HEILIG MEYERS CO
10-Q, 1998-10-15
FURNITURE STORES
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                                    FORM 10-Q



(Mark One)

 X    QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE
          SECURITIES EXCHANGE ACT OF 1934
- ---

For the quarterly period ended              August 31, 1998              or
                               -----------------------------------------

      TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE
        SECURITIES EXCHANGE ACT OF 1934
- ---


For the transition period from                to                    .
                              ---------------   --------------------

Commission file number                       #1-8484                .
                      ----------------------------------------------   

                     Heilig-Meyers Company                          .
- --------------------------------------------------------------------
      (Exact name of registrant as specified in its charter)

  Virginia                                               54-0558861
- --------------------------------------------------------------------
(State or other jurisdiction of                     (I.R.S. Employer
 incorporation or organization)                      Identification No.)

12560 West Creek Parkway, Richmond, Virginia            23238       .
- --------------------------------------------------------------------
(Address of principal executive offices)                (Zip Code)

                  (804) 784-7300                                    .
- --------------------------------------------------------------------
      (Registrant's telephone number, including area code)

                                                                    .
(Former  name,  former  address and former  fiscal year,  if changed  since last
 report.)

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed  by  Section  13 or 15 (d) of the  Securities  Exchange  Act of 1934
during the preceding 12 months (or for such shorter  period that the  registrant
was  required  to file such  reports),  and (2) has been  subject to such filing
requirements for the past 90 days. Yes X  No   .
                                      ---   ---

Indicate the number of shares  outstanding  of each of the  issuer's  classes of
common stock, as of October 1, 1998.

        59,743,530 shares of Common Stock, $2.00 par value.



<PAGE>


                              HEILIG-MEYERS COMPANY
                                      INDEX



                                                                    Page
PART I.     FINANCIAL INFORMATION

Item 1.     Financial Statements

            Consolidated Statements of Earnings for
            Three and Six Months Ended August 31, 1998
            and August 31, 1997 (Unaudited)                            3

            Consolidated Balance Sheets as of August 31, 1998
            (Unaudited), and February 28, 1998 (Audited)               4

            Consolidated Statements of Cash Flows for
            Six Months Ended August 31, 1998 and
            August 31, 1997 (Unaudited)                                5

            Notes to Consolidated Financial Statements (Unaudited)     6

Item 2.     Management's Discussion and Analysis of
            Financial Condition and Results of Operations             11

PART II.    OTHER INFORMATION

Item 1.     Legal Proceedings                                         17

Item 2.     Changes in Securities                                     18

Item 4.     Submission of Matters to a Vote of Security Holders       19

Item 6.     Exhibits and Reports on Form 8-K                          20


                                       2
<PAGE>


                                     PART I

                          ITEM 1. FINANCIAL STATEMENTS

                              HEILIG-MEYERS COMPANY
                       CONSOLIDATED STATEMENTS OF EARNINGS
                  (Amounts in thousands except per share data)
                                   (Unaudited)



                               Three Months Ended     Six Months Ended
                                    August 31,           August 31,
                                    ----------           ----------
                                 1998      1997        1998       1997
                                 ----      ----        ----       ----

Revenues:
      Sales                    $596,360  $515,162  $1,190,155 $1,004,202
      Other income               78,647    75,050     153,791    152,335
                               --------  --------  ----------   --------
        Total revenues          675,007   590,212   1,343,946  1,156,537
                               --------  --------  ----------  ---------

Costs and Expenses:
      Costs of sales            405,831   343,961     799,263    663,943
      Selling, general and
        administrative          213,935   193,815     431,231    379,802
      Interest                   18,986    16,101      38,126     31,529
      Provision for doubtful
        accounts                 22,494    21,933      45,693     44,861
                               --------  --------  ----------  ---------
        Total costs
            and expenses        661,246   575,810   1,314,313  1,120,135
                               --------  --------  ----------  ---------

Earnings before provision for
      income taxes               13,761    14,402      29,633     36,402

Provision for income taxes        5,003     5,123      10,681     13,362
                               --------  --------  ----------   --------

Net earnings                   $  8,758  $  9,279  $   18,952   $ 23,040
                               ========  ========  ==========   ========


Net earnings per share of common stock:

      Basic                    $   0.15  $   0.17  $     0.32   $   0.42
                               ========  ========  ==========   ========
      Diluted                  $   0.15  $   0.16  $     0.32   $   0.41
                               ========  ========  ==========   ========

Cash dividends per share of
      common stock             $   0.07  $   0.07  $     0.14   $   0.14
                               ========  ========  ==========   ========



See notes to consolidated financial statements.

                                       3
<PAGE>


                              HEILIG-MEYERS COMPANY
                           CONSOLIDATED BALANCE SHEETS
                  (Amounts in thousands except par value data)


                                              August 31,      February 28,
                                                1998              1998
                                                ----              ----
                                             (Unaudited)       (Audited)
ASSETS

Current assets:
  Cash                                       $   35,166       $   48,779
  Accounts receivable, net                      354,742          392,765
  Retained interest in securitized
     receivables at fair value                  174,592          182,158
  Inventories                                   539,648          542,868
  Other current assets                          168,472          126,978
                                             ----------       ----------
     Total current assets                     1,272,620        1,293,548

Property and equipment, net                     389,176          398,151
Other assets                                     62,986           55,321
Excess costs over net assets acquired, net      345,274          350,493
                                             ----------       ----------
                                             $2,070,056       $2,097,513
                                             ==========       ==========

LIABILITIES AND STOCKHOLDERS' EQUITY

Current liabilities:
  Notes payable                              $  248,500       $  260,000
  Long-term debt due within
     one year                                   151,159           22,365
  Accounts payable                              201,868          203,048
  Accrued expenses                              193,312          216,738
                                             ----------       ----------
     Total current liabilities                  794,839          702,151
                                             ----------       ----------

Long-term debt                                  583,926          715,271
Deferred income taxes                            70,059           70,937

Stockholders' equity:
      Preferred stock, $10 par value                ---              ---
      Common stock, $2 par value (250,000
          shares authorized; shares issued
          59,077 and 58,808, respectively)      118,154          117,616
      Capital in excess of par value            233,242          230,580
      Unrealized gain on investments              2,745            4,548
      Retained earnings                         267,091          256,410
                                             ----------       ----------
         Total stockholders' equity             621,232          609,154
                                             ----------       ----------
                                             $2,070,056       $2,097,513
                                             ==========       ==========


See notes to consolidated financial statements.

                                       4
<PAGE>


                                   HEILIG-MEYERS COMPANY
                           CONSOLIDATED STATEMENTS OF CASH FLOWS
                                  (Amounts in thousands)
                                        (Unaudited)

                                                     Six Months Ended
                                                        August 31,
                                                -----------------------  
                                                   1998           1997
                                                   ----           ----
Cash flows from operating activities:
   Net earnings                                 $ 18,952       $ 23,040
    Adjustments to reconcile net
     earnings to net cash provided by
     operating activities:
       Depreciation and amortization              27,819         26,804
       Provision for doubtful accounts            45,696         44,861
       Store closing charge payments              (3,548)           -
       Other, net                                 (4,858)            79
       Change in operating assets and
         liabilities net of the effects
         of acquisitions:
             Accounts receivable                 (10,115)       (90,687)
             Retained interest in securitized
               receivables at cost                 4,657            -
             Other receivables                       414        (10,801)
             Inventories                           1,666        (24,217)
             Prepaid expenses                     (1,579)        (5,489)
             Accounts payable                     (1,180)        13,826
             Accrued expenses                        (53)         2,205
                                                ---------      --------

               Net cash provided (used) by
               operating activities               77,871        (20,379)
                                                ---------      ---------

Cash flows from investing activities:
   Acquisitions, net of cash acquired                -           (8,386)
   Additions to property and equipment           (35,015)       (68,123)
   Disposals of property and equipment            16,742          3,208
   Miscellaneous investments                     (50,914)       (10,953)
                                                ---------       --------

               Net cash used by investing
               activities                        (69,187)       (84,254)
                                                ---------       --------

Cash flows from financing activities:
   Net (decrease) increase in notes payable      (11,500)        37,805
   Proceeds from long-term debt                      -          174,767
   Payments of long-term debt                     (2,551)       (99,545)
   Issuance of common stock                           25          1,167
   Dividends paid                                 (8,271)        (8,120)
                                                ---------      ---------

               Net cash (used) provided
               by financing activities           (22,297)       106,074
                                                ---------      --------

Net (decrease) increase in cash                  (13,613)         1,441
Cash at beginning of period                       48,779         14,959
                                                ---------      --------
Cash at end of period                           $ 35,166       $ 16,400
                                                =========      ========


See notes to consolidated financial statements.

                                       5
<PAGE>


             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)


A.        The accompanying  consolidated  financial statements of Heilig- Meyers
          Company  (the   Company)   have  not  been   audited  by   independent
          accountants,  except for the balance sheet at February 28, 1998. These
          financial statements have been prepared in accordance with regulations
          of the  Securities  and  Exchange  Commission  in regard to  quarterly
          (interim)  reporting.  In the  opinion of  management,  the  financial
          information  presented  reflects all  adjustments,  comprised  only of
          normal recurring accruals, which are necessary for a fair presentation
          of  the  results  for  the  interim  periods.  Significant  accounting
          policies and accounting  principles have been consistently  applied in
          both the interim and annual consolidated financial statements. Certain
          notes and the related  information have been condensed or omitted from
          the interim financial statements presented in this Quarterly Report on
          Form 10-Q.  Therefore,  these financial  statements  should be read in
          conjunction  with the Company's  1998 Annual Report on Form 10-K.  The
          results for the second quarter of fiscal year 1999 are not necessarily
          indicative of future financial results.

B.        On June 17, 1998,  the Board of Directors  declared a cash dividend of
          $0.07 per share which was paid on August 22, 1998, to  stockholders of
          record on July 15, 1998.

C.        Accounts  receivable  are  shown  net of the  allowance  for  doubtful
          accounts and  unearned  finance  income.  The  allowance  for doubtful
          accounts was $61,003,000  and $60,306,000 and unearned  finance income
          was  $41,275,000  and $46,980,000 at August 31, 1998, and February 28,
          1998, respectively.

D.        The  Company  made  (received)   income  tax  payments   (refunds)  of
          $(9,942,000)  and  $4,296,000  during the six months  ended August 31,
          1998, and August 31, 1997, respectively.

E.        The Company made  interest  payments of  $38,639,000  and  $32,227,000
          during the six months  ended  August 31, 1998,  and August 31, 1997,
          respectively.

F.        Effective  March 1, 1998, the Company  adopted  Statement of Financial
          Accounting  Standards  ("SFAS")  No.  130,  "Reporting   Comprehensive
          Income." This  statement  requires  that the Company  report the total
          non-owner changes in equity for all periods  displayed.  For the three
          and six  months  ended  August  31,  1998,  comprehensive  income  was
          $6,955,000 and $17,149,000, respectively, consisting of changes in the
          unrealized  gain on  investments  of  $1,803,000.  There  were no such
          changes for the three and six months ended August 31, 1997.

G.        In February  1998 the Financial Accounting  Standards  Board  ("FASB")
          issued SFAS No. 132, "Employers  Disclosures  about Pensions and Other
          Postretirement Benefits",which is effective for fiscal years beginning
          after  December  15, 1997. The new  statement  will change  disclosure
          requirements related  to  pension  and  other  postretirement  benefit
          obligations.  The new statement will be implemented in fiscal 1999 and
          will not impact the Company's consolidated financial position, results
          of  operations or cash flows.  The effect of the new statement will be
          limited to the form and content of disclosures.

          In June 1998 the FASB issued SFAS No. 133,  "Accounting for Derivative
          Instruments and Hedging  Activities",  which is  effective  for fiscal
          years  beginning after June 15, 1999. The new statement  requires that
          every derivative instrument (including certain derivative  instruments
 
                                       6
<PAGE>

         embedded in other contracts) be recorded in the balance sheet as either
         an asset or liability measured at its fair value. SFAS No. 133 requires
         the changes in the derivative's  fair value to be recognized  currently
         in earnings  unless  specific  hedge  accounting  criteria are met. The
         Company has not yet  determined  the effect this statement will have on
         the  consolidated  financial  position or results of  operations of the
         Company.

         In March 1998 the AICPA  issued  Statement  of Position  ("SOP")  98-1,
         "Accounting  for the Costs of Computer  Software  Developed or Obtained
         for Internal Use",  which is effective for fiscal years beginning after
         December 15, 1998. SOP 98-1 requires certain software development costs
         to be capitalized.  Generally,  once the capitalization criteria of the
         SOP have been met, external direct costs of materials and services used
         in development of  internal-use  software,  payroll and payroll related
         costs  for  employees   directly   involved  in  the   development   of
         internal-use  software,  and interest  costs  incurred when  developing
         software for internal use are to be  capitalized.  Management  does not
         expect  the  adoption  of the  SOP to  have a  material  effect  on the
         Company's  consolidated  financial  position,  results of operations or
         cash flows.

         In April  1998 the AICPA  issued SOP 98-5,  "Reporting  on the Costs of
         Start-Up  Activities",  which is effective  for fiscal years  beginning
         after December 15, 1998. SOP 98-5 requires costs of start-up activities
         and organization costs to be expensed as incurred.  Management does not
         expect  the  adoption  of the  SOP to  have a  material  effect  on the
         Company's  consolidated  financial  position,  results of operations or
         cash flows.

H.       MacSaver  Financial  Services,   Inc.  ("MacSaver")  is  the  Company's
         wholly-owned  subsidiary whose principal business activity is to obtain
         financing   for  the   operations  of   Heilig-Meyers   and  its  other
         subsidiaries, and, in connection therewith, MacSaver generally acquires
         and holds the installment  credit  accounts  generated by the Company's
         operating   subsidiaries.   The  payment  of  principal   and  interest
         associated with MacSaver debt is guaranteed by the Company. The Company
         has not presented separate  financial  statements and other disclosures
         concerning   MacSaver  because  management  has  determined  that  such
         information  is not  material  to the  holders  of  the  MacSaver  debt
         securities guaranteed by the Company.  However, as required by the 1934
         Act, the summarized  financial  information  concerning  MacSaver is as
         follows:

                                       7
<PAGE>



                         MacSaver Financial Services, Inc.
                      Summarized Statements of Earnings
                           (Amounts in thousands)

                                   (Unaudited)           (Unaudited)
                               Three Months Ended     Six Months Ended
                                   August 31,            August 31,
                                   ----------            ----------
                                  1998      1997        1998      1997
                                  ----      ----        ----      ----

Net revenues                   $ 72,799  $ 63,722    $143,694  $122,965
Operating expenses               55,228    54,283     110,791   108,333
                               --------  --------    --------  --------
   Earnings before taxes         17,571     9,439      32,903    14,632
                               --------  --------    --------  --------
Net earnings                     11,421     6,136      21,387     9,511
                               ========  ========    ========  ========

                     MacSaver Financial Services, Inc.
                          Summarized Balance Sheets
                           (Amounts in thousands)

                                            August 31,     February 28,
                                                 1998             1998
                                           -----------     ------------   
                                           (Unaudited)        (Audited)

Current assets                             $   45,308       $   29,545
Accounts receivable, net                      257,689          295,405
Retained interest in securitized
  receivables at fair value                   174,592          182,158
Due from affiliates                           676,227          645,291
                                           ----------       ----------
  Total Assets                             $1,153,816       $1,152,399
                                           ==========       ==========

Current liabilities                           172,284           48,951
Notes payable                                 248,500          260,000
Long-term debt                                570,000          700,000
Stockholder's equity                          163,032          143,448
                                           ----------       ----------
  Total Liabilities and Equity             $1,153,816       $1,152,399
                                           ==========       ==========

                                       8
<PAGE>


I.      The following table sets forth the computations of basic and diluted
        earnings per share:


                                   Three Months Ended          Six Months Ended
                                         August 31,               August 31,
                                       1998      1997            1998     1997
                                      ------    ------          ------   ------
      (Amounts in thousands except per share data)

      Numerator:
          Net earnings                $8,758    $9,279         $18,952  $23,040
      Denominator:
          Denominator for basic
          earnings per share -
          average common shares
          outstanding                 59,077    56,003          58,945   55,208

          Effect of potentially
          dilutive stock options         494       914             544      874

          Effect of contingently
          issuable shares
          considered earned                -         -             132        -
                                      ------    ------          ------   ------

          Denominator for diluted
          earnings per share          59,571    56,917          59,621   56,082

      Basic EPS                      $  0.15   $  0.17          $ 0.32  $  0.42
      Diluted EPS                       0.15      0.16            0.32     0.41


         Options to purchase  3,481,000 and 2,741,000  shares of common stock at
         prices  ranging  from  $13.56  and  $17.25  to $35.06  per  share  were
         outstanding  at August 31,  1998 and 1997,  respectively,  but were not
         included in the computation of diluted  earnings per share because they
         would have been antidilutive.


J.       In the fourth  quarter of fiscal 1998,  the Company  recorded a pre-tax
         charge of approximately  $25,530,000 related to specific plans to close
         approximately  40  Heilig-Meyers  stores,  downsize  office and support
         facilities,  and reorganize the Heilig-Meyers private label credit card
         program.  The charge reduced 1998 net earnings  $16,683,000 or $.30 per
         share.  Amounts  charged to the  provision  during the first and second
         quarter of fiscal 1999 are as follows:

                                                      Amount
                                                     Utilized      Remaining
                                       Reserve as    through       Reserve as
                                       of March 1,  August 31,    of August 31,
         (Amounts in thousands)            1998        1998           1998
                                           ----        ----           ----  

         Severance                        $ 6,648     $1,561        $ 5,087
         Lease & facility exit cost         7,680      1,989          5,691
         Fixed asset impairment             5,133      4,626            507
                                          ---------------------------------
         Total                            $19,461     $8,176        $11,285
                                          =================================

         The Company expects to complete the store closings,  office downsizing,
         and private label credit card program reorganization within the current
         fiscal year. Accordingly,  the substantial majority of the reserves are
 
                                       9
<PAGE>
 
          expected to be utilized during fiscal 1999. Amounts related to certain
          severance agreements and long-term lease obligations may extend beyond
          fiscal 1999.

K.        On September 1, 1998, the Company  acquired certain assets of Guardian
          Protection Products ("Guardian"). The Company issued 533,334 shares of
          common stock and placed 133,333 shares of common stock in escrow to be
          released to the former  shareholder of Guardian if certain  conditions
          are met. If the Company's common stock does not trade at $15 per share
          or  more  for 30  consecutive  trading  days  during  the  six  months
          following  closing,  additional  shares  will be  issued  so that  the
          aggregate  number of shares equals $10 million  divided by the average
          closing  price per share for the  Company's  common  stock for the ten
          trading days before the  six-month  anniversary  of the  closing.  The
          Company  has also  agreed to issue  additional  shares  to the  former
          shareholder of Guardian in the event that certain earnings targets are
          met over the next two years, however the aggregate  consideration will
          not exceed $14.5 million.

L.        On September 17, 1998, the Company's operating  facilities and systems
          in Puerto Rico  sustained  major damage from  Hurricane  Georges.  The
          Puerto  Rico  operations  usually account  for  less  than  5% of  the
          Company's  sales.  The Company maintains  insurance  for both property
          damage and business  interruption applicable  to its  operations.  The
          Company is still investigating the damage,and all insurance claims are
          being  evaluated.  An estimate of any loss or possible  loss cannot be
          made at this time.

                                       10
<PAGE>


ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
           AND RESULTS OF OPERATIONS

         The following discussion should be read in conjunction with the
consolidated  financial  statements  and  notes  to the  consolidated  financial
statements  included  in  Item  1  of  this  document,   and  with  the  audited
consolidated  financial statements of Heilig-Meyers  Company (the "Company") and
notes thereto for the fiscal year ended February 28, 1998.


RESULTS OF OPERATIONS

Profit Improvement Plan

         In December 1997, the Company announced a Profit  Improvement Plan (the
"Profit  Improvement  Plan")  that  has  three  main  components:   (1)  expense
reductions;  (2)  restructuring  of  certain  aspects of the  business;  and (3)
Heilig-Meyers store operating initiatives.

         In  connection  with this  Profit  Improvement  Plan,  the  Company has
completed  its  store  closing  plan,   downsized   administrative  and  support
facilities,  committed to a new arrangement for the Heilig-Meyers  private label
credit card program, and implemented programs to improve the overall performance
of the Heilig-Meyers  stores. The Company expects to complete the reorganization
of the private label credit card program prior to the end of the third quarter.

Revenues and Earnings

         Total revenues for the quarter rose 14.4% to $675.0 million from $590.2
million in the prior  year.  Rhodes,  The  RoomStore  and  Mattress  Discounters
contributed  approximately 39.4% or $265.9 million of the total revenues.  Total
revenues  for stores  operated  under the  Heilig-Meyers  format for the quarter
increased 2.6% from the prior year. Net earnings for the quarter  decreased 5.6%
to $8.8  million (or $0.15 per share) from $9.3  million (or $0.16 per share) in
the prior year. Net earnings for the six months decreased 17.7% to $19.0 million
(or $0.32 per share) from $23.0 million (or $0.41 per share).

         Sales for the second quarter of fiscal 1999  increased  15.8% to $596.4
million  from $515.2  million in the second  quarter of the prior year.  For the
six-month  period  ended  August 31,  1998,  sales  increased  18.5% to $1,190.2
million from $1,004.2 million.  Rhodes,  The RoomStore and Mattress  Discounters
units  contributed  approximately  43.0% or $256.3 million of sales. The overall
increase in sales was primarily  attributable  to an increase in operating units
from August 31, 1997 to August 31, 1998,  and a comparable  store sales increase
of 3.7% and 3.1% for the three and six months ended August 31, 1998.  During the
first quarter of fiscal 1999, the Rhodes  division began  operating  under a new
merchandising  and  advertising  format designed to reposition the division to a
higher-end  retail  format.   Customer  response  to  this  program  during  the
introductory period has been below expectation. As a result, the Company's sales
were negatively impacted.  Price changes had an immaterial impact on the overall
sales increase for the quarter.

         Sales for the Company's four primary retail formats were as follows:

                                       11
<PAGE>



                 Three Months Ended              Six Months Ended
                     August 31,                      August 31,
              -------------------------    --------------------------  
                           (Sales amounts in millions)
                  1998          1997           1998           1997   
              -----------   -----------    -----------    -----------
                    % of          % of           % of           % of
              Sales Sales   Sales Sales    Sales Sales    Sales Sales
              ----- -----   ----- -----    ----- -----    ----- -----
Heilig-Meyers   $340.1  57.0  $332.7  64.6   $688.8  57.9   $681.0  67.8
Rhodes           115.9  19.4   111.2  21.5    228.4  19.2    222.7  22.2
The RoomStore     74.9  12.6    35.2   6.9    148.4  12.4     64.5   6.4
Mattress
 Discounters      65.5  11.0    36.1   7.0    124.6  10.5     36.0   3.6
                ------        ------       --------       --------
     Total      $596.4        $515.2       $1,190.2       $1,004.2
                ======        ======       ========       ========

         Store counts for the Company's four primary retail formats as of August
         31,:
                                              1998              1997
                                              ----              ----
                                             # of              # of
                                            Stores            Stores
                                            ------            ------ 
Heilig-Meyers                                  847               859
Rhodes                                         101                99
The RoomStore                                   69                43
Mattress
 Discounters                                   229               171
                                             -----             -----
     Total                                   1,246             1,172
                                             =====             =====

         As a  percentage  of sales,  other income  decreased  during the second
quarter to 13.2% from 14.6% in the prior year quarter.  For the six months ended
August 31, 1998,  other income  decreased as a percentage of sales to 12.9% from
15.2%  in  the  prior  year.  This  decrease  is  primarily  the  result  of the
concentration of total sales growth,  compared to the prior year quarter, in The
RoomStore  and  Mattress  Discounters  formats.  These  formats  utilize  credit
programs  maintained  by a third party and,  unlike the  Heilig-Meyers  in-house
program,  generally do not produce  finance  income for the Company.  Within the
Heilig-Meyers format, the increase in other income was limited to .5% and .4% of
sales for the quarter and six months ended August 31, 1998,  respectively due to
flat sales and a higher  level of  securitized  receivables  as  compared to the
prior year period.

         The Company plans to continue its program of periodically  securitizing
a  portion  of the  installment  accounts  receivable  portfolio  of its  stores
operating under the  Heilig-Meyers  format.  Proceeds from securitized  accounts
receivable are generally used by the Company to lower debt levels. Net servicing
income related to securitized  receivables  that have been sold to third parties
is included in other income.

Costs and Expenses

         Costs of sales  increased  during  the  quarter  to 68.1% of sales from
66.8% in the prior year quarter. For the six-month period ended August 31, 1998,
costs of sales were 67.2% of sales  compared to 66.1% in the prior  year.  These
increases were  primarily the result of lower raw selling  margins by the Rhodes
format. As noted above,  customer  response to the new Rhodes  merchandising and
advertising format was below expectation during the second quarter. As a result,
sales were  weighted  towards  goods that carry lower margins or goods that have
been  dropped  from the  merchandise  line-up  which were  marked at  discounted
prices.

         Selling,general and administrative expense decreased as a percentage of
sales to 35.9%  from  37.6% in the prior  year  quarter.  The  decrease  between
quarters was the result of sales leverage  gained from total sales growth in The
RoomStore  and Mattress  Discounters  formats.  The Rhodes,  The  RoomStore  and

                                       12
<PAGE>

Mattress  Discounters units generally have lower levels of administrative  costs
as a percentage of sales than the Heilig-Meyers units as these stores' revolving
credit extension and collections are maintained by third-party credit providers.
The decrease for the quarter is also due to expense control,  lower advertising,
and a gain on the  disposal of an asset.  For the six month  period ended August
31, 1998,  selling,  general and administrative  expenses were 36.2% compared to
37.8% in the prior year.  The decrease  between  periods is also the result of a
reduction in the salaries and related  expenses as a percentage  of sales at the
stores and in the administrative  functions of the Heilig-Meyers  format.  Lower
salary  and  related  expenses  are the  result of  initiatives  put in place in
conjunction with the Profit Improvement Plan.

      Interest  expense  was 3.2% and 3.1% of sales in the  second  quarters  of
fiscal  years 1999 and 1998,  respectively.  For the quarter,  weighted  average
long-term debt increased to $722.0 million from $608.1 million in the prior year
second quarter.  The increase in long-term debt levels between years is a result
of a $175  million  long-term  debt  issuance  in July  1997.  Weighted  average
long-term interest rates decreased to 7.6% from 7.9% in the prior year. Weighted
average  short-term  debt increased to $258.7 million from $248.5 million in the
prior year.  Weighted average  short-term  interest rates increased to 6.4% from
6.1%  in  the  prior  year.  Interest  expense  remained  relatively  flat  as a
percentage of sales to the prior year period due to sales  leverage  gained from
the Mattress  Discounters  units, which were purchased with common stock in July
1997 and January 1998. For the six-month period ended August 31, 1998,  interest
expense increased to 3.2% of sales from 3.1% in the prior year.

      The provision for doubtful accounts decreased for the second quarter, as a
percentage  of  sales,  to 3.8% from 4.3% in the  prior  year  quarter.  For the
six-month  period ended August 31, 1998,  the  provision  decreased to 3.8% from
4.5% in the prior year.  The  decrease  was the result of the total sales volume
growth in divisions that do not offer in-house credit. The provision was 6.4% of
sales for the  second  quarters  of fiscal  years  1999 and 1998 and for the six
months  ended  August 31, 1999 and 1997 for those  stores  offering  installment
credit.

      The  effective  income tax rate for the second  quarter of fiscal 1999 was
36.4% compared to 35.6% for the second quarter of fiscal 1998. For the six-month
period ended August 31, 1998,  the effective  income tax rate was 36.0% compared
to 36.7% in the prior year.  The  year-to-date  decrease is due to the effect on
the six months ended August 31, 1997 by higher  effective  tax rates of acquired
operating  subsidiaries  resulting from the carryover tax attributes of acquired
assets and liabilities.


LIQUIDITY AND CAPITAL RESOURCES

      The Company  decreased its cash position $13.6 million to $35.2 million at
August 31,  1998,  from $48.8  million at  February  28,  1998,  compared  to an
increase of $1.4 million in the comparable period a year ago.

      Net cash inflow from operating  activities was $77.9 million,  compared to
an outflow of $20.4  million in the  comparable  period of the prior  year.  The
Company  has  continued  to slow the  expansion  of its  store  base,  which has
resulted in improved cash flows  provided by operating  activities.  The Company
participated  in an asset  securitization  in the second  quarter of fiscal 1999
resulting in cash inflows from the sale of receivables  of $59.3  million.  As a
result of the  securitization,  cash  flows  provided  by  operating  activities
exceeded cash flows used by investing activities for the six months ended August
31, 1998. The Company traditionally  produces minimal or negative cash flow from
operating activities because it extends in-house credit in its Heilig-Meyers and

                                       13
<PAGE>

certain  RoomStore  stores.  During  the  six  months  ended  August  31,  1998,
installment  accounts receivable  increased at a slower rate than the prior year
quarter primarily due to the closing of certain Heilig-Meyers stores pursuant to
the Profit Improvement Plan. Continued extension of credit and related increases
in customer  accounts  receivable  will likely produce  minimal or negative cash
flow from operations in the upcoming fiscal 1999 quarters.  However, the Company
expects to continue to periodically sell accounts receivable as a source of cash
flows from  operating  activities.  During the six months ended August 31, 1998,
inventory  decreased  slightly compared to an increase in the prior year period.
The change in inventory  between years is primarily the result of the closing of
certain stores pursuant to the Profit  Improvement Plan and prior year purchases
related to acquisitions.

      Investing activities produced negative cash flows of $69.2 million during
the six months  ended August 31, 1999  compared to negative  cash flows of $84.3
million in the prior year  period.  The  decrease  in  negative  cash flows from
investing  activities  is  primarily  due  to a  decrease  in  acquisitions  and
additions to property and  equipment  during the period.  The Company has slowed
the growth of its Heilig-Meyers format in accordance with the Profit Improvement
Plan.  During the prior year period  cash used for  additions  to  property  and
equipment  for the six months ended August 31, 1997 resulted from the opening of
36 new Heilig-Meyers  store locations and related support  facilities as well as
the  remodeling  and  improvement  of existing and acquired  locations.  Capital
expenditures  will  continue to be financed  by cash flows from  operations  and
external sources of funds.  Cash used for miscellaneous  investments  during the
six months ended August 31, 1998 includes  deposits paid by the Company  related
to the change in lessor of  certain  leased  real  estate  and the  purchase  of
previously  leased  equipment  which the Company plans to sell and lease back in
the third quarter of fiscal 1999.

      Financing activities  produced negative cash flows of $22.3 million during
the six months ended August 31, 1998 compared to a $106.1 million  positive cash
flow in the prior year period. The negative cash flow from financing  activities
in the current year quarter was due to the  decrease in notes  payable.  In June
1997,  the  Company and a  wholly-owned  subsidiary  filed a joint  Registration
Statement on Form S-3 with the Securities and Exchange Commission relating to up
to $400.0  million  aggregate  principal  amount of  securities.  There  were no
issuances of debt pursuant to the joint  Registration  Statement  during the six
months ended August 31, 1998.  As of August 31, 1998,  long-term  notes  payable
with an aggregate  principal amount of $175 million  securities have been issued
to the public under this  Registration  Statement.  As of August 31,  1998,  the
Company had a $400.0 million  revolving credit facility in place,  which expires
in July  2000.  This  facility  includes  eleven  banks and had  $248.5  million
outstanding  and $151.5  million  unused as of August 31, 1998. The Company also
had additional  lines of credit with banks totaling $50.0 million,  all of which
was unused as of August 31, 1998.

      As a result of  charges  recorded  in  fiscal  1998  under  the  Profit
Improvement Plan, the Company obtained amendments to its bank debt agreements in
order to maintain covenant  compliance.  In addition,  certain provisions of the
Company's bond indenture  restrict the Company's ability to incur long-term debt
until certain covenant  restrictions are met.  Management  expects to meet these
covenant  restrictions in the fourth quarter of fiscal 1999. Management believes
that the Company has adequate access to capital to finance accounts  receivable,
inventories  and other capital needs during this period.  Pursuant to the Profit
Improvement  Plan,  management has taken steps to slow the growth of the capital
intensive Heilig-Meyers format and lower overall spending on capital projects.

                                       14
<PAGE>

         Total debt as a  percentage  of debt and equity was 61.3% at August 31,
1998,  compared to 62.1% at February 28,  1998.  The decrease in total debt as a
percentage  of debt  and  equity  is  primarily  the  result  of the use of cash
generated from  operating  activities to reduce notes payable  outstanding.  The
current  ratio was 1.6X at August 31,  1998,  compared to 1.8X at  February  28,
1998.  The  decrease in the current  ratio from  February 28, 1998 to August 31,
1998 is  primarily  attributed  to the  reclassification  of $130  million  from
long-term  notes  payable to the current  portion as a result of the maturity of
these amounts within the next twelve months.


OTHER INFORMATION

Year 2000 Issue

         The Year 2000 issue  arises  because  many  computer  programs  use two
digits rather than four to define the  applicable  year.  Using two digits could
result  in  system  failure  or   miscalculations   that  cause  disruptions  of
operations.  In  addition to  computer  systems,  any  equipment  with  embedded
technology that involves date sensitive  functions is at risk if two digits have
been used rather than four.

         During fiscal year 1997,  management  established a team to oversee the
Company's  Year 2000 date  conversion  project.  The  project is composed of the
following stages: 1) assessment of the problem, 2) prioritization of systems, 3)
remediation  activities and 4) compliance  testing.  A plan of corrective action
using both internal and external resources to enhance or replace the systems for
Year 2000 compliance has been implemented.  The team has continued to assess the
systems of  subsidiaries  as the Company  has  expanded.  Management  expects to
complete the  remediation  stage for the critical  systems of the  Heilig-Meyers
operations  during  fiscal year 1999.  Completion of  remediation  for all other
subsidiaries'  critical  systems is expected in the first quarter of fiscal year
2000.  The testing stage for the entire Company is planned for the first quarter
of fiscal year 2000.  The Company is in the early stages of making an assessment
of its non-information technology systems (such as telephone and alarm systems).
Managers of such systems have been instructed to contact the  appropriate  third
party vendors to determine their Year 2000 compliance.

         Since fiscal 1997, the Company has incurred  approximately  $.8 million
in expenses in updating its management information system to alleviate potential
year 2000 problems.  The remaining expenditures are expected to be approximately
$1.0  million,  which will be expensed as incurred.  The  remaining  cost of the
Company's Year 2000 Project and the dates on which the Company plans to complete
the Year 2000 compliance  program are based on management's  current  estimates,
which  are  derived  utilizing  numerous  assumptions  including  the  continued
availability of certain resources, and are inherently uncertain.

         The team is communicating with other companies,  on which the Company's
systems rely and is planning to obtain  compliance  letters from these entities.
There can be no assurance,  however,  that the systems of these other  companies
will be  converted  in a timely  manner,  or that any such  failure to convert
by another company would not have an adverse effect on the Company's systems.

         Management  believes the Year 2000 compliance  issue is being addressed
properly by the Company to prevent any material adverse operational or financial
impacts. However, if such enhancements are not completed in a timely manner, the
Year 2000  issue may have a material  adverse  impact on the  operations  of the
Company.  The Company is currently  assessing the  consequences of its Year 2000
project not being  completed  on schedule or its  remediation  efforts not being

                                       15
<PAGE>

successful.  Management is developing  contingency plans to mitigate the effects
of problems experienced by the Company, key vendors or service providers related
to the Year 2000.  Management  expects  to  complete  its Year 2000  contingency
planning during the first quarter of fiscal 2000.


FORWARD-LOOKING STATEMENTS

         Certain  statements  included above are not based on historical  facts,
but are  forward-looking  statements.  These statements can be identified by the
use of forward-looking terminology such as "believes," "expects," "may," "will,"
"should," or "anticipates"  or the negative thereof or other variations  thereon
or comparable  terminology,  or by  discussions  of strategy.  These  statements
reflect the Company's reasonable judgments with respect to future events and are
subject to risks and  uncertainties  that could cause  actual  results to differ
materially  from  those  in  the  forward-looking  statements.  Such  risks  and
uncertainties include, but are not limited to, the customer's willingness,  need
and  financial  ability to purchase  home  furnishings  and related  items,  the
Company's ability to extend credit to its customers, the costs and effectiveness
of promotional  activities  and format  realignments,  the Company's  ability to
realize cost savings and other synergies from recent acquisitions as well as the
Company's access to, and cost of, capital.  Other factors such as changes in tax
laws, consumer credit and bankruptcy trends, recessionary or expansive trends in
the Company's  markets,  the ability of the Company to  effectively  correct the
Year 2000 issue,  and inflation  rates and regulations and laws which affect the
Company's  ability to do  business in its markets may also impact the outcome of
forward-looking statements.

                                       16
<PAGE>


                                     PART II

Item 1. Legal Proceedings

The Company  reported in its Quarterly Report on Form 10-Q for the quarter ended
May 31, 1998 that Eubanks v. Heilig-Meyers  Company and Heilig-Meyers  Furniture
Company (alleging  violation of Georgia statutes and seeking  certification of a
class of Georgia residents and which had been previously dismissed), was refiled
on June 23, 1998 in the Superior Court of Liberty County,  Georgia.  The Company
previously reported involvement in certain other cases regarding non-filing fees
charged  by the  Company  on  certain  credit  transactions  as set forth in the
Company's  Annual  Report on Form 10-K for the fiscal  year ended  February  28,
1998.

                                       17
<PAGE>

Item 2.   Changes in Securities.

(c)       On September 1, 1998, the Company  acquired certain assets of Guardian
          Protection  Products  ("Guardian")  in  a  transaction  in  which  the
          shareholders  of Guardian  received  533,334  shares of the  Company's
          Common Stock and an additional  133,333 shares of the Company's Common
          Stock were  placed in escrow.  The shares in escrow are to be released
          to the former  shareholder of Guardian if certain  conditions are met.
          If the Company's  common stock does not trade at $15 per share or more
          for 30  consecutive  trading  days  during  the six  months  following
          closing, additional shares will be issued so that the aggregate number
          of shares equals $10 million  divided by the average closing price per
          share for the  Company's  common stock for the ten trading days before
          the six-month  anniversary of the closing. The Company has also agreed
          to issue  additional  shares to the former  shareholder of Guardian in
          the event  that  certain  earnings  targets  are met over the next two
          years,  however the  aggregate  purchase  price will not exceed  $14.5
          million.   The  sale  of  the   foregoing   shares  were  exempt  from
          registration   under  the  Securities  Act  of  1933  (the  "Act")  as
          transactions not involving a public  offering,  based on the fact that
          the  shares  were sold to an  accredited  investor  under  Rule 506 of
          Regulation D under the Act.

                                       18
<PAGE>

Item 4.   Submission of Matters to a Vote of Security Holders.

(a)       The Annual Meeting of the Company's shareholders was held June 
          17, 1998.

(c)(i)    The shareholders approved the ratification of the selection of
          Deloitte & Touche LLP as accountants and auditors for the
          Company for the current fiscal year.  The ratification was
          approved by the following vote:

                      FOR                  -        48,339,379
                      AGAINST              -            87,076
                      ABSTAIN              -           332,707

(c)(ii)   The shareholders of the Company elected a board of fourteen
          directors for one-year terms.  The elections were approved by
          the following vote:

             Directors                     For        Withheld
             ---------                     ---        -------- 
          William C DeRusha             42,606,313    6,152,849
          Troy A. Peery, Jr.            42,594,106    6,165,057
          Alexander Alexander           42,605,630    6,153,532
          Robert L. Burrus, Jr.         42,590,231    6,168,931
          Beverley E. Dalton            42,611,010    6,148,152
          Charles A. Davis              42,560,332    6,198,831
          Benjamin F. Edwards III       42,614,327    6,144,835
          Alan G. Fleischer             42,556,254    6,202,908
          Nathaniel Krumbein            42,556,203    6,202,960
          Hyman Meyers                  42,557,172    6,201,991
          S. Sidney Meyers              42,562,340    6,196,823
          Lawrence N. Smith             42,614,256    6,144,906
          Eugene P. Trani               42,559,579    6,199,583
          L. Douglas Wilder             42,532,659    6,226,503

(c)(iii)  The shareholders approved the adoption of the Company's 1998
          Stock Incentive Plan.  The votes were cast as follows:

                      FOR                  -        38,750,005
                      AGAINST              -         9,624,761
                      ABSTAIN              -           384,394

                                       19
<PAGE>

Item 6.     Exhibits and Reports on Form 8-K.

            (a)   Exhibits.  See INDEX TO EXHIBITS

            (b)   The  Company  filed no reports on Form 8-K during the
                  quarterly period ended August 31, 1998.


                                     INDEX TO EXHIBITS
                                                                  Page
                                                                  ----
27.      Financial Data Schedule                                   22

                                       20
<PAGE>


                                   SIGNATURES


      Pursuant to the  requirements of the Securities  Exchange Act of 1934, the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.




                                          Heilig-Meyers Company
                                          (Registrant)



Date:      October 12, 1998               /s/Roy B. Goodman
                                          -----------------   
                                          Roy B. Goodman
                                          Senior Vice President and
                                          Principal Financial Officer


Date:      October 12, 1998               /s/William J. Dieter
                                          --------------------   
                                          William J. Dieter
                                          Senior Vice President,
                                          Accounting and Principal
                                          Accounting Officer

                                       21

<TABLE> <S> <C>

<ARTICLE>                     5
       
<S>                                             <C>
<PERIOD-TYPE>                                         6-MOS
<FISCAL-YEAR-END>                               FEB-28-1999
<PERIOD-END>                                    AUG-31-1998
<CASH>                                             35166000
<SECURITIES>                                              0
<RECEIVABLES>                                     415745000
<ALLOWANCES>                                       61003000
<INVENTORY>                                       539648000
<CURRENT-ASSETS>                                 1272620000
<PP&E>                                            571656000
<DEPRECIATION>                                    182480000
<TOTAL-ASSETS>                                   2070056000
<CURRENT-LIABILITIES>                             794839000
<BONDS>                                           583926000
                                     0
                                               0
<COMMON>                                          118154000
<OTHER-SE>                                        503078000
<TOTAL-LIABILITY-AND-EQUITY>                     2070056000
<SALES>                                          1190155000
<TOTAL-REVENUES>                                 1343946000
<CGS>                                             799263000
<TOTAL-COSTS>                                     799263000
<OTHER-EXPENSES>                                          0
<LOSS-PROVISION>                                   45693000
<INTEREST-EXPENSE>                                 38126000
<INCOME-PRETAX>                                    29633000
<INCOME-TAX>                                       10681000
<INCOME-CONTINUING>                                18952000
<DISCONTINUED>                                            0
<EXTRAORDINARY>                                           0
<CHANGES>                                                 0
<NET-INCOME>                                       18952000
<EPS-PRIMARY>                                          0.32 <F1>
<EPS-DILUTED>                                          0.32

<FN>
<F1>  Item consists of basic earnings per share
</FN>

        

</TABLE>


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