JOSTENS INC
S-8, 1996-10-01
JEWELRY, PRECIOUS METAL
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<PAGE>
 
    As filed with the Securities and Exchange Commission on October 1, 1996
                                                           Registration No. 333-
================================================================================

                                 UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C. 20549
                             ---------------------

                                   FORM S-8
                             REGISTRATION STATEMENT
                                     Under
                           The Securities Act of 1933
                             ---------------------

                                  JOSTENS, INC
             (Exact name of registrant as specified in its charter)

         Minnesota                                    41-0343440
  (State or other jurisdiction                     (I.R.S. Employer
of incorporation or organization)                  Identification No.)


     5501 Norman Center Drive                              55437
      Minneapolis, Minnesota                            (Zip Code)
(Address of Principal Executive Offices)

                             ---------------------

                                 JOSTENS, INC.
                        401(K) RETIREMENT SAVINGS PLAN
                            (Full title of the plan)
                             ---------------------
                                        
        Orville E. Fisher, Jr.                          (612) 830-3300
       5501 Norman Center Drive                 (Telephone number, including
     Minneapolis, Minnesota  55437              area code, of agent for service)
(Name and address of agent for service)

                             ---------------------

       Approximate date of commencement of proposed sale to the public:
          Immediately upon the filing of this Registration Statement

                             ---------------------
                        CALCULATION OF REGISTRATION FEE

<TABLE>
<CAPTION>
===================================================================================================================================
                                                          Proposed Maximum          Proposed Maximum
 Title of Securities to be         Amount to be           Offering Price per        Aggregate Offering               Amount of
        Registered                 Registered(1)               Share(2)                  Price(2)                Registration Fee
- ----------------------------------------------------------------------------------------------------------------------------------
<S>                               <C>                       <C>                       <C>                        <C>
Common Stock, par value
 $.33-1/3 per share(3)            1,000,000 shares           $20.125                  $20,125,000                $6,939.65
==================================================================================================================================

(1) In addition, pursuant to Rule 416 under the Securities Act of 1933, as
    amended (the "Act"), this Registration Statement includes an indeterminate
    number of additional shares as may be issuable as a result of anti-dilution
    of, and such indeterminate amount of interests to be offered or sold
    pursuant to, the employee benefit plan described herein.
(2) Estimated solely for the purpose of calculating the amount of the
    registration fee pursuant to Rule 457(h) under the Act, based upon the
    average of the high and low prices of the registrant's Common Stock on the
    New York Stock Exchange on September 24, 1996.
(3) Each share of Common Stock includes one Common Stock Purchase Right.
================================================================================================================================== 
</TABLE> 
<PAGE>
 
                                    PART II

                              INFORMATION REQUIRED
                         IN THE REGISTRATION STATEMENT

Item 3. Incorporation of Documents by Reference.

     The following documents filed with the Securities and Exchange Commission
(the "Commission") by the Company are incorporated by reference in this
Registration Statement: (1) Annual Report on Form 10-K for the year ended June
30, 1996 (File No. 1-5064); (2) all other reports filed by the Company pursuant
to Sections 13 or 15(d) of the Securities Exchange Act of 1934, as amended (the
"Exchange Act"), since June 30, 1996; (3) the description of the Company's
Common Stock contained in a Registration Statement on Form 8-A, including any
amendments or reports filed for the purpose of updating such description; and
(4) the description of the Company's Common Stock Purchase Rights contained in a
Registration Statement on Form 8-A, including any amendments or reports filed
for the purpose of updating such description.

     All documents filed by the Company and the Jostens, Inc. 401(k) Retirement
Savings Plan, as amended (the "Plan"), with the Commission pursuant to Sections
13(a), 13(c), 14 or 15(d) of the Exchange Act after the date of this
Registration Statement and prior to the filing of a post-effective amendment
which indicates that all Common Stock offered pursuant to this Registration
Statement have been sold or that deregisters all Common Stock then remaining
unsold, shall be deemed to be incorporated by reference in this Registration
Statement and to be a part hereof from the date of filing of such documents.

     The financial statements of the Company incorporated by reference in this
Registration Statement have been audited by Ernst & Young LLP, independent
certified public accountants, for the periods indicated in their report thereon
which is incorporated by reference in the Annual Report on Form 10-K for the
year ended June 30, 1996. The financial statements audited by Ernst & Young LLP
have been incorporated herein by reference in reliance on their report given on
their authority as experts in accounting and auditing. To the extent that Ernst
& Young LLP audits and reports on the financial statements of the Company and
the Plan issued at future dates, and consents to the use of their reports
thereon, such financial statements also will be incorporated by reference in the
Registration Statement in reliance upon their reports and said authority.

Item 4.  Description of Securities.

     Not applicable - the Company's Common Stock, and the Common Stock Purchase
Rights attached thereto, to be offered pursuant to this Registration Statement
have been registered under Section 12 of the Exchange Act as described in Item 3
of this Part II.

Item 5.  Interests of Named Experts and Counsel.

     Not applicable.

                                       2
<PAGE>
 
Item 6.  Indemnification of Directors and Officers.

     Section 302A.521 of the Minnesota Statutes provides that a Minnesota
business corporation shall indemnify any director, officer, or employee of the
corporation made or threatened to be made a party to a proceeding, by reason of
the former or present official capacity (as defined) of the person, against
judgments, penalties, fines, settlements and reasonable expenses incurred by the
person in connection with the proceeding if certain statutory standards are met.
"Proceeding" means a threatened, pending or completed civil, criminal,
administrative, arbitration or investigative proceeding, including one by or in
the right of the corporation. Section 302A.521 contains detailed terms regarding
such right of indemnification and reference is made thereto for a complete
statement of such indemnification rights.

     Article VI of the Company's Bylaws provide that each director and officer
of the Company shall be indemnified by the Company in accordance with and to the
extent permitted by Section 302A.521 of the Minnesota Statutes, as now enacted
or hereafter amended.

     The Company maintains directors' and officers' liability insurance,
including a Company reimbursement policy. Subject to stated conditions, the
policy insures the directors and officers of the Company against liability
arising out of actions taken in their official capacities. To the extent that
such actions entitle a director or officer to indemnification by the Company,
the policy provides that the insurer will reimburse the Company any amounts
paid.

Item 7.  Exemption from Registration Claimed.

     No securities are to be reoffered or resold pursuant to this Registration
Statement.

Item 8.  Exhibits.

4.1  Articles of Incorporation of the Company (incorporated by reference to
     Exhibit 3.a. to the Company's Annual Report on Form 10-K for the fiscal
     year ended June 30, 1993 (File No. 1-5064)).

4.2  Bylaws of the Company (incorporated by reference to Exhibit 3.a. to the
     Company's Annual Report on Form 10-K for the fiscal year ended June 30,
     1993 (File No. 1-5064)).

4.3  Rights Agreement dated August 9, 1988 between the Company and Norwest Bank
     Minnesota, N.A. (incorporated by reference to the Company's Form 8-A dated
     August 17, 1988 (File No. 1-5064)).

4.4  Form of Indenture dated as of May 1, 1991 between the Company and Norwest
     Bank Minnesota, N.A., as Trustee (incorporated by reference to Exhibit 4.1
     to the Company's Registration Statement on Form S-3 (File No. 33-40233)).

5.1  Opinion and Consent of Oppenheimer Wolff & Donnelly (filed herewith
     electronically).

5.2  Internal Revenue Service Determination Letter for the Jostens, Inc. 401(k)
     Retirement Savings Plan, as amended (filed herewith electronically).

23.1 Consent of Oppenheimer Wolff & Donnelly (included in Exhibit 5.1).

23.2 Consent of Ernst & Young LLP (filed herewith electronically).

                                       3
<PAGE>
 
24.1 Power of Attorney (included on page 6 of this Registration Statement).

99.1 Jostens, Inc. 401(k) Retirement Savings Plan, which incorporates the First
     Declaration of Amendment to the Jostens, Inc. 401(k) Retirement Savings
     Plan, dated June 29, 1995, and the Second Declaration of Amendment to the
     Jostens, Inc. 401(k) Retirement Savings Plan, dated December 15, 1995
     (filed herewith electronically).

99.2 Third Declaration of Amendment to the Jostens, Inc. 401(k) Retirement
     Savings Plan, dated September 30, 1996 (filed herewith electronically).

     In connection with Exhibit 5.2, the registrant will also submit the Plan to
the Internal Revenue Service ("IRS") in a timely manner and will make all
changes required by the IRS in order to qualify the Plan.

Item 9. Undertakings.

(a) The undersigned registrant hereby undertakes:

      (1) To file, during any period in which offers or sales are being
      made, a post-effective amendment to this Registration Statement:

             (i) To include any prospectus required by Section 10(a)(3) of the
             Securities Act of 1933;

             (ii) To reflect in the prospectus any facts or events arising after
             the effective date of the Registration Statement (or the most
             recent post-effective amendment thereof) which, individually or in
             the aggregate, represent a fundamental change in the information
             set forth in the Registration Statement. Notwithstanding the
             foregoing, any increase or decrease in volume of securities offered
             (if the total dollar value of securities offered would not exceed
             that which was registered) and any deviation from the low or high
             end of the estimated maximum offering range may be reflected in the
             form of prospectus filed with the Commission pursuant to Rule
             424(b) if, in the aggregate, the changes in volume and price
             represent no more than a 20% change in the maximum aggregate
             offering price set forth in the "Calculation of Registration Fee"
             table in the effective Registration Statement;

             (iii) To include any material information with respect to the plan
             of distribution not previously disclosed in the Registration
             Statement or any material change to such information in the
             Registration Statement.

     Provided, however, that paragraphs (a)(1)(i) and (a)(1)(ii) do not apply if
the information required to be included in a post-effective amendment by those
paragraphs is contained in periodic reports filed by the registrant pursuant to
Section 13 or Section 15(d) of the Securities Exchange Act of 1934 that are
incorporated by reference in the Registration Statement.

      (2) That, for the purpose of determining any liability under the
     Securities Act of 1933, each such post-effective amendment shall be deemed
     to be a new Registration Statement relating to
     
                                       4
<PAGE>
 
     the securities offered therein, and the offering of such securities at that
     time shall be deemed to be the initial bona fide offering thereof.

      (3) To remove from registration by means of a post-effective amendment
     any of the securities being registered which remain unsold at the
     termination of the offering.

(b) The undersigned registrant hereby undertakes that, for purposes of
determining any liability under the Securities Act of 1933, each filing of the
registrant's annual report pursuant to Section 13(a) or Section 15(d) of the
Securities Exchange Act of 1934 (and, where applicable, each filing of an
employee benefit plan's annual report pursuant to Section 15(d) of the
Securities Exchange Act of 1934) that is incorporated by reference in the
Registration Statement shall be deemed to be a new Registration Statement
relating to the securities offered therein, and the offering of such securities
at that time shall be deemed to be the initial bona fide offering thereof.

(c) Insofar as indemnification for liabilities arising under the Securities
Act of 1933 may be permitted to directors, officers and controlling persons of
the registrant, the registrant has been advised that in the opinion of the
Securities and Exchange Commission such indemnification is against public policy
as expressed in the Act and is, therefore, unenforceable. In the event that a
claim for indemnification against such liabilities (other than the payment by
the registrant of expenses incurred or paid by a director, officer or
controlling person of the registrant in the successful defense of any action,
suit or proceeding) is asserted by such director, officer or controlling person
in connection with the securities being registered, the registrant will, unless
in the opinion of its counsel the matter has been settled by controlling
precedent, submit to a court of appropriate jurisdiction the question whether
such indemnification by it is against public policy as expressed in the Act and
will be governed by the final adjudication of such issue.

                                       5
<PAGE>
 
                                   SIGNATURES

     Pursuant to the requirements of the Securities Act of 1933, the Registrant
certifies that it has reasonable grounds to believe that it meets all of the
requirements for filing on Form S-8 and has duly caused this Registration
Statement to be signed on its behalf by the undersigned, thereunto duly
authorized, in the City of Minneapolis, State of Minnesota, on September 30,
1996.

                                         JOSTENS,Inc.

                                         By /s/ Robert C. Buhrmaster
                                           -------------------------
                                          Robert C. Buhrmaster
                                          President and Chief Executive Officer

                               POWER OF ATTORNEY

     KNOW ALL MEN BY THESE PRESENTS, that each person whose signature appears
below constitutes and appoints Robert C. Buhrmaster and Orville E. Fisher, Jr.,
and each of them, his true and lawful attorney-in-fact and agent with full
powers of substitution and resubstitution, for him and in his name, place and
stead, in any and all capacities, to sign any or all amendments (including post-
effective amendments) to this Registration Statement, and to file the same, with
all exhibits thereto, and other documents in connection therewith, with the
Securities and Exchange Commission, granting unto said attorney-in-fact and
agent full power and authority to do and perform each and every act and thing
requisite or necessary to be done in and about the premises, as fully to all
intents and purposes as he might or could do in person, hereby ratifying and
confirming all that said attorney-in-fact and agent or his substitute or
substitutes, may lawfully do or cause to be done by virtue thereof.

     Pursuant to the requirements of the Securities Act of 1933, this
Registration Statement has been signed on September 30, 1996 by the following
persons in the capacities indicated.

<TABLE>
<CAPTION>
<S>                         <C>

/s/ Robert C. Buhrmaster    President and Chief Executive Officer (Principal
- --------------------------  Executive Officer) and Director
Robert C. Buhrmaster
 
/s/ Trudy A Rautio          Senior Vice President and Chief Financial Officer
- --------------------------  (Principal Financial and Accounting Officer)
Trudy A. Rautio
 
/s/ Robert P. Jensen        Chairman of the Board and Director
- --------------------------
Robert P. Jensen
 
/s/ Lilyan H. Affinito      Director
- --------------------------
Lilyan H. Affinito
 
/s/ William A. Andres       Director
- --------------------------
William A. Andres
 
/s/ Jack W. Eugster         Director
- --------------------------
Jack W. Eugster
 
/s/ Mannie L. Jackson       Director
- --------------------------
Mannie L. Jackson
 
/s/ John W. Stodder         Director
- --------------------------
John W. Stodder
 
/s/ Richard A. Zona         Director
- --------------------------
Richard A. Zona
</TABLE>

                                       6
<PAGE>
 
     Pursuant to the requirements of the Securities Act of 1933, the Plan has
caused this Registration Statement to be signed on its behalf by the
undersigned, thereunto duly authorized, in the City of Minneapolis, State of
Minnesota, on September 30, 1996.


                                       JOSTENS, INC., 401(k) RETIREMENT
                                       SAVINGS PLAN
                         
                         
                                       By /s/ Brian K. Beutner
                                          -----------------------------
                                       Brian K. Beutner for the 
                                       Benefits Administration Committee 
                                       as Plan Administrator


                                       7
<PAGE>
 
                               INDEX TO EXHIBITS
                               -----------------

<TABLE> 
<CAPTION> 
Item No.                  Description                                  Method of Filing
- --------                  -----------                                  ----------------
<S>        <C>                                              <C>   
4.1        Articles of Incorporation of            
           of the Company.................................  Incorporated by reference to Exhibit 3.a. to
                                                            the Company's Annual Report on Form 10-K
                                                            for the fiscal year ended June 30, 1993 (Fil
                                                            No. 1-5064).
 
4.2        Bylaws of the Company..........................  Incorporated by reference to Exhibit 3.a. to            
                                                            the Company's Annual Report on Form 10-K                          
                                                            for the fiscal year ended June 30, 1993 (File                        
                                                            No. 1-5064).
 
4.3        Rights Agreement dated August 9, 1988                             
           between the Company and Norwest Bank                                      
           Minnesota, N.A. Company........................  Incorporated by reference to the Company's'
                                                            Form 8-A dated August 17, 1988 (File No                               
                                                            1-5064).
 
4.4        Form of Indenture dated as of May 1, 1991                             
           between the company and Norwest Bank                
           Minnesota, N.A. as Trustee.....................  (Incorporated by reference to Exhibit 4.1 to
                                                            Company's Registration Statement on 
                                                            Form S-3 (File No. 33-40233).
 
5.1        Opinion and Consent of Oppenheimer Wolff &
           Donnelly........................................ Filed herewith electronically.
 
5.2        Internal Revenue Service Determination Letter
           to the Jostens, Inc. 401(k) Retirement Savings      
           Savings Plan.................................... Filed herewith electronically.
 
23.1       Consent of Oppenheimer
           Wolff & Donnelly................................ Included in Exhibit 5.1.
                                          
23.2       Consent of Ernst & Young LLP.................... Filed herewith electronically.
                                           
24.1       Power of Attorney............................... Included on page 6 of this Registration                               
                                                            Statement.
 
99.1       Jostens, Inc. 401(k) Retirement Savings Plan, 
           which incorporates the First Declaration of
           Amendment to the Jostens, Inc. 401(k)
           Retirement Savings Plan, dated June 29, 1995, 
           and the Second Declaration of Amendment to
           the Jostens, Inc. 401(k) Retirement Savings
           Plan, dated December 15, 1995................... Filed herewith electronically.
</TABLE> 
 
<PAGE>
 
<TABLE> 
<CAPTION> 
<S>        <C>                         <C>                  <C>        
99.2       Third Declaration of Amendment to Jostens,
           Inc. 401(k) Retirement Savings Plan, dated
           September 30, 1996.............................. Filed herewith electronically.           
</TABLE> 

<PAGE>
 
September 30, 1996


Jostens, Inc.
5501 Norman Center Drive
Minneapolis, MN 55437

Re:  Registration Statement on Form S-8                              EXHIBIT 5.1

Ladies and Gentlemen:

We are acting as counsel to Jostens, Inc., a Minnesota corporation (the
"Company"), in connection with the offering and registration by the Company of
(a) 1,000,000 shares of the Company's Common Stock, par value $0.33-1/3 per
share (the "Shares"), and (b) an indeterminate amount of plan interests (the
"Interests") issuable in connection with the Jostens, Inc. 401(k) Retirement
Savings Plan, as amended (the "Plan"), pursuant to the Company's Registration
Statement on Form S-8 filed with the Securities and Exchange Commission on
October 1, 1996 (the "Registration Statement"). We understand that it is the
Company's intention that the Shares will be purchased by the Plan Trustee on the
open market.

In this connection, we have examined originals or copies, certified or otherwise
identified to our satisfaction, of such corporate records, certificates and
written and oral statements of officers and accountants of the Company and of
public officials, and other documents that we have considered necessary and
appropriate for this opinion and, based thereon, we advise you that, in our
opinion:

1.   The Shares that are being registered by the Company under the Registration
Statement pursuant to the Plan referred to in the Registration Statement shall
not constitute original issuance securities, but shall continue to be validly
issued, fully paid and nonassessable after being purchased in open market
transactions.

2.   The Interests, when issued, delivered and paid for in accordance with the
Plan as set forth in the Registration Statement, will be validly issued, fully
paid and non-assessable.

<PAGE>
 
Jostens, Inc.
September 30, 1996
Page 2


We hereby consent to the filing of this opinion as Exhibit 5.1 to the
Registration Statement and to its use as part of the Registration Statement.

Very truly yours,

/s/ OPPENHEIMER WOLFF & DONNELLY



<PAGE>
                                                                     EXHIBIT 5.2


 
INTERNAL REVENUE SERVICE                              DEPARTMENT OF THE TREASURY
DISTRICT DIRECTOR
1100 COMMERCE STREET
DALLAS, TX  75242                                Employer Identification Number:
                                                                      41-0343440
Date: June 6, 1996                                           File Folder Number:
                                                                       410003036
JOSTENS, INC.                                                 Person to Contact:
C/O BRAD KEIL                                                    MAGED ABUDAYYEH
PLZA VII BLDG, STE 3400, 45 S 7TH                      Contact Telephone Number:
MINNEAPOLIS, MN  55402                                            (312) 886-1802
                                                                      Plan Name:
                              JOSTENS INC SAVINGS PROFIT SHARING RETIREMENT PLAN
                                                                Plan Number: 003

Dear Applicant:

     We have made a favorable determination on your plan, identified above,
based on the information supplied. Please keep this letter in your permanent
records.

     Continued qualification of the plan under its present form will depend on
its effect in operation. (See section 1.401-1(b)(3) of the Income Tax
Regulations.) We will review the status of the plan in operation periodically.

     The enclosed document explains the significance of this favorable
determination letter, points out some features that may affect the qualified
status of your employee retirement plan, and provides information on the
reporting requirements for your plan. It also describes some events that
automatically nullify it. It is very important that you read the publication.

     This letter relates only to the status of your plan under the Internal
Revenue Code. It is not a determination regarding the effect of other federal or
local statutes.

     This determination is subject to your adoption of the proposed amendments
submitted in your letter dated June 28, 1995. The proposed amendments should be
adopted on or before the date prescribed by the regulations under Code section
401(b).

     This determination letter is applicable for the amendment(s) adopted on
June 29, 1995.

     This determination letter is also applicable for the amendment(s) adopted
on 12-14-94.

     This plan has been mandatorily disaggregated, permissively aggregated, or
restructured to satisfy the nondiscrimination requirements.

<PAGE>
 
     This letter is issued under Rev. Proc. 93-39 and considers the amendments
required by the Tax Reform Act of 1986 except as otherwise specified in this
letter.

     This plan satisfies the nondiscriminatory current availability requirements
of section 1.401(a)(4)-4(b) of the regulations with respect to those benefits,
rights, and features that are currently available to all employees in the plan's
coverage group. For this purpose, the plan's coverage group consists of those
employees treated as currently benefiting for purposes of demonstrating that the
plan satisfies the minimum coverage requirements of section 410(b) of the Code.

     This letter may not be relied upon with respect to whether the plan
satisfies the qualification requirements as amended by the Uruguay Round
Agreements Act, Pub. L. 103-465.

     The information on the enclosed addendum is an integral part of this
determination. Please be sure to read and keep it with this letter.

     We have sent a copy of this letter to your representative as indicated in
the power of attorney.

     If you have any questions concerning this matter, please contact the person
whose name and telephone number are shown above.

                                              Sincerely yours,



                                              Bobby E. Scott
                                              District Director

Enclosures:
Publication 794
Reporting & Disclosure Guide
 for Employee Benefit Plans
Addendum


<PAGE>
 
 
                                                                    Exhibit 23.2


                        Consent of Independent Auditors


We consent to the reference to our firm under the caption "Item 3" in this
Registration Statement (on Form S-8) pertaining to the Jostens, Inc. 401(k)
Retirement Savings Plan and the incorporation by reference therein of our
reports dated July 31, 1996, with respect to the consolidated financial
statements of Jostens, Inc. incorporated by reference in its Annual Report 
(Form 10-K) for the year ended June 30, 1996 and the related financial 
statement schedule included therein, filed with the Securities and Exchange
Commission.


/s/ Ernst & Young LLP

Minneapolis, Minnesota
October 1, 1996

<PAGE>









 


                                 JOSTENS, INC.
                         401(k) RETIREMENT SAVINGS PLAN
                                 Working Copy
           Incorporating First and Second Declarations of Amendment

























                            As Amended Effective Generally as of January 1, 1993
<PAGE>
 
                                 JOSTENS, INC.
                        401(k) RETIREMENT SAVINGS PLAN

                               Table of Contents
                               -----------------
<TABLE>
<CAPTION>
 
<S>         <C>                                                              <C>
ARTICLE 1   Description and Purpose.........................................   1
 
            1.1. Plan Name..................................................   1
            1.2. Plan Description...........................................   1
            1.3. Plan Background............................................   1
            1.4. Plan Purposes..............................................   2
 
ARTICLE 2   Eligibility.....................................................   3
 
            2.1. Eligibility Requirements...................................   3
            2.2. Transfer Among Participating Employers.....................   3
            2.3. Multiple Employment........................................   3
            2.4. Loss of Qualified Employee Status..........................   3
            2.5. Condition of Participation.................................   4
            2.6. Termination of Participation...............................   4

ARTICLE 3   Contributions...................................................   5
 
            3.1. Tax Deferred Contributions.................................   5
            3.2. Matching Contributions.....................................   6
            3.3. Voluntary Contributions....................................   7
            3.4. Rollovers and Transfers....................................   9
            3.5. Corrective Contributions...................................   9
 
ARTICLE 4   Accounts and Valuations.........................................  10
 
            4.1. Establishment of Accounts..................................  10
            4.2. Valuation and Account Adjustment...........................  10
            4.3. Allocations Do Not Create Rights...........................  11
 
ARTICLE 5   Participant Investment Direction................................  12

            5.1. Establishment of Investment Funds..........................  12
            5.2. Contribution Investment Directions.........................  12
            5.3. Transfer Among Investment Funds............................  13
            5.4. Investment of Matching Accounts in Jostens Stock...........  13
            5.5. Investment Direction Responsibility Resides With 
                   Participants.............................................  14
            5.6. Beneficiaries and Alternate Payees.........................  14
 
ARTICLE 6   Withdrawals During Employment and Loans.........................  15
 
            6.1. Hardship Withdrawals.......................................  15
</TABLE> 

                                       i
<PAGE>
 
<TABLE> 
<CAPTION> 
<S>         <C>                                                              <C>
            6.2. Withdrawals After Attainment of Age 59-1/2.................  16
            6.3. Withdrawals from Voluntary Account.........................  17
            6.4. Withdrawals from Rollover Account..........................  17
            6.5. Rules for Withdrawals......................................  17
            6.6. Plan Loans.................................................  17
 
ARTICLE 7   Vesting.........................................................  20
 
            7.1. Full and Immediate Vesting.................................  22
 
ARTICLE 8   Distributions After Termination.................................  21
 
            8.1. Form and Time of Distribution..............................  21
            8.2. Beneficiary Designation....................................  24
            8.3. Assignment, Alienation of Benefits.........................  25
            8.4. Payment in Event of Incapacity.............................  25
            8.5. Payment Satisfies Claims...................................  26
            8.6. Disposition if Distributee Cannot be Located...............  26
            8.7. Transfers to Other Plans or Individual Retirement
                   Arrangements.............................................  26
 
ARTICLE 9   Contribution Limitations........................................  28
 
            9.1. Tax Deferred Contribution Dollar Limitation................  28
            9.2. Actual Deferral Percentage Limitations.....................  28
            9.3. Actual Contribution Percentage Limitations.................  31
            9.4. Multiple Use Limitation....................................  33
            9.5. Earnings on Excess Contributions...........................  34
            9.6. Aggregate Defined Contribution Limitations.................  34
            9.7. Aggregate Defined Contribution/Defined Benefit Limitations.  36
            9.8. Committee's Discretion.....................................  37
 
ARTICLE 10  Amendment and Termination.......................................  38
 
            10.1. Adoption by Affiliated Organizations......................  38
            10.2. Authority to Amend and Procedure..........................  38
            10.3. Authority to Terminate and Procedure......................  39
            10.4. Distribution Following Termination, Partial Termination or
                    Discontinuance of Contributions.........................  39
 
ARTICLE 11  Definitions, Construction and Interpretations...................  40
 
            11.1. Account...................................................  40
            11.2. Affiliated Organization...................................  40
            11.3. Beneficiary...............................................  40
            11.4. Board.....................................................  40
            11.5. Code......................................................  41
            11.6. Committee.................................................  41
            11.7. Company...................................................  41
</TABLE> 

                                      ii
<PAGE>
 
<TABLE> 
<CAPTION> 

<S>         <C>                                                              <C>
            11.8.  Consent of Spouse........................................  41
            11.9.  Disabled.................................................  41
            11.10. Eligible Earnings........................................  41
            11.11. Employee.................................................  42
            11.12. Fund.....................................................  42
            11.13. Governing Law............................................  42
            11.14. Headings.................................................  42
            11.15. Highly Compensated Employee..............................  43
            11.16. Hour of Service..........................................  44
            11.17. IRA Tax Deductible Account...............................  44
            11.18. Jostens Stock............................................  44
            11.19. Matching Account.........................................  44
            11.20. Matching Contributions...................................  45
            11.21. Number and Gender........................................  45
            11.22. Participant..............................................  45
            11.23. Participating Employer...................................  45
            11.24. Plan.....................................................  45
            11.25. Plan Rule................................................  45
            11.26. Plan Year................................................  45
            11.27. Qualified Employee.......................................  45
            11.28. Rollover Account.........................................  46
            11.29. Section 415 Wages........................................  46
            11.30. Tax Deferred Account.....................................  46
            11.31. Tax Deferred Contributions...............................  46
            11.32. Termination of Employment................................  46
            11.33. Testing Wages............................................  47
            11.34. Treasury Regulations.....................................  48
            11.35. Trust....................................................  48
            11.36. Trustee..................................................  48
            11.37. Voluntary Account........................................  48
            11.38. Voluntary Contributions..................................  48

ARTICLE 12  Administration of Plan..........................................  49
 
            12.1.  Benefits Committee, Named Fiduciary......................  49
            12.2.  Plan Rules...............................................  49
            12.3.  Discretionary Actions....................................  49
            12.4.  Compensation.............................................  50
            12.5.  Professional Assistance..................................  50
            12.6.  Payment of Administrative Costs..........................  50
            12.7.  Indemnification..........................................  50
            12.8.  Benefit Claim Procedure..................................  50
            12.9.  Disputes.................................................  51
            12.10. Correction of Errors.....................................  51
</TABLE>

                                      iii
<PAGE>
 
<TABLE>
<CAPTION>


<S>         <C>                                                              <C>
ARTICLE 13  Miscellaneous...................................................  52
 
            13.1. Merger, Consolidation, Transfer of Assets.................  52
            13.2. Limited Reversion of Fund.................................  52
            13.3. Top-Heavy Provisions......................................  53
            13.4. No Employment Rights Created..............................  56
</TABLE>

                                      iv
<PAGE>
 
                                 JOSTENS, INC.
                        401(k) RETIREMENT SAVINGS PLAN

                                    ARTICLE
                                      1.
                            DESCRIPTION AND PURPOSE
                            -----------------------

1.1. Plan Name.

     The name of the Plan is the "Jostens, Inc. 401(k) Retirement Savings Plan."

1.2. Plan Description.

     The Plan is a profit sharing plan providing for Tax Deferred Contributions
     pursuant to a salary reduction cash or deferred arrangement, Matching
     Contributions by Participating Employers and Voluntary Contributions by
     participating Employees. The Plan is intended to qualify under Code section
     401(a) and to satisfy the requirements of Code sections 401(k) and 401(m).
     Notwithstanding the designation of the Plan as a profit sharing plan, a
     Participating Employer may make contributions to the Plan even though the
     Participating Employer has no current or accumulated earnings and profits.

1.3. Plan Background.

     A.   The Plan was originally established prior to 1955. Effective as of
          December 15, 1955, Josten Manufacturing Company, the predecessor of
          the Company, entered into a Revised Employees' Profit Sharing Trust
          Agreement, to evidence the provisions of the Plan then in effect.
          Effective as of June 30, 1961, the Plan was amended and restated in
          the manner set forth in the instrument entitled "Jostens, Inc. 1961
          Revised Employees' Profit Sharing Trust Agreement."

     B.   Effective as of July 1, 1976, the Plan was amended and restated to
          meet the requirements of the Employee Retirement Income Security Act
          of 1974 and the name of the Plan was changed to the "Jostens Thrift
          Savings Profit Sharing Plan." Effective as of July 1, 1983, the Plan
          was amended and restated to reflect the addition of a cash or deferred
          arrangement and the name of the Plan was changed to the "Jostens, Inc.
          Security Savings Profit Sharing Plan." Effective generally as of July
          1, 1985, the Plan was amended and restated to conform with the
          requirements of the Tax Equity and Fiscal Responsibility Act of 1982,
          the Deficit Reduction Act of 1984 and the Retirement Equity Act of
          1984. Effective generally as of July 1, 1989, the Plan was amended and
          restated for the purpose of meeting the requirements of the Tax Reform
          Act of 1986, the Technical and Miscellaneous Revenue Act of 1988 and
          other applicable law and the name of the Plan was changed to the
          "Jostens, Inc. Savings/Profit Sharing Retirement Plan."

     C.   Effective generally as of January 1, 1993, the Plan was again amended
          and restated in the manner set forth in this instrument for the
          purpose of reflecting modified investment options, meeting the
          requirements of applicable law and consolidating amendments to the
          Jostens, Inc. Savings/Profit Sharing Retirement Plan into a single
          plan document. In connection with such amendment and restatement, the
          name of the Plan was changed to the "Jostens, Inc. 401(k) Retirement
          Savings Plan."

                                       1

<PAGE>
 
     D.   Effective as of the close of business on December 31, 1995, the
          Jostens Photography Savings and Investment Plan was merged with and
          into the Plan and participants in the Jostens Photography Savings and
          Investment Plan became Participants. In connection with the merger,
          such Participants' accounts under the Jostens Photography Savings and
          Investment Plan were transferred to the equivalent Accounts under the
          Plan. [Effective 1/1/96]


1.4. Plan Purposes.

     The purposes of the Plan are to promote effort and cooperation on the part
     of participating Qualified Employees; to provide a measure of economic
     security to each such Qualified Employee by accumulating contributions for
     distribution upon retirement, as a supplement to other resources then
     available; and to permit participating Qualified Employees to share in the
     profits and growth of their Participating Employers.

                                       2

<PAGE>
 
                                    ARTICLE
                                      2.
                                  ELIGIBILITY
                                  -----------

2.1. Eligibility Requirements.

     A.  An Employee is eligible to participate in the Plan as of the first day
         of the month that next follows the later of

         1.  his or her attainment of age 21, and

         2.  the first anniversary of the date on which he or she first
             completed an Hour of Service,

if he or she is a Qualified Employee on the date on which he or she would
otherwise be eligible to participate.

     B.  If an Employee is not a Qualified Employee on the date on which he or
         she would otherwise be eligible to participate in the Plan pursuant to
         Subsection (A), he or she will become eligible to participate as of the
         first day of the month that next follows the date on which he or she
         becomes a Qualified Employee if he or she remains a Qualified Employee
         on the date on which he or she would otherwise be eligible to
         participate pursuant to this subsection.

2.2. Transfer Among Participating Employers.

     A Participant who is transferred from one Participating Employer to another
     Participating Employer as a Qualified Employee will participate in the Plan
     for the Plan Year during which the transfer occurs on the basis of his or
     her separate Eligible Earnings for the Plan Year from each Participating
     Employer.

2.3. Multiple Employment.

     A Participant who is simultaneously employed as a Qualified Employee with
     more than one Participating Employer will participate in the Plan as a
     Qualified Employee of all such Participating Employers on the basis of his
     or her separate Eligible Earnings from each such Participating Employer.

2.4. Loss Of Qualified Employee Status.

     A.  No contributions will be made by or on behalf of a Participant after
         the Participant ceases to be a Qualified Employee, except for:

         1.  any contribution due on account of the portion of the Plan Year
             preceding the cessation; and

         2.  any contribution due on account of reductions to the Participant's
             severance pay.

     B.  A Participant or Qualified Employee eligible to participate in the Plan
         who ceases to be a Qualified Employee will be eligible to resume or
         commence, as the case may be, active

                                       3
<PAGE>
 
         participation in the Plan as of the date on which he or she first
         completes an Hour of Service as a Qualified Employee following the
         termination or cessation.

2.5. Condition of Participation.

     Each Qualified Employee, as a condition of participation, is bound by all
     of the terms and conditions of the Plan and must furnish to the Committee
     such pertinent information and execute such instruments as the Committee
     may require.

2.6. Termination of Participation.
     
     A Participant will cease to be such as of the later of the date on which

     a.  he or she ceases to be a Qualified Employee, or

     b.  all benefits, if any, to which he or she is entitled under the Plan
         have been distributed.

                                       4
<PAGE>
 
                                    ARTICLE
                                      3.
                                 CONTRIBUTIONS
                                 -------------

3.1. Tax Deferred Contributions.

     A.  Subject to the limitations of Article IX, for each Plan Year, the
         Participating Employer of each Participant will make Tax Deferred
         Contributions to the Trust on behalf of the Participant in the amount
         by which the Participant's Eligible Earnings have been reduced in
         accordance with this section. Tax Deferred Contributions will be paid
         to the Trustee as soon as administratively practicable after the date
         on which the Participant would have otherwise received the Eligible
         Earnings with respect to which such contributions are made.

     B.  Except as provided in Subsection (C), reductions to a Participant's
         Eligible Earnings will be made in accordance with the following rules:

         1.  A Participant may elect to have his or her Eligible Earnings
             reduced by any one percent increment from one percent to a maximum
             percentage of Eligible Earnings specified in Plan Rules, and the
             percentage so elected will automatically apply to the Participant's
             Eligible Earnings as adjusted from time to time. Plan Rules may
             specify a maximum percentage of Eligible Earnings for Participants
             who are Highly Compensated Employees that is less than the maximum
             percentage specified for Participants who are not Highly
             Compensated Employees.

         2.  Reduction of a Participant's Eligible Earnings will commence as
             soon as administratively practicable following the later of

             a.  the date on which the Committee receives the Participant's
                 complete and accurate written election on a form provided by
                 the Committee, and

             b.  the date on which the Participant enters or reenters the Plan
                 pursuant to Article II.

         3.  A Participant may change the percentage rate at which his or her
             Eligible Earnings will be reduced. The change will be effective as
             soon as administratively practicable following the date on which
             the Committee receives a complete and accurate written notice of
             the change on a form provided by the Committee.

         4.  A Participant may suspend reductions to his or her Eligible
             Earnings. The suspension will be effective as soon as
             administratively practicable after the date on which the Committee
             receives a complete and accurate written notice of the suspension
             on a form provided by the Committee. Reductions to Eligible
             Earnings for any Participant who makes a hardship withdrawal under
             Section 6.1 will be automatically suspended for the 12-month period
             beginning on the date of the withdrawal distribution. Reductions to
             eligible earnings for any Participant who is in technical or actual
             default on a Plan loan may be suspended

                                       5
<PAGE>
 
             by the Committee in its discretion, exercised uniformly among
             similarly situated Participants, until the Committee determines
             that the default has been cured or all liability in connection with
             the loan has been satisfied.

         5.  A Participant whose Eligible Earnings reductions have ceased by
             reason of automatic or voluntary suspension may, after the end of
             the suspension period, resume reductions to Eligible Earnings in
             accordance with clause (3).

     C.  Reductions to Eligible Earnings will be made in accordance with Plan
         Rules. If any election or notice submitted by a Participant to the
         Committee is not processed on a timely basis, or if, for any reason, a
         Participant's Eligible Earnings are not reduced in accordance with the
         Participant's election, no retroactive adjustments of the Participant's
         reductions to Eligible Earnings will be made to take into account the
         effect of any such delay or failure. Plan Rules may, however, permit a
         Participant to increase reductions to his or her Eligible Earnings with
         respect to the Plan Year during which such delay or failure occurred
         above the otherwise applicable maximum percentage to adjust for the
         effect of such delay or failure so long as the total reductions for the
         Plan Year do not exceed the otherwise applicable maximum percentage.

3.2. Matching Contributions.

     A.  Subject to Subsections (B) and (E) and the limitations of Article IX,
         for each Plan Year, the Participating Employer of each Participant will
         make a Matching Contribution to the Trust on behalf of such Participant
         in an amount, if any, equal to a percentage of a portion of the Tax
         Deferred Contributions made by the Participating Employer on the
         Participant's behalf for such Plan Year not exceeding six percent of
         the Participant's Eligible Earnings from the Participating Employer for
         the Plan Year, such percentage and portion to be specified by the
         Committee.

     B.  To be eligible to have a Matching Contribution made on his or her
         behalf for a Plan Year ending before July 1, 1994, a Participant must
         have either

         1.  been employed or on layoff status with an Affiliated Organization
             on the last day of the Plan Year, or

         2.  terminated employment during the Plan Year:

             a.  in circumstances that entitle the Participant to immediate
                 commencement of any early or normal retirement benefit under
                 the terms of a qualified defined benefit pension plan sponsored
                 by an Affiliated Organization,

             b.  on account of the Participant's death; or

             c.  on account of the Participant's becoming Disabled;

     provided, that this condition will be applied only once with respect to a
     Participant, such sole application being made for the Plan Year during
     which this clause (2) first applies and the condition under clause (1) is
     not satisfied.

                                       6
<PAGE>
 
The Committee may but is not required to waive or modify in a uniform and
equitable manner the condition under clause (1) in connection with a
divestiture, plant closure or similar event determined by the Committee.

     C.  Matching Contributions for a Plan Year will be paid to the Trustee on
         such date or dates during or following the Plan Year as the
         Participating Employer may elect but in no case more than 12 months
         after the end of the Plan Year.

     D.  Matching Contributions may be made in the form of cash or shares of
         Jostens Stock or any combination thereof. If all or any portion of a
         Participating Employer's Matching Contribution is to be made in the
         form of Jostens Stock, the value of the Jostens Stock for purposes of
         Subsection (A) is the value applicable in connection with the
         determination of the amount deductible by the Participating Employer
         under Code section 404 with respect to the contribution of Jostens
         Stock.

     E.  No Matching Contributions will be made with respect to any portion of a
         Participant's Tax Deferred Contributions that is returned to the
         Participant pursuant to Section 9.1, 9.2, 9.4 or 9.6; provided, that
         for this purpose, unmatched Tax Deferred Contributions will be deemed
         to be returned to the Participant first. Any Matching Contribution that
         is, by reason of error in projecting the amount of a Participant's Tax
         Deferred Contributions or otherwise, allocated to a Participant's
         Matching Account and subsequently determined to violate the foregoing
         provision will be subtracted from such Matching Account as soon as
         practicable and will be applied to reduce the Matching Contributions
         that would otherwise be made for the Plan Year in which such excess
         contribution was made. If, because of the passage of time, the Matching
         Contribution cannot be reduced, such excess contribution will, subject
         to Section 9.6, be allocated in the discretion of the Committee

         1.  among the Matching Accounts of all Participants who made Tax
             Deferred Contributions for the Plan Year in question as if it were
             an additional Matching Contribution for such Plan Year, or

         2.  as a corrective contribution pursuant to Section 3.5.

3.3. Voluntary Contributions.

     A.  Subject to the limitations of Article IX, a Participant who is a
         Qualified Employee may make Voluntary Contributions to the Trust in
         accordance with the succeeding provisions of this section. No
         Participant is required to make Voluntary Contributions as a condition
         of having Tax Deferred Contributions or Matching Contributions made on
         his or her behalf. Voluntary Contributions will be made as soon as
         administratively practicable after the date on which the Participant
         would have otherwise received the Eligible Earnings with respect to
         which such contributions are made.

     B.  Except as provided in Subsection (C), Voluntary Contributions will be
         made in accordance with the following rules:

         1.  A Participant may elect to contribute any one percent increment of
             his or her Eligible Earnings from one percent to a maximum
             percentage of Eligible

                                       7
<PAGE>
 
          Earnings specified in Plan Rules, and the percentage so elected will
          automatically apply to the Participant's Eligible Earnings as adjusted
          from time to time. Plan Rules may specify a maximum percentage of
          Eligible Earnings for Participants who are Highly Compensated
          Employees that is less than the maximum percentage specified for
          Participants who are not Highly Compensated Employees.

     2.   Voluntary Contributions will commence as soon as administratively
          practicable following the later of

          a. the date on which the Committee receives the Participant's complete
             and accurate written election on a form provided by the Committee,
             and

          b. the date on which the Participant enters or reenters the Plan
             pursuant to Article II.

     3.   A Participant may change the percentage rate of his or her Voluntary
          Contributions by providing a notice of change to the Committee in
          accordance with the procedure established in Section 3.1(B)(3).

     4.   A Participant may suspend his or her Voluntary Contributions by
          providing a notice of suspension to the Committee in accordance with
          the procedure established in Section 3.1(B)(4). Voluntary
          Contributions by any Participant who makes a hardship withdrawal under
          Section 6.1 will automatically be suspended for the 12-month period
          beginning on the date of the withdrawal distribution. Voluntary
          Contributions by any Participant who is in technical or actual default
          on a Plan loan may be suspended by the Committee in its discretion,
          exercised uniformly among similarly situated Participants, until the
          Committee determines that the default has been cured or all liability
          in connection with the loan has been satisfied.

     5.   A Participant whose Voluntary Contributions have ceased by reason of
          automatic or voluntary suspension may, after the end of the suspension
          period, resume Voluntary Contributions by submitting a written
          election in accordance with the procedure established in Section
          3.1(B)(3).

C.   Voluntary Contributions will be made in accordance with Plan Rules. If any
     election or notice submitted by a Participant to the Committee is not
     processed on a timely basis, or if, for any reason, Voluntary Contributions
     are not made in accordance with the Participant's election, no retroactive
     adjustments will be made to take into account the effect of any such delay
     or failure. Plan Rules may, however, permit a Participant to increase
     Voluntary Contributions with respect to the Plan Year during which such
     delay or failure occurred above the otherwise applicable maximum percentage
     to adjust for the effect of such delay or failure so long as the total
     contributions for the Plan Year do not exceed the otherwise applicable
     maximum percentage.

                                       8
<PAGE>
 
3.4. ROLLOVERS AND TRANSFERS.

     A.   With the prior consent of the Committee, a Participant who is a
          Qualified Employee may contribute to the Trust, within 60 days after
          receipt,

          1.   the balance of an individual retirement account to which the only
               contributions have been one or more "eligible rollover
               distributions" within the meaning of Code section 402(c)(4), from
               a plan qualified under Code section 401(a), or

          2.   an eligible rollover distribution from such a qualified plan.

     B.   With the prior consent of the Committee, the accounts under another
          plan qualified under Code section 401(a) of a Participant who is a
          Qualified Employee may be transferred directly to the Trust. Other
          than in connection with an acquisition, such a transfer will not be
          permitted if, as a result of the transfer, the Plan would be required
          to provide any option with respect to the form or time of distribution
          or any other benefit, right or feature not available under the Plan
          prior to the transfer.

     C.   Other than in connection with an acquisition, any contribution or
          transfer to the Trust pursuant to Subsection (A) or (B) must be made
          in cash and will be added to the Participant's Rollover Account;
          provided, that, transferred amounts that were contributed by the
          Participant under such other plan on an after-tax basis will be
          credited to the Participant's Voluntary Account.

     3.5. CORRECTIVE CONTRIBUTIONS.
     
          FOR ANY PLAN YEAR, A PARTICIPATING EMPLOYER MAY, AT ITS DISCRETION,
          CONTRIBUTE TO THE MATCHING ACCOUNTS OF PARTICIPANTS WHO ARE QUALIFIED
          EMPLOYEES AND ARE NOT HIGHLY COMPENSATED EMPLOYEES SUCH AMOUNTS AS IT
          DEEMS ADVISABLE TO ASSIST THE PLAN IN SATISFYING THE REQUIREMENTS OF
          SECTIONS 9.2, 9.3 OR 9.4 OR CODE SECTION 401(A)(4). SUCH CONTRIBUTIONS
          WILL BE ALLOCATED AMONG SUCH ACCOUNTS IN PROPORTION TO THE TAX
          DEFERRED CONTRIBUTIONS MADE FOR SUCH QUALIFIED EMPLOYEES FOR THE PLAN
          YEAR.  [EFFECTIVE 1/1/93]

                                       9
<PAGE>
 
                                    ARTICLE
                                      4.
                            ACCOUNTS AND VALUATION
                            
4.1. ESTABLISHMENT OF ACCOUNTS.
                        
     For each Participant, the following Accounts will be established and
     maintained:

     a.   A Tax Deferred Account, to which there will be added the amount of Tax
          Deferred Contributions, if any, made on the Participant's behalf
          pursuant to Section 3.1;

     b.   A Matching Account, to which there will be added the amount of
          Matching Contributions, if any, made on the Participant's behalf
          pursuant to Section 3.2 together with:

          1.   that portion of the Participant's "recorded interest," if any,
               under the Plan prior to July 1, 1976 which the Participant could
               have elected to receive in cash but which was irrevocably
               deferred for future distribution under the Plan, and

          2.   if the Participant participated in the Profit Sharing Plan and
               Trust of Artex Manufacturing Company, Inc. prior to April 1,
               1979, the value of benefits (including reallocated forfeitures),
               if any, that were transferred to this Plan on behalf of the
               Participant;

     c.   A Voluntary Account, to which there will be added the amount of
          Voluntary Contributions, if any, made on the Participant's behalf
          pursuant to Section 3.3, and after-tax contributions transferred to
          the Trust pursuant to Section 3.4(B);

     d.   A Rollover Account, to which there will be added the amount of any
          rollover contribution or trust-to-trust transfer (other than
          transferred after-tax contributions) made by or on the Participant's
          behalf pursuant to Section 3.4; and

     e.   An IRA Tax Deductible Account, to evidence the balance of a
          Participant's tax-deductible and rollover accounts under the Jostens
          Individual Retirement Plan which was merged into the Plan as of
          October 1, 1989.

One or more additional accounts may be established for any Participant or group
of Participants in connection with the merger of another plan into the Plan, in
which case the provisions of the Plan applicable solely to such accounts will be
set forth on an exhibit to the Plan in accordance with Section 13.1(B).

4.2. VALUATION AND ACCOUNT ADJUSTMENT.

     A.   Subject to Subsection (B), Participant's Accounts will be separately
          adjusted on a daily basis in a uniform and equitable manner to reflect
          income, expense, gains and losses of the Fund and contributions,
          withdrawals, loans, loan repayments, satisfactions of unpaid
          indebtedness in accordance with Section 6.6(C)(4) and distributions.

                                      10
<PAGE>
 
     B.   The portion of Participants' Matching Accounts attributable to
          Matching Contributions made for Plan Years beginning after June 30,
          1994 will be accounted for in a uniform and equitable manner on the
          basis of the number of full and fractional shares of Jostens Stock
          credited to the Accounts. Accordingly, except as otherwise provided in
          Section 5.4 (D) with respect to transfers out of Jostens Stock or
          Article 8 with respect to distributions of Matching Account balances
          in the form of cash, such portion of Participants' Matching Accounts
          will not be adjusted for appreciation or depreciation in the value of
          Jostens Stock credited to the Accounts, such appreciation or
          depreciation being automatically reflected by the fair market value of
          the shares of Jostens Stock credited to the Accounts.

4.3. ALLOCATIONS DO NOT CREATE RIGHTS.
    
     The fact that allocations are made and credited to the Accounts of a
     Participant does not vest in the Participant any right, title or interest
     in or to any portion of the Fund except at the time or times and upon the
     terms and conditions expressly set forth in the Plan. Notwithstanding any
     allocation or credit to the Account of a Participant, the issuance of any
     statement reflecting such allocation or credit or the distribution of all
     or any portion of a Participant's Account balance, the Committee may direct
     the Participant's Account to be adjusted to the extent necessary to correct
     any error in such Account, whether caused by any misapplication of any
     provision of the Plan or otherwise, and may recover from the Participant or
     the Participant's Beneficiary the amount of any excess distribution. Any
     such adjustment will be made within a reasonable time after the error is
     discovered.

                                       11
<PAGE>
 
                                    ARTICLE
                                      5.
                       PARTICIPANT INVESTMENT DIRECTION
                       
5.1. ESTABLISHMENT OF INVESTMENT FUNDS.
     
     A.   In order to allow each Participant to determine the manner in which
          his or her Accounts will be invested, the Trustee will maintain,
          within the Trust, three or more separate investment funds of such
          nature and possessing such characteristics as the Committee may
          specify from time to time. Subject to Section 5.4, each Participant's
          Accounts will be invested in the investment funds in the proportions
          directed by the Participant in accordance with Sections 5.2 and 5.3.
          The Committee may, from time to time, direct the Trustee to establish
          additional investment funds or eliminate any existing investment fund.

     B.   Notwithstanding any other provisions of the Plan to the contrary, the
          Committee may direct the Trustee to suspend Participant investment
          activity (including such activity in connection with withdrawals,
          loans and distributions) in any or all investment funds, or impose
          special rules or restrictions of uniform application, for a period
          determined by the Committee to be necessary in connection with

          1.   the establishment or termination of any investment fund,

          2.   the receipt by the Trustee from, or transfer by the Trustee to,
               another trust of account balances pursuant to Section 3.4 or 8.7
               in connection with an acquisition or divestiture or otherwise,

          3.   a change of Trustee or investment manager, or

          4.   such other circumstances determined by the Committee as making
               such suspension or special rules or restrictions necessary or
               appropriate.

5.2. CONTRIBUTION INVESTMENT DIRECTIONS.
     
     A.   In conjunction with his or her enrollment in the Plan, a Participant
          must direct, on a form provided by the Committee, the manner in which
          contributions to his or her Accounts, other than his or her Matching
          Account with respect to Matching Contributions for Plan Years
          beginning after June 30, 1994, will be invested among the investment
          funds maintained pursuant to Section 5.1. The direction must be made
          in accordance with and is subject to Plan Rules.

     B.   Subject to Section 5.4, a Participant may direct a change in the
          manner in which future contributions and transfers credited to his or
          her Accounts will be invested among the investment funds maintained
          pursuant to Section 5.1. A direction must be made in accordance with
          and is subject to Plan Rules and will be effective for contributions
          received by the Trustee at least ten days (or such shorter period as
          Plan Rules may allow) after the date on which the Trustee receives the
          direction.

                                      12
<PAGE>
 
     C.   Plan Rules will include procedures pursuant to which Participants are
          provided with the opportunity to obtain written confirmation of
          investment directions made pursuant to this section.

5.3. TRANSFER AMONG INVESTMENT FUNDS.
     
     A.   Subject to Section 5.4, a Participant may direct the transfer of his
          or her Accounts among the investment funds maintained pursuant to
          Section 5.1. A direction must be made in accordance with and is
          subject to Plan Rules. Plan Rules will include procedures pursuant to
          which Participants are provided with the opportunity to obtain written
          confirmation of investment directions made pursuant to this section.

     B.   A transfer pursuant to Subsection (A) will be made and effective on or
          as soon as administratively practicable after:

          1.   the close of business on the day of receipt by the Trustee of the
               transfer direction if the direction is received prior to 4:00
               p.m. Eastern Time; or

          2.   the close of business on the next business day following receipt
               by the Trustee of the transfer direction if the direction is
               received at or after 4:00 p.m. Eastern Time.

     C.   A transfer made pursuant to Subsection (A) will be based upon the
          value of the Participant's Accounts as of the close of business on the
          day on which the transfer is effective.

     D.   Plan Rules may impose uniform limitations and restrictions applicable
          to transfers into and out of specific investment funds.

5.4. INVESTMENT OF MATCHING ACCOUNTS IN JOSTENS STOCK.
     
     A.   Subject to Subsection (D), the portion of a Participant's Matching
          Account attributable to Matching Contributions for Plan Years
          beginning after June 30, 1994 will be invested in Jostens Stock.

     B.   Cash dividends paid on Jostens Stock credited to a Participant's
          Matching Account will be used to acquire additional shares of Jostens
          Stock which will be credited to the Account.

     C.   Each Participant will be provided with the opportunity to direct the
          manner in which shares of Jostens Stock credited to his or her
          Matching Account as of the record date of any stockholder action will
          be voted in connection with such action. In the event of a public
          tender or exchange offer for shares of Jostens Stock, each Participant
          will be entitled to direct whether or not the shares of Jostens Stock
          credited to the Participant's Matching Account will be tendered or
          exchanged. Voting, tender or exchange decisions will be effected in
          accordance with applicable provisions of the Trust and Plan Rules that
          are consistent with the provisions of the Trust.

     D.   Subject to Subsection (E), an eligible Participant may direct the
          transfer, once each month as of a date specified in the Trust, of all
          or any part of the portion of his or her

                                      13
<PAGE>
 
          Matching Account invested in Jostens Stock to one or more of the other
          investment funds maintained pursuant to Section 5.1. A direction must
          be made in accordance with and is subject to applicable provisions of
          the Trust and Plan Rules that are consistent with applicable
          provisions of the Trust. A Participant is eligible to direct a
          transfer pursuant to this subsection if he or she has (1) attained age
          55 and (2) been a Participant for at least four complete Plan Years
          after the first Plan Year beginning after June 30, 1994 during which a
          Matching Contribution was made on the Participant's behalf.

     E.   A Participant who is subject to the reporting requirements of section
          16 of the Securities Exchange Act of 1934 with respect to Jostens
          Stock may elect to make a transfer pursuant to Subsection (D) or a
          withdrawal pursuant to Section 6.1 or 6.2 from the portion of his or
          her Matching Account invested in Jostens Stock only if the following
          conditions are satisfied.

          1.   The election to make such transfer or application for the
               withdrawal must be made within the period between the third and
               twelfth days, inclusive, following the Company's release of its
               quarterly or annual financial data in the manner described in
               Rule 16b-3(e)(1)(ii) of the Securities and Exchange Commission.
               Such election or application will be given effect at the same
               time as would other elections or applications made at the same
               time.

          2.   Such Participant has not made any election to transfer any
               portion of his or her Matching Account balance from Jostens Stock
               or withdrawal from the portion of his or her Matching Account
               invested in Jostens Stock within the six month period immediately
               preceding the date on which such election is made.

5.5. INVESTMENT DIRECTION RESPONSIBILITY RESIDES WITH PARTICIPANTS.
     
     Neither any Affiliated Organization, the Committee nor the Trustee has any
     authority, discretion, responsibility or liability with respect to a
     Participant's selection of the investment funds in which his or her
     Accounts will be invested, the entire authority, discretion and
     responsibility for, and any results attributable to, the selection being
     that of the Participant.

5.6. BENEFICIARIES AND ALTERNATE PAYEES.
     
     Solely for purposes of this article, the term "Participant" includes the
     Beneficiary of a deceased Participant and an alternate payee under a
     qualified domestic relations order within the meaning of Code section
     414(p) unless otherwise provided in such order, but only after

          1.   the Committee has determined the identity of the Beneficiary and
               the amount of the Account balance to which he or she is entitled
               in the case of a Beneficiary of a deceased Participant, or

          2.   the Committee has, in accordance with Plan Rules, made a final
               determination that the order is a qualified domestic relations
               order and all rights to contest such determination in a court of
               competent jurisdiction within the time prescribed by Plan Rules
               have expired or been exhausted in the case of an alternate payee.

                                      14
<PAGE>
 
                                    ARTICLE
                                      6.
                    WITHDRAWALS DURING EMPLOYMENT AND LOANS
                  
6.1. HARDSHIP WITHDRAWALS.
                          
     A.   SUBJECT TO THE PROVISIONS OF SECTIONS 5.4(E) AND 6.5, A PARTICIPANT
          WHO HAS NOT TERMINATED EMPLOYMENT MAY MAKE HARDSHIP WITHDRAWALS FROM
          HIS OR HER TAX DEFERRED ACCOUNT AND MATCHING ACCOUNT IN ACCORDANCE
          WITH THE PROVISIONS OF THIS SECTION. THE AMOUNT OF ANY SUCH WITHDRAWAL
          MAY NOT EXCEED THE SUM OF (1) THE BALANCE OF HIS OR HER TAX DEFERRED
          ACCOUNT AS OF DECEMBER 31, 1988, INCREASED BY THE AMOUNT OF TAX
          DEFERRED CONTRIBUTIONS MADE ON HIS OR HER BEHALF WITH RESPECT TO ANY
          PLAN YEAR BEGINNING AFTER DECEMBER 31, 1988, AND REDUCED BY THE AMOUNT
          OF TAX DEFERRED CONTRIBUTIONS DISTRIBUTED TO THE PARTICIPANT AFTER
          DECEMBER 31, 1988 PURSUANT TO THE PLAN PLUS (2) THE BALANCE OF HIS OR
          HER MATCHING ACCOUNT EXCLUDING THE PORTION THEREOF ATTRIBUTABLE TO
          MATCHING CONTRIBUTIONS THAT HAVE BEEN INCLUDED IN DETERMINING THE
          ACTUAL DEFERRAL PERCENTAGE PURSUANT TO SECTION 9.2(B)(2)(B). SUCH
          WITHDRAWAL WILL BE MADE ONLY IF THE COMMITTEE DETERMINES THAT THE
          DISTRIBUTION IS MADE ON ACCOUNT OF AN IMMEDIATE AND HEAVY FINANCIAL
          NEED OF THE PARTICIPANT AND IS NECESSARY TO SATISFY SUCH FINANCIAL
          NEED. [EFFECTIVE 1/1/93]

     B.   The existence of an immediate and heavy financial need will be made by
          the Committee on the basis of all relevant facts and circumstances. A
          distribution will be deemed to be made on account of an immediate and
          heavy financial need, however, if it is determined by the Committee to
          be on account of:

          1.   expenses for medical care, described in Code section 213(d),
               incurred or to be incurred by the Participant, the Participant's
               spouse or the Participant's dependent (as described in Code
               section 152);

          2.   costs directly related to the purchase (excluding mortgage
               payments) of a principal residence of the Participant;

          3.   PAYMENT OF TUITION, RELATED EDUCATIONAL EXPENSES AND, IF
               PERMITTED BY PLAN RULES, ROOM AND BOARD EXPENSES, FOR THE NEXT
               YEAR OF POST-SECONDARY EDUCATION FOR THE PARTICIPANT OR HIS OR
               HER SPOUSE, CHILD OR OTHER DEPENDENT;  [EFFECTIVE 1/1/93]

          4.   payments necessary to prevent the eviction of the Participant
               from his or her principal residence or foreclosure of the
               mortgage on the Participant's principal residence; or

          5.   any other need specified in Treasury Regulations as being deemed
               to be an immediate and heavy financial need of the Participant.

     C.   A distribution will be deemed to be necessary to satisfy the immediate
          and heavy financial need of the Participant only if the Committee
          determines that each of the following requirements is satisfied.

                                      15
<PAGE>
 
          1.   The distribution is not in excess of the sum of the amount of the
               immediate and heavy financial need of the Participant plus, if
               elected by the Participant, the amount necessary to pay any
               federal, state and local taxes that the Participant will incur on
               account of the distribution as estimated by the Committee in
               accordance with Plan Rules.

          2.   The Participant has received all withdrawals and has taken all
               nontaxable loans available under the Plan and any other qualified
               plan maintained by an Affiliated Organization.

          3.   All Tax Deferred Contributions and Voluntary Contributions under
               the Plan and all elective deferrals and after-tax employee
               contributions on behalf of or by the Participant under any other
               qualified or nonqualified deferred compensation plan maintained
               by an Affiliated Organization are suspended for a period of 12
               months following the date of the distribution.

          4.   For the Participant's taxable year following the taxable year
               during which he or she received the distribution, the amount of
               elective deferrals that may be made on the Participant's behalf
               under any qualified plan maintained by an Affiliated
               Organization, including Tax Deferred Contributions pursuant to
               the Plan, are reduced by the amount of such elective deferrals
               made on the Participant's behalf for the taxable year during
               which he or she received the distribution.

     D.   The Committee's determination of the existence of a Participant's
          financial hardship and the amount that may be withdrawn to satisfy the
          need created by such hardship will be made in accordance with Treasury
          Regulations, and is final and binding on the Participant. The
          Committee may require the Participant to make representations and
          certifications concerning his or her entitlement to a withdrawal
          pursuant to this section and is entitled to rely on such
          representations and certifications unless the Committee has actual
          knowledge to the contrary. The Committee is not obligated to supervise
          or otherwise verify that amounts withdrawn are applied in the manner
          specified in the Participant's withdrawal application.

     E.   Any withdrawal pursuant to this Section 6.1 will be made first from
          the Participant's Tax Deferred Account and then, to the extent
          necessary, from his or her Matching Account.

6.2. WITHDRAWALS AFTER ATTAINMENT OF AGE 59-1/2.
     
     A.   Subject to the provisions of Section 6.5, a Participant who has
          attained age 59-1/2 and has not terminated employment may withdraw all
          or any portion of his or her Tax Deferred Account and Matching Account
          balances.

     B.   A withdrawal pursuant to this Section 6.2 will be permitted only after
          a Participant has withdrawn the maximum permitted amount from his or
          her Voluntary Account and Rollover Account pursuant to Sections 6.3
          and 6.4.

     C.   Any withdrawal pursuant to this Section 6.2 will be made first from
          the Participant's Tax Deferred Account and then, to the extent
          necessary, from his or her Matching Account.

                                      16
<PAGE>
 
6.3. WITHDRAWALS FROM VOLUNTARY ACCOUNT.
     
     A.   Subject to the provisions of Section 6.5, a Participant who has not
          terminated employment may withdraw all or any portion of his or her
          Voluntary Account balance.

     B.   All Voluntary Contributions and all Fund earnings or losses with
          respect thereto will be treated as a separate contract under the Plan
          for purposes of Code section 72(d) and such contributions and earnings
          or losses will be separately accounted for in accordance with
          applicable Treasury Regulations. Insofar as the Plan permitted
          Participants to effect in-service withdrawals from their Voluntary
          Accounts on May 5, 1986, notwithstanding Subsection (A) all
          withdrawals from such Accounts pursuant to this Section 6.3 will be
          deemed to be made first from the Participant's investment in the
          contract as of December 31, 1986 and second, from the above-referenced
          separate section 72(d) contract.


6.4. WITHDRAWALS FROM ROLLOVER ACCOUNT.

     Subject to the provisions of Section 6.5, a Participant who has not
     terminated employment may withdraw all or any portion of his or her
     Rollover Account balance.

6.5. RULES FOR WITHDRAWALS.
    
     A.   Plan Rules may establish a minimum amount for withdrawals.

     B.   A withdrawal distribution will be made only upon the Committee's
          receipt from a Participant of a complete and accurate written
          application on a form approved by the Committee.

     C.   Withdrawals from a given Account will be made on a pro rata basis
          among the investment funds in which such Account is invested.

     D.   No withdrawal may be made from the portion of the Participant's
          Accounts attributable to a note evidencing a Plan loan.

     E.   All withdrawal distributions will be made in the form of cash or check
          as soon as administratively practicable after the Committee's
          determination that a Participant is entitled to receive the withdrawal
          distribution based on the balance of the Account from which the
          withdrawal distribution is made as of the close of business on the
          next regular business day after the Trustee receives instructions from
          the Committee that all information necessary for processing the
          distribution has been received and approved.

     F.   The provisions of Section 8.7(A) apply to any withdrawal distribution
          that constitutes an eligible rollover distribution within the meaning
          of Code section 402(c)(4).

6.6. PLAN LOANS.
     
     A.   A Participant or Beneficiary of a deceased Participant who is a party
          in interest within the meaning of the Employee Retirement Income
          Security Act of 1974, as amended, may borrow funds from his or her Tax
          Deferred Account and Rollover Account, by written

                                      17
<PAGE>
 
         loan application to the Committee on a form provided by the Committee,
         subject, however, to the succeeding provisions of this section.

         1.  The amount of the loan may not exceed the lesser of:

             a.  $50,000, reduced by the excess (if any) of (i) the highest
                 outstanding balance, during the 12-month period ending on the
                 day before the loan is made, of all loans to the borrower
                 pursuant to the Plan and all other qualified plans maintained
                 by any Affiliated Organization over (ii) the outstanding
                 balance of such loans to the borrower on the date on which the
                 loan is made; and

             b.  50 percent of the aggregate balance of the borrower's Accounts
                 as of the close of business on the day before the loan is made.

         2.  No borrower who has incurred a tax liability pursuant to Code
             section 72(p) in connection with a default on a Plan loan will be
             eligible for any additional loans.

         3.  No individual loan will be made in an amount less than $1,000, or
             any lesser amount specified in Plan Rules.

         4.  No borrower may have outstanding at any time more than the maximum
             number of loans specified by Plan Rules.

         5.  Each loan will be charged first against the borrower's Tax Deferred
             Account and then against his or her Rollover Account.

         6.  Loan proceeds will be obtained on a pro rata basis from the
             investment fund or funds in which the borrower Accounts are
             invested.

         7.  To be eligible to receive a loan, a borrower must pay a loan
             origination fee and annual service fee in an amount determined in
             accordance with Plan Rules.

         8.  No loan will be made to a Beneficiary prior to the Committee's
             determination of the identity of and amount distributable to the
             Beneficiary and the Committee's confirmation of the Beneficiary's
             status as a party in interest.

     B.  Each loan will bear interest on the unpaid principal balance at a
         reasonable rate established in accordance with Plan Rules. Interest
         will accrue from the date on which the first payment is due.

     C.  The Participant will execute a customary form of promissory note and
         security agreement, which:

         1.  Create in the Trust a valid first lien against one-half of the
             borrower's entire right, title and interest in and to that portion
             of his or her Accounts equal to the initial amount of the loan plus
             accrued and unpaid interest thereon;

         2.  Provide for a maturity date not to exceed five years from the date
             of the note;

                                      18
<PAGE>
 
         3.  Provide for payments of principal and interest in equal
             installments of such frequency, not less frequently than quarterly,
             in such minimum amounts and for such maximum period as prescribed
             by Plan Rules;

         4.  Provide that upon the occurrence of any event specified in the
             note, the unpaid indebtedness will be accelerated and satisfied
             from any distribution then due and from the balance of the
             borrower's Accounts that could then be distributed and any
             remaining unpaid indebtedness will be satisfied from the balance of
             the borrower's Accounts as and when such balance becomes
             distributable, in each case with a corresponding reduction to the
             balance of the borrower's Accounts.

     D.  In addition to the documents described in Subsection (C), each borrower
         who is an Employee must execute an appropriate document under which
         each Affiliated Organization is authorized to deduct from the
         borrower's pay the amount of payments due under the terms of any loan,
         and each borrower must provide such other documents as may from time to
         time be required under Plan Rules.

     E.  Before making any loan, the Committee will deliver to the borrower a
         clear statement of the charges involved in the proposed loan
         transaction, which statement will include the dollar amount of the
         loan, the annual rate of the finance charge and the aggregate amount of
         the finance charge to the date of maturity.

     F.  Each loan is a loan by the Fund, but for trust accounting purposes the
         loan will be deemed made from the borrower's own Accounts, and the note
         executed by the borrower will be deemed to be an asset of such
         Accounts. Upon making a loan, the borrower's Rollover Account or
         Rollover Account and Tax Deferred Account, as the case may be, will be
         reduced by an amount equal to the principal balance of the loan,
         effective as of the date of the loan, and a Loan Account will be
         established for the borrower with an initial balance equal to the
         principal amount of such loan. All such Loan Accounts will be excluded
         for purposes of determining and allocating the net earnings (or losses)
         of the Trust pursuant to Section 4.2. A borrower's repayments of
         principal and payments of interest will be credited to the Accounts
         from which the loan proceeds were obtained in reverse of the order in
         which the loan proceeds were taken from such Accounts until the amount
         borrowed from each such Account has been fully replaced by principal
         repayments. On the close of business next following the Trustee's
         receipt of such a payment, the Loan Account of each borrower will be
         reduced by the amount of the principal payment credited to such
         borrower's Accounts on such date. Repayments of loan principal and
         payments of interest will be invested among the investment funds in
         accordance with the borrower's most recent investment directions with
         respect to contributions under the Plan.

     G.  Loans, including any accrued interest, may be repaid in full without
         penalty at any time.

     H.  Plan Rules may specify such other terms and conditions as may be
         necessary or desirable for the administration of loans under this
         section.

                                      19
<PAGE>
 
                                    ARTICLE
                                      7.
                                    VESTING
                                    -------

7.1. Full And Immediate Vesting.

     Each Participant will, at all times, have a fully vested nonforfeitable
     interest in each of his or her Accounts.

                                      20
<PAGE>
 
                                    ARTICLE
                                      8.
                        DISTRIBUTIONS AFTER TERMINATION
                        -------------------------------

8.1. Form And Time Of Distribution.

     A.  Following a Participant's termination of employment or earlier
         attainment of age 70-1/2, the Trustee will distribute to the
         Participant or, if the Participant has died, to his or her Beneficiary,
         the balance of the Participant's Accounts. The amount of any
         distribution made in the form of a lump sum payment will be equal to
         the aggregate balance of the Participant's Accounts as of the close of
         business on the next regular business day after the Trustee receives
         instructions from the Committee that all information necessary for
         processing the distribution has been received and approved. Subject to
         the remaining subsections of this Section 8.1 and Section 8.7(A),
         distributions will be made in accordance with the following 
         provisions--


         1.  IF THE AGGREGATE BALANCE OF THE PARTICIPANT'S ACCOUNTS AT THE TIME
             OF THE DISTRIBUTION IS NOT MORE THAN $3500, DISTRIBUTION TO THE
             PARTICIPANT WILL BE MADE IN THE FORM OF A LUMP SUM PAYMENT AS SOON
             AS ADMINISTRATIVELY PRACTICABLE AFTER THE PARTICIPANT'S TERMINATION
             OF EMPLOYMENT OR, IF THE PARTICIPANT SO ELECTS ON A FORM PROVIDED
             BY THE COMMITTEE AND RECEIVED BY THE COMMITTEE NOT LATER THAN A
             DATE DETERMINED PURSUANT TO PLAN RULES, ON OR AS SOON AS
             ADMINISTRATIVELY PRACTICABLE AFTER A DATE PRIOR TO THE END OF THE
             PLAN YEAR FOLLOWING THE PLAN YEAR DURING WHICH THE TERMINATION OF
             EMPLOYMENT OCCURS AS SPECIFIED BY THE PARTICIPANT. THIS CLAUSE WILL
             NOT APPLY, HOWEVER, IF THE AGGREGATE BALANCE OF THE PARTICIPANT'S
             ACCOUNTS EXCEEDED $3500 AT THE TIME OF ANY PREVIOUS DISTRIBUTION.
             [EFFECTIVE 1/1/93]

         2.  If clause (1) does not apply, distribution to the Participant will
             be made in the form of a lump sum payment, installment payments,
             non-periodic payments or a combination of installment and non-
             periodic payments, as elected by the Participant in accordance with
             the provisions of this Section 8.1 and Plan Rules, on such date or
             dates as the Participant specifies following his or her termination
             of employment or earlier attainment of age 70-1/2; provided,
             however, that if the Participant has not, prior to the deadline for
             making a deferral election under Subsection (B), either (a) made a
             distribution election to receive a lump sum payment or installment
             payments pursuant to this clause (2) or a deferral election
             pursuant to Subsection (B) or (b) begun receiving installment
             payments under Subsection (C)(2), then distribution will be made in
             the form of a lump sum payment not later than the sixtieth day
             after the close of the Plan Year during which there occurs the
             later of the Participant's termination of employment or sixty-fifth
             birthday.

         3.  If the aggregate balance of a Participant's Accounts at the time of
             his or her death is not more than $3500 (whether or not
             distribution to the Participant had begun prior to his or her
             death), distribution to the Participant's Beneficiary will be made,
             in a lump sum payment, as soon as administratively practicable
             after the Committee's receipt of notice of the Participant's death.
             If the foregoing sentence does not apply, distribution to the
             Participant's Beneficiary will be

                                      21
<PAGE>
 
             made at such time or times and in such manner as the Beneficiary
             elects in accordance with Subsection (E).

         4.  Distributions will be made in the form of cash or check; provided
             that at the election of the Participant or Beneficiary, as the
             CASE MAY BE, (A) THE NUMBER OF FULL SHARES OF JOSTENS STOCK
             CREDITED TO A MATCHING ACCOUNT IMMEDIATELY BEFORE THE
             DISTRIBUTION WILL BE DISTRIBUTED IN KIND, WITH CASH IN LIEU OF
             ANY FRACTIONAL SHARE AND (B) IN THE CASE OF A DIRECT ROLLOVER
             PURSUANT TO SECTION 8.7(A) TO A FIDELITY INVESTMENTS INDIVIDUAL
             RETIREMENT ACCOUNT, IN SHARES OF FIDELITY MUTUAL FUNDS IN WHICH
             THE ACCOUNT WAS INVESTED IMMEDIATELY PRIOR TO THE DISTRIBUTION.
             [EFFECTIVE 1/1/96]

     B.  Subject to the provisions of the other subsections of this Section 8.1,
         a Participant described in Subsection (A)(2) may elect to defer
         commencement of his or her distribution under the Plan by providing the
         Committee a written, signed statement indicating whether the benefit
         will be paid in the form of a lump sum or installment payments and
         specifying the date on which the payment is to be made or commence,
         provided such date may not be later than April 1 of the calendar year
         following the calendar year in which the Participant attains age 70-
         1/2. Such deferral election must be provided not later than the
         thirtieth day (or such later date as Plan Rules may allow) after the
         close of the Plan Year during which there occurs the later of the
         Participant's termination of employment or sixty-fifth birthday. Plan
         Rules may permit a Participant to modify any such election in any
         manner determined by the Committee to be consistent with Code section
         401(a)(14) and Treasury Regulations thereunder and the other provisions
         of this Section 8.1.

     C.  Notwithstanding any other provision of this Section 8.1, if a
         Participant remains employed following the calendar year in which he or
         she attains age 70-1/2, distribution will be made or commence on April
         1 of the calendar year following the calendar year in which the
         Participant attains age 70-1/2

         1.  for a Participant described in Subsection (A)(1), in the form of a
             lump sum, and any subsequent contributions (and net earnings
             thereon) allocated to the Accounts of such Participant will be
             distributed not later than the last day of the Plan Year following
             the Plan Year for which such allocation was made, except that, any
             balance in the Participants' Accounts as of the last day of the
             Plan Year during which such Participant terminated employment will
             be distributed within 60 days after the end of such Plan Year, and

         2.  for a Participant described in Subsection (A)(2) who has not
             previously elected (in accordance with Plan Rules) to receive
             installment payments, in the form of annual installment payments
             over the Participant's life expectancy or if applicable, the life
             expectancy of the Participant and his or her Beneficiary or
             Beneficiaries in accordance with the provisions of Code section
             401(a)(9) and applicable Treasury Regulations, provided the
             Participant may elect to accelerate such payments or receive
             additional non-periodic payments in accordance with Subsection (D).

                                      22
<PAGE>
 
     D.   If a distribution is to be made in installments, such installments
          will be substantially equal in amount and paid on a monthly, quarterly
          or annual basis, for a period not extending beyond either the
          Participant's life expectancy or the life expectancy of the
          Participant and the Participant's Beneficiary; and, if the
          Participant's Beneficiary is not the Participant's spouse, the period
          over which such payments are to be made will be determined by
          reference to the applicable table of joint life expectancies set forth
          in Treasury Regulation section 1.401(a)(9)-2. Notwithstanding the
          foregoing, a Participant who is receiving installment payments may
          elect, in accordance with Plan Rules, to increase or decrease the
          amount of the installment payments or to receive a non-periodic
          payment of all or a portion of the Participant's remaining Account
          balances. Prior to April 1 of the calendar year following the calendar
          year during which the Participant attains age 70-1/2, the Participant
          may elect, in writing to the Committee, whether the life expectancies
          for the Participant and the Participant's spouse are to be
          recalculated on an annual basis for purposes of determining the amount
          of each installment payment hereunder. Any such election will become
          irrevocable as of the date specified above. If no such election is
          made, the life expectancies of the Participant and the Participant's
          spouse will be recalculated on an annual basis.

     E.   If a Participant dies before receiving the full amount to which he or
          she is entitled, the amount remaining will be distributed to the
          Participant's Beneficiary at such time or times and in such manner as
          the Beneficiary elects, subject, however to the following rules -

          1.   If the Participant dies after April 1 of the calendar year
               following the calendar year during which he or she attains age
               70-1/2, the distribution will be made to the Beneficiary at a
               rate that would result in the benefit being distributed at least
               as rapidly as if distribution were made at the same rate as was
               in effect immediately prior to the Participant's death.

          2.   If the Participant dies before April 1 of the calendar year
               following the calendar year during which he or she attains age
               70-1/2, the distribution will, at the Beneficiary's election, be
               made either -

               a.   in its entirety (in any form permitted under Subsection
                    (A)(2)) no later than December 31 of the calendar year which
                    contains the fifth anniversary of the date of the
                    Participant's death, or

               b.   in installments, commencing no later than December 31 of the
                    calendar year immediately following the calendar year in
                    which the Participant died (unless the Beneficiary is the
                    Participant's spouse, in which case payments will begin no
                    later than the later of the date specified above or December
                    31 of the calendar year in which the Participant would have
                    attained age 70-1/2 had he or she lived), and being paid
                    over a period not exceeding the Beneficiary's remaining life
                    expectancy (as determined on the basis of the Beneficiary's
                    age as of the date on which payments are required to
                    commence under this clause (2) and, if the Beneficiary is
                    the Participant's spouse, as redetermined on an annual
                    basis).

                                       23
<PAGE>
 
A Beneficiary's election with respect to whether clause (2)(a) or (b) above will
apply to distributions of any amount remaining at the Participant's death must
be made no later than the earlier of the dates set forth in clause 2(a) and (b),
and is irrevocable following such date. If the Beneficiary fails to make an
election under clause (2), distribution will be made in the manner set forth at
clause (2)(a). If the Participant's spouse is the Beneficiary and dies after the
Participant's death but before distributions to such spouse have commenced, the
foregoing rules will be applied as if the surviving spouse were the Participant,
including the substitution of the surviving spouse's date of death for the
Participant's date of death; provided that the alternative commencement date in
clause (2)(b) relating to the date on which the Participant would have attained
age 70-1/2 had he or she lived will not be available.

     F.   Notwithstanding any other provision of the Plan to the contrary,
          distributions will be made in accordance with Treasury Regulations
          issued under Code section 401(a)(9), including Treasury Regulation
          section 1.401(a)(9)-2, and any provisions of the Plan reflecting Code
          section 401(a)(9) take precedence over any distribution options that
          are inconsistent with Code section 401(a)(9).

8.2. BENEFICIARY DESIGNATION.

     A.

          1.   A Participant may designate, on a form furnished by the
               Committee, one or more primary Beneficiaries or alternative
               Beneficiaries for all or a specified fractional part of his or
               her aggregate Accounts and may change or revoke any such
               designation from time to time. No such designation, change or
               revocation is effective unless executed by the Participant and
               received by the Committee during the Participant's lifetime.
               Subject to Subsection (B), no such change or revocation requires
               the consent of any person.

          2.   If a Participant

               a.   fails to designate a Beneficiary, or

               b.   revokes a Beneficiary designation without naming another
                    Beneficiary, or

               c.   designates one or more Beneficiaries none of whom survives
                    the Participant,

     for all or any portion of the Accounts, such Accounts or portion is payable
     to the first class of the following classes of automatic Beneficiaries that
     includes a member surviving the Participant:

               Participant's spouse;
               Participant's issue, per stirpes and not per capita;
               Participant's parents;
               Participant's brothers and sisters;
               Representative of Participant's estate.

                                       24
<PAGE>
 
          3.   When used in this section and, unless the designation otherwise
               specifies, when used in a Beneficiary designation, the term "per
               stirpes" means in equal shares among living children and the
               issue (taken collectively) of each deceased child, with such
               issue taking by right of representation; "children" means issue
               of the first generation; and "issue" means all persons who are
               descended from the person referred to, either by legitimate birth
               or legal adoption. The automatic Beneficiaries specified above
               and, unless the designation otherwise specifies, the
               Beneficiaries designated by the Participant, become fixed as of
               the Participant's death so that, if a Beneficiary survives the
               Participant but dies before the receipt of all payments due such
               Beneficiary, any remaining payments is payable to the
               representative of such Beneficiary's estate. Any designation of a
               Beneficiary by name that is accompanied by a description of
               relationship or only by statement of relationship to the
               Participant is effective only to designate the person or persons
               standing in such relationship to the Participant at the
               Participant's death.

     B.   Notwithstanding Subsection (A), no designation of a Beneficiary other
          than the Participant's spouse is effective unless such spouse consents
          to the designation. Any such consent is effective only with respect to
          the Beneficiary or class of Beneficiaries so designated and only with
          respect to the spouse who so consented.

8.3. ASSIGNMENT, ALIENATION OF BENEFITS.

     A.   Except as required under a qualified domestic relations order or by
          the terms of any loan from the Trust, no benefit under the Plan may in
          any manner be anticipated, alienated, sold, transferred, assigned,
          pledged, encumbered or charged, and any attempt to do so is void; and
          no such benefit will in any manner be liable for or subject to the
          debts, contracts, liabilities, engagements or torts of the person
          entitled to such benefit.

     B.   To the extent provided in a qualified domestic relations order,
          distribution of benefits assigned to an alternate payee by such order
          may be distributed to the alternate payee in the form of a lump sum
          payment prior to the Participant's earliest retirement age.  The terms
          "qualified domestic relations order," "alternate payee" and "earliest
          retirement age" have the meanings given in Code section 414(p).

8.4. PAYMENT IN EVENT OF INCAPACITY.

     If the Committee determines that any person entitled to receive any payment
     under the Plan is physically, mentally, or legally incapable of receiving
     or acknowledging receipt of the payment, and no legal representative has
     been appointed for such person, the Committee in its discretion may (but is
     not required to) cause any sum otherwise payable to such person to be paid
     to any one or more as may be chosen by the Committee from the following:
     the Beneficiaries, if any, designated by such person, the institution
     maintaining such person, a custodian for such person under the Uniform
     Transfers to Minors Act of any state or such person's spouse, children,
     parents or other relatives by blood or marriage. Any such payment
     completely discharges all liability under the Plan to the extent of the
     payment.

                                       25
<PAGE>
 
8.5. PAYMENT SATISFIES CLAIMS.

     Any payment to or for the benefit of any Participant, legal representative
     or Beneficiary in accordance with the provisions of the Plan will, to the
     extent of such payment, be in full satisfaction of all claims against the
     Trustee, the Committee and all Affiliated Organizations, any of whom may
     require the payee to execute a receipted release as a condition precedent
     to such payment.


8.6. DISPOSITION IF DISTRIBUTEE CANNOT BE LOCATED.

     If the Committee is unable to locate a Participant or Beneficiary to whom a
     distribution is due, the Participant's Accounts will continue to be held in
     the Fund until such time as the Committee has located the Participant or
     Beneficiary or the Participant or Beneficiary makes a proper claim for the
     benefit, as the case may be; provided, that, any Accounts not claimed
     within the period prescribed by applicable escheat laws will be paid to
     such governmental authorities, in such manner, as is specified in such
     laws. The Participant's Accounts will be reduced, on a pro rata basis from
     among his or her Accounts, to reimburse the Company for any reasonable
     expenses incurred in attempting to locate such Participant or Beneficiary.

8.7. TRANSFERS TO OTHER PLANS OR INDIVIDUAL RETIREMENT ARRANGEMENTS.

     A.   TO THE EXTENT A DISTRIBUTION PURSUANT TO THE PLAN IS AN "ELIGIBLE
          ROLLOVER DISTRIBUTION" WITHIN THE MEANING OF CODE SECTION 402(c)(4),
          THE COMMITTEE WILL, IF SO INSTRUCTED BY THE DISTRIBUTEE IN ACCORDANCE
          WITH PLAN RULES, DIRECT THE TRUSTEE TO MAKE THE DISTRIBUTION TO AN
          "ELIGIBLE RETIREMENT PLAN" WITHIN THE MEANING OF CODE SECTION
          402(c)(8). THE FOREGOING PROVISION WILL NOT APPLY WITH RESPECT TO ANY
          PORTION OF AN ELIGIBLE ROLLOVER DISTRIBUTION THAT CONSISTS OF AN
          OFFSET AMOUNT WITH RESPECT TO A PLAN LOAN. NOT MORE THAN 90 DAYS AND
          NOT LESS THAN 30 DAYS BEFORE ANY ELIGIBLE ROLLOVER DISTRIBUTION, THE
          COMMITTEE WILL PROVIDE THE DISTRIBUTEE WITH A NOTICE THAT SATISFIES
          THE REQUIREMENTS OF CODE SECTION 402(f). A DISTRIBUTEE MAY WAIVE THE
          30-DAY ADVANCE NOTICE REQUIREMENT IN A MANNER SPECIFIED IN PLAN RULES.
          [EFFECTIVE 1/1/96]

     B.   The Committee may, in conjunction with (1) the sale of an Affiliated
          Organization or the sale by an Affiliated Organization of all or a
          portion of a business operation of the Affiliated Organization, direct
          the Trustee to transfer the balance of any or all of the Accounts of
          each Participant who is employed with the purchaser of such business
          operation or an affiliate, to the trustee of a plan sponsored by such
          purchaser or affiliate or (2) a Participant who has ceased to be a
          Qualified Employee becoming a participant in a plan sponsored by an
          Affiliated Organization, direct the Trustee to transfer the balance of
          any or all of the Participant's Accounts to the Trustee of the
          Affiliated Organization's plan; provided, in either case, that

               a.   such other plan is qualified under Code section 401(a),

                                       26
<PAGE>
 
               b.   such other plan satisfies the withdrawal requirements set
                    forth in Code section 401(k) with respect to such
                    transferred Accounts to which such requirements are
                    applicable under the Plan, and

               c.   such trustee is willing to accept such transfer.

                                       27
<PAGE>
 
                                    ARTICLE
                                      9.
                           CONTRIBUTION LIMITATIONS
                           ------------------------

9.1. TAX DEFERRED CONTRIBUTION DOLLAR LIMITATION.

     The aggregate amount of Tax Deferred Contributions and other "elective
     deferrals" (within the meaning of Code section 402(g)(3)) under any
     qualified plan maintained by an Affiliated Organization with respect to a
     Participant for any taxable year of the Participant may not exceed $7000
     (automatically adjusted for increases in the cost of living in accordance
     with Treasury Regulations). The limitation for any Participant who received
     a hardship distribution under Section 6.1 will, for the year following the
     year in which such distribution was made, be reduced as provided in Section
     6.1(C)(4). If the foregoing limitation is exceeded for any taxable year of
     the Participant, the Participant will be deemed to have notified the
     Committee of such excess and the amount of Tax Deferred Contributions in
     excess of such limitation, increased by Fund earnings or decreased by Fund
     losses attributable to the excess determined in accordance with Section
     9.5, will be distributed to the Participant. Such distribution may be made
     at any time after the excess amounts are received, but not later than April
     15 of the taxable year following the taxable year to which such limitation
     relates. The amount distributed to a Participant who has made elective
     deferrals for the taxable year other than pursuant to Section 3.1 will be
     determined in accordance with written allocation instructions received by
     the Committee from the Participant not later than March 1 of the taxable
     year following the taxable year with respect to which the Tax Deferred
     Contributions were made.

9.2. ACTUAL DEFERRAL PERCENTAGE LIMITATIONS.
     ---------------------------------------

     A.  Notwithstanding Section 3.1 for any Plan Year, Tax Deferred
         Contributions may be made on behalf of Participants who are Highly
         Compensated Employees with respect to a Plan Year only to the extent
         the requirements of Code section 401(k)(3), as set forth at Subsection
         (B), are satisfied. To the extent deemed necessary by the Committee in
         order to comply with such requirements, the Committee may, in
         accordance with Plan Rules, prospectively decrease the rate at which a
         Participant's Eligible Earnings will be reduced.

     B.  

         1.  The requirements of Code section 401(k)(3) will be satisfied for
             any Plan Year if, for that Plan Year, the Plan satisfies the
             requirements of Code section 410(b)(1) with respect to "eligible
             employees" and either of the following tests:
 
             a.  the "actual deferral percentage" for eligible employees who are
                 Highly Compensated Employees is not more than the product of
                 the actual deferral percentage for all other eligible
                 employees, multiplied by one and one-quarter; or

             b.  the excess of the actual deferral percentage for eligible
                 employees who are Highly Compensated Employees over the actual
                 deferral percentage for all other eligible employees is not
                 more than two percentage points

                                      28
<PAGE>
 
                    and the actual deferral percentage for such Highly
                    Compensated Employees is not more than the product of the
                    actual deferral percentage of all other eligible employees,
                    multiplied by two.

            2.  For purposes of this section,

                a.  "eligible employee" means a Qualified Employee who is
                    eligible to have Tax Deferred Contributions made on his or
                    her behalf for the Plan Year in question or would be so
                    eligible but for a suspension imposed pursuant to Section
                    3.1(B)(4); and

                b.  "actual deferral percentage," with respect to either of the
                    two groups of eligible employees referenced above, is the
                    average of the ratios, calculated separately for each
                    eligible employee in the particular group, of the amount of
                    Tax Deferred Contributions made on the eligible employee's
                    behalf for that Plan Year, to the eligible employee's
                    Testing Wages for the Plan Year or the portion of the Plan
                    Year during which he or she was an eligible employee, as
                    specified in Plan Rules. In computing the actual deferral
                    percentage, the following rules are applicable.

                    i.   If aggregation of Tax Deferred Contributions and
                         Testing Wages is required under Sections 11.15(C) and
                         11.33(C), the actual deferral percentage of the Highly
                         Compensated Employee to whom the aggregate amounts are
                         attributed is the actual deferral percentage determined
                         for the group of all eligible family members, treating
                         such group as a single eligible employee.

                    ii.  If any eligible employee is required to be aggregated
                         with more than one family group under Section 11.15(C),
                         all the groups which the eligible employee is
                         aggregated will be treated as a single family group.

                    iii. Any Tax Deferred Contributions made on behalf of an
                         eligible employee who is not a Highly Compensated
                         Employee that are in excess of the limitation of
                         Section 9.1 will be excluded.

                    iv.  Any Tax Deferred Contributions that are distributed to
                         the eligible employee pursuant to Section 9.6(C) will
                         be excluded.

                    v.   Except as otherwise provided in Treasury Regulations,
                         Tax Deferred Contributions taken into account in
                         determining the actual contribution percentage under
                         Section 9.3(B)(2) will be excluded.

                    vi.  To the extent determined by the Committee, all or any
                         portion of the Matching Contribution for the Plan Year
                         on behalf of all or 

                                      29
<PAGE>
 
                          any similarly situated group of eligible employees
                          will be included.

                    vii.  Elective contributions under any other plan that is
                          aggregated with this Plan to satisfy the requirements
                          of Code section 410(b) will be included.

                    viii. To the extent required by Treasury Regulations,
                          elective contributions made under any other cash or
                          deferred arrangement of any Affiliated Organization on
                          behalf of any eligible Employee who is a Highly
                          Compensated Employee will be included.

     C.  If, for any Plan Year, the requirements of Subsection (B) are not
         satisfied, the Committee will determine the amount by which Tax
         Deferred Contributions made on behalf of each Highly Compensated
         Employee for the Plan Year exceeds the permissible amount as determined
         under Subsection (B). The determination will be made by successively
         decreasing the rate of Eligible Earnings reduction for Highly
         Compensated Employees who, during the Plan Year, had the greatest
         percentage of Eligible Earnings reductions made on their behalf, to the
         next lower percentage, then again decreasing the percentage of such
         Highly Compensated Employees' Eligible Earnings reductions, together
         with the percentage of Eligible Earnings reductions of such Highly
         Compensated Employees who were already at such lower percentage, to the
         next lower percentage, and continuing such procedure for as many
         percentage decreases as the Committee deems necessary. The Committee
         may make such reductions in any amount in lieu of one percent
         increments.

     D.  At such time as the Committee specifies following the last day of the
         Plan Year for which the determination described in Subsection (C) is
         made, but in no case later than the last day of the following Plan
         Year, the excess will be corrected by taking any one or more of the
         following steps.

         1. The amount of excess Tax Deferred Contributions so determined,
            increased by Fund earnings or decreased by Fund losses attributable
            to such excess as determined under Section 9.5, will be returned to
            each such Highly Compensated Employee. The amount to be returned
            pursuant to the foregoing sentence with respect to any Plan Year
            will be reduced by the portion of the amount, if any, distributed
            pursuant to Section 9.1 that is attributable to Tax Deferred
            Contributions that relate to such Plan Year, determined by assuming
            that Tax Deferred Contributions in excess of the limitation
            described in Section 9.1 for a given taxable year are the first
            contributions made for a Plan Year falling within such taxable year.

         2. The Participating Employer will make an additional contribution
            for the Plan Year pursuant to Section 3.5.

     E.  Any excess amount determined under Subsection (C) for a Highly
         Compensated Employee whose actual deferral percentage is determined
         under item (i) of Subsection (B)(2)(b) will be allocated among all
         persons whose contributions are aggregated to

                                      30
<PAGE>
 
         determine such percentage in proportion to the amount of Tax Deferred
         Contributions made on behalf of each with respect to the Plan Year.

     F.  To the extent required or permitted by Treasury Regulations, the
         Committee will or may, as the case may be, apply the limitations
         described in this section separately to each group of eligible
         employees who are included in a unit of Employees covered by a
         collective bargaining agreement and those who are not included or are
         included in a different unit.

9.3. ACTUAL CONTRIBUTION PERCENTAGE LIMITATIONS.

     A.  Notwithstanding Section 3.2, for any Plan Year, Matching Contributions
         may be made on behalf of Participants who are Highly Compensated
         Employees with respect to that Plan Year only to the extent that either
         of the following tests is satisfied:

         1. the "actual contribution percentage" for "eligible employees" who
            are Highly Compensated Employees is not more than the product of the
            actual contribution percentage for all other eligible employees,
            multiplied by one and one-quarter; or

         2. the excess of the actual contribution percentage for eligible
            employees who are Highly Compensated Employees over the actual
            contribution percentage for all other eligible employees is not more
            than two percentage points and the actual contribution percentage
            for Highly Compensated Employees is not more than the product of the
            actual contribution percentage for all other eligible employees,
            multiplied by two.

     B.  For purposes of this section,

         1. "eligible employee" means a Qualified Employee who is eligible to
            make Voluntary Contributions or to have Matching Contributions made
            on his or her behalf for the Plan Year in question or would be so
            eligible but for a suspension imposed pursuant to Section 3.1(B)(4)
            or 3.3(B)(4), and

         2. the "actual contribution percentage" with respect to either of the
            two groups of eligible employees referenced above, is the average of
            the ratios, calculated separately for each eligible employee in the
            particular group, of the aggregate amount of Matching Contributions
            made on behalf of and Voluntary Contributions made by the eligible
            employee for the Plan Year, to the eligible Employee's Testing Wages
            for the Plan Year, or the portion of the Plan Year during which he
            or she was an eligible employee, as specified in Plan Rules. In
            computing the actual contribution percentage, the following rules
            are applicable.

            a. If aggregation of contributions and Testing Wages is required
               under Sections 11.15(C) and 11.33(C), the actual contribution
               percentage of the Highly Compensated Employee to whom the
               aggregate amounts are attributed is the actual contribution
               percentage determined for the group of all eligible family
               members, treating such group as a single eligible employee.

                                      31
<PAGE>
 
            b. If any eligible employee is required to be aggregated with more
               than one family group under Section 11.15(C), all the groups with
               which the eligible employee is aggregated will be treated as a
               single family group.

            c. Except as otherwise provided in Treasury Regulations, Matching
               Contributions taken into account in determining the actual
               deferral percentage under Section 9.2(B)(2)(b) will be excluded.

            d. Matching Contributions taken into account for purposes of the
               minimum contribution required pursuant to Section 13.3(A) will be
               excluded.

            e. To the extent determined by the Committee, all or any portion of
               the Tax Deferred Contributions for the Plan Year on behalf of
               eligible employees will be included.

            f. Matching contributions (within the meaning of Code section
               401(m)(4)(A)) and after-tax contributions made under any other
               plan that is aggregated with this Plan to satisfy the
               requirements of Code section 410(b) will be included.

            g. To the extent required by Treasury Regulations, matching
               contributions (within the meaning of Code section 401(m)(4)(A))
               and after-tax contributions made under any other qualified plan
               of an Affiliated Organization on behalf of or by any eligible
               employee who is a Highly Compensated Employee will be included.

     C.  If, for any Plan Year, the requirements of Subsection (A) are not
         satisfied, the Committee will determine the amount by which Voluntary
         Contributions made by each Highly Compensated Employee for the Plan
         Year and, if necessary, Matching Contributions made on behalf of each
         Highly Compensated Employee for the Plan Year exceeds the permissible
         amount as determined under Subsection (A), such determination being
         made in accordance with the procedure described in Section 9.2(C) with
         respect to prospective decreases in the rate at which Participants'
         Eligible Earnings are reduced.

     D.  At such time as the Committee specifies following the last day of the
         Plan Year for which the determination described in Subsection (C) is
         made, but in no case later than the last day of the following Plan
         Year, the excess will be corrected by taking one or more of the
         following steps.

         1. The amount of excess Voluntary Contributions and Matching
            Contributions so determined with respect to each Highly Compensated
            Employee, increased by Fund earnings or decreased by Fund losses
            attributable to such excess as determined under Section 9.5, will be
            distributed to such Highly Compensated Employee.

         2. The Participating Employer will make an additional Matching
            Contribution for the Plan Year pursuant to Section 3.5.

     E.  Any excess amount determined under Subsection (C) for a Highly
         Compensated Employee whose actual contribution percentage is determined
         under item (a) of

                                      32
<PAGE>

          Subsection (B)(2) will be allocated among all persons whose
          contributions are aggregated to determine such percentage in
          proportion to the amount of Voluntary Contributions and Matching
          Contributions made by and on behalf of each with respect to the Plan
          Year.

     F.   To the extent provided in Treasury Regulations, the limitations
          described in this section do not apply to any group of eligible
          employees who are included in a unit of Employees covered by a
          collective bargaining agreement.

9.4.  MULTIPLE USE LIMITATION.

     A.   This section applies for any Plan Year for which the sum of the actual
          deferral percentage, as determined under Section 9.2(B)(2)(b), for
          eligible employees who are Highly Compensated Employees plus the
          actual contribution percentage, as determined under Section 9.3(B)(2),
          for eligible employees who are Highly Compensated Employees, exceeds
          the "aggregate limit". For purposes of this subsection, the aggregate
          limit is the greater of:

          1.   The sum of:

               a.   the product of one and one-quarter, multiplied by the
                    greater of:

                    i.  the actual deferral percentage, as determined
                        under Section 9.2(B)(2)(b), for the Plan Year for
                        eligible employees who are not Highly Compensated
                        Employees, or

                    ii. the actual contribution percentage, as determined under
                        Section 9.3(B)(2), for the Plan Year for eligible
                        employees who are not Highly Compensated Employees;

                    plus

               b.   the sum of two percentage points plus the lesser of the
                    actual deferral percentage determined under item (i) of
                    clause (a) above or the actual contribution percentage
                    determined under item (ii) of clause (a) above, with such
                    sum in no case exceeding twice the lesser of such actual
                    deferral percentage or actual contribution percentage;

               or

          2.   The sum of:

               a.   the product of one and one-quarter, multiplied by the lesser
                    of:

                    i.  the actual deferral percentage, as determined
                        under Section 9.2(B)(2)(b), for the Plan Year for
                        eligible employees who are not Highly Compensated
                        Employees, or

                                      33
<PAGE>
 
                    ii. the actual contribution percentage, as determined under
                        Section 9.3(B)(2), for the Plan Year for eligible
                        employees who are not Highly Compensated Employees;

               plus

               b.   the sum of two percentage points plus the greater of the
                    actual deferral percentage determined under item (i) of
                    clause (a) above or the actual contribution percentage
                    determined under item (ii) of clause (a) above, with such
                    sum in no case exceeding twice the lesser of such actual
                    deferral percentage or actual contribution percentage.

     B.   If, for any Plan Year, the calculations under Subsection (A) require
          that this section be applied, the Committee will determine the amount
          by which Voluntary Contributions made by and Matching Contributions
          made on behalf of each Highly Compensated Employee for the Plan Year
          causes the excess amount determined under Subsection (A), such
          determination being made in accordance with the provisions of Section
          9.3(C). At such time as the Committee specifies following the last day
          of the Plan Year for which such determination is made, but in no case
          later than the last day of the following Plan Year, the excess will be
          corrected by taking any one or more of the steps described in Sections
          9.2(D) and 9.3(D).

     C.   To the extent provided in Treasury Regulations, the limitations
          described in this section to not apply to any group of eligible
          employees who are included in a unit of Employees covered by a
          collective bargaining unit.

9.5.  EARNINGS ON EXCESS CONTRIBUTIONS.

      The amount of Fund earnings or losses with respect to the excess amount of
      contributions returned to a Highly Compensated Employee pursuant to the
      foregoing provisions of this article is an amount equal to product of the
      total earnings or losses for the Participant's Account to which the excess
      contributions were credited for the Plan Year, multiplied by a fraction,
      the numerator of which is the excess amount of contributions made on the
      Participant's behalf to the Account for the Plan Year, and the denominator
      of which is the closing balance of the Account for the Plan Year,
      decreased by the amount of earnings credited to that Account, or increased
      by the amount of losses debited to the Account, for the Plan Year.

9.6.  AGGREGATE DEFINED CONTRIBUTION LIMITATIONS.

      A.  Notwithstanding any contrary provisions of this Plan, there will not
          be allocated to any Participant's Accounts for a Plan Year any amount
          that would cause the aggregate "annual additions" with respect to the
          Participant for the Plan Year to exceed the lesser of

          1.  $30,000 (or, if greater, one-fourth of the dollar limitation in
              effect under Code section 415(b)(1)(A) for the calendar year
              during which the Plan Year in question begins) and

                                      34
<PAGE>
 
          2.   25 percent of the Participant's Section 415 Wages for the Plan
               Year.

     B.   For purposes of Subsection (A), the "annual additions" with respect to
          a Participant for a Plan Year is the sum of:

          1.   the aggregate amount of Tax Deferred and Matching Contributions
               allocated to the Participant's Accounts for the Plan Year
               (including any such Tax Deferred and Matching Contributions that
               are distributed pursuant to Section 9.2, 9.3 or 9.4, but
               excluding any Tax Deferred Contributions in excess of the
               limitation described in Section 9.1 that are distributed to the
               Participant by the April 15 following the Plan Year to which the
               contributions relate) and employer contributions and forfeitures
               allocated to the Participant's accounts under any other qualified
               defined contribution plan maintained by an Affiliated
               Organization for the Plan Year; plus

          2.   the aggregate amount of Voluntary Contributions allocated to the
               Participant's accounts for the Plan Year and voluntary after-tax
               contributions under any other qualified defined contribution plan
               maintained by an Affiliated Organization for the Plan Year; plus

          3.   the amount, if any, attributable to post-retirement medical
               benefits that is allocated to a separate account for the
               Participant as a "key employee" (as defined in Section 13.3(C)),
               to the extent required under Code section 419A(d)(1).

     C.

          1.   If the Committee determines that the limitation under Subsection
               (A) would otherwise be exceeded for a Plan Year, to the extent
               necessary to prevent such excess from occurring, the amount of
               Voluntary Contributions and Tax Deferred Contributions made by 
               or on behalf of a Participant will be prospectively reduced.

          2.   If a further reduction of contributions is required, the amount
               of Matching Contributions that would otherwise be allocated to
               the Participant's Matching Account will be reduced and the
               aggregate amount of Matching Contributions for the Plan Year will
               be reduced by the same amount.

          3.   If, in spite of such reductions and as a result of reasonable
               error in estimating the amount of the Participant's Eligible
               Earnings, Tax Deferred Contributions, other elective deferrals
               within the meaning of Code section 402(g)(3) or Section 415 Wages
               for the Plan Year, the limitation would otherwise be exceeded,
               then, to the extent required to prevent such excess,

               a.   the amount of Voluntary Contributions made by the
                    Participant for the Plan Year, together with earnings on
                    such contributions, will be returned to the Participant,
                    then

               b.   THE AMOUNT OF TAX DEFERRED CONTRIBUTIONS MADE ON BEHALF OF
                    THE PARTICIPANT FOR THE PLAN YEAR, TOGETHER WITH EARNINGS 
                    ON SUCH 

                                      35
<PAGE>
 
                    CONTRIBUTIONS, WILL BE DISTRIBUTED TO THE PARTICIPANT
                    AND ANY MATCHING CONTRIBUTIONS ATTRIBUTABLE TO THE AMOUNT SO
                    DISTRIBUTED, TOGETHER WITH EARNINGS ON SUCH CONTRIBUTIONS,
                    WILL BE APPLIED AS PROVIDED IN SECTION 3.2(C). [EFFECTIVE
                    1/1/93]

9.7.  AGGREGATE DEFINED CONTRIBUTION/DEFINED BENEFIT LIMITATIONS.

      A.  In no event will the amount of a Participant's annual additions under
          the Plan exceed an amount that would cause the decimal equivalent of
          the sum of the "defined benefit fraction" plus the "defined
          contribution fraction" to exceed one.

      B.  The "defined benefit fraction" is a fraction, the numerator of which
          is the Participant's aggregate projected annual benefit under all
          qualified defined benefit pension plans maintained by any Affiliated
          Organization (determined as of the end of the Plan Year), and the
          denominator of which is the lesser of:

          1.   125 percent of the maximum dollar benefit limitation in effect
               under Code section 415(b)(1)(A) for the calendar year during
               which the Plan Year in question begins under such defined benefit
               pension plans; and

          2.   140 percent of the average Section 415 Wages of the Participant
               during the three consecutive Plan Years during which he or she
               was a Participant in any such defined benefit pension plan which
               produce the highest average.

     C.   The "defined contribution fraction" is a fraction, the numerator of
          which is the sum of the annual additions to the Participant's accounts
          for the Plan Year under this Plan and all other qualified defined
          contribution plans maintained by any Affiliated Organization,
          determined in the manner described in Section 9.6, and the denominator
          of which is the aggregate of the lesser of:

          1.   125 percent of the maximum annual addition dollar limit in effect
               under Code section 415(c)(1)(A) for the calendar year during
               which the Plan Year in question begins; and

          2.   140 percent of 25 percent of the Participant's Section 415 Wages
               for the Plan Year,

applied for all years during which the Participant was employed with an
Affiliated Organization, without regard to whether there was a defined
contribution plan in effect during all such years.

     D.   At the election of the Committee, for purposes of determining the
          denominator of the defined contribution fraction with respect to any
          Plan Year ending after December 31, 1982, the amount taken into
          account with respect to the Participant for all Plan Years ending
          before January 1, 1983, may be an amount equal to the product of -

          1.   the amount determined to be the denominator for the Plan Year
               ending on June 30, 1982, multiplied by -

          2.   a fraction, the numerator of which is the lesser of $51,875, or
               the product of 1.4, multiplied by 25 percent of the amount of the
               Participant's Testing Wages for the 

                                      36
<PAGE>
 
               Plan Year ending on June 30, 1981, and the denominator of which
               is the lesser of $41,500, or 25 percent of the amount of the
               Participant's Testing Wages for the Plan Year ending on June 30,
               1981.

     E.   If the annual additions that would otherwise be made with respect to a
          Participant for a Plan Year would cause the limitation of Subsection
          (A) to be exceeded, the Participant's benefit under one or more
          qualified defined benefit pension plans maintained by an Affiliated
          Organization will, to the extent provided in such plans, be reduced to
          the extent necessary to prevent such excess from occurring, and, if a
          sufficient reduction cannot be made under such plans, the provisions
          of Section 9.6(C) will be applied to reduce the amount of the annual
          additions to the Participant's Accounts under this Plan for such Plan
          Year to the extent necessary to prevent such excess.

9.8.  COMMITTEE'S DISCRETION.

      Notwithstanding the foregoing provisions of this article, the Committee
      may, in its discretion, apply the provisions of Sections 9.1 through 9.7
      in any manner permitted by Treasury Regulations that will cause the Plan
      to satisfy the limitations of the Code incorporated in such sections, and
      the Committee good faith application of Treasury Regulations is binding on
      all Participants and Beneficiaries.

                                      37
<PAGE>
 
                                    ARTICLE
                                      10.
                           AMENDMENT AND TERMINATION
                           -------------------------

10.1.  ADOPTION BY AFFILIATED ORGANIZATIONS.

       An Affiliated Organization may adopt this Plan and become a Participating
       Employer by furnishing to the Committee a certified copy of a resolution
       of its Board adopting the Plan. Any adoption of the Plan by an Affiliated
       Organization, however, must either be authorized by the Committee in
       advance or be ratified by the Committee prior to the end of the fiscal
       year of such Affiliated Organization in which it adopts the Plan.

10.2.  AUTHORITY TO AMEND AND PROCEDURE.

       A.   The Company reserves the right to amend the Plan at any to any
            extent that it may deem advisable. Each amendment will be stated in
            a written instrument approved in advance or ratified by the
            Company's Board and executed in the name of the Company by its
            President or a Vice President and attested by the Secretary or an
            Assistant Secretary. On and after the effective date of the
            amendment, all interested persons will be bound by the amendment;
            provided, first, that no amendment will increase the duties or
            liabilities of the Trustee without its written consent; and, second,
            that no amendment will have any retroactive effect so as to deprive
            any Participant, or any Beneficiary of a deceased Participant, of
            any benefit already accrued or vested or of any option with respect
            to the form of such benefit that is protected by Code section
            411(d)(6), except that any amendment that is required to conform the
            Plan with government regulations so as to qualify the Trust for
            income tax exemption may be made retroactively to the Effective Date
            of the Plan or to any later date.

       B.   If the schedule for determining the extent to which benefits under
            the Plan are vested is changed, whether by amendment or on account
            of the Plan's becoming or ceasing to be a top-heavy plan, each
            Participant with at least three years of service may elect to have
            his or her vested benefits determined without regard to such change
            by giving written notice of such election to the Committee within
            the period beginning on the date such change was adopted (or the
            Plan's top heavy status changed) and ending 60 days after the latest
            of (1) the date such change is adopted, (2) the date such change
            becomes effective or (3) the date the Participant is issued notice
            of such change by the Committee or the Trustee. Except as otherwise
            provided in an amendment permitted by Treasury Regulations, if an
            optional form of benefit payment protected under Code section
            411(d)(6) is eliminated, each Participant may elect to have that
            portion of the value of his or her Accounts that was accrued as of
            the date of such elimination, distributed in the optional form of
            benefit payment that was eliminated.

       C.   The provisions of the Plan in effect at the termination of a
            Participant's employment will, except as specifically otherwise
            provided by a subsequent amendment, continue to apply to such
            Participant.

                                      38
<PAGE>
 
10.3.  AUTHORITY TO TERMINATE AND PROCEDURE.

       THE COMPANY EXPECTS TO CONTINUE THE PLAN INDEFINITELY BUT RESERVES THE
       RIGHT TO TERMINATE THE PLAN IN ITS ENTIRETY AT ANY TIME. EACH
       PARTICIPATING EMPLOYER EXPECTS TO CONTINUE ITS PARTICIPATION IN THE
       PLAN INDEFINITELY BUT RESERVES THE RIGHT TO CEASE ITS PARTICIPATION IN
       THE PLAN AT ANY TIME. THE PLAN WILL TERMINATE IN ITS ENTIRETY AS OF
       THE DATE SPECIFIED IN A WRITTEN INSTRUMENT ADOPTED BY THE COMPANY'S
       BOARD AND EXECUTED IN THE MANNER OF AN AMENDMENT. THE PLAN WILL
       TERMINATE WITH RESPECT TO A PARTICULAR PARTICIPATING EMPLOYER AS OF
       THE DATE SPECIFIED IN A WRITTEN INSTRUMENT ADOPTED BY THE
       PARTICIPATING EMPLOYER'S BOARD AND EXECUTED IN THE MANNER OF AN
       AMENDMENT.  [EFFECTIVE 1/1/93]


10.4.  DISTRIBUTION FOLLOWING TERMINATION, PARTIAL TERMINATION OR DISCONTINUANCE
       OF CONTRIBUTIONS.

       After termination or partial termination of the Plan or the complete
       discontinuance of contributions under the Plan, the Trustee will
       continue to hold and distribute the Fund at the times and in the
       manner provided by Section 8.1 as if such event had not occurred or,
       if the Committee so directs in accordance with Treasury Regulations,
       will distribute to each Participant or Beneficiary of any deceased
       Participant the entire balance of his or her Accounts.

                                      39
<PAGE>
 
                                    ARTICLE
                                      11.
                 DEFINITIONS, CONSTRUCTION AND INTERPRETATIONS
                 ---------------------------------------------

The definitions and the rules of construction and interpretations set forth in
this article will be applied in construing this instrument unless the context
otherwise indicates.

11.1.  ACCOUNT.

       An "Account" with respect to a Participant is any or all of the
       accounts maintained on his or her behalf pursuant to Section 4.1, 
       as the context requires.

11.2.  AFFILIATED ORGANIZATION.

       An "Affiliated Organization" is -

       a.  for purposes of applying the limitations set forth at Sections 9.6
           and 9.7 of the Plan, any member of a controlled group of corporations
           (within the meaning of Code section 1563(a) without regard to Code
           sections 1563(a)(4) and 1563(e)(C)) that includes the Company or any
           trade or business (whether or not incorporated) that is controlled
           (within the meaning of Code section 414(c)) by the Company, the
           determination of any such corporation or trade or business being made
           under Code section 1563(a) by substituting the phrase "more than 50
           percent" for the phrase "at least 80 percent" wherever it appears in
           such Code section, and

       b.  for all other purposes, any corporation that is a member of a
           controlled group of corporations (within the meaning of Code section
           1563(a) without regard to Code sections 1563(a)(4) and 1563(e)(3)(C))
           that includes the Company, any trade or business (whether or not
           incorporated) that is controlled (within the meaning of Code section
           414(c)) by the Company, any member of an "affiliated service group"
           (within the meaning of Code section 414(m)) of which the Company is a
           member or any other organization that, together with the Company, is
           treated as a single employer pursuant to Code section 414(o) and
           Treasury Regulations thereunder.

11.3.  BENEFICIARY.

       A "Beneficiary" is a person designated or otherwise determined under
       the provisions of Section 8.2 as the distributee of benefits payable
       after the death of a Participant.  A person designated or otherwise
       determined to be a Beneficiary under the terms of the Plan has no
       interest in or rights under the Plan until the Participant in question
       has died.  A Beneficiary will cease to be such on the day on which all
       benefits to which he, she or it is entitled under the Plan have been
       distributed.

11.4.  BOARD.

       The "Board" is the board of directors of the Affiliated Organization
       in question.  When the Plan provides for an action to be taken by the
       Board, the action may be taken by any committee or individual authorized
       to take such action pursuant to a proper delegation by the board of
       directors of the Affiliated Organization in question.

                                      40
<PAGE>
 
11.5.  CODE.

       The "Code" is the Internal Revenue Code of 1986, as amended.  Any
       reference to a specific provision of the Code includes a reference to
       such provision as it may be amended from time to time and to any
       successor provision.

11.6.  COMMITTEE.

       THE "COMMITTEE" IS THE BENEFITS ADMINISTRATION COMMITTEE CONSTITUTED
       UNDER ARTICLE XII.  [EFFECTIVE 1/1/93]

11.7.  COMPANY.

       The "Company" is Jostens, Inc. or any successor thereto.

11.8.  CONSENT OF SPOUSE.

       Whenever the consent of a Participant's spouse is required with respect
       to any act of the Participant, such consent will be deemed to have been
       obtained only if:

       (a)  the Participant's spouse executes a written consent to such act,
            which consent acknowledges the effect of such act and is witnessed
            by a notary public; or

       (b)  the Committee determines that no such consent can be obtained
            because the Participant has no spouse, because the Participant's
            spouse cannot be located, or because of such other circumstances as
            may, under Treasury Regulations, justify the lack of such consent.

Any such consent by the Participant's spouse or such determination by the
Committee that such spouse's consent is not required is effective only with
respect to the particular spouse of the Participant who so consented or with
respect to whom such determination was made.  Any such consent by the
Participant's spouse to an act of the Participant under the Plan is irrevocable
with respect to that act.

11.9.  DISABLED.

       A Participant will be considered to be "Disabled" only if the Committee
       determines that he or she is unable to perform each and every duty of his
       or her occupation on the basis of a report of a medical doctor approved
       by the Committee; provided, that the Committee may accept or require,
       either in addition to or in lieu of such doctor's determination, proof of
       the Participant's eligibility for disability benefits under the Social
       Security Act.

11.10. ELIGIBLE EARNINGS.

       A.   The "Eligible Earnings" of a Participant from a Participating
            Employer for any Plan Year are the following elements of the
            Participant's earnings that are received by the Participant from the
            Participating Employer for the portion of the Plan Year during which
            he or she is eligible to participate in the Plan: basic or regular
            wages or salary, overtime pay, shift differential pay, commissions
            for Participants who are commercial sales representatives for the
            Company's Printing and Publishing Division, bonus, pay raise
            received in the form of a lump sum payment, sick pay, holiday pay,
            vacation pay,

                                      41
<PAGE>

            severance pay, short-term disability pay and such other elements of
            earnings as specified in Plan Rules. The amount determined pursuant
            to the foregoing sentence will be increased by the amount of
            Eligible Earnings reductions experienced by the Participant pursuant
            to the provisions of this Plan, any other plan maintained by a
            Participating Employer that contains a cash or deferred arrangement
            pursuant to Code section 401(k) and any cafeteria plan maintained by
            a Participating Employer pursuant to Code section 125 for the
            portion of the Plan Year, to the extent such reductions are not
            otherwise included for the portion of the Plan Year. Further
            increases or decreases may be made to Eligible Earnings for any
            amounts of an unusual or nonrecurring nature, as specified in Plan
            Rules.

       B.   Notwithstanding Subsection (A), in no event will a Participant's
            Eligible Earnings for any Plan Year beginning after December 31,
            1993 be taken into account to the extent it exceeds $150,000 (or
            such dollar amount, adjusted to reflect increases in the cost of
            living, as in effect under Code section 401(a)(17) for the calendar
            year during which the Plan Year in question begins).

       C.   In the case of a Participant who is a Highly Compensated Employee
            described in clause (1) of Section 11.15(A), or of a Highly
            Compensated Employee described in clause (2) or (3) of Section
            11.15(A) whose "compensation" (as defined in Section 11.15(B)(2))
            for a Plan Year is not less than the compensation of at least ten
            other Highly Compensated Employees, the limitation set forth in
            Subsection (B) will be applied to the Participant, the Participant's
            spouse and the Participant's lineal descendants who have not
            attained age 19 prior to the end of the Plan Year in question as if
            they were a single Participant.

11.11. EMPLOYEE.

       An "Employee" is any individual who is classified by an Affiliated
       Organization as a common-law employee of the Affiliated Organization.

11.12. FUND.
       
       The "Fund" is the total of all of the assets of every kind and nature,
       both principal and income, held in the Trust at any particular time
       or, if the context so requires, one or more of the investment funds
       described in Section 5.1.

11.13. GOVERNING LAW.

       To the extent that state law is not preempted by provisions of the
       Employee Retirement Income Security Act of 1974, as amended, or any
       other laws of the United States, this Plan will be administered,
       construed and enforced according to the internal, substantive laws of
       the State of Minnesota, without regard to its conflict of law rules.

11.14. HEADINGS.

The headings of articles and sections are included solely for convenience.  If
there exists any conflict between such headings and the text of the Plan, the
text controls.

                                      42
<PAGE>
 
11.15.  HIGHLY COMPENSATED EMPLOYEE.
- ------  ----------------------------

     A.   A "Highly Compensated Employee" for any Plan Year is any employee
             who -

          1.   at any time during such Plan Year or the preceding Plan Year,
               owns or owned (or is considered as owning or having owned within
               the meaning of Code section 318) more than five percent of the
               outstanding stock of an Affiliated Organization or stock
               possessing more than five percent of the total combined voting
               power of all outstanding stock of an Affiliated Organization, or

          2.   during the Plan Year preceding such Plan Year -

               a.   received compensation in excess of $75,000 (or such dollar
                    amount, adjusted to reflect increases in the cost of living,
                    as in effect under Code section 414(q)(1)(B) for the
                    calendar year during which the Plan Year in question
                    begins), or

               b.   received compensation in excess of $50,000 (or such dollar
                    amount, adjusted to reflect increases in the cost of living,
                    as in effect under Code section 414(q)(1)(C) for the
                    calendar year during which the Plan Year in question begins)
                    and whose compensation exceeded the compensation of at least
                    80 percent of all employees, excluding, for purposes of
                    determining the number of employees in such group but not
                    for purposes of determining the specific employees
                    comprising the group, all employees who (i) have completed
                    less than six months of service with the Affiliated
                    Organizations, (ii) normally work fewer than 17-1/2 hours
                    per week for the Affiliated Organizations, (iii) normally
                    work for the Affiliated Organizations during not more than
                    six months during any calendar year, or (iv) have not
                    attained age 21, or

               c.   was at any time an officer of an Affiliated Organization (an
                    administrative executive in regular and continued service
                    with the Affiliated Organization) and received compensation
                    in excess of 50 percent of the amount in effect under Code
                    section 415(b)(1)(A) for the calendar year during which the
                    Plan Year in question begins, but in no case will there be
                    taken into account more than the lesser of (i) 50 persons,
                    or (ii) the greater of three persons or ten percent of the
                    aggregate number of employees, excluding, for the purpose of
                    determining the number of such officers, any employees who
                    are excluded pursuant to clause (b); or, if no officer of an
                    Affiliated Organization received compensation in excess of
                    such amount, the officer with the highest compensation for
                    the Plan Year, or

          3.   during such Plan Year, is described in items (a), (b) or (c) of
               clause (2) and received compensation in an amount that is not
               less than the amount of compensation received by at least 100
               other employees.

                                       43
<PAGE>
 
     B.   For purposes of this section,

          1.  an "employee" is any individual who is not described in clause (b)
              of Section 11.27 and who, during the Plan Year for which the
              determination is being made, performs services for an Affiliated
              Organization as -

              a.    a common law employee,

              b.    an employee pursuant to Code section 401(c)(1), or

              c.    a leased employee who is treated as an employee of an
                    Affiliated Organization pursuant to Code section 414(n)(2)
                    or 414(o)(2), and

          2.  "compensation" for any period means an employee's Section 415
              Wages for the period increased by the amount of any reductions to
              the employee's compensation for the period in connection with an
              election by the employee made pursuant to a plan maintained by an
              Affiliated Organization under Code section 125 or 401(k).

     C.   For purposes of applying Sections 9.2, 9.3 and 9.4, any employee who
          is the spouse, a lineal ascendant or descendant or the spouse of a
          lineal ascendant or descendant of a Highly Compensated Employee
          described in clause (1) of Subsection (A), or of a Highly Compensated
          Employee described in clause (2) or (3) of Subsection (A) whose
          compensation for the Plan Year is not less than the compensation of at
          least ten other Highly Compensated Employees, will not be considered a
          separate employee and any Eligible Earnings with respect to such
          employee, and any contributions allocated to the employee's Accounts
          under this Plan if the employee is a Participant, will be deemed to
          have been paid to, or allocated to the Accounts of, such Highly
          Compensated Employee.

11.16.  HOUR OF SERVICE.

     An "Hour of Service" is an hour for which an Employee is paid, or entitled
     to payment, for the performance of duties for an Affiliated Organization.

11.17.  IRA TAX DEDUCTIBLE ACCOUNT.

     The "IRA Tax Deductible Account" is the account established pursuant to
     clause (e) of Section 4.1 to evidence transfers of a Participant's tax-
     deductible and rollover accounts under the Jostens Individual Retirement
     Plan.

11.18.  JOSTENS STOCK.

     "Jostens Stock" means common stock issued by the Company.

11.19.  MATCHING ACCOUNT.

     The "Matching Account" is the account established pursuant to clause (b) of
     Section 4.1 to evidence Matching Contributions made on behalf of a
     Participant.

                                       44
<PAGE>
 
11.20.  MATCHING CONTRIBUTIONS.

     "Matching Contributions" mean contributions made by the Participating
     Employer on behalf of Participants pursuant to Section 3.2.

11.21.  NUMBER AND GENDER.

     Wherever appropriate, the singular number may be read as the plural, the
     plural may be read as the singular, and the masculine gender may be read as
     the feminine gender.

11.22.  PARTICIPANT.

     A "Participant" is an individual who has satisfied the eligibility
     requirements of Article II, following initial hire or rehire, as the case
     may be, with respect to whom contributions have been made and who has not
     ceased to be a Participant pursuant to Section 2.6.

11.23.  PARTICIPATING EMPLOYER.

     A "Participating Employer" is the Company and any other Affiliated
     Organization that has adopted the Plan, or all of them collectively, as the
     context requires, and their respective successors. An Affiliated
     Organization will cease to be a Participating Employer upon a termination
     of the Plan as to its Employees or upon its ceasing to be an Affiliated
     Organization.

11.24.  PLAN.

     The "Plan" is that set forth in this instrument as it may be amended from
     time to time.

11.25.  PLAN RULE.

     A "Plan Rule" is a rule, policy, practice or procedure adopted by the
     Committee pursuant to Section 12.2.

11.26.  PLAN YEAR.

     A "Plan Year" is the 12-month period beginning on July 1 and ending on June
     30 of the following year.

11.27.  QUALIFIED EMPLOYEE.

     A "Qualified Employee" is an individual who is an Employee of a
     Participating Employer, other than such an individual who is

     a.   compensated in whole or in part on a commission basis (other than
          commercial sales representatives for the Company's Printing and
          Publishing Division),

                                       45
<PAGE>
 
     b.   a nonresident alien who receives no earned income (within the meaning
          of Code section 911(d)(2)) from a Participating Employer that
          constitutes income from sources within the United States (within the
          meaning of Code section 861(a)(3)), or

     c.   covered by a collective bargaining agreement, for whom retirement
          benefits were the subject of good faith bargaining between such
          person's representative and a Participating Employer, and is not, as a
          result of such bargaining, specifically covered by this Plan.

11.28.  ROLLOVER ACCOUNT.

     The "Rollover Account" is the account established pursuant to clause (d) of
     Section 4.1 to evidence the amounts, if any, rolled over from an individual
     retirement arrangement or another qualified plan, or transferred directly
     from another qualified plan with respect to a Participant, pursuant to
     Section 3.4.

11.29.  SECTION 415 WAGES.

     A.   An individual's "Section 415 Wages" for any period is the sum of all
          remuneration received by the individual during such period from all
          Affiliated Organizations that constitutes "compensation" within the
          meaning of Code section 415(c)(3) and Treasury Regulations thereunder.

     B.   The Committee may, for any Plan Year, determine the items of
          remuneration that, in accordance with Treasury Regulations, will be
          included in Section 415 Wages for the Plan Year; provided that for
          each purpose under this Plan, the Committee's determination will be
          uniform throughout any Plan Year.

     C.   Section 415 Wages will not include the amount by which an individual's
          remuneration is reduced in connection with an election by the
          individual made pursuant to a plan maintained under Code section 125
          or 401(k).

11.30.  TAX DEFERRED ACCOUNT.

     "Tax Deferred Account" is the account established pursuant to clause (a) of
     Section 4.1 to evidence Tax Deferred Contributions made on behalf of a
     Participant.

11.31.  TAX DEFERRED CONTRIBUTIONS.

     "Tax Deferred Contributions" mean contributions made by Participating
     Employers on behalf of Participants pursuant to Section 3.1.

11.32.  TERMINATION OF EMPLOYMENT.

     A.   For purposes of determining entitlement to a distribution under this
          Plan, a Participant will be deemed to have terminated employment only
          if he or she has completely severed his or her employment relationship
          with all Affiliated Organizations or become Disabled. Neither transfer
          of employment among Affiliated Organizations nor absence from active
          service by reason of disability leave, other than in connection with
          his or her becoming Disabled, or any other leave of absence will
          constitute a termination of employment.

                                       46
<PAGE>
 
        B.   A Participant will be deemed to have terminated employment in
             conjunction with the disposition of all or any portion of the
             business operation of an Affiliated Organization which is a
             disposition of a subsidiary or of substantially all of the assets
             used in a trade or business of an Affiliated Organization within
             the meaning of Code section 401(k)(10)(A) with respect to which the
             requirements of Code section 401(k)(10)(B) and (C) are satisfied.

        C.   A Participant who, in conjunction with the disposition of all or
             any portion of a business operation of an Affiliated Organization
             which is not described in Subsection (B), transfers employment to
             the acquiror of such business operation or to any affiliate of such
             acquiror will not be considered to have terminated employment. If a
             Participant is deemed to have continued employment by reason of the
             preceding sentence, such sentence will continue to apply to such
             Participant in the event of any subsequent transfer of employment
             in conjunction with the disposition of all or any portion of a
             business operation of the initial acquiror or any subsequent
             acquirors which is not a disposition of a subsidiary of such
             acquiror or of substantially all of the assets used in a trade or
             business of such acquiror within the meaning of Code section
             401(k)(10)(A) with respect to which the requirements of Code
             section 401(k)(10)(B) and (C) are satisfied. Except in conjunction
             with such a disposition of a subsidiary or substantially all of the
             assets used in a trade or business of the seller, such a
             Participant will be considered to have terminated employment only
             when he or she has severed the employment relationship with all
             such acquirors and their affiliates.
     
11.33.  Testing Wages.

        A.   An individual's "Testing Wages" for any period is his or her
             Section 415 Wages for such period increased by the amount of any
             reductions to the individual's compensation for the period in
             connection with an election by the individual under a plan
             maintained by an Affiliated Organization under Code section 125 or
             401(k).

        B.   Notwithstanding Subsection (A), in no event will a Participant's
             Testing Wages for any Plan Year beginning after December 31, 1993
             be taken into account to the extent it exceeds $150,000 (or such
             dollar amount, adjusted to reflect increases in the cost of living,
             as in effect under Code section 401(a)(17) for the calendar year
             during which the Plan Year in question begins).

        C.   In the case of a Participant who is a Highly Compensated Employee
             described in clause (1) of Section 11.15(A), or of a Highly
             Compensated Employee described in clause (2) or (3) of Section
             11.15(A) whose "compensation" (as defined in Section 11.15(B)(2)
             for a Plan Year is not less than the Testing Wages of at least ten
             other Highly Compensated Employees, the limitation set forth in
             Subsection (B) will be applied to the Participant, the
             Participant's spouse and the Participant's lineal descendants who
             have not attained age 19 prior to the end of the Plan Year in
             question as if they were a single Participant.

                                      47
<PAGE>
 
11.34.  Treasury Regulations.

        "Treasury Regulations" mean regulations, rulings, notices and other
        promulgations issued under the authority of the Secretary of the
        Treasury that apply to, or may be relied upon in the administration
        of, this Plan.

11.35.  Trust.

        The "Trust" is that created for purposes of implementing benefits
        under the Plan, and may, as from time to time amended, be referred to
        as the "Jostens 401(k) Master Trust."

11.36.  Trustee.

        The "Trustee" is the corporation and/or individual or individuals who
        from time to time is or are the duly appointed and acting trustee or
        trustees of the Trust.

11.37.  Voluntary Account.

        The "Voluntary Account" is the account established pursuant to clause
        (c) of Section 4.1 to evidence Voluntary Contributions made by a
        Participant.

11.38.  Voluntary Contributions.

        "Voluntary Contributions" means contributions made by a Participant
        pursuant to Section 3.3

                                      48
<PAGE>
 
                                 ARTICLE
                                   12.
                          ADMINISTRATION OF PLAN
                          ----------------------

12.1.   Benefits Committee, Named Fiduciary.

        A.   THE GENERAL ADMINISTRATION OF THE PLAN AND THE DUTY TO CARRY OUT
             ITS PROVISIONS IS VESTED IN THE CHIEF EXECUTIVE OFFICER OF THE
             COMPANY, WHO IS A "NAMED FIDUCIARY" OF THE PLAN FOR PURPOSES OF THE
             EMPLOYEE RETIREMENT INCOME SECURITY ACT OF 1974, AS AMENDED. THE
             CHIEF EXECUTIVE OFFICER WILL APPOINT A BENEFITS ADMINISTRATION
             COMMITTEE OF TWO OR MORE MEMBERS TO SERVE AT HIS OR HER PLEASURE.
             SUCH BENEFITS ADMINISTRATION COMMITTEE IS A "NAMED FIDUCIARY" OF
             THE PLAN TO THE EXTENT OF ITS ADMINISTRATIVE DUTIES AND
             RESPONSIBILITIES UNDER THE PLAN. THE BENEFITS ADMINISTRATION
             COMMITTEE WILL POSSESS THOSE RIGHTS, POWERS AND DUTIES SPECIFICALLY
             DELEGATED TO IT UNDER THE TERMS OF THE PLAN, TOGETHER WITH SUCH
             OTHER ADMINISTRATIVE DUTIES AS MAY FROM TIME TO TIME BE DELEGATED
             BY THE CHIEF EXECUTIVE OFFICER. THE BENEFITS ADMINISTRATION
             COMMITTEE MAY ADOPT BYLAWS FOR THE CONDUCT OF ITS AFFAIRS, MAY
             APPOINT A SECRETARY (WHO NEED NOT BE A MEMBER OF THE BENEFITS
             ADMINISTRATION COMMITTEE) TO KEEP ITS RECORDS AND MAY DELEGATE TO
             SUCH OF ITS MEMBERS AS IT MAY SELECT THE AUTHORITY TO EXECUTE AND
             DELIVER SUCH DOCUMENTS AS MAY BE ADOPTED OR AUTHORIZED BY THE
             BENEFITS ADMINISTRATION COMMITTEE. [EFFECTIVE 1/26/95]

        B.   The Committee may delegate to any Employee or other person, whether
             or not such Employee or person is a Committee member, authority to
             perform any ministerial act or fiduciary duty. Any such delegation
             of fiduciary duty must be in writing and must be furnished to the
             person to whom the duty is delegated. Upon such person's filing an
             acknowledgment and acceptance of such delegation, that person will
             become a fiduciary of the Plan with respect to that duty and, to
             the extent allowed under applicable law, the Committee will be
             relieved of fiduciary responsibility with respect to that duty.
             Such person's fiduciary responsibility with respect to that duty
             will terminate upon revocation of such delegation by the Committee
             or upon revocation of such acceptance by such person. Any such
             revocation must be in writing, and will be effective upon delivery
             thereof to the person to whom the duty was delegated or to a member
             of the Committee, as the case may be.

12.2.   Plan Rules.

        The Committee has discretionary power and authority to make and
        enforce such Plan Rules as the Committee deems necessary or advisable
        for the administration of the Plan and to modify or rescind any such
        Plan Rules. Plan Rules will be uniform and nondiscriminatory with
        respect to similarly situated persons.

12.3.   Discretionary Actions.

        The Committee has discretionary power and authority to make all
        determinations necessary or advisable for the administration of the
        Plan, except those determinations that the Plan requires others to
        make, and to construe, interpret, apply and enforce the
                                      
                                      49
<PAGE>
 
        Plan and Plan Rules, including the power to remedy possible
        ambiguities, inconsistencies, omissions or erroneous Account balances.
        To the extent allowed by applicable law, all rules, regulations,
        determinations and remedies so made are final and binding on all
        Participants, Beneficiaries and other interested parties. In the
        exercise of its discretionary powers, the Committee will treat all
        persons similarly situated in a uniform matter.

12.4.   Compensation

        Committee members will not receive compensation from the Plan or Trust
        for their services as such, but they are entitled to reimbursement for
        all sums reasonably and necessarily expended by them in the
        performance of their duties.

12.5.   Professional Assistance.

        The Committee may retain such accounting, recordkeeping, legal and
        clerical services as they reasonably deem to be required in the
        administration of the Plan, and may pay reasonable compensation for
        such services. The Committee is entitled to rely conclusively on all
        tables, valuations, certificates, opinions and reports furnished to
        them by such persons and on all information, elections and
        designations furnished to them by Participants and Participating
        Employers.

12.6.   Payment of Administrative Costs.

        Reimbursements under Section 12.4, compensation under Section 12.5 and
        all other costs of establishing and administering the Plan may, at the
        sole discretion of the Committee, be paid by the Trustee from the
        Fund, upon statements issued by the Committee, but to the extent not
        so paid, will be paid by the Participating Employers.

12.7.   Indemnification.

        The Participating Employers jointly and severally agree to indemnify
        the Committee members, and each director, officer and Employee against
        any and all liabilities, losses, costs and reasonable expense
        (including legal fees) of every kind and nature that may be imposed
        on, incurred by or asserted against such person at any time by reason
        of such person's administrative services in connection with the Plan
        pursuant to this article, but only if such person did not act
        dishonestly or in bad faith or in willful violation of the law or
        regulations under which such liability, loss, cost or expense arises,
        The Participating Employers have the right, but not the obligation, to
        select counsel and control the defense and settlement of any action
        for which a person may be entitled to indemnification under this
        section, unless they are determined to be due to gross negligence or
        intentional misconduct.

12.8.   Benefit Claim Procedure.

        Within a reasonable time following termination of a Participant's
        employment, the Committee will notify the Participant or the
        Beneficiary, of the amount of benefits, if any, payable under the
        Plan. Not later than 30 days after receipt of such notice, the
        Participant or Beneficiary, as the case may be, may file with the
        Committee a written claim objecting to the amount of benefits payable
        under the Plan. Not later than 90 days

                                      50
<PAGE>
 
        after receipt of such claim, the Committee will render a written
        decision on the claim to the claimant. If the claim is denied in whole
        or in part, such decision will include: the reasons for the denial; a
        reference to the Plan provision that is the basis for the denial; a
        description of any additional material or information necessary for the
        claimant to perfect the claim; an explanation as to why such information
        or material is necessary; and an explanation of the Plan's claim
        procedure. Not later than 60 days after receiving the Committee's
        written decision, the claimant may file with the Committee a written
        request for review of the Committee's decision, and the claimant or the
        representative may thereafter review Plan documents that relate to the
        claim and submit written comments to the Committee. Not later than 60
        days after receiving such request, the Committee will afford the
        claimant or the representative an opportunity to present the claim in
        person to the Committee. Not later than 60 days after such presentation
        or, if there is no such presentation, not later than 60 days after the
        Committee's receipt of the request for review, the Committee will render
        a written decision on the claim, which decision will include the
        specific reasons for the decision, including references to specific Plan
        provisions where appropriate. The 90- and 60-day periods during which
        the Committee must respond to the claimant may be extended by up to an
        additional 90 or 60 days, respectively, if special circumstances beyond
        the Committee's control so require and if notice of such extension is
        given to the claimant. A PARTICIPANT OR BENEFICIARY MUST EXHAUST THE
        PROCEDURE DESCRIBED IN THIS SECTION BEFORE MAKING ANY CLAIM OF
        ENTITLEMENT TO BENEFITS PURSUANT TO THE PLAN IN ANY COURT OR OTHER
        PROCEEDING. [EFFECTIVE 1/1/93]

12.9.   Disputes.

        A.   THE UNITED STATES DISTRICT COURT FOR THE DISTRICT OF
             MINNESOTA IS A PROPER VENUE FOR ANY ACTION INITIATED BY OR
             AGAINST JOSTENS, INC., ANY PARTICIPATING EMPLOYER, THE
             COMMITTEE OR ANY OTHER FIDUCIARY IN THE CASE OF ANY DISPUTE
             WITH A PARTICIPANT OR BENEFICIARY RELATING TO OR ARISING
             FROM THE PLAN AND SUCH COURT WILL HAVE PERSONAL JURISDICTION
             OVER ANY PARTICIPANT OR BENEFICIARY NAMED IN THE ACTION.

        B.   REGARDLESS OF WHERE AN ACTION RELATING TO OR ARISING FROM THE PLAN
             IS PENDING, THE LAW AS STATED AND APPLIED BY THE UNITED STATES
             COURT OF APPEALS FOR THE EIGHTH CIRCUIT OR THE UNITED STATES
             DISTRICT COURT FOR THE DISTRICT OF MINNESOTA WILL APPLY TO AND
             CONTROL ALL ACTIONS RELATING TO THE PLAN BROUGHT AGAINST THE PLAN,
             JOSTENS, INC., ANY PARTICIPATING EMPLOYER, THE COMMITTEE OR ANY
             OTHER FIDUCIARY OR AGAINST ANY PARTICIPANT OR BENEFICIARY.

12.10.  Correction of Errors.

        IF THE COMMITTEE DETERMINES THAT, BY REASON OF ADMINISTRATIVE ERROR OR
        OTHER CAUSE ATTRIBUTABLE TO A PARTICIPATING EMPLOYER, THE ACCOUNT OF ANY
        PARTICIPANT HAS INCURRED A LOSS, THE COMMITTEE MAY ENTER INTO AN
        AGREEMENT WITH THE PARTICIPATING EMPLOYER UNDER WHICH THE ACCOUNT IS
        FULLY RESTORED AND MAY, UPON SUCH RESTORATION, RELEASE THE PARTICIPATING
        EMPLOYER FROM FURTHER RESPONSIBILITY. [EFFECTIVE 6/2/95]

                                      51
<PAGE>
 
                                    ARTICLE
                                      13.
                                 MISCELLANEOUS
                                 -------------

13.1.  MERGER, CONSOLIDATION, TRANSFER OF ASSETS.

       A. If this Plan is merged or consolidated with, or its assets or
          liabilities are transferred to, any other plan, each Participant will
          be entitled to receive a benefit immediately after such merger,
          consolidation or transfer (if such other plan were then terminated)
          that is equal to or greater than the benefit he or she would have been
          entitled to receive immediately before such merger, consolidation or
          transfer (if this Plan had then terminated).

       B. If any other Plan is merged into this Plan, any provisions unique to
          the Accounts resulting from the merger will be set forth on an exhibit
          to the Plan.

13.2.  LIMITED REVERSION OF FUND.

       A. Except as provided in Subsection (B), no corpus or income of the Trust
          will at any time revert to a Participating Employer or be used other
          than for the exclusive benefit of Participants and their Beneficiaries
          by paying benefits and administrative expenses of the Plan.

       B. Notwithstanding any contrary provision in the Plan,

          1. All contributions made by a Participating Employer to the Trustee
             prior to the initial determination of the Internal Revenue Service
             as to qualification of the Plan under Code section 401(a) and the
             tax exempt status of the Trust under Code section 501(a) will be
             repaid by the Trustee to such Participating Employer, upon the
             Participating Employer's written request, if the Internal Revenue
             Service rules that the Plan, as adopted by that Participating
             Employer, is not qualified or the Trust is not tax exempt;
             provided, that the Participating Employer requests such
             determination within a reasonable time after adoption of the Plan
             and the repayment by the Trustee to such Participating Employer is
             made within one year after the date of denial of qualification of
             the Plan; and

          2. To the extent a contribution is made by a Participating Employer by
             a mistake of fact or a deduction is disallowed a Participating
             Employer under Code section 404, the Trustee will repay the
             contribution to such Participating Employer upon the Participating
             Employer's written request; provided, that such repayment is made
             within one year after the mistaken payment is made or the deduction
             is disallowed, as the case may be. Each contribution to the Plan by
             a Participating Employer is expressly conditioned on such
             contribution being fully deductible by the Participating Employer
             under Code section 404.

                                      52
<PAGE>
 
13.3.  TOP-HEAVY PROVISIONS.

       A.

          1. Notwithstanding the provisions of Sections 3.1 and 3.2 no
             contributions will be made and allocated on behalf of any "key
             employee" for any Plan Year during which the Plan is a top-heavy
             plan, unless the amount of contributions (excluding Tax Deferred
             Contributions) made and allocated for such Plan Year on behalf of
             each Participant who is not a key employee and who is employed with
             an Affiliated Organization on the last day of the Plan Year,
             expressed as a percentage of the Participant's Testing Wages for
             the Plan Year, is at least equal to the lesser of

             a. three percent, or

             b. the largest percentage of such Testing Wages at which
                contributions (including Tax Deferred Contributions) are made
                and allocated on behalf of any key employee for such Plan Year.

          2. If in addition to this Plan, an Affiliated Organization maintains
             another qualified defined contribution plan or qualified defined
             benefit plan during a Plan Year, the provisions of clause (1) will
             be applied for such Plan Year -

             a. by taking into account employer contributions (other than
                elective deferrals for a non-key employee) on behalf of the
                Participant under all such defined contribution plans;

             b. without regard to any Participant who is not a key employee and
                whose accrued benefit, expressed as a single life annuity, under
                such defined benefit plans for such Plan Year is not less than
                the product of -

                i.  the Participant's average Testing Wages for the period of
                    consecutive years (not exceeding five) when the Participant
                    had the highest aggregate Testing Wages, disregarding years
                    not taken into account as years of service, multiplied by

                ii. the lesser of (A) two percent per year of service,
                    disregarding years of service beginning after the close of
                    the last Plan Year in which such defined benefit plan was a
                    top heavy plan, or (B) 20 percent.

       B. For purposes of Subsection (A),

          1.

             a. The Plan will be a "top-heavy plan" for a particular Plan Year
                if, as of the last day of the initial Plan Year or, with respect
                to any other Plan Year, as of the last day of the preceding Plan
                Year, the aggregate of the Account balances of key employees is
                greater than 60 percent of the aggregate of the Account balances
                of all Participants.

                                      53
<PAGE>
 
             b. For purposes of calculating the aggregate Account balances for
                both key employees and employees who are not key employees:

                i.   Any distributions made within the five-year period
                     preceding the Plan Year for which the determination is
                     being made, other than a distribution transferred or rolled
                     over to a plan maintained by an Affiliated Organization,
                     will be included;

                ii.  Amounts transferred or rolled over from a plan not
                     maintained by an Affiliated Organization at the initiation
                     of the Participant will not be included;

                iii. The Account balances of any key employee and any employee
                     who is not a key employee who has not performed an Hour of
                     Service at any time during the five-year period ending on
                     the date as of which the determination is being made will
                     not be included; and

                iv.  The terms "key employee" and "employee" include the
                     Beneficiaries of such persons who have died.

          2. 

             a. Notwithstanding the provisions of clause (1), this Plan will not
                be a top-heavy plan if it is part of either a "required
                aggregation group" or a "permissive aggregation group" and such
                aggregation group is not top-heavy. An aggregation group will be
                top-heavy if the sum of the present value of accrued benefits
                and account balances of key employees is more than 60 percent of
                the sum of the present value of accrued benefits and account
                balances for all Participants, such accrued benefits and account
                balances being calculated in each case in the same manner as set
                forth in clause (1).

             b. Each plan in a required aggregation group will be top-heavy if
                the group is top-heavy. No plan in a required aggregation group
                will be top-heavy if the group is not top-heavy.

             c. If a permissive aggregation group is top-heavy, only those plans
                that are part of an underlying top-heavy, required aggregation
                group will be top-heavy. No plan in a permissive aggregation
                group will be top-heavy if the group is not top-heavy.

          3. The "required aggregation group" consists of (i) each plan of an
             Affiliated Organization in which a key employee participates, and
             (ii) each other plan of that enables a plan in which a key employee
             participates to meet the nondiscrimination requirements of Code
             sections 401(a)(4) and 410.

          4. A "permissive aggregation group" consists of those plans that are
             required to be aggregated and one or more plans (providing
             comparable benefits or

                                      54
<PAGE>
 
             contributions) that are not required to be aggregated, which, when
             taken together, satisfy the requirements of Code sections 401(a)(4)
             and 410.

          5. For purposes of applying clauses (2), (3) and (4) of this
             Subsection (B), any qualified defined contribution plan maintained
             by an Affiliated Organization at any time within the five-year
             period preceding the Plan Year for which the determination being
             made which, as of the date of such determination, has been formally
             terminated, has ceased crediting service for benefit accruals and
             vesting and has been or is distributing all plan assets to
             participants or their beneficiaries, will be taken into account to
             the extent required or permitted under such clauses and under Code
             section 416.

       C. A "key employee" is any person who is or was employed with an
          Affiliated Organization and who, at any time during the Plan Year in
          question or any of the preceding four Plan Years is or was:

          1. An officer of the Affiliated Organization (an administrative
             executive in regular and continued service with the Affiliated
             Organization) whose compensation for such Plan Year exceeds 50
             percent of the amount in effect under Code section 415(b)(1)(A) for
             the calendar year during which such Plan Year begins, but in no
             case will there be taken into account more than the lesser of (a)
             50 persons, or (b) the greater of (i) three persons or (ii) ten
             percent of the number of the Affiliated Organization's employees,
             excluding for purposes of determining the number of such officers,
             any employees that are excluded pursuant to Section 11.15(A)(2)(b);

          2. The owner of an interest in an Affiliated Organization, including
             business entities that are required to be aggregated under Code
             section 414(b), (c) or (m), that is not less than the interest
             owned by at least ten other persons employed with the Affiliated
             Organization; provided, that, such owner will not be a key employee
             solely by reason of such ownership for a Plan Year if he or she
             does not own more than one-half of one percent of the value of the
             outstanding interests of the Affiliated Organization or if the
             amount of his or her compensation for such Plan Year is less than
             the amount in effect under Code section 415(c)(1)(A) for the
             calendar year during which such Plan Year begins;

          3. The owner of more than five percent of the Affiliated
             Organization's outstanding stock or more than five percent of the
             total combined voting power of the Affiliated Organization's stock;
             or

          4. The owner of more than one percent of the Affiliated Organization's
             outstanding stock or more than one percent of the total combined
             voting power of the Affiliated Organization's stock, whose
             compensation for such Plan Year exceeds $150,000.

For purposes of this Subsection (C), the term "compensation" has the same
meaning as in Section 11.15(B)(2) and ownership of an Affiliated Organization's
stock will be determined in accordance with Code section 318; provided, that
subparagraph 318(a)(2)(C) will be applied by substituting the phrase "5 percent"
for the phrase "50 percent" wherever it appears in such Code section.

                                      55
<PAGE>
 
       D. If an Affiliated Organization maintains a qualified defined
          contribution plan and a qualified defined benefit pension plan, the
          limitation on combined contributions and accrued benefits will be
          adjusted by substituting "100 percent" for "125 percent" in the
          definitions of the defined benefit fraction and the defined
          contribution fraction in Section 9.7; provided, first, that this
          Subsection (D) will be applied prospectively only to prohibit
          additional contributions allocated, and forfeitures reallocated, to
          and defined benefit accruals for, a Participant and will not reduce
          any allocations or reallocations made to, or benefits accrued for,
          such Participant prior to the Plan Year for which it first becomes
          effective; and, second, that if the Plan would not be a top heavy plan
          if "90 percent" were substituted for "60 percent" in clause (1)(a) of
          Subsection (B), this Subsection (D) will not apply if -

          1. the aggregate employer contribution (other than elective deferrals
             for a non-key employee) under all such qualified defined
             contribution plans on behalf of each Participant who is not a key
             employee and who is employed with an Affiliated Organization on the
             last day of the Plan Year is not less than seven and one-half
             percent of his or her Testing Wages for the Plan Year, or

          2. the accrued benefit for each Participant under the qualified
             defined benefit pension plan is not less than the benefit described
             in Subsection (A)(2)(b), applied by substituting "3 percent" for "2
             percent" in item (A) of clause (ii) and "30 percent" for "20
             percent" in item (B) of clause (ii).

13.4.  NO EMPLOYMENT RIGHTS CREATED.

       The establishment of the Plan neither gives any Employee a right to
       continuing employment nor limits the right of an Affiliated Organization
       to discharge the Employee or otherwise deal with the Employee without
       regard to the effect such action might have on his or her initial or
       continued participation in the Plan.

                                      56
<PAGE>
 
                                   EXHIBIT A

              SPECIAL RULES FOR EMPLOYEES OF WICAT SYSTEMS, INC.
              --------------------------------------------------

13.5.  APPLICATION OF EXHIBIT. THE PROVISIONS OF THIS EXHIBIT APPLY TO ALL
       EMPLOYEES OF WICAT SYSTEMS, INC.

13.6.  ELIGIBILITY. AN EMPLOYEE WHO, ON JUNE 1, 1995, WAS A PARTICIPANT IN THE
       JOSTENS LEARNING CORPORATION 401(K) RETIREMENT SAVINGS PLAN AND ON JUNE
       2, 1995 BECAME A QUALIFIED EMPLOYEE IS ELIGIBLE TO PARTICIPATE IN THE
       PLAN ON JULY 1, 1995. EACH OTHER EMPLOYEE TO WHOM THIS EXHIBIT APPLIES
       WILL BECOME ELIGIBLE TO PARTICIPATE IN THE PLAN IN ACCORDANCE WITH
       SECTION 2.1.

13.7.  CONTRIBUTIONS. (A) MATCHING CONTRIBUTIONS. THE PROVISIONS OF SECTIONS
       3.2(A), 3.2(B) AND 3.2(D) DO NOT APPLY TO PARTICIPANTS TO WHOM THIS
       EXHIBIT APPLIES. IN LIEU OF SUCH PROVISIONS, THE FOLLOWING PROVISIONS
       APPLY.

       A. SUBJECT TO CLAUSE (2) OF THIS SUBSECTION (A), SECTION 3.2(E) AND THE
          LIMITATIONS OF ARTICLE IX, FOR EACH PLAN YEAR, THE PARTICIPATING
          EMPLOYER OF EACH PARTICIPANT TO WHOM THIS EXHIBIT A APPLIES WILL MAKE
          A MATCHING CONTRIBUTION TO THE TRUST ON BEHALF OF SUCH PARTICIPANT IN
          AN AMOUNT, IF ANY, EQUAL TO A PERCENTAGE SPECIFIED BY THE COMPANY'S
          BOARD OF THAT PORTION OF THE TAX DEFERRED CONTRIBUTIONS MADE BY THE
          PARTICIPATING EMPLOYER ON THE PARTICIPANT'S BEHALF FOR THE PLAN YEAR
          THAT DOES NOT EXCEED $3000.

       B. TO BE ELIGIBLE TO HAVE A MATCHING CONTRIBUTION MADE ON HIS OR HER
          BEHALF FOR A PLAN YEAR, A PARTICIPANT TO WHOM THIS EXHIBIT APPLIES
          MUST HAVE EITHER

          1. BEEN EMPLOYED OR ON LAYOFF STATUS WITH AN AFFILIATED ORGANIZATION
             ON THE LAST DAY OF THE PLAN YEAR, OR

          2. TERMINATED EMPLOYMENT DURING THE PLAN YEAR

             a. IN CIRCUMSTANCES THAT WOULD ENTITLE THE PARTICIPANT TO IMMEDIATE
                COMMENCEMENT OF ANY EARLY OR NORMAL RETIREMENT BENEFIT UNDER THE
                TERMS OF A QUALIFIED DEFINED BENEFIT PENSION PLAN SPONSORED BY
                AN AFFILIATED ORGANIZATION (WHETHER OR NOT THE PARTICIPANT
                PARTICIPATES IN ANY SUCH PLAN),

             b. ON ACCOUNT OF THE PARTICIPANT'S DEATH, OR

             c. ON ACCOUNT OF THE PARTICIPANT'S BECOMING DISABLED;

          PROVIDED, THAT THIS CONDITION WILL BE APPLIED ONLY ONCE WITH RESPECT
          TO A PARTICIPANT, SUCH SOLE APPLICATION BEING MADE FOR THE PLAN YEAR
          DURING WHICH THIS CLAUSE (B) FIRST APPLIES AND THE CONDITION UNDER
          CLAUSE (A) IS NOT SATISFIED.

          THE COMMITTEE MAY BUT IS NOT REQUIRED TO WAIVE OR MODIFY IN A UNIFORM
          AND EQUITABLE MANNER THE CONDITION UNDER CLAUSE (A) IN CONNECTION WITH
          A DIVESTITURE, PLANT CLOSURE OR SIMILAR EVENT DETERMINED BY THE
          COMMITTEE.

                                       1
<PAGE>
 
       (B) VOLUNTARY CONTRIBUTIONS. THE PROVISIONS OF SECTION 3.3 DO NOT APPLY
TO PARTICIPANTS TO WHOM THIS EXHIBIT APPLIES.

13.8.  OTHER JOSTENS STOCK PROVISIONS. NONE OF THE PLAN PROVISIONS RELATING TO
       JOSTENS STOCK APPLY TO PARTICIPANTS TO WHOM THIS EXHIBIT APPLIES.

13.9.  DISTRIBUTIONS. (A) THE PROVISIONS OF THIS SECTION A.5 APPLY TO
       PARTICIPANTS DESCRIBED IN THIS EXHIBIT WHO HAD ACCOUNT BALANCES IN THE
       JOSTENS LEARNING CORPORATION 401(K) RETIREMENT SAVINGS PLAN (THE "JLC
       PLAN") ATTRIBUTABLE TO ACCOUNT BALANCES IN THE WICAT SYSTEMS, INC. 401(K)
       PLAN (THE "WICAT PLAN") THAT WERE TRANSFERRED TO THIS PLAN IN CONNECTION
       WITH SUCH PARTICIPANTS' COMMENCEMENT OF PARTICIPATION IN THIS PLAN ON
       JULY 1, 1995 IN ACCORDANCE WITH SECTION A.2 OF THIS EXHIBIT.

       (B) A PARTICIPANT TO WHOM THIS SECTION A.5 APPLIES MAY ELECT, WITH
RESPECT TO HIS OR HER "WICAT ACCOUNT BALANCE" IF SUCH BALANCE EXCEEDS $3500 ON
THE DATE BENEFITS COMMENCE OR EXCEEDED $3500 ON THE DATE OF ANY PRIOR
DISTRIBUTION, TO RECEIVE DISTRIBUTION IN THE FORM OF (1) ANY OPTION DESCRIBED IN
SECTION 8.1, OR (2) A COMMERCIAL IMMEDIATE ANNUITY CONTRACT. A PARTICIPANT'S
"WICAT ACCOUNT BALANCE" IS THE PORTION OF THE PARTICIPANT'S ACCOUNTS THAT DOES
NOT EXCEED THE BALANCE OF HIS OR HER ACCOUNTS UNDER THE WICAT PLAN AS OF THE
DATE OF MERGER OF THE WICAT PLAN WITH THE JLC PLAN, SUBSEQUENTLY ADJUSTED FOR
ALLOCATIONS OF INCOME AND EXPENSE EARNED AND INCURRED AFTER SUCH MERGER DATE
ATTRIBUTABLE TO SUCH BALANCE.

       (C) IF A PARTICIPANT TO WHOM THIS SECTION A.5 APPLIES ELECTS TO RECEIVE
DISTRIBUTION IN THE FORM OF A COMMERCIAL IMMEDIATE ANNUITY CONTRACT,
DISTRIBUTION MUST BE MADE IN ACCORDANCE WITH THE FOLLOWING RULES -

       A. UNLESS A PARTICIPANT OTHERWISE ELECTS IN ACCORDANCE WITH THE
          PROVISIONS OF CLAUSE (3), THE TRUSTEE WILL, WITH THE PARTICIPANT'S
          WICAT ACCOUNT BALANCE, PURCHASE AND DISTRIBUTE TO THE PARTICIPANT AN
          ANNUITY CONTRACT THAT PROVIDES FOR PAYMENTS FOR THE LIFE OF THE
          PARTICIPANT IF THE PARTICIPANT IS NOT MARRIED ON HIS OR HER "ANNUITY
          STARTING DATE," WITHIN THE MEANING OF CODE SECTION 417(F)(2), OR, IF
          THE PARTICIPANT IS THEN MARRIED, FOR PAYMENTS FOR THE LIFE OF THE
          PARTICIPANT, WITH 50 PERCENT OF THE AMOUNT OF SUCH PAYMENTS,
          CONTINUING AFTER THE PARTICIPANT'S DEATH FOR THE LIFE OF SUCH SPOUSE.

       B. EACH QUALIFIED JOINT AND SURVIVOR ANNUITY CONTRACT PURCHASED FOR A
          PARTICIPANT WILL PROVIDE FOR PAYMENT OF BENEFITS COMMENCING AS SOON AS
          ADMINISTRATIVELY PRACTICABLE FOLLOWING THE COMMITTEE'S RECEIPT OF THE
          PARTICIPANT'S ELECTION TO RECEIVE SUCH CONTRACT. PAYMENT UNDER EACH
          SUCH CONTRACT WILL CONFORM TO THE REQUIREMENTS OF SECTION 8.1, APPLIED
          AS IF SUCH CONTRACT CONSTITUTED THE PARTICIPANT'S WICAT ACCOUNT
          BALANCE. NO SUCH CONTRACT MAY BE SUBJECT TO TRANSFER OR TO EXCHANGE
          FOR ANOTHER ANNUITY CONTRACT THAT DOES NOT CONFORM TO THE REQUIREMENTS
          OF THIS SUBSECTION (C).

       NO SUCH CONTRACT MAY BE SUBJECT TO SURRENDER OR ENCUMBRANCE WITHOUT THE
       CONSENT OF THE PARTICIPANT'S SPOUSE.

       C. A PARTICIPANT WHOSE BENEFIT WOULD OTHERWISE BE PAID IN THE FORM OF AN
          ANNUITY CONTRACT DESCRIBED IN CLAUSE (1) MAY ELECT TO RECEIVE AN
          ANNUITY CONTRACT FOR THE LIFE

                                       2
<PAGE>
 
          OF THE PARTICIPANT (WHICH MAY INCLUDE A PERIOD CERTAIN GUARANTEE NOT
          EXTENDING BEYOND HIS OR HER LIFE EXPECTANCY), AN ANNUITY CONTRACT FOR
          THE LIFE OF THE PARTICIPANT AND HIS OR HER BENEFICIARY (WHICH MAY
          INCLUDE A PERIOD CERTAIN GUARANTEE NOT EXTENDING BEYOND THEIR JOINT
          AND LAST SURVIVOR LIFE EXPECTANCY) OR DISTRIBUTION IN ANY FORM
          PERMITTED UNDER SECTION 8.1 IN LIEU OF SUCH CONTRACT. THE
          PARTICIPANT'S ELECTION MUST BE IN WRITING, IN FORM PRESCRIBED BY THE
          COMMITTEE; MUST BE MADE WITHIN THE 90-DAY PERIOD ENDING ON THE
          PARTICIPANT'S ANNUITY STARTING DATE; MAY BE REVOKED AND A NEW ELECTION
          MADE ANY NUMBER OF TIMES DURING THE ELECTION PERIOD; AND WILL NOT BE
          EFFECTIVE UNLESS THE PARTICIPANT'S SPOUSE CONSENTS TO SUCH METHOD OF
          DISTRIBUTION.

       D. IF A PARTICIPANT TO WHOM THIS SUBSECTION (C) APPLIES DIES PRIOR TO HIS
          OR HER ANNUITY STARTING DATE AND IS MARRIED ON THE DATE OF HIS OR HER
          DEATH, THE COMMITTEE WILL, WITH THE PARTICIPANT'S WICAT ACCOUNT
          BALANCE, PURCHASE AND DISTRIBUTE TO THE PARTICIPANT'S SURVIVING SPOUSE
          A NONTRANSFERABLE ANNUITY CONTRACT THAT PROVIDES PAYMENTS TO THE
          SURVIVING SPOUSE FOR LIFE, COMMENCING AT SUCH TIME NOT LATER THAN THE
          DATE ON WHICH THE PARTICIPANT WOULD HAVE ATTAINED AGE 70-1/2 AS SUCH
          SPOUSE ELECTS; PROVIDED, THAT THIS CLAUSE (4) WILL NOT APPLY IF -

          1. THE PARTICIPANT'S SPOUSE ELECTS, IN A WRITTEN, SIGNED STATEMENT
             DELIVERED TO THE COMMITTEE PRIOR TO THE PURCHASE OF THE ANNUITY
             CONTRACT, TO RECEIVE THE BALANCE OF THE PARTICIPANT'S WICAT ACCOUNT
             IN A LUMP SUM PAYMENT OR INSTALLMENT PAYMENTS IN ACCORDANCE WITH
             THE PROVISIONS OF SECTION 8.1(E), OR

          2. THE PARTICIPANT ELECTED, BY A SIGNED WRITTEN STATEMENT DELIVERED TO
             THE COMMITTEE WITHIN THE PERIOD COMMENCING ON THE FIRST DAY OF THE
             PLAN YEAR IN WHICH HE OR SHE ATTAINED AGE 35 AND ENDING ON THE DATE
             OF HIS OR HER DEATH, TO WAIVE THE PROVISIONS OF THIS CLAUSE (4),
             AND THE PARTICIPANT'S SPOUSE CONSENTED TO SUCH ELECTION; PROVIDED
             THAT A PARTICIPANT MAY, AT ANY TIME AND ANY NUMBER OF TIMES, BY
             SIGNED WRITTEN NOTICE DELIVERED TO THE COMMITTEE DURING THE
             PARTICIPANT'S LIFETIME, REVOKE ANY ELECTION MADE UNDER THIS CLAUSE
             (B), AND MAY MAKE A NEW ELECTION FOLLOWING ANY SUCH REVOCATION.

       E. DISTRIBUTION OF ANY ANNUITY CONTRACT PURSUANT TO THE FOREGOING
          PROVISIONS OF THIS SUBSECTION (C) SATISFIES IN FULL ANY CLAIMS THAT
          THE PARTICIPANT OR HIS OR HER SPOUSE MAY HAVE UNDER THE PLAN TO THE
          PARTICIPANT'S WICAT ACCOUNT BALANCE, AND NEITHER THE COMPANY, THE
          TRUSTEE NOR THE COMMITTEE IS RESPONSIBLE TO ANY EXTENT WITH RESPECT TO
          ANY PAYMENTS TO WHICH THE PARTICIPANT OR HIS OR HER SPOUSE MAY BE
          ENTITLED UNDER SUCH ANNUITY CONTRACT.

       F. THE PROVISIONS OF THIS SUBSECTION (C) APPLY NOTWITHSTANDING AND
          SUPERSEDE ANY DESIGNATION BY A MARRIED PARTICIPANT OF ANY PRIMARY
          BENEFICIARY OTHER THAN HIS OR HER SPOUSE WHICH DESIGNATION IS NOT MADE
          EITHER IN CONJUNCTION WITH AN ELECTION PURSUANT TO CLAUSE (3) OR
          (4)(B) OF THIS SUBSECTION (C), AS THE CASE MAY BE, OR THEREAFTER WITH
          THE SPOUSE'S CONSENT.

                                       3
<PAGE>
 
                                   EXHIBIT B

           SPECIAL RULES FOR EMPLOYEES OF JOSTENS PHOTOGRAPHY, INC.
           --------------------------------------------------------

13.10. APPLICATION OF EXHIBIT. THE PROVISIONS OF THIS EXHIBIT APPLY TO ALL
       EMPLOYEES OF JOSTENS PHOTOGRAPHY, INC.

13.11. ELIGIBILITY REQUIREMENTS. NOTWITHSTANDING SECTION 2.1(A), AN EMPLOYEE OF
       JOSTENS PHOTOGRAPHY, INC. IS ELIGIBLE TO PARTICIPATE IN THE PLAN AS OF
       THE FIRST DAY OF THE MONTH THAT NEXT FOLLOWS THE LATER OF

       (a) HIS OR HER ATTAINMENT OF AGE 21, AND

       (b) THE LAST DAY OF THE FIRST "ELIGIBILITY SERVICE COMPUTATION PERIOD"
           DURING WHICH HE OR SHE FIRST COMPLETED 1000 HOURS OF SERVICE,

IF HE OR SHE IS A QUALIFIED EMPLOYEE ON THE DATE ON WHICH HE OR SHE WOULD
OTHERWISE BE ELIGIBLE TO PARTICIPATE.

13.12. ELIGIBILITY SERVICE COMPUTATION PERIOD. FOR PURPOSES OF SECTION B.2 OF
       THIS EXHIBIT, AN ELIGIBILITY SERVICE COMPUTATION PERIOD WITH RESPECT TO
       AN EMPLOYEE IS THE 12-MONTH PERIOD BEGINNING ON THE DATE ON WHICH HE OR
       SHE FIRST COMPLETES AN HOUR OF SERVICE OF THE TYPE SPECIFIED IN SECTION
       B.4(A)(1) OF THIS EXHIBIT AND ON EACH ANNIVERSARY THEREOF. IF AN EMPLOYEE
       WHO TERMINATES EMPLOYMENT BEFORE COMPLETING AT LEAST 1000 HOURS OF
       SERVICE DURING AN ELIGIBILITY SERVICE COMPUTATION PERIOD AGAIN BECOMES AN
       EMPLOYEE AFTER THE END OF SUCH PERIOD DURING WHICH HE OR SHE TERMINATED
       EMPLOYMENT, HIS OR HER PREVIOUS SERVICE WILL BE DISREGARDED IN
       DETERMINING HIS OR HER NEW ELIGIBILITY SERVICE COMPUTATION PERIOD.

13.13. HOUR OF SERVICE.

       A. SUBJECT TO THE REMAINING SUBSECTIONS OF THIS SECTION, FOR PURPOSES OF
          THIS EXHIBIT, THE TERM "HOUR OF SERVICE," WITH RESPECT TO AN EMPLOYEE,
          INCLUDES AND IS LIMITED TO -

          1. EACH HOUR FOR WHICH THE EMPLOYEE IS PAID, OR ENTITLED TO PAYMENT,
             FOR THE PERFORMANCE OF DUTIES FOR AN AFFILIATED ORGANIZATION;

          2. EACH HOUR FOR WHICH THE EMPLOYEE IS PAID, OR ENTITLED TO PAYMENT,
             BY AN AFFILIATED ORGANIZATION ON ACCOUNT OF A PERIOD OF TIME DURING
             WHICH NO DUTIES ARE PERFORMED (IRRESPECTIVE OF WHETHER THE
             EMPLOYMENT RELATIONSHIP HAS TERMINATED) DUE TO VACATION, HOLIDAY,
             ILLNESS (INCLUDING DISABILITY), LAYOFF, JURY DUTY, MILITARY DUTY OR
             LEAVE OF ABSENCE;

          3. EACH HOUR FOR WHICH THE EMPLOYEE IS NOT PAID OR ENTITLED TO PAYMENT
             BUT WHICH IS REQUIRED BY FEDERAL LAW TO BE CREDITED TO THE EMPLOYEE
             ON ACCOUNT OF HIS OR HER MILITARY SERVICE OR SIMILAR DUTIES; AND

          4. EACH HOUR FOR WHICH BACK PAY, IRRESPECTIVE OF MITIGATION OF
             DAMAGES, IS EITHER AWARDED OR AGREED TO BY AN AFFILIATED
             ORGANIZATION; PROVIDED, FIRST, THAT HOURS OF SERVICE TAKEN INTO
             ACCOUNT UNDER CLAUSE (1) OR (2) WILL NOT ALSO BE TAKEN INTO ACCOUNT
             UNDER THIS CLAUSE (4); AND SECOND, THAT HOURS OF

                                       1
<PAGE>
 
             SERVICE TAKEN INTO ACCOUNT UNDER THIS CLAUSE (4) THAT RELATE TO
             PERIODS SPECIFIED IN CLAUSE (2) WILL BE SUBJECT TO THE RULES UNDER
             SUBSECTION (B).

       B. THE FOLLOWING RULES WILL APPLY FOR PURPOSES OF DETERMINING THE HOURS
          OF SERVICE COMPLETED BY AN EMPLOYEE UNDER SUBSECTION (A)(2):

          1. NO MORE THAN 501 HOURS WILL BE CREDITED TO THE EMPLOYEE ON ACCOUNT
             OF ANY SINGLE CONTINUOUS PERIOD DURING WHICH THE EMPLOYEE PERFORMS
             NO DUTIES (WHETHER OR NOT SUCH PERIOD OCCURS IN A SINGLE
             COMPUTATION PERIOD).

          2. NO MORE THAN THE NUMBER OF HOURS REGULARLY SCHEDULED FOR THE
             PERFORMANCE OF DUTIES FOR THE PERIOD DURING WHICH NO DUTIES ARE
             PERFORMED WILL BE CREDITED TO THE EMPLOYEE FOR SUCH PERIOD.

          3. THE EMPLOYEE WILL NOT BE CREDITED WITH HOURS FOR WHICH PAYMENTS ARE
             MADE OR DUE UNDER A PLAN MAINTAINED SOLELY FOR THE PURPOSE OF
             COMPLYING WITH WORKERS' COMPENSATION, UNEMPLOYMENT COMPENSATION OR
             DISABILITY INSURANCE LAWS, OR FOR WHICH PAYMENTS ARE MADE SOLELY TO
             REIMBURSE MEDICAL OR MEDICALLY RELATED EXPENSES.

          4. A PAYMENT WILL BE DEEMED TO BE MADE BY OR DUE FROM AN AFFILIATED
             ORGANIZATION, REGARDLESS OF WHETHER SUCH PAYMENT IS MADE BY OR DUE
             FROM THE AFFILIATED ORGANIZATION DIRECTLY OR INDIRECTLY THROUGH A
             TRUST FUND OR INSURER TO WHICH THE AFFILIATED ORGANIZATION
             CONTRIBUTES OR PAYS PREMIUMS.

          5. IF THE PAYMENT MADE OR DUE IS CALCULATED ON THE BASIS OF UNITS OF
             TIME, THE NUMBER OF HOURS OF SERVICE TO BE CREDITED WILL BE THE
             NUMBER OF REGULARLY SCHEDULED WORKING HOURS INCLUDED IN THE UNITS
             OF TIME ON THE BASIS OF WHICH THE PAYMENT IS CALCULATED; PROVIDED,
             THAT, IF SUCH A PAYMENT IS MADE TO AN EMPLOYEE DESCRIBED IN
             SUBSECTION (D)(1), THE NUMBER OF HOURS OF SERVICE TO BE CREDITED
             WILL BE THE NUMBER OF EQUIVALENT HOURS DETERMINED UNDER SUBSECTION
             (D)(1) THAT ARE INCLUDED IN THE UNITS OF TIME ON THE BASIS OF WHICH
             THE PAYMENT IS CALCULATED.

          6. IF THE PAYMENT MADE OR DUE IS NOT CALCULATED ON THE BASIS OF UNITS
             OF TIME, THE NUMBER OF HOURS OF SERVICE TO BE CREDITED WILL BE
             EQUAL TO THE AMOUNT OF THE PAYMENT, DIVIDED BY THE EMPLOYEE'S MOST
             RECENT HOURLY RATE OF COMPENSATION BEFORE THE PERIOD DURING WHICH
             NO DUTIES ARE PERFORMED.

       C. HOURS OF SERVICE WILL BE CREDITED -

          1. IN THE CASE OF HOURS OF SERVICE DESCRIBED IN SUBSECTION (A)(1), TO
             THE COMPUTATION PERIOD IN WHICH THE DUTIES ARE PERFORMED;

          2. IN THE CASE OF HOURS OF SERVICE DESCRIBED IN SUBSECTION (A)(2), TO
             THE COMPUTATION PERIOD OR PERIODS IN WHICH THE PERIOD DURING WHICH
             NO DUTIES ARE PERFORMED OCCURS; PROVIDED, THAT, IF THE PAYMENT IS
             NOT CALCULATED ON THE BASIS OF UNITS OF TIME, THE HOURS OF SERVICE
             WILL NOT BE ALLOCATED BETWEEN MORE THAN THE FIRST TWO COMPUTATION
             PERIODS OF SUCH PERIOD;

                                       2
<PAGE>
 
          3. IN THE CASE OF HOURS OF SERVICE DESCRIBED IN SUBSECTION (A)(3), TO
             THE COMPUTATION PERIOD OR PERIODS DETERMINED BY THE ADMINISTRATOR
             IN ACCORDANCE WITH THE APPLICABLE FEDERAL LAW; AND

          4. IN THE CASE OF HOURS OF SERVICE DESCRIBED IN SUBSECTION (A)(4), TO
             THE COMPUTATION PERIOD OR PERIODS TO WHICH THE AWARD OR AGREEMENT
             FOR BACK PAY PERTAINS.

       D. FOR PURPOSES OF DETERMINING THE NUMBER OF HOURS OF SERVICE COMPLETED
          BY AN EMPLOYEE DURING A PARTICULAR PERIOD OF TIME

          1. AN EMPLOYEE WHO IS NOT SUBJECT TO THE OVERTIME PROVISIONS OF THE
             FAIR LABOR STANDARDS ACT OF 1938, AS FROM TIME TO TIME AMENDED,
             WILL BE CREDITED WITH TEN HOURS OF SERVICE FOR EACH DAY DURING
             WHICH HE OR SHE COMPLETES AT LEAST ONE HOUR OF SERVICE;

          2. EACH OTHER EMPLOYEE WILL BE CREDITED WITH THE NUMBER OF HOURS OF
             SERVICE THAT HE OR SHE COMPLETES DURING SUCH PERIOD.

       E. NOTWITHSTANDING THE FOREGOING PROVISIONS OF THIS SECTION, AN
          INDIVIDUAL WILL BE CREDITED WITH THE NUMBER OF HOURS OF SERVICE HE OR
          SHE COMPLETES, DETERMINED IN THE MANNER SPECIFIED IN SUBSECTIONS (A)
          THROUGH (E),

          1. WHILE, ALTHOUGH NOT AN EMPLOYEE, HE OR SHE IS CONSIDERED TO BE A
             "LEASED EMPLOYEE" OF AN AFFILIATED ORGANIZATION OR OF A "RELATED
             PERSON" (WITHIN THE MEANING OF CODE SECTIONS 414(N)(2) AND
             144(A)(3)), RESPECTIVELY, AND

          2. WITH ANY OTHER ORGANIZATION TO THE EXTENT SUCH HOURS OF SERVICE ARE
             REQUIRED TO BE TAKEN INTO ACCOUNT PURSUANT TO TREASURY REGULATIONS
             UNDER CODE SECTION 414(o).

                                       3

<PAGE>
 
                                 JOSTENS, INC.
                         401(k) RETIREMENT SAVINGS PLAN

                         THIRD DECLARATION OF AMENDMENT
                         ------------------------------


Pursuant to the retained power of amendment contained in Section 10.2 of the
instrument entitled "Jostens, Inc. 401(k) Retirement Savings Plan," the
undersigned does hereby amend such instrument in the following manner:

1.   Section 3.1(B)(3) thereof is amended to read as follows:

     "(3)  A Participant may elect to change the percentage rate at which his or
     her Eligible Earnings will be reduced.  The election must be made in
     accordance with Plan Rules.  The change will be effective as soon as
     administratively practicable following the processing of the Participant's
     request for such a change."

2.   Section 3.1(B)(4) thereof is amended to read as follows:

     "(4)  A Participant may elect to suspend reductions to his or her Eligible
     Earnings in accordance with Plan Rules.  The suspension will be effective
     as soon as administratively practicable following the processing of the
     Participant's request for the suspension.  Reductions to Eligible Earnings
     for any Participant who makes a hardship withdrawal under Section 6.1 will
     be automatically suspended for the 12-month period beginning on the date of
     the withdrawal distribution.  Reductions to Eligible Earnings for any
     Participant who is in technical or actual default on a Plan loan may be
     suspended by the Committee in its discretion, exercised uniformly among
     similarly situated Participants, until the Committee determines that the
     default has been cured or all liability in connection with the loan has
     been satisfied."

3.   Section 3.3(B)(5) thereof is amended to read as follows:

     "(5) A Participant whose Voluntary Contributions have ceased by reason of
     automatic or voluntary suspension may, after the end of the suspension
     period, resume Voluntary Contributions by making an election in accordance
     with the procedure established in Section 3.1(B)(3)."

4.   Section 4.2 thereof is amended to read as follows:

     "4.2  VALUATION AND ACCOUNT ADJUSTMENT.  Participants' Accounts will be
     separately adjusted on each day on which the Trustee and New York Stock
     Exchange are open for business in a uniform and equitable manner to reflect
     income, expense, gains and losses of the Fund and contributions,
     withdrawals, loans, loan repayments, satisfactions of unpaid indebtedness
     in accordance with Section 6.6(C)(4) and distributions."

<PAGE>
 
5.   Section 5.1(A) thereof is amended to read as follows:

     "5.1 ESTABLISHMENT OF INVESTMENT FUNDS. (A) In order to allow each
     Participant to determine the manner in which his or her Accounts will be
     invested, the Trustee will maintain, within the Trust, an investment fund
     designated as the Jostens Stock Fund and three or more separate investment
     funds of such nature and possessing such characteristics as the Committee
     may specify from time to time. Subject to Section 5.4(B), each
     Participant's Accounts will be invested in the investment funds in the
     proportions directed by the Participant in accordance with Sections 5.2 and
     5.3 The Committee may, from time to time, direct the Trustee to establish
     additional investment funds or eliminate any existing investment fund."

6.   Section 5.4 thereof is amended to read as follows:

     "5.4  INVESTMENT IN JOSTENS STOCK FUND.  (A)  The Trustee will establish as
     one of the investment funds under Section 5.1, a fund, designated as the
     Jostens Stock Fund, which will be invested in Jostens Stock except for such
     amounts of cash as the Trustee determines to be necessary to satisfy short-
     term liquidity requirements and cash held pending acquisition of Jostens
     Stock.

          (B) Subject to Subsection (D), the portion of a Participant's Matching
     Account attributable to Matching Contributions for Plan Years beginning
     after June 30, 1994 will be invested in Jostens Stock.

          (C) Voting rights of Jostens Stock in the Jostens Stock Fund are
     subject to the following rules:

          (1) Each Participant and Beneficiary with an interest in the Jostens
          Stock Fund will be afforded the opportunity to direct the manner in
          which shares of Jostens Stock in the Fund will be voted in connection
          with all stockholder actions of the Company. In the event of a tender
          or exchange offer for shares of Jostens Stock, each Participant will
          be entitled to direct whether or not the shares of Jostens Stock in
          the Fund will be tendered for sale or exchange in connection with such
          offer. Solely for purposes of the preceding sentence, each Participant
          is designated as a "named fiduciary" within the meaning of section
          403(a)(1) of the Employee Retirement Income Security Act of 1974, as
          amended. Each Participant's direction will apply to the number of
          shares of Jostens Stock in the Fund that bears the same ratio to the
          total shares of Jostens Stock in the Fund as the value of the
          Participant's Account investments in the Fund bears to the total value
          of the Fund.

          (2) The Committee will, prior to each meeting of Company stockholders,
          cause to be furnished to each such Participant whose Account is
          invested in the Jostens Stock Fund as of the record date of the
          meeting a copy of any proxy solicitation material prepared by the
          Company, together with a form requesting

                                       2
<PAGE>
 
          confidential directions on how the shares of Jostens Stock
          attributable to the Participant's Account will be voted on each matter
          to be brought before such meeting. The Committee will use its best
          efforts to ensure that each Participant and Beneficiary receives such
          information as will be distributed to Company stockholders in
          connection with any tender or exchange offer for shares of Jostens
          Stock and that each receives instructions for giving confidential
          directions to the Trustee.

          (3) The Trustee will hold all directions received from Participants
          pursuant to this subsection in strict confidence and will not disclose
          any such direction to any person, including any officer or employee of
          the Company or of an Affiliated Organization, except as may be
          required to allow independent inspectors of election to certify voting
          results or to satisfy the requirements of law.

          (4) The Trustee will vote the number of full and fractional shares
          attributable to each Participant's Account as directed by the
          Participant if the direction is received in time for the direction to
          be processed. In the case of a tender or exchange offer, the Trustee
          will tender the shares attributable to a Participant's Account if so
          directed by the Participant, and will not tender shares attributable
          to the Account of a Participant, who either directs that such shares
          not be tendered or does not furnish a timely direction to the Trustee.

          (5) The Trustee will vote any Jostens Stock with respect to which it
          does not receive timely directions so that the proportion of such
          stock voted in any particular manner on any matter is the same as the
          proportion of the stock with respect to which the Trustee has received
          timely directions which is so voted. If a tender or exchange offer is
          made and the Trustee holds any Jostens Stock that is not attributable
          to any Participant's share of the Jostens Stock Fund, the Trustee will
          tender a portion of such stock so that the proportion of such stock
          that is tendered is the same as the proportion of the stock
          attributable to Participants' Accounts for which the Trustee has
          received instructions is tendered.

               (D) An eligible Participant may direct the transfer, of all or
          any part of the portion of his or her Matching Account invested in
          Jostens Stock to one or more of the other investment funds maintained
          pursuant to Section 5.1. A direction must be made in accordance with
          and is subject to applicable provisions of the Trust and Plan Rules
          that are consistent with applicable provisions of the Trust. A
          Participant is eligible to direct a transfer pursuant to this
          subsection if he or she has (1) attained age 55 and (2) been a
          Participant for at least four complete Plan Years after the first Plan
          Year beginning after June 30, 1994 during which a Matching
          Contribution was made on the Participant's behalf."

7.   Section 6.1(B)(3) thereof is amended to read as follows:

                                       3
<PAGE>
 
     "(3) payment of tuition, related educational fees and room and board
     expenses for the next year of post-secondary education for the Participant
     or his or her spouse, child or other dependent;"

8.   Section 6.5 thereof is amended to read as follows:

     "6.5  RULES FOR WITHDRAWALS.  (A)  Plan Rules may establish a minimum
     amount for withdrawals.

          (B)  A hardship withdrawal distribution pursuant to Section 6.1 will
     be made only upon the Committee's receipt from a Participant of a complete
     and accurate written application on a form approved by the Committee.
     Withdrawal distributions pursuant to Sections 6.2, 6.3 and 6.4 will be made
     in accordance with Plan Rules.

          (C)  Withdrawals from a given Account will be made on a pro rata basis
     among the investment funds in which such Account is invested.

          (D)  No withdrawal may be made from the portion of the Participant's
     Accounts attributable to a note evidencing a Plan loan.

          (E)  All withdrawal distributions will be made in the form of cash or
     check as soon as administratively practicable after the determination by
     the Committee or its designate is made that a Participant is entitled to
     receive the withdrawal distribution based on the balance of the Account
     from which the withdrawal distribution is made as of the close of business
     on the next regular business day after the Trustee receives instructions
     from the Committee or its designate that all information necessary for
     processing the distribution has been received and approved.

          (F)  The provisions of Section 8.7(A) apply to any withdrawal
     distribution that constitutes an eligible rollover distribution within the
     meaning of Code section 402(c)(4)."

9.   Section 6.6 thereof is amended to read as follows:

     "6.6 PLAN LOANS.  (A)  A Participant or Beneficiary of a deceased
     participant who is a party in interest within the meaning of the Employee
     Retirement Income Security Act of 1974, as amended, may borrow funds from
     his or her Tax Deferred Account and Rollover Account, by loan application,
     in accordance with Plan Rules, subject, however, to the succeeding
     provisions of this section.

          (1) The amount of the loan may not exceed the lesser of:

          (a) $50,000, reduced by the excess (if any) of (i) the highest
          outstanding balance, during the 12-month period ending on the day
          before the loan is made, of all loans to the borrower pursuant to the
          Plan and all other qualified plans

                                       4
<PAGE>
 
          maintained by any Affiliated Organization over (ii) the outstanding
          balance of such loans to the borrower on the date on which the loan is
          made; and

          (b) 50 percent of the aggregate balance of the borrower's Accounts as
          of the close of business on the day before the loan is made.

          (2) No borrower who has incurred a tax liability pursuant to Code
          section 72(p) in connection with a default on a Plan loan will be
          eligible for any additional loans.

          (3) No individual loan will be made in an amount less than $1000, or
          any lesser amount specified in Plan Rules.

          (4) No borrower may have outstanding at any time more than the maximum
          number of loans specified by Plan Rules.

          (5) Each loan will be charged first against the borrower's Tax
          Deferred Account and then against his or her Rollover Account.

          (6) Loan proceeds will be obtained on a pro rata basis from the
          investment fund or funds in which the borrower Accounts are invested.

          (7) To be eligible to receive a loan, a borrower must pay a loan
          origination fee and annual service fee in an amount determined in
          accordance with Plan Rules.

          (8) No loan will be made to a Beneficiary prior to the Committee's
          determination of the identity of and amount distributable to the
          Beneficiary and the Committee's confirmation of the Beneficiary's
          status as a party in interest.

          (B) Each loan will bear interest on the unpaid principal balance at a
     reasonable rate established in accordance with Plan Rules. Interest will
     accrue from the date on which the first payment is due.

          (C) In conjunction with the loan, the borrower will execute
     instruments, in forms prescribed by Plan Rules, which:

               (1) Create in the Trust a valid first lien against one-half of
          the borrower's entire right, title and interest in and to that portion
          of his or her Accounts equal to the initial amount of the loan plus
          accrued and unpaid interest thereon;

               (2) Provide for a maturity date not to exceed five years from the
          date of the note;

                                       5

<PAGE>
 
               (3) Provide for payments of principal and interest in equal
               installments of such frequency, not less frequently than
               quarterly, in such minimum amounts and for such maximum period as
               prescribed by Plan Rules;

               (4) Provide that upon the occurrence of any event specified in
               such instruments, the unpaid indebtedness will be accelerated and
               satisfied from any distribution then due and from the balance of
               the borrower's Accounts that could then be distributed and any
               remaining unpaid indebtedness will be satisfied from the balance
               of the borrower's Accounts as and when such balance becomes
               distributable, in each case with a corresponding reduction to the
               balance of the borrower's Accounts.

          (D) In addition to the instruments described in Subsection (C), each
     borrower who is an Employee must execute an appropriate document under
     which each Affiliated Organization is authorized to deduct from the
     borrower's pay the amount of payments due under the terms of any loan, and
     each borrower must provide such other instruments as may from time to time
     be required under Plan Rules.

          (E) The borrower will receive a clear statement of the charges
     involved in the proposed loan transaction, which statement will include the
     dollar amount of the loan, the annual rate of the finance charge and the
     aggregate amount of the finance charge to the date of maturity.

          (F) Each loan is a loan by the Fund, but for trust accounting purposes
     the loan will be deemed made from the borrower's own Accounts, and the note
     executed by the borrower will be deemed to be an asset of such Accounts.
     Upon making a loan, the borrower's Rollover Account or Rollover Account and
     Tax Deferred Account, as the case may be, will be reduced by an Amount
     equal to the principal balance of the loan, effective as of the date of the
     loan, and a Loan Account will be established for the borrower with an
     initial balance equal to the principal amount of such loan. All such Loan
     Accounts will be excluded for purposes of determining and allocating the
     net earnings (or losses) of the Trust pursuant to Section 4.2. A borrower's
     repayments of principal and payments of interest will be credited to the
     Accounts from which the Loan proceeds were obtained in reverse of the order
     in which the loan proceeds were taken from such Accounts until the amount
     borrowed from each such Account has been fully replaced by principal
     repayments. On the close of business next following the Trustee's receipt
     of such a payment, the Loan Account of each borrower will be reduced by the
     amount of the principal payment credited to such borrower's Accounts on
     such date. Repayments of loan principal and payments of interest will be
     invested among the investment funds in accordance with the borrower's most
     recent investment directions with respect to contributions under the Plan.

          (G) Loans, including any accrued interest, may be repaid in full
     without penalty at any time.

                                       6

<PAGE>
 
          (H) The borrower waives any right he or she may have to require the
     Trustee to produce an original copy of any instrument related to the loan,
     including a note, and agrees that the Trustee may enforce the borrower's
     obligation by producing a copy of any such instrument produced by
     microfilm, digital storage or similar method.

          (I) Plan Rules may specify such other terms and conditions as may be
     necessary or desirable for the administration of loans under this section."

10.  Section 8.1(A) thereof is amended to read as follows:

     "8.1 Form and Time of Distribution. (A) Following a Participant's
     termination of employment or earlier attainment of age 70-1/2, the Trustee
     will distribute to the Participant or, if the Participant has died, to his
     or her Beneficiary, the balance of the Participant's Accounts. The amount
     of any distribution made in the form of a lump sum payment will be equal to
     the aggregate balance of the Participant's Accounts as of the date of
     distribution. Subject to the remaining subsections of this Section 8.1 and
     Section 8.7(A), distributions will be made in accordance with the following
     provisions-

          (1) If the aggregate balance of the Participant's Accounts at the time
          of the distribution is not more than $3500, distribution to the
          Participant will be made in the form of a lump sum payment as soon as
          administratively practicable after the Participant's termination of
          employment or, if the Participant so elects (in accordance with
          distribution procedures specified in Plan Rules and not later than a
          date determined pursuant to Plan Rules) on or as soon as
          administratively practicable after a date prior to the end of the Plan
          Year following the Plan Year during which the termination of
          employment occurs as specified by the Participant. This clause will
          not apply, however, if the aggregate balance of the Participant's
          Accounts exceeded $3500 at the time of any previous distribution.

          (2) If clause (1) does not apply, distribution to the Participant
          will be made in the form of a lump sum payment, installment payments,
          non-periodic payments or a combination of installment and non-periodic
          payments, as elected by the Participant in accordance with the
          provisions of this Section 8.1 and Plan Rules, on such date or dates
          as the Participant specifies following his or her termination of
          employment or earlier attainment of age 70-1/2; provided, however,
          that if the Participant has not, prior to the deadline for making a
          deferral election under Subsection (B), either (a) made a distribution
          election to receive a lump sum payment or installment payments
          pursuant to this clause (2) or a deferral election pursuant to
          Subsection (B) or (b) begun receiving installment payments under
          Subsection (C)(2), then distribution will be made in the form of a
          lump sum payment not later that the sixtieth day after the close of
          the Plan Year during which there occurs the later of the Participant's
          termination of employment or sixty-fifth birthday.

                                       7

<PAGE>
 
          (3) If the aggregate balance of a Participant' Accounts at the time of
          his or her death is not more than $3500 (whether or not distribution
          to the Participant had begun prior to his or her death), distribution
          to the Participant's Beneficiary will be made, in a lump sum payment,
          as soon as administratively practicable after the Committee's receipt
          of notice of the Participant's death. If the foregoing sentence does
          not apply, distribution to the Participant's Beneficiary will be made
          at such time or times and in such manner as the Beneficiary elects in
          accordance with Subsection (E).

          (4) Distributions will be made in the form of cash or check; provided
          that at the election of the Participant or Beneficiary, as the case
          may be, (a) to the extent that immediately before the distribution one
          or more of the Participant's Accounts is invested in the Jostens Stock
          Fund distribution of such Account will be made in full shares of
          Jostens, Inc. common stock, with cash in lieu of any fractional share
          and (b) in the case of a direct rollover pursuant to Section 8.7(A) to
          a Fidelity Investments individual retirement account, in shares of
          Fidelity mutual funds in which the Account was invested immediately
          prior to the distribution."

11.  Section 8.2(A)(3) thereof is amended to read as follows:

     "(3) When used in this section and, unless the designation otherwise
     specifies, when used in a Beneficiary designation, the term "per stirpes"
     means in equal shares among living children and the issue (taken
     collectively) of each deceased child, with such issue taking by right of
     representation; "children" means issue of the first generation; and "issue"
     means all persons who are descended from the person referred to, either by
     legitimate birth or legal adoption. The automatic Beneficiaries specified
     above and, unless the designation otherwise specifies, the Beneficiaries
     designated by the Participant, become fixed as of the Participant's death
     so that, if a Beneficiary survives the Participant but dies before the
     receipt of all payments due such Beneficiary, any remaining payments are
     payable to the representative of such Beneficiary's estate. Any designation
     of a Beneficiary by name that is accompanied by a description of
     relationship or only by statement of relationship to the Participant is
     effective only to designate the person or persons standing in such
     relationship to the Participant at the Participant's death."

12.  Section 9.6(C)(3)(b) is amended to read as follows:

     "(b) the amount of Tax Deferred Contributions made on behalf of the
     Participant for the Plan Year, together with earnings on such
     contributions, will be distributed to the Participant and any Matching
     Contributions attributable to the amount so distributed, together with
     earnings on such contributions, will be applied as provided in Section
     3.2(E)."

13.  Section 9.7(B)(2) thereof is amended to read as follows:

                                       8

<PAGE>
 
     "(2) 140 percent of the average Section 415 Wages of the Participant during
     the three consecutive calendar years during which he or she was a
     Participant in any such defined benefit pension plan which produce the
     highest average."

14.  Section 9.8 thereof is redesignated as Section 9.9 and a new Section 9.8 is
added, which new section reads as follows:

     "9.8 Short Plan Year. For purposes of applying the foregoing limitations
     with respect to the six-month Plan Year beginning on July 1, 1996 and
     ending on December 31, 1996, (a) in applying Section 9.2(D), 9.3(D) or
     9.4(B) with respect to the Plan Year ending on June 30, 1996 the period
     during which the corrective action must be taken is the 12-month period
     ending on June 30, 1997 and (b) the maximum dollar limitations applicable
     with respect to such Plan Year under Sections 9.6(A)(1) and 9.7(C)(1) are
     the dollar limitations therein referenced multiplied by a fraction, the
     numerator of which is six and the denominator of which is 12."

15.  Section 11.10(B) thereof is amended to read as follows:

     "(B)  Notwithstanding Subsection (A), in no event will a Participant's
     Eligible Earnings for any Plan Year beginning after December 31, 1993 be
     taken into account to  the extent it exceeds $150,000 (or such dollar
     amount, adjusted to reflect increases in the cost of living, as in effect
     under Code section 401(a)(17) for the calendar year during which the Plan
     Year in question begins); provided that for the Plan Year beginning July 1,
     1996 and ending on December 31, 1996, such limitation is $75,000."

16.  Section 11.15 thereof is amended by added a new clause (D) which new clause
     reads as follows:

     "(D)  For purposes of applying the provisions of this section in connection
     with the six-month Plan Year beginning on July 1, 1996 and ending on
     December 31, 1996 -

          (1) when such Plan Year is the Plan Year with respect to which the
          determination of status as a Highly Compensated Employee is being
          made, the dollar amounts specified in items (a), (b) and (c) of clause
          (2) of Subsection (A) will be adjusted by multiplying each such dollar
          amount by a fraction, the numerator of which is six and the
          denominator of which is 12, and

          (2) when the Plan Year beginning on January 1, 1997 is the Plan Year
          with respect to which the determination of status as a Highly
          Compensated Employee is being made, the preceding Plan Year will be
          deemed to be the 12-month period beginning on January 1, 1996 and
          ending on December 31, 1996."

17.  Section 11.26 thereof is amended to read as follows:

     "11.26  Plan Year.  A "Plan Year" is:  (a) prior to July 1, 1996, the 12-
     month period beginning July 1 and ending with the following June 30, (b)
     the six-month period 

                                       9

<PAGE>
 
     beginning on July 1, 1996 and ending on December 31, 1996 and (c) after
     December 31, 1996, each calendar year."

18.  Section 11.33(B) thereof is amended to read as follows:

     "(B) Notwithstanding Subsection (A), in no event will a Participant's
     Testing Wages for any Plan Year beginning after December 31, 1993 be taken
     into account to the extent it exceeds $150,000 (or such dollar amount,
     adjusted to reflect increases in the cost of living, as in effect under
     Code section 401(a)(17) for the calendar year during which the Plan Year in
     question begins); provided that in the case of the six-month Plan Year
     beginning on July 1, 1996 and ending on December 31, 1996, such limitation
     is $75,000."

19.  Section 13.3 thereof is amended by adding a new Subsection (E), which new
     subsection reads as follows:

     "(E) To the extent required by Code section 416, the foregoing provisions
     of this Section 13.3 will be adjusted as necessary in the case of any Plan
     Year that is less than 12 months long."

20.  Section A.4 of Exhibit A thereof is deleted and Section A.5 thereof is
     renumbered as A.4.

The amendments set forth above are effective as of October 1, 1996 and are
applicable to all otherwise eligible Participants, or the Qualified Spouses of
deceased Participants, including those Participants whose Retirement or death
occurred before October 1, 1996.

IN WITNESS WHEREOF, the proper officers of Jostens, Inc. have executed this
Amendment on behalf of Jostens, Inc. this 27 day of September, 1996.

                                    JOSTENS, INC.


                                    By /s/ Orville E. Fisher
                                       -----------------------------------------
                                      Its Senior Vice President
                                          --------------------------------------


                                    And /s/ Brian K. Beutner
                                        ----------------------------------------
                                      Its Assistant Secretary
                                          --------------------------------------


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