GOULDS PUMPS INC
DEF 14A, 1996-03-28
PUMPS & PUMPING EQUIPMENT
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                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                            SCHEDULE 14A INFORMATION

Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934
                                (Amendment No. )

Filed by the Registrant |X|
Filed by a Party other than the Registrant |_|

Check the appropriate box:

|_| Preliminary Proxy Statement
|X| Definitive Proxy Statement
|_| Definitive Additional Materials
|_| Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12


                           Goulds Pumps, Incorporated
                (Name of Registrant as Specified In Its Charter)

                   (Name of Person(s) Filing Proxy Statement)

Payment of Filing Fee (Check the appropriate box):

|X| $125 per Exchange Act Rule 0-11(c)(1)(ii), 14a-6(i)(1) or 14a-6(j)(2).
|_| $500 per each party to the controversy pursuant to
    Exchange Act Rule 14a-6(i)(3).
|_| Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

1) Title of each class of securities to which transaction applies:

   Common Stock

2) Aggregate number of securities to which transaction applies:

   _____________________________________________________________________________

3) Per unit price or other underlying value of transaction computed
   pursuant to Exchange Act Rule 0-11:*

   _____________________________________________________________________________

4) Proposed maximum aggregate value of transaction:

   _____________________________________________________________________________

|_| Check box if any part of the fee is offset as provided by
    Exchange Act Rule 0-11(a)(2) and identify the filing for which
    the offsetting fee was paid previously.  Identify the previous
    filing by registration statement number, or the form or schedule
    and the date of its filing.

    1) Amount previously paid: _________________________________________________

    2) Form, Schedule or Registration No. ______________________________________

    3) Filing party: ___________________________________________________________

    4) Date filed: _____________________________________________________________

___________
*Set forth the amount on which the filing fee is calculated and state how it was
 determined.


<PAGE>


                           [LOGO] GOULDS PUMPS, INC.
                                       FAIRPORT, NEW YORK  14450


                                                                  March 28, 1996
                               -----------------

                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                             TO BE HELD MAY 1, 1996

                               -----------------

To the Stockholders of Goulds Pumps, Incorporated:

     The Annual Meeting of the Stockholders of Goulds Pumps,  Incorporated  will
be held at the  Holiday  Inn,  Seneca  Falls,  New York (1/4  mile  north of the
intersection  of NY 414 and US 20) on Wednesday,  May 1, 1996, at 10:00 a.m. for
the following items of business:

          1. Election of Directors;

          2. Ratification of the appointment of Deloitte & Touche LLP as
             independent auditors for 1996; and

          3. Such other  business as may properly come before the meeting or any
             adjournment thereof.

     These matters are  described  more fully in the attached  Proxy  Statement.
Stockholders of record at the close of business on March 6, 1996 are entitled to
notice of and to vote at the meeting.


                                   By Order of the Board of Directors

                                          MICHAEL T. TOMAINO
                                           Secretary


- --------------------------------------------------------------------------------
     The Board of Directors will appreciate your marking,  signing and returning
promptly  the  accompanying  proxy  card,  no matter how large or how small your
holdings may be.
- --------------------------------------------------------------------------------


<PAGE>

                           [LOGO] GOULDS PUMPS, INC.
                                       FAIRPORT, NEW YORK  14450

                                PROXY STATEMENT

                  ANNUAL MEETING OF STOCKHOLDERS, MAY 1, 1996

     The  accompanying  proxy is solicited by the Board of Directors  for use at
the  Annual  Meeting  of  Stockholders  of  Goulds  Pumps,   Incorporated   (the
"Company"),  300 WillowBrook Office Park, Fairport,  New York 14450-4285,  to be
held at the time and place  stated in the  Notice of Meeting  which  accompanies
this Proxy  Statement.  Proxy materials are first being mailed on or about March
28, 1996. The shares represented by properly completed proxies received prior to
the vote will be voted FOR the  election  as  Directors  of the  nominees  named
herein  and FOR  ratifying  the  appointment  of  Deloitte  & Touche  LLP as the
Company's  independent  auditors for the year ending  December 31, 1996,  unless
specific  instructions to the contrary are given or an abstention from voting is
indicated by the stock holder. The proxy may be revoked at any time before it is
exercised.

     On March 6, 1996, the record date,  there were 21,292,612  shares of Common
Stock outstanding,  each of which entitles the holder to one vote on each matter
to come before the meeting.  One-third  of the  outstanding  shares,  present in
person or by proxy,  will  constitute a quorum at the meeting.  Abstentions  and
broker  non-votes  are counted for purposes of  determining  whether a quorum is
present.   A  plurality   vote  is  required  for  the  election  of  Directors.
Accordingly, abstentions and broker non-votes will not affect the outcome of the
election of Directors.

                             ELECTION OF DIRECTORS

     Eight  Directors,  constituting the entire Board, are to be elected to hold
office until the next Annual Meeting of Stockholders  and until their successors
are elected and  qualified.  The names of, and certain  information  about,  the
persons  nominated by the Board of Directors  for election as Directors  follow.
The Board of Directors  believes  that all of the nominees will be available and
able  to  serve  as  Directors,  but if  for  any  reason  any  nominee  becomes
unavailable  for  election,  the  persons  named  in the  proxies  may  exercise
discretionary  authority  to vote  for  substitutes  proposed  by the  Board  of
Directors.  All eight of the nominees are presently  serving as Directors of the
Company.  Seven were elected at the 1995 Annual Meeting and one of the nominees,
Mr. David P. Gruber, was elected a Director by the Board in December of 1995.


<PAGE>

                                   DIRECTORS

WILLIAM W. GOESSEL

     Mr. Goessel,  68, a Director since 1976, retired in 1993 from Harnischfeger
Industries,  Inc.,  Milwaukee,  Wisconsin,  a manufacturer of mining  equipment,
material  handling  systems  and  paper  making  machines,  and a  designer  and
integrator of automated  material handling  systems,  where he had been Chairman
since 1992.  From 1986 to 1992, he was Chairman and Chief  Executive  Officer of
Harnischfeger.  He  is  a  Director  of  Measurex  Corporation  and  Twin  Disc,
Incorporated.  He is a member of the Human Resources Committee and the Committee
on Directors.

DAVID P. GRUBER

     Mr. Gruber,  54, a Director since 1995, has been a Director,  and President
and  Chief   Executive   Officer  of   Wyman-Gordon   Company,   North  Grafton,
Massachusetts,  an aerospace and industrial man ufacturing company,  since 1994.
He had been Director,  and President and Chief Operating Officer of Wyman-Gordon
since 1991.

MELVIN HOWARD

     Mr.  Howard,  61, a  Director  since  1984,  has been  Chairman  of  Sector
Management,  Inc., West port, Connecticut,  an investment firm, since 1993. From
1991 to 1992, he was President of Erlich Bober Financial Corporation. He retired
in 1990 from Xerox Corporation,  Stamford,  Connecticut,  where he had been Vice
Chairman of the Board from 1986 to 1990. He is a member of the Audit and Pension
Committees.

BARBARA B. LUCAS

     Ms.  Lucas,  50,  a  Director  since  1992,  has,  since  1985,  been  Vice
President-Public   Affairs  and  Corporate  Secretary  of  The  Black  &  Decker
Corporation, Towson, Maryland, a global manufacturer and marketer of power tools
and home improvement products.  She is a member of the Human Resources Committee
and the Committee on Directors.

THOMAS C. McDERMOTT

     Mr. McDermott, 59, a Director since 1988, has been Chairman of the Board of
Directors since 1995, and Chief  Executive  Officer and President since 1994. He
retired in 1993 from Bausch & Lomb Incorporated,  Rochester,  New York, a health
care and optics company, where he had been President and Chief Operating Officer
from 1986 to 1993. He is a member of the Executive and Pension Committees. He is
a Director of A.T. Cross Company and Augat, Inc.

JAMES C. MILLER III

     Mr. Miller, 53, a Director since 1990, is counselor to Citizens for a Sound
Economy,  Washington,  D.C.,  and from 1989 to 1993  served as  Chairman of that
organization's  Board of  Directors.  Since 1988,  he has also been John M. Olin
Distinguished  Fellow at the Center for Study of Public  Choice at George  Mason
University,  Fairfax,  Virginia. He is a member of the Pension Committee and the
Committee on Directors. He is Chairman and Director of Economic Impact Analysts,
Inc., and a Director of Atlantic Coast Airlines,  Washington  Mutual  Investors,
Inc. and The Union Corporation.

                                       2
<PAGE>


PETER ODDLEIFSON

     Mr. Oddleifson,  63, a Director since 1974, is a Partner in the law firm of
Harris Beach & Wilcox, Rochester, New York, which firm has been and is currently
engaged in performing various legal services for the Company.  He is a member of
the Executive and Audit Committees. He is a Director of Rochester Midland Corp.

ARTHUR M. RICHARDSON

     Mr. Richardson, 69, a Director since 1980, has been President of Richardson
Capital Corporation,  Rochester, New York, an investment enterprise, since 1985.
He is a member of the Executive,  Human Resources and Audit Committees.  He is a
Director of the Raymond Corporation, Rochester Gas and Electric Corporation, and
Transmation, Inc.


- --------------------------------------------------------------------------------
     The Board of Directors recommends a vote "FOR" the election as Directors of
the nominees listed above.
- --------------------------------------------------------------------------------

Additional Information Relating to the Board of Directors

     Non-employee Directors are paid an annual retainer of $20,000 per year. For
Directors  who are first  elected  or  appointed  to the Board in 1995 or later,
one-half  of this  annual  retainer  is paid in  Company  stock,  until  the new
Director meets the Company's stock ownership goals for  non-employee  Directors,
which is  one-and-one-half  times  the  annual  retainer  amount.  In  addition,
non-employee Directors are paid $1,000 per day for attendance at Board meetings,
$800 per day for  attendance  at each  committee  meeting which is held on other
than a Board  meeting  date and $400 per day for  attendance  at each  committee
meeting held on a Board  meeting date.  Committee  chairs are paid an additional
retainer of $2,800 per year.  Employee  Directors do not receive any  additional
remuneration for their services as Directors.

     Each  non-employee  Director  of the Company  receives,  on the first stock
trading day following each Annual Meeting of Stockholders, an option to purchase
1,500  shares of the  Company's  Common  Stock at the closing  price per
share as reported on the NASDAQ on that date.

     Non-employee   Directors  are  participants  in  the  Retirement  Plan  for
Non-Employee  Directors which became  effective on June 21, 1994. A Director who
retires  with a minimum of ten years of service is entitled to receive an annual
retirement benefit equaling his or her final annual retainer, which is presently
$20,000, for a term equal to the period of service. Plan benefits vest 50% after
five years of service and an  additional  10% for each year of service  from six
through ten.

     The Board of Directors held nine meetings during 1995. All of the Directors
attended more than 75% of the meetings of the Board and committees on which they
served in 1995.

                                       3
<PAGE>


                   AUDIT COMMITTEE AND COMMITTEE ON DIRECTORS

     The Audit Committee recommends to the Board of Directors the appointment of
independent auditors, reviews the plan and results of the audit performed by the
auditors and the plan and scope of the Company's  internal auditing  procedures,
approves professional services provided by the auditors,  considers the range of
audit and  non-audit  fees,  reviews  the  adequacy  of the  Company's  internal
accounting  controls,  and  directs  and  supervises   investigations  into  the
foregoing matters. The Audit Committee held two meetings during 1995.

     The Committee on Directors recommends to the Board nominees for election as
Directors and considers the  performance  of incumbent  Directors in determining
whether to nominate them to stand for re-election. In addition, the Committee on
Directors will consider nominees recommended by stockholders and has established
a procedure to consider such nominees.  Under the procedure,  stockholders shall
submit  written  recommendations  of  nominees  for  election  to the  Board  of
Directors  to the  Secretary  of the  Company  no later than the  December  10th
preceding  the Annual  Meeting of  Stockholders  at which the  election is to be
held. Stockholder  recommendations must be accompanied by the written consent of
the recommended person to serve if elected and his or her complete  biographical
data,  particularly  with respect to business or other  experience  bearing upon
such  person's  qualifications.  The  Committee on Directors  held four meetings
during 1995.

                                       4
<PAGE>

                         SECURITY OWNERSHIP OF CERTAIN
                        BENEFICIAL OWNERS AND MANAGEMENT

     The following  table sets forth,  as of February 15, 1996,  stock ownership
information  by  beneficial  owners of more than five  percent of the  Company's
Common Stock (based on reports  filed by them with the  Securities  and Exchange
Commission  ("SEC"))  and, as of March 10, 1996,  by Directors and the executive
officers  listed  in  the  Summary  Compensation  Table  on  page  13 and by all
Directors  and executive  officers as a group,  each of whom has sole voting and
investment power over such shares, except as indicated.

                                                                      Percent of
          Name                                        No. of Shares      Class
          ----                                        -------------      -----
FMR Corp. ..........................................  2,763,900(1)       13.0%
82 Devonshire Street
Boston, Massachusetts
The State Teachers Retirement Board of Ohio ........  1,653,200(2)        7.8%
275 Broad Street
Columbus, Ohio
Mario J. Gabelli ...................................  1,078,300(3)        5.1%
c/o Gabelli Funds, Inc.
One Corporate Center
Rye, New York
William W. Goessel .................................     11,804(4)         *
David P. Gruber ....................................      1,000            *
Melvin Howard ......................................     10,981(5)         *
Barbara B. Lucas ...................................      6,983(6)         *
Thomas C. McDermott ................................     49,027(7)         *
James C. Miller III ................................      9,138(8)         *
Peter Oddleifson ...................................     12,728(9)         *
Arthur M. Richardson ...............................     11,366(10)        *
Frank J. Zonarich ..................................     76,616(11)        *
John P. Murphy .....................................     15,056(12)        *
Mary Ann Lambertsen ................................     17,364(13)        *
John J. Scanlon ....................................     24,746(14)        *
All Directors and Executive Officers (15 persons) ..    252,690(15)       1.2%
- ------------
 (1) Sole  voting  power with  respect to 518,0000  shares and sole  dispositive
     power with respect to 2,763,900 shares.
 (2) Sole voting  power and sole  dispositive  power with  respect to  1,653,200
     shares.
 (3) Sole voting power with respect to 932,300 shares,  sole  dispositive  power
     with respect to 1,078,300 shares.
 (4) Includes exercisable options to purchase 9,781 shares.
 (5) Includes exercisable options to purchase 9,781 shares.
 (6) Includes exercisable options to purchase 5,486 shares.
 (7) Includes exercisable options to purchase 43,998 shares.
 (8) Includes exercisable options to purchase 8,137 shares.
 (9) Includes exercisable options to purchase 9,781 shares.
(10) Includes exercisable options to purchase 9,781 shares.
(11) Includes exercisable options to purchase 70,895 shares.
(12) Includes exercisable options to purchase 13,532 shares.
(13) Includes exercisable options to purchase 15,252 shares.
(14) Includes exercisable options to purchase 22,191 shares.
(15) Includes exercisable options to purchase 223,251 shares.
   * Less than 1.0%.

                                       5
<PAGE>

     The Company's Directors and executive officers are required to file reports
with the  Securities  and Exchange  Commission  concerning  ownership of Company
stock. Based on its review of such reports, the Company believes that all filing
requirements were met by its Directors and executive officers in 1995.

                             EXECUTIVE COMPENSATION
           HUMAN RESOURCES COMMITTEE REPORT ON EXECUTIVE COMPENSATION

     The  Board  of  Directors'  Human  Resources  Committee  (the  "Committee")
provides the following  information  about its charter,  executive  compensation
philosophy and program, and 1995 compensation-related decisions.

     The Human Resources  Committee is responsible for all  compensation-related
decisions  of the  Company.  As such,  it approves  the design of,  assesses the
effectiveness of, and administers the executive compensation program and certain
benefit plans. The Committee administers the 1988 Stock Incentive Plan, the 1994
Incentive Plan to Increase  Stockholder  Value and the Executive  Incentive Plan
and approves all stock option grants and cash bonus awards to officers and other
executives  including executives named in the Summary Compensation Table on page
13 ("named  executives").  The  Committee  also  reviews and approves all salary
arrangements  and  other  remuneration  for  executives,   evaluates   executive
performance,  and considers related matters. The Committee,  consisting of three
non-em ployee Directors who have no  "interlocking"  relationships as defined by
the SEC, met three times during 1995.

The Objectives of the Executive Compensation Program

     The  Committee  is  committed to  implementing  an  executive  compensation
program which supports the Company's  mission and facilitates the achievement of
the Company's business strategies.

     It is the intent that:

          (1) the total  executive  compensation  program should  strengthen the
     relationship between pay and performance by emphasizing  variable,  at-risk
     compensation  that is dependent upon the  achievement of specified  Company
     and individual performance goals;

          (2) some of the at-risk  components of pay should be  equity-based  to
     encourage a close  identification  with the  Company and align  executives'
     interests with those of stockholders; and

          (3) the executive  compensation  program  should enhance the Company's
     ability to attract,  retain, and encourage the development of exceptionally
     knowledgeable  and  experienced  executives  upon whom, in large part,  the
     successful operation and management of the Company depends.

An Overview of Goulds' Executive Compensation Plans and 1995 Committee Actions

     The Committee  annually evaluates the Company's  financial  performance and
executive  compensation  plans  in the  context  of  publicly-traded  comparator
companies  consisting of pump industry competi tors and a broader group of major
durable goods manufacturers. Total annual cash payments (base salary plus annual

                                       6
<PAGE>

cash bonuses)  reflect Company  financial  performance,  business unit financial
performance, and individual executive performance against previously established
goals and objectives. Over time, and with above average financial and individual
performance,  the  Company  targets  its  total  cash  compensation  at the 60th
percentile of the total cash compensation of the comparator companies,  adjusted
for size.

     The number of  companies  in the  comparator  group  used for  compensation
purposes is larger than the number of companies which comprise the industry peer
group index in the  performance  graph included in this Proxy  Statement on page
12. This is based on the Committee's  belief that the Company's  competitors for
executive  talent  are  greater in number  than the  companies  included  in the
industry peer group.  However,  30% of the companies in the comparator group are
also in the industry peer group.

     The key elements of the Company's executive  compensation  program are base
salary, annual cash bonuses,  stock options, and restricted stock grants vesting
upon achievement of long-term  Company  performance  goals.  These are addressed
separately  below. In determining  each element of  compensation,  the Committee
considers all components of compensation, including retirement plans, insurance,
and other benefits.

     The Base Salary structure is reviewed regularly by the Committee.  In prior
years, the executives' base salary range midpoints had been targeted at the 55th
percentile of  comparator  companies.  During 1995,  the target for salary range
midpoints was adjusted downward,  to the 50th percentile.  The base salary range
midpoints are designed to recognize varying levels of responsibility, experience
and breadth of knowledge required, and internal equity. The comparator companies
are surveyed  periodically to determine specific compensation levels for similar
executive  positions.  Such a review was conducted in 1995 and base salary range
midpoints were adjusted accordingly.

     The Committee  reviewed  executive base salaries in 1995 and increases were
awarded  or  withheld  based  on  Company  financial   performance  in  general,
individual executive  performance,  and the com parator companies'  compensation
levels.  The salaries  remain within the defined  salary  ranges,  and the named
executives'  base pay generally falls less than 2% above the new, lower targeted
percentile.

     The  Executive  Incentive  Plan  ("EIP"),  which  provides  for annual cash
bonuses  based on  Company  and  business  unit  financial  performance,  and on
individual performance,  promotes the Company's pay-for-performance  philosophy.
The annual bonus  opportunity  allows the Company to communicate  specific goals
that are of primary importance during the coming year and to motivate executives
to achieve these goals.

     The  EIP  cash  bonus  opportunity  is a  percentage  of base  salary  that
increases  with  level of  responsibility,  thereby  increasing  the  portion of
compensation at risk. Annual cash bonus  opportunities at target are designed to
be slightly higher than the 50th percentile of comparator  companies in order to
reflect the  Committee's  intention to place a greater  percentage  of executive
compensation at risk.

     For 1995, the Company  financial  performance used to determine EIP payouts
for  Corporate  staff was based on sales  (30%),  earnings  per share  (50%) and
return on assets (20%). The Committee  believes these  performance  measures are
contributing  determinants  of  stock  price  over  time.  The  business  units'
performance  used to  determine  EIP  payouts  was  based  on  sales,  operating
earnings, margin, inventory turns, and meeting quarterly performance objectives.
All of the named executives have a minimum of 25% of their award tied to Company
financial  performance to reinforce the need for teamwork and to focus attention

                                       7
<PAGE>

on overall Company  objectives.  The named  executives who are heads of business
units also have a majority of their  award  linked to  business  unit  financial
performance.

     Target cash bonus  opportunities for the named executives range from 35% to
55% of base salary.  Depending on  performance  results,  the EIP cash bonus can
vary from 50% to 150% of target cash bonus  opportunity.  A minimum threshold of
Company or business unit financial  performance must be achieved for any portion
of the EIP payout to occur. In general, performance in 1995 fell short of target
goals and, accordingly, bonus payments were below target payment levels.

     Including the named  executives,  there were  approximately 90 key managers
who participated in the EIP in 1995.  Receipt of cash incentive awards under the
EIP may be deferred to a subsequent date or retirement.

     The 1988 Stock  Incentive  Plan,  approved by stockholders in 1988, and the
1994 Incentive Plan to Increase  Stockholder Value,  approved by stockholders in
1994, are in keeping with the Company's commitment to provide total compensation
which  favors  at-risk  components  of pay and closely  links the  interests  of
management  with those of  stockholders.  These are the Company's only long-term
incentive vehicles and are designed to provide  competitive  long-term incentive
compensation  opportunities,  to  tie  executive  long-term  financial  gain  to
increases in the Company's stock price,  and to increase Company stock ownership
among key managers.

     Stock options are normally  granted  annually based on an assessment of the
comparator companies' data, past grants made to executives,  and current Company
stock holdings of the executives. The stock option program targets its awards at
the 60th percentile of similar awards at the comparator companies. Stock options
are granted at an option price not less than the fair market value of the Common
Stock  on the  date of  grant  and  will  have  value  only if the  stock  price
appreciates from the date the options are granted.  The stock option grants vest
at 25% per year for four years to aid in the  retention  of  executives  and key
managers.  In addition to the normal annual stock option award given in January,
the named  executives  were also granted a prorated award in June to accommodate
the  transition  to a single grant date for all option  participants.  The named
executives  will next be considered for an option award in June 1996. The Option
Grants in Last  Fiscal  Year  table on page 14 gives a summary  of stock  option
shares  granted  in fiscal  1995 to the named  executives  under the 1988  Stock
Incentive Plan and the 1994 Incentive Plan to Increase Stockholder Value.

     Under   the   1994   Incentive   Plan  To   Increase   Stockholder   Value,
performance-based restricted stock awards were made to key executives subject to
the Company's achievement of pre-established  levels of Company performance over
a three-year  period.  The three-year  period enhances the Company's  ability to
maintain a stable  executive team and focus on long-term  success.  The value of
the awards  will vary based on the degree to which  Company  Earnings  Per Share
("EPS") goals are attained over the three-year cycle. Below a threshold level of
performance,  no award is earned.  The EPS goal was  approved  by the  Committee
because it is believed to be most reflective of stockholder value creation.  All
earned  awards  are  paid in  Company  stock.  During  the  performance  period,
dividends on the  performance-based  shares are paid currently in stock,  rather
than cash, further aligning executives' interests with those of stockholders. 

                                       8
<PAGE>

     In determining the size of  performance-based  share awards,  the Committee
considers existing stock option grants,  competitive practices, and the level of
responsibility  of each  executive.  Grant  sizes  were at a  medium  level,  as
compared against similar programs at the comparator companies.

Compensation for the Chief Executive Officer

     The CEO's compensation package is consistent with the spirit and objectives
of the Company's executive compensation program.

     Mr.  McDermott's  base salary was not increased during 1995 in keeping with
the terms specified in the memorandum of understanding when he was hired in June
1994. His base salary will be adjusted for the first time in 1996.

     Mr.  McDermott's  EIP target cash bonus  opportunity is 55% of base salary.
His actual bonus payment was less than the target cash bonus opportunity because
the Company's financial performance in 1995 fell short of target goals.

     The stock option  grants given to Mr.  McDermott are disclosed in the table
on page 14 . The full grant made in January 1995 and the prorated  grant made in
June 1995 are within  competitive  norms for the CEO  position and at the medium
level in comparison to the comparator companies.

     Under the 1994 Incentive Plan To Increase  Stockholder Value, Mr. McDermott
received a performance-based  restricted  stock award subject to the Company's
achievement of pre-established  levels of Company  performance over a three-year
period.  The  three-year  period  enhances the  Company's  ability to retain Mr.
McDermott  and ensures his focus on  long-term  success.  The value of his award
will vary based on the degree to which  Company EPS goals are attained  over the
three-year  cycle.  Below a threshold level of performance,  no award is earned.
The EPS goal was  approved  by the  Committee  because it is believed to be most
reflective of stockholder value creation.  All earned awards are paid in Company
stock. During the performance period,  dividends on the performance-based shares
are paid currently in stock,  rather than cash, further aligning Mr. McDermott's
interests with those of stockholders.

     In determining the size of Mr. McDermott's  performance-based  share award,
the Committee considered existing stock option grants and competitive practices.
The grant size was at a medium level in comparison to the comparator companies.

Company Response to Potential Limits to Deductibility of Executive Pay

     Since no employee in 1996 is expected to reach the annual $1 million  limit
for  deductibility  under Section 162(m) of the Internal Revenue Code of 1986 as
amended  (the  "Code"),  the  Committee  has  determined  that  it is not in the
Company's   current   interest  to  undertake  the   substantial   revisions  to
compensation  programs  that would be  necessary  to  respond  to the Code.  The
Committee will continue to evaluate the advisability of amending or changing its
compensation programs in this respect in future years.


                                       9
<PAGE>

Summary 

     The Committee  believes the  executive  compensation  program,  through the
Committee's  administration of the component plans and structures,  continues to
ensure the  Company's  ability to attract,  retain,  and motivate the  executive
resources required to enhance stockholder value. The Committee's competitive pay
philosophy facilitates the employment and retention of talented executives.  The
emphasis on  variable  pay and the tie to both  short- and  long-term  financial
results and stock performance directly link compensation to critical measures of
Company performance. We believe these elements, in combination, further the best
interests of the Company's stockholders.

Respectfully  submitted,  

The Human Resources  Committee 
Arthur M. Richardson,  Chairman  
William W. Goessel
Barbara B. Lucas

Pension Plan Table(1)

<TABLE>
<CAPTION>
                                                   Years of Service
                       --------------------------------------------------------------------------
 Final Average
Compensation(2)            5          10         15         20         25         30         35
- ---------------            -          --         --         --         --         --         --
<S>                    <C>        <C>        <C>        <C>        <C>        <C>        <C>     
   $150,000 ........   $ 15,000   $ 30,000   $ 45,000   $ 60,000   $ 75,000   $ 82,500   $ 90,000
   $250,000 ........   $ 25,000   $ 50,000   $ 75,000   $100,000   $125,000   $137,500   $150,000
   $350,000 ........   $ 35,000   $ 70,000   $105,000   $140,000   $175,000   $192,500   $210,000
   $450,000 ........   $ 45,000   $ 90,000   $135,000   $180,000   $225,000   $247,500   $270,000
   $550,000 ........   $ 55,000   $110,000   $165,000   $220,000   $275,000   $302,500   $330,000
   $650,000 ........   $ 65,000   $130,000   $195,000   $260,000   $325,000   $357,000   $390,000
   $750,000 ........   $ 75,000   $150,000   $225,000   $300,000   $375,000   $412,000   $450,000
</TABLE>
- -------------
(1) Estimated  annual  pension plan benefits  shown are prior to adjustment  for
    Social Security benefits.
(2) Final Average  Compensation  is the sum of salary and bonus from the Summary
    Compensation Table.

     The Company  maintains a Pension Plan and a Supplemental  Executive Pension
Plan in which all of the Executive  Officers listed in the Summary  Compensation
Table  on page 13 are  participants.  Taken  together,  the  two  plans  provide
participants    with   a    monthly    retirement    benefit    based   on   the
participant|scquote|s  final  average  compensation  and years of  service.  The
monthly benefit is reduced by one-half the participant|scquote|s  primary Social
Security benefit amount.  The chart above shows the estimated benefit (stated in
annual amounts)  payable (prior to reduction for Social  Security)  beginning at
age 62 for the years of credited service and final average  compensation amounts
shown.

     Years of  Credited  Service  used in  determining  benefits  for the  named
executives are as follows through December 31, 1995: Mr.  McDermott,  1.5 years;
Mr. Zonarich, 25.8 years; Mr. Murphy, 2.3 years; Ms. Lambertsen,  4.1 years; Mr.
Scanlon,  36.8 years.  Benefits are computed as  straight-life  annuity  amounts
which may be paid in various forms.

                                       10
<PAGE>

Employment Contracts and Change-in-Control Arrangements

     The Company has outstanding  agreements with the named executives listed in
the  Summary  Compensation  Table  on page 13,  which  provide  that  the  named
executives  will  not,  in the  event of the  commencement  of steps to effect a
Change-in-Control  (defined  generally  as  acquisition  of 20% or  more  of the
outstanding  voting shares or a change in a majority of the Board of Directors),
voluntarily  leave the employ of the Company until a third person has terminated
efforts  to  effect  a   Change-in-Control   or  until  three   months  after  a
Change-in-Control has occurred.

     In  the  event  of  a  qualifying  termination  of  the  named  executive's
employment  within two years of a  Change-in-Control,  he or she is  entitled to
three years'  compensation  including  bonus,  retirement  benefits equal to the
benefits he or she would have received had he or she completed three  additional
years of employment,  continuation of all life,  accident,  health,  savings and
other  fringe  benefit  plans for three years,  and  relocation  assistance.  In
addition, the named executives are covered by a non-Change- in-Control severance
policy equal to one year's base salary.

     In September of 1995, Eric L. Steenburgh  joined the Company as Senior Vice
President and  President--Industrial  Products.  Previously,  Mr. Steenburgh was
President and Chief Operating  Officer for Ricoh  Corporation in Fairfield,  New
Jersey.  In  connection  with the  relocation of his  principal  residence,  the
Company has provided a short-term  interest-free loan to Mr.  Steenburgh,  to be
repaid upon the sale of his primary residence in New Jersey. The total amount of
Mr. Steenburgh's indebtedness to the Company under this loan reached $180,000 in
1995.

                      APPOINTMENT OF INDEPENDENT AUDITORS

     The Board of Directors has  recommended  that the appointment of Deloitte &
Touche LLP as  independent  auditors  for the year ending  December  31, 1996 be
ratified by the stockholders.  Deloitte & Touche LLP and their predecessors have
served as  auditors of the Company  since 1908.  Represen  tatives of Deloitte &
Touche LLP are  expected  to be present at the Annual  Meeting  and will have an
opportunity  to make a  statement,  if they so desire,  and are  expected  to be
available to respond to appropriate questions.


- --------------------------------------------------------------------------------
     The Board of  Directors  recommends  a vote "FOR" the  ratification  of the
appointment of independent auditors.
- --------------------------------------------------------------------------------

                                       11
<PAGE>

                Comparison of Five-Year Cumulative Total Return
                       vs. S&P 500 and Peer Group Indices

     The  following  performance  graph  shall  not be  deemed  incorporated  by
reference  by any  general  statement  incorporating  by  reference  this  Proxy
Statement  into any filing under the  Securities  Act of 1933 or the  Securities
Exchange  Act of  1934,  except  to the  extent  that the  Company  specifically
incorporates  this  information by reference,  and shall not otherwise be deemed
filed under such Acts.

                Comparison of Five-Year Cumulative Total Return
                      December 1990 through December 1995

[The following table was represented by a line chart in the printed material.]

                                                Fortune
                                             Industrial and
                                             Farm Equipment
                           Goulds              Industry
     Date                  Pumps              Peer Group          S&P 500
     ----                  -----              ----------          -------
December 1990             $100.00               $100.00           $100.00
December 1991              125.93                105.69            130.34
December 1992              137.83                117.95            140.25
December 1993              143.85                162.41            154.32
December 1994              129.66                159.13            156.42
December 1995              153.79                197.55            214.99

     Assumes $100 is invested on December 31, 1990 in Goulds Pumps, Incorporated
common stock,  the S&P 500 Index,  and common stock of the peer group identified
on page 13. Cumulative total return assumes reinvestment of dividends.


                                       12

<PAGE>


Fortune Industrial and Farm Equipment Companies(1)(3)

Caterpillar Inc.
Tenneco Inc.
Deere & Company
Dresser Industries, Inc.
The Black & Decker Corporation
Cummins Engine Company, Inc.
Ingersoll-Rand Company
Parker-Hannifin Corporation
Dover Corporation
Baker Hughes Incorporated
York International Corporation
Western Atlas International(2)
The Timken Company
NACCO Industries Inc.
TRINOVA Corporation
Detroit Diesel Corporation(2)
Crane Company
Pentair, Inc.
Tecumseh Products Company
Agco Corporation(2)
Briggs & Stratton Corporation
Cincinnati Milacron Inc.
Harnischfeger Industries, Inc.
Stewart & Stevenson Services, Inc.
Outboard Marine Corporation
Kennametal Inc.(2)
Lincoln Electric Co.
Teleflex Incorporated
The Toro Company
Terex Corporation
Actava Group, Inc.(2)
IMO Industries Inc.
Figgie International, Inc.
- ----------
(1)  Ranked by sales size.
(2)  New to peer group list.
(3)  Removed  from  prior  year peer  group  list by  virtue of no longer  being
     included  in  the Fortune Industrial and Farm Equipment Companies published
     list:
          Applied Materials, Inc.
          Clark Equipment Company
          Nortek Inc.

Summary Compensation Table

<TABLE>
<CAPTION>
                                                    Annual Compensation                Long-Term Compensation
                                             -----------------------------------   -------------------------------
                                                                       Other       Restricted   Securities                  All
                                                                       Annual        Stock      Underlying   LTIP          Other
Name and Principal Position        Year      Salary      Bonus(a)   Compensation    Awards(i)   Options(#)  Payouts    Compensation
- ---------------------------        ----      ------      --------   ------------    ---------   ----------  -------    ------------
<S>                                <C>      <C>         <C>             <C>                      <C>                     <C>       
Thomas C. McDermott                1995     $500,000    $227,000        $--           --         111,600       --        $22,018(b)
  Chairman, CEO and                1994(c)   255,769     140,672         --           --          76,500       --        205,284
  President

Frank J. Zonarich                  1995      239,417      86,500         --           --          28,500       --          2,799(d)
  Vice President and               1994      227,350      67,827         --           --          14,915       --          2,332
  President--Water                 1993      216,419           0         --           --          14,990       --          3,372
  Technologies

John P. Murphy                     1995      191,458      55,000         --           --          26,100       --          2,885(e)
  Vice President--Finance          1994      183,125      50,100         --           --          12,663       --          3,701
  and Chief Financial Officer      1993(f)    70,384      63,000       9,121          --           5,000       --         39,423

Mary Ann Lambertsen                1995      175,042      44,000         --           --          14,900       --          2,536(g)
  Vice President--                 1994      167,417      45,803         --           --           6,271       --          2,013
  Human Resources                  1993      159,542           0       7,670          --           6,303       --         23,660

John J. Scanlon                    1995      147,533      40,000         --           --          12,400       --          3,381(h)
  Vice President and
  President--Asia Pacific
</TABLE>
- --------------
(a) Includes  amounts  paid or  deferred  in the  year  following  for  services
    rendered in the year indicated.
(b) Includes premiums paid on the executive's behalf for a life insurance policy
    provided by the Executive  Security  Plan--$7,018,  and executive  financial
    services.
(c) Date of hire 06-28-94
(d) Includes premiums paid on the executive's behalf for a life insurance policy
    provided by the Executive  Security  Plan--$1,812,  and executive  financial
    services.
(e) Includes premiums paid on the executive's behalf for a life insurance policy
    provided by the Executive  Security  Plan--$2,302,  and executive  financial
    services.
(f) Date of hire 08-11-93.
(g) Includes premiums paid on the executive's behalf for a life insurance policy
    provided by the Executive Security Plan--$2,013.
(h) Includes premiums paid on the executive's behalf for a life insurance policy
    provided by the Executive Security Plan--$2,893.
(i) Restricted Performance Shares outstanding,  valued as of 12/31/95,  are: Mr.
    McDermott,  9,524 shares  valued at  $238,100;  Mr.  Zonarich,  4,011 shares
    valued  at  $100,275;  Mr.  Murphy  2,857  shares  valued  at  $71,425;  Ms.
    Lambertsen 2,613 shares valued at $65,325; Mr. Scanlon,  2,438 shares valued
    at $60,950.

                                       13
<PAGE>

Option Grants in Last Fiscal Year

<TABLE>
<CAPTION>
                       Number of
                       Securities       % of Total
                       Underlying         Options      Exercise                        Grant Date
                        Options         Granted to      Price          Expiration       Present
          Name          Granted          Employees    Per Share ($)       Date        Value ($)(a)
          ----          -------          ---------    -------------       ----        ------------
<S>                      <C>              <C>            <C>               <C>          <C>    
Thomas C. McDermott ..   76,200           14.71%         21.000        Jan 3, 2005      291,091
                         35,400            6.84%         22.625        Jun 21, 2005     145,728
Frank J. Zonarich ....   19,500            3.77%         21.000        Jan 3, 2005       74,492
                          9,000            1.74%         22.625        Jun 21, 2005      37,050
John P. Murphy .......   18,800            3.63%         21.000        Jan 3, 2005       71,818
                          7,300            1.41%         22.625        Jun 21, 2005      30,051
Mary Ann Lambertsen ..   10,200            1.97%         21.000        Jan 3, 2005       38,965
                          4,700            0.91%         22.625        Jun 21, 2005      19,348
John J. Scanlon ......    8,500            1.64%         21.000        Jan 3, 2005       32,471
                          3,900            0.75%         22.625        Jun 21, 2005      16,055
</TABLE>
- -----------
(a) Black-Scholes Assumption Disclosure:
      The  estimated  grant date present  value  reflected in the above table is
      determined using the  Black-Scholes  Model.  The material  assumptions and
      adjustments  incorporated  in the  Black-Scholes  Model in estimating  the
      value of the options reflected in the above table include the following:
        * An  exercise  price on the  options  of  $21.000  (January  grant) and
          $22.625 (June grant) equal to the fair market value of the  underlying
          stock on the dates of grant;

        * An interest  rate (7.0%) that  represents  the interest rate on a U.S.
          Treasury  security with a maturity date  corresponding  to that of the
          option term;

        * Volatility  (31.40%)  calculated  using  daily  stock  prices  for the
          one-year period prior to the grant dates;
        * A dividend yield of 3.70%,  representing the annualized dividends paid
          with respect to a share of common stock as of the dates of grant;
        * Reduction  of  approximately  21.7%  to  reflect  the  probability  of
          forfeiture due to termination prior to vesting and approximately 12.6%
          to  reflect  the  probability  of  a  shortened  option  term  due  to
          termination of employment prior to the option expiration date;
        * An option term of ten years.

The  ultimate  values of the options  will depend on the future  market price of
Goulds Pumps'  stock,  which cannot be forecast with  reasonable  accuracy.  The
actual  value,  if any, an optionee will realize upon exercise of an option will
depend on the excess of the market  value of the  Company's  common stock on the
date the option is exercised over the exercise price.

                                       14
<PAGE>

Aggregated Option Exercises in Last Fiscal Year and Year-End Option Values

<TABLE>
<CAPTION>
                                                                  Number of Securities                                      
                                                                 Underlying Unexercised               Value of Unexercised   
                                 Number of                           Options Held at               in-the-Money Options Held      
                                  Shares                             Fiscal Year End                 at Fiscal Year End  
                                Acquired on     Value         ----------------------------   ------------------------------------
       Name                       Exercise     Realized ($)   Exercisable    Unexercisable   Exercisable ($)    Unexercisable ($)
       ----                       --------     ------------   -----------    -------------   ---------------    -----------------
<S>                                 <C>           <C>           <C>              <C>            <C>                  <C>    
Thomas C. McDermott ...........     1,288         2,174         24,948           167,850        98,619               642,000
Frank J. Zonarich .............         0             0         54,768            50,955       213,880               109,253 
John P. Murphy ................         0             0          5,666            38,097           396                93,725 
Mary Ann Lambertsen ...........     1,075         1,209          7,946            24,366         6,630                56,159 
John J. Scanlon ...............     4,800        40,200         17,267            18,064        75,711                45,666 
</TABLE>

Long-Term Incentive Plan Awards in Last Fiscal Year

<TABLE>
<CAPTION>
                                                                                        Estimated Future Payouts(b)
                              Number of                                           ------------------------------------    
                                Shares        Total Value        Period Until     Threshold      Target        Maximum 
          Name                Granted(a)      of Grant($)           Payout          Shares       Shares         Shares
          ----                ----------      -----------           ------          ------       ------         ------
<S>                             <C>             <C>              <C>  <C>            <C>         <C>            <C>   
Thomas C. McDermott .......     9,524           208,338          2yrs 183 days       9,524       9,524          19,048
Frank J. Zonarich .........     4,011            87,741          2yrs 183 days       4,011       4,011           8,022
John P. Murphy ............     2,857            62,497          2yrs 183 days       2,857       2,857           5,714
Mary Ann Lambertsen .......     2,613            57,159          2yrs 183 days       2,613       2,613           5,226
John J. Scanlon ...........     2,438            53,331          2yrs 183 days       2,438       2,438           4,876
</TABLE>
- -------------
(a) Performance share target awards are for a number of "Restricted  shares" and
    are based on a participant's  salary,  salary grade  multiplier,  and market
    price of the Common Stock.  Final awards are determined by  multiplying  the
    number of  Restricted  shares by a performance  multiplier  from 0% to 200%,
    based on the EPS performance  during the  performance  cycle. At the time of
    payout the value of Restricted shares is based on the market price of Common
    Stock.
(b) Estimated  future payouts are predicated  upon the  achievement of corporate
    EPS over  the  period  from  January  1,  1995 to  December  31,  1997.  The
    achievement  of 100% of goals will result in a payout of the  threshold  and
    target amounts (they are the same).  Exceeding the goal by approximately 15%
    will result in payment of the maximum amount.

                                       15
<PAGE>

                 STOCKHOLDER PROPOSALS FOR NEXT ANNUAL MEETING

     All proposals by  stockholders  intended to be presented at the next Annual
Meeting of Stockholders must be received by the Company by November 30, 1996, in
order to be considered  for inclusion in the Company's  Proxy  Statement for the
1997 Annual Meeting.

                   OTHER MATTERS AND SOLICITATION OF PROXIES

     The  Board of  Directors  does not know of any  matters  other  than  those
discussed herein which will be presented at the meeting. However, if any matters
properly  come before the  meeting,  the person or persons  voting the  enclosed
proxy form will vote on them in accordance with their best judgment.

     All costs of soliciting  proxies will be borne by the Company.  In addition
to  soliciting  proxies by use of the mails,  some of the  officers  and regular
employees  of the Company  (without  extra  compensation)  may  solicit  proxies
personally  and by  telephone  and  telefax  from  brokerage  houses  and  other
stockholders.  In addition,  the Company will reimburse the reasonable  expenses
incurred by banks and  brokers who hold shares in their names or in custody,  or
in the names of nominees for others,  in forwarding copies of the proxy material
to those  persons for whom they hold such shares.  The Company will pay the firm
of D. F. King & Co., Inc. a fee of $10,000 plus expenses for soliciting proxies.


                                         By Order of the Board of Directors

                                                   MICHAEL T. TOMAINO
                                                        Secretary
Fairport, New York
March 28, 1996







     A copy of the Annual Report of the Company on Form 10-K for its most recent
fiscal  year,  as filed with the  Securities  and Exchange  Commission,  will be
furnished upon request and without charge to stockholders. Such request must set
forth a good faith  representation  that,  as of the record  date for the Annual
Meeting of Stockholders, the person making the request was a beneficial owner of
securities entitled to vote at such meeting,  and should be addressed to Michael
T.  Tomaino,  Secretary,  Goulds  Pumps,  Inc., 300  Willow Brook  Office  Park,
Fairport, New York 14450-4285.

                                       16


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