LIBERTY CORP
SC 13G/A, 1997-02-13
LIFE INSURANCE
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                      SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C. 20549
                                       

                                 SCHEDULE 13G
                                       
                                       
                                       
           INFORMATION STATEMENT PURSUANT TO RULES 13d-1 AND 13d-2
                   UNDER THE SECURITIES EXCHANGE ACT OF 1934
                              (Amendment No. 18)
                                            
                                       
                                       
                           THE LIBERTY CORPORATION
                   -----------------------------------------
                               (Name of Issuer)
                                       
                                       
                                       
                                       
                                 COMMON STOCK
                   -----------------------------------------
                        (Title of Class of Securities)
                                       
                                       
                                       
                                       
                                 530370 10 5
                   -----------------------------------------
                                (CUSIP Number)
                                       




     Check the following box if a fee is being paid with this statement  / /. 
(A fee is not required only if the filing person: (1) has a previous statement
on file reporting beneficial ownership of more than five percent of the class
of securities described in Item 1; and (2) has filed no amendment subsequent
thereto reporting beneficial ownership of five percent or less of such class.)
(See Rule 13d-7).

*The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities,
and for any subsequent amendment containing information which would alter the
disclosures provided in a prior cover page.

The information required in the remainder of this cover page shall not be
deemed to be "filed" for the purpose of Section 18 of the Securities Exchange
Act of 1934 ("Act") or otherwise subject to the liabilities of that section of
the Act but shall be subject to all other provisions of the Act (however, see
the Notes).





<PAGE>   2
CUSIP NO.   530370 10 5            SCHEDULE 13G        PAGE   2   OF   4   PAGES
         ---------------------                              -----    -----      

  (1)     NAMES OF REPORTING PERSONS                 
          S.S. OR I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS                
                           W. Hayne Hipp
          ---------------------------------------------------------------------

  (2)     CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*         (A)   [   ]
                                                                    (B)   [ X ]

          --------------------------------------------------------------------- 

  (3)     SEC USE ONLY

          ---------------------------------------------------------------------

  (4)     CITIZENSHIP OR PLACE OF ORGANIZATION                      
                                                       United States of America
          ---------------------------------------------------------------------

                       (5)     SOLE VOTING POWER                    
  NUMBER OF                                                      509,047
  SHARES               --------------------------------------------------------
  BENEFICIALLY         (6)     SHARED VOTING POWER                  
  OWNED BY                                                     2,372,495
  EACH                 --------------------------------------------------------
  REPORTING            (7)     SOLE DISPOSITIVE POWER               
  PERSON WITH                                                    509,047
                       --------------------------------------------------------
                       (8)     SHARED DISPOSITIVE POWER             
                                                               2,372,495
                       --------------------------------------------------------

  (9)     AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON         
                                                               2,881,542
          ---------------------------------------------------------------------

  (10)    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW 9 EXCLUDES CERTAIN
          SHARES*                                                         [   ]

          ---------------------------------------------------------------------

  (11)    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9           
                                                                    14.3%
          ---------------------------------------------------------------------

  (12)    TYPE OF REPORTING PERSON*
                                                                   IN
          ---------------------------------------------------------------------
                    *SEE INSTRUCTIONS BEFORE FILLING OUT!



                          PAGE   2   OF   4   PAGES
                               -----    -----      
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D. C. 20549

                                  SCHEDULE 13G
                    Under The Securities Exchange Act of 1934

Item 1(a).      Name of Issuer:
                                  The Liberty Corporation

Item 1(b).      Address of Issuer's Principal Executive Offices:

                                  2000 Wade Hampton Boulevard
                                  Greenville, South Carolina  29615

Item 2(a).      Name of Person Filing:

                                  W. Hayne Hipp

Item 2(b).      Address of Principal Business Office or, If None, Residence:

                                  2000 Wade Hampton Boulevard
                                  Greenville, South Carolina  29615

Item 2(c).      Citizenship:

                                  United States of America

Item 2(d).      Title of class of securities:

                                  Common Stock
Item 2(e).      CUSIP Number:
                                  530370-10-5

Item 3. Not Applicable

Item 4. Ownership:

        (a) Amount Beneficially Owned:                       2,881,542 shares

        (b) Percent of Class:                                     14.3%

        (c)  Number of shares as to which
             such person has:

           (i) Sole power to vote or direct the vote           509,047 shares

          (ii) Shared power to vote or direct the vote       2,372,495 shares

         (iii) Sole power to dispose or direct the
                  disposition of                               509,047 shares

          (iv) Shared power to dispose or direct
                  the disposition of                         2,372,495 shares

         Mr. Hipp disclaims beneficial ownership of all the shares shown above
except the 509,047 shares as to which he has sole voting and dispositive power.

Item 5. Ownership of Five Percent or Less of a Class:

                                  Not applicable.

Item 6. Ownership or More than Five Percent on Behalf of Another Person:

        The shares shown in Item 4(ii) and (iv) above are held by persons or 
entities having the right to receive dividends and sale proceeds as follows:

         (a) 762,036 shares (or 3.8%) are held by Wachovia Bank, Greenville,
South Carolina, as trustee of trusts for the benefit of the adult children of
Mr. Hipp's deceased aunt (Dorothy Hipp Gunter). Mr. Hipp and an unrelated
individual are committeemen for these trusts and must approve the action of the
trustee taken with respect to the voting and disposition of shares held in the
trusts and action with respect to distribution of dividends or sale proceeds,
which may be accumulated or distributed to the beneficiaries.


                                                               Page 3 of 4 Pages


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         (b) 416,000 shares (or 2.1%) are held by Wachovia Bank, Greenville,
South Carolina, as trustee of trusts for the benefit of Boyd Calhoun Hipp II and
Beth Louise Hipp Clifton. Mr. Hipp and William R. Patterson are the committeemen
for these trusts and must approve the action of the trustee taken with respect
to the voting and disposition of shares held in the trusts and with respect to
distribution of dividends or sale proceeds, which may be accumulated or
distributed to the beneficiaries.

         (c) 596,144 shares (or 3.0%) are held by Wachovia Bank, Greenville,
South Carolina as trustee of trusts for the benefit of Mr. Hipp's brother and
sister. Mr. Hipp and Mr. Hipp's brother and sister are the committeemen for
these trusts and must approve the action of the trustee taken with respect to
the voting and disposition of shares held in the trusts and with respect to
distribution of dividends or sale proceeds, which may be accumulated or
distributed to the beneficiaries.

         (d) 130,327 shares (or .6%) are held by the Francis M. Hipp Foundation
and The W. Hayne Hipp Foundation. Mr. Hipp is a trustee of each foundation.

         (e) 106,333 shares (or .5%) are held by Wachovia Bank, Greenville,
South Carolina, as trustee of trusts for the benefit of Dorothy Gunter Leland
and Cecil Guy Gunter, Jr. Mr. Hipp, Mrs. Leland and Mr. Gunter are the
committeemen for these trusts and must approve the action of the trustee taken
with respect to the voting and disposition of shares held in the trusts and with
respect to distribution of dividends or sale proceeds, which may be accumulated
or distributed to the beneficiaries.

         (f) 332,023 shares (or 1.6%) are held by Mr. Hipp, Mr. Hipp's brother
and Wachovia Bank, Greenville, South Carolina, as Personal Representatives under
the Last Will and Testament of Mr. Hipp's father, Francis M. Hipp.

         (g) 14,485 shares (or .1%) are held by Mr. Hipp's wife and by Mr. Hipp
for unrelated minors.

         (h) 15,147 shares (or .1%) are held by the W. Hayne Hipp 1990 Family
Trust for the benefit of his children. Mr. Hipp's wife and an unrelated
individual serve as Co-Trustees of this Trust.

Item 7.  Identification and Classification of the Subsidiary Which
Acquired the Security Being Reported on By the Parent Holding Company:

                                  Not applicable.

Item 8.  Identification and Classification of Members of the Group:

                                  Not applicable.

Item 9.  Notice of Dissolution of the Group:

                                  Not applicable.

Item 10. Certification:
         After reasonable inquiry and to the best of my knowledge and belief, I
         certify that the information set forth in this statement is true, 
         complete and correct.







February 4, 1997                        /s/ W. Hayne Hipp
                                        ----------------- 
                                         W. Hayne Hipp




                                                              Page 4 of 4 Pages.





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