DILLARD DEPARTMENT STORES INC
DEF 14A, 1998-04-13
DEPARTMENT STORES
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                    SCHEDULE 14A INFORMATION

        Proxy Statement Pursuant to Section 14(a) of the
                Securities Exchange Act of 1934
                       (Amendment No.   )

Filed by the Registrant                    [X]
Filed by a Party other than the Registrant [ ]

Check the appropriate box:


[ ]   Preliminary Proxy Statement
[ ]   Confidential, for Use of the Commission Only (as  permitted
      by  Rule 14a-6(e)(2))
[X]   Definitive Proxy Statement
[ ]   Definitive Additional Materials
[ ]   Soliciting Material Pursuant to Section 240.14a-11(c) or 
      Section 240.14a-12

                      DILLARD'S, INC.
        (Name of Registrant as Specified In Its Charter)
                      DILLARD'S, INC.
        (Name of Person(s) Filing Proxy Statement,if other than Registrant)

Payment of Filing Fee (Check the appropriate box):


[X]  No fee required.
[ ]  Fee  computed  on table below per Exchange  Act  Rules  14a-
     6(i)(1) and 0-11.

          1)    Title  or  each  class  of  securities  to  which
                transaction applies:


          2)     Aggregate   number   of  securities   to   which
                 transaction applies:


          3)    Per  unit  price  or other  underlying  value  of
                transaction computed pursuant to Exchange Act  Rule  0-11:1


          4)   Proposed maximum aggregate value of transaction:


          5)   Total fee paid:


[ ]  Fee paid previously with preliminary materials.

<PAGE>


[ ]  Check  box  if any part of the fee is offset as provided  by
     Exchange  Act  Rule 0-11(a)(2) and identify the  filing  for
     which the offsetting fee was paid previously.  Identify  the
     previous  filing by registration statement  number,  or  the
     Form or Schedule and the date of its filing.

          1)   Amount Previously Paid:


          2)   Form, Schedule or Registration Statement No.:


          3)   Filing Party:


          4)   Date Filed:


_______________________________
     1 Set forth the amount on which the filing fee is calculated
and state how it was determined.

<PAGE>














                        DILLARD'S, INC.
                        PROXY STATEMENT





                        DILLARD'S, INC.
                      POST OFFICE BOX 486
                  LITTLE ROCK, ARKANSAS 72203

            NOTICE OF ANNUAL MEETING OF STOCKHOLDERS


                    TO BE HELD MAY 16, 1998




<PAGE>




                        PROXY STATEMENT




DILLARD'S, INC.
POST OFFICE BOX 486
LITTLE ROCK, ARKANSAS 72203



TO THE HOLDERS OF CLASS A AND              Little Rock, Arkansas
CLASS B COMMON STOCK:                             April 10, 1998

      Notice   is  hereby  given  that  the  annual  meeting   of
Stockholders  of Dillard's, Inc., will be held at the  auditorium
of  Dillard's Corporate Office, 1600 Cantrell Road, Little  Rock,
Arkansas  on  Saturday,  May  16, 1998,  at  9:30  a.m.  for  the
following purposes:

     1.   To elect 15 Directors of the Company (five Directors to
represent  Class  A  Stockholders and 10 Directors  to  represent
Class B Stockholders).

      2.    To consider and act upon a proposal to adopt a  stock
option plan for certain key employees of the Company.

       3.    To  consider  and  act  upon  proposals  by  certain
Stockholders.

      4.    To transact such other business as may properly  come
before the meeting or any adjournment or adjournments thereof.

     The  stock transfer books of the Company will not be closed,
but only stockholders of record at the close of business on March
31,  1998,  will be entitled to notice of, and to  vote  at,  the
meeting.
    Your participation in the meeting is earnestly solicited.  If
you  do not expect to be present in person at the meeting, please
sign, date, and fill in the enclosed Proxy and return it by  mail
in  the enclosed envelope to which no postage need be affixed  if
mailed in the United States of America.


                         By  Order of the Board of Directors


                         JAMES  I. FREEMAN
                         Senior Vice President, Chief Financial
                         Officer, Assistant Secretary





<PAGE>

                        DILLARD'S, INC.
                      POST OFFICE BOX 486
                  LITTLE ROCK, ARKANSAS 72203
                    Telephone (501) 376-5200


                         April 10, 1998


                        PROXY STATEMENT


     The  enclosed  Proxy is solicited by and on  behalf  of  the
management  of  Dillard's,  Inc.  (the  "Company"),  a   Delaware
corporation, for use at the annual meeting of stockholders to  be
held on Saturday, May 16, 1998, at 9:30 a.m. at the auditorium of
Dillard's  Corporate  Office, 1600 Cantrell  Road,  Little  Rock,
Arkansas, or at any adjournment or adjournments thereof.

    Any stockholder giving a Proxy has the power to revoke it, at
any  time before it is voted, by written revocation delivered  to
the  Secretary of the Company.  Proxies solicited herein will  be
voted in accordance with any directions contained therein, unless
the  Proxy is received in such form or at such time as to  render
it  ineligible to vote, or unless properly revoked.  If no choice
is  specified,  the shares will be voted in accordance  with  the
recommendations of the Board of Directors as described herein.

     If  matters  of business other than those described  in  the
Proxy properly come before the meeting, the persons named in  the
Proxy  will vote in accordance with their best judgment  on  such
matters.   The  Proxies  solicited herein shall  not  confer  any
authority to vote at any meeting of stockholders other  than  the
meeting  to  be  held  on  May 16, 1998, or  any  adjournment  or
adjournments thereof.

     The cost of soliciting Proxies will be borne by the Company.
The  Company  will  reimburse brokers, custodians,  nominees  and
other  fiduciaries for their charges and expenses  in  forwarding
proxy  material to beneficial owners of shares.  In  addition  to
solicitation  by  mail, certain officers  and  employees  of  the
Company   may   solicit  Proxies  by  telephone,  telegraph   and
personally.   These  persons will receive no  compensation  other
than  their regular salaries.  The Company has retained D.F. King
& Co., Inc., a professional proxy solicitation firm, to assist in
the  solicitation  of proxies.  The fees of  such  firm  are  not
expected to exceed $6,500.

               OUTSTANDING STOCK; VOTING RIGHTS;
                   VOTE REQUIRED FOR APPROVAL

     The  stock transfer books of the Company will not be closed,
but only stockholders of record at the close of business on March
31,  1998,  will be entitled to notice of, and to  vote  at,  the
meeting.  At that date, there were 103,630,436 shares of Class  A
Common  Stock outstanding and 4,016,929 shares of Class B  Common
Stock outstanding.

     Each holder of Class A Common Stock and each holder of Class
B  Common  Stock  shall be entitled to one vote  on  the  matters
presented  at  the meeting for each share standing  in  his  name
except that the holders of Class A Common Stock are empowered  as
a  class  to elect one-third of the Directors and the holders  of
Class B Common Stock are empowered as a class to elect two-thirds
of  the  Directors.  Nominees for director of each class,  to  be
elected,  must receive a plurality of the votes cast within  that
class.    Cumulative  voting  for  Directors  is  not  permitted.
Approval of the proposal to adopt a stock option plan for certain
key   employees  and  the  Stockholder  proposals   require   the
affirmative  vote of the holders of a majority of the  shares  of
Common  Stock  represented at the meeting and entitled  to  vote.
Under  Delaware General Corporate Law, if shares are  held  by  a
broker  that  has  indicated that it does not have  discretionary
authority  to  vote on a particular matter ("broker  non-votes"),
those  shares will not be considered as present and  entitled  to
vote with respect to that matter, but such shares will be counted
with   respect  to  determining  whether  a  quorum  is  present.
Abstentions  will not be counted as votes cast  for  election  of
directors  and  with respect to the proposal  to  adopt  a  stock
option plan and the Stockholder proposals, abstentions will  have
the effect of a vote against such proposals. Under New York Stock
Exchange  Rules,  the stock option plan must  be  approved  by  a
majority  of  the  votes  cast at the meeting  on  the  proposal,
provided  the  aggregate number of votes  cast  on  the  proposal
represents  a  majority  of  the  Company's  outstanding  shares.
Abstentions count as votes cast, but have the effect  of  a  vote
against  the  stock option plan, while broker  non-votes  do  not
count toward the aggregate number of votes cast.

     The last date for the acceptance of Proxies by management is
the  close  of  business on May 15, 1998, and no  Proxy  received
after that date will be voted by management at the meeting.

<PAGE>

             PRINCIPAL HOLDERS OF VOTING SECURITIES

     The following table sets forth certain information regarding
persons  who beneficially owned five percent (5%) or  more  of  a
class of the Company's outstanding voting securities at the close
of business on January 31, 1998.

                                           No. of       Percent
Name and Address             Class     Shares Owned   of Class(1)

Amvescap PLC               Class A      5,668,260(2)    5.4%
11 Devonshire Square
London EC2M 4YR England

Ark Asset Management       Class A      5,400,560(2)    5.1%
    Co., Inc.
One New York Plaza
New York, New York 10004

Dodge & Cox                Class A      5,548,711(2)    5.3%
One Sansome St., 35th Floor
San Francisco, CA  94014

The Prudential Insurance   Class A      7,004,765(2)    6.7%
    Company of America
751 Broad Street
Newark, New Jersey 07102

W.D. Company, Inc.(3)      Class A         41,496        *
Little Rock, Arkansas      Class B      3,985,776       99.2%

*Denotes less than 0.1%

(1)  At January 31, 1998 there were a total of 105,207,134 shares
     of  the  Company's Class A Common Stock and 4,016,929 shares
     of the Company's Class B Common Stock outstanding.

(2)  Based on information contained in a Schedule 13G filed  with
     the Securities and Exchange Commission.

(3)  William Dillard, Chairman of the Board of Directors  of  the
     Company,   William  Dillard  II,  President,  Alex  Dillard,
     Executive  Vice President, and Mike Dillard, Executive  Vice
     President, are officers and directors of W.D. Company,  Inc.
     and  own 21.3%, 25.1%, 23.3% and 22.0%, respectively, of the
     outstanding voting stock of W.D. Company, Inc.


                     ELECTION OF DIRECTORS

     Five  Directors  representing Class A  Stockholders  and  10
Directors representing Class B Stockholders are to be elected  by
the   Class   A   Stockholders  and  the  Class  B  Stockholders,
respectively, at the annual meeting for a term of  one  year  and
until  the  election and qualification of their successors.   The
Proxies  solicited  hereby will be voted "FOR"  the  election  as
Directors   of  the  15  persons  hereinafter  identified   under
"Nominees  for Election as Directors" if not specified otherwise.
Management  does not know of any nominee who will  be  unable  to
serve, but should any nominee be unable or decline to serve,  the
discretionary authority provided in the Proxy will  be  exercised
to  vote  for  a  substitute or substitutes.  Management  has  no
reason to believe that any substitute nominee will be required.

      In  anticipation of last year's annual meeting, the Company
received  a  stockholder proposal asking the Company's  Board  of
Directors  to  pass  a  resolution requiring  that  all  Class  A
directors  be  independent of the Company.  The company  included
the  proposal for consideration at last year's annual meeting and
the  proposal  did not pass.  A similar stockholder proposal  was
received  for the 1998 meeting of stockholders.  The Company  has
always  been  receptive to engaging in dialogue with stockholders
raising  issues regarding corporate governance.  After productive
discussions   between   the  Company  and  several   stockholders
concerned   about   the   accountability   of   non-"independent"
directors, the Board of Directors voluntarily passed a resolution
providing for the "independence" of Class A directors.

      The resolution amends the Company's by-laws to provide that
nominations  to  represent  Class  A  stockholders  shall  be  of
independent persons only.  For these purposes, independent  shall
mean  a  person who: has not been employed by the Company  or  an
affiliate  in any executive capacity within the last five  years;
was not, and is not a member of a corporation or firm that is one
of the Company's paid advisers or consultants; is not employed by
a  significant  customer,  supplier or provider  of  professional
services; has no personal services contract with the Company;  is
not   employed  by  a  foundation  or  university  that  receives
significant  grants  or endowments from the  Company;  is  not  a
relative  of  the management of the Company; is not a shareholder
who has signed shareholder agreements legally binding him to vote
with  management; and is not the chairman of a company  on  which
Dillard's,  Inc. Chairman or Chief Executive Officer  is  also  a
board  member.   This  resolution will  be  effective  after  the
Company's 1998 annual meeting of stockholders.

     All of the nominees to represent Class A Stockholders listed
below  qualify  as independent persons as defined  in  the  above
resolution.   Although there is no requirement that  nominees  to
represent Class B Stockholders be independent, over half  of  all
the  nominees  listed below qualify as independent persons  under
the above described resolution.

<PAGE>

     THE  BOARD  RECOMMENDS  THAT  STOCKHOLDERS  VOTE  "FOR"  THE
ELECTION AS DIRECTORS OF THE 15 PERSONS HEREINAFTER IDENTIFIED.


               NOMINEES FOR ELECTION AS DIRECTORS

      The   following  table  briefly  indicates  the   principal
occupation of each nominee, the approximate number of  shares  of
Class  A  and  Class  B Common Stock of the Company  beneficially
owned  by each nominee as of January 31, 1998, and the year  each
nominee  first  was  elected  as  a  Director.   The  table  also
indicates the approximate number of shares of Class A and Class B
Common  Stock of the Company beneficially owned by the  executive
officers  named  under "Compensation of Directors  and  Executive
Officers"  and  the number of shares beneficially  owned  by  the
directors  and executive officers, as a group, as of January  31,
1998.

                                              Shares of
                                             Common Stock
                                             Beneficially    Percent
                      Principal   Director   Owned as of       of
Name             Age  Occupation   Since       1/31/98(1)     Class

William Dillard  83   Chairman of   1964  Class A   943,110  (3)   .9%
(b)(2)                the Board and       Class B 3,985,776  (3) 99.2%
                      Chief Executive
                      Officer of the
                      Company

Calvin N. Clyde, 77   Chairman of   1985  Class A     9,087  (4)   *
  Jr.                 the Board,          Class B      None
(b)                   T. B. Butler
                      Publishing
                      Co., Inc.,
                      Tyler, TX

Robert C. Connor 56   Investments   1987  Class A    16,033  (5)    *
(a)                                       Class B      None


Drue Corbusier   51   Vice Presi-   1994  Class A   290,863  (6)   .3%
(b)                   dent of the         Class B      None
                      Company

Will D. Davis    68   Partner,      1972  Class A    14,040  (7)    *
(a)                   Heath, Davis        Class B      None
                      & McCalla,
                      Attorneys,
                      Austin, TX

Alex Dillard     48   Executive     1975  Class A   984,670  (3)   .9%
(b)(2)                Vice President      Class B 3,985,776  (3) 99.2%
                      of the Company

Mike Dillard     46   Executive     1976  Class A   885,206  (3)   .8%
(b)(2)                Vice President      Class B 3,985,776  (3) 99.2%
                      of the Company

William Dillard  53   President and 1967  Class A 1,133,018  (3)  1.1%
  II                  Chief Operating     Class B 3,985,776  (3) 99.2%
(b)(2)                Officer of the
                      Company

James I. Freeman 48  Senior Vice    1991 Class A    293,454  (8)   .3%
(b)                  President and       Class B       None
                     Chief Financial
                     Officer of the
                     Company

John Paul        75   Retired Member 1992 Class A     3,000  (9)    *
Hammerschmidt         of Congress         Class B      None
(a)

William B.       54   Vice Chairman, 1985 Class A     9,000 (10)    *
Harrison, Jr.         Chase Manhattan     Class B      None
(a)                   Corporation,
                      New York, NY

<PAGE>

John H. Johnson  80   President     1986  Class A     6,000 (11)    *
(b)                   and Publisher,      Class B      None
                      Johnson
                      Publishing
                      Company, Inc.,
                      Chicago, IL

E. Ray Kemp      73   Former Vice   1970  Class A   80,387  (12)  .1%
(b)                   Chairman of the     Class B      None
                      Board and Chief
                      Administrative
                      Officer of the
                      Company. Retired 1992.

Jackson T.       74   Chairman,     1997  Class A    18,000 (13)    *
Stephens              Stephens            Class B      None
(a)                   Group, Inc.
                      Little Rock, AR

William H.       67   Managing      1994  Class A     4,000        *
Sutton                Partner,            Class B      None
(b)                   Friday, Eldredge
                      & Clark, Attorneys
                      Little Rock, AR

All Nominees and                          Class A 5,413,712(14)(15) 5.0%
Executive  Officers                       Class B 3,985,776(14)    99.2%
as a Group (a total
of 23 persons)

(a)  Class A Director
(b)   Class B Director
*Denotes less than 0.1%

(1)    Based   on   information  furnished  by   the   respective
       individuals.

(2)    William  Dillard  is  a  director and  officer  of  W.  D.
       Company,  Inc.  and  owns 21.3% of the outstanding  voting
       stock  of such company.  William Dillard II, Alex  Dillard
       and  Mike  Dillard  are sons of William  Dillard  and  are
       directors  and  officers of W. D. Company,  Inc.  and  own
       25.1%,   23.3%   and     22.0%,   respectively,   of   the
       outstanding voting stock of such company.

(3)    Includes 41,496 shares of Class A Common Stock and 3,985,776
       of Class B Common Stock owned by W. D. Company, Inc., in which
       shares William Dillard, William Dillard II, Alex Dillard and Mike
       Dillard are each deemed to have a beneficial interest due to
       their respective relationships with W. D. Company, Inc.  See
       "Principal Holders of Voting Securities."  William Dillard and
       his wife individually own 329,357 and 2,772 shares, respectively,
       of Class A Common Stock; he has sole voting power with respect to
       19,485 shares held in trust for three minor children and has the
       right to acquire beneficial ownership of 550,000 shares pursuant
       to currently exercisable options granted under Company stock
       option plans.  William Dillard II individually owns 570,202
       shares of Class A Common Stock and has the right to acquire
       beneficial ownership of 521,320 shares pursuant to currently
       exercisable options granted under Company stock option plans.
       Alex Dillard and his wife individually own 375,920 and 36,011
       shares, respectively, of Class A Common Stock, and he has the
       right to acquire beneficial ownership of 521,243 shares pursuant
       to currently exercisable options granted under Company stock
       option plans.  Mike Dillard individually owns 273,458 shares of
       Class A Common Stock, has sole voting power with respect to
       25,960 shares held in trust for three minor children and has the
       right to acquire beneficial ownership of 544,292 shares pursuant
       to currently exercisable options granted under Company stock
       option plans.

(4)    Calvin N. Clyde owns 6,087 shares of Class A Common  Stock
       and  has  the  right  to acquire beneficial  ownership  of
       3,000  shares  pursuant to currently  exercisable  options
       granted under Company stock option plans.

(5)    Includes  nine  shares owned by his  wife  and  24  shares
       owned  by  his child. Robert C. Connor owns 13,000  shares
       of  Class  A  Common Stock and has the  right  to  acquire
       beneficial   ownership  of  3,000   shares   pursuant   to
       currently exercisable options granted under Company  stock
       option plans.

(6)    Drue  Corbusier owns 130,863 shares of Class A Common  Stock
       and has the right to acquire beneficial ownership of 160,000
       shares pursuant to currently exercisable options granted under
       Company stock option plans.

(7)    Will D. Davis owns 11,040 shares of Class A Common Stock and
       has the right to acquire beneficial ownership of 3,000 shares
       pursuant to currently exercisable options granted under Company
       stock option plans.

(8)    James  I. Freeman individually owns 85,087 shares, has  sole
       voting power with respect to 4,000 shares held in trust for a
       minor child and has the right to acquire beneficial ownership of
       204,367 shares pursuant to currently exercisable options granted
       under Company stock option plans.

(9)    John Paul Hammerschmidt has the right to acquire beneficial
       ownership of 3,000 shares pursuant to currently exercisable
       options granted under Company stock option plans.

(10)   William B. Harrison, Jr. and his wife individually own 2,700
       and 3,300 shares, respectively, of Class A Common Stock, and he
       has the right to acquire beneficial ownership of 3,000 shares
       pursuant to currently exercisable options granted under Company
       stock option plans.

(11)   Johnson  Publishing Company, Inc., of which John H.  Johnson
       is President and Publisher, owns 3,000 shares of Class A Common
       Stock, and he has the right to acquire beneficial ownership of
       3,000 shares pursuant to currently exercisable options granted
       under Company stock option plans.

<PAGE>

(12)   E. Ray Kemp and his wife individually own 27,693 and 37,119
       shares, respectively, of Class A Common Stock, he has sole voting
       power with respect to 12,575 shares held in trust for two minor
       children, and he has the right to acquire beneficial ownership of
       3,000 shares pursuant to currently exercisable options granted
       under Company stock option plans.

(13)   Jackson  T.  Stephens owns 15,000 shares of Class  A  Common
       Stock and has the right to acquire beneficial ownership of 3,000
       shares pursuant to currently exercisable options granted under
       Company stock option plans.

(14)   The  shares  in  which William Dillard, William Dillard  II,
       Alex Dillard and Mike Dillard are deemed to have a beneficial
       interest due to their respective relationships with W.  D.
       Company, Inc. have been included in this computation only once
       and were not aggregated for such purpose.

(15)   Includes  the  right  to  acquire  beneficial  ownership  of
       3,113,483 shares pursuant to currently exercisable options
       granted under Company stock option plans.

      The following nominees for director also hold directorships
      in the designated companies:

     Name                  Director of

William Dillard II         Acxiom Corporation, Barnes &
                           Noble,   Inc.,  and  Simon   Debartolo
                           Group, Inc.

John Paul Hammerschmidt    American Freightways Corporation,
                           First  Federal  Bank of  Arkanas,  and
                           Southwestern Energy Co.

William B. Harrison, Jr.   Chase Manhattan Corporation, Freeport-
                           McMoran   Inc.,  and  Freeport-McMoran
                           Copper and Gold, Inc.


      The  business associations of the nominees as shown in  the
table  under  "Nominees  for Election  as  Directors"  have  been
continued for more than five years, with the exception of  Robert
C.  Connor, who prior to 1993 was President of a national banking
association  located  in Arkansas, which,  through  a  series  of
transactions, is now controlled by NationsBank.  Each nominee for
Director  was  elected to the Board of Directors  at  the  annual
meeting of stockholders held May 17, 1997.

   The  Board  of  Directors met four times during  the  last  12
months, on May 17, August 16, and November 15, 1997, and March 7,
1998.

   Audit  Committee members are Calvin N. Clyde,  Jr.,  Chairman;
John  H. Johnson; E. Ray Kemp; and William H. Sutton.  The  Audit
Committee held three meetings during the year.

   The  Executive Compensation and Stock Option Committee members
are  Robert  C.  Connor;  Will  D.  Davis,  Chairman;  John  Paul
Hammerschmidt;   and   William  B.   Harrison.    The   Executive
Compensation  and  Stock  Option Committee  held  three  meetings
during the year.

     All  of the nominees for director attended more than 75%  of
the aggregate of (1) the total number of meetings of the Board of
Directors  and  (2)  the total number of  meetings  held  by  all
committees of the board on which they served.

<PAGE>

        COMPENSATION OF DIRECTORS AND EXECUTIVE OFFICERS

Cash and Other Compensation

     The  following  table  sets  forth,  for  the  fiscal  years
indicated,  the  cash  and  other compensation  provided  by  the
Company  and its subsidiaries to the Chief Executive Officer  and
each  of the four most highly compensated executive officers (the
"named  executive officers") of the Company in all capacities  in
which they served.

<TABLE>
                                    Summary Compensation Table

                                           Long Term Compensation
                         Annual Compensation                        Awards              Payouts        
    (a)            (b)     (c)      (d)          (e)           (f)          (g)            (h)       (i)
                                             Other Annual                Securities                All Other
Name and                                         Stock      Resticted    Underlying       LTIP    Compensa-
Principal Position Year  Salary($) Bonus($)  Compensation($) Award(s)($) Options/SAR(#) Payouts($)  tion($)(1)
<S>                <C>    <C>     <C>              <S>                     <C>             <S>     <C>

William Dillard    1997  $930,000  $930,000        --            --        150,000         --     $174,000
Chairman 
  of the Board     1996   910,000   680,000        --            --        150,000         --      170,166                  
  and Chief                 
  Executive 
  Officer          1995   885,000   660,000        --            --        150,000         --      190,245  
                         
                         
William Dillard II 1997   630,000 1,150,000        --            --        150,000         --      165,200                  
President and      1996   610,000   900,000        --            --        150,000         --      122,630                         
Chief Operating    1995   585,000   660,000        --            --        150,000         --      188,520    

                   
Alex Dillard       1997   540,000 1,150,000        --            --        150,000         --      152,440                         
Executive          1996   520,000   900,000        --            --        150,000         --      110,420   
Vice President     1995   495,000   660,000        --            --        150,000         --      176,970
                   
                   
Mike Dillard       1997   480,000   600,000        --            --        150,000         --      110,750
Executive          1996   465,000   550,000        --            --        150,000         --       83,800
Vice President     1995   445,000   440,000        --            --        150,000         --      134,950  
                         
                         
James I. Freeman   1997   425,000   400,000        --            --         70,000         --       71,700
Senior Vice        1996   410,000   250,000        --            --         60,000         --       45,500
President          1995   395,000   135,000        --            --         60,000         --       65,650
and Chief            
Financial Officer  
                                                     

(1)     Amounts represent the Company's defined contributions for  the
benefit  of  the  named executive officers pursuant to its  Retirement
Plan.

</TABLE>
<PAGE>

Stock Option Grants

   The  following  table sets forth information concerning  stock
options granted under the Company's 1990 Stock Option Plan to the
named executive officers:
<TABLE>
                            Option/SAR Grants in Last Fiscal Year


                                                                        Potential Realizable
                                                                          Value at Assumed
                                                                           Annual Rates of
                                                                        Stock Price Appreciation
                                                                            for Option Term
                      Individual Grants
      (a)           (b)                 (c)          (d)         (e)         (f)        (g)
                                     % of Total 
                 Number of          Options/SARs                          
              Securities Underlying  Granted to  Exercise or                    
                 Options/           Employees in  Base Price  Expiration 
   Name       SARs Granted(#)(1)     Fiscal Year    ($/Sh)      Date         5%($)      10%($)
<S>                 <C>                  <C>         <C>        <C>        <C>         <C>
William Dillard     150,000              7.8%        $32.25     5/17/2004  $1,969,500  $4,589,550
William Dillard II  150,000              7.8          32.25     5/17/2004   1,969,500   4,589,550
Alex Dillard        150,000              7.8          32.25     5/17/2004   1,969,500   4,589,550
Mike Dillard        150,000              7.8          32.25     5/17/2004   1,969,500   4,589,550
James I. Freeman     70,000              3.6          32.25     5/17/2004     919,100   2,141,790

</TABLE>

(1)If payment for shares upon exercise of any of these options is
  made  with  shares of the Company's common stock owned  by  the
  optionee, the optionee shall be granted on that date an  option
  ("Reload Option") to purchase a number of shares equal  to  the
  number  of shares tendered to the Company.  The exercise  price
  of the Reload Option shall be the market price of the Company's
  common  stock  on  the  Reload  Option  grant  date,  and   the
  expiration date of the Reload Option shall be the same as  that
  of the original option.

Stock Option Exercises and Holdings

   The  following  table sets forth information concerning  stock
options  exercised during the last fiscal year and stock  options
held as of the end of the last fiscal year by the named executive
officers.

AGGREGATED OPTION/SAR EXERCISES IN LAST FISCAL YEAR AND FY-END 
OPTION/SAR VALUES
<TABLE>

      (a)              (b)             (c)                   (d)                   (e)
                                                     Number of Securities   
                                                         Underlying              Value of Unexercised
                                                     Unexercised Options/         In-the-Money Options/
                                                      SARs at FY-End (#)          SARs at FY-End ($)(1)
                   Shares Acquired
     Name           On Exercise(#)  Value Realized($)  Exercisable Unexercisable  Exerisable Unexerisable               Exercisable
<S>                    <C>             <C>               <C>          <C>         <C>           <C>
William Dillard              0         $        0        550,000      150,000     $2,193,750    $0
William Dillard II     250,000          2,446,875        521,320      150,000      1,612,500     0
Alex Dillard           250,000          2,456,250        521,243      150,000      1,612,500     0
Mike Dillard           100,000            487,500        544,292      150,000      2,193,750     0
James I. Freeman       232,538          2,164,186        204,367       60,000              0     0

</TABLE>
                                                          
(1)Represents the amount by which the market price at fiscal year
  end  of  the shares underlying unexercised options exceeds  the
  exercise price for such shares.

<PAGE>

Pension Plan

  The following table shows the estimated annual benefits payable
pursuant  to  the Company's pension plan to persons in  specified
compensation and years of service categories upon retirement.

                       Pension Plan Table

                   Years of Service
Remuneration      15       20         25          30        35

  300,000    67,500    92,066    117,066    142,066    167,066
  350,000    79,566   108,733    137,900    167,066    196,233
  400,000    92,066   125,400    158,733    192,066    225,400
  450,000   104,566   142,066    179,566    217,066    254,567
  500,000   117,066   158,733    200,400    242,067    283,733
  550,000   129,566   175,400    221,233    267,067    312,900
  600,000   142,066   192,066    242,067    292,067    342,067
  650,000   154,566   208,733    262,900    317,067    371,233

   A  participant's compensation covered by the Company's pension
plan   is   his  average  salary  (as  reported  in  the  Summary
Compensation  Table) for the last five years  of  his  employment
with the Company.  The credited years of service for each of  the
named  executive  officers  is as follows:   William  Dillard,  0
years; William Dillard II, 28 years; Alex Dillard, 25 years; Mike
Dillard, 25 years; and James I. Freeman, 9 years.  Benefits shown
are  computed  as  a  single life annuity with  five  years  term
certain beginning at age 65 and are not subject to deduction  for
social security or other offset amounts.

Compensation of Directors

     Directors who are not officers of the Company each receive an
annual  retainer of $30,000, $1,250 for attendance at each  board
meeting,  $250  for  each committee meeting,  and  actual  travel
expenses.

Retirement Contract

  The Company has entered into a retirement contract with William
Dillard,   Chairman  of  the  Board,  providing   for   voluntary
retirement  upon  90 days notice.  Following  retirement  and  in
return  for  providing consulting services to  the  Company,  Mr.
Dillard will receive annual compensation equal to 1-1/2%  of  the
average  of the five highest amounts of total annual compensation
paid to Mr. Dillard by the Company for his employment during such
fiscal years multiplied by his total years of employment with the
Company.   Mr.  Dillard's employment with the  Company  began  on
January  1, 1938.  Such retirement compensation shall be adjusted
every  three  years  based  on the  Consumer  Price  Index.   The
payments  will be continued in the event of disability, and  will
be paid to Mr. Dillard's wife for life upon his death.

Compensation Committee Interlocks and Insider Participation

  The Company's Executive Compensation and Stock Option Committee
is  composed  of  Robert  C. Connor; Will  D.  Davis;  John  Paul
Hammerschmidt;  and William B. Harrison.  Mr. Davis is a  partner
of  the law firm Heath, Davis & McCalla, which is retained by the
Company for legal services.

Report of Executive Compensation and Stock Option Committee

   The  following  report  addressing the Company's  compensation
policies  for executive officers for fiscal 1997 is submitted  by
the  Executive  Compensation  and  Stock  Option  Committee  (the
"Compensation Committee") of the Board of Directors.

General

The  Compensation  Committee, which is  composed  of  independent
directors  who  are  not  employees of the  Company,  establishes
policies  relating to the compensation of employees and  oversees
the  administration of the Company's employee benefit plans.  The
compensation  program  of the Company has been  designed  (1)  to
provide  compensation opportunities that are equivalent to  those
offered by comparable companies, thereby allowing the Company  to
compete  for  and retain talented executives who are critical  to
the  Company's  long-term success, (2)  to  motivate  key  senior
officers by rewarding them for attainment of profitability of the
Company,   and (3) to align the interests of executives with  the
long-term interests of stockholders by awarding stock options  to
executives as part of the compensation provided to them.

In  order to develop a competitive compensation package  for  the
executive  officers  of  the Company, the Compensation  Committee
compares  the  Company's compensation package  with  those  of  a
comparison group.  The comparison group is composed of department
stores,  specialty  stores and other public companies  that  were
family-founded and continue to be family-managed.  Not all of the
companies in the comparison group are included in the Standard  &
Poor's   Department  Store  Index.   The  Compensation  Committee
believes   that  the  companies  in  the  comparison  group   are
comparable  to  the  Company in management style  and  management
culture.   Although  the Compensation Committee  has  made  these

<PAGE>

comparisons, it also has taken into account that as  the  Company
has  grown in size, the number of senior executives has not grown
proportionately, so that the number of senior executives retained
by  the Company is lower than the number of senior executives  at
other companies of similar size.

Currently, the Company's compensation program consists of salary,
annual  cash performance bonus based on the profitability of  the
Company,  and long-term incentive opportunities in  the  form  of
stock options.  The compensation program is focused both on short-
term   and   long-term  performance  of  the  Company,  rewarding
executives  for both achievement of profitability and  growth  in
stockholder value.

Salary   --  Each  year  the  Compensation  Committee   makes   a
recommendation  to  the Board establishing  the  salary  for  all
executive officers.  Such salary recommendations are made at  the
discretion of the Compensation Committee and are not specifically
related to any company performance criteria as are both the  cash
performance  bonus and stock option portions of the  compensation
program,  which are discussed below.  The Compensation  Committee
does,  however,  base any increase in salary  recommendations  on
target  salaries based on a regression analysis of salaries  paid
versus total revenues for the comparison group.  For fiscal 1997,
the  salary  recommendations made by the  Compensation  Committee
were   slightly  below  the  target  salaries  produced  by  this
analysis.

Cash  Performance Bonus -- Cash performance bonuses may  be  paid
annually  to senior management.  For bonuses to be paid, however,
the  Company  must  have income before federal and  state  income
taxes  ("pre-tax income") for the fiscal year.  The  Compensation
Committee,  within ninety (90) days after the start of  a  fiscal
year,  designates those individuals in senior management eligible
to  receive  a cash performance bonus.  Bonuses are paid  at  the
conclusion of a fiscal year from a bonus pool which is  equal  to
one and one-half percent (1-1/2%) of the Company's pre-tax income
plus  three  and  one-half (3-1/2%) of the  increase  in  pre-tax
income  over  the  prior  fiscal  year.   When  the  Compensation
Committee  designates the individuals eligible to participate  in
the  cash  performance  bonus program,  it  also  designates  the
percent  of  the bonus pool each individual will be  entitled  to
receive.   The  Compensation Committee retains at all  times  the
authority  to adjust downward the amount of bonus any  individual
may  receive pursuant to the above-described formula.  For fiscal
1997,  the  Company experienced a pre-tax income of  $410,035,000
and  an increase in pre-tax income of $31,274,000 over the  prior
fiscal year.

After  analyzing  the primary cause for the increase  in  pre-tax
income,  the  Compensation Committee made a  decision  to  adjust
downward  by  approximately $2,800,000 the amount of bonus  which
the  named  executive  officers would  receive  for  fiscal  1997
pursuant to the cash performance bonus program.

Stock  Options  -- Stock option grants under the  Company's  1990
Incentive and Non-Qualified Stock Option Plan are utilized by the
Company   for  long-term  incentive  compensation  for  executive
officers.  For fiscal 1997, the Compensation Committee utilized a
formula  for determining the number of stock options  granted  to
executive  officers.   Under such formula, each  named  executive
officer  in  the  Summary  Compensation Table  received  a  grant
covering  a  number of shares approximately equal to ten  percent
(10%) of the officer's total compensation for the previous fiscal
year.   Because  the cash bonus portion of an individual's  total
compensation is tied directly to the Company's pre-tax income for
the  fiscal  year  plus the increase in pre-tax income  over  the
prior  fiscal  year, the stock option portion  of  the  Company's
compensation  program  is partially tied to Company  performance.
The exercise price for the options granted is one hundred percent
(100%)  of  the  fair market value of the shares underlying  such
options  on the date of grant.  The stock options are exercisable
on  or  after  May  17,  1997.  When making  option  grants,  the
Compensation  Committee does not consider the number  of  options
already held by an executive officer.

As  discussed  in  previous Compensation Committee  Reports,  the
Omnibus  Budget  Reconciliation  Act  of  1993  prevents   public
corporations from deducting as a business expense that portion of
compensation  exceeding  $1 million paid  to  a  named  executive
officer in the Summary Compensation Table.   This deduction limit
does   not   apply  to  "performance-based  compensation."    The
Compensation  Committee believes that the  necessary  steps  have
been  taken  to  qualify  as performance-based  compensation  the
compensation  paid  under the cash performance  bonus  and  stock
option portions of the Company's compensation program.

Chief Executive Officer

In  setting  the  Chief  Executive  Officer's  compensation,  the
Compensation Committee makes the same determination  with  regard
to  salary, cash performance bonus and stock options as discussed
above  for the other named executive officers.  For fiscal  1997,
the  increase  in the Chief Executive Officer's salary  over  the
prior  fiscal year resulted in a salary slightly lower  than  the
target  salary  produced  by  the regression  analysis  discussed
above.  When targeting the Chief Executive Officer's salary,  and
when  establishing  the portion of the bonus pool  to  which  the
Chief  Executive  Officer  would be  entitled,  the  Compensation
Committee   took  into  account  the  Chief  Executive  Officer's
contribution and leadership as well as his vision in founding the
Company.

Robert C. Connor
John Paul Hammerschmidt
William B. Harrison
Will D. Davis, Chairman

<PAGE>


Company Performance

  The graph below compares for each of the last five fiscal years
the  cumulative  total returns on the Company's  Class  A  Common
Stock,  the Standard & Poor's 500 Index and the Standard & Poor's
Department  Stores  Index.  The cumulative total  return  on  the
Company's  Class  A Common Stock assumes $100  invested  in  such
stock on January 31, 1993 and assumes reinvestment of dividends.

The following table is submitted in lieu of the required graph:

                               1993     1994     1995     1996     1997

Dillard's, Inc.                73.36    53.81    60.97    61.72    72.92
Standard & Poor's 500 Index   109.76   107.21   144.95   179.17   223.41   
Standard & Poor's     
 Department Stores Index      107.63    96.53   111.88   116.56   149.23




             CERTAIN RELATIONSHIPS AND TRANSACTIONS

     William  Dillard II, Drue Corbusier, Alex Dillard  and  Mike
Dillard are children of William Dillard.

     Mr.  William H. Sutton is Managing Partner of the  law  firm
Friday,  Eldredge & Clark, which is retained by the  Company  for
legal services.

    SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

   Section  16(a) of the Securities Exchange Act of 1934 requires
the  Company's directors and executive officers, and persons  who
own  more than 10% of the Company's Class A Common Stock, to file
with  the  Securities and Exchange Commission and  the  New  York
Stock  Exchange  initial  reports of  ownership  and  reports  of
changes in ownership of stock of the Company.

   To the Company's knowledge, based solely on a review of copies
of  reports  provided  by such individuals  to  the  Company  and
written representations of such individuals that no other reports
were required, during the fiscal year ended January 31, 1998, all
Section  16(a)  filing requirements applicable to  its  officers,
directors  and  greater than 10% beneficial owners were  complied
with.

 APPROVAL  OF  THE 1998 INCENTIVE AND NONQUALIFIED STOCK  OPTION
  PLAN

   The  Company's Board of Directors, on March 7, 1998,  approved
the  1998  Incentive  and  Nonqualified Stock  Option  Plan  (the
"Plan")  pursuant to which options may be granted to certain  key
employees  and outside directors of the Company (the "Optionees")
for  the  purchase from time to time of shares of  the  Company's
Class  A Common Stock (the "Shares") during the term of the Plan.
The  number of Shares available for issuance pursuant to the Plan
is 6,000,000.

   The purpose of the Plan is to encourage ownership of stock  in
the  Company by key employees and outside directors, and  thereby
cause  such key employees and outside directors to increase their
efforts  on  behalf of the Company. The Plan will be administered
by  the  Executive Compensation and Stock Option  Committee  (the
"Committee") consisting of two or more "outside directors" of the
Board  within  the  meaning of section  162(m)  of  the  Internal
Revenue  Code  of  1986, as amended (the "Code")  and  applicable
Treasury  Regulations, or any successor to such  provisions,  and
who  are also "non-employee directors" within the meaning of Rule
16b-3,  or  any  successor to such rule, of  the  Securities  and
Exchange  Commission  ("Rule 16b-3"), as  promulgated  under  the
Securities  Exchange  Act  of  1934  (the  "Exchange  Act").  The
Committee will make the determination as to whom options shall be
granted,  the terms of such options, and the number of Shares  to
be  covered by such options. In making these determinations,  the
Committee shall take into account the duties and responsibilities
of   the   proposed  Optionees,  their  present   and   potential
contribution  to the success of the Company, their  past  record,
and  such  other factors as the Committee shall deem relevant  in
connection with accomplishing the purposes of the Plan.

<PAGE>

   Pursuant  to  the terms of the Plan, the Committee  may  grant
either  incentive  stock options ("ISO's") or nonqualified  stock
options  ("NQSO's"). ISO's are options that meet the requirements
of Section 422A(b) of the Code. NQSO's are options taxed pursuant
to Section 83 of the Code and that do not receive the special tax
treatment received by ISO's.

   The exercise price for ISO's or NQSO's granted pursuant to the
Plan  shall not be less than 100% of the fair market value of  an
equivalent  number of Shares on the date the option  is  granted.
ISO's  or  NQSO'S  granted pursuant to  the  Plan  shall  not  be
exercisable after the expiration of ten years from the date  such
option is granted.

   If  the Optionee owns 10% or more of the total combined voting
power  of all classes of stock of the Company, the exercise price
for an ISO granted under the Plan shall not be less than 110%  of
the  fair market value of an equivalent number of Shares  on  the
date  the  option  is  granted  and  the  option  shall  not   be
exercisable after the expiration of five years from the date such
option  is  granted. To the extent that an Optionee has currently
exercisable  ISO's at the beginning of a calendar  year  with  an
aggregate  fair market value exceeding $100,000, the excess  over
$100,000  cannot be treated as ISO's. The aggregate  fair  market
value  is determined by the exercise price of the option  at  the
time of granting.

   Options granted pursuant to the Plan may not be sold, pledged,
assigned, hypothecated, transferred, or disposed of in any manner
other  than  by  will or by the laws of descent and distribution.
However,  the  Committee may, in its sole discretion,  permit  an
Optionee  to  transfer  all or a portion  of  an  Option  to  the
Optionee's  family  members,  a trust  for  the  benefit  of  the
Optionee's  family members or to a charity.   An  option  may  be
exercised,  during  the  lifetime of the Optionee,  only  by  the
Optionee.

   Optionees may exercise options granted pursuant to the Plan by
paying  to  the  Company either cash or shares of  the  Company's
Class  A  Common  Stock held by the Optionee or  by  causing  the
Company  to  receive from a broker, funds to pay for  the  option
upon the broker's receipt of stock certificates from the Company.
If  payment  for  exercise of an option is made in  the  form  of
shares of the Company's Class A Common Stock, the Optionee  shall
be  granted  on the date of exercise a reload option to  purchase
the number of shares that equals the number of shares tendered to
the  Company. The price per share at which each reload option may
be  exercised shall be equal to the fair market value of a  share
on  the  date  of grant of the reload option. The  term  of  each
reload  option  shall  expire on the same date  as  that  of  the
original option.

   The  Board  of  Directors may amend, alter or discontinue  the
Plan  at  any time, but no amendment or alteration shall be  made
without  the approval of the stockholders of the Company if  such
approval  is  necessary  to  comply  with  the  performance-based
compensation  exception  under section 162(m)  of  the  Code  and
applicable   Treasury   Regulations.   However,   no   amendment,
alteration  or  discontinuation of the Plan may adversely  affect
any  options  granted  prior  to  the  time  of  such  amendment,
alteration or discontinuation.

   The  Plan  is being submitted for the approval of stockholders
of  the  Company to satisfy the "performance-based  compensation"
criteria  set forth in section 162(m) of the Code and  applicable
Treasury  Regulations. Furthermore, the New York  Stock  Exchange
requires, as a condition for listing of a company's shares,  that
a  company obtain shareholder approval when establishing a  stock
option  plan pursuant to which stock may be acquired by  officers
or directors.


   THE BOARD OF DIRECTORS RECOMMENDS THAT STOCKHOLDERS VOTE "FOR"
APPROVAL  OF  THE  1998 INCENTIVE AND NONQUALIFIED  STOCK  OPTION
PLAN.


Stockholder Proposal Concerning Child/Convict Labor

  The Amalgamated Bank of New York LongView Collective Investment
Fund,  11-15 Union Square, New York, NY  10003, owners of  30,600
shares  of  Class  A Common Stock, The Detroit  Province  of  the
Society of Jesus, 7303 West Seven Mile Road, Detroit, MI   48221,
owners of 10,000 shares of Class A Common Stock, and The Missouri
Province  of the Society of Jesus, 4511 West Pine Boulevard,  St.
Louis,  MO   63108, owners of 200 shares of Class A Common  Stock
have   indicated  that  they  intend  to  propose  the  following
resolution for action at the meeting:

"RESOLVED: The shareholders of Dillard's, Inc. request the  Board
of Directors to prepare a report at reasonable expense describing
the Company's actions to ensure that it does not and will not  do
business with foreign suppliers who manufacture items for sale in
the  United States using forced labor, convict labor, or  illegal
child  labor,  or  who  fail to satisfy all applicable  laws  and
standards  protecting their employees' wages,  benefits,  working
conditions, freedom of association, and other rights."

                      SUPPORTING STATEMENT

"As  U.S.  companies import more goods, concern is growing  about
working  conditions  in many nations that fall  far  below  basic
standards  of  fair and humane treatment. Several  years  ago,  a
controversy  arose after reports that goods made by  convicts  in
Chinese  prisons were being imported into the United  States  for
sale  to  consumers. The Tariff Act of 1930 makes it  illegal  to
import  any goods made by forced labor, including convict  labor.
China's  use  of  prison  labor and its record  on  human  rights
generally  are  issues in the debate about whether  China  should
enjoy  "most  favored  nation" trading  status  with  the  United
States.

Public  concern has also been voiced in the wake of reports  that
retail  items were manufactured using illegal child labor, unsafe
or unhealthy working conditions, and similar conditions. In April
1997,  the  White House Apparel Industry Partnership,  which  was
appointed  by President Clinton to make recommendations  in  this
area, presented a report to the President setting out a Workplace
Code of Conduct and Principles of Monitoring for the apparel  and
footwear  industry. The standards in that report, if  implemented
comprehensively  and diligently, are intended to  eliminate  poor
working conditions for workers in the U.S. and abroad.

We  are  resubmitting this proposal because Dillard imports  many
goods into the United States, and thus we as shareholders have  a
strong  interest in learning what steps Dillard's  is  taking  to
monitor and control the conditions under which the goods it sells
are  produced.  Reports  that overseas suppliers  are  exploiting
workers may damage a company's reputation and generate a consumer
backlash.

<PAGE>

In  our  view too, it makes good business sense to enforce strict
sourcing  standards.  For  example, there  are  subterfuges  that
suppliers can use to import goods made by forced labor  into  the
United   States.  Also,  when  the  federal  government  enforces
applicable  laws,  it may hold companies liable  for  actions  of
their suppliers.

Strict standards and an active enforcement policy are thus  vital
for  a  company such as Dillard's. We therefore ask the Board  to
prepare a report giving investors data about Dillard's efforts to
assure that it is not doing business with overseas suppliers that
exploit workers.  WE URGE YOU TO VOTE FOR THIS RESOLUTION!"
        
THE BOARD OF DIRECTORS FAVORS A VOTE AGAINST THE ADOPTION OF THIS
PROPOSAL FOR THE FOLLOWING REASONS:

                The Company recognizes the importance, as both an
ethical  and  a business responsibility, of obtaining  assurances
that  the  products it sells are manufactured in accordance  with
all  applicable laws and that the rights and welfare  of  workers
around the world are respected.
        
         The  Company  has always been committed to  the  highest
ethical  conduct and strict compliance with the law  in  all  its
business  dealings,  including its relationships  with  its  many
suppliers.  The  Company  is deeply concerned  about  the  issues
raised  in  the  Proposal and believes it has already  adequately
addressed such issues as described below.
        
         Products  sold at the Company's stores are  supplied  by
independent  suppliers who also supply other  retail  stores  and
chains. To a much lesser degree, the Company is also supplied  by
sources  contracted by buying agents for the Company. The Company
does not engage directly in manufacturing.
        
         The Company has previously addressed the concerns raised
in  the Proposal by implementation of the following policies  and
procedures:
        
        
            The Company has developed a formal business policy (the
        "Policy") which focuses on the workplace conditions of, and legal
        compliance by, foreign vendors and suppliers. The Policy was
        distributed to all of the Company's foreign vendors and suppliers
        to restate and reemphasize the Company's longstanding philosophy
        that no merchandise purchased by the Company will be manufactured
        with the use of illegal labor conditions.
        
            In furtherance of the Policy, the Company has renegotiated
        its agreements with foreign buying agents (including a buying
        office). These new buying agency agreements include prohibitions
        against  illegal child labor and other forms  of  illegal
        employment, manufacturing, shipping, customs and environmental
        practices. Under the contract, a buying agent must use its best
        efforts to ensure that each vendor is in full compliance with any
        current,  or later adopted, law of either the country  of
        manufacture or the United States governing the use of child
        labor, prison labor, and/or governing the importation into the
        United States of merchandise produced with child labor as well as
        any other similar human rights statute, regulation or law. Buying
        agents must also follow policies and procedures which the Company
        implements to ensure that all such statutes, laws or regulations
        are followed. If a buying agent discovers a violation of such
        prohibitions, the buying agent must immediately notify the
        Company of such violation(s) or evidence of violation(s), so that
        appropriate action can be taken to rectify such violation(s).
        Under these agreements, among other measures, buying agents are
        required to periodically inspect factories to ensure compliance
        with these standards. Additionally, company employees personally
        inspect selected factories to verify compliance.
        
        
            The Company's philosophy also appears in the Company's
        Purchase Order Terms, Conditions & Instructions, which is the
        Company's standard form of purchase order and which is applicable
        to all transactions between the Company and all of its suppliers.
        The document explicitly requires each supplier to warrant and
        represent that its merchandise is manufactured in compliance with
        laws governing illegal working conditions.
        
            The Company has previously issued a press release announcing
        its business policy, which policy contains prohibitions against
        workplace abuse and also contains the steps taken by the Company
        to implement the policy. Futhermore, the Company has furnished a
        copy of that policy to interested shareholders, and will continue
        to so provide copies of that policy.
        
         The  Company believes that it has already addressed  the
concerns  raised in the Proposal without further  expenditure  of
valuable  time and funds. As the above reflects, the  Company  is
committed  to  assuring that its suppliers treat their  employees
properly.
        
       FOR THE ABOVE REASONS, THE BOARD RECOMMENDS VOTING
                      AGAINST THE PROPOSAL.

<PAGE>
                                
                                
 STOCKHOLDER PROPOSAL FOR FINANCIAL AND SOCIAL ACCOUNTABILITY IN
                     EXECUTIVE COMPENSATION

The School Sisters of St. Francis, 1515 S. Layton Boulevard,
Milwaukee, WI 53251, owners of 50 shares of Class A Common Stock,
have indicated that they intend to propose the following
resolution for action at the meeting:
   "We  believe  both  social and financial  criteria  should  be
factors   in  fixing  compensation  packages  for  top  corporate
officers.  Public  scrutiny on compensation  is  reaching  a  new
intensity - not just for the Chief Executive Officer, but for all
executives.   Too  often  top  executives  receive   considerable
increases in compensation packages, even when corporate financial
performance is mediocre or poor and stockholders watch  dividends
slip and stock prices drop.

   In  1995  Pearl Meyer and Partners Incorporated reported  that
CEO compensation at large corporations leaped 23 percent - to  an
average  $4.37 million. That is $2,100 an hour, or 183 times  the
average  workers  1995 hourly earnings of $11.46.  In  1992  CEOs
averaged  157  times as much compensation as the average  worker.
This  ratio has more than quadrupled since the mid 1980s when  it
was only 42 times that of the average worker.

   Japanese corporations pay gaps between executives and  workers
are  eight times smaller than the U.S. gap. The widening pay  gap
may make U.S. business less competitive if it breeds cynicism and
resentment and subverts the creativity and cooperation  necessary
to build effective cooperation between executive and employees.

   Shareholders need to be vigilant in challenging executive  pay
packages   that   reward  bad  social  or   financial   corporate
performance. Should top officers pay for a given year be  reduced
if the company suffers from poor corporate citizenship that harms
our  corporate image, costly fines, protracted litigations,  loss
of  government contracts, or significant loss of market share  on
their  watch?  Should CEO compensation be affected if  there  are
consumer boycotts or public relations problems like the company's
association with what American Indian people and minority  groups
call   racially   offensive   images?   Should   a   pattern   of
discrimination  or sexual harassment be grounds for  a  decreased
compensation package? Conversely should excellence on the  social
issues which benefit society be a positive factor?

   We believe these questions deserve the careful scrutiny of out
Board   of   Directors  and  Compensation  Committee.   Companies
including Bristol-Myers, Eastman Kodak, IBM, Procter and  Gamble,
and  Westinghouse  have  reported to  shareholders  on  how  they
integrate these factors into their compensation packages."

   "Therefore  it  be  resolved: Shareholders request  the  board
institute a special Executive Compensation Review, and prepare  a
report  available  to shareholders four months after  our  annual
shareholder   meeting  with  the  results  of  the   Review   and
recommended  changes  in practice. The review  shall  cover  pay,
benefits,  perks, stock options and special arrangements  in  the
compensation  packages  for all the company's  top  officers.  We
recommend that the committee study and report on the following in
its review:

1.  Ways to link executive compensation more closely to financial
  performance with proposed criteria and formulae.

2.  Ways  to  link  compensation to social corporate  performance
  (e.g. incentives given for meeting or surpassing certain social
  and performance standards).

3.  Comparison of compensation packages for company officers with
  lowest paid in employees in the U.S. and around the world.

4.  Whether there should be a ceiling on top executives' salaries
  to prevent our company from paying excessive compensation."

THE BOARD OF DIRECTORS FAVORS A VOTE AGAINST THE ADOPTION OF THIS
PROPOSAL FOR THE FOLLOWING REASONS:
     
           The  Company's  Board of Directors believes  that  the
adoption  of  the  Proposal  is unnecessary  since  much  of  the
information sought is already available to stockholders  annually
by  virtue of the Securities and Exchange Commission's  rules  on
executive compensation disclosure. These rules require  that  the
Company's proxy statement specifically address each of the  items
in  the Proposal (i.e., "pay, benefits, perks, stock options  and
special  arrangements"). The Proposal calling for  an  additional
review  would,  therefore, in large part  duplicate  the  ongoing
efforts of the Company.
     
         The Company's executive compensation policies and levels
are  established  and  reviewed  by  the  Executive  Compensation
Committee  which is composed entirely of directors  who  are  not
employees of the Company. Compensation for executives is based on
the  principles that compensation must (a) be equivalent to  that
offered by comparable companies, thereby allowing the Company  to
compete  for  and retain talented executives who are critical  to
the Company's long-tern success, (b) motivate key senior officers
by rewarding them for attainment of profitability of the Company,
and   (c)  align  the  interests  of  executives  with  long-term
interests of stockholders by awarding stock options to executives
as part of the compensation provided to them.
     
          The proponent seeks to link executive compensation more
closely   to   financial  performance;  however,  the   Company's
executive  compensation is already directly linked  to  financial
performance.   A  significant  portion  of  annual   compensation
consists   of  incentive  compensation  which  is  variable   and
increases or decreases based on the business performance  of  the
Company.

<PAGE>
     
           Further,  the  proponent  requests  linking  executive
compensation  more closely to social corporate  performance.  The
Board  of Directors is sensitive to social concerns, and believes
the  executive  officers  and the Company  are  addressing  these
concerns appropriately.
     
           The  Board of Directors believes that the basis  under
which the Company's executives are compensated and the manner  in
which  it  is  reported are appropriate and  does  not  recommend
changes in its executive compensation practice.
     
     
   FOR THE ABOVE REASONS, THE BOARD RECOMMENDS VOTING AGAINST
                          THE PROPOSAL.
                                
  
                        OTHER MATTERS
  
      Management of the Company knows of no other matters that
  may  come before the meeting.  However, if any matters other
  than  those  referred to herein should properly come  before
  the meeting, it is the intention of the persons named in the
  enclosed  Proxy to vote the Proxy in accordance  with  their
  judgment.
  
      STOCKHOLDER PROPOSALS FOR THE 1999 ANNUAL MEETING
  
       Proposals  of stockholders intended to be presented  at
  the Company's annual meeting of stockholders in 1999 must be
  received  by the Company at its principal executive  offices
  not later than December 11, 1998 in order to be included  in
  the Company's Proxy Statement and form of Proxy relating  to
  that meeting.
  
                        ANNUAL REPORTS
  
       The  Company's annual report for the fiscal year  ended
  January  31, 1998 is being mailed with this Proxy  Statement
  but is not to be considered as a part hereof.
  
                    INDEPENDENT PUBLIC ACCOUNTANTS
  
      A representative of Deloitte & Touche LLP, the Company's
  independent public accountants for fiscal year 1997 and  the
  current year, will be present at the meeting, will have  the
  opportunity to make a statement, and also will be  available
  to respond to appropriate questions.
  
       A  COPY  OF  THE COMPANY'S ANNUAL REPORT ON FORM  10-K,
  INCLUDING  THE  FINANCIAL STATEMENTS AND SCHEDULES  THERETO,
  REQUIRED  TO  BE  FILED  WITH THE  SECURITIES  AND  EXCHANGE
  COMMISSION,   MAY  BE  OBTAINED  WITHOUT   CHARGE   BY   ANY
  STOCKHOLDER  WHOSE PROXY IS SOLICITED UPON  WRITTEN  REQUEST
  TO:
  
                DILLARD'S, INC.
                Post Office Box 486
                Little Rock, Arkansas  72203
                Attention: James I. Freeman, Senior Vice President,
                           Chief Financial Officer
  
  
                            By  Order of the Board of Directors
  
  
  
                              JAMES I. FREEMAN
                              Senior Vice President, Chief Financial
                              Officer, Assistant Secretary
  
<PAGE>  


                 THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

Dillard's, Inc.         
Post Office Box 486
Little Rock, Arkansas  72203    PROXY       The undersigned hereby appoints
Telephone No.(501)376-5200    William  Dillard  and  James  I.  Freeman  as
                              Proxies,  each with the power to appoint  his
                              substitute,  and  hereby authorizes  them  to
                              represent and vote, as designated below,  all
                              the  shares  of the Class A Common  Stock  of
                              Dillard's,  Inc.,  held  of record by the 
                              undersigned on March 31,  1998, at  the annual 
                              meeting of stockholders to  be held  on  
                              May  16,  1998, or any  adjournment thereof.

1. ELECTION OF DIRECTORS

  [ ] FOR all Class A                    [ ] WITHHOLD AUTHORITY
      nominees listed below (except as       to vote for all Class A nominees
      marked to the contrary below)      

(INSTRUCTION: TO WITHHOLD AUTHORITY TO VOTE FOR AN INDIVIDUAL NOMINEE,
STRIKE A LINE THROUGH THE NOMINEE'S NAME IN THE LIST BELOW.)

Class A Nominees

Robert  C.  Connor * Will D. Davis * John Paul Hammerschmidt *  William  B.
Harrison, Jr. * Jackson T. Stephens

2. PROPOSAL TO ADOPT A STOCK OPTION PLAN FOR CERTAIN KEY EMPLOYEES.

           [ ] FOR       [ ] AGAINST     [ ] ABSTAIN

        Management of the Company supports proposals 1 and 2.

3. STOCKHOLDER PROPOSAL CONCERNING CHILD/CONVICT LABOR.
       (Management of the Company opposes this proposal.)

           [ ] FOR       [ ] AGAINST      [ ] ABSTAIN

4. STOCKHOLDER PROPOSAL CONCERNING EXECUTIVE COMPENSATION.
       (Management of the Company opposes this proposal.)

           [ ] FOR       [ ] AGAINST      [ ] ABSTAIN

5. In their discretion, the Proxies are authorized to vote upon such
other business as may properly come before the meeting.

THIS  PROXY  WHEN  PROPERLY EXECUTED WILL BE VOTED IN THE  MANNER  DIRECTED
HEREIN BY THE UNDERSIGNED STOCKHOLDER.  IF NO DIRECTION IS MADE, THE  PROXY
WILL BE VOTED FOR PROPOSALS 1 AND 2 AND AGAINST PROPOSALS 3 AND 4.
Please  sign exactly as name appears below.  When shares are held by  joint
tenants,   both   should  sign.   When  signing  as   attorney,   executor,
administrator, trustee or guardian, please give full title as such.   If  a
corporation,  please  sign in full corporate name  by  President  or  other
authorized officer.  If a partnership, please sign in partnership  name  by
authorized person.


DATED:                , 1998
                                  Signature

                                  Signature, if jointly held

PLEASE MARK, SIGN, DATE AND RETURN
THE PROXY CARD PROMPTLY USING THE
ENCLOSED ENVELOPE.

<PAGE>
           THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

Dillard's, Inc.
Post Office Box 486
Little Rock, Arkansas  72203    PROXY       The undersigned hereby appoints
Telephone No.(501)376-5200    William  Dillard  and  James  I.  Freeman  as
                              Proxies,  each with the power to appoint  his
                              substitute,  and  hereby authorizes  them  to
                              represent and vote, as designated below,  all
                              the  shares  of the Class B Common  Stock  of
                              Dillard's,  Inc.,  held  of record by the 
                              undersigned on March 31,  1998, at  the annual 
                              meeting of stockholders to  be held  on   
                              May  16,  1998, or any  adjournment thereof.


1. ELECTION  OF  DIRECTORS.

   [ ] FOR all Class B                    [ ] WITHHOLD  AUTHORITY
       nominees listed below (except as       to vote for all Class B nominees
       marked to the contrary below)     

(INSTRUCTION:   TO  WITHHOLD AUTHORITY TO VOTE FOR AN  INDIVIDUAL  NOMINEE,
STRIKE A LINE THROUGH THE NOMINEE'S NAME IN THE LIST BELOW.)

Class B Nominees

William  Dillard * Calvin N. Clyde, Jr. * Drue Corbusier * Alex  Dillard  *
Mike Dillard * William Dillard II * James I. Freeman * John H. Johnson * E.
Ray Kemp * William H. Sutton


2. PROPOSAL TO ADOPT A STOCK OPTION PLAN FOR CERTAIN KEY EMPLOYEES.

            [ ] FOR       [ ] AGAINST      [ ] ABSTAIN

       Management of the Company supports proposals 1 and 2

3. STOCKHOLDER PROPOSAL CONCERNING CHILD/CONVICT LABOR.
      (Management of the Company opposes this proposal.)

            [ ] FOR       [ ] AGAINST      [ ] ABSTAIN

4. STOCKHOLDER PROPOSAL CONCERNING EXECUTIVE COMPENSATION.
      (Management of the Company opposes this proposal.)

            [ ] FOR       [ ] AGAINST      [ ] ABSTAIN

5. In  their  discretion, the Proxies are authorized to vote  upon  such
other business as may properly come before the meeting.

THIS  PROXY  WHEN  PROPERLY EXECUTED WILL BE VOTED IN THE  MANNER  DIRECTED
HEREIN BY THE UNDERSIGNED STOCKHOLDER.  IF NO DIRECTION IS MADE, THE  PROXY
WILL BE VOTED FOR PROPOSALS 1 AND 2 AND AGAINST PROPOSALS 3 AND 4.
Please  sign exactly as name appears below.  When shares are held by  joint
tenants,   both   should  sign.   When  signing  as   attorney,   executor,
administrator, trustee or guardian, please give full title as such.   If  a
corporation,  please  sign in full corporate name  by  President  or  other
authorized officer.  If a partnership, please sign in partnership  name  by
authorized person.


DATED:                , 1998
                                  Signature


                                  Signature, if jointly held


PLEASE MARK, SIGN, DATE AND RETURN
THE PROXY CARD PROMPTLY USING THE
ENCLOSED ENVELOPE.

<PAGE>


                        DILLARD'S, INC.
       1998 INCENTIVE AND NONQUALIFIED STOCK OPTION PLAN
                _______________________________


     WHEREAS, the Board of Directors of the Company deems  it  in

the  best interest of the Company that Key Employees and  Outside

Directors  of  the Company be given an opportunity to  acquire  a

stake  in the growth of the Company as a means of assuring  their

maximum effort and continued association and employment with  the

Company; and

     WHEREAS,  the Board of Directors believes that  the  Company

can  best  obtain  these  and other benefits  by  granting  stock

options to such Key Employees and Outside Directors;

     NOW, THEREFORE, BE IT RESOLVED:

     That  the  Dillard's,  Inc.1998 Incentive  and  Nonqualified

Stock Option Plan be adopted, and that it be effective commencing

May 16, 1998.

     1.    Purpose.   The  purpose of the  Dillard's,  Inc.  1998

Incentive  and  Nonqualified Stock Option Plan  is  to  encourage

ownership  of stock in the Company by Key Employees  and  Outside

Directors,  and  thereby  cause such Key  Employees  and  Outside

Directors to increase their efforts on behalf of the Company,  to

effect  savings, and to otherwise promote the best  interests  of

the Company.  It is intended that options granted under this Plan

to  Key  Employees  will  qualify  as  Incentive  Stock  Options,

provided,  however, that Nonqualified Stock Options may  also  be

granted  to  Key  Employees and Outside Directors  which  do  not

qualify as Incentive Stock Options.

     2.   Definitions.  As used herein, the following definitions

shall apply.

          a.    "Board" shall mean the Board of Directors of  the

Company.

          b.    "Common Stock" shall mean Common Stock, Class  A,

$.01 par value per share, of the Company.

<PAGE>

          c.    "Code"  shall mean the Internal Revenue  Code  of

1986, as amended.

          d.    "Committee" shall mean the Committee appointed by

the Board in accordance with paragraph 4(a) of the Plan.

          e.   "Company" shall mean Dillard's, Inc.

          f.    "Continuous Employment" or "Continuous Status  as

an  Employee"  shall  mean the absence  of  any  interruption  or

termination of employment by the Company.  Employment  shall  not

be  considered  interrupted in the case of sick  leave,  military

leave, or any other leave of absence approved by the Company.

          g.   "Effective Date" shall mean May 16, 1998.

          h.    "Employee"  shall mean any person employed  on  a

full-time  basis  by  the Company or of any subsidiaries  of  the

Company (as defined in Section 425(f) of the Code).

          i.    "Incentive  Stock Option" shall  mean  an  Option

which meets the requirements of Section 422(b) of the Code.

          j.    "Key Employee" shall mean an Employee who, in the

opinion  of  the Committee, can contribute significantly  to  the

growth  and  profitability  of,  or  perform  services  of  major

importance to, the Company or any subsidiaries of the Company.

          k.    "Nonqualified Stock Option" means an Option which

does  not  receive  the  special tax  treatment  received  by  an

Incentive Stock Option.

          l.     "Option"  shall mean a right to  acquire  Common

Stock which is granted pursuant to this Plan.

          m.    "Option Agreement" shall mean a written agreement

which  sets  forth the terms of each Option and is signed  by  an

authorized officer of the Company.

<PAGE>

          n.    "Optioned Stock" shall mean Common Stock  subject

to an Option granted pursuant to this Plan.

          o.    "Optionee"  shall  mean an  Employee  or  Outside

Director who receives an Option.

          p.    "Outside  Director" shall mean a  member  of  the

Board who is not also an Employee.

          q.     "Plan"   shall  mean  the  Dillard's,   Inc.1998

Incentive and Nonqualified Stock Option Plan.

          r.   "Share" shall mean one share of the Common Stock.

     3.    Shares  Subject  to  the Plan.   Except  as  otherwise

required  by the provisions of paragraph 13 hereof, the aggregate

number of Shares of Common Stock deliverable upon the exercise of

Options  pursuant  to  the  Plan shall  not  exceed  six  million

(6,000,000)  Shares.  Such Shares may either  be  authorized  but

unissued  or  treasury  shares.  If an Option  should  expire  or

become unexercisable for any reason without having been exercised

in full, the unpurchased Shares which were subject thereto shall,

unless the Plan shall have been terminated, be available for  the

grant  of other Options under the Plan.  No Optionee may  receive

options covering more than one million (1,000,000) shares in  any

single fiscal year of the Company under the Plan.

     4.   Administration of the Plan.

          a.    Composition  of  Committee.  The  Plan  shall  be

administered  by  the  Executive Compensation  and  Stock  Option

Committee  or  any successor thereto of the Board or  such  other

committee  as  determined by the Board  (the  "Committee").   The

Committee   shall solely be composed of two (2) or more  "outside

directors" of the Board within the meaning of Section 162(m) of the Code

<PAGE>

and  applicable  Treasury Regulations, or any successor  to  such

provisions, and who are also "non-employee directors" within  the

meaning  of  Rule 16b-3, or any successor to such  Rule,  of  the

Securities Exchange Commission.

          b.     Powers  of  the  Committee.   The  Committee  is

authorized  (but only to the extent not contrary to  the  express

provisions of the Plan or to resolutions adopted by the Board) to

interpret  the Plan, to prescribe, amend, and rescind  rules  and

regulations  relating  to the Plan, to determine  the  terms  and

conditions upon which Options may be exercised, to determine  the

form  and content of Option Agreements, to construe and interpret

the  Plan and Option Agreements, to accelerate the exercisability

of  any  Option, to make such other determinations  necessary  or

advisable for the administration of the Plan and shall  have  and

may  exercise such other power and authority as may be  delegated

to  it  by the Board from time to time.  A majority of the entire

Committee shall constitute a quorum, and the action of a majority

of  the  members  present at any meeting at  which  a  quorum  is

present  shall  be  deemed  the action  of  the  Committee.   The

Committee  shall, from time to time, have the power to  designate

from among the Key Employees and Outside Directors the persons to

whom  Options will be granted.  Such designation shall be in  the

absolute discretion of the Committee, and shall be final  without

approval  of  the Board or the stockholders.  On the occasion  of

the  designation  of  the  Optionees,  the  Committee  may  grant

additional Options to Optionees then holding Options, to some  of

them,  or may grant Options solely or partially to new Optionees.

As  of  the date of grant, the Committee shall fix the number  of

Shares to be optioned and whether the Option shall be treated  as

an  Incentive  Stock  Option or as a Nonqualified  Stock  Option;

however, no Option shall be treated as an Incentive Stock  Option

ten (10) years from the date this Plan is adopted by the Board or

the date the Plan is approved by the stockholders of the Company,

<PAGE>

whichever  is earlier.  In addition, to the extent the  aggregate

fair  market value (determined at the time the Option is granted)

of Shares treated as acquired pursuant to Incentive Stock Options

which  are exercisable by the Optionee for the first time  during

any  calendar year (under all incentive stock option plans of the

Company  or  subsidiaries thereof (as defined in Section 425(f)  of  the

Code))  exceeds $100,000, such Options (taking them into  account

in  the order in which they were granted) shall not be treated as

Incentive Stock Options.  In making the determination as to  whom

Options  shall be granted, and as to the number of Shares  to  be

covered  by  such Options, the Committee shall take into  account

the  duties and responsibilities of the proposed Optionees, their

present and potential contribution to the success of the Company,

their  past record, and such other factors as the Committee shall

deem  relevant in connection with accomplishing the  purposes  of

this Plan.  Certain officers of the Company as designated by  the

Committee  are hereby authorized to execute Option Agreements  on

behalf  of the Company and to cause them to be delivered  to  the

Optionees or other participants.

          c.    Effect  of Committee's Decision.  All  decisions,

determinations,  and interpretations of the  Committee  shall  be

final and conclusive on all persons affected thereby.

     5.    Option  Price.  The exercise price of Incentive  Stock

Options granted under the Plan shall not be less than one hundred

percent  (100%) of the fair market value of a Share on  the  date

the  Option  is  granted, or, if the Optionee  owns  (within  the

meaning of Section 425(d) of the Code) ten percent (10%)or more  of  the

total  combined  voting  power of all classes  of  stock  of  the

Company, one hundred ten percent (110%) of the fair market  value

of a Share on the date the Option is granted.  The exercise price

of  Nonqualified Stock Options granted under the  Plan  shall  be

determined by the Committee in its complete discretion, but in no

<PAGE>

event  shall the exercise price of Nonqualified Stock Options  be

less than one hundred percent (100%) of the fair market value  of

a Share on the date the Option is granted.  The fair market value

of  a  Share on a particular date shall be deemed to be the  mean

between  the  highest and lowest sales prices per  share  of  the

Common  Stock  on the principal national securities  exchange  on

which  the Common Stock may be listed from time to time  on  that

date or, in either case, if there shall have been no sale on that

date  on the last preceding date on which such sale or sales were

effected  on  such exchange.  In the event that the  method  just

described  for  determining the fair market value of  the  Shares

shall  not remain consistent with the provisions of the Code  and

applicable Treasury Regulations, then the fair market  value  per

Share  shall  be determined by such other method consistent  with

the  Code or Treasury Regulations as the Committee shall  in  its

discretion  elect and apply at the time of grant of  the  Options

concerned.

     6.   Term of Option and Limitations on Exercise.  Subject to

the  terms  of the Plan, the Committee shall, in its  discretion,

establish  the term of each Option granted pursuant to the  Plan.

Notwithstanding  the  foregoing, (a) an  Incentive  Stock  Option

granted  under  the  Plan by its terms shall not  be  exercisable

after  the expiration of ten (10) years from the date such Option

is  granted, or, five (5) years if the Optionee owns (within  the

meaning of Section 425(d) of the Code) ten percent (10%) or more of  the

total  combined  voting  power of all classes  of  stock  of  the

Company,  and (b) a Nonqualified Stock Option granted  under  the

Plan  by  its terms shall not be exercisable after the expiration

of  ten  (l0)  years from the date such option is  granted.   The

Committee  may  also, in its discretion, establish  a  period  or

periods  during which an Option may not be exercised in whole  or

in  part or any other limitation or restriction, subject  to  the

terms  of  the  Plan,  which the Committee  may  determine  as  a

condition  precedent  to  exercising an  Option,  including  such

provisions as deemed advisable to permit qualification of Options

as Incentive Stock Options.

<PAGE>

     7.    Procedures for Exercise.  Any Option granted hereunder

shall  be exercisable at such times and under such conditions  as

shall  be  permissible under the terms of the  Plan  and  of  the

Option  granted to an Optionee.  An Option may not  be  exercised

for  a fractional Share.  An Option granted pursuant to the  Plan

may   be  exercised,  subject  to  provisions  relating  to   its

termination and limitations on its exercise, only by (a)  written

notice  to exercise the Option with respect to a specified number

of  Shares,  and (b)(i) payment to the Company (contemporaneously

with  delivery of each such notice), in cash or Common Stock,  of

the  amount  of  the Option price of the number  of  Shares  with

respect  to  which  the Option is then being exercised,  or  (ii)

causing the Company to receive from a broker funds to pay for the

option  upon the broker's receipt of stock certificates from  the

Company.   Each  such notice and payment shall be  delivered,  or

mailed by prepaid registered or certified mail, addressed to  the

Treasurer of the Company at the Company's executive offices.

     8.      Reload  Options.   If payment for  Shares  upon  the

exercise of an Option ("Original Option") is made in the form  of

Common  Stock,  the  Optionee shall be granted  on  the  date  of

exercise  an Option ("Reload Option") to purchase the  number  of

Shares  that equals the number of Shares tendered to the Company.

The number of Shares tendered shall include Common Stock which is

tendered   in   order  to  satisfy  applicable  tax   withholding

obligations.  The price per Share at which each Reload Option may

be  exercised  shall  be equal to the fair market  value  of  the

Shares  on the date of grant of the Reload Option.  The  term  of

each  Reload Option shall expire on the same date as that of  the

Original Option.  Reload Options shall not be granted to  (a)  an

Optionee  who was formerly an Employee and is no longer  employed

by  the  Company,  (b)  an Optionee who was formerly  an  Outside

Director and is no longer a member of the Board, or (c) any other

person other than the Optionee.

<PAGE>

     9.    Exercise During Employment or Following Death.  Unless

otherwise  provided in the Option Agreement,  an  Option  may  be

exercised  by  an  Optionee who is an  Employee  only  while  the

Optionee  is an Employee and has maintained Continuous Status  as

an  Employee since the date of the grant of the Option, or  after

the  termination  of the Optionee's status as an Employee  within

one  (1) year after such termination (but not later than the date

on  which  the  Option would otherwise expire)  if  the  Optionee

becomes  Disabled,  as determined by the Committee,  or  for  any

other  termination within three (3) months after such termination

(but  not later than the date on which the Option would otherwise

expire),  except  if  the Optionee would have  been  entitled  to

exercise  the Option immediately prior to death, such  Option  of

the  deceased Optionee may be exercised within twelve (12) months

(but  not later than the date on which the Option would otherwise

expire) from the date of death by the personal representatives of

the   Optionee's  estate,  or  person  or  persons  to  whom  the

Optionee's rights under such Option shall have passed by will  or

by   laws   of   descent  and  distribution.    The   Committee's

determination  whether an Optionee's employment has  ceased,  and

the  effective date thereof, shall be final and conclusive on all

persons affected thereby.

     10.   Form of Stock Certificates.  Stock certificates to  be

issued or transferred pursuant to Options granted under this Plan

shall  be  made  in  favor of the Optionee, or the  Optionee  and

Optionee's spouse as joint tenants.

<PAGE>

     11.  Optionee's Certification.  If the underlying Shares are

not  registered  under the Securities Act of 1933 and  applicable

state securities laws at the time of exercise of an Option,  then

the  Optionee  shall agree that the Optionee  will  purchase  the

Shares  under such Option for investment and not with any present

intention  to  re-sell  the  same, and  shall  agree  to  sign  a

certificate to such effect at the time of exercising the Option.

     12.   Non-Transferability of Options.  Options granted under

the  Plan  may  not  be  sold, pledged,  assigned,  hypothecated,

transferred, or disposed of in any manner other than by  will  or

by  the  laws  of descent and distribution.  Notwithstanding  the

foregoing  sentence to the contrary, the Committee  may,  in  its

sole  discretion, permit an Optionee to transfer all or a portion

of  an  Option  to  the  Optionee's family members,  a  trust  or

partnership for the benefit of the Optionee's family  members  or

to a charity.  An Option may be exercised, during the lifetime of

the Optionee, only by the Optionee.

     13.   Effect of Change in Stock Subject to the Plan.  In the

event  that each of the outstanding Shares of Common Stock (other

than  Shares  held by dissenting shareholders) shall  be  changed

into  or  exchanged for a different number or kind of  Shares  of

stock of the Company or another corporation (whether by reason of

merger, consolidation, recapitalization, reclassification,  stock

dividend,  split-up, combination of Shares, or otherwise),  then,

in   the  sole  discretion  of  the  Committee,  there  shall  be

substituted for each Share of Common Stock then under  Option  or

available for Option the number and kind of Shares of stock  into

which  each outstanding Share of Common Stock (other than  Shares

held by dissenting shareholders) shall be so changed or for which

each  such  Share  shall  be  so  exchanged,  together  with   an

appropriate  adjustment of the Option Price.  In the event  there

shall  be  any other change in the number of, or kind of,  issued

<PAGE>

Shares of Common Stock, or of any stock or other securities  into

which such Common Stock shall have been changed, or for which  it

shall  have been exchanged, then if the Committee shall,  in  its

sole discretion, determine that such change equitably requires an

adjustment in the number, or kind, or Option price of Shares then

subject  to  an  Option or available for Option, such  adjustment

shall be made by the Board and shall be effective and binding for

all purposes of this Plan.

     14.   Time  of  Granting Options.  The date of grant  of  an

Option  under  the  Plan  shall, for all purposes,  be  the  date

reflected on the written grant of the Option to the Optionee.  An

Option  Agreement  shall  be given to each  Employee  or  Outside

Director to whom an Option is so granted within a reasonable time

after the date of such grant.

     15.  Modification of Options.  At any time and from time  to

time the Committee may modify any outstanding Option, provided no

such modification shall impair the Option without the consent  of

the   holder   of  the  Option.   Any  Incentive  Stock   Options

outstanding under the Plan may be amended, if necessary, in order

to retain such qualification.

     16.   Tax Withholding.  The Company shall have the right  to

deduct or withhold any taxes required by law to be withheld  upon

the exercise of an Option. The Committee may require the Optionee

(or,  in  the  event of the death of the Optionee,  the  personal

representatives of the Optionee's estate, or person or persons to

whom the Optionee's rights under such Option shall have passed by

will  or  by  laws of descent and distribution) to remit  to  the

Company the amount of any taxes required to be withheld,  or,  in

lieu  thereof, the Company may withhold (or the Optionee  may  be

provided the opportunity to elect to tender) the number of shares

of Common Stock equal in fair market value to the amount required

to be withheld.

<PAGE>

     17.   Amendment and Termination of the Plan.  The  Committee

or  Board of Directors may amend, alter or discontinue the  Plan,

but no amendment or alteration shall be made without the approval

of  the stockholders of the Company if such approval is necessary

to comply with the performance-based compensation exception under

Section 162(m)  of  the  Code and applicable Treasury  Regulations.   No

amendment,  alteration  or  discontinuation  of  the  Plan  shall

adversely  affect any Options granted prior to the time  of  such

amendment, alteration or discontinuation.

     18.  Conditions Upon Issuance of Shares.  Shares must not be

issued  with respect to any Option granted under the Plan  unless

the  issuance and delivery of such Shares shall comply  with  all

relevant  provisions of law, including, without  limitation,  the

Securities  Act  of 1933, as amended, the rules  and  regulations

promulgated thereunder, any applicable state securities law,  and

the  requirements of any stock exchange upon which the Shares may

then  be  listed.   Inability of the Company to obtain  from  any

regulatory  body or authority deemed by the Company's counsel  to

be  necessary  to  the lawful issuance and  sale  of  any  Shares

hereunder  shall relieve the Company of any liability in  respect

of  the  non-issuance or sale of such Shares.  As a condition  to

the  exercise  of an Option, the Company may require  the  person

exercising  an Option to make such representations or  warranties

as  may  be  necessary to assure the availability of an exemption

from the registration requirements of federal or state securities

law.

     19.  Reservation of Shares.  The Company, during the term of

this  Plan,  will reserve and keep available a number  of  Shares

sufficient to satisfy the requirements of the Plan.






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