LIBERTY CORP
SC 13G/A, 1997-02-13
LIFE INSURANCE
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<PAGE>   1





                      SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C. 20549
                                       

                                 SCHEDULE 13G
                                       
                                       
                                       
           INFORMATION STATEMENT PURSUANT TO RULES 13d-1 AND 13d-2
                   UNDER THE SECURITIES EXCHANGE ACT OF 1934
                              (Amendment No. 14)
                                            
                                       
                                       
                           THE LIBERTY CORPORATION
                   -----------------------------------------
                               (Name of Issuer)
                                       
                                       
                                       
                                       
                                 COMMON STOCK
                   -----------------------------------------
                        (Title of Class of Securities)
                                       
                                       
                                       
                                       
                                 530370 10 5
                   -----------------------------------------
                                (CUSIP Number)
                                       




     Check the following box if a fee is being paid with this statement  / /. 
(A fee is not required only if the filing person: (1) has a previous statement
on file reporting beneficial ownership of more than five percent of the class
of securities described in Item 1; and (2) has filed no amendment subsequent
thereto reporting beneficial ownership of five percent or less of such class.)
(See Rule 13d-7.)

*The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities,
and for any subsequent amendment containing information which would alter the
disclosures provided in a prior cover page.

The information required in the remainder of this cover page shall not be
deemed to be "filed" for the purpose of Section 18 of the Securities Exchange
Act of 1934 ("Act") or otherwise subject to the liabilities of that section of
the Act but shall be subject to all other provisions of the Act (however, see
the Notes).





<PAGE>   2
CUSIP NO.  530370 10 5             SCHEDULE 13G        PAGE   2   OF   4   PAGES
         ---------------------                              -----    -----      

  (1)     NAMES OF REPORTING PERSONS                 
          S.S. OR I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS                
                                                     Mary Ladson Hipp Haddow
          ---------------------------------------------------------------------

  (2)     CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*         (A)   [   ]
                                                                    (B)   [ X ]

          --------------------------------------------------------------------- 

  (3)     SEC USE ONLY

          ---------------------------------------------------------------------

  (4)     CITIZENSHIP OR PLACE OF ORGANIZATION                      
                                                   United States of America
          ---------------------------------------------------------------------

                       (5)     SOLE VOTING POWER                    
  NUMBER OF                                                       133,563
  SHARES               --------------------------------------------------------
  BENEFICIALLY         (6)     SHARED VOTING POWER                  
  OWNED BY                                                      1,450,827
  EACH                 --------------------------------------------------------
  REPORTING            (7)     SOLE DISPOSITIVE POWER               
  PERSON WITH                                                     133,563
                       --------------------------------------------------------
                       (8)     SHARED DISPOSITIVE POWER             
                                                                1,450,827
                       --------------------------------------------------------

  (9)     AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON         
                                                                1,584,390
          ---------------------------------------------------------------------

  (10)    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW 9 EXCLUDES CERTAIN
          SHARES*                                                         [   ]

          ---------------------------------------------------------------------

  (11)    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9           
                                                                      7.8%
          ---------------------------------------------------------------------

  (12)    TYPE OF REPORTING PERSON*
                                                                IN
          ---------------------------------------------------------------------
                    *SEE INSTRUCTIONS BEFORE FILLING OUT!



                          PAGE   2   OF   4   PAGES
                               -----    -----      
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D. C. 20549

                                  SCHEDULE 13G
                    Under The Securities Exchange Act of 1934

Item 1(a).      Name of Issuer:
                                  The Liberty Corporation

Item 1(b).      Address of Issuer's Principal Executive Offices:

                                  2000 Wade Hampton Boulevard
                                  Greenville, South Carolina  29615

Item 2(a).      Name of Person Filing:

                                  Mary Ladson Hipp Haddow

Item 2(b).      Address of Principal Business Office or, If None, Residence:

                                  4755 Millbrook Drive
                                  Atlanta, Georgia  30327

Item 2(c).      Citizenship:
                                  United States of America

Item 2(d).      Title of class of securities:

                                  Common Stock
Item 2(e).      CUSIP Number:
                                  530370-10-5
Item 3. Not Applicable

Item 4. Ownership:

        (a) Amount Beneficially Owned:                          1,584,390 shares

        (b) Percent of Class:                                           7.8%

        (c) Number of shares as to which
            such person has:

          (i) Sole power to vote or direct the vote               133,563 shares

         (ii) Shared power to vote or direct the
              vote                                              1,450,827 shares

        (iii) Sole power to dispose or direct the
              disposition                                         133,563 shares

         (iv) Shared power to dispose or direct
              the disposition                                   1,450,827 shares

        Mrs. Haddow disclaims beneficial ownership of all the shares shown above
except the 133,563 shares as to which she has sole voting and dispositive power
and 44,382 shares as to which she has shared voting and dispositive power.

Item 5. Ownership of Five Percent or Less of a Class:
                                  Not applicable.

Item 6. Ownership or More than Five Percent on Behalf of Another Person:

        The shares shown in Item 4(ii) and (iv) above are held by persons or
entities having the right to receive dividends and sale proceeds as follows:

        (a) 1,097,940 shares (or 5.4%) are held by Wachovia Bank, Greenville,
South Carolina, as trustee for the benefit of Mrs. Haddow's brothers and sister.
Mrs. Haddow, Mrs. Haddow's brothers and sister and William R. Patterson are the
committeemen for these trusts and must approve the action of the trustee taken
with respect to the voting and disposition of shares held in the trusts but not
action with respect to distribution of dividends or sale proceeds, which may be
accumulated or distributed to the beneficiaries.

                                                               Page 3 of 4 Pages


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         (b) 1,568 shares (or .01%) are held jointly with her husband and 58,007
shares (or .3%) are held by Mrs. Haddow's husband and by or for her minor
children.

         (c) 270,000 shares (or 1.3%) are held by the Jane F. Hipp Children's
Ten-Year Grantor Income Trust, the Jane F. Hipp Children's Twelve-Year Grantor
Income Trust, and the Jane F. Hipp Grandchildren's 1987 Ten-Year Grantor Income
Trust. Mrs. Haddow is a trustee of each trust.

         (d) 23,312 shares (or .1%) are held by the Mary Haddow 1988 Family
Trust for the benefit of her children. Mrs. Haddow's husband and brother (H.
Neel Hipp, Jr.) serve as Co-Trustees of the Trust.

Item 7.  Identification and Classification of the Subsidiary Which Acquired the
Security Being Reported on By the Parent Holding Company:

                                  Not applicable.

Item 8.  Identification and Classification of Members of the Group:

                                  Not applicable.

Item 9.  Notice of Dissolution of the Group:

                                  Not applicable.

Item 10. Certification:
         
         After reasonable inquiry and to the best of my knowledge and belief, 
         I certify that the information set forth in this statement is true, 
         complete and correct.






February 3, 1997                                /s/ Mary Ladson Hipp Haddow 
                                               -----------------------------
                                                 Mary Ladson Hipp Haddow







                                                               Page 4 of 4 Pages





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