GOODYEAR TIRE & RUBBER CO /OH/
11-K, 1996-06-25
TIRES & INNER TUBES
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<PAGE>   1
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


                              ---------------------


                                    FORM 11-K


                 ANNUAL REPORT PURSUANT TO SECTION 15(d) OF THE
                 SECURITIES EXCHANGE ACT OF 1934 [FEE REQUIRED]

                   FOR THE FISCAL YEAR ENDED DECEMBER 31, 1995

                         COMMISSION FILE NUMBER: 1-1927


                              ---------------------


                       THE GOODYEAR TIRE & RUBBER COMPANY
                   EMPLOYEE SAVINGS PLAN FOR HOURLY EMPLOYEES
                            (FULL TITLE OF THE PLAN)


                              ---------------------



                       THE GOODYEAR TIRE & RUBBER COMPANY
                       (NAME OF ISSUER OF THE SECURITIES)

                             1144 EAST MARKET STREET
                             AKRON, OHIO 44316-0001
                (ADDRESS OF ISSUER'S PRINCIPAL EXECUTIVE OFFICE)



<PAGE>   2



                       THE GOODYEAR TIRE & RUBBER COMPANY
                   EMPLOYEE SAVINGS PLAN FOR HOURLY EMPLOYEES

ITEM 1.  Not applicable.

ITEM 2.  Not applicable.

ITEM 3.  Not applicable.

ITEM 4.  FINANCIAL STATEMENTS OF THE PLAN

         The Financial Statements of The Goodyear Tire & Rubber Company Employee
Savings Plan for Hourly Employees for the fiscal year ended December 31, 1995,
together with the report of Price Waterhouse LLP, independent accountants, are
attached to this Annual Report on Form 11-K as Annex A, and are by specific
reference incorporated herein and filed as a part of hereof. The Financial
Statements and the Notes thereto are presented in lieu of the financial
statements required by Items 1, 2 and 3 of Form 11-K and were prepared in
accordance with the financial reporting requirements of the Employee Retirement
Income Security Act of 1974.

EXHIBIT.  CONSENT OF INDEPENDENT ACCOUNTANTS (EXHIBIT NO. 23)

         Consent of Price Waterhouse LLP, independent accountants, to
incorporation by reference of their report set forth at page 2 of Annex A to
this Form 11-K in Registration Statement No. 33-65181 on Form S-8.


                                   SIGNATURES


         PURSUANT TO THE REQUIREMENTS OF THE SECURITIES EXCHANGE ACT OF 1934,
THE PLAN ADMINISTRATOR HAS DULY CAUSED THIS ANNUAL REPORT TO BE SIGNED BY THE
UNDERSIGNED THEREUNTO DULY AUTHORIZED.

                                     THE GOODYEAR TIRE & RUBBER COMPANY,
                                     PLAN ADMINISTRATOR OF THE GOODYEAR
                                     TIRE & RUBBER COMPANY EMPLOYEE
                                     SAVINGS PLAN FOR HOURLY EMPLOYEES



Dated:  June 25, 1996                By:  /s/ Richard W Hauman
                                        ---------------------------
                                              Richard W Hauman,
                                          Vice President and Treasurer

                                1

<PAGE>   3



                                                                         ANNEX A
                                                                              TO
                                                                       FORM 11-K



                       THE GOODYEAR TIRE & RUBBER COMPANY
                   EMPLOYEE SAVINGS PLAN FOR HOURLY EMPLOYEES

                                    * * * * *


                              FINANCIAL STATEMENTS

                                DECEMBER 31, 1995


<PAGE>   4




                       THE GOODYEAR TIRE & RUBBER COMPANY
                       ----------------------------------

                   EMPLOYEE SAVINGS PLAN FOR HOURLY EMPLOYEES
                   ------------------------------------------

                          INDEX TO FINANCIAL STATEMENTS
                          -----------------------------

                                DECEMBER 31, 1995
                                -----------------

<TABLE>
<CAPTION>

                                                                             Page
                                                                             ----
<S>                                                                       <C>
Report of independent accountants                                              2

Financial statements:

   Statement of net assets available for Plan benefits at
   December 31, 1995 and 1994                                                  3

   Statement of changes in net assets available for Plan
   benefits for the years ended December 31, 1995 and 1994                     3

   Notes to financial statements                                            4-11

</TABLE>

<PAGE>   5

Price Waterhouse LLP

                           Telephone (216) 781-3700


                        REPORT OF INDEPENDENT ACCOUNTANTS
                        ---------------------------------



June 18, 1996

To the Plan Administrator and Participants
of the Employee Savings Plan for Hourly
Employees (sponsored by The Goodyear Tire
& Rubber Company)


In our opinion, the accompanying statement of net assets available for plan
benefits and the related statement of changes in net assets available for plan
benefits present fairly, in all material respects, the net assets available for
benefits of the Employee Savings Plan for Hourly Employees (sponsored by The
Goodyear Tire & Rubber Company) at December 31, 1995 and 1994, and the changes
in net assets available for plan benefits for the years then ended, in
conformity with generally accepted accounting principles. These financial
statements are the responsibility of the Plan's management; our responsibility
is to express an opinion on these financial statements based on our audits. We
conducted our audits of these statements in accordance with generally accepted
auditing standards which require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements, assessing the
accounting principles used and significant estimates made by management, and
evaluating the overall financial statement presentation. We believe that our
audits provide a reasonable basis for the opinion expressed above.

Our audits were performed for the purpose of forming an opinion on the basic
financial statements taken as a whole. The Fund Information in the statement of
net assets available for plan benefits and the statement of changes in net
assets available for plan benefits is presented for purposes of additional
analysis rather than to present the net assets available for plan benefits and
changes in net assets available for plan benefits of each fund. The Fund
Information has been subjected to the auditing procedures applied in the audits
of the basic financial statements and, in our opinion, is fairly stated in all
material respects in relation to the basic financial statements taken as a
whole.



By: /s/ Price Waterhouse LLP
  --------------------------




                                        2

<PAGE>   6
<TABLE>
<CAPTION>

                                                                   THE GOODYEAR TIRE & RUBBER COMPANY
                                                               EMPLOYEE SAVINGS PLAN FOR HOURLY EMPLOYEES

                                               STATEMENT OF NET ASSETS AVAILABLE FOR PLAN BENEFITS, WITH FUND INFORMATION
                                                                                                             
(Dollars in Thousands)                                                DECEMBER 31, 1995                      
                                      --------------------------------------------------------------------   
                                                                                                             
                                                                       FUND INFORMATION                      
                                                  --------------------------------------------------------   
                                                     COMPANY     FIXED      STOCK                             
                                                     STOCK     INTEREST    EQUITY    BALANCED      LOAN       
                                          TOTAL      FUND       FUND        FUND       FUND        FUND    
                                      ----------  ---------- ----------  ---------- ---------- -----------   
<S>                                 <C>          <C>       <C>          <C>          <C>       <C>      
Plan's interest in master trust                                                                              
   representing total assets                                                                                 
   available for Plan benef           $   28,492  $    8,787 $   13,284  $    4,443 $      197 $    1,781   
                                      ==========  ========== ==========  ========== ========== ===========   
                                                                                                             
                                                                                                             
                    STATEMENT OF CHANGES IN NET ASSETS AVAILABLE FOR PLAN BENEFITS, WITH FUND INFORMATION    
                                                                                                             
                                                                      DECEMBER 31, 1995                      
                                      --------------------------------------------------------------------   
                                                                                                             
                                                                       FUND INFORMATION                      
                                                  --------------------------------------------------------   
                                                    COMPANY     FIXED      STOCK                             
                                                    STOCK      INTEREST    EQUITY    BALANCED      LOAN       
                                          TOTAL     FUND        FUND        FUND       FUND        FUND    
                                      ----------  ---------- ----------  ---------- ---------- -----------   
                                                                                                             
Increase in Assets:                                                                                          
   Contributions:                                                                                            
    Employer                          $      614  $      614 $        -  $        - $        - $         -    
    Employee                               1,982           -      1,471         497         14           -    
                                      ----------  ---------- ----------  ---------- ---------- -----------   
                                           2,596         614      1,471         497         14           -    
                                                                                                             
Investment income from                                                                                       
   Plan's interest in master trust         4,383       2,343        864       1,040         36         100    
                                                                                                             
Decrease in Assets:                                                                                          
   Benefits paid to participants                                                                             
    or their beneficiaries                   710         163        606         (46)       (24)         11    
   Administrative Expenses                     1           -          -           -          1           -    
                                      ----------  ---------- ----------  ---------- ---------- -----------   
                                             711         163        606         (46)       (23)         11    
                                                                                                             
Transfers:                                                                                                   
   Transfers between Plans                  (396)       (115)      (237)        (33)         -         (11)   
   Transfers between funds                     -           -       (352)        380        (28)          -    
Transfers to or from Plan                                                                                    
   Loans to participants                       -           -       (800)        (96)        (8)        904    
   Loan repayments:                                                                                          
    Principal                                  -           -        590         157          7        (754)   
    Interest                                   -           -         80          22          1        (103)   
                                      ----------  ---------- ----------  ---------- ---------- -----------   
                                            (396)       (115)      (719)        430        (28)         36    
                                      ----------  ---------- ----------  ---------- ---------- -----------   
                                                                                                             
                                                                                                             
Increase in Assets during the year         5,872       2,679      1,010       2,013         45         125    
                                                                                                             
Net Assets at beginning of year           22,620       6,108     12,274       2,430        152       1,656    
                                      ----------  ---------- ----------  ---------- ----------------------   
                                                                                                             
Net Assets at end of year             $   28,492  $    8,787 $   13,284  $    4,443 $      197 $     1,781    
                                      ==========  ========== ==========  ========== ========== ===========   


(Dollars in Thousands)                                      DECEMBER 31, 1994
                                       -------------------------------------------------------------------
                                                                  FUND INFORMATION
                                                  --------------------------------------------------------
                                                     COMPANY    FIXED     STOCK
                                                      STOCK   INTEREST   EQUITY     BALANCED      LOAN
                                           TOTAL      FUND      FUND      FUND        FUND        FUND
                                      ----------- ---------- ----------- ---------- ----------- ----------
<S>                                       <C>         <C>        <C>         <C>           <C>      <C>   
Plan's interest in master trust       
   representing total assets          
   available for Plan benef           $    22,620 $    6,108 $    12,274 $    2,430 $       152 $    1,656
                                      =========== ========== =========== ========== =========== ==========
                                      
                                      
                                                            DECEMBER 31, 1994
                                      --------------------------------------------------------------------
                                                                  FUND INFORMATION
                                                  --------------------------------------------------------
                                                     COMPANY     FIXED     STOCK
                                                     STOCK     INTEREST    EQUITY     BALANCED     LOAN
                                           TOTAL     FUND        FUND       FUND        FUND       FUND
                                      ----------- ---------- ----------- ---------- ----------- ----------
                                      
Increase in Assets:                   
   Contributions:                     
    Employer                          $       618 $      618 $         -  $       - $         - $        -
    Employee                                2,024          -       1,456        549          19          -
                                      ----------- ---------- ----------- ---------- ----------- ----------
                                            2,642        618       1,456        549          19          -
                                      
Investment income from                
   Plan's interest in master trust         (1,035)    (1,923)        765         25          (5)       103
                                      
Decrease in Assets:                   
   Benefits paid to participants      
    or their beneficiaries                    191         55          97         37           -          2
   Administrative Expenses                      1                      -          -           1          -
                                      ----------- ---------- ----------- ---------- ----------- ----------
                                              192         55          97         37           1          2
                                      
Transfers:                            
   Transfers between Plans                   (255)       (71)       (123)       (49)          -        (12)
   Transfers between funds                      -          -         364       (513)        149          -
Transfers to or from Plan             
   Loans to participants                        -          -        (567)      (186)        (18)       771
   Loan repayments:                   
    Principal                                   -          -         437        132           7       (576)
    Interest                                    -          -          78         24           1       (103)
                                      ----------- ---------- ----------- ---------- ----------- ----------
                                             (255)       (71)        189       (592)        139         80
                                      ----------- ---------- ----------- ---------- ----------- ----------
                                      
                                      
Increase in Assets during the year          1,160     (1,431)      2,313        (55)        152        181
                                      
Net Assets at beginning of year            21,460      7,539       9,961      2,485           -      1,475
                                      ----------- ---------- ----------- ---------- ----------- ----------
                                      
Net Assets at end of year             $    22,620 $    6,108 $    12,274 $    2,430 $       152 $    1,656
                                      =========== ========== =========== ========== =========== ==========
</TABLE>

       The accompanying notes are an integral part of these statements.

                                       -3-



<PAGE>   7





                       THE GOODYEAR TIRE & RUBBER COMPANY
                       ----------------------------------

                   EMPLOYEE SAVINGS PLAN FOR HOURLY EMPLOYEES
                   ------------------------------------------

                          NOTES TO FINANCIAL STATEMENTS
                          -----------------------------

                                DECEMBER 31, 1995
                                -----------------


SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES:
- -------------------------------------------

   Basis of Accounting
   -------------------

       The accounts of The Goodyear Tire & Rubber Company Employee Savings Plan
for Hourly Employees (the "Plan") are maintained on the accrual basis of
accounting and in accordance with The Northern Trust Company (the "Trustee")
Trust Agreement, effective November 1, 1995. The trust was amended effective
November 1, 1995 to change the Trustee of the Plan from Bankers Trust Company to
The Northern Trust Company. All assets of the Plan in the master trust were
transferred accordingly.

   Trust Assets
   ------------

       Savings plans sponsored by The Goodyear Tire & Rubber Company and certain
subsidiaries (the "Company") maintain their assets in a master trust
administered by the Trustee. At December 31, 1995 and 1994, the Company
sponsored six savings plans. The Plan's interest in the trust is presented in
the accompanying financial statements in accordance with the allocation made by
the Trustee. In 1995 and 1994, the Plan's interest in the master trust was 2.1%.

   Asset Valuation
   ---------------

       The assets of the Plan are valued at the current market value.
Investments in the Company Stock Fund are valued at the last reported sales
price on the last business day of the month. If no sales were reported on that
date, the shares are valued at the last bid price. Investments held in the Fixed
Interest Fund are invested in various instruments that have a stated rate of
return and are reported at contract value which approximates fair market value.
Investments in the Stock Equity Fund are valued based on units of participation
in a commingled fund as reported by the fund manager. Investments in the
Balanced Fund are valued based on units of participation in a commingled fund as
reported by the fund manager. The allocation of assets, interest and dividend
income, and realized and unrealized appreciation and depreciation is made based
upon contributions received and benefits paid by each participating plan on a
monthly basis.


                                        4

<PAGE>   8




   Income Recognition
   ------------------

       Employer and employee contributions are recognized in Plan equity on the
accrual basis of accounting, which result in a receivable at year end.

       Dividend income is recorded on the ex-dividend date.

       Interest income is recorded as earned.

       Appreciation or depreciation on Company common stock distributed to
participants is the difference between the weighted average cost and the market
value on the monthly valuation date preceding the distribution.


GENERAL DESCRIPTION AND OPERATION OF THE PLAN:
- ----------------------------------------------

   Inception
   ---------

       The Plan is a defined contribution plan which became effective July 1,
1984.

   Eligibility
   -----------

       Certain hourly employees of the Company are eligible to participate in
the Plan after completing one year of continuous service. At the end of the 1995
plan year, approximately 594 employees (590 in 1994) of the Company were
eligible, with approximately 479 employees participating in the Plan in 1995
(490 in 1994).

   Vesting
   -------

       Employee contributions are fully vested. Employer matching contributions
are vested after the participant has completed either five years of continuous
service or three years of participation in the Plan.

   Contributions
   -------------

       Eligible employees can elect to contribute any whole percent from 1% to
16% of earnings including wages, bonuses, commissions, overtime and vacation pay
into the Plan. Participating employees can elect to have their contributions
invested in the Fixed Interest Fund, the Balanced Fund, or the Stock Equity Fund
or in any combination of these three funds in multiples of 10%. The Company
calculates and deducts employee contributions from gross earnings each pay
period based on the percent elected by the employee. Employees may change their
contribution percent on the first day of each month with a fifteen day prior
notice. Employees may transfer amounts attributable to employee contributions
from one fund to the

                                        5

<PAGE>   9




other on the first day of each month with a one day notice. The minimum amount
to be transferred is $100. Eligible employees may enroll in the Plan on any
January 1, April 1, July 1 or October 1, with a 30 day prior notice. Employees
may suspend their contributions on any date with a 30 day prior notice.

       The Plan has been established under section 401(k) of the Internal
Revenue Code. Therefore, employee and employer contributions to the Plan are not
subject to federal withholding tax, but are taxable when they are withdrawn from
the Plan.

       The Board of Directors of the Company determines the matching percent
used as the employer contribution for each Plan year. During 1995 and 1994, the
Company matched the first 6% of employee contributions, up to $9,240 of employee
contributions, at the rate of 50%.

   Investments
   -----------

       The Trustee of the Plan maintains the following five funds under the Plan
(Balanced Fund added January 1, 1994):

        -       Fixed Interest Fund - employee contributions are invested in
                various instruments that have a stated rate of return. PRIMCO
                Capital Management, Inc. was the Investment Advisor for this
                fund.

        -       Stock Equity Fund - employee contributions are invested in a
                commingled fund consisting of a portfolio of common stocks which
                provide an investment return similar to the Standard & Poor's
                Composite Index plus reinvested dividends.

        -       Balanced Fund - employee contributions are invested in a
                commingled fund containing a portfolio of common stocks and
                bonds which provide an investment return similar to a portfolio
                invested 60% in the Standard & Poor's Composite Index plus
                reinvested dividends and 40% in bonds which compose the Lehman
                Aggregate Bond Index.

        -       Loan Investment Fund - employee contributions are transferred
                from other funds into the Loan Investment Fund, and then loaned
                to the participant. The interest rate on the loan is determined
                by the Trustee.

        -       Company Stock Fund - employer contributions are invested in
                Goodyear common stock except for short-term investments needed
                for Plan operations. During 1995, the price per share of
                Goodyear common stock on The New York Stock Exchange Composite
                Transactions ranged from $33.000 to $47.500 ($31.625 to $49.250
                during 1994). The closing price per share was $45.375 at
                December 31, 1995 ($33.625 at December 31, 1994).


                                        6

<PAGE>   10




   Participant Accounts
   --------------------

       A Fixed Interest Fund Account, Stock Equity Fund Account, Loan Investment
Fund Account, Balanced Fund Account, and a Company Stock Fund Account have been
established for each participant in the Plan. All accounts are valued monthly by
the Trustee.

       Interest is automatically reinvested in each participant's respective
accounts. Price fluctuations and dividends in common stock of the Company and
companies in the Stock Equity Fund or Balanced Fund are reflected in the unit
value of the fund which effects the value of the participant's accounts.

   Plan Withdrawals and Distributions
   ----------------------------------

       Participants may withdraw vested amounts from their accounts if they:

       -    Attain the age of 59 1/2, or
       -    Qualify for a serious financial hardship.

       The Internal Revenue Service (IRS) issued guidelines governing financial
hardship. Under the IRS guidelines, withdrawals are permitted for severe
financial hardship for the following reasons:

       -   Unreimbursed medical expense of participant, spouse, or dependent.
       -   Post-secondary education of participant, spouse, or dependent.
       -   Prevention of eviction from primary residence of participant.
       -   Personal liability for expenses arising out of the death of a
           member of participant's family.
       -   Purchase of a primary residence of participant.
       -   Prevention of foreclosure on primary residence of participant.

       Contributions to the Plan are suspended for 12 months subsequent to a
financial hardship withdrawal.

       A withdrawal from the Plan after attaining age 59 1/2 automatically
suspends the participant from making further contributions to the Plan for a
minimum of 24 months.

       Participant vested amounts are payable upon retirement, death or other
termination of employment.

       All withdrawals and distributions are valued as of the end of the month
they are processed, and are subject to federal income tax upon receipt. Any
non-vested Company contributions are forfeited and applied to reduce future
contributions by the Company. The Plan had no forfeiture credits in 1995 and
1994.

                                        7

<PAGE>   11




   Loan Investment Fund
   --------------------

       Eligible employees may borrow money from their participant accounts. The
minimum amount to be borrowed is $1,000. The maximum amount to be borrowed is
the lesser of $50,000 reduced by the highest outstanding balance of any loan
during the preceeding twelve month period, or 50% of the participant's vested
account balance. The interest rate charged will be a fixed rate which will be
established at the time of the loan application. The interest rates ranged from
8.75% to 10.00% during 1995 and 7.0% to 9.5% during 1994.

       Loan repayments, with interest, are made through payroll deductions. If a
loan is not repaid when due, the loan balance will be treated as a taxable
distribution from the Plan.

   Expenses
   --------

       Expenses of administering the Plan, including the payment of Trustee's
fees and brokerage commissions associated with the Company Stock Fund, are paid
by the Company. Expenses related to the asset management of the Balanced Fund
are paid by participants.

   Termination Provisions
   ----------------------

       The Company anticipates and believes that the Plan will continue without
interruption, but reserves the right to discontinue the Plan. In the event of
termination, the obligation of the Company to make further contributions ceases.
All participants' accounts would then be fully vested with respect to Company
contributions.


RELATED PARTY TRANSACTIONS:
- ---------------------------

   The Company Stock Fund is designed primarily for investment in common stock
of the Company.


TAX STATUS OF PLAN:
- -------------------

   The IRS has advised on May 22, 1995 that the Plan is qualified in accordance
with the appropriate sections of the Internal Revenue Code, and the trust
established with the Plan constitutes a qualified trust and is therefore exempt
from federal income taxes. The plan administrator does not anticipate that
changes in the Plan or other events occuring after the receipt of the IRS ruling
will affect the qualification of the Plan or the tax exempt status of the Trust.




                                        8

<PAGE>   12



SUBSEQUENT EVENT:
- -----------------

The Plan was amended and restated effective February 1, 1996, for the following
items:

     -    Vesting of employer matching contributions was changed to four years
          of continuous service.

     -    All investment funds are valued daily.

     -    Eligibility was shortened to a minimum of six months of continuous
          service.

     -    Names of the existing investment funds were changed, and five new
          investment funds were established for employee contributions: one each
          that invests in large capitalization equities, small capitalization
          equities, and international equities. In addition, two additional
          funds were added that offer investments in a combination of stocks and
          bonds.

     -    Participating employees can elect to have their current contributions
          invested in any of the funds available for employee contributions, or
          in any combination of these funds on a daily basis in one percent
          increments. Participating employees may also transfer amounts invested
          in any fund made available for employee contributions on a daily basis
          in one percent increments.

     -    Upon attainment of age 52, employees may transfer Company matching
          contributions out of the Company Stock Fund and into any fund
          available for employee contributions.

     -    Maximum number of loans that a participant may have outstanding was
          increased from one to two.


FINANCIAL DATA OF THE MASTER TRUST:
- -----------------------------------



                                      9
<PAGE>   13

<TABLE>
<CAPTION>

                                                  THE GOODYEAR TIRE & RUBBER COMPANY
                                                           MASTER TRUST
                                     STATEMENT OF CHANGES IN NET ASSETS WITH FUND INFORMATION

                                                                                                                        
(Dollars in Thousands)                                                                                                  
                                                                 For the year ended                                     
                                                                 December 31, 1995                                      
                                     ---------------------------------------------------------------------------------- 
                                                                                                                        
                                                                                FUND INFORMATION                        
                                                     ------------------------------------------------------------------ 
                                                        COMPANY       FIXED         STOCK                               
                                                         STOCK       INTEREST       EQUITY      BALANCED       LOAN     
                                         TOTAL           FUND         FUND          FUND         FUND          FUND     
                                     --------------  ------------  ------------- ------------- -----------  ----------- 
<S>                             <C>                  <C>          <C>           <C>          <C>          <C>           
   Contributions:                                                                                                       
     Employer                        $       37,870  $     37,537  $         333  $          - $         -  $         - 
     Employee                               112,285             -         78,683        29,646       3,956            - 
                                     --------------  ------------  ------------- ------------- -----------  ----------- 
                                            150,155        37,537         79,016        29,646       3,956            - 
                                                                                                                        
Interest and dividend income                 53,593        $8,556         42,610           239         104        2,084 
Net appreciation in fair market                                                                                         
   value of Assets                          160,228       102,944            130        53,965       3,189            - 
                                     --------------  ------------  ------------- ------------- -----------  ----------- 
                                            213,821       111,500         42,740        54,204       3,293        2,084 
                                                                                                                        
Decrease in Assets:                                                                                                     
   Benefits paid to participants                                                                                        
     or their beneficiaries                  52,215       $14,330         31,014         5,487         422          962 
   Administrative Expenses                       73                  -         -             -          73            - 
                                     --------------  ------------  ------------- ------------- -----------  ----------- 
                                             52,288        14,330         31,014         5,487         495          962 
                                                                                                                        
Transfers:                                                                                                              
   Transfers between Plans                        1             2            (42)           42           -           (1)
   Transfers between funds                        -             -         (2,867)        3,190        (323)           - 
   Transfers to or from Plan                      -             -            294          (145)       (149)           - 
   Loans to participants                          -             -        (17,337)       (4,489)       (274)      22,100 
   Loan repayments:                                                                                                     
     Principal                                    -             -         13,110         4,138         356      (17,604)
     Interest                                     -             -          1,690           510          45       (2,245)
                                     --------------  ------------  ------------- ------------- -----------  ----------- 
                                                  1             2         (5,152)        3,246        (345)       2,250 
                                                                                                                        
                                                                                                                        
                                     --------------  ------------  ------------- ------------- -----------  ----------- 
Increase in Assets during the year          311,689       134,709         85,590        81,609       6,409        3,372 
                                                                                                                        
Net Assets at beginning of year           1,054,682       286,777        584,627       133,309      12,763       37,206 
                                     --------------  ------------  ------------- ------------- -----------  ----------- 
                                                                                                                        
Net Assets at end of year            $    1,366,371  $    421,486  $     670,217 $     214,918 $    19,172      $40,578 
                                     ==============  ============  ============= ============= ===========  =========== 


(Dollars in Thousands)
                                                                For the year ended
                                                                December 31, 1994
                                    --------------------------------------------------------------------------------
                                                                FUND INFORMATION
                                    ---------------------------------------------------------------------------------
                                                       COMPANY        FIXED        STOCK
                                                        STOCK       INTEREST       EQUITY       BALANCED     LOAN
                                        TOTAL           FUND          FUND         FUND           FUND       FUND
                                    --------------  ------------  ------------  ------------  ----------- -----------
<S>                              <C>              <C>          <C>             <C>           <C>         <C>
   Contributions:                   
     Employer                       $       30,456       $30,103  $        353  $          -  $         - $         -
     Employee                               97,183             -        67,570        27,244        2,369           -
                                    --------------  ------------  ------------  ------------  ----------- -----------
                                           127,639        30,103        67,923        27,244        2,369           -
                                    
Interest and dividend income                46,005         6,138        37,381             1           65       2,420
Net appreciation in fair market     
   value of Assets                         (95,487)      (97,232)            -         1,907         (162)          -
                                    --------------  ------------  ------------  ------------  ----------- -----------
                                           (49,482)      (91,094)       37,381         1,908          (97)      2,420
                                    
Decrease in Assets:                 
   Benefits paid to participants    
     or their beneficiaries                 30,844         8,216        18,106         3,342          174       1,006
   Administrative Expenses                      65             -             1             -           64           -
                                    --------------  ------------  ------------  ------------  ----------- -----------
                                            30,909         8,216        18,107         3,342          238       1,006
                                    
Transfers:                          
   Transfers between Plans                       -             -            (5)            4            1           -
   Transfers between funds                       -             -        (5,361)       (5,102)      10,463           -
   Transfers to or from Plan                    (1)         (177)            5            22          149           -
   Loans to participants                        (9)            -       (13,605)       (3,418)        (213)     17,227
   Loan repayments:                 
     Principal                                   -             -        11,130         3,435          285     (14,850)
     Interest                                    -             -         1,823           553           44      (2,420)
                                    --------------  ------------  ------------  ------------  ----------- -----------
                                               (10)         (177)       (6,013)       (4,506)      10,729         (43)
                                    
                                    
                                    --------------  ------------  ------------  ------------  ----------- -----------
Increase in Assets during the year          47,238       (69,384)       81,184        21,304       12,763       1,371
                                    
Net Assets at beginning of year          1,007,444       356,161       503,443       112,005            -      35,835
                                    --------------  ------------  ------------  ------------  ----------- -----------
                                    
Net Assets at end of year           $    1,054,682  $    286,777  $    584,627  $    133,309  $    12,763 $    37,206
                                    ==============  ============  ============  ============  =========== ===========
</TABLE>

                                     -10-




<PAGE>   14


<TABLE>
<CAPTION>

                                                THE GOODYEAR TIRE & RUBBER COMPANY
                                                           MASTER TRUST
                                          STATEMENT OF NET ASSETS WITH FUND INFORMATION


(Dollars in Thousands)
                                                                                        December 31, 1995                      
                                                       --------------------------------------------------------------------- 
                                                                                        FUND INFORMATION     
                                                                ------------------------------------------------------------
                                                                 Company       Fixed      Stock                               
                                                                  Stock       Interest   Equity       Balanced       Loan     
                                                      Total        Fund         Fund      Fund         Fund          Fund     
                                                    ----------  -----------   -------- -----------   --------      ---------  
<S>                                            <C>             <C>            <C>      <C>         <C>          <C>           
Assets:                                                                                                                        
     Investments at fair market value:                                                                                        
       Guaranteed Investment Contracts              $  601,512  $         -   $601,512 $         -   $        -    $       -  
       Common Stock of The Goodyear                                                                                           
        Tire & Rubber Company, cost                                                                                           
        $220,265 -- 9,196,871 shares                                                                                          
        ($189,868 -- 8,468,457 shares in 1994)         417,309      417,309          -           -          -              -  
                                                                                                                              
     Pooled Balanced Fund                               18,809            -          -           -     18,809              -  
        $18,164 -- 1,815,442 units                                                                                            
                                                                                                                              
     Pooled Common Stock, cost                                                                                                
        $202,938 -- 14,834,407 units                                                                                          
        ($115,000 -- 139,595 units in 1994)            213,765            -          -     213,765          -              -  
                                                                                                                              
     Pooled Fixed Income                                     -            -          -           -          -              -  
        ($4,204 -- 2,793,749 units in 1994)                                                                                   
     Short-term investments                             61,352        1,199     60,153           -          -              -  
     Promissory notes                                   43,952            -                      -          -         43,952  
                                                    ----------  -----------   -------- -----------   --------      ---------  
                                                     1,356,699      418,508    661,665     213,765     18,809         43,952  
Receivables                                                                                                                   
     Employee Contributions                              6,344            -      5,766         284        294              -  
     Employer Contributions                              2,968        2,968          -           -          -              -  
     Transfers                                               -            -          -           -          -              -  
     Loan repayments                                         -            -      2,436         869         69         (3,374) 
     Accrued interest and dividends                        267            9        258           -          -              -  
     Reimbursement for expenses                             22           22          -           -          -              -  
     Distribution Receivable                               112           20         92           -          -              -  
                                                    ----------  -----------   -------- -----------   --------      ---------  
                                                         9,713        3,019      8,552       1,153        363         (3,374) 
                                                    ----------  -----------   -------- -----------   --------      ---------  
       Total Assets                                  1,366,412      421,527    670,217     214,918     19,172         40,578  
                                                                                                                              
Liabilities                                                                                                                   
     Payable for purchased securities                        -            -          -           -          -              -  
     Administrative expenses payable                         -            -          -           -          -              -  
     Distributions payable                                   -            -          -           -          -              -  
     Forfeiture credits                                     41           41          -           -          -              -  
                                                    ----------  -----------   -------- -----------   --------      ---------  
       Total Liabilities                                    41           41          -           -          -              -  
                                                    ----------  -----------   -------- -----------   --------      ---------  
                                                                                                                              
Net Assets                                          $1,366,371  $   421,486   $670,217 $   214,918   $ 19,172      $  40,578  
                                                    ==========  ===========   ======== ===========   ========      =========  


(Dollars in Thousands)
                                                                                        December 31, 1994                    
                                                       --------------------------------------------------------------------- 
                                                                                        FUND INFORMATION    
                                                                ------------------------------------------------------------ 
                                                                 Company       Fixed      Stock                              
                                                                  Stock       Interest   Equity       Balanced       Loan    
                                                      Total        Fund         Fund      Fund         Fund          Fund    
                                                    ----------  -----------   -------- -----------   --------      --------- 
<S>                                            <C>             <C>            <C>      <C>         <C>          <C>          
Assets:                                                                                                           
     Investments at fair market value:                                                                           
       Guaranteed Investment Contracts              $  570,770  $         -   $570,770 $         -   $      -      $       -
       Common Stock of The Goodyear                 
        Tire & Rubber Company, cost                 
        $220,265 -- 9,196,871 shares                
        ($189,868 -- 8,468,457 shares in 1994)         284,752      284,752          -           -          -              -
                                                    
     Pooled Balanced Fund                                    -            -          -           -          -              -
        $18,164 -- 1,815,442 units                  
                                                    
     Pooled Common Stock, cost                      
        $202,938 -- 14,834,407 units                
        ($115,000 -- 139,595 units in 1994)            139,937            -          -     134,094      5,843              -
                                                    
     Pooled Fixed Income                                 4,175            -          -           -      4,175              -
        ($4,204 -- 2,793,749 units in 1994)         
     Short-term investments                              8,829        1,831      4,524           -      2,474              -
     Promissory notes                                   38,587            -          -           -          -         38,587
                                                    ----------  -----------   -------- -----------   --------      ---------
                                                     1,047,050      286,583    575,294     134,094     12,492         38,587
Receivables                                         
     Employee Contributions                              6,022            -      5,676         142        204              -
     Employer Contributions                              2,614        2,597         17           -          -              -
     Transfers                                               -            -        865        (920)        55              -
     Loan repayments                                         -            -        986         297         22         (1,305)
     Accrued interest and dividends                      3,247           14      3,171           3         13             46
     Reimbursement for expenses                             30           30          -           -          -              -
     Distribution Receivable                                 -            -          -           -          -              -
                                                    ----------  -----------   -------- -----------   --------      ---------
                                                        11,913        2,641     10,715        (478)       294         (1,259)
                                                    ----------  -----------   -------- -----------   --------      ---------
       Total Assets                                  1,058,963      289,224    586,009     133,616     12,786         37,328
                                                    
Liabilities                                         
     Payable for purchased securities                    1,835        1,831          -          4           -              -
     Administrative expenses payable                        18            -          1          -          17              -
     Distributions payable                               2,418          606      1,381        303           6            122
     Forfeiture credits                                     10           10          -          -           -              -
                                                    ----------  -----------   -------- -----------   --------      ---------
      Total Liabilities                                 4,281        2,447      1,382        307          23            122
                                                    ----------  -----------   -------- -----------   --------      ---------
Net Assets                                          $1,054,682  $   286,777   $584,627 $  133,309    $ 12,763      $  37,206
                                                    ==========  ===========   ======== ===========   ========      =========  
</TABLE>


                                     -11-




<PAGE>   1





                                   EXHIBIT 23

                       CONSENT OF INDEPENDENT ACCOUNTANTS


We hereby consent to the incorporation by reference in the Registration
Statement on Form S-8 (No. 33-65181) of The Goodyear Tire & Rubber Company of
our report dated June 18, 1996 appearing at page 2 of Annex A of this Form 11-K.






/s/ Price Waterhouse LLP
PRICE WATERHOUSE LLP

Cleveland, Ohio
June 25, 1996





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