CPI CORP
8-K, 1997-12-08
PERSONAL SERVICES
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               SECURITIES AND EXCHANGE COMMISSION

                     WASHINGTON, D.C. 20549

                            FORM 8-K

                         CURRENT REPORT



             Pursuant to Section 13 or 15(d) of the
                Securities Exchange Act of 1934



Date of Report (Date of earliest event reported) December 5, 1997





                           CPI CORP. 
________________________________________________________________
  (exact name of registrant as specified in its charter)



    Delaware                  0-11227              43-1256674
________________________________________________________________
(State or other jurisdiction (Commission file   (IRS Employer
 of incorporation)             Number)       Identification No.)




1706 Washington Avenue, St. Louis, Missouri        63103-1790
________________________________________________________________
(Address of principal executive offices)            (Zip code)




Registrants' telephone number, including area code (314) 231-1575
________________________________________________________________




________________________________________________________________
(Former name or former address, if changes since last report.)


<PAGE>

ITEM 5.  OTHER EVENTS

On December 5, 1997, CPI Corp. issued the following press
release announcing third quarter results.

    CPI CORP. ANNOUNCES THIRD QUARTER RESULTS
    -  Operating earnings in Sears Portrait Studios increase
       24.2% on flat sales while wall decor segment continues
       weak sales activity.

    -  Charges related to sale of remaining share of joint
       venture obscure operating earnings increase, resulting
       in net loss of $0.7 million (6 cents per share).

    St. Louis, MO., December 5, 1997 - CPI Corp. (NYSE - CPY)
    today reported a third quarter net loss of $0.7 million
    (a loss of 6 cents per share) compared to last year's net
    earnings of $5.0 million (earnings of 36 cents per share).
    The 1997 third quarter results include a net after-tax
    charge of $2.6 million (a charge of 21 cents per share)
    related to the sale of the company's remaining 49% interest
    in the Fox Photo, Inc. joint venture to Eastman Kodak.  The
    1996 third quarter results include a gain of 28 cents per
    share related to the sale of the initial 51% interest to
    Kodak.  In addition, there were 13.2% fewer weighted
    average common shares outstanding in the 1997 third
    quarter, affecting per-share comparability with last year's
    third quarter.

    Although not fully comparable due to the effect of the
    timing of the transaction and the service and consulting
    agreements, without the effect of the sale of the
    remaining 49% interest in the Fox joint venture and related
    transactions in third quarter 1997, and the effect of the
    original sale of the 51% interest in Fox in third quarter
    1996, net earnings for third quarter 1997 would have been
    $1.8 million compared to $1.2 million for third quarter
    1996.

    Income from operations for the third quarter's 16 WEEKS
    ENDED NOVEMBER 8, 1997 increased to $5.3 million from the
    $3.8 million in the 16 weeks ended November 9, 1996, with
    1996 results including $0.4 million in operating earnings
    from the since-disposed-of photofinishing segment.  The
    gain was primarily the result of a $2.0 million increase in
    portrait studio earnings, plus a $1.2 million reduction in
    general corporate expense due to lower photofinishing
    administrative charges and the allocation of costs through
    the joint venture service contract.  The service contract
    will continue into early 1998.  Sales were also non-
    comparable, decreasing to $108.2 million from $145.4
    million due to the absence of any photofinishing revenues
    in the 1997 quarter.
<PAGE>


    For the 40 WEEKS ENDED NOVEMBER 8, 1997, the company
    recorded a net loss of $1.8 million (a loss of 15 cents per
    share) compared to net earning of $2.1 million (earnings of
    15 cents per share) for the last year's comparable period.
    Sales in 1997 were $246.8 million compared to last year's
    $355.5 million.  Income from operations totaled $6.8
    million for the 1997 40-week period compared to last year's
    $0.3 million, primarily due to higher portrait studio
    earnings and lower general corporate expense.  Sales for
    the 40 weeks ended November 9, 1996 included $241.0 million
    of combined portrait studio and wall decor sales and $114.5
    million of sales for the photofinishing segment, for which
    sales were recorded at the venture level in 1997.

    For the 52 WEEKS ENDED NOVEMBER 8, 1997, net earnings were
    $10.5 million (88 cents per share) compared to $11.7
    million (84 cents per share) for the 52 weeks ended
    November 9, 1996.  Sales were $358.3 million vs. $505.6
    million for the comparable prior period.  Sales for the
    1996 trailing period included $344.6 million of combined
    portrait studio and wall decor sales and $161.0 million for
    the photofinishing segment, for which sales were recorded
    at the venture level in the 1997 trailing period.

    Commenting on the results, Alyn V. Essman, chairman and
    chief executive officer said, "We are pleased that third
    quarter profit margin in our PORTRAIT STUDIOS segment
    increased to 11.2% from last year's 9.0% even though sales
    were flat at $91.2 million.  Earnings in the division
    increased by almost $2 million, and though it's less than
    we had planned, it's still up by more than 24% over last
    year.  Moreover, year-to-date profits in the division are
    up by $3.8 million, an improvement of over 23% as a result
    of a sales increase of just under three percent, combined
    with higher margin."

    Turning to the wall decor segment, Essman said, "Our Prints
    Plus results in 1997 continue to trail those of 1996, with
    third quarter sales of $17.0 million compared to last
    year's $17.7 million and an increase in operating loss to
    $0.9 million from last year's $0.2 million loss due to
    higher occupancy and employment expenses.  Regarding 1998,
    we anticipate that the marketing and operating changes
    recently implemented will result in positive sales
    improvements."

    Concluding, Essman said, "We are focused intensely on our
    core portrait studio business, and our aim is to improve
    both profit margins and top-line performance going
    forward.  Looking ahead, we are awaiting more definitive
    results regarding the fourth quarter, which continues to
    run below our original expectations and still has a couple
<PAGE>

    of weeks to go in the Christmas season.  In another matter,
    our fourth quarter earnings will benefit from after-tax
    income of $1.3 million related to the non-compete
    agreement with Kodak and the interest on the Kodak note due
    in January 1999 which was received in conjunction with the
    sale of the remaining interest in the joint venture."

    This release contains certain "forward looking statements"
    that are subject to risks and uncertainties.  The company's
    actual results and performance could differ materially
    from those anticipated depending on, among other things,
    customer demand for the company's services, the amount of
    revenue derived from the Portrait Studio Division through
    the fiscal year end and the overall level of economic
    activity in the company's major market.

    CPI is a consumer services company with $467.0 million in
    fiscal 1996 sales from continuing operations, operating
    approximately 1,200 retail locations, including 1,030
    Sears Portrait Studios in the U.S., Puerto Rico and
    Canada and 157 Prints Plus wall decor stores.
































<PAGE>
<TABLE>
CPI CORP.
CONDENSED STATEMENTS OF EARNINGS - FOR THE 16 WEEKS ENDED
NOVEMBER 8, 1997 (in thousands except per share amounts -
unaudited)
<CAPTION>
                                  16 Weeks Ended     
                              ---------------------- 
                               11/08/97    11/09/96  
                              ----------  ---------- 
<S>                           <C>         <C>        
Net Sales:
  Portrait studios            $  91,166   $  91,300  
  One-hour photofinishing             -      36,437  
  Wall decor                     16,990      17,698  
                              ----------  ---------- 
   Total net sales            $ 108,156   $ 145,435  

Operating earnings:
  Portrait studios            $  10,209   $   8,222  
  One-hour photofinishing             -         439  
  Wall decor                       (904)       (220) 
                              ----------  ---------- 
   Total operating earnings       9,305       8,441  

General corporate expense         3,992       5,189  
                              ----------  ---------- 
Income from operations            5,313       3,252  
Net interest expense                711       1,145  
Interest in joint venture loss   (1,474)       (430) 
Gain (Loss) from sale of
  minority interest              (4,189)      6,180  
Other income                        628         150  
                              ----------  ---------- 
Earnings from continuing 
  operations before income 
  taxes                            (433)      8,007  

Income tax expense                  292       2,963  
                              ----------  ---------- 
Net earnings from continuing
  operations                       (725)      5,044  
                              ----------  ---------- 
Losses from discontinued 
  operations net of income 
  tax benefits                        -           -  

Loss on disposal net of 
  income tax benefits 
  of $1,372                           -           -  
                              ----------  ---------- 
  Total losses from
    discontinued operations           -           -  
                              ----------  ---------- 
Net earnings                  $    (725)  $   5,044  
                              ==========  ========== 
Earnings (loss) per
  common share:
  From continuing operations  $   (0.06)  $    0.36  
  From discontinued
    operations                        -           -  
                              ----------  ---------- 
  Net earnings (loss) per
    common share              $   (0.06)  $    0.36  
                              ==========  ========== 
Weighted average number of
  common and common equivalent
  shares outstanding             12,205      14,066  
                              ==========  ========== 
</TABLE>

<PAGE>

<TABLE>
CPI CORP.
CONDENSED STATEMENTS OF EARNINGS - FOR THE 40 WEEKS ENDED
NOVEMBER 8, 1997 (in thousands except per share amounts -
unaudited)
<CAPTION>
                                  40 Weeks Ended     
                              ---------------------- 
                               11/08/97    11/09/96  
                              ----------  ---------- 
<S>                           <C>         <C>        
Net Sales:
  Portrait studios            $ 205,623   $ 199,654  
  One-hour photofinishing             -     114,518  
  Wall decor                     41,201      41,371  
                              ----------  ---------- 
   Total net sales            $ 246,824   $ 355,543  

Operating earnings:
  Portrait studios            $  19,873   $  16,109  
  One-hour photofinishing             -          82  
  Wall decor                     (3,196)     (1,498) 
                              ----------  ---------- 
   Total operating earnings      16,677      14,693  

General corporate expense         9,898      14,420  
                              ----------  ---------- 
Income from operations            6,779         273  
Net interest expense              2,226       3,153  
Interest in joint venture loss   (3,304)       (430) 
Gain (Loss) from sale of
  minority interest              (4,189)      6,180  
Other income                        877         480  
                              ----------  ---------- 
Earnings from continuing 
  operations before income 
  taxes                          (2,063)      3,350  

Income tax expense                 (311)      1,239  
                              ----------  ---------- 
Net earnings from continuing
  operations                     (1,752)      2,111  
                              ----------  ---------- 
Losses from discontinued 
  operations net of income 
  tax benefits                        -           -  

Loss on disposal net of 
  income tax benefits 
  of $1,372                           -           -  
                              ----------  ---------- 
  Total losses from
    discontinued operations           -           -  
                              ----------  ---------- 
Net earnings                  $  (1,752)  $   2,111  
                              ==========  ========== 
Earnings (loss) per
  common share:
  From continuing operations  $   (0.15)  $    0.15  
  From discontinued 
    operations                        -           -  
                              ----------  ---------- 
  Net earnings (loss) per
    common share              $   (0.15)  $    0.15  
                              ==========  ========== 
Weighted average number of
  common and common equivalent
  shares outstanding             12,009      14,016  
                              ==========  ========== 
</TABLE>

<PAGE>

<TABLE>
CPI CORP.
CONDENSED STATEMENTS OF EARNINGS - FOR THE 52 WEEKS ENDED
NOVEMBER 8, 1997 (in thousands except per share amounts -
unaudited)
<CAPTION>
                                  52 Weeks Ended     
                              ---------------------- 
                               11/08/97    11/09/96  
                              ----------  ---------- 
<S>                           <C>         <C>        
Net Sales:
  Portrait studios            $ 295,809   $ 282,963  
  One-hour photofinishing             -     160,990  
  Wall decor                     62,506      61,636  
                              ----------  ---------- 
   Total net sales            $ 358,315   $ 505,589  

Operating earnings:
  Portrait studios            $  39,420   $  34,902  
  One-hour photofinishing             -       2,328  
  Wall decor                      1,554       3,432  
                              ----------  ---------- 
   Total operating earnings      40,974      40,662  

General corporate expense        14,096      20,644  
                              ----------  ---------- 
Income from operations           26,878      20,018  

Net interest expense              2,842       4,092  
Interest in joint venture loss   (3,359)       (430) 
Gain (Loss) from sale of
  minority interest              (4,189)      6,180  
Other income                        898         740  
                              ----------  ---------- 
Earnings from continuing 
  operations before income 
  taxes                          17,386      22,416  

Income tax expense                6,885       8,045   
                              ----------  ----------- 
Net earnings from continuing
  operations                     10,501      14,371  
                              ----------  ---------- 
Losses from discontinued 
  operations net of income 
  tax benefits                        -        (253) 

Loss on disposal net of 
  income tax benefits 
  of $1,372                           -      (2,428) 
                              ----------  ---------- 
  Total losses from
    discontinued operations           -      (2,681)
                              ----------  ---------- 
Net earnings                  $  10,501   $  11,690  
                              ==========  ========== 
Earnings (loss) per
  common share:
  From continuing operations  $    0.88   $    1.03  
  From discontinued
    operations                        -       (0.19) 
                              ----------  ---------- 
  Net earnings (loss) per
    common share              $    0.88   $    0.84  
                              ==========  ========== 
Weighted average number of
  common and common equivalent
  shares outstanding             11,975      14,013  
                              ==========  ========== 
</TABLE>
<PAGE>

<TABLE>
CPI CORP.
CONDENSED BALANCE SHEETS - FOR NOVEMBER 8, 1997 AND 
NOVEMBER 9, 1996 (in thousands - unaudited)


<CAPTION>
                                     NOVEMBER 8,   NOVEMBER 9,
                                        1997           1996    
                                     -----------   ------------
<S>                                  <C>           <C>         
Assets

  Current assets:
   Cash and short-term investments   $   35,356    $    29,724 
   Other current assets                  98,047         63,336 
  Net property and equipment            125,576        133,167 
  Minority interest                           -         48,590 
  Other assets                            5,479          4,344 
                                     -----------   ------------
    Total assets                     $  264,458    $   279,161 
                                     ===========   ============




Liabilities and stockholders' equity

  Current liabilities                $   49,186    $    52,342 
  Long-term obligations                  59,798         44,870 
  Other liabilities                      19,869          9,022 
  Stockholders' equity                  135,605        172,927 
                                     -----------   ------------
    Total liabilities and
      stockholders' equity           $  264,458    $   279,161 
                                     ===========   ============

</TABLE>















<PAGE>




                           SIGNATURE




Pursuant to the requirements of the Securities Exchange Act of
1934, the registrant has duly caused this report to be signed
on its behalf by the undersigned thereunto duly authorized.




                                          CPI CORP.           
                                        (Registrant)





                             /s/  Barry Arthur                
                                 -----------------------------
                                  Barry Arthur
                                  Authorized Officer and
                                  Principal Financial Officer


Dated:  December 8, 1997























<PAGE>



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