JAMES RIVER CORP OF VIRGINIA
11-K, 1995-03-27
PAPER MILLS
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                    SECURITIES AND EXCHANGE COMMISSION
                                     
                          WASHINGTON, D.C.  20549
                                     
                                     
                                     
                                 FORM 11-K
                                     
                                     
                                     
              Annual Report Pursuant to Section 15(d) of the
                                     
                      Securities Exchange Act of 1934
                                     
                                     
                                     
                                     
                   For the year ended December 31, 1994
                                     
                       Commission file number 1-7911
                                     
                                     
                                     
          A.  Full title of the plan and the address of the plan,
              if different from that of the issuer named below:
                                     
                                     
                    JAMES RIVER CORPORATION OF VIRGINIA
                  CANADIAN EMPLOYEES STOCK PURCHASE PLAN
                                     
                                     
                                     
         B.  Name of issuer of the securities held pursuant to the
             plan and the address of its principal executive office:
                                       
                                     
                    JAMES RIVER CORPORATION OF VIRGINIA
              120 Tredegar Street, Richmond, Virginia  23219

                 JAMES RIVER CORPORATION OF VIRGINIA
               CANADIAN EMPLOYEES STOCK PURCHASE PLAN
             INDEX TO FINANCIAL STATEMENTS AND SCHEDULES
                        _____________________

Items 1. and 2.  Financial Statements and Exhibits


  a. Financial statements:                                  Pages

     Report of independent accountants                      3

     Statements of financial condition as of
       December 31, 1994 and 1993                           4

     Statements of income and changes in plan equity for
       the years ended December 31, 1994, 1993 and 1992     5

     Notes to financial statements                          6-9


     Schedules  I,  II  and  III are omitted  because  they  are  not
     applicable  or  because substantially all of the information  is
     provided within the financial statements.

  b. Exhibits:


       4. James River Corporation of Virginia Canadian Employees Stock Purchase 
          Plan, as amended and restated effective October 1, 1990 (incorporated 
          by reference to Exhibit 4(a) to James River's Canadian Employees Stock
          Purchase Plan Registration Statement on Form S-8 (File No. 33-43207), 
          dated October 15, 1991).

      23. Consent of independent accountants -- filed herewith.


                  REPORT OF INDEPENDENT ACCOUNTANTS
                                  
To the Pension Plan Management Committee of
James River Corporation of Virginia:

We have audited the accompanying statements of financial condition of
the  James  River  Corporation of Virginia Canadian  Employees  Stock
Purchase Plan (the "Plan") as of December 31, 1994 and 1993, and  the
related  statements of income and changes in plan equity for each  of
the  three  years  in  the  period ended December  31,  1994.   These
financial statements are the responsibility of the Plan's management.
Our  responsibility  is  to  express an opinion  on  these  financial
statements based on our audits.

We  conducted  our  audits  in  accordance  with  generally  accepted
auditing standards.  Those standards require that we plan and perform
the  audit to obtain reasonable assurance about whether the financial
statements  are  free of material misstatement.   An  audit  includes
examining,  on  a  test basis, evidence supporting  the  amounts  and
disclosures  in  the  financial statements.  An audit  also  includes
assessing  the  accounting principles used and significant  estimates
made  by  management,  as well as evaluating  the  overall  financial
statement  presentation.   We  believe  that  our  audits  provide  a
reasonable basis for our opinion.

In  our  opinion, the financial statements referred to above  present
fairly, in all material respects, the financial condition of the Plan
as  of December 31, 1994 and 1993, and the income and changes in plan
equity  for each of the three years in the period ended December  31,
1994, in conformity with generally accepted accounting principles.




                                      COOPERS & LYBRAND L.L.P.


Richmond, Virginia
February 24, 1995

                 JAMES RIVER CORPORATION OF VIRGINIA
               CANADIAN EMPLOYEES STOCK PURCHASE PLAN
                  STATEMENTS OF FINANCIAL CONDITION
                  as of December 31, 1994 and 1993

                                                           1994        1993
ASSETS                                                                    
                                                                          
Cash                                                    $69,807     $52,879
                                                                          
Contributions receivable:                                                 
  Employer:                                                               
    Basic                                                 8,988       7,896
    Additional                                           13,804      14,737
  Employee                                               16,366      14,321
                                                                          
Investment in Common Stock, at market value                               
    (historical cost:  1994--$1,553,067 and                               
     1993--$1,471,408)                                1,428,476   1,289,250
                                                                          
      Total assets                                   $1,537,441  $1,379,083
                                                                          
                                                                          
LIABILITIES AND PLAN EQUITY                                               
                                                                          
Payable to withdrawing participants                    $123,910     $33,309
                                                                          
Plan equity                                           1,413,531   1,345,774
                                                                          
      Total liabilities and plan equity              $1,537,441  $1,379,083
                                                                          
                                  
                                  
                                  
               The accompanying notes are an integral
                  part of the financial statements.

                 JAMES RIVER CORPORATION OF VIRGINIA
               CANADIAN EMPLOYEES STOCK PURCHASE PLAN
           STATEMENTS OF INCOME AND CHANGES IN PLAN EQUITY
        for the years ended December 31, 1994, 1993 and 1992
                                  
                                                 1994       1993        1992
                                                                               
Investment income:                                                              
  Cash dividends on Common Stock           $   33,646 $   32,333  $   32,820
  Interest on bank deposits                       427        986       1,011
                                                                                
      Total investment income                  34,073     33,319      33,831
                                                                                
Change in net unrealized appreciation                                           
  or depreciation in fair value of                                              
  investments                                  57,567     78,531     (36,150)
                                                                                
Contributions and deposits:                                                     
  Deposits by participating                                                     
    employees                                 400,151    370,094     431,595
  Contributions by employer:                                                    
    Basic                                     216,955    201,528     236,177
    Additional                                 14,334     15,129      16,830
    Administrative costs                       20,686     22,920      28,105
                                                                                
      Total contributions and                                                   
         deposits                             652,126    609,671     712,707
                                                                                
Withdrawals and expenditures:                                                   
  Distributions to participants              (644,007)  (692,284)   (597,532)
  Administrative costs                        (20,686)   (22,920)    (28,105)
                                                                                
       Total withdrawals and                                                    
          expenditures                       (664,693)  (715,204)   (625,637)
                                                                                
Foreign currency remeasurement                                                  
   loss                                       (11,316)   (16,912)    (17,311)
                                                                                
        Net increase (decrease) in plan                                         
          equity                               67,757    (10,595)     67,440
                                                                                
Plan equity, beginning of year              1,345,774  1,356,369   1,288,929
                                                                                
        Plan equity, end of year           $1,413,531 $1,345,774  $1,356,369
                                                                                
                                  
                                  
                                  
               The accompanying notes are an integral
                  part of the financial statements.
               
                JAMES RIVER CORPORATION OF VIRGINIA
               CANADIAN EMPLOYEES STOCK PURCHASE PLAN
                    NOTES TO FINANCIAL STATEMENTS
                                  
1.   General:

The  James  River  Corporation of Virginia Canadian  Employees  Stock
Purchase  Plan (the "Plan") was adopted by the Board of Directors  of
James  River Corporation of Virginia ("James River" or the "Company")
for the benefit of the employees of certain operating subsidiaries of
James River located in Canada (the "Participating Companies").  As of
December 31, 1994, the Participating Companies included James  River-
Marathon,  Ltd.  ("Marathon")  and  James  River  Canada,  Inc.  ("JR
Canada"), formerly Canada Cup, Inc.

2.   Summary of Significant Accounting Policies:

Cash

Substantially all contributions to the Plan are initially invested in
an interest-bearing account pending their investment in James River's
common  stock, $.10 par value (the "Common Stock").  Interest  earned
on  such  cash  balances  is credited to the Participants'  accounts.
Cash balances are stated at cost which approximates market value.

Investment Valuation

The  investment in Common Stock is stated at market value,  based  on
the  closing price on the New York Stock Exchange Composite  Tape  on
the  last  trading day of the period.  The closing market  value  per
share of Common Stock was $20.25 and $19.25 on December 31, 1994, and
December 31, 1993, respectively.

Security Transactions and Related Investment Income

Security  transactions are accounted for as of the  trade  date,  and
dividend income is recorded as of the date of declaration.  The  cost
of  securities  sold  is  determined on an average-cost  basis.   The
assets of the Plan are held under a Trust Agreement, dated August 23,
1989, with National Trust Company (the "Trustee").

Contributions and Deposits

Employee and employer contributions are recorded on an accrual  basis
as  of  the date the employees' contributions are withheld  from  the
employees'  compensation.   Employee and employer  contributions  are
transferred to the Trustee on a monthly basis. The Trustee uses  such
contributions to periodically purchase shares of Common  Stock  which
are  allocated to each Participant's account.  Residual cash  amounts
held by the Trustee are carried forward to the next month.

                    NOTES TO FINANCIAL STATEMENTS
                             (continued)

Foreign Currency Remeasurement

The  functional currency of the Plan is the U.S. dollar.  Assets  and
liabilities of the Plan (except investments in Common Stock which are
stated  at  U.S.  dollar market value) are remeasured  from  Canadian
dollars  to  U.S. dollars at the applicable year-end  exchange  rate.
The  cost  of investments in Common Stock and the related  unrealized
appreciation or depreciation are remeasured at applicable  historical
exchange  rates.  Investment income, contributions and deposits,  and
withdrawals and expenditures are remeasured at average exchange rates
for  the  years  ended  December 31, 1994, 1993  and  1992.   Foreign
currency remeasurement gains and losses are included in income.

Withdrawals

Withdrawals from the Plan by Participants are accounted  for  at  the
average  historical cost of the Common Stock distributed,  plus  cash
paid in lieu of fractional shares, where applicable.  Withdrawals  in
connection  with  shares sold for distributions of fractional  shares
are  accounted  for  at the fair market value of the  related  Common
Stock.  Any Participant contributions which have not yet been applied
to the purchase of Common Stock will also be paid to each withdrawing
Participant.

Administrative Costs

The  Plan  is  reimbursed  by  the Participating  Companies  for  its
administrative  and  operating  costs,  except  for  brokerage  fees.
Brokerage fees are included in the cost of acquiring Common Stock and
thus are borne by the Participants.

3.   Description of the Plan:

The  Plan  was  established to enable eligible employees  of  certain
James  River  subsidiaries located in Canada to acquire an  ownership
interest in James River, the ultimate holding company.  The Plan is a
non-taxable  employees  profit sharing plan  as  defined  in  Section
144(1) of the Income Tax Act (Canada) (the "Canadian Tax Act").

Participants  may elect to contribute into the Plan, through  payroll
deductions,  from  1%  to 10% of their compensation  to  be  used  to
purchase  Common Stock for their benefit.  Participant  contributions
of  up  to six percent of compensation ("Basic Member Contributions")
are   matched   by  the  Participating  Companies  ("Basic   Employer
Contributions") based on the following schedule:

                                         Participating Company's
                                      contributions as a percentage
Participant's contributions           of Participant's contributions
                                                                        
1% of compensation                                100%
2% of compensation                                 65%
3% to 6% of compensation                           50%
                                                                        
                    NOTES TO FINANCIAL STATEMENTS
                             (continued)


The  Participating Companies make no contributions with respect to  a
Participant's   contribution  in  excess  of  six  percent   of   the
Participant's compensation.

The  Participating Companies make "Additional Employer Contributions"
on  or  before  March 31 of each calendar year with respect  to  each
Participant  in its employ on the preceding December 31 who  has  not
withdrawn  any Common Stock from his Restricted Account  (hereinafter
defined)  during  either  of the two immediately  preceding  calendar
years.   The amount of the Additional Employer Contribution allocated
to  the  Participant's  account equals 10%  of  the  aggregate  Basic
Employer  Contributions made with respect to the  Participant  during
the  earlier of such two immediately preceding calendar years.   Each
Participant's   "Restricted  Account"  includes  the   Basic   Member
Contributions  and  Basic Employer Contributions  made  at  any  time
during  the current or immediately preceding calendar year,  and  any
Common  Stock  purchased  with  such contributions.   The  Additional
Employer  Contribution  receivable  reflected  on  the  Statement  of
Financial  Condition as of December 31, 1994 represents  the  accrued
contribution  related  to  the 1993 Basic Employer  Contributions  of
qualifying  Participants to be paid to the Plan on  March  31,  1995.
The Additional Employer Contribution accrued as of December 31, 1993,
which  related to the 1992 Basic Employer Contributions of qualifying
Participants, was paid to the Plan on March 31, 1994.

Each  Participant  is  fully vested in his  contributions,  in  Basic
Employer Contributions, in Additional Employer Contributions, and  in
any  earnings  thereon at all times.  The Plan had approximately  360
Participants  as  of  December 31, 1994, and 330 Participants  as  of
December 31, 1993.

4.   Contributions to the Plan:

Employee and employer contributions for the years ended December  31,
1994, 1993 and 1992 were as follows:

                  1994                 1993                  1992
           Employee  Employer    Employee   Employer  Employee  Employer
                                                                        
Marathon   $287,337  $175,776    $265,676   $166,971  $302,913  $188,524
JR Canada   112,814    76,199     104,418     72,606   128,682    92,588
           $400,151  $251,975    $370,094   $239,577  $431,595  $281,112
                                                                        
                                  
                                  
                    NOTES TO FINANCIAL STATEMENTS
                             (continued)


5.   Investment in James River Common Stock:

The  unrealized appreciation or depreciation of investment in  Common
Stock  as of December 31, 1994, 1993 and 1992 and the change in  such
amount during each period were as follows:

                                                                   Unrealized
                                      Market                      Application
                                       Value           Cost    (Depreciation)
December 31, 1991                 $1,189,080     $1,413,619        $(224,539)
Change for the year ended                                                    
  December 31, 1992                   71,936        108,086          (36,150)
                                                                             
December 31, 1992                  1,261,016      1,521,705         (260,689)
Change for the year ended                                                    
  December 31, 1993                   28,234        (50,297)          78,531
                                                                             
December 31, 1993                  1,289,250      1,471,408         (182,158)
Change for the year ended                                                    
  December 31, 1994                  139,226         81,659           57,567
                                                                             
December 31, 1994                 $1,428,476     $1,553,067        $(124,591)
                                                                             
                                  
                                  
The  Plan  held 70,542 and 66,974 shares of Common Stock on  December
31, 1994 and 1993, respectively.

6.   Tax Status:

The  Plan is an employees profit sharing plan and is subject  to  the
Canadian Tax Act; all amounts contributed to a Participant's  account
are taxable to such Participant under Canadian income tax rules.  The
only  U.S.  taxes paid are U.S. withholding taxes on  cash  dividends
which are withheld prior to the distribution of such dividends to the
Trustee.
                             SIGNATURES
                                  
Pursuant to the requirements of the Securities Exchange Act of  1934,
the members of the Committee who administer the Plan have duly caused
this  annual  report  to be signed by the undersigned  hereunto  duly
authorized.

     JAMES RIVER CORPORATION OF VIRGINIA
     CANADIAN EMPLOYEES STOCK PURCHASE PLAN


March 21, 1995                     /s/Michael J. Allan
Date                               Committee Member-Michael J. Allan


March 21, 1995                     /s/Joseph L. Fischer
Date                               Committee Member-Joseph L. Fischer


March 24, 1995                     /s/Daniel J. Girvan
Date                               Committee Member-Daniel J. Girvan


March 20, 1995                     /s/Stephen E. Hare
Date                               Committee Member-Stephen E. Hare


March 21, 1995                     /s/Joseph T. Piemont
Date                               Committee Member-Joseph T. Piemont


March 20, 1995                     /s/Robert C. Williams
Date                               Committee Member-Robert C. Williams



                                  


Exhibit 23




               CONSENT OF INDEPENDENT ACCOUNTANTS

       We   consent  to  the  incorporation  by  reference  in   the
Registration  Statement of James River Corporation  of  Virginia  on
Form  S-8 (File No. 33-57153) of our report dated February 24, 1995,
on  our  audits  of  the financial statements  of  the  James  River
Corporation of Virginia Canadian Employees Stock Purchase Plan as of
December 31, 1994 and 1993, and for each of the three years  in  the
period  ended  December 31, 1994, which report is included  in  this
Annual Report on Form 11-K.







                                          COOPERS & LYBRAND L.L.P.

Richmond, Virginia
March 23, 1995






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