FRIENDLY ICE CREAM CORP
SC 13G/A, 2000-02-10
EATING PLACES
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<PAGE>


                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                  SCHEDULE 13G

                                (Amendment No. 1)

                   Under the Securities Exchange Act of 1934*

                         Friendly Ice Cream Corporation
                         ------------------------------
                                (Name of Issuer)

                          Common Stock, $.01 par value
                          ----------------------------
                         (Title of Class of Securities)

                                    358497105
                                    ---------
                                 (CUSIP Number)

                                December 31, 1999
                                -----------------
             (Date of Event Which Requires Filing of this Statement)

     Check the appropriate box to designate the rule pursuant to which this
Schedule is filed:

                                 [ ] Rule 13d-1(b)
                                 [X] Rule 13d-1(c)
                                 [ ] Rule 13d-1(d)

*The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter the
disclosures provided in a prior cover page.

The information required on the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the Securities Exchange Act of
1934 ("Act") or otherwise subject to the liabilities of that section of the Act
but shall be subject to all other provisions of the Act (however, see the
Notes).



<PAGE>


- --------------------                                           -----------------
CUSIP No.  358497105                  13G                      Page 2 of 6 Pages
- --------------------                                           -----------------

- ---------- ---------------------------------------------------------------------
        1  NAME OF REPORTING PERSON
           S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

           Daniel S. Loeb

- ---------- ---------------------------------------------------------------------
        2  CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
                                                                         (a) [ ]
                                                                         (b) [ ]

- ---------- ---------------------------------------------------------------------
        3  SEC USE ONLY

- ---------- ---------------------------------------------------------------------
        4  CITIZENSHIP OR PLACE OF ORGANIZATION

           United States

- -------------------- ------ ----------------------------------------------------
                         5  SOLE VOTING POWER

                            None

                     ------ ----------------------------------------------------
     NUMBER OF           6  SHARED VOTING POWER
      SHARES
   BENEFICIALLY             512,000
     OWNED BY
       EACH
    REPORTING        ------ ----------------------------------------------------
      PERSON             7  SOLE DISPOSITIVE POWER
       WITH
                            None

                     ------ ----------------------------------------------------
                         8  SHARED DISPOSITIVE POWER

                            512,000

- ---------- ---------------------------------------------------------------------
        9  AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

           512,000

- ---------- ---------------------------------------------------------------------
       10  CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN
           SHARES*

- ---------- ---------------------------------------------------------------------
       11  PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

           6.8%

- ---------- ---------------------------------------------------------------------
       12  TYPE OF REPORTING PERSON*

           IN

- ---------- ---------------------------------------------------------------------

                      *SEE INSTRUCTION BEFORE FILLING OUT!


                                      -2-

<PAGE>


- --------------------                                           -----------------
CUSIP No.  358497105                  13G                      Page 3 of 6 Pages
- --------------------                                           -----------------

- ---------- ---------------------------------------------------------------------
        1  NAME OF REPORTING PERSON
           S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

           Third Point Management Company L.L.C.

- ---------- ---------------------------------------------------------------------
        2  CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
                                                                         (a) [ ]
                                                                         (b) [ ]

- ---------- ---------------------------------------------------------------------
        3  SEC USE ONLY

- ---------- ---------------------------------------------------------------------
        4  CITIZENSHIP OR PLACE OF ORGANIZATION

           Delaware

- -------------------- ------ ----------------------------------------------------
                         5  SOLE VOTING POWER

                            None

                     ------ ----------------------------------------------------
     NUMBER OF           6  SHARED VOTING POWER
      SHARES
   BENEFICIALLY             512,000
     OWNED BY
       EACH
    REPORTING        ------ ----------------------------------------------------
      PERSON             7  SOLE DISPOSITIVE POWER
       WITH
                            None

                     ------ ----------------------------------------------------
                         8  SHARED DISPOSITIVE POWER

                            512,000

- ---------- ---------------------------------------------------------------------
        9  AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

           512,000

- ---------- ---------------------------------------------------------------------
       10  CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN
           SHARES*


- ---------- ---------------------------------------------------------------------
       11  PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

           6.8%

- ---------- ---------------------------------------------------------------------
       12  TYPE OF REPORTING PERSON*

           00

- ---------- ---------------------------------------------------------------------

                      *SEE INSTRUCTION BEFORE FILLING OUT!


                                      -3-

<PAGE>



Item 1(a):        Name of Issuer:
- ---------         ---------------

                  Friendly Ice Cream Corporation (the "Company").

Item 1(b):        Address of Issuer's Principal Executive Offices:
- ---------         -----------------------------------------------

                  1855 Boston Road
                  Wilbraham, Massachusetts  01095

Items 2(a)        Name of Person Filing; Address of Principal
- ----------        -------------------------------------------
and 2(b):         Business Office:
- --------          ---------------

                  This statement is filed by and on behalf of (i) Daniel S.
                  Loeb, in his capacity as the managing member of Third Point
                  Management Company L.L.C. ("TPM") and (ii) TPM. The principal
                  business address of each reporting person is 277 Park Avenue,
                  27th Floor, New York, New York 10172.

                  The shares of Common Stock, par value $.01, of the Company
                  ("Common Stock") which are the subject of this statement are
                  held directly by the managed accounts for which TPM or
                  Mr. Loeb serve as discretionary investment manager
                  (collectively, the "Managed Accounts").

Item 2(c):        Citizenship:
- ---------         -----------

                  Mr. Loeb is a United States citizen.
                  TPM is a Delaware limited liability company.

Item 2(d):        Title of Class of Securities:
- ---------         ----------------------------

                  Common stock, par value $.01 per share.

Item 2(e):        CUSIP Number:
- ---------         ------------

                  358497105

Item 3:           If this statement is filed pursuant toss. 240.13d-1(c), check
- ------            -------------------------------------------------------------
                  this box.    [X]
                  --------

Items 4(a)-(c):   Ownership:
- --------------    ---------

                  As of the date of this statement:

                  (i) Mr. Loeb had beneficial ownership of 512,000 shares of
                  Common Stock by virtue of his position as the managing member
                  of TPM.  Such shares represent 6.8% of the issued and
                  outstanding Common Stock.  Mr. Loeb shares voting power and
                  dispositive power over such shares with TPM.

                  (ii) TPM had beneficial ownership of 512,000 shares of Common
                  Stock by virtue of its position as discretionary investment
                  manager to the Managed Accounts holding such shares of Common
                  Stock. Such shares represent 6.8% of the issued and
                  outstanding Common Stock.  TPM shares voting power and
                  dispositive power over such shares with Mr. Loeb.


                                      -4-

<PAGE>


                  The percentages used herein are calculated based upon the
                  7,495,122 shares of Common Stock stated to be issued and
                  outstanding as of October 25, 1999, as reflected in the
                  Company's Quarterly Report on Form 10-Q for the quarter
                  ended September 26, 1999.

Item 5:           Ownership of Five Percent or Less of a Class:
- ------            --------------------------------------------

                  Not Applicable.

Item 6:           Ownership of More than Five Percent on Behalf of Another
- ------            --------------------------------------------------------
                  Person:
                  ------

                  No person other than the Managed Accounts is known to have
                  the right to receive or the power to direct the receipt of
                  dividends from or the proceeds of sale of shares of Common
                  Stock, except that the respective shareholders, partners or
                  owners, as relevant, of the Managed Accounts have the right
                  to participate in the receipt of dividends from, or proceeds
                  upon the sale of, the shares of Common Stock held for their
                  respective accounts.

Item 7:           Identification and Classification of the
- ------            ----------------------------------------
                  Subsidiary Which Acquired the Security Being
                  --------------------------------------------
                  Reported on By the Parent Holding Company:
                  -----------------------------------------

                  Not Applicable.

Item 8:           Identification and Classification of
- ------            ------------------------------------
                  Members of the Group:
                  --------------------

                  Not Applicable.

Item 9:           Notice of Dissolution of Group:
- ------            ------------------------------

                  Not Applicable.

Item 10:          Certification:
- -------           -------------

                  By signing below each of the undersigned certifies that, to
                  the best of the undersigned's knowledge and belief, the
                  securities referred to above were not acquired and are not
                  held for the purpose of or with the effect of changing or
                  influencing the control of the issuer of the securities
                  and were not acquired and are not held in connection with or
                  as a participant in any transaction having that purpose or
                  effect.


                                      -5-

<PAGE>


                                    SIGNATURE
                                    ---------

     After reasonable inquiry and to the best of the undersigned's knowledge and
belief, each of the undersigned certifies that the information set forth in this
statement is true, complete and correct.

Dated: February 9, 2000


                                        THIRD POINT MANAGEMENT COMPANY L.L.C.



                                        By: /s/ Daniel S. Loeb
                                            ------------------------------
                                            Daniel S. Loeb
                                            Managing Member

                                            /s/ Daniel S. Loeb
                                            ------------------------------
                                            Daniel S. Loeb


                                      -6-



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