JAMES RIVER CORP OF VIRGINIA
11-K, 1997-03-24
PAPER MILLS
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                    SECURITIES AND EXCHANGE COMMISSION

                          WASHINGTON, D.C.  20549



                                 FORM 11-K



              Annual Report Pursuant to Section 15(d) of the

                      Securities Exchange Act of 1934




                   For the year ended December 31, 1996

                       Commission file number 1-7911



          A.  Full title of the plan and the address of the plan,
              if different from that of the issuer named below:


                    JAMES RIVER CORPORATION OF VIRGINIA
                  CANADIAN EMPLOYEES STOCK PURCHASE PLAN



         B.  Name of issuer of the securities held pursuant to the
          plan and the address of its principal executive office:


                    JAMES RIVER CORPORATION OF VIRGINIA
              120 Tredegar Street, Richmond, Virginia  23219

<PAGE>
                 JAMES RIVER CORPORATION OF VIRGINIA
               CANADIAN EMPLOYEES STOCK PURCHASE PLAN
             INDEX TO FINANCIAL STATEMENTS AND SCHEDULES
                        ---------------------

Items 1. and 2.  Financial Statements and Exhibits


  a. Financial statements:                                  Pages

     Report of independent accountants                      3

     Statements of financial condition as of
       December 31, 1996 and 1995                           4

     Statements of income and changes in plan equity for
       the years ended December 31, 1996, 1995 and 1994     5

     Notes to financial statements                          6-9


     Schedules  I, II and III are omitted  because  they are not  applicable  or
     because  substantially  all of  the  information  is  provided  within  the
     financial statements.

  b. Exhibits:


      4. James River  Corporation  of Virginia  Canadian  Employees  Stock
         Purchase  Plan,  as amended and  restated  effective  August 28, 1995
         (incorporated by reference to Exhibit 4 to James River  Corporation of
         Virginia  Canadian  Stock Purchase Plan Annual Report on Form 11-K for
         the year ended December 31, 1995).

     23. Consent of independent accountants -- filed herewith.

<PAGE>
                  REPORT OF INDEPENDENT ACCOUNTANTS

To the Retirement Plans Management Committee of
James River Corporation of Virginia:

We have audited the accompanying  statements of financial condition of the James
River  Corporation  of Virginia  Canadian  Employees  Stock  Purchase  Plan (the
"Plan") as of December 31, 1996 and 1995,  and the related  statements of income
and  changes  in plan  equity for each of the three  years in the  period  ended
December 31, 1996.  These  financial  statements are the  responsibility  of the
Plan's  management.  Our  responsibility  is to  express  an  opinion  on  these
financial statements based on our audits.

We  conducted  our  audits  in  accordance  with  generally   accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion,  the financial  statements  referred to above present fairly, in
all material  respects,  the financial  condition of the Plan as of December 31,
1996 and 1995,  and the income and  changes in plan equity for each of the three
years in the period ended  December  31,  1996,  in  conformity  with  generally
accepted accounting principles.




                                                        COOPERS & LYBRAND L.L.P.


Richmond, Virginia
February 14, 1997
<PAGE>
                 JAMES RIVER CORPORATION OF VIRGINIA
               CANADIAN EMPLOYEES STOCK PURCHASE PLAN
                  STATEMENTS OF FINANCIAL CONDITION
                  as of December 31, 1996 and 1995

                                                               1996        1995
ASSETS

Cash                                                     $  149,111     $65,685

Contributions receivable:
  Employer:
    Basic                                                    40,250      11,552

    Additional                                               17,270      15,263
                                                             
  Employee                                                   77,814      21,571

Investment in common stock, at market value:
   James River (historical cost:  1996--$1,619,753 and
     1995--$1,600,218)                                    1,968,519   1,520,526
   Crown Vantage Inc. (historical cost:  1996--$63,273      
     and 1995--$106,633)                                     25,177      72,931

      Total assets                                       $2,278,141  $1,707,528

LIABILITIES AND PLAN EQUITY

Payable to withdrawing participants                      $   19,473

Plan equity                                               2,258,668  $1,707,528

   Total liabilities and plan equity                     $2,278,141  $1,707,528


                     The accompanying notes are an integral
                        part of the financial statements.
<PAGE>
                       JAMES RIVER CORPORATION OF VIRGINIA
                     CANADIAN EMPLOYEES STOCK PURCHASE PLAN
                 STATEMENTS OF INCOME AND CHANGES IN PLAN EQUITY
              for the years ended December 31, 1996, 1995 and 1994

                                                1996         1995          1994

Investment income:
  Cash dividends on Common Stock          $   29,996     $ 32,765      $ 33,646
  Interest on bank deposits                      758        1,152           427

      Total investment income                 30,754       33,917        34,073

Change in net unrealized appreciation
  in fair value of investments               424,064       11,197        57,567

Contributions and deposits:
  Deposits by participating employees        557,847      479,655       400,151

  Contributions by employer:
    Basic                                    290,448      256,521       216,955

    Additional                                17,131       15,181        14,334

    Administrative costs                      21,153       21,268        20,686

     Total contributions and deposits        886,579      772,625       652,126
                                   
Withdrawals and expenditures:
  Distributions to participants             (769,239)    (635,411)     (644,007)

  Administrative costs                       (21,153)     (21,268)      (20,686)

    Total withdrawals and expenditures      (790,392)    (656,679)     (664,693)

Stock distribution of Crown Vantage Inc.                  133,338

Foreign currency remeasurement gain(loss)        135         (401)      (11,316)

        Net increase in plan equity          551,140      293,997        67,757

Plan equity, beginning of year             1,707,528    1,413,531     1,345,774
                                           
        Plan equity, end of year          $2,258,668   $1,707,528    $1,413,531



                     The accompanying notes are an integral
                        part of the financial statements.
<PAGE>
                 JAMES RIVER CORPORATION OF VIRGINIA
               CANADIAN EMPLOYEES STOCK PURCHASE PLAN
                    NOTES TO FINANCIAL STATEMENTS

1.   General:

The James River Corporation of Virginia  Canadian  Employees Stock Purchase Plan
(the "Plan") was adopted by the Board of Directors of James River Corporation of
Virginia  ("James  River" or the  "Company") for the benefit of the employees of
certain   operating   subsidiaries   of  James  River  located  in  Canada  (the
"Participating Companies"). As of December 31, 1996, the Participating Companies
included James River- Marathon,  Ltd.  ("Marathon") and James River Canada, Inc.
("JR Canada").

2.   Summary of Significant Accounting Policies:

Cash

Substantially  all  contributions  to the  Plan  are  initially  invested  in an
interest-bearing account pending their investment in James River's common stock,
$.10 par value ("JR Common  Stock").  Interest  earned on such cash  balances is
credited to the Participants'  accounts.  Cash balances are stated at cost which
approximates market value.

Investment Valuation

The investments include JR Common Stock and Crown Vantage Inc. common stock ("CV
Common  Stock") (See Note 3). The  investments  in JR Common Stock and CV Common
Stock are stated at market  value,  based on the  closing  price on the New York
Stock Exchange Composite Tape on the last trading day of the period. The closing
market  value per share of JR Common  Stock was  $33.125 and $24.125 on December
31, 1996,  and December 31,  1995,  respectively.  The closing  market value per
share of CV Common Stock was $8.50 and $14.25 on December 31, 1996, and December
31, 1995, respectively.

Security Transactions and Related Investment Income

Security  transactions  are  accounted  for as of the trade date,  and  dividend
income is recorded as of the date of declaration. The cost of securities sold is
determined  on an  average-cost  basis.  The assets of the Plan are held under a
Trust Agreement, dated August 23, 1989. During 1996, the assets of the plan were
transferred  from National  Trust  Company (the former  trustee) to Canada Trust
(the "Trustee").

Contributions and Deposits

Employee and employer  contributions  are recorded on an accrual basis as of the
date the employees' contributions are withheld from the employees' compensation.
Employee and employer  contributions are transferred to the Trustee on a monthly
basis. The Trustee uses such contributions to periodically purchase shares of JR
Common Stock which are allocated to each  Participant's  account.  Residual cash
amounts held by the Trustee are carried forward to the next month.


<PAGE>
                    NOTES TO FINANCIAL STATEMENTS
                             (continued)

Foreign Currency Remeasurement

The functional  currency of the Plan is the U.S. dollar.  Assets and liabilities
of the Plan (except  investments in common stock which are stated at U.S. dollar
market  value) are  remeasured  from  Canadian  dollars  to U.S.  dollars at the
applicable  year-end  exchange rate. The cost of investments in common stock and
the related unrealized appreciation or depreciation are remeasured at applicable
historical exchange rates.  Investment income,  contributions and deposits,  and
withdrawals and  expenditures  are remeasured at average  exchange rates for the
years ended December 31, 1996,  1995 and 1994.  Foreign  currency  remeasurement
gains and losses are included in the net increase in plan equity.

Withdrawals

Withdrawals  from the Plan by  Participants  are  accounted  for at the  average
historical  cost of the  common  stock  distributed,  plus  cash paid in lieu of
fractional shares, where applicable.  Withdrawals in connection with shares sold
for  distributions  of  fractional  shares are  accounted for at the fair market
value of the related common stock. Any Participant  contributions which have not
yet been  applied  to the  purchase  of common  stock  will also be paid to each
withdrawing Participant.

Administrative Costs

The Plan is reimbursed by the Participating Companies for its administrative and
operating costs,  except for brokerage fees.  Brokerage fees are included in the
cost of acquiring common stock and thus are borne by the Participants.

3.   Description of the Plan:

The Plan was  established  to enable  eligible  employees of certain James River
subsidiaries  located in Canada to acquire an ownership interest in James River,
the ultimate holding company. The Plan is a non-taxable employees profit sharing
plan as defined in Section  144(1) of the Income Tax Act (Canada) (the "Canadian
Tax Act").

On August 28,  1995,  the  Company  spun off part of its  Communications  Papers
Business,  as  well  as the  specialty  paper  based  portion  of its  Packaging
Business, into a new company, Crown Vantage Inc. ("Crown Vantage"). The existing
shareholders of the Company on record as of August 25, 1995,  received one share
of Crown  Vantage  for each ten  shares  held by the  shareholder.  The plan was
amended to allow for the inclusion of an investment in Crown Vantage Inc. common
stock. As a result, during 1995, the plan received a stock distribution of 6,649
shares of Crown Vantage valued at $133,338.

Participants may elect to contribute into the Plan, through payroll  deductions,
from 1% to 10% of their  compensation to be used to purchase JR Common Stock for
their benefit.  Participant  contributions  of up to six percent of compensation
("Basic  Member  Contributions")  are  matched  by the  Participating  Companies
("Basic Employer Contributions") based on the following schedule:

<PAGE>
                    NOTES TO FINANCIAL STATEMENTS
                             (continued)

                                        Participating Company's
                                     contributions as a percentage
 Participant's contributions        of Participant's contributions

 1% of compensation                              100%
 2% of compensation                               65%
 3% to 6% of compensation                         50%

The   Participating   Companies  make  no   contributions   with  respect  to  a
Participant's  contribution  in  excess  of six  percent  of  the  Participant's
compensation.

The  Participating  Companies make  "Additional  Employer  Contributions"  on or
before March 31 of each  calendar year with respect to each  Participant  in its
employ on the preceding  December 31 who has not withdrawn any common stock from
his  Restricted  Account   (hereinafter   defined)  during  either  of  the  two
immediately  preceding  calendar  years.  The amount of the Additional  Employer
Contribution  allocated to the Participant's account equals 10% of the aggregate
Basic Employer  Contributions  made with respect to the  Participant  during the
earlier of such two immediately  preceding  calendar years.  Each  Participant's
"Restricted  Account" includes the Basic Member Contributions and Basic Employer
Contributions  made at any time  during  the  current or  immediately  preceding
calendar  year,  and any Common Stock  purchased  with such  contributions.  The
Additional  Employer  Contribution  receivable  reflected  on the  Statement  of
Financial Condition as of December 31, 1996 represents the accrued  contribution
related to the 1995 Basic Employer  Contributions of qualifying  Participants to
be paid to the Plan on March 31,  1997.  The  Additional  Employer  Contribution
accrued as of  December  31,  1995,  which  related  to the 1994 Basic  Employer
Contributions  of  qualifying  Participants,  was paid to the Plan on March  31,
1996.

Each  Participant  is fully  vested  in his  contributions,  in  Basic  Employer
Contributions, in Additional Employer Contributions, and in any earnings thereon
at all times.  The Plan had  approximately  412  Participants as of December 31,
1996, and 390 Participants as of December 31, 1995.

4.   Contributions to the Plan:

Employee and employer  contributions for the years ended December 31, 1996, 1995
and 1994 were as follows:

                        1996                  1995                  1994
                 Employee   Employer   Employee   Employer   Employee   Employer

Marathon         $413,090   $238,437   $351,162   $208,213   $287,337   $175,776
JR Canada         144,757     90,295    128,493     84,757    112,814     76,199
                 $557,847   $328,732   $479,655   $292,970   $400,151   $251,975

<PAGE>
                    NOTES TO FINANCIAL STATEMENTS
                             (continued)

5.   Investment in Common Stock:

The unrealized  appreciation or depreciation of investment in common stock as of
December  31,  1996,  1995 and 1994 and the change in such  amount  during  each
period were as follows:

                                                                   Unrealized
                                      Market                     Appreciation
                                       Value           Cost     (Depreciation)
                                       --------------------------------------

December 31, 1993                  1,289,250      1,471,408         (182,158)

Change for the year ended
  December 31, 1994                  139,226         81,659           57,567


December 31, 1994                  1,428,476      1,553,067         (124,591)

Change for the year ended
  December 31, 1995                  164,981        153,784           11,197


December 31, 1995                  1,593,457      1,706,851         (113,394)

Change for the year ended
  December 31, 1996                  400,239        (23,825)         424,064


  December 31, 1996               $1,993,696     $1,683,026         $310,670


The Plan held 59,427 and 63,027  shares of JR Common  Stock on December 31, 1996
and 1995, respectively.  In addition, the Plan held 2,962 and 5,118 shares of CV
Common Stock on December 31, 1996, and December 31, 1995, respectively.

6.   Tax Status:

The Plan is an employee  profit  sharing plan and is subject to the Canadian Tax
Act;  all amounts  contributed  to a  Participant's  account are taxable to such
Participant  under Canadian income tax rules.  The only U.S. taxes paid are U.S.
withholding taxes on cash dividends which are withheld prior to the distribution
of such dividends to the Trustee.

<PAGE>
                                   SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the members
of the Committee who  administer the Plan have duly caused this annual report to
be signed by the undersigned hereunto duly authorized.

                              JAMES RIVER CORPORATION OF VIRGINIA
                              CANADIAN EMPLOYEES STOCK PURCHASE PLAN


March 21, 1997                     /s/Michael J. Allan
Date                              Committee Member-Michael J. Allan



March 18, 1997                     /s/Clifford A. Cutchins, IV
Date                              Committee Member-Clifford A. Cutchins, IV



March 21, 1997                     /s/Daniel J. Girvan
Date                              Committee Member-Daniel J. Girvan



March 20, 1997                     /s/William A. Paterson
Date                              Committee Member-William A. Paterson


Exhibit 23

                       CONSENT OF INDEPENDENT ACCOUNTANTS

     We consent to the incorporation by reference in the Registration  Statement
of James River  Corporation  of Virginia on Form S-8 (File No.  33-57153) of our
report dated February 14, 1997, on our audits of the financial statements of the
James River Corporation of Virginia Canadian Employees Stock Purchase Plan as of
December 31, 1996 and 1995,  and for each of the three years in the period ended
December 31, 1996, which report is included in this Annual Report on Form 11-K.




                                                        COOPERS & LYBRAND L.L.P.

Richmond, Virginia 
March 24, 1997


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