GREY ADVERTISING INC /DE/
S-8, 1995-07-21
ADVERTISING AGENCIES
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           As filed with the Securities and Exchange Commission on 
                                                    Registration No. 33-
    ____________________________________________________________________

                     SECURITIES AND EXCHANGE COMMISSION
                          WASHINGTON, D.C.  20549

                                  FORM S-8
                           REGISTRATION STATEMENT
                                   UNDER
                         THE SECURITIES ACT OF 1933

                           GREY ADVERTISING INC.
    ____________________________________________________________________
           (Exact Name of Registrant as Specified in Its Charter)

                    Delaware                           13-0802840
   ______________________________________             __________________
             (State of Incorporation)                (I.R.S. Employer
                                                     Identification No.)

                777 Third Avenue, New York, New York           10017
             ________________________________________________________
             (Address of Principal Executive Offices)       (Zip Code)

                  Grey Advertising Inc. 1987 Stock Option Plan
            _______________________________________________________
                          (Full Title of the Plan)

                          Steven G. Felsher, Esq.
                         c/o Grey Advertising Inc.
                            777 Third Avenue
                         New York, New York  10017
                              (212) 546-2000
    ____________________________________________________________________
         (Name, Address and Telephone Number, Including Area Code,
                           of Agent For Service)

                                 Copies to:

                          David J. Friedman, Esq.
                    Skadden, Arps, Slate, Meagher & Flom
                              919 Third Avenue
                         New York, New York  10022
                               (212) 735-3000



                      CALCULATION OF REGISTRATION FEE
   ______________________________________________________________________
                                   Proposed       Proposed
        Title of                   Maximum        Maximum
        Securities  Amount         Offering       Aggregate      Amount of
        to be       to be          Price Per      Offering     Registration
        Registered  Registered(1)  Share(2)(3)    Price(1)(3)     Fee(4)
   ______________________________________________________________________
     Common Stock,   35,783          $188.00       $6,727,204   $2,319.73
     par value, $1 
      per share
   ______________________________________________________________________

        (1)  Reflects, pursuant to Rule 457(h) of the Securities Act of
             1933, as amended (the "Securities Act"), the maximum number
             of shares issuable under the 1987 Stock Option Plan (the
             "Plan") and such number of shares of Common Stock as may be
             issuable pursuant to the antidilution provisions of the
             Plan.

        (2)  Estimated pursuant to Rules 457(c) and (h) under the
             Securities Act on the basis of the average of the high and
             low sales prices for a share of Common Stock on The Nasdaq
             Stock Market's National Market as of July 19, 1995.

        (3)  Estimated solely for the purpose of calculating the
             registration fee.

        (4)  The registration fee has been calculated pursuant to Section
             6(b) of the Securities Act.
   ______________________________________________________________________


                               EXPLANATORY NOTE

                    The Reoffer Prospectus which is filed as a part
          of this Registration Statement on Form S-8 has been
          prepared in accordance with the requirements of Part I of
          Form S-3 and may be used for reoffers or resales of
          shares of the Common Stock of Grey Advertising Inc.
          acquired   pursuant to the exercise of Options under the
          Company's 1987 Stock Option Plan.  Such shares are
          "restricted securities" (as such term is defined in Rule
          144(a)(3) of the General Rules and Regulations under the
          Securities Act of 1933) and were acquired by the Selling
          Stockholders prior to the filing of this registration
          statement.



                             REOFFER PROSPECTUS

                           GREY ADVERTISING INC.

                   5,799 SHARES OF COMMON STOCK UNDER THE
                GREY ADVERTISING INC. 1987 STOCK OPTION PLAN

          This Reoffer Prospectus (the "Prospectus") relates to the
     offering by certain selling stockholders (the "Selling
     Stockholders") of Grey Advertising Inc. (the "Company"), who may
     be deemed "affiliates" of the Company (as such term is defined in
     Section 405 of the General Rules and Regulations under the
     Securities Act of 1933, as amended (the "Securities Act")), of
     shares of Common Stock, par value $1 per share (the "Common
     Stock"), of the Company, which have been acquired by them and are
     available to be resold by them pursuant to the Company's 1987
     Stock Option Plan (the "Plan").

          The distribution of the Common Stock by the Selling
     Stockholders may be effected from time to time, in one or more
     transactions, at prices related to the prevailing market prices
     or at negotiated prices.

          The Company will not receive any of the proceeds from the
     sales of the Common Stock.  All expenses of registration incurred
     in connection with this offering are being borne by the Company,
     but all brokerage commissions and other expenses incurred by
     individual Selling Stockholders will be borne by such Selling
     Stockholders.

           The Common Stock is listed on The Nasdaq Stock Market's
     National Market ("Nasdaq").

                            ____________________

         THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE
      SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION 
     NOR HAS THE SECURITIES AND EXCHANGE  COMMISSION OR ANY STATE SECURITIES
             COMMISSION PASSED UPON THE ACCURACY OR ADEQUACY OF
                THIS PROSPECTUS.  ANY REPRESENTATION TO THE
                      CONTRARY IS A CRIMINAL OFFENSE.
                            ____________________

            The date of this Reoffer Prospectus is July 21, 1995



                             TABLE OF CONTENTS

                                                                  Page

     AVAILABLE INFORMATION . . . . . . . . . . . . . . . . . . . .   2

     INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE . . . . . . .   3

     GENERAL . . . . . . . . . . . . . . . . . . . . . . . . . . .   3

     DESCRIPTION OF SECURITIES . . . . . . . . . . . . . . . . . .   4

     USE OF PROCEEDS . . . . . . . . . . . . . . . . . . . . . . .   5

     SELLING STOCKHOLDERS  . . . . . . . . . . . . . . . . . . . .   5

     PLAN OF DISTRIBUTION  . . . . . . . . . . . . . . . . . . . .   7

     LEGAL MATTERS . . . . . . . . . . . . . . . . . . . . . . . .   7

                           AVAILABLE INFORMATION

          The Company is subject to the informational requirements of
     the Securities Exchange Act of 1934, as amended (the "Exchange
     Act"), and in accordance therewith files reports, proxy and
     information statements and other information with the Securities
     and Exchange Commission (the "Commission").  Such reports, proxy
     statements and other information can be inspected and copied at
     the public reference facilities maintained by the Commission at
     Judiciary Plaza, 450 Fifth Street, N.W., Washington, D.C. 20549,
     and at the following Regional Offices of the Commission:  500
     West Madison Street, Suite 1400, Chicago, IL 60661 and 7 World
     Trade Center, 13th Floor, New York, NY 10048.  Copies of such
     material can also be obtained from the Public Reference Section
     of the Commission at Judiciary Plaza, 450 Fifth Street, N.W.,
     Washington, D.C. 20549, at prescribed rates.  In addition, such
     material can be inspected at the offices of the National
     Association of Securities Dealers, Inc. at 1735 K Street,
     Washington, D.C. 20006.

          The Company has filed a registration statement (the
     "Registration Statement") on Form S-8 with respect to the Common
     Stock offered hereby with the Commission under the Securities
     Act.  This Prospectus, which constitutes a part of the
     Registration Statement, relates only to the Common Stock, and
     does not contain all the information set forth in the
     Registration Statement, certain items of which are contained in
     schedules and exhibits to the Registration Statement as permitted
     by the rules and regulations of the Commission.  Statements
     contained in this Prospectus as to the contents of any agreement,
     instrument or other document referred to are not necessarily
     complete.  With respect to each such agreement, instrument or
     other document filed as an exhibit to the Registration Statement,
     reference is made to the exhibit for a more complete description
     of the matter involved, and each such statement shall be deemed
     qualified in its entirety by such reference.


              INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE

          The following documents filed with the Commission, which
     have been incorporated by reference in the Company's Registration
     Statement on Form S-8 are also incorporated herein by reference:

               (1)  The Company's Annual Report on Form 10-K for the
     fiscal year ended December 31, 1994 as amended by Form 10-K/A,
     dated April 27, 1995.

               (2)  The Company's Quarterly Report on Form 10-Q for
     the quarterly period ended March 31, 1995, dated May 12, 1995;
     and

               (3)       A description of the Company's Common Stock
     is set forth below.

          All documents filed by the Company pursuant to Sections
     13(a), 13(c), 14 or 15(d) of the Exchange Act subsequent to the
     date of this Prospectus and prior to the termination of the
     offering of the Common Stock shall be deemed to be incorporated
     by reference in this Prospectus and to be a part hereof from the
     date of filing of such documents.  Any statement contained in
     this Prospectus or in a document incorporated or deemed to be
     incorporated by reference herein shall be deemed to be modified
     or superseded for purposes of this Prospectus to the extent that
     a statement contained herein or in any subsequently filed
     document that also is or is deemed to be incorporated by
     reference herein modifies or supersedes such statement.  Any
     statement so modified or superseded shall not be deemed, except
     as so modified or superseded, to constitute a part of this
     Prospectus.

          The Company will provide without charge to each person to
     whom a copy of this Prospectus is delivered, upon the written or
     oral request of such person, a copy of any or all of the
     documents referred to above which have been or may be
     incorporated by reference herein (other than exhibits to such
     documents unless such exhibits are specifically incorporated by
     reference in such documents).  Written requests for such copies
     should be directed to  Grey Advertising Inc., Attention:
     Assistant Secretary,  777 Third Avenue, New York, New York 10017. 
     Telephone requests may be directed to (212) 546-2000.

                                  GENERAL

          The Company's principal executive offices are located at 777
     Third Avenue, New York, New York 10017 and its telephone number
     is (212) 546-2000.

          The Common Stock to which this Prospectus relates was issued
     pursuant to the exercise of options to purchase shares of Common
     Stock ("Options") granted to eligible key employees (including
     employee-directors) of the Company and its subsidiaries pursuant
     to the Plan, adopted by the Board of Directors of the Company
     (the "Board") on December 2, 1987 and was effective as of
     December 2, 1987.  An amendment to the Plan was adopted by the
     Board on April 3, 1990 and approved by the shareholders on June
     14, 1990 (the "1990 Amendment").

          The Plan originally provided that 100,000 shares of Common
     Stock be available for future issuance under the Plan, subject to
     adjustment upon the occurrence of certain events.  The 1990
     Amendment effected an increase in the number of shares of Common
     Stock available for future issuance under the Plan to 200,000. 
     In connection with the adoption of the Grey Advertising Inc. 1994
     Stock Incentive Plan by the stockholders on June 27, 1994, the
     Plan was terminated and Common Stock previously available for the
     grant of options under the Plan is no longer available.  As of
     the date hereof, there are Options granted under the plan to
     purchase 29,984 shares of Common Stock and 5,799 shares of Common
     Stock have been issued in connection with the exercise of
     Options.


                         DESCRIPTION OF SECURITIES

          The Company is authorized to issue up to 10,000,000 shares
     of Common Stock, 2,000,000 shares of Limited Duration Class B
     Common Stock, par value $1 per share  (the "Class B Common
     Stock"), and 500,000 shares of Preferred Stock, par value $1 per
     share (the "Preferred Stock").  As of June 1, 1995, there were
     917,827 shares of Common Stock issued and outstanding and 115,009
     shares of Common Stock available for issuance upon exercise of
     outstanding stock options, 346,751 shares of Common Stock
     available for issuance upon conversion of Class B Common Stock
     (including shares of Class B Common Stock issuable upon
     conversion of convertible debentures) and 25,500 shares of Common
     Stock available for issuance upon the conversion of outstanding
     convertible debentures.  As of June 1, 1995, there were 321,251
     shares of Class B Common Stock and 32,000 shares of Preferred
     Stock issued and outstanding.  

          As more fully described in the Company's Restated
     Certificate of Incorporation  (the "Certificate of
     Incorporation"), the holders of Common Stock and Class B Common
     Stock, subject to the preferential rights of the holders of
     Preferred Stock, are entitled to receive such dividends as may be
     declared from time to time by the Company's Board of Directors
     out of funds legally available therefor and to share equally,
     with the holders of Preferred Stock, in the assets of the Company
     upon any liquidation, dissolution or winding up of the Company. 
     Holders of Preferred Stock are entitled to cumulative
     preferential dividends of $.25 per calendar year and a
     preferential liquidation distribution of $1.00 for each share of
     Preferred Stock.

          Subject to the rights of the holders of shares of Series I
     Preferred Stock, the holders of Common Stock are entitled to one
     vote per share voting as a class with the holders of Preferred
     Stock and Class B Common Stock, on all matters submitted to
     stockholders generally.  The holders of Class B Common Stock are
     generally entitled to ten votes per share until April 3, 1996
     (unless extended by a vote of the stockholders), when the Class B
     Common Stock automatically converts into shares of Common Stock
     and the holders of Preferred Stock are generally entitled to
     eleven votes per share so long as the Class B Common Stock has
     not automatically converted into Common Stock and two votes per
     share thereafter.  The holders of Common Stock vote separately as
     a class with respect to amendments to the Certificate of
     Incorporation that alter or change the powers, preferences or
     special rights of the Common Stock to affect them adversely, and
     with respect to such other matters as may require class votes
     under the General Corporation Law of the State of Delaware.  The
     holders of Series I Preferred Stock, voting separately as a
     single class, have the right to elect or remove one-quarter of
     the Company's Board of Directors, and to approve the merger or
     consolidation of the Company or sale by it of all or
     substantially all of its assets.  The Certificate of
     Incorporation currently provides for cumulative voting on all
     elections of directors.  Holders of Common Stock have no
     conversion, preemptive or subscription rights, and the shares of
     Common Stock are not subject to redemption.  All outstanding
     shares of Common Stock and all shares of Common Stock offered
     hereby will be fully paid and non-assessable.

          As set forth in the Certificate of Incorporation, holders of
     Class B Common Stock have limited transfer rights,  although the
     Class B Common Stock is at all times convertible into Common
     Stock on a share for share basis.  In addition, as described
     above, the Class B Common Stock is scheduled to convert
     automatically into Common Stock on April 3, 1996 (unless extended
     by a vote of stockholders).

          The  Certificate of Incorporation and the Company's By-Laws
     (the "By-Laws") currently contain certain provisions which may
     have "anti-takeover" effects.  The  Certificate of Incorporation
     and By-Laws (a) require the vote of two-thirds of the outstanding
     stock of the Company and the vote of a majority of the Series I
     Preferred Stock to approve a merger or consolidation of the
     Company or the disposition of substantially all of the assets of
     the Company, (b) divide the Board of Directors into three
     classes, one class to be elected each year, (c) require
     cumulative voting in the election of directors, (d) require the
     vote of four-fifths of the outstanding stock of the Company to
     permit the stockholders to amend the By-Laws for the purpose of
     changing the number of directors,  (e) provide that in the event
     a vote of the Board of Directors is tied, the Chairman of the
     Board shall be entitled to cast an additional vote, (f) permit
     the holders of the Series I Preferred Stock to vote as a separate
     class to elect or remove one quarter of the Board of Directors,
     and (g) require a majority of the outstanding shares of Series I
     Preferred Stock, voting as a separate class to approve the
     issuance of additional series of Preferred Stock if the holders
     of such new shares will be entitled to vote with the holders of
     Series I Preferred Stock on the election of directors or the
     merger, consolidation or sale of all or substantially all of the
     assets of the Company.

          In addition, subject to applicable law, the Board of
     Directors of the Company may issue, in its sole discretion,
     additional shares of Common Stock and Preferred Stock without
     further stockholder action.  Preferred Stock may be issued in one
     or more series and may have such designations, preferences and
     relative rights, qualifications and limitations as the Board of
     Directors may fix by resolution or resolutions at the time of
     issuance.  It might be possible for the Board to use its
     authority to issue Common Stock or Preferred Stock in a way which
     could deter or impede the completion of a tender offer or other
     attempt to gain control of the Company which the Board of
     Directors does not approve.  The Company does not have any
     present plans or commitments to use its authority to effect any
     such transaction, but reserves the right to take any action in
     the future which the Board deems to be in the best interests of
     the Company and its stockholders under the circumstances.

          The foregoing description of the Common Stock is qualified
     in its entirety by reference to Article Fourth of the Certificate
     of Incorporation, incorporated herein by reference.

          The Common Stock is listed on The Nasdaq Stock Market's
     National Market and is subject to quotation on the National
     Association of Securities Dealers Automated Quotations System.  

                              USE OF PROCEEDS

          All of the shares of Common Stock to which this prospectus
     relates are being offered by the Selling Stockholders.  The
     Company will not receive any proceeds from sales of Common Stock
     by the Selling Stockholders.

                            SELLING STOCKHOLDERS

          The following table sets forth for those Selling
     Stockholders having beneficial ownership of shares of Common
     Stock pursuant to the Plan: (i) the name and position of all
     Selling Stockholders eligible to reoffer and resell Common Stock
     pursuant to this Prospectus; (ii) the number of shares of Common
     Stock beneficially owned by each Selling Stockholder as of June
     2, 1995;  (iii) the number of shares of Common Stock covered by
     this Prospectus; and (iv) the percentage, if one percent or more,
     of the Common Stock to be beneficially owned by each Selling
     Stockholder after completion of this offering, assuming the sale
     of all shares of Common Stock covered by this Prospectus. 

                                                       % OF SHARES
                              SHARES                        BENEFICIALLY
                           BENEFICIALLY                      OWNED AFTER
     NAME AND              OWNED AS OF       SHARES          COMPLETION   
     POSITION              JUNE 2, 1995      COVERED         OF OFFERING 

     Bell, James              250            100                 *
        Senior Vice 
        President

     Boyle, Barbara            66             66                 *
        Vice President

     Capellini, Joseph        134            134                 *
        Vice President

     Deval, William           300            300                 *
        Senior Vice 
        President

     Feigin, Barbara        5,326            333                 *
        Executive Vice 
        President

     Fox, Jonathan            700            500                 *
        Executive Vice 
        President

     Freilicher, David        134            134                 *
        Vice President

     Frisch Kuryk, Judith     100            100                 *
        Vice President

     Giacomino, Robert      1,300            200                 *
        Senior Vice 
        President

     Giaimo, Robert           100            100                 *
        Vice President

     Graham, James K.         200            200                 *
        Vice President

     Graham, James D.          66             66                 *
        Vice President

     Haiman, Kurt             100            100                 *
        Vice President

     Hartmann, Christopher    500            134                 *
       Senior Vice President

     Herman, Carol          2,300            500                 *
        Executive Vice 
        President

     Kushel, Richard          220            200                 *
        Vice President

     Pugliese, Anthony      1,300            800                 *
        Senior Vice President

     Ravitz, Robert           700            634                 *
        Executive Vice
        President

     Rosenkranz, Eric         166            166                 *
        Senior Vice 
        President

     Schoenfein, R.,          166            166                 *
        Estate of

     Weinstock, Milton      1,481            666                 *
        Executive Vice 
        President

     Wojciechowski, Casimir   500            200                 *
        Senior Vice 
        President
     _____________
       * Less than 1%

          The preceding table lists Selling Stockholders who are
     eligible to reoffer and resell Common Stock which was acquired
     upon the exercise of Options granted under the Plan pursuant to
     this Prospectus, whether or not any of the Selling Stockholders
     have a present intent to reoffer or resell such shares.  There is
     no assurance that any of the Selling Stockholders will sell any
     or all of the Common Stock offered by them hereunder.

                            PLAN OF DISTRIBUTION

          Any shares of Common Stock being offered hereby will be sold
     by the Selling Stockholders for their own accounts.  The Company
     will not receive any of the proceeds from such sales of the
     Common Stock.

          The  distribution of the Common Stock by the Selling
     Stockholders may be effected from time to time, in one or more
     transactions, at prices related to the prevailing market prices
     or at negotiated prices.  In the event that one or more broker-
     dealers agrees to sell Common Stock, it may do so by purchasing
     Common Stock as principals or by selling the Common Stock as
     agents.

                               LEGAL MATTERS

          Certain legal matters with respect to the offering of the
     shares of Common Stock registered hereby have been passed upon by
     Skadden, Arps, Slate, Meagher & Flom ("SASM&F"), 919 Third
     Avenue, New York, New York 10022, special counsel to the Company. 
     Mark N. Kaplan is a partner of SASM&F and a director and
     shareholder of the Company.


                                   PART II
              INFORMATION REQUIRED IN THE REGISTRATION STATEMENT

          ITEM 3.   INCORPORATION OF DOCUMENTS BY REFERENCE. 

               The following documents filed with the Securities
          and Exchange Commission (the "Commission"), by Grey
          Advertising Inc., a Delaware corporation (the "Company"),
          pursuant to the Securities Act of 1933, as amended (the
          "Securities Act"),  or the Securities Exchange Act of
          1934, as amended (the "Exchange Act"), are incorporated
          herein by reference:

               (1)  The Company's Annual Report on Form 10-K for
          the fiscal year ended December 31, 1994, as amended by
          Form 10-K/A, dated April 27, 1995.

               (2)  The Company's Quarterly Report on Form 10-Q for
          the quarterly period ended March 31, 1995, dated May 12,
          1995.

               (3)   A description of the Company's Common Stock is
          set forth below.

               All documents subsequently filed with the Commission
          by the Company, pursuant to Sections 13(a), 13(c), 14 and
          15(d) of the Exchange Act, prior to the filing of a
          post-effective amendment which indicates that all
          securities offered hereby have been sold or which
          deregisters all securities then remaining unsold, shall
          be deemed to be incorporated herein and to be a part
          hereof from the date of filing of such documents.  Any
          statement contained in a document incorporated or deemed
          to be incorporated by reference herein shall be deemed to
          be modified or superseded for purposes of this
          registration statement to the extent that a statement
          contained herein or in any other subsequently filed
          document which also is incorporated or deemed to be
          incorporated by reference herein modifies or supersedes
          such statement.  Any such statement so modified or
          superseded shall not be deemed, except as so modified or
          superseded, to constitute a part of this registration
          statement.

          ITEM 4.   DESCRIPTION OF SECURITIES. 

               The Company is authorized to issue up to 10,000,000
          shares of Common Stock, par value $1 per share (the
          "Common Stock"), 2,000,000 shares of Limited Duration
          Class B Common Stock, par value $1 per share  (the "Class
          B Common Stock"), and 500,000 shares of Preferred Stock,
          par value $1 per share (the "Preferred Stock").  As of
          June 1, 1995, there were 917,827 shares of Common Stock
          issued and outstanding and 115,009 shares of Common Stock
          available for issuance upon exercise of outstanding stock
          options, 346,751 shares of Common Stock available for
          issuance upon conversion of Class B Common Stock
          (including shares of Class B Common Stock issuable upon
          conversion of convertible debentures) and 25,500 shares
          of Common Stock available for issuance upon the
          conversion of outstanding convertible debentures.  As of
          June 1, 1995, there were 321,251 shares of Class B Common
          Stock and 32,000 shares of Preferred Stock issued and
          outstanding.  

               As more fully described in the Company's Restated
          Certificate of Incorporation  (the "Certificate of
          Incorporation"), the holders of Common Stock and Class B
          Common Stock, subject to the preferential rights of the
          holders of Preferred Stock, are entitled to receive such
          dividends as may be declared from time to time by the
          Company's Board of Directors out of funds legally
          available therefor and to share equally, with the holders
          of Preferred Stock, in the assets of the Company upon any
          liquidation, dissolution or winding up of the Company. 
          Holders of Preferred Stock are entitled to cumulative
          preferential dividends of $.25 per calendar year and a
          preferential liquidation distribution of $1.00 for each
          share of Preferred Stock.

               Subject to the rights of the holders of shares of
          Series I Preferred Stock, the holders of Common Stock are
          entitled to one vote per share voting as a class with the
          holders of Preferred Stock and Class B Common Stock, on
          all matters submitted to stockholders generally.  The
          holders of Class B Common Stock are generally entitled to
          ten votes per share until April 3, 1996 (unless extended
          by a vote of the stockholders), when the Class B Common
          Stock automatically converts into shares of Common Stock
          and the holders of Preferred Stock are generally entitled
          to eleven votes per share so long as the Class B Common
          Stock has not automatically converted into Common Stock
          and two votes per share thereafter.  The holders of
          Common Stock vote separately as a class with respect to
          amendments to the Certificate of Incorporation that alter
          or change the powers, preferences or special rights of
          the Common Stock to affect them adversely, and with
          respect to such other matters as may require class votes
          under the General Corporation Law of the State of
          Delaware (the "DGCL").  The holders of Series I Preferred
          Stock, voting separately as a single class, have the
          right to elect or remove one-quarter of the Company's
          Board of Directors, and to approve the merger or
          consolidation of the Company or sale by it of all or
          substantially all of its assets.  The Certificate of
          Incorporation currently provides for cumulative voting on
          all elections of directors.  Holders of Common Stock have
          no conversion, preemptive or subscription rights, and the
          shares of Common Stock are not subject to redemption. 
          All outstanding shares of Common Stock and all shares of
          Common Stock offered hereby will be fully paid and non-
          assessable.

               As set forth in the Certificate of Incorporation,
          holders of Class B Common Stock have limited transfer
          rights,  although the Class B Common Stock is at all
          times convertible into Common Stock on a share for share
          basis.  In addition, as described above, the Class B
          Common Stock is scheduled to convert automatically into
          Common Stock on April 3, 1996 (unless extended by a vote
          of stockholders).

               The  Certificate of Incorporation and the Company's
          By-Laws (the "By-Laws") currently contain certain
          provisions which may have "anti-takeover" effects.  The 
          Certificate of Incorporation and By-Laws (a) require the
          vote of two-thirds of the outstanding stock of the
          Company and the vote of a majority of the Series I
          Preferred Stock to approve a merger or consolidation of
          the Company or the disposition of substantially all of
          the assets of the Company, (b) divide the Board of
          Directors into three classes, one class to be elected
          each year, (c) require cumulative voting in the election
          of directors, (d) require the vote of four-fifths of the
          outstanding stock of the Company to permit the
          stockholders to amend the By-Laws for the purpose of
          changing the number of directors,  (e) provide that in
          the event a vote of the Board of Directors is tied, the
          Chairman of the Board shall be entitled to cast an
          additional vote, (f) permit the holders of the Series I
          Preferred Stock to vote as a separate class to elect or
          remove one quarter of the Board of Directors, and (g)
          require a majority of the outstanding shares of Series I
          Preferred Stock, voting as a separate class to approve
          the issuance of additional series of Preferred Stock if
          the holders of such new shares will be entitled to vote
          with the holders of Series I Preferred Stock on the
          election of directors or the merger, consolidation or
          sale of all or substantially all of the assets of the
          Company.

               In addition, subject to applicable law, the Board of
          Directors of the Company may issue, in its sole
          discretion, additional shares of Common Stock and
          Preferred Stock without further stockholder action. 
          Preferred Stock may be issued in one or more series and
          may have such designations, preferences and relative
          rights, qualifications and limitations as the Board of
          Directors may fix by resolution or resolutions at the
          time of issuance.  It might be possible for the Board to
          use its authority to issue Common Stock or Preferred
          Stock in a way which could deter or impede the completion
          of a tender offer or other attempt to gain control of the
          Company which the Board of Directors does not approve. 
          The Company does not have any present plans or
          commitments to use its authority to effect any such
          transaction, but reserves the right to take any action in
          the future which the Board deems to be in the best
          interests of the Company and its stockholders under the
          circumstances.

               The foregoing description of the Common Stock is
          qualified in its entirety by reference to Article Fourth
          of the Certificate of Incorporation, incorporated herein
          by reference.

               The Common Stock is listed on The Nasdaq Stock
          Market's National Market and is subject to quotation on
          the National Association of Securities Dealers Automated
          Quotations System.  

          ITEM 5.   INTERESTS OF NAMED EXPERTS AND COUNSEL.

               Certain legal matters with respect to the offering
          of the shares of Common Stock registered hereby have been
          passed upon by Skadden, Arps, Slate, Meagher & Flom
          ("SASM&F"), 919 Third Avenue, New York, New York 10022,
          special counsel to the Company.  Mark N. Kaplan is a
          partner of SASM&F and a director and shareholder of the
          Company.

          ITEM 6.   INDEMNIFICATION OF DIRECTORS AND OFFICERS.

               Set forth below is a description of certain
          provisions of the Certificate of Incorporation and the
          By-Laws and the DGCL, as such provisions relate to the
          indemnification of the directors and officers of the
          Company.  This description is intended only as a summary
          and is qualified in its entirety by reference to the
          Certificate of Incorporation and the By-Laws,
          incorporated herein by reference and the DGCL.

               Section 145 of the DGCL empowers a corporation to
          indemnify any person who was or is a party or is
          threatened to be made a party to any threatened, pending
          or completed action, suit or proceeding, whether civil,
          criminal, administrative or investigative (other than an
          action by or in the right of the corporation) by reason
          of the fact that such person is or was a director,
          officer, employee or agent of the corporation or is or
          was serving at the request of the corporation as a
          director, officer, employee or agent of another
          corporation or enterprise, against expenses (including
          attorneys' fees), judgments, fines and amounts paid in
          settlement actually and reasonably incurred by such
          person in connection with such action, suit or proceeding
          if such person acted in good faith and in a manner such
          person reasonably believed to be in, or not opposed to,
          the best interests of the corporation, and, with respect
          to any criminal action or proceeding, had no reasonable
          cause to believe his or her conduct was unlawful.

               Section 145 also empowers a corporation to indemnify
          any person who was or is a party or is threatened to be
          made a party to any threatened, pending or completed
          action or suit by or in the right of the corporation to
          procure a judgment in its favor by reason of the fact
          that such person acted in any of the capacities set forth
          above, against expenses (including attorneys' fees)
          actually and reasonably incurred by such person in
          connection with the defense or settlement of such action
          or suit if such person acted under similar standards,
          except that no indemnification may be made in respect of
          any claim, issue or matter as to which such person shall
          have been adjudged to be liable to the corporation unless
          and only to the extent that the Court of Chancery or the
          court in which such action was brought shall determine
          that despite the adjudication of liability such person is
          fairly and reasonably entitled to indemnity for such
          expenses which the court shall deem proper.

               Section 145 of the DGCL further provides that to the
          extent that a director, officer, employee or agent of a
          corporation has been successful in the defense of any
          action, suit or proceeding referred to above or in the
          defense of any claim, issue or matter therein, such
          person shall be indemnified against expenses (including
          attorneys' fees) actually and reasonably incurred by such
          person in connection therewith; that, unless otherwise
          ordered by a court, indemnification pursuant to Sections
          145 (a) and (b) of the DGCL may only be made upon
          specific authorization after a determination that the
          person to be indemnified has met the applicable standard
          of conduct; that indemnification provided for by Section
          145 of the DGCL shall not be deemed exclusive of any
          other rights to which the indemnified party may be
          entitled; and that the corporation is empowered to
          purchase and maintain insurance on behalf of a director,
          officer, employee or agent of the corporation against any
          liability asserted against such person and incurred by
          him or her in any such capacity, or arising out of his or
          her status as such, whether or not the corporation would
          have the power to indemnify such director or officer
          against such liabilities under Section 145 of the DGCL.

               Section 102(b)(7) of the DGCL provides that a
          certificate of incorporation may contain a provision
          eliminating or limiting the personal liability of a
          director to the corporation or its stockholders for
          monetary damages for breach of fiduciary duty as a
          director, provided that such provision shall not
          eliminate or limit the liability of a director of a
          director (i) for any breach of the director's duty of
          loyalty to the corporation or its stockholders, (ii) for
          acts or omissions not in good faith or which involve
          intentional misconduct or a knowing violation of law,
          (iii) under Section 174 of the DGCL (relating to
          liability for unauthorized acquisitions or redemptions
          of, or dividends on, capital stock), or (iv) for any
          transaction from which the director derived an improper
          personal benefit.

               Article Eleventh of the Certificate of
          Incorporation, as amended, provides as follows:

               "The Company shall, to the fullest extent permitted
          by the General Corporation Law of the State of Delaware,
          as amended from time to time, indemnify the members of
          its Board of Directors, indemnify the officers of the
          Company and any and all persons whom it shall have power
          to indemnify from and against any and all expenses,
          liabilities or other matters.

               No director of the Company shall be personally
          liable to the Company or its stockholders for monetary
          damages for breach of fiduciary duty by such director as
          a director; provided, however, that this Article Eleventh
          shall not eliminate or limit the liability of a director
          to the extent provided by applicable law (i) for any
          breach of the director's duty of loyalty to the Company
          or its stockholders, (ii) for acts or omissions not in
          good faith or which involve intentional misconduct or a
          knowing violation of law, (iii) under Section 174 of the
          General Corporation Law of Delaware or (iv) for any
          transaction from which the director derived an improper
          personal benefit.  No amendment to or repeal of this
          Article Eleventh shall apply to, or have any effect on,
          the liability or alleged liability of any director of the
          Company for or with respect to any acts or omissions of
          such director occurring prior to such amendment or
          repeal."

               Article Fifth of the By-Laws, as amended, provides
          as follows:

               "The Corporation shall, to the fullest extent
          permitted by the General Corporation Law of the State of
          Delaware, indemnify members of the Board and may, if
          authorized by the Board, indemnify its officers and any
          and all persons whom it shall have power to indemnify,
          against any and all expenses, liabilities or other
          matters."

               In June 1987, the Company entered into an
          indemnification agreement with each of its directors
          pursuant to which the Company agreed, among other things,
          to indemnify to the fullest extent permitted by
          applicable law and to advance expenses which are to be
          repaid if it is ultimately determined that
          indemnification would not be permitted under applicable
          law.

               The Company currently has in effect a form of
          liability insurance policy covering directors, officers,
          employees and agents, whereby, subject to certain
          deductibles, exclusions and a reimbursement ceiling, the
          insurer is required to reimburse the Company for any
          indemnification that may properly be paid to any such
          person. 

               Insofar as indemnification for liabilities arising
          under the Securities Act may be permitted to directors,
          officers or persons controlling the Company pursuant to
          the foregoing provisions, the Company has been informed
          that, in the opinion of the Commission, such
          indemnification is against public policy as expressed in
          the Securities Act and is therefore unenforceable.

          ITEM 7.   EXEMPTION FROM REGISTRATION CLAIMED.

               Certain of the securities that will be reoffered or
          resold pursuant to this Registration Statement are
          restricted securities acquired by certain employees of
          the Company and its subsidiaries under the Company's 1987
          Stock Option Plan prior to the filing of this
          Registration Statement in transactions not involving a
          public offering which were exempt from registration under
          Section 4(2) of the Securities Act.

          ITEM 8.   EXHIBITS.

               3.1  Restated Certificate of Incorporation of Grey
                    Advertising Inc.   (Incorporated herein by
                    reference to Exhibit 3(a) to the Company's
                    Current Report on Form 8-K, dated April 7,
                    1994, filed with the Commission pursuant to
                    Section 13 of the Exchange Act.)

               3.2  By-Laws of Grey Advertising Inc., as amended. 
                    (Incorporated herein by reference to Exhibit
                    3.02 to the Company's Annual Report on Form 10-
                    K for the fiscal year ended December 31, 1988.)

               5    Opinion of Skadden, Arps, Slate, Meagher &
                    Flom, special counsel to the Company regarding
                    the legality of the Common Stock being
                    registered, dated July 14, 1995.*

               23.1 Consent of Skadden, Arps, Slate, Meagher & Flom
                    to the filing of its opinion are included in
                    Exhibit 5.*

               23.2 Consent of Ernst & Young LLP to the
                    incorporation by reference of its report on the
                    consolidated financial statements included in
                    the Company's Annual Report on Form 10-K for
                    its fiscal year ended December 31, 1994, dated
                    July 14, 1995.*

               24   Powers of Attorney are included on the
                    signature page of this registration statement.*

          _____________________

          *    Filed herewith.

          ITEM 9.   REQUIRED UNDERTAKINGS.

               The undersigned registrant hereby undertakes:

                    (a) (1)  To file, during any period in which
          offers or sales are being made, a post-effective
          amendment to this registration statement to include any
          material information with respect to the plan of
          distribution not previously disclosed in the registration
          statement or any material change to such information in
          the registration statement;

                         (2)  That, for the purpose of determining
          any liability under the Securities Act of 1933, each such
          post-effective amendment shall be deemed to be a new
          registration statement relating to the securities offered
          therein, and the offering of such securities at that time
          shall be deemed to be the initial bona fide offering
          thereof.

                         (3)  To remove from registration by means
          of a post-effective amendment any of the securities being
          registered which remain unsold at the termination of the
          offering. 

                    (b)  The undersigned registrant hereby
          undertakes that, for purposes of determining any
          liability under the Securities Act of 1933, each filing
          of the registrant's annual report pursuant to Section
          13(a) or 15(d) of the Securities Exchange Act of 1934
          that is incorporated by reference in the registration
          statement shall be deemed to be a new registration
          statement relating to the securities offered therein, and
          the offering of such securities at that time shall be
          deemed to be the initial bona fide offering thereof.

                    (h)  Insofar as indemnification for liabilities
          arising under the Securities Act of 1933 may be permitted
          to directors, officers and controlling persons of the
          registrant pursuant to the foregoing provisions, or
          otherwise, the registrant has been advised that in the
          opinion of the Securities and Exchange Commission such
          indemnification is against public policy as expressed in
          the Act and is, therefore, unenforceable.  In the event
          that a claim for indemnification against such liabilities
          (other than the payment by the registrant of expenses
          incurred or paid by a director, officer or controlling
          person of the registrant in the successful defense of any
          action, suit or proceeding) is asserted by such director,
          officer or controlling person in connection with the
          securities being registered, the registrant will, unless
          in the opinion of its counsel the matter has been settled
          by controlling precedent, submit to a court of
          appropriate jurisdiction the question whether such
          indemnification by it is against public policy as
          expressed in the Act and will be governed by the final
          adjudication of such issue.


                                  SIGNATURES

               Pursuant to the requirement of the Securities Act of
          1933, the Registrant certifies that it has reasonable
          grounds to believe that it meets all of the requirements
          for filing on Form S-8 and has duly caused this
          registration statement to be signed on its behalf by the
          undersigned, thereunto duly authorized, in the City of
          New York, State of New York on this 14th day of July,
          1995. 

                                        GREY ADVERTISING INC.

                                        By:  /s/ Steven G. Felsher
                                             Steven G. Felsher
                                             Executive Vice President, 
                                             Secretary and Treasurer

                              POWER OF ATTORNEY

               KNOWN TO ALL PERSONS BY THESE PRESENTS, that each
          person whose signature appears below constitutes and
          appoints Edward H. Meyer, Mark N. Kaplan and Steven G.
          Felsher jointly and severally, such person's attorneys-
          in-fact, each with the full power of substitution, for
          such person in any and all capacities, to sign any
          amendments (including post-effective amendments) to this
          registration statement and to file the same, with
          exhibits thereto, and other documents in connection
          therewith, with the Securities and Exchange Commission,
          hereby ratifying and confirming all that each of said
          attorneys-in-fact or the substitute or substitutes for
          such attorney-in-fact, may do or cause to be done by
          virtue hereof.

               Pursuant to the requirements of the Securities Act
          of 1933, this registration statement has been signed by
          the following persons in the capacities and on the date
          indicated.

                 Signature                  Title            Date

          /s/ Edward H. Meyer    Chairman of the Board      July 14, 1995
          ___________________    and President (Principal           
              Edward H. Meyer    Executive Officer)

          /s/ Steven G. Felsher  Executive Vice President,  July 14, 1995
          _____________________  Secretary and Treasurer    
              Steven G. Felsher  (Principal Financial
                                  Officer)

          /s/ William P. Garvey  Executive Vice President   July 14, 1995
          _____________________  (Principal Accounting 
              William P. Garvey  Officer)    
                                    
          /s/ Mark N. Kaplan     Director                   July 14, 1995
          _____________________         
              Mark N. Kaplan

          /s/ O. John C. Shannon Director; President,       July 14, 1995
          ______________________ Grey International       
              O. John C. Shannon

          /s/ Richard R. Shinn   Director                   July 14, 1995
          ______________________         
              Richard R. Shinn


                               LIST OF EXHIBITS

          Exhibit No.    Description

            3.1          Restated Certificate of Incorporation of
                         Grey Advertising Inc.   (Incorporated
                         herein by reference to Exhibit 3(a) to the
                         Company's Current Report on Form 8-K,
                         dated April 7, 1994, filed with the
                         Commission pursuant to Section 13 of the
                         Exchange Act.)

            3.2          By-Laws of Grey Advertising Inc., as
                         amended.  (Incorporated herein by
                         reference to Exhibit 3.02 to the Company's
                         Annual Report on Form 10-K for the fiscal
                         year ended December 31, 1988.)

            5            Opinion of Skadden, Arps, Slate, Meagher & Flom
                         regarding the legality of the Common Stock
                         being registered, dated July 14, 1995.*

            23.1         Consent of Skadden, Arps, Slate, Meagher &
                         Flom to the filing of its opinion is
                         included in Exhibit 5.*

            23.2         Consent of Ernst & Young LLP to the
                         incorporation by reference of its report
                         on the consolidated financial statements
                         included in the Company's Annual Report on
                         Form 10-K for its fiscal year ended
                         December 31, 1994, dated July 14, 1995.*

            24           Powers of Attorney are included on the
                         signature page of this Registration Statement.*

          __________________________
          *    Filed herewith.



                                                     EXHIBIT 5


                                   July 14, 1995

     Grey Advertising Inc.
     777 Third Avenue
     New York, New York  10017

                    Re:  Registration Statement on Form S-8
                         relating to the Grey Advertising Inc.
                         1987 Stock Option Plan               

     Ladies and Gentlemen:

               We have acted as counsel for Grey Advertising
     Inc., a Delaware corporation (the "Company") in
     connection with the preparation and filing with the
     Securities and Exchange Commission of a Registration
     Statement on Form S-8 (the "Form S-8") with respect to an
     aggregate of 35,783 shares (the "Shares") of the
     Company's Common Stock, par value $1 per share (the
     "Common Stock"), which may be issued and sold pursuant to
     the Company's 1987 Stock Option Plan (the "Plan").

               This opinion is delivered in accordance with
     the requirements of Item 601(b)(5) of Regulation S-K
     promulgated under the Securities Act of 1933, as amended
     (the "Act").

               In connection with this opinion, we have
     examined and are familiar with (a) the Form S-8; (b) the
     Restated Certificate of Incorporation of the Company; (c)
     the By-laws of the Company; (d) the Plan; (e) a specimen
     certificate representing the Common Stock; (f) certain
     resolutions of the Company's Board of Directors and
     stockholders relating, among other things, to the Plan,
     the Form S-8, and related matters; and (g) such other
     corporate records, certificates and documents as we have
     deemed necessary and appropriate for the purpose of
     rendering this opinion.

               In our examination, we have assumed the
     genuineness of all signatures, the legal capacity of
     natural persons, the authenticity of all documents
     submitted to us as originals, the conformity to original
     documents of all documents submitted to us as certified,
     conformed or photostatic copies and the authenticity of
     all originals of such copies.  As to any facts material
     to this opinion that we did not independently establish
     or verify, we have relied upon statements and
     representations of officers and representatives of the
     Company and others.

               We are admitted to the Bar in the State of
     Delaware and express no opinion as to the laws of any
     other jurisdiction.

               Based upon and subject to the foregoing and
     assuming the conformity of the certificates representing
     the Common Stock to the form of specimen thereof examined
     by us and the due execution and delivery of such
     certificates, we are of the opinion that the Shares and
     the Plan have been duly authorized by requisite corporate
     action by the Company, and that the Common Stock, when
     issued, delivered and paid for in accordance with the
     terms and conditions of the Plan, will be legally issued,
     fully paid and non-assessable.

               We hereby consent to the filing of this opinion
     as an exhibit to the Form S-8 and any amendment thereto,
     and to the reference to our firm under the caption
     "Interests of Named Experts and Counsel" in the Form S-8. 
     In giving such consent, we do not hereby admit that we
     come into the category of persons whose consent is
     required under Section 7 of the Act or the rules and
     regulations of the Securities and Exchange Commission
     promulgated thereunder.

                                   Very truly yours,

                         Skadden, Arps, Slate, Meagher & Flom



                                                       EXHIBIT 23.2

                  CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS

                    We consent to the incorporation by reference in
          the Registration Statement on Form S-8 pertaining to the
          1987 Stock Option Plan of Grey Advertising Inc. of our
          report dated February 8, 1995, with respect to the
          consolidated financial statements of Grey Advertising
          Inc. and consolidated subsidiary companies included in
          its Annual Report (Form 10-K) for the year ended December
          31, 1994, filed with the Securities and Exchange
          Commission.

                                                  ERNST & YOUNG LLP

          New York, New York
          July 14, 1995




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