GOODYEAR TIRE & RUBBER CO /OH/
11-K, 1996-06-25
TIRES & INNER TUBES
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<PAGE>   1
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


                                   ----------


                                    FORM 11-K


                 ANNUAL REPORT PURSUANT TO SECTION 15(D) OF THE
                 SECURITIES EXCHANGE ACT OF 1934 [FEE REQUIRED]

                   FOR THE FISCAL YEAR ENDED DECEMBER 31, 1995

                         COMMISSION FILE NUMBER: 1-1927


                                   ----------

                       THE GOODYEAR TIRE & RUBBER COMPANY
             EMPLOYEE SAVINGS PLAN FOR BARGAINING UNIT EMPLOYEES
                            (FULL TITLE OF THE PLAN)




                                   ----------


                       THE GOODYEAR TIRE & RUBBER COMPANY
                       (NAME OF ISSUER OF THE SECURITIES)

                             1144 EAST MARKET STREET
                             AKRON, OHIO 44316-0001
                (ADDRESS OF ISSUER'S PRINCIPAL EXECUTIVE OFFICE)



<PAGE>   2



                       THE GOODYEAR TIRE & RUBBER COMPANY
             EMPLOYEE SAVINGS PLAN FOR BARGAINING UNIT EMPLOYEES

ITEM 1.  Not applicable.

ITEM 2.  Not applicable.

ITEM 3.  Not applicable.

ITEM 4.  FINANCIAL STATEMENTS OF THE PLAN

        The Financial Statements of The Goodyear Tire & Rubber Company Employee
Savings Plan for Bargaining Unit Employees for the fiscal year ended December
31, 1995, together with the report of Price Waterhouse LLP, independent
accountants, are attached to this Annual Report on Form 11-K as Annex A, and
are by specific reference incorporated herein and filed as a part of hereof.
The Financial Statements and the Notes thereto are presented in lieu of the
financial statements required by Items 1, 2 and 3 of Form 11-K and were
prepared in accordance with the financial reporting requirements of the
Employee Retirement Income Security Act of 1974.

EXHIBIT.  CONSENT OF INDEPENDENT ACCOUNTANTS (EXHIBIT NO. 23)

         Consent of Price Waterhouse LLP, independent accountants, to
incorporation by reference of their report set forth at page 2 of Annex A to
this Form 11-K in Registration Statement No. 33-65183 on Form S-8.


                                   SIGNATURES


         PURSUANT TO THE REQUIREMENTS OF THE SECURITIES EXCHANGE ACT OF 1934,
THE PLAN ADMINISTRATOR HAS DULY CAUSED THIS ANNUAL REPORT TO BE SIGNED BY THE
UNDERSIGNED THEREUNTO DULY AUTHORIZED.

                                            THE GOODYEAR TIRE & RUBBER COMPANY,
                                            PLAN ADMINISTRATOR OF THE GOODYEAR
                                            TIRE & RUBBER COMPANY EMPLOYEE
                                            SAVINGS PLAN FOR BARGAINING UNIT 
                                            EMPLOYEES



Dated:  June 25, 1996                       By:   /s/ Richard W Hauman
                                               --------------------------------
                                                      Richard W Hauman,
                                               Vice President and Treasurer

                                        1

<PAGE>   3
                                                                         ANNEX A
                                                                           TO
                                                                       FORM 11-K



                       THE GOODYEAR TIRE & RUBBER COMPANY
             EMPLOYEE SAVINGS PLAN FOR BARGAINING UNIT EMPLOYEES

                                    * * * * *


                              FINANCIAL STATEMENTS

                                DECEMBER 31, 1995


<PAGE>   4





                       THE GOODYEAR TIRE & RUBBER COMPANY
                       ----------------------------------

               EMPLOYEE SAVINGS PLAN FOR BARGAINING UNIT EMPLOYEES
               ---------------------------------------------------

                          INDEX TO FINANCIAL STATEMENTS
                          -----------------------------

                                DECEMBER 31, 1995
                                -----------------







<TABLE>
<CAPTION>
                                                                          PAGE
                                                                          ----

<S>                                                                        <C>
Report of independent accountants                                          2

Financial statements:

   Statement of net assets available for Plan
   benefits at December 31, 1995 and 1994                                  3

   Statement of changes in net assets available for
   Plan benefits for the years ended December 31,
   1995 and 1994                                                           3

   Notes to financial statements                                          4-11
</TABLE>



<PAGE>   5
                              PRICE WATERHOUSE LLP
                                  [LETTERHEAD]




                        REPORT OF INDEPENDENT ACCOUNTANTS
                        ---------------------------------



June 18, 1996

To the Plan Administrator and Participants
of the Employee Savings Plan for Bargaining
Unit Employees (sponsored by The Goodyear
Tire & Rubber Company)


In our opinion, the accompanying statement of net assets available for plan
benefits and the related statement of changes in net assets available for plan
benefits present fairly, in all material respects, the net assets available for
benefits of the Employee Savings Plan for Bargaining Unit Employees (sponsored
by The Goodyear Tire & Rubber Company) at December 31, 1995 and 1994, and the
changes in net assets available for plan benefits for the years then ended, in
conformity with generally accepted accounting principles. These financial
statements are the responsibility of the Plan's management; our responsibility
is to express an opinion on these financial statements based on our audits. We
conducted our audits of these statements in accordance with generally accepted
auditing standards which require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements, assessing the
accounting principles used and significant estimates made by management, and
evaluating the overall financial statement presentation. We believe that our
audits provide a reasonable basis for the opinion expressed above.

Our audits were performed for the purpose of forming an opinion on the basic
financial statements taken as a whole. The Fund Information in the statement of
net assets available for plan benefits and the statement of changes in net
assets available for plan benefits is presented for purposes of additional
analysis rather than to present the net assets available for plan benefits and
changes in net assets available for plan benefits of each fund. The Fund
Information has been subjected to the auditing procedures applied in the audits
of the basic financial statements and, in our opinion, is fairly stated in all
material respects in relation to the basic financial statements taken as a
whole.


/s/ Price Waterhouse LLP


                                        2

<PAGE>   6

<TABLE>
<CAPTION>
                       THE GOODYEAR TIRE & RUBBER COMPANY
                       ----------------------------------
               EMPLOYEE SAVINGS PLAN FOR BARGAINING UNIT EMPLOYEES
               ---------------------------------------------------

   STATEMENT OF NET ASSETS AVAILABLE FOR PLAN BENEFITS, WITH FUND INFORMATION
   --------------------------------------------------------------------------

(Dollars in Thousands)                                                            December 31, 1995                              
                                              -------------------------------------------------------------------------          
                                                                                                                                 
                                                                                  FUND INFORMATION                               
                                                          -------------------------------------------------------------          
                                                             COMPANY        FIXED    STOCK                             
                                                               STOCK     INTEREST    EQUITY      BALANCED      LOAN    
                                                  TOTAL         FUND         FUND     FUND         FUND        FUND    
                                              ----------  -----------  ----------- -----------  ----------- -----------
<S>                                            <C>          <C>          <C>          <C>           <C>        <C>
Plan's interest in master trust representing                                                                           
   total assets available for Plan benefits    $356,737     $104,018     $171,749     $62,297       $5,111     $13,562 
                                              ==========  ===========  =========== ===========  =========== ===========
                                                                                                                       
                                                                                                                       
                                              STATEMENT OF CHANGES IN NET ASSETS AVAILABLE FOR PLAN BENEFITS, WITH FUND INFORMATION
                                                                                                                       
                                                                                  December 31, 1995                             
                                              -------------------------------------------------------------------------         
                                                                                  FUND INFORMATION                              
                                                          -------------------------------------------------------------         
                                                             COMPANY        FIXED     STOCK                            
                                                               STOCK     INTEREST     EQUITY      BALANCED      LOAN   
                                                  TOTAL         FUND         FUND      FUND         FUND        FUND   
                                              ----------  -----------  ----------- -----------  ----------- -----------
Increase in Assets:                                                                                                    
   Contributions:                                                                                                      
     Employer                                   $15,738      $15,738      $   -       $   -        $   -        $  - 
     Employee                                    46,362          -         32,419      11,940        2,003         - 
                                              ----------  -----------  ----------- -----------  ----------- -----------
                                                 62,100       15,738       32,419      11,940        2,003         - 
                                                                                                                       
Investment income from                                                                                                 
   Plan's interest in master trust               52,776       26,211       10,263      14,897          725         680 
                                                                                                                       
Decrease in Assets:                                                                                                    
   Benefits paid to participants                                                                                       
     or their beneficiaries                       7,970        2,097        4,813         970          (71)        161 
   Administrative Expenses                           19          -            -           -             19         -   
                                              ----------  -----------  ----------- -----------  ----------- -----------
                                                  7,989        2,097        4,813         970          (52)        161 
                                                                                                                       
Transfers:                                                                                                             
   Transfers between Plans                       16,186          425       11,236       3,891          182         452 
   Transfers between funds                          -            -           (800)        740           60         -   
   Transfers to or from Plan                        -            -             36         (18)         (18)        -   
   Loans to participants                            -            -         (5,936)     (1,625)         (64)      7,625 
   Loan repayments:                                                                                                    
     Principal                                      -            -          3,871       1,172           83      (5,126)
     Interest                                       -            -            519         163           12        (694)
                                              ----------  -----------  ----------- -----------  ----------- -----------
                                                 16,186          425        8,926       4,323          255       2,257 
                                              ----------  -----------  ----------- -----------  ----------- -----------
                                                                                                                       
                                                                                                                       
Increase in Assets during the year              123,073       40,277       46,795      30,190        3,035       2,776 
                                                                                                                       
Net Assets at beginning of year                 233,664       63,741      124,954      32,107        2,076      10,786 
                                              ----------  -----------  ----------- -----------  ----------- -----------
                                                                                                                       
Net Assets at end of year                      $356,737     $104,018     $171,749     $62,297       $5,111     $13,562 
                                              ==========  ===========  =========== ===========  =========== ===========
</TABLE>                                                               
                                                                       
<TABLE>
<CAPTION>

(Dollars in Thousands)                                                            December 31, 1994
                                              -------------------------------------------------------------------------          
                                                                                                                                 
                                                                                  FUND INFORMATION                               
                                                          -------------------------------------------------------------          
                                                               COMPANY      FIXED       STOCK                
                                                                STOCK     INTEREST      EQUITY     BALANCED      LOAN
                                                  TOTAL         FUND        FUND         FUND        FUND         FUND
                                              -----------  ----------- -----------  -----------  ----------  -----------
<S>                                             <C>           <C>        <C>           <C>          <C>         <C>
Plan's interest in master trust representing                                                                 
   total assets available for Plan benefits     $233,664      $63,741    $124,954      $32,107      $2,076      $10,786
                                              ===========  =========== ===========  ===========  ==========  ===========
                                                                                                             
                                                                                                             
                                              STATEMENT OF CHANGES IN NET ASSETS AVAILABLE FOR PLAN BENEFITS, WITH FUND INFORMATION
                                                                                                             
                                                                                  December 31, 1994
                                              -------------------------------------------------------------------------         
                                                                                  FUND INFORMATION                              
                                                          -------------------------------------------------------------
                                                               COMPANY      FIXED       STOCK                
                                                                STOCK     INTEREST      EQUITY     BALANCED      LOAN
                                                   TOTAL        FUND        FUND         FUND        FUND         FUND
                                              -----------  ----------- -----------  -----------  ----------  -----------
Increase in Assets:                                                                                          
   Contributions:                                                                                            
     Employer                                     $8,624       $8,624     $   -        $   -       $   -        $   -
     Employee                                     27,106          -        18,705        7,850         551          -
                                              -----------  ----------- -----------  -----------  ----------  -----------
                                                  35,730        8,624      18,705        7,850         551          -
                                                                                                             
Investment income from                                                                                       
   Plan's interest in master trust               (10,638)     (19,533)      7,775          462          (1)         659
                                                                                                             
Decrease in Assets:                                                                                          
   Benefits paid to participants                                                                             
     or their beneficiaries                        3,871        1,078       2,394          255          10          134
   Administrative Expenses                            10          -           -            -            10          -
                                              -----------  ----------- -----------  -----------  ----------  -----------
                                                   3,881        1,078       2,394          255          20          134
                                                                                                             
Transfers:                                                                                                   
   Transfers between Plans                          (101)         (44)        (11)         (48)          1            1
   Transfers between funds                          -             -           208       (1,697)      1,489          -
   Transfers to or from Plan                          51          -            16           17          18          -
   Loans to participants                            -             -        (3,921)      (1,094)        (35)       5,050
   Loan repayments:                                                                                          
     Principal                                      -             -         2,968          875          61       (3,904)
     Interest                                       -             -           498          149          12         (659)
                                              -----------  ----------- -----------  -----------  ----------  -----------
                                                     (50)         (44)       (242)      (1,798)      1,546          488
                                              -----------  ----------- -----------  -----------  ----------  -----------
                                                                                                             
                                                                                                             
Increase in Assets during the year                21,161      (12,031)     23,844        6,259       2,076        1,013
                                                                                                             
Net Assets at beginning of year                  212,503       75,772     101,110       25,848          -         9,773
                                              -----------  ----------- -----------  -----------  ----------  -----------

Net Assets at end of year                       $233,664      $63,741    $124,954      $32,107      $2,076      $10,786
                                              ===========  =========== ===========  ===========  ==========  ===========
</TABLE>                                                               


        The accompanying notes are an integral part of these statements.

                                       -3-





<PAGE>   7


                       THE GOODYEAR TIRE & RUBBER COMPANY
                       ----------------------------------

               EMPLOYEE SAVINGS PLAN FOR BARGAINING UNIT EMPLOYEES
               ---------------------------------------------------

                          NOTES TO FINANCIAL STATEMENTS
                          -----------------------------

                                DECEMBER 31, 1995
                                -----------------


SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES:
- -------------------------------------------

   Basis of Accounting
   -------------------

       The accounts of The Goodyear Tire & Rubber Company Employee Savings Plan
for Bargaining Unit Employees (the "Plan") are maintained on the accrual basis
of accounting and in accordance with The Northern Trust Company (the "Trustee")
Trust Agreement, effective November 1, 1995. The trust was amended effective
November 1, 1995 to change the Trustee of the Plan from Bankers Trust Company to
The Northern Trust Company. All assets of the Plan in the master trust were
transferred accordingly.

   Trust Assets
   ------------

       Savings plans sponsored by The Goodyear Tire & Rubber Company and certain
subsidiaries (the "Company") maintain their assets in a master trust
administered by the Trustee. At December 31, 1995 and 1994, the Company
sponsored six savings plans. The Plan's interest in the trust is presented in
the accompanying financial statements in accordance with the allocation made by
the Trustee. In 1995 and 1994, the Plan's interest in the master trust was 26.1%
and 22.2%, respectively.

   Asset Valuation
   ---------------

       The assets of the Plan are valued at the current market value.
Investments in the Company Stock Fund are valued at the last reported sales
price on the last business day of the month. If no sales were reported on that
date, the shares are valued at the last bid price. Investments held in the Fixed
Interest Fund are invested in various instruments that have a stated rate of
return, and are reported at contract value which approximates fair market value.
Investments in the Stock Equity Fund are valued based on units of participation
in a commingled fund as reported by the fund manager. Investments in the
Balanced Fund are valued based on units of participation in a commingled fund as
reported by the fund manager. The allocation of assets, interest and dividend
income, and realized and unrealized appreciation and depreciation is made based
upon contributions received and benefits paid by each participating plan on a
monthly basis.


                                        4

<PAGE>   8



   Income Recognition
   ------------------

       Employer and employee contributions are recognized in Plan equity on the
accrual basis of accounting, which result in a receivable at year end.

           Dividend income is recorded on the ex-dividend date.

           Interest income is recorded as earned.

       Appreciation or depreciation on Company common stock distributed to
participants is the difference between the weighted average cost and the market
value on the monthly valuation date preceding the distribution.


GENERAL DESCRIPTION AND OPERATION OF THE PLAN:
- ----------------------------------------------

   Inception
   ---------

       The Plan is a defined contribution plan which became effective July 1,
1984.

   Eligibility
   -----------

       Certain bargaining unit employees of the Company are eligible to
participate in the Plan after completing one year of continuous service. At the
end of the 1995 plan year, approximately 15,875 employees (7,800 in 1994) of the
Company were eligible with approximately 12,640 employees participating in the
Plan in 1995 (6,600 in 1994).

   Vesting
   -------

       Employee contributions are fully vested. Employer matching contributions
are vested after the participant has completed either five years of continuous
service or three years of participation in the Plan.

   Contributions
   -------------

       Eligible employees can elect to contribute any whole percent from 1% to
16% of earnings including wages, bonuses, commissions, overtime and vacation pay
into the Plan. Participating employees can elect to have their contributions
invested in the Fixed Interest Fund, the Balanced Fund or the Stock Equity Fund
or in any combination of the three funds in multiples of 10%. The Company
calculates and deducts employee contributions from gross earnings each pay
period based on the percent elected by the employee. Employees may change their
contribution percent the first day of each month with a fifteen day prior
notice. Employees may transfer amounts attributable to employee contributions
from one fund to the other on the first

                                        5

<PAGE>   9

day of each month with a one day prior notice. The minimum amount to be
transferred is $100. Eligible employees may enroll in the Plan on any January 1,
April 1, July 1 or October 1, with a 30 day prior notice. Employees may suspend
their contributions on any date with a 30 day prior notice.

       The Plan has been established under section 401(k) of the Internal
Revenue Code. Therefore, employee and employer contributions to the Plan are not
subject to federal withholding tax, but are taxable when they are withdrawn from
the Plan.

       The Board of Directors of the Company determines the matching percent
used as the employer contribution for each Plan year. During 1995 and 1994, the
Company matched the first 6% of employee contributions, up to $9,240 of employee
contributions, at the rate of 50%.

   Investments
   -----------

       The Trustee of the Plan maintains the following five funds under the Plan
(Balanced Fund added January 1, 1994):

     -    Fixed Interest Fund - employee contributions are invested in various
          instruments that have a stated rate of return. PRIMCO Capital
          Management, Inc. is the Investment Advisor for this fund.

     -    Stock Equity Fund - employee contributions are invested in a
          commingled fund consisting of a portfolio of common stocks which
          provide an investment return similar to the Standard & Poor's
          Composite Index plus reinvested dividends.

     -    Balanced Fund - employee contributions are invested in a commingled
          fund containing a portfolio of common stocks and bonds which provide
          an investment return similar to a portfolio invested 60% in the
          Standard & Poor's Composite Index plus reinvested dividends and 40% in
          bonds which compose the Lehman Aggregate Bond Index.

     -    Loan Investment Fund - employee contributions are transferred from
          other funds into the Loan Investment Fund, and then loaned to the
          participant. The interest rate on the loan is determined by the
          Trustee.

     -    Company Stock Fund - employer contributions are invested in Goodyear
          common stock except for short-term investments needed for Plan
          operations. During 1995, the price per share of Goodyear common stock
          on The New York Stock Exchange Composite Transactions ranged from
          $33.000 to $47.500 ($31.625 to $49.250 during 1994). The closing price
          per share was $45.375 at December 31, 1995 ($33.625 at December 31,
          1994).



                                        6

<PAGE>   10



   Participant Accounts
   --------------------

       A Fixed Interest Fund Account, Stock Equity Fund Account, Balanced Fund
Account, Loan Investment Fund Account, and a Company Stock Fund Account have
been established for each participant in the Plan. All accounts are valued
monthly by the Trustee.

       Interest is automatically reinvested in each participant's respective
accounts. Price fluctuations and dividends in common stock of the Company and
companies in the Stock Equity Fund or Balanced Fund are reflected in the unit
value of the fund which effects the value of the participant's accounts.

   Plan Withdrawals and Distributions
   ----------------------------------

       Participants may withdraw vested amounts from their accounts if they:

       -   Attain the age of 59 1/2, or
       -   Qualify for a serious financial hardship.

       The Internal Revenue Service (IRS) issued guidelines governing financial
hardship. Under the IRS guidelines, withdrawals are permitted for severe
financial hardship for the following reasons:

       -   Unreimbursed medical expense of participant, spouse, or dependent.
       -   Post-secondary education of participant, spouse, or dependent.
       -   Prevention of eviction from primary residence of participant.
       -   Personal liability for expenses arising out of the death of a member
           of participant's family.
       -   Purchase of a primary residence of participant.
       -   Prevention of foreclosure on primary residence of participant.

       Contributions to the Plan are suspended for 12 months subsequent to a
financial hardship withdrawal.

       A withdrawal from the Plan after attaining age 59 1/2 automatically
suspends the participant from making further contributions to the Plan for a
minimum of 24 months.

       Participant vested amounts are payable upon retirement, death or other
termination of employment.

       All withdrawals and distributions are valued as of the end of the month
they are processed, and are subject to federal income tax upon receipt. Any
non-vested Company contributions are forfeited and applied to reduce future
contributions by the Company. During 1995 and 1994, the Plan had forfeiture
credits in the amounts of $22,570 and $0, respectively.


                                        7

<PAGE>   11



   Loan Investment Fund
   --------------------

       Eligible employees may borrow money from their participant accounts. The
minimum amount to be borrowed is $1,000. The maximum amount to be borrowed is
the lesser of $50,000 reduced by the highest outstanding balance of any loan
during the preceeding twelve month period, or 50% of the participant's vested
account balance. The interest rate charged will be a fixed rate which will be
established at the time of the loan application. The interest rates ranged from
8.75% to 10.0% during 1995 and 7.0% to 9.5% during 1994.

       Loan repayments, with interest, are made through payroll deductions. If a
loan is not repaid when due, the loan balance will be treated as a taxable
distribution from the Plan.

   Expenses
   --------

       Expenses of administering the Plan, including the payment of Trustee's
fees and brokerage commissions associated with the Company Stock Fund, are paid
by the Company. Expenses related to the asset management of the Balanced Fund
are paid by participants.

   Termination Provisions
   ----------------------

       The Company anticipates and believes that the Plan will continue without
interruption, but reserves the right to discontinue the Plan. In the event of
termination, the obligation of the Company to make further contributions ceases.
All participants' accounts would then be fully vested with respect to Company
contributions.


RELATED PARTY TRANSACTIONS:
- ---------------------------

   The Company Stock Fund is designed primarily for investment in common stock
of the Company.


TAX STATUS OF PLAN:
- -------------------

   The IRS has advised on May 22, 1995 that the Plan is qualified in accordance
with the appropriate sections of the Internal Revenue Code, and the trust
established with the Plan constitutes a qualified trust and is therefore exempt
from federal income taxes. The plan administrator does not anticipate that
changes in the Plan or other events occuring after the receipt of the IRS ruling
will affect the qualification of the Plan or the tax exempt status of the Trust.



                                        8

<PAGE>   12


SUBSEQUENT EVENT:
- -----------------

The Plan was amended and restated effective February 1, 1996, for the following
items:

   -   Vesting of employer matching contributions was changed to four years of
       continuous service.

   -   All investment funds are valued daily.

   -   Eligibility was shortened to a minimum of six months of continuous
       service.

   -   Names of the existing investment funds were changed, and five new
       investment funds were established for employee contributions: one each
       that invests in large capitalization equities, small capitalization
       equities, and international equities. In addition, two additional funds
       were added that offer investments in a combination of stocks and bonds.

   -   Participating employees can elect to have their current contributions
       invested in any of the funds available for employee contributions, or in
       any combination of these funds on a daily basis in one percent
       increments. Participating employees may also transfer amounts invested in
       any fund made available for employee contributions on a daily basis in
       one percent increments.

   -   Upon attainment of age 52, employees may transfer Company matching
       contributions out of the Company Stock Fund and into any fund available
       for employee contributions.

   -   Maximum number of loans that a participant may have outstanding was
       increased from one to two.


FINANCIAL DATA OF THE MASTER TRUST:
- -----------------------------------



                                        9
<PAGE>   13



                       THE GOODYEAR TIRE & RUBBER COMPANY
                       ----------------------------------
                                  MASTER TRUST
                                  ------------
            STATEMENT OF CHANGES IN NET ASSETS WITH FUND INFORMATION
            --------------------------------------------------------


(Dollars in Thousands)
<TABLE>
<CAPTION>
                                                                                  For the year ended                          
                                                                                  December 31, 1995                           
                                              ------------------------------------------------------------------------        
                                                                                  FUND INFORMATION                            
                                                          ------------------------------------------------------------        
                                                             COMPANY        FIXED     STOCK                                   
                                                               STOCK     INTEREST     EQUITY      BALANCED      LOAN          
                                                  TOTAL         FUND         FUND      FUND         FUND        FUND          
                                              ----------  -----------  ----------- -----------  ----------  ----------        
<S>                                               <C>        <C>           <C>       <C>          <C>         <C>
   Contributions:                                                                                                     
     Employer                                     $37,870    $37,537         $333    $    -       $    -      $     - 
     Employee                                     112,285          -       78,683      29,646       3,956           - 
                                              ------------ ----------  -----------  ----------  ----------  ----------
                                                  150,155     37,537       79,016      29,646       3,956           - 
                                                                                                                      
Interest and dividend income                       53,593     $8,556       42,610         239         104       2,084 
Net appreciation in fair market                                                                                       
   value of Assets                                160,228    102,944          130      53,965       3,189           - 
                                              ------------ ----------  -----------  ----------  ----------  ----------
                                                  213,821    111,500       42,740      54,204       3,293       2,084 
                                                                                                                      
Decrease in Assets:                                                                                                   
   Benefits paid to participants                                                                                      
     or their beneficiaries                        52,215    $14,330       31,014       5,487         422         962 
   Administrative Expenses                             73          -            -           -          73           - 
                                              ------------ ----------  -----------  ----------  ----------  ----------
                                                   52,288     14,330       31,014       5,487         495         962 
                                                                                                                      
Transfers:                                                                                                            
   Transfers between Plans                              1          2          (42)         42           -          (1)
   Transfers between funds                               -         -       (2,867)      3,190        (323)          - 
   Transfers to or from Plan                             -         -          294        (145)       (149)          - 
   Loans to participants                                 -         -      (17,337)     (4,489)       (274)     22,100 
   Loan repayments:                                                                                                   
     Principal                                           -         -       13,110       4,138         356     (17,604)
     Interest                                            -         -        1,690         510          45      (2,245)
                                              ------------ ----------  -----------  ----------  ----------  ----------
                                                        1          2       (5,152)      3,246        (345)      2,250 
                                                                                                                      
                                              ------------ ----------  -----------  ----------  ----------  ----------
Increase in Assets during the year                311,689    134,709       85,590      81,609       6,409       3,372 
                                                                                                                      
Net Assets at beginning of year                 1,054,682    286,777      584,627     133,309      12,763      37,206 
                                              ------------ ----------  -----------  ----------  ----------  ----------
                                                                                                                      
Net Assets at end of year                      $1,366,371   $421,486     $670,217    $214,918     $19,172     $40,578 
                                              ============ ==========  ===========  ==========  ==========  ==========
</TABLE>

<TABLE>
<CAPTION>
                                                                                  For the year ended                  
                                                                                  December 31, 1994                   
                                              ------------------------------------------------------------------------
                                                                                  FUND INFORMATION                    
                                                          ------------------------------------------------------------
                                                             COMPANY        FIXED     STOCK                           
                                                               STOCK     INTEREST     EQUITY      BALANCED      LOAN  
                                                  TOTAL         FUND         FUND      FUND         FUND        FUND  
                                              ----------  -----------  ----------- -----------  ----------  ----------
<S>                                             <C>          <C>          <C>       <C>          <C>         <C>     
   Contributions:                                                                                                     
     Employer                                   $30,456      $30,103         $353   $     -       $   -      $    -   
     Employee                                    97,183          -         67,570      27,244       2,369         -   
                                             -----------  -----------  -----------  ----------  ----------  ----------
                                                127,639       30,103       67,923      27,244       2,369         -   
                                                                                                                      
Interest and dividend income                     46,005        6,138       37,381           1          65       2,420 
Net appreciation in fair market                                                                                       
   value of Assets                              (95,487)     (97,232)           -       1,907        (162)        -   
                                             -----------  -----------  -----------  ----------  ----------  ----------
                                                (49,482)     (91,094)      37,381       1,908         (97)      2,420 
                                                                                                                      
Decrease in Assets:                                                                                                   
   Benefits paid to participants                                                                                      
     or their beneficiaries                      30,844        8,216       18,106       3,342         174       1,006 
   Administrative Expenses                           65            -            1           -          64         -   
                                             -----------  -----------  -----------  ----------  ----------  ----------
                                                 30,909        8,216       18,107       3,342         238       1,006 
                                                                                                                      
Transfers:                                                                                                            
   Transfers between Plans                            -            -           (5)          4           1         -   
   Transfers between funds                            -            -       (5,361)     (5,102)     10,463         -   
   Transfers to or from Plan                         (1)        (177)           5          22         149         -   
   Loans to participants                             (9)           -      (13,605)     (3,418)       (213)     17,227 
   Loan repayments:                                                                                                   
     Principal                                        -            -       11,130       3,435         285     (14,850)
     Interest                                         -            -        1,823         553          44      (2,420)
                                             -----------  -----------  -----------  ----------  ----------  ----------
                                                    (10)        (177)      (6,013)     (4,506)     10,729         (43)
                                                                                                                      
                                             -----------  -----------  -----------  ----------  ----------  ----------
Increase in Assets during the year               47,238      (69,384)      81,184      21,304      12,763       1,371 
                                                                                                                      
Net Assets at beginning of year               1,007,444      356,161      503,443     112,005           -      35,835 
                                             -----------  -----------  -----------  ----------  ----------  ----------
                                                                                                                      
Net Assets at end of year                    $1,054,682     $286,777     $584,627    $133,309     $12,763     $37,206 
                                             ===========  ===========  ===========  ==========  ==========  ==========
</TABLE>


                                      -10-

<PAGE>   14



                       THE GOODYEAR TIRE & RUBBER COMPANY
                       ----------------------------------
                                  MASTER TRUST
                                  ------------
                  STATEMENT OF NET ASSETS WITH FUND INFORMATION
                  ---------------------------------------------


(Dollars in Thousands)
<TABLE>
<CAPTION>
                                                                                  For the year ended                            
                                                                                  December 31, 1995                             
                                              -------------------------------------------------------------------------         
                                                                                  FUND INFORMATION                              
                                                          -------------------------------------------------------------         
                                                             COMPANY        FIXED     STOCK                                     
                                                               STOCK     INTEREST     EQUITY      BALANCED      LOAN            
                                                  TOTAL         FUND         FUND      FUND         FUND        FUND            
                                              ----------  -----------  -----------  -----------  ----------  ----------         
<S>                                            <C>          <C>          <C>          <C>         <C>         <C>
Assets:                                                                                                                
  Investments at fair market value:                                                                                    
    Guaranteed Investment Contracts            $601,512     $     -      $601,512     $     -     $    -      $    -   
    Common Stock of The Goodyear                                                                                       
      Tire & Rubber Company, cost                                                                                      
      $220,265 -- 9,196,871 shares                                                                                     
      ($189,868 -- 8,468,457 shares in 1994)    417,309      417,309           -            -          -           -   
                                                                                                                       
  Pooled Balanced Fund                           18,809           -            -            -       18,809         -   
      $18,164 -- 1,815,442 units                                                                                       
                                                                                                                       
  Pooled Common Stock, cost                                                                                            
      $202,938 -- 14,834,407 units                                                                                     
      ($115,000 -- 139,595 units in 1994)       213,765           -            -       213,765         -           -   
                                                                                                                       
  Pooled Fixed Income                                 -           -            -            -          -           -   
      ($4,204 -- 2,793,749 units in 1994)                                                                              
  Short-term investments                         61,352        1,199       60,153           -          -           -   
  Promissory notes                               43,952           -                         -          -        43,952 
                                             -----------  -----------  -----------  -----------  ----------  ----------
                                              1,356,699      418,508      661,665      213,765      18,809      43,952 
Receivables                                                                                                            
  Employee Contributions                          6,344           -         5,766          284         294         -   
  Employer Contributions                          2,968        2,968           -            -          -           -   
  Transfers                                          -            -            -            -          -           -   
  Loan repayments                                    -            -         2,436          869          69      (3,374)
  Accrued interest and dividends                    267            9          258           -          -           -   
  Reimbursement for expenses                         22           22           -            -          -           -   
  Distribution Receivable                           112           20           92           -          -           -   
                                             -----------  -----------  -----------  -----------  ----------  ----------
                                                  9,713        3,019        8,552        1,153         363      (3,374)
                                             -----------  -----------  -----------  -----------  ----------  ----------
    Total Assets                              1,366,412      421,527      670,217      214,918      19,172      40,578 
                                                                                                                       
Liabilities                                                                                                            
  Payable for purchased securities                   -            -            -            -          -           -   
  Administrative expenses payable                    -            -            -            -          -           -   
  Distributions payable                              -            -            -            -          -           -   
  Forfeiture credits                                 41           41           -            -          -           -   
                                             -----------  -----------  -----------  -----------  ----------  ----------
    Total Liabilities                                41           41           -            -          -           -   
                                             -----------  -----------  -----------  -----------  ----------  ----------
                                                                                                                       
Net Assets                                   $1,366,371     $421,486     $670,217     $214,918     $19,172     $40,578 
                                             ===========  ===========  ===========  ===========  ==========  ==========
</TABLE>


<TABLE>
<CAPTION>
                                                                                  For the year ended                            
                                                                                  December 31, 1994                     
                                              ------------------------------------------------------------------------- 
                                                                                  FUND INFORMATION                      
                                                          ------------------------------------------------------------- 
                                                             COMPANY        FIXED     STOCK                             
                                                               STOCK     INTEREST     EQUITY      BALANCED      LOAN    
                                                  TOTAL         FUND         FUND      FUND         FUND        FUND    
                                              ----------  -----------  -----------  -----------  ----------  ----------         
<S>                                            <C>          <C>          <C>          <C>          <C>         <C>
Assets:                                       
  Investments at fair market value:           
    Guaranteed Investment Contracts            $570,770     $     -      $570,770     $     -      $    -      $    -   
    Common Stock of The Goodyear                                                                                        
      Tire & Rubber Company, cost                                                                                       
      $220,265 -- 9,196,871 shares                                                                                      
      ($189,868 -- 8,468,457 shares in 1994)    284,752      284,752           -            -           -           -   
                                                                                                                        
  Pooled Balanced Fund                               -            -            -            -           -           -   
      $18,164 -- 1,815,442 units                                                                                        
                                                                                                                        
  Pooled Common Stock, cost                                                                                             
      $202,938 -- 14,834,407 units                                                                                      
      ($115,000 -- 139,595 units in 1994)       139,937           -            -       134,094       5,843          -   
                                                                                                                        
  Pooled Fixed Income                             4,175           -            -            -        4,175          -   
      ($4,204 -- 2,793,749 units in 1994)                                                                               
  Short-term investments                          8,829        1,831        4,524           -        2,474          -   
  Promissory notes                               38,587           -            -            -           -       38,587  
                                             -----------  -----------  -----------  -----------  ----------  ---------- 
                                              1,047,050      286,583      575,294      134,094      12,492      38,587  
Receivables                                                                                                             
  Employee Contributions                          6,022           -         5,676          142         204          -   
  Employer Contributions                          2,614        2,597           17           -           -           -   
  Transfers                                          -            -           865         (920)         55          -   
  Loan repayments                                    -            -           986          297          22      (1,305) 
  Accrued interest and dividends                  3,247           14        3,171            3          13          46  
  Reimbursement for expenses                         30           30           -            -           -           -   
  Distribution Receivable                            -            -            -            -           -           -   
                                             -----------  -----------  -----------  -----------  ----------  ---------- 
                                                 11,913        2,641       10,715         (478)        294      (1,259) 
                                             -----------  -----------  -----------  -----------  ----------  ---------- 
    Total Assets                              1,058,963      289,224      586,009      133,616      12,786      37,328  
                                                                                                                        
Liabilities                                                                                                             
  Payable for purchased securities                1,835        1,831           -             4          -           -   
  Administrative expenses payable                    18           -             1           -           17          -   
  Distributions payable                           2,418          606        1,381          303           6         122  
  Forfeiture credits                                 10           10           -            -           -           -   
                                             -----------  -----------  -----------  -----------  ----------  ---------- 
    Total Liabilities                             4,281        2,447        1,382          307          23         122  
                                             -----------  -----------  -----------  -----------  ----------  ---------- 
                                                                                                                        
Net Assets                                   $1,054,682     $286,777     $584,627     $133,309     $12,763     $37,206  
                                             ===========  ===========  ===========  ===========  ==========  ========== 
</TABLE>



                                      -11-


<PAGE>   1
                                  EXHIBIT 23

                      CONSENT OF INDEPENDENT ACCOUNTANTS


We hereby consent to the incorporation by reference in the Registration
Statement on Form S-8 (No. 33-65183) of The Goodyear Tire & Rubber Company of
our report dated June 18, 1996 appearing at page 2 Annex A of this Form 11-K.



/s/ Price Waterhouse LLP
PRICE WATERHOUSE LLP

Cleveland, Ohio
June 25, 1996



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