PRE PAID LEGAL SERVICES INC
10-Q, 1997-07-29
INSURANCE CARRIERS, NEC
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 10-Q

(Mark One)

(X)  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
     ACT OF 1934 For the quarterly period ended June 30, 1997

                                       or

( ) TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
     ACT OF 1934

     For the transition period from __________ to __________

Commission File Number:    1-9293

         --------------------------------------------------------------


                          PRE-PAID LEGAL SERVICES, INC.
             (Exact name of registrant as specified in its charter)

               Oklahoma                                 73-1016728
   (State or other jurisdiction of                 (I.R.S. Employer
    incorporation or organization)                Identification No.)


         321 East Main Street
            Ada, Oklahoma                             74821-0145
(Address of principal executive offices)              (Zip Code)

                                 (405) 436-1234
              (Registrants' telephone number, including area code)

         --------------------------------------------------------------


         Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the  Securities  Exchange  Act of
1934  during  the  preceding  12 months  (or for such  shorter  period  that the
registrant was required to file such reports),  and (2) has been subject to such
filing requirements for the past 90 days.

                  Yes    X          No ____

         Indicate  the  number of  shares  outstanding  of each of the  issuer's
classes of common stock as of July 25, 1997:

    Common Stock            $.01 par value               22,233,595


<PAGE>




                          PART I. FINANCIAL INFORMATION



                          ITEM 1. FINANCIAL STATEMENTS
                                  --------------------


<PAGE>


                                                         
                          PRE-PAID LEGAL SERVICES, INC.
                           CONSOLIDATED BALANCE SHEETS
                      (Amounts in 000's, except par values)

                                     ASSETS

                                                         June 30,   December 31,
                                                           1997          1996
                                                        ------------------------
                                                        (Unaudited)
Current assets:
  Cash .............................................       $19,586      $14,831
  Held-to-maturity short-term investments ..........           500          500
  Accrued membership income ........................         2,001        1,710
  Commission advances - current portion ............        12,235        9,108
                                                           -------      -------
    Total current assets ...........................        34,322       26,149
                                                           -------      -------
  Held-to-maturity investments .....................         2,943        1,757
  Investments pledged ..............................         2,772        2,772
  Commission advances, net .........................        28,974       21,744
  Property and equipment, net ......................         2,925        2,955
  Other ............................................         2,229        2,155
                                                           -------      -------
      Total assets .................................       $74,165      $57,532
                                                           =======      =======


                      LIABILITIES AND STOCKHOLDERS' EQUITY

Current liabilities:
  Membership benefits ..............................       $ 2,334      $ 1,862
  Accounts payable and accrued expenses ............         1,720          912
                                                           -------      -------
    Total current liabilities ......................         4,054        2,774
Deferred income taxes ..............................        13,772        9,284
                                                           -------      -------
      Total liabilities ............................        17,826       12,058
                                                           -------      -------
Stockholders' equity:
  Preferred stock, $1 par value; authorized 400 shares;
   issued and outstanding as follows:
    $3.00 Cumulative Convertible Preferred Stock,
     authorized 5 shares; shares outstanding;
      liquidation value of $78 at June 30, 1997 and $84
      at December 31, 1996, respectively ...............         5            5
  Special  preferred  stock,  $1 par value;  authorized
   500 shares, issued and outstanding in one series
    designated as follows:
     $1.00 Non-Cumulative Special Preferred Stock, 32 
     shares authorized, issued and outstanding at 
     June 30, 1997 and December 31, 1996;  liquidation
     value of $413 at June 30, 1997 and $430 at
     December 31, 1996 ...............................          32           32
Common stock, $.01 par value; 100,000 shares authorized;
     22,952 and 22,459 issued at June 30, 1997 and
      December 31, 1996, respectively .................        230          225
Capital in excess of par value ........................     43,570       41,039
Retained earnings .....................................     14,679        6,350
Less: Treasury stock, at cost; 747 shares .............     (2,177)      (2,177)
                                                          --------     -------- 
  Total stockholders' equity ..........................     56,339       45,474
                                                          --------     ---------
    Total liabilities and stockholders' equity ........   $ 74,165     $ 57,532
                                                          ========     ========


    The accompanying notes are an integral part of these financial statements.



<PAGE>


                          PRE-PAID LEGAL SERVICES, INC.
                        CONSOLIDATED STATEMENTS OF INCOME
                  (Amounts in 000's, except per share amounts)
                                   (Unaudited)


                                                              Six Months Ended
                                                                  June 30,
                                                             ------------------
                                                               1997       1996
                                                             -------    -------
Revenues:
  Membership premiums ..................................     $34,609    $22,565
  Associate services ...................................       5,635      2,854
  Interest income ......................................         745        597
  Other ................................................         935        875
                                                             -------    -------
                                                              41,924     26,891
                                                             -------    -------
Costs and expenses:
  Membership benefits ..................................      11,634      7,579
  Commissions ..........................................       7,570      5,041
  General and administrative ...........................       3,983      2,798
  Associate services and direct marketing expenses .....       5,100      2,222
  Depreciation .........................................         325        266
  Premium taxes ........................................         488        169
                                                             -------    -------
                                                              29,100     18,075
                                                             -------    -------

Income before income taxes .............................      12,824      8,816
Provision for income taxes .............................       4,488      3,086
                                                             -------    -------
Net income .............................................       8,336      5,730
Less dividends on preferred shares .....................           7          8
                                                             -------    -------
Net income applicable to common shares .................     $ 8,329    $ 5,722
                                                             =======    =======

Earnings per common and common equivalent share ........     $   .37    $   .26
                                                             =======    =======
Earnings per common share - assuming full dilution .....     $   .37    $   .26
                                                             =======    =======



    The accompanying notes are an integral part of these financial statements.


<PAGE>


                          PRE-PAID LEGAL SERVICES, INC.
                        CONSOLIDATED STATEMENTS OF INCOME
                  (Amounts in 000's, except per share amounts)
                                   (Unaudited)



                                                             Three Months Ended
                                                                   June 30,
                                                            -------------------
                                                              1997        1996
                                                            --------    -------
Revenues:
  Membership premiums ..................................     $18,390    $12,261
  Associate services ...................................       2,935      1,603
  Interest income ......................................         364        314
  Other ................................................         510        359
                                                             -------    -------
                                                              22,199     14,537
                                                             -------    -------
Costs and expenses:
  Membership benefits ..................................       6,187      3,981
  Commissions ..........................................       4,087      2,618
  General and administrative ...........................       2,095      1,620
  Associate services and direct marketing expenses .....       2,811      1,231
  Depreciation .........................................         164        128
  Premium taxes ........................................         155         97
                                                             -------    -------
                                                              15,499      9,675
                                                             -------    -------

Income before income taxes .............................       6,700      4,862
Provision for income taxes .............................       2,345      1,702
                                                             -------    -------
Net income .............................................       4,355      3,160
Less dividends on preferred shares .....................           4          4
                                                             -------    -------
Net income applicable to common shares .................     $ 4,351    $ 3,156
                                                             =======    =======

Earnings per common and common equivalent share ........     $   .19    $   .14
                                                             =======    =======
Earnings per common share - assuming full dilution .....     $   .19    $   .14
                                                             =======    =======


    The accompanying notes are an integral part of these financial statements.



<PAGE>


                          PRE-PAID LEGAL SERVICES, INC.
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                               (Amounts in 000's)
                                   (Unaudited)



                                                              Six Months Ended
                                                                 June 30,
                                                            -------------------
                                                               1997       1996
Cash flows from operating activities:
Net income ..............................................   $  8,336   $  5,730
Adjustments to reconcile net income to net
 cash provided by operating activities:
    Depreciation ........................................        325        266
    Provision for deferred income taxes .................      4,488      3,086
    Provision for associate stock options ...............         --        318
    Increase in accrued membership income ...............       (291)      (283)
    Increase in commission advances .....................    (10,357)    (9,843)
    Increase in other assets ............................        (74)      (274)
    Increase in membership benefits .....................        472        256
    Increase in accounts payable and accrued expenses ...        808         74
                                                            --------   --------
      Net cash provided by (used in) operating activities      3,707       (670)
                                                            --------   -------- 

Cash flows from investing activities:
  Additions to property and equipment ...................       (295)      (344)
  Purchases of investments ..............................     (1,301)    (1,082)
  Maturities of investments .............................        115        400
                                                            --------   --------
      Net cash used in investing activities .............     (1,481)    (1,026)
                                                            --------   -------- 
 
Cash flows from financing activities:
  Proceeds from sale of common and preferred stock ......      2,536      1,376
  Dividends paid on preferred stock .....................         (7)        (8)
                                                            --------   -------- 
      Net cash provided by financing activities .........      2,529      1,368
                                                            --------   --------

Net increase in cash ....................................      4,755       (328)
Cash at beginning of period .............................     14,831     14,489
                                                            --------   --------
Cash at end of period ...................................   $ 19,586   $ 14,161
                                                            ========   ========

Supplemental disclosure of cash flow information:
  Cash paid for interest ................................   $      6   $      6
                                                            ========   ========
  Cash paid for taxes ...................................   $     --   $     15
                                                            ========   ========



    The accompanying notes are an integral part of these financial statements.


<PAGE>



                          PRE-PAID LEGAL SERVICES, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                                   (Unaudited)

         The  consolidated  balance  sheet  as of June  30,  1997,  the  related
statements of income for the  three-month  and six-month  periods ended June 30,
1997 and 1996 and the  statements of cash flows for the six-month  periods ended
June 30,  1997 and  1996  are  unaudited;  in the  opinion  of  management,  all
adjustments  necessary for a fair presentation of such financial statements have
been included.

         These financial statements and notes are prepared pursuant to the rules
and regulations of the Securities and Exchange  Commission for interim reporting
and should be read in conjunction  with the Company's  financial  statements and
notes included in the 1996 Annual Report on Form 10-K. Certain reclassifications
have been made to conform to current year presentation.

         The  preparation of financial  statements in conformity  with generally
accepted  accounting  principles  requires  management  to  make  estimates  and
assumptions  that  affect the  reported  amounts of assets and  liabilities  and
disclosure of  contingent  assets and  liabilities  at the date of the financial
statements  and the  reported  amounts  of  revenues  and  expenses  during  the
reporting period. Actual results could differ from those estimates.

         Statement of Financial  Accounting  Standards 128,  Earnings Per Share,
("SFAS  128")  was  issued  in  February,  1997.  This  statement  provides  new
accounting  and reporting  standards for earnings per share and will replace the
currently  used  primary  and fully  diluted  earnings  per share with basic and
diluted  earnings per share.  Basic earnings per share excludes  dilution and is
computed by dividing  income  available to common  shareholders  by the weighted
average number of common shares outstanding for the period. Diluted earnings per
share  represents  the potential  dilution that could occur if all stock options
and other stock-based awards, as well as convertible securities,  were exercised
and converted into common stock. SFAS 128, effective for year-end 1997 financial
statements,  requires  that prior period  earnings  per share be  restated.  The
Company does not expect  adoption of this statement to have a material impact on
earnings per common share amounts.

         Statement   of   Financial    Accounting   Standards   130,   Reporting
Comprehensive  Income,  ("SFAS 130") was issued in June,  1997.  This  statement
establishes  standards for reporting and display of comprehensive income and its
components in a full set of general-purpose financial statements. This statement
requires  that all items that are  required to be  recognized  under  accounting
standards  as  components  of  comprehensive  income be  reported in a financial
statement  that is  displayed  with  the  same  prominence  as  other  financial
statements.  SFAS 130,  effective for fiscal years  beginning after December 15,
1997,  requires  reclassification  of financial  statements for earlier  periods
provided for comparative purposes.  The Company does not expect adoption of this
statement to have a material impact on earnings per common share amounts.


ITEM 2.    MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
           RESULTS OF OPERATIONS

RESULTS OF OPERATIONS


FIRST SIX MONTHS OF 1997 COMPARED TO FIRST SIX MONTHS OF 1996

         The Company  reported net income  applicable  to common  shares of $8.3
million, or $.37 per share assuming full dilution, for the six months ended June
30, 1997 compared to $5.7 million,  or $.26 per share, for the comparable period
of 1996.  As a percentage  of total  revenues,  net income  applicable to common
shares was 20% in the first six months of 1997,  down  slightly  from 21% in the
first  six  months of 1996.  The  decline  in this  margin  is  attributable  to
increased  expenses  associated with the  implementation  of a new program which
became  available in January,  1997.  The new  combination  classroom  and field
training  program,  titled  Fast Start to Success  ("Fast  Start"),  is aimed at
increasing the level of new membership sales per associate.  The positive impact
of the program is reflected in the increase in new  memberships  written and new
sales associates recruited per Fast Start associate.

         Revenues  rose 56% to $41.9  million  from $26.9  million for the prior
year's comparable period.  Income before income taxes for the first half of 1997
increased 45% to $12.8 million, or 31% of revenues, from $8.8 million, or 33% of
revenues for the comparable period of 1996.

         Membership premiums totaled $34.6 million during the first half of 1997
compared to $22.6  million for the same period of 1996,  an increase of 53%. The
increase in  membership  premiums  was  primarily  the result of  increased  new
membership  sales  resulting in a higher number of active  memberships in force.
New membership  sales during the first six months of 1997 were 133,607  compared
to 92,529  during the 1996 period,  an increase of 44%. At June 30, 1997,  there
were 359,579  active  memberships in force compared to 253,091 at June 30, 1996,
an increase of 42%.  Membership  premiums and their impact on total  revenues in
any period are  determined  directly  by the number and the  average  premium of
active  memberships in force during any such period.  The active  memberships in
force are  determined by both the number of new  memberships  sold in any period
together with the  persistency,  or renewal rate, of existing  memberships.  The
Company's  overall  membership  persistency  rate varies  based on,  among other
factors,  the relative age of total  memberships in force. From 1981 through the
year ended December 31, 1996, the Company's annual membership  persistency rates
have averaged approximately 76%.

         Associate  services  revenue  increased from $2.9 million for the first
half of 1996 to $5.6  million  during  the same  period of 1997  primarily  as a
result of Fast Start which  resulted in the Company  receiving  training fees of
approximately  $2.6  million  during  the first six  months of 1997.  Fast Start
requires a training fee of $184 per new associate ($25 for a limited time period
for existing associates) and upon successful  completion of the program provides
for the payment of certain training  bonuses.  In order to be deemed  successful
for Fast Start purposes,  the new associate must write three new memberships and
recruit one new sales  associate  within 15 days of the  associate's  Fast Start
training.  The $2.6 million in training  fees was comprised of $184 from each of
approximately  12,100 new sales  associates  who elected to  participate in Fast
Start  and  training  fees of $25 from  each of  approximately  14,500  existing
associates who participated in the program.  New associates  enrolled during the
first six months of 1997 were  29,623  compared to 38,087 for the same period of
1996, a decrease of 22%.  Future  revenues from  associate  services will depend
primarily on the number of new associates  enrolled and the number who choose to
participate in the Company's training program, but the Company expects that such
revenues will  continue to be largely  offset by the direct and indirect cost to
the Company of training  bonuses paid,  providing  associate  services and other
direct marketing expenses.

         Interest  income  increased 25% to $745,000 during the six months ended
June 30, 1997 from  $597,000  for the  comparable  period of 1996 as a result of
increases in the average  investments  outstanding  and higher interest rates on
investments.  At June 30, 1997 the Company  reported  $25.8  million in cash and
investments compared to $18.6 million at June 30, 1996.

         Membership  benefits  totaled  $11.6 million for the first half of 1997
compared  to $7.6  million  for the same  period of 1996,  an  increase  of 54%.
However,  the loss ratio  (membership  benefits as a  percentage  of  membership
premiums)  for the 1997  period  remained  level  with the  loss  ratio  for the
comparable  period of 1996 at 34%. The loss ratio is expected to remain near 35%
as the portion of active  memberships  which  provide  for a  capitated  benefit
continues to increase.

         Commission expense was $7.6 million for the first half of 1997 compared
to $5.0 million for the same period of 1996, but remained level, as a percentage
of membership premiums at 22%. Commission expense, as a percentage of membership
premiums,  is expected to gradually increase to near 25% of membership  premiums
in  future  years  as a  result  of  changes  in the  commission  structure  for
memberships sold after March 1, 1995.

         General and administrative  expenses during the 1997 and 1996 six month
periods were $4.0 million and $2.8 million,  and  represented  12% of membership
premiums  for such  periods.  These  expenses  are expected to remain at or near
these levels and gradually decrease when expressed as a percentage of membership
premiums as a result of certain  economies of scale  pertaining to the Company's
operations.

         Associate  services  and direct  marketing  expenses  increased to $5.1
million for the first half of 1997 from $2.2 million for the same period of 1996
as a result of  approximately  $1.7 million in Fast Start training bonuses paid,
additional costs of supplies due to increased purchases by associates and higher
administrative  staffing requirements.  These expenses also include the costs of
providing  associate  services and marketing costs other than commissions  which
are directly associated with new membership sales.

         Due to property and equipment  additions,  depreciation  increased from
$266,000  during  the first six  months  of 1996 to  $325,000  for the first six
months of 1997.  Premium taxes increased to $488,000 during the first six months
of 1997 from $169,000 for the comparable  period of 1996,  primarily as a result
of a $200,000 accrual related to a prior year tax assessment.

         The Company's expense ratio, which represents commissions,  general and
administrative  expenses and premium taxes as a percentage of contract premiums,
was 35% for both six month  periods  resulting  in a combined  loss and  expense
ratio of 68% for the first half of 1997  compared  to 69% for the same period of
1996.  The combined ratio does not measure total  profitability  because it does
not take into account all revenues and expenses.

         The Company has  recorded a provision  for income taxes of $4.5 million
(35% of pretax  income) for the first half of 1997 compared to $3.1 million (35%
of pretax  income)  for the same  period of 1996.  The 1997 and 1996  provisions
reflect the Company's  expectation that it more likely than not will not be able
to realize the future tax benefit of certain net  operating  loss  carryforwards
primarily  as a result of tax  deductions  attributable  to  expected  levels of
commissions to be paid on new membership sales.

         Dividends  paid on  outstanding  preferred  stock  during the first six
months of 1997  decreased to $6,891 from $7,508  during the same period of 1996.
This decrease is  attributable  to the conversion of shares of $3.00  Cumulative
Convertible Preferred Stock into common stock.

SECOND QUARTER OF 1997 COMPARED TO THE SECOND QUARTER OF 1996

         The results of  operations in the second  quarter of 1997,  compared to
the second quarter of 1996, reflect increases in revenues and expenses primarily
as a result of the same  factors  discussed in the  comparison  of the first six
months of 1997 compared to the first six months of 1996.

         Total  revenues  increased 53% or  approximately  $7.7 million to $22.2
million in the second  quarter of 1997  compared to $14.5  million in the second
quarter of 1996, primarily as a result of increases in membership premiums.  The
membership  premium  increase of 50% primarily  resulted from an increase in the
number of average active  memberships during the second quarter of 1997 compared
to the similar period in 1996.

         Membership  benefits  totaled $6.2  million in the 1997 second  quarter
compared to $4.0 million in the 1996 second quarter and resulted in a loss ratio
of 34% and 32%, respectively. The Company's expense ratio for the second quarter
of 1997 was 34%  compared  to 35% for the 1996  second  quarter  resulting  in a
combined loss and expense ratio of 68% for both periods. The combined ratio does
not  measure  total  profitability  because  it does not take into  account  all
revenues and expenses.

         The  above  factors  resulted  in a  1997  second  quarter  net  income
applicable to common shares of $4.4  million,  or $.19 per share,  assuming full
dilution compared to $3.2 million,  or $.14 per share, for the second quarter of
1996.


LIQUIDITY AND CAPITAL RESOURCES

         Consolidated net cash provided by operating activities was $3.7 million
for the  first  six  months  of 1997  compared  to net  cash  used in  operating
activities of $670,000 for the 1996 period. The increase of $4.4 million in cash
provided by operations  during the first six months of 1997 compared to the same
period of 1996 resulted  primarily from increases in net income of $2.6 million,
increases  in  deferred  income  taxes of $1.4  million,  increases  in accounts
payable  and  accrued  expenses of  $734,000  and only  partially  reduced by an
increase  in  commission  advances of  $514,000  related to the  increase in new
membership enrollments.

         The Company had  consolidated  working capital of $30.3 million at June
30, 1997, an increase of $6.9 million  compared to consolidated  working capital
of $23.4 million at December 31, 1996 and an increase of $10.2 million  compared
to consolidated working capital of $20.1 million at June 30, 1996.

         The Company advances  significant  commissions at the time a Membership
is sold.  During  the six months  ended  June 30,  1997,  the  Company  advanced
commissions of $17.2 million on new  membership  sales compared to $14.1 million
for the same period of 1996. Since  approximately 92% of Membership premiums are
collected on a monthly basis, a significant  cash flow deficit is created at the
time a  Membership  is sold.  This  deficit is reduced as monthly  premiums  are
remitted and no  additional  commissions  are paid on the  Membership  until all
previous commission advances have been fully recovered. Commission advances were
subsequently reduced by commission earnings of $6.6 million and $4.1 million for
the six month  periods ended June 30, 1997 and 1996,  respectively.  The Company
has recorded an allowance of $3.7 million to provide for estimated uncollectible
balances which includes an increase in the allowance of $300,000  during the six
months ended June 30, 1997.

         The Company's unsecured $5 million revolving credit agreement with Bank
One,  Texas  expired  July 1, 1997.  The Company had never  borrowed  under this
agreemewnt  and is  currently  evaluating  the need for such a credit  facility.
Should the determiniation be made that such a facility is warranted, the Company
expects such a credit agreement with similar terms could be arranged in a timely
manner.
 
         Although the Company is the operating entity in many jurisdictions, the
Company's  subsidiaries  serve as operating  companies  in various  states which
regulate  memberships as insurance or specialized  legal expense  products.  The
most significant of these wholly-owned subsidiaries are Pre-Paid Legal Casualty,
Inc.  ("PPLCI") and Pre-Paid Legal  Services,  Inc. of Florida  ("PPLSIF").  The
ability  of PPLCI and  PPLSIF to  provide  funds to the  Company is subject to a
number of  restrictions  under various  insurance laws in the  jurisdictions  in
which PPLCI and PPLSIF conduct business,  including limitations on the amount of
dividends  and  management  fees that may be paid and  requirements  to maintain
specified levels of capital and reserves.  In addition PPLCI will be required to
maintain its stockholders'  equity at levels sufficient to satisfy various state
regulatory requirements,  the most restrictive of which is currently $3 million.
Additional capital  requirements of either PPLCI or PPLSIF will be funded by the
Company in the form of capital contributions or surplus debentures.


<PAGE>



                           PART II. OTHER INFORMATION


ITEM 2. CHANGES IN SECURITIES.

(c)   Recent Sales of Unregistered Securities:

     On May 6,  1997  and  June  20,  1997,  the  Company  issued  to two  sales
     associates  of the Company a total of 5,000 shares  (2,500  shares each) of
     Common Stock upon exercise of outstanding warrants to purchase Common Stock
     at an  exercise  price of $8.25 per share.  Such  warrants  were  issued in
     connection with the achievement of certain sales levels within the Company.

     Between May 6, 1997 and May 28,  1997,  the Company  issued to assignees of
     Roger T. Staubach a total of 58,000 shares of Common Stock upon exercise of
     outstanding  warrants to purchase Common Stock at an exercise price of $.50
     per  share.  Such  warrants  were  issued  by the  Company  during  1993 in
     connection  with a marketing  services  agreement  entered into between the
     Company and Mr. Staubach.

     On May 13, 1997, the Company granted to Francis A. Tarkenton, a director of
     the Company,  options to purchase  120,000  shares of the Company's  Common
     Stock at an exercise  price of $16.75 per share (the  closing sale price of
     the Common Stock on the date of the grant as reported by the American Stock
     Exchange).  The options  were  granted in  recognition  of Mr.  Tarkenton's
     efforts in furtherance of the Company's marketing activities, including Mr.
     Tarkenton's  agreement to  participate  in certain of the  Company's  sales
     associate marketing rallies.

     All  such  options  and  shares  of  Common   Stock  were  issued   without
     registration  under the Securities Act of 1933 in reliance on the exemption
     under Section 4(2) thereof.


ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

     The 1997 Annual Meeting of  Shareholders of the Company was held on May 23,
1997.  The  following  matters  were  submitted  to  a  vote  of  the  Company's
shareholders:

1.    The  election  of two directors  for a term of three  years.  The  results
      of the  election  for each  such director are as follows:

                                                      Abstentions and
                                    Votes For         Votes Withheld
                                    ---------         --------------
                                
           Kathleen S. Pinson      15,987,759           132,325            
           Charles H. Walls        15,983,937           133,565             

     The Board of  Directors  of the Company  consists  of seven  members and is
     divided into three  classes as nearly  equal in size as possible,  with the
     term of office of one class expiring each year. The terms of the other five
     directors of the Company did not expire at the Annual Meeting. The names of
     such directors and the year of expiration of their  respective terms are as
     follows: Peter K. Grunebaum - 1998; Randy Harp - 1998; Francis A. Tarkenton
     - 1998; Harland C. Stonecipher - 1999; and Wilburn Smith - 1999.





<PAGE>


ITEM 6. EXHIBITS AND REPORTS ON FORM 8-K.

(a) Exhibits: The following exhibits are filed as part of this Form 10-Q:

       No.         Description
      10.1        Stock Option Agreement dated May 13, 1997 between the Company
                  and Francis A. Tarkenton

      11.1        Statement Regarding Computation of Per Share Earnings

      27.1        Financial Data Schedule

(b) Reports on Form 8-K:  There were no reports on Form 8-K filed by the Company
    during the quarter ended June 30, 1997.



                                   SIGNATURES

Pursuant to the  requirements  of the  Securities  and Exchange Act of 1934, the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned, thereunto duly authorized.


                                            PRE-PAID LEGAL SERVICES, INC.



Date: July 28, 1997                         /s/ HARLAND C. STONECIPHER
                                            ------------------------------------
                                            Harland C. Stonecipher
                                            Chairman and Chief Executive Officer
                                            (Principal Executive Officer)


Date: July 28, 1997                         /s/ RANDY HARP
                                            ------------------------------------
                                            Randy Harp
                                            Chief Financial Officer and
                                            Chief Operating Officer
                                            (Principal Financial Officer)



Date: July 28, 1997                         /s/ KATHY PINSON
                                            ------------------------------------
                                            Kathy Pinson
                                            Controller
                                            (Principal Accounting Officer)


<PAGE>


                                  EXHIBIT INDEX


  No.                            Description
 10.1        Stock Option Agreement dated May 13, 1997 between the
             Company and Francis A. Tarkenton


 11.1        Statement Regarding Computation of Per Share Earnings


 27.1        Financial Data Schedule








                                  Exhibit 10.1

<PAGE>


                          PRE-PAID LEGAL SERVICES, INC.
                             STOCK OPTION AGREEMENT
                             (Francis A. Tarkenton)

         This Stock Option Agreement ("Agreement") is made this 13th day of May,
1997,  between  Pre-Paid  Legal  Services,  Inc., an Oklahoma  corporation  (the
"Corporation"), and Francis A. Tarkenton (the "Optionee").

         WHEREAS,  the  Corporation  develops,  underwrites  and  markets  legal
service plans, in part through commissioned marketing associates;

         WHEREAS, Optionee is a director of the Corporation;

         WHEREAS,  Optionee  has  agreed  to  appear  and speak at not less than
twelve of the Corporation's marketing rallies during the next twelve months; and

         WHEREAS,  in  consideration  for such  services in  furtherance  of the
Corporation's  marketing efforts,  the Corporation  desires to grant to Optionee
options to purchase shares of the Corporation's common stock, par value $.01 per
share ("Common Stock"), on the terms and conditions set forth herein.

         NOW,  THEREFORE,  in consideration of the mutual covenants  hereinafter
set forth, the parties hereby agree as follows:

         1. Grant of Stock Option.  Subject to the terms and  conditions  herein
set  forth,  the  Corporation  hereby  grants to  Optionee  the right and option
("Option")  to purchase  all or any part of an  aggregate  number of One Hundred
Twenty  Thousand  (120,000)  shares of Common Stock (which  foregoing  number of
shares is subject to adjustment  as  hereinafter  provided).  Such Option is not
intended to qualify as an incentive  stock  option  under the  Internal  Revenue
Code.

         2. Purchase Price. Subject to adjustments as hereinafter provided,  the
purchase  price under the Option for shares of Common  Stock shall be $16.75 per
share,  which  represents the closing sale price of the Common Stock on the date
hereof as reported by the American  Stock  Exchange.  The purchase  price of one
share of Common  Stock  payable  from time to time upon  exercise  of the Option
(whether such price be the price specified above or an adjusted price determined
as hereinafter provided) is referred to herein as the "Option Price."

         3. Vesting and Term.  The Option may not be  exercised,  in whole or in
part, until May 13, 1998, at which time the Option shall become fully vested and
immediately exercisable;  provided, however, that it shall be a condition to the
vesting of the option that Optionee shall not have voluntarily  resigned or have
been  removed for cause from the Board of  Directors on or prior to such vesting
date. The right to exercise the Option, in whole or in part, shall expire on May
13, 2000.

         4. Adjustment of Option Price and Number of Shares. The number and kind
of  securities  issuable  upon the  exercise  of the Option  shall be subject to
adjustment from time to time upon the happening of certain events as follows:

                  4.1 Adjustment for Dividends in Stock.  In case at any time or
         from time to time on or after the date hereof the holders of all of the
         outstanding  Common Stock of the Corporation (or any shares of stock or
         other  securities  at the  time  receivable  upon the  exercise  of the
         Option)  shall have  received or, on or after the record date fixed for
         the determination of eligible stockholders,  shall have become entitled
         to receive, without payment therefore, other or additional stock of the
         Corporation  by way of  dividend,  then and in each case,  the Optionee
         shall,  upon the  exercise  of the Option,  be entitled to receive,  in
         addition to the number of shares of Common Stock receivable  thereupon,
         and  without  payment of any  additional  consideration  therefor,  the
         amount  of such  other or  additional  stock of the  Corporation  which
         Optionee would hold on the date of such exercise had he been the holder
         of record of such Common  Stock on the date hereof and had  thereafter,
         during the period  from the date  hereof to and  including  the date of
         such exercise,  retained such shares and/or all other  additional stock
         receivable by him as aforesaid during such period, giving effect to all
         adjustments called for during such period by Sections 4.2 and 4.3.

                  4.2 Adjustment for Reclassification, Reorganization or Merger.
         In the  event  of any  reclassification  of the  Common  Stock or other
         capital  adjustment  of the  Corporation  effected  without  receipt of
         consideration  or in the  event of a  merger  or  consolidation  of the
         Corporation  which  does not  result  in a  change  of  control  of the
         Corporation  (as  determined  in the sole  discretion  of the  Board of
         Directors of the Corporation),  then upon the exercise of the Option at
         any time  after  the  consummation  of such  reclassification,  capital
         adjustment, merger or consolidation,  the Optionee shall be entitled to
         receive,  in  lieu  of the  stock  or  other  securities  and  property
         receivable  upon the exercise  hereof prior to such  consummation,  the
         stock or other  securities or property to which the Optionee would have
         been  entitled  upon such  consummation  if Optionee had  exercised the
         Option immediately prior thereto,  all subject to further adjustment as
         provided in  Sections  4.1 and 4.3.  In the event of a  dissolution  or
         liquidation of the  Corporation or a merger or  consolidation  in which
         the Corporation is not the surviving or resulting  corporation or which
         results in a change in control of the Corporation (as determined in the
         sole  discretion  of the Board of  Directors of the  Corporation)  or a
         tender or exchange  offer  which  results in a change in control of the
         Corporation  (as  determined  in the sole  discretion  of the  Board of
         Directors of the  Corporation),  the Board of Directors shall determine
         (i)  whether all or any part of the  unexercised  portion of the Option
         shall  terminate  or (ii) in the case of such merger or  consolidation,
         whether  the  Optionee  shall,  upon  exercise  hereof,  be entitled to
         receive  securities  of the surviving or resulting  corporation  on the
         same basis as described in the first sentence of this Section.

                  The  existence  of the Option  shall not affect or restrict in
         any  way  the  right  or  power  of  the  Board  of  Directors  or  the
         shareholders  of the  Corporation to make or authorize any  adjustment,
         recapitalization,  reorganization  or other change in the Corporation's
         capital  structure or its business,  any merger or consolidation of the
         Corporation,  any issue of securities  ahead of or affecting the Common
         Stock or the rights  thereof,  the  dissolution  or  liquidation of the
         Corporation or any sale or transfer of all or any part of its assets or
         business or any other corporate act proceeding.

                  4.3 Stock Splits and Reverse Stock  Splits.  If at any time on
         or  after  the  date  hereof  the   Corporation   shall  subdivide  its
         outstanding shares of Common Stock into a greater number of shares, the
         Option  Price in effect  immediately  prior to such  subdivision  shall
         thereby be proportionately  reduced and the number of shares receivable
         upon exercise of the Option shall thereby be proportionately increased;
         and,  conversely,  if at any  time on or  after  the  date  hereof  the
         outstanding  number of shares of Common Stock shall be combined  into a
         smaller number of shares,  the Option Price in effect immediately prior
         to such combination shall thereby be proportionately  increased and the
         number of shares receivable upon exercise of the Option shall hereby be
         proportionately decreased.

                  4.4 De Minimis  Adjustments to Option Price.  No adjustment in
         the Option Price shall be required unless such adjustment would require
         any  increase or decrease of at least one percent or more of the Option
         Price; provided,  however, that any adjustments which by reason of this
         Section 4.4 are not  required  to be made shall be carried  forward and
         taken into account in any subsequent adjustment. All calculations under
         this Section 3 shall be made to the nearest cent.

         5. Certificate of Adjustment. Whenever the Option Price is adjusted, as
herein  provided,   the  Corporation   shall  promptly  deliver  to  Optionee  a
certificate  of an officer of the  Corporation  setting  forth the Option  Price
after such adjustment and setting forth a brief statement of the facts requiring
such adjustment.

         6. No Other Adjustments. Except as provided in Section 4, no adjustment
will be made to the Option Price or the number or type of securities purchasable
upon the exercise hereof.

         7. No Fractional  Shares.  No fractional shares of Common Stock will be
issued in connection  with any exercise of the Option and any fractional  shares
resulting from any adjustment hereunder shall be eliminated.

         8. No Stockholder  Rights. The Option shall not entitle Optionee to any
of the rights of a stockholder of the Corporation.

         9.  Reservation  of Stock.  The  Corporation  covenants that during the
period that the Option is  exercisable,  the  Corporation  will reserve from its
authorized  and unissued  Common Stock a sufficient  number of shares to provide
for  the  issuance  of  Common  Stock  upon  the  exercise  of the  Option.  The
Corporation  agrees  that its  issuance  of the  Option  shall  constitute  full
authority  to its  officers  who are charged  with the duty of  executing  stock
certificates  to  execute  and issue the  necessary  certificates  for shares of
Common Stock upon the exercise of the Option.

         10. Exercise of Option.  The Optionee's  ability to exercise the Option
is subject to all applicable laws and to the  Corporation  having obtained prior
to such  exercise all necessary  governmental  approvals and the approval of any
applicable  stock exchange or consolidated  trading system upon which the Common
Stock may be listed.  The Corporation  shall use its best efforts to obtain such
approvals prior to such exercise. Subject to the foregoing and the provisions of
Section 12 below,  the Option may be exercised by the  Optionee,  in whole or in
part,  by the  surrender  of  this  Agreement  at the  principal  office  of the
Corporation,  accompanied by payment in full of the Option Price by certified or
cashier's check payable to the Corporation, a completed Subscription Form in the
form attached hereto and any other information,  opinions or agreements required
by the Corporation  pursuant to the provisions  hereof. The Corporation may also
require,  as a condition  to the  exercise of the Option and the issuance of any
shares,  that the  Optionee  remit an amount  sufficient,  in the  Corporation's
opinion,  to  satisfy  applicable  federal,   state  or  local  withholding  tax
requirements,  if any. Upon partial  exercise  hereof, a new option agreement or
agreements  containing the same date and  provisions as this Agreement  shall be
issued by the  Corporation  to the  Optionee  for the number of shares of Common
Stock with respect to which the Option shall not have been exercised. The Option
shall be  deemed  to have  been  exercised  immediately  prior  to the  close of
business on the date of its  surrender for exercise as provided  above,  and the
person  entitled  to  receive  the  shares of Common  Stock  issuable  upon such
exercise  shall be treated  for all  purposes  as the  holder of such  shares of
record as of the close of business on such date. As promptly as  practicable  on
or after such date,  the  Corporation  shall  issue and deliver to the person or
persons  entitled  to receive the same a  certificate  or  certificates  for the
number of full shares of Common Stock issuable upon such exercise.

         11.  Transfer of Option.  The Option and all rights  hereunder  are not
transferable, in whole or in part, except by will or the laws of descent and may
be exercised  during the lifetime of the Optionee  only by him. The terms of the
Option shall be binding upon the executors, administrators, heirs and successors
of the Optionee.

         12.      Compliance with Securities Laws.

                  12.1 The  Optionee  represents  and agrees that the Option has
         been acquired only for  investment,  for  Optionee's  own account,  and
         without any present  intention to sell or distribute  the Option or the
         shares issuable upon exercise  thereof.  Optionee further  acknowledges
         that the Option may not be exercised  and the shares will not be issued
         pursuant  to the  exercise  of the Option  unless the  exercise  of the
         Option and the  issuance  and delivery of such shares shall comply with
         all relevant  provisions of law,  including,  without  limitation,  the
         Securities Act of 1933, as amended (the  "Securities  Act"),  and other
         federal and state  securities laws and regulations and the requirements
         of any stock  exchange or  consolidated  trading  system upon which the
         Common Stock may then be listed.

                  12.2 If, at the time of the exercise of the Option,  it is, in
         the sole opinion of the Corporation, necessary or desirable in order to
         comply with any applicable laws or regulations  relating to the sale of
         the shares,  the  Optionee  shall  represent  and warrant to, and agree
         with,  the  Corporation  that the Optionee will purchase the shares for
         which the Option is being  exercised  for  investment  and not with any
         present  intention  to  resell  such  shares  and  without  a  view  to
         distribution.  The Optionee shall, upon the request of the Corporation,
         execute and deliver to the Corporation an agreement to such effect.

                  12.3 The Optionee  acknowledges and agrees that the Option and
         the shares  issuable  upon  exercise  thereof have not been  registered
         under  the  Securities  Act and  accordingly  will not be  transferable
         except as  permitted  under the  various  exemptions  contained  in the
         Securities Act, or upon satisfaction of the registration and prospectus
         delivery  requirements of the Securities Act.  Therefore the Option and
         the  shares  must be held  indefinitely  unless  they are  subsequently
         registered   under  the  Securities  Act  or  an  exemption  from  such
         registration is available.  Optionee  understands  that any certificate
         evidencing  the shares  issuable  upon  exercise  of the Option will be
         imprinted  with a legend  which  prohibits  the  transfer of the shares
         unless  they are  registered  or unless  the  Corporation  receives  an
         opinion of counsel reasonably satisfactory to the Corporation that such
         registration  is not required.  Optionee is aware of Rule 144 under the
         Securities Act and that the Corporation,  at the time he wishes to sell
         the  shares,  may not be  satisfying  the  current  public  information
         requirements  of  Rule  144,  and,  in such  case,  Optionee  would  be
         precluded  from  selling  the  securities  under  Rule  144.   Optionee
         understands  that a stop  transfer  instruction  will be in effect with
         respect to transfer of shares  consistent with the  requirements of the
         securities laws.

         13.  Miscellaneous.  The Option and the Agreement  shall be governed by
the laws of the  State of  Oklahoma.  The  headings  in this  Agreement  are for
purposes  of  convenience  and  reference  only,  and  shall  not be  deemed  to
constitute a part hereof. Neither the Option nor any term hereof may be changed,
waived,  discharged  or  terminated  orally but only by an instrument in writing
signed by the Corporation and the Optionee. All notices and other communications
from the Corporation to the Optionee shall be personally  delivered or mailed by
first-class  registered  or  certified  mail,  postage  prepaid,  to the address
furnished to the Corporation in writing by the Optionee.

         IN WITNESS  WHEREOF,  the  Corporation  has caused this Agreement to be
executed by its officer thereunto duly authorized, and Optionee has hereunto set
his hand, all on the day and year first above written.


                                                  "CORPORATION"

                                                  PRE-PAID LEGAL SERVICES, INC.



                                                  By: /s/ HARLAND C. STONECIPHER
                                                  ------------------------------
                                                  Name: Harland C. Stonecipher
                                                       -------------------------
                                                  Title: Chairman of the Board
                                                        ------------------------



                                                  "OPTIONEE"



                                                  /s/ FRANCIS A. TARKENTON
                                                  ------------------------------
                                                  Francis A. Tarkenton


<PAGE>


                              SUBSCRIPTION FORM

                   (To be signed only upon exercise of Option)



TO:      PRE-PAID LEGAL SERVICES, INC.

         The undersigned, __________________________, the holder of the attached
Option,  hereby irrevocably elects to exercise the purchase right represented by
that Option for, and to purchase under that Option,  ________________* shares of
Common Stock of Pre-Paid  Legal  Services,  Inc. and herewith makes payment of $
___________ for those shares,  and requests that the certificates for the shares
be issued in the name of and  delivered  to, the  undersigned  at the  following
address:

                                    
 

Dated: ________________
                                     (Signature must conform in all respects to
                                     name of holder as specified on the face of
                                     the attached Option)




*        Insert  here the number of shares  called for on the face of the Option
         (or,  in the case of  partial  exercise,  the  portion  as to which the
         Option is being exercised).








                                  Exhibit 11.1

<PAGE>


                                  EXHIBIT 11.1

                          PRE-PAID LEGAL SERVICES, INC.
                 Statement re Computation of Per Share Earnings
                       (In 000's except per share amounts)

<TABLE>
                                                                           Six Months Ended
                                                                                June 30,
                                                                         --------------------
<CAPTION>
<S>                                                                          <C>       <C> 
                                                                              1997       1996
PRIMARY EARNINGS PER SHARE:

Computation for Statement of Income
Earnings:
Income applicable to common shares (a) ...................................   $ 8,329   $ 5,722
                                                                             =======   =======

Shares:
Weighted average shares outstanding, (net of 747 shares of treasury stock)
  disregarding exercise of options or conversion of preferred stock ......    21,935    21,089
Assumed dilutive conversion of preferred stock ...........................       113       155
Assumed exercise of options and warrants based on the treasury stock
  method using average market price ......................................       408     1,086
                                                                             -------   -------
Weighted average number of shares, as adjusted ...........................    22,456    22,330
                                                                             =======   =======

Earnings per share (a) ...................................................   $   .37   $   .26
                                                                             =======   =======

FULLY DILUTED EARNINGS PER SHARE:

Computation for Statement of Income
Earnings:
Income applicable to common shares (a) ...................................   $ 8,329   $ 5,722
                                                                             =======   =======

Shares:
Weighted average shares outstanding, (net of 747 shares of treasury stock)
  disregarding exercise of options or conversion of preferred stock ......    21,935    21,089
Assumed dilutive conversion of preferred stock ...........................       113       155
Assumed exercise of options and warrants based on the treasury stock
  method using closing market price if higher than average market price ..       479     1,163
Weighted average number of shares, as adjusted ...........................    22,527    22,407
                                                                             -------   -------

Earnings per share (a) ...................................................   $   .37   $   .26
                                                                             =======   =======

</TABLE>


(a)   These amounts agree with the related amounts in the statements of income.


<PAGE>


                                  EXHIBIT 11.1
                                   (continued)

                          PRE-PAID LEGAL SERVICES, INC.
                 Statement re Computation of Per Share Earnings
                       (In 000's except per share amounts)

<TABLE>
<CAPTION>
                                                            
                                                                            Three Months Ended
                                                                                June 30,
                                                                           --------------------
                                                                               1997      1996
PRIMARY EARNINGS PER SHARE:
<S>                                                                          <C>      <C>

Computation for Statement of Income
Earnings:
Income applicable to common shares (a) ...................................   $ 4,351   $ 3,156
                                                                             =======   =======

Shares:
Weighted average shares outstanding, (net of 747 shares of treasury stock)
  disregarding exercise of options or conversion of preferred stock ......    22,071    21,259
Assumed dilutive conversion of preferred stock ...........................       108       152
Assumed exercise of options and warrants based on the treasury stock
  method using average market price ......................................       336     1,115
                                                                             -------   -------
Weighted average number of shares, as adjusted ...........................    22,515    22,526
                                                                             =======   =======

Earnings per share (a) ...................................................   $   .19   $   .14
                                                                             =======   =======

FULLY DILUTED EARNINGS PER SHARE:

Computation for Statement of Income
Earnings:
Income applicable to common shares (a) ...................................   $ 4,351   $ 3,156
                                                                             =======   =======

Shares:
Weighted average shares outstanding, (net of 747 shares of treasury stock)
  disregarding exercise of options or conversion of preferred stock ......    22,071    21,259
Assumed dilutive conversion of preferred stock ...........................       108       152
Assumed exercise of options and warrants based on the treasury stock
  method using closing market price if higher than average market price ..       408     1,115
                                                                             -------   -------
Weighted average number of shares, as adjusted ...........................    22,587    22,526
                                                                             =======   =======

Earnings per share (a) ...................................................   $   .19   $   .14
                                                                             =======   =======

</TABLE>


(a)   These amounts agree with the related amounts in the statements of income.


<TABLE> <S> <C>


<ARTICLE>                     5
<LEGEND>
     This schedule contains summary financial information extracted from the
     June 30, 1997 financial statements contained in Form 10-Q and is qualified
     in its entirety by reference to such financial statements.
</LEGEND>
<MULTIPLIER>                                   1,000
<CURRENCY>                                     U.S. Dollars
       
<S>                                            <C>
<PERIOD-TYPE>                                  6-MOS
<FISCAL-YEAR-END>                              DEC-31-1997
<PERIOD-START>                                 APR-01-1997
<PERIOD-END>                                   JUN-30-1997
<EXCHANGE-RATE>                                1
<CASH>                                         19,586  
<SECURITIES>                                        0
<RECEIVABLES>                                   2,001
<ALLOWANCES>                                        0
<INVENTORY>                                         0
<CURRENT-ASSETS>                               34,322
<PP&E>                                          2,925
<DEPRECIATION>                                      0
<TOTAL-ASSETS>                                 74,165
<CURRENT-LIABILITIES>                           4,054
<BONDS>                                             0
                               0
                                        37
<COMMON>                                          230
<OTHER-SE>                                     56,072
<TOTAL-LIABILITY-AND-EQUITY>                   74,165
<SALES>                                        34,609
<TOTAL-REVENUES>                               41,924
<CGS>                                               0
<TOTAL-COSTS>                                  29,100
<OTHER-EXPENSES>                                    0
<LOSS-PROVISION>                                    0
<INTEREST-EXPENSE>                                  0
<INCOME-PRETAX>                                12,824
<INCOME-TAX>                                    4,488
<INCOME-CONTINUING>                             8,336
<DISCONTINUED>                                      0
<EXTRAORDINARY>                                     0
<CHANGES>                                           0
<NET-INCOME>                                    8,329
<EPS-PRIMARY>                                  .37
<EPS-DILUTED>                                  .37
        


</TABLE>


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