AMERICAN EXPRESS CO
DEF 14A, 1996-03-12
SECURITY BROKERS, DEALERS & FLOTATION COMPANIES
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                            SCHEDULE 14A INFORMATION

Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934

                                (Amendment No. )

Filed by the Registrant  [X]
Filed by a Party other than the Registrant   [ ]
Check the appropriate box:
[ ] Preliminary Proxy Statement
[ ] Confidential, for Use of the Commission Only
    (as permitted by Rule 14a-6(e)(2))
[X] Definitive Proxy Statement
[ ] Definitive Additional Materials
[ ] Soliciting Material Pursuant to Section 240.14a-11(c) or
    Section 240.14a-12

                           American Express Company
                (Name of Registrant as Specified In Its Charter)
- -------------------------------------------------------------------------------
(Name of Person(s) Filing Proxy Statement if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):
[X] $125  per Exchange Act Rules 0-11(c)(1)(ii),  14a-6(i)(1),  14a-6(i)(2),  or
    Item 22(a)(2) of Schedule 14A.
[ ] $500 per each party to the controversy pursuant to Exchange Act Rule
    14a-6(i)(3).
[ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

     1) Title of each class of securities to which transaction applies:

        -----------------------------------------------------------------------
     2) Aggregate number of securities to which transaction applies:

        -----------------------------------------------------------------------
     3) Per unit  price  or  other  underlying  value  of  transaction  computed
        pursuant to  Exchange  Act Rule 0-11 (Set forth the amount on which the
        filing fee is calculated and stated how it was determined):

        -----------------------------------------------------------------------
     4) Proposed maximum aggregate value of transaction:

        -----------------------------------------------------------------------
     5) Total Fee paid:

        -----------------------------------------------------------------------

<PAGE>

[ ] Fee paid previously with preliminary materials.

[ ] Check box if any part of the fee is offset as provided by Exchange Act Rule
0-11(a)(2) and identify the filing for which the offsetting fee was paid
previously. Identify the previous filing by registration statement number, or
the Form or Schedule and the date of its filing.

     1) Amount Previously Paid:
        
        -----------------------------------------------------------------------
     2) Form, Schedule or Registration Statement No.:
        
        -----------------------------------------------------------------------
     3) Filing Party:
        
        -----------------------------------------------------------------------
     4) Date Filed:
        
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<PAGE>


                 AMERICAN EXPRESS COMPANY
[logo]           200 VESEY STREET
                 NEW YORK, NEW YORK 10285

- --------------------------------------------------------------------------------
                 NOTICE OF ANNUAL MEETING OF SHAREHOLDERS

                 TO BE HELD APRIL 22, 1996

- --------------------------------------------------------------------------------

      NOTICE IS HEREBY GIVEN that the Annual Meeting of Shareholders of American
Express Company,  a New York corporation,  will be held at the executive offices
of the Company,  200 Vesey  Street,  26th Floor,  New York,  New York 10285 (see
directions on back cover), on Monday,  April 22, 1996 at 10:00 A.M., local time,
for the following purposes:

        1. To elect directors;

        2. To ratify the selection by the Company's  Board of Directors of Ernst
& Young LLP,      independent  auditors,  to audit  the accounts  of the Company
and its subsidiaries for 1996;

        3. To  consider  and vote upon a proposal to approve  amendments  to the
Company's 1989 Long-Term  Incentive Plan to authorize an additional 23.7 million
common  shares for issuance and to permit the Company to continue the  deduction
for tax purposes of certain compensation under the Plan;

        4. To consider and vote upon a shareholder  proposal relating to 
cumulative  voting,  which the     Board of Directors opposes; and

      To transact such other business as may properly come before the meeting or
any adjournment thereof.

                                             By Order of the Board of Directors:

                                                               STEPHEN P. NORMAN

                                                                   SECRETARY

March 11, 1996

      WHETHER OR NOT YOU INTEND TO BE PRESENT AT THE  MEETING,  PLEASE  SIGN AND
DATE THE ENCLOSED PROXY AND RETURN IT IN THE ENCLOSED PREPAID ENVELOPE.

                  This Statement is printed on recycled paper.

                                 [recycle logo]
<PAGE>

                            AMERICAN EXPRESS COMPANY
[logo]                           200 VESEY STREET
                            NEW YORK, NEW YORK 10285

                                                                  March 11, 1996

                                 PROXY STATEMENT

VOTE BY PROXY

      This proxy statement is furnished in connection  with the  solicitation of
proxies by the Board of  Directors  of the  Company  for the  Annual  Meeting of
Shareholders to be held on Monday,  April 22, 1996, and any adjournment thereof.
A copy of the notice of the meeting is attached.  This proxy  statement  and the
accompanying  form of proxy are first being mailed to  shareholders  on or about
March 13, 1996.

      You are  cordially  invited to attend the meeting,  but whether or not you
expect to attend in person,  you are urged to sign and date the  enclosed  proxy
and return it in the enclosed prepaid  envelope.  Shareholders have the right to
revoke  their  proxies at any time prior to the time their  shares are  actually
voted. If a shareholder  attends the meeting and desires to vote in person,  his
or her proxy will not be used.

      The  enclosed  proxy  indicates  on its face the  number of common  shares
registered in the name of each shareholder of record on March 4, 1996, including
shares enrolled in the Company's Shareholder's Stock Purchase Plan.

      Proxies  furnished to employees  indicate the number of shares credited to
their employee benefit plan accounts. Accordingly, proxies returned by employees
who  participate in such plans will be considered to be voting  instructions  to
the respective plan trustees or  administrators  with respect to shares credited
to such accounts.

CONFIDENTIAL VOTING

      As  a  matter  of  Company  practice,  the  proxies,  ballots  and  voting
tabulations relating to individual shareholders are kept private by the Company.
Such documents are available for examination  only by the Inspectors of Election
and certain employees of the Company's  independent  tabulating agent engaged in
processing  proxy  cards  and  tabulating  votes.  The  vote  of any  individual
shareholder  is not disclosed to  management  except as may be necessary to meet
legal   requirements.   However,   all  comments  directed  to  management  from
shareholders,  whether written on the proxy card or elsewhere, will be forwarded
to management.

<PAGE>

GENERAL

      Unless  contrary  instructions  are  indicated  on the  proxy,  all shares
represented by valid proxies  received  pursuant to this  solicitation  (and not
revoked before they are voted) will be voted as follows:

      FOR the election of all nominees for directorships named herein,

      FOR  ratification  of the  selection  of Ernst & Young LLP as  independent
auditors for 1996,

      FOR the  amendments  to the Company's  1989  Long-Term  Incentive  Plan to
authorize   additional   shares  for  issuance  and  to  permit  the   continued
deductibility of certain compensation paid thereunder, and

      AGAINST the shareholder proposal relating to cumulative voting.

      In the event a shareholder  specifies a different choice on the proxy, his
or her shares will be voted in accordance with the specification so made.

      The closing  price of the  Company's  common  shares on March 4, 1996,  as
reported by the New York Stock Exchange Composite Transactions Tape, was $46.875
per share.

      The  Company's  1995  Annual  Report has been  mailed to  shareholders  in
connection  with this  solicitation.  A COPY OF THE  COMPANY'S  1995 FORM  10-K,
EXCLUSIVE  OF CERTAIN  EXHIBITS,  MAY BE OBTAINED  WITHOUT  CHARGE BY WRITING TO
STEPHEN P. NORMAN,  SECRETARY,  AMERICAN EXPRESS COMPANY,  200 VESEY STREET, NEW
YORK, NEW YORK 10285-5005.

COST OF PROXY SOLICITATION

      The cost of soliciting  proxies will be borne by the Company.  Proxies may
be solicited on behalf of the Company by directors, officers or employees of the
Company in person or by  telephone,  facsimile  transmission  or  telegram.  The
Company  has  engaged  the firm of  Morrow & Co. to assist  the  Company  in the
distribution and solicitation of proxies. The Company has agreed to pay Morrow &
Co. a fee of $12,500 plus expenses for these services.

      The Company will also  reimburse  brokerage  houses and other  custodians,
nominees and fiduciaries for their expenses,  in accordance with the regulations
of the Securities and Exchange Commission  ("SEC"),  the New York Stock Exchange
and other  exchanges,  for sending  proxies and proxy material to the beneficial
owners of common shares.

                                       2
<PAGE>


THE SHARES VOTING

      The only voting  securities  of the Company  are common  shares,  of which
there were 479,695,263  shares outstanding as of March 4, 1996, each share being
entitled to one vote. To the  knowledge of  management,  no person  beneficially
owned,  as of the dates  hereinafter  mentioned,  more than five  percent of the
outstanding  common  shares  of the  Company,  except  as set forth in the table
below.
                              
                                         NUMBER OF AMERICAN
         NAME(S) AND ADDRESS(ES)       EXPRESS COMMON SHARES        PERCENT OF
         OF BENEFICIAL OWNER(S)         BENEFICIALLY OWNED           CLASS (%)
           -------------------         ---------------------         ---------
      Warren E. Buffett,                  49,456,900 (1)                10.2%
      Berkshire Hathaway Inc.
      and subsidiaries
      1440 Kiewit Plaza
      Omaha, Nebraska 68131

      Edward C. Johnson 3d,               41,866,481 (2)                 8.7%
      Abigail P. Johnson and
      FMR Corp.
      82 Devonshire Street
      Boston, Massachusetts 02109

- -------------
(1)   Reflects  shares  beneficially  owned as of December  31, 1995,  according
      to information provided by Berkshire Hathaway Inc.  ("Berkshire").  Of the
      shares  shown,  39,005,293  shares  were  beneficially  owned by  National
      Indemnity Company, a subsidiary of Berkshire.  Mr. Buffett,  Berkshire and
      the subsidiaries share voting and dispositive power over the shares shown.
      Mr. Buffett, his spouse and a trust of which Mr. Buffett is a trustee, but
      in which  he has no  economic  interest,  own  approximately  43.3% of the
      outstanding  shares  of  Berkshire.  As a  result  of such  ownership  and
      control, Mr. Buffett may be deemed to be the beneficial
      owner of shares beneficially owned by Berkshire.

      In connection with obtaining the approval of the Board of Governors of the
      Federal  Reserve  System to  acquire up to 17% of the  outstanding  voting
      shares of the  Company,  Berkshire  and the Company  have  entered into an
      agreement  (effective  for such time as Berkshire  owns 10% or more of the
      Company's   outstanding  voting   securities),   and  Berkshire  has  made
      commitments to the Board of Governors, designed to ensure that Berkshire's
      investment  in the Company  will at all times be  passive.  Pursuant to an
      additional  agreement,  so  long  as  Berkshire  owns  5% or  more  of the
      Company's  voting  securities  and  Harvey  Golub is the  Company's  Chief
      Executive  Officer,  Berkshire and its subsidiaries  will vote all Company
      common shares owned by them in accordance with the  recommendations of the
      Board  of  Directors  of  the  Company.  Subject  to  certain  exceptions,
      Berkshire and its subsidiaries  will not sell Company common shares to any
      person who owns more than 5% of the  Company's  voting  securities  or who
      seeks to change the  control of the  Company  without  the  consent of the
      Company.

(2)   Reflects shares beneficially owned as of December 31, 1995, according to a
      statement on Schedule 13G filed with the SEC.  According to such  Schedule

                                       3
<PAGE>

      13G, FMR Corp.  ("FMR") and Mr. Johnson held sole  dispositive  power with
      respect to 41,859,781 shares,  sole voting power with respect to 3,206,838
      shares,  shared dispositive power with respect to 5,000 shares, and shared
      voting power with respect to 5,000 shares. Of the shares shown, 36,614,163
      shares were beneficially owned by FMR's wholly-owned subsidiary,  Fidelity
      Management  and Research  Company,  and 272,000  shares were  beneficially
      owned by Fidelity International Limited ("FIL").  Approximately 47% of the
      voting stock of FIL is owned by Mr.  Johnson and members of his  immediate
      family. Mr. Johnson,  Ms. Johnson,  members of their family and associated
      trusts form a controlling group with respect to FMR. Mr. Johnson serves as
      Chairman of FMR and FIL. As a result of such common ownership and control,
      FMR may be deemed to be a beneficial owner of the shares owned by FIL. FMR
      disclaims beneficial ownership of the 272,000 shares beneficially owned by
      FIL.

VOTE REQUIRED

      The 13 nominees receiving the greatest number of votes cast by the holders
of the Company's  common shares  entitled to vote at the meeting will be elected
directors of the Company.

      The  affirmative  vote of the  holders  of a majority  of all  outstanding
shares  entitled to vote is necessary for the adoption of the  amendments to the
Company's 1989 Long-Term  Incentive Plan. The affirmative  vote of a majority of
the votes cast at the meeting is necessary for the ratification of the selection
of auditors and approval of the shareholder proposal.

METHOD OF COUNTING VOTES

      Each  common  share is  entitled  to one vote.  Votes will be counted  and
certified by the  Inspectors of Election,  who are employees of Chemical  Mellon
Shareholders  Services,  L.L.C.,  the Company's  independent  Transfer Agent and
Registrar.  Under SEC rules,  boxes and a designated blank space are provided on
the proxy card for shareholders to mark if they wish either to abstain on one or
more of the proposals or to withhold  authority to vote for one or more nominees
for director.  In accordance  with New York State law, such  abstentions are not
counted  in  determining  the votes cast in  connection  with the  selection  of
auditors,  and approval of the shareholder  proposal.  However,  abstentions are
considered in determining  the numbers of votes required to attain a majority of
the  outstanding  shares  in  connection  with the  proposal  to amend  the 1989
Long-Term Incentive Plan. Because this proposal requires the affirmative vote of
a  majority  of all  outstanding  shares  entitled  to  vote  for  approval,  an
abstention  will have the same legal  effect as a vote  against  such  proposal.
Votes  withheld in  connection  with the election of one or more of the nominees
for director will not be counted as votes cast for such individuals.

      The  New  York  Stock  Exchange  has  informed  the  Company  that  all of
management's proposals are considered "discretionary" items upon which brokerage
firms may vote in their  discretion  on behalf of their  clients if such clients
have not furnished  voting  instructions at least fifteen days prior to the date
of  the   shareholders'   meeting.   However,   the   shareholder   proposal  is
"non-discretionary,"  and brokers who have received no  instructions  from their
clients do not have  discretion  to vote on this item.  Such "broker  non-votes"
will  not be  considered  as  votes  cast  in  determining  the  outcome  of the
shareholder proposal.

                                       4
<PAGE>

SHAREHOLDERS ENTITLED TO VOTE

      Only shareholders of record at the close of business on March 4, 1996 will
be entitled to notice of and to vote at the Annual Meeting of Shareholders.

SECURITY OWNERSHIP OF DIRECTORS AND EXECUTIVE OFFICERS

      The following table sets forth, as of March 4, 1996,  beneficial ownership
of common  shares of the  Company  by each  current  director  and  nominee  for
director and by all current directors and executive officers of the Company as a
group. Except as described below, each of the persons and group listed below has
sole voting and  investment  power with respect to the shares shown.  No current
director or nominee beneficially owns any of the Company's outstanding preferred
shares.

                                                                    NUMBER OF
                                                                AMERICAN EXPRESS
                                              NUMBER OF           COMMON SHARES
                                          AMERICAN EXPRESS        WHICH MAY BE
 NAMES OF DIRECTORS                            COMMON            ACQUIRED WITHIN
    AND NOMINEES                         SHARES OWNED (1)(2)       60 DAYS (3)
  -----------------                       -----------------     ----------------
 Daniel F. Akerson....................           10,000                  333
 Anne L. Armstrong....................            1,500                9,074
 Edwin L. Artzt.......................            2,000                  333
 William G. Bowen.....................            3,600                6,793
 David M. Culver......................            9,609                  713
 Charles W. Duncan Jr.................           52,060                9,074
 Harvey Golub.........................          303,005              765,575
 Beverly Sills Greenough..............            2,000                4,513
 F. Ross Johnson......................           14,000                9,074
 Vernon E. Jordan Jr..................            1,752                9,074
 Henry A. Kissinger...................            2,400                9,074
 Drew Lewis...........................           15,000                9,074
 Aldo Papone..........................           39,145                3,373
 Frank P. Popoff......................            6,420                1,093
 All current Directors and 
   Executive Officers
   as a group (33 individuals) (4)....        1,279,257            2,865,943
- -------------
(1)   The number of shares  owned by Mr.  Golub and all  current  directors  and
      executive officers as a group includes 672 and 39,358 shares held in their
      respective employee benefit plan accounts as of February 20, 1996.

      In addition  to the share  amounts  shown in this  column,  the  following
      directors have invested all or a portion of their directors'  retainers in
      Company Common Share Equivalent Units under the Deferred Compensation Plan
      for Directors  described on page 11. As of December 31, 1995 the number of
      share equivalent units credited was as follows: Mr.  Akerson--1,210 units;
      Mrs.  Armstrong--6,521 units; Mr. Duncan--21,272 units; Mr. Jordan--12,355
      units; and Dr. Kissinger--8,090 units.

                                       5
<PAGE>

      The number of common shares shown includes 2,000 shares held by a trust of
      which Mr.  Popoff is a trustee,  1,100  shares held by a trust of which an
      executive  officer is co-trustee  and 432 shares owned by children of such
      executive  officer.  The number of common  shares  shown does not  include
      shares as to which the nominees and all current  directors  and  executive
      officers have  disclaimed  beneficial  ownership,  as follows:  400 shares
      owned by the wife of Mr. Culver, 2,018 shares held by a trust of which Mr.
      Culver is a  co-trustee,  6,060  shares held by Duncan  Investors  Ltd. of
      which Mr.  Duncan is a partner,  445  shares  held by a trust of which Mr.
      Golub's  wife is the sole  trustee,  2,927  shares owned by a child of Mr.
      Golub, and 29,872 shares disclaimed by all current directors and executive
      officers.

(2)   The number of shares  owned by Mr.  Golub and all  current  directors  and
      executive  officers  as a  group  includes  132,505  and  658,692  shares,
      respectively,  of  restricted  stock as to which the holders  possess sole
      voting  power,  but no investment  power,  during the  restricted  period.
      Restrictions on the sale or transfer of such restricted stock lapse over a
      period of years ending in the year 2003.

(3)   Shares shown  include  common  shares  subject to stock options and common
      shares issuable upon conversion of convertible  debentures.  Mr. Golub and
      all current  directors and executive  officers as a group hold  debentures
      that are convertible into 11,810 and 22,641 shares, respectively.

(4)   The  Company's  current  directors  and  executive  officers  as  a  group
      beneficially  owned  approximately  4.1  million of the  Company's  common
      shares as of March 4, 1996, representing  approximately 0.9 percent of the
      Company's outstanding common shares.

SHARE OWNERSHIP GUIDELINES FOR DIRECTORS

      The  Board of  Directors  believes  that as a matter  of  governance  each
director  should  acquire and maintain a meaningful  investment  in the Company.
Accordingly, the Board of Directors has observed since February 1994 a voluntary
share ownership guideline of 10,000 Company shares or share equivalents for each
director,  such  number  of  shares  to be  acquired  over  a  five-year  period
commencing February 1994 or on the date of such director's first election to the
Board, whichever is later.

                                       6
<PAGE>


SECURITY OWNERSHIP OF NAMED EXECUTIVES

      The following table sets forth, as of March 4, 1996,  beneficial ownership
of common shares of the Company by Harvey Golub,  Chief Executive Officer of the
Company,  and each of the four other most highly compensated  executive officers
of the Company at the end of 1995 (collectively, the "named executives"). Except
as described below,  each of the named executives has sole voting and investment
power  with  respect  to  the  shares  shown.   None  of  the  named  executives
beneficially owns any of the Company's outstanding preferred shares.

                                               AMERICAN EXPRESS
                       NUMBER OF AMERICAN        COMMON SHARES
                         EXPRESS COMMON      WHICH MAY BE ACQUIRED   PERCENT OF
NAME                   SHARES OWNED (1)(2)    WITHIN 60 DAYS (3)      CLASS (%)
- ----                   -------------------    ------------------      ---------
H. Golub.............         303,005                765,575            0.22
K. I. Chenault.......         104,752                374,710            0.10
G. L. Farr...........          75,000                    -0-            0.02
J. S. Linen..........         154,440                391,102            0.11
D. R. Hubers.........          47,311                134,331            0.04
- -------------
(1)   The number of shares owned by Messrs.  Golub,  Chenault,  Linen and Hubers
      includes  672,  4,930,  7,308  and 215  shares  held in  their  respective
      employee benefit plan accounts as of February 20, 1996.

      The  number of common  shares  shown does not  include  shares as to which
      Messrs.  Golub and  Chenault  have  disclaimed  beneficial  ownership,  as
      follows:  445 shares held by a trust of which Mr. Golub's wife is the sole
      trustee,  2,927 shares owned by a child of Mr.  Golub,  and 14,342  shares
      held by Mr.  Chenault's wife outright or as trustee or custodian for their
      children.  The number of common shares owned by Mr. Linen  includes  1,100
      shares held by a trust of which he is a co-trustee and 432 shares owned by
      his children.

(2)   The number of shares owned by Messrs.  Golub,  Chenault,  Farr,  Linen and
      Hubers  includes  132,505,  87,765,  75,000,  42,195  and  17,334  shares,
      respectively,  of restricted  stock as to which shares the holders possess
      sole voting power, but no investment power,  during the restricted period.
      Restrictions on the sale or transfer of such restricted stock lapse over a
      period of years ending in the year 2002.

(3)   Shares shown  include  common  shares  subject to stock options and common
      shares issuable upon conversion of convertible  debentures.  Messrs. Golub
      and Chenault hold debentures  that are  convertible  into 11,810 and 3,980
      shares, respectively.

                                       7
<PAGE>


                            GOVERNANCE OF THE COMPANY

      In  accordance  with  applicable  New York State law,  the business of the
Company is managed under the direction of its Board of Directors. Traditionally,
the large  majority  of  directors  has  consisted  of persons  who are  neither
officers  nor  employees  of the Company or any of its  subsidiaries.  Of the 13
director nominees, only Mr. Golub is an employee of the Company or a subsidiary.

      There are  currently  six standing  committees  of the Board of Directors.
Committee memberships, the number of committee meetings held during 1995 and the
functions of those committees are described below. 

AUDIT COMMITTEE

      The  current  members of the Audit  Committee  are  Charles W.  Duncan Jr.
(Chairman),  Edwin L. Artzt, William G. Bowen, Beverly Sills Greenough, Henry A.
Kissinger and Drew Lewis.

      The   Audit   Committee   represents   the   Board  in   discharging   its
responsibilities relating to the accounting,  reporting,  financial and internal
control practices of the Company and its subsidiaries. The Committee has general
responsibility for reviewing with management the financial and internal controls
and the  accounting,  audit and  reporting  activities  of the  Company  and its
subsidiaries.  The Committee annually reviews the qualifications and objectivity
of the Company's independent auditors,  makes recommendations to the Board as to
their  selection,  reviews the scope,  fees and results of their audit,  reviews
their  non-audit  services and related  fees,  is informed of their  significant
audit findings and  management's  responses  thereto,  and annually  reviews the
status of  significant  current and potential  legal matters.  In addition,  the
Committee  reviews the scope of the internal  auditors'  plans each year and the
results of their audits. The Committee also receives reports on the U.S. Federal
Sentencing  Compliance  program,  including a review of the  distribution of and
compliance  with the Company's Code of Conduct,  which is sent  periodically  to
employees  of the Company and its  subsidiaries  around the world,  and receives
reports as to compliance  with the Code.  The  Committee  is also  empowered  to
conduct  its  own  investigations  into  issues  related  to the  aforementioned
responsibilities  and to retain independent  counsel or outside experts for such
purposes.

      During 1995 the Audit Committee met seven times.

COMPENSATION AND BENEFITS COMMITTEE

      The current members of the Compensation  and Benefits  Committee are Frank
P. Popoff  (Chairman),  Anne L.  Armstrong,  Edwin L. Artzt, F. Ross Johnson and
Vernon E. Jordan Jr.

      The Compensation and Benefits  Committee  consists solely of directors who
are not current or former  employees of the Company or a subsidiary and oversees
incentive compensation plans for officers and key employees,  approves standards
for setting  compensation  levels for Company  executives  and  administers  the
Company's  executive  incentive  compensation plans for senior  executives.  The
Committee also approves the compensation of certain employees whose salaries are
above specified  levels and makes  recommendations  to the Board for approval as
required.  The  Committee  conducts an annual review of the  performance  of the
Company's Chief Executive Officer. It also reviews senior management development
programs  and  appraises  senior  management's  performance.  The  Committee  is
authorized to hire and regularly consult with independent compensation advisors.

                                       8
<PAGE>


      The Committee  represents  the Board in discharging  its  responsibilities
with respect to the  Company's  employee  pension,  savings and welfare  benefit
plans. It appoints the members of management who serve on the Employee  Benefits
Administration  Committee and the Benefit Plans Investment Committee,  which are
responsible,  respectively,  for the  administration of the plans of the Company
and for the custody and management of assets of those plans that are funded. The
Committee  receives periodic reports from the Employee  Benefits  Administration
and Benefit Plans Investment Committees on their activities.

      During 1995 the Compensation and Benefits Committee met eight times.

COMMITTEE ON DIRECTORS

      The current members of the Committee on Directors are Vernon E. Jordan Jr.
(Chairman), Anne L. Armstrong, David M. Culver and Charles W. Duncan Jr.

      The  Committee on  Directors  identifies  and  recommends  candidates  for
election  to the  Board.  It  advises  the  Board  on all  matters  relating  to
directorship practices, including the criteria for selecting directors, policies
relating to tenure and  retirement of directors,  and  compensation  and benefit
programs  for  non-employee  directors.   The  Committee  makes  recommendations
relating to the duties and membership of committees of the Board.

      The  Committee  recommends  processes  to  evaluate  the  performance  and
contributions  of  individual  directors  and the Board as a whole and  approves
procedures  designed to provide  that  adequate  orientation  and  training  are
provided to new members of the Board.

      The  Committee   also  considers   candidates   who  are   recommended  by
shareholders in accordance with the early  notification  and other  requirements
set forth on page 43. Any  shareholder  who wishes to recommend a candidate  for
election to the Board should submit such  recommendation to the Secretary of the
Company.

      During 1995 the Committee on Directors met twice.

EXECUTIVE COMMITTEE

      The  current   members  of  the  Executive   Committee  are  Harvey  Golub
(Chairman),  William G. Bowen, David M. Culver, Charles W. Duncan Jr., Vernon E.
Jordan Jr. and Frank P. Popoff.

      The  Executive  Committee  is empowered to meet in place of the full Board
when  emergency  issues or  scheduling  makes it difficult to convene all of the
directors. The Committee may act on behalf of the Board on all matters permitted
by New York State law. All actions  taken by the  Committee  must be reported at
the Board's next meeting.

      The Executive Committee held no meetings during 1995.

FINANCE COMMITTEE

      The  current  members  of  the  Finance  Committee  are  David  M.  Culver
(Chairman), F. Ross Johnson, Henry A. Kissinger, Drew Lewis and Aldo Papone.

                                       9
<PAGE>


      The Finance  Committee  oversees  the  investing of the  Company's  funds,
reviews the parameters of investment programs,  receives reports on the progress
of investment  activities  and  considers  strategies as they relate to changing
economic   and  market   conditions.   The   Committee's   duties  also  include
responsibility  for reviewing with  management the capital needs and allocations
of the  Company and its  subsidiaries,  including  the  Company's  external  and
intra-company dividend policies. The Committee also provides consultation on the
financial  aspects of  divestitures,  acquisitions,  major capital  commitments,
major borrowings and proposed  issuances of debt or equity  securities,  whether
privately or publicly distributed.

      During 1995 the Finance Committee met three times.

PUBLIC RESPONSIBILITY COMMITTEE

      The current members of the Public Responsibility  Committee are William G.
Bowen (Chairman), Daniel F. Akerson, Beverly Sills Greenough and Aldo Papone.

      The Public  Responsibility  Committee  reviews and considers the Company's
position and practices on issues in which the business community  interacts with
the public, such as consumer policies,  employment  opportunities for minorities
and  women,  protection  of  the  environment,  purchasing  from  minority-owned
businesses,   philanthropic   contributions,   privacy,   shareholder  proposals
involving  issues  of  public  interest  and  similar  issues,  including  those
involving the Company's positions in international affairs.

      During 1995 the Public Responsibility Committee met three times.

DIRECTORS' FEES AND OTHER COMPENSATION

      Directors  who are not  current  employees  of the  Company  or one of its
subsidiaries  receive a retainer of $16,000 per  quarter  with the proviso  that
directors  who attend  fewer than 75  percent of the  meetings  of the Board and
committees  on which they serve do not  receive the fourth  quarterly  retainer.
Each  non-employee  director  who serves as the  chairman  of one of the Board's
standing  committees  receives an annual  retainer of $10,000.  Directors do not
receive separate fees for attendance at Board or committee  meetings.  Directors
are  reimbursed  for their  customary and usual  expenses  incurred in attending
Board, committee and shareholder meetings,  including those for travel, food and
lodging.  Directors  who are current  employees  of the Company or a  subsidiary
receive no fees for service on the Board or Board  committees  of the Company or
any of its subsidiaries.

      The  Company   recently  amended  its  Retirement  Plan  for  Non-Employee
Directors  (the  "Retirement  Plan").  Pursuant to the  amendment,  non-employee
directors  elected to the Board  after March 31, 1996 for the first time are not
eligible to  participate  in the  Retirement  Plan.  The  Retirement  Plan is an
unfunded,  non-qualified  plan that covers  directors of the Company whose Board
service  began on or prior to March 31,  1996 and who are not  current or former
employees of the Company or its  subsidiaries.  Under the Retirement  Plan, such
non-employee  directors  who serve at least  five full  years  are  eligible  to
receive, upon their retirement from the Board of Directors, an annual benefit of
$30,000.  The  benefit is payable  for a period of years  equal to the number of

                                       10
<PAGE>


full years of service as a director or until death occurs, whichever is earlier.
In addition,  the  Retirement  Plan provides  discretion  for the Board to grant
benefits to any current non-employee director who does not otherwise qualify for
a benefit under the Retirement Plan, although no such discretionary  grants have
been made and none are contemplated.

      The Company also provides each non-employee  director with group term life
insurance  coverage of $50,000 and accidental death and dismemberment  insurance
coverage  of  $300,000.  Non-employee  directors  are also  eligible to purchase
$50,000  of  additional  group  term  life  insurance  coverage.  In 1995  seven
non-employee directors purchased such insurance.

      The Company  maintains a Deferred  Compensation  Plan for Directors  under
which  directors  may defer all or a portion  of their  annual  compensation  in
either a cash-based  account or in Company Common Share  Equivalent  Units until
retirement or another  specified date. A Company Common Share Equivalent Unit is
an  amount  payable  in cash  which is  designed  to  replicate  the value of an
investment in an American Express common share,  including reinvested dividends.
During 1995 deferred amounts credited to the cash-based  account earned interest
at a rate  equivalent to the Moody's Average  Corporate Bond Yield,  and amounts
credited to the Company Common Share  Equivalent  Units were valued on the basis
of  the  price  of  the  Company's   common  shares  plus  reinvested   dividend
equivalents.  At the present time five  directors  participate  in the plan, and
their  accumulated  Common Share  Equivalent  Units are shown in footnote (1) on
page 5.

      In 1993 the shareholders of the Company approved a Directors' Stock Option
Plan (the "1993 Plan"),  which  provides for the automatic  annual grant to each
non-employee  director of a nonqualified  option to purchase 1,000 common shares
of the Company on the date of each annual meeting of  shareholders  at which the
director is elected or re-elected. Under the 1993 Plan the option exercise price
is 100 percent of the fair market  value of a common share on the date of grant.
Each option has a ten-year term and generally becomes exercisable in three equal
annual installments  beginning on the first anniversary of the date of grant. On
April 24, 1995 each of the 13 then incumbent  non-employee directors (12 of whom
are also current  nominees for  re-election  as directors)  received  options to
purchase 1,000 shares at an exercise price of $34.81 per share.

      In 1988 as part of its overall program to promote  charitable  giving as a
means to  enhance  the  quality  of life in the many  communities  in which  the
Company's  businesses operate,  the Company established a Directors'  Charitable
Award  Program  pursuant  to which the  Company  has  purchased  life  insurance
policies on the lives of  participating  directors and advisors to the Board who
previously  served as  directors.  Upon the death of an  individual  director or
advisor,  the Company expects to receive a $1 million death benefit, or $500,000
in the case of such advisors.  The Company in turn expects to donate one-half of
the individual death benefit to the American Express  Foundation and one-half to
one or more qualifying  charitable  organizations  recommended by the individual
director or advisor.  Individual  directors  and  advisors  derive no  financial
benefit from this program since all charitable  deductions  accrue solely to the
Company.  The program results in only nominal cost to the Company,  and benefits
paid to the Company's  Foundation  reduce the amount of funding that the Company
provides to the Foundation.

                                       11
<PAGE>


      Messrs. Duncan and Papone serve as directors of American Express Bank Ltd.
("AEB"),  for which each  receives  an annual  retainer  of $20,000  and fees of
$1,000 for attendance at each board meeting.  Mr. Duncan also receives an annual
retainer of $5,000 as chairman of AEB's Audit  Committee and $750 for attendance
at each committee meeting.

      Effective  December 31,  1990,  Mr.  Papone  retired as Chairman and Chief
Executive  Officer of American  Express Travel Related  Services  Company,  Inc.
("TRS"). Mr. Papone is continuing to serve as a director of the Company.  During
1995 Mr.  Papone  served as Senior  Advisor  and  provided  consulting  services
individually  and  through  his  firm to the  Company  and TRS  pursuant  to two
consulting  agreements providing for compensation of $18,750 per month under the
Company  agreement  and  $250,000  for  1995  under  the  TRS  agreement.  These
arrangements  are  expected  to  continue  in  1996.  In 1995 the  Company  paid
Kissinger  Associates,  Inc., of which Dr.  Kissinger is chairman,  $100,000 for
consulting and international advisory services.

      Dr.  Kissinger  is retiring as a director of the Company on April 22, 1996
pursuant to the Board's  mandatory  retirement  policies for directors.  At that
time Dr. Kissinger's  directors fees will cease and his consulting  arrangements
will  also  terminate.  However,  in  order  to  continue  to  benefit  from Dr.
Kissinger's  advice and involvement on behalf of the Company's  businesses,  the
Board of Directors has offered,  and Dr.  Kissinger has accepted,  a position as
Advisor to the Board,  effective May 1, 1996, for which he will be paid $100,000
on an annual basis.

                              ELECTION OF DIRECTORS

      An entire Board of Directors,  consisting of 13 members,  is to be elected
at the meeting, to hold office until the next Annual Meeting of Shareholders. In
the case of a vacancy,  the Board of Directors,  upon the  recommendation of the
Committee on Directors, may elect another director as a replacement or may leave
the vacancy unfilled.  Decisions  regarding the election of new directors during
the year  normally are based upon such  considerations  as the size of the Board
and the need to obtain fresh perspectives or to replace the particular skills or
experience of former directors.

      During  1995 the Board of  Directors  met 10 times and each of the current
directors  attended at least 75 percent of the  meetings of the Board and of the
Board committees on which the director served.

      Unless  authority  to vote  is  withheld,  the  persons  specified  in the
enclosed  proxy  intend  to vote for the  following  nominees,  all of whom have
consented  to  being  named in this  proxy  statement  and to serve if  elected.
Although management knows of no reason why any nominee would be unable to serve,
the persons  designated as proxies  reserve full  discretion to vote for another
person in the event any nominee is unable to serve.

                                       12
<PAGE>


      The  following  information  is provided  with respect to the nominees for
directorships. Italicized wording indicates principal occupation.

DANIEL F. AKERSON               Director since 1995                       Age 48
CHAIRMAN  AND  CHIEF  EXECUTIVE  OFFICER,   NEXTEL   COMMUNICATIONS,   INC.,  an
international digital wireless  communications  company,  March 1996 to present;
General  Partner,  Forstmann  Little & Co., an investment  banking firm, 1994 to
March  1996;   Chairman  and  Chief  Executive   Officer,   General   Instrument
Corporation,  a company  engaged in developing  technology,  systems and product
solutions for the interactive  delivery of video,  voice and data, 1993 to 1995;
President  and  Chief  Operating  Officer,  MCI  Communications  Corporation,  a
telecommunications   company,  1992  to  1993,  Chief  Operating  Officer  1992,
Executive Vice President and Group Executive,  1990 to 1992;  Director,  General
Instrument Corporation;  Member, Board of Directors,  the Business School of the
College of William and Mary.

ANNE L. ARMSTRONG               Director since 1983                       Age 68
CHAIRMAN  OF THE BOARD OF  TRUSTEES,  CENTER  FOR  STRATEGIC  AND  INTERNATIONAL
STUDIES,  a  non-profit  public  policy  institution,  1987 to  present;  former
Chairman,  President's Foreign Intelligence Advisory Board; former United States
Ambassador  to Great  Britain and Northern  Ireland;  Director,  General  Motors
Corporation,  Halliburton Company,  Boise Cascade Corporation and Glaxo Wellcome
plc.; Member, Board of Overseers,  Hoover Institution;  Member, American Academy
of Diplomacy, Council of American Ambassadors and Council on Foreign Relations.

EDWIN L. ARTZT                  Director since 1994                       Age 65
CHAIRMAN OF THE EXECUTIVE  COMMITTEE,  THE PROCTER & GAMBLE COMPANY, a worldwide
consumer  products  company,  1995 to  present,  Chairman of the Board and Chief
Executive  Officer,  1990  to  1995;  Director,   Delta  Air  Lines,  Inc.,  GTE
Corporation, Teradyne, Inc. and Barilla S.p.A.; Member, The Business Council.

WILLIAM G. BOWEN                Director since 1988                       Age 62
PRESIDENT, THE ANDREW W. MELLON FOUNDATION, a not-for-profit corporation engaged
in  philanthropy,  1988 to  present;  former  President,  Princeton  University;
Director,  Merck,  Inc.,  Reader's Digest  Association  Inc. and The Rockefeller
Group, Inc.; Member,  Board of Trustees,  Denison University;  Member,  Board of
Overseers, TIAA-CREF.

DAVID M. CULVER                 Director since 1980                       Age 71
CHAIRMAN, CAI CAPITAL CORPORATION, a Canadian-based equity investment fund, 1990
to present;  Chairman,  D. Culver & Co. Investments,  Inc., a private investment
firm,  1989 to present;  former  Chairman  and Chief  Executive  Officer,  Alcan
Aluminium Limited;  Director, The Seagram Company Ltd.; Member, Advisory Council
of the  Institute  of  International  Studies of Stanford  University,  Board of
Governors of The Joseph H. Lauder  Institute  of  Management  and  International
Studies  (University  of  Pennsylvania)  and Board of  Trustees of the Lester B.
Pearson College of the Pacific.

                                       13
<PAGE>


CHARLES W. DUNCAN JR.            Director since 1981                      Age 69
CHAIRMAN,  DUNCAN INTERESTS,  1985 to present;  Director,  American Express Bank
Ltd., Chemical Banking Corporation,  The Coca-Cola Company, Newfield Exploration
Company,   PanEnergy  Corp,  Texas  Commerce  Bank,  N.A.,  United  Technologies
Corporation and The Robert A. Welch Foundation;  Member,  International Advisory
Board,  Elf  Aquitaine;  Chairman of the Board of  Governors,  Rice  University;
Member, Council on Foreign Relations.

HARVEY GOLUB                     Director since 1990                      Age 57
CHAIRMAN AND CHIEF EXECUTIVE OFFICER,  AMERICAN EXPRESS COMPANY,  August 1993 to
present,  President and Chief Executive  Officer,  February 1993 to August 1993,
President,  1991 to 1993,  Vice  Chairman,  1990 to  1991;  Chairman  and  Chief
Executive Officer,  American Express Travel Related Services Company, Inc., 1991
to present;  Chief Executive  Officer,  American Express  Financial  Corporation
(previously known as IDS Financial Corporation),  a national financial planning,
insurance and investment advisory firm, 1984 to 1991; Director, American Express
Bank Ltd.; Member, Board of Trustees,  Carnegie Hall, New York City Partnership,
New York  Chamber  of  Commerce  and  Industry  and United Way of New York City;
Member,  President's  Committee for the Arts and the Humanities and The Business
Roundtable.

BEVERLY SILLS GREENOUGH          Director since 1990                      Age 66
CHAIRMAN,  LINCOLN CENTER FOR THE  PERFORMING  ARTS,  1994 to present;  Managing
Director,  Metropolitan  Opera,  1991 to present;  former  General  Director and
President,  New York City  Opera;  Director,  Time  Warner  Inc.,  Human  Genome
Sciences, Inc., Lincoln Center Theater,  Hospital for Special Surgery,  National
Multiple Sclerosis Society and the Harvard Partners Council.

F. ROSS JOHNSON                  Director since 1986                      Age 64
CHAIRMAN AND CHIEF  EXECUTIVE  OFFICER,  RJM GROUP,  a  management  advisory and
investment firm, 1989 to present; Director,  National Service Industries,  Inc.,
Power Corporation of Canada,  Archer Daniels Midland Company and Noma Industries
Ltd.; Chairman, Bionaire, Ltd.; former Chairman, Economic Club of New York.

VERNON E. JORDAN JR.             Director since 1977                      Age 60
SENIOR  PARTNER,  AKIN,  GUMP,  STRAUSS,   HAUER  &  FELD,  L.L.P.,   attorneys,
Washington,  D.C. and Dallas,  Texas, 1982 to present;  Director,  Bankers Trust
Company,  Bankers Trust New York  Corporation,  Xerox  Corporation,  J.C. Penney
Company Inc., Dow Jones & Company,  Inc., Corning,  Incorporated,  Revlon Group,
Inc., Ryder Systems,  Inc., Sara Lee Corporation and Union Carbide  Corporation;
Trustee,  Ford  Foundation and Howard  University;  Member,  Board of Governors,
Joint Center for Political and Economic Studies.

                                       14
<PAGE>


DREW LEWIS                       Director since 1986                      Age 64
CHAIRMAN  AND  CHIEF   EXECUTIVE   OFFICER,   UNION   PACIFIC   CORPORATION,   a
transportation  company,  1987 to present;  Chairman of the Board, Union Pacific
Resources Group Inc., an energy company, 1995 to present;  Director,  Ford Motor
Company, AT&T Corp., FPL Group, Inc. and Gannett Co., Inc.

ALDO PAPONE                      Director since 1990                      Age 63
SENIOR ADVISOR,  AMERICAN EXPRESS COMPANY, 1991 to present;  former Chairman and
Chief Executive Officer, American Express Travel Related Services Company, Inc.;
Director,  American Express Bank Ltd.,  Hyperion Software  Corporation,  Springs
Industries, Inc., Body Shop International,  Hospital for Special Surgery and The
National Corporate Theatre Fund.

FRANK P. POPOFF                  Director since 1990                      Age 60
CHAIRMAN OF THE BOARD,  THE DOW CHEMICAL  COMPANY,  a producer of chemicals  and
chemical products,  1995 to present,  Chairman and Chief Executive Officer, 1992
to 1995,  President and Chief Executive  Officer,  1987 to 1992;  Director,  U S
WEST, Inc. and Chemical Financial Corporation; Member, Indiana University School
of Business Dean's Advisory  Council,  Chemical Manufacturers  Association,  and
The Business Council.

          BOARD COMPENSATION COMMITTEE REPORT ON EXECUTIVE COMPENSATION

      The  Compensation  and  Benefits  Committee  of  the  Company's  Board  of
Directors  (the  "Committee")   administers  the  Company's   executive  officer
compensation  programs.  The  Committee  is composed  entirely  of  non-employee
directors who are not eligible to participate in any of the Company's  executive
compensation  programs.  The  Committee has access to  independent  compensation
consultants and data.

OVERVIEW AND PHILOSOPHY

      The objectives of the Company's executive  compensation programs have been
to:

      -- Attract, motivate and retain the highest quality executives.

      -- Align their financial  interests with those of the Company's  long-term
         investors.

      -- Incent them to achieve  tactical and  strategic  objectives in a manner
         consistent with the Company's corporate Values.

      In furtherance of these objectives,  the Company's executive  compensation
policies and programs are designed to:

      -- Focus participants  on  high  priority  goals  to  increase shareholder
         value.

      -- Reward  American  Express  Quality  Leadership  ("AEQL").  AEQL  is the
         Company's  total  quality  management  process  to meet or  exceed  the
         expectations of its three key constituencies:  shareholders,  customers
         and employees.

                                       15
<PAGE>


      -- Encourage  behaviors that exemplify the Company's core Values  relating
         to customers, quality of performance,  employees,  integrity,  teamwork
         and good citizenship.

      -- Assess performance based on results and pre-set goals.  Establish goals
         that link the business  activities of each  individual  and team to the
         goals of the applicable business unit and the Company.

      -- Increase executive stock ownership to promote a proprietary interest in
         the success of the Company.

      In November 1993 the Committee  adopted  mandatory stock ownership  levels
for approximately 175 senior  executives.  Each executive officer of the Company
is required over time to attain an ownership  level of Company shares with value
equal to a multiple of base salary at January 1994,  subject to adjustment.  For
executive officers,  the applicable multiple ranges from two times to five times
base salary,  depending on job responsibilities.  For Mr. Golub, the multiple is
five  times  his base  salary.  Restricted  stock  awards  do not  count  toward
fulfilling the requirement.

      Section 162(m) of the U.S.  Internal Revenue Code of 1986, as amended (the
"Code"), limits the Company's tax deduction to $1 million per year (the "Million
Dollar  Cap")  for  certain  compensation  paid  in a given  year  to the  Chief
Executive Officer ("CEO") and the four highest compensated executives other than
the CEO named in the proxy  statement (the "covered  executives").  The Code and
regulations   issued  under  the  Code  exclude  from  the  Million  Dollar  Cap
compensation  based on  attainment  of  pre-established,  objective  performance
goals,  if certain  other  requirements  are met. The  Committee's  policy is to
structure  compensation  awards for covered  executives  that will be deductible
without  limitation  where doing so will further the  purposes of the  Company's
executive  compensation  programs.  The Committee also considers it important to
retain flexibility to design  compensation  programs that recognize a full range
of  performance  criteria  important  to  the  Company's  success,   even  where
compensation  payable  under  such  programs  may not be  fully  deductible.  In
accordance with the technical  requirements of the Million Dollar Cap, the Board
of Directors is requesting  shareholder  approval of amendments to the Company's
1989   Long-Term   Incentive   Plan  to  set   forth  the   goals   upon   which
performance-based  compensation  may be based and  certain  maximum  limits  for
awards.  These  amendments,  which are  described  beginning on page 34, must be
approved by the Company's  shareholders  at the 1996 Annual  Meeting in order to
preserve the Company's tax deduction for future  performance-based  compensation
paid under the plan.

EXECUTIVE OFFICER COMPENSATION FOR 1995

      Executive  officer  compensation  for 1995  included  base salary,  annual
incentive awards and long-term incentive awards. The Committee  established base
salary, annual incentive and long-term incentive award reference points for each
executive  officer  position based on job  responsibilities  and a review of the
compensation  practices for  comparable  jobs at other major  corporations  that
compete  with the  Company in its primary  lines of  business  or for  executive
talent, or are of comparable size and scope of operations. For 1995 compensation
purposes a comparative  group of over 50 companies was selected with the help of
an outside  compensation  consultant  and  includes  selected  companies  in the
Standard & Poor's 500 Index and the Standard & Poor's Financials.  Actual awards

                                       16
<PAGE>


were based primarily on the Committee's  discretionary  assessment of Company or
business unit performance and individual performance.

      The Committee  established  a salary  reference  point for each  executive
officer  position  within  the  range  of  the  50th  and  65th  percentiles  of
compensation  for  comparable  jobs in the  comparative  group,  except that the
reference   point  may  fall   outside  the  range  to  reflect   relative   job
responsibilities.  Merit  increases  in base  salary  are  based  on  individual
performance.  In 1995 the Committee continued the practice of extending the time
interval  between merit increases of base salary to 18 months or longer,  except
in the case of a  promotion  or other job change or where  warranted  by special
circumstances.

      For 1995 bonuses, the Committee established an annual incentive target for
each  executive  officer  with  reference  to the 50th and 65th  percentiles  of
compensation  for  comparable  jobs in the  comparative  group and the  relative
responsibilities  of the positions.  For the named  executives and certain other
executive  officers,  bonuses were paid pursuant to 1995 annual incentive awards
which were  structured to meet the  requirements  for exclusion from the Million
Dollar Cap. Each 1995 annual incentive award provides for a maximum award amount
for specified  performance,  determined on a formula basis by  application  of a
performance  grid that measures the Company's  1995 return on equity ("ROE") and
1995 growth in earnings  per share from  continuing  operations.  The  Committee
retained the discretion to adjust the formula-driven award values downward after
certifying that the performance goals had been met. The final values of the 1995
annual  incentive  awards  were based  upon the  Committee's  assessment  of the
executive's   contribution   to  results  in  the  following   areas   (weighted
approximately 50%, 25% and 25%, respectively): increase in shareholder value (as
indicated,  for example,  by shareholder  return,  earnings growth and return on
equity);   customer  satisfaction  (as  indicated,   for  example,  by  customer
satisfaction  measures,  client  retention and growth in products and services);
and employee satisfaction (as indicated,  for example, by the Company's employee
value survey results).  The Committee exercised its judgment in determining each
executive  officer's final award value,  giving the greatest emphasis to results
that contribute to increasing  shareholder value at the business unit level (for
business unit  officers) and at the Company  level (for Company  officers).  The
final  values  under  the 1995  annual  incentive  awards  granted  to the named
executives  were above  target,  ranging  from 1.1 to  approximately  1.55 times
target.  The 1995 bonuses for executive  officers who did not participate in the
1995 annual  incentive awards were determined in accordance with guidelines that
ranged  from 0 to 200% of target  based  upon  performance  in the  shareholder,
customer and employee areas described above.

      Long-term  incentive  compensation  awards are  granted  annually  and are
designed to provide competitive, performance-based compensation that links value
to Company, business unit and individual performance over multi-year performance
periods. In 1995 such long-term  compensation  consisted of Performance Grant-VI
awards ("PG-VI  awards") and ten-year stock option awards with an exercise price
equal to fair  market  value on the date of  grant.  The  Company  expects  that
compensation  derived  from the  PG-VI  and stock  option  awards  will be fully
deductible  by the  Company and  excluded  from the  limitations  of the Million
Dollar Cap.  For each  executive  officer the  Committee  established  reference

                                       17
<PAGE>


points  for these  awards  within the range of the 50th to 65th  percentiles  of
compensation  for  comparable  jobs in the  comparative  group,  except that the
reference   points  may  fall   outside  the  range  to  reflect   relative  job
responsibilities.  In 1995 the Committee granted awards for the named executives
that were consistent with award  reference  points.  The size and grant value of
actual  awards were  determined  by the  Committee  after  reviewing  the annual
performance,  applicable award guidelines,  size of previous awards and relative
contributions of the individuals.  The number or value of options currently held
by an  executive is not taken into  account in  determining  the number of stock
option shares granted.

      The PG-VI  awards are  long-term  performance  awards with two  components
valued and payable at the end of the January 1995 to December  1997  performance
period.  The value of one component is based on achievement of specified Company
or business  unit  targets for  cumulative  earnings (or earnings per share) and
average  return on  equity.  The value of the second  component  is based on the
Company's average daily share price for the  60-trading-day  period prior to the
date of the Committee's meeting in February 1998. Minimum performance levels for
cumulative  earnings and ROE are  required for the second  component to have any
value.  In determining  the actual final value of the awards,  the Committee has
retained the discretion to adjust downward the formula values of the awards.

      Non-qualified   stock  option  awards  were  granted  to  link   executive
compensation  to the creation of  incremental  shareholder  value.  The ten-year
nonqualified  stock option awards reward  executives only to the extent that the
Company's share price increases for all  shareholders.  Each stock option has an
exercise  price per share set at the fair market value per share as of the grant
date.  Generally,  each option becomes fully  exercisable over a period of three
years after the grant.  Executives  are expected  under  Company  policy to hold
shares acquired through stock option exercises to meet the  aformentioned  stock
ownership  guidelines,  except as required to pay taxes in  connection  with the
exercise or other  identified  reasons.  The Committee has never  repriced stock
option awards.

      The  Committee  may also grant bonus,  restricted  stock,  stock option or
other  long-term  incentive  awards to executive  officers to recognize  special
individual  contributions  or job promotions,  to attract new hires from outside
the Company or in case of other  special  circumstances.  In 1995 the  Committee
granted a restricted  stock award to Mr.  Chenault in recognition of his special
contributions  and  appointment  as Vice  Chairman.  In addition,  the Committee
approved  a  hiring  bonus  and  other  compensation  for Mr.  Farr  to  replace
compensation  opportunities  lost upon  termination of employment with his prior
employer,  including  long-term  incentive  awards  (reflected  in  the  Summary
Compensation Table on page 21 and the Long-Term Incentive  Plans-Awards Table on
page 25). Of the foregoing awards, the Company expects that compensation derived
from  restricted  stock  awards  granted  to  Messrs.   Chenault  and  Farr  and
Performance  Grant IV and V awards  granted  to Mr.  Farr will be subject to the
Million  Dollar Cap.  The  Company's  executive  officers  also  participate  in
pension,  incentive savings,  perquisite and other programs.  These programs are
designed to be competitive with the practices at other major corporations.

      For  each  of  1994,  1995  and  1996  the  Committee  adopted  a Pay  for
Performance  Deferral  Program,  which permits  eligible  participants  to defer
annual  compensation  up to a maximum  of one times  base  salary.  The  program
annually  credits  interest  equivalents  to, or reduces the value of,  deferred
amounts according to a schedule based on the Company's  reported annual ROE. The
Committee may adjust the schedule for major accounting changes, if the Company's
ROE  objectives  change  significantly,  or if the annual  return on a benchmark

                                       18
<PAGE>


treasury note falls below or rises above specified levels. Deferred balances are
reduced  in  value if the  annual  ROE is zero or less  for a given  year.  If a
participant elects to defer any compensation under this program,  he or she must
defer  such  compensation  for at least  five  years.  The  Committee  may delay
payments under the program until they are fully  deductible under Section 162(m)
of the Code. Deferred amounts are linked to Company performance until paid out.

COMPENSATION OF THE CHIEF EXECUTIVE OFFICER FOR 1995

      In February 1996 the Committee  awarded Mr. Golub  $1,860,000 as payout of
his 1995 incentive  award.  The  formula-derived  maximum value of the award was
determined  based on the  Company  ROE for 1995 of 21.7% and  growth in  Company
earnings per share from  continuing  operations of 15.9% for 1995. The Committee
certified that these  performance  goals had been satisfied.  In determining the
actual award, the Committee  assessed  Company  performance in 1995, Mr. Golub's
personal role in achieving that  performance,  and the economic and  competitive
environment in which that performance was achieved.

      In reviewing Mr. Golub's  performance  and determining  compensation,  the
Committee took the following achievements into consideration:

      -- Total  shareholder  return  ("TSR")  from price  appreciation  and paid
         dividends of 42.8%,  from year-end 1994 to year-end 1995. This compared
         to a TSR of 37.5% for the  Standard & Poor's  ("S&P") 500 Index,  53.8%
         for the S&P Financials and 36.9% for the Dow Jones  Industrial  Average
         (which  includes  companies  in  both  the S&P  500  Index  and the S&P
         Financials).

      -- Increase in Earnings per Share of 15.9% from continuing operations, and
         ROE of 21.7%.  Record earnings were achieved overall, as well as in the
         TRS and American Express  Financial  Advisors  ("AEFA")  segments.  The
         Company  continued  to maintain a strong  balance  sheet in 1995,  with
         increases in capital surplus and tangible book value per share.

      -- Revenue  growth  of 11%  overall,  including  12.5% by TRS and 12.9% by
         AEFA.  The Company  continued  to develop  and invest in growth  areas,
         including   product   extensions  and   co-branding   (e.g.,   Delta(R)
         SkyMiles(TM)  Credit Card from American Express and Hilton(R)  OptimaSM
         Card),  stored value  products,  online  distribution  channels  (e.g.,
         ExpressNetSM   available  on  America  Online)  and  new  domestic  and
         international markets.

      -- Enhancements to customer  service and value  propositions for customers
         in a  number  of  areas.  The  Company  expanded  the  industry-leading
         Membership  MilesSM program through the launch of Membership  RewardsSM
         for  Cardmembers,  combining  rewards for  airlines,  hotels and retail
         establishments. The Company installed a new systems technology platform
         which is  intended to enable the  Company to  significantly  reduce the
         amount of time needed to develop and launch new  products.  The Company
         made progress in increasing  merchant  coverage of American  Express(R)
         Cards,  including  major  signings  of  important  new  merchants.   In
         addition,  AEFA  introduced  new  investment  products and services and
         formed several alliances with banks to provide  financial  planning and
         other products to customers of the banks.

                                       19
<PAGE>


      -- Significant  progress in implementing the second phase of reengineering
         to improve customer service, reduce cycle time and lower costs relative
         to other  companies  providing  similar  products and services.  Future
         annual savings from these efforts are expected to provide opportunities
         for  reinvestment  to strengthen  the  franchise and achieve  long-term
         financial targets. Key reengineering efforts included  consolidation of
         U.S. Card  operations  and the creation of single,  company-wide  staff
         functions and shared resource units.

      -- Sustained employee satisfaction levels on the annual,  worldwide Values
         Survey.  These results were attained  notwithstanding the restructuring
         and reengineering in many parts of the Company.

      The Committee also took into account  disappointing  financial  results at
American  Express  Bank, a decline in market  share in TRS' core Card  business,
lack of  productivity  growth  by  financial  advisors  at  AEFA,  TRS'  product
development  process that  remained  relatively  slow,  and the  Company's  cost
structure that remained relatively high.

      Overall,  the Company made good progress in 1995 to implement its strategy
for reestablishing American Express as a growth company and achieving its vision
of becoming the world's most respected service brand. Mr. Golub,  along with the
Office  of the  Chief  Executive  and  other  top  management,  led the  further
implementation of the corporate brand strategy first articulated in 1994 and the
transition  to  a  "one  Company"   structure  with  business  units  served  by
company-wide staff functions. In recognition of these achievements,  Mr. Golub's
1995 incentive award was 1.55 times the target value established for such award.

        In February 1995 the  Committee  granted Mr. Golub  long-term  incentive
awards. The awards consisted of a ten-year nonqualified stock option to purchase
200,000  common  shares  at fair  market  value at the date of grant and a PG-VI
award with a grant value of  $1,000,000.  The stock option  becomes  exercisable
over three  years.  The PG-VI award earns value as  described on pages 25-26 and
vests and is payable after three years.  These awards were  consistent  with the
award reference points established by the Committee as described above.

      The  three-year  performance  period for  Performance  Grant-IV  ("PG-IV")
awards  granted in May 1993 ended in December 1995. As described on page 22, the
Committee amended the original PG-IV award to create two awards, one relating to
the 1993  performance  period and the other relating to the 1994-95  performance
period,  to meet the  requirements  of the  Million  Dollar Cap.  The  Committee
certified  the  results  against  the  earnings  and ROE goals of the awards and
approved  a total  payout of  $2,603,660  for Mr.  Golub.  The  payout  reflects
adjustments  to take into  account  unusual  events,  including  the spin-off of
Lehman Brothers Holdings Inc.  ("Lehman"),  gains and losses from  dispositions,
accounting changes and restructuring results.

                                            COMPENSATION AND BENEFITS COMMITTEE

                                            Frank P. Popoff, Chairman
                                            Anne L. Armstrong
                                            Edwin L. Artzt
                                            F. Ross Johnson
                                            Vernon E. Jordan Jr.

                                       20
<PAGE>

<TABLE>
      The following table shows,  for the fiscal years ending December 31, 1995,
1994 and 1993,  the cash and other  compensation  paid or  accrued  and  certain
long-term awards made to the named executives for services in all capacities.


<CAPTION>
                           SUMMARY COMPENSATION TABLE

                                   ANNUAL COMPENSATION                LONG-TERM COMPENSATION
                              ------------------------------     ---------------------------------
                                                                       AWARDS(4)         PAYOUTS
                                                                 ---------------------  ----------
                                                        OTHER    RESTRICTED             LONG-TERM
 NAME AND PRINCIPAL                                    ANNUAL      STOCK     OPTIONS/   INCENTIVE   ALL OTHER
     POSITION AT                                      COMPENSA-    AWARDS      SARS      PAYOUTS    COMPENSA-
  DECEMBER 31, 1995    YEAR    SALARY($) BONUS($)(2)  TION($)(3)   ($)(5)   (# SHARES)    ($)(6)    TION($)(7)
  ----------------     ----    --------  ----------   ---------- ----------   --------  ----------  ----------
<S>                    <C>     <C>       <C>           <C>       <C>          <C>       <C>          <C>     
H. Golub.............  1995    $876,923  $1,860,000    $250,017           0   200,000   $2,603,660   $378,344
Chairman and Chief     1994     800,000   2,040,000     236,729           0   228,093    1,799,872    167,474
Executive Officer      1993     776,923   1,850,000     106,086  $3,390,000   456,166      907,842    228,822
                                         
K.I. Chenault........  1995     532,692     930,000     202,986     680,000   110,000    1,545,909    177,399
Vice Chairman          1994     475,000     785,000          --     442,498    79,829    1,008,132     69,643
                       1993     443,269     625,000          --     475,000    79,829       84,752     44,718
                                         
G.L. Farr............  1995(1)  359,615     930,000     137,620   1,728,150   160,000      520,741    962,503
Vice Chairman          1994          --          --          --          --        --           --         --
                       1993          --          --          --          --        --           --         --
                                         
J.S. Linen...........  1995     550,000     605,000     192,995           0    50,000    1,432,015    421,068
Vice Chairman          1994     550,000     850,000     190,733           0    62,723    1,360,226    142,879
                       1993     550,000     660,000      55,307     197,750    62,723      393,870    181,846
                                         
D.R. Hubers..........  1995     421,154     650,000      55,119           0    70,000    1,174,027    149,787
President and Chief    1994     400,000     660,000          --           0    79,829      705,175     79,823
Executive Officer-     1993     346,923     450,000          --     468,272    49,037      261,126     65,964
American Express                       
Financial Corporation
</TABLE>
- -------------
(1)   Reflects  compensation  starting May 1, 1995,  the date Mr. Farr commenced
      employment with the Company.

(2)   1995 bonuses were paid pursuant to 1995 incentive awards described on page
      17.

(3)   Amounts  reported  in this  column  for 1995  reflect  perquisites,  other
      personal  benefits  and  amounts  reimbursed  for the  payment  of  taxes.
      Included is the cost to the Company of the following: for Mr. Golub, local
      travel  allowance  of $71,261  (plus  $58,304  for the  payment of related
      taxes) and personal travel expenses of $82,097;  for Mr.  Chenault,  local
      travel  allowance  of $84,661  (plus  $71,684  for the  payment of related
      taxes);  for Mr. Farr, local travel allowance of $56,441 (plus $46,179 for
      the payment of related taxes);  for Mr. Linen,  local travel  allowance of
      $84,661  (plus  $71,684  for the  payment of related  taxes);  and for Mr.
      Hubers,  flexible  perquisite  allowance  of $35,000 and  personal  travel
      expenses of $16,243.

(4)   Stock-based  awards  issued  under the 1979 and 1989  Long-Term  Incentive
      Plans and  outstanding  prior to the Lehman  spin-off were adjusted in May
      1994 by a factor of approximately 1.1404 to preserve the economic value of
      the awards.  The numbers of shares  underlying grants of restricted stock,

                                       21
<PAGE>


      stock  options and the exercise  prices of stock  options are shown in the
      tables on pages 21 through 24 as adjusted for the spin-off.

(5)   Restricted stock awards are valued in the table above at their fair market
      value based on the per share closing price of the Company's  common shares
      on the New York  Stock  Exchange  on the date of grant.  Restricted  stock
      holdings as of December  31, 1995 and their fair market value based on the
      per share closing price of $41.375 on December 29, 1995 were as follows:

                                           NUMBER OF              VALUE ON
             NAME                       RESTRICTED SHARES     DECEMBER 31, 1995
             -----                       ---------------      ----------------
         H. Golub....................          97,505              $4,034,269
         K.I. Chenault...............          62,765               2,596,902
         G.L. Farr...................          50,000               2,068,750
         J.S. Linen..................          42,195               1,745,818
         D.R. Hubers.................          20,755                 858,738

      Dividends  are payable on the  restricted  shares to the extent and on the
      same date as  dividends  are paid on Company  common  shares.  In 1993 Mr.
      Golub was awarded  114,041  shares of restricted  stock which provided for
      vesting in equal  installments on the first four anniversaries of the date
      of grant.  In 1995 Mr. Farr was awarded 50,000 shares of restricted  stock
      which  provided  for  vesting  in  equal  installments  on the  first  two
      anniversaries of the date of grant.

(6)   Includes  payouts of a PG-IV award  granted to Mr. Farr when he joined the
      Company in May 1995 and PG-IV awards amended in May 1994 ("Amended  PG-IV"
      awards) originally granted to the other named executives in May 1993. Each
      PG-IV award consisted of two components. Sixty percent of the target value
      of each PG-IV  award was  allocated  to a Financial  Incentive  component,
      which was valued based on cumulative earnings and return on equity targets
      for  the  business  segments  of the  Company  or  for  the  Company  on a
      consolidated  basis for the period  January 1993 to December  1995.  Forty
      percent was allocated to Stock Incentive Units, which were valued based on
      the  Company's  average  share price  during the 60 trading  days prior to
      February 26, 1996.

                                       22
<PAGE>


      PG-IV  awards  granted to the named  executives  other than Mr.  Farr were
      split in 1994 into two awards in order to satisfy the Company's  policy of
      excluding  compensation  from the Million  Dollar Cap where the  Company's
      compensation  objectives  would still be met. The first award  covered the
      1993  performance   period  and  the  second  award  covered  the  1994-95
      performance  period.  The value of the PG-IV awards and the Amended  PG-IV
      awards was adjusted by the Committee to take into account  unusual events,
      including  the  Lehman  spin-off,  gains  and  losses  from  dispositions,
      accounting   changes  and   restructuring   activities,   and   additional
      adjustments were made for Mr. Chenault and one other executive  officer to
      take into account contributions to AEQL and reengineering results.

(7)   Amounts  reported  under "All  Other  Compensation"  for  1995 include the
      dollar value of the following:
<TABLE>
<CAPTION>
                                                      EMPLOYER
                                                    CONTRIBUTIONS
                                                        UNDER         ABOVE-MARKET                    PAYMENTS IN
                                     PAYMENTS       PROFIT SHARING,    EARNINGS ON    VALUE OF      CONNECTION WITH
                                   UNDER CAPITAL      SAVINGS AND       DEFERRED     SPLIT-DOLLAR    COMMENCEMENT
         NAME                    PARTNERS I AND II   RELATED PLANS    COMPENSATION  LIFE INSURANCE   OF EMPLOYMENT
         -----                   -----------------   --------------  -------------  --------------   --------------
<S>                                   <C>               <C>              <C>            <C>             <C>        
      H. Golub.................       $225,494          $27,373          $58,507        $66,970               --
      K.I. Chenault............        126,566           28,432              825         21,576               --
      G.L. Farr................            -0-              -0-              -0-         62,503         $900,000
      J.S. Linen...............        348,423           22,808           17,603         32,234               --
      D.R. Hubers..............         84,378           23,971            6,779         34,609               --
</TABLE>

      Capital  Partners  I and  Capital  Partners  II are  limited  partnerships
      established  by Lehman in 1985 and 1988,  respectively.  Pursuant to these
      partnerships,  senior officers were offered the opportunity to invest in a
      portfolio of high risk investments.  An affiliate of Lehman is the general
      partner  and  invested  most of the capital of the  partnerships.  Amounts
      reported reflect income  distributions  and  distributions  related to the
      liquidation of assets.

      The amount shown for Mr. Farr in the column  "Payments in Connection  with
      Commencement  of  Employment"  includes  a hiring  bonus  and an amount to
      replace  certain  compensation  opportunities  lost  upon  termination  of
      employment with his previous employer.  See "Board Compensation  Committee
      Report on Executive Compensation--Executive Officer Compensation for 1995"
      above.
      
<TABLE>
      The  following  table  contains   information   concerning  the  grant  of
nonqualified  stock options in tandem with stock  appreciation  rights (SARs) in
1995 to the named executives:

                            OPTION/SAR GRANTS IN 1995


<CAPTION>
                                                   INDIVIDUAL GRANTS (1)
                                 ----------------------------------------------------------
                                   NUMBER OF    % OF TOTAL                                                                 
                                  SECURITIES  OPTIONS/SARS
                                  UNDERLYING   GRANTED TO                                       GRANT DATE
                                 OPTIONS/SARS   EMPLOYEES    EXERCISE PRICE                       PRESENT
    NAME                          GRANTED (#)    IN 1995         ($/SH)      EXPIRATION DATE    VALUE ($)(2)
    ----                         ------------  ------------  -------------   --------------     -----------
<S>                                  <C>            <C>        <C>              <C>             <C>       
H. Golub......................       200,000        3.4%       $34.000          2/27/05         $2,146,000
K.I. Chenault.................       110,000        1.9         34.000          2/27/05          1,180,300
G.L. Farr.....................       160,000        2.7         34.563           5/1/05          1,649,600
J.S. Linen....................        50,000        0.8         34.000          2/27/05            536,500
D.R. Hubers...................        70,000        1.2         34.000          2/27/05            751,100
</TABLE>
- -------------
(1)   Stock  options were granted in February 1995 to Messrs.  Golub,  Chenault,
      Linen and Hubers and in May 1995 to Mr. Farr.  Options become  exercisable
      in cumulative annual installments of 33 1/3% per year on each of the first
      three  anniversaries  of the grant date.  These  options  were  granted in
      tandem  with  SARs.   SARs  can  be   exercised   only  in  very   limited
      circumstances,  such as when  the  option  is about  to  expire,  when the
      participant  retires,  or, for executive officers,  when the related stock
      option becomes fully exercisable and then only to the extent of 50% of the

                                       23
<PAGE>


      underlying  shares.  Upon exercise of an SAR, the holder may receive cash,
      common  shares  or other  consideration  equal  in  value  to (or,  at the
      discretion  of the  Committee,  less  than the  value  of) the  difference
      between the option price and the fair market value of the Company's common
      shares, and the appropriate  portion or all of the related stock option is
      then  cancelled.  Upon  termination  or exercise of any stock option,  any
      tandem SAR automatically terminates.

(2)   These  values were  calculated  as of the  respective  grant dates using a
      variation  of the  Black-Scholes  option  pricing  model.  The  model is a
      complicated  mathematical formula premised on immediate exercisability and
      transferability  of the options,  which are not features of the  Company's
      options  granted to  executive  officers and other  employees.  The values
      shown are theoretical and do not necessarily reflect the actual values the
      recipients  may  eventually  realize.  Any actual  value to the officer or
      other  employee will depend on the extent to which the market value of the
      Company's  common shares at a future date exceeds the exercise  price.  In
      addition to the stock prices at grant and the exercise  prices,  which are
      identical, and the ten-year term of each option, the following assumptions
      for modeling were used to calculate  the values shown for options  granted
      in February and May 1995, respectively: expected dividend yield (3.59% and
      3.49%-- the historic  average yield for the most recent 60 months prior to
      the grant dates),  expected stock price  volatility  (.2623 and .2436--the
      most recent  volatility  for the  month-end  stock prices of the Company's
      common shares for the 60 months prior to the grant  dates),  and risk-free
      rate of return  (7.74%  and  7.24%--  equal to the yield on a  zero-coupon
      ten-year  bond  on the  option  grant  dates).  The  assumptions  and  the
      calculations used for the model were provided by an independent consulting
      firm.

      The  following  table  sets  forth  information  for the named  executives
regarding the exercise of stock options and/or SARs during 1995 and  unexercised
options and SARs held as of the end of 1995:

<TABLE>
                   AGGREGATED OPTION/SAR EXERCISES IN 1995 AND

                         YEAR-END 1995 OPTION/SAR VALUES


<CAPTION>
                                                      NUMBER OF SECURITIES         VALUE OF UNEXERCISED
                                                            UNDERLYING                 IN-THE-MONEY
                                                    UNEXERCISED OPTIONS/SARS           OPTIONS/SARS
                                                      AT DECEMBER 31, 1995        AT DECEMBER 31, 1995(1)
                                                     ------------------------   ---------------------------
                             SHARES
                            ACQUIRED      VALUE
                           ON EXERCISE   REALIZED    EXERCISABLE UNEXERCISABLE   EXERCISABLE  UNEXERCISABLE
    NAME                       (#)          ($)          (#)          (#)            ($)           ($)
    -----                   ---------     -------    ----------  ------------    -----------  ------------
<S>                          <C>        <C>            <C>           <C>         <C>            <C>       
H. Golub.................    161,939    $2,303,267     730,815       504,112     $12,845,616    $6,340,943
K.I. Chenault............      5,702        86,220     307,454       189,831       5,137,034     2,035,643
G.L. Farr................          0             0           0       160,000               0     1,089,920
J.S. Linen...............     41,055       630,789     380,898       112,724       6,446,220     1,364,327
D.R. Hubers..............     30,335       497,404     130,004       139,567       2,047,585     1,570,231
</TABLE>
- -------------
(1)   Based on the $41.375 closing  price of the  Company's common shares on the
      New York Stock Exchange on December 29, 1995.

                                       24
<PAGE>

<TABLE>
      The  following  table sets   forth   information  concerning  the grant of
long-term  incentive  plan  awards in 1995 to the named executives:


                   LONG-TERM INCENTIVE PLANS -- AWARDS IN 1995

<CAPTION>

                                                                            ESTIMATED FUTURE PAYOUTS
                                                                    UNDER NON-STOCK PRICE-BASED COMPONENT(1)
                                                                     --------------------------------------
                               DOLLAR VALUE($)/         PERFORMANCE
   NAME                       NUMBER OF UNITS(1)          PERIOD    THRESHOLD ($) TARGET ($)    MAXIMUM ($)
   -----                       -----------------        -----------  -----------   ---------   ------------
<S>                    <C>                                <C>          <C>          <C>         <C>
H. Golub.........PG-VI $600,000  Financial Incentive      1995-97      $450,000     $900,000    $2,700,000
                       13,109    Stock Incentive Units    1995-97            --           --            --
- -----------------------------------------------------------------------------------------------------------
K.I. Chenault....PG-VI $360,000  Financial Incentive      1995-97       270,000      540,000     1,620,000
                       7,865     Stock Incentive Units    1995-97            --           --            --
- -----------------------------------------------------------------------------------------------------------
G.L. Farr........PG-VI $360,000  Financial Incentive      1995-97       270,000      540,000     1,620,000
                       7,865     Stock Incentive Units    1995-97            --           --            --
                  PG-V $240,000  Financial Incentive      1994-96       120,000      240,000       720,000
                       5,155     Stock Incentive Units    1994-96            --           --            --
                 PG-IV $120,000  Financial Incentive      1993-95        60,000      120,000       360,000
                       3,271     Stock Incentive Units    1993-95            --           --            --
- -----------------------------------------------------------------------------------------------------------
J.S. Linen.......PG-VI $285,000  Financial Incentive      1995-97       213,750      427,500     1,282,500
                       6,227     Stock Incentive Units    1995-97            --           --            --
- -----------------------------------------------------------------------------------------------------------
D.R. Hubers......PG-VI $285,000  Financial Incentive      1995-97       213,750      427,500     1,282,500
                       6,227     Stock Incentive Units    1995-97            --           --            --
- -----------------------------------------------------------------------------------------------------------
</TABLE>
(1)   Reflects PG-VI awards granted to the named  executives in February and May
      1995 for the  January  1995 to  December  1997  performance  period.  Also
      reflects a PG-IV award and Performance  Grant-V  ("PG-V") award granted in
      May 1995 to Mr.  Farr for the January  1993 to  December  1995 and January
      1994 to December 1996 performance periods,  respectively. Mr. Farr's PG-IV
      award was paid out as described on page 22.

      Performance  Grant  awards  provide  competitive  compensation  to  retain
      participants  in the employment of the Company and  incentives  toward the
      achievement  of Company  and  business  unit goals that are  important  to
      shareholders.  Each  Performance  Grant award  contains the two components
      shown  in this  table,  Financial  Incentive  and  Stock  Incentive  Units
      components.  The Financial  Incentive  component  will earn value based on
      achievement of the cumulative earnings (or earnings per share) and average
      return on equity  targets  for a business  segment  of the  Company or the
      Company on a  consolidated  basis,  depending on whether the  executive is
      employed  by a business  unit or the  Company.  The  threshold,  target or
      maximum   amounts   may  be  earned  if   varying   combinations   of  the
      pre-established  cumulative  earnings  (or earnings per share) and average
      return on equity targets are met. The component will not earn value unless
      minimum  levels of these  performance  measures  are  achieved  during the
      performance period. Each Stock Incentive Unit will earn value equal to the
      average of the high and low sales prices of the  Company's  common  shares
      for the 60 trading days prior to the Committee's  meeting in February 1998

                                       25
<PAGE>


      for PG-VI  awards,  February  1997 for PG-V awards and  February  1996 for
      PG-IV  awards.  Minimum  performance  levels for  cumulative  earnings and
      return on equity are required for the Stock  Incentive  Units of the PG-VI
      awards  to have  any  value.  The  Committee  has the  discretion  to make
      adjustments  upward or downward  for Mr.  Farr's PG-IV and PG-V awards and
      downward only for executive officers' PG-VI awards to the sum of the value
      of both components  based on its assessment of Company,  business unit and
      individual performance.

      PG-VI awards granted to the Company's  executive  officers were structured
      to  satisfy   requirements  for   deductibility   of   "performance-based"
      compensation under the Million Dollar Cap.  Regulations  applicable to the
      Million Dollar Cap permit the value produced by these goals to be adjusted
      downward only. The threshold,  target and maximum estimated future payouts
      for the Financial Incentive component of each PG-VI award were established
      as  multiples  of the dollar  grant value of the  component to provide the
      Committee with  flexibility to adjust downward the values produced by both
      components of the award and still maintain the  deductibility of the award
      payments.  The final value of the awards (including downward  adjustments)
      will be  determined by the  Committee  based on its  assessment of factors
      such as Company,  business unit and individual performance for the 1995-97
      performance period.

PERFORMANCE GRAPH

      The graph on the following page compares the cumulative total  shareholder
return on the common  shares of the Company for the last five fiscal  years with
the cumulative total return on the S&P 500 Index and the S&P Financials over the
same period assuming the investment of $100 in the Company's common shares,  the
S&P 500 Index and the S&P  Financials on December 31, 1990 and the  reinvestment
of all dividends. On May 31, 1994 the Company distributed to shareholders all of
the common stock of Lehman owned by it as a special dividend. The graph accounts
for this  distribution  as though it were paid in cash and  reinvested in common
shares of the Company.

                                       26
<PAGE>


                 COMPARISON OF FIVE-YEAR CUMULATIVE TOTAL RETURN
                 AMONG AMERICAN EXPRESS COMPANY, S&P 500 INDEX,
                               AND S&P FINANCIALS

[The table below  contains  the data points used in the  Performance Graph which
appears in the printed Proxy Statement.]


Year-End
Data           1990      1991      1992      1993      1994      1995
- ----           ----      ----      ----      ----      ----      ----
American
Express      $100.00   $103.57   $129.88   $166.99    $187.73   $268.03

S&P 500
Index        $100.00   $130.34   $140.25   $154.32    $156.42   $214.99

S&P
Financials   $100.00   $150.55   $185.63   $206.11    $198.97   $306.16

                                       27
<PAGE>


PENSION BENEFITS

      The  Company   maintains  the  American   Express   Retirement  Plan  (the
"Retirement Plan"), which provides benefits for eligible employees. Through June
30, 1995 the Retirement  Plan was structured as a traditional,  defined  benefit
plan.  Effective July 1, 1995,  the present value of accrued  benefits under the
Retirement Plan was converted to a cash balance  formula.  In addition,  the IDS
Retirement Plan, another traditional defined benefit plan maintained by American
Express  Financial  Corporation,  was  merged  effective  July 1,  1995 into the
Retirement Plan and the benefits under the IDS plan were similarly converted.

      Under the cash  balance  formula,  each  participant  has an account,  for
record keeping purposes only, to which credits are allocated each payroll period
based upon a percentage (the "Applicable  Percentage") of the participant's base
salary plus bonus paid in the current pay period ("Pensionable  Earnings").  The
Applicable  Percentage  is  determined  by the age and years of  service  of the
participant  with the  Company and its  affiliates  as of the end of the current
calendar  year.  The following  table shows the  Applicable  Percentage  used to
determine credits at the age and years of service indicated.

                   SUM OF AGE PLUS
                   YEARS OF SERVICE        APPLICABLE PERCENTAGE
                   ----------------       ----------------------
                    Less than 35                    2.50%
                    35-44                           3.25
                    45-59                           4.25
                    60-74                           5.75
                    75-89                           8.00
                    90 or more                     10.00

      As of January 1, 1996 the sum of age plus  years of  service  for  Messrs.
Golub, Chenault, Farr, Linen and Hubers was 70, 60, 56, 80 and 85, respectively.

      In addition,  all balances in the  accounts of  participants  earn a fixed
rate of interest which is credited annually.  The interest rate for a particular
year is based on the average of the daily  five-year  U.S.  Treasury Note yields
for the previous  October 1 through  November 30. The minimum interest rate is 5
percent.  The maximum rate is 10 percent or the annual maximum interest rate set
by the U.S.  government for determining lump sum values,  whichever is less. For
July-December,  1995, the interest rate was 6.96% and for 1996 the interest rate
is 5.78%.

      At retirement or other  termination of employment,  an amount equal to the
vested balance then credited to the account is payable to the participant in the
form of an  immediate  or deferred  lump sum or annuity  for the entire  benefit
under the Plan.  Participants  may  choose a  separate  form of  payment  of the
portion  of  the  benefit   accrued  before  July  1,  1995  if  the  individual
participated  in the Retirement  Plan or the IDS Retirement  Plan before July 1,
1995.  Annuity payment options  available  before July 1, 1995 are available for
this portion of the benefit.

      The table below sets forth the estimated annual benefit payable to each of
the individuals named in the Summary Compensation Table as a single life annuity
at age 65 under  the  Retirement  Plan  and the  American  Express  Supplemental
Retirement Plan (the "Supplement Retirement Plan"). The Supplemental  Retirement

                                       28
<PAGE>


Plan  is an  unfunded,  non-qualified  deferred  compensation  arrangement  that
primarily  provides  benefits that cannot be payable under a qualified plan like
the Retirement Plan because of the maximum  limitations imposed on such plans by
the Code.  The  projections  contained  in the table are based on the  following
assumptions:  1) employment  until age 65 at base salaries in effect at December
31,  1995 with no  increase in salary,  2) annual  bonuses  equal to the average
bonus over the last five years (1991 through 1995) for Messrs.  Golub, Linen and
Chenault;  estimated  1996 bonus for Mr. Farr;  and the average of 1994 and 1995
bonuses for Mr. Hubers, 3) interest credits at the actual rates,  6.96% for 1995
and 5.78% for 1996, and the minimum rate of 5% for 1997 and later years,  and 4)
the  conversion to a straight life annuity at normal  retirement age based on an
interest rate of 7% and the 1983 Group Annuity Mortality table, which sets forth
generally accepted life expectancies.

      Prior to May 1, 1985 the Company  maintained  the American  Express Funded
Pension Plan (the "Funded Pension Plan"),  which was terminated  effective April
30, 1985.  In accordance  with  applicable  federal law, all benefits  under the
Funded Pension Plan accrued to the date of  termination  became fully vested and
nonforfeitable.  Paid-up  annuities were purchased from an insurance  company to
cover vested  accrued  benefits,  except for nominal  amounts of vested  accrued
benefits  distributed in cash. Messrs.  Linen and Chenault received past service
credit for the periods during which they were covered by the Funded Pension Plan
for purposes of  determining  the  Applicable  Percentage.  The table sets forth
separately the annual benefit payable by the insurance  company as a single life
annuity at age 65 to Messrs. Linen and Chenault.

<TABLE>
<CAPTION>
                                RETIREMENT PLAN AND              ANNUAL BENEFITS
                           SUPPLEMENTAL RETIREMENT PLAN            PAYABLE BY
EXECUTIVE OFFICER            ESTIMATED ANNUAL BENEFITS          INSURANCE COMPANY      TOTAL ANNUAL BENEFITS
- ---------------             ---------------------------        ------------------       ------------------
<S>                                   <C>                              <C>                     <C>     
H. Golub...................           $ 360,258                            $0                  $360,258
K.I. Chenault..............             373,069                         5,747                   378,816
G. L. Farr.................              81,018                             0                    81,018
J.S. Linen.................             634,375                        65,508                   699,883
D.R. Hubers................             260,586                             0                   260,586
</TABLE>

      At the time of Mr. Golub's  employment by the Company in 1983, the Company
entered  into  a  separate   unfunded,   non-qualified   deferred   compensation
arrangement with him. Under this arrangement,  at the time of his retirement the
Company will calculate the annual pension  benefits that would have been payable
to  him  had  he  commenced   participation  in  the  Retirement  Plan  and  the
Supplemental  Retirement  Plan  effective  November  1,  1978.  The  arrangement
includes an additional  five years of service above his actual  service with the
Company (five years) and American Express Financial Corporation (seven years) in
order to compensate him for benefits he forfeited on termination of his previous
employment.  For purposes of this  arrangement  Mr. Golub's opening cash balance
account value and the ongoing  Applicable  Percentage were calculated based upon
an additional five years of service. The Company will pay to Mr. Golub an amount
on an unfunded  basis to the extent of any difference  between such  calculation
and amounts he is eligible to receive under the Retirement Plan and Supplemental
Retirement Plan based on his actual years of service under these Plans.

                                       29
<PAGE>


      The  Committee  approved an unfunded,  non-qualified  arrangement  for Mr.
Linen,  who in 1990  transferred at the request of the Company from his position
at TRS to a position at a predecessor of Lehman. During 1992, Mr. Linen returned
to TRS at the Company's request.  The arrangement provides that the total of the
value of the  pension  benefits to which he would be entitled at the time of his
retirement,  plus the value of his base  salary and cash bonus  received  during
such  employment,  would  not be  lower  than  would  have  been the case had he
remained  in his  prior  position  at TRS.  The  Committee  has  retained  broad
discretion  in  the  methodology  for  determining  the  respective  values  for
comparisons and in making any equitable  adjustments  deemed  necessary to carry
out the intent of the arrangement.

      In 1995 the Committee approved an unfunded,  non-qualified arrangement for
Mr. Farr.  The  arrangement  provides for an additional  service  credit of five
years upon the  completion of five years of actual  service.  At the end of five
years of  service,  eligibility  for pension  benefits  and the value of pension
benefits will be determined using a hire date five years prior to actual date of
hire.  The Company  will pay to Mr.  Farr an amount on an unfunded  basis to the
extent of any difference  between such calculation and amounts he is eligible to
receive under the Retirement Plan and Supplemental  Retirement Plan based on his
actual years of service under these plans.

SEVERANCE AND CHANGE IN CONTROL ARRANGEMENTS

      During 1993 the  Committee  and the Board of  Directors  adopted a uniform
policy for severance arrangements applicable to senior management (including the
named  executives) of the Company,  effective  January 1, 1994. In addition,  in
1994 the  Committee  and the Board adopted  certain  arrangements  applicable to
senior  management and other  employees that would be effective upon a change in
control of the Company.

      Under the severance policy,  in the event that the Company  terminates the
employment  of   participating   officers  for  reasons   generally  other  than
misconduct,  or in the event of a termination by mutual  agreement,  the officer
would be entitled to receive  severance  payments in installments  over a period
not to exceed two years, subject to the execution of an agreement and compliance
with  certain  restrictive  covenants,  including  a covenant  not to compete or
solicit  customers  or  employees,  a  nondisclosure  covenant  and a release of
claims.  If  the  officer  does  not  comply  with  these  covenants   following
termination of employment,  severance  payments will be subject to forfeiture or
recovery by the Company. For each named executive,  the amount of severance will
equal two years' base salary at the then  current  rate and two times the amount
of bonus earned by the executive for the prior year.

      Senior management of the Company, including the named executives, would be
entitled  to receive  the same  amount of  severance  in a lump sum  (subject to
compliance with certain of the above covenants) if, within two years following a
change in control of the Company,  the officer is  terminated by the Company for
reasons generally other than willful misconduct or conviction of a felony or the
officer  resigns  for good reason (the  "Termination  Conditions").  Good reason
means certain reductions in base salary, certain relocations,  the assignment of
duties  materially  inconsistent with the duties prior to the change in control,
or a  significant  reduction  in the  officer's  position.  A change in  control
includes the  acquisition of beneficial  ownership by certain  persons of 25% or

                                       30
<PAGE>


more of the Company's common shares or all outstanding  voting securities of the
Company, the current Board members of the Company cease to constitute a majority
thereof (except that any new Board member approved by at least a majority of the
current Board is considered to be a member of the current Board), or approval by
the Company's shareholders of certain reorganizations,  mergers, consolidations,
liquidations or sales of all or substantially all of the Company's assets.

      If either of the Termination Conditions is met, senior officers, including
the named executives,  would also receive a pro rata bonus for the year in which
the  officer is  terminated,  based on the  average of the  bonuses  paid to the
officer for the two years prior to a change in control.  The Company  would also
transfer to the officers the policies  under the Company's  Key  Executive  Life
Insurance  Plan,  which currently  provides  coverage equal to four times annual
base salary up to a maximum of $1,500,000. Upon a change in control, the Company
would fully fund accrued  benefits under the Company's  Supplemental  Retirement
Plan with a lump sum  contribution to a trust. If a termination  described above
occurs within one year  following a change in control,  such  officers  would be
entitled to an additional  benefit  under the  Supplemental  Retirement  Plan as
though they had been credited  with an  additional  two years of service and age
under  the  American  Express  Retirement  Plan  (or one year of  credit  if the
termination  occurs  between one and two years  following a change in  control).
Upon a change in control,  participants in the Company's  deferred  compensation
plans,  including the Pay for  Performance  Deferral  Program,  would receive an
additional  credit to their accounts of an amount equal to two years of interest
based on the rate for the year  prior to the  change in  control  and a lump sum
payment of their balances in these plans.  Upon a change in control  outstanding
stock options and  restricted  stock awards issued under the Company's  1979 and
1989 Long-Term Incentive Plans (other than certain options issued outside of the
U.S.) would  immediately  vest. If either of the Termination  Conditions is met,
outstanding  Performance Grant awards under the 1989 Plan would immediately vest
and a pro rata amount would be paid based on an award period  ending on the date
of termination of employment.  Generally,  to the extent  necessary to avoid the
disallowance  of the  deductibility  of payments or benefits  under the plans or
programs  described above,  such payments or benefits will be reduced to a level
such that they will not  constitute  parachute  payments  within the  meaning of
Section 280G of the Code.

                     CERTAIN TRANSACTIONS AND OTHER MATTERS

      In the ordinary course of business,  the Company and its subsidiaries from
time to time  engage  in  transactions  with  other  corporations  or  financial
institutions  whose  officers  or  directors  are  directors  or officers of the
Company or a  subsidiary.  Transactions  with such  corporations  and  financial
institutions  are  conducted  on an  arm's-length  basis and may not come to the
attention  of  the  directors  or  officers  of  the  Company  or of  the  other
corporations or financial institutions involved.

      From time to time  executive  officers  and  directors  of the Company and
their  associates may be indebted to certain  subsidiaries  of the Company under
lending  arrangements  offered by those subsidiaries to the public. For example,
such  persons may during the past year have been  indebted  to American  Express
Centurion Bank for balances on the Optima Card and may be similarly  indebted to
other  subsidiaries  of the Company  during 1996.  Such  indebtedness  is in the
ordinary course of the Company's  business,  is substantially on the same terms,
including  interest  rates,  as those  prevailing  at the  time  for  comparable

                                       31
<PAGE>


transactions with other persons, and does not involve a more than normal risk of
collectibility or present other features unfavorable to the Company. The Company
and its  subsidiaries  and affiliates,  in the ordinary course of business,  may
have  individuals  in their  employ who are  related to  executive  officers  or
directors of the Company.  These  individuals are compensated  commensurate with
their duties. In addition, such executive officers, directors and associates may
engage in transactions in the ordinary course of business  involving other goods
and  services  provided  by the Company  and its  subsidiaries,  such as travel,
insurance  and  investment  services,  on terms  similar  to those  extended  to
employees of the Company generally.

      In the  ordinary  course of  business,  the Company  and its  subsidiaries
maintain  various  arm's-length   relationships  with  Berkshire  Hathaway  Inc.
("Berkshire"),  FMR Corp.  or  companies in which they have  substantial  equity
positions,  including the relationships described below. Some of these companies
are service establishments that accept the American Express Card for charges for
goods and  services  and pay TRS fees  when the Card is used and may enter  into
joint marketing  arrangements from time to time. TRS provides Corporate Card and
travel services to, and sells American  Express(R)  Travelers Cheques through, a
number of these  companies and receives fees and  commissions for these products
and services.  A company in which Berkshire has a substantial equity position is
a participating airline in TRS' Membership Rewards program and receives payments
from TRS in connection with such participation. The Company and its subsidiaries
also  engage  in  banking,  finance,  advisory,  securities  brokerage  or other
commercial  transactions  with  companies in which  Berkshire  has a substantial
equity position and pay or receive fees in connection with these transactions.

      In 1995 the Company sold put options on its common shares,  including 2.55
million  options with a weighted  average strike price of $38.91 per share which
were sold to a firm in which Berkshire has a substantial  equity  position.  The
Company  received  premium  payments  of $4.71  million  for these  options.  In
addition,  during 1995 the Company  purchased  an  aggregate  1.6 million of its
common  shares at an average per share price of $39.71  pursuant to the exercise
of put options previously sold to such firm.  Further, in early 1996 the Company
entered  into a  transaction  with such firm in order to hedge a portion  of its
position  in shares of First Data  Corporation  common  stock.  Pursuant to this
transaction, the Company purchased 2,530,000 put options with a weighted average
strike price of $66.36 and sold 2,530,000  call options with a weighted  average
strike  price  of  $70.34.  The  Company  paid a net  premium  of  approximately
$3,300,000 in connection with this transaction.

      During  1995,  in  connection  with its  ongoing  program of  repurchasing
Company shares,  the Company  purchased a total of 180,000 Company common shares
from Fidelity Capital  Markets,  a subsidiary of FMR. The average price paid per
share was $39.09,  reflecting the  prevailing  open market prices at the time of
purchase. The Company also paid a brokerage commission of four cents per share.

      In 1983 the shareholders of the Company approved the adoption of the Stock
Purchase  Assistance  Plan ("SPAP") with the purpose of  encouraging  members of
senior  management  to  increase  their  proprietary   interest  in  the  future
performance of the Company by providing full recourse loans to key employees for
exercising stock options (and/or for paying any taxes in respect thereof) or for

                                       32
<PAGE>


buying  Company  common  shares at fair market  value from the Company or in the
open market. The SPAP is administered by the Compensation and Benefits Committee
or its  delegate.  The  maximum  aggregate  borrowing  authority  under  SPAP is
presently  $30  million.  Under  the  terms  of  SPAP,  eligible  key  employees
(approximately  175 persons,  including those named in the Summary  Compensation
Table on page 21) may borrow a maximum of 300 percent of their respective annual
base salaries,  provided that such persons furnish  sufficient  collateral under
guidelines established from time to time by the Committee (presently 100 percent
of the  amount of the loan on the date of  grant).  Such  loans  currently  have
five-year maturities,  bear interest payable quarterly at a variable rate of two
percentage  points  below the prime rate of a major New York City bank,  and are
payable in full upon the occurrence of certain events,  including termination of
employment.  Based on the current  prime rate,  such loans bear  interest at the
rate of 6.25  percent  per annum.  During  1995  Messrs.  Linen and Hubers had a
maximum amount outstanding under SPAP of $479,008 and $205,318, respectively. As
of March 4, 1996 Mr. Hubers' indebtedness was the same, and Mr. Linen had repaid
his loan in full. For all executive  officers as a group, the maximum  aggregate
amount outstanding during 1995 under SPAP was $3,146,977.92,  and as of March 4,
1996 the aggregate amount outstanding was $1,764,449.

      Two purported  shareholder  derivative  actions,  now  consolidated,  were
brought in October 1990 in New York State  Supreme  Court,  and three  purported
derivative actions, also consolidated,  were brought in early 1991 in the United
States  District Court for the Southern  District of New York against all of the
then current directors, certain former directors and certain former officers and
employees of the Company.  The consolidated  state court complaint  alleges that
the defendants breached their duty of care in managing the Company,  purportedly
resulting in losses and in the  Company's  payment of $8 million in July 1989 to
certain  charities  agreed to by the Company and Edmond J. Safra.  Plaintiffs in
the state court action seek a declaratory  judgment,  unspecified  money damages
and an accounting.  The federal actions were dismissed in December 1993, and the
dismissal was upheld by the Second  Circuit  Court of Appeals in November  1994.
Plaintiffs  in the federal  action  subsequently  commenced  another state court
action raising the same allegations as the consolidated state court complaint.

      A purported shareholder  derivative action was brought in June 1991 in the
United States  District  Court for the Eastern  District of New York against the
then  current  directors  of the  Company.  In  January  1992  this  action  was
transferred  to the United  States  District  Court for the Central  District of
California for  coordinated or consolidated  proceedings  with all other federal
actions related to First Capital Holdings Corp.  ("FCH").  The complaint alleges
that the Board of Directors should have required Lehman to divest its investment
in FCH and to write down its  investment  sooner.  In  addition,  the  complaint
alleges  that the failure to act  constituted  a waste of  corporate  assets and
caused  damage to the  Company's  reputation.  The  complaint  seeks a  judgment
declaring that the directors named as defendants breached their fiduciary duties
and duties of loyalty and requiring  the  defendants to pay money damages to the
Company  and remit their  compensation  for the periods in which the duties were
breached, attorneys' fees and costs and other relief.

      The Company contests the allegations made in the above actions.

                                       33
<PAGE>


                              SELECTION OF AUDITORS

      The Board of Directors  recommends to the shareholders  their ratification
of its  selection  of Ernst & Young  LLP,  independent  auditors,  to audit  the
accounts of the Company and its subsidiaries for 1996. The following  resolution
will be offered at the shareholders' meeting:

      RESOLVED,  that the appointment by the Board of Directors of Ernst & Young
LLP,  independent  auditors,  to  audit  the  accounts  of the  Company  and its
subsidiaries for 1996 is ratified and approved.

      In the event the shareholders fail to ratify the appointment, the Board of
Directors  will  consider  it a  direction  to  select  other  auditors  for the
subsequent year. Even if the selection is ratified,  the Board of Directors,  in
its discretion,  may direct the appointment of a new independent accounting firm
at any time during the year,  if the Board feels that such a change  would be in
the best interests of the Company and its shareholders.

      Ernst & Young LLP or a predecessor  firm has been serving as the Company's
independent  auditors since 1975. Ernst & Young LLP follows a policy of rotating
the partner in charge of the Company's  audit every seven years.  Other partners
and  non-partner  personnel  are rotated on a periodic  basis.  The Company paid
Ernst & Young LLP the sum of $9.9 million for the firm's 1995 annual examination
of the financial statements of the Company and its subsidiaries.

      A representative of Ernst & Young LLP will be present at the shareholders'
meeting with the  opportunity  to make a statement if he or she desires to do so
and will be available to respond to appropriate questions.

                 PROPOSAL TO APPROVE AMENDMENTS TO THE COMPANY'S
                          1989 LONG-TERM INCENTIVE PLAN

      In April  1989 the  Company's  shareholders  approved  the 1989  Long-Term
Incentive  Plan (the "1989 Plan") and  authorized 30 million shares for issuance
thereunder.  In April 1993 the shareholders  approved an additional 23.5 million
shares  for  issuance  under  the 1989  Plan.  In  addition,  in 1994 the  Board
increased the share reserve  under the 1989 Plan to reflect the  adjustments  to
awards  outstanding at the time of the Lehman  spin-off to preserve the economic
value of the outstanding  awards. As of March 4, 1996  approximately 7.8 million
shares remained available for issuance in connection with future grants.

      On February 26, 1996 the Board of Directors amended the 1989 Plan, subject
to shareholder approval, to:

      -- Authorize  23.7  million  additional  shares for future  awards.  These
         additional  shares  represent   approximately  4.9%  of  the  Company's
         outstanding  common shares as of the date of this Proxy Statement.  The
         Board of  Directors  believes  that this  additional  share  reserve is
         necessary to continue to provide competitive long-term incentive awards
         to key employees that are linked to the creation of shareholder value.

                                       34
<PAGE>


      -- Specify  performance  criteria and limits for certain  award grants and
         payouts.   These   amendments   are  intended  to  meet  the  technical
         requirements  of the Million  Dollar Cap and will enable the Company to
         continue to deduct for tax purposes  certain  compensation  paid to the
         Company's  chief  executive   officer  ("CEO")  and  the  four  highest
         compensated  executives other than the CEO named in the proxy statement
         (the "covered  executives").  The amendments are not intended to result
         in  compensation  above the level  that  would  otherwise  be  provided
         without the amendments.

      The full text of the 1989 Plan, with the proposed amendments,  is attached
to this Proxy  Statement as Exhibit A. The  principal  features of the 1989 Plan
and the  proposed  amendments  are  described  below,  but such  description  is
qualified  in its entirety by reference  to the text.  The  amendments  will not
become effective unless shareholder approval is obtained.

      As part of its previously  announced share repurchase program, the Company
currently  intends to continue its practice of minimizing the dilutive effect of
the 1989 Plan and other  stock-based  programs through the acquisition of shares
to offset share  issuances.  Since  September 1, 1994 the Company has  purchased
43.2 million common shares and is currently authorized to purchase an additional
16.8 million common shares.

1989 PLAN DESCRIPTION

      The primary  objective of the 1989 Plan is to advance the interests of the
Company and its  shareholders  by  providing  incentives  to key  employees  and
certain  other  individuals  who  perform  services  for  the  Company  and  its
affiliates ("Participants"), including those who contribute significantly to the
strategic and long-term performance objectives and growth of the Company and its
affiliates.

      The 1989 Plan is administered by the Compensation  and Benefits  Committee
of the Board of Directors (the "Committee"),  which is comprised  exclusively of
non-employee  directors.  The  1989  Plan  provides  for the  granting  of stock
options,  stock appreciation  rights,  restricted stock,  performance grants and
other awards deemed by the  Committee to be consistent  with the purposes of the
1989 Plan  (collectively  or individually,  "Awards").  Certain Awards under the
1989 Plan may be paid in cash, common shares,  other Company securities (such as
debentures,   preferred  stock,  warrants,   convertible  securities  and  other
securities issued by the Company or an affiliate  ("Other Company  Securities"))
or other  property as determined by the  Committee.  The Committee has exclusive
discretion  to select the  Participants  to whom  Awards  will be granted and to
determine  the  type,  size and  terms  of each  Award,  and to make  all  other
determinations  which it deems necessary or desirable in the  interpretation and
administration  of the 1989 Plan. The Committee has the authority to administer,
construe and interpret the 1989 Plan,  and its decisions are final,  binding and
conclusive.

      Common  shares and Other  Company  Securities  that are equity  securities
issued  under  the 1989  Plan  may be  newly  issued  shares,  treasury  shares,
reacquired  shares or any  combination  thereof.  Awards  denominated  solely in
common  shares  (such as  shares  of  restricted  stock or stock  options)  will
initially be counted against the plan maximum upon grant of the Award based upon
the  maximum  number  of common  shares  underlying  the  Award.  Other  Company
Securities that are convertible  into or exchangeable  for common shares will be
counted  against the maximum at the date of grant based upon the maximum  number
of common shares that may be issued upon  conversion or exchange.  Other Company
Securities that are equity  securities and not convertible  into or exchangeable
for common shares will be counted against the maximum at the date of grant based

                                       35
<PAGE>


on the number of shares issued. If any common shares or Other Company Securities
subject to repurchase or forfeiture  rights are  reacquired by the Company or if
any  Award  is  cancelled,   terminates,  expires  unexercised  or  is  paid  in
consideration other than common shares or Other Company  Securities,  the common
shares or Other Company Securities which were issued,  would otherwise have been
issuable, or which were otherwise underlying the Award will become available for
new Awards. In addition,  common shares or Other Company Securities  withheld by
or tendered to the Company in connection  with the payment of the exercise price
of an Award or the satisfaction of tax withholding obligations will be available
for issuance under new Awards.

AWARDS UNDER THE 1989 PLAN.

      STOCK OPTIONS. A stock option ("Option"),  which may be a non-qualified or
an incentive stock option, is the right to purchase a specified number of common
shares at a price ("Option Price") fixed by the Committee. The Option Price paid
to the  Company  may be no less  than the fair  market  value of the  underlying
common  shares  on the date of  grant.  As a  consequence  Options  benefit  the
Participant only when a rising stock price benefits all common shareholders.

      Options are not transferable  during the  Participant's  lifetime and will
generally  expire  not  later  than ten years  after the date on which  they are
granted.  Options become  exercisable at such times and in such  installments as
the Committee shall determine.  Payment of the Option Price must be made in full
at the time of exercise in cash,  by  tendering  to the  Company  common  shares
having a fair market value equal to the Option Price, or by other means that the
Committee deems appropriate.

      No Option may be exercised unless the holder has been, at all times during
the period from the date of grant  through the date of exercise,  employed by or
performing services for the Company or one if its affiliates,  provided that the
Committee  may  determine  that such  exercise  may be made for certain  periods
following the date on which a Participant ceases to be employed by or performing
services  for the  Company  or one of its  affiliates  by  reason of a period of
Related  Employment  (as defined in the 1989 Plan),  retirement,  disability  or
death.

      STOCK  APPRECIATION  RIGHTS.  A stock  appreciation  right  ("SAR") may be
granted  alone or in tandem with Options or other  Awards.  Upon  exercise of an
SAR, the holder must  surrender  the SAR and surrender  unexercised  any related
Option or other  Award,  and the holder  will  receive,  at the  election of the
Committee,  cash, common shares, Other Company Securities or other consideration
equal in value to (or,  in the  discretion  of the  Committee,  less  than)  the
difference  between the  exercise  price or Option  Price per share and the fair
market value per share on the last  business day preceding the date of exercise,
multiplied by the number of shares  subject to the SAR or Option or other Award.
A  Participant  to whom an Award of an  Option or SAR is made has no rights as a
shareholder  with  respect to any common  shares  issuable  pursuant to any such
Option or SAR until the date of issuance of a share  certificate  or the posting
of an uncertificated  book entry memo position on the records  maintained by the
Company's transfer agent and registrar, as the case may be, with respect to such
shares upon payment of the Option Price or settlement of the SAR.

                                       36
<PAGE>


      RESTRICTED  STOCK.  A restricted  stock Award is an award of common shares
which are  subject  to a  restriction  against  transfer  (except in the case of
death)  for a  restricted  period  specified  by the  Committee.  In the event a
Participant's employment with the Company and its affiliates terminates prior to
the end of the restricted period (except by reason of Related  Employment),  the
Company  has the option to cancel all or a portion of the  shares.  Prior to the
expiration of the restricted period, a Participant who has received a restricted
stock Award has the right to vote and to receive dividends on the shares subject
to the Award.

      PERFORMANCE GRANTS.  Performance grants ("Performance  Grants") are awards
whose  final  value,  if any,  is  determined  by the degree to which  specified
performance  objectives are achieved during a specified period,  subject to such
adjustments as the Committee may approve based on relevant factors.  Performance
objectives  are  established  by the Committee  and may be based upon  specified
Company,  business unit,  Participant and/or other performance  objectives.  The
Committee  may make  such  adjustments  in the  computation  of any  performance
measure as it deems  appropriate.  The maximum  value of an Award may be a fixed
dollar  amount,  an amount that varies from time to time based on the value of a
common share, or an amount that is determinable from other criteria specified by
the Committee.

Payment  under an Award may vest over a period of time after the final  value is
determined.

      Performance  Grants  may be  awarded  alone or in  conjunction  with other
Awards. The Committee will generally  determine the value of a Performance Grant
as soon as practicable after the end of the performance  period or may determine
value based upon a portion of the performance period upon earlier termination of
the Participant's  employment or performance of services  including by reason of
death, disability or retirement. The Committee may, however, determine the value
of the  Performance  Grant  and pay it out at any time  during  the  performance
period.

      The rights of a Participant in a Performance Grant are provisional and may
be  cancelled  or paid in  whole  or in  part  if the  Participant's  continuous
employment  with, or performance of services for, the Company and its affiliates
terminates  during the  performance  period,  except  termination by reason of a
period of Related Employment.

      Payment  of an  Award  such as a  Performance  Grant  may be made in cash,
common  shares,  Other  Company  Securities  or other  property or a combination
thereof  as  determined  by the  Committee.  Deferred  payments  may be  made in
installments  with a return  calculated  on the basis of one or more  investment
equivalents, as determined by the Committee in its discretion.

OTHER PROVISIONS

      Under the 1989  Plan,  if there is any  change in the  outstanding  common
shares by reason of any stock split, stock dividend, combination, subdivision or
exchange of shares, recapitalization,  merger, consolidation,  reorganization or
other  extraordinary or unusual event, the Committee may direct that appropriate
changes be made in the number or kind of securities that may be issued under the
1989  Plan and in the terms of  outstanding  Awards.  As  described  above,  the
Committee  adjusted  outstanding  Awards to preserve the  economic  value of the
Awards  following the spin-off of Lehman.  The  Committee has the  discretion to
make appropriate changes in some or all Awards,  consistent with the purposes of

                                       37
<PAGE>


the 1989 Plan, and under certain  circumstances  to make  appropriate  upward or
downward  adjustments  in Awards  (e.g.,  based upon job  changes  or  transfers
between units of the Company), without the consent of Award holders.

      Generally,  a Participant's rights under the 1989 Plan may not be assigned
or  transferred  (except  in the event of  death).  The  Committee  may permit a
Participant to pay taxes required to be withheld with respect to an Award in any
appropriate  manner,  including,  without  limitation,  by the  surrender to the
Company of common shares owned by such person.

      The  expenses of the 1989 Plan are borne by the Company and  participating
affiliates. Approximately 6,000 persons are eligible to receive Awards under the
1989 Plan. The 1989 Plan will terminate on April 23, 1999 unless extended for up
to an additional  five years by action of the Board of Directors of the Company.
The Board of Directors may amend the 1989 Plan for any purpose  consistent  with
the goals of the 1989 Plan, but no such amendment shall be effective  unless and
until the same is approved by  shareholders  of the Company where the absence of
shareholder approval would adversely affect the compliance of the 1989 Plan with
Rule 16b-3 under the Securities  Exchange Act of 1934 or other applicable law or
regulation.

THE PROPOSED AMENDMENTS

      ADDITIONAL SHARES.  Because of the limited number of remaining shares, the
Board  of  Directors  believes  it is  appropriate  at this  time  to  authorize
additional shares for future awards.  The 23.7 million shares for which approval
is sought  represent  approximately  4.9% of the  Company's  outstanding  common
shares as of the date of this Proxy  Statement.  The awards provided by the 1989
Plan are designed to align executive and shareholder interests and to enable the
Company to  attract,  motivate  and  retain  experienced  and  highly  qualified
individuals.

      MILLION DOLLAR CAP. As described on page 16 of this Proxy  Statement,  the
Million Dollar Cap limits the Company's tax deduction to $1 million per year for
certain  compensation  paid to each of the Company's  covered  executives.  This
limitation does not apply to "performance-based  compensation." Options and SARs
may qualify as performance-based  compensation if shareholders approve a maximum
limit on the number of shares  underlying such awards that may be granted to any
Participant   over  a   specified   period.   Other   Awards   may   qualify  as
performance-based  compensation  if  payment  under  such  Awards is made (i) on
account  of  the  achievement  of  one  or  more  objective   performance  goals
established by a compensation  committee  consisting  exclusively of two or more
outside  directors  (such as the  Committee),  (ii)  pursuant  to certain  terms
approved by shareholders, including the maximum amount payable to any individual
and performance  goals to be used, and (iii) following  certification  by such a
compensation  committee that the performance goals and other material conditions
precedent to payment have been satisfied.  Consistent with the Company's  policy
described on page 16, from time to time the Committee may grant Awards under the
1989 Plan which do not qualify as performance-based  compensation, in which case
the compensation paid under these Awards is subject to the Million Dollar Cap.

                                       38
<PAGE>


      Since the  Million  Dollar  Cap became  effective,  the  Company  has been
operating under  transition  rules that do not require  shareholder  approval of
maximum  limits  and   performance   standards  for  Awards  to  be  treated  as
performance-based  compensation.  However,  this transition period will end with
shareholder  approval of additional shares for the 1989 Plan.  Accordingly,  the
Board of Directors is seeking  shareholder  approval of  amendments  to the 1989
Plan to permit the Company to continue to deduct for tax  purposes  compensation
paid to covered  executives  under  awards  that  qualify  as  performance-based
compensation ("Qualifying Awards").

      The amendments  provide that two types of Qualifying Awards may be granted
under the 1989  Plan.  The first  type is  Options  and  SARs.  Commencing  with
calendar year 1996, the maximum number of common shares  underlying  Options and
SARs that may be granted to any  Participant  in any calendar year is limited to
500,000, subject to anti-dilution adjustments as provided in the 1989 Plan. This
limitation  is  required  for  Options  and SARs  issued  under the 1989 Plan to
qualify as performance-based compensation.

      The second type  includes  Performance  Grants and any other Award  (other
than  Options and SARs) whose  payment is  conditioned  upon the  attainment  of
specific  amounts  of or  changes  in one or more of the  following  performance
objectives:  revenues, earnings, shareholders' equity, return on equity, assets,
return on assets,  capital, return on capital, book value, economic value added,
operating margins, cash flow, shareholder return,  expenses or market share. The
Committee may require that payment of this kind of  Qualifying  Award be subject
to other  conditions,  such as  completion  of a period of service,  even if the
performance  objectives specified in the Award are satisfied.  In addition,  the
Committee shall have the discretion, by Participant and by Award, to reduce (but
not to increase) some or all of the amount that would otherwise be payable under
the Qualifying Award upon  satisfaction of the performance  objectives and other
conditions.  In making such  determination,  the Committee may take into account
such factors as it  determines  are  appropriate,  including  but not limited to
Company, business unit and individual performance.  Since the Million Dollar Cap
became effective,  the Committee has granted annual incentive awards and various
Performance  Grant  awards  (such as PG-VI)  that  qualify as  performance-based
compensation.  These types of awards are  described  on pages 17-18 and 25-26 of
this Proxy Statement.

      Under all Qualifying  Awards of the second type, in any one calendar year:
(i) no Participant may be paid cash, common shares,  Other Company Securities or
other property (other than shares of Restricted Stock) or any combination of the
foregoing  with a value  (as  determined  by the  Committee)  in  excess of $6.5
million  and (ii) no  Participant  may  receive  more  than  100,000  shares  of
Restricted Stock,  subject to anti-dilution  adjustments as provided in the 1989
Plan. For purposes of the foregoing, the amount paid or received in any calendar
year under a Qualifying  Award is deemed to be the value earned under such award
based  upon  the   attainment  of   performance   objectives  and  any  downward
adjustments,  as  determined  by the  Committee,  as of the  date  of  Committee
determination.  These limitations apply only to Qualifying Awards granted on and
after the date of the 1996  Annual  Meeting.  Amounts  paid  pursuant  to Awards
granted prior to that date will not be counted toward or subject to such limits.

                                       39
<PAGE>


      The maximum  amounts  described  above do not increase the total amount of
compensation  that may be paid under the 1989  Plan.  Nor are they  designed  to
provide any compensation to any Participant above the level that otherwise would
be  provided  without the  amendments.  The maximum  levels  established  by the
amendments  are designed to preserve  flexibility  and have been  established at
levels that will enable the Company to comply with the  technical  provisions of
the Million  Dollar Cap and  preserve  the  deductibility  of  performance-based
compensation paid to the covered executives.  The tax benefits derived from such
deductions   preserve   corporate   assets  and  benefit  the  Company  and  its
shareholders.

CERTAIN FEDERAL INCOME TAX CONSEQUENCES OF OPTIONS

      Tax counsel for the Company has advised that under  current law certain of
the federal  income tax  consequences  to  Participants  and their  employers of
Options  granted  under the 1989 Plan  should  generally  be as set forth in the
following summary.  (For purposes of this discussion,  the term "employer" shall
be deemed to include the  employer of an employee  optionee and the taxpayer for
whom a non-employee optionee performs services.)

      An employee to whom an incentive  Option which qualifies under Section 422
of the U.S.  Internal Revenue Code of 1986, as amended (the "Code"),  is granted
will not  recognize  income at the time of grant or exercise of such Option.  No
federal income tax deduction  will be allowable to the employee's  employer upon
the grant or exercise of such Option. However, upon the exercise of an incentive
Option,  special alternative minimum tax rules apply for the employee.  When the
employee sells such shares more than one year after the date of transfer of such
shares  and more than two  years  after  the date of grant of such  Option,  the
employee will normally  recognize a long-term  capital gain or loss equal to the
difference,  if any,  between  the sales  price of such  shares  and the  Option
exercise price. If the employee does not hold such shares for this period,  when
the  employee  sells  such  shares,   the  employee  will   recognize   ordinary
compensation  income and  possibly  capital  gain or loss in such amounts as are
prescribed  by the  Code  and  regulations  thereunder.  Subject  to  applicable
provisions of the Code and regulations  thereunder,  including Section 162(m) of
the Code, the employee's employer will generally be entitled to a federal income
tax deduction in the amount of such ordinary compensation income.

      An  individual  to whom a  non-qualified  Option  (which is  treated as an
option for federal income tax purposes) is granted will not recognize  income at
the  time  of  grant  of  such  Option.   When  such  optionee   exercises  such
non-qualified  Option, the optionee will recognize ordinary  compensation income
equal to the  difference,  if any,  between  the Option  Price paid and the fair
market  value,  as of the date of Option  exercise,  of the shares the  optionee
receives.  The tax basis of such  shares to such  optionee  will be equal to the
Option Price paid plus the amount includable in the optionee's gross income, and
the optionee's  holding period for such shares will commence on the day on which
the optionee  recognized  taxable  income in respect of such shares.  Subject to
applicable  provisions of the Code and regulations  thereunder,  including those
under Section  162(m) of the Code,  the employer of such optionee will generally
be  entitled  to a federal  income tax  deduction  in  respect of  non-qualified
Options in an amount equal to the ordinary compensation income recognized by the

                                       40
<PAGE>


optionee.  Any  compensation  includable  in the gross  income of an employee in
respect of a non-qualified  Option will be subject to appropriate federal income
and employment taxes.

      The discussion set forth above does not purport to be a complete  analysis
of all  potential  tax  consequences  relevant to recipients of Options or their
employers or to describe tax consequences based on particular  circumstances and
does not address  Awards other than Options.  It is based on federal  income tax
law and  interpretational  authorities  as of the date of this proxy  statement,
which are subject to change at any time.

ACCORDINGLY,  YOUR  BOARD  OF  DIRECTORS  RECOMMENDS  A VOTE  FOR THE  FOLLOWING
RESOLUTION:

      RESOLVED,  that,  effective as of April 22, 1996,  the  amendments  to the
Company's  1989  Long-Term  Incentive  Plan  described  in the  Company's  Proxy
Statement dated March 11, 1996 are approved.

                              SHAREHOLDER PROPOSALS

      Management  receives proposals during the year from shareholders,  some of
which may be either  implemented  by  management  or withdrawn by the  proponent
after review and discussion and therefore need not be presented to  shareholders
in the proxy statement.

PROPOSAL RELATING TO CERES PRINCIPLES

      A  proposal  to endorse  the CERES  Principles  was filed by the  American
Baptist Home Mission  Society and other  religious  groups.  The proponents have
agreed to withdraw the proposal from this year's proxy  material in exchange for
the  Company's  commitment  to maintain its dialogue  with the  proponents in an
effort  to seek  common  ground on this  issue.  A  representative  of the CERES
Principles  is  expected  to attend the  Company's  Annual  Meeting and speak on
behalf of the Principles.

PROPOSAL RELATING TO DIRECTORS' RETIREMENT BENEFITS

      A proposal to repeal directors'  retirement  benefits submitted by William
Steiner,  4 Radcliff  Drive,  Great  Neck,  New York  11024,  was  withdrawn  in
consideration  of  the  Company's  decision  to not  grant  benefits  under  the
Retirement Plan for Non-Employee Directors to future non-employee directors.

PROPOSAL RELATING TO CHANGE-IN-CONTROL ARRANGEMENTS

      A proposal relating to future compensation  arrangements contingent upon a
change in control  submitted by Kenneth  Steiner,  14 Stoner Avenue,  Suite 2-M,
Great Neck,  New York 11021,  was  withdrawn  following a discussion  concerning
management's views regarding change-in-control compensation arrangements.

PROPOSAL RELATING TO POLITICAL NON-PARTISANSHIP

      The  Company  received a proposal  from Mrs.  Evelyn Y.  Davis,  Watergate
Office Building, 2600 Virginia Avenue, N.W., Suite 215, Washington,  D.C. 20037,
asking that the Company affirm its political  non-partisanship  by avoiding such
practices as having supervisors furnish political contribution cards of a single
political  party  to  employees,  bundling  individual  employee  contributions,

                                       41
<PAGE>


requesting   employees  to  issue   contribution   checks  blank  as  to  payee,
distributing   one  party's   cards  at   management   meetings  and  placing  a
preponderance of one party's cards at employee mail stations.

      The Company agrees that the foregoing  practices are potentially  coercive
and prohibits such practices. The Company feels that employees should be free to
support the  candidates  or parties of their choice in an  atmosphere  free from
undue  influence.  In light of the Company's  agreement  with the proposal,  the
proponent withdrew the proposal.

      Other resolutions from shareholders,  such as the one presented below, are
regarded by management as being not in the best interests of the Company and its
shareholders, and are presented to the shareholders for a vote.

SHAREHOLDER PROPOSAL

      Mr. John J. Gilbert and/or Ms.  Margaret R. Gilbert,  29 East 64th Street,
New York,  New York  10021-7043,  record  owners of 360 shares and  representing
additional family interests of 266 shares,  will cause to be introduced from the
floor the following resolution:

      "RESOLVED: That the stockholders of American Express Company, assembled in
annual meeting in person and by proxy,  hereby request the Board of Directors to
take the steps  necessary  to provide for  cumulative  voting in the election of
directors,  which means each  stockholder  shall be entitled to as many votes as
shall  equal the  number of shares he or she owns  multiplied  by the  number of
directors  to be elected,  and he or she may cast all of such votes for a single
candidate, or any two or more of them as he or she may see fit."

SHAREHOLDERS' REASONS IN SUPPORT OF PROPOSAL:

      "Continued  very strong  support  along the lines we suggest were shown at
the last annual  meeting when 32%,  approximately  3,500  owners of  122,434,626
shares,  were cast in favor of this  proposal.  The vote against  included 3,619
unmarked proxies.

      "A law enacted in California  provides that all state pension holdings and
state college  funds,  invested in shares,  must be voted in favor of cumulative
voting  proposals,  showing  increasing  recognition  of the  importance of this
democratic means of electing directors.

      "The National Bank Act provides for cumulative voting.  Unfortunately,  in
many  cases  companies  get  around  it by  forming  holding  companies  without
cumulative voting. Banking authorities have the right to question the capability
of directors to be on banking boards.  Unfortunately,  in many cases authorities
come in after and say the  director or  directors  were not  qualified.  We were
delighted to see that the SEC has finally  taken action to prevent bad directors
from being on the boards of public companies.

      "We think  cumulative  voting  is the  answer  to find new  directors  for
various committees.  Additionally,  some recommendations have been made to carry
out the CERES 10 points.  The 11th should be, in our opinion,  having cumulative
voting and ending stagger systems of electing directors.

                                       42
<PAGE>


      "When  Alaska  became  a state it took  away  cumulative  voting  over our
objections.  The Valdez oil spill  might have been  prevented  if  environmental
directors were elected  through  cumulative  voting.  Also, the huge  derivative
losses might have been prevented with cumulative voting.

      "Many  successful   corporations  have  cumulative  voting.  For  example,
Pennzoil having cumulative  voting defeated Texaco in that famous case.  Another
example is  Ingersoll-Rand,  which has cumulative  voting and won two awards. In
FORTUNE magazine it was ranked second in its industry as `America's Most Admired
Corporations'  and the WALL STREET TRANSCRIPT noted `on almost any criteria used
to evaluate  management,  Ingersoll-Rand  excels.'  Also,  in 1994 and 1995 they
raised their dividend. In the recent  Lockheed-Martin merger they put in that if
any one has 40% of the shares  cumulative  voting would  apply.  We believe that
American Express should follow these examples.

      "If you agree, please mark your proxy FOR; if you disagree mark AGAINST.
NOTE: PROXY OR PROXIES NOT MARKED WILL BE VOTED AGAINST THIS RESOLUTION."

YOUR  BOARD  OF  DIRECTORS  RECOMMENDS  A VOTE  AGAINST  THIS  PROPOSAL  FOR THE
FOLLOWING REASONS:

      Similar proposals with respect to cumulative voting have been presented by
the proponent at many of the Company's  previous  Annual  Meetings and have been
rejected by the shareholders each time. Your management remains committed to the
view that the present system of voting for directors provides the best assurance
that  the  decisions  of  the  directors   will  be  in  the  interests  of  all
shareholders, as opposed to the interests of special interest groups.

      Cumulative  voting makes it possible for a special interest group to elect
one  or  more  directors  beholden  to the  group's  narrow  interests,  thereby
introducing the likelihood of factionalism and discord within the Board that may
undermine its ability to work  effectively  on behalf of the interests of all of
the  shareholders.  The present system of voting  utilized by the Company and by
most leading  corporations  prevents the `stacking' of votes behind  potentially
partisan  directors.  The present  system thus  promotes  the election of a more
effective Board in which each director represents the shareholders as a whole.

      Avoidance of the destructive  potential of cumulative voting is key to the
Company's  goal of promoting  shareholder  value.  The size and diversity of the
Company require a cohesive group of directors able to work together  effectively
for the benefit of all shareholders.

ACCORDINGLY, YOUR BOARD OF DIRECTORS RECOMMENDS A VOTE AGAINST THIS PROPOSAL.

NOMINATIONS, OTHER BUSINESS AND DEADLINE FOR SHAREHOLDER PROPOSALS

      Under  an  amendment  to the  Company's  By-Laws  adopted  in  July  1994,
nominations  for director may be made only by the Board or a Board  committee or
by a shareholder entitled to vote in accordance with the following procedures. A
shareholder  may  nominate a candidate  for  election as a director at an annual
meeting of shareholders  only by delivering  notice to the Company not less than
90 nor more than 120 days prior to the first anniversary of the preceding year's
annual meeting, except that if the annual meeting is advanced or delayed by more
than 30 days from such anniversary  date, notice must be received not later than

                                       43
<PAGE>


the tenth day  following  the earlier of the date notice of the meeting is first
given or announced  publicly.  With respect to a special meeting called to elect
directors,  a  shareholder  must  deliver  notice  not later  than the tenth day
following  the  earlier  of the date  notice of the  meeting  is first  given or
announced publicly. Any shareholder delivering notice of nomination must include
certain  information about the shareholder and the nominee, as well as a written
consent of the proposed nominee to serve if elected.

      The By-Laws also provide that no business may be brought  before an annual
meeting  except as  specified  in the  notice  of the  meeting  (which  includes
shareholder  proposals  that the  Company is  required to set forth in its proxy
statement under SEC Rule 14a-8) or as otherwise brought before the meeting by or
at the direction of the Board or by a shareholder entitled to vote in accordance
with the following procedures. A shareholder may bring business before an annual
meeting  only by  delivering  notice  to the  Company  within  the  time  limits
described  above for  delivering  notice of a  nomination  for the election of a
director at an annual meeting. Such notice must include a description of and the
reasons for  bringing  the proposed  business  before the meeting,  any material
interest of the shareholder in such business and certain other information about
the shareholder.  These requirements are separate and apart from and in addition
to the  SEC's  requirements  that a  shareholder  must  meet in  order to have a
shareholder  proposal  included in the Company's  proxy statement under SEC Rule
14a-8.

      A copy of the full text of the By-Law  provisions  discussed  above may be
obtained by writing to the Secretary of the Company.

      The Company's  1997 Annual Meeting of  Shareholders  will be held on April
28,  1997.  Shareholders  who intend to  present a  proposal  for action at that
meeting to be included  in the  Company's  proxy  statement  must  submit  their
proposals to the Secretary of the Company on or before November 12, 1996.

CERTAIN FILINGS

      Under SEC  rules  relating  to the  reporting  of  changes  of  beneficial
ownership of Company securities,  reports relating to the following transactions
were not timely filed due to inadvertence: three reports pertaining to six share
transactions by the wife of Michael P. Monaco, an executive  officer,  under the
Company's  employee benefit plans; and one report  pertaining to shares acquired
in December 1990 by Mr. Bowen.  Upon discovery of these  oversights all of these
share transactions were correctly reported.

                   DIRECTORS AND OFFICERS LIABILITY INSURANCE

      The Company has  purchased a directors  and officers  liability  insurance
policy from Aetna  Casualty  and Surety  Company  which  provides  coverage  for
directors and elected and appointed officers of the Company and its subsidiaries
in certain situations in which the Company or its subsidiaries are not permitted
to indemnify  directors or officers under  applicable law. For situations  where
the  Company  or its  subsidiaries  are  permitted  to  indemnify  directors  or
officers,  the Company has purchased an insurance  policy from Amexco  Insurance
Company,  a  wholly-owned  subsidiary  of the  Company.  The  Company  has  also

                                       44
<PAGE>


purchased  excess  coverage  from Lloyds,  Aetna  Casualty  and Surety  Company,
Reliance  Insurance Company,  CNA Insurance  Company,  Zurich Insurance Company,
Chubb  Insurance  Company  and  A.C.E.  Insurance  Company  (Bermuda)  Ltd.  The
inception  date of these policies is March 31, 1995.  These policies  insure the
Company  and  its  subsidiaries  for  amounts  they  are  permitted  to  pay  as
indemnification  to directors or officers for legal fees or judgments,  and also
insure the officers and  directors  for  situations  in which the Company is not
permitted to provide indemnification. The annualized premiums for these policies
were  approximately  $2.3  million  in  1995.  Each  major  subsidiary  pays its
proportionate  share of the premium.  The current  policies are due to expire on
March 31, 1996, and similar coverage is expected to be renewed.

      The Company has also obtained an insurance  policy,  dated March 31, 1995,
from National Union Fire Insurance Company of Pittsburgh which provides coverage
for  directors  and employees  who are  fiduciaries  of the  Company's  employee
benefit plans against expenses and defense costs incurred as a result of alleged
breaches of fiduciary duty as defined in the Employee Retirement Income Security
Act of 1974, as amended.  The Company has also  purchased  excess  coverage from
Zurich  Insurance  Company.  This  policy  is also  dated  March 31,  1995.  The
annualized premium for these policies in 1995 was approximately $260,000.

      In  accordance  with  the  indemnification  provisions  of  the  Company's
By-Laws,  in 1995 and early 1996 the Company advanced  approximately  $18,000 in
legal fees and expenses on behalf of the Company's  current and former directors
and officers in connection with the derivative  actions  described on page 33 of
this proxy statement.

                                     * * * *

      Management  does not know of any business to be  transacted at the meeting
other than as indicated herein. However, certain shareholders may present topics
for discussion from the floor.  Should any matter other than as indicated herein
properly come before the meeting for a vote,  the persons  designated as proxies
will vote thereon in accordance with their best judgment.

      You are urged to sign,  date and return the enclosed  proxy in the prepaid
envelope  provided for such  purpose.  Prompt return of your proxy may save your
Company the expense of a second mailing.

      We encourage all shareholders to attend the Annual Meeting of Shareholders
on April 22, 1996. If you will need special assistance at the meeting because of
a disability or if you desire this document in an alternative accessible format,
please contact Stephen P. Norman, Secretary, American Express Company, 200 Vesey
Street,  New York, New York  10285-5005.  Because space may be limited,  we hope
that  registered  shareholders  will give us  advance  notice of their  plans by
marking the box provided on the proxy card.

                                                       HARVEY GOLUB
                                            CHAIRMAN AND CHIEF EXECUTIVE OFFICER

                                       45
<PAGE>



                                                                       EXHIBIT A

                            AMERICAN EXPRESS COMPANY
                          1989 LONG-TERM INCENTIVE PLAN

             [Sentences or paragraphs containing proposed amendments
                           appear in bold-face type.]

      1. PURPOSE.  The purpose of the 1989 Long-Term Incentive Plan (the "Plan")
is to advance the interests of American  Express Company (the "Company") and its
shareholders by providing incentives to certain key employees of the Company and
its affiliates  and to certain other key  individuals  who perform  services for
these entities,  including those who contribute  significantly  to the strategic
and  long-term  performance  objectives  and  growth  of  the  Company  and  its
affiliates.

      2.   ADMINISTRATION.   The  Plan  shall  be  administered  solely  by  the
Compensation and Benefits  Committee (the "Committee") of the Board of Directors
(the  "Board")  of  the  Company,  as  such  Committee  is  from  time  to  time
constituted,  or any  successor  committee the Board may designate to administer
the Plan. If at any time Rule 16b-3 or any successor  rule ("Rule  16b-3") under
the Securities Exchange Act of 1934, as amended (the "Exchange Act"), so permits
without  adversely  affecting  the  ability  of the  Plan  to  comply  with  the
conditions  for exemption  from Section 16 of the Exchange Act (or any successor
provision) provided by Rule 16b-3, the Committee may delegate the administration
of the Plan in  whole or in part,  on such  terms  and  conditions,  and to such
person or  persons  as it may  determine  in its  discretion,  as it  relates to
persons  not  subject  to  Section  16 of the  Exchange  Act (or  any  successor
provision). THE MEMBERSHIP OF THE COMMITTEE OR SUCH SUCCESSOR COMMITTEE SHALL BE
CONSTITUTED,  AND THE COMMITTEE'S DELEGATION OF ADMINISTRATION SHALL BE LIMITED,
SO AS TO COMPLY AT ALL TIMES WITH THE APPLICABLE  REQUIREMENTS OF RULE 16B-3 AND
TO PERMIT THE AWARD OF "PERFORMANCE-BASED  COMPENSATION" UNDER SECTION 162(M) OF
THE INTERNAL  REVENUE CODE OF 1986, AS AMENDED,  AND THE REGULATIONS  THEREUNDER
("SECTION  162(M)").  No member of the Committee  shall be eligible or have been
eligible  within one year prior to his  appointment  to receive awards under the
Plan  ("Awards")  or  to  receive  awards  under  any  other  plan,  program  or
arrangement  of the Company or any of its affiliates if such  eligibility  would
cause such  member to cease to be a  "disinterested  person"  under Rule  16b-3;
provided that if at any time Rule 16b-3 so permits without  adversely  affecting
the ability of the Plan to comply with the conditions for exemption from Section
16 of the Exchange Act (or any successor  provision) provided by Rule 16b-3, one
or more members of the Committee may cease to be "disinterested persons."

                                      A-1
<PAGE>


      The Committee has all the powers vested in it by the terms of the Plan set
forth  herein,  such  powers to include  exclusive  authority  (except as may be
delegated  as  permitted  herein)  to  select  the key  employees  and other key
individuals to be granted Awards under the Plan, to determine the type, size and
terms of the Award to be made to each individual  selected,  to modify the terms
of any Award that has been  granted,  to determine  the time when Awards will be
granted, to establish performance objectives,  to make any adjustments necessary
or  desirable  as a result of the  granting  of Awards to  eligible  individuals
located  outside the United States and to prescribe the form of the  instruments
embodying  Awards made under the Plan.  The Committee is authorized to interpret
the Plan and the Awards granted under the Plan, to establish,  amend and rescind
any  rules  and  regulations  relating  to the  Plan,  and  to  make  any  other
determinations  which it deems necessary or desirable for the  administration of
the Plan.  The Committee  (or its delegate as permitted  herein) may correct any
defect or supply any omission or reconcile any  inconsistency  in the Plan or in
any Award in the  manner  and to the extent the  Committee  deems  necessary  or
desirable  to  carry it into  effect.  Any  decision  of the  Committee  (or its
delegate as permitted herein) in the  interpretation  and  administration of the
Plan, as described herein, shall lie within its sole and absolute discretion and
shall be final,  conclusive and binding on all parties concerned.  The Committee
may act only by a majority  of its  members in office,  except  that the members
thereof  may  authorize  any one or more of their  members or any officer of the
Company to execute and deliver documents or to take any other ministerial action
on behalf of the  Committee  with  respect to Awards  made or to be made to Plan
participants.  No member of the Committee and no officer of the Company shall be
liable for  anything  done or omitted to be done by him, by any other  member of
the  Committee  or by  any  officer  of  the  Company  in  connection  with  the
performance of duties under the Plan,  except for his own willful  misconduct or
as expressly  provided by statute.  Determinations  to be made by the  Committee
under the Plan may be made by its delegates.

      3. PARTICIPATION. (a) AFFILIATES. If an Affiliate (as hereinafter defined)
of the Company  wishes to participate  in the Plan and its  participation  shall
have been approved by the Board upon the  recommendation  of the Committee,  the
board of  directors  or other  governing  body of the  Affiliate  shall  adopt a
resolution  in form and  substance  satisfactory  to the  Committee  authorizing
participation  by the Affiliate in the Plan with respect to its key employees or
other key  individuals  performing  services  for it. As used  herein,  the term
"Affiliate"  means any entity in which the Company has a  substantial  direct or
indirect equity interest, as determined by the Committee in its discretion.

      An  Affiliate  participating  in the Plan may cease to be a  participating
company  at any  time by  action  of the  Board  or by  action  of the  board of
directors or other governing body of such  Affiliate,  which latter action shall
be  effective  not earlier  than the date of delivery  to the  Secretary  of the
Company  of a  certified  copy  of a  resolution  of the  Affiliate's  board  of
directors or other governing body taking such action.  If the  participation  in

                                      A-2
<PAGE>


the Plan of an Affiliate shall terminate,  such termination shall not relieve it
of any obligations  theretofore  incurred by it under the Plan, except as may be
approved by the Committee.

      (b) PARTICIPANTS.  Consistent with the purposes of the Plan, the Committee
shall have exclusive  power (except as may be delegated as permitted  herein) to
select the key employees and other key individuals  performing  services for the
Company and its Affiliates who may participate in the Plan and be granted Awards
under the Plan. Eligible  individuals may be selected  individually or by groups
or categories, as determined by the Committee in its discretion. No non-employee
director of the Company or any of its Affiliates shall be eligible to receive an
Award under the Plan.

      4. AWARDS UNDER THE PLAN.  (a) TYPES OF AWARDS.  Awards under the Plan may
include,  but need not be limited to, one or more of the following types, either
alone  or  in  any  combination   thereof:  (i)  "Stock  Options,"  (ii)  "Stock
Appreciation  Rights," (iii) "Restricted  Stock," (iv) "Performance  Grants" and
(v) any other type of Award  deemed by the  Committee  in its  discretion  to be
consistent with the purposes of the Plan (including,  but not limited to, Awards
of or options or similar rights granted with respect to unbundled stock units or
components  thereof,  and  Awards  to be made to  participants  who are  foreign
nationals or are employed or  performing  services  outside the United  States).
Stock Options,  which include  "Nonqualified Stock Options" and "Incentive Stock
Options" or  combinations  thereof,  are rights to purchase common shares of the
Company  having a par value of $.60 per share and stock of any other  class into
which such shares may thereafter be changed (the "Common Shares").  Nonqualified
Stock Options and Incentive  Stock Options are subject to the terms,  conditions
and restrictions  specified in Paragraph 5. Stock Appreciation Rights are rights
to receive (without payment to the Company) cash,  Common Shares,  other Company
securities (which may include, but need not be limited to, unbundled stock units
or  components  thereof,  debentures,   preferred  stock,  warrants,  securities
convertible into Common Shares or other property,  and other types of securities
including,  but not limited to,  those of the  Company or an  Affiliate,  or any
combination thereof ("Other Company Securities")) or property, or other forms of
payment, or any combination  thereof,  as determined by the Committee,  based on
the increase in the value of the number of Common Shares  specified in the Stock
Appreciation  Right.  Stock  Appreciation  Rights  are  subject  to  the  terms,
conditions and restrictions specified in Paragraph 6. Shares of Restricted Stock
are Common Shares which are issued subject to certain  restrictions  pursuant to
Paragraph 7.  Performance  Grants are  contingent  awards  subject to the terms,
conditions  and  restrictions  described in  Paragraph 8,  pursuant to which the
participant  may become entitled to receive cash,  Common Shares,  Other Company
Securities or property,  or other forms of payment, or any combination  thereof,
as determined by the Committee.

      (B) MAXIMUM NUMBER OF SHARES THAT MAY BE ISSUED. THERE MAY BE ISSUED UNDER
THE PLAN (AS RESTRICTED STOCK, IN PAYMENT OF PERFORMANCE GRANTS, PURSUANT TO THE
EXERCISE  OF STOCK  OPTIONS OR STOCK  APPRECIATION  RIGHTS,  OR IN PAYMENT OF OR

                                      A-3
<PAGE>


PURSUANT  TO  THE  EXERCISE  OF  SUCH  OTHER  AWARDS  AS THE  COMMITTEE,  IN ITS
DISCRETION,  MAY  DETERMINE)  AN AGGREGATE OF NOT MORE THAN  81,300,358*  COMMON
SHARES AND OTHER  COMPANY  SECURITIES,  SUBJECT TO  ADJUSTMENT  AS  PROVIDED  IN
PARAGRAPH 15. For purposes of this  Paragraph  4(b),  Other  Company  Securities
shall be counted against the maximum number of Common Shares as required by Rule
16b-3. Common Shares and, to the extent they constitute equity securities, Other
Company  Securities  issued  pursuant to the Plan may be either  authorized  but
unissued shares, treasury shares,  reacquired shares or any combination thereof.
Unless  prohibited by Rule 16b-3, any Common Shares or Other Company  Securities
subject to repurchase or  forfeiture  rights that are  reacquired by the Company
pursuant  to such  rights  or any  Common  Shares  or Other  Company  Securities
previously  counted  against  the  maximum  number of shares set forth  above in
respect of any Award that is  cancelled,  terminated or expires  unexercised  in
whole or in part will be available for issuance  under new Awards.  In addition,
to the extent not  prohibited by Rule 16b-3,  any Common Shares or Other Company
Securities withheld by or tendered to the Company in connection with the payment
of the exercise  price of an Award or the  satisfaction  of the tax  withholding
obligations  upon the  exercise  or vesting of an Award  will be  available  for
issuance under new Awards.

      (c) RIGHTS WITH RESPECT TO COMMON SHARES AND OTHER SECURITIES.

            (i) Unless otherwise  determined by the Committee in its discretion,
       a participant to whom an Award of Restricted Stock has been made (and any
       person  succeeding to such a  participant's  rights pursuant to the Plan)
       shall have,  after  issuance of a certificate or the entry on behalf of a
       participant  of an  uncertificated  book  position  on the records of the
       Company's  transfer  agent and  registrar for the number of Common Shares
       awarded  and  prior to the  expiration  of the  Restricted  Period or the
       earlier repurchase of such Common Shares as herein provided, ownership of
       such Common  Shares,  including the right to vote the same and to receive
       dividends or other distributions made or paid with respect to such Common
       Shares  (provided  that such Common  Shares,  and any new,  additional or
       different shares, or Other Company Securities or property, or other forms
       of  consideration  which the  participant may be entitled to receive with
       respect  to such  Common  Shares  as a  result  of a stock  split,  stock
       dividend or any other change in the corporate or capital structure of the
       Company,  shall be subject to the restrictions  hereinafter  described as
       determined by the Committee in its discretion),  subject, however, to the
       options,  restrictions  and limitations  imposed thereon  pursuant to the
       Plan.  Notwithstanding  the foregoing,  a participant  with whom an Award
       agreement  is made to issue  Common  Shares in the  future  shall have no
       rights as a  shareholder  with respect to Common  Shares  related to such
       agreement until issuance of a certificate to him.
- -------------
      * Of this  number,  as of the date of this Proxy  Statement  approximately
49.76 million shares have been utilized,  and approximately 31.54 million shares
are  available  for future  grants  pursuant  to the Plan  assuming  shareholder
approval of the proposed Plan amendments on April 22, 1996.

                                      A-4
<PAGE>


            (ii) Unless otherwise determined by the Committee in its discretion,
       a  participant  to whom a grant  of  Stock  Options,  Stock  Appreciation
       Rights,  Performance  Grants or any other  Award is made (and any  person
       succeeding  to such a  participant's  rights  pursuant to the Plan) shall
       have no rights as a shareholder with respect to any Common Shares or as a
       holder with respect to other securities, if any, issuable pursuant to any
       such Award until the date of the issuance of a stock  certificate  to him
       or the entry on his  behalf of an  uncertificated  book  position  on the
       records of the  Company's  transfer  agent and  registrar for such Common
       Shares or other  instrument of ownership,  if any.  Except as provided in
       Paragraph 15, no adjustment shall be made for dividends, distributions or
       other rights  (whether  ordinary or  extraordinary,  and whether in cash,
       securities,  other  property  or  other  forms of  consideration,  or any
       combination  thereof) for which the record date is prior to the date such
       stock certificate or other instrument of ownership, if any, is issued.

      5. STOCK OPTIONS.  The Committee may grant Stock Options either alone,  or
in  conjunction  with Stock  Appreciation  Rights,  Performance  Grants or other
Awards, either at the time of grant or by amendment thereafter; provided that an
Incentive  Stock  Option  may be granted  only to an  eligible  employee  of the
Company or its parent or subsidiary corporation.  Each Stock Option (referred to
herein  as an  "Option")  granted  under  the  Plan  shall  be  evidenced  by an
instrument in such form as the Committee  shall  prescribe  from time to time in
accordance  with  the  Plan and  shall  comply  with  the  following  terms  and
conditions, and with such other terms and conditions, including, but not limited
to,  restrictions  upon the Option or the Common  Shares  issuable upon exercise
thereof, as the Committee, in its discretion, shall establish:

      (a) The option price may be equal to or greater than the fair market value
of the Common  Shares  subject to such Option at the time the Option is granted,
as  determined  by the  Committee;  provided,  however,  that in the  case of an
Incentive  Stock Option granted to such an employee who owns stock  representing
more than ten percent of the voting power of all classes of stock of the Company
or of its parent or  subsidiary  (a "Ten Percent  Employee"),  such option price
shall not be less than 110% of such fair market  value at the time the Option is
granted;  but in no event will such  option  price be less than the par value of
such Common Shares.

      (b) The  Committee  shall  determine  the  number of  Common  Shares to be
subject to each Option.  The number of Common Shares  subject to an  outstanding
Option  may be reduced  on a  share-for-share  or other  appropriate  basis,  as
determined by the Committee,  to the extent that Common Shares under such Option
are used to calculate  the cash,  Common  Shares,  Other  Company  Securities or
property,  or other  forms of  payment,  or any  combination  thereof,  received
pursuant to exercise of a Stock  Appreciation  Right attached to such Option, or
to the extent that any other Award  granted in  conjunction  with such Option is
paid.

                                      A-5
<PAGE>


      (c)  The  Option  may  not  be  sold,  assigned,   transferred,   pledged,
hypothecated or otherwise disposed of, except by will or the laws of descent and
distribution,  and shall be  exercisable  during the grantee's  lifetime only by
him.  Unless  the  Committee  determines  otherwise,  the  Option  shall  not be
exercisable for at least six months after the date of grant,  unless the grantee
ceases  employment  or  performance  of services  before the  expiration of such
six-month  period by reason of his  disability as defined in Paragraph 12 or his
death.

      (d) The Option shall not be exercisable:

           (i) in the  case  of any  Incentive  Stock  Option  granted  to a Ten
      Percent  Employee,  after the expiration of five years from the date it is
      granted, and, in the case of any other Option, after the expiration of ten
      years from the date it is granted. Any Option may be exercised during such
      period  only  at such  time  or  times  and in  such  installments  as the
      Committee may establish;

           (ii)  unless  payment in full is made for the shares  being  acquired
      thereunder  at the time of exercise;  such  payment  shall be made in such
      form  (including,  but  not  limited  to,  cash,  Common  Shares,  or  any
      combination thereof) as the Committee may determine in its discretion; and

           (iii) unless the person  exercising the Option has been, at all times
      during the period  beginning  with the date of the grant of the Option and
      ending on the date of such exercise,  employed by or otherwise  performing
      services for the Company or an Affiliate, or a corporation, or a parent or
      subsidiary  of a  corporation,  substituting  or assuming  the Option in a
      transaction to which Section 425(a) of the Internal  Revenue Code of 1986,
      as amended or any successor  statutory  provision thereto (the "Code"), is
      applicable, except that

      (A) in the case of any  Nonqualified  Stock  Option,  if such person shall
cease to be employed by or otherwise  performing  services for the Company or an
Affiliate  solely by reason of a period of  Related  Employment  as  defined  in
Paragraph  14, he may,  during such period of Related  Employment,  exercise the
Nonqualified  Stock Option as if he continued such  employment or performance of
service; or

      (B) if such person shall cease such  employment or performance of services
by reason of his  disability  as defined  in  Paragraph  12 or early,  normal or
deferred  retirement under an approved  retirement  program of the Company or an
Affiliate  (or  such  other  plan  or  arrangement  as  may be  approved  by the
Committee,  in its  discretion,  for this purpose) while holding an Option which
has not  expired  and has not been fully  exercised,  such  person,  at any time
within three years (or such other period  determined by the Committee) after the
date he ceased such employment or performance of services (but in no event after
the Option has  expired),  may exercise the Option with respect to any shares as
to which  he  could  have  exercised  the  Option  on the  date he  ceased  such

                                      A-6
<PAGE>


employment or performance of services, or with respect to such greater number of
shares as determined by the Committee; or

      (C) if any person to whom an Option has been granted  shall die holding an
Option which has not expired and has not been fully  exercised,  his  executors,
administrators,  heirs or  distributees,  as the case may be,  may,  at any time
within one year (or such other period  determined  by the  Committee)  after the
date of death  (but in no event  after the  Option has  expired),  exercise  the
Option with respect to any shares as to which the decedent  could have exercised
the Option at the time of his death,  or with respect to such greater  number of
shares as determined by the Committee.

      (e) In the case of an Incentive Stock Option, the amount of aggregate fair
market  value of Common  Shares  (determined  at the time of grant of the Option
pursuant to subparagraph 5(a) of the Plan) with respect to which incentive stock
options are  exercisable  for the first time by an employee  during any calendar
year  (under  all such  plans of his  employer  corporation  and its  parent and
subsidiary corporations) shall not exceed $100,000.

      (f) It is the  intent  of the  Company  that  Nonqualified  Stock  Options
granted under the Plan not be classified as Incentive  Stock  Options,  that the
Incentive Stock Options granted under the Plan be consistent with and contain or
be deemed to contain all  provisions  required  under Section 422A and the other
appropriate  provisions of the Code and any  implementing  regulations  (and any
successor provisions thereof), and that any ambiguities in construction shall be
interpreted in order to effectuate such intent.

      6. STOCK  APPRECIATION  RIGHTS. The Committee may grant Stock Appreciation
Rights either alone, or in conjunction with Stock Options, Performance Grants or
other Awards, either at the time of grant or by amendment thereafter. Each Award
of Stock  Appreciation  Rights  granted  under the Plan shall be evidenced by an
instrument in such form as the Committee  shall  prescribe  from time to time in
accordance  with  the  Plan and  shall  comply  with  the  following  terms  and
conditions, and with such other terms and conditions, including, but not limited
to,  restrictions  upon the Award of Stock  Appreciation  Rights  or the  Common
Shares  issuable upon exercise  thereof,  as the Committee,  in its  discretion,
shall establish:

      (a) The  Committee  shall  determine  the  number of  Common  Shares to be
subject to each Award of Stock Appreciation  Rights. The number of Common Shares
subject to an outstanding Award of Stock Appreciation Rights may be reduced on a
share-for-share or other appropriate  basis, as determined by the Committee,  to
the extent that Common Shares under such Award of Stock Appreciation  Rights are
used to calculate the cash, Common Shares,  Other Company Securities or property
or other forms of payment,  or any  combination  thereof,  received  pursuant to
exercise of an Option attached to such Award of Stock Appreciation Rights, or to
the extent that any other Award granted in conjunction  with such Award of Stock
Appreciation Rights is paid.

                                      A-7
<PAGE>


      (b) The  Award of Stock  Appreciation  Rights  may not be sold,  assigned,
transferred,  pledged,  hypothecated or otherwise disposed of, except by will or
the laws of  descent  and  distribution,  and shall be  exercisable  during  the
grantee's lifetime only by him. Unless the Committee determines  otherwise,  the
Award of Stock  Appreciation  Rights shall not be  exercisable  for at least six
months  after  the date of  grant,  unless  the  grantee  ceases  employment  or
performance of services before the expiration of such six-month period by reason
of his disability as defined in Paragraph 12 or his death.

      (c) The Award of Stock Appreciation Rights shall not be exercisable:

           (i) in the case of any Award of Stock  Appreciation  Rights  that are
      attached to an Incentive  Stock Option granted to a Ten Percent  Employee,
      after the  expiration  of five years from the date it is granted,  and, in
      the case of any  other  Award  of Stock  Appreciation  Rights,  after  the
      expiration  of ten years from the date it is  granted.  Any Award of Stock
      Appreciation  Rights may be exercised during such period only at such time
      or times and in such installments as the Committee may establish;

           (ii)  unless  the  Option or other  Award to which the Award of Stock
      Appreciation Rights is attached is at the time exercisable; and

           (iii) unless the person  exercising  the Award of Stock  Appreciation
      Rights has been at all times during the period  beginning with the date of
      the grant thereof and ending on the date of such exercise,  employed by or
      otherwise performing services for the Company or an Affiliate, except that

      (A) in the case of any  Award of Stock  Appreciation  Rights  (other  than
those attached to an Incentive  Stock Option),  if such person shall cease to be
employed by or  otherwise  performing  services  for the Company or an Affiliate
solely by reason of a period of Related  Employment  as defined in Paragraph 14,
he may,  during such period of Related  Employment,  exercise the Award of Stock
Appreciation  Rights  as if he  continued  such  employment  or  performance  of
services; or

      (B) if such person shall cease such  employment or performance of services
by reason of his  disability  as defined  in  Paragraph  12 or early,  normal or
deferred  retirement under an approved  retirement  program of the Company or an
Affiliate  (or  such  other  plan  or  arrangement  as  may be  approved  by the
Committee, in its discretion, for this purpose), while holding an Award of Stock
Appreciation Rights which has not expired and has not been fully exercised, such
person may, at any time within three years (or such other period  determined  by
the  Committee)  after the date he ceased  such  employment  or  performance  of
services  (but in no event  after the  Award of Stock  Appreciation  Rights  has
expired),  exercise the Award of Stock  Appreciation  Rights with respect to any
shares  as to which he could  have  exercised  the  Award of Stock  Appreciation
Rights on the date he ceased such employment or performance of services, or with
respect to such greater number of shares as determined by the Committee; or

                                      A-8
<PAGE>


      (C) if any person to whom an Award of Stock  Appreciation  Rights has been
granted  shall die holding an Award of Stock  Appreciation  Rights which has not
expired and has not been fully exercised, his executors,  administrators,  heirs
or  distributees,  as the case may be, may, at any time within one year (or such
other period  determined  by the  Committee)  after the date of death (but in no
event after the Award of Stock  Appreciation  Rights has expired),  exercise the
Award of Stock  Appreciation  Rights with  respect to any shares as to which the
decedent could have exercised the Award of Stock Appreciation Rights at the time
of his death,  or with respect to such greater number of shares as determined by
the Committee.

      (d) An Award of Stock Appreciation Rights shall entitle the holder (or any
person entitled to act under the provisions of subparagraph 6(c)(iii)(C) hereof)
to exercise such Award or to surrender  unexercised  the Option (or other Award)
to which the Stock Appreciation Right is attached (or any portion of such Option
or other  Award) to the  Company  and to receive  from the  Company in  exchange
therefor, without payment to the Company, that number of Common Shares having an
aggregate value equal to (or, in the discretion of the Committee, less than) the
excess of the fair market value of one share, at the time of such exercise, over
the exercise  price (or Option Price,  as the case may be) per share,  times the
number of shares subject to the Award or the Option (or other Award), or portion
thereof, which is so exercised or surrendered, as the case may be. The Committee
shall be entitled in its  discretion to elect to settle the  obligation  arising
out of the  exercise  of a Stock  Appreciation  Right by the  payment of cash or
Other  Company  Securities  or  property,  or  other  forms of  payment,  or any
combination  thereof,  as  determined by the  Committee,  equal to the aggregate
value of the Common Shares it would otherwise be obligated to deliver.  Any such
election by the Committee shall be made as soon as practicable after the receipt
by the  Committee of written  notice of the  exercise of the Stock  Appreciation
Right.  The value of a Common Share,  Other Company  Securities or property,  or
other forms of payment determined by the Committee for this purpose shall be the
fair market value  thereof on the last  business day next  preceding the date of
the election to exercise the Stock Appreciation Right, unless the Committee,  in
its discretion, determines otherwise.

      (e) A Stock Appreciation Right may provide that it shall be deemed to have
been  exercised  at the close of  business on the  business  day  preceding  the
expiration  date of the Stock  Appreciation  Right or of the related  Option (or
other Award), or such other date as specified by the Committee,  if at such time
such Stock  Appreciation  Right has a positive value. Such deemed exercise shall
be settled or paid in the same manner as a regular  exercise thereof as provided
in subparagraph 6(d) hereof.

      (f) No fractional  shares may be delivered  under this Paragraph 6, but in
lieu  thereof  a cash or other  adjustment  shall be made as  determined  by the
Committee in its discretion.

                                      A-9
<PAGE>


      7. RESTRICTED  STOCK.  Each Award of Restricted Stock under the Plan shall
be evidenced by an instrument in such form as the Committee shall prescribe from
time to time in  accordance  with the Plan and shall  comply with the  following
terms and conditions, and with such other terms and conditions as the Committee,
in its discretion, shall establish:

      (a) The Committee shall determine the number of Common Shares to be issued
to a participant  pursuant to the Award,  and the extent,  if any, to which they
shall be issued in exchange for cash, other consideration, or both.

      (b) Common Shares issued to a participant in accordance with the Award may
not be sold, assigned, transferred,  pledged, hypothecated or otherwise disposed
of,  except by will or the laws of descent  and  distribution,  or as  otherwise
determined by the Committee,  for such period as the Committee shall  determine,
from the date on which the  Award is  granted  (the  "Restricted  Period").  The
Company will have the option to  repurchase  the shares  subject to the Award at
such price as the Committee shall have fixed, in its discretion,  when the Award
was made or amended  thereafter,  which  option will be  exercisable  (i) if the
participant's  continuous  employment or performance of services for the Company
and its Affiliates shall terminate for any reason,  except solely by reason of a
period of Related  Employment as defined in Paragraph 14, or except as otherwise
provided in subparagraph 7(c), prior to the expiration of the Restricted Period,
(ii) if, on or prior to the expiration of the  Restricted  Period or the earlier
lapse of such repurchase  option, the participant has not paid to the Company an
amount equal to any federal, state, local or foreign income or other taxes which
the Company  determines is required to be withheld in respect of such shares, or
(iii) under such other  circumstances  as  determined  by the  Committee  in its
discretion.  Such repurchase  option shall be exercisable on such terms, in such
manner and during such period as shall be determined  by the Committee  when the
Award is made or as amended  thereafter.  Each  certificate  for  Common  Shares
issued  pursuant to a Restricted  Stock Award shall bear an  appropriate  legend
referring to the foregoing  repurchase option and other  restrictions and to the
fact that the shares are partly paid, shall be deposited by the awardholder with
the  Company,  together  with a stock  power  endorsed  in  blank,  or  shall be
evidenced in such other manner  permitted by applicable law as determined by the
Committee in its discretion. Any attempt to dispose of any such Common Shares in
contravention of the foregoing repurchase option and other restrictions shall be
null and void  and  without  effect.  If  Common  Shares  issued  pursuant  to a
Restricted  Stock Award shall be repurchased  pursuant to the repurchase  option
described  above,  the  participant,  or in the event of his death, his personal
representative,  shall  forthwith  deliver to the  Secretary  of the Company the
certificates  for the Common Shares awarded to the  participant,  accompanied by
such  instrument  of  transfer,  if any,  as may  reasonably  be required by the
Secretary  of the  Company.  If the  repurchase  option  described  above is not
exercised by the Company,  such option and the restrictions  imposed pursuant to
the first  sentence  of this  subparagraph  7(b)  shall  terminate  and be of no
further force and effect.

                                      A-10
<PAGE>


      (c) If a participant who has been in continuous  employment or performance
of services for the Company or an Affiliate since the date on which a Restricted
Stock Award was granted to him shall, while in such employment or performance of
services, die, or terminate such employment or performance of services by reason
of  disability  as  defined  in  Paragraph  12 or by reason of early,  normal or
deferred  retirement under an approved  retirement  program of the Company or an
Affiliate (or such other plan or arrangement as may be approved by the Committee
in its  discretion,  for this  purpose) and any of such events shall occur after
the date on which  the  Award  was  granted  to him and  prior to the end of the
Restricted  Period of such Award,  the  Committee  may  determine  to cancel the
repurchase  option  (and any and all  other  restrictions)  on any or all of the
Common  Shares  subject to such Award;  and the  repurchase  option shall become
exercisable at such time as to the remaining shares, if any.

      8.  PERFORMANCE  GRANTS.  The Award of a Performance  Grant  ("Performance
Grant")  to a  participant  will  entitle  him to  receive  a  specified  amount
determined by the Committee  (the "Actual  Value"),  if the terms and conditions
specified  herein and in the Awards are  satisfied.  Each Award of a Performance
Grant shall be subject to the following terms and conditions,  and to such other
terms and conditions,  including but not limited to, restrictions upon any cash,
Common Shares, Other Company Securities or property,  or other forms of payment,
or any combination  thereof,  issued in respect of the Performance Grant, as the
Committee,  in its  discretion,  shall  establish,  and shall be  embodied in an
instrument in such form and substance as is determined by the Committee:

      (a) The  Committee  shall  determine  the  value or range of  values  of a
Performance  Grant to be awarded to each  participant  selected for an Award and
whether or not such a Performance  Grant is granted in conjunction with an Award
of Options,  Stock Appreciation Rights,  Restricted Stock or other Award, or any
combination thereof,  under the Plan (which may include, but need not be limited
to, deferred  Awards)  concurrently  or subsequently  granted to the participant
(the "Associated  Award"). As determined by the Committee,  the maximum value of
each  Performance  Grant (the "Maximum  Value") shall be: (i) an amount fixed by
the  Committee  at the time the  Award is made or  amended  thereafter,  (ii) an
amount  which  varies  from  time to time  based in whole or in part on the then
current value of a Common Share, Other Company Securities or property,  or other
securities or property,  or any  combination  thereof or (iii) an amount that is
determinable from criteria specified by the Committee. Performance Grants may be
issued  in  different  classes  or  series  having  different  names,  terms and
conditions.  In the case of a Performance  Grant awarded in conjunction  with an
Associated  Award, the Performance  Grant may be reduced on an appropriate basis
to the extent that the Associated Award has been exercised, paid to or otherwise
received by the participant, as determined by the Committee.

      (b) The award period ("Award Period") in respect of any Performance  Grant
shall be a period  determined by the Committee.  At the time each Award is made,

                                      A-11
<PAGE>


the Committee shall establish  performance  objectives to be attained within the
Award Period as the means of determining  the Actual Value of such a Performance
Grant. The performance  objectives shall be based on such measure or measures of
performance,  which may include,  but need not be limited to, the performance of
the participant,  the Company, one or more of its subsidiaries or one or more of
their divisions or units, or any combination of the foregoing,  as the Committee
shall  determine,  and may be applied on an  absolute  basis or be  relative  to
industry or other indices,  or any  combination  thereof.  The Actual Value of a
Performance  Grant shall be equal to its Maximum  Value only if the  performance
objectives are attained in full,  but the Committee  shall specify the manner in
which  the  Actual  Value  of  Performance  Grants  shall be  determined  if the
performance  objectives are met in part. Such performance  measures,  the Actual
Value or the Maximum Value, or any combination  thereof,  may be adjusted in any
manner  by the  Committee  in its  discretion  at any time and from time to time
during or as soon as practicable  after the Award Period,  if it determines that
such  performance  measures  the  Actual  Value  or the  Maximum  Value,  or any
combination thereof, are not appropriate under the circumstances.

      (c) The rights of a participant in Performance Grants awarded to him shall
be  provisional  and may be  cancelled  or  paid in  whole  or in  part,  all as
determined  by the  Committee,  if the  participant's  continuous  employment or
performance of services for the Company and its Affiliates  shall  terminate for
any reason prior to the end of the Award  Period,  except  solely by reason of a
period of Related Employment as defined in Paragraph 14.

      (d) The Committee shall  determine  whether the conditions of subparagraph
8(b) or 8(c) hereof have been met and, if so, shall  ascertain  the Actual Value
of the Performance  Grants. If the Performance  Grants have no Actual Value, the
Award and such Performance Grants shall be deemed to have been cancelled and the
Associated Award, if any, may be cancelled or permitted to continue in effect in
accordance with its terms. If the Performance Grants have an Actual Value and:

           (i) were not awarded in  conjunction  with an Associated  Award,  the
      Committee  shall  cause  an  amount  equal  to  the  Actual  Value  of the
      Performance  Grants  earned  by the  participant  to be paid to him or his
      beneficiary as provided below; or

           (ii) were  awarded  in  conjunction  with an  Associated  Award,  the
      Committee shall  determine,  in accordance with criteria  specified by the
      Committee (A) to cancel the Performance  Grants,  in which event no amount
      in respect  thereof shall be paid to the  participant or his  beneficiary,
      and the  Associated  Award  may be  permitted  to  continue  in  effect in
      accordance with its terms,  (B) to pay the Actual Value of the Performance
      Grants to the  participant or his  beneficiary as provided below, in which
      event  the  Associated  Award  may  be  cancelled  or  (C)  to  pay to the
      participant or his beneficiary as provided below, the Actual Value of only

                                      A-12
<PAGE>


      a portion of the  Performance  Grants,  in which event all or a portion of
      the Associated  Award may be permitted to continue in effect in accordance
      with its terms or be cancelled, as determined by the Committee.

      Such  determination  by  the  Committee  shall  be  made  as  promptly  as
practicable  following  the  end  of  the  Award  Period  or  upon  the  earlier
termination of employment or  performance of services,  or at such other time or
times as the Committee shall  determine,  and shall be made pursuant to criteria
specified by the Committee.

      Payment  of any  amount in respect  of the  Performance  Grants  which the
Committee  determines to pay as provided above shall be made by the Company,  as
promptly as practicable  after the end of the Award Period or at such other time
or times  as the  Committee  shall  determine,  and may be made in cash,  Common
Shares, Other Company Securities or property,  or other forms of payment, or any
combination  thereof or in such other manner,  as determined by the Committee in
its  discretion.  Notwithstanding  anything in this Paragraph 8 to the contrary,
the Committee may, in its discretion,  determine and pay out the Actual Value of
the Performance Grants at any time during the Award Period.

      9. DEFERRAL OF COMPENSATION.  The Committee shall determine whether or not
an Award shall be made in conjunction with deferral of the participant's salary,
bonus or other compensation, or any combination thereof, and whether or not such
deferred amounts may be

           (i)  forfeited  to  the  Company  or to  other  participants,  or any
      combination thereof,  under certain  circumstances (which may include, but
      need not be limited to,  certain  types of  termination  of  employment or
      performance of services for the Company and its Affiliates),

           (ii)  subject  to  increase  or  decrease  in  value  based  upon the
      attainment  of or  failure to attain,  respectively,  certain  performance
      measures and/or

           (iii) credited with income equivalents  (which may include,  but need
      not be limited to, interest, dividends or other rates of return) until the
      date or dates of payment of the Award, if any.

      9A. QUALIFYING AWARDS. THE COMMITTEE MAY, IN ITS SOLE DISCRETION, GRANT AN
AWARD  TO  ANY  PARTICIPANT  WITH  THE  INTENT  THAT  SUCH  AWARD  QUALIFIES  AS
"PERFORMANCE-BASED  COMPENSATION"  UNDER SECTION 162(M) (A "QUALIFYING  AWARD").
THE PROVISIONS OF THIS PARAGRAPH 9A AS WELL AS ALL OTHER  APPLICABLE  PROVISIONS
OF THE  PLAN  NOT  INCONSISTENT  WITH  THIS  PARAGRAPH  9A  SHALL  APPLY  TO ALL
QUALIFYING AWARDS ISSUED UNDER THE PLAN.  QUALIFYING AWARDS SHALL BE OF THE TYPE
SET FORTH IN SUBPARAGRAPH (A) OR (B) BELOW.

                                      A-13
<PAGE>


      (A)   QUALIFYING   AWARDS  MAY  BE  ISSUED  AS  STOCK  OPTIONS  AND  STOCK
APPRECIATION  RIGHTS.  COMMENCING  WITH CALENDAR YEAR 1996, THE NUMBER OF COMMON
SHARES UNDERLYING ALL OPTIONS AND STOCK APPRECIATION  RIGHTS THAT MAY BE GRANTED
TO ANY PARTICIPANT WITHIN ANY CALENDAR YEAR SHALL BE LIMITED TO 500,000, SUBJECT
TO ADJUSTMENT AS PROVIDED IN PARAGRAPH  15. THE  FOREGOING  LIMITATION  SHALL BE
SUBJECT TO THE LIMITATION SET FORTH IN PARAGRAPH 4(B).

      (B)(I) QUALIFYING AWARDS (OTHER THAN STOCK OPTIONS AND STOCK  APPRECIATION
RIGHTS) MAY BE ISSUED AS PERFORMANCE GRANTS AND ANY OTHER AWARD WHOSE PAYMENT IS
CONDITIONED UPON THE ACHIEVEMENT OF THE PERFORMANCE OBJECTIVES DESCRIBED IN THIS
SUBPARAGRAPH.  AMOUNTS  EARNED  UNDER  SUCH  AWARDS  SHALL  BE  BASED  UPON  THE
ATTAINMENT OF PERFORMANCE  OBJECTIVES ESTABLISHED BY THE COMMITTEE IN ACCORDANCE
WITH SECTION 162(M). SUCH PERFORMANCE  OBJECTIVES MAY VARY BY PARTICIPANT AND BY
AWARD AND SHALL BE BASED UPON THE ATTAINMENT OF SPECIFIC  AMOUNTS OF, OR CHANGES
IN ONE OR MORE  OF THE  FOLLOWING:  REVENUES,  EARNINGS,  SHAREHOLDERS'  EQUITY,
RETURN ON EQUITY,  ASSETS,  RETURN ON ASSETS,  CAPITAL,  RETURN ON CAPITAL, BOOK
VALUE, ECONOMIC VALUE ADDED,  OPERATING MARGINS, CASH FLOW,  SHAREHOLDER RETURN,
EXPENSES OR MARKET  SHARE.  THE  FOREGOING  OBJECTIVES  MAY BE APPLICABLE TO THE
COMPANY AS A WHOLE, ONE OR MORE OF ITS SUBSIDIARIES,  DIVISIONS,  BUSINESS UNITS
OR BUSINESS LINES, OR ANY COMBINATION OF THE FOREGOING, AND MAY BE APPLIED ON AN
ABSOLUTE  BASIS OR BE RELATIVE TO OTHER  COMPANIES,  INDUSTRIES OR INDICES OR BE
BASED UPON ANY  COMBINATION  OF THE  FOREGOING.  IN ADDITION TO THE  PERFORMANCE
OBJECTIVES THE COMMITTEE MAY ALSO  CONDITION  PAYMENT OF ANY SUCH AWARD UPON THE
ATTAINMENT  OF   CONDITIONS,   SUCH  AS  COMPLETION  OF  A  PERIOD  OF  SERVICE,
NOTWITHSTANDING  THAT THE PERFORMANCE  OBJECTIVE OR OBJECTIVES  SPECIFIED IN THE
AWARD ARE SATISFIED. THE COMMITTEE SHALL HAVE THE DISCRETION, BY PARTICIPANT AND
BY AWARD,  TO REDUCE (BUT NOT TO INCREASE)  SOME OR ALL OF THE AMOUNT THAT WOULD
OTHERWISE  BE  PAYABLE  UNDER THE AWARD BY  REASON  OF THE  SATISFACTION  OF THE
PERFORMANCE OBJECTIVES SET FORTH IN THE AWARD. IN MAKING ANY SUCH DETERMINATION,
THE  COMMITTEE IS  AUTHORIZED TO TAKE INTO ACCOUNT ANY SUCH FACTOR OR FACTORS IT
DETERMINES ARE APPROPRIATE,  INCLUDING BUT NOT LIMITED TO COMPANY, BUSINESS UNIT
AND INDIVIDUAL PERFORMANCE.

      (II) UNDER ALL AWARDS GRANTED  PURSUANT TO THIS  SUBPARAGRAPH  (B), IN ANY
ONE CALENDAR  YEAR: (A) NO PARTICIPANT  MAY BE PAID CASH,  COMMON SHARES,  OTHER
COMPANY  SECURITIES OR OTHER PROPERTY (OTHER THAN SHARES OF RESTRICTED STOCK) OR
ANY  COMBINATION  OF THE FOREGOING WITH A VALUE (AS DETERMINED BY THE COMMITTEE)
IN EXCESS OF $6.5 MILLION AND (B) NO  PARTICIPANT  MAY RECEIVE MORE THAN 100,000
SHARES OF RESTRICTED  STOCK,  SUBJECT TO  ADJUSTMENT  TO THE EXTENT  PROVIDED IN
PARAGRAPH 15. FOR PURPOSES OF THE FOREGOING,  THE AMOUNT PAID OR RECEIVED IN ANY
CALENDAR YEAR UNDER A QUALIFYING AWARD DESCRIBED IN THIS  SUBPARAGRAPH (B) SHALL
BE DEEMED TO BE THE VALUE EARNED UNDER SUCH AWARD BASED UPON THE  ATTAINMENT  OF
PERFORMANCE  OBJECTIVES  AND ANY  DOWNWARD  ADJUSTMENTS,  AS  DETERMINED  BY THE

                                      A-14
<PAGE>


COMMITTEE,  AS OF THE DATE OF THE  DETERMINATION.  THE LIMITATIONS  CONTAINED IN
THIS  SUBPARAGRAPH  (B)(II) SHALL APPLY ONLY TO QUALIFYING AWARDS GRANTED ON AND
AFTER APRIL 22, 1996.  AMOUNTS PAID  PURSUANT TO AWARDS  GRANTED  UNDER THE PLAN
PRIOR TO APRIL 22, 1996 SHALL NOT BE COUNTED TOWARD OR SUBJECT TO SUCH LIMITS.

      10. DEFERRED PAYMENT OF AWARDS. The Committee may specify that the payment
of all or any  portion of cash,  Common  Shares,  Other  Company  Securities  or
property,  or any other form of payment,  or any combination  thereof,  under an
Award shall be deferred until a later date.  Deferrals shall be for such periods
or until the  occurrence of such events,  and upon such terms,  as the Committee
shall  determine in its discretion.  Deferred  payments of Awards may be made by
undertaking to make payment in the future based upon the  performance of certain
investment  equivalents  (which  may  include,  but  need  not  be  limited  to,
government   securities,   Common  Shares,   other  securities,   property,   or
consideration,  or any  combination  thereof),  together  with  such  additional
amounts of income equivalents (which may be compounded and may include, but need
not be  limited  to,  interest,  dividends  or  other  rates of  return,  or any
combination  thereof) as may accrue  thereon until the date or dates of payment,
such investment equivalents and such additional amounts of income equivalents to
be determined by the Committee in its discretion.

      11. AMENDMENT OF AWARDS UNDER THE PLAN. The terms of any outstanding Award
under  the  Plan  may be  amended  from  time to time  by the  Committee  in its
discretion in any manner that it deems appropriate  (including,  but not limited
to,  acceleration  of  the  date  of  exercise  of  any  Award  and/or  payments
thereunder);  provided  that no  such  amendment  shall  adversely  affect  in a
material  manner any right of a participant  under the Award without his written
consent,  unless the  Committee  determines  in its  discretion  that there have
occurred  or are  about  to  occur  significant  changes  in  the  participant's
position,  duties or  responsibilities,  or  significant  changes  in  economic,
legislative,  regulatory,  tax, accounting or cost/benefit  conditions which are
determined by the Committee in its  discretion to have or to be expected to have
a  substantial  effect on the  performance  of the Company,  or any  subsidiary,
affiliate, division or department thereof, on the Plan or on any Award under the
Plan.

      12.  DISABILITY.  For the  purposes of this Plan, a  participant  shall be
deemed to have  terminated  his  employment or  performance  of services for the
Company and its  Affiliates  by reason of  disability,  if the  Committee  shall
determine that the physical or mental  condition of the participant by reason of
which such  employment or  performance  of services  terminated was such at that
time as would entitle him to payment of monthly  disability  benefits  under the
Company's  Long Term  Disability  Benefit Plan,  or, if the  participant  is not
eligible for benefits under such plan, under any similar  disability plan of the
Company or an Affiliate in which he is a participant.  If the participant is not
eligible for benefits under any disability  plan of the Company or an Affiliate,

                                      A-15
<PAGE>


he shall be deemed to have terminated such employment or performance of services
by reason of disability if the Committee  shall  determine  that his physical or
mental  condition  would entitle him to benefits  under the Company's  Long Term
Disability Benefit Plan if he were eligible therefor.

      13.  TERMINATION  OF A  PARTICIPANT.  For all purposes under the Plan, the
Committee shall determine whether a participant has terminated  employment by or
the  performance  of  services  for the Company  and its  Affiliates;  provided,
however,  that  transfers  between  the  Company  and an  Affiliate  or  between
Affiliates,  and  approved  leaves  of  absence  shall  not  be  deemed  such  a
termination.

      14. RELATED EMPLOYMENT.  For the purposes of this Plan, Related Employment
shall mean the  employment or  performance  of services by an individual  for an
employer  that is neither the Company nor an  Affiliate,  provided that (i) such
employment or  performance  of services is  undertaken by the  individual at the
request of the Company or an Affiliate,  (ii)  immediately  prior to undertaking
such  employment or performance  of services,  the individual was employed by or
performing  services  for the Company or an  Affiliate or was engaged in Related
Employment  as herein  defined  and (iii)  such  employment  or  performance  of
services  is in the best  interests  of the  Company  and is  recognized  by the
Committee,  in its  discretion,  as  Related  Employment  for  purposes  of this
Paragraph  14.  The  death or  disability  of an  individual  during a period of
Related  Employment  as herein  defined  shall be treated,  for purposes of this
Plan, as if the death or onset of disability  had occurred  while the individual
was employed by or performing services for the Company or an Affiliate.

      15.  DILUTION  AND OTHER  ADJUSTMENTS.  In the event of any  change in the
outstanding  Common  Shares of the Company by reason of any stock  split,  stock
dividend,   split-up,    split-off,    spin-off,    recapitalization,    merger,
consolidation,  rights  offering,  reorganization,  combination  or  exchange of
shares, a sale by the Company of all or part of its assets,  any distribution to
shareholders  other  than a normal  cash  dividend,  or other  extraordinary  or
unusual event, if the Committee shall  determine,  in its discretion,  that such
change equitably  requires an adjustment in the terms of any Award or the number
of Common  Shares  available  for  Awards,  such  adjustment  may be made by the
Committee  and shall be final,  conclusive  and binding for all  purposes of the
Plan.

      16.  DESIGNATION OF BENEFICIARY BY  PARTICIPANT.  A participant may name a
beneficiary to receive any payment in which he may be entitled in respect of any
Award under the Plan in the event of his death, on a written form to be provided
by and filed with the Committee,  and in a matter determined by the Committee in
its  discretion.  The  Committee  reserves  the  right  to  review  and  approve
beneficiary designations.  A participant may change his beneficiary from time to
time in the  same  manner,  unless  such  participant  has  made an  irrevocable
designation.  Any designation of beneficiary under the Plan (to the extent it is
valid and enforceable  under the applicable  law) shall be controlling  over any

                                      A-16
<PAGE>


other disposition, testamentary, or otherwise, as determined by the Committee in
its  discretion.  If no designated  beneficiary  survives the participant and is
living on the date on which any amount  becomes  payable  to such  participant's
beneficiary,  such  payment  will be made to the  legal  representatives  of the
participant's  estate,  and the term  "beneficiary" as used in the Plan shall be
deemed to include  such  person or persons.  If there is any  question as to the
legal right of any  beneficiary  to receive a  distribution  under the Plan, the
Committee in its discretion may determine that the amount in question be paid to
the legal  representatives of the estate of the participant,  in which event the
Company,  the Board  and the  Committee  and the  members  thereof  will have no
further liability to anyone with respect to such amount.

      17. FINANCIAL ASSISTANCE.  If the Committee determines that such action is
advisable,  the Company may assist any person to whom an Award has been  granted
in obtaining  financing  from the Company under the American  Express 1983 Stock
Purchase  Assistance  Plan  (or  other  program  of the  Company,  or one of its
Affiliates  approved  pursuant to applicable law), or from a bank or other third
party,  on such terms as are determined by the Committee,  and in such amount as
is required to accomplish the purposes of the Plan,  including,  but not limited
to, to permit the exercise of an Award, the  participation  therein,  and/or the
payment of any taxes in respect thereof.  Such assistance may take any form that
the Committee deems  appropriate,  including,  but not limited to, a direct loan
from the Company or an Affiliate,  a guarantee of the  obligation by the Company
or an Affiliate,  or the  maintenance by the Company or an Affiliate of deposits
with such bank or third party.

      18. MISCELLANEOUS PROVISIONS.

      (a) No  employee  or other  person  shall  have  any  claim or right to be
granted an Award under the Plan.  Determinations made by the Committee under the
Plan need not be uniform and may be made selectively among eligible  individuals
under the Plan, whether or not such eligible individuals are similarly situated.
Neither the Plan nor any action taken hereunder shall be construed as giving any
employee  or other  person any right to  continue  to be  employed by or perform
services  for the  Company  or any  Affiliate,  and the right to  terminate  the
employment of or performance of services by any  participant at any time and for
any reason is specifically reserved.

      (b) No  participant  or other  person shall have any right with respect to
the Plan,  the Common  Shares  reserved  for  issuance  under the Plan or in any
Award,  contingent or otherwise,  until written evidence of the Award shall have
been delivered to the recipient and all the terms,  conditions and provisions of
the Plan and the Award  applicable to such recipient  (and each person  claiming
under or through him) have been met.

      (c) Except as may be approved by the Committee  where such approval  shall
not adversely  affect  compliance of the Plan with Rule 16b-3 under the Exchange
Act, a  participant's  rights and interest under the Plan may not be assigned or

                                      A-17
<PAGE>


transferred,  hypothecated  or encumbered in whole or in part either directly or
by operation of law or otherwise (except in the event of a participant's  death)
including,  but  not  by  way  of  limitation,   execution,  levy,  garnishment,
attachment,  pledge, bankruptcy or in any other manner; provided,  however, that
any Option or similar right (including, but not limited to, a Stock Appreciation
Right) offered pursuant to the Plan shall not be transferable other than by will
or the laws of descent  and  distribution  and shall be  exercisable  during the
participant's lifetime only by him.

      (d)  No  Common  Shares,  Other  Company  Securities  or  property,  other
securities or property, or other forms of payment shall be issued hereunder with
respect to any Award  unless  counsel for the Company,  shall be satisfied  that
such issuance will be in compliance with applicable  federal,  state,  local and
foreign legal, securities exchange and other applicable requirements.

      (e) It is the intent of the Company  that the Plan comply in all  respects
with Rule 16b-3 under the Exchange Act, that any ambiguities or  inconsistencies
in  construction of the Plan be interpreted to give effect to such intention and
that if any  provision  of the Plan is found not to be in  compliance  with Rule
16b-3,  such provision  shall be deemed null and void to the extent  required to
permit the Plan to comply with Rule 16b-3.

      (f) The Company and its Affiliates shall have the right to deduct from any
payment made under the Plan any federal, state, local or foreign income or other
taxes required by law to be withheld with respect to such payment. It shall be a
condition to the obligation of the Company to issue Common Shares, Other Company
Securities or property, other securities or property, or other forms of payment,
or any combination  thereof,  upon exercise,  settlement or payment of any Award
under the Plan,  that the  participant (or any beneficiary or person entitled to
act) pay to the Company, upon its demand, such amount as may be requested by the
Company for the purpose of satisfying any liability to withhold federal,  state,
local or foreign income or other taxes. If the amount requested is not paid, the
Company may refuse to issue Common Shares, Other Company Securities or property,
other  securities  or property,  or other forms of payment,  or any  combination
thereof.  Notwithstanding  anything in the Plan to the  contrary,  the Committee
may, in its  discretion,  permit an eligible  participant (or any beneficiary or
person entitled to act) to elect to pay a portion or all of the amount requested
by the  Company for such taxes with  respect to such Award,  at such time and in
such manner as the Committee  shall deem to be appropriate  (including,  but not
limited to, by authorizing the Company to withhold,  or agreeing to surrender to
the  Company on or about the date such tax  liability  is  determinable,  Common
Shares, Other Company Securities or property,  other securities or property,  or
other  forms of  payment,  that would  otherwise  be  distributed,  or have been
distributed, as the case may be, pursuant to such Award to such person, having a
fair market value equal to the amount of such taxes).

                                      A-18
<PAGE>


      (g) The  expenses  of  the Plan  shall be borne by the  Company.  However,
if an Award is made to an  individual  employed  by or
performing services for an Affiliate,

           (i) if such Award results in payment of cash to the participant, such
      Affiliate  shall pay to the Company an amount equal to such cash  payment;
      and

           (ii) if the Award  results  in the  issuance  by the  Company  to the
      participant of Common Shares, Other Company Securities or property,  other
      securities  or  property,  or other forms of payment,  or any  combination
      thereof,  such  Affiliate  shall pay to the Company an amount equal to the
      fair market value  thereof,  as determined by the  Committee,  on the date
      such shares,  Other Company  Securities or property,  other  securities or
      property,  or other  forms of payment,  or any  combination  thereof,  are
      issued (or, in the case of the issuance of  Restricted  Stock or of Common
      Shares,  Other  Company  Securities  or property,  or other  securities or
      property,  or other forms of payment  subject to transfer  and  forfeiture
      conditions,  equal to the fair market  value  thereof on the date on which
      they are no longer subject to applicable restrictions),  minus the amount,
      if any,  received by the Company in respect of the purchase of such Common
      Shares, Other Company Securities or property, other securities or property
      or other forms of payment, or any combination thereof.

      (h) The Plan shall be  unfunded.  The  Company  shall not be  required  to
establish  any  special or  separate  fund or to make any other  segregation  of
assets to assure the payment of any Award under the Plan,  and the rights to the
payment of Awards shall be no greater than the rights of the  Company's  general
creditors.

      (i) By  accepting  any  Award  or  other  benefit  under  the  Plan,  each
participant  and each person claiming under or through him shall be conclusively
deemed to have indicated his acceptance and ratification of, and consent to, any
action  taken under the Plan by the Company,  the Board or the  Committee or its
delegates.

      (j)  Fair  market  value in  relation  to  Common  Shares,  Other  Company
Securities or property,  other  securities or property or other forms of payment
of Awards under the Plan, or any  combination  thereof,  as of any specific time
shall  mean  such  value as  determined  by the  Committee  in  accordance  with
applicable law.

      (k) The masculine  pronoun includes the feminine and the singular includes
the plural wherever appropriate.

      (l) The  appropriate  officers of the Company  shall cause to be filed any
reports,  returns or other information  regarding Awards hereunder or any Common
Shares issued  pursuant  hereto as may be required by Section 13 or 15(d) of the
Exchange Act (or any successor provision) or any other applicable statute,  rule
or regulation.

                                      A-19
<PAGE>


      (m) The validity, construction, interpretation,  administration and effect
of the Plan, and of its rules and  regulations,  and rights relating to the Plan
and to Awards granted under the Plan, shall be governed by the substantive laws,
but not the choice of law rules, of the State of New York.

      19. PLAN AMENDMENT OR SUSPENSION.  The Plan may be amended or suspended in
whole  or in part at any  time  and  from  time  to  time by the  Board,  but no
amendment  shall  be  effective  unless  and  until  the  same  is  approved  by
shareholders  of the Company,  where the failure to obtain such  approval  would
adversely  affect the  compliance of the Plan with Rule 16b-3 under the Exchange
Act and with other  applicable  law. No  amendment  of the Plan shall  adversely
affect in a material  manner any right of any  participant  with  respect to any
Award theretofore granted without such participant's written consent,  except as
permitted under Paragraph 11.

      20. PLAN TERMINATION. This  Plan  shall  terminate upon the earlier of the
following dates or events to occur:

      (a)upon the adoption of a resolution of the Board terminating the Plan; or

      (b) ten years from the date the Plan is initially  approved and adopted by
the  shareholders  of the  Company  in  accordance  with  Paragraph  21  hereof,
provided,  however, that the Board may, prior to the expiration of such ten-year
period, extend the term of the Plan for an additional period of up to five years
for the grant of Awards other than Incentive  Stock  Options.  No termination of
the Plan shall  materially  alter or impair any of the rights or  obligations of
any person,  without his consent,  under any Award theretofore granted under the
Plan,  except that subsequent to termination of the Plan, the Committee may make
amendments permitted under Paragraph 11.

      21. SHAREHOLDER ADOPTION.  The Plan shall be submitted to the shareholders
of the Company  for their  approval  and  adoption at a meeting to be held on or
before  June 30,  1989,  or at any  adjournment  thereof.  The Plan shall not be
effective  and no Award  shall be made  hereunder  unless and until the Plan has
been so approved and adopted.  The shareholders shall be deemed to have approved
and  adopted  the Plan only if it is  approved  and  adopted at a meeting of the
shareholders  duly held by vote taken in the manner  required by the laws of the
State of New York.

                                      A-20
<PAGE>


                 DIRECTIONS TO THE 1996 AMERICAN EXPRESS COMPANY
                         ANNUAL MEETING OF SHAREHOLDERS

      American Express Company's world headquarters,  site of the Company's 1996
Annual Meeting of Shareholders, are located at 200 Vesey Street on the west side
of lower  Manhattan in the office complex known as the World  Financial  Center.
The World Financial Center is a part of Battery Park City, a 10-acre development
of office  buildings,  residences  and parks created in the 1970's and 1980's by
land  fill  amongst  former  Hudson  River  piers  on  the  southwestern  tip of
Manhattan.  It is  connected  to  the  World  Trade  Center  by  two  pedestrian
overpasses and is also accessible at street level by vehicular traffic.

BY SUBWAY

      Take any of the several  subway  lines (A, C, E, N, R or the 1, 2, 3, 4, 5
or 9 trains)  that stop at or near the World Trade  Center.  Walk from the World
Trade Center across the Westside  Highway (also known as West Street) via one of
the two pedestrian  overpasses.  The American  Express  building is on the north
side of the Winter Garden in the World Financial Center.

BY AUTOMOBILE OR TAXICAB

      Proceed  southerly on the Westside Highway in lower  Manhattan,  orienting
toward the twin  towers of the World  Trade  Center.  Enter the World  Financial
Center, which is across the Westside Highway from the towers, by turning west on
Murray Street.  Proceed to the main entrance of the American  Express  building,
located on the south side of Vesey  Street  slightly to the west of the Westside
Highway.

                                      PROXY

                            AMERICAN EXPRESS COMPANY

       PROXY SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS OF THE COMPANY
                      FOR ANNUAL MEETING ON APRIL 22, 1996

The undersigned hereby appoints Michael P. Monaco,  Louise M. Parent and Stephen
P. Norman, or any of them, proxies or proxy, with full power of substitution, to
vote all common  shares of American  Express  Company which the  undersigned  is
entitled  to  vote  at the  Annual  Meeting  of  Shareholders  to be held at the
executive  offices of the Company,  200 Vesey Street,  26th Floor, New York, New
York 10285, on April 22, 1996 at 10:00 A.M.,  local time, and at any adjournment
thereof,  as directed below with respect to the proposals set forth in the Proxy
Statement and in their  discretion upon any matter that may properly come before
the meeting or any adjournment thereof.

Election of Directors. Nominees:

D.F. Akerson, A.L. Armstrong, E.L. Artzt,
W.G. Bowen, D.M. Culver, C.W. Duncan Jr.,
H. Golub, B. Sills Greenough, F.R. Johnson,
V.E. Jordan Jr., D. Lewis, A. Papone,

F.P. Popoff.

(COMMENTS/ADDRESS CHANGE)

- -------------------------

- -------------------------

- -------------------------

- -------------------------

- -------------------------

(If you have written in the above space,  please mark the  corresponding  box on
the reverse side of this card.)

YOU ARE ENCOURAGED TO SPECIFY YOUR CHOICES BY MARKING THE APPROPRIATE BOXES, SEE
REVERSE SIDE,  BUT YOU NEED NOT MARK ANY BOXES IF YOU WISH TO VOTE IN ACCORDANCE
WITH THE BOARD OF DIRECTORS' RECOMMENDATIONS. YOUR SHARES CANNOT BE VOTED UNLESS
YOU SIGN THIS CARD.  THE SIGNER HEREBY REVOKES ALL PROXIES  HERETOFORE  GIVEN BY
THE SIGNER TO VOTE AT SAID MEETING OR ANY ADJOURNMENT THEREOF.

                            (Continued and to be dated and signed on other side)
- --------------------------------------------------------------------------------
                              FOLD AND DETACH HERE.

NOTICE TO PARTICIPANTS IN ONE OR MORE OF THE FOLLOWING EMPLOYEE PLANS:

  -- American Express Incentive Savings Plan
  -- IDS DVP Savings Plan
  -- IDS DVP Retirement Plan

This proxy card indicates the number of whole shares credited to your account(s)
in one or more of the above listed  plans as of February  20,  1996.  The shares
credited to your  account(s) in the plans will be voted according to your voting
instructions  indicated  on this card if American  Express  Trust  Company,  the
Trustee of the plans, receives such instructions in a timely manner.

To be received in a timely manner, Chemical Mellon Shareholder Services, L.L.C.,
which is acting on behalf of and at the  direction of the Trustee,  must receive
your proxy card for tabulation by April 17, 1996.

If the Trustee does not receive  your voting  instructions  in a timely  manner,
your shares held in the above listed plan(s) will be voted by the Trustee,  on a
plan-by-plan  basis,  in the same  proportion as the Trustee has received timely
voting instructions on other shares held in such plan(s).

<PAGE>

[LOGO OF AMERICAN EXPRESS]

                                Please mark your
                             votes as indicated in
                                this example. [X]

         THIS PROXY, WHEN PROPERLY EXECUTED, WILL BE VOTED IN THE MANNER
              DIRECTED HEREON BY THE UNDERSIGNED SHAREHOLDER. IF NO
          DIRECTION IS GIVEN, THIS PROXY WILL BE VOTED FOR PROPOSALS 1,
                         2 AND 3 AND AGAINST PROPOSAL 4.

THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR ITEMS 1, 2 AND 3.

                                                          WITHHOLD
                                        FOR ALL           FROM ALL
                                        NOMINEES          NOMINEES

Item 1 - Election of Directors.           [  ]              [  ]

FOR the slate, except vote WITHHELD 
from the following nominee(s):



- -----------------------------

                                        FOR       AGAINST       ABSTAIN
Item 2 - Selection of
         Ernst & Young LLP as 
         Independent Auditors.          [  ]        [  ]          [  ]

Item 3 - Approval of Amendments 
         to 1989 Long-Term 
         Incentive Plan.                [  ]        [  ]          [  ]



                        THE BOARD OF DIRECTORS RECOMMENDS
                             A VOTE AGAINST ITEM 4.

                                        FOR       AGAINST       ABSTAIN
Item 4 - Shareholder proposal 
         relating to cumulative 
         voting.                        [  ]        [  ]          [  ]

I plan to attend meeting.               [  ]

COMMENTS/ADDRESS CHANGE
(Please mark this box if you
have written comments/address
change on the reverse                   [  ]
side.)

Signature(s)_____________________________________________  Date ________________

NOTE:  Please date and sign exactly as name appears hereon.  Joint owners should
each sign. When signing as attorney, executor, administrator, corporate officer,
trustee or guardian, please give full title as such.

                              FOLD AND DETACH HERE.


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