HOVNANIAN ENTERPRISES INC
DEF 14A, 1998-02-27
OPERATIVE BUILDERS
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                                  SCHEDULE 14A
                                (Rule 14a - 101)
                     INFORMATION REQUIRED IN PROXY STATEMENT

                            SCHEDULE 14A INFORMATION
Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934
                               (Amendment No. __)

|X| Filed by the Registrant 
|_| Filed by a party other than the Registrant 

Check the appropriate box:

|_| Preliminary proxy statement
|_| Confidential, for use of the Commission only  (as permitted by Rule 14a-6(e)
    (2))
|X| Definitive Proxy Statement
|_| Definitive Additional Materials
|_| Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12


                           HOVNANIAN ENTERPRISES, INC.
                (Name of Registrant as Specified in Its Charter)


      (Name of Person(s) Filing Proxy Statement, if other than Registrant)

               Payment of filing fee (Check the appropriate box):

|X| No fee required.
|_| Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.
     (1)  Title of each class of securities to which transaction applies:
     (2)  Aggregate number of securities to which transaction applies:
     (3)  Per unit  price  or other  underlying  value of  transaction  computed
          pursuant to Exchange  Act Rule 0-11 (set forth the amount on which the
          filing fee is calculated and state how it was determined):
     (4)  Proposed maximum aggregate value of transaction:
     (5)  Total fee paid:
|_| Fee paid previously with preliminary materials.
|_| Check box if any part of the fee is offset as provided by
    Exchange Act Rule 0-11(a)(2) and identify the filing for which
    the offsetting fee was paid previously.  Identify the previous
    filing by registration statement number, or the form or schedule
    and the date of its filing.
     (1)  Amount previously paid:
     (2)  Form, Schedule or Registration Statement No.:
     (3)  Filing party:
     (4)  Date filed:

Note:  The foregoing  changes to the facing page of the proxy  statement reflect
       revisions to the proxy rules effective as of October  1996. No fee is now
       required in connection with the filing of this proxy statement.


<PAGE>


           HOVNANIAN ENTERPRISES, INC.
[LOGO]     =====================================================================
           10 HIGHWAY 35, P.O. BOX 500, RED BANK, NEW JERSEY 07701 [ ]
           (732)747-7800


                                                   February 27, 1998


Dear Shareholder:

     You are  cordially  invited to attend the  Annual  Meeting of  Shareholders
which will be held on Tuesday,  April 14, 1998, in the Boardroom of the American
Stock Exchange,  13th Floor,  86 Trinity Place,  New York, New York. The meeting
will start promptly at 10:30 a.m.

     It is important that your shares be  represented  and voted at the meeting.
Therefore,  we urge you to complete,  sign,  date and return the enclosed  proxy
card in the envelope  provided for this  purpose.  Of course,  if you attend the
meeting,  you may still choose to vote your shares  personally,  even though you
have already  returned a signed proxy.  Important  items to be acted upon at the
meeting  include the election of directors and  ratification of the selection of
independent accountants.

     We  sincerely  hope  you  will be able to  attend  and  participate  in the
Company's 1998 Annual  Meeting.  We welcome the opportunity to meet with many of
you and give you a firsthand report on the progress of your Company.


                                                   Sincerely yours,

                                                   /s/ Kevork S. Hovnanian
                                                   
                                                   KEVORK S. HOVNANIAN
                                                   Chairman of the Board


<PAGE>


                           HOVNANIAN ENTERPRISES, INC.

                             ----------------------
                    Notice of Annual Meeting of Shareholders
                                February 27, 1998

                             ----------------------

     NOTICE IS HEREBY GIVEN that the Annual Meeting of Shareholders of Hovnanian
Enterprises,  Inc. will be held on Tuesday, April 14, 1998, in the Board Room of
the American Stock Exchange, 13th Floor, 86 Trinity Place, New York, New York at
10:30 a.m. for the following purposes:

          1. The election of Directors of the Company for the ensuing  year,  to
     serve  until the next  Annual  Meeting of  Shareholders  of the Company and
     until their respective successors may be elected and qualified.

          2.  The  ratification  of  the  selection  of  Ernst  &  Young  LLP as
     independent accountants to examine financial statements for the Company for
     the year ended October 31, 1998.

          3. The  transaction of such other business as may properly come before
     the meeting and any adjournment thereof.

     Only  shareholders  of record at the close of business on February 19, 1998
are entitled to notice of and to vote at the meeting.

     Accompanying  this  Notice of Annual  Meeting  of  Shareholders  is a proxy
statement,  a form of proxy and the  Company's  Annual Report for the year ended
October 31, 1997.

     All  shareholders  are urged to attend  the  meeting in person or by proxy.
Shareholders  who do not expect to attend the meeting are requested to complete,
sign and date the  enclosed  proxy and return it promptly in the  self-addressed
envelope provided.

                                            By order of the Board of Directors,
                                            PETER S. REINHART
                                                                 Secretary

February 27, 1998

- --------------------------------------------------------------------------------
     PLEASE INDICATE YOUR VOTING INSTRUCTIONS ON THE ENCLOSED PROXY CARD, DATE
AND SIGN IT, AND RETURN IT IN THE ENVELOPE PROVIDED. NO POSTAGE IS NECESSARY IF
MAILED IN THE UNITED STATES.
- --------------------------------------------------------------------------------

<PAGE>



                           HOVNANIAN ENTERPRISES, INC.
                                  10 Highway 35
                                  P.O. Box 500
                           Red Bank, New Jersey 07701


                                 ---------------
                                 PROXY STATEMENT
                                 ---------------


General

     The accompanying  proxy is solicited on behalf of the Board of Directors of
Hovnanian  Enterprises,  Inc. (the  "Company")  for use at the Annual Meeting of
Shareholders referred to in the foregoing notice and at any adjournment thereof.
It is expected  that this Proxy  Statement  and the  accompanying  proxy will be
mailed  commencing  February 27, 1998 to each shareholder  entitled to vote. The
Company's  Annual  Report for the year ended October 31, 1997  accompanies  this
Proxy Statement.

     Shares  represented  by  properly  executed  proxies,  if such  proxies are
received  in time  and not  revoked,  will  be  voted  in  accordance  with  the
specifications  thereon. If no specifications are made, the persons named in the
accompanying  proxy  will vote such proxy for the Board of  Directors'  slate of
Directors,  for the  ratification of selected  independent  accountants,  and as
recommended by the Board of Directors  unless contrary  instructions  are given.
Any person executing a proxy may revoke it at any time before it is exercised by
delivering  written  notice of  revocation to the Secretary of the Company or by
voting in person at the meeting.

                     VOTING RIGHTS AND SECURITY OWNERSHIP OF
                    CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

     The record date for the  determination of shareholders  entitled to vote at
the meeting is the close of business on February 19, 1998. On February 19, 1998,
the voting securities of the Company outstanding  consisted of 14,048,466 shares
of Class A Common Stock, each share entitling the holder thereof to one vote and
7,741,187  shares of Class B Common  Stock,  each  share  entitling  the  holder
thereof to ten votes.

     Other than as set forth in the table below,  there are no persons  known to
the  Company  to  own  beneficially  shares  representing  more  than  5% of the
Company's Class A Common Stock or Class B Common Stock.


                                       1

<PAGE>


     The  following  table sets forth as of February 19, 1998 the Class A Common
Stock  and  Class B  Common  Stock  of the  Company  beneficially  owned by each
Director and nominee for Director,  by all Directors and officers of the Company
as a group (including the named individuals) and holders of more than 5%:

<TABLE>
<CAPTION>
                                                         Class A Common Stock          Class B Common Stock
                                                      ----------------------------  ---------------------------
                                                        Amount and                    Amount and
                                                         Nature of                     Nature of
               Directors, Nominees and                  Beneficial       Percent      Beneficial      Percent
               Holders of More Than 5%                 Ownership(1)   of Class(2)    Ownership(1)   of Class(2)
             ---------------------------              --------------  -----------   --------------  -----------
<S>                                                      <C>              <C>           <C>              <C>  
      Kevork S. Hovnanian(3)(5) .................        5,653,737        40.2%         5,843,837        75.5%
      Ara K. Hovnanian(4) .......................        1,467,894        10.2%         1,234,096        15.5%
      Paul W. Buchanan ..........................           37,687          .3%            21,480          .3%
      Arthur M. Greenbaum .......................            1,500           --             1,500           --
      Desmond P. McDonald .......................            3,750           --             3,750           --
      Peter S. Reinhart .........................           35,568          .2%            16,955          .2%
      J. Larry Sorsby ...........................           62,160          .4%            21,840          .3%
      Stephen D. Weinroth .......................            2,250           --             2,250           --
      Tweedy, Browne Company L.P. (6) ...........          763,821         5.4%                --           --
      All Directors and officers as a group
            (10 persons) ........................        8,154,559        55.7%         7,198,760        89.3%
</TABLE>

- -------
Notes:
(1)  The figures in the table in respect of Class A Common  Stock do not include
     the  shares of Class B Common  Stock  beneficially  owned by the  specified
     persons,  which shares of Class B Common Stock are  convertible at any time
     on a share for share  basis to Class A Common  Stock.  The  figures  in the
     table represent  beneficial ownership (including ownership of 554,060 Class
     A Common Stock Options and 320,940 Class B Common Stock Options,  currently
     exercisable or  exercisable  within 60 days) and sole voting power and sole
     investment power except as noted in notes (3), (4) and (5) below.
(2)  Based upon the number of shares outstanding plus options for such director,
     nominee or holder.
(3)  Includes 317,812 shares of Class A Common Stock and 320,012 shares of Class
     B Common Stock as to which Kevork S.  Hovnanian has shared voting power and
     shared investment power.  Kevork S. Hovnanian's  address is 10 Hwy 35, P.O.
     Box 500, Red Bank, New Jersey 07701.
(4)  Includes 35,217 shares of Class A Common Stock and 60,417 shares of Class B
     Common  Stock as to which Ara K.  Hovnanian  has  shared  voting  power and
     shared investment power. Ara K. Hovnanian's  address is 10 Hwy 35, P.O. Box
     500, Red Bank, New Jersey 07701.
(5)  Includes  2,829,413  shares of Class B Common  Stock  held by the Kevork S.
     Hovnanian Family Limited  Partnership,  a Connecticut  limited  partnership
     (the "Limited Partnership"), beneficial ownership of which is disclaimed by
     Kevork S. Hovnanian.  Kevork S. Hovnanian's  wife,  Sirwart  Hovnanian,  as
     trustee of the  Sirwart  Hovnanian  1994  Marital  Trust,  is the  Managing
     General  Partner of the Limited  Partnership and as such has the sole power
     to vote and  dispose  of the  shares  of Class B Common  Stock  held by the
     Limited  Partnership.  Also includes 279,562 shares of Class A Common Stock
     and  264,562  shares  of  Class  B  Common  Stock  held  in  trust  for Mr.
     Hovnanian's daughter over which Sirwart Hovnanian,  as trustee, shares with
     her daughter the power to dispose of and vote. In addition, includes 18,250
     shares of Class A Common  Stock and 55,450  shares of Class B Common  Stock
     held in  trust  for  Mr.  Hovnanian's  grandchildren,  over  which  Sirwart
     Hovnanian,  as trustee,  has sole power to dispose of and vote and includes
     20,000 shares of Class A Common Stock held in the name of Sirwart Hovnanian
     over  which  she has sole  power to  dispose  of and  vote.  Mr.  Hovnanian
     disclaims  beneficial  ownership of the shares  described in the  preceding
     three sentences.
(6)  Based  solely upon  information  contained  in a statement  or Schedule 13D
     filed with the  Securities  and  Exchange  Commission  as of May 16,  1997,
     Address: 52 Vanderbilt Ave., N.Y.C., N.Y., 10017.

             SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

     Section 16(a) of the Securities Exchange Act of 1934, as amended,  requires
the  Company's  executive  officers,  directors,  persons  who own more than ten
percent of a registered  class of the Company's  equity  securities  and certain
entities associated with the foregoing  ("Reporting Persons") to file reports of
ownership and changes in ownership on Forms 3, 4 and 5 with the  Securities  and
Exchange  Commission  (the "SEC") and the 

                                       2

<PAGE>

American Stock Exchange (the "ASE"). These Reporting Persons are required by SEC
regulation  to furnish the Company with copies of all Forms 3, 4 and 5 they file
with the SEC and the ASE. Based solely on the Company's  review of the copies of
such forms it has received, the Company knows of no failure to file.

                              ELECTION OF DIRECTORS

     The Company's  By-laws provide that the Board of Directors shall consist of
nine Directors who shall be elected annually by the shareholders.  The Company's
Certificate of Incorporation requires that, at any time when any shares of Class
B Common Stock are outstanding, one-third of the Directors shall be independent.
The  following  persons are  proposed as Directors of the Company to hold office
until  the next  Annual  Meeting  of  Shareholders  and until  their  respective
successors  have been duly elected and  qualified.  In the event that any of the
nominees for Directors should become unavailable, it is intended that the shares
represented by the proxies will be voted for such substitute  nominees as may be
nominated by the Board of Directors, unless the number of Directors constituting
a full Board of  Directors  is  reduced.  The  Company has no reason to believe,
however,  that any of the  nominees  is, or will be,  unavailable  to serve as a
Director.

<TABLE>
<CAPTION>
                                                                                Year First
                                                                                 Became a
            Name               Age               Company Affiliation             Director
           ------             ----              ---------------------           ----------
<S>                            <C>           <S>                                   <C> 
Kevork S. Hovnanian ......     74            Chairman of the Board, and            1967
                                               Director of the Company.
Ara K. Hovnanian .........     40            President, Chief Executive            1981
                                               Officer and Director
                                               of the Company.
Paul W. Buchanan .........     47            Senior Vice President--               1982
                                               Corporate Controller and
                                               Director of the Company.
Arthur M. Greenbaum ......     72            Director of the Company.              1992
Desmond P. McDonald ......     70            Director of the Company.              1982
Peter S. Reinhart ........     47            Senior Vice President and             1981
                                               General
                                               Counsel/Secretary
                                               and  Director  of the Company.
J. Larry Sorsby ..........     42            Senior Vice President,                1997
                                               Treasurer and Chief
                                               Financial Officer and Director
                                               of the Company.
Stephen D. Weinroth ......     59            Director of the Company.              1982
</TABLE>            

     Mr. K.  Hovnanian  founded the  predecessor  of the Company in 1959 and has
served as Chairman of the Board since its initial  incorporation in 1967. Mr. K.
Hovnanian  was also Chief  Executive  Officer of the  Company  from 1967 to July
1997.


                                       3
<PAGE>


     Mr. A.  Hovnanian was appointed  President in April 1988,  after serving as
Executive Vice President from March 1983. He has also served as Chief  Executive
Officer since July 1997. Mr. A. Hovnanian is the son of Mr. K. Hovnanian.

     Mr. Buchanan has been Senior Vice President -- Corporate  Controller  since
May 1990.

     Mr. Greenbaum has been a senior partner of Greenbaum,  Rowe, Smith, Ravin &
Davis, a law firm since 1953. Mr. Greenbaum qualifies as an independent Director
as defined in the Company's Certificate of Incorporation.

     Mr.  McDonald was a Director of Midlantic  Bank N.A. from 1976 to December,
1995,  Executive  Committee  Chairman of Midlantic Bank N.A. from August 1992 to
December,  1995 and was President of Midlantic Bank N.A. from 1976 to June 1992.
He was also a Director of Midlantic  Corporation to December,  1995 and was Vice
Chairman of  Midlantic  Corporation  from June 1990 to July 1992.  Mr.  McDonald
qualifies as an independent Director as defined in the Company's  Certificate of
Incorporation.

     Mr. Reinhart has been Senior Vice President and General Counsel since April
1985. He was elected Secretary of the Company in February 1997.

     Mr.  Sorsby  was  appointed  Senior  Vice  President,  Treasurer  and Chief
Financial Officer of the Company in February,  1996 after serving as Senior Vice
President-Finance/Treasurer of the Company since March 1991.

     Mr.  Weinroth  is  Chairman  of the  Board  of Core  Laboratories  N.V.,  a
publicly-owned  worldwide oil field services and  manufacturing  company.  He is
also a senior partner in Andersen, Weinroth & Co., L.P. a merchant banking firm.
He has held such positions  since 1994 and the beginning of 1996,  respectively.
From  November  1993  until  December  1995,  he was  Co-Chairman  and  Co-Chief
Executive  Officer  of VETTA  Sports,  Inc.,  a supplier  of  bicycle  parts and
accessories.  From 1989 to the present, Mr. Weinroth has been Co-Chairman of the
Board of Directors and Chairman of the Investment  Committee of First  Brittania
N.V., an  international  buyout firm. Mr.  Weinroth  qualifies as an independent
Director as defined in the Company's Certificate of Incorporation.

Meetings of Board of Directors

     The members of the Audit  Committee of the Board of  Directors  are Messrs.
McDonald and  Weinroth.  The Audit  Committee is chaired by Mr.  McDonald and is
responsible for reviewing and approving the scope of the annual audit undertaken
by the  Company's  independent  accountants  and meeting with them to review the
results of their work as well as their recommendations.  The Audit Committee has
direct access to the Company's independent accountants and also reviews the fees
of  independent  accountants  and  recommends  to the  Board  of  Directors  the
appointment of independent accountants.

     The Internal  Audit Manager for the Company  reports  directly to the Audit
Committee on, among other things, the Company's  compliance with certain Company
procedures  which are  designed  to enhance  management's  consideration  of all
aspects of major  transactions  involving the Company.  The Audit  Committee has
direct  control over  staffing,  including  compensation,  of the internal audit
department. The Company's Chief Accounting Officer reports directly to the Audit
Committee on significant accounting


                                       4
<PAGE>

issues. During the year ended October 31, 1997 the Audit Committee met twice.

     The Compensation  Committee consists of Messrs.  McDonald and Weinroth. The
Compensation  Committee  is currently  chaired by Mr.  Weinroth and is active in
reviewing salaries, bonuses and other forms of compensation for officers and key
employees of the Company, in establishing salaries and in other compensation and
personnel  areas as the Board of Directors from time to time may request.  For a
discussion of the criteria  utilized and factors  considered by the Compensation
Committee in reviewing and establishing executive  compensation,  see "Report of
the Compensation  Committee"  below.  During the year ended October 31, 1997 the
Compensation Committee met once.

     The Company has no  executive  or  nominating  committees.  Procedures  for
nominating  persons for election to the Board of Directors  are contained in the
Company's Bylaws.

     During the year ended  October 31, 1997 the Board of  Directors  held three
regularly  scheduled  meetings.  In addition,  the directors  considered Company
matters  and had  numerous  communications  with the  Chairman  of the  Board of
Directors and others wholly apart from the formal meetings.

Director Compensation

     Each  director  who is not an  officer of the  Company  is paid  $2,000 per
regularly scheduled meeting, $1,000 for each committee meeting attended,  $2,000
for special  meetings  attended and a bonus.  All directors are  reimbursed  for
expenses related to his attendance at Board of Directors and committee meetings.
During the year ended  October 31, 1997,  Mr.  McDonald  received  $10,000,  Mr.
Greenbaum  received $6,000 and Mr. Weinroth received $10,000.  No bonus was paid
for the year ended 10/31/97.

                      RATIFICATION OF THE SELECTION OF AND
                    RELATIONSHIP WITH INDEPENDENT ACCOUNTANTS

     The selection of independent accountants to examine financial statements of
the Company made  available or transmitted  to  shareholders  and filed with the
Securities and Exchange  Commission for the year ended October 31, 1998 is to be
submitted to the meeting for  ratification.  Ernst & Young LLP has been selected
by the Board of Directors of the Company to examine such financial statements.
     
     The Company has been  advised  that a  representative  of Ernst & Young LLP
will attend the Annual Meeting to respond to  appropriate  questions and will be
afforded the opportunity to make a statement if the representative so desires.


                                       5

<PAGE>

                             EXECUTIVE COMPENSATION


Summary Compensation Table

     The following  table  summarizes  the  compensation  paid or accrued by the
Company  for  the  chief  executive  officer  and the  other  four  most  highly
compensated executives during the years ended October 31, 1997, 1996 and 1995.

Long-Term Compensation

<TABLE>
<CAPTION>
                                                                          ------------------------------
                                                 Annual Compensation                 Awards
                                            --------------------------    ------------------------------
                                                                                      Number of
                                                                  Other               Securities             All
                                    Year                         Annual   Restricted  Underlying            Other
                                     or                          Compen-    Stock      Options/    LTIP    Compen-
     Name and Principal Position   Period   Salary    Bonus(1)  sation(2)   Awards      SARs(3)   Payouts sation(4)
   ------------------------------  -------  -------- ---------  --------- ----------  ---------  -------- --------
<S>                                  <C>    <C>       <C>          <C>       <C>        <C>        <C>    <C>
Kevork S. Hovnanian .............    1997   $778,485  $       0    $0        $0              0     N/A    $10,621 
   Chairman of the Board,            1996   $786,067  $ 200,000    $0        $0              0     N/A    $10,115 
   and Director of the Company       1995   $739,335  $ 200,000    $0        $0              0     N/A    $ 9,885 
                                                                                                                  
                                                                                                                  
Ara K. Hovnanian ................    1997   $713,419  $       0    $0        $0         75,000     N/A    $10,992 
   President, Chief Executive        1996   $678,610  $ 200,000    $0        $0              0     N/A    $10,481 
   Officer and Director              1995   $678,182  $ 200,000    $0        $0         50,000     N/A    $10,270 
   of the Company                                                                                                 
                                                                                                                  
John J. Schimpf .................    1997   $256,991  $       0    $0        $0         25,000     N/A    $24,467 
   Executive Vice President          1996   $245,360  $ 100,006    $0        $0              0     N/A    $17,745 
   and Director of the               1995   $213,638  $  74,139    $0        $0         25,000     N/A    $19,937 
   Company                                                                                                        
                                                                                                                  
J. Larry Sorsby .................    1997   $205,655      $   0    $0        $0         20,000     N/A    $14,500 
   Senior Vice President,            1996   $198,836  $  69,997    $0        $0              0     N/A    $14,349 
   Treasurer and Chief               1995   $185,202  $  63,000    $0        $0         20,000     N/A    $16,158 
   Financial Officer and                                                                                          
   Director of the Company                                                                                        
                                                                                                                  
Peter S. Reinhart ...............    1997   $159,484  $       0    $0        $0         10,000     N/A    $14,991 
   Senior Vice President/            1996   $156,804  $  46,500    $0        $0              0     N/A    $12,822 
   General Counsel and               1995   $152,481  $  45,119    $0        $0         15,000     N/A    $13,998 
   Director of the Company                                                                                        
                                                                                       
</TABLE>

- ----------
Notes:
(1)  Includes awards not paid until after year end.
(2)  Includes  perquisites  and other  personal  benefits  unless the  aggregate
     amount is lesser than either  $50,000 or 10% of the total of annual  salary
     and bonus reported for the named executive officer.
(3)  The Company does not have a stock appreciation right ("SAR") program.
(4)  Includes  accruals under the Company's  savings and  investment  retirement
     plan (the "Retirement  Plan"),  deferred  compensation  plan (the "Deferred
     Plan") and term life  insurance  premiums  for each of the named  executive
     officers for the year ended October 31, 1997 as follows:

                              Retirement    Deferred        Term
                                 Plan         Plan        Insurance       Total
                              ----------    --------      ---------      -------
K. Hovnanian ...........       $10,250       $     0       $   371       $10,621
A. Hovnanian ...........       $10,250       $     0       $   742       $10,992
Schimpf ................       $10,250       $13,578       $   639       $24,467
Sorsby .................       $ 7,125       $ 6,865       $   510       $14,500
Reinhart ...............       $10,250       $ 4,345       $   396       $14,991


                                       6
<PAGE>


Option Grants in Last Fiscal Year

     The following table provides information on option grants in fiscal 1997 to
the named executive officers.

<TABLE>
<CAPTION>
                                                                                                                  
                                                       Individual Grants                       Potential          
                                       -----------------------------------------------     Realized Value at      
                                                     % of Total                             Assumed Annual        
                                          Number of    Options  Exercise                 Rates of Stock Price     
                                         Securities  Granted to  or Base                     Appreciation         
                                         Underlying   Employees   Price                   for Option Term(1)      
                                           Options    in Fiscal    Per    Expiration  --------------------------- 
        Name                               Granted      1997      Share      Date          5%            10%      
        ----                            -----------  --------- --------- ----------- ------------  ------------  
<S>                                         <C>          <C>      <C>       <C>         <C>          <C>          
Kevork S. Hovnanian ...............              0       N/A       N/A        N/A          N/A          N/A       
Ara K. Hovanian ...................         75,000      42.7%     $6.50     2/13/07     $306,586     $776,949     
John J. Schimpf ...................         25,000      14.3%     $6.50     2/13/07     $102,195     $258,983     
J. Larry Sorsby ...................         20,000      11.4%     $6.50     2/13/07     $ 81,756     $207,187     
Peter S. Reinhart .................         10,000       5.7%     $6.50     2/13/07     $ 40,878     $103,593     
</TABLE>

- ----------
Note:
(1)  The  potential  realizable  value is  reported  net of the option  exercise
     price,  but before income taxes  associated  with  exercise.  These amounts
     represent  assumed annual  compounded  rates of  appreciation of 5% and 10%
     only from the date of grant to the end of the option. Actual gains, if any,
     on stock option  exercises are dependent on the future  performance  of the
     Company's Class A Common Stock,  overall stock market  conditions,  and the
     optionee's  continued  employment  through the vesting period.  The amounts
     reflected in this table may not necessarily be achieved.

Aggregated  Option  Exercises  During the Year Ended October 31, 1997 and Option
Values at October 31, 1997

     The following  table provides  information on option  exercises  during the
year ended  October 31, 1997 by the named  executive  officers  and the value of
such officers' unexercised options at October 31, 1997.

<TABLE>
<CAPTION>
                                                           Securities Underlying
                                                           Number of Unexercised      Value of Unexercised
                                    Shares                       Options at           In-the-Money Options at
                                   Acquired                 October 31, 1997(1)        October 31, 1997(1)
                                      On         Value      -------------------        -------------------
             Name                  Exercise    Realized  Exercisable  Unexercisable   Exercisable  Unexercisable
            -------                ---------   --------------------- --------------  ------------ --------------
<S>                                     <C>       <C>      <C>            <C>          <C>             <C>    
Kevork S. Hovnanian ...........         0         $0        None           None           N/A            N/A
Ara K. Hovnanian ..............         0         $0       553,333        91,667       $440,807        $17,904
John J. Schimpf ...............         0         $0        76,667        33,333       $165,834        $13,541
J. Larry Sorsby ...............         0         $0        69,333        26,667       $ 70,229        $10,834
Peter S. Reinhart .............         0         $0        49,000        15,000       $ 71,750        $ 8,125
</TABLE>

- ----------
Note:
(1)  The closing  price of the Class A Common  Stock on the last  trading day of
     October, 1997 on the American Stock Exchange was $7.4375.

Ten-Year Option Repricings

     For the year ended  October 31, 1997,  there was no adjustment or amendment
to the exercise price of the stock options previously awarded.

Report of the Compensation Committee

     The  Compensation   Committee  is  charged  with  the   responsibility   of
determining the cash and other incentive compensation, if any, to be paid to the
Company's  executive  officers and key  employees.  The amount and nature of the
compensation  received by the 


                                        7
<PAGE>


Company's  executives  during the year ended October 31, 1997 was  determined in
accordance with the compensation program and policies described below.

     The  executive  compensation  program is designed  to  attract,  retain and
reward highly qualified  executives  while  maintaining a strong and direct link
between executive pay, the Company's financial performance and total shareholder
return. The executive compensation program contains three major components: base
salaries, annual bonuses and stock options.

     Base Salary

     The Compensation  Committee  believes that, due to the Company's success in
its principal  markets,  other  companies  seeking  proven  executives  may view
members of the Company's highly experienced executive team as potential targets.
The base salaries paid to the Company's executive officers during the year ended
October  31,  1997  generally  were  believed to be  necessary  to retain  their
services.

     Base salaries,  including that of Mr. K. Hovnanian,  the Company's Chairman
of the Board, are reviewed annually and are adjusted based on the performance of
the executive, any increased responsibilities assumed by the executive,  average
salary  increases  or  decreases  in the industry and the going rate for similar
positions at comparable  companies.  Mr. K. Hovnanian set the year ended October
31, 1997 base  salaries of the  Company's  executive  officers.  Each  executive
officer's  base  salary,  including  the base  salary of Mr. K.  Hovnanian,  was
reviewed  in  accordance   with  the  above  criteria  by  the  members  of  the
Compensation Committee and thereafter approved.

     Annual Bonus Program

     The  Company  maintains  an annual  bonus  program  under  which  executive
officers and other key management  employees  have the  opportunity to earn cash
bonuses.  The annual bonus program is intended to motivate and reward executives
for the achievement of individual  performance objectives and for the attainment
by the Company of strategic and financial performance goals, including levels of
return on equity.
 
     The bonus  program for Mr. K.  Hovnanian,  Chairman of the Board and Mr. A.
Hovnanian, President and Chief Executive Officer pays a fixed amount bonus based
on the  Company's  Return  on  Equity  ("ROE").  All  other  executive  officers
participate in a plan based on ROE but instead of receiving a fixed amount, they
receive a percentage of their base salary.  As the Company's ROE reaches  higher
targeted levels,  the bonus percentage of salary  increases.  For the year ended
October 31, 1997, the Company's  executives did not receive a bonus based on the
Company's overall ROE being negative.

     The  Company's  annual  bonus  program  is  designed  to be  cost  and  tax
effective.  Accordingly,  in light of recent  federal tax law changes  under the
Omnibus  Budget  Reconciliation  Act of 1993,  the  bonus  plan  for  executives
receiving  compensation  in excess of $1,000,000 was approved by shareholders at
the April 15, 1996 Annual Meeting of Shareholders  and reflects the Compensation
Committee's policies of maximizing corporate tax deductions, wherever feasible.



                                       8
<PAGE>


     Stock Option Plan

     The Option Plan  established by the Board of Directors is intended to align
the interests of the Company's executives and shareholders in the enhancement of
shareholder  value.  The ultimate  value  received by option holders is directly
tied to increases in the  Company's  stock price and,  therefore,  stock options
serve to closely link the interests of management and  shareholders and motivate
executives to make  decisions  that will serve to increase the  long-term  total
return to  shareholders.  Additionally,  grants  under the Option  Plan  include
vesting and termination  provisions  which the Compensation  Committee  believes
will encourage option holders to remain employees of the Company.

     The Option Plan is administered by the Compensation Committee.  See "Option
Grants in Last Fiscal  Year"  above.  No member of the  Compensation  Committee,
while a member, is eligible to participate in the Option Plan.
 
                                             COMPENSATION COMMITTEE
                                             Stephen D. Weinroth
                                             Desmond P. McDonald

Compensation Committee Interlocks and Insider Participation

     Mr. Weinroth is Chairman of the Compensation  Committee which also includes
Mr. McDonald.  Both Messrs. McDonald and Weinroth are non-employee directors and
were never officers or employees of the Company. See "CERTAIN  TRANSACTIONS" for
information concerning Mr. Greenbaum's business relationship with the Company.

Performance Graph

     The following  graph compares on a cumulative  basis the yearly  percentage
change  over the five  year  period  ending  October  31,  1997 in (i) the total
shareholder  return on the  Class A Common  Stock of the  Company  with (ii) the
total return on the Standard & Poor's 500  Composite  Stock Price Index and with
(iii) the total shareholder  return on the common stocks of a peer group of nine
companies.  Such yearly  percentage change has been measured by dividing (i) the
sum of (a) the amount of dividends for the measurement period, assuming dividend
reinvestment,  and (b) the price per share at the end of the measurement  period
less the price per share at the beginning of the measurement period, by (ii) the
price per share at the beginning of the  measurement  period.  The price of each
unit has been set at $100 on October 31, 1992 for the  preparation of the graph.
The peer group index is  composed of the  following  peer  companies:  Hovnanian
Enterprises, Inc., Centex Corporation, PHM Corporation,  Standard Pacific Corp.,
The Ryland Group,  Inc., MDC Holdings,  Inc., Toll Brothers,  Inc.,  Kaufman and
Broad Home Corporation, and Lennar Corporation.
   

                                       9
<PAGE>



     Note:  The stock  price  performance  shown on the  following  graph is not
necessarily indicative of future price performance.

 Comparison of Five-Year Cumulative Total Return of Hovnanian Enterprises, Inc.,
                    the S&P 500 Index and a Peer Group Index
                                  (October 31)


 [THE FOLLOWING TABLE WAS REPRESENTED BY A LINE CHART IN THE PRINTED MATERIAL.]


Date           Hovnanian Enterprises, Inc.        S&P 500        Peer Group
- ----           ---------------------------        -------        ----------
Oct. 92                  $100.00                  $100.00          $100.00
Oct. 93                  $186.84                  $111.74          $138.57
Oct. 94                  $ 63.16                  $112.82          $ 82.30
Oct. 95                  $ 75.00                  $138.89          $106.69
Oct. 96                  $ 63.16                  $168.43          $ 97.06
Oct. 97                  $ 78.29                  $218.44          $156.08


                              CERTAIN TRANSACTIONS

     The  Company's  Board of Directors has adopted a general  policy  providing
that it will not make loans to  officers  or  directors  of the Company or their
relatives  at an interest  rate less than the  interest  rate at the date of the
loan on six month U.S. Treasury Bills, that the aggregate of such loans will not
exceed  $2,000,000  at any one time,  and that such loans will be made only with
the  approval of the members of the  Company's  Board of  Directors  who have no
interest  in the  transaction.  At October  31,  1997,  loans  under this policy
amounted to $1,889,000.  Notwithstanding  the policy stated above,  the Board of
Directors of the Company  concluded that the following  transactions were in the
best interests of the Company.

     The  Company  provides  property  management  services  to various  limited
partnerships  including one  partnership in which Mr. A.  Hovnanian,  President,
Chief Executive Officer and a Director of the Company,  is general partner,  and
members of his family and  certain  officers  and  directors  of the Company are
limited partners.  At October 31, 1997, no amounts were due the Company by these
partnerships.

     Mr. Arthur Greenbaum is a senior partner of Greenbaum, Rowe, Smith, Ravin &
Davis,  a law firm  retained  by the Company  during the year ended  October 31,
1997.


                                       10
<PAGE>


                                     GENERAL

     The expense of this solicitation is to be borne by the Company. The Company
may also  reimburse  persons  holding  shares in their  names or in the names of
their nominees for their expenses in sending proxies and proxy material to their
principals.

     Unless otherwise  directed,  the persons named in the accompanying  form of
proxy  intend to vote all proxies  received by them in favor of the  election of
nominees to the Board of Directors  of the Company  named herein and in favor of
the ratification of selected independent accountants.  All proxies will be voted
as specified.

     Each share of Class A Common Stock  entitles the holder thereof to one vote
and each share of Class B Common Stock entitles the holder thereof to ten votes.
Votes of Class A Common Stock and Class B Common Stock will be counted  together
without regard to class and will be certified by the Inspectors of Election, who
are  employees of the Company.  Notwithstanding  the  foregoing,  the  Company's
Certificate  of  Incorporation  provides that each share of Class B Common Stock
held,  to  the  extent  of  the  Company's  knowledge,  in  nominee  name  by  a
stockbroker,  bank or  otherwise  will be  entitled  to only one vote per  share
unless the Company is satisfied that such shares have been held,  since the date
of  issuance,  for the benefit or account of the same  beneficial  owner of such
shares  or any  permitted  transferee.  Beneficial  owners  of shares of Class B
Common  Stock held in nominee  name  wishing to cast ten votes for each share of
such  stock  must (i)  obtain  from  their  nominee a proxy  card  designed  for
beneficial  owners of Class B Common Stock,  (ii) complete the  certification on
such card and (iii) execute the card and return it to their nominee. The Company
has  also  supplied  nominee  holders  of Class B Common  Stock  with  specially
designed proxy cards to accommodate  the voting of the Class B Common Stock.  In
accordance with the Company's  Certificate of  Incorporation,  shares of Class B
Common  Stock held in nominee  name will be entitled to ten votes per share only
if the  beneficial  owner proxy card or the nominee  proxy card relating to such
shares is properly  completed  and received by Boston  EquiServe,  the Company's
transfer  agent,  not less than 3 nor more than 20 business  days prior to April
14,  1998.  Completed  proxy  cards  should be sent to P.O.  Box  9381,  Boston,
Massachusetts 02266-9381, Attention: Proxy Department.

     All items to be acted upon at this Annual Meeting of  Shareholders  will be
determined by a majority of the votes cast. Mr. K. Hovnanian and certain members
of his family have informed the Company that they intend to vote in favor of all
proposals submitted on behalf of the Company. Because of the voting power of Mr.
K. Hovnanian and such members of his family, all of the foregoing  proposals are
assured passage.

     Management  does not intend to present any  business  at the meeting  other
than  that  set  forth  in  the   accompanying   Notice  of  Annual  Meeting  of
Shareholders, and it has no information that others will do so. If other matters
requiring the vote of the shareholders  properly come before the meeting and any
adjournments  thereof,  it  is  the  intention  of  the  persons  named  in  the
accompanying  form of proxy to vote the proxies held by them in accordance  with
their judgment on such matters.


                                       11
<PAGE>


                          SHAREHOLDER PROPOSALS FOR THE
                               1999 ANNUAL MEETING

     Shareholder  proposals for inclusion in the proxy materials  related to the
1999  Annual  Meeting of  Shareholders  must be received by the Company no later
than November 30, 1998.


                                        By Order of the Board of Directors
                                        HOVNANIAN ENTERPRISES, INC.

Red Bank, New Jersey
February 27, 1998


                                       12
<PAGE>


                                   DETACH HERE


                                      PROXY


                           HOVNANIAN ENTERPRISES, INC.


                              Class B Common Stock


           This Proxy is Solicited on Behalf of the Board of Directors



     The undersigned hereby constitutes and appoints Kevork S. Hovnanian, Ara K.
Hovnanian and Desmond P. McDonald,  and each of them, his true and lawful agents
and  proxies  with  full  power  of  substitution  in  each,  to  represent  the
undersigned at the Annual Meeting of Shareholders of HOVNANIAN ENTERPRISES, INC.
to be held in the  Boardroom  of the American  Stock  Exchange,  13th Floor,  86
Trinity  Place,  New York, New York, at 10:30 A.M. on April 14, 1998, and at any
adjournments  thereof,  upon the  matters set forth in the notice of meeting and
Proxy  Statement  dated  February 27, 1998 and upon all other  matters  properly
coming before said meeting.





                                                                    -----------
                   CONTINUED AND TO BE SIGNED ON REVERSE SIDE       SEE REVERSE
                                                                       SIDE    
                                                                    -----------

                                   DETACH HERE
- --------------------------------------------------------------------------------

|X|  Please mark
     votes as in
     this example.


     This proxy when properly executed will be voted (1) for the election of the
     nominees  of the  Board  of  Directors;  (2)  for the  ratification  of the
     selection of Ernst & Young LLP as independent  accountants;  and (3) on any
     other matters in accordance  with the discretion of the named attorneys and
     agents, if no instructions to the contrary are indicated in items (1), (2),
     and (3).

     1.   Election of Directors

          Nominees: K. Hovnanian,  A. Hovnanian,  P. Buchanan, A. Greenbaum,  D.
          McDonald, P. Reinhart, J. Sorsby, S. Weinroth

               FOR       WITHHELD
               |_|         |_|


     |_| ______________________________________
         For all nominees except as noted above


     2.   Ratification  of the  selection  of Ernst & Young  LLP as  independent
          accountants for the year ended October 31, 1998

               FOR       AGAINST        ABSTAIN
               |_|         |_|            |_|


     3.   In their  discretion,  upon other  matters as may properly come before
          the meeting.


     MARK HERE FOR ADDRESS CHANGE AND NOTE AT LEFT     |_|


     Please  mark,  sign,  date and  return the proxy  card  promplty  using the
     enclosed  envelope.  This  Proxy  must be signed  exactly  as name  appears
     hereon. Executors,  administrators,  trustees, etc., should give full title
     as such. If the signee is a corporation, please sign full corporate name by
     duly authorized officer.





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