PAGES INC /OH/
10-Q/A, 1995-12-13
BOOKS: PUBLISHING OR PUBLISHING & PRINTING
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C.   20549

                                   FORM 10-Q/A

(Mark One)
[ X ]          QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15 (D)
                     OF THE SECURITIES EXCHANGE ACT OF 1934

                      For Quarter Ended September 30, 1995


                                       OR

[   ]         TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934

                         Commission File Number 0-10475

                                   PAGES, INC.

Incorporated - Delaware                 I.R.S. Identification No. 34-1297143

              801 94th Avenue North, St. Petersburg, Florida 33702

                  Registrant's Telephone Number (813) 578-3300

Indicate by check mark whether the registrant (1) has filed all reports required
to  be  filed  by Section 13 or 15 (d) of the Securities Exchange  Act  of  1934
during  the  preceding 12 months (or for such shorter period that the registrant
was  required  to file such reports), and (2) has been subject  to  such  filing
requirements for the past 90 days.

YES    X            NO   ____

                      APPLICABLE ONLY TO CORPORATE ISSUERS:
Indicate  the  number of shares outstanding of each of the issuer's  classes  of
common stock, as of latest practicable date: 5,103,131 common shares outstanding
each with $0.01 par value, as of November 6, 1995.
<PAGE>
                          PAGES, INC. AND SUBSIDIARIES
                           CONSOLIDATED BALANCE SHEETS
                    September 30, 1995 and December 31, 1994

<TABLE>
<CAPTION>

ASSETS                                                      1995           1994
<S>                                                <C>            <C>
Current assets:
  Cash                                               $    24,290    $   671,602
  Accounts receivable, net of allowance
    for doubtful accounts of $270,000
    and $168,000, respectively                         8,655,491     13,965,086
  Inventory                                           36,360,012     33,014,774
  Prepaid expenses                                     3,654,461      3,394,212
  Deferred income taxes                                3,673,571      1,966,200
                                                      ----------     ----------
            Total current assets                      52,367,825     53,011,874
                                                      ----------     ----------

Property and equipment:
  Buildings                                            4,064,904      3,313,721
  Equipment                                            6,004,738      5,696,782
                                                      ----------     ----------
                                                      10,069,642      9,010,503
        Less accumulated depreciation                 (3,531,898)    (3,014,424)
                                                      ----------     ----------
                                                       6,537,744      5,996,079
  Land                                                   631,468        216,468
                                                      ----------    -----------
         Total property and equipment                  7,169,212      6,212,547
                                                      ----------    -----------
Other assets:
  Assets held for disposition, net of allowance of
    $270,838                                                          1,195,520
  Cost in excess of net assets acquired, net of
    accumulated amortization of $433,933 and
    $312,345, respectively                             6,115,639      5,903,553

Deferred income taxes                                    153,200        153,200

Other                                                  1,243,771      1,257,872
                                                      ----------     ----------

                                                       7,512,610      8,510,145
                                                      ----------     ----------

                TOTAL ASSETS                         $67,049,647    $67,734,566

</TABLE>

                             See accompanying notes
<PAGE>
                          PAGES, INC. AND SUBSIDIARIES
                           CONSOLIDATED BALANCE SHEETS
                    September 30, 1995 and December 31, 1994
<TABLE>
<CAPTION>
LIABILITIES AND
STOCKHOLDERS' EQUITY                                        1995           1994
<S>                                                <C>            <C>
Current liabilities:
  Accounts payable                                   $14,106,896    $10,887,683
  Short-term debt obligations                         15,489,127     16,090,039
  Accrued liabilities                                    988,765      2,678,058
  Accrued tax liabilities                              3,217,901      3,248,821
  Deferred revenue                                     6,683,468      6,139,486

  Current installments on long-term debt
    obligations                                          160,453        144,035

  Current installments on capitalized lease
    obligations                                          119,975         26,468
                                                      ----------     ----------
    Total current liabilities                         40,766,585     39,214,590
                                                      ----------     ----------
Long-term obligations                                 10,577,054      8,927,312
                                                      ----------     ----------

Stockholders' Equity:
  Preferred shares: $.01 par value; authorized
   300,000 shares; none issued and outstanding
  Common shares: $.01 par value; authorized
    20,000,000 shares; issued 5,401,844 and
    5,087,921 shares, respectively                        54,018         50,879
  Capital in excess of par value                      22,760,922     22,489,048
  Foreign currency translation, net of tax              (281,724)      (400,295)
  Accumulated deficit                                 (6,586,085)    (2,305,845)
                                                      ----------     ----------
                                                      15,947,131     19,833,787
  Less 298,713 shares of common stock in
    treasury, at cost                                   (241,123)      (241,123)
                                                      ----------     ----------
  Total stockholders' equity                          15,706,008     19,592,664

TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY           $67,049,647    $67,734,566

</TABLE>

                             See accompanying notes
<PAGE>
                          PAGES, INC. AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF OPERATIONS
        For the nine months and the three months ended September 30, 1995
        -----------------------------------------------------------------
        For the nine months and the three months ended September 30, 1994
        -----------------------------------------------------------------
<TABLE>
<CAPTION>
                                        Nine Months                Three Months
                          -------------------------   -------------------------
                                 1995          1994          1995          1994
<S>                     <C>           <C>           <C>           <C>
Revenues                  $47,495,957   $46,705,371   $10,190,865   $11,435,410
                          -----------   -----------   -----------   -----------
Costs and expenses:
  Cost of goods sold       28,821,758    27,899,474     6,913,834     7,379,099
  Selling, general and
    administrative         21,904,230    20,269,512     6,424,339     6,555,498
  Interest                  1,598,160     1,164,761       537,737       421,389
  Depreciation and
    amortization            1,149,323     1,029,187       371,742       345,055
  Foreign exchange               (274)      (10,156)         (244)      (10,542)
                          -----------   -----------   -----------   -----------
                           53,473,197    50,352,778    14,247,408    14,690,499

Loss before
  income taxes             (5,977,240)   (3,647,407)   (4,056,543)   (3,255,089)

Income tax benefit          1,697,000     1,313,000     1,197,000     1,168,000
                          -----------   -----------   -----------   -----------

      NET LOSS            $(4,280,240)  $(2,334,407)  $(2,859,543)  $(2,087,089)
                          ===========   ===========   ===========   ===========

Loss per common
  and common
  equivalent share        $     (0.88)  $     (0.62)  $     (0.56)  $     (0.50)
                          ===========   ===========   ===========   ===========
Weighted average
  common and common
  equivalent shares
  outstanding               4,870,000     3,741,000     5,105,000     4,160,000
                          ===========   ===========   ===========   ===========
</TABLE>

                             See accompanying notes
<PAGE>
                          PAGES, INC. AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
              For the nine months ended September 30, 1995 and 1994
              -----------------------------------------------------
<TABLE>
<CAPTION>
                                                            1995           1994
                                                            ----           ----
<S>                                                <C>            <C>
Cash flows from operating activities:
  Net  loss                                          $(4,280,240)   $(2,334,407)

Adjustments to reconcile net loss
  to cash used in operating activities:
  Depreciation and amortization                        1,149,323      1,029,187
  Deferred income taxes                               (1,697,000)    (1,313,000)
  Foreign exchange                                          (274)       (10,156)

Changes in assets and liabilities:
(Increase) decrease in assets:
  Accounts receivable                                  5,671,124      3,158,016
  Inventory                                           (3,112,853)   (10,333,175)
  Prepaid expenses and other assets                      (95,249)    (1,528,690)

Increase in liabilities:
  Accounts payable and accrued liabilities             1,469,457      3,140,324
Deferred revenue                                         193,982        443,174
                                                     -----------    -----------
  Total adjustments                                    3,578,510     (5,414,320)
                                                     -----------    -----------
  Net cash used in operating activities                 (701,730)    (7,748,727)
                                                     -----------    -----------

Cash flows from investing activities:
  Proceeds from sale of property and equipment           107,412          1,550
  Payments for purchases of property and equipment      (462,388)      (524,703)
  Payment for business acquisitions, net of cash
    acquired and issuance of common stock and debt      (733,000)    (2,675,000)
                                                     -----------    -----------
  Cash used in investing activities                   (1,087,976)    (3,198,153)
                                                     -----------    -----------
Cash flows from financing activities:
  Proceeds from issuance of stock, net of expense        275,013      7,876,637
  Proceeds from debt and lease obligations            43,057,681     38,170,719
  Principal payments on debt and lease obligations   (42,194,986)   (35,278,402)
                                                     -----------    -----------
  Cash provided by financing activities                1,137,708     10,768,954
                                                     -----------    -----------

Effect of exchange rate changes on cash                    4,686        (52,903)
                                                     -----------    -----------
  Decrease in cash                                      (647,312)      (230,829)
  Cash, beginning of period                              671,602        299,717
                                                     -----------    -----------
  Cash, end of period                                $    24,290    $    68,888
                                                     ===========    ===========

Supplemental Information:
  Cash paid for interest                             $ 1,292,682    $ 1,056,105
                                                     ===========    ===========
  Cash paid for income taxes                         $     7,200    $    18,000
                                                     ===========    ===========
</TABLE>

During the nine months ended September 30, 1995, the Company acquired
approximately $254,000 of computer equipment through capital leases.

                             See accompanying notes
<PAGE>
                                   PAGES, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

      The  accompanying consolidated financial statements have not been audited,
but  reflect all adjustments which, in the opinion of management, are  necessary
for  a  fair presentation of financial position, results of operations and  cash
flows  for the periods presented, after elimination of all material intercompany
accounts  and  transactions.  All adjustments are  of  a  normal  and  recurring
nature.   The  consolidated  group  will be collectively  referred  to  as  "the
Company".   The operations of School Book Fairs, Inc. ("SBF") are the  Company's
children's  literature business segment and the operations  of  Clyde  A.  Short
Company,  Inc.  ("CAS") are the Company's incentive/recognition awards  business
segment.

      The  Company's  business segments are highly seasonal with the  children's
literature    business   cycle   correlating   the   school   year    and    the
incentive/recognition awards business skewed toward the end of a calendar year.

           MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
           -----------------------------------------------------------
                            AND RESULTS OF OPERATIONS
                            -------------------------

Federal Income Taxes:
- ---------------------
      During  the  Spring  of 1993, the Company was advised  that  the  Internal
Revenue  Service  ("IRS") may assess additional income taxes in connection  with
the examination of the tax returns of School Book Fairs, Inc. and its affiliates
for  the  fiscal years ending July 31, 1989, 1990, and 1991.  In June 1993,  the
Company recorded a $2 million adjustment to its purchase price allocation of SBF
assets,  which increased the cost in excess of assets acquired (i.e. - goodwill)
and  recorded  a corresponding increase in accrued tax liabilities  and  related
costs.   The  IRS  has  notified the Company that the significant  issues  being
examined  relate  to  the  transfer of assets between related  companies  during
fiscal  1989, interest imputed on intercompany accounts during fiscal 1989, 1990
and  1991 and rent deductions taken on certain rental properties in fiscal 1989,
1990 and 1991.

      During  December  1994, the IRS notified the Company  of  its  preliminary
intent  to make adjustments to taxable income related to these issues.   If  the
notice  of proposed adjustments had become a final assessment and the assessment
was ultimately sustained, it could have generated a tax liability of as much  as
approximately $5.2 million, exclusive of interest and penalties.

      During October 1995, the Company received a Notice of Deficiency from  the
IRS relating to the aforementioned examination of tax returns.  If the Notice of
Deficiency   becomes  a  final  assessment  and  the  assessment  is  ultimately
sustained, it could generate a tax liability of as much as $4.7 million of which
$2  million  is  presently reserved in the Company's financial  statements,  and
additional  penalties  of $1.4 million for a total liability  of  $6.1  million,
exclusive  of  interest.  The Company believes the IRS' position  regarding  the
Notice of Deficiency and the related adjustments to taxable income for the value
of   assets   transferred  and  related  impact  on  intercompany  interest   is
substantially overstated.  Accordingly, although no formal assessment  has  been
received  from  the IRS, the Company intends to vigorously defend  its  position
against  such  Notice  of  Deficiency and the  related   adjustments,  including
litigation.   Should  the  IRS ultimately prevail,  the  Company  will  commence
litigation against third parties to recover these amounts.

Class Action Suit:
- ------------------
     On February 28, 1995, John Minnick d/b/a Minnick Capital Management filed a
class  action  suit  in  the United States District Court,  Middle  District  of
Florida,  Tampa  Division on behalf of all persons who sold PAGES,  Inc.  common
stock  between 11:49 a.m., January 9, 1995 and January 16, 1995, against  PAGES,
Inc.  and corporate officers S. Robert Davis, Richard A. Stimmel and Charles  R.
Davis  alleging  that those defendants violated Section 10(b) of the  Securities
Exchange  Act  of 1934 and Rule 10b-5 thereunder by selectively disclosing  only
adverse   information  while  in  possession  of  material  non-public  positive
information  about the Company during the period between January 9  and  January
16,  1995.   In  October 1995, all parties to the aforementioned  pending  class
action  lawsuit have agreed to settle such litigation subject to court approval.
The  Company  maintains its contention that it engaged in no  wrongful  conduct.
However,  the  settlement  of  the action avoids additional  defense  costs  and
management  diversion,  and allows the Company to remain  focused  on  its  1995
operating plan.  Total cost of the settlement to the Company, including  defense
costs, should not exceed $125,000.  This cost of $125,000 has been reflected  in
the accompanying third quarter 1995 financial statements.

Reclassification to Property and Equipment:
- -------------------------------------------
     The Company plans to move from a leased warehouse facility of approximately
80,000  square feet to a building, presently owned by the Company, in  the  same
area.   Accordingly, the owned building and related land, previously  classified
as  an  asset  held  for  disposition, have been reclassified  to  property  and
equipment in the accompanying September 30, 1995 balance sheet.

Stock Options and Warrants:
- ---------------------------
      As  of   November   6,  1995, options and warrants  for  the  purchase  of
2,336,391  shares of common stock were outstanding.   During 1995, options  were
granted  for the purchase of 115,933 shares of common stock  (including  options
for 92,308 shares of common stock in connection with the May 1992 acquisition of
School  Book Fairs, Inc.)  Options for the purchase of  504,890 shares of common
stock expired or were canceled and options for the purchase of 313,923 shares of
common  stock  were exercised.  Additionally, as of November 6, 1995,  5,103,131
shares of PAGES, Inc. common stock were outstanding.

Dividends:
- ----------
      There were no dividends paid on common and common equivalent shares for
any of the periods presented.
<PAGE>

Quarter and Nine Months Ended September 30, 1995 Compared to
- ------------------------------------------------------------
Quarter and Nine Months Ended September 30, 1994:
- -------------------------------------------------

        The Company continues to implement specific plans to reduce operating
costs, streamline operating procedures, and renew marketing strategies.  As of
November 1, 1995, full-time staffing levels have been reduced by approximately
52 personnel or 16% from year end 1994 levels.  The immediate objective is to
return both business segments to profitability.  For the long-term, PAGES is
focusing resources and efforts on the primary business segment - children's
literature - and its core channel of distribution - book fairs.  The Company
continues to anticipate an operating profit during the fourth quarter.  However,
the full impact of the Company's re-engineering efforts will not be realized
until 1996 and it is highly unlikely the current year will be profitable.

        As of November 6, 1995, and as a result of continued losses, the Company
has disposed of two channels of product distribution (Spoken Arts and Creative
Media Applications) unrelated to book fairs.  The combined loss on disposition
on the aforementioned transactions approximated $165,000 and is reflected in the
accompanying financial statements.  Revenues associated with the two channels of
distribution approximated $1,537,000 in 1994 and $63,000 and $752,000 for the
current quarter and nine months as compared to $363,000 and $1,174,000 for the
comparable quarter and nine months of last year.  Cost of sales and direct costs
and expenses approximated $235,000 and $932,000 for the current quarter and nine
months as compared to $370,00 0 and $1,017,000 for the quarter and nine months
of last year.

        As a result of decreasing revenues per event and the resultant
unprofitibility, the distribution of early childhood product through the mail to
pre-schools and daycare centers under the Storybook Express trade name has been
drastically curtailed.  When feasible, the distribution of such events is now
through the school book fair distribution network.  The Company anticipates that
its future revenues associated with pre-school and daycare center book fair
events will be insignificant.  Revenues associated with the Storybook Express
name for calendar 1994 approximated $1,233,000 and revenues for the current
quarter and nine months approximated $33,000 and $761,000 as compared to $40,000
and $570,000 for the comparable quarter and nine months of last year.

        As a result of unprofitibility and the investment in inventory and
accounts receivable, the Company has identified an additional channel of product
distribution (a book club) unrelated to book fairs that most likely will be
discontinued through sale or phase-out over the next six to eight months.
Revenues for calendar 1994 approximated $2,732,000 and revenues for the current
quarter and nine months approximated $622,000 and $2,441,000 as compared to
$627,000 and $1,823,000 for the comparable quarter and nine months of last year.
Cost of sales and other direct costs and expenses approximated $876,000 and
$2,779,000 for the quarter and nine months of the current year compared to
$731,000 and $1,738,000 for the quarter and nine months of last year.  The
Company anticipates it will incur additional losses on the aforementioned
channel of product distribution during the fourth quarter of 1995.

<PAGE>

Information about the Company's operations by business segments:
<TABLE>
<CAPTION>
                                Incentive/                  Children's
                             Recognition Awards             Literature           Corporate         Consolidated
                            Millions   Percentage     Millions    Percentage     Millions     Millions    Percentage
Quarter Ended
   September 30, 1995:
<S>                           <C>         <C>           <C>          <C>            <C>        <C>           <C>
  Revenues                      $3.5        100.0         $6.7         100.0                     $10.2         100.0
  Gross Profit                   1.2         34.3          2.1          31.3                       3.3          32.3
  Selling, general & admin.      1.7         48.6          4.4          65.6           0.3         6.4          62.7
  Depreciation & amort.          0.1          2.9          0.3           4.5                       0.4           3.9
  Operating loss                (0.6)       (17.1)        (2.6)        (38.8)         (0.3)       (3.5)        (34.3)

  Interest expense                                                                                 0.5           4.9
  Foreign exchange                                                                                 0.0           0.0
  Loss before income taxes                                                                        (4.0)        (39.2)

Quarter  Ended
   September 30, 1994:

  Revenues                       3.8        100.0          7.6         100.0                      11.4         100.0
  Gross Profit                   1.1         28.9          2.9          38.1                       4.0          35.1
  Selling, general & admin.      2.0         52.6          4.4          57.9           0.2         6.6          57.8
  Depreciation & amort.          0.1          2.6          0.2           2.6                       0.3           2.6
  Operating loss                (1.0)       (26.3)        (1.7)        (22.3)         (0.2)       (2.9)        (25.4)

  Interest expense                                                                                 0.4           3.5
  Foreign exchange                                                                                 0.0           0.0
  Loss before income taxes                                                                        (3.3)        (28.9)

Nine Months Ended
   September 30, 1995:

  Revenues                      12.7        100.0         34.8         100.0                      47.5         100.0
  Gross Profit                   4.9         38.6         13.8          39.7                      18.7          39.4
  Selling, general & admin.      5.6         44.1         15.6          44.8           0.7        21.9          46.1
  Depreciation & amort.          0.2          1.6          0.9           2.5                       1.1           2.3
  Operating loss                (0.9)        (7.1)        (2.7)         (7.8)         (0.7)       (4.3)         (9.0)

  Interest expense                                                                                 1.6           3.3
  Foreign exchange                                                                                 0.0           0.0
  Loss before income taxes                                                                        (5.9)        (12.4)


Nine Months Ended
   September 30, 1994:

  Revenues                      14.6        100.0         32.1         100.0                      46.7         100.0
  Gross Profit                   5.7         39.0         13.1          40.8                      18.8          40.2
  Selling, general & admin.      6.0         41.1         13.6          42.3           0.6        20.2          43.2
  Depreciation & amort.          0.2          1.3          0.8           2.5                       1.0           2.1
  Operating loss                (0.5)        (3.4)        (1.3)         (4.0)         (0.6)       (2.4)         (5.1)

  Interest expense                                                                                 1.2           2.6
  Foreign exchange                                                                                 0.0           0.0
  Loss before income taxes                                                                        (3.6)         (7.7)

</TABLE>
<PAGE>
           Consolidated revenues for the three months ended September 30,  1995,
approximated $10.2 million compared to $11.4 million for the three months  ended
September  30,  1994, a decrease of  11%, or approximately  $1.2  million.   The
Company's  children's  literature business segment accounted  for  approximately
$6.7 million of revenues for the three months ended September 30, 1995, compared
to  $7.6  million in revenues for the three months ended September 30,  1994,  a
decrease  of  12%,  or  approximately $900,000.  $700,000  of  the  decrease  in
revenues  is principally due to a reduction in the number and revenues per  book
fair  event  held in the current quarter compared to the same quarter  in  1994.
$200,000 of the decrease in revenues is associated with the  Library and  School
market in 1995.

           International revenues in U.S. dollars associated with the children's
literature business segment were approximately $1.5 million for the three months
ended  September 30, 1995 and 1994.  In local currencies, before the  impact  of
foreign currency fluctuations, international revenues for the three months ended
September 30, 1995 declined approximately $50,000 over the comparable period  in
1994.

           The Company's incentive/recognition awards business segment accounted
for  approximately $3.5 million in revenues for the three months ended September
30,  1995,  compared  to  $3.8 million in revenues for the  three  months  ended
September 30, 1994, a decrease of 8%, or approximately $300,000.  The decline in
revenues  is  principally attributable to a decrease  in  customer  base  and  a
decrease  in  volume  on  certain  existing  customers,  coupled  with   delayed
redemption  on  new  accounts.   The  majority  of  revenues  generated  by  the
incentive/recognition awards business segment are from the sale of products, and
revenues from services are insignificant.

           Consolidated revenues for the nine months ended September  30,  1995,
approximated  $47.5 million compared to $46.7 million for the nine months  ended
September  30,  1994,  an  increase of  1.7%, or  approximately  $800,000.   The
Company's  children's  literature business segment accounted  for  approximately
$34.8 million of revenues for the nine months ended September 30, 1995, compared
to  $32.1  million in revenues for the nine months ended September 30, 1994,  an
increase  of  8%, or approximately $2.7 million.  The increase in revenues   for
the  children's  literature  business segment is  principally   attributable  to
increased  book club revenues,  and to the current period including nine  months
of  revenues from the operations of third quarter 1994 acquisitions, as well  as
revenues from the operations of an acquisition made in January 1995.

           International revenues in U.S. dollars associated with the children's
literature business segment were approximately $8.5 million for the nine  months
ended  September  30, 1995, compared to $8.8 million for the nine  months  ended
September 30, 1994.  In local currencies, before the impact of foreign  currency
fluctuations,  international revenues for the nine months  ended  September  30,
1995  declined  approximately 7.2% over the comparable period in 1994;  however,
due  to  foreign  currency fluctuations, the U.S. dollar revenues  from  foreign
operations were down 3.5%.  The decline in international revenues is principally
attributable  to  lower revenues per book fair event and a decline  in  revenues
associated with the Library and School market.

           The Company's incentive/recognition awards business segment accounted
for  approximately $12.7 million of revenues for the nine months ended September
30,  1995,  compared to $14.6 million for the same period in 1994, a decline  of
$1.9 million or approximately 13%.  The decrease in revenues is attributable  to
a  decrease  in  customer  base and a decrease in  volume  on  certain  existing
customers coupled with delayed redemption on new customer accounts.

          Consolidated cost of goods sold was approximately $6.9 million for the
three  months  ended September 30, 1995, compared to approximately $7.4  million
for  the same period in 1994, a decrease of 6%, or approximately $500,000.   The
Company's  children's  literature business segment accounted  for  approximately
$4.6  million  of  consolidated cost of goods sold for the  three  months  ended
September  30,  1995,   compared to $4.7 million  for  the  three  months  ended
September  30, 1994, a decrease of 3%, or approximately $100,000.  The  decrease
in cost of goods sold for the children's literature business segment is a result
of  decreased  revenues for the current quarter.  As a percentage  of  revenues,
cost  of goods sold for the children's literature business segment increased  6%
from  62% to 68%.  The increase is due to a temporary change in product mix sold
and the related channel of product distribution.

           The Company's incentive/recognition awards business segment accounted
for  approximately $2.3 million of consolidated cost of goods sold for the three
months  ended September 30, 1995, compared to $2.7 million for the three  months
ended  September  30, 1994, a decrease of approximately 12%  or  $400,000.   The
decline in cost of goods sold is attributable to the decline in revenues.  As  a
percentage of revenues, cost of goods sold from the incentive/recognition awards
business segment decreased 3.5% from 70.2% to 66.7%.  This decrease is a  result
of the change in product mix sold.

           Consolidated  cost of goods sold for the nine months ended  September
30, 1995 was approximately $28.8 million, compared to $27.9 million for the same
period in 1994, an increase of approximately 3% or $900,000.  Cost of goods sold
associated  with  the  Company's  children's  literature  business  segment  was
approximately $21 million for the nine months ended September 30, 1995, compared
to  approximately $19 million for the nine months ended September 30,  1994,  an
increase of approximately 11% or $2 million.  The increase in cost of goods sold
is  principally  associated  with the increase in revenues  for  the  children's
literature business segment.

           The Company's incentive/recognition awards business segment accounted
for  $7.8 million of cost of goods sold for the nine months ended September  30,
1995, compared to approximately $8.9 million for the same period in 1994, a  12%
decline or approximately $1.1 million.  This decline in cost of goods sold is  a
result  of  the  incentive/recognition  awards  business  segment's  decline  in
revenues for the nine months ended September 30, 1995.

      Consolidated selling, general and administrative expense was approximately
$6.4  million  for  the  three  months ended September  30,  1995,  compared  to
approximately  $6.6  million for the three months ended September  30,  1994,  a
decrease  of  2% or approximately $200,000.  Selling, general and administrative
expenses  associated with the Company's children's literature  business  segment
for  the  three months ended September 30, 1995 and 1994 was approximately  $4.4
million.   During  the  current  quarter, the  Company  continued  to  implement
measures  to  reduce operating costs associated with the book fair   channel  of
product  distribution  which  was  somewhat offset  by  additional  selling  and
promotional  costs  associated with the Company's book  clubs  and  library  and
school markets.  Additionally, selling, general and administrative expenses  for
the  three months ended September 30, 1995 in the children's literature business
segment  includes $165,000 for the loss on disposition of the  two  channels  of
distribution previously discussed.

      Selling,  general and administrative expense associated with the Company's
incentive/recognition awards business segment was approximately $1.7 million for
the  three months ended September 30, 1995, compared to $2 million for the three
months  ended  September 30, 1994, a decrease of 12% or approximately  $300,000.
As  a  percentage  of  revenues,  selling, general  and  administrative  expense
associated  with the incentive/recognition awards business decreased  10%.   The
decrease  in selling, general and administrative expenses is due to the  decline
in  sales  and  the  cost reduction efforts implemented by  the  Company  and  a
reduction in promotional costs incurred.

      Consolidated  selling, general and administrative  expense  for  the  nine
months  ended  September 30, 1995 was approximately $21.9 million,  compared  to
approximately $20.2 million for the same period in 1994, an increase of  8%,  or
approximately  $1.7  million.   Selling,  general  and  administrative   expense
associated  with  the  Company's  children's  literature  business  segment  was
approximately  $15.6  million  for the nine months  ended  September  30,  1995,
compared to approximately $13.6 million for the nine months ended September  30,
1994,  an increase of 14% or approximately $2 million.  The increase in selling,
general and administrative expense for the nine months ended September 30,  1995
is  due  to  the  late  1994  and  early  1995  children's  literature  business
acquisitions  previously mentioned, as well as the Company incurring  additional
selling  and  promotional  costs associated with the Company's  book  clubs  and
library and school markets.

      The  Company's  incentive/recognition  awards  business  segment  incurred
selling,  general and administrative expense for the nine months ended September
30,  1995  of  approximately $5.6 million, compared to $6 million for  the  same
period  in  1994, a decrease of 8%, or approximately $400,000.  The decrease  in
selling,  general  and administrative expense is primarily due  to  lower  sales
levels,  reduction  in  promotional  costs incurred  and  the  results  of  cost
reduction efforts implemented by the Company.

     Consolidated general corporate and administrative expense was approximately
$332,000  and $766,000 for the three and nine months ended September  30,  1995,
respectively,  compared to $194,000 and $601,000 for the three and  nine  months
ended  September 30, 1994, respectively.  The increase of approximately $138,000
and  $165,000  for the three and nine months ended is a result of  approximately
$125,000  of  costs incurred to settle the  previously mentioned  pending  class
action lawsuit.

      Consolidated  interest expense was approximately $538,000  for  the  three
months ended September 30, 1995, compared to $421,000 for the three months ended
September  30,  1994, an increase of 28%, or approximately $$117,000.   For  the
nine months ended September 30, 1995, consolidated interest expense approximated
$1.6  million, compared to $1.2 million for the same period in 1994, an increase
of  approximately  $400,000 or 37%.  The increase in both  the  three  and  nine
months  ended  September 30, 1995, is due to the children's literature  business
segment having higher levels of borrowing on higher interest rates.

      Consolidated  depreciation  and  amortization  expense  was  approximately
$372,000   for  the  three  months  ended  September  30,  1995,   compared   to
approximately  $345,000  for  the three months  ended  September  30,  1994,  an
increase  of  8%,  or  approximately  $27,000.   Consolidated  depreciation  and
amortization expense was approximately $1.1 million and $1 million for the  nine
months  ended September 30, 1995 and 1994, respectively, an increase of  12%  or
approximately  $100,000.  The increase for both of the  three  and  nine  months
ended September 30, 1995 is primarily due to acquisitions made in the children's
literature  business  segment during the third quarter of  1994  and  the  first
quarter of 1995 which increased depreciable assets.

      The income tax benefits reflected in the accompanying financial statements
are based on the Company's anticipated annual effective tax rates.  At September
30, 1995, the Companyhas a deferred tax asset of $3,826,771.  The Company is not
required to record valuation allowances for deferred tax assets where management
believes it is more likely than not that the tax benefit will be realized.  In
addition to tax planning strategies, the Company will need to generate taxable
income through future operations in order to fully realize the deferred tax
asset.  Based on the Company's history of taxable income and its projections of
future earnings, management beleives that it is more likely than not that
sufficient taxable income will be generated in the foreseeable future to realize
the deferred tax asset.

      Loss  per common and common equivalent share increased to a loss of  $0.56
for  the three months ended September 30, 1995, compared to a loss of $0.50  per
share for the three months ended September 30, 1994.  Loss per common and common
equivalent  share  increased  to  a loss of $0.88  for  the  nine  months  ended
September  30, 1995, compared to a loss of $0.62 per share for the  nine  months
ended September 30, 1994.  The increase in loss per common and common equivalent
share  for  both  periods in 1995 compared to  1994 is due  to  the  decline  in
earnings, somewhat offset by an increase in common and common equivalent  shares
outstanding.


Liquidity and Capital Resources:
- --------------------------------
      The  Company's primary sources of liquidity have been cash generated  from
operating  activities from both of its business segment, and  amounts  available
under  its  existing  credit facilities.  The Company's primary  uses  of  funds
consist of financing inventory and receivables for both business segments,  with
the funding of acquisitions as a secondary use.

      The  following  table presents a summary of the Company's cash  flows  (in
thousands) for the nine months ended September 30, 1995 and 1994:
<TABLE>
<CAPTION>
                                                    Nine Months    Nine Months
                                                       Ended          Ended
                                                   September 30,  September 30,
                                                            1995           1994
<S>                                                 <C>           <C>
Cash used in operating activities                     $     (702)   $    (7,749)

Capital expenditures, net                                   (355)          (523)

Net borrowings on debt obligations                           863          2,892

Payment for business acquisitions                           (733)        (2,675)

Proceeds from issuance of common shares                      275          7,877

Other                                                          5            (53)
                                                      -----------   -----------
Net decrease in cash                                  $     (647)   $      (231)
                                                      ===========   ===========
</TABLE>
      The decrease in cash used in operating activities is principally due to
reduced inventory purchasing in the current year, as compared to the prior year.

      The Company has a $25 million revolving credit facility which consists  of
the  following:   a  $6  million short-term credit line  ($3,020,596  unused  at
September  30,  1995) for use in the incentive/recognition awards business  (the
"CA Short Line"), a $7 million short-term credit line ($ 0 unused at September
30, 1995) for use in the  children's  literature business (the "School Book
Fairs Line"), a $9.5 million line ($310,117 unused at September 30, 1995) for
acquisitions and for working capital (the  "Acquisition Line") and  a  $2.5
million short term note obtained in July 1994  for  use  in funding an
acquisition (the "Time Credit").  The CA Short Line and School  Book Fairs Line
are due in full on June 7, 1996, subject to annual renewal.  The Time Credit is
due in full on June 7, 1996 and the Acquisition Line is due on June 3, 1997.
Additionally, the Company has a $3 million credit facility in the United Kingdom
($77,059  unused  at September 30, 1995)  for  use  in  its  children's
literature business.  The United Kingdom facility is payable on demand.

      During  October  1995,  the  Company  notified  its  primary  lender,  The
Huntington National Bank ( the "Bank"), that as of September 30, 1995,  and  due
to  the  cyclical nature of its business, the Company may have incurred possible
events  of  default  under certain provisions of its Bank loan  agreement.   The
possible  events  of default relate to borrowing base requirements  and  certain
financial  ratios.   Accordingly, due to the cyclical nature  of  the  Company's
business,  the  Bank  has  waived the possible events of  default  and  modified
provisions  of  the Bank loan agreement relating to borrowing base  requirements
and certain financial ratios through December 30, 1995, whereby the Company must
then be in compliance with the original terms of the Bank loan agreement.


      The  Company anticipates that operating cash flows during the next  twelve
months,  coupled  with the renewal or extension of short-term credit  facilities
will  cover operating expenditures and meet the current maturities on  long-term
obligations.   The  Company has no reason to believe existing short-term  credit
facilities  will  not  be  renewed or extended.  Other than  rehabilitation  and
improvement  costs  of approximately $500,000 to $600,000  associated  with  the
anticipated  move  from  leased warehouse facilities to  owned  facilities,  the
Company  does not anticipate any material expenditures for property,  plant  and
equipment during the next twelve months.

Seasonality:
- ------------
      Both  of  the  Company's business segments are highly  seasonal  with  the
children's  literature  cycle  closely  correlating  the  school  year  and  the
incentive awards business skewed towards the end of a calendar year.  Due to the
seasonality of its businesses, the Company experiences negative cash flow during
the summer months.  Further, in order to build its inventory for its fall sales,
the Company's borrowings increase over the summer and generally peak during late
fall.  As a result of the Company's seasonality, inventory and receivables reach
peak levels during the months of October through December.
<PAGE>
                                     PART II

ITEM 1:   LEGAL PROCEEDINGS

          The  description  of  the legal proceedings included  in  Management's
          Discussion  and  Analysis  of  Financial  Condition  and  Results   of
          Operations included in Part I of this report is incorporated herein by
          reference.


ITEM 6:   EXHIBITS AND REPORTS ON FORM 8-K

     (a)  Exhibit Number 11
          Computation of Earnings Per Share

     (b)  A report on Form 8-K dated October 6, 1995 was filed on October 6,
          1995. The Company reported that it agreed to settle a pending class
          action lawsuit subject to court approval.

<PAGE>
                                    Signature
                                    ---------


Pursuant  to  the requirements of the Securities and Exchange Act of  1934,  the
Registrant  has  duly  caused this report to be signed  on  its  behalf  by  the
undersigned thereunto duly authorized.

                                   PAGES, INC.
                                   Registrant




Date: December 13, 1995            By: /S/ R.A. Stimmel
      -----------------                ------------------------
                                       R.A.  Stimmel, President
                                       and Principal Financial Officer

<PAGE>
                                       EXHIBIT 11
                          PAGES, INC. AND SUBSIDIARIES
                        COMPUTATION OF PER SHARE EARNINGS
<TABLE>
<CAPTION>
                                                   Three Months    Nine Months
                                                       Ended          Ended
                                                   September 31,  September 30,
                                                            1995           1994
<S>                                                   <C>           <C>
Primary:
Weighted average number of
  common shares outstanding                             5,105,000     4,870,000

Adjustment for stock options
  which have a dilutive effect
  based upon the average market
  price for common stock:
  Add dilutive stock options
  Deduct shares that could be
    repurchased from the proceeds
    of dilutive options
                                                      ___________   ___________
Weighted average common and
  common equivalent shares                              5,105,000     4,870,000
                                                      ===========   ===========
Net (loss)                                            $(2,859,433)  $(4,280,240)
Earnings adjustment (20% rule)
                                                      -----------   -----------
Net income for computation purposes                   $(2,859,543)  $(4,280,240)
                                                      ===========   ===========
Earnings per common and
  common equivalent share                             $     (0.56)  $     (0.88)

Fully Diluted:
Weighted average number of
  common shares outstanding                             5,105,000     4,870,000

Adjustment for stock options
  which have a dilutive effect
  based upon the market price
  for common stock at end of period:
 Add dilutive stock options
  Deduct shares that could be
    repurchased from the proceeds
    of the dilutive options
                                                      -----------   -----------
Fully diluted shares                                    5,105,000     4,870,000
                                                      ===========   ===========

Net  loss                                             $(2,859,543)  $(4,280,240)
Earnings adjustment (20% rule)
                                                      -----------   -----------
Net loss for computation purposes                     $(2,859,543)  $(4,280,240)
                                                      ===========   ===========
Earnings per common and common
  equivalent share assuming full
  dilution                                            $     (0.56)  $     (0.88)
                                                      ===========   ===========

</TABLE>


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