ALBERTO CULVER CO
10-K, 1996-12-19
PERFUMES, COSMETICS & OTHER TOILET PREPARATIONS
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               UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 10-K

[X] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
    ACT OF 1934 FOR THE FISCAL YEAR ENDED:

                              SEPTEMBER 30, 1996

                                    -OR-

[ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
    EXCHANGE ACT OF 1934

Commission File No. 1-5050

                             ALBERTO-CULVER COMPANY
             (Exact name of registrant as specified in its charter)

     Delaware                                            36-2257936
 (State or other jurisdiction of                      (I.R.S. Employer
  incorporation or organization)                       Identification No.)

                   2525 Armitage Avenue 
                  Melrose Park, Illinois                        60160
           (Address of principal executive offices)           (Zip code)

Registrant's telephone number, including area code:  (708)450-3000

Securities registered pursuant to Section 12(b) of the Act:

                                                  Name of each exchange
Title of each class                               on which registered
Class A Common Stock, par value $.22 per share    New York Stock Exchange
Class B Common Stock, par value $.22 per share    New York Stock Exchange

Securities registered pursuant to Section 12(g) of the Act: None

     Indicate  by check mark  whether the  registrant  (1) has filed all reports
required to be filed by Section 13 or 15(d) of the  Securities  Exchange  Act of
1934  during  the  preceding  12 months  (or for such  shorter  period  that the
registrant  was required to file such  reports) and (2) has been subject to such
filing requirements for the past 90 days. YES X NO

Indicate by check mark if disclosure of delinquent  filers  pursuant to Item 405
of Regulation  S-K is not contained  herein,  and will not be contained,  to the
best of registrant's  knowledge,  in definitive proxy or information  statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K. [ ]

The aggregate market value of common stock held by non-affiliates  (assuming for
this purpose only that all directors and executive  officers are  affiliates) on
November 25, 1996 was $400.6 million for Class A Common Stock and $365.0 million
for Class B Common Stock.

At November  25,  1996,  there were  11,074,894  shares of Class A Common  Stock
outstanding and 16,766,240 shares of Class B Common Stock outstanding.

                         DOCUMENTS INCORPORATED BY REFERENCE

Parts I and II........   Portions of annual report to stockholders for the year
                         ended September 30, 1996

Part III..............   Portions of proxy statement and notice of annual
                         meeting of stockholders on January 23, 1997

                                   -1-

<PAGE>
                                  PART I

ITEM  1. BUSINESS

BUSINESS SEGMENTS AND GEOGRAPHIC AREA INFORMATION

Alberto-Culver  Company and its  consolidated  subsidiaries  (herein referred to
collectively as the "company",  unless  indicated  otherwise) have two principal
business  segments.  One  segment,   "Consumer  Products"  principally  includes
developing, manufacturing,  distributing and marketing branded consumer products
worldwide  and  includes the  company's  Alberto-Culver  USA and  Alberto-Culver
International  business units.  This segment also includes products intended for
end use by  institutions  and industries and the  manufacturing  of custom label
products  for other  companies.  The  second  segment,  "Specialty  Distribution
- -Sally",   consists  of  Sally  Beauty  Company,  a  specialty   distributor  of
professional  beauty  supplies with 1,656 stores as of September 30, 1996 in the
United States, Puerto Rico, the United Kingdom, Japan and Germany.

In February 1996,  the company  acquired St. Ives  Laboratories,  Inc. (St.
Ives) for  approximately  $110  million.  St. Ives  develops,  manufactures  and
markets  personal care products  under its SWISS FORMULA brand and  manufactures
custom label products for sale by other companies.

Financial information about business segments and geographic area information is
incorporated  herein by reference to the Business  Segments and Geographic  Area
Information  note  of  "Notes  to  Consolidated  Financial  Statements"  in  the
registrant's  annual  report to  stockholders  for the year ended  September 30,
1996.

PRODUCTS

The classes of products in the  "Consumer  Products"  business  segment  include
health and beauty care  products  and food and  household  products.  Health and
beauty  care  products  accounted  for  approximately  43%,  39%  and 39% of the
company's  consolidated  net sales for the years ended  September 30, 1996, 1995
and 1994, respectively.  Food and household products accounted for approximately
8%,  10% and 9% of the  company's  consolidated  net sales  for the years  ended
September 30, 1996, 1995 and 1994, respectively.

The company's major health and beauty care products in the United States include
the ALBERTO VO5, TRESemme and CONSORT lines of hair care products,  the St. Ives
SWISS FORMULA line of hair and skin care products, FDS feminine deodorant sprays
and the TCB line of hair care products for the ethnic market.

Food  and  household  products  sold in the  United  States  include  MRS.  DASH
salt-free seasonings, MOLLY McBUTTER dairy sprinkles, SUGARTWIN sugar substitute
and STATIC  GUARD  anti-static  spray.  The company  sold its Milani,  Diafoods,
Thick-It and Smithers institutional food lines in July, 1996.

The company's consumer products are sold in more than 100 countries. Through its
Cederroth  subsidiary,  the company  manufactures  and markets health and beauty
care  products  throughout   Scandanavia  and  Europe.  Major  products  include
SALVEKVICK adhesive bandages,  ALBERTO VO5 hair care products, SAMARIN antacids,
SELTIN salt  substitute,  LACTACYD  liquid soap,  TOPZ cotton buds,  BLIW liquid
soaps,  DATE  anti-perspirants  and cologne for women,  FAMILY FRESH shampoo and
shower products,  SUKETTER artificial sweetener,  HEMANENT home permanents,  HTH
and L300 skin care products and GRUMME TVATTSAPA detergents.

In the United Kingdom,  the company markets,  among other products,  the ALBERTO
VO5 line of hair care products, the St. Ives SWISS FORMULA line of hair and skin
care products,  ALBERTO BALSAM shampoo and  conditioner and the TRESemme line of
hair care products. INDOLA professional color bleaches,  shampoos,  conditioners
and styling products are sold throughout Europe and other international markets.
Other major international  markets include Australia,  Canada, China, Hong Kong,
Italy, Mexico, New Zealand and Puerto Rico.

                                   - 2 -

<PAGE>

The "Specialty  Distribution - Sally" business segment represents the operations
of Sally  Beauty  Company,  Inc.  which  operates  a network  of  cash-and-carry
professional beauty supply stores and also sells professional beauty products to
hairdressers,  beauticians  and  cosmetologists  through  its  own  full-service
distributors. Sally stores provide salon owners, hairdressers and consumers with
an extensive selection of hair care and skin care products,  cosmetics,  styling
appliances and other beauty items. Sales of the "Specialty Distribution - Sally"
business segment accounted for  approximately  49%, 51% and 52% of the company's
consolidated  net sales for the years ended  September 30, 1996,  1995 and 1994,
respectively.

Many  of  the  company's  consumer  products  are  developed  in  the  company's
laboratories.  New  products  introduced  by the  company are  assigned  product
managers who guide the products from  development  to the consumer.  The product
managers are  responsible  for the overall  marketing plans for the products and
coordinate advertising, promotion and market research activities.

MARKETING

The company allocates a large portion of its revenues to advertising,  promotion
and market  research.  Net earnings for all periods are  materially  affected by
advertising,  promotion and market research expenditures. These expenditures are
charged  to  income  in the  period  in which  they are  incurred.  Advertising,
promotion and market research  expenditures  were $208.4 million in 1996, $188.0
million in 1995 and $178.5 million in 1994.

Advertising,  promotion,  and market  research  expenditures  relating  to a new
product will ordinarily constitute a higher percentage of sales than in the case
of a well-established  product. There can be no assurance that such expenditures
will result in consumer acceptance and profitability for a product.

The company  regards  television as the best medium for its advertising and uses
it  to  conduct  extensive  network,  spot  and  cable  television   advertising
campaigns.  The company also advertises  through other media such as newspapers,
magazines and radio as well as through Sally Beauty Company's direct mailings to
professional customers.

Extensive  advertising  and  promotion  are  required  to build  and  protect  a
product's  market position.  The company believes there is significant  consumer
awareness of its major brands and that such awareness is an important  factor in
the company's operating results.

COMPETITION

The markets for the company's branded consumer  products are highly  competitive
and  sensitive to changes in consumer  preferences  and demands.  The  company's
competitors  range in size from large,  highly  diversified  companies  (some of
which have substantially greater financial resources than the company) to small,
specialized producers.  The company competes on the basis of product quality and
price and believes  that brand  loyalty and consumer  acceptance  are  important
factors.  The company's markets are  characterized by frequent  introductions of
competitive products and by the entry of other manufacturers as new competitors,
both typically accompanied by extensive  advertising and promotional  campaigns.
Such campaigns are often very costly and can significantly  affect the sales and
earnings of the company and its competitors.

Sally  Beauty   Company   experiences   competition   from  local  and  regional
professional  beauty supply stores,  full-service  dealers  calling  directly on
salons  and a wide  range of retail  outlets  carrying  a limited  selection  of
professional beauty products.

DISTRIBUTION IN THE UNITED STATES

Retail health and beauty care products and food and household  products are sold
in  the  United  States   primarily   through  the  company's   sales  force  of
approximately  68 employees  and 122 food brokers  calling upon  wholesale  drug
establishments  and retail  outlets  such as  supermarkets,  drug  stores,  mass
merchandisers and variety stores.

Hair care products for the  professional  trade in the United States are sold by
company sales representatives and brokers to beauty supply outlets and to beauty
distributors who in turn sell to beauty salons, barber shops and beauty schools.

                                     - 3 -

<PAGE>

Sally Beauty Company sells its professional beauty supplies through full-service
distributors and its 1,656 stores located in 46 states,  Puerto Rico, the United
Kingdom, Japan and Germany. Sally's stores are self-service,  cash-and-carry and
are primarily  located in shopping  centers.  Sally operates the world's largest
chain of  professional  beauty supply stores and as such is a major  customer of
some of the company's competitors in the personal care products industry.  Sally
sells  the  company's  professional  hair  care  products,  but  these  products
represent only a small portion of Sally's selection of salon brands.

FOREIGN OPERATIONS

Products  of the  company  are sold in more  than 100  countries  or  geographic
regions,   primarily   through   direct  sales  by   subsidiaries,   independent
distributors and licensees.

The company's  foreign  operations are subject to risks inherent in transactions
involving foreign currencies and fluctuating exchange rates.

EMPLOYEES

In its domestic and foreign  operations,  the company had  approximately  10,700
full-time  equivalent  employees as of September  30, 1996,  consisting of 6,200
hourly  personnel  and 4,500  salaried  employees.  At September  30, 1995,  the
company had approximately 9,900 full-time equivalent employees.  The increase in
employees in fiscal year 1996 is principally  due to the growth in the number of
Sally Beauty Company stores and the acquisition of St. Ives Laboratories, Inc.

Certain  subsidiaries of the company have union contracts  covering  production,
warehouse,  shipping and maintenance personnel.  The company considers relations
with its employees to be satisfactory.

REGULATION

The company is subject to the regulations of several federal and state agencies,
including  the  Federal  Food  and Drug  Administration  and the  Federal  Trade
Commission.

TRADEMARKS AND PATENTS

The company's  trademarks,  certain of which are material to its  business,  are
registered or legally protected in the United States, Canada and other countries
throughout  the world in which  products of the company are sold.  Although  the
company owns patents and has other patent applications  pending, its business is
not materially dependent upon patents or patent protection.

                                  - 4 -
<PAGE>

ITEM  2.  PROPERTIES

The company's properties,  plants and equipment are maintained in good condition
and are suitable and adequate to support the business.  The company's  principal
properties  and their  general  characteristics  are  described in the following
table

                                                                        Business
Location                      Type of Facility                           Segment

Company-Owned Properties:

Melrose Park, Illinois
  (2525 Armitage Avenue)         Executive Offices, Manufacturing, Warehouse (1)
  (2150 N. 15th Avenue)          Manufacturing, Warehouse                    (1)
  (2100 N. 15th Avenue)          Warehouse                                   (1)
  (1930 George Street)           Office, Warehouse                           (1)
Atlanta, Georgia                 Warehouse                                   (1)
Columbus, Ohio                   Warehouse                                   (2)
Denton, Texas                    Office, Warehouse                           (2)
Falun, Sweden                    Office, Manufacturing, Warehouse            (1)
Jacksonville, Florida            Warehouse                                   (2)
Madrid, Spain                    Office, Manufacturing, Warehouse            (1)
Naguabo, Puerto Rico             Manufacturing, Warehouse                    (1)
Naucalpan de Juarez, Mexico      Office, Manufacturing, Warehouse            (1)
North Rocks, New South Wales,
  Australia                      Office, Manufacturing, Warehouse            (1)
Reno, Nevada                     Warehouse                                   (2)
Swansea, Wales, England          Office, Manufacturing, Warehouse            (1)
Tilburg, Holland                 Office, Manufacturing, Warehouse            (1)
Toronto, Ontario, Canada         Office, Manufacturing, Warehouse            (1)

Leased Properties:

Albertslund, Denmark             Office, Warehouse                           (1)
Auckland, New Zealand            Office                                      (1)
Basingstoke, Hampshire, England  Office                                      (1)
Chatsworth, California           Office, Manufacturing, Warehouse            (1)
Espoo, Finland                   Office, Warehouse                           (1)
Macedonia, Ohio                  Warehouse                                   (2)
Morrow, Georgia                  Warehouse                                   (2)
Rakkestad, Norway                Office, Warehouse                           (1)
Sparks, Nevada                   Office, Warehouse                           (1)
Stockholm, Sweden                Office, Manufacturing, Warehouse            (1)
Various (1,656 locations in  46 states,
  Puerto Rico, the United Kingdom, Japan
  and Germany)                   Sally Beauty Company Stores                 (2)

(1)   Consumer Products
(2)   Specialty Distribution - Sally

                                   - 5 -

<PAGE>

ITEM 3. LEGAL PROCEEDINGS

There are no material legal proceedings pending.

ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

There were no matters  submitted  to a vote of  security  holders,  through  the
solicitation  of proxies  or  otherwise,  during the fourth  quarter of the year
ended September 30, 1996.

EXECUTIVE OFFICERS

The  following  table  sets  forth  the  names  and  current  positions  of  the
registrant's executive officers,  including their five-year business history and
ages.  Executive  officers  of the  company  and its  subsidiaries  are  elected
annually.

Name                  Current Position and Five-Year Business History        Age

Leonard H. Lavin (1)  October, 1994 - Chairman; previously Chairman and       77
                      Chief Executive Officer for more than five years

Howard B. Bernick (1) October, 1994 - President and Chief Executive Officer;  44
                      previously President and Chief Operating Officer for
                      more than five years

Bernice E. Lavin (1)  July, 1994 - Vice Chairman, Secretary and Treasurer;    71
                      previously Vice President, Secretary and Treasurer for
                                        more than five years

Carol L. Bernick (1)  October, 1994 - Executive Vice President  and Assistant 44
                      Secretary, Alberto-Culver Company and President,
                      Alberto-Culver  USA, Inc., a subsidiary of registrant;
                      September, 1992 to October, 1994-Executive Vice President
                      and Assistant Secretary; October, 1990 to September, 1992
                      - Executive Vice President, Worldwide Marketing and
                      Assistant Secretary

John T. Boone         June, 1994 - Group Vice President, Domestic Consumer    61
                      Products, Alberto-Culver USA, Inc., a subsidiary of
                      registrant; August, 1993 to June, 1994 - Vice President,
                      Operations, Modami Services, Inc.; August, 1991 to
                      August, 1993 - President, JTB Management, Inc.

William J. Cernugel   October, 1993 - Senior Vice President, Finance &        54
                      Controller;  April, 1982 to October, 1993 -Vice President,
                      Finance & Controller

                                      - 6 -
<PAGE>

Name                 Current Position and Five-Year Business History        Age


David D. DeTomaso    October, 1993 - Senior Vice President, Professional      53
                     Domestic Division, Alberto-Culver USA, Inc., a
                     subsidiary of registrant;  May, 1983 to October, 1993 -
                     Vice President, Professional Domestic Division

Raymond W. Gass      Vice President and General Counsel                       59

John G. Horsman, Jr. January, 1994 -President, Alberto-Culver International,  58
                     Inc., a  subsidiary of registrant;
                     January,   1992  to   January,   1994  -
                     Retired;  1978 to January,  1992 - Group
                     Vice  President,  American Home Products
                     Corporation

Thomas J. Pallone    Vice President, Research and Development                 51

Michael H. Renzulli  President, Sally Beauty Company, Inc., a subsidiary of   56
                     registrant


(1) Leonard H. Lavin and  Bernice E. Lavin are  husband and wife.  Carol L.
    Bernick is the wife of Howard B. Bernick and the daughter of Mr. and Mrs.
    Lavin.

                                       - 7 -

<PAGE>

                                  PART II

ITEM 5.  MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER MATTERS

Information  required for this Item is  incorporated  herein by reference to the
section entitled "Market Price of Common Stock and Cash Dividends Per Share" and
note 4 of "Notes  to  Consolidated  Financial  Statements"  in the  registrant's
annual report to stockholders for the year ended September 30, 1996.

ITEM 6.  SELECTED FINANCIAL DATA

Information  required for this Item is  incorporated  herein by reference to the
section entitled "Selected  Financial Data" in the registrant's annual report to
stockholders for the year ended September 30, 1996.

ITEM 7.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS

Information  required for this Item is  incorporated  herein by reference to the
section entitled "Management's  Discussion and Analysis of Results of Operations
and Financial  Condition" in the registrant's  annual report to stockholders for
the year ended September 30, 1996.

ITEM 8.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

Information  required for this Item is  incorporated  herein by reference to the
consolidated  financial statements and notes and "Independent  Auditors' Report"
of KPMG Peat Marwick LLP in the  registrant's  annual report to stockholders for
the year ended September 30, 1996.

ITEM 9.  CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
FINANCIAL DISCLOSURE

None.

                                    - 8 -

<PAGE>

                               PART III

ITEM 10.  DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

Information  required for this Item  regarding  the directors of the company and
regarding   delinquent  filers  pursuant  to  Item  405  of  Regulation  S-K  is
incorporated   herein  by  reference  to  the  sections  entitled  "Election  of
Directors"  and  "Section  16(a)  Beneficial  Ownership  Reporting  Compliance",
respectively,  in the  registrant's  proxy  statement for its annual  meeting of
stockholders on January 23, 1997.  Information  concerning Executive Officers of
the registrant is included in Part I of this report.

ITEM 11.  EXECUTIVE COMPENSATION

Information  required for this Item is  incorporated  herein by reference to the
section entitled  "Executive  Compensation" in the registrant's  proxy statement
for its annual meeting of stockholders on January 23, 1997.

ITEM 12.  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

Information  required for this Item is  incorporated  herein by reference to the
sections  entitled  "Share  Ownership of Directors and  Executive  Officers" and
"Principal  Stockholders"  in the  registrant's  proxy  statement for its annual
meeting of stockholders on January 23, 1997.

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

None.

                                 - 9 -

<PAGE>
                               PART IV

ITEM 14.  EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8-K

      (a)     Documents filed as part of this report:

              1.     Financial statements:

                     The  consolidated  financial  statements  and  notes  to be
                     included in Part II, Item 8 are  incorporated  by reference
                     to the  registrant's  annual report to stockholders for the
                     year ended September 30, 1996, which is filed as an exhibit
                     to this report.

              2.     Financial statement schedules:

                     Description                                        Schedule

                     Valuation and Qualifying Accounts                       II

                     Schedules I, III, IV, and V are omitted as the information
                     required by these schedules is not applicable.

              3.     Exhibits:

                     Exhibit
                     Number           Description

                     2 (a)            Copy of Agreement and Plan of Merger,
                                      dated as of October 30, 1995, between
                                      Alberto- Culver Company, AC Acquiring Co.,
                                      and St. Ives Laboratories, Inc. (filed as
                                      Exhibit 2 and incorporated herein by
                                      reference from the company's Schedule 13D
                                      filed on November 7, 1995).

                     2 (b)            Copy of stockholders stock option
                                      agreement, dated as of october 30, 1995,
                                      among alberto-culver company, gary h.
                                      Worth, john r. Worth, the house of worth
                                      trust dated july 9, 1982 as amended,
                                      the worth family trust under an agreement
                                      dated november 24, 1990 and the worth
                                      family partnership, l.P. (Filed as exhibit
                                      1 and incorporated herein by reference
                                      from the company's schedule 13d filed on
                                      november 7, 1995).

                     3(i)(a)          Copy   of    Restated    Certificate    of
                                      Incorporation  of  Alberto-Culver  Company
                                      (filed as  Exhibit  3(a) and  incorporated
                                      herein  by  reference  from the  company's
                                      Form 10-K Annual Report for the year ended
                                      September 30, 1988).

                     3(i)(b)          Copy  of the  amendment  to  the  Restated
                                      Certificate    of     Incorporation     of
                                      Alberto-Culver  Company  (filed as Exhibit
                                      3(a)(1)   and   incorporated   herein   by
                                      reference  from the  company's  Form  10-Q
                                      Quarterly  Report  for the  quarter  ended
                                      December 31, 1989).

                     3(ii)            Copy  of  the  By-Laws  of  Alberto-Culver
                                      Company,  as  amended  and in effect as of
                                      January 17, 1990 (filed as Exhibit 3(b)(1)
                                      and incorporated  herein by reference from
                                      the company's Form 10-Q  Quarterly  Report
                                      for the quarter ended December 31, 1989).

              3.     Exhibits: (continued)

                     Exhibit
                     Number           Description

                     4                Certain instruments defining the rights
                                      of holders of long-term obligations of the

                                                     - 10 -

<PAGE>
                                           registrant   and   certain   of   its
                                           subsidiaries  (the  total  amount  of
                                           securities  authorized  under each of
                                           which does not exceed ten  percent of
                                           the registrant's consolidated assets)
                                           are omitted  pursuant to part 4 (iii)
                                           (A) of  Item  601  (b) of  Regulation
                                           S-K. The registrant agrees to furnish
                                           copies of any such instruments to the
                                           Securities  and  Exchange  Commission
                                           upon request.

                     4 (a)                 Copy of Note Agreement dated
                                           September 28, 1993 among
                                           Alberto-Culver Company and
                                           Institutional Investors (filed as
                                           Exhibit 4(f) and incorporated herein
                                           by reference from the company's Form
                                           10-K Annual Report for the year
                                           ended September 30, 1993).

                     4 (b)                 Copy of Indenture dated June 30, 1995
                                           by and between Alberto-Culver Company
                                           as Issuer and Bankers Trustee Company
                                           Limited as Trustee of 5-1/2%
                                           Convertible Subordinated Debentures
                                           due June 30, 2005 (filed as Exhibit
                                           4(C)and incorporated herein by
                                           reference from the company's Form
                                           10-K Annual Report for the year ended
                                           September 30, 1995).

                     10 (a)                Copy of Alberto-Culver Company
                                           Management Incentive Plan dated
                                           October 27, 1994 *(filed as Exhibit
                                           10(a) and incorporated herein by
                                           reference from the company's Form
                                           10-Q Quarterly Report for the quarter
                                           ended March 31, 1995).

                     10 (b)                Copy of Alberto-Culver Company
                                           Employee Stock Option Plan of 1988,
                                           as amended. *(filed as Exhibit 10(b)
                                           and incorporated herein by reference
                                           from the company's Form 10-K Annual
                                           Report for the year ended September
                                           30, 1995).

                     10 (c)                Copy of Alberto-Culver Company 1994
                                           Shareholder Value Incentive Plan
                                           * (filed as Exhibit 10(C)and
                                           incorporated herein by reference from
                                           the company's Form 10-Q Quarterly
                                           Report for the quarter ended March
                                           31, 1995).

                     10 (d)                Copy of Alberto-Culver Company 1994
                                           Restricted Stock Plan *(filed as
                                           Exhibit 10(d) and incorporated herein
                                           by reference from the company's Form
                                           10-Q Quarterly Report for the quarter
                                           ended March 31, 1995.)

                     10 (e)                Copy of Alberto-Culver Company 1994
                                           Stock Option Plan for Non-Employee
                                           Directors *(filed as Exhibit 10(e)
                                           and incorporated herein by reference
                                           from the company's Form 10-Q
                                           Quarterly Report for the quarter
                                           ended March 31, 1995).

                     10 (f)                Copy of Split Dollar Life Insurance
                                           Agreement dated September 30, 1993
                                           between Alberto-Culver company and
                                           the trustee of the Lavin Survivorship
                                           Insurance Trust * (filed as Exhibit
                                           10(e) and incorporated herein by
                                           reference from the company's Form
                                           10-K Annual Report for the year ended
                                           September 30, 1993).


              3.     Exhibits: (continued)

                     Exhibit
                     Number               Description

                                     - 11 -


                     11                    Computation of net earnings per share

                     13                    Portions of annual report to
                                           stockholders for the year ended
                                           September 30, 1996 incorporated
                                           herein by reference.

                     21                    Subsidiaries of the Registrant.

                     23                    Consent of KPMG Peat Marwick LLP

                     27                    Financial Data Schedule


           *   This exhibit is a management contract or compensatory plan or
               arrangement of the registrant.

      (b)     Reports on Form 8-K:  None


                                 - 12 -

<PAGE>

                                 SIGNATURES

Pursuant to the  requirements of Section 13 or 15(d) of the Securities  Exchange
Act of 1934,  the  registrant  has duly  caused  this report to be signed on its
behalf  by the  undersigned,  thereunto  duly  authorized,  on the  12th  day of
December, 1996.
                                           ALBERTO-CULVER COMPANY

                                   By /s/  Howard B. Bernick
                                           Howard B. Bernick
                                           President and Chief Executive Officer

Pursuant to the requirements of the Securities Exchange Act of 1934, this report
has been signed below by the following  persons on behalf of the  registrant and
in the capacities and on the dates indicated.
<TABLE>
<CAPTION>

           Signature                                 Title                                        Date
<S>                                        <C>                                            <C> 
/s/ Leonard H. Lavin                       Chairman of the Board                          December 12, 1996
Leonard H. Lavin                           and Director

/s/ Howard B. Bernick                      President, Chief Executive                     December 12, 1996
Howard B. Bernick                          Officer and Director

/s/ Bernice E. Lavin                       Vice Chairman, Secretary,                      December 12, 1996
Bernice E. Lavin                           Treasurer and Director

/s/ Carol L. Bernick                       Executive Vice President,                      December 12, 1996
Carol L. Bernick                           Assistant Secretary and Director

/s/ William J. Cernugel                    Senior Vice President,                         December 12, 1996
William J. Cernugel                        Finance & Controller (Principal
                                           Financial & Accounting Officer)

/s/ Robert Abboud                          Director                                       December 12, 1996
A. Robert Abboud

/s/ A.G. Atwater                           Director                                       December 12, 1996
A. G. Atwater

                                           Director                                       December 12, 1996
Robert P. Gwinn

/s/ Leander W. Jennings                    Director                                       December 12, 1996
Leander W. Jennings

/s/ Allan B. Muchin                        Director                                       December 12, 1996
Allan B. Muchin

/s/ Robert H. Rock                         Director                                       December 12, 1996
Robert H. Rock

/s/ Dr. Harold M. Visotsky                 Director                                       December 12, 1996
Dr. Harold M. Visotsky

/s/ William W. Wirtz                       Director                                       December 12, 1996
William W. Wirtz
</TABLE>
                                        - 13 -


<PAGE>



                                              Independent Auditors' Report



        The Board of Directors and Stockholders
        Alberto-Culver Company:

        Under date of October 23, 1996, we reported on the consolidated  balance
        sheets of  Alberto-Culver  Company and  subsidiaries as of September 30,
        1996 and 1995  and the  related  consolidated  statements  of  earnings,
        retained  earnings,  and  cash  flows  for  each  of  the  years  in the
        three-year  period ended  September  30, 1996,  as contained in the 1996
        annual report to stockholders.  These consolidated  financial statements
        and our report  thereon  are  incorporated  by  reference  in the annual
        report on Form 10-K for the year 1996. In connection  with our audits of
        the  aforementioned  consolidated  financial  statements,  we also  have
        audited  the  related  financial  statement  schedule  as listed in Item
        14(a)2 of the  annual  report on Form  10-K.  This  financial  statement
        schedule  is  the  responsibility  of  the  company's  management.   Our
        responsibility  is to express an  opinion  on this  financial  statement
        schedule based on our audits.

        In our opinion,  such financial statement  schedule,  when considered in
        relation  to the  basic  consolidated  financial  statements  taken as a
        whole,  presents fairly, in all material  respects,  the information set
        forth therein.



                                                      /s/ KPMG PEAT MARWICK LLP

                                                          KPMG PEAT MARWICK LLP


        Chicago, Illinois
        October 23, 1996



                                                        - 13 -


<PAGE>



                                                                     Schedule II



                     ALBERTO-CULVER COMPANY AND SUBSIDIARIES

                        Valuation and Qualifying Accounts
                                   (Thousands)


                                                       Year Ended September 30,

                                       1996              1995               1994
Allowance for doubtful accounts:

   Balance at beginning of period     $5,663              5,497           5,493

   Additions (deductions):

      Charged to costs and expenses    6,309              3,277           3,412

      Uncollectible accounts
        written off, net of
        recoveries                    (4,326)            (3,187)         (3,588)

      Allowance for doubtful accounts
        of acquired company              580                --               83

   Other                                 (18)                76              97

   Balance at end of period           $8,208              5,663           5,497


                                      - 14 -



                                                                     Exhibit 11

<TABLE>
<CAPTION>

                             ALBERTO-CULVER COMPANY
                      Computation of Net Earnings Per Share
                  Years Ended September 30, 1996, 1995 and 1994

                (Amounts in thousands, except per share amounts)

                                                                 1996      1995      1994
PRIMARY:
<S>                                                            <C>        <C>       <C>    
Net earnings ...............................................   $62,744    52,651    44,068

Weighted average shares outstanding ........................    27,786    27,715    28,031
Add:
    Net additional shares from the assumed exercise
      of stock options .....................................       427       134        11


Weighted average shares outstanding including common
      stock equivalents ....................................    28,213    27,849    28,042


Net earnings per share .....................................   $  2.22      1.89      1.57



FULLY-DILUTED:

Net earnings ...............................................   $62,744    52,651    44,068

Add:
    Interest expense on convertible subordinated debentures,
      net of tax benefit ...................................     3,635       783      --

Adjusted net earnings ......................................   $66,379    53,434    44,068

Weighted average shares outstanding ........................    27,786    27,715    28,031

Add:
    Net additional shares from the assumed exercise
      of stock options .....................................       513       184        50

    Weighted average shares from the assumed conversion
      of the subordinated debentures .......................     3,089       677      --

Weighted average shares outstanding including common
      stock equivalents ....................................    31,388    28,576    28,081


Net earnings per share .....................................   $  2.11      1.87      1.57
</TABLE>


                                                                     EXHIBIT 13
<TABLE>
<CAPTION>

Consolidated Statements of Earnings
Alberto-Culver Company and Subsidiaries



                                                                                  Year ended September 30,
(Dollars in thousands, except per share data) .......................       1996         1995         1994
<S>                                                                       <C>           <C>          <C> 
Net sales .............................................................   $1,590,409    1,358,219    1,216,119
Costs and expenses:
Cost of products sold .................................................      805,080      682,589      602,749
Advertising, promotion, selling and administrative ....................      673,247      584,856      536,441
 Interest expense, net of interest income
  of $3,837 in 1996, $3,414 in 1995
   and $2,779 in 1994 ................................................        12,068        6,532        5,851
   Total costs and expenses ...........................................    1,490,395    1,273,977    1,145,041
Earnings before provision for income taxes ............................      100,014       84,242       71,078
Provision for income taxes (note 6) ...................................       37,270       31,591       27,010
Net earnings ..........................................................   $   62,744       52,651       44,068

Net earnings per share:
  Primary .............................................................   $     2.22         1.89         1.57
Fully-diluted .......................................................           2.11         1.87         1.57

See accompanying notes to consolidated financial statements
</TABLE>


Consolidated Statements of Retained Earnings
Alberto-Culver Company and Subsidiaries

<TABLE>
<CAPTION>

                                                                                Year ended September 30,
(Dollars in thousands)                                                          1996         1995         1994
<S>                                                                          <C>            <C>          <C>
Retained earnings, beginning of year .....................................   $ 337,506      293,445      257,085
Net earnings .............................................................      62,744       52,651       44,068
                                                                               400,250      346,096      301,153

Cash dividends  (note 4) .................................................      (9,724)      (8,590)      (7,708)
Retained earnings, end of year ...........................................   $ 390,526      337,506      293,445

See accompanying notes to consolidated financial statements
</TABLE>



<PAGE>
<TABLE>
<CAPTION>

Consolidated Balance Sheets
Alberto-Culver Company and Subsidiaries

(Dollars in thousands, except per share data)                                  September 30,
<S>                                                                      <C>            <C>
Assets                                                                       1996         1995
Current assets:
   Cash and cash equivalents .........................................   $  66,211      142,585
   Short-term investments ............................................       5,346        4,400
   Receivables, less allowance for doubtful
     accounts of $8,208 in 1996
      and $5,663 in 1995 (note 3) ....................................     125,718      128,482
   Inventories:
      Raw materials ..................................................      31,286       32,408
      Work-in-process ................................................       5,622        4,897
      Finished goods .................................................     251,617      211,224
         Total inventories ...........................................     288,525      248,529
   Prepaid expenses ..................................................      26,918       12,549
         Total current assets ........................................     512,718      536,545
Property, plant and equipment (note 7):
   Land ..............................................................       9,310        8,396
   Buildings .........................................................     113,775      100,954
   Machinery and equipment ...........................................     196,781      176,684
      Total property, plant and equipment ............................     319,866      286,034
   Accumulated depreciation ..........................................     143,946      128,243
      Property, plant and equipment, net .............................     175,920      157,791
Goodwill, net ........................................................     107,603       55,225
Trade names, net .....................................................      76,877       34,198
Other assets .........................................................      36,148       31,327
                                                                         $ 909,266      815,086


Liabilities and Stockholders' Equity

Current liabilities:
   Short-term borrowings .............................................   $   2,337          103
   Current maturities of long-term debt ..............................       1,313        1,286
   Accounts payable ..................................................     154,634      144,253
   Accrued expenses (note 2) .........................................     115,139       76,141
   Income taxes ......................................................      13,172       13,056
      Total current liabilities ......................................     286,595      234,839
Long-term debt (note 3) ..............................................      61,548       83,094
Convertible subordinated debentures (note 3) .........................     100,000      100,000
Deferred income taxes ................................................      16,582       15,365
Other liabilities ....................................................      19,445       10,885
Stockholders' equity (note 4): Common stock, par value $.22 per share:
      Class A authorized 25,000,000 shares; issued 13,262,624 shares .       2,918        2,918
      Class B authorized 25,000,000 shares; issued 20,944,424 shares .       4,608        4,608
   Additional paid-in capital ........................................      88,955       87,896
   Retained earnings .................................................     390,526      337,506
   Foreign currency translation (note 1) .............................     (13,428)     (12,966)
                                                                           473,579      419,962
   Less treasury stock, at cost (Class A common stock:
   1996    - 2,214,024 shares and 1995 - 2,299,618 shares;
   Class B common stock: 1996 and 1995 - 4,178,184 shares)
  (note 4) ...........................................................      48,483       49,059
      Total stockholders' equity .....................................     425,096      370,903
                                                                         $ 909,266      815,086

See accompanying notes to consolidated financial statements.

</TABLE>

<PAGE>
<TABLE>
<CAPTION>
Consolidated Statements of Cash Flows
Alberto-Culver Company and Subsidiaries

(Dollars in thousands)                                          Year ended September 30,
                                                              1996          1995         1994
<S>                                                         <C>             <C>          <C>
Cash Flows from Operating Activities:
Net earnings ............................................   $  62,744       52,651       44,068
Adjustments to reconcile net earnings
 to net cash provided by operating activities:
   Depreciation .........................................      26,159       20,712       17,234
   Amortization of goodwill, trade names and other assets       6,757        3,967        3,668
   Deferred income taxes ................................      (1,858)         243         (158)
   Other, net ...........................................      (1,527)         852          447
   Cash effects of changes in:
     Receivables, net ...................................      (2,955)     (20,144)       5,995
     Inventories ........................................     (12,287)      (7,783)     (21,972)
     Prepaid expenses ...................................         302       (1,940)        (348)
     Accounts payable and accrued expenses ..............      17,930       29,420       16,815
     Income taxes .......................................      (2,520)       3,852         (347)
      Net cash provided by operating activities .........      92,745       81,830       65,402
Cash Flows from Investing Activities:
Short-term investments ..................................        (946)       4,129         (329)
Capital expenditures ....................................     (40,894)     (31,002)     (26,184)
Other assets ............................................      (7,313)      (8,143)      (6,842)
Proceeds from sales of businesses .......................      12,448         --          1,592
Payments for purchased businesses, net of acquired
 companies' cash ........................................    (130,981)     (41,635)      (7,618)
Proceeds from disposals of assets .......................       1,599        1,006        2,096
     Net cash used by investing activities ..............    (166,087)     (75,645)     (37,285)
Cash Flows from Financing Activities:
Short-term borrowings ...................................        (315)      (2,091)      (4,147)
Proceeds from issuance of long-term debt ................       5,475       45,001        5,776
Repayments of long-term debt ............................     (29,118)     (37,773)     (33,757)
Issuance of convertible subordinated debentures .........        --        100,000         --
Convertible subordinated debentures issuance costs ......        --         (2,945)        --
Proceeds from sale of receivables .......................      30,000         --           --
Proceeds from exercise of stock options .................       1,717          659          651
Cash dividends paid .....................................      (9,724)      (8,590)      (7,708)
Stock purchased for treasury ............................        (759)        --        (13,729)
     Net cash provided (used) by financing activities ...      (2,724)      94,261      (52,914)
Effect of foreign exchange rate changes on cash .........        (308)         306          883
Net increase (decrease) in cash and cash equivalents ....     (76,374)     100,752      (23,914)
Cash and cash equivalents at beginning of year ..........     142,585       41,833       65,747
Cash and cash equivalents at end of year ................   $  66,211      142,585       41,833

Supplemental Cash Flow Information:
Cash paid for:
   Interest .............................................   $  12,206        6,831        7,643
   Income taxes .........................................      42,589       26,801       27,387
Capital lease obligations assumed .......................         282        1,393          843

See accompanying notes to consolidated financial statements.
</TABLE>


<PAGE>



Notes to Consolidated Financial Statements

(1) Summary of Significant Accounting Policies

PRINCIPLES OF CONSOLIDATION
The consolidated financial statements include accounts of Alberto-Culver Company
and its  subsidiaries  ("company").  All significant  intercompany  accounts and
transactions have been eliminated.

The preparation of financial  statements in conformity  with generally  accepted
accounting principles requires management to make estimates and assumptions that
affect the reported amounts of assets, liabilities, revenues and expenses in the
financial  statements.  Management  believes these estimates and assumptions are
reasonable.

CASH EQUIVALENTS
All highly  liquid  investments  purchased  with an  original  maturity of three
months or less are  considered to be cash  equivalents.  These  investments  are
stated at cost which approximates market value.

SHORT-TERM INVESTMENTS
Short-term  investments  are  stated at cost  which is equal to market  value at
September 30, 1996 and 1995, respectively.

INVENTORIES
Inventories  are  stated at the  lower of cost  (first-in,  first-out  method or
retail method) or market (net realizable value).

PROPERTY, PLANT AND EQUIPMENT
Property,  plant and  equipment  are carried at cost.  Depreciation  is provided
primarily on the  straight-line  method based on the  estimated  useful lives of
assets. Expenditures for maintenance and repairs are expensed as incurred.

GOODWILL AND TRADE NAMES
The cost of goodwill and trade names is amortized on a straight-line  basis over
periods  ranging  from ten to forty  years.  Management  periodically  considers
whether there has been a permanent impairment to the value of goodwill and trade
names by evaluating various factors including current operating results,  market
and  economic   conditions  and  anticipated  future  results  and  cash  flows.
Accumulated  amortization  at September 30, 1996 and 1995, was $17.3 million and
$12.9 million respectively.

FOREIGN CURRENCY TRANSLATION
Foreign  currency  balance sheet accounts are translated at rates of exchange in
effect at the balance sheet date. Results of operations are translated using the
average exchange rates during the period.

The  following  is an analysis of changes in the  foreign  currency  translation
account:

(Thousands)                                           1996               1995

Balance, beginning of year                            $(12,966)         (11,793)
         Foreign currency translation loss                (462)          (1,173)
Balance, end of year                                  $(13,428)         (12,966)


Realized  gains and losses from foreign  currency  transactions  included in the
consolidated statements of earnings resulted in losses of $17,000,  $359,000 and
$323,000 in 1996, 1995 and 1994, respectively.



ADVERTISING, PROMOTION AND MARKET RESEARCH


<PAGE>



Advertising,  promotion and market  research  costs are expensed as incurred and
amounted to $208.4 million,  $188.0 million and $178.5 million in 1996, 1995 and
1994, respectively.

INCOME TAXES
Deferred   income  taxes  are  recognized   for  the  future  tax   consequences
attributable to differences  between the financial statement carrying amounts of
existing  assets and liabilities  and their  respective tax bases.  Deferred tax
assets and liabilities are measured using enacted tax rates expected to apply to
taxable income in the years in which  temporary  differences are estimated to be
recovered or settled.

CALCULATION OF EARNINGS PER SHARE
Primary earnings per share are based on the weighted average shares outstanding,
including common stock  equivalents,  of 28,213,000 in 1996,  27,849,000 in 1995
and 28,042,000 in 1994.

Fully-diluted  earnings per share are  determined  by dividing net earnings plus
the interest  expense on the  convertible  subordinated  debentures  (net of tax
benefit) by the weighted  average  shares  outstanding,  including  common stock
equivalents,  after  giving  effect  for  common  shares to be  issued  assuming
conversion  of  the  convertible   subordinated  debentures  to  common  shares.
Fully-diluted  weighted  average  shares  outstanding  were  31,388,000 in 1996,
28,576,000 in 1995 and 28,081,000 in 1994.

(2) Accrued Expenses

Accrued expenses consist of the following:

(Thousands)                            1996                                1995

Compensation and be               $  48,960                              31,597
Advertising and promotions           28,085                              21,320
Other                                38,094                              23,224
                                   ---------                            -------
                                   $115,139                              76,141

(3) Debt and Other Financing Arrangements


Long-term debt, exclusive of current maturities, consists of the following:

(Thousands)                                   1996                        1995

5.5% convertible subordinated
  debentures due June, 2005                 $100,000                    100,000
Term notes payable:
9.73% due November, 1998                       ----                      20,000
6.2% due September, 2000                      20,000                     20,000
Revolving Swedish krona credit
agreements at 5.3% - 11.7%                    39,200                     40,302
Other, principally foreign borrowings
       and capitalized leases, at weighted
       average interest rates of 8.2% in
1996 and 9.0% in 1995                          2,348                      2,792
                                            ---------                  --------
                                            $161,548                    183,094


<PAGE>

Notes Continued

     Maturities  of debt for the next five years are as follows (in  thousands):
1997 - $1,313; 1998 - $1,172; 1999 - $558; 2000 - $59,433;  2001- $175 and later
- - $100,210. The fair value of long-term debt approximates its recorded value.

In July, 1995, the company issued $100 million of 5.5% convertible  subordinated
debentures  maturing on June 30, 2005. The debentures are convertible into Class
A common  shares at a  conversion  rate of 30.888  shares per  $1,000  principal
amount  of  debentures  (equivalent  to  a  conversion  price  of  approximately
$32-3/8). The debentures are redeemable, in whole but not in part, at the option
of the company any time on or after June 30, 1998 at par plus accrued interest.

In August,  1996, the company  prepaid $20 million of 9.73% term notes scheduled
to  mature  in  November,  1998  and  incurred  a  prepayment  penalty.  Due  to
immateriality,  the penalty is not  reported as an  extraordinary  item,  but is
included in net interest expense.

The term notes due September,  2000 impose  restrictions  on such items as total
debt, working capital, dividend payments,  treasury stock purchases and interest
expense.  At  September  30,  1996,  the  company was in  compliance  with these
arrangements  and  $132.5  million of  consolidated  retained  earnings  was not
restricted as to the payment of dividends or purchases of treasury stock.

The company had  available  lines of credit of  approximately  $109 million with
various  banks at  September  30,  1996.  The  credit  lines,  which  require no
compensating  balances,  may be  terminated  at the  option  of the banks or the
company.

In January,  1996,  the  company  entered  into an  agreement  to sell,  without
recourse,  up to $30 million of a  designated  pool of trade  receivables  on an
ongoing basis. The agreement expires in one year and is renewable  annually upon
the mutual  consent of both  parties.  At September  30, 1996,  the facility was
fully utilized.  Costs related to this agreement are included in  administrative
expenses.

(4) Treasury Stock and Additional Paid-In Capital

Changes in treasury stock and additional  paid-in  capital during 1996, 1995 and
1994 were as follows:
                                                        Additional
                             Treasury Stock               Paid-In
(Thousands)                      Shares       Amount      Capital

Balance at September 30, 1993      5,842    $ 36,392    $ 87,262
Stock options exercised .....        (46)       (461)        190
Stock purchased for treasury         731      13,729        --
Balance at September 30, 1994      6,527      49,660      87,452
Stock options exercised .....        (33)       (399)        260
Stock issued pursuant to
  employee incentive plans ..        (16)       (202)        184
Balance at September 30, 1995      6,478      49,059      87,896
Stock options exercised .....        (84)     (1,029)        688
Stock purchased for treasury          23         759        --
Stock issued pursuant to
 employee incentive plans ...        (25)       (306)        371
Balance at September 30,1996       6,392    $ 48,483    $ 88,955

The company has two classes of common stock, both of which are listed on the New
York Stock  Exchange.  Except for voting,  dividend and conversion  rights,  the
Class A and Class B common stock are  identical.  Class A has one-tenth vote per
share and Class B has one vote per share. No dividend may be paid on the Class B
unless an equal or greater dividend is paid on the Class A, and dividends may be
paid on the Class A in excess of dividends paid, or without paying


<PAGE>



dividends, on the Class B. All, and not less than all, of the Class A may at any
time be converted into Class B on a  share-for-share  basis at the option of the
company.  The Class B is convertible into Class A on a share-for-share  basis at
the option of the holders.

Cash dividends for Class B common stock in 1996, 1995 and 1994 were $5.9 million
or $.35 per share,  $5.2 million or $.31 per share and $4.6 million or $.275 per
share,  respectively.  Cash dividends for Class A common stock in 1996, 1995 and
1994 were $3.9  million  or $.35 per share,  $3.4  million or $.31 per share and
$3.1 million or $.275 per share,  respectively.  Class A common stock  dividends
per share  have been  equal to those of Class B common  stock  since the Class A
shares were issued in April, 1986.

(5) Stock Option and Restricted Stock Plans

Pursuant  to its  stock  option  plans,  the  company  is  authorized  to  issue
non-qualified options to employees and directors to purchase a limited number of
shares of the  company's  Class A common stock at a price not less than the fair
market value of the stock on the date of grant.  Options  under the plans expire
five or ten years from date of grant and are  exercisable on a cumulative  basis
in four equal annual increments commencing one year after the date of grant.


Shares under option at September 30, 1996 are summarized as follows:

           Shares                    Per Share                  Total
 Year      Under                     Option                     Option Price
Granted    Option                    Price                      (Thousands)

 1989      4,250                        $13.25                   $  56
 1990     69,366                         18.75                   1,301
 1991     33,250                         19.88                     661
 1992    109,800                 21.50 - 23.65                   2,371
 1993    136,875                 23.69 - 26.06                   3,252
 1994    183,750                 19.50 - 21.63                   3,616
 1995    462,358                         23.69                  10,952
 1996    494,800                 26.75 - 34.13                  13,462

       1,494,449                                               $35,671


Options for 83,442  shares were  exercised  in 1996  whereas  options for 32,634
shares  were  exercised  in the prior year.  During  1996 and 1995,  options for
52,675 and 35,525 shares,  respectively,  were  terminated.  Options for 526,787
shares were exercisable at September 30, 1996.

The  company  is also  authorized  to grant  shares  of Class A common  stock to
employees  under its  restricted  stock plan.  The  restricted  shares vest on a
cumulative basis in four equal annual  installments  commencing four years after
the date of grant. At September 30, 1996,  there were 40,500  restricted  shares
outstanding.


<PAGE>

Notes Continued


(6) Income Taxes

The provisions for income taxes consist of the following:
(Thousands)                         1996                1995              1994

Current:
  Federal                         $27,651              20,820            19,477
  Foreign                           5,566               5,310             3,768
  State                             5,911               5,218             3,923
                                  -------              -------           -------
                                   39,128              31,348            27,168

Deferred:
  Federal                          (2,349)               (213)           (1,315)
  Foreign                           1,268                 561               974
  State                              (777)               (105)              183
                                   (1,858)                243              (158)
                                  --------             -------           -------
                                  $37,270              31,591            27,010


The  difference  between  the  effective  income tax rate and the United  States
statutory federal income tax rate is summarized below:

                                     1996                1995              1994

Statutory tax rate                  35.0%               35.0%            35.0%
Effect of foreign
  income tax rates                  (1.5)               (1.0)              .1
State income taxes, net
  of federal tax benefit             3.3                 3.9              3.7
Other, net                            .5                 (.4)             (.8)
Effective tax rate                  37.3%               37.5%            38.0%

Significant  components of the company's  deferred tax assets and liabilities as
of September 30, 1996 and 1995 are as follows:

(Thousands) .......................................          1996          1995

Deferred tax assets attributable to:
 Accrued expenses .................................       $15,802         5,220
 Inventory adjustments ............................         2,045          --
 Total deferred tax assets ........................        17,847         5,220

Deferred tax liabilities attributable to:
       Depreciation and amortization ..............        15,785        13,956
       Inventory adjustments ......................          --             983
       State income taxes .........................            18         1,095
       Other ......................................           479           313

Total deferred tax liabilities ....................        16,582        16,347
Net deferred tax assets (liabilities) .............       $ 1,265       (11,127)

Prepaid  expenses at September  30, 1996 and 1995 include $17.8 million and $4.2
million, respectively, of net deferred tax assets.

Domestic  earnings  before  income taxes were $77.9  million,  $72.0 million and
$62.3  million in 1996,  1995 and 1994,  respectively.  Foreign  operations  had
earnings before income taxes of $22.1 million, $12.2 million and $8.8 million in
1996, 1995 and 1994, respectively.

Undistributed  earnings of the company's foreign  operations  amounting to $99.3
million are intended to remain permanently invested to finance future growth and
expansion.  Accordingly,  no U.S.  income  taxes  have  been  provided  on those
earnings at September 30, 1996. Should such earnings be distributed,  the credit
for foreign income taxes paid would substantially offset applicable U.S.
income taxes.
<PAGE>

(7) Lease Commitments

The major portion of the company's  leases are for Sally Beauty Company  stores.
Other leases cover certain  manufacturing  and  warehousing  properties,  office
facilities,  data processing  equipment and automobiles.  At September 30, 1996,
future minimum payments under noncancelable leases are as follows:

                                                     Operating           Capital
(Thousands)                                           Leases              Leases

1997                                                  $  39,160           1,031
1998                                                     29,498             746
1999                                                     20,846             211
2000                                                     13,093             101
2001                                                      6,435              17
2002 and later                                            7,469              --
Total minimum lease payments                           $116,501           2,106

     Total rental  expense for  operating  leases  amounted to $53.0  million in
1996,  $47.4 million in 1995 and $44.2 million in 1994.  Certain  leases require
the  company  to pay real  estate  taxes,  insurance,  maintenance  and  special
assessments.
<PAGE>
(8) Business Segments and Geographic Area Information

The  "consumer  products"  business  segment  principally  includes  developing,
manufacturing,  distributing and marketing branded consumer  products  worldwide
and includes the company's  Alberto-Culver USA and Alberto-Culver  International
business  units.  This segment also  includes  products  intended for end use by
institutions  and industries and the  manufacturing of custom label products for
other companies.  The "specialty distribution - Sally" business segment consists
of  Sally  Beauty  Company,  a  specialty  distributor  of  professional  beauty
supplies.

Segment and  geographic  data for the years ended  September 30, 1996,  1995 and
1994 are as follows:

<TABLE>
<CAPTION>

Business Segments Information (Thousands)          1996           1995           1994

<S>                                           <C>              <C>            <C>
Net sales:
   Consumer products:
      Alberto-Culver USA ..................   $   377,468        305,681        293,685
      Alberto-Culver International ........       452,030        363,294        300,605
      Total consumer products .............       829,498        668,975        594,290
   Specialty distribution - Sally .........       771,868        697,668        631,529
   Eliminations ...........................       (10,957)        (8,424)        (9,700)
                                              $ 1,590,409      1,358,219      1,216,119
Earnings before provision for income taxes:
   Consumer products:
      Alberto-Culver USA ..................   $    21,445         16,011         11,867
      Alberto-Culver International ........        21,737         16,604         12,241
      Total consumer products .............        43,182         32,615         24,108
   Specialty distribution - Sally .........        78,871         71,889         63,907
     Operating profit .....................       122,053        104,504         88,015
   Unallocated expenses, net* .............        (9,971)       (13,730)       (11,086)
   Interest expense, net of interest income       (12,068)        (6,532)        (5,851)
                                              $   100,014         84,242         71,078
Identifiable assets:
   Consumer products:
      Alberto-Culver USA ..................   $   197,478        130,592        128,189
      Alberto-Culver International ........       333,738        284,750        208,545
      Total consumer products .............       531,216        415,342        336,734
   Specialty distribution - Sally .........       308,869        257,437        229,543
   Corporate** ............................        69,181        142,307         43,931
                                              $   909,266        815,086        610,208
Depreciation and amortization expense:
   Consumer products:
      Alberto-Culver USA ..................   $     7,601          4,616          4,041
      Alberto-Culver International ........        11,376          8,433          6,217
      Total consumer products .............        18,977         13,049         10,258
   Specialty distribution - Sally .........        11,780          9,953          9,077
   Corporate ..............................         2,159          1,677          1,567
                                              $    32,916         24,679         20,902
Capital expenditures:
   Consumer products:
      Alberto-Culver USA ..................   $    11,419         11,975          6,107
      Alberto-Culver International ........         8,885          6,293          4,978
      Total consumer products .............        20,304         18,268         11,085
   Specialty distribution - Sally .........        20,872         13,746         15,482
   Corporate ..............................          --              381            460
                                              $    41,176         32,395         27,027


Geographic Area Information (Thousands)          1996           1995           1994

Net sales:
   United States ..........................   $ 1,148,268        997,065        918,870
   Foreign ................................       453,709        364,543        300,850
   Eliminations ...........................       (11,568)        (3,389)        (3,601)
                                              $ 1,590,409      1,358,219      1,216,119
Operating profit:
   United States ..........................   $    97,628         88,025         77,248
   Foreign ................................        24,425         16,479         10,767
                                              $   122,053        104,504         88,015
Identifiable assets:
   United States ..........................   $   507,545        390,763        362,781
   Foreign ................................       332,540        282,016        203,496
   Corporate** ............................        69,181        142,307         43,931
                                              $   909,266        815,086        610,208

*    "Unallocated  expenses,  net"  principally  consists  of general  corporate
     expenses and foreign exchange gains and losses.
**  Corporate   identifiable   assets  are  primarily  cash,  cash  equivalents,
short-term investments and equipment.
</TABLE>

(9) Quarterly Financial Data

Unaudited quarterly consolidated statement of earnings information for the years
ended September 30, 1996 and 1995 are summarized below (in thousands, except per
share amounts):
<TABLE>
<CAPTION>
                                                               1st         2nd        3rd        4th
                                                             Quarter    Quarter    Quarter    Quarter
<S>                                                           <C>         <C>        <C>        <C>
1996:
Net sales .................................................   $347,638    396,146    415,554    431,071
Cost of products sold .....................................    178,343    200,459    208,526    217,752
Net earnings ..............................................     12,875     14,469     16,452     18,948
Earnings per share:
     Primary ..............................................        .46        .51        .58       . 67
     Fully-diluted ........................................        .44        .49        .55       . 63


1995:
Net sales .................................................   $311,474    324,208    357,678    364,859
Cost of products sold .....................................    155,548    161,597    180,590    184,854
Net earnings ..............................................     11,195     12,230     13,634     15,592
Earnings per share:
        Primary ...........................................        .40        .44        .49        .56
        Fully-diluted .....................................        .40        .44        .49        .54

</TABLE>


(10) Acquisitions and Divestiture

In April, 1995, the company's Sweden-based  subsidiary,  Cederroth International
AB,  completed the  acquisition of the Toiletries  Division of Molnlycke AB. The
acquired  division  develops,  manufactures and markets body and skin care, hair
care, oral care and household products in Scandinavia.  The acquisition,  valued
at  approximately  $50 million,  was  accounted for as a purchase and was funded
with local bank borrowings payable in Swedish krona.

The  operations of the Molnlycke  Toiletries  business have been included in the
company's  consolidated  financial  statements since April,  1995. Had Molnlycke
Toiletries  been  acquired at the  beginning of fiscal year 1994,  the pro-forma
inclusion of its operating  results  would not have had a significant  effect on
the reported  consolidated  net earnings for the two year period ended September
30, 1995.

     In February,  1996, the company acquired St. Ives Laboratories,  Inc. ("St.
Ives") for  approximately  $110 million.  St. Ives  develops,  manufactures  and
markets  personal care products  under its Swiss Formula brand and  manufactures
custom label products for other  companies.

The purchase of St. Ives was funded with the net proceeds available from the
July, 1995 issuance

<PAGE>

of $100 million of 5.5% convertible subordinated debentures and from the sale of
certain trade accounts receivable in January, 1996.

The  acquisition  has been  accounted  for as a purchase and,  accordingly,  the
operating  results of St. Ives have been included in the company's  consolidated
financial statements since the date of acquisition.  The excess of the aggregate
purchase   price  over  the  fair  market  value  of  net  assets   acquired  of
approximately $47 million is being amortized over 40 years.

The following  unaudited pro forma  consolidated  results of operations  for the
years ended September 30, 1996 and 1995 assume the St. Ives acquisition occurred
as of October 1, 1994 (in thousands, except per share data):


                                                  1996                    1995

Net sales                                   $1,647,063                1,518,487
Net earning                                     63,056                   48,875
Earnings per share:
      Primary                                    2.23                     1.76
      Fully-diluted                              2.12                     1.74

In July,  1996,  Alberto-Culver  USA sold its  Milani,  DiaFoods,  Thick-It  and
Smithers   institutional   food  lines  and  granted  the   purchaser  a  master
distribution  license to sell the company's other  institutional  food products.
The transaction resulted in an immaterial gain and is included in administrative
expense.


Independent Auditors' Report

The Board of Directors and Stockholders
Alberto-Culver Company:

We have audited the accompanying  consolidated  balance sheets of Alberto-Culver
Company and  subsidiaries  as of  September  30, 1996 and 1995,  and the related
consolidated  statements of earnings,  retained earnings and cash flows for each
of  the  years  in  the  three-year  period  ended  September  30,  1996.  These
consolidated  financial  statements  are  the  responsibility  of the  company's
management.  Our  responsibility is to express an opinion on these  consolidated
financial statements based on our audits.

We  conducted  our  audits  in  accordance  with  generally   accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the consolidated  financial statements referred to above present
fairly,  in all material  respects,  the  financial  position of  Alberto-Culver
Company and  subsidiaries  as of September 30, 1996 and 1995, and the results of
their  operations  and their cash flows for each of the years in the  three-year
period  ended  September  30,  1996,  in  conformity  with  generally   accepted
accounting principles.

Chicago, Illinois
October 23, 1996                              KPMG Peat Marwick LLP


<PAGE>



Management's Discussion and Analysis of Results of Operations and Financial
Condition Alberto-Culver Company and Subsidiaries

RESULTS OF OPERATIONS

Fiscal  year 1996 marked the  company's  thirteenth  consecutive  year of record
sales.  Net sales for the year ended  September 30, 1996 were $1.59 billion,  an
increase of 17.1% over prior year sales of $1.36 billion. Net sales in 1994 were
$1.22 billion.

Record  net  earnings  of $62.7  million in 1996  increased  19.2% from 1995 net
earnings of $52.7 million.  Primary earnings per share of $2.22 were 33 cents or
17.5% higher than 1995. Fully-diluted earnings per share were $2.11, an increase
of 24 cents or 12.8% from 1995. Net earnings in 1994 were $44.1 million or $1.57
per share on a primary and fully-diluted basis.

Prior to 1996, the Consumer  Products  Division of  Alberto-Culver  USA recorded
certain  promotional  allowances  that were shown as a  deduction  from the list
price reported on customer invoices as promotion expenses.  Effective October 1,
1995, the division  changed its method of reporting to a net sales basis thereby
reducing sales and promotion  expense by $12.6 million for 1996. This change had
no effect on net  income and prior  periods  have not been  reclassified  due to
immateriality.  The change is in  conformity  with  industry  practice  and also
provides  management with financial  information that is consistent across other
divisions of Alberto-Culver USA and Alberto-Culver International.

Sales of Alberto-Culver  USA consumer  products in 1996 were $377.5 million,  an
increase  of 23.5% from prior year sales of $305.7  million.  The 1996  increase
primarily  resulted from the  acquisition of St. Ives  Laboratories,  Inc. ("St.
Ives") in February,  1996, which added $87.7 million of sales,  partially offset
by lower sales due to the change in the  classification  of certain  off-invoice
promotional  allowances discussed above. In 1995, sales increased 4.1% from 1994
sales of  $293.7  million  primarily  due to  higher  sales of  Alberto  VO5 and
TRESemme shampoo and conditioner products, FDS feminine deodorant spray and Mrs.
Dash  seasoning  products,  partially  offset by lower  sales  for the  Alberto,
Alberto VO5 and Bold Hold hair styling lines and the  discontinuation of Village
Saucerie sauce and recipe mixes.

Alberto-Culver International consumer products sales were $452.0 million in 1996
compared  to  $363.3  million  in 1995 and  $300.6  million  in 1994.  The sales
increases in 1996 and 1995 primarily resulted from acquisitions.  The Toiletries
Division of Sweden-based  Molnlycke AB was purchased in April, 1995 and St. Ives
was acquired in February, 1996.

Sales of the "Specialty  distribution  - Sally"  business  segment  increased to
$771.9 million in 1996 compared to $697.7 million and $631.5 million in 1995 and
1994,  respectively.  The higher sales in 1996 were  attributable to sales gains
for  established  Sally  Beauty  Company  outlets and the addition of 162 stores
during the year. The number of Sally stores  increased 34.1% over the last three
years to a total of 1,656 at the end of 1996  compared to 1,494 and 1,363 at the
end of 1995 and 1994, respectively.

Cost of  products  sold as a  percentage  of sales was 50.6% in fiscal year 1996
compared  to 50.3%  in 1995 and  49.6%  in  1994.  The  increase  in the cost of
products  sold  percentage  over the last three years  primarily  resulted  from
changes in product mix,  higher raw material  costs and the 1996 addition of St.
Ives' custom label business which has a higher cost of goods sold percentage. In
1996, the cost of products sold  percentage was also higher due to the reduction
in sales resulting from the change in recording certain off-invoice  promotional
allowances.

Advertising,  promotion,  selling and administrative expenses increased 15.1% in
1996 and 9.0% in 1995. The increase in 1996 resulted from the acquisition of St.
Ives in February,  1996, the inclusion of the operations of Molnlycke Toiletries
for a full year,  higher selling and  administrative  costs  associated with the
increase in the number of Sally  Beauty  Company  stores and the discount on the
sale of certain trade  receivables.  These increases were partially offset by an
immaterial,  non-recurring  gain  on the  sale  of  certain  Alberto-Culver  USA
institutional  food lines in July, 1996. The higher costs in 1995 were primarily
due to selling and  administrative  costs  associated  with the  increase in the
number of Sally stores and higher  advertising and promotional  expenditures for
consumer products.

<PAGE>

Advertising,  promotion and market  research  expenditures  were $208.4 million,
$188.0  million and $178.5  million in 1996,  1995 and 1994,  respectively.  The
increase in 1996 mainly  resulted from the  acquisition of St. Ives in February,
1996 and the  inclusion of the  operations  of Molnlycke  Toiletries  for a full
year,   partially  offset  by  the   reclassification   of  certain  off-invoice
promotional allowances.

Interest expense,  net of interest income,  was $12.1 million,  $6.5 million and
$5.9 million in 1996, 1995 and 1994,  respectively.  Interest  expense was $15.9
million  in 1996  versus  $9.9  million in 1995 and $8.6  million  in 1994.  The
increase  in  interest  expense  in 1996  was  attributable  to the  convertible
subordinated  debentures  and  borrowings  related to the Molnlycke  acquisition
being  outstanding  for the full year along  with the  penalty  incurred  on the
August,  1996 prepayment of the $20 million,  9.73% term notes.  These increases
were mitigated by the  elimination  of interest  expense on the $30.0 million of
term loans retired in July, 1995.

Interest  income was $3.8 million,  $3.4 million and $2.8 million in 1996,  1995
and 1994, respectively. The increases in 1996 and 1995 principally resulted from
investing  the  July,  1995  net  proceeds  of  the  $100  million   convertible
subordinated  debentures  until the funds were used for the  acquisition  of St.
Ives in February, 1996.

The provision  for income taxes as a percentage of earnings  before income taxes
was 37.3%, 37.5% and 38.0% in 1996, 1995 and 1994,  respectively.  Factors which
influenced  the effective tax rates for those years are described in "note 6" to
the consolidated financial statements.

FINANCIAL CONDITION

Working  capital at September 30, 1996 was $226.1  million,  a decrease of $75.6
million from the prior year's working capital of $301.7  million.  The resulting
current  ratio was 1.79 to 1.00 at September  30, 1996  compared to 2.28 to 1.00
last year.  The decrease was  primarily  due to the  acquisition  of St. Ives in
February,  1996, the  prepayment of the $20 million term notes in August,  1996,
capital  expenditures  and  dividend  payments,  partially  offset  by  the  net
after-tax  proceeds from the sale of certain  Alberto-Culver  USA  institutional
food lines in July, 1996 and cash provided by operating activities.

Accounts receivable and inventories less accounts payable were $259.6 million at
September  30, 1996  compared to $232.8  million  last year.  The  increase  was
primarily due to inventories  needed to support the 10.8% increase in the number
of Sally  stores in 1996 and the  acquisition  of St.  Ives in  February,  1996,
partially offset by the sale of $30 million of certain trade accounts receivable
in January, 1996.

Prepaid expenses in 1996 increased $14.4 million to $26.9 million  primarily due
to current deferred tax assets.  Components of deferred tax assets are described
in "note 6" to the consolidated financial statements.

Net property,  plant and equipment  increased $18.1 million to $175.9 million at
September 30, 1996. The increase resulted  primarily from the acquisition of St.
Ives,  additional  Sally  stores,  a  new  Sally  warehouse  and  other  capital
expenditures for machinery, equipment and information systems.

Goodwill and trade names, net of amortization, increased $130.2 million over the
last two  years to a total of $184.5  million  as of  September  30,  1996.  The
primary  reasons for the increase were the  acquisitions of St. Ives in 1996 and
the Toiletries Division of Molnlycke AB in 1995.

Long-term  debt  decreased  $21.5 million  principally  due to the August,  1996
prepayment of the $20 million,  9.73% term notes which were  scheduled to mature
in November, 1998.

Total  stockholders'  equity  increased  $54.2  million  to  $425.1  million  at
September 30, 1996,  primarily due to net earnings for the fiscal year partially
offset by dividend payments.

LIQUIDITY AND CAPITAL RESOURCES

The company's  primary sources of cash over the past three years have been funds
provided by

<PAGE>
operating  activities and the July,  1995 issuance of  convertible  subordinated
debentures.  Operating activities provided cash of $92.7 million,  $81.8 million
and $65.4 million in 1996, 1995 and 1994, respectively.

The company has obtained long-term  financing as needed to fund acquisitions and
other growth opportunities.  As evidenced by the issuance of the $100 million of
convertible  subordinated  debentures  in July,  1995,  funds  are  occasionally
obtained prior to their actual need in order to take advantage of  opportunities
in the debt markets. The company also obtained funds in 1996 through the sale of
$30 million of trade accounts receivable.

Under  existing  debt  covenants,  the company has the ability to enter into new
financing  arrangements  aggregating up to $685 million.  At September 30, 1996,
the company had available lines of credit of $109 million with various financial
institutions.  The credit lines, which require no compensating  balances, may be
terminated at the option of the respective banks or the company.

The  primary  uses  of  cash  have  been  to  repay   long-term  debt  and  fund
acquisitions.  Over the three  year  period  ending  September  30,  1996,  debt
repayments  exceeded  proceeds from new  borrowings,  excluding the  convertible
subordinated  debentures,  by $44.4 million. Other major uses of cash during the
three year period  included  payments for acquired  companies of $180.2 million,
capital  expenditures  of $98.1  million,  cash  dividends of $26.0  million and
common stock purchases for the treasury of $14.5 million.

Compared to 1993,  cash dividends per share  increased 27.3% over the three-year
period ended  September  30, 1996.  Cash  dividends  paid on Class A and Class B
common  stock  were 35 cents per  share in 1996,  31 cents per share in 1995 and
27.5 cents per share in 1994.

The company  anticipates  that cash flows from  operations and available  credit
will be  sufficient to fund  operational  requirements  in future years.  During
1997, the company  expects that cash will continue to be used for  acquisitions,
capital expenditures, new product development,  market expansion,  retirement of
debt and dividend  payments.  The company may also purchase shares of its common
stock depending on market conditions.

IMPACT OF NEW ACCOUNTING STANDARDS

Statement of Financial  Accounting  Standards ("SFAS") No. 121,  "Accounting for
the  Impairment of Long-Lived  Assets and for  Long-Lived  Assets to be Disposed
Of", requires that long-lived assets and certain identifiable  intangibles of an
entity be reviewed for impairment  whenever  events or changes in  circumstances
indicate  that the  carrying  amount  of an asset  may not be  recoverable.  The
company  is  required  to  comply  with  SFAS No.  121 in  fiscal  year 1997 and
estimates that its adoption will not have a material effect on the  consolidated
financial statements.

SFAS No. 123,  "Accounting  for Stock-Based  Compensation",  requires either the
adoption of a fair value based method of accounting for stock-based compensation
or pro forma  disclosures  as if the fair value method was adopted.  The company
will  implement  SFAS No. 123 in fiscal year 1997 by providing  the required pro
forma disclosures.

SFAS No. 125,  "Accounting  for Transfers and Servicing of Financial  Assets and
Extinguishments  of  Liabilities",  requires  an  entity,  after a  transfer  of
financial assets, to recognize the assets it controls and the liabilities it has
incurred,  and to write-off  assets when control has been surrendered and remove
liabilities when obligations have been extinguished.  The company is required to
comply with SFAS No. 125 in fiscal  year 1997 and  estimates  that its  adoption
will not have a material effect on the consolidated financial statements.

INFLATION

The company was not  significantly  affected by inflation  during the past three
years.  Management continuously attempts to resist cost increases and counteract
the effects of  inflation  through  productivity  improvements,  cost  reduction
programs and price increases  within the  constraints of the highly  competitive
markets in which the company operates.


<PAGE>
<TABLE>
<CAPTION>

Selected Financial Data
Alberto-Culver Company and Subsidiaries
                                                                        Year ended September 30,
(In thousands, except per share data) ............................         1996         1995         1994         1993        1992
<S>                                                                  <C>           <C>          <C>          <C>          <C>
Operating Results:
Net sales ........................................................   $1,590,409    1,358,219    1,216,119    1,147,990    1,091,286
Cost of products sold ............................................      805,080      682,589      602,749      564,260      534,979
Interest expense .................................................       15,905        9,946        8,630        9,661       11,665
Earnings before income taxes .....................................      100,014       84,242       71,078       65,129       61,356
Provision for income taxes .......................................       37,270       31,591       27,010       23,857       22,740
Net earnings .....................................................       62,744       52,651       44,068       41,272       38,616
Net earnings per share:
     Primary .....................................................         2.22         1.89         1.57         1.44         1.36
     Fully-diluted ...............................................         2.11         1.87         1.57         1.44         1.36
Weighted average shares outstanding:
     Primary .....................................................       28,213       27,849       28,042       28,717       28,363
     Fully-diluted ...............................................       31,388       28,576       28,081       28,717       28,363
Financial Condition:
Cash, cash equivalents and
 short-term investments ..........................................   $   71,557      146,985       50,362       73,947       80,158
Working capital ..................................................      226,123      301,706      185,747      205,050      193,080
Current ratio ....................................................    1.79 to 1    2.28 to 1    1.86 to 1    2.05 to 1    1.88 to 1
Property, plant and equipment, net ...............................      175,920      157,791      132,881      124,449      121,703
Total assets .....................................................      909,266      815,086      610,208      593,046      610,400
Long-term debt ...................................................       61,548       83,094       42,976       80,184       84,549
Convertible subordinated debentures ..............................      100,000      100,000         --           --           --
Stockholders' equity .............................................      425,096      370,903      326,970      298,857      286,222
Cash dividends per share* ........................................          .35          .31         .275         .275         .235

*    Dividends  per share on Class A common  stock and Class B common stock have
     been equal since the Class A shares were  issued in  April,1986.  Dividends
     paid in fiscal 1993 include a one-time  extraordinary dividend of two cents
     per share in recognition of the company  surpassing one billion  dollars in
     sales for the fiscal year ended September 30, 1992.
</TABLE>



Annual 10-K Report
Stockholders may obtain a copy of the company's 1996 Form 10-K Report filed with
the  Securities  and  Exchange  Commission  without  charge  by  writing  to the
Corporate Secretary, Alberto-Culver Company, 2525 Armitage Avenue, Melrose Park,
Illinois 60160.


<PAGE>

<TABLE>
<CAPTION>
Market Price of Common Stock and Cash Dividends Per Share
Alberto-Culver Company and Subsidiaries

The high and low sales prices of both classes of the  company's  common stock on
the New York Stock  Exchange  and cash  dividends  per share in each  quarter of
fiscal years 1996 and 1995 are as follows:

                               Market Price Range                 Cash Dividends
                                  1996                1995           Per Share
                              High       Low     High      Low      1996    1995
<S>                           <C>       <C>      <C>      <C>      <C>       <C> 
Class A (NYSE Symbol ACVA):
   First Quarter ..........   $32-3/8   25-3/4   24-7/8   20-7/8   $   .08   .07
   Second Quarter .........   38-7/8    29-5/8   26-5/8       23       .09   .08
   Third Quarter ..........   40-1/8    32-7/8       28   24-7/8       .09   .08
   Fourth Quarter .........   40-1/4    33-7/8   27-1/4   24-3/4       .09   .08
                                                                     ----   ----
                                                                   $   .35   .31


Class B (NYSE Symbol ACV):
   First Quarter ..........   $36-1/2   29-7/8   27-3/8   21-3/4   $   .08   .07
   Second Quarter .........   43-3/4    32-1/2   30-7/8   25-7/8       .09   .08
   Third Quarter ..........   46-3/4    36-3/4   32-1/2   29-5/8       .09   .08
   Fourth Quarter .........   47-1/2        40   31-1/2   27-7/8       .09   .08
                                                                      ----  ----
                                                                   $   .35   .31


As of November 21, 1996, stockholders of record totaled 1,107 for Class A shares
and 1,221 for Class B shares.
</TABLE>

                                                                    Exhibit 21
                     ALBERTO-CULVER COMPANY AND SUBSIDIARIES
                         Subsidiaries of the Registrant
                                                               State or
                                                               Other
                                                               Jurisdiction
                                                                   of
Subsidiary                                                     Incorporation

Alberto-Culver (Australia) Pty. Ltd.                            Australia
Alberto-Culver Canada, Inc.                                     Canada
Alberto-Culver Company (U.K.), Limited                          United Kingdom
Alberto-Culver International, Inc.                              Delaware
Alberto-Culver de Mexico, S.A. de C.V.                          Mexico
Alberto-Culver (P.R.), Inc.                                     Delaware
Alberto-Culver USA, Inc.                                        Delaware
BDM Grange, Ltd.                                                New Zealand
Cederroth Holding B.V.                                          Holland
Cederroth International AB                                      Sweden
CIFCO, Inc.                                                     Delaware
Indola Cosmetics, B.V.                                          The Netherlands
Indola SpA                                                      Italy
Sally Beauty Company, Inc.                                      Delaware
St. Ives Laboratories, Inc.                                     Delaware


Subsidiaries  of the company  omitted  from the above table,  considered  in the
aggregate, would not be considered significant.


                                                                    Exhibit 23
  
                         Consent of KPMG Peat Marwick LLP

      The Board of Directors and Stockholders
      Alberto-Culver Company:

      We consent to incorporation by reference in the Registration Statements on
      Form S-8 (Numbers 33-36051,  33-47748,  33-62693,  33- 62699 and 33-62701)
      and Form S-3 (Number  333-00619) of Alberto-Culver  Company of our reports
      dated October 23, 1996,  relating to the  consolidated  balance  sheets of
      Alberto-Culver  Company and subsidiaries as of September 30, 1996 and 1995
      and the related consolidated statements of earnings, retained earnings and
      cash flows and related  schedule  for each of the years in the  three-year
      period ended  September 30, 1996 which reports appear or are  incorporated
      by  reference  in the  September  30, 1996  annual  report on Form 10-K of
      Alberto-Culver Company.



                                                      /s/ KPMG PEAT MARWICK LLP

                                                          KPMG PEAT MARWICK LLP

      Chicago, Illinois
      December 12, 1996


<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
This  schedule  contains  summary  financial   information  extracted  from  the
consolidated  balance  sheet  as of  September  30,  1996  and the  consolidated
statement of earnings for the year ended  September 30, 1996 and is qualified in
its entirety by reference to such financial statements.
</LEGEND>
<CIK>          0000003327
<NAME>         ALBERTO-CULVER COMPANY AND SUBSIDIARIES
<MULTIPLIER>   1,000
<CURRENCY>     US DOLLARS                                                
<EXCHANGE-RATE>     1.00
       
<S>                                                                  <C>
<PERIOD-TYPE>                                                        12-MOS
<FISCAL-YEAR-END>                                                    SEP-30-1996
<PERIOD-START>                                                       OCT-01-1995
<PERIOD-END>                                                         SEP-30-1996
<CASH>                                                               $  66,211
<SECURITIES>                                                             5,346
<RECEIVABLES>                                                          133,926
<ALLOWANCES>                                                            (8,208)
<INVENTORY>                                                            288,525
<CURRENT-ASSETS>                                                       512,718
<PP&E>                                                                 319,866
<DEPRECIATION>                                                         143,946
<TOTAL-ASSETS>                                                         909,266
<CURRENT-LIABILITIES>                                                  286,595
<BONDS>                                                                161,548
                                                        0
                                                                  0
<COMMON>                                                                 7,526
<OTHER-SE>                                                             417,570
<TOTAL-LIABILITY-AND-EQUITY>                                           909,266
<SALES>                                                              1,590,409
<TOTAL-REVENUES>                                                     1,590,409
<CGS>                                                                  805,080
<TOTAL-COSTS>                                                          805,080
<OTHER-EXPENSES>                                                       673,247
<LOSS-PROVISION>                                                         6,309
<INTEREST-EXPENSE>                                                      15,905
<INCOME-PRETAX>                                                        100,014
<INCOME-TAX>                                                            37,270
<INCOME-CONTINUING>                                                     62,744
<DISCONTINUED>                                                               0
<EXTRAORDINARY>                                                              0
<CHANGES>                                                                    0
<NET-INCOME>                                                            62,744
<EPS-PRIMARY>                                                             2.22
<EPS-DILUTED>                                                             2.11
        

</TABLE>


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