HEILIG MEYERS CO
S-3, 1998-09-28
FURNITURE STORES
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   As filed with the Securities and Exchange Commission on September 28, 1998

                                                  Registration No. 333-_________
================================================================================

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                             -----------------------
                                    FORM S-3
                             REGISTRATION STATEMENT
                                      Under
                           THE SECURITIES ACT OF 1933
                         -------------------------------

                              HEILIG-MEYERS COMPANY

             (Exact name of registrant as specified in its charter)
                                    Virginia
         (State or other jurisdiction of incorporation or organization)
                                   54-0558861
                     (I.R.S. employer identification number)

                            12560 West Creek Parkway
                            Richmond, Virginia 23238
                                 (804) 784-7300
          (Address, including zip code, and telephone number, including
            area code, of registrant's principal executive offices)
                             -----------------------
                            David W. Robertson, Esq.
                       McGuire, Woods, Battle & Boothe LLP
                                One James Center
                              901 East Cary Street
                            Richmond, Virginia 23219
                                 (804) 775-1000
                     (Name, address, including zip code, and
                    telephone number, including area code, of
                               agent for service)
                             -----------------------
                                   Copies to:

                                Ralph Ogden, Esq.
                                 1535 "J" Street
                                Modesto, CA 95959


         Approximate date of commencement of proposed sale to the public: From
time to time after the effective date of this registration statement.

         If the only securities being registered on this form are being offered
pursuant to dividend or interest reinvestment plans, please check the following
box. [ ]

         If any of the securities being registered on this form are to be
offered on a delayed or continuous basis pursuant to Rule 415 under the
Securities Act of 1933, other than securities offered only in connection with
dividend or interest reinvestment plans, check the following box. [X]

         If this Form is filed to register additional securities for an offering
pursuant to Rule 462(b) under the Securities Act, please check the following box
and list the Securities Act registration statement number of the earlier
effective registration statement for the same offering. [ ]

         If this Form is a post-effective amendment filed pursuant to Rule
462(c) under the Securities Act, check the following box and list the Securities
Act registration statement number of the earlier effective registration
statement for the same offering. [ ]

<PAGE>
         If delivery of the prospectus is expected to be made pursuant to Rule
434, please check the following box. [ ]
<TABLE>
                                              CALCULATION OF REGISTRATION FEE
<CAPTION>
                                                                   Proposed         Proposed
                 Title of Each                                     Maximum          Maximum
              Class of Securities                  Amount to be    Offering Price   Aggregate Offering           Amount of
               to be Registered                     Registered     Per Share(1)     Price (2)                 Registration Fee
- ------------------------------------------------------------------------------------------------------------------------------------
<S> <C>
Common Stock of Heilig-Meyers Company (par
value $2 per share) (1)                              666,667        $ 7.53125       $ 5,020,835.80              $ 1,481.15
</TABLE>

(1)  Each share of Common Stock being registered hereunder includes a preferred
     share purchase right.

(2)  Calculated pursuant to Rule 457(c) under the Securities Act of 1933, based
     on the average high/low price of Heilig-Meyers Company Common Stock on
     September 22, 1998.

                           --------------------------

         The registrant hereby amends this registration statement on such date
or dates as may be necessary to delay its effective date until the registrant
shall file a further amendment which specifically states that this registration
statement shall thereafter become effective in accordance with Section 8(a) of
the Securities Act of 1933 or until this Registration Statement shall become
effective on such date as the Commission, acting pursuant to said Section 8(a),
may determine.


<PAGE>


         Information contained herein is subject to completion or amendment. A
registration statement relating to these securities has been filed with the
Securities and Exchange Commission. These securities may not be sold nor may
offers to buy be accepted prior to the time the registration statement becomes
effective. This prospectus shall not constitute an offer to sell or the
solicitation of an offer to buy nor shall there be any sale of these securities
in any State in which such offer, solicitation or sale would be unlawful prior
to registration or qualification under the securities laws of any such State.

                 SUBJECT TO COMPLETION, DATED SEPTEMBER 28, 1998

                                 666,667 shares

                              HEILIG-MEYERS COMPANY

                                  COMMON STOCK

         This Prospectus relates to 666,667 shares (the "Shares") of common
stock, $2 par value per share (the "Common Stock") of Heilig-Meyers Company (the
"Company"), which may be offered from time to time by the selling stockholder
named herein (the "Selling Stockholder"). The Common Stock is listed on the New
York Stock Exchange (the "NYSE") and the Pacific Exchange, Inc. (the "PE") under
the trading symbol "HMY." On September 25, 1998 the last reported sale price of
the Common Stock on the New York Stock Exchange was $7 11/16 per share.

         The Selling Stockholder has advised the Company that the Shares may be
sold from time to time in transactions on the NYSE or PE or in negotiated
transactions, in each case at prices satisfactory to the Selling Stockholder.
(See "Plan of Distribution.")


          THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE
           SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES
            COMMISSION NOR HAS THE SECURITIES AND EXCHANGE COMMISSION
               OR ANY STATE SECURITIES COMMISSION PASSED UPON THE
                  ACCURACY OR ADEQUACY OF THIS PROSPECTUS. ANY
                        REPRESENTATION TO THE CONTRARY IS
                               A CRIMINAL OFFENSE.


                The date of this Prospectus is September __,1998.


<PAGE>

                              AVAILABLE INFORMATION

         The Company is subject to the informational requirements of the
Securities Exchange Act of 1934, as amended (the "Exchange Act"), and in
accordance therewith files reports, proxy statements and other information with
the Securities and Exchange Commission (the "Commission"). Such reports, proxy
statements and other information can be inspected and copied at the public
reference facilities maintained by the Commission at 450 Fifth Street, N.W.,
Room 1024, Washington, D.C. 20549; and at the Commission's regional offices at
500 West Madison Street, Chicago, Illinois 60606; and 7 World Trade Center, 13th
Floor, New York, New York 10048. Copies of such material can be obtained by mail
from the Public Reference Section of the Commission at 450 Fifth Street, N.W.,
Washington, D.C. 20549, at prescribed rates. The Commission also maintains a
World Wide Web site at http://www.sec.gov containing reports, proxy and
information statements and other information regarding registrants, such as the
Company, that file electronically with the Commission. The Company's common
stock is listed on the New York and Pacific Exchanges, and such material may
also be inspected at the offices of the New York Stock Exchange, 20 Broad
Street, New York, New York 10005 and the Pacific Exchange, Inc., 301 Pine
Street, San Francisco, California 94104.

         The Company has filed with the Commission a Registration Statement on
Form S-3 (herein, together with all amendments and exhibits, referred to as the
"Registration Statement") under the Securities Act of 1933, as amended (the
"Securities Act"), of which this Prospectus constitutes a part. This Prospectus
does not contain all of the information set forth in the Registration Statement,
certain parts of which are omitted in accordance with the rules and regulations
of the Commission. For further information, reference is made to the
Registration Statement.

                 INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE

         The following documents filed with the Commission by the Company are
hereby incorporated by reference into this Prospectus:

     (a)  the annual report on Form 10-K for the fiscal year ended February 28,
          1998;

     (b)  the quarterly report on Form 10-Q for the quarterly period ended May
          31, 1998;

     (c)  the Company's current Reports on Form 8-K filed on September 9, 1998
          and September 18, 1998;

     (d)  the description of the Common Stock contained in the Registration
          Statement on Form 8-A filed with the Commission on April 26, 1983
          (File No. 1-8484), as amended by amendments on Form 8, filed with the
          Commission on April 9, 1985, February 23, 1988, September 20, 1989,
          July 31, 1990, August 6, 1992, July 28, 1994, and February 19, 1998,
          respectively (File No. 1-8484); and

     (e)  the description of the Rights to Purchase Preferred Stock, Series A
          contained in the Registration Statement on Form 8-A filed with the
          Commission on February 19, 1998 (File No. 1-8484).

         All documents filed by the Company pursuant to Section 13(a), 13(c), 14
or 15(d) of the Exchange Act subsequent to the date of this Prospectus and prior
to the termination of the offering of the Shares shall be deemed to be
incorporated by reference into this Prospectus and to be a part hereof from the
respective dates of filing of such documents. Any statement contained herein or
in a document all or any portion of which is incorporated or deemed to be
incorporated by reference herein shall be deemed to be modified or superseded
for purposes of this Prospectus to the extent that a statement contained herein
or in any other subsequently filed document which also is or is deemed to be
incorporated by reference herein modifies or supersedes such earlier statement.
Any statement so modified or superseded shall not be deemed, except as so
modified or superseded, to constitute a part of this Prospectus.

         The Company will provide without charge to any person to whom this
Prospectus is delivered, upon the written or oral request of such person, a copy
of any or all of the foregoing documents incorporated herein by reference (other
than certain exhibits to such documents). Requests for such copies should be
directed to Heilig-Meyers Company, 12560 West Creek Parkway, Richmond, Virginia
23238; Attention: Paige H. Wilson, Secretary, telephone (804) 784- 7300.

                                       -2-

<PAGE>
                              HEILIG-MEYERS COMPANY

                                    BUSINESS


General

         The Company is the nation's largest publicly held specialty retailer of
home furnishings with 1,246 stores as of August 31, 1998 in 37 states,
Washington, D.C. and Puerto Rico. The Company currently operates stores under
four formats. The "Heilig-Meyers" format is associated with the Company's
historical operations in the continental United States (815 stores as of August
31, 1998), as well as 32 stores operating in Puerto Rico under the "Berrios"
name. The majority of the Heilig-Meyers stores operate in smaller markets with a
broad line of merchandise. The "Rhodes" format is used for the 101 stores, as of
August 31, 1998 with a retail strategy of selling quality furniture to a broad
base of middle income customers. "The RoomStore" format is utilized for 69
stores primarily located in seven states. Stores using The RoomStore format
display and sell furniture in complete room packages. The rooms are arranged by
professional designers and sell at a value if purchased as a group. The
"Mattress Discounters" format is used for 229 stores as of August 31, 1998.
Mattress Discounters is the nation's largest retail bedding specialist. As a
result of the acquisition of Rhodes, The RoomStore and Mattress Discounters, the
Company now has the ability to match operating formats to markets with
appropriate demographic and competitive factors.

         The Company's executive offices are located at 12560 West Creek
Parkway, Richmond, Virginia 23238. The telephone number is (804) 784-7300.

                                 USE OF PROCEEDS

         The Company will not receive any of the proceeds from the sale of the
Shares by the Selling Stockholder.

                               SELLING STOCKHOLDER

         The following table sets forth certain information as of the date of
this Prospectus with respect to shares of Common Stock owned by the Selling
Stockholder which are covered by this Prospectus. The number of shares of Common
Stock offered pursuant to this Prospectus for the account of the Selling
Stockholder equals the total number of shares of Common Stock owned by the
Selling Stockholder as of the date of this Prospectus.

                             Common Stock Ownership
                              Prior to The Offering

Name of the Selling Stockholder                              Number(1)
- -------------------------------                              ---------
      Gregory L. Freeman                                      666,667

- -----------------

         1. Includes 199,999 shares placed in escrow, which are being held to
secure certain indemnification obligations of Mr. Freeman with respect to
representations and warranties and other matters in connection with the
acquisition of certain assets of Guardian Protection Products, a California
corporation ("Guardian Protection"), by a subsidiary of the Company.

                                       -3-

<PAGE>

                              PLAN OF DISTRIBUTION

         The Selling Stockholder has advised the Company that he may offer
Shares from time to time depending on market conditions and other factors, in
one or more transactions on the NYSE, PE or other national securities exchanges
on which the Shares are traded, or in negotiated transactions, at market prices
prevailing at the time of sale, at negotiated prices or at fixed prices. Sales
of Shares may involve (i) block transactions in which the broker or dealer so
engaged will attempt to sell the Shares as agent but may position and resell a
portion of the block as principal to facilitate the transaction, (ii) purchases
by a broker-dealer as principal and resale by such broker-dealer for its own
account pursuant to this Prospectus, (iii) ordinary brokerage transactions and
transactions in which a broker solicits purchasers and (iv) privately negotiated
transactions. To the extent required, this Prospectus may be amended and
supplemented from time to time to describe a specific plan of distribution. In
connection with the distribution of the Shares or otherwise, the Selling
Stockholder may enter into hedging transactions with broker-dealers. In
connection with such transactions, broker-dealers may engage in short sales of
the Common Stock in the course of hedging the position they assume with the
Selling Stockholder. The Selling Stockholder may also sell the Common Stock
short and redeliver the Shares to close out such short positions. The Selling
Stockholder may also enter into option or other transactions with broker-dealers
which require delivery to such broker-dealer of Shares offered hereby, which
Shares such broker-dealer may resell pursuant to this Prospectus (as
supplemented or amended to reflect such transaction). The Selling Stockholder
may also pledge shares to a broker-dealer and, upon a default, such
broker-dealer may effect sales of the pledged shares pursuant to this Prospectus
(as supplemented or amended to reflect such transaction). In addition, any
shares that qualify for sale pursuant to Rule 144 may be sold under Rule 144
rather than pursuant to this Prospectus.

         Brokers and dealers may receive compensation in the form of concessions
or commissions from the Selling Stockholder and/or purchasers of Shares for whom
they may act as agent (which compensation may be in excess of customary
commissions). The Selling Stockholder and any broker or dealer that participates
in the distribution of Shares may be deemed to be underwriters and any
commissions received by them and any profit on the resale of Shares positioned
by a broker or dealer may be deemed to be underwriting discounts and commissions
under the Securities Act.

         The Company has advised the Selling Stockholder that Regulation M under
the Exchange Act may apply to sales of Shares and to the activities of the
Selling Stockholder or broker-dealers in connection therewith.

         Pursuant to the Private Placement and Registration Rights Agreement,
dated as of September 1, 1998, by and among the Company and the Selling
Stockholder (the "Registration Rights Agreement"), the Company will pay
registration expenses in connection with the registration of the Shares. The
Selling Stockholders and the Company have agreed to indemnify each other against
certain civil liabilities, including certain liabilities under the Securities
Act.

                             VALIDITY OF SECURITIES

         The validity of the Shares to which this Prospectus relates will be
passed upon for the Company by McGuire, Woods, Battle & Boothe LLP, Richmond,
Virginia, which serves as general counsel to the Company. As of September 15,
1998, partners and associates of McGuire, Woods, Battle & Boothe LLP, who
performed services in connection with the offering made by this Prospectus,
owned of record and beneficially 41,824 shares of Common Stock. Robert L.
Burrus, Jr., a director of the Company, is a partner of that firm.

                                     EXPERTS

         The consolidated financial statements and the related financial
statement schedule incorporated in this Prospectus by reference from the
Company's Annual Report on Form 10-K have been audited by Deloitte &
Touche LLP, independent auditors, as stated in their report which is
incorporated herein by reference, and have been so incorporated in reliance upon
the report of such firm given their authority as experts in accounting and
auditing.

                                       -4-

<PAGE>

                                     PART II
                     INFORMATION NOT REQUIRED IN PROSPECTUS

Item 14.  Other Expenses of Issuance and Distribution

    SEC registration fee.................................        $ 1,444
    Accountants' fees and expenses.......................          5,000
    Attorneys' fees and expenses.........................          5,000
    Printing and engraving expenses......................          2,000
    Miscellaneous........................................          1,556
         Total...........................................        $15,000
                                                                  ======
- --------------

       All fees and expenses other than the SEC registration fee are estimated.

Item 15.  Indemnification of Directors and Officers

    Article V of the Restated Articles of Incorporation of the Company provides:

         1. Definitions. For purposes of this Article the following definitions
shall apply:

         (a) "Corporation" means this Corporation only and no predecessor entity
or other legal entity;

         (b) "expenses" include counsel fees, expert witness fees, and costs of
investigation, litigation and appeal, as well as any amounts expended in
asserting a claim for indemnification;

         (c) "liability" means the obligation to pay a judgment, settlement,
penalty, fine, or other such obligation, including, without limitation, any
excise tax assessed with respect to an employee benefit plan;

         (d) "legal entity" means a corporation, partnership, joint venture,
trust, employee benefit plan or other enterprise;

         (e) "predecessor entity" means a legal entity the existence of which
ceased upon its acquisition by the Corporation in a merger or otherwise; and

         (f) "proceeding" means any threatened, pending, or completed action,
suit, proceeding or appeal whether civil, criminal, administrative or
investigative and whether formal or informal.

     2. Limit On Liability. In every instance permitted by the Virginia Stock
Corporation Act, as it exists on the date hereof or may hereafter be amended,
the liability of a director or officer of the Corporation to the Corporation or
its shareholders arising out of a single transaction, occurrence or course of
conduct shall be eliminated.

     3. Indemnification of Directors and Officers. The Corporation shall
indemnify any individual who is, was or is threatened to be made a party to a
proceeding (including a proceeding by or in the right of the Corporation)
because such individual is or was a director or officer of the Corporation or
because such individual is or was serving the Corporation or any other legal
entity in any capacity at the request of the Corporation while a director or
officer of the Corporation against all liabilities and reasonable expenses
incurred in the proceeding, except such liabilities and expenses as are incurred
because of such individual's willful misconduct or knowing violation of the
criminal law. Service as a director or officer of a legal entity controlled by
the Corporation shall be deemed service at the request of the Corporation. The
determination that indemnification under this Section 3 is permissible and the

                                      II-1

<PAGE>

evaluation as to the reasonableness of expenses in a specific case shall be
made, in the case of a director, as provided by law, and in the case of an
officer, as provided in Section 4 of this Article; provided, however, that if a
majority of the directors of the Corporation has changed after the date of the
alleged conduct giving rise to a claim for indemnification, such determination
and evaluation shall, at the option of the person claiming indemnification, be
made by special legal counsel agreed upon by the Board of Directors and such
person. Unless a determination has been made that indemnification is not
permissible, the Corporation shall make advances and reimbursements for expenses
incurred by a director or officer in a proceeding upon receipt of an undertaking
from such director or officer to repay the same if it is ultimately determined
that such director or officer is not entitled to indemnification. Such
undertaking shall be an unlimited, unsecured general obligation of the director
or officer and shall be accepted without reference to such director's or
officer's ability to make repayment. The termination of a proceeding by
judgment, order, settlement, conviction, or upon a plea of nolo contendere or
its equivalent shall not of itself create a presumption that a director or
officer acted in such a manner as to make such director or officer ineligible
for indemnification. The Corporation is authorized to contract in advance to
indemnify and make advances and reimbursements for expenses to any of its
directors or officers to the same extent provided in this Section 3.

     4. Indemnification of Others. The Corporation may, to a lesser extent or to
the same extent that it is required to provide indemnification and make advances
and reimbursements for expenses to its directors and officers pursuant to
Section 3, provide indemnification and make advances and reimbursements for
expenses to its employees and agents, the directors, officers, employees and
agents of its subsidiaries and predecessor entities, and any person serving any
other legal entity in any capacity at the request of the Corporation, and may
contract in advance to do so. The determination that indemnification under this
Section 4 is permissible, the authorization of such indemnification and the
evaluation as to the reasonableness of expenses in a specific case shall be made
as authorized from time to time by general or specific action of the Board of
Directors, which action may be taken before or after a claim for indemnification
is made, or as otherwise provided by law. No person's rights under Section 3 of
this Article shall be limited by the provisions of this Section 4.

     5. Miscellaneous. The rights of each person entitled to indemnification
under this Article shall inure to the benefit of such person's heirs, executors
and administrators. Special legal counsel selected to make determinations under
this Article may be counsel for the Corporation. Indemnification pursuant to
this Article shall not be exclusive of any other right of indemnification to
which any person may be entitled, including indemnification pursuant to a valid
contract, indemnification by legal entities other than the Corporation and
indemnification under policies of insurance purchased and maintained by the
Corporation or others. However, no person shall be entitled to indemnification
by the Corporation to the extent such person is indemnified by another,
including an insurer. The Corporation is authorized to purchase and maintain
insurance against any liability it may have under this Article or to protect any
of the persons named above against any liability arising from their service to
the Corporation or any other legal entity at the request of the Corporation
regardless of the Corporation's power to indemnify against such liability. The
provisions of this Article shall not be deemed to preclude the Corporation from
entering into contracts otherwise permitted by law with any individuals or legal
entities, including those named above. If any provision of this Article or its
application to any person or circumstance is held invalid by a court of
competent jurisdiction, the invalidity shall not affect other provisions or
applications of this Article, and to this end the provisions of this Article are
severable.

     6. Application; Amendments. The provisions of this Article shall be
applicable from and after its adoption even though some or all of the underlying
conduct or events relating to a proceeding may have occurred before its
adoption. No amendment, modification or repeal of this Article shall diminish
the right provided hereunder to any person arising from conduct or events
occurring before the adoption of such amendment, modification or repeal.

     The Company maintains liability insurance which may provide
indemnification, including indemnification against liabilities under the
Securities Act of 1933, to the officers and directors of the Company in certain
circumstances.

                                      II-2

<PAGE>

Item 16.  Exhibits

 4.1     Company's Restated Articles of Incorporation, filed with the Commission
         as Exhibit 3(a) to Company's Annual Report on Form 10-K for the fiscal
         year ended February 28, 1998 (No. 1-8484), are incorporated herein by
         this reference.

 4.2     Company's By-laws, as amended and restated on December 3, 1997, filed
         with the Commission as Exhibit 3(a) to Company's Quarterly Report on
         Form 10-Q for the quarter ended November 30, 1997 (No. 1- 8484), are
         incorporated herein by this reference.

 4.3     Rights Agreement dated as of February 10, 1998 (the "Rights Agreement")
         between the Company and Wachovia Bank, N.A., filed with the Commission
         as Exhibit (1) to Company's Form 8-A filed February 19, 1998 (No.
         1-8484) is incorporated herein by this reference.

 5.1     Opinion and consent of McGuire, Woods, Battle & Boothe LLP as to the 
         validity of the Shares.

23.1     Consent of Deloitte & Touche LLP.

23.2     Consent of McGuire, Woods, Battle & Boothe LLP (included as part of 
         Exhibit 5.1).

24.1     Power of Attorney (see signature page).

Item 17.  Undertakings

     1. The undersigned registrant hereby undertakes:

         (a) To file, during any period in which offers or sales are being made,
     a post-effective amendment to this registration statement:

                (i) To include any prospectus required by Section 10(a)(3) of
         the Securities Act;

                (ii) To reflect in the prospectus any facts or events arising
         after the effective date of the registration statement (or the most
         recent post-effective amendment thereof) which, individually or in the
         aggregate, represent a fundamental change in the information set forth
         in the registration statement. Notwithstanding the foregoing, any
         increase or decrease in volume of securities offered (if the total
         dollar value of securities offered would not exceed that which was
         registered) and any deviation from the low or high end of the estimated
         maximum offering range may be reflected in the form of prospectus filed
         with the Commission pursuant to Rule 424(b) under the Securities Act of
         1933 if, in the aggregate, the changes in volume and price represent no
         more than a 20% change in the maximum aggregate offering price set
         forth in the "Calculation of Registration Fee" table in the effective
         registration statement.

                (iii) To include any material information with respect to the
         plan of distribution not previously disclosed in the registration
         statement or any material change to such information in the
         registration statement;

provided, however, that paragraphs (a)(i) and (a)(ii) do not apply if the
information required to be included in a post-effective amendment by those
paragraphs is contained in periodic reports filed by the registrant pursuant to
Section 13 or 15(d) of the Exchange Act that are incorporated by reference in
the registration statement.


                                      II-3

<PAGE>

         (b) That, for the purpose of determining any liability under the
     Securities Act, each such post-effective amendment shall be deemed to be a
     new registration statement relating to the securities offered therein, and
     the offering of such securities at that time shall be deemed to be the
     initial bona fide offering thereof.

         (c) To remove from registration by means of a post-effective amendment
     any of the securities being registered which remain unsold at the
     termination of the offering.

     2. The undersigned registrant hereby undertakes that, for purposes of
determining any liability under the Securities Act, each filing of the
registrants' annual report pursuant to Section 13(a) or 15(d) of the Exchange
Act (and, where applicable, each filing of an employee benefit plan's annual
report pursuant to Section 15(d) of the Exchange Act) that is incorporated by
reference in the registration statement shall be deemed to be a new registration
statement relating to the securities offered therein, and the offering of such
securities at that time shall be deemed to be the initial bona fide offering
thereof.

     3. Insofar as indemnification for liabilities arising under the Securities
Act may be permitted to directors, officers and controlling persons of the
registrant pursuant to the provisions described under Item 15 above, or
otherwise, the registrant has been advised that in the opinion of the Commission
such indemnification is against public policy as expressed in the Securities Act
and is, therefore, unenforceable. In the event that a claim for indemnification
against such liabilities (other than the payment by the registrant of expenses
incurred or paid by a director, officer or controlling person of the registrant
in the successful defense of any action, suit or proceeding) is asserted by such
director, officer or controlling person in connection with the securities being
registered, the registrant will, unless in the opinion of its counsel the matter
has been settled by controlling precedent, submit to a court of appropriate
jurisdiction the question whether such indemnification by it is against public
policy as expressed in the Securities Act and will be governed by the final
adjudication of such issue.


                                      II-4

<PAGE>

                                   SIGNATURES

     Pursuant to the requirements of the Securities Act, the Company certifies
that it has reasonable grounds to believe that it meets all of the requirements
for filing on Form S-3 and has duly caused this registration statement to be
signed on its behalf by the undersigned, thereunto duly authorized, in the City
of Richmond and Commonwealth of Virginia, on September 28, 1998.


                                        HEILIG-MEYERS COMPANY

                                        By:  /s/ William C. DeRusha
                                            -------------------------------
                                             William C. DeRusha
                                             Chairman of the Board
                                             Principal Executive Officer

                                Power of Attorney

     Each individual whose signature appears below appoints William C. DeRusha
and Troy A. Peery, Jr., and each of them, as such individual's true and lawful
attorneys-in-fact and agents with full power of substitution, for such
individual and in his or her name, place and stead, in any and all capacities
stated below, to sign any and all amendments (including post-effective
amendments) to this registration statement and any registration statement
related to the offering contemplated by this registration statement that is to
be effective upon filing pursuant to Rule 462(b) under the Securities Act of
1933, as amended, and to file the same, with all exhibits thereto, and all
documents in connection therewith, with the Securities and Exchange Commission,
granting unto said attorneys-in-fact and agents and each of them, full power and
authority to do and perform each and every act and thing requisite and necessary
to be done, as fully to all intents and purposes as he or she might or could do
in person to enable the Company to comply with the Securities Act of 1933 and
all requirements of the Securities and Exchange Commission.

     Pursuant to the requirements of the Securities Act, this registration
statement has been signed below by the following persons in the capacities and
on the date indicated.
<TABLE>
<CAPTION>
   Signature                                                Title                   Date
   ---------                                                -----                   ----
<S> <C>
/s/ William C. DeRusha                         Chairman of the Board;               September 28, 1998
- ------------------------------------           Principal Executive
William C. DeRusha                             Officer; Director


/s/ Troy A. Peery, Jr.                         President; Director                  September 28, 1998
- ------------------------------------
Troy A. Peery, Jr.


/s/ Roy B. Goodman                             Senior Vice President                September 28, 1998
- ------------------------------------           and Chief Financial
Roy B. Goodman                                 Officer; Principal
                                               Financial Officer



/s/ William J. Dieter                          Senior Vice President,               September 28, 1998
- ------------------------------------           Accounting; Principal
William J. Dieter                              Accounting Officer



                                      II-5

<PAGE>



/s/ Hyman Meyers                               Director                             September 28, 1998
- ------------------------------------
Hyman Meyers


/s/ S. Sidney Meyers                           Director                             September 28, 1998
- ------------------------------------
S. Sidney Meyers


/s/ Nathaniel Krumbein                         Director                             September 28, 1998
- ------------------------------------
Nathaniel Krumbein


/s/ Alexander Alexander                        Director                             September 28, 1998
- ------------------------------------
Alexander Alexander


/s/ Robert L. Burrus, Jr.                      Director                             September 28, 1998
- ------------------------------------
Robert L. Burrus, Jr.


/s/ Benjamin F. Edwards, III                   Director                             September 28, 1998
- ------------------------------------
Benjamin F. Edwards, III


/s/ Alan G. Fleischer                          Director                             September 28, 1998
- ------------------------------------
Alan G. Fleischer


/s/ Lawrence N. Smith                          Director                             September 28, 1998
- ------------------------------------
Lawrence N. Smith


                                               Director                             September __, 1998
- ------------------------------------
Charles A. Davis


/s/ Beverley E. Dalton                         Director                             September 28, 1998
- ------------------------------------
Beverley E. Dalton


/s/ Eugene P. Trani                            Director                             September 28, 1998
- ------------------------------------
Eugene P. Trani


/s/ L. Douglas Wilder                          Director                             September 28, 1998
- ------------------------------------
L. Douglas Wilder
</TABLE>


                                      II-6

<PAGE>



                                  EXHIBIT INDEX

Exhibit
  No.                          Description
- -------                        -----------

5.1       Opinion and consent of McGuire, Woods, Battle & Boothe LLP as to the
          validity of the Shares.

23.1      Consent of Deloitte & Touche LLP.

23.2      Consent of McGuire, Woods, Battle & Boothe LLP (included as part of
          Exhibit 5.1).

24.1      Power of Attorney (see signature page).






                                                                     Exhibit 5.1

                      McGuire, Woods, Battle & Boothe LLP
                                One James Center
                               Richmond, VA 23219



                               September 28, 1998



Heilig-Meyers Company
12560 West Creek Parkway
Richmond, Virginia 23238

                     Re: Registration Statement on Form S-3
                         666,667 Shares of Common Stock

Ladies and Gentlemen:

         In connection with the registration of 666,667 shares of common stock,
par value $2.00 per share (the "Common Stock"), of Heilig-Meyers Company, a
Virginia corporation (the "Company"), under the Securities Act of 1933, as
amended (the "Act"), on Form S-3 to be filed with the Securities and Exchange
Commission on the date hereof (the "Registration Statement"), and the offering
of such Common Stock as described in the Registration Statement, you have
requested our opinion with respect to the matters set forth below.

         In connection with this opinion, we have relied, among other things,
upon our examination of such records of the Company and certificates of officers
of the Company and of public officials as we have deemed appropriate.

         Subject to the foregoing and the other matters set forth herein, it is
our opinion that as of the date hereof:

         1.       The Company is duly organized and validly existing under the 
                  laws of the Commonwealth of Virginia; and

         2.       The shares of Common Stock registered pursuant to the
                  Registration Statement have been duly authorized and are
                  validly issued, fully paid and nonassessable.

         3.       All corporate actions required under the laws of the
                  Commonwealth of Virginia have been taken for the Rights to
                  Purchase Preferred Stock, Series A, $10.00 par value, of the
                  Company attached in equal numbers to the shares of Common
                  Stock under the Registration Statement to be validly issued.

         We hereby consent to the filing of this opinion as an exhibit to the
Registration Statement and to reference to us under the heading relating to the
validity of the shares of Common Stock in the


<PAGE>


Heilig-Meyers Company
September 28, 1998
Page 9


Registration Statement (including the applicable Prospectus relating to such
shares). We do not admit by giving this consent that we are in the category of
persons whose consent is required under Section 7 of the Act.

                                Very truly yours,


                                /s/ McGuire, Woods, Battle & Boothe LLP





                                                                    Exhibit 23.1


                          INDEPENDENT AUDITORS' CONSENT


         We consent to the incorporation by reference in this Registration
Statement of Heilig-Meyers Company on Form S-3 of our report dated March 25,
1998, appearing in the Annual Report on Form 10-K of Heilig-Meyers Company and
subsidiaries for the year ended February 28, 1998 and to the reference to us
under the heading "Experts" in the Prospectus, which is part of this
Registration Statement.



/s/ Deloitte & Touche LLP

Richmond, Virginia
September 28, 1998


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