GREY ADVERTISING INC /DE/
10-Q, 1998-11-16
ADVERTISING AGENCIES
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<PAGE>   1
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    Form 10-Q

            [ X ] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF
                       THE SECURITIES EXCHANGE ACT OF 1934

                    For the Quarter Ended September 30, 1998

              [ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934

                          Commission File Number 0-7898

                              GREY ADVERTISING INC.
             (Exact name of registrant as specified in its charter)

           Delaware                                      13-0802840
(State or other jurisdiction of          (I.R.S. Employer Identification Number)
incorporation or organization)

777 Third Avenue, New York, New York                        10017
(Address of principal executive offices)                  (Zip Code)

Registrant's telephone number, including area code: 212-546-2000

                                 NOT APPLICABLE
   Former name, former address and former fiscal year, if changed since last
                                    report.

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days.

                                 Yes /X/ No / /

As of October 31, 1998, the total number of shares outstanding of Registrant's
Common Stock, par value $1 per share ("Common Stock"), was 974,108 and of
Registrant's Limited Duration Class B Common Stock, par value $1 per share
("Class B Common Stock"), was 263,800.

<PAGE>   2

                              GREY ADVERTISING INC.

                      AND CONSOLIDATED SUBSIDIARY COMPANIES

                                      INDEX

                                                                        PAGE NO.

            Financial Statements:

               Condensed Consolidated Balance Sheets                           3

               Condensed Consolidated Statements of Income                     5

               Condensed Consolidated Statements of Cash Flows                 6

               Notes to Condensed Consolidated Financial Statements            8

            Management's Discussion and Analysis of Financial
               Condition and Results of Operations                            11

            Other Information                                                 14

            Signatures                                                        15

            Index to Exhibits                                                 16


                                       2
<PAGE>   3

         GREY ADVERTISING INC. AND CONSOLIDATED SUBSIDIARY COMPANIES
                    CONDENSED CONSOLIDATED BALANCE SHEETS

<TABLE>
<CAPTION>
                                                         SEPTEMBER 30,     DECEMBER 31,
                                                             1998             1997
                                                          (UNAUDITED)          (A)
                                                         --------------   --------------
<S>                                                      <C>              <C>           
ASSETS
Current assets:
  Cash and cash equivalents                              $  132,839,000   $  150,553,000
  Marketable securities                                      43,613,000       15,401,000
  Accounts receivable                                       675,356,000      647,524,000
  Expenditures billable to clients                           57,927,000       54,687,000
  Other current assets                                       54,932,000       56,225,000
                                                         --------------   --------------
Total current assets                                        964,667,000      924,390,000
Investments in and advances to nonconsolidated
  affiliated companies                                       17,541,000       18,386,000
Fixed assets-at cost, less accumulated
  depreciation of $128,697,000 in 1998 and                  
  $116,443,000 in 1997                                      101,284,000       88,006,000
Marketable securities                                        35,893,000       57,340,000
Intangibles and other assets - including loans
  to executive officers of $5,572,000 in 1998 and 1997      129,977,000      111,865,000
                                                         --------------   --------------
Total assets                                             $1,249,362,000   $1,199,987,000
                                                         ==============   ==============
</TABLE>

See accompanying notes to condensed consolidated financial statements.
(A) The condensed consolidated balance sheet has been derived from the audited
financial statements at that date.


                                       3
<PAGE>   4

         GREY ADVERTISING INC. AND CONSOLIDATED SUBSIDIARY COMPANIES
                    CONDENSED CONSOLIDATED BALANCE SHEETS
                                 (CONTINUED)

<TABLE>
<CAPTION>
                                                          SEPTEMBER 30,      DECEMBER 31,
                                                              1998              1997
                                                           (UNAUDITED)           (A)
                                                         ---------------    ---------------
<S>                                                      <C>                <C>            
LIABILITIES AND STOCKHOLDERS' EQUITY
 Current liabilities:
  Accounts payable                                       $   713,576,000    $   709,959,000
  Notes payable to banks                                      54,503,000         22,455,000
  Accrued expenses and other                                 134,414,000        122,269,000
  Income taxes payable                                        13,818,000         19,181,000
                                                         ---------------    ---------------
Total current liabilities                                    916,311,000        873,864,000
Other liabilities, including deferred
  compensation of $40,248,000 in 1998 and                     
  $36,481,000 in 1997                                         67,650,000         61,723,000
Long-term debt                                                78,025,000         78,025,000
Minority interest                                             11,809,000         13,309,000
Redeemable preferred stock - at redemption
  value; par value $1 per share; authorized
  500,000 shares; issued and outstanding 30,000
  shares in 1998 and 32,000 shares in 1997                    10,209,000         10,760,000
Common stockholders' equity:
  Common Stock - par value $1 per share;
   authorized 10,000,000 shares; issued
   1,197,244 in 1998 and 1,124,324  in 1997                    1,197,000          1,124,000
  Limited Duration Class B Common Stock - par value $1
   per share; authorized 2,000,000 shares; issued
   290,562 shares in 1998 and 307,460 shares in 1997             291,000            308,000
  Paid-in additional capital                                  38,009,000         44,349,000
  Retained earnings                                          184,652,000        169,214,000
  Cumulative translation adjustment                          (12,430,000)        (9,422,000)
  Unrealized (loss) gain on marketable securities             (2,720,000)           189,000
  Loans to officer used to purchase Common
   Stock and Limited Duration Class B Common Stock            (4,726,000)        (4,726,000)
                                                         ---------------    ---------------
                                                             204,273,000        201,036,000
  Less - cost of 223,136 shares in 1998 and 222,098
   shares in 1997 of Common Stock and 26,762 shares
   in 1998 and 1997 of Limited Duration Class B
   Common Stock held in treasury                              38,915,000         38,730,000
                                                         ---------------    ---------------
Total common stockholders' equity                            165,358,000        162,306,000
                                                         ---------------    ---------------
Total liabilities and stockholders' equity               $ 1,249,362,000    $ 1,199,987,000
                                                         ===============    ===============
</TABLE>

   See accompanying notes to condensed consolidated financial statements.
  (A) The condensed consolidated balance sheet has been derived from the
                 audited financial statements at that date.


                                       4
<PAGE>   5

           GREY ADVERTISING INC. AND CONSOLIDATED SUBSIDIARY COMPANIES
             CONDENSED CONSOLIDATED STATEMENTS OF INCOME (UNAUDITED)

<TABLE>
<CAPTION>
                                             FOR THE THREE MONTHS ENDED         FOR THE NINE MONTHS ENDED
                                                     SEPTEMBER 30,                    SEPTEMBER 30,
                                               1998              1997             1998             1997
                                           -------------    -------------    -------------    -------------
<S>                                        <C>              <C>              <C>              <C>          
Commissions and fees                       $ 234,105,000    $ 201,791,000    $ 683,090,000    $ 596,747,000
Expenses:
  Salaries and employee related expenses     152,106,000      129,578,000      434,111,000      379,872,000
  Office and general expenses                 71,184,000       60,919,000      207,617,000      179,252,000
                                           -------------    -------------    -------------    -------------
                                             223,290,000      190,497,000      641,728,000      559,124,000
                                           -------------    -------------    -------------    -------------
                                              10,815,000       11,294,000       41,362,000       37,623,000
Other income - net                             2,720,000          843,000        4,851,000        2,589,000
                                           -------------    -------------    -------------    -------------
Income of consolidated companies
  before taxes on income                      13,535,000       12,137,000       46,213,000       40,212,000
Provision for taxes on income                 (6,689,000)      (6,055,000)     (23,524,000)     (20,565,000)
                                           -------------    -------------    -------------    -------------
Income of consolidated companies               6,846,000        6,082,000       22,689,000       19,647,000
Minority interest applicable to
  consolidated companies                      (1,088,000)        (436,000)      (4,599,000)      (2,877,000)
Equity in earnings of
  nonconsolidated affiliated companies           272,000          155,000        1,290,000        1,306,000
                                           -------------    -------------    -------------    -------------
Net income                                 $   6,030,000    $   5,801,000    $  19,380,000    $  18,076,000
                                           =============    =============    =============    =============
Weighted average number
   of common shares outstanding
      Basic                                    1,233,571        1,180,287        1,216,456        1,180,318
      Diluted                                  1,339,736        1,360,169        1,349,600        1,355,545
Earnings per common share
      Basic                                     $4.86             $4.75           $15.86           $15.05
      Diluted                                   $4.50             $4.15           $14.37           $13.18

Dividends per common share                      $1.00             $1.00            $3.00            $3.00
                                           =============    =============    =============    =============
</TABLE>

     See accompanying notes to condensed consolidated financial statements.


                                       5
<PAGE>   6

           GREY ADVERTISING INC. AND CONSOLIDATED SUBSIDIARY COMPANIES
           CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (UNAUDITED)

<TABLE>
<CAPTION>
                                                             FOR THE NINE MONTHS ENDED
                                                                   SEPTEMBER 30,
                                                               1998            1997
                                                           ------------    ------------
<S>                                                        <C>             <C>         
OPERATING ACTIVITIES
Net income                                                 $ 19,380,000    $ 18,076,000
Adjustments to reconcile net income to net cash
  provided by operating activities:
  Depreciation and amortization of fixed assets              20,634,000      18,186,000
  Amortization of intangibles                                 5,678,000       4,036,000
  Deferred compensation                                       9,204,000      10,940,000
  Equity in earnings of nonconsolidated
   affiliated companies, net of dividends
   received of $665,000 in 1998 and $259,000 in 1997           (625,000)     (1,047,000)
  Gains from the sale of marketable securities                 (259,000)       (130,000)
  Minority interest applicable to consolidated companies      4,599,000       2,877,000
  Restricted stock expense                                       22,000         146,000
  Deferred income taxes                                       1,960,000      (5,325,000)
Changes in operating assets and liabilities:
  Increase in accounts receivable                           (32,276,000)    (92,919,000)
  Increase in expenditures billable to clients               (2,954,000)     (1,682,000)
  Decrease (increase) in other current assets                    10,000      (9,385,000)
  (Increase) decrease in other assets                        (1,498,000)        359,000
  Increase in accounts payable                                8,357,000      83,554,000
  Decrease in accrued expenses and other                     (3,344,000)     (7,556,000)
  Decrease in income taxes payable                             (440,000)     (4,228,000)
  (Decrease) increase in other liabilities                   (2,729,000)        824,000
                                                           ------------    ------------
Net cash provided by operating activities                    25,719,000      16,726,000

INVESTING ACTIVITIES
Purchases of fixed assets                                   (33,062,000)    (23,875,000)
Trust fund deposits                                          (4,065,000)     (2,334,000)
Increase in investments in and advances to
  nonconsolidated affiliated companies                       (1,253,000)     (1,104,000)
Purchases of marketable securities                          (29,883,000)    (15,844,000)
Proceeds from the sale of marketable securities              20,497,000      41,683,000
Increase in intangibles, primarily goodwill                 (18,382,000)    (14,514,000)
                                                           ------------    ------------
Net cash used in investing activities                       (66,148,000)    (15,988,000)
</TABLE>


                                       6
<PAGE>   7

           GREY ADVERTISING INC. AND CONSOLIDATED SUBSIDIARY COMPANIES
           CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (UNAUDITED)
                                   (CONTINUED)

<TABLE>
<CAPTION>
                                                             FOR THE NINE MONTHS ENDED
                                                                   SEPTEMBER 30,
                                                              1998              1997
                                                          -------------    -------------
<S>                                                       <C>              <C>          
FINANCING ACTIVITIES
Net proceeds from (repayments of) short-term borrowings      32,302,000      (45,898,000)
Common shares acquired for treasury                            (163,000)        (218,000)
Redemption of preferred stock                                  (651,000)
Cash dividends paid on common shares                         (3,657,000)      (3,553,000)
Cash dividends paid on redeemable preferred stock              (184,000)        (192,000)
(Repurchase) issuance of restricted stock                       (18,000)          26,000
Proceeds from exercise of stock options                                           71,000
                                                          -------------    -------------
Net cash provided by (used in) financing activities          27,629,000      (49,764,000)
Effect of exchange rate changes on cash                      (4,914,000)      (8,824,000)
                                                          -------------    -------------
Decrease in cash and cash equivalents                       (17,714,000)     (57,850,000)
Cash and cash equivalents at beginning of period            150,553,000      112,485,000
                                                          -------------    -------------
Cash and cash equivalents at end of period                $ 132,839,000    $  54,635,000
                                                          =============    =============
</TABLE>

     See accompanying notes to condensed consolidated financial statements.


                                       7
<PAGE>   8

           GREY ADVERTISING INC. AND CONSOLIDATED SUBSIDIARY COMPANIES
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

1.       As permitted by the Securities and Exchange Commission, the
         accompanying unaudited Consolidated Financial Statements and Notes
         thereto have been condensed and, therefore, do not contain all
         disclosures required by generally accepted accounting principles.
         Reference should be made to the Company's Annual Report on Form 10-K
         for the year ended December 31, 1997 filed with the Securities and
         Exchange Commission.

2.       The financial statements as of September 30, 1998 and for the three and
         nine months ended September 30, 1998 and 1997 are unaudited. In the
         opinion of management, all adjustments (consisting of normal recurring
         accruals) considered necessary for a fair presentation have been
         included.

3.       The results of operations for the three and nine months ended September
         30, 1998 are not necessarily indicative of the results to be expected
         for the full year.

4.       The provision for taxes on income is greater than the Federal statutory
         rate principally due to state and local income taxes, and effective
         foreign tax rates in excess of the Federal statutory rate.

5.       As of September 30, 1998 and December 31, 1997, the Company had
         outstanding 20,000 shares of Series I Preferred Stock, and 5,000 shares
         each of its Series II and Series III Preferred Stock. The holder of
         these shares is the Chairman and Chief Executive Officer of the
         Company. On December 31, 1997, there were outstanding 2000 shares of
         Series 1 Preferred Stock which were held by a former employee; these
         shares were redeemed during the quarter ended March 31, 1998. Each
         share of Preferred Stock is to be redeemed by the Company at a price
         equal to the book value per share attributable to one share of Common
         Stock and one share of Class B Common Stock (subject to certain
         adjustments) upon redemption, less a fixed discount established upon
         the issuance of the Preferred Stock. Each class of Preferred Stock is
         entitled to receive cumulative preferential dividends at the annual
         rate of $.25 per share, and to participate in dividends on one share of
         the Common Stock and one share of the Class B Common Stock to the
         extent such dividends exceed the per share preferential dividend.

         The redemption date for the Series I, Series II and Series III
         Preferred Stock is fixed at April 7, 2004. The terms of the Series I,
         Series II and Series III Preferred Stock also give the holder, his
         estate or his legal representative, as the case may be, the option to
         require the Company to redeem the Preferred Stock for a period of 12
         months following his (i) death, (ii) permanent disability or permanent
         mental disability, (iii) termination of full-time employment for good
         reason or (iv) termination of full-time employment by the Company
         without cause. In connection with his acquisition of the Preferred
         Stock, the holder issued to the Company full recourse promissory notes
         (which are included in Other Assets in the accompanying condensed
         consolidated balance sheets).


                                       8
<PAGE>   9

           GREY ADVERTISING INC. AND CONSOLIDATED SUBSIDIARY COMPANIES
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                                   (CONTINUED)

6.       The computations of basic earnings per common share for the three and
         nine months ended September 30, 1998 and 1997 are based on the weighted
         average number of common shares outstanding and, for diluted earnings
         per common share, are adjusted for the effect, if any, of the assumed
         exercise of dilutive stock options, for shares issuable pursuant to the
         Company's Senior Management Incentive Plan and for the assumed
         conversion of the 8-1/2% Convertible Subordinated Debentures. Also, for
         the purpose of computing earnings per common share for the three and
         nine months ended September 30, 1998 and September 30, 1997, the
         Company's net income was adjusted by dividends paid on the Company's
         preferred stock and also by the change in redemption value of the
         Company's preferred stock. In computing diluted earnings per common
         share, the average quarterly market price was used to determine the
         number of shares which would be assumed to be repurchased. The market
         price for a share of Class B Common Stock, which is not publicly
         traded, is deemed to be equal to the market price of a share of Common
         Stock, into which a share of Class B Common Stock may be converted at
         the option of the holder, as of the date such valuation is made. The
         following table shows the amounts used in computing earnings per common
         share ("EPS"), and the effect on income and the weighted average number
         of shares of dilutive potential common stock:

<TABLE>
<CAPTION>
                                                     FOR THE THREE MONTHS            FOR THE NINE MONTHS
                                                            ENDED                            ENDED
                                                         SEPTEMBER 30,                  SEPTEMBER 30,
                                                 ----------------------------    ----------------------------
                                                     1998          1997 (2)          1998          1997 (2)
<S>                                              <C>             <C>             <C>             <C>         
BASIC EARNINGS PER COMMON
- -------------------------
         SHARE
         -----
WEIGHTED AVERAGE SHARES                             1,233,571       1,180,287       1,216,456       1,180,318
                                                 ------------    ------------    ------------    ------------
Net income                                       $  6,030,000    $  5,801,000    $ 19,380,000    $ 18,076,000
Effect of dividend requirements and the
  change in redemption value of
  redeemable preferred stock                          (34,000)       (192,000)        (85,000)       (316,000)
                                                 ------------    ------------    ------------    ------------
NET EARNINGS USED IN COMPUTATION                 $  5,996,000    $  5,609,000    $ 19,295,000    $ 17,760,000
                                                 ------------    ------------    ------------    ------------
PER SHARE AMOUNT                                     $4.86           $4.75           $15.86          $15.05
                                                 ============    ============    ============    ============

DILUTED EARNINGS PER COMMON
- ---------------------------
         SHARE
         -----
Weighted average shares used in the Basic EPS
  calculation                                       1,233,571       1,180,287       1,216,456       1,180,318
Net effect of dilutive stock options and stock
  incentive plans (1)                                  55,125         128,865          82,104         124,210
Assumed conversion of 8.5%
  convertible subordinated debentures                  51,040          51,017          51,040          51,017
                                                 ------------    ------------    ------------    ------------
ADJUSTED WEIGHTED AVERAGE SHARES                    1,339,736       1,360,169       1,349,600       1,355,545
                                                 ------------    ------------    ------------    ------------

Net earnings used in the Basic EPS calculation   $  5,996,000    $  5,609,000    $ 19,295,000    $ 17,760,000
8.5% convertible subordinated debentures
  interest, net of income tax effect                   34,000          35,000         103,000         104,000
                                                 ------------    ------------    ------------    ------------
NET EARNINGS USED IN COMPUTATION                 $  6,030,000    $  5,644,000    $ 19,398,000    $ 17,864,000
                                                 ------------    ------------    ------------    ------------
PER SHARE AMOUNT                                     $4.50           $4.15           $14.37          $13.18
                                                 ============    ============    ============    ============
</TABLE>

(1)      Includes 12,072 and 38,038 for the three and nine months ended
         September 30,1998, respectively, and 94,686 shares for both comparable
         periods in 1997 related to the Senior Management Incentive Plan.

(2)      After restatement for adoption of FAS 128, Earnings Per Share.


                                       9
<PAGE>   10

           GREY ADVERTISING INC. AND CONSOLIDATED SUBSIDIARY COMPANIES
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                                   (CONTINUED)

7.       As of January 1, 1998, the Company adopted Financial Accounting
         Standards Board Statement No. 130, Reporting Comprehensive Income ("FAS
         130"). FAS 130 establishes new rules for the reporting and display of
         comprehensive income and its components; however, the adoption of this
         statement had no impact on the Company's net income or common
         stockholders' equity. FAS 130 requires the unrealized gains and losses
         on the Company's available-for-sale securities and foreign currency
         translation adjustments, which prior to adoption were reported
         separately in common stockholders' equity, to be included in other
         comprehensive income. The prior year Consolidated Statement of Common
         Stockholders' Equity will be reclassified to conform to the
         requirements of FAS 130.

         During the third quarter of 1998 and 1997, total comprehensive income
         amounted to $2,135,000 and $5,096,000, respectively, and for the nine
         months ended September 30, 1998 and 1997 total comprehensive income was
         $13,463,000 and $8,201,000, respectively. The difference between net
         income and total comprehensive income in both 1998 and 1997 is
         primarily because of a reduction of the value of the net assets and
         investments of certain of the company's international operations and
         marketable securities, attributable to strengthening of the United
         States dollar in selected countries and turbulence in international
         financial markets.

8.       In June 1997, the Financial Accounting Standards Board issued Statement
         No. 131, Disclosure About Segments of an Enterprise and Related
         Information ("FAS 131"). FAS 131 establishes standards for the way that
         public business enterprises report information about operating segments
         in annual financial statements and requires that those enterprises
         report selected information about operating segments in interim
         financial reports. It also establishes standards for related
         disclosures about products and services, geographic areas, and major
         customers. FAS 131 is effective for fiscal years beginning after
         December 15, 1997. The adoption of this statement is not expected to
         have any impact on the Company's consolidated financial statements.


                                       10
<PAGE>   11

       MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
                            RESULTS OF OPERATIONS

RESULTS OF OPERATIONS

Income from commissions and fees increased 16.0% during the third quarter of
1998 and 14.5% during the nine months ended September 30, 1998 when compared to
the same periods in 1997. Absent exchange rate fluctuations, gross income
increased 17.3% in the three months ended September 30, 1998 and 17.9% in the
nine months ended September 30, 1998 when compared to the same periods in 1997.
In the third quarters of 1998 and 1997, respectively, 45.4% and 46.2% of
consolidated gross income was attributable to domestic operations and 54.6% and
53.8% to international operations. In the third quarter of 1998 and the first
nine months of 1998, respectively, gross income from domestic operations
increased 14.0% and 12.8% versus the respective prior periods, while gross
income from international operations increased 17.8%, (20.1% absent exchange
rate fluctuations) for the third quarter and 15.9% (22.3% absent exchange rate
fluctuations) for the first nine months of 1998, when compared to the same
periods in 1997. The increase in gross income in both years primarily resulted
from expanded activities from existing clients, and the continued growth of the
Company's general agency and specialized operations.

Salaries and employee related expenses increased 17.4% in the third quarter of
1998 and 14.3% for the first nine months of 1998 when compared to the respective
prior periods. Office and general expenses increased 16.9% and 15.8% for the
three and nine months ended September 30, 1998, respectively, versus the
comparable prior periods. These changes, taken together, are generally in line
with the increase in gross income.

Inflation did not have a material effect on revenue or expenses during 1998 or
1997.

Minority interest applicable to consolidated companies increased by $652,000 in
the third quarter of 1998 and by $1,722,000 for the first nine months of 1998 as
compared to the respective prior periods. The increase is primarily due to
changes in the level of profits of majority-owned companies.

Equity in earnings of nonconsolidated affiliated companies increased by $117,000
in the third quarter of 1998 and decreased by $16,000 for the first nine months
of 1998 as compared to the respective prior periods. The fluctuations are
primarily due to changes in the level of profits of nonconsolidated affiliated
companies.

The effective tax rate remained relatively constant at 49.4% in the third
quarter of 1998 and 50.9% in the first nine months of 1998 versus 49.9% and
51.1% in the same periods in 1997, respectively.

Net income was $6,030,000 in the third quarter of 1998 and $19,380,000 for the
nine months ended September 30, 1998 as compared to $5,801,000 and $18,076,000
in the respective prior periods. Basic and diluted earnings per common share for
the third quarter of 1998 were $4.86 and $4.50, respectively, as compared to
$4.75 and $4.15 in the comparable quarter in 1997. For the nine months ended
September 30, 1998, basic and diluted earnings per common share were $15.86 and
$14.37 versus $15.05 and $13.18 for the same periods in 1997.


                                       11
<PAGE>   12

         MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
                              RESULTS OF OPERATIONS
                                   (CONTINUED)

LIQUIDITY AND CAPITAL RESOURCES

Working capital remained relatively constant at $48,356,000 at September 30,
1998, versus $50,526,000 at December 31, 1997. Cash and cash equivalents
decreased by $17,714,000 from $150,553,000 to $132,839,000. The decrease in cash
and cash equivalents is largely attributable to the timing of collections of
accounts receivable and billing of expenses to clients versus payments to trade
vendors. Domestically, the Company has committed lines of credit totaling
$51,000,000. These lines of credit were partially utilized during the three and
nine months ended September 30, 1998 to secure obligations of selected foreign
subsidiaries. The lines of credit were not in use as of September 30, 1997.
There was $8,000,000 outstanding under these credit lines as of September 30,
1998.

Other lines of credit are available to the Company in foreign countries in
connection with short-term borrowings and bank overdrafts used in the normal
course of business. There was $46,503,000 and $38,248,000 outstanding at
September 30, 1998 and 1997, respectively.

YEAR 2000 READINESS

Some of the Company's older computer programs were written using a two digit
year. As a result, those computer programs may be unable to process
date-sensitive information beyond the year 2000. This situation, which is not
uncommon, is frequently referred to as the Year 2000 Issue and can cause a
temporary disruption of the ordinary course of business. The Company is
completing an assessment of its computer programs and those of its third party
software vendors and is taking what it believes to be the appropriate steps to
modify or replace software as necessary, evaluate the readiness of its vendors,
assess potential problems and quantify contingency plans. The Company has
completed some of the necessary modifications and anticipates having a
significant portion of the modifications to existing software and conversions to
new software completed by December 31, 1998. The Year 2000 Issue is not expected
to pose significant operational problems for its computer systems. The estimated
cost of the project has been determined and is not expected to have a material
adverse effect on the Company. The project is being funded through operating
cash and is being expensed as incurred. The cost and time of completion are
based on management's best estimates which were derived utilizing numerous
assumptions of future events, including the continued availability of certain
resources and other factors. There can, however, be no guarantee that these
estimates will be achieved and actual results could differ materially from those
anticipated. Specific factors that might cause such material differences
include, but are not limited to, the availability and cost of personnel trained
in this area, the ability to locate and correct all relevant computer codes, the
timely receipt and installation of upgrades from third party software vendors,
compliance of third party vendors and customers with whom the Company interacts
and similar circumstances.


                                       12
<PAGE>   13

         MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
                              RESULTS OF OPERATIONS
                                   (CONTINUED)

FORWARD LOOKING STATEMENTS

In connection with the provisions of the Private Securities Litigation Reform
Act of 1995 (the "Reform Act"), the Company may include Forward Looking
Statements (as defined in the Reform Act) in oral or written public statements
issued by or on behalf of the Company. These Forward Looking Statements may
include, among other things, plans, objectives, projections, anticipated future
economic performance or assumptions and the like that are subject to risks and
uncertainties. As such, actual results or outcomes may differ materially from
those discussed in the Forward Looking Statements. Important factors which may
cause actual results to differ, include but are not limited to, the following:
the unanticipated loss of a material client or key personnel, delays or
reductions in client budgets, shifts in industry rates of compensation,
government compliance costs or litigation, unanticipated natural disasters,
changes in the general economic conditions that affect interest rates and/or
consumer spending both in the U.S. and the international markets in which the
Company operates, unanticipated expenses, client preferences which can be
affected by competition, the inability to implement upgrades for certain
computer programs which are not year 2000 compliant and the ability to project
risk factors which may vary.


                                       13
<PAGE>   14

                                     PART II
                                OTHER INFORMATION

Item 6. Exhibits and Reports on Form 8-K

         (a)Exhibits: Reference is made to the Index annexed hereto and made a
         part hereof.

         (b)Reports on Form 8-K: The Company did not file any reports on Form
         8-K during the quarter ended September 30, 1998.


                                       14
<PAGE>   15

           GREY ADVERTISING INC. AND CONSOLIDATED SUBSIDIARY COMPANIES
                                   SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.

                                       GREY ADVERTISING INC.

                                           (REGISTRANT)

DATE:     November 14, 1998            By:/s/         Steven G. Felsher
                                          -----------------------------
                                       Steven G. Felsher
                                       Executive Vice President -
                                       Finance - Worldwide
                                       Secretary and Treasurer
                                       (Duly Authorized Officer)

DATE:     November 14, 1998            By:/s/        Lester M. Feintuck
                                          -----------------------------
                                       Lester M. Feintuck
                                       Senior Vice President -
                                       Chief Financial Officer - US Operations
                                       Controller
                                       (Chief Accounting Officer)


                                       15
<PAGE>   16

                             INDEX TO EXHIBITS

                                                           Page Number in
 Number Assigned to                                          Sequential
  Exhibit (i.e. 601      Table of Item 601 Exhibits       Numbering System
 of Regulation S-K)       Description of Exhibits        Where Exhibit May
                                                              be Found

          27              Financial Data Schedule                 17


                                       16

<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEET AS OF SEPTEMBER 30, 1998 AND THE
UNAUDITED CONDENSED CONSOLIDATED STATEMENT OF INCOME FOR THE NINE MONTHS ENDED
SEPTEMBER 30, 1998 OF GREY ADVERTISING INC. AND CONSOLIDATED SUBSIDIARY
COMPANIES AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL
STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1998
<PERIOD-END>                               SEP-30-1998
<CASH>                                         132,839
<SECURITIES>                                    43,613
<RECEIVABLES>                                  675,356
<ALLOWANCES>                                         0
<INVENTORY>                                          0
<CURRENT-ASSETS>                               964,667
<PP&E>                                         229,981
<DEPRECIATION>                                 128,697
<TOTAL-ASSETS>                               1,249,362
<CURRENT-LIABILITIES>                          916,311
<BONDS>                                         78,025
                           10,209
                                          0
<COMMON>                                         1,488
<OTHER-SE>                                     163,870
<TOTAL-LIABILITY-AND-EQUITY>                 1,249,362
<SALES>                                        683,090
<TOTAL-REVENUES>                               683,090
<CGS>                                                0
<TOTAL-COSTS>                                        0
<OTHER-EXPENSES>                               641,728
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                              11,748
<INCOME-PRETAX>                                 46,213
<INCOME-TAX>                                    23,524
<INCOME-CONTINUING>                             19,380
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    19,380
<EPS-PRIMARY>                                    15.86
<EPS-DILUTED>                                    14.37
        

</TABLE>


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