GREY ADVERTISING INC /DE/
10-Q, 1997-11-14
ADVERTISING AGENCIES
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<PAGE>   1
                       SECURITIES AND EXCHANGE COMMISSION
                              Washington, DC 20549

                                    Form 10-Q

            [ X ] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF
                       THE SECURITIES EXCHANGE ACT OF 1934

                    For the Quarter Ended September 30, 1997

              [ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934

                          Commission File Number 0-7898

                              GREY ADVERTISING INC.
             (Exact name of registrant as specified in its charter)

           Delaware                                    13-0802840
(State or other jurisdiction of            (IRS Employer Identification Number)
incorporation or organization)

777 Third Avenue, New York, New York                     10017
(Address of principal executive offices)               (Zip Code)

Registrant's telephone number,                        212-546-2000
   including area code

                                 NOT APPLICABLE
      Former name, former address and former fiscal year, if changed since
                                  last report.

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days.

Yes      X                        No

As of October 31, 1997, the total number of shares outstanding of Registrant's
Common Stock, par value $1 per share ("Common Stock"), was 903,815 and of
Registrant's Limited Duration Class B Common Stock, par value $1 per share
("Class B Common Stock"), was 281,279.
<PAGE>   2
                              GREY ADVERTISING INC.

                      AND CONSOLIDATED SUBSIDIARY COMPANIES

                                      INDEX


<TABLE>
<CAPTION>
                                                                                               PAGE NO.
                                                                                               --------
<S>                                                                                            <C>
Financial Statements:

        Condensed Consolidated Balance Sheets                                                     3

        Condensed Consolidated Statements of Income                                               5

        Condensed Consolidated Statements of Cash Flows                                           6

        Notes to Condensed Consolidated Financial Statements                                      8

Management's Discussion and Analysis of Financial
        Condition and Results of Operations                                                      10

Other Information                                                                                13

Signatures                                                                                       14

Index to Exhibits                                                                                15
</TABLE>

                                       2
<PAGE>   3
           GREY ADVERTISING INC. AND CONSOLIDATED SUBSIDIARY COMPANIES
                      CONDENSED CONSOLIDATED BALANCE SHEETS





<TABLE>
<CAPTION>
                                                              SEPTEMBER 30, 1997    December 31, 1996
                                                                  (UNAUDITED)               (A)
                                                                ------------------------------------
<S>                                                           <C>                   <C>
   ASSETS
   Current assets:
     Cash and cash equivalents                                  $   54,635,000        $  112,485,000
     Marketable securities                                          14,447,000            28,688,000
     Accounts receivable                                           659,340,000           590,002,000
     Expenditures billable to clients                               50,802,000            52,285,000
     Other current assets                                           59,504,000            52,982,000
                                                                ------------------------------------
   Total current assets                                            838,728,000           836,442,000

   Investments in and advances to nonconsolidated
     affiliated companies                                           19,874,000            17,723,000
   Fixed assets - at cost, less accumulated depreciation
     of $110,259,000 and $104,811,000                               81,209,000            78,223,000
   Marketable securities                                            56,035,000            67,419,000
   Intangible assets and other assets-including loans to
     executive officers of $5,822,000 in 1997 and 1996             105,383,000            89,587,000
                                                                ------------------------------------
   Total assets                                                 $1,101,229,000        $1,089,394,000
                                                                ====================================
</TABLE>

See accompanying notes to condensed consolidated financial statements.

(A) The consolidated balance sheet has been derived from the audited financial
    statements at that date.

                                       3
<PAGE>   4
           GREY ADVERTISING INC. AND CONSOLIDATED SUBSIDIARY COMPANIES
                CONDENSED CONSOLIDATED BALANCE SHEETS(CONTINUED)



<TABLE>
<CAPTION>
                                                                            SEPTEMBER 30, 1997      DECEMBER 31, 1996
                                                                               (UNAUDITED)                   (A)
                                                                             ----------------------------------------
<S>                                                                         <C>                     <C>
LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
    Accounts payable                                                         $  680,841,000            $  619,003,000
    Notes payable to banks                                                       38,248,000                86,004,000
    Accrued expenses and other                                                  102,731,000               107,368,000
    Income taxes payable                                                         14,408,000                20,224,000
    Current portion of long-term debt                                            10,000,000
                                                                             ----------------------------------------
Total current liabilities                                                       846,228,000               832,599,000

Other liabilities including - deferred compensation of
    $33,290,000 and $28,738,000                                                  57,005,000                55,217,000
Long-term debt                                                                   23,025,000                33,025,000
Minority interest                                                                11,958,000                10,533,000
Redeemable preferred stock-at redemption value;
    par value $1 per share; authorized 500,000 shares; 
    issued and outstanding 32,000 shares in 1997 and 1996                        10,222,000                10,098,000

Common stockholders' equity:
    Common Stock-par value $1 per share; authorized
      10,000,000 shares; issued 1,123,723 in 1997 and
      1,110,918 in 1996                                                           1,124,000                 1,111,000
    Limited Duration Class B Common Stock-par value
      $1 per share; authorized 2,000,000 shares; issued
      308,061 shares in 1997 and 320,866 shares in 1996                             308,000                   321,000
    Paid-in additional capital                                                   43,242,000                42,814,000
    Retained earnings                                                           158,996,000               144,789,000
    Cumulative translation adjustment                                            (7,889,000)                2,579,000
    Unrealized loss on marketable securities                                       (277,000)                 (870,000)
    Loans to officer used to purchase Common Stock
      and Limited Duration Class B Common Stock                                  (4,726,000)               (4,726,000)
                                                                             ----------------------------------------
                                                                                190,778,000               186,018,000

    Less-cost of 219,927 and 222,810 shares of Common
      Stock and 26,762 and 26,759 shares of Limited
      Duration Class B Common Stock held in treasury at
      September 30, 1997 and December 31, 1996, respectively                     37,987,000                38,096,000
                                                                             ----------------------------------------
Total common stockholders' equity                                               152,791,000               147,922,000
                                                                             ----------------------------------------
Total liabilities and stockholders' equity                                   $1,101,229,000            $1,089,394,000
                                                                             ========================================
</TABLE>

See accompanying notes to condensed consolidated financial statements.
(A) The consolidated balance sheet has been derived from the audited financial
statements at that date.

                                       4
<PAGE>   5
           GREY ADVERTISING INC. AND CONSOLIDATED SUBSIDIARY COMPANIES

             CONDENSED CONSOLIDATED STATEMENTS OF INCOME (UNAUDITED)



<TABLE>
<CAPTION>
                                              FOR THE THREE MONTHS ENDED        |         FOR THE NINE MONTHS ENDED
                                                    SEPTEMBER 30,               |               SEPTEMBER 30,
                                            ------------------------------------|----------------------------------------
                                                1997               1996         |        1997                  1996
                                            ------------------------------------|----------------------------------------
<S>                                         <C>                 <C>             |      <C>                   <C>
Commissions and fees                        $201,791,000        $182,487,000    |      $596,747,000          $542,497,000
Expenses:                                                                       |
 Salaries and employee related                                                  |
    expenses                                 129,578,000         118,859,000    |       379,872,000           347,501,000
 Office and general expenses                  60,919,000          53,904,000    |       179,252,000           160,603,000
                                            ------------------------------------|----------------------------------------
                                             190,497,000         172,763,000    |       559,124,000           508,104,000
                                            ------------------------------------|----------------------------------------
                                              11,294,000           9,724,000    |        37,623,000            34,393,000
                                                                                |
Other income                                     843,000             529,000    |         2,589,000             5,658,000
                                            ------------------------------------|----------------------------------------
Income of consolidated companies                                                |
 before taxes on income                       12,137,000          10,253,000    |        40,212,000            40,051,000
Provision for taxes on income                 (6,055,000)         (5,050,000)   |       (20,565,000)          (20,661,000)
                                            ------------------------------------|----------------------------------------
Net income of consolidated                                                      |
 companies                                     6,082,000           5,203,000    |        19,647,000            19,390,000
Minority interest applicable to                                                 |
 consolidated companies                         (436,000)           (730,000)   |        (2,877,000)           (2,757,000)
Equity in earnings of nonconsolidated                                           |
 affiliated companies                            155,000             574,000    |         1,306,000             1,484,000
                                            ------------------------------------|----------------------------------------
                                                                                |
Net income                                    $5,801,000          $5,047,000    |       $18,076,000           $18,117,000
                                            ====================================|========================================
                                                                                |
Weighted average number                                                         |
 of common shares outstanding                                                   |
             Primary                           1,310,986           1,295,764    |         1,306,069             1,295,757
             Fully diluted                     1,370,921           1,351,004    |         1,370,147             1,351,465
 Net income per common share                                                    |
             Primary                             $4.28               $3.71      |           $13.60                $13.46
             Fully diluted                       $4.12               $3.58      |           $13.04                $12.98
                                                                                |
 Dividends per common share                      $1.00              $0.9375     |           $3.00                $2.8125
                                            =============================================================================
</TABLE>

See accompanying notes to condensed consolidated financial statements.

                                       5
<PAGE>   6
           GREY ADVERTISING INC. AND CONSOLIDATED SUBSIDIARY COMPANIES
           CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (UNAUDITED)


<TABLE>
<CAPTION>
                                                                         FOR THE NINE MONTHS ENDED
                                                                               SEPTEMBER 30,
                                                                        1997                  1996
                                                                    ----------------------------------
<S>                                                                 <C>                  <C>
   OPERATING ACTIVITIES
   Net income                                                       $ 18,076,000         $  18,117,000
   Adjustments to reconcile net income to net cash
      provided by (used in) operating activities:
      Depreciation and amortization of fixed assets                   18,186,000            13,714,000
      Amortization of intangibles                                      4,036,000             3,948,000
      Deferred compensation                                           10,940,000            10,692,000
      Equity in earnings of nonconsolidated affiliated
        companies, net of dividends received of $259,000
        and $235,000                                                  (1,047,000)           (1,249,000)
      Gains from the sale of a nonconsolidated affiliated
        company, a non-marketable investment security
        and marketable securities                                                           (4,754,000)
      Minority interest applicable to consolidated
        companies                                                      2,877,000             2,757,000
      Amortization of restricted stock expense                           146,000                75,000
      Deferred income taxes                                           (5,325,000)           (4,500,000)
   Changes in operating assets and liabilities:
      Increase in accounts receivable                                (92,919,000)          (50,175,000)
      Increase in expenditures billable to clients                    (1,682,000)             (785,000)
      Increase in other current assets                                (9,515,000)          (10,583,000)
      Decrease (increase) in other assets                                359,000            (1,743,000)
      Increase (decrease) in accounts payable                         83,554,000            (4,834,000)
      Decrease in accrued expenses and other                          (7,556,000)           (2,707,000)
      Decrease in income taxes payable                                (4,228,000)           (3,597,000)
      Increase (decrease) in other liabilities                           824,000            (2,653,000)
                                                                    ----------------------------------
   Net cash provided by (used in) operating activities                16,726,000           (38,277,000)

   INVESTING ACTIVITIES
   Purchases of fixed assets                                         (23,875,000)          (19,133,000)
   Trust fund deposits                                                (2,334,000)           (1,868,000)
   Proceeds from the sale of marketable securities                    41,683,000            91,634,000
   Purchases of marketable securities                                (15,844,000)         (110,620,000
   Proceeds from the sale of a nonconsolidated affiliated
     company and a non-marketable investment security                                        8,947,000
   Increase in intangibles, primarily goodwill                       (14,514,000)           (7,002,000)
   (Increase) decrease in investments in and advances to
      nonconsolidated affiliated companies                            (1,104,000)              539,000
                                                                    ----------------------------------
   Net cash (used in) investing activities                           (15,988,000)          (37,503,000)
</TABLE>

                                       6
<PAGE>   7
           GREY ADVERTISING INC. AND CONSOLIDATED SUBSIDIARY COMPANIES
           CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (UNAUDITED)
                                   (CONTINUED)



<TABLE>
<CAPTION>
                                                                  FOR THE NINE MONTHS ENDED
                                                                         SEPTEMBER 30,
                                                                   1997                 1996
                                                              -----------------------------------
<S>                                                           <C>                   <C>
   FINANCING ACTIVITIES
   Net (repayments of) proceeds from short-term
      borrowings                                              $ (45,898,000)        $  18,234,000
   Common shares acquired for treasury                             (218,000)           (1,910,000)
   Cash dividends paid on Common Shares                          (3,553,000)           (3,346,000)
   Cash dividends paid on Redeemable Preferred Stock               (192,000)             (180,000)
   Issuance of restricted stock                                      26,000                25,000
   Proceeds from exercise of stock options                           71,000               300,000
                                                              -----------------------------------
   Net cash (used in) provided by financing activities          (49,764,000)           13,123,000
   Effect of exchange rate changes on cash                       (8,824,000)           (2,025,000)
                                                              -----------------------------------
   Decrease in cash and cash equivalents                        (57,850,000)          (64,682,000)
   Cash and cash equivalents at beginning of period             112,485,000           134,313,000
                                                              -----------------------------------
   Cash and cash equivalents at end of period                 $  54,635,000         $  69,631,000
                                                              ===================================
</TABLE>

  See accompanying notes to condensed consolidated financial statements.

                                       7
<PAGE>   8
                              GREY ADVERTISING INC.
                      AND CONSOLIDATED SUBSIDIARY COMPANIES
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS


1.   As permitted by the Securities and Exchange Commission, the accompanying
     unaudited Consolidated Financial Statements and Notes thereto have been
     condensed and therefore do not contain all disclosures required by
     generally accepted accounting principles. Reference should be made to the
     Company's Annual Report on Form 10-K for the year ended December 31, 1996
     filed with the Securities and Exchange Commission.

2.   The financial statements as of September 30, 1997 and for the three and
     nine month periods ended September 30, 1997 and 1996 are unaudited. In the
     opinion of management, all adjustments (consisting of normal recurring
     accruals) considered necessary for a fair representation have been
     included.

3.   The results of operations for the three and nine month periods ended
     September 30, 1997 are not necessarily indicative of the results to be
     expected for the full year.

4.   The computations of net income per common share for the three and nine
     month periods ended September 30, 1997 and 1996 are based on the weighted
     average number of common shares outstanding, adjusted for the effect, if
     any, of the assumed exercise of dilutive stock options and of shares
     payable in Common Stock pursuant to the Company's Senior Management
     Incentive Plan and, for fully diluted net income per common share, the
     assumed conversion of the Company's 8-1/2% Convertible Subordinated
     Debentures. Also, for the purpose of computing net income per common share
     for the three and nine month periods ended September 30, 1997 and 1996, the
     Company's net income was reduced by dividends on the Preferred Stock and
     also adjusted by the change in the redemption value of Preferred Stock.
     Primary net income per common share is computed as if the stock options
     were exercised at the beginning of the period and as if the funds obtained
     thereby were used to purchase Common Stock at the average market price
     during the period. In computing fully diluted net income per common share,
     the market price at the close of the period or the average market price,
     whichever was higher, was used to determine the number of shares which
     would be assumed to be repurchased. The market price for a share of Class B
     Common Stock, which is not publicly traded, is deemed to be equal to the
     market price of a share of Common Stock, into which a share of Class B
     Common Stock may be converted at the option of the holder, as of the date
     such valuation is made.

5.   The provision for taxes on income is greater than the Federal statutory
     rate principally due to state and local income taxes and effective foreign
     tax rates that are in excess of the Federal statutory rate.

                                       8
<PAGE>   9
                              GREY ADVERTISING INC.
                      AND CONSOLIDATED SUBSIDIARY COMPANIES
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                                   (CONTINUED)


6.   As of September 30, 1997 and December 31, 1996, the Company had outstanding
     20,000 shares of Series I Preferred Stock, 5,000 shares each of its Series
     II and Series III Preferred Stock, and 2,000 shares of Series 1 Preferred
     Stock. The holder of the Series I, Series II and Series III Preferred Stock
     is the Chairman and Chief Executive Officer of the Company, and the Series
     1 Preferred Stock is held by a former employee. Each share of Preferred
     Stock is to be redeemed by the Company at a price equal to the book value
     per share attributable to one share of Common Stock and one share of Class
     B Common Stock (subject to certain adjustments), less a fixed discount
     established upon the issuance of the Preferred Stock. The holders of each
     class of Preferred Stock are entitled to receive cumulative preferential
     dividends at the annual rate of $0.25 per share, and to participate in
     dividends on one share of the Common Stock and one share of the Class B
     Common Stock to the extent such dividends exceed the per share preferential
     dividend. The redemption date for the Series I, Series II and Series III
     Preferred Stock is fixed at April 7, 2004. The terms of the Series I,
     Series II and Series III Preferred Stock also give the holder, his estate
     or legal representative, as the case may be, the option to require the
     Company to redeem his Preferred Stock for a period of 12 months following
     his (i) death, (ii) permanent disability or permanent mental disability,
     (iii) termination of full-time employment for good reason or (iv)
     termination of full-time employment by the Company without cause. The
     Company is obligated to redeem the Series 1 Preferred Stock following the
     attainment of age 65 by the holder thereof. In connection with the
     ownership of Series I, Series II and Series III Preferred Stock, the holder
     issued to the Company full recourse promissory notes (which are included in
     Other Assets in the accompanying condensed consolidated balance sheet).

7.   In February 1997, the Financial Accounting Standards Board issued Statement
     No. 128 ("SFAS 128") "Earnings Per Share." SFAS 128 is designed to improve
     the earnings per share information in financial statements by simplifying
     the existing guidelines, revising disclosure requirements, and increasing
     the comparability of earnings per share calculations on a worldwide basis.
     SFAS 128 is effective for financial statements issued for periods ending
     after December 15, 1997. The Company does not anticipate that the new
     standard will have a material impact on either the computation of its
     earnings per share amounts or its related disclosures.

                                       9
<PAGE>   10
                      MANAGEMENT'S DISCUSSION AND ANALYSIS
                       OF FINANCIAL CONDITION AND RESULTS
                                  OF OPERATIONS

RESULTS OF OPERATIONS

Income from commissions and fees increased 10.6% during the third quarter of
1997 and 10% during the nine months ended September 30, 1997 when compared to
the same periods in 1996. Absent exchange rate fluctuations, gross income
increased 15.8% in the three months ended September 30, and 14.3% in the nine
months ended September 30, 1997 when compared to the same periods in 1996. In
the third quarter of 1997 and 1996, respectively, 46.2% and 45.9% of
consolidated gross income was attributable to domestic operations and 53.8% and
54.1% to international operations. In the third quarter of 1997 and the first
nine months of 1997, respectively, gross income from domestic operations
increased 11.2% and 11.3% versus the respective prior periods. Gross income from
international operations increased 10.1% for the third quarter, (19.8% absent
exchange rate fluctuations) and 8.9% for the first nine months of 1997 (16.9%
absent exchange rate fluctuations) when compared to the same periods in 1996.
The increase in gross income in both years primarily resulted from expanded
activities from existing clients and the continued growth of the Company's
general agency and specialized operations.

Salaries and employee related expenses increased 9% in the third quarter of 1997
and 9.3% for the first nine months of 1997 when compared to the respective prior
periods. Office and general expenses increased 13% and 11.6% for the three and
nine month periods ended September 30, 1997, respectively, versus the comparable
prior periods. These changes are generally in line with the increases in gross
income.

Inflation did not have a material effect on revenue or expenses during 1997 or
1996.

Minority interest applicable to consolidated companies decreased by $294,000 in
the third quarter of 1997 and increased by $120,000 for the first nine months of
1997 as compared to the respective prior periods. These variances are primarily
due to changes in the level of profits of majority-owned companies.

Equity in earnings of nonconsolidated affiliated companies decreased by $419,000
in the third quarter of 1997 and by $178,000 for the first nine months of 1997
as compared to the respective prior periods. These variances are primarily due
to changes in the level of profits of nonconsolidated affiliated companies.

                                       10
<PAGE>   11
                      MANAGEMENT'S DISCUSSION AND ANALYSIS
                       OF FINANCIAL CONDITION AND RESULTS
                                  OF OPERATIONS


RESULTS OF OPERATIONS (CONTINUED)

The effective tax rate remained relatively constant at 49.9% in the third
quarter of 1997 and 51.1% in the first nine months of 1997 versus 49.3% and
51.6% in the same periods in 1996, respectively.


Net income increased by 14.9% in the three months ended September 30, 1997 and
decreased 0.2% in the nine months ended September 30, 1997 when compared to net
income for the same periods in 1996. Primary net income per common share
increased by 15.4% in the three month period ended September 30, 1997 and by 1%
in the nine month period ended September 30, 1997 versus the comparable periods
in 1996. Fully diluted net income per common share increased by 15.1% for the
three months ended September 30, 1997 and 0.5% for the nine months ended
September 30, 1997 when compared to the same periods in 1996. The first quarter
of 1996, however, was favorably affected by non-recurring, non-operating pre-tax
income of almost $4,000,000 primarily related to gains on the sale of an equity
position in a nonconsolidated subsidiary and the liquidation of a non-marketable
investment security. Absent such one-time gains, net income was up 13%, and
primary and fully diluted earnings per common share were up 14.2% and 13.4%,
respectively, for the first nine months of 1997. For purposes of computing
primary net income per common share, the Company's net income is adjusted by (i)
dividends paid on the Company's Preferred Stock and (ii) the change in
redemption value of the Preferred Stock.


LIQUIDITY AND CAPITAL RESOURCES

Working capital decreased by $11,343,000 from $3,843,000 at December 31, 1996 to
$(7,500,000) at September 30, 1997. Cash and cash equivalents decreased by
$57,850,000 from $112,485,000 to $54,635,000. The decrease in working capital is
primarily attributable to the reclassification of a portion of long-term debt to
current liabilities. The decrease in cash and cash equivalents is largely
attributable to the repayment of short-term borrowings and the timing of
collections of accounts receivable and billing of expenses to clients versus
payments to trade vendors. Domestically, the Company has committed lines of
credit totaling $51,000,000. These lines of credit were partially utilized
during the three and nine months ended September 30, 1997 and 1996 to secure
obligations of selected foreign subsidiaries. The lines of credit were not in
use as of September 30, 1997. There was $25,000,000 outstanding under these
credit lines as of September 30, 1996.

Other lines of credit are available to the Company in foreign countries in
connection with short-term borrowings and bank overdrafts used in the normal
course of business. There were $38,248,000 and $61,008,000 outstanding at
September 30, 1997 and 1996, respectively.

                                       11
<PAGE>   12
                      MANAGEMENT'S DISCUSSION AND ANALYSIS
                       OF FINANCIAL CONDITION AND RESULTS
                                  OF OPERATIONS


RESULTS OF OPERATIONS (CONTINUED)

- -----------------------------------------------

In connection with the provisions of the Private Securities Litigation Reform
Act of 1995 (the "Reform Act"), the Company may include Forward Looking
Statements (as defined in the Reform Act) in oral or written public statements
issued by or on behalf of the Company. These Forward Looking Statements may
include, among other things, plans, objectives, projections, anticipated future
economic performance or assumptions and the like that are subject to risks and
uncertainties. As such, actual results or outcomes may differ materially from
those discussed in the Forward Looking Statements. Important factors which may
cause actual results to differ include but are not limited to the following: the
unanticipated loss of a material client or key personnel, delays or reductions
in client advertising budgets, shifts in industry rates of compensation,
government compliance costs or litigation, unanticipated natural disasters,
changes in the general economic conditions that affect interest rates and/or
consumer spending both in the U.S. and the Company's international marketplace,
unanticipated expenses, client preferences which can be affected by competition
and the ability to project risk factors which may vary.

                                       12
<PAGE>   13
                                     PART II
                                OTHER INFORMATION



Item 6. Exhibits and Reports on Form 8-K





              (a)  Exhibits: Reference is made to the Index annexed hereto and
                   made a part hereof.

              (b)  Reports on Form 8-K: The Company did not file any reports on
                   Form 8-K during the quarter ended September 30, 1997.

                                       13
<PAGE>   14
                              GREY ADVERTISING INC.
                      AND CONSOLIDATED SUBSIDIARY COMPANIES


                                   SIGNATURES


Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.



                                               GREY ADVERTISING INC.

                                                            (REGISTRANT)


DATE:   November 14, 1997                      By:/s/         Steven G. Felsher
                                                  -----------------------------
                                               Steven G. Felsher
                                               Executive Vice President -
                                               Finance - Worldwide
                                               Secretary and Treasurer
                                               (Duly Authorized Officer)


DATE:   November 14, 1997                      By:/s/        William P. Garvey
                                                  ----------------------------
                                               William P. Garvey
                                               Executive Vice President
                                               Chief Financial Officer -
                                               United States
                                               (Chief Accounting Officer)

                                       14
<PAGE>   15
                                INDEX TO EXHIBITS


<TABLE>
<CAPTION>
Number Assigned to Exhibit                                                           Page Number in Sequential
(i.e., Exhibit Table of Item           Table of Item 601 Exhibits                    Numbering System Where
601 of Regulation S-K)                 Description of Exhibit                        Exhibit May Be Found
- --------------------------------------------------------------------------------------------------------------------
<S>                                    <C>                                           <C>
                (11)                   Statement Re: Computation
                                       of Net Income per Common
                                       Share (unaudited)                                       

                (27)                   Financial Data Schedule                                 
</TABLE>

                                       15

<PAGE>   1
           GREY ADVERTISING INC. AND CONSOLIDATED SUBSIDIARY COMPANIES
 EXHIBIT - STATEMENT RE: COMPUTATION OF NET INCOME PER COMMON SHARE (UNAUDITED)
                                  EXHIBIT - 11



<TABLE>
<CAPTION>
                                                         FOR THE THREE MONTHS ENDED        |         FOR THE NINE MONTHS ENDED
                                                                 SEPTEMBER 30,             |               SEPTEMBER 30,
                                                       ------------------------------------|------------------------------------
PRIMARY                                                    1997                1996        |         1997                 1996
                                                       ------------------------------------|-------------------------------------
<S>                                                    <C>                  <C>            |      <C>                  <C>
Weighted average shares outstanding(1)                   1,278,136           1,262,740     |       1,277,362            1,263,117
                                                                                           |
                                                                                           |
Net effect of dilutive stock options -                                                     |
based on the treasury stock method using                                                   |
average market price                                        32,850              33,024     |          28,707               32,640
                                                       ------------------------------------|-------------------------------------
TOTAL                                                    1,310,986           1,295,764     |       1,306,069            1,295,757
                                                       ====================================|=====================================
                                                                                           |
                                                                                           |
Net Income                                             $ 5,801,000         $ 5,047,000     |    $ 18,076,000         $ 18,117,000
Less: Effect of dividend requirements and                                                  |
      the change in redemption value of                                                    |
      redeemable preferred stock                          (191,000)           (238,000)    |        (316,000)            (675,000)
                                                       ------------------------------------|-------------------------------------
NET EARNINGS USED IN COMPUTATION                       $ 5,610,000         $ 4,809,000     |    $ 17,760,000         $ 17,442,000
                                                       ====================================|=====================================
                                                                                           |
Per share amount                                          $4.28               $3.71        |       $13.60               $13.46
                                                       ====================================|=====================================
                                                                                           |
                                                                                           |
FULLY DILUTED                                                                              |
Weighted average shares outstanding (1)                  1,278,136           1,262,740     |       1,277,362            1,263,117
                                                                                           |
Net effect of dilutive stock options - based on                                            |
the treasury stock method using the period-end                                             |
market price, if higher than the average                                                   |
market price                                                41,768              37,372     |          41,768               37,456
                                                                                           |
                                                                                           |
                                                                                           |
Assumed conversion of 8-1/2% convertible                                                   |
subordinated debentures issued December 1983                51,017              50,892     |          51,017               50,892
                                                       ------------------------------------|-------------------------------------
TOTAL                                                    1,370,921           1,351,004     |       1,370,147            1,351,465
                                                       ====================================|=====================================
                                                                                           |
Net Income                                             $ 5,801,000         $ 5,047,000     |    $ 18,076,000         $ 18,117,000
Less: Effect of dividend requirements and the                                              |
      change in redemption value of redeemable                                             |
      preferred stock                                     (191,000)           (238,000)    |        (316,000)            (675,000)
                                                                                           |
Add:  8-1/2% convertible subordinated                                                      |
      debentures interest, net of income                                                   |
      tax effect                                            35,000              35,000     |         104,000              104,000
                                                                                           |
                                                      ---------------------------------------------------------------------------
NET EARNINGS USED IN COMPUTATION                       $ 5,645,000         $ 4,844,000     |    $ 17,864,000         $ 17,546,000
                                                      =====================================|=====================================
                                                                                           |
Per share amount                                          $4.12                $3.58       |        $13.04              $12.98
                                                      ===========================================================================
</TABLE>

     (1) Includes 93,266 shares and 73,696 shares for 1997 and 1996,
         respectively, expected to be issued pursuant to the terms of the Senior
         Management Incentive Plan.

                                       16

<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEET AS OF SEPTEMBER 30, 1997 AND THE
UNAUDITED CONDENSED CONSOLIDATED STATEMENT OF INCOME FOR THE THREE AND NINE
MONTH PERIODS ENDED SEPTEMBER 30, 1997 OF GREY ADVERTISING INC. AND CONSOLIDATED
SUBSIDIARY COMPANIES AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH
FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1997
<PERIOD-END>                               SEP-30-1997
<CASH>                                          54,635
<SECURITIES>                                    14,447
<RECEIVABLES>                                  659,340
<ALLOWANCES>                                         0
<INVENTORY>                                          0
<CURRENT-ASSETS>                               838,728
<PP&E>                                         191,468
<DEPRECIATION>                                 110,259
<TOTAL-ASSETS>                               1,101,229
<CURRENT-LIABILITIES>                          846,228
<BONDS>                                         23,025
                           10,222
                                          0
<COMMON>                                         1,432
<OTHER-SE>                                     151,359
<TOTAL-LIABILITY-AND-EQUITY>                 1,101,229
<SALES>                                        596,747
<TOTAL-REVENUES>                               596,747
<CGS>                                                0
<TOTAL-COSTS>                                        0
<OTHER-EXPENSES>                               559,124
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                               8,400
<INCOME-PRETAX>                                 40,212
<INCOME-TAX>                                    20,565
<INCOME-CONTINUING>                             18,076
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    18,076
<EPS-PRIMARY>                                    13.60
<EPS-DILUTED>                                    13.04
        

</TABLE>


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