EQUITABLE OF IOWA COMPANIES
8-K, 1996-05-03
DEPARTMENT STORES
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                   SECURITIES AND EXCHANGE COMMISSION
                          Washington, DC 20549


                                FORM 8-K


                             CURRENT REPORT
                 Pursuant to Section 13 or 15(d) of the
                    Securities Exchange Act of 1934


Date of Report:    May 3, 1996

                        EQUITABLE OF IOWA COMPANIES
          (Exact Name of Registrant as Specified in Its Charter)

                                   Iowa
              (State or Other Jurisdiction of Incorporation)

         0-8590                                      42-1083593
(Commission File Number)                (I.R.S. Employer Identification No.)

604 Locust Street, P.O. Box 1635, Des Moines, IA                50306
  (Address of Principal Executive Offices)                    (Zip Code)

                              (515) 245-6911
           (Registrant's Telephone Number, Including Area Code)



























ITEM 5.  Other Events.

     See attached Press Release identified as "Exhibit 99", which by this
     reference is incorporated herein.


ITEM 7.  Exhibits.

     Press Release of Equitable of Iowa Companies dated May 3, 1996



















































                           SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.


                              EQUITABLE OF IOWA COMPANIES


Date: May 3, 1996               By   /s/ Paul E. Larson
                                     ___________________________________
                                     Paul E. Larson
                                     Executive Vice President and CFO
                                     (Principal Financial Officer)













































                         EXHIBIT INDEX


Exhibit No.               Description                        Page
___________               ___________                        ____
   
   99      Press Release of Equitable of Iowa Companies        
                      dated May 3, 1996





















































EQUITABLE                                    NEWS
  OF IOWA COMPANIES
700 Locust Street, Suite 201,
  Des Moines, Iowa  50309



                                 CONTACT:   Susan B. Watson
                                            Vice President - Finance
                                            (515) 241-7660

                                            Cynthia M. Schaus
                                            Manager - Corporate Communications
                                            (515) 241-7607


                        EQUITABLE OF IOWA TO ACQUIRE

                  GOLDEN AMERICAN, EXPAND MARKET PRESENCE


     DES MOINES, May 3, 1996 -- Equitable of Iowa Companies (NYSE:EIC)

announced that it has signed a definitive agreement to acquire Golden

American Life Insurance Company, a growing company with 1995 year-end

assets of $1.2 billion, and its broker-dealer affiliate, Directed Services,

Inc.  The all cash transaction is valued at $144 million, including the

repayment of debt of $51 million.  Completion of the transaction is

expected during the third quarter of 1996, and is subject to customary

conditions and regulatory approvals.

     "We believe the acquisition of Golden American is a great strategic

fit for Equitable of Iowa," explained Fred S. Hubbell, Equitable of Iowa

chairman, president and chief executive officer.  "It further diversifies

our product portfolio by significantly increasing our presence in the

variable annuity business and adding variable life insurance products.  The 

purchase also expands our distribution channels to include national and 

regional brokerage firms that serve as a natural contact for customers 

interested in products that combine the potential investment performance of 

mutual funds with the tax-advantages of annuities and life insurance."

     "In addition, we expect to leverage Golden American's service and

technology capabilities for variable products with our proven success in

fixed annuities and life insurance, as well as our history of profitability

and financial strength.  We believe this move will enable us to better

serve the rapidly growing market for our retirement savings products."

     Based in Wilmington, DE, Golden American has been actively engaged in

the variable product business under the leadership of Terry L. Kendall and

currently has approximately $1.3 billion of total variable annuities in

force.  First quarter 1996 variable annuity premiums are estimated at $116

million.  The acquisition of Golden American will provide Equitable of Iowa

with access to a strong internal sales team of 14 wholesalers and a network

of 140 broker-dealers with more than 6,000 registered representatives

currently appointed to sell their products.

     Equitable of Iowa currently has agreements in place to sell its variable 
     
annuity with 230 broker-dealers with 3,700 registered representatives.  

Hubbell indicated that Golden American would maintain its Delaware operations, 

with Kendall continuing to provide key leadership as president and chief 

executive officer of this unit.

     "Equitable of Iowa is a known leader in the fixed annuity business and

we believe we will provide a nice complement with our variable annuity

business.  We also have  a variable life product that will further enhance 

the company's efforts to meet the needs of its customers," observed Terry L. 

Kendall.  "We at Golden American are excited about this opportunity to join 

the Equitable of Iowa team to work together to position the combined team to 

be a significant competitor in the retirement savings market."

     Kendall continued, "We also believe Equitable of Iowa's financial

strength and high quality ratings, when combined with our products and

service leadership, will prove to be a potent force in the distribution of

annuities through banks as well as through brokerage firms."

     Equitable of Iowa Companies' strategy for success is to build on its

financial strength and customer focus, diversify its product portfolio,

expand its distribution channels, and increase its overall presence in the

retirement savings market.  At the end of the most recent quarter,

operating earnings and assets were both reported to have increased over 18

percent compared to the year before, consistent with the company's track

record for profitable growth.  With assets of $10.0 billion as of March 31,

1996, Equitable of Iowa is the holding company for Equitable Life Insurance

Company of Iowa, USG Annuity & Life Company, Locust Street Securities, and

Equitable Investment Services.

- - fact sheet attached -










































<TABLE>
<CAPTION>
                         Equitable of Iowa Companies
                                 FACT SHEET
                                 May 3, 1996

                            Golden            Equitable      Combined
                           American            of Iowa       Pro Forma
                           ________           _________      _________                
<S>                         <C>                <C>            <C>
YEAR END 1995                                               
_____________                                                            
GAAP Assets                 $1,200             $9,800         $11,000
(millions)
                                                            
                                                            
Premium                                                     
(millions)                                                  
     Variable Annuities       $108              $  66           $ 174
     Fixed Annuities            11              1,402           1,413
     Life Insurance              5                128             133
                            ______             ______         _______
                               124              1,596           1,720
                                                            
                                                            
Policyholder Liabilities                                    
(millions)                                                  
     Variable Annuities       $996             $   69          $1,065
     Fixed Annuities            33              6,623           6,656
     Life Insurance             13              1,071           1,084
                            ______              _____          ______
                             1,042              7,763           8,805
                                                            
                                                            
Statutory Capital and
  Surplus                      $66               $533            $599
(millions)
                                                            

FIRST QUARTER 1996                                          
__________________                                                            
Premium                                                     
(millions)                                                  
     Variable Annuities       $116 (est.)         $34            $154
                                                            

Distribution Network                                        
     Career/Brokerage Agents     0             53,000
     Registered Reps         6,000              3,700
     Broker Dealers            140                230
     Wholesalers                14                  0
                                                            
Operations                                                  
     Employees                  85                500
     Headquarters           Wilmington,        Des Moines,
                             Delaware             Iowa
</TABLE>


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