GOODYEAR TIRE & RUBBER CO /OH/
11-K, 1996-06-25
TIRES & INNER TUBES
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<PAGE>   1





                       SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C.  20549


                              ____________________


                                   FORM 11-K


                 ANNUAL REPORT PURSUANT TO SECTION 15(d) OF THE
                 SECURITIES EXCHANGE ACT OF 1934 [FEE REQUIRED]

                  FOR THE FISCAL YEAR ENDED DECEMBER 31, 1995

                        COMMISSION FILE NUMBER:  1-1927

                              ____________________


                              CELERON CORPORATION
                             EMPLOYEE SAVINGS PLAN
                            (FULL TITLE OF THE PLAN)


                              ____________________




                       THE GOODYEAR TIRE & RUBBER COMPANY
                       (NAME OF ISSUER OF THE SECURITIES)

                            1144 EAST MARKET STREET
                            AKRON, OHIO  44316-0001
                (ADDRESS OF ISSUER'S PRINCIPAL EXECUTIVE OFFICE)
<PAGE>   2
                              CELERON CORPORATION
                             EMPLOYEE SAVINGS PLAN

ITEM 1.  Not applicable.

ITEM 2.  Not applicable.

ITEM 3.  Not applicable.

ITEM 4.  FINANCIAL STATEMENTS OF THE PLAN

         The Financial Statements of the Celeron Corporation Employee Savings
Plan for the fiscal year ended December 31, 1995, together with the report of
Price Waterhouse LLP, independent accountants, are attached to this Annual
Report on Form 11-K as Annex A, and are by specific reference incorporated
herein and filed as a part of hereof.  The Financial Statements and the Notes
thereto are presented in lieu of the financial statements required by Items 1,
2 and 3 of Form 11-K and were prepared in accordance with the financial
reporting requirements of the Employee Retirement Income Security Act of 1974.

EXHIBIT.  CONSENT OF INDEPENDENT ACCOUNTANTS (EXHIBIT NO. 23)

         Consent of Price Waterhouse LLP, independent accountants, to
incorporation by reference of their report set forth at page 2 of Annex A to
this Form 11-K in Registration Statement No. 33-65185 on Form S-8.

                                   SIGNATURES

         PURSUANT TO THE REQUIREMENTS OF THE SECURITIES EXCHANGE ACT OF 1934,
THE PLAN ADMINISTRATOR HAS DULY CAUSED THIS ANNUAL REPORT TO BE SIGNED BY THE
UNDERSIGNED THEREUNTO DULY AUTHORIZED.

                              THE GOODYEAR TIRE & RUBBER COMPANY
                              (AS THE ISSUER) AND CELERON CORPORATION,
                              PLAN ADMINISTRATOR OF THE CELERON
                              CORPORATION EMPLOYEE SAVINGS PLAN
                            
                            
Dated:  June 25, 1996         By:         /s/ Richard W Hauman            
                                 -----------------------------------------------
                                              Richard W. Hauman,
                                        Vice President and Treasurer
                                                    of
                                    The Goodyear Tire & Rubber Company
                                                   and
                                 Assistant Treasurer and Assistant Comptroller
                                                    of
                                           Celeron Corporation
<PAGE>   3
                                                                         ANNEX A
                                                                            TO
                                                                       FORM 11-K



                              CELERON CORPORATION
                             EMPLOYEE SAVINGS PLAN

                                   * * * * *


                              FINANCIAL STATEMENTS

                               DECEMBER 31, 1995
<PAGE>   4
                                                   [PRICE WATERHOUSE LOGO]




                              CELERON CORPORATION

                             EMPLOYEE SAVINGS PLAN

                                   * * * * *

                              FINANCIAL STATEMENTS

                               DECEMBER 31, 1995
<PAGE>   5
                              CELERON CORPORATION

                             EMPLOYEE SAVINGS PLAN
 
                         INDEX TO FINANCIAL STATEMENTS

                               DECEMBER 31, 1995


                                                            PAGE
                                                            ----

Report of independent accountants                             2

Financial statements:

  Statement of net assets available for Plan
  benefits at December 31, 1995 and 1994                      3

  Statement of changes in net assets available for
  Plan benefits for the years ended December 31,              
  1995 and 1994                                               3

  Notes to financial statements                            4-11
<PAGE>   6
                                BP America Building    Telephone 216 781-3700
                                200 Publilc Square
                                27th Floor
                                Cleveland, Ohio  44114-2301


PRICE WATERHOUSE LLP                                [PRICE WATERHOUSE LOGO]



                       REPORT OF INDEPENDENT ACCOUNTANTS
                       ---------------------------------


June 18, 1996

To the Plan Administrator and Participants
of the Celeron Corporation Employee Savings
Plan (sponsored by Celeron Corporation)


In our opinion, the accompanying statement of net assets available for plan
benefits and the related statement of changes in net assets available for plan
benefits present fairly, in all material respects, the net assets available for
benefits of the Celeron Corporation Employee Savings Plan (sponsored by Celeron
Corporation) at December 31, 1995 and 1994, and the changes in net assets
available for plan benefits for the years then ended, in conformity with
generally accepted accounting principles.  These financial statements are the
responsibility of the Plan's management; our responsibility is to express an
opinion on these financial statements based on our audits.  We conducted our
audits of these statements in accordance with generally accepted auditing
standards which require that we plan and perform the audit to obtain reasonable
assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence
supporting the amounts and disclosures in the financial statements, assessing
the accounting principles used and significant estimates made by management,
and evaluating the overall financial statement presentation.  We believe that
our audits provide a reasonable basis for the opinion expressed above.

Our audits were performed for the purpose of forming an opinion on the basic
financial statements taken as a whole.  The Fund Information in the statement
of net assets available for plan benefits and the statement of changes in net
assets available for plan benefits is presented for purposes of additional
analysis rather than to present the net assets available for plan benefits and
changes in net assets available for plan benefits of each fund.  The Fund
Information has been subjected to the auditing procedures applied in the audits
of the basic financial statements and, in our opinion, is fairly stated in all
material respects in relation to the basic financial statements taken as a
whole.


/S/ PRICE WATERHOUSE LLP


                                       2
<PAGE>   7





                              CELERON CORPORATION
                             EMPLOYEE SAVINGS PLAN

   STATEMENT OF NET ASSETS AVAILABLE FOR PLAN BENEFITS, WITH FUND INFORMATION

<TABLE>
<CAPTION>
(Dollars in Thousands)                                                     December 31, 1995                      
                                                       ------------------------------------------------------------
                                                                           FUND INFORMATION    
                                                       ------------------------------------------------------------
                                                                    COMPANY    FIXED    STOCK                      
                                                                     STOCK   INTEREST   EQUITY    BALANCED    LOAN  
                                                           TOTAL     FUND      FUND     FUND      FUND        FUND 
                                                       ---------    ------   --------   ------    --------    ----  
<S>                                                    <C>          <C>      <C>        <C>       <C>         <C>
Plan's interest in master trust representing                                                  
 total assets available for Plan                          $7,132    $2,252    $1,996    $2,451       $57      $376    
                                                       =========    ======   =======    ======    ======      ====   
</TABLE>

<TABLE>
<CAPTION> 
                                                                           December 31, 1994                     
                                                       ------------------------------------------------------------
                                                                           FUND INFORMATION                     
                                                       ------------------------------------------------------------
                                                                    COMPANY    FIXED     STOCK                      
                                                                     STOCK   INTEREST   EQUITY    BALANCED    LOAN  
                                                           TOTAL     FUND      FUND      FUND       FUND      FUND  
                                                       ---------    ------   --------   ------    --------    ----  
<S>                                                    <C>          <C>       <C>       <C>       <C>         <C>   
Plan's interest in master trust representing                                                                       
 total assets available for Plan                          $5,541    $1,613    $1,867    $1,693       $21      $347
                                                       =========    ======   =======    ======    ======      ====   

</TABLE>


   STATEMENT OF CHANGES IN NET ASSETS AVAILABLE FOR PLAN BENEFITS, WITH FUND
                                 INFORMATION
 
<TABLE>
<CAPTION>
                                                                            December 31, 1995                      
                                                         ----------------------------------------------------------
                                                                              FUND INFORMATION                     
                                                         ----------------------------------------------------------
                                                                 COMPANY    FIXED      STOCK                       
                                                                  STOCK    INTEREST   EQUITY    BALANCED  LOAN     
                                                        TOTAL     FUND       FUND       FUND      FUND     FUND    
                                                        -----    ------    --------   ------   ---------  ----     
<S>                                                     <C>      <C>       <C>       <C>       <C>       <C>
Increase in Assets:                                                                                                
 Contributions:                                                                                                    
  Employer                                               $244      $244    $    -    $    -    $    -    $    -    
  Employee                                                537                 238       281        18         -    
                                                        -----    ------    ------     -----    ------     -----    
                                                          781       244       238       281        18         -    
                                                                                                                   
Investment income from                                                                                             
 Plan's interest in master trust                        1,428       601       130       667         8        22    
                                                                                                                   
Decrease in Assets:                                                                                                
 Benefits paid to participants                                                                                     
  or their beneficiaries                                  616       204       231       173        (1)        9    
 Administrative expenses                                   -          -         -         -         -         -    
                                                        -----    ------    ------     -----    ------     -----    
                                                          616       204       231       173        (1)        9    
                                                                                                                   
                                                                                                                   
Transfers:                                                                                                         
 Transfers between Plans                                   (2)       (2)                                           
 Transfers between funds                                    -         -        18       (20)        2              
 Loans to participants                                      -         -      (110)      (93)       (2)      205    
 Loan repayments:                                                                                                  
  Principal                                                 -         -        74        85         8      (167)   
  Interest                                                  -         -        10        11         1       (22)   
                                                        -----    ------    ------     -----    ------     -----    
                                                           (2)       (2)       (8)      (17)        9        16    
                                                        -----    ------    ------     -----    ------     -----    
                                                                                                                   
                                                                                                                   
Increase in Assets during the year                      1,591       639       129       758        36        29    
                                                                                                                   
Net Assets at beginning of year                         5,541     1,613     1,867     1,693        21       347    
                                                        -----    ------    ------     -----    ------     -----    
                                                                                                                   
Net Assets at end of year                              $7,132    $2,252    $1,996    $2,451       $57      $376    
                                                       ======    ======    ======    ======    ======     =====    
</TABLE>                                                        

<TABLE>
<CAPTION>                                                                                                                   
                                                                                                                   
                                                                           December 31, 1994                       
                                                       ----------------------------------------------------------  
                                                                           FUND INFORMATION                        
                                                       ----------------------------------------------------------  
                                                                 COMPANY     FIXED      STOCK                      
                                                                  STOCK     INTEREST   EQUITY   BALANCED    LOAN   
                                                          TOTAL    FUND       FUND      FUND      FUND      FUND   
                                                       --------  -------    ------    ------    -------   ------                  
<S>                                                    <S>       <C>        <C>       <C>       <C>       <C>
Increase in Assets:                                                                                                
 Contributions:                                                                                                    
  Employer                                                $178      $178    $    -    $    -    $    -    $    -   
  Employee                                                 559         -       253       293        13         -   
                                                       --------  -------    ------    ------    -------   ------                  
                                                           737       178       253       293        13         -   
                                                                                                                   
Investment income from                                                                                             
 Plan's interest in master trust                          (357)     (524)      123        22         -        22   
                                                                                                                   
Decrease in Assets:                                                                                                
 Benefits paid to participants                                                                                     
  or their beneficiaries                                   485       123       188       148                  26   
 Administrative expenses                                     -         -         -         -         -         -   
                                                       -------   -------    ------    ------    ------    ------                  
                                                           485       123       188       148         -        26   
                                                                                                                   
                                                                                                                   
Transfers:                                                                                                         
 Transfers between Plans                                     -         -         -         -         -         -   
 Transfers between funds                                     -         -        (1)       (4)        5         -   
 Loans to participants                                       -         -      (112)      (83)                195   
 Loan repayments:                                                                                                  
  Principal                                                  -         -        64        83         3      (150)  
  Interest                                                   -         -        10        11                 (21)  
                                                       -------   -------    ------    ------    -------   ------                  
                                                             -         -       (39)        7         8        24   
                                                       -------   -------    ------    ------    -------   ------                  
                                                                                                                   
                                                                                                                   
Increase in Assets during the year                        (105)     (469)      149       174        21        20   
                                                                                                                   
Net Assets at beginning of year                          5,646     2,082     1,718     1,519         -       327   
                                                       -------   -------    ------    ------    ------    ------                  
                                                                                                                   
Net Assets at end of year                               $5,541    $1,613    $1,867    $1,693       $21      $347   
                                                       =======   =======    ======    ======    ======    ======                  


</TABLE>

        The accompanying notes are an integral part of these statements.

                                       3
<PAGE>   8
                              CELERON CORPORATION

                             EMPLOYEE SAVINGS PLAN

                         NOTES TO FINANCIAL STATEMENTS

                               DECEMBER 31, 1995


SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES:
- ------------------------------------------

Basis of Accounting
- -------------------

               The accounts of the Celeron Corporation Employee Savings Plan
(the "Plan") are maintained on the accrual basis of accounting and in
accordance with The Northern Trust Company (the "Trustee") Trust Agreement,
effective November 1, 1995.  The trust was amended effective November 1, 1995
to change the Trustee of the Plan from Bankers Trust Company to The Northern
Trust Company.  All assets of the Plan in the master trust were transferred
accordingly.

Trust Assets
- ------------

               Savings plans sponsored by The Goodyear Tire & Rubber Company
and certain subsidiaries (the "Company") maintain their assets in a master
trust administered by the Trustee.  At December 31, 1995 and 1994 the Company
sponsored six savings plans.  The Plan's interest in the trust is presented in
the accompanying financial statements in accordance with the allocation made by
the Trustee.  In 1995 and 1994, the Plan's interest in the master trust was
 .5%, respectively.

Asset Valuation
- ---------------

               The assets of the Plan are valued at the current market value.
Investments in the Company Stock Fund are valued at the last reported sales
price on the last business day of the month.  If no sales were reported on that
date, the shares are valued at the last bid price.  Investments held in the
Fixed Interest Fund are invested in various instruments that have a stated rate
of return and are reported at contract value which approximates fair market
value.  Investments in the Stock Equity Fund are valued based on units of
participation in a commingled fund as reported by the fund manager.
Investments in the Balanced Fund are valued based on units of participation in
a commingled fund as reported by the fund manager.  The allocation of assets,
interest and dividend income, and realized and unrealized appreciation and
depreciation is made based upon contributions received and benefits paid by
each participating plan on a monthly basis.





                                       4
<PAGE>   9

Income Recognition
- -----------------

        Employer and employee contributions are recognized in Plan equity on
the accrual basis of accounting, which result in a receivable at year end.

        Dividend income is recorded on the ex-dividend date.

        Interest income is recorded as earned.

        Appreciation or depreciation on Company common stock distributed to
participants is the difference between the weighted average cost and the market
value on the monthly valuation date preceding the distribution.


GENERAL DESCRIPTION AND OPERATION OF THE PLAN:
- ---------------------------------------------

Inception
- ---------

        The Plan is a defined contribution plan which became effective April 1,
1985.

Eligibility 
- -----------
        
        All employees, including officers, of the Celeron Corporation are
eligible to participate in the Plan after completing one year of continuous
service.  At the end of the 1995 plan year, approximately 135 employees of the
Company were eligible (135 in 1994), with approximately 111 employees
participating in the Plan (120 in 1994).

Vesting
- -------
       
        Employee contributions are fully vested.  Employer matching
contributions are vested after the participant has completed either five years
of continuous service or three years of participation in the Plan.

Contributions
- -------------

        Eligible employees can elect to contribute any whole percent from 1% to
16% of earnings including wages, bonuses, commissions, overtime and vacation
pay into the Plan.  Participating employees can elect to have their
contributions invested in the Fixed Interest Fund, the Balanced Fund, or the
Stock Equity Fund or in any combination of these three funds in multiples of
10%. The Company calculates and deducts employee contributions from gross
earnings each pay period based on the percent elected by the employee.
Employees may change their contribution percent on the first day of each month
with a fifteen day prior notice. Employees may transfer amounts attributable to
employee contributions from one fund to the





                                       5
<PAGE>   10
other on the first day of the month with one day notice.  The minimum amount to
be transferred is $100.  Eligible employees may enroll in the Plan on any
January 1, April 1, July 1 or October 1, with a 30 day prior notice.  Employees
may suspend their contributions on any date with a 30 day prior notice.

        The Plan has been established under section 401(k) of the Internal
Revenue Code.  Therefore, employee and employer contributions to the Plan are
not subject to federal withholding tax, but are taxable when they are withdrawn
from the Plan.

        The Board of Directors of the Company determines the matching percent
used as the employer contribution for each Plan year.  During 1995 and 1994,
the Company matched the first 6% of employee contributions, up to $9,240 of
employee contributions, at the rate of 50%.

Investments
- -----------

        The Trustee of the Plan maintains the following five funds under the
Plan (Balanced Fund added January 1, 1994):

               -   Fixed Interest Fund - employee contributions are invested in
                   various  instruments that have a stated rate of return.
                   PRIMCO Capital Management, Inc. is the Investment Advisor
                   for this fund.

               -   Stock Equity Fund - employee contributions are invested in a
                   commingled fund consisting of a portfolio of common stocks
                   which provide an investment return similar to the Standard &
                   Poor's Composite Index plus reinvested dividends.

               -   Balanced Fund - employee contributions are invested in a
                   commingled fund containing a portfolio of common stocks and
                   bonds which provide an investment return similar to a
                   portfolio invested 60% in the Standard & Poor's Composite
                   Index plus reinvested dividends and 40% in bonds which
                   compose the Lehman Aggregate Bond Index.

               -   Loan Investment Fund - employee contributions are
                   transferred from other funds into the Loan Investment Fund,
                   and then loaned to the participant.  The interest rate on
                   the loan is determined by the Trustee.

               -   Company Stock Fund - employer contributions are invested in
                   Goodyear  common stock except for short-term investments
                   needed for Plan operations.  During 1995, the price per
                   share of Goodyear common stock on The New York Stock
                   Exchange Composite Transactions ranged from $33.000 to
                   $47.500 ($37.625 to $49.250 during 1994).  The closing price
                   per share was $45.375 at December 31, 1995 ($33.625 at
                   December 31, 1994).





                                       6
<PAGE>   11
Participant Accounts
- --------------------

        A Fixed Interest Fund Account, Stock Equity Fund Account, Balanced Fund
Account, Loan Investment Fund Account, and a Company Stock Fund Account have
been established for each participant in the Plan.  All accounts are valued
monthly by the Trustee.

        Interest is automatically reinvested in each participant's respective
accounts.  Price fluctuations and dividends in common stock of the Company and
companies in the Stock Equity Fund or Balanced Fund are reflected in the unit
value of the fund which effects the value of the participant's accounts.

Plan Withdrawals and Distributions
- ----------------------------------

        Participants may withdraw vested amounts from their accounts if they:

        -   Attain the age of 59 1/2, or
        -   Qualify for a serious financial hardship.

        The Internal Revenue Service (IRS) issued guidelines governing
financial hardship.  Under the IRS guidelines, withdrawals are permitted for
severe financial hardship for the following reasons:

        -   Unreimbursed medical expense of participant, spouse, or 
            dependent.
        -   Post-secondary education of participant, spouse, or 
            dependent.
        -   Prevention of eviction from primary residence of
            participant.
        -   Personal liability for expenses arising out of the death of
            a member of participant's family.  
        -   Purchase of a primary residence of participant.  
        -   Prevention of foreclosure on primary residence of 
            participant.

            Contributions to the Plan are suspended for 12 months subsequent
to a financial hardship withdrawal.

            A withdrawal from the Plan after attaining age 59 1/2
automatically suspends the participant from making further contributions to the
Plan for a minimum of 24 months.

            Participant vested amounts are payable upon retirement, death or
other termination of employment.

            All withdrawals and distributions are valued as of the end of
the month they are processed, and are subject to federal income tax upon
receipt.  Any non-vested Company contributions are forfeited and applied to
reduce future contributions by the Company.  During 1995 and 1994, the Plan had
forfeiture credits in the amounts of $22,822 and $0, respectively.





                                       7
<PAGE>   12
Loan Investment Fund
- --------------------

        Eligible employees may borrow money from their participant accounts. 
The minimum amount to be borrowed is $1,000.  The maximum amount to be borrowed
is the lesser of $50,000 reduced by the highest outstanding balance of any loan
during the preceeding twelve month period, or 50% of the participant's vested
account balance.  The interest rate charged will be a fixed rate which will be
established at the time of the loan application.  The interest rates ranged
from 8.75% to 10.0% during 1995 and 7.0% to 9.5% during 1994.

        Loan repayments, with interest, are made through payroll deductions. 
If a loan is not repaid when due, the loan balance will be treated as a taxable
distribution from the Plan.

Expenses 
- --------
        
        Expenses of administering the Plan, including the payment of Trustee's
fees and brokerage commissions associated with the Company Stock Fund, are paid
by the Company.  Expenses related to the asset management of the Balanced Fund
are paid by participants.

Termination Provisions
- ----------------------

        The Company anticipates and believes that the Plan will continue
without interruption, but reserves the right to discontinue the Plan.  In the
event of termination, the obligation of the Company to make further
contributions ceases. All participants' accounts would then be fully vested
with respect to Company contributions.


RELATED PARTY TRANSACTIONS:
- ---------------------------

        The Company Stock Fund is designed primarily for investment in common
stock of the Company.


TAX STATUS OF PLAN:
- ------------------

        The IRS has advised on August 15, 1995 that the Plan is qualified in
accordance with the appropriate sections of the Internal Revenue Code, and the
trust established with the Plan constitutes a qualified trust and is therefore
exempt from federal income taxes. The plan administrator does not anticipate
that changes in the Plan or other events occuring after the receipt of the IRS
ruling will affect the qualification of the Plan or the tax exempt status of
the Trust.





                                       8
<PAGE>   13



SUBSEQUENT EVENT:
- ----------------

        The Plan was amended and restated effective February 1, 1996, for the
following items:

        -   Vesting of employer matching contributions was changed to four
            years of continuous service.

        -   All investment funds are valued daily.

        -   Eligibility was shortened to a minimum of six months of continuous
            service.

        -   Names of the existing investment funds were changed, and five
            new investment funds were established for employee contributions: 
            one each that invests in large capitalization equities, small 
            capitalization equities, and international equities.  In addition,
            two additional funds were added that offer investments in a 
            combination of stocks and bonds.

        -   Participating employees can elect to have their current
            contributions invested in any of the funds available for
            employee contributions, or in any combination of these funds on
            a daily basis in one percent increments.  Participating
            employees may also transfer amounts invested in any fund made
            available for employee contributions on a daily basis in one
            percent increments.

        -   Upon attainment of age 52, employees may transfer Company
            matching contributions out of the Company Stock Fund and into
            any fund available for employee contributions.

        -   Maximum number of loans that a participant may have outstanding
            was increased from one to two.


FINANCIAL DATA OF THE MASTER TRUST:
- -----------------------------------




                                       9
<PAGE>   14


                       THE GOODYEAR TIRE & RUBBER COMPANY
                                  MASTER TRUST
            STATEMENT OF CHANGES IN NET ASSETS WITH FUND INFORMATION


<TABLE>
<CAPTION>
(Dollars in Thousands)
                                                                 For the year ended                                         
                                                                 December 31, 1995                                          
                                     ----------------------------------------------------------------------------------     
                                                                    FUND INFORMATION                            
                                                     ------------------------------------------------------------------     
                                                        COMPANY       FIXED         STOCK                                   
                                                         STOCK       INTEREST       EQUITY      BALANCED       LOAN         
                                         TOTAL            FUND         FUND          FUND         FUND         FUND         
                                     --------------  ------------  ------------- ------------- -----------  -----------     
<S>                                  <C>           <C>            <C>            <C>          <C>           <C>             
   Contributions:                                                                                                           
     Employer                              $37,870       $37,537           $333  $          -  $        -   $        -      
     Employee                              112,285             -         78,683        29,646       3,956            -      
                                     --------------  -----------   ------------- ------------- -----------  ----------      
                                           150,155        37,537         79,016        29,646       3,956            -      
                                                                                                                            
Interest and dividend income                53,593        $8,556         42,610           239         104        2,084      
Net appreciation in fair market                                                                                             
   value of Assets                         160,228       102,944            130        53,965       3,189            -      
                                     --------------  ------------  ------------- ------------- -----------  -----------     
                                           213,821       111,500         42,740        54,204       3,293        2,084      
                                                                                                                            
Decrease in Assets:                                                                                                         
   Benefits paid to participants                                                                                            
     or their beneficiaries                 52,215       $14,330         31,014         5,487         422          962      
   Administrative Expenses                      73             -              -             -          73            -      
                                     --------------  ------------  ------------- ------------- -----------  -----------     
                                            52,288        14,330         31,014         5,487         495          962      
                                                                                                                            
Transfers:                                                                                                                  
   Transfers between Plans                       1             2            (42)           42           -           (1)     
   Transfers between funds                       -             -         (2,867)        3,190        (323)           -      
   Transfers to or from Plan                     -             -            294          (145)       (149)           -      
   Loans to participants                         -             -        (17,337)       (4,489)       (274)      22,100      
   Loan repayments:                                                                                                         
     Principal                                   -             -         13,110         4,138         356      (17,604)     
     Interest                                    -             -          1,690           510          45       (2,245)     
                                     --------------  ------------  ------------- ------------- -----------  -----------     
                                                 1             2         (5,152)        3,246        (345)       2,250      
                                                                                                                            
                                                                                                                            
                                     --------------  ------------  ------------- ------------- -----------  -----------     
Increase in Assets during the year         311,689       134,709         85,590        81,609       6,409        3,372      
                                                                                                                            
Net Assets at beginning of year          1,054,682       286,777        584,627       133,309      12,763       37,206      
                                     --------------  ------------  ------------- ------------- -----------  -----------     
                                                                                                                            
Net Assets at end of year               $1,366,371      $421,486       $670,217      $214,918     $19,172      $40,578      
                                     --------------  ------------  ------------- ------------- -----------  -----------     
</TABLE>
<TABLE>
<CAPTION>
(Dollars in Thousands)
                                                                      For the year ended
                                                                       December 31, 1994                        
                                        ---------------------------------------------------------------------------------
                                                                       FUND INFORMATION                                     
                                        ---------------------------------------------------------------------------------
                                                           COMPANY        FIXED         STOCK
                                                            STOCK       INTEREST        EQUITY       BALANCED      LOAN
                                            TOTAL           FUND          FUND           FUND          FUND        FUND    
                                        --------------  ------------  ------------  ------------  ----------- -----------
<S>                                     <C>             <C>           <C>           <C>           <C>         <C>
   Contributions:                    
     Employer                                 $30,456       $30,103          $353   $         -   $        -  $        -
     Employee                                  97,183             -        67,570        27,244        2,369           - 
                                        --------------  ------------  ------------  ------------  ----------- -----------
                                              127,639        30,103        67,923        27,244        2,369           -
                                     
Interest and dividend income                   46,005         6,138        37,381             1           65       2,420
Net appreciation in fair market      
   value of Assets                            (95,487)      (97,232)            -         1,907         (162)          - 
                                        --------------  ------------  ------------  ------------  ----------- -----------
                                              (49,482)      (91,094)       37,381         1,908          (97)      2,420
                                     
Decrease in Assets:                  
   Benefits paid to participants     
     or their beneficiaries                    30,844         8,216        18,106         3,342          174       1,006
   Administrative Expenses                         65             -             1             -           64           - 
                                        --------------  ------------  ------------  ------------  ----------- -----------
                                               30,909         8,216        18,107         3,342          238       1,006
                                     
Transfers:                           
   Transfers between Plans                          -             -            (5)            4            1           -
   Transfers between funds                          -             -        (5,361)       (5,102)      10,463           -
   Transfers to or from Plan                       (1)         (177)            5            22          149           -
   Loans to participants                           (9)            -       (13,605)       (3,418)        (213)     17,227
   Loan repayments:                  
     Principal                                      -             -        11,130         3,435          285     (14,850)
     Interest                                       -             -         1,823           553           44      (2,420)
                                        --------------  ------------  ------------  ------------  ----------- -----------
                                                  (10)         (177)       (6,013)       (4,506)      10,729         (43)
                                     
                                     
                                        --------------  ------------  ------------  ------------  ----------- -----------
Increase in Assets during the year             47,238       (69,384)       81,184        21,304       12,763       1,371
                                     
Net Assets at beginning of year             1,007,444       356,161       503,443       112,005            -      35,835 
                                        --------------  ------------  ------------  ------------  ----------- -----------
                                     
Net Assets at end of year                  $1,054,682      $286,777      $584,627      $133,309      $12,763     $37,206 
                                        ==============  ============  ============  ============  =========== ===========


</TABLE>


                                      10
<PAGE>   15





                       THE GOODYEAR TIRE & RUBBER COMPANY
                                  MASTER TRUST
                 STATEMENT OF NET ASSETS WITH FUND INFORMATION


<TABLE>
<CAPTION>
(Dollars in Thousands)
                                                                       December 31, 1995                           
                                                  ------------------------------------------------------------
                                                                       FUND INFORMATION                  
                                                  ------------------------------------------------------------
                                                               Company   Fixed     Stock                           
                                                                Stock   Interest   Equity   Balanced    Loan       
                                                     Total      Fund      Fund     Fund        Fund     Fund       
                                                  ---------   --------  --------  --------  --------  --------
<S>                                               <C>         <C>       <C>       <C>        <C>      <C>          
Assets:                                                                                                            
  Investments at fair market value:                                                                                
   Guaranteed Investment Contracts                  $601,512  $      -  $601,512  $      -   $     -  $      -     
   Common Stock of The Goodyear                                                                                    
    Tire & Rubber Company, cost                                                                                    
    $220,265 -- 9,196,871 shares                                                                                   
    ($189,868 -- 8,468,457 shares in 1994)           417,309   417,309         -         -         -         -     
                                                                                                                   
  Pooled Balanced Fund                                18,809         -         -         -    18,809         -     
    $18,164 -- 1,815,442 units                                                                                     
                                                                                                                   
  Pooled Common Stock, cost                                                                                        
    $202,938 -- 14,834,407 units                                                                                   
    ($115,000 -- 139,595 units in 1994)              213,765         -         -   213,765         -         -     
                                                                                                                   
  Pooled Fixed Income                                      -         -         -         -         -         -     
    ($4,204 -- 2,793,749 units in 1994)                                                                            
  Short-term investments                              61,352     1,199    60,153         -         -         -     
  Promissory notes                                    43,952         -                   -         -    43,952     
                                                  ----------  --------  --------  --------  --------  --------
                                                   1,356,699   418,508   661,665   213,765    18,809    43,952     
Receivables                                                                                                        
  Employee Contributions                               6,344         -     5,766       284       294         -     
  Employer Contributions                               2,968     2,968         -         -         -         -     
  Transfers                                                -         -                                             
  Loan repayments                                          -         -     2,436       869        69    (3,374)    
  Accrued interest and dividends                         267         9       258         -         -         -     
  Reimbursement for expenses                              22        22         -         -         -         -     
  Distribution Receivable                                112        20        92         -         -         -     
                                                  ----------  --------  --------  --------  --------  --------
                                                       9,713     3,019     8,552     1,153       363    (3,374)    
                                                  ----------  --------  --------  --------  --------  --------
   Total Assets                                    1,366,412   421,527   670,217   214,918    19,172    40,578     
                                                                                                                   
Liabilities                                                                                                        
  Payable for purchased securities                         -         -         -         -         -         -         
  Administrative expenses payable                          -         -         -         -         -         -         
  Distributions payable                                    -         -         -         -         -         -         
  Forfeiture credits                                      41        41         -         -         -         -     
                                                  ----------  --------  --------  --------  --------  -------- 
   Total Liabilities                                      41        41         -         -         -         -     
                                                  ----------  --------  --------  --------  --------  --------
                                                                                                                   
Net Assets                                        $1,366,371  $421,486  $670,217  $214,918   $19,172   $40,578     
                                                  ==========  ========  ========  ========  ========  ========
</TABLE>

<TABLE>
<CAPTION>
                                                                          December 31, 1994
                                                  ------------------------------------------------------------------
                                                                          FUND INFORMATION
                                                  ------------------------------------------------------------------
                                                                 Company   Fixed     Stock
                                                                 Stock    Interest   Equity   Balanced     Loan
                                                         Total    Fund      Fund      Fund      Fund       Fund
                                                  ------------  --------  --------  --------  --------   -------- 
<S>                                                  <C>         <C>       <C>       <C>       <C>         <C>
Assets:                                           
  Investments at fair market value:               
   Guaranteed Investment Contracts                     $570,770  $      -  $570,770  $      -   $     -     $    -
   Common Stock of The Goodyear                   
    Tire & Rubber Company, cost                   
    $220,265 -- 9,196,871 shares                  
    ($189,868 -- 8,468,457 shares in 1994)              284,752   284,752         -         -         -           -   
                                                  
  Pooled Balanced Fund                                        -         -         -         -         -           -    
    $18,164 -- 1,815,442 units                    
                                                  
  Pooled Common Stock, cost                       
    $202,938 -- 14,834,407 units                  
    ($115,000 -- 139,595 units in 1994)                 139,937         -         -   134,094     5,843           -   
                                                  
  Pooled Fixed Income                                     4,175         -         -         -     4,175           -   
    ($4,204 -- 2,793,749 units in 1994)           
  Short-term investments                                  8,829     1,831     4,524         -     2,474           -   
  Promissory notes                                       38,587         -         -         -         -      38,587
                                                   ------------  --------  --------  --------  --------     ------- 
                                                      1,047,050   286,583   575,294   134,094    12,492      38,587
Receivables                                       
  Employee Contributions                                  6,022               5,676       142       204           -   
  Employer Contributions                                  2,614     2,597        17         -         -           -   
  Transfers                                                   -         -       865      (920)       55           -   
  Loan repayments                                             -         -       986       297        22      (1,305)
  Accrued interest and dividends                          3,247        14     3,171         3        13          46
  Reimbursement for expenses                                 30        30         -         -         -           -
  Distribution Receivable                                     -         -         -         -         -           -
                                                   ------------  --------  --------  --------  --------     -------  
                                                         11,913     2,641    10,715      (478)      294      (1,259)
                                                   ------------  --------  --------  --------  --------     -------  
   Total Assets                                       1,058,963   289,224   586,009   133,616    12,786      37,328
                                                  
Liabilities                                       
  Payable for purchased securities                        1,835     1,831                   4         -
  Administrative expenses payable                            18         -         1         -        17           
  Distributions payable                                   2,418       606     1,381       303         6         122
  Forfeiture credits                                         10        10         -         -         -           -
                                                   ------------  --------  --------  --------  --------     -------  
   Total Liabilities                                      4,281     2,447     1,382       307        23         122
                                                   ------------  --------  --------  --------  --------     -------  
                                                  
Net Assets                                           $1,054,682  $286,777  $584,627  $133,309   $12,763     $37,206  
                                                   ============  ========  ========  ========  ========     ======= 

</TABLE>


                                      11

<PAGE>   1
                                   EXHIBIT 23

                       CONSENT OF INDEPENDENT ACCOUNTANTS


We hereby consent to the incorporation by reference in the Registration
Statement on Form S-8 (No. 33-65185) of The Goodyear Tire & Rubber Company of
our report dated June 18, 1996 appearing at page 2 of Annex A of this Form
11-K.





/s/ Price Waterhouse LLP
PRICE WATERHOUSE LLP

Cleveland, Ohio
June 25, 1996


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