SIEBERT FINANCIAL CORP
DEF 14A, 1998-11-27
SECURITY BROKERS, DEALERS & FLOTATION COMPANIES
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                                  SCHEDULE 14A
                     INFORMATION REQUIRED IN PROXY STATEMENT
                  Proxy Statement Pursuant to Section 14(a) of
                      the Securities Exchange Act of 1934

Filed by the Registrant  [x]
Filed by a Party other than the Registrant  [ ]

Check the appropriate box:
[ ]   Preliminary Proxy Statement
[ ]   Confidential, for Use of the Commission Only (as permitted by Rule
      14a-6(e)(2))
[x]   Definitive Proxy Statement
[ ]   Definitive Additional Materials  
[ ]   Soliciting Material Pursuant to ss. 240.14a-11(c) or ss. 240.14a-12


                             SIEBERT FINANCIAL CORP.
                ------------------------------------------------
                (Name of Registrant as Specified In Its Charter)



                ------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Reqistrant)

Payment of Filing Fee (Check Appropriate Box):
[x]   No fee required
[ ]   Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11

         1)       Title of each class of securities to which transaction
                  applies:
         2)       Aggregate number of securities to which transaction applies:
         3)       Per unit price or other underlying value of transaction
                  computed pursuant to Exchange Act Rule 0-11 (Set forth the
                  amount on which the filing fee is calculated and state how it
                  was determined):
         4)       Proposed maximum aggregate value of transaction:
         5)       Total fee paid:

[ ]   Fee paid previously with preliminary materials.

[ ]   Check box if any part of the fee is offset as provided by Exchange Act
      Rule 0-11(a)(2) and identify the filing for which the offsetting fee was
      paid previously. Identify the previous filing by registration statement
      number, or the Form or Schedule and the date of its filing

         1)       Amount Previously Paid:
         2)       Form, Schedule or Registration Statement No.:
         3)       Filing Party:
         4)       Dated Filed:

<PAGE>
                             SIEBERT FINANCIAL CORP.
                          885 THIRD AVENUE, SUITE 1720
                            NEW YORK, NEW YORK 10022
                                 (212) 644-2400

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                         TO BE HELD ON DECEMBER 16, 1998

DEAR SHAREHOLDERS:

         We will hold the 1998 Annual Meeting of Shareholders of Siebert
Financial Corp., a New York corporation (the "Company"), at the Four Seasons
Hotel, 57 East 57th Street, New York, New York, on Wednesday, December 16, 1998
at 10:00 a.m., local time. The meeting's purpose is to:

         1.    Elect five directors;

         2.    Ratify and approve a Restricted Stock Award Plan approved by the
               Board of Directors;

         3.    Ratify and approve the selection of Richard A. Eisner & Company,
               LLP as independent auditors for 1998; and

         4.    Consider any other matters that are properly presented at the
               Annual Meeting and any adjournment.

         You may vote at the Annual Meeting if you were a Company shareholder at
the close of business on Wednesday, November 25, 1998.

         Along with the attached Proxy Statement, we are also enclosing a copy
of the Company's 1997 Annual Report to Shareholders, which includes our
financial statements.

         To assure your representation at the meeting, please vote, sign and
mail the enclosed proxy as soon as possible. We have enclosed a return envelope,
which requires no postage if mailed in the United States, for that purpose. Your
proxy is being solicited by the Board of Directors.

                      PLEASE VOTE -- YOUR VOTE IS IMPORTANT



                                                 Daniel Iesu
                                                    SECRETARY

November 27, 1998


<PAGE>

                             SIEBERT FINANCIAL CORP.
                          885 THIRD AVENUE, SUITE 1720
                            NEW YORK, NEW YORK 10022
                                 (212) 644-2400

                 PROXY STATEMENT FOR THE 1998 ANNUAL MEETING OF
                  SHAREHOLDERS TO BE HELD ON DECEMBER 16, 1998


                 INFORMATION ABOUT THE ANNUAL MEETING AND VOTING

      ANNUAL MEETING:  December 16, 1998             Four Seasons Hotel
                       10:00 a.m., local time.       57 East 57th Street
                                                     New York, New York  10022

         RECORD DATE:  Close of business on Wednesday, November 25, 1998. If you
                       were a shareholder at that time, you may vote at the
                       meeting. Each share is entitled to one vote. On the
                       record date, we had 21,007,212 shares of our common stock
                       outstanding. However, 20,212,000 of those shares were
                       beneficially owned or controlled by Muriel Siebert, the
                       Chair, President and a director of the Company.

              AGENDA:  1.    Elect five directors.

                       2.    Ratify a Restricted Stock Award Plan.

                       3.    Ratify the selection of Richard A. Eisner &
                             Company, LLP as our independent auditors for 1998.

                       4.    Any other proper business.

       VOTE REQUIRED:  Proposal 1:              The five nominees for director
                                                who receive the most votes will
                                                be Elect five directors elected.
                                                So, if you do not vote for a
                                                nominee, or you indicate
                                                "withhold authority to vote" for
                                                any nominee on your proxy card,
                                                your vote will not count either
                                                for or against the nominee.

                       Proposal 2:              The affirmative vote of the
                       Ratify Restricted        holders of a majority of all
                       Stock Award Plan         outstanding shares of common
                                                stock entitled to vote is
                                                required to approve the adoption
                                                of the Restricted Stock Award
                                                Plan. So, if you do not vote, or
                                                you "abstain" from voting, it
                                                has the same effect as if you
                                                voted "against" the proposal.

<PAGE>

                       Proposal 3:              The affirmative vote of a
                       Ratify Selection         majority of the votes cast at
                       of Auditors              the Annual Meeting, whether in
                                                person or by proxy, is required
                                                to ratify the selection of the
                                                auditors. So, if you "abstain"
                                                from voting, it has the same
                                                effect as if you voted "against"
                                                the proposal.

    BROKER NON-VOTES:  If your broker does not vote on any of the three
                       proposals, it will have no effect on the votes with
                       respect to any of the three proposals.

             PROXIES:  Please vote; your vote is important. Prompt return of
                       your proxy will help reduce the costs of resolicitation.
                       Unless you tell us on the proxy card to vote differently,
                       we will vote signed returned proxies "FOR" the approval
                       of the adoption of the Company's 1998 Restricted Stock
                       Award Plan and the ratification of the appointment of the
                       auditors, and "FOR" the Board's nominees for director.

                       If any nominee cannot or will not serve as a director,
                       your proxy will vote in accordance with his or her best
                       judgment. At the time we began printing this proxy
                       statement, we did not know of any matters that needed to
                       be acted on at the Annual Meeting other than those
                       discussed in this proxy statement. However, if any
                       additional matters are presented to the Annual Meeting
                       for action, your proxy will vote in accordance with his
                       or her best judgment.

PROXIES SOLICITED BY:  The Board of Directors

        REVOKING YOUR
               PROXY:  You may revoke your proxy before it is voted at the
                       meeting. Proxies may be revoked if you either:

                       o  deliver a signed, written revocation letter, dated
                          later than the proxy, to Daniel Iesu, Secretary, at
                          Siebert Financial Corp., 885 Third Avenue, Suite 1720,
                          New York, New York 10022;

                       o  deliver a signed proxy, dated later than the first
                          one, to Mr. Iesu, the Secretary of the Company, at the
                          address above; or

                       o  attend the Annual Meeting and vote in person or by
                          proxy. Attending the meeting alone will not revoke
                          your proxy.

COST OF SOLICITATION:  The Company will pay all costs of soliciting these
                       proxies, estimated at $3,500 in the aggregate. Although
                       we are mailing these proxy materials, our directors,
                       officers and employees of the Company may also solicit
                       proxies by telephone, telegram, mail or personal contact.
                       Such persons will receive no additional 


                                      -2-
<PAGE>

                       compensation for such services, but the Company may
                       reimburse them for reasonable out-of-pocket expenses. We
                       will also furnish copies of solicitation material to
                       fiduciaries, custodians, nominees and brokerage houses
                       for forwarding to beneficial owners of shares of common
                       stock held in their names, and the Company will reimburse
                       them for reasonable out-of-pocket expenses. American
                       Stock Transfer & Trust Company, the Company's transfer
                       agent, is assisting us in the solicitation of proxies in
                       connection with the Annual Meeting for no additional fee.

       YOUR COMMENTS:  Your comments about any aspects of our business are
                       welcome. You may use the space provided on the proxy card
                       for this purpose, if desired. Although we may not respond
                       on an individual basis, your comments help us to measure
                       your satisfaction, and we may benefit from your
                       suggestions.

                  EXECUTIVE COMPENSATION AND OTHER INFORMATION

            EXECUTIVE
        COMPENSATION:  The following table shows salaries and bonuses paid
                       during the last three years for the Chief Executive
                       Officer and our next four most highly compensated
                       executive officers whose total annual salary and bonus
                       exceeded $100,000.
<TABLE>
<CAPTION>

                                SUMMARY COMPENSATION TABLE

                                                                   ANNUAL COMPENSATION
                                      NAME AND                   ------------------------
                                 PRINCIPAL POSITION        YEAR  SALARY ($)     BONUS ($)
                                 ------------------        ----  ----------     ---------
<S>                                                        <C>       <C>          <C>      
                        Muriel F. Siebert                  1997     $150,000     $       --
                        Chair and President                1996      150,000      2,975,000
                                                           1995      108,000      3,017,000

                        Nicholas P. Dermigny               1997      125,000        187,500
                        Executive Vice President           1996      125,000        205,000
                        and Chief Operating Officer        1995      125,000        175,000

                        Daniel Iesu                        1997       50,000         65,000
                        Secretary                          1996       50,000         53,250
                                                           1995           --(1)          --(1)
</TABLE>

- ------------------
(1) Total Compensation was below $100,000.


                                      -3-
<PAGE>

       STOCK OPTIONS:  On May 16, 1997, we granted options to certain employees
                       at an exercise price of $2.313 per share. On November 6,
                       1997, we also granted options to purchase 40,000 shares
                       of common stock to our Executive Vice President and Chief
                       Financial Officer at an exercise price of $2.219 per
                       share, which expired without exercise subsequent to his
                       resignation. The options are exercisable at a rate of 20%
                       on the first, second, third, fourth and fifth
                       anniversaries of the date of grant and expire after the
                       tenth anniversary of the date of grant. Options to
                       purchase an aggregate of approximately 908,800 shares of
                       common stock are currently outstanding and held by 33
                       employees.

             DIRECTOR
        COMPENSATION:  Non-employee directors of the Company or its subsidiaries
                       receive an annual cash fee of $10,000. Additionally, on
                       March 11, 1997, we granted each of the non-employee
                       directors an option to purchase 40,000 shares of common
                       stock at an exercise price of $2.3125 per share expiring
                       on the fifth anniversary of the date of grant. We do not
                       compensate our employees or employees of our subsidiaries
                       who serve as directors.

CERTAIN RELATIONSHIPS 
          AND RELATED 
        TRANSACTIONS:  As a registered broker-dealer, we are subject to the
                       Uniform Net Capital Rule (Rule 15c3-1) promulgated by the
                       SEC. Under the Rule, "net capital" is defined as net
                       worth (assets minus liabilities), plus qualifying
                       subordinated borrowings, less certain deductions. Ms.
                       Siebert has executed subordinated notes in favor of the
                       Company in the principal amount of $3 million, which bear
                       interest at rates ranging from 4% to 8%.

                       In addition, pursuant to a Temporary Subordination
                       Agreement entered into on June 30, 1998 expiring on
                       August 14, 1998 Siebert loaned $3 million to Siebert,
                       Brandford, Shank & Co., L.L.C., its 49% joint venture
                       partner, which was subsequently repaid. Previously,
                       Siebert lent $1.2 million to Siebert, Brandford, Shank &
                       Co., L.L.C. on a subordinated basis, which bears interest
                       at 10% and is due in 2001.

                       Either the Board, a committee of the Board or the
                       Shareholders have approved these relationships and
                       transactions, and, to the extent that such arrangements
                       are available from non-affiliated parties, all
                       relationships and transactions are on terms no less
                       favorable to the Company than those available from
                       non-affiliated parties.

                                      -4-

<PAGE>

              PRINCIPAL HOLDERS OF VOTING SECURITIES OF THE COMPANY

   CERTAIN BENEFICIAL
              OWNERS:  The following table lists the beneficial owners known by
                       management of at least 5% of the Company's common stock
                       as of November 23, 1998. Information in the table is
                       based on information furnished to us by such persons or
                       groups and statements filed with the SEC.

                                                     SHARES OF    PERCENT OF
             NAME AND ADDRESS OF BENEFICIAL OWNER   COMMON STOCK  CLASS(1)
             ------------------------------------   ------------  --------
              Muriel F. Siebert                      20,212,000    96.3%
                885 Third Avenue, Suite 1720
                New York, New York 10022


- -----------------
(1)  Percentage computed in accordance with Rule 13d-3 promulgated under the
     Securities Exchange Act of 1934, as amended.


                                      -5-

<PAGE>

                 SECURITY OWNERSHIP OF MANAGEMENT OF THE COMPANY

           MANAGEMENT
           OWNERSHIP:  The following table lists share ownership of the common
                       stock as of November 23, 1998. The information includes
                       beneficial ownership by each of our directors and
                       executive officers and by all directors and executive
                       officers as a group. To our knowledge, each person named
                       in the table has sole voting and investment power with
                       respect to all shares of common stock shown as
                       beneficially owned by them.

                                                     SHARES OF 
                                                      COMMON          PERCENT OF
                   NAME OF BENEFICIAL OWNER           STOCK           CLASS (1)
                   ------------------------           -----           ---------
                   Muriel F. Siebert                 20,212,000(2)     96.3%

                   Nicholas P. Dermigny              40,400(3)           *

                   Mitchell M. Cohen                 10,000(4)           *

                   Daniel Iesu                       12,400(5)           *

                   Patricia L. Francy                40,000(6)           *

                   Jane H. Macon                     40,000(6)           *

                   Monte E. Wetzler                  40,000(6)           *

                   Directors and executive officers  20,394,800(7)     97.1%
                     as a group (7 persons)

- ---------------
*    Less than 1%.

(1)  Percentage computed in accordance with Rule 13d-3 promulgated under the
     Securities Exchange Act of 1934, as amended.

(2)  Includes 222,000 shares of common stock owned by the Muriel F. Siebert
     Foundation, Inc. as to which Ms. Siebert has voting and investment power.

(3)  Includes 40,000 shares of common stock that Mr. Dermigny has the right to
     acquire pursuant to a stock option grant.

(4)  Includes 10,000 shares of common stock that Mr. Cohen has the right to
     acquire pursuant to a stock option grant.

(5)  Includes 12,000 shares of common stock that Mr. Iesu has the right to
     acquire pursuant to a stock option grant.

(6)  Consists of 40,000 shares of common stock that the director has the right
     to acquire pursuant to a stock option grant.

(7)  Includes options to purchase an aggregate of 182,000 shares of common stock
     described in footnotes 3, 4, 5 and 6 above.


                                      -6-
<PAGE>

                                   PROPOSAL 1:
                              ELECTION OF DIRECTORS

GENERALLY:     The Board has nominated five directors for election at the Annual
               Meeting. Each nominee is currently serving as one of our
               directors. If you re-elect them, they will hold office until the
               next annual meeting or until their successors have been elected.

 NOMINEES:     MURIEL F. SIEBERT       Muriel Siebert has been Chair, President
               Age 66                  and a director of Muriel Siebert & Co.,
                                       Inc. ("Siebert") since 1967 and the
                                       Company since November 8, 1996. The first
                                       woman member of the New York Stock
                                       Exchange on December 28, 1967, Ms.
                                       Siebert served as Superintendent of Banks
                                       of the State of New York from 1977 to
                                       1982. She is a director of the New York
                                       State Business Council, the National
                                       Women's Business Council, the
                                       International Women's Forum and the Boy
                                       Scouts of Greater New York.

               NICHOLAS P. DERMIGNY    Nicholas Dermigny has been Executive Vice
               Age 40                  President and Chief Operating Officer of
                                       Siebert since joining the firm in 1989.
                                       Prior to 1993, he was responsible for the
                                       retail discount division. Mr. Dermigny
                                       became an officer and director of the
                                       Company on November 8, 1996

               PATRICIA L. FRANCY      Patricia Francy is Treasurer and
               Age 53                  Controller of Columbia University. She
                                       previously served as the University's
                                       Director of Finance and Director of
                                       Budget Operations and has been associated
                                       with the University since 1969. Ms.
                                       Francy became a director of the Company
                                       on March 11, 1997.

               JANE H. MACON           Jane Macon is a partner with the law firm
               Age 52                  of Fulbright & Jaworski L.L.P., San
                                       Antonio, Texas. Ms. Macon has been
                                       associated with the firm since 1983. Ms.
                                       Macon became a director of the Company on
                                       November 8, 1996.

               MONTE E. WETZLER        Monte Wetzler is a partner with the New
               Age 62                  York law firm of Brown 2 Raysman
                                       Millstein Felder & Steiner, LLP and
                                       chairman of its corporate department.
                                       From 1988 until October 31, 1996, Mr.
                                       Wetzler was a partner with the New York
                                       law firm of Whitman Breed Abbott &
                                       Morgan, chairman of its corporate
                                       department and a member of its executive
                                       committee. Mr. Wetzler became a director
                                       of the Company on November 8, 1996.

                                      -7-
<PAGE>

  BOARD MEETINGS:   In 1997, the Board held two meetings and acted once by
                    unanimous written consent. Each incumbent director attended
                    at least 75% of his or her Board meetings and all of his or
                    her committee meetings.

BOARD COMMITTEES:   The Board has standing Audit and Compensation Committees,
                    each currently consisting of Ms. Macon, Mr. Wetzler and Ms.
                    Francy.

                    The duties of the Audit Committee include:

                    o  review with the independent public accountants of the
                       scope of their audit, the audited consolidated financial
                       statements, and any internal control comments contained
                       in the independent public accountants' management letter,
                       including corrective action taken by management;

                    o  review of the Company's interim unaudited financial
                       reports;

                    o  review with the independent public accountants of the
                       adequacy of the internal accounting control systems of
                       the Company and its subsidiaries; and

                    o  review and approval of management's recommendation for
                       the appointment of outside independent public
                       accountants.

                    The Audit Committee held one meeting during 1997.

                    The duties of the Compensation Committee include:

                    o  the development, administration and monitoring of the
                       executive compensation policies of the Company and the
                       recommendation to the Board of those policies; and

                    o  the annual review of the salaries of the Company's
                       executive officers, including the Chief Executive
                       Officer. When setting the salary of the executive
                       officers for 1998, the Compensation Committee considered
                       the compensation for such persons in previous years.

                    The Compensation Committee held one meeting during the year
                    ended December 31, 1997.

                                       -8-
<PAGE>


 INDEMNIFICATION OF OFFICERS
              AND DIRECTORS:  We indemnify our executive officers and directors
                              to the extent permitted by applicable law against
                              liabilities incurred as a result of their service
                              to the Company and directors, in particular,
                              against liabilities incurred as a result of their
                              service as directors of other corporations when
                              serving at our request. We have a directors and
                              officers liability insurance policy, underwritten
                              by Executive Risk Indemnity, Inc., in the
                              aggregate amount of $5 million. The policy term is
                              from November 8, 1998 to November 8, 2000. As to
                              reimbursements by the insurer of the Company's
                              indemnification expenses, the policy has a
                              $150,000 deductible; there is no deductible for
                              covered liabilities of individual directors and
                              officers. In addition, we have an excess directors
                              and officers liability insurance policy,
                              underwritten by the Gulf Insurance Company, in the
                              amount of $5 million. This policy term is from
                              July 1, 1998 to November 8, 1998. We will renew
                              each policy prior to its expiration date.

   SECTION 16(a) COMPLIANCE:  Section 16(a) of the Securities Exchange Act of
                              1934 requires that our officers and directors and
                              the beneficial owners of 10% or more of the
                              Company's shares file reports with the Securities
                              and Exchange Commission (the "SEC") and the Nasdaq
                              SmallCap Market. Based solely on a review of the
                              reports and representations furnished to the
                              Company by the reporting persons, we believe that
                              each has complied with his or her filing
                              requirements

              VOTE REQUIRED:  The five nominees for director who receive the
                              most votes will be elected. The enclosed proxy
                              allows you to vote for the election of all of the
                              nominees listed, to "withhold authority to vote"
                              for one or more of the nominees or to "withhold
                              authority to vote" for all of the nominees.

                              If you do not vote for a nominee, or you indicate
                              "withhold authority to vote" for any nominee, on
                              your proxy card, your vote will not count either
                              for or against the nominee. Also, if your broker
                              does not vote on any of the three proposals, it
                              will have no effect on the election.

                              The persons named in the enclosed proxy intend to
                              vote "FOR" the election of all of the nominees.
                              Each of the nominees currently serves as a
                              director and has consented to be nominated. We do
                              not foresee that any of the nominees will be
                              unable or unwilling to serve, but if such a
                              situation should arise your proxy will vote in
                              accordance with his or her best judgment.

      THE BOARD RECOMMENDS THAT YOU VOTE "FOR" THE ELECTION OF EACH OF THE
                             NOMINEES FOR DIRECTOR.


                                      -9-
<PAGE>

                                   PROPOSAL 2:
                     APPROVAL OF RESTRICTED STOCK AWARD PLAN

                 GENERALLY:   The Board is submitting to you for ratification
                              and approval the 1998 Restricted Stock Award Plan.
                              We believe the Restricted Stock Award Plan will
                              benefit the Company and you by providing
                              employees, upon whom the Company is dependent for
                              success, with a means of acquiring a greater
                              interest in the Company. The Board believes that
                              such interest will encourage the efforts of the
                              employees and strengthen their desire to remain
                              with the Company and that the plan will enable us
                              to maintain a competitive position in attracting
                              the personnel necessary for growth and
                              profitability. The Board, therefore, recommends
                              approval of the Restricted Stock Award Plan.

EFFECTIVE DATE AND DURATION
               OF THE PLAN:   The Restricted Stock Award Plan will become
                              effective upon approval by the affirmative vote or
                              consent of holders of a majority of the issued and
                              outstanding shares of common stock. The Plan will
                              terminate when either:

                              o the date of termination specified in a
                                resolution of the Board has been reached, or

                              o we have issued the maximum number of shares of
                                Award stock allowed under Section 3(b) of the
                                Plan and the restrictions and conditions set
                                forth in Section 5 of the Plan have expired as
                                to all shares of Award stock issued.

            ADMINISTRATION:   The Board has authorized the formation of a
                              "Restricted Stock Award Committee" to administer
                              the plan, which will consist of at least two
                              persons. All of the members of the Committee must
                              be a director of the Company; however, no director
                              of the Company can serve as a member of the
                              Committee if he had been eligible, at any time
                              within one year prior to his appointment as a
                              member, for selection as a person to whom:

                              o Awards may be granted under the Plan, or

                              o stock may be allocated or to whom any qualified,
                                restricted or any other stock option may be
                                granted under any plan (either presently in
                                existence or hereafter adopted) of the Company
                                entitling the participants therein to stock
                                allocations or to be granted qualified,
                                restricted or other stock options of the
                                Company.

                              The  members  of the  Compensation  Committee  are
                              currently  serving as  members  of the  Restricted
                              Stock Award Committee.

                                      -10-
<PAGE>

                              A majority of the members of the Committee shall
                              constitute a quorum. The Committee may act by a
                              vote of a majority of the members of the Committee
                              at any meeting at which a quorum is present or by
                              unanimous written consent of the members of the
                              Committee. The Board will fill any vacancies on
                              the Committee.

                              The Committee will have full and final authority,
                              binding upon all who have an interest in the Plan,
                              to:

                              o interpret the Plan and the Awards granted under
                                the Plan;

                              o prescribe, amend and rescind the rules and
                                regulations, if any, relating to the Plan; and

                              o make all determinations necessary or advisable
                                for the administration of the Plan.

                              The members of the Committee will not be liable
                              for anything done or not done by them, or by any
                              other member of the Committee, in connection with
                              the Plan, except for their own willful misconduct
                              or gross negligence.

            SHARES AWARDED
           UNDER THE PLAN:    We granted Restricted Stock Awards for 44,000
                              shares to some of our employees on January 5,
                              1998, at which time the market price of the Award
                              stock was $2.25. We also granted Restricted Stock
                              Awards for 1,200 shares to some of our employees
                              on February 20, 1998, at which time the market
                              price of the Award stock was $5.75. The Award
                              stock becomes unrestricted on the first
                              anniversary of the date of grant.

                              The table below shows the number of shares of
                              Award stock and the total dollar value of those
                              shares of Award stock (based on the market value
                              of the Award on the date of grant) for each of our
                              directors and employees.


                                      -11-
<PAGE>

<TABLE>
<CAPTION>

                              1998 RESTRICTED STOCK AWARD PLAN

                     NAME AND POSITION                   DOLLAR VALUE ($)   NUMBER OF UNITS
                     -----------------                   ----------------   ---------------
<S>                  <C>                                     <C>                   <C>
                     Nicholas P. Dermigny, Executive         900                   400
                     Vice President and Chief Operating
                     Officer

                     Daniel Iesu                             900                   400

                     Executive Group (2 persons)            1,800                  800

                     Non-Executive Director Group             0                     0
                     (0 persons)

                     Non-Executive Officer Employee         87,900               37,200
                     Group (approximately 92 persons)
</TABLE>

                              The maximum number of shares of common stock that
                              may be delivered or purchased under the Plan is
                              60,000. However, this number can be adjusted to
                              preserve the value of an Award if there is a
                              change in the outstanding common stock because of
                              a stock dividend, stock split, combination of
                              shares, recapitalization, or other similar change
                              in the capital stock of the Company, or in the
                              event of the merger or consolidation of the
                              Company into or with any other corporation or a
                              reorganization of the Company.

   AMENDING THE PLAN:         The Board can amend the Plan at any time and from
                              time to time. However, the approval by affirmative
                              vote (in person or by proxy) of the holders of a
                              majority of the votes cast at a meeting held to
                              take such actions at which a quorum is present is
                              needed to amend the Plan to:

                              o increase the aggregate number of shares of Award
                                stock that may be granted pursuant to the Plan;

                              o materially increase the benefits accruing to
                                employees under the Plan; or

                              o materially modify the requirements as to
                                eligibility for participation in the Plan.


                                            -12-

<PAGE>

     AWARDS AVAILABLE
      UNDER THE PLAN:         Awards under the Plan will consist of shares of
                              common stock awarded under and subject to the
                              terms, conditions and restrictions set out in the
                              Plan and in a Restricted Stock Agreement that each
                              recipient of an Award will be required to enter
                              into with us. Any Award may be subject to
                              specified restrictions or specified conditions
                              that must be satisfied before delivery.

    EMPLOYEES WHO MAY
   PARTICIPATE IN THE 
                PLAN:         A person must be an employee on the date of an
                              Award. The Committee will determine whether a
                              person is an employee. The term "employee" will
                              include officers, directors and other employees of
                              the Company. No member of the Board who is not a
                              full-time employee of the Company and no member of
                              the Committee will be eligible to receive an
                              Award.

                              Subject to the terms, provisions and conditions of
                              the Plan, the Committee will, when it determines
                              appropriate, select which employees of the Company
                              will receive Awards and the amount of the Award to
                              each employee. The Committee will also determine
                              what restrictions or conditions will be imposed
                              upon the Awards at the time of delivery of the
                              Award stock and specify and prescribe the form and
                              substance of any Restricted Stock Agreement
                              between the recipient and us. Generally, the date
                              of each Award shall be the date of action by the
                              Committee. The Committee may make more than one
                              Award to the same recipient.

     PURCHASE OF, AND
 PAYMENT, FOR SHARES:         The shares of common stock issued under the Plan
                              are in consideration for services rendered by the
                              employee and for other good and valuable
                              consideration. The common stock will be issued
                              from the Company's authorized but unissued stock
                              and, upon issuance, will be fully paid and
                              non-assessable.

 RESALE RESTRICTIONS:         A recipient of an Award can not sell, or otherwise
                              dispose of, Award stock for one year from the date
                              of the Award.

                              Additionally, if the shares of Award stock have
                              not been registered under the Securities Act of
                              1933, pursuant to an effective registration
                              statement, the recipient of such shares may have
                              to represent and agree in writing that:

                              o the recipient will not sell the Award stock
                                except pursuant to an effective registration
                                statement under the Securities Act of 1933 or
                                pursuant to an exemption from registration under
                                said Act, and

                                      -13-
<PAGE>

                              o the recipient is acquiring the Award stock for
                                his or her own account for investment and not to
                                distribute the shares of Award stock.

                              We have registered the shares of Award stock.

  WITHDRAWAL FROM THE
  PLAN; ASSIGNMENT OF
             INTEREST:        An employee may elect not to be eligible, either
                              for a period of time or during the entire term of
                              the Plan, to receive Awards under the Plan by
                              delivering to the Committee a written notice to
                              such effect.

                              A recipient of an Award can not sell, or otherwise
                              dispose of, Award stock for one year from the date
                              of the Award.

      FORFEITURES AND
            PENALTIES:        If a recipient of an Award does not remain in the
                              employ of the Company for one year, he or she will
                              forfeit all right, title and interest in the Award
                              stock, except for the following circumstances:

                              o If the recipient of the Award dies or is
                                permanently disabled, the restrictions on the
                                shares awarded will lapse and any Award stock
                                that has not been delivered to the recipient
                                will be delivered.

                              o If the recipient retires before the end of the
                                one year period at the age of at least 65 years,
                                or at such other age as the Committee may
                                determine,

                                (i)  the restrictions on the shares awarded to
                                     the recipient will lapse, and

                                (ii) Award stock that has not been delivered to
                                     the recipient will be delivered in an
                                     amount determined by multiplying the total
                                     number of shares of Award stock by a
                                     fraction, the numerator of which is equal
                                     to the number of days from the date of the
                                     Award to the date of retirement, and the
                                     denominator of which is 365.

                                       For example, if an Award of 1,000 shares
                                       of Award stock is granted to an employee
                                       on January 2, 1999, and on March 15, 1999
                                       the employee retires at the age of 65 (73
                                       days later), the employee would receive
                                       200 shares of Award stock (1,000 x
                                       (73/365)).

                              o If the recipient's employment is terminated by
                                us for cause or is voluntarily terminated by the
                                recipient, other than due to retirement at or

                                      -14-
<PAGE>

                                after age 65, the recipient forfeits all right,
                                title and interest in all Award stock.

                              o If the recipient's employment by the Company is
                                terminated for any other reason:

                                (i)  the restrictions on the shares awarded to
                                     the recipient will lapse, and

                                (ii) Award stock that has not been delivered to
                                     the recipient will be delivered in an
                                     amount determined by multiplying the total
                                     number of shares of Award stock by a
                                     fraction, the numerator of which is equal
                                     to the number of days from the date of the
                                     Award to the date of retirement, and the
                                     denominator of which is 365.

                                        For example, if an Award of 1,000 shares
                                        of Award stock is granted to an employee
                                        on January 2, 1999, and on March 15,
                                        1999 employment is terminated (73 days
                                        later), the employee would receive 200
                                        shares of the Award stock (1,000 x
                                        (73/365)).

                              Any  calculation  left with a fraction  of a share
                              will be rounded  to the  nearest  whole  number of
                              shares.

                              The  Committee  can,  in  the   Restricted   Stock
                              Agreement  between  the  Award  recipient  and the
                              Company,  impose  whatever  terms,  conditions and
                              restrictions  upon the Award that it believes  are
                              necessary, including, but not limited to:

                              o  the condition that we have the right of first
                                 refusal on the sale by the recipient of Award
                                 stock;

                              o  the condition that we have the right to deduct
                                 from payments of any kind otherwise due to the
                                 recipient any Federal, state or local taxes of
                                 any kind required by law to be withheld with
                                 respect to Awards; and

                              o  the condition that we have the right to impose
                                 limitations, in the event of retirement, with
                                 respect to the post-retirement employment of
                                 the recipient.

                              As a condition to any Award,  the  recipient  will
                              execute a Restricted Stock Agreement  satisfactory
                              to the  Committee  that  reflects  the  conditions
                              imposed  upon  the  Award.  Each  certificate  for
                              shares of Award  stock  will  have an  appropriate
                              legend  on  the  certificate  that  refers  to the
                              terms,  conditions and  restrictions  described in
                              the Plan and in the  Restricted  Stock  Agreement.
                              Any  attempt  to  dispose  of any  Award  stock in
                              contravention   of  the  terms,   conditions   and

                                       15
<PAGE>

                              restrictions  described  in  the  Plan  or in  the
                              Restricted Stock Agreement will be ineffective.

       TAX EFFECTS OF
 PARTICIPATING IN THE
                PLAN:         The grant of Awards under the Plan will have no
                              immediate Federal income tax consequences to a
                              recipient. Unless the recipient makes an election
                              under Section 83(b) of the Internal Revenue Code
                              (see below), the receipt of Awards will have no
                              immediate tax consequences to a recipient. On the
                              date the Awards are transferable and no longer
                              subject to a substantial risk of forfeiture (the
                              "Vesting Date"), the recipient will be required to
                              include in gross income an amount equal to the
                              fair market value of the Awards. Upon a subsequent
                              sale or exchange of the Awards, assuming the Award
                              stock is a capital asset in the recipient's hands,
                              the recipient will recognize capital gain or loss
                              equal to the difference between the amount
                              realized on the sale and the tax basis of such
                              shares. Generally, the recipient's tax basis in
                              the Awards is equal to the amount of income
                              recognized, if any, in connection with the receipt
                              of such Awards. In the event the recipient's
                              Awards are forfeited prior to the Vesting Date,
                              the recipient will recognize ordinary loss equal
                              to the amount paid, if any, for the Awards.

                              If the recipient files an election pursuant to
                              Section 83(b) of the Code within 30 days after the
                              Award Date, the recipient will be required to
                              include in gross income on the Award Date an
                              amount equal to the fair market value of the
                              Awards on such date. Upon a subsequent sale or
                              exchange of the Awards, again assuming the Award
                              stock is a capital asset in the recipient's hands,
                              the recipient will recognize capital gain or loss
                              equal to the difference between the amount
                              realized on the sale and the tax basis of such
                              shares. In the event the recipient's Awards are
                              forfeited prior to the Vesting Date, the recipient
                              will recognize loss, if any, equal to the excess
                              of the amount paid for the Awards over the amount
                              received as a result of the forfeiture. The
                              Treasury Regulations interpreting Section 83 of
                              the Code require that such loss, if any, be
                              characterized as an ordinary loss. However, your
                              personal tax advisor should be consulted to
                              determine the applicability of such regulations to
                              your specific position.

                              The Company will be entitled to a deduction for
                              Federal income tax purposes (provided that
                              applicable withholding requirements are satisfied)
                              at the same time and in the same amount as a
                              recipient recognizes income in connection with the
                              grant of Awards.

         THE  BOARD  RECOMMENDS  THAT YOU VOTE  "FOR" THE  ADOPTION  OF THE 1998
RESTRICTED STOCK AWARD PLAN.

                                      -16-

<PAGE>

                                   PROPOSAL 3:
                  APPOINTMENT OF INDEPENDENT PUBLIC ACCOUNTANTS

                  GENERALLY:  We are asking you to ratify the Board's selection
                              of Richard A. Eisner & Company, LLP as independent
                              certified public accountants of the Company for
                              1998. The Audit Committee recommended the
                              selection of Richard A. Eisner & Company to the
                              Board. Although the selection of auditors does not
                              require ratification, we are submitting this
                              proposal to you because the Board believes that
                              this matter is of such significance as to warrant
                              your participation. If you do not ratify the
                              appointment, the Board, after review by the Audit
                              Committee, will consider the appointment of other
                              independent certified public accountants.

                              A  representative  of Richard A. Eisner & Company,
                              LLP will attend the Annual  Meeting to answer your
                              questions.

              VOTE REQUIRED:  The affirmative vote of a majority of the votes
                              cast at the Annual Meeting, whether in person or
                              by proxy, is required to ratify the selection of
                              the auditors.

         THE BOARD  RECOMMENDS THAT YOU VOTE "FOR" THE RATIFICATION AND APPROVAL
         OF THE APPOINTMENT OF RICHARD A. EISNER & COMPANY, LLP AS THE COMPANY'S
         AUDITORS FOR 1998.

                                      -17-

<PAGE>

                SHAREHOLDER PROPOSALS FOR THE 1999 ANNUAL MEETING

         If you wish to submit  proposals  to be  presented  at the 1999  Annual
         Meeting of  Shareholders  of the Company,  they must be received by the
         Company  no later  than July 30,  1999 for them to be  included  in the
         Company's proxy material for that meeting.


                                  OTHER MATTERS

         The Board  does not know of any other  matters to be  presented  at the
         Annual Meeting. If any additional matters are properly presented to the
         Annual  Meeting for action,  the persons named in the enclosed  proxies
         and acting  thereunder  will have discretion to vote on such matters in
         accordance with their own judgment.

         YOU MAY OBTAIN A COPY OF THE COMPANY'S ANNUAL REPORT ON FORM 10-KSB, AS
         AMENDED,  FOR THE FISCAL  YEAR ENDED  DECEMBER  31, 1997 FILED WITH THE
         SECURITIES AND EXCHANGE  COMMISSION WITHOUT CHARGE (EXCEPT FOR EXHIBITS
         TO SUCH ANNUAL  REPORT,  WHICH WILL BE  FURNISHED  UPON  PAYMENT OF THE
         COMPANY'S  REASONABLE  EXPENSES IN FURNISHING SUCH EXHIBITS) BY WRITING
         TO: DANIEL IESU, SECRETARY,  SIEBERT FINANCIAL CORP., 885 THIRD AVENUE,
         SUITE 1720, NEW YORK, NEW YORK 10022.


                                              By Order of the Board of Directors



                                              Daniel Iesu
                                                  SECRETARY

         Dated:   November 27, 1998


                   PLEASE COMPLETE, DATE AND SIGN THE ENCLOSED
             PROXY AND RETURN IT PROMPTLY IN THE ENCLOSED ENVELOPE.


                      PLEASE VOTE -- YOUR VOTE IS IMPORTANT


                                      -18-
<PAGE>
<TABLE>
<CAPTION>

A  [ X ]  Please mark your
          votes as in this
          example.

<S>       <C>                  <C>                            <C>                 <C>                           <C>
         FOR all nominees       WITHHOLD AUTHORITY  NOMINEES: Muriel F. Siebert                                 FOR  AGAINST ABSTAIN
       at the right (except as    to vote for all             Nicholas P. Dermigny
       marked to the contrary)    nominees listed             Patricia L. Francy   2. Ratification and approval of 
                                     at right                 Jane H. Macon           the adoption of the 1998
                                                              Monte E. Wetzler        Restricted Stock Award Plan
                                                                                      approved by the Board of
                                                                                      Directors.                ___    ___     ___
                                                                                   
1. ELECTION                                                                        3. Ratification of the
   OF                                                                                 appointment of Richard A.
   DIRECTORS    ______________        ____________                                    Eisner & Company, LLP as the
                                                                                      Company's independent
                                                                                      auditors for the fiscal year
                                                                                      ending December 31, 1998. ___    ___     ___

(INSTRUCTION: To withhold authority to vote for any individual  
nominee, write that nominee's name in the space provided below.)                   4. In their discretion, the above named proxies
                                                                                      are authorized to vote in accordance with
                                                                                      their own judgment upon such other business as
                                                                                      may properly come before the meeting.

                                                                                   This Proxy, when properly executed, will be voted
                                                                                   in the manner directed herein by the undersigned
                                                                                   shareholder. If no direction is indicated, this
                                                                                   Proxy will be voted "FOR" items 1, 2 and 3 and
                                                                                   the Proxies will use their discretion with
                                                                                   respect to any matters referred to in item 4.

                                                                                   The undersigned hereby acknowledges receipt of a
                                                                                   copy of the accompanying Notice of Annual Meeting
                                                                                   of Shareholders and Proxy Statement and hereby
                                                                                   revokes any Proxy or Proxies heretofore given.
                                                                                   You may strike out the persons named as proxies
                                                                                   and designate a person of your choice, and may
                                                                                   send this Proxy directly to such person.

SIGNATURE(S):_____________________   _______________________________________     DATED:  _________, 1998
                                           (Signature if held jointly)
</TABLE>

NOTE:    Please  complete,  date and sign exactly as your name  appears  hereon.
         When signing as attorney, administrator, executor, guardian, trustee or
         corporate official,  please add your title. If shares are held jointly,
         each holder should sign.

<PAGE>


                             SIEBERT FINANCIAL CORP.

                  PROXY FOR THE ANNUAL MEETING OF SHAREHOLDERS
                          TO BE HELD DECEMBER 16, 1998

        THIS PROXY IS BEING SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

         The  undersigned  hereby  appoints Daniel Iesu or Nicholas P. Dermigny,
and each of them,  proxies of the undersigned,  with full power of substitution,
to vote all  shares of  Common  Stock of  Siebert  Financial  Corp.,  a New York
corporation ("Siebert"), which the undersigned is entitled to vote at the Annual
Meeting of Shareholders of Siebert to be held at the Four Seasons Hotel, 57 East
57th Street, New York, New York 10022, on Wednesday,  December 16, 1998 at 10:00
a.m.  (local  time),  or any  adjournment  thereof,  with  all  the  powers  the
undersigned would have if personally present, on the following matters:

             IMPORTANT: SIGNATURE AND DATE REQUIRED ON REVERSE SIDE





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