JOURNAL EMPLOYEES STOCK TRUST
DEF 14A, 1996-10-01
PATENT OWNERS & LESSORS
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                            SCHEDULE 14A INFORMATION
                Proxy Statement Pursuant to Section 14(a) of the
                         Securities Exchange Act of 1934
                               (Amendment No. __)

   Filed by the Registrant [X]
   Filed by a Party other than the Registrant [ ]

   Check the appropriate box:

   [ ]  Preliminary Proxy Statement
   [X]  Definitive Proxy Statement
   [ ]  Definitive Additional Materials
   [ ]  Soliciting Material Pursuant to Section 240.14a-11(c) or Section
         240.14a-12

                         Journal Employees' Stock Trust
                (Name of Registrant as Specified in its Charter)

                         Journal Employees' Stock Trust
                   (Name of person(s) Filing Proxy Statement)

   Payment of Filing Fee (Check the appropriate box):

   [ ]  $125 per Exchange Act Rules 0-11(c)(1)(ii), 14a-6(i)(1) or 14a-
        6(j)(2).

   [ ]  $500 per each party to the controversy pursuant to Exchange Act Rule
        14a-6(i)(3).

   [ ]  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-
        11.

        1)   Title of each class of securities to which transaction applies:

        2)   Aggregate number of securities to which transaction applies:

        3)   Per unit price or other underlying value of transaction computed
             pursuant to Exchange Act Rule 0-11:

        4)   Proposed maximum aggregate value of transaction:

   [X]  Fee paid previously with preliminary materials.

   [ ]  Check box if any part of the fee is offset as provided by Exchange
   Act Rule 0-11(a)(2) and identify the filing for which the offsetting fee
   was paid previously.  Identify the previous filing by registration
   statement number, or the Form or Schedule and date of its filing.

        1)   Amount Previously Paid:

        2)   Form, Schedule or Registration Statement No.:

        3)   Filing Party:

        4)   Date Filed:

   <PAGE>

                         JOURNAL EMPLOYEES' STOCK TRUST
                              333 West State Street
                          Milwaukee, Wisconsin   53203
                                 (414) 224-2719

                    NOTICE OF SPECIAL MEETING OF UNITHOLDERS

                                October 30, 1996


   A Special Meeting of Unitholders of the Journal Employees' Stock Trust
   (the "Trust") will be held in the Board of Directors Room on the sixth
   floor of Journal Communications, Inc., 333 West State Street, Milwaukee,
   Wisconsin 53203 on Wednesday, October 30, 1996, at 9:30 a.m. for the
   purpose of considering a proposal to amend the Journal Employees' Stock
   Trust Agreement (the "Trust Agreement") to change the formula used to
   price units of beneficial interest ("Units") issued by the Trust.

   Unitholders of record as of Wednesday, September 18, 1996, who are active
   employees of Journal Communications, Inc. (the "Company") or its
   subsidiaries or that are employee benefits trusts (as defined in the Trust
   Agreement) will be entitled to attend and vote at this meeting or any
   adjournment thereof.  Employee benefit trusts are the Journal
   Communications Investment Savings Plan and trusts established by active
   employees of the Company or its subsidiaries to provide retirement
   benefits.

   Regardless of the number of Units you own, it is important that you be
   represented at the meeting.  Therefore, please sign, date and return the
   enclosed White Proxy Ballot in the return envelope provided.  If you
   attend the meeting, you may revoke your proxy and vote in person if you so
   desire.

                                 By Order of the Trustees,


                                 Robert A. Kahlor
                                 Trustee


   Dated:  October 1, 1996

   <PAGE>
                         JOURNAL EMPLOYEES' STOCK TRUST
                              333 West State Street
                           Milwaukee, Wisconsin 53203
                                 (414) 224-2719

                                 PROXY STATEMENT


   Solicitation of Proxies

             The enclosed White Proxy Ballot ("Proxy") is a proxy solicited
   by the trustees (the "Trustees") of the Journal Employees' Stock Trust
   (the "Trust") for use at the Special Meeting of Unitholders of the Trust
   at 9:30 a.m. on Wednesday, October 30, 1996 (the "Special Meeting"), in
   the Board of Directors Room on the sixth floor of Journal Communications,
   Inc., 333 West State Street, Milwaukee, Wisconsin 53203.  In addition to
   the use of the mails, the Trustees may, if they deem it desirable, solicit
   proxies personally, by telephone, by e-mail, by facsimile or by other
   written communication.  Solicitations will also be made by regular
   employees of Journal Communications, Inc. (the "Company") and its
   subsidiaries.  All costs relating to the solicitation of proxies will be
   borne by the Company.  A Unitholder who executes a Proxy may revoke it by
   delivering written notice to Christine A. Farnsworth, Assistant Secretary
   of the Company, before the Special Meeting.  Any Proxy that is not
   properly revoked will be voted at the meeting in accordance with the
   instructions given on the enclosed form of Proxy.  This proxy statement
   and enclosed Proxy are being sent to Unitholders on or about Tuesday,
   October 1, 1996.

   Outstanding Voting Securities

             The Trust has one class of securities authorized and
   outstanding - units of beneficial interest ("Units").  Unitholders of
   record as of Wednesday, September 18, 1996, who are active employees of
   the Company or any of its subsidiaries or that are Employee Benefit Trusts
   (as defined in The Journal Employees' Stock Trust Agreement (the "Trust
   Agreement")) are entitled to notice of the Special Meeting, to attend the
   Special Meeting and to vote the Units held by them on that date.  Each
   Unit is entitled to one vote.  Employee Benefit Trusts are The Journal
   Communications Investment Savings Plan and trusts established by active
   employees of the Company or any of its subsidiaries to provide retirement
   benefits.

             The proposed amendment to the Trust Agreement will be adopted if
   it is approved by (i) the affirmative vote of at least two-thirds of the
   Units outstanding owned by active employees of the Company or any of its
   subsidiaries and Employee Benefit Trusts, (ii) the written consent of all
   of the Trustees and (iii) such stockholder-eligibles (as defined in the
   Trust Agreement) as own at least 80 percent of the shares of stock of the
   Company then owned by stockholder-eligibles (collectively, the "Requisite
   Approvals").  Consequently, any Units eligible to vote at the Special
   Meeting and not voted at the Special Meeting, whether due to abstention or
   otherwise, will have the effect of a vote against the proposed amendment.

             As of Wednesday, September 18, 1996, 12,960,000 Units were
   outstanding, of which 6,230,172 Units were held by active employees of the
   Company and its subsidiaries, 192,000 Units were held by The Journal
   Communications Investment Savings Plan and 81,490 Units were held in
   Employee Benefit Trusts established by seven active employees.  Units held
   by the Company, retirees, other former employees of the Company and 
   employees' charitable, educational or religious trusts are not eligible to
   vote on this matter.

   Ownership Information of Certain Beneficial Owners and Management

             All of the Trustees are directors and officers of the Company
   and receive no additional compensation for serving as Trustees. 
   Individual Trustees have no beneficial interest in the shares of Company
   stock owned by the Trust other than through the Units they own
   individually.  The following chart states the number of Units held as of
   the close of business on Wednesday, September 18, 1996, by Trustees and
   the percentage of the outstanding Units eligible to vote at the Special
   Meeting:

                              Units Owned        Percentage
         Trustee             Beneficially          Owned

    Robert A. Kahlor              90,435               *
    Steven J. Smith               73,880               *
    Thomas M. Karavakis           82,035               *
    Douglas G. Kiel               30,000               *
    Paul M. Bonaiuto              13,000               *
                                 -------              ---
    All Trustees as a
     Group                       289,350              4.5%
                                

        *  Less than 1%.

   Proposed Amendment to Trust Agreement

             The Trust was founded in 1937 and is the oldest employee-
   ownership program in the country.  In the 59 years since it was founded,
   the Trust has provided a financially secure retirement for several
   generations of employees of the Company, and during this period the Option
   Price (as defined below) has grown every year.  The Trustees believe that
   the strength of the Trust has been its stability and steady growth.  The
   Trustees also believe, however, that changes that have occurred since 1937
   warrant amending the Trust Agreement to change the formula (the "Option
   Price Formula") used to determine the price (the "Option Price") at which
   Units are bought and sold.

             The Trustees believe the proposed amendment to the Trust
   Agreement will cause the Option Price to more closely reflect the price at
   which Units would trade if they were publicly-traded securities.  In
   considering the proposed amendment, the Trustees wanted the Option Price
   to more closely reflect market value, to preserve the integrity of the
   Option Price Formula, to avoid adding undue volatility to the Option Price
   Formula and to phase in the proposed amendment over time.

             The Trust Agreement provides that Unitholders may buy and sell
   Units only in accordance with the terms of the Trust Agreement.  The Trust
   Agreement provides, among other things, that all purchases and sales of
   Units generally must be made at the Option Price which is determined
   according to the Option Price Formula.  The Trust Agreement further
   provides that Unitholders may sell their Units at any time and must sell
   their Units upon the occurrence of certain specified option events (as
   defined in the Trust Agreement), including termination of employment with
   the Company.  The Trust Agreement also restricts the persons who may
   purchase Units to active employees of the Company or its subsidiaries, the
   Company and stockholder-eligibles (as defined in the Trust Agreement). 
   Pursuant to the terms of the Trust Agreement, purchasers buy Units from
   existing Unitholders rather than from the Trust.

             The Trust Agreement currently provides that the aggregate Option
   Price for all Units is determined by (A) adding (i) the book value of the
   Company as of the close of the fiscal year preceding the valuation date
   ("Book Value"); (ii) the net income or net loss, as the case may be,
   realized by the Company between the close of the last fiscal year and the
   close of the accounting period next preceding the valuation date; and
   (iii) an amount equal to 39 times the average accounting period net income
   of the Company available for dividends during the 65 accounting periods
   preceding the valuation date ("Earnings"), and (B) subtracting the amount
   of dividends, if any, paid on Company common stock after the close of the
   last fiscal year.  The Option Price is determined by dividing the
   aggregate Option Price for all Units by the number of Units outstanding on
   the valuation date.

             The proposed amendment to the Option Price Formula will, if it
   receives the Requisite Approvals, amend the Option Price Formula by
   multiplying both the Book Value and Earnings components of the Option
   Price Formula by a number specified in Exhibit A (the "Multiplier").  This
   Multiplier will cause the Option Price to be higher than under the current
   Option Price Formula following periods when the Company has net income and
   cause the Option Price to be lower than under the current Option Price
   Formula following periods when the Company has net losses when compared to
   the existing Option Price Formula.  If the proposed amendment to the
   Option Price Formula receives the Requisite Approvals, then Unitholders
   will receive a higher price upon the sale of their Units than if the
   Option Price Formula were not amended assuming the Company has net
   earnings.  In addition, however, Unitholders will pay a higher price for
   future purchases of Units than if the Option Price Formula were not
   amended (assuming the Company has net earnings) because the Option Price
   Formula determines the price at which Units are both bought and sold.

             The Trustees believe the current Option Price is approximately
   one-half of the price at which Units would trade if they were publicly
   traded securities based on current market conditions.  A common method
   used to estimate the market value of a security is the price-earnings
   ratio (the "P-E Ratio"), which compares the price of the security to the
   earnings attributable to such security.  The P-E Ratio of the Company
   (i.e. the Option Price divided by the earnings per Unit) is about one-half
   of the P-E Ratio of publicly traded media companies in the Company's peer
   group based on current market conditions.  The Company's P-E Ratio is
   currently approximately 9.  The P-E Ratio of other media company
   securities has been approximately 17 to 20.  Some media company securities
   currently have P-E Ratios as high as 20 to 24.

             The Trustees believe the proposed amendment to the Option Price
   Formula will, if it receives the Requisite Approvals, cause the Option
   Price to be approximately 75% of the price at which the Units would trade
   if they were publicly-traded securities at the end of the phase-in period,
   based upon current market conditions.  The proposed amendment will
   increase the Option Price by 50% over the five-year phase-in period, or
   8.5% compounded annually, exclusive of changes to the Option Price
   resulting from earnings or losses of the Company.  The Trustees have
   proposed to increase the Option Price to approximately 75% of the price at
   which the Units would trade if they were publicly traded securities based
   upon current market conditions rather than 100% of such estimated price to
   avoid overvaluing the Units.  The Trustees believe the stock market
   valuations for media companies currently are high and believe it is
   appropriate to leave a cushion in the Option Price, which may limit Unit
   price volatility in the event of an economic downturn.  The Trustees
   believe adjusting the Option Price Formula to approximately 75% of the
   price at which the Units would trade based upon current market conditions
   if they were publicly traded securities leaves an appropriate cushion.

             The proposed amendment will, if it receives the Requisite
   Approvals, modify the Option Price Formula for all currently outstanding
   Units and all Units issued in the future.  All other rights relating to
   the Units, including voting rights (if any) and dividend rights, will
   remain unchanged by the proposed amendment.  The Company has no plans at
   this time to increase the regular quarterly dividend, which has been $.55
   per share of the Company's stock since March 1996.  The dividend amount is
   set by the Board of Directors of the Company based on the earnings
   strength of the Company, the cash needed for capital projects and
   acquisitions and, to some extent, the prime interest rate.  Most employee
   Unitholders use their dividends to help pay the interest expense on their
   loans.  The proposed amendment may increase the ability of Unitholders to
   leverage additional Unit purchases.  However, if the amount borrowed
   increases and the dividend remains the same, the out-of-pocket interest
   expense (total interest expense less dividends) on stock loans will
   increase. There are no arrearages or defaults with respect to the Units.

             The proposed amendment will not increase the operating expenses
   of the Company.  Pursuant to the terms of the Trust Agreement, purchasers
   buy Units from existing Unitholders.  As a result, persons who purchase
   Units will pay more to the selling Unitholder than they would if the
   proposed amendment were not effected.  Similarly, Unitholders who sell
   Units, typically retirees or terminated employees, will receive a higher
   price for their Units than they would if the proposed amendment were not
   effected, which will be paid by the purchasing Unitholders.

             The proposed amendment will affect the Company's cash flow to
   the extent the Company buys or sells Units.  The Company will pay more to
   purchase Units and will receive more when it sells Units if the proposed
   amendment is approved to the same extent as other persons who purchase or
   sell Units.  In addition, the proposed amendment, if it receives the
   Requisite Approvals, may result in the Company purchasing more Units than
   it would under the existing Option Price Formula.  Pursuant to the Trust
   Agreement, the Company has purchased Units from selling Unitholders at
   times that the number of Units available for sale exceeds the current
   demand to purchase them.  To the extent the proposed amendment increases
   the Option Price and therefore reduces demand for Units, the proposed
   amendment may result in the Company purchasing more Units than it would
   under the existing Option Price Formula.

             The Multiplier will be phased in over a five-year period
   commencing with transactions initiated after December 31, 1996, in
   accordance with the schedule in Exhibit A.  If the proposed amendment had
   been implemented on January 1, 1991, the actual Unit prices for the years
   1991 to 1995, adjusted on a pro rata basis by the Multiplier, would have
   yielded the following pro forma Unit prices:

                        Actual                     Pro Forma
                       Year-End                     Year-End
    Multiplier Date   Unit Price    Multiplier     Unit Price

    Year-End 1991       $32.60         1.1           $35.86
    Year-End 1992        33.60         1.2           40.32
    Year-End 1993        34.64         1.3           45.03
    Year-End 1994        35.40         1.4           49.56
    Year-End 1995        36.24         1.5           54.36

             The text of the proposed amendment to the Trust Agreement is
   attached hereto as Exhibit A and incorporated herein by reference.

             THE TRUSTEES RECOMMEND A VOTE FOR THIS PROPOSAL.

   Financial and Other Information

             This Proxy Statement incorporates documents by reference which
   are not presented herein or delivered herewith.  Such documents (other
   than exhibits to such documents unless such exhibits are specifically
   incorporated by reference) are available to any person, including any
   beneficial owner, to whom this Proxy Statement is delivered, upon written
   or oral request, without charge, directed to Christine A. Farnsworth,
   Assistant Secretary, Journal Communications, Inc., 333 West State Street,
   Milwaukee, Wisconsin 53203 (telephone number (414) 224-2719).  To ensure
   timely delivery of the documents, any requests should be made by October
   18, 1996.

             Certain financial information about the Trust and the Company 
   is contained in the Trust's Quarterly Report on Form 10-Q for the quarter
   ended June 30, 1996 and Annual Report on Form 10-K for the year ended
   December 31, 1995, and the Company's Quarterly Report on Form 10-Q for the
   quarter ended June 30, 1996 and Annual Report on Form 10-K for the year
   ended December 31, 1995, which are incorporated herein by reference. 
   Representatives of Ernst & Young LLP, principal accountants for the Trust,
   are not expected to be present at the Special Meeting.

             IT IS IMPORTANT THAT PROXIES BE RETURNED PROMPTLY.  THEREFORE,
   UNITHOLDERS ARE REQUESTED TO DATE, SIGN AND RETURN THE WHITE PROXY BALLOT
   AS SOON AS POSSIBLE.  SIGNED BUT UNMARKED BALLOTS WILL BE VOTED "FOR" THE
   PROPOSAL TO AMEND THE TRUST AGREEMENT.

   <PAGE>
                                                                    Exhibit A

                        PROPOSED AMENDMENT TO THE 
                JOURNAL EMPLOYEES' STOCK TRUST AGREEMENT

           Proposed additions are surrounded by quotation marks.
                     Proposed deletions are bracketed.

                  _______________________________________


          25:  Formula for Option Price of Journal Stock.  The price,
      called the "option price," at which any share of Journal stock shall
      be subject to purchase pursuant to the options provided in Section 24
      shall be determined on a consolidated basis in accordance with
      generally accepted accounting principles practiced by the Company as
      shown by the books and records of the Company and its subsidiaries,
      as follows:

          The book value of all outstanding Journal stock as of the close
      of the fiscal year next preceding the date of the trustees' offer
      shall first be determined.  This figure shall be increased by the net
      income or decreased by the net loss, as the case may be, realized
      between the close of such fiscal year and the close of the accounting
      period next preceding the date of the trustees' offer, and from the
      amount thus obtained shall be subtracted the amount of dividends, if
      any, paid on such Journal stock after the close of such fiscal year. 
      To this result there shall be added an amount equal to 39 times the
      average accounting period net income of the Company available for
      dividends on Journal stock during the 65 accounting periods next
      preceding the date of the trustees' offer; but in computing such net
      income there shall be deducted dividends, if any, paid or payable on
      any stock having priority over Journal stock.  "For transactions
      initiated after December 31, 1996, the sum thus obtained shall be
      multiplied by a figure, called the "multiplier", which is shown
      below."  The "product" [sum] thus obtained shall be divided by the
      number of shares of Journal stock outstanding as of the date of the
      trustees' offer and the quotient shall be the option price of each
      share of Journal stock.  In the event that there shall have been any
      change in the capitalization of the Company between the end of the
      fiscal year next preceding the date of the trustees' offer and the
      date of the trustees' offer, the trustees shall make such adjustment
      in the option price as may be necessary fairly to reflect such
      change.  The trustees shall make a tentative determination of such
      option price and payment to the trustees of the sum so determined
      shall be sufficient exercise of the option, subject to such
      adjustment of such tentative option price as may subsequently be
      requisite.

             "The multiplier shall be as follows:

                  1997        1998        1999         2000        2001

    Period 1   1.0076923   1.1076923    1.2076923    1.3076923  1.4076923
    Period 2   1.0153846   1.1153846    1.2153846    1.3153846  1.4153846
    Period 3   1.0230769   1.1230769    1.2230769    1.3230769  1.4230769
    Period 4   1.0307692   1.1307692    1.2307692    1.3307692  1.4307692
    Period 5   1.0384615   1.1384615    1.2384615    1.3384615  1.4384615
    Period 6   1.0461538   1.1461538    1.2461538    1.3461538  1.4461538
    Period 7   1.0538462   1.1538462    1.2538462    1.3538462  1.4538462
    Period 8   1.0615385   1.1615385    1.2615385    1.3615385  1.4615385
    Period 9   1.0692308   1.1692308    1.2692308    1.3692308  1.4692308
    Period 10  1.0769231   1.1769231    1.2769231    1.3769231  1.4769231
    Period 11  1.0846154   1.1846154    1.2846154    1.3846154  1.4846154
    Period 12  1.0923077   1.1923077    1.2923077    1.3923077  1.4923077
    Period 13        1.1         1.2          1.3          1.4        1.5


        For every period in 2002 and thereafter, the multiplier shall be
        1.5."

   <PAGE>
                                 Trustees Under
                   The Journal Employes' Stock Trust Agreement
                    P. O. Box 661, Milwaukee, Wis. 53201-0661

   October 1, 1996



   Dear Unitholder:

   Enclosed is your ballot to vote on the proposal to amend the Journal
   Employees' Stock Trust Agreement (JESTA).  A vote in favor of the proposal
   will change the formula used to calculate the option price by applying a
   multiplier to the existing formula.  The proposal is fully explained in
   the accompanying proxy statement.

   Please review the proxy statement.  If you have any questions about the
   proposed change and how it will affect you, please call the Stock Trust
   Office at 1-800-388-2291 (224-2291 in Milwaukee).  After normal business
   hours, leave a message and someone will return your call.

   Two-thirds of the units held by active employee-owners and employee
   benefit trusts must be voted in favor of the proposed amendment in order
   for the proposal to be approved, in addition to approvals by the Grant
   Family heirs and the Stock Trustees.  That is why it is very important
   that you vote your units and return your ballot in the enclosed postage-
   paid envelope.  Any unreturned ballots have the effect of votes against
   the proposal.  An abstention also has the effect of a vote against the
   proposal.

   We will announce the results of the voting on October 30th.  If the
   proposal receives all necessary approvals the change will go into effect
   January 1, 1997.  This proposal is being presented to unitholders for
   their approval because we believe the amendment will strengthen our
   employee-ownership program.

   Sincerely,

   

   Robert A. Kahlor
   Trustee
   Journal Employees' Stock Trust

   RAK:jd

   <PAGE>


                       IMPORTANT-PLEASE READ:  This form is 
   UHID                machine read and as such must be filled out in
                       the following manner:
   DEPARTMENT          1.  Please use a #2 PENCIL.
                       2.  Color in small red box.  Do not use Xs
   CLOCK                   or check marks.
                       3.  Do not damage any part of this form,  
   UNITS                   especially the left edge.  Thank you!


                       JOURNAL EMPLOYEES' STOCK TRUST
                                 PROXY
                Special Meeting of Unitholders, October 30, 1996
         Solicited by the Trustees of the Journal Employees' Stock Trust

   MARK ONLY ONE BOX
                       FOR THE PROPOSAL TO AMEND THE              [_]
                       JOURNAL EMPLOYEES' STOCK TRUST AGREEMENT
                       to apply a multiplier to the option
                       price formula.

                       AGAINST THE PROPOSAL                       [_]

                       ABSTAIN                                    [_]
                       (An abstention has the effect of a vote
                       AGAINST the proposal.)


   THE TRUSTEES RECOMMEND A VOTE "FOR" THE PROPOSAL.

   This proxy when properly executed will be voted in the manner directed
   herein by the undersigned unitholder.  IF NO DIRECTION IS MADE, THIS PROXY
   WILL BE VOTED FOR THE PROPOSAL.  IF THIS PROXY IS NOT RETURNED, ANY UNITS
   NOT VOTED, WHETHER DUE TO ABSTENTION OR OTHERWISE, WILL HAVE THE EFFECT OF
   A VOTE AGAINST THE PROPOSAL.

   I hereby appoint ROBERT A. KAHLOR and STEVEN J. SMITH, and each of them,
   each with full power to act without the other, and, each with full power
   of substitution, as my proxy to vote all Units of Beneficial Interest the
   undersigned is entitled to vote at the Special Meeting of Unitholders of
   The Journal Employees' Stock Trust, to be held in the Board of Directors 
   Room on the sixth floor of Journal Communications, Inc., 333 West State 
   Street, Milwaukee, Wisconsin, on the 30th day of October, 1996 at 9:30 
   a.m. or at any adjournment thereof, as follows, hereby revoking any proxy 
   previously given.  I also acknowledge receipt of the Notice of said Special
   Meeting and the accompanying Proxy Statement.  Please sign exactly as your 
   name appears above.

   Signed:  _________________________    Date:   _______________________

   PLEASE SIGN, DATE AND RETURN THIS FORM PROMPTLY.



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