HASBRO INC
8-K, 1998-09-28
GAMES, TOYS & CHILDREN'S VEHICLES (NO DOLLS & BICYCLES)
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                    SECURITIES AND EXCHANGE COMMISSION

                         WASHINGTON, D.C.  20549


                                FORM 8-K

                             CURRENT REPORT

                   PURSUANT TO SECTION 13 OR 15(d) OF
                 THE SECURITIES AND EXCHANGE ACT OF 1934



Date of Report (Date of Earliest Event Reported):   September 28, 1998   
                                                 -------------------------



                              HASBRO, INC.
                          --------------------
                          (Name of Registrant)



 RHODE ISLAND                    1-6682                    05-0155090
- --------------                ------------             -------------------
  (State of                   (Commission                 (IRS Employer
Incorporation)                File Number)             Identification No.)



1027 NEWPORT AVE., PAWTUCKET, RHODE ISLAND                   02861
- ------------------------------------------             -------------------
 (Address of Principal Executive Offices)                  (Zip Code)



                             (401) 431-8697
                     -------------------------------
                     (Registrant's Telephone Number)



<PAGE>   2



Item 5.    Other Events

           The September 28, 1998 Press Release of the Registrant attached
           hereto as EXHIBIT 99 is incorporated herein by reference.

Item 7(c)  Exhibits

           99  Press Release, dated September 28, 1998, of Hasbro, Inc.
 

<PAGE>   3


SIGNATURES


Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.

                                              HASBRO, INC.
                                              ------------
                                              (Registrant)


Date: September 28, 1998                  By: /s/ John T. O'Neill     
                                              -------------------
                                              John T. O'Neill

                                              Executive Vice President and
                                              Chief Financial Officer
                                              (Duly Authorized Officer and
                                              Principal Financial Officer)


<PAGE>   4





                                  HASBRO, INC.
                           Current Report on Form 8-K
                            Dated September 28, 1998


                                 Exhibit Index

Exhibit                           
  No.                              Exhibits
- -------                            --------    

99           Press Release dated September 28, 1998



<PAGE>   1


                                                                 EXHIBIT 99

For Immediate Release     Contact:           Wayne R. Charness (News Media)
September 28, 1998                                             401-727-5983
                                   Renita A. O'Connell (Investor Relations)
                                                               401-727-5401


           TOYS `R US TO IMPACT HASBRO, INC. SECOND HALF RESULTS 

     Pawtucket, RI (September 28, 1998) - Hasbro, Inc. (ASE:HAS) announced 
today that second half 1998 results are expected to be above 1997 but will 
be lower than expectations, primarily due to the ongoing and recently 
accelerated impact of changes in inventory flow policies and store closings 
at Toys `R Us, a key global customer.  However, the Company remains 
committed to 15% earnings per share growth over the long-term, including 
1999.
        
     In a separate news release, Hasbro today announced a definitive 
agreement to acquire Galoob Toys, Inc. (NYSE:GAL), an international toy 
manufacturer whose leading brands include Micro Machines(R) miniature-scale 
boys' toys, Star Wars(TM) small-scale figures and vehicles, Spice Girls(TM) 
fashion dolls, and Pound Puppies(R) mini-dolls.  Hasbro said it expects the 
acquisition will be modestly dilutive to earnings in 1998 and accretive 
beginning in 1999.

     "Coming into 1998, we expected difficult comparisons absent the major 
in-theater support we benefited from in 1997," said Alan G. Hassenfeld, 
Chairman and Chief Executive Officer.  "This has been compounded by the new 
inventory flow policies of Toys `R Us, which reduced our first half 
revenues by approximately $125 million."

<PAGE>   2


     "In light of Toys `R Us' most recent announcement of accelerated 
inventory reduction plans and store closings, it now appears we will not be 
able to make up the lost first half revenue," Hassenfeld continued.  "In 
fact, for the year, our sales to Toys `R Us could be down as much as $200 
million worldwide.  As a result, we now anticipate earnings per share could 
be approximately $0.55 in the third quarter compared to $0.57 a year ago.  
For the year, earnings per share could be relatively flat with 1997 
excluding $140 million of one-time pre-tax charges in 1997 to implement the 
Global Integration and Profit Enhancement Program." These 1998 expectations 
are prior to a one-time charge in the third quarter relating to the 
expensing of purchased in process research and development of MicroProse. 
Hassenfeld added, "Following our recent meetings with Toys `R Us, we 
continue to feel that they are making aggressive moves to ensure their 
future health and that of the industry." 

     The Company said that many of its products are performing well at 
retail.  Teletubbies(TM) sales continue to exceed expectations.  Sales 
increases also continue in other brands and product lines including Hasbro 
Interactive(TM), Action Man(R), Beast Wars(TM) Transformers(TM), Winner's 
Circle(TM) and hand-held electronic games including Tiger(TM) Electronics.  
Just shipping are the much anticipated CD-ROM version of Centipede(R) and 
Furby, Tiger's new animatronic pet.

     "Looking ahead to 1999, we look forward to an exciting product line-
up, led by the incomparable Star Wars(TM) Episode One, with Hasbro and 
Galoob teaming up with the Power of the Force.  Other new products in 1999 
include an expanded range of Pokemon(TM) and Tiger(TM) Electronics 
products, Animorphs(TM), several new PC-based games from Hasbro 
Interactive(TM) and newly-acquired MicroProse, and more," noted Hassenfeld. 
"In addition, our strategy of extending our key brands into new 
entertainment formats with partners - such as the Monopoly(R) slot machines 
currently being rolled out - will contribute directly to the bottom line.  
We are also on track to realize planned incremental cost savings from the 
Global Integration and Profit Enhancement Program next year, and our recent 
acquisitions are expected to be accretive, helping us get back on track to 
deliver 15% earnings growth," Hassenfeld concluded.

     Hasbro, Inc. is a worldwide leader in the design, manufacture and 
marketing of toys, games, interactive software, puzzles and infant 
products.  Both internationally and in the U.S., its Playskool(R), 
Kenner(R), Tonka(R), OddzOn(R), Super Soaker(R), Milton Bradley(R), Parker 
Brothers(R), Tiger(TM) and Hasbro Interactive(TM) products, provide 
children and families with the highest quality and most recognizable toys 
and games in the world.


<PAGE>   3


Hasbro: Certain statements contained in this release contain "forward 
looking-statements" within the meaning of the Private Securities Litigation 
Reform Act of 1995.  Such forward-looking statements are inherently subject 
to known and unknown risks and uncertainties.  The Company's actual actions 
or results may differ materially from those expected or anticipated in the 
forward-looking statements.  Specific factors that might cause such a 
difference include, but are not limited to, the timely manufacture and 
shipping by the Company of new and continuing products and their acceptance 
by customers and consumers in a competitive product environment; economic 
conditions and currency fluctuations in the various markets in which the 
Company operates throughout the world; the continuing trend of increased 
concentration of the Company's revenues in the second half and fourth 
quarter of the year, together with increased reliance by retailers on quick 
response inventory management techniques, which increases the risk of 
underproduction of  popular items, overproduction of less popular items and 
failure to achieve tight and compressed shipping schedules; the impact of 
competition on revenues, margins and other aspects of the Company's 
business; third party actions or approvals that could delay, modify or 
increase the cost of implementation of, the Company's Global Integration 
and Profit Enhancement program; and the risk that anticipated benefits of 
acquisitions may not occur or be delayed or reduced in their realization.  
The Company undertakes no obligation to make any revisions to the forward-
looking statements contained in this release or to update them to reflect 
events or circumstances occurring after the date of this release.

                                    # # #
 




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