EQUITABLE OF IOWA COMPANIES
S-3, 1994-08-11
DEPARTMENT STORES
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              SECURITIES AND EXCHANGE COMMISSION
                    WASHINGTON, D.C.  20549
                         _____________

                            FORM S-3
                     REGISTRATION STATEMENT
                              UNDER
                   THE SECURITIES ACT OF 1933

                         ______________

                  
                  EQUITABLE OF IOWA COMPANIES
     [Exact name of Registrant as specified in its charter]


               IOWA                            42-1083593
        (State or other jurisdiction         (I.R.S. Employer
      of incorporation or organization)       Identification No.)


                       604 LOCUST STREET
                         P.O. BOX 1635
                  DES MOINES, IOWA  50306-1635
                         (515) 245-6911
 (Address, including zip code, and telephone number, including
    area code, of Registrant's principal executive offices)


                        JOHN A. MERRIMAN
                  SECRETARY AND GENERAL COUNSEL
                        604 LOCUST STREET
                          P.O. BOX 1635
                  DES MOINES, IOWA  50306-1635
                         (515) 245-6787
       (Name, address, including zip code, and telephone
       number, including area code, of agent for service)

                        _______________



                           Copies To:

                          G. R. Neumann
              Nyemaster, Goode, McLaughlin, Voigts,
                  West, Hansell & O'Brien, P.C.
                         1900 Hub Tower
                    Des Moines, Iowa   50309
                         (515) 283-3121





  APPROXIMATE DATE OF COMMENCEMENT OF PROPOSED SALE TO THE PUBLIC:  As soon 
as practicable after the effective date of this Registration Statement.

  If the only securities being registered on this Form are being offered 
pursuant to dividend or interest reinvestment plans, please check the 
following box.  [X]

  If any of the securities being registered on this Form are to be offered on 
a delayed or continuous basis pursuant to Rule 415 under the Securities Act 
of 1933, other than securities offered only in connection with dividend or 
interest reinvestment plans, check the following box.  [_].



                      CALCULATION OF REGISTRATION FEE

______________________________________________________________________________


                                        Proposed      Proposed
                                         maximum       maximum
Title of each class                     offering      aggregate     Amount of
of securities to be    Amount to be     price per      offering   registration
registered              registered       share*         price*         fee
______________________________________________________________________________

Common Stock, no par
value (including
associated Rights)       500,000        $35.5625   $17,781,250.00   $6,131.47
______________________________________________________________________________


      * Estimated solely for the purpose of calculating the registration fee 
        and based upon the average of the high and low sale prices of the 
        Common Stock of the Registrant on the New York Stock Exchange 
        Composite Transaction Reporting System on August 10, 1994.
























PROSPECTUS
                  

                  EQUITABLE OF IOWA COMPANIES
         DIVIDEND REINVESTMENT AND STOCK PURCHASE PLAN


    The Dividend Reinvestment and Stock Purchase Plan (the "Plan") of 
Equitable of Iowa Companies (the "Company") provides shareholders of record 
of the Company's Common Stock without par value ("Common Stock") a convenient 
way to invest cash dividends and optional cash payments in additional shares 
of Common Stock without payment of any brokerage commissions or service 
charges.

  Participants in the Plan have the following options:

       Full Dividend Reinvestment -- Participants may automatically reinvest
     dividends on all shares of Common Stock registered in their names and, 
     if desired, make optional cash payments.

       Partial Dividend Reinvestment -- Participants may automatically 
     reinvest dividends on a specified number of whole shares of Common Stock 
     registered in their names while continuing to receive cash dividends on 
     the remaining shares registered in their names and, if desired, make 
     optional cash payments.

       Optional Cash Payments Only -- Participants may make optional cash
     payments only of not less than $25 and not more than $5,000 per calendar 
     month while continuing to receive cash dividends on shares registered in 
     their names.

     All dividends paid on the shares in a participant's Plan account will be 
     automatically reinvested.

       Purchase of Shares.  Shares of the Company's Common Stock acquired 
     under the Plan may be purchased directly from the Company or may be 
     acquired in market transactions, as the Company may determine.  The 
     price of shares of Common Stock purchased for Plan accounts will be the 
     Average Price (as defined in Question 15).

       Nonparticipants.  Shareholders who do not wish to participate in the 
     Plan will continue to receive cash dividends, as declared.

     This Prospectus should be retained for future reference.


THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND 
EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION NOR HAS THE SECURITIES 
AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION PASSED UPON THE 
ACCURACY OR ADEQUACY OF THIS PROSPECTUS.  ANY REPRESENTATION TO THE CONTRARY 
IS A CRIMINAL OFFENSE.


  The date of this Prospectus is August 11, 1994.






  FOR NORTH CAROLINA INVESTORS:  The Commissioner of Insurance of the State of 
North Carolina has not approved or disapproved this offering, nor has such 
Commissioner passed upon the accuracy or adequacy of this Prospectus.



                      AVAILABLE INFORMATION

  The Company is subject to the informational requirements of the Securities 
Exchange Act of 1934, as amended (the "Exchange Act"), and in accordance 
therewith files reports, proxy statements and other information with the 
Securities and Exchange Commission (the "Commission").  Reports, proxy 
statements and other information filed by the Company may be inspected and 
copied at the public reference facilities maintained by the Commission at 
Room 1024, 450 Fifth Street, N.W., Washington, D.C.  20549, and at the 
Commission's Regional Offices located at Suite 1400, Northwestern Atrium 
Center, 500 West Madison Street, Chicago, Illinois  60601, and 13th Floor, 
Seven World Trade Center, New York, New York  10048.  Copies of such 
materials can be obtained by mail from the Public Reference Branch of the 
Commission at 450 Fifth Street, N.W., Washington, D.C.  20549, at prescribed 
rates.  In addition, such material may also be inspected and copied at the 
offices of the New York Stock Exchange, Inc., 20 Broad Street, New York, 
New York  10005.




         INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE

  The following documents filed by the Company with the Commission (File No. 
0-8590) are incorporated by reference into this Prospectus and made a part 
hereof:

      1.    The Company's Annual Report on Form 10-K for the year ended 
  December 31, 1993 (which incorporates by reference certain portions of the 
  Company's definitive Notice and Proxy Statement for the Company's 1994 
  Annual Meeting of Stockholders).

      2.    The Company's Quarterly Report on Form 10-Q for the quarter ended 
  March 31, 1994.

      3.    The Company's Quarterly Report on Form 10-Q for the quarter ended 
  June 30, 1994.

      4.    The descriptions of the Company's Common Stock and its Shareholder 
  Rights Agreement, as amended, contained in its Registration Statement filed 
  pursuant to Section 12 of the Exchange Act and any amendment or report filed 
  for the purpose of updating those descriptions.

      5.    All other documents filed by the Company with the Commission 
  pursuant to Sections 13(a), 13(c), 14 or 15(d) of the Exchange Act 
  subsequent to the date of this Prospectus and prior to the termination of 
  this offering shall be deemed to be incorporated herein by reference and to 
  be a part hereof from the date of filing of such documents.






  Any statement contained in a document incorporated or deemed to be 
incorporated by reference herein shall be deemed to be supplemented, modified 
or superseded for purposes of this Prospectus to the extent that a statement 
contained herein or in any other subsequently filed document that also is or 
is deemed to be incorporated by reference herein supplements, modifies or 
supersedes such statement.  Any such statement so modified or superseded shall 
not be deemed, except as so supplemented, modified or superseded, to 
constitute a part of this Prospectus.

  This Prospectus incorporates documents by reference which are not included 
herein or delivered herewith.  Copies of these documents, except for the 
exhibits to such documents (unless the exhibits are specifically incorporated 
by reference in such documents), are available upon request without charge.  
Requests should be directed to Equitable of Iowa Companies, 604 Locust Street, 
P.O. Box 1635, Des Moines, Iowa  50306-1635, Attention: Secretary, telephone:  
(515) 245-6911.

  Principal Executive Office.  The mailing address of the principal executive 
office of the Company is 604 Locust Street, P.O. Box 1635, Des Moines, Iowa  
50306-1635 and the telephone number is 515-245-6911.








































                    DESCRIPTION OF THE PLAN

  The following description, in question and answer form, constitutes the 
Plan that is offered by this Prospectus to holders of record of the Common 
Stock.




                            PURPOSE

  1.    What is the purpose of the Plan?  The purpose of the Plan is to 
provide holders of record of the Common Stock with a convenient method of 
reinvesting cash dividends and, if they so elect, optional cash payments, in 
additional shares of Common Stock without payment of any brokerage commissions 
or service charges.  Also, to the extent shares of Common Stock are purchased 
under the Plan directly from the Company, the Company will be provided with 
an additional source of funds for general corporate purposes.




                           ADVANTAGES

  2.    What advantages do I have if I participate in the Plan?

  *     You may increase your investment in the Company by automatically 
        reinvesting all or part of your cash dividends in shares of Common 
        Stock.

  *     All fees, brokerage commissions and administrative costs, other than 
        those on any sales of shares from a participant's Plan account, are 
        paid by the Company.

  *     Your record keeping is simplified since participants receive quarterly 
        statements of their Plan accounts.

  *     You will avoid the necessity of safekeeping of certificates for shares 
        in your Plan account.

  *     Full and fractional shares are in your Plan account, and all dividends 
        on full and fractional shares in your Plan account are automatically 
        reinvested.

  *     You may make optional cash payments for additional shares of Common 
        Stock, regardless of whether dividends are being reinvested.














                         ADMINISTRATION

  3.    Who administers the Plan?  Boatmen's Trust Company (the 
"Administrator") administers the Plan, maintains records, sends statements of 
account to participants and performs other duties relating to the Plan.  
Shares of Common Stock purchased under the Plan are held by the Administrator.

  4.    How can I communicate with the Administrator regarding the Plan?  All 
communications regarding the Plan should be sent to:

         Boatmen's Trust Company
         510 Locust Street, Second Floor
         St. Louis, Missouri  63101

You may call 1-800-456-9852.  You should use your Plan account number on all 
communications relating to your account.




                         PARTICIPATION

  5.    Who is eligible to participate in the Plan?  All shareholders of 
record of the Common Stock are eligible to participate in the Plan.

  6.    How do I enroll in the Plan?  If you wish to participate in the Plan, 
complete and sign an Authorization Card and return it to the Administrator.  
Reinvestment of dividends will commence with the first dividend paid following 
your enrollment in the Plan, provided the Administrator has received your 
Authorization Card on or before the record date for the dividend payment.

  7.    May I participate if my shares are held for me in the name of my bank 
or broker?  Beneficial owners of Common Stock who wish to participate in the 
Plan but whose shares are held for them in registered names other than their 
own (such as in the names of brokers, bank nominees, or trustees) must 
arrange for the holder of record to participate in the Plan on their behalf 
or become holders of record by having shares transferred into their names.

  8.    What does the Authorization Card provide?  The Authorization Card 
provides for the purchase of additional shares of Common Stock through the 
following options:

  *     Full Dividend Reinvestment -- You may automatically reinvest dividends 
        on all shares of Common Stock registered in your name and, if desired, 
        make optional cash payments of not less than $25 and not more than
        $5,000 per calendar month.

  *     Partial Dividend Reinvestment -- You may automatically reinvest 
        dividends on a specified number of whole shares of Common Stock 
        registered in your name while continuing to receive cash dividends on 
        the remaining shares registered in your name and, if desired, make 
        optional cash payments of not less than $25 and not more than $5,000 
        per calendar month.

  *     Optional Cash Payments Only -- You may invest by making optional cash 
        payments only of not less than $25 and not more than $5,000 per 
        calendar month, while continuing to receive cash dividends on all 
        shares registered in your name.  The same amount need not be invested 
        each month.

  All cash dividends paid on the shares in your Plan account will be 
automatically reinvested.

  By completing the Authorization Card, you are also appointing the 
Administrator as your agent to receive and apply the following to the 
purchase of additional shares of Common Stock:

  *     all dividends on shares of Common Stock registered in your name on 
        which you have elected to reinvest dividends,

  *     all dividends on the full and fractional shares of Common Stock in 
        your Plan account, and

  *     any optional cash payments you may make as a participant.

  9.    May I transfer to my Plan account shares of Common Stock that are 
already registered in my name?  Yes.  You may have all or some of the shares 
of Common Stock that are already registered in your name moved into your Plan 
account in order for you to avoid physically holding the stock certificates 
representing your shares of Common Stock.  Any shares that are moved into your 
Plan account will be subject to all of the terms of the Plan, and dividends on 
those shares will be automatically reinvested.

 10.    May I change my method of participation?  Yes.  You may change your 
method of participation at any time by writing to the Administrator.  The 
change will become effective with the dividend payment following the receipt 
of your change instructions, provided they are received by the Administrator 
on or before the record date for that dividend payment.


                     OPTIONAL CASH PAYMENTS

 11.    How are optional cash payments made?  You may make optional cash 
payments for the purchase of shares of Common Stock in the amount of not less 
than $25 and not more than $5,000 per calendar month.  You may make an 
optional cash payment by forwarding to the Administrator a check payable to 
the Administrator together with either (a) a completed and signed 
Authorization Card enrolling you in the Plan or (b) if you are already a 
participant in the Plan, a completed and signed Cash Payment Form which will
be sent to the participant by the Administrator upon request by the 
participant or as an attachment to the Participant's quarterly transaction 
statement.  You should use your account number on all communications with the 
Administrator.  The same amount of money need not be sent each month and 
there is no obligation to make an optional cash payment each month.  An
optional cash payment of less than $25 and that portion of any optional cash 
payment that exceeds the allowable monthly maximum of $5,000 will be returned 
to the participant without interest.  No interest will be paid by the Company 
or the Administrator on optional cash payments held for investment.

 12.    When are optional cash payments invested?  Optional cash payments are 
invested in additional shares of Common Stock monthly on the Investment Date 
(as described in Question 17).  Any optional cash payments received after an 
Investment Date will be held until and invested on the next Investment Date.  
Since no interest will be paid on optional cash payments, they should be sent 
to the Administrator so as to be received shortly before an Investment Date.

 13.    May I withdraw optional cash payments?  Yes.  You may withdraw your 
uninvested optional cash payments by writing to the Administrator, provided 
that your request is received by the Administrator at least two days prior 
to the Investment Date.

                           PURCHASES

 14.    What is the source of shares purchased under the Plan?  Shares 
purchased under the Plan will be either newly issued or treasury shares of 
the Company or will be purchased in market transactions, as the Company may 
elect.

 15.    What will be the price of shares purchased under the Plan?  The price 
per share of all shares purchased under the Plan will be the Average Price, 
as defined below:

  *     In the case of purchases of the Company's authorized but unissued 
        shares or treasury shares, the Average Price is determined by 
        averaging the high and low prices of shares of Common Stock as 
        reported on the New York Stock Exchange -- Composite Transaction 
        Reporting System for the applicable Investment Date.

  *     In the case of purchases of shares in market transactions, the 
        Average Price will be the average purchase price per share for all 
        shares purchased for all Plan participants for the applicable 
        Investment Date.

 16.    How many shares will be purchased for participants?  Your Plan account 
will be credited with the number of shares, including fractional shares up to 
four decimal points, equal to the total amount to be invested for your account 
divided by the Average Price.

 17.    When will purchases of shares be made under the Plan? Purchases of 
shares under the Plan will be made on the applicable Investment Dates.  The 
Investment Dates for cash dividends are the dividend payment dates, while 
those for optional cash payments are the first day of each month; however, if 
any of those days is not a day on which the Common Stock trades on the New 
York Stock Exchange, the Investment Date will be the next trading day.  In 
the event shares are purchased in market transactions, such purchases will 
begin on the applicable Investment Date and will be completed as soon as 
practicable.

 18.    How will market purchases be made?  Market purchases made by the 
Administrator may be made on any securities exchange where the shares are 
traded, in the over-the-counter market or in negotiated transactions, and may 
be subject to terms agreed to by the Administrator with respect to price, 
delivery and other conditions.  Neither the Company nor any participant shall 
have any authority or power to direct the time or price at which shares may 
be purchased.



                             COSTS

 19.    Do I incur any expenses in connection with the Plan?  The Company will 
pay all brokerage fees and administration and service charges incurred in 
connection with the Plan, other than those on any sales of shares from your 
Plan account.  However, you should note the discussion in Question 28 
regarding the federal income tax consequences to you of the payment of these
costs by the Company.




                    REPORTS TO PARTICIPANTS

 20.    What reports will be sent to participants in the Plan?   A quarterly 
statement of your Plan account will be mailed shortly after the end of each 
calendar quarter.  These statements are a continuing record of your Plan 
participation and should be retained for tax purposes.

  Plan participants will be provided copies of communications sent to all 
shareholders generally, including the Company's annual report to shareholders, 
notice of annual meeting and proxy statement and income tax information for 
reporting dividends paid.


                             VOTING

 21.    How will shares in a participant's account under the Plan be voted at 
meetings of shareholders?  Just as with the shares registered in your name, 
you may vote any shares in your Plan account in person or by proxy.  Your 
proxy voting card will include shares in your Plan account and shares 
registered in your name.  Shares in your Plan account will not be voted 
unless you or your proxy vote them.


                  TERMINATION OF PARTICIPATION

 22.    How do I terminate participation in the Plan?  You may terminate your 
participation in the Plan at any time by sending a written notice of 
termination to the Administrator.  The Company or the Administrator may refuse 
or limit participation in the Plan by anyone and may terminate a participant's 
participation in the Plan at any time, by notice in writing mailed to the
participant.

 23.    When is a termination notice effective?  Termination of your 
participation in the Plan generally will be effective upon the Administrator's 
receipt of your written notice of termination.  However, if your written 
notification is not received by the Administrator on or before the record date 
for a dividend payment, or at least two days prior to the Investment Date for 
an optional cash payment, termination will be effective following the 
investment of such funds under the terms of the Plan.

  Participation in the Plan will not automatically terminate on the sale or 
transfer of shares registered in your name that are enrolled in the Plan or 
on your withdrawal of all of the shares credited to your Plan account, unless 
you provide the Administrator with written notice of termination.

 24.    What will I receive upon termination?  The Administrator will send 
you, shortly after your termination becomes effective, a certificate for the 
whole shares held in your Plan account and a cash payment for any fractional 
share based upon the market value of the Common Stock on the effective date 
of termination.

      MODIFICATION, SUSPENSION OR TERMINATION OF THE PLAN

 25.    May the Plan be changed or discontinued?  Yes.  The Company reserves 
the right to suspend, modify or terminate the Plan at any time.  All 
participants will receive notice of any suspension, termination or 
significant modification of the Plan.  If the Company terminates the Plan, 
share certificates will be issued and cash payments will be made (as described 
in Question 24 above).

          SALE OF SHARES AND ISSUANCE OF CERTIFICATES

 26.    How can I sell the shares in my Plan account?  The Administrator will, 
as soon as practicable after receipt of a participant's written request, sell 
all or any portion of the whole shares of Common Stock in such participant's 
Plan account and forward the proceeds, less brokerage commissions and any
applicable transfer taxes, to the participant, provided that the minimum 
number of shares to be sold shall be one hundred (100) unless the participant 
is terminating all participation in the Plan.

 27.    Will stock certificates be issued for shares of Common Stock 
purchased?  Normally, you will not be issued certificates for Common Stock 
purchased for your Plan account.  Shares are held on behalf of the Plan 
participants by the Administrator.  However, upon your written request, the 
Company will issue or cause to be issued to you a certificate for all or any 
portion of the whole shares credited to your Plan account.

                        TAX CONSEQUENCES

 28.    What are the federal income tax consequences of participation in the 
Plan?  The following discussion is general in nature and addresses only 
certain federal income tax consequences, which are subject to change.  You 
should consult with your individual tax adviser concerning the federal, state
and local tax consequences of your participation in the Plan.

  For federal income tax purposes, the Plan is designed to result in you and 
any nonparticipating shareholder receiving equivalent value as a result of 
cash dividends paid by the Company.  If shares are acquired for your Plan 
account as a result of reinvestment of cash dividends, you will be treated as 
having received a taxable stock distribution equal to the full amount of money 
which could have been received as a cash dividend.  If any brokerage fees are 
paid by the Company in the acquisition of shares on your behalf (which will 
not occur in connection with purchases directly from the Company), you will 
be treated as having received a constructive taxable distribution in the 
amount of these fees.  The Company will furnish you with annual information 
as to the amount of these taxable distributions.

  Upon termination, you will not realize any taxable income when you receive 
certificates for whole shares from your Plan account.  If you receive a cash 
payment for a fractional share or for shares sold from your Plan account, you 
will recognize a gain or loss equal to the difference between the amount 
received for the fractional or whole shares sold and the tax basis of those
shares.

  Your tax basis for shares purchased through the Plan (including fractional 
shares) will be equal to:

  *     the amount of the reinvested dividends,

  *     the amount of optional cash payments, and

  *     the amount of any brokerage fees paid by the Company on your behalf.

  Your holding period for shares purchased through the Plan will begin on the 
day following the date on which those shares are credited to your account.

  If you are or become subject to backup withholding on dividends, you should 
consult with your tax adviser as to the effect of such withholding.  Any 
amount invested on your behalf under such circumstances would be reduced by 
the amount required to be withheld.
                       
                       OTHER INFORMATION

 29.    What happens if the Company pays a stock dividend, declares a stock 
split or makes a rights offering?  Any shares of Common Stock (and cash in 
lieu of fractional shares) representing stock dividends or stock splits 
distributed by the Company on shares of Common Stock in your Plan account 
will be added to your account.  Shares (and cash in lieu of fractional shares) 
representing stock dividends or stock splits distributed on shares of Common 
Stock registered in your name which are not held in your Plan account will be 
mailed directly to you.  In the event that the Company makes available or 
distributes to its shareholders rights to purchase additional shares of 
Common Stock, or any other securities, the Company will distribute such rights 
directly to you, to the extent such rights are represented by separate right
certificates.

 30.    What are the responsibilities of the Company and the Administrator 
under the Plan?  Neither the Company nor the Administrator will be liable in 
administering the Plan for any act done in good faith or for any good faith 
omission to act, including, but not limited to, any claim of liability arising 
out of the failure to terminate a participant's account upon such 
participant's death prior to receipt of notice in writing of such death.

  A participant should recognize that the Company can not assure a profit or 
protect against loss on the shares of Common Stock purchased pursuant to the 
Plan.  As a participant, you bear the risks of ownership of shares of Common 
Stock, including, but not limited to, fluctuations in the market price of 
Common Stock.

  Shareholders are cautioned that this Prospectus does not represent a change 
in the Company's cash dividend policy nor a guarantee of future cash divi-
dends, which will depend upon the Company's earnings, financial requirements, 
governmental regulations and other factors as determined by the Board of 
Directors in its discretion.


                        USE OF PROCEEDS

  The Company is unable to predict the number of shares of Common Stock that 
will be purchased from it under the Plan or the prices at which such shares 
will be purchased.  To the extent that the Common Stock offered hereby is 
purchased directly from the Company, the net proceeds from the sale will be 
added to the general funds of the Company and will be used for general
corporate purposes.


                            EXPERTS

  The consolidated financial statements and schedules of the Company 
incorporated by reference in this Prospectus have been audited by Ernst & 
Young LLP, independent auditors, to the extent and for the periods indicated 
in their report thereon which is included in the Company's Annual Report on 
Form 10-K for the year ended December 31, 1993.  The financial statements and 
schedules audited by Ernst & Young LLP, have been incorporated herein by 
reference in reliance on their report given on their authority as experts in 
accounting and auditing.




                         LEGAL MATTERS

  Certain legal matters in connection with the securities offered hereby will 
be passed upon for the Company by Nyemaster, Goode, McLaughlin, Voigts, West, 
Hansell & O'Brien, P.C., 1900 Hub Tower, Des Moines, Iowa  50309.  Attorneys 
in such law firm hold shares of Common Stock.






















































      TABLE OF CONTENTS                    EQUITABLE OF IOWA COMPANIES
                          Page     
Available Information        2     
Incorporation of Certain           
  Documents                          
  by Reference               2     
Description of the Plan      4     
  Purpose                    4     
  Advantages                 4     
  Administration             5     
  Participation              5     
  Optional Cash Payments     6                    ______________
  Purchases                  7     
  Costs                      8 
  Reports to Participants    8                       DIVIDEND
  Voting                     8                     REINVESTMENT
  Termination of                                       AND
      Participation          8                        STOCK
  Modification, Suspension                           PURCHASE
      or Termination of                                PLAN
      the Plan               9
  Sale of Shares and Issuance                      ______________
      of Certificates        9     
  Tax Consequences          10     
  Other Information         11     
Use of Proceeds             11     
Experts                     11     
Legal Matters               12     
                                   
No person is authorized to         
give any information or to         
make any representation not                        August 11, 1994
contained or incorporated by
reference in this Prospectus,
and, if given or made, such
information or representation
must not be relied upon as
having been authorized.
Neither the delivery of this
Prospectus nor any sale made
hereunder shall, under any
circumstances, create the
implication that there has
been no change in the affairs
of the Company since the date
hereof or that the information
contained or incorporated by
reference herein is correct as
of any time subsequent to its
date.  This Prospectus does
not constitute an offer to
sell or a solicitation by
anyone in any jurisdiction
under any circumstances in
which it would be unlawful to
make such offer or
solicitation.



                            Part II

             INFORMATION NOT REQUIRED IN PROSPECTUS


Item 14.  Other Expenses of Issuance and Distribution

  Securities and Exchange Commission registration fee        $6,131
  Legal fees and expenses                                    15,000*
  Accounting fees and expenses                                1,000*
  Printing expenses                                          15,000*
  Transfer Agent's fees                                         500*
  Miscellaneous                                                 500*
                                                            ________
      Total                                                  38,131*

_____________________

  *   Estimated for purposes of this Registration Statement.


Item 15.  Indemnification of Officers and Directors

  The Company's Restated Articles of Incorporation and Amended and Restated 
Bylaws provide that the Company shall indemnify its directors, officers, 
employees and agents to the fullest extent permitted by the Iowa Business 
Corporation Act (the "IBCA").  The IBCA provides that a company may indemnify 
its officers and directors if (i) the person acted in good faith, and (ii) the 
person reasonably believed, in the case of conduct in the person's official 
capacity with the Company, that the conduct was in the Company's best 
interests, and in all other cases, that the person's conduct was at least not 
opposed to the Company's best interests, and (iii) in the case of any criminal 
proceeding, the person had no reasonable cause to believe the person's conduct
was unlawful.  The Company is required to indemnify officers and directors 
against reasonable expenses incurred in connection with any proceeding in 
which they are wholly successful, on the merits or otherwise, to which the 
person may be a party because of the person's position with the Company.  If 
the proceeding is by or in the right of the Company, indemnification may be 
made only for reasonable expenses and may not be made in respect of any 
proceeding in which the person shall have been adjudged liable to the Company.  
Further, any such person may not be indemnified in respect of any proceeding 
that charges improper personal benefit to the person, in which the person 
shall have been adjudged to be liable.

  The Company maintains directors' and officers' liability insurance, which 
indemnifies directors and officers of the Company against certain damages and 
expenses relating to claims against them caused by negligent acts, errors or 
omissions.












Item 16.  Exhibits

  Exhibit
  Number             Description of Exhibit

   3.1   Restated Articles of Incorporation of Equitable of Iowa Companies 
         (incorporated herein by reference to Exhibit 3(a) to the Company's 
         Quarterly Report on Form 10-Q for the period ended June 30, 1993)

   3.2   Amended and Restated Bylaws of Equitable of Iowa Companies 
         (incorporated herein by reference to Exhibit 2 to the Company's 
         Form 8-K dated November 11, 1991)

   4.1   Rights Agreement (incorporated herein by reference to Exhibit 1 to 
         the Company's Form 8-K dated April 30, 1992)

   4.2   First Amendment to Rights Agreement (incorporated herein by 
         reference to Exhibit 4(b)(ii) to the Company's Quarterly Report on 
         Form 10-Q for the period ended September 30, 1992)

   4.3   Second Amendment to Rights Agreement (incorporated herein by 
         reference to Exhibit 2.2 to the Company's Form 8-A/A dated May 13, 
         1993)

   5.1   Opinion of Nyemaster, Goode, McLaughlin, Voigts, West, Hansell & 
         O'Brien, P.C. regarding the legality of the Common Stock

  23.1   Consent of Nyemaster, Goode, McLaughlin, Voigts, West, Hansell & 
         O'Brien, P.C. (included in Exhibit 5.1 hereto)

  23.2   Consent of Ernst & Young LLP

  24.1   Power of Attorney (set forth in the signature page of this 
         Registration Statement)


Item 17.  Undertakings

  The undersigned Registrant hereby undertakes that:

     (1)    for purposes of determining any liability under the Securities Act 
of 1933, each filing of the Registrant's annual report pursuant to Section 
13(a) or Section 15(d) of the Securities Exchange Act of 1934 that is 
incorporated by reference in the Registration Statement shall be deemed to be
a new registration statement relating to the securities offered therein, and 
the offering of such securities at that time shall be deemed to be the 
initial bona fide offering thereof;

     (2)    for purposes of determining any liability under the Securities Act 
of 1933, the information omitted from the form of prospectus filed as part of 
this Registration Statement in reliance upon Rule 430A and contained in a 
form of prospectus filed by the Registrant pursuant to Rule 424(b)(1) or (4) 
or 497(h) under the Securities Act shall be deemed to be part of this 
Registration Statement as of the time it was declared effective;

     (3)    for the purpose of determining any liability under the Securities 
Act of 1933, each post-effective amendment that contains a form of prospectus 
shall be deemed to be a new registration statement relating to the securities 
offered therein, and the offering of such securities at that time shall be 
deemed to be the initial bona fide offering thereof.

  Insofar as indemnification for liabilities arising under the Securities Act 
of 1933 may be permitted to directors, officers and controlling persons of the 
Registrant pursuant to the foregoing provisions, or otherwise, the Registrant 
has been advised that in the opinion of the Securities and Exchange Commission 
such indemnification is against public policy as expressed in the Act and is, 
therefore, unenforceable.  In the event that a claim for indemnification 
against such liabilities (other than the payment by the Registrant of 
expenses incurred or paid by a director, officer or controlling person of the
Registrant in the successful defense of any action, suit or proceeding) is 
asserted by such director, officer or controlling person in connection with 
the securities being registered, the Registrant will, unless in the opinion 
of its counsel the matter has been settled by controlling precedent, submit 
to a court of appropriate jurisdiction the question whether such indemnifi-
cation by it is against public policy as expressed in the Act and will be 
governed by the final adjudication of such issue.
                           
                           










































                           SIGNATURES

  Pursuant to the requirements of the Securities Act of 1933, the Registrant 
certifies that it has reasonable grounds to believe that it meets all of the 
requirements for filing on Form S-3 and has duly caused this Registration 
Statement to be signed on its behalf by the undersigned, thereunto duly 
authorized, in the City of Des Moines, State of Iowa, on August 11, 1994.


                                     EQUITABLE OF IOWA COMPANIES



                                     By   /s/ Fred S. Hubbell
                                          ______________________    
                                              Fred S. Hubbell
                                         Chairman, President and
                                         Chief Executive Officer
                                         (Principal Executive Officer)


  KNOW ALL MEN BY THESE PRESENTS, that each person whose signature appears 
below hereby constitutes and appoints Fred S. Hubbell, Paul E. Larson and 
John A. Merriman, and each of them, as true and lawful attorneys-in-fact and 
agents with full power of substitution and resubstitution, for him and in his 
name, place and stead, in any and all capacities to sign any or all amend-
ments, including post-effective amendments, to this Registration Statement, 
and to file the same, with all exhibits thereto, and other documents in 
connection therewith, with the Securities and Exchange Commission, granting 
unto said attorneys-in-fact and agents, and each of them, full power and 
authority to do and perform each and every act and thing requisite and
necessary to be done in and about the premises, as fully to all intents and 
purposes as he might or could do in person, hereby ratifying and confirming 
all that said attorneys-in-fact and agents, or either of them, or their or 
his substitute or substitutes, may lawfully do or cause to be done by virtue
hereof.

  Pursuant to the requirements of the Securities Act of 1933, this 
Registration Statement has been signed by the following persons in the 
capacities and on the dates indicated.


       Name                    Title                               Date

/s/ Fred S. Hubbell
___________________     Chairman of the Board, President      August 11, 1994
    Fred S. Hubbell        and Chief Executive Officer
                          (Principal Executive Officer)


/s/ Paul E. Larson
__________________      Executive Vice President, Treasurer   August 11, 1994
    Paul E. Larson            and Chief Financial Officer
                             (Principal Financial Officer)


/s/ David A. Terwilliger                           
________________________     Vice President and Controller    August 11, 1994
    David A. Terwilliger    (Principal Accounting Officer)

       Name                    Title                               Date

/s/ Richard B. Covey
____________________         Director                         August 11, 1994
    Richard B. Covey


/s/ Doris M. Drury
__________________           Director                         August 11, 1994
    Doris M. Drury


/s/ James L. Heskett
____________________         Director                         August 11, 1994
    James L. Heskett


/s/ Richard S. Ingham, Jr.
__________________________   Director                         August 11, 1994
    Richard S. Ingham, Jr.


/s/ Robert E. Lee
_________________            Director                         August 11, 1994
    Robert E. Lee


/s/ James E. Luhrs
__________________           Director                         August 11, 1994
    James E. Luhrs


/s/ Jack D. Rehm
________________             Director                         August 11, 1994
    Jack D. Rehm


/s/ Thomas N. Urban
___________________          Director                         August 11, 1994
    Thomas N. Urban


/s/ Hans F. E. Wachtmeister
___________________________  Director                         August 11, 1994
    Hans F. E. Wachtmeister


/s/ Richard S. White
____________________         Director                         August 11, 1994
    Richard S. White







                 


                                        Exhibit 5.1 to Registration Statement



August 11, 1994


Equitable of Iowa Companies
P.O. Box 1635
Des Moines, Iowa  50306-1635

     Re:  Dividend Reinvestment and Stock Purchase Plan

Ladies and Gentlemen:

     In connection with the registration of 500,000 shares (the "Shares") of
the Common Stock without par value of Equitable of Iowa Companies, an Iowa
corporation (the "Company"), being registered under the Securities Act of
1933, as amended, pursuant to a registration statement on Form S-3 to be
filed with the Securities and Exchange Commission (the "Registration
Statement"), we have acted as counsel to the Company.  The Shares may be sold
by the Company from time to time in connection with the Dividend Reinvestment
and Stock Purchase Plan of the Company.  For purposes of this opinion, we have
made such investigations and examined such documents and questions of law as
we deemed necessary and appropriate.

     Based on the foregoing, we are of the opinion that the Shares, when
sold, will be legally issued, fully paid and non-assessable.

     We hereby consent to the inclusion of this opinion as Exhibit 5.1 to the
Registration Statement and to all references to this law firm in the
Registration Statement or the Prospectus included therein.

     We express no opinion in connection with the matters contemplated by the
Registration Statement, and no opinion may be implied or inferred, except as
expressly set forth herein.

                                     Respectfully submitted,

                                     Nyemaster, Goode, McLaughlin,
                                       Voigts, West, Hansell & O'Brien, P.C.


                                     By /s/ G. R. Neumann
                                     _______________________________________
                                         G.R. Neumann










                   Exhibit 23.2 - Consent of Independent Auditors



We consent to the reference to our firm under the caption "Experts" in the
Registration Statement (Form S-3) and related Prospectus of the Equitable of
Iowa Companies Dividend Reinvestment and Stock Purchase Plan and to the 
incorporation by reference therein of our report dated February 10, 1994
with respect to the consolidated financial statements and schedules of
Equitable of Iowa Companies and subsidiaries included in its Annual Report
(Form 10-K) for the year ended December 31, 1993, filed with the Securities
and Exchange Commission.


                                /s/ Ernst & Young LLP


Des Moines, Iowa
August 10, 1994



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