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<TABLE> <S> <C>
<ARTICLE> 5
<LEGEND>
This schedule contains summary financial
information extracted from Saucony, Inc's.
Industries, Inc. Form 10-Q for the period
ended June 30, 2000 and is qualified in
its entirety by reference to such 10-Q.
</LEGEND>
<CIK> 0000049401
<NAME> Saucony, Inc.
<MULTIPLIER> 1000
<CURRENCY> US Dollars
<S> <C>
<PERIOD-TYPE> 6-MOS
<FISCAL-YEAR-END> Jan-5-2001
<PERIOD-START> Jan-01-2000
<PERIOD-END> Jun-30-2000
<EXCHANGE-RATE> 1
<CASH> 2227
<SECURITIES> 0
<RECEIVABLES> 35720
<ALLOWANCES> 1747
<INVENTORY> 35835
<CURRENT-ASSETS> 78674
<PP&E> 18826
<DEPRECIATION> 11495
<TOTAL-ASSETS> 88064
<CURRENT-LIABILITIES> 24139
<BONDS> 69
0
0
<COMMON> 2242
<OTHER-SE> 59008
<TOTAL-LIABILITY-AND-EQUITY> 88064
<SALES> 89855
<TOTAL-REVENUES> 90117
<CGS> 55706
<TOTAL-COSTS> 55706
<OTHER-EXPENSES> 26121
<LOSS-PROVISION> 644
<INTEREST-EXPENSE> 362
<INCOME-PRETAX> 7926
<INCOME-TAX> 3312
<INCOME-CONTINUING> 4581
<DISCONTINUED> 0
<EXTRAORDINARY> 0
<CHANGES> 0
<NET-INCOME> 4581
<EPS-BASIC> 0.73
<EPS-DILUTED> 0.71
</TABLE>
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