SIEBERT FINANCIAL CORP
S-1/A, 1998-07-06
SECURITY BROKERS, DEALERS & FLOTATION COMPANIES
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     As filed with the Securities and Exchange Commission on July 6, 1998
                                                      Registration No. 333-49843
================================================================================

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                 AMENDMENT NO. 1
                                       TO
                                    FORM S-1
                                      UNDER
                           THE SECURITIES ACT OF 1933

                             SIEBERT FINANCIAL CORP.
             (Exact name of registrant as specified in its charter)

          New York                        6211                   11-1796714
      (State or other              (Primary Standard           (I.R.S. Employer
      jurisdiction of          Industrial Classification        Identification
incorporation or organization)        Code Number)                  Number)

                          885 Third Avenue, Suite 1720
                            New York, New York 10022
                                 (212) 644-2400
               (Address, including zip code, and telephone number,
        including area code, of registrant's principal executive offices)

                                                     Copy to:
         Richard M. Feldman                     Sarah Hewitt, Esq.
       Siebert Financial Corp.     Brown Raysman Millstein Felder & Steiner, LLP
    885 Third Avenue, Suite 1720               120 West 45th Street
      New York, New York  10022              New York, New York  10036
           (212) 644-2400                         (212) 944-1515
(Name, address, including zip code,
  and telephone number, including
  area code, of agent for service)

  APPROXIMATE  DATE OF COMMENCEMENT  OF PROPOSED SALE TO THE PUBLIC:  As soon as
practicable following the effective date of this Registration  Statement and the
effective date of the Rights Offering described herein.

  If any of the securities  being registered on this Form are to be offered on a
delayed or continuous  basis  pursuant to Rule 415 under the  Securities  Act of
1933, check the following box. [X]
  If this  Form is filed  to  register  additional  securities  for an  offering
pursuant to Rule 462(b) under the  Securities  Act,  check the following box and
list the Securities Act registration  statement number of the earlier  effective
registration statement for the same offering. [ ] ______
  If this Form is a post-effective amendment filed pursuant to Rule 462(c) under
the  Securities  Act,  check  the  following  box and  list the  Securities  Act
registration  statement number of the earlier effective  registration  statement
for the same offering. [ ]______
  If this Form is a post-effective amendment filed pursuant to Rule 462(d) under
the  Securities  Act,  check  the  following  box and  list the  Securities  Act
registration  statement number of the earlier effective  registration  statement
for the same offering. [ ]______
  If delivery  of the  prospectus  is expected to be made  pursuant to Rule 434,
check the following box. [ ]______

<TABLE>
<CAPTION>
                                                  CALCULATION OF REGISTRATION FEE
=================================================================================================================================
                                                                                Proposed          Proposed
                                                                                 Maximum           Maximum           Amount of
                                                        Amount to be         Aggregate Price      Aggregate        Registration
Title of Each Class of Securities to be Registered       Registered          Per Share (1)     Offering Price(1)        Fee
=================================================================================================================================
<S>                                                  <C>                       <C>               <C>                 <C>         
Common Stock, par value $.01 per share               1,100,000 shares (2)      $ 10.6875        $ 11,756,250          $ 3,540(3)
=================================================================================================================================
Rights to Purchase Shares of Common Stock            1,100,000 rights (4)          ==                ==                   ==
=================================================================================================================================
</TABLE>

(1)  Estimated  solely for purposes of calculating the registration fee pursuant
     to Rule 457 of the Securities Act of 1933, as amended.
(2)  Represents the maximum number of shares of Common Stock, par value $.01 per
     share,  issuable  upon the  exercise  of the Rights to  purchase  shares of
     Common  Stock to be  distributed  in  connection  with the Rights  Offering
     described in this Registration Statement.
(3)  $4,462 was paid with the  Registration  Statement filed with the Securities
     and Exchange Commission on April 10, 1998.
(4)  Represents  the maximum  number of Rights which may be issued in connection
     with the Rights Offering described in this Registration Statement.

                                 --------------

THE REGISTRANT HEREBY AMENDS THIS  REGISTRATION  STATEMENT ON SUCH DATE OR DATES
AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT  SHALL FILE
A FURTHER AMENDMENT WHICH SPECIFICALLY  STATES THAT THIS REGISTRATION  STATEMENT
SHALL  THEREAFTER  BECOME  EFFECTIVE  IN  ACCORDANCE  WITH  SECTION  8(a) OF THE
SECURITIES ACT OF 1933, AS AMENDED,  OR UNTIL THIS REGISTRATION  STATEMENT SHALL
BECOME EFFECTIVE ON SUCH DATE AS THE SECURITIES AND EXCHANGE COMMISSION,  ACTING
PURSUANT TO SAID SECTION 8(a), MAY DETERMINE.

                         Exhibit Index on Page II-I


<PAGE>


<TABLE>
<CAPTION>
                                                 SIEBERT FINANCIAL CORP.

                                      (Cross Reference Sheet Furnished Pursuant to
                                             Item 501(b) of Regulation S-K)

Item Number and Caption in Form S-1                                  Location in Prospectus
- -----------------------------------                                  ----------------------
<S>      <C>                                                         <C> 
1.       Forepart of the Registration Statement and Outside
           Front Cover Page of Prospectus........................... Cover page.

2.       Inside Front and Outside Back Cover Pages
           of Prospectus............................................ Inside front and outside back cover page.

3.       Summary Information, Risk Factors and Ratio
           of Earnings to Fixed Charges............................. Prospectus Summary; Investment Considerations.

4.       Use of Proceeds............................................ Use of Proceeds.

5.       Determination of Offering Price............................ Cover page; Prospectus Summary The Rights Offering.

6.       Dilution................................................... Investment Considerations -- Immediate Dilution.

7.       Selling Security Holders................................... Inapplicable.

8.       Plan of Distribution....................................... Cover   page;   The   Rights   Offering;   Plan   of
                                                                     Distribution

9.       Description of Securities to be Registered................. Cover page; Prospectus Summary; The Rights Offering;
                                                                     Description of Capital Stock.

10.      Interests of Named Experts and Counsel..................... Legal Matters; Experts; Management.

11.      Information with Respect to the Registrant................. Prospectus Summary;  Dividend Policy; Price Range of
                                                                     Common  Stock;  Capitalization;  Selected  Financial
                                                                     Data;   Management's   Discussion  and  Analysis  of
                                                                     Financial   Condition  and  Results  of  Operations;
                                                                     Business;   Management;    Principal   Shareholders;
                                                                     Description of Capital Stock; Financial Statements.

12.      Disclosure of Commission Position on Indemnification
           for Securities Act Liabilities........................... Inapplicable.
</TABLE>


<PAGE>


PROSPECTUS

INFORMATION   CONTAINED  HEREIN  IS  SUBJECT  TO  COMPLETION  OR  AMENDMENT.   A
REGISTRATION  STATEMENT  RELATING  TO THESE  SECURITIES  HAS BEEN FILED WITH THE
SECURITIES  AND EXCHANGE  COMMISSION.  THESE  SECURITIES MAY NOT BE SOLD NOR MAY
OFFERS TO BUY BE ACCEPTED PRIOR TO THE TIME THE REGISTRATION  STATEMENT  BECOMES
EFFECTIVE.  THIS  PROSPECTUS  SHALL  NOT  CONSTITUTE  AN  OFFER  TO  SELL OR THE
SOLICITATION OF AN OFFER TO BUY NOR SHALL THERE BE ANY SALE OF THESE  SECURITIES
IN ANY STATE IN WHICH SUCH OFFER,  SOLICITATION  OR SALE WOULD BE UNLAWFUL PRIOR
TO REGISTRATION OR QUALIFICATION UNDER THE SECURITIES LAWS OF ANY SUCH STATE.

                              SUBJECT TO COMPLETION
                 PRELIMINARY PROSPECTUS, DATED JULY 6, 1998

                        1,100,000 Shares of Common Stock

[logo]                      SIEBERT FINANCIAL CORP.

                                 Rights Offering


         Siebert  Financial  Corp. (the "Company") is distributing to holders of
record of its  common  stock,  par value $.01 per share  (the  "Common  Stock"),
outstanding as of July ___, 1998 (the "Record Date")  transferable  subscription
rights (the "Rights") to subscribe for and purchase  additional shares of Common
Stock for a price of $______ per share (the "Subscription Price").

         Each shareholder will receive one (1) transferable Right for each share
of  Common  Stock  held  of  record  on the  Record  Date.  Each  Right  will be
exercisable for one (1) share of Common Stock.  No fractional  Rights or cash in
lieu thereof will be issued or paid.  Holders of Rights are entitled to purchase
for the Subscription Price one share of Common Stock for each Right held. Record
Date shareholders who fully exercise all Rights distributed to them will also be
entitled to subscribe at the Subscription  Price for shares of Common Stock that
are not  otherwise  purchased  pursuant to the  exercise  of Rights,  subject to
pro-ration by the Company under certain  circumstances.  Once a holder of Rights
has exercised such Rights, such exercise may not be revoked.  The Rights will be
evidenced   by    transferable    subscription    certificates    ("Subscription
Certificates").  The Company's majority shareholder, Chair and President, Muriel
F.  Siebert,  has  indicated to the Company that to encourage  increased  public
ownership of the Common Stock,  and  consistent  with her waiving her receipt of
past cash dividends, she intends to waive the receipt of the Rights to which she
would  otherwise be entitled.  An  aggregate  of up to  approximately  1,100,000
shares of Common Stock (the  "Underlying  Shares") will be sold upon exercise of
the Rights.  The distribution of the Rights and the sale of the shares of Common
Stock upon the  exercise  of the  Rights is  referred  to herein as the  "Rights
Offering." See "THE RIGHTS OFFERING."

         The Rights will expire at 5:00 p.m.,  New York City time, on _________,
August __, 1998 (the  "Expiration  Date").  Holders of Rights are  encouraged to
consider  carefully the exercise or sale of the Rights by the  Expiration  Date.
After the Expiration  Date,  unexercised  Rights will be null and void. See "THE
RIGHTS OFFERING."

         REFERENCE IS MADE TO  "INVESTMENT  CONSIDERATIONS"  BEGINNING ON PAGE 9
WHICH CONTAINS MATERIAL INFORMATION THAT SHOULD BE CONSIDERED IN CONNECTION WITH
THE SECURITIES BEING OFFERED HEREBY.

         The Common  Stock is traded in the  Nasdaq  SmallCap  Market  under the
symbol  "SIEB," and the Rights  will trade in the same  market  under the symbol
"SIEBR."  The  closing  sale  price of the Common  Stock in the Nasdaq  SmallCap
Market on July  ____,  1998 was  $____________  per share.  See "Price  Range of
Common Stock."

         THESE   SECURITIES  HAVE  NOT  BEEN  APPROVED  OR  DISAPPROVED  BY  THE
SECURITIES AND EXCHANGE  COMMISSION OR ANY STATE  SECURITIES  COMMISSION NOR HAS
THE SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION PASSED
UPON THE  ACCURACY OR ADEQUACY OF THIS  PROSPECTUS.  ANY  REPRESENTATION  TO THE
CONTRARY IS A CRIMINAL OFFENSE.


<PAGE>


- --------------------------------------------------------------------------------

                            Price to Shareholder      Proceeds to the Issuer(1)
- --------------------------------------------------------------------------------

Per Share                   $______                   $______
- --------------------------------------------------------------------------------

Total: 1,100,000 Shares     $__________               $___________
- --------------------------------------------------------------------------------

(1)  Before  deducting  estimated  expenses  of the  offering  by the Company of
     $235,000.

              The date of this Prospectus is July _____, 1998.


                                       2
<PAGE>


NO DEALER,  SALESMAN OR OTHER PERSON HAS BEEN AUTHORIZED TO GIVE ANY INFORMATION
OR TO MAKE ANY  REPRESENTATIONS NOT CONTAINED IN OR INCORPORATED BY REFERENCE IN
THIS PROSPECTUS AND, IF GIVEN OR MADE, SUCH OTHER  INFORMATION OR REPRESENTATION
SHOULD NOT BE RELIED UPON AS HAVING BEEN  AUTHORIZED BY THE COMPANY OR ANY OTHER
PERSON.  NEITHER THE  DELIVERY OF THIS  PROSPECTUS  NOR ANY SALE MADE  HEREUNDER
SHALL,  UNDER ANY  CIRCUMSTANCES,  CREATE ANY IMPLICATION THAT THERE HAS BEEN NO
CHANGE IN THE AFFAIRS OF THE COMPANY SINCE THE DATE HEREOF. THIS PROSPECTUS DOES
NOT  CONSTITUTE  AN  OFFER  TO SELL OR A  SOLICITATION  OF AN  OFFER  TO BUY THE
SECURITIES  OFFERED  HEREBY TO ANY  PERSON OR BY ANYONE IN ANY  JURISDICTION  IN
WHICH SUCH OFFER OR SOLICITATION MAY NOT LAWFULLY BE MADE.


                              AVAILABLE INFORMATION

         The Company has filed with the Securities and Exchange  Commission (the
"SEC") a  Registration  Statement  on Form  S-1  (together  with any  amendments
thereto,  the  "Registration  Statement")  under the  Securities Act of 1933, as
amended (the  "Securities  Act"),  with respect to the Rights and the underlying
shares of Common Stock. This Prospectus does not contain all the information set
forth in the  Registration  Statement,  certain  parts of which are  omitted  in
accordance  with the rules and regulations of the SEC and certain items of which
may be  contained in schedules  and  exhibits to the  Registration  Statement as
permitted by the rules and  regulations of the SEC to which  reference is hereby
made for further  information  with respect to the  Company,  the Rights and the
underlying  shares of  Common  Stock.  Items of  information  omitted  from this
Prospectus  but  contained in the  Registration  Statement  may be inspected and
copied at the public  reference  facilities  maintained by the SEC at Room 1024,
450 Fifth Street,  N.W.,  Washington,  D.C. 20549, and at the following regional
offices of the SEC: 7 World Trade Center, New York, New York 10048, and Citicorp
Center, 500 West Madison,  Suite 1400,  Chicago,  Illinois 60661. Copies of such
material  can be obtained  from the Public  Reference  Section of the SEC at 450
Fifth  Street,  N.W.,  Washington,  D.C.  20549,  at prescribed  rates.  The SEC
maintains a Web site that contains  reports,  proxy  statements and  information
statements and other information  regarding registrants that file electronically
with the SEC. The address of the Web site is http://www.sec.gov.

         The  Company  is  subject  to  the  informational  requirements  of the
Securities  Exchange  Act of 1934,  as amended  (the  "Exchange  Act"),  and, in
accordance therewith, files reports, proxy statements and other information with
the SEC. Such reports,  proxy statements and other  information can be inspected
and copied at the public reference facilities  maintained by the SEC referred to
above.  In  addition,  copies  of  such  reports,  proxy  statements  and  other
information  concerning  the  Company  may also be  inspected  and copied at the
offices of The Nasdaq Stock  Market,  Inc. at 1735 K Street,  N.W.,  Washington,
D.C. 20006-1506 where the Common Stock is traded.


                                       3
<PAGE>


================================================================================

                               PROSPECTUS SUMMARY

         THE FOLLOWING SUMMARY IS QUALIFIED IN ITS ENTIRETY BY THE MORE DETAILED
INFORMATION AND FINANCIAL  STATEMENTS AND NOTES THERETO  APPEARING  ELSEWHERE IN
THIS  PROSPECTUS  OR  INCORPORATED  BY REFERENCE  HEREIN THE FINANCIAL AND OTHER
INFORMATION  CONTAINED  HEREIN WITH RESPECT TO THE COMPANY HAS BEEN  ADJUSTED TO
GIVE EFFECT TO THE 4 FOR 1 STOCK SPLIT  EFFECTIVE APRIL 7, 1998. THIS MEMORANDUM
CONTAINS  FORWARD-LOOKING  STATEMENTS  THAT  INVOLVE  RISKS  AND  UNCERTAINTIES.
PROSPECTIVE  INVESTORS  ARE  CAUTIONED  THAT ACTUAL EVENTS OR RESULTS MAY DIFFER
MATERIALLY FROM THOSE INDICATED BY SUCH FORWARD-LOOKING STATEMENTS. FACTORS THAT
MAY CAUSE  ACTUAL  RESULTS TO DIFFER  MATERIALLY  FROM THOSE  INDICATED  BY SUCH
FORWARD-LOOKING  STATEMENTS  INCLUDE THE  MATTERS  SET FORTH  UNDER  "INVESTMENT
CONSIDERATIONS" AND ELSEWHERE IN THIS MEMORANDUM.

                                   THE COMPANY

         The Company, through its wholly owned subsidiary, Muriel Siebert & Co.,
Inc.  ("Siebert"),  is a retail  discount  brokerage and municipal and corporate
investment  banking firm  operating  through 14 offices  throughout the country.
Siebert provides services to its customers  through two main divisions.  Through
its Retail division, Siebert provides discount brokerage and related services to
its retail  investor  accounts.  Through its Capital Markets  division,  Siebert
offers  institutional  clients equity  execution  services on an agency basis as
well as equity,  fixed income and municipal  underwriting and investment banking
services.  In addition,  this division participates in the secondary markets for
Municipal and U.S.  Treasury  securities  and also trades listed closed end bond
funds and certain other securities for its own account. This proprietary trading
business is segregated  from that of the agency  business  executed on behalf of
institutional clients.

         The Company has acquired  accounts from other discount  brokerage firms
and, from time to time, has considered  acquisitions of other discount brokerage
firms  or  their  accounts.   Although  the  Company  intends  to  pursue  these
opportunities,  there  can be no  assurance  that  the  Company  will be able to
successfully consummate any such acquisitions in the future.

         The Company was ranked third among discount brokerage firms in the July
1998 issue of SMART  MONEY  MAGAZINE  in part based upon "a huge  advance in its
responsiveness  and solid gains in on-line trading,  mutual funds and breadth of
products." In addition,  unlike many discount brokerage firms, the firm offers a
wide variety of underwriting  and investment  banking  services.  Such services,
offered through its Capital Markets division,  include acting as senior manager,
co-manager or otherwise participating in the underwriting or sales syndicates of
municipal,  corporate  debt and  equity,  government  agency and  mortgage/asset
backed securities issues.

         Muriel  F.  Siebert,  the  first  woman  member  of the New York  Stock
Exchange,  is  the  Chair  and  President  and  owns  approximately  96%  of the
outstanding  Common Stock of the Company.  The Company  believes  that it is the
largest  Woman-Owned  Business  Enterprise  ("WBE") that is a New York  Exchange
member in the capital markets  business in the country and the largest  Minority
and Women's Business Enterprise ("MWBE") in the tax exempt underwriting business
in the country through its affiliate, Siebert, Brandford, Shank & Co., L.L.C.

  The Company was  incorporated  on April 9, 1934 under the laws of the State of
New York. Siebert

================================================================================


                                       4
<PAGE>


================================================================================

was  incorporated on June 13, 1969 under the laws of the State of Delaware.  The
principal  executive offices of the Company and Siebert are located at 885 Third
Avenue, 17th Floor, New York, New York 10022 and their telephone number is (212)
644-2400.


                               THE RIGHTS OFFERING

Rights...............................Each   shareholder  will  receive  one  (1)
                                     transferable Right for each share of Common
                                     Stock  held of record on  __________,  July
                                     _____,  1998,  the Record Date.  Each Right
                                     will be  exercisable  for one (1)  share of
                                     Common  Stock.   The   Company's   majority
                                     shareholder, Chair and President, Muriel F.
                                     Siebert,  has indicated to the Company that
                                     to encourage  increased public ownership of
                                     the  Common  Stock,  she  intends  to waive
                                     receipt  of the  Rights  to which she would
                                     otherwise be  entitled.  An aggregate of up
                                     to approximately 1,100,000 shares of Common
                                     Stock  (the  "Underlying  Shares")  will be
                                     sold  upon  exercise  of  the  Rights.  The
                                     distribution  of the Rights and the sale of
                                     the   shares  of  Common   Stock  upon  the
                                     exercise  of  the  Rights  is  referred  to
                                     herein as the "Rights  Offering."  See "THE
                                     RIGHTS OFFERING -- The Rights."

Subscription Price...................$______  in cash per share of Common  Stock
                                     subscribed   for   pursuant  to  the  Basic
                                     Subscription      Privilege      or     the
                                     Oversubscription       Privilege       (the
                                     "Subscription   Price").  The  Subscription
                                     Price of the Rights has been  determined by
                                     the Board of Directors of the Company based
                                     upon  an  opinion  of  Advest,   Inc.,  its
                                     financial   adviser,   and   represents   a
                                     discount to the market  price of the Common
                                     Stock at the date of this  Prospectus.  See
                                     "THE RIGHTS OFFERING -- Subscription Price"
                                     and "--Opinion of Financial Adviser."

Rights Ticker Symbol ................SIEBR

Record Date..........................__________, July _____, 1998

Expiration Date......................__________,  August  _____,  1998,  at 5:00
                                     p.m., New York City time.

Basic Subscription Privilege.........Each Right will be exercisable  for one (1)
                                     share   of   Common   Stock   (the   "Basic
                                     Subscription  Privilege").  See "THE RIGHTS
                                     OFFERING  --  Subscription   Privileges  --
                                     Basic Subscription Privilege."

Oversubscription Privilege...........Record Date shareholders who fully exercise
                                     all Rights distributed to them will also be
                                     entitled to subscribe  at the  Subscription
                                     Price for  shares of Common  Stock that are
                                     not  otherwise  purchased  pursuant  to the
                                     exercise of Rights, 

================================================================================


                                       5
<PAGE>


================================================================================

                                     subject to proration  by the Company  under
                                     certain          circumstances         (the
                                     "Oversubscription   Privilege").   If   the
                                     Underlying   Shares  not   subscribed   for
                                     through  the Basic  Subscription  Privilege
                                     ("Excess  Shares")  are not  sufficient  to
                                     satisfy all  subscriptions  pursuant to the
                                     Oversubscription   Privilege,   the  Excess
                                     Shares will be allocated  pro rata (subject
                                     to the  elimination  of fractional  shares)
                                     among  those  holders of Rights  exercising
                                     the    Oversubscription    Privilege,    in
                                     proportion   to  the   number   of   shares
                                     requested   by   them   pursuant   to   the
                                     Oversubscription Privilege. See "THE RIGHTS
                                     OFFERING  --  Subscription   Privileges  --
                                     Oversubscription Privilege."

Transferability of Rights............The  Rights  are  transferable,  and  it is
                                     anticipated  that  they  will  trade on the
                                     Nasdaq   SmallCap   Market   and   in   the
                                     over-the-counter  market until the close of
                                     business  on the last  trading day prior to
                                     the  Expiration   Date.  There  can  be  no
                                     assurance,  however,  that a market for the
                                     Rights will  develop or as to the prices at
                                     which  the  Rights  will  trade.  See  "THE
                                     RIGHTS OFFERING -- Listing and Trading."

                                     The  Subscription  Agent will  endeavor  to
                                     sell   Rights  for   holders  who  have  so
                                     requested and have  delivered  Subscription
                                     Certificates  with the instruction for sale
                                     properly executed to the Subscription Agent
                                     by 11:00  a.m.,  New  York  City  time,  on
                                     __________,   August   _____,   1998.   Any
                                     brokerage   commission,   taxes  and  other
                                     direct expenses of sale will be paid by the
                                     holder.  There can be no assurance that the
                                     Subscription Agent will be able to sell any
                                     Rights or as to the prices the Subscription
                                     Agent may be able to obtain in such  sales.
                                     See  "THE  RIGHTS  OFFERING  --  Method  of
                                     Transferring Rights."

                                     The  right  to  subscribe  for   additional
                                     shares  of  Common  Stock  pursuant  to the
                                     Oversubscription     Privilege    is    not
                                     transferable.

Procedure for Exercising Rights......Basic    Subscription     Privileges    and
                                     Oversubscription    Privileges    may    be
                                     exercised   by  properly   completing   the
                                     Subscription   Certificate  and  forwarding
                                     such Subscription Certificate (or following
                                     the    Guaranteed    Delivery    Procedures
                                     described  herein),  with  payment  of  the
                                     Subscription   Price  for  each  Underlying
                                     Share  subscribed for pursuant to the Basic
                                     Subscription      Privilege     and     the
                                     Oversubscription    Privilege,    to    the
                                     Subscription  Agent  on  or  prior  to  the
                                     Expiration  Date.  If the  mail  is used to
                                     forward  Subscription  Certificates,  it is
                                     recommended  that insured,  registered mail
                                     be  used.  See  "THE  RIGHTS   OFFERING  --
                                     Exercise of Rights."

================================================================================


                                      6
<PAGE>

================================================================================

                                     ONCE A HOLDER OF RIGHTS HAS  EXERCISED  THE
                                     BASIC   SUBSCRIPTION   PRIVILEGE   AND,  IF
                                     APPLICABLE, THE OVERSUBSCRIPTION PRIVILEGE,
                                     SUCH EXERCISE MAY NOT BE REVOKED.  See "THE
                                     RIGHTS OFFERING -- No Revocation."

Procedure for Exercising Rights by
 Foreign Shareholders................Subscription   Certificates   will  not  be
                                     mailed  to  Holders  whose   addresses  are
                                     outside the United  States but will be held
                                     by  the   Subscription   Agent   for  their
                                     account.  To  exercise  such  Rights,  such
                                     Holders must notify the Subscription  Agent
                                     on or prior to 11:00  a.m.,  New York  City
                                     time, on __________, August _____, 1998, at
                                     which  time (if no  instructions  have been
                                     received)  the Rights  represented  thereby
                                     will  be  sold,  if  feasible,  and the net
                                     proceeds, if any, remitted to such Holders.
                                     See "THE  RIGHTS  OFFERING  -- Foreign  and
                                     Certain Other Shareholders."

Persons Holding Shares, or Wishing to
  Exercise Rights, Through Others....Persons  holding shares of Common Stock and
                                     receiving  the  Rights  distributable  with
                                     respect thereto  through a broker,  dealer,
                                     commercial  bank,  trust  company  or other
                                     nominee,   as  well  as   persons   holding
                                     certificates  representing shares of Common
                                     Stock  personally  who would prefer to have
                                     such   institutions   effect   transactions
                                     relating  to the  Rights  on their  behalf,
                                     should contact the appropriate  institution
                                     or  nominee  and  request  it to effect the
                                     transaction   for  them.  See  "THE  RIGHTS
                                     OFFERING -- Exercise of Rights."

Issuance of Common Stock.............Certificates  representing shares of Common
                                     Stock  purchased   pursuant  to  the  Basic
                                     Subscription Privilege will be delivered to
                                     subscribers  as soon as  practicable  after
                                     the    Expiration    Date.     Certificates
                                     representing   shares   of   Common   Stock
                                     purchased pursuant to the  Oversubscription
                                     Privilege  will be delivered to subscribers
                                     as soon as practicable after the Expiration
                                     Date and  after  all  prorations  have been
                                     effected.   See  "THE  RIGHTS  OFFERING  --
                                     Subscription Privileges."

Use of Proceeds......................The net proceeds  from the Rights  Offering
                                     will be used to  build up and  promote  the
                                     Company's  internet trading service and for
                                     general  corporate  purposes.  See  "USE OF
                                     PROCEEDS."

Subscription Agent...................American  Stock  Transfer  & Trust  Company
                                     (the     "Subscription     Agent").     The
                                     Subscription  Agent's  telephone  number is
                                     (800) 937-5449.

Information Agent....................D.F.  King & Co.,  Inc.  (the  "Information
                                     Agent").  The 

================================================================================


                                       7
<PAGE>


================================================================================

                                     Information  Agent's  telephone  number  is
                                     1-800-859-8508.

Federal Income Tax Considerations....See "THE RIGHTS OFFERING -- Certain Federal
                                     Income Tax  Consequences  to  Holders"  and
                                     "THE  RIGHTS  OFFERING  --  Certain  United
                                     States  Tax   Consequences   to  Non-United
                                     States Holders."

Shares of Common Stock
  Outstanding prior to
  Rights Offering....................Approximately ___ shares outstanding on the
                                     Record Date.

Shares of Common Stock
  Outstanding after Rights Offering..Approximately  __________  shares  based on
                                     the  number  of shares  outstanding  on the
                                     Record Date.

Investment Considerations ...........In  addition   to  the  other   information
                                     contained  in  this   Prospectus   and  the
                                     documents incorporated by reference herein,
                                     prospective  purchasers should consider the
                                     investment  considerations  and other  risk
                                     factors set forth elsewhere herein prior to
                                     deciding  whether to exercise or sell their
                                     Rights.

Selected Financial Data .............See "SELECTED FINANCIAL DATA."

================================================================================


                                        8
<PAGE>


                            INVESTMENT CONSIDERATIONS

         THIS PROSPECTUS CONTAINS FORWARD-LOOKING  STATEMENTS THAT INVOLVE RISKS
AND  UNCERTAINTIES.  ACTUAL RESULTS COULD DIFFER MATERIALLY FROM THOSE DISCUSSED
IN THESE  FORWARD-LOOKING  STATEMENTS AS A RESULT OF CERTAIN FACTORS,  INCLUDING
THOSE SET FORTH BELOW AND ELSEWHERE IN THIS  PROSPECTUS.  IN ADDITION TO ALL THE
OTHER INFORMATION  CONTAINED IN THIS PROSPECTUS,  PROSPECTIVE  PURCHASERS SHOULD
CONSIDER THE INVESTMENT CONSIDERATIONS SET FORTH BELOW PRIOR TO DECIDING WHETHER
TO EXERCISE OR SELL THE RIGHTS.

MARKET CONDITIONS

         The  securities  business  is, by its  nature,  subject to  significant
risks,  particularly  in  volatile or illiquid  markets,  including  the risk of
trading  losses,   losses  resulting  from  the  ownership  or  underwriting  of
securities,  counterparty failure to meet commitments,  customer fraud, employee
fraud,  issuer fraud,  errors and  misconduct,  failures in connection  with the
processing of securities transactions and litigation.

         The  Company's  principal  business  activity,   retail   broker-dealer
operations,  as well as its investment  banking,  institutional  sales and other
services,  are highly competitive and subject to various risks, volatile trading
markets  and  fluctuations  in the  volume of market  activity.  The  securities
business is directly affected by many factors,  including economic and political
conditions,  broad trends in business and finance,  legislation  and  regulation
affecting the national and  international  business and  financial  communities,
currency  values,  inflation,  market  conditions,  the availability and cost of
short-term or long-term  funding and capital,  the credit  capacity or perceived
creditworthiness of the securities industry in the marketplace and the level and
volatility of interest  rates.  These and other factors can  contribute to lower
price levels for securities and illiquid markets.

         Lower price levels of securities  may result in (i) reduced  volumes of
securities,  options and futures  transactions,  with a consequent  reduction in
commission  revenues,  and (ii)  losses  from  declines  in the market  value of
securities held in trading, investment and underwriting positions. In periods of
low volume,  levels of  profitability  are further  adversely  affected  because
certain expenses remain relatively fixed. Sudden sharp declines in market values
of  securities  and the failure of issuers and  counterparties  to perform their
obligations  can result in illiquid  markets  which,  in turn, may result in the
Company having difficulty selling  securities.  Such negative market conditions,
if prolonged,  may also lower the Company's revenues from investment banking and
other activities.

         As a  result  of  the  varied  risks  associated  with  the  securities
business,  which are beyond the Company's control,  the Company's commission and
other  revenues could be adversely  affected.  A reduction in revenues or a loss
resulting from the underwriting or ownership of securities could have a material
adverse effect on the Company's  results of operations and financial  condition.
In addition,  as a result of such risks,  the  Company's  revenues and operating
results may be subject to significant  fluctuations  from quarter to quarter and
from year to year.  See  "Management's  Discussion  and  Analysis  of  Financial
Condition and Results of Operations--Business Environment."

COMPETITION

         Siebert encounters  significant  competition from  full-commission  and
discount  brokerage firms, as well as from financial  institutions,  mutual fund
sponsors  and other  organizations  many of which are  


                                       9
<PAGE>


significantly   larger  and  better  capitalized  than  Siebert.  The  Company's
municipal bond  underwriting  business also encounters  significant  competition
from firms  engaged in the municipal  finance  business.  The general  financial
success of the securities  industry over the past several years has strengthened
existing  competitors.  Siebert  believes  that such  success  will  continue to
attract additional competitors such as banks, insurance companies,  providers of
online  financial  and  information  services,  and others as they expand  their
product lines.  Many of these  competitors are larger,  more  diversified,  have
greater  capital  resources,  and offer a wider range of services and  financial
products  than  Siebert.  Siebert  competes  with a wide  variety  of vendors of
financial  services for the same  customers.  See  "Management's  Discussion and
Analysis   of   Financial   Condition   and   Results  of   Operations--Business
Environment."

         During  1996 and  1997 and the  first  half of  1998,  competition  has
continued to intensify both among all classes of brokerage  firms and within the
discount  brokerage  business  as well as from new firms not  previously  in the
discount  business  announcing  plans to become  significantly  involved.  Other
firms, traditionally discount execution firms, have announced their intention to
broaden their offerings to include advice and investment management. Since 1994,
some firms have offered low flat rate  execution fees that are difficult for any
conventional  discount firm to meet. Continued  competition from ultra low cost,
flat fee brokers and broader service offerings from other discount brokers could
also  limit the  Company's  growth or even  lead to a decline  in the  Company's
customer  base  which  would   adversely   effect  its  results  of  operations.
Industry-wide  changes in trading  practices  are  expected to cause  continuing
pressure  on fees earned by  discount  brokers for the sale of order flow.  Some
such firms are offering  their  services over the facilities of the internet and
have  devoted  more  resources  to and have more  elaborate  web sites  than the
Company.  See "Use of Proceeds." Many of the flat fee brokers,  however,  impose
charges for services  such as mailing,  transfers and handling  exchanges  which
Siebert  does not and also direct  their  execution  to captive  market  makers.
Increased competition, broader service offerings or the prevalence of a flat fee
environment  could  also  limit  Siebert's  growth or even lead to a decline  in
Siebert's  customer base which would adversely affect its results of operations.
See "Business--Competition."

INTERNET DEVELOPMENT

         Although   the  Company  has  been   offering   internet   trading  for
approximately one year, it has had only limited experience in this area relative
to some other  companies in its industry.  The Company's  ability to develop its
internet  business and enhance its  business  through the internet may depend on
its ability to attract and retain management personnel with internet experience.
There is no assurance that the Company will be able to attract,  hire and retain
qualified personnel. See "Use of Proceeds."

         To the extent that the net proceeds  from the sale of the shares of the
Company's Common Stock offered hereby is used to develop the Company's  internet
retail brokerage  business,  much of such  expenditures will be expensed as made
and the  revenues,  if any,  generated  therefrom  are likely to be  realized in
subsequent accounting periods which may initially have a material adverse effect
on the Company's results of operations. See "Use of Proceeds."


                                       10
<PAGE>


DEPENDENCE ON KEY MANAGEMENT

         The success of the Company is  principally  dependent  on its  founder,
Muriel F. Siebert, Chair and President.  The loss of the services of Ms. Siebert
would  adversely  affect  the  Company.  See  "Management."  The  success of the
Company's  municipal bond underwriting  business is dependent on the services of
two of its  principals,  Napoleon  Brandford III and Suzanne Shank,  the loss of
whose services would adversely affect the Company.

CAPITALIZATION OF SIEBERT, BRANDFORD, SHANK & CO., L.L.C.

         The Company owns 49% of Siebert,  Brandford, Shank & Co., L.L.C., a tax
exempt  underwriting  business.  Two  individuals,  Napoleon  Brandford  III and
Suzanne Shank, own the remaining 51%. Siebert, Brandford, Shank & Co., L.L.C. is
currently in the process of borrowing  additional capital to enhance its ability
to participate in municipal bond underwritings and its ability to sell its bonds
to its  customers.  If such capital is not borrowed or  otherwise  raised,  this
would have a material negative impact on such  participation and such ability to
sell its bonds to customers.  Management  believes that it will be successful in
raising such capital. See "Business--Capital Markets Division."

RISKS ASSOCIATED WITH MINORITY AND WOMEN-OWNED BUSINESS PROGRAMS

         Minority and Women-owned  business programs generally operate under the
authority of state and local governments or their related  agencies.  Changes in
laws or policies of such  governments  or their  agencies  with  respect to such
programs may adversely affect the Company's  participation in municipal bond and
equity  underwritings as well as the Company's execution of institutional equity
transactions.  Management believes that, irrespective of the legal requirements,
as long as there is a  "sensitivity  to  diversity  and  competitive  equality,"
opportunities   will  be  available  for  qualified   minority  and  women-owned
businesses,  especially  in  those  locales  that  have a  significant  minority
population.

PRINCIPAL SHAREHOLDER

         Upon completion of the Offering and if the 1,100,000 shares are sold to
the public, Ms. Siebert will own approximately 92% of the Company's  outstanding
Common  Stock.  Ms.  Siebert  will have the power to elect the  entire  Board of
Directors and, except as otherwise provided by law or the Company's  Certificate
of Incorporation, to approve any action requiring shareholder approval without a
shareholders' meeting. See "Management" and "Principal Shareholders."

PRINCIPAL TRANSACTIONS

         The  Company's  Capital  Markets  division   underwriting  and  trading
activities involve the purchase,  sale or short sale of securities as principal.
These  activities  involve  the risks of changes  in the  market  prices of such
securities  and of decreases in the liquidity of the securities  markets,  which
could  limit  the  Company's  ability  to  resell  securities  purchased  or  to
repurchase  securities sold short.  In addition,  these  activities  subject the
Company's capital to significant risks that  counterparties will fail to perform
their obligations.


                                       11
<PAGE>


         From time to time, the Company  establishes  short positions during the
course of its trading activities. It is a characteristic of short positions that
any loss sustained on closing out the position may exceed the liability  related
thereto as shown on the Company's financial statements.

RISKS ASSOCIATED WITH FEDERAL AND STATE REGULATION

         The Company's  business is, and the securities  industry is, subject to
extensive  regulation in the United States, at both the Federal and state level.
As a matter of public policy,  regulatory  bodies are charged with  safeguarding
the integrity of the securities and other financial  markets and with protecting
the  interests  of  customers  participating  in  those  markets  and  not  with
protecting   the   interests  of  the  Company's   shareholders.   In  addition,
self-regulatory  organizations and other regulatory bodies in the United States,
such as the  SEC,  the New  York  Stock  Exchange  (the  "NYSE"),  the  National
Association  of  Securities  Dealers,   Inc.  (the  "NASD")  and  the  Municipal
Securities  Rulemaking Board (the "MSRB"),  require strict compliance with their
rules and  regulations.  Failure  to  comply  with any of these  laws,  rules or
regulations,  some of which are subject to the uncertainties of  interpretation,
could result in a variety of adverse  consequences  including  civil  penalties,
fines, suspension or expulsion,  which could have a material adverse effect upon
the Company.

         The  laws  and  regulations,  as  well  as  governmental  policies  and
accounting  principles,  governing the financial services and banking industries
have changed  significantly over recent years and are expected to continue to do
so. During the last several years  Congress has  considered  numerous  proposals
that would  significantly alter the structure and regulation of such industries.
The  Company  cannot  predict  which  changes  in  laws  or  regulations,  or in
governmental  policies  and  accounting  principles,  will be adopted,  but such
changes,  if adopted,  could  materially  and adversely  affect the business and
operations of the Company. See "Business--Regulation."

NET CAPITAL REQUIREMENTS; HOLDING COMPANY STRUCTURE

         The  SEC,  the  NYSE  and  various  other  securities  and  commodities
exchanges  and other  regulatory  bodies in the  United  States  have rules with
respect to net capital  requirements which affect the Company.  These rules have
the effect of requiring that at least a substantial portion of a broker-dealer's
assets be kept in cash or highly  liquid  investments.  Compliance  with the net
capital  requirements  by  the  Company  could  limit  operations  that  require
intensive use of capital,  such as  underwriting  or trading  activities.  These
rules could also  restrict  the ability of the Company to withdraw  capital from
Siebert, even in circumstances where Siebert has more than the minimum amount of
required  capital,  which,  in turn,  could  limit the ability of the Company to
implement its strategies. In addition, a change in such rules, or the imposition
of new rules, affecting the scope,  coverage,  calculation or amount of such net
capital  requirements,  or a significant  operating loss or any unusually  large
charge  against  net  capital,   could  have  similar   adverse   effects.   See
"Business--Net Capital Requirements."

SIGNIFICANT INCREASE IN OVERHEAD


         During 1996 and 1997,  Siebert opened retail discount brokerage offices
in Morristown, New Jersey and Palm Beach and Surfside (Bal Harbour), Florida and
relocated its office in Los Angeles. In October 1996, Siebert formed the Siebert
Brandford Shank division of Siebert to add to the former activities of Siebert's
tax exempt  underwriting  department.  The Siebert  Brandford Shank division has
opened offices


                                       12
<PAGE>


in San Francisco and Seattle and has opened or assumed the leases for additional
offices in San Francisco,  Seattle,  Houston,  Chicago, Detroit, Los Angeles and
Dallas.  As a result of the new office expenses and the additional  compensation
expenses,  Siebert's overhead expense has increased significantly.  There can be
no assurance that Siebert will generate  sufficient  additional revenue to cover
such expense which could have a material  adverse  effect upon the Company.  The
Company  intends to build up and promote  its  internet  trading  service and to
expend approximately $__________ principally on advertising and promotion of the
internet  service,  development  of such  service and  salaries  for  additional
personnel for such service.

LIQUIDITY

         Until November 1996, there was no public market for the Common Stock or
any  other  securities  of the  Company.  In  addition,  as of  June  30,  1998,
approximately 1,006,000 shares, or approximately 3.7% of the shares outstanding,
were  currently  held by the public.  Although the Common Stock is traded in the
Nasdaq SmallCap  Market,  there can be no assurance that an active public market
will continue.

SHARES ELIGIBLE FOR FUTURE SALE

         There  will  be  approximately   22,096,000   shares  of  Common  Stock
outstanding immediately after completion of this Rights Offering,  20,434,000 of
which, owned or controlled by Muriel F. Siebert, will be "restricted securities"
under  the  Securities  Act,  and may only be sold  pursuant  to a  registration
statement  under  the  Securities  Act  or  an  applicable  exemption  from  the
registration  requirements of the Securities Act, including Rule 144 thereunder.
However,  Ms. Siebert has agreed not to sell any shares of Common Stock owned by
her  directly  for a period  of 60 days  from the  date of this  Prospectus.  In
addition, employees having options to purchase an aggregate of 169,480 shares of
Common Stock are currently vested and can be exercised and the underlying shares
of Common  Stock  sold.  A  significant  portion  of the shares not owned by Ms.
Siebert will be freely  tradeable in the public  markets.  Sale of a substantial
number of shares of Common Stock in the public market, whether by Ms. Siebert or
other shareholders of the Company,  could adversely affect the prevailing market
price of the Common Stock.

UNCERTAIN MARKET FOR RIGHTS; MARKET CONDITIONS; MARKET CONSIDERATIONS

         Because  the  Rights are new  securities,  the  trading  market for the
Rights may be volatile.  Moreover,  there can be no assurance  that a market for
the Rights will develop or as to the price at which the Rights will trade.

         The  Subscription  Price of the Rights has been determined by the Board
of Directors of the Company based upon an opinion of Advest, Inc., its financial
adviser,  and  represents  a discount to the market price of the Common Stock at
the  date  of  this  Prospectus.  However,  there  can  be no  assurance  that a
subscribing  Rights holder will be able to sell shares of Common Stock purchased
in the Rights  Offering  at a price  equal to or greater  than the  Subscription
Price.  When made,  the  election of a Rights  holder to exercise  Rights in the
Rights  Offering is irrevocable.  Moreover,  until  certificates  are delivered,
subscribing  Rights  holders may not be able to sell the Common  Stock that they
have  purchased  in the Rights  Offering.  Certificates  representing  shares of
Common Stock  purchased  pursuant to the Basic  Subscription  Privilege  will be
delivered to  subscribers  as soon as  practicable  after the  Expiration  Date.
Certificates  representing  shares of Common  Stock  purchased  pursuant  to the
Oversubscription   Privilege  


                                       13
<PAGE>


will be delivered to  subscribers  as soon as  practicable  after the Expiration
Date and after all prorations  have been  effected.  No interest will be paid to
Rights  holders on funds  delivered to the  Subscription  Agent  pursuant to the
exercise of Rights  pending  delivery of shares of Common  Stock  acquired  upon
exercise of Rights.

IMPACT OF RIGHTS OFFERING ON HOLDERS OF COMMON STOCK; DILUTION

         The Rights  entitle the  holders of shares of Common  Stock to purchase
shares  of Common  Stock at a price  below the  prevailing  market  price of the
Common Stock immediately  prior to the commencement of the Rights Offering.  Due
to the  waiver  by Ms.  Siebert  of the  receipt  of  Rights  to which she would
otherwise  be entitled,  holders of shares of Common  Stock who  exercise  their
Rights  through  the  Basic  Subscription  Privilege  and  the  Oversubscription
Privilege will increase their  proportionate  interest in their equity ownership
and voting  power of the Company on a  fully-diluted  basis.  Holders who do not
exercise their Rights will experience a decrease in their proportionate interest
in the  equity  ownership  of the  Company.  The  sale  of the  Rights  may  not
compensate a holder for all or any part of the  reduction in the market value of
such  shareholder's  shares of Common Stock,  if any,  resulting from the Rights
Offering.  Shareholders who do not exercise or sell their Rights will relinquish
any value inherent in the Rights.

         Assuming all of the Rights are exercised and based on 20,998,840 shares
of  Common  Stock   outstanding  on  July  ____,  1998,  the  Record  Date,  the
consummation  of the Rights  Offering  would  result (on a pro forma basis as of
such date) in an increase of approximately 1,100,000 shares of Common Stock.

IMPACT OF RIGHTS OFFERING ON HOLDERS OF OPTIONS & RESTRICTED STOCK

         The  Company  will not  distribute  Rights  to  holders  of  vested  or
non-vested  options  outstanding  on the Record Date  pursuant to the  Company's
Stock Option Plan.  Rather,  the Company will adjust the exercise  price of such
vested  options by a percentage  calculated  by dividing the number of shares of
Common Stock issued pursuant to the Rights Offering by the number of outstanding
shares of Common  Stock on the  Record  Date plus the number of shares of Common
Stock  issued  pursuant  to the Rights  Offering.  Holders of  restricted  stock
pursuant  to the  Company's  Restricted  Stock  Award Plan will be  entitled  to
receive Rights for each restricted share held as of the Record Date.

CONSTRUCTIVE DISTRIBUTIONS UNDER THE FEDERAL TAX CODE

         The  distribution  of Rights pursuant to the Rights Offering should not
result in a taxable  distribution of property for Federal income tax purposes to
the holders of shares of Common Stock.  However,  the provisions of the Internal
Revenue  Code and the Treasury  Regulations  issued  thereunder  relating to the
treatment  of  distributions  such as the  Rights  Offering  are not clear as to
certain aspects of the analysis  required to avoid such a taxable  distribution,
and the tax  consequences  of the Rights  Offering  also may be  affected by the
occurrence of future  events.  Accordingly,  counsel to the Company is unable to
render an  opinion  as to the  applicability  of such  provisions  to the Rights
Offering. See "THE RIGHTS  OFFERING--Certain  Federal Income Tax Consequences to
Holders--Constructive  Distributions  under Section 305 of the Code."

IMMEDIATE DILUTION

         Subscribing Rights holders will experience  dilution,  upon the sale of
such Common Stock,  in net tangible  book value of $_____ per share,  based on a
closing price, as of July _____, 1998, of $_______ per share.


                                       14
<PAGE>


FORWARD-LOOKING STATEMENTS

         This Prospectus contains forward-looking  statements within the meaning
of Section 27A of the Securities Act and Section 21E of the Exchange Act. Actual
results could differ from those projected in any forward-looking  statements for
the reasons detailed in the other sections of this "Investment  Considerations "
portion of, and elsewhere in, this Prospectus.


                                       15
<PAGE>


                                 USE OF PROCEEDS

         The net proceeds  available to the Company from the Rights Offering are
estimated to be $___________ if all the Rights are exercised and after deducting
expenses payable by the Company estimated to be approximately $235,000.

         The  Company  intends to use  approximately  $_____________  of the net
proceeds from the Rights  Offering to build up and promote its internet  trading
service.  Such net proceeds  will be expended  principally  on  advertising  and
promotion of the internet service,  development of such service and salaries for
additional  personnel for such  service.  Any proceeds not utilized to build and
promote  the  internet  trading  service  will be  used  for  general  corporate
purposes.

         Pending any specific application of the net proceeds,  the net proceeds
will be added to working  capital and  invested in  short-term  interest-bearing
obligations.


                                 DIVIDEND POLICY

         To date,  the Company has  established  a practice of paying  quarterly
cash  dividends to its  shareholders.  On December 22, 1997,  March 16, 1998 and
June 23, 1998, dividends of $.0225,  $.0225 and $.03 per share were declared for
all  shareholders of record as of December 30, 1997,  March 20, 1998 and July 9,
1998,  respectively.  Ms. Siebert,  as the majority  shareholder of the Company,
waived her right to receive the three cash dividends declared by the Company and
has  indicated  to the  Company  that she  intends to waive her right to receive
future cash dividends  declared through 1998, if any.  Shareholders who exercise
Rights will not be entitled to receive the June 23 dividend  with respect to the
shares of Common Stock represented by such Rights.

         Subject to statutory and regulatory  constraints,  prevailing financial
conditions and future earnings, the Company may pay cash dividends on its Common
Stock.  In considering  whether to pay such  dividends,  the Company's  Board of
Directors will review the earnings of the Company, its capital requirements, its
economic  forecasts and such other factors as are deemed relevant.  Some portion
of the Company's  earnings will be retained to provide capital for the operation
and expansion of its business.


                                       16
<PAGE>


                           PRICE RANGE OF COMMON STOCK

         The Common Stock commenced  trading in the Nasdaq SmallCap Market under
the symbol  "SIEB" on November  12,  1996.  The high and low sales prices of the
Common  Stock  reported  by the Nasdaq  SmallCap  Market  during  the  following
periods, were:


                                                              High         Low
                                                              ----         ---

      Period from November 12, 1996 to December 31, 1996     $  3.00     $  2.25

      First Quarter - 1997  ..............................   $  3.09     $  2.31

      Second Quarter - 1997  .............................   $  2.38     $  2.31

      Third Quarter - 1997  ..............................   $  2.31     $  1.31

      Fourth Quarter - 1997  .............................   $  2.25     $  1.88

      First Quarter - 1998  ..............................   $  9.00     $  2.42

      Second Quarter - 1998  .............................   $ 19.00     $  7.38

         The closing price of the Common Stock on the Nasdaq  SmallCap Market on
July ____, 1998 was $____________ per share.

         As of July ______, 1998, there were approximately 200 holders of record
and approximately 1,500 additional beneficial holders of the Common Stock.

         The  Company  currently  meets the  criteria  for listing of its Common
Stock on the  American  Stock  Exchange  ("AMEX")  and may meet the criteria for
listing  of  its   Common   Stock  on  the  Nasdaq   National   Market   System.
Notwithstanding its meeting the applicable  criteria,  there can be no assurance
that the Company will, in fact,  either apply for listing or be listed on either
the Nasdaq National Market System or AMEX.


                                       17
<PAGE>


                                 CAPITALIZATION

         The  following  table sets forth the  capitalization  of the Company at
March  31,  1998 as  retroactively  adjusted  for the 4 for 1 stock  split  that
occurred on April 7, 1998,  and as adjusted to reflect the net proceeds from the
sale of the  1,100,000  shares of  Common  Stock  offered  by the  Company  at a
Subscription Price of $______. See "Use of Proceeds."


                                                     March 31, 1998
                                                  ---------------------
                                                   Actual   As Adjusted
                                                  --------  -----------
                                                      (unaudited)
                                                     (In thousands)
Subordinated debt to shareholder                  $  3,000    $ 3,000
                                                  --------    -------
Common Stock, par value $.01, 49,000,000               210        221
shares authorized, 20,993,640 shares issued and
outstanding at March 31, 1998 and 22,093,640
shares issued and outstanding, as adjusted             
Additional paid-in capital                           6,609
Retained earnings                                    3,664      3,664
                                                  --------    -------
Total shareholders' equity                          10,483
                                                  --------    -------
Total capitalization                              $ 13,483    $
                                                  ========    =======

                                       18
<PAGE>

                             SELECTED FINANCIAL DATA

          The selected consolidated financial data set forth below for the three
months  ended March 31, 1998 and 1997 and for each of the years in the five year
period ended  December 31, 1997 has been  derived from the  Company's  unaudited
interim and audited annual financial statements. Such information should be read
in  conjunction  with,  and is  qualified  in its  entirety  by,  the  financial
statements and notes thereto appearing elsewhere in this Prospectus.

<TABLE>
<CAPTION>
                                                          Three Months Ended March 31,    Year Ended December 31,
                                                          ---------------------------   -------------------------
                                                             1998            1997           1997         1996      
                                                          ----------      -----------   -----------   -----------  
<S>                                                       <C>             <C>           <C>           <C>          
Income statement data:
   Revenues:
      Commissions and fees ...........................    $4,595,905      $ 4,744,439   $18,879,674   $20,105,127  
      Investment banking .............................     1,492,555          287,049     4,487,594     2,532,795  
      Trading profits ................................       339,064          511,254     1,795,104       868,823  
      Interest and dividends .........................       163,408          136,502       704,911       656,434  
                                                          ----------      -----------   -----------   -----------  
                                                           6,590,932        5,679,244    25,867,283    24,163,179  
                                                          ----------      -----------   -----------   -----------  
   Expenses:
      Employee compensation and benefits (1) .........     2,348,562        1,821,896     8,208,006     9,753,847  
      Clearing fees, including floor brokerage........     1,064,941        1,132,850     4,675,368     4,585,398  
      Advertising and promotion ......................       449,669          901,086     2,751,755     3,265,692  
      Communications .................................       409,256          432,162     1,446,817     1,359,325  
      Occupancy ......................................       196,011          162,755       648,763       403,534  
      Interest .......................................       100,051           92,075       418,405       290,465  
      Other general and administrative ...............       781,524          705,937     3,043,068     2,339,483  
                                                          ----------      -----------   -----------   -----------  
                                                           5,350,014        5,248,761    21,192,182    21,997,744  
                                                          ----------      -----------   -----------   -----------  
Income before provision for income taxes .............     1,240,918          430,483     4,675,101     2,165,435
Provision for income taxes............................       436,000          182,000     2,057,000       201,000
                                                          ----------      -----------   -----------   -----------
Net income - historical...............................    $  804,918      $   248,483   $ 2,618,101     1,964,435  
                                                          ==========      ===========   ===========
Pro forma provision for income taxes (2)..............                                                    752,000  
                                                                                                      -----------  
Net income - pro forma................................                                                  1,212,435  
                                                                                                                   
Supplementary pro forma adjustment:
       Effect of officer's salary reduction as though
       1997 salary had been in effect in 1996                                                           2,975,000
       Related income taxes...........................                                                 (1,309,000)
                                                                                                      -----------
Supplementary pro forma net income....................                                                $ 2,878,435
                                                                                                      ===========
Net income per share of common stock (basic and diluted):
       Historical.....................................    $      .04      $       .01   $       .12
       Pro forma......................................                                                $       .06  
       Supplemental pro forma.........................                                                $       .14
Weighted average shares deemed outstanding (basic) ...    20,992,018       20,945,940    20,949,484    20,943,588  
Weighted average shares deemed outstanding (diluted) .    21,608,615       20,945,940    20,949,484    20,943,588  

Statement of financial condition data (at period-end):
   Total assets ......................................   $19,999,345      $16,307,198   $17,881,589   $14,372,708  
   Total liabilities excluding subordinated ..........     6,516,359        5,986,091     5,209,032     4,271,143  
   borrowings
   Subordinated borrowings to majority shareholder ...     3,000,000        3,000,000     3,000,000     3,000,000  
   Shareholders' equity ..............................    10,482,986        7,321,107     9,672,557     7,101,565  
</TABLE>
<PAGE>

<TABLE>
<CAPTION>
                                                                 Year Ended December 31,
                                                          ---------------------------------------
                                                             1995          1994           1993
                                                          -----------   -----------   -----------
<S>                                                       <C>           <C>           <C>        
Income statement data:
   Revenues:
      Commissions and fees ...........................    $15,645,334   $12,128,797   $14,349,051
      Investment banking .............................      1,396,967     1,536,030     2,462,309
      Trading profits ................................      2,608,078     3,215,288     3,133,722
      Interest and dividends .........................      1,389,612       462,618       261,198
                                                          -----------   -----------   -----------
                                                           21,039,991    17,342,733    20,206,280
                                                          -----------   -----------   -----------
   Expenses:
      Employee compensation and benefits (1) .........      8,586,116     6,132,899     8,999,567
      Clearing fees, including floor brokerage........      4,249,050     3,967,558     4,473,740
      Advertising and promotion ......................      2,485,426     2,299,030     2,171,858
      Communications .................................      1,119,189     1,001,957       896,986
      Occupancy ......................................        326,089       323,123       323,235
      Interest .......................................        568,326       602,759       323,876
      Other general and administrative ...............      2,461,122     2,458,237     1,932,143
                                                          -----------   -----------   -----------
                                                           19,795,318    16,785,563    19,121,405
                                                          -----------   -----------   -----------
Income before provision for income taxes .............   
Provision for income taxes............................   
                                                         
Net income - historical...............................      1,244,673       557,170     1,084,875
                                                         
Pro forma provision for income taxes (2)..............        548,000       245,000       477,000
                                                          -----------   -----------   -----------
Net income - pro forma................................    $   696,673   $   312,170   $   607,875
                                                          ===========   ===========   ===========
Supplementary pro forma adjustment:
       Effect of officer's salary reduction as though
       1997 salary had been in effect in 1996            
       Related income taxes...........................   
                                                         
Supplementary pro forma net income....................   
                                                         
Net income per share of common stock (basic and diluted):
       Historical.....................................   
       Pro forma......................................    $       .03   $       .01   $       .03
       Supplemental pro forma.........................   
Weighted average shares deemed outstanding (basic) ...     20,943,588    20,943,588    20,943,588
Weighted average shares deemed outstanding (diluted) .     20,943,588    20,943,588    20,943,588

Statement of financial condition data (at period-end):
   Total assets ......................................    $16,291,195   $ 9,372,230   $12,161,104
   Total liabilities excluding subordinated ..........      9,154,065     3,479,773     6,825,817
   borrowings
   Subordinated borrowings to majority shareholder ...      2,000,000     2,000,000     2,000,000
   Shareholders' equity ..............................      5,137,130     3,892,457     3,335,287
</TABLE>

- ----------------------
(1)   Employee   compensation  and  benefits  include  $2,975,000,   $2,975,000,
      $1,215,000  and  $3,958,000  for 1996  through  1993,  respectively,  of S
      corporation  compensation  of Muriel Siebert in excess of the amounts that
      would have been paid had her 1997  compensation  arrangement  of  $150,000
      been in effect.
(2)   The pro forma  provision  for income taxes  represents  income taxes which
      would have been provided had Siebert operated as a C Corporation.

                                       19
<PAGE>


                     MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                  FINANCIAL CONDITION AND RESULTS OF OPERATIONS

         This  discussion  should  be read in  conjunction  with  the  Company's
unaudited quarterly and audited Annual Consolidated Financial Statements and the
Notes thereto contained elsewhere in this Prospectus.

         Statements  in this  "Management's  Discussion  and Analysis or Plan of
Operation" and elsewhere in this document as well as oral statements that may be
made by the Company or by officers, directors or employees of the Company acting
on the  Company's  behalf that are not  statements of historical or current fact
constitute  "forward  looking  statements"  within the  meaning  of the  Private
Securities  Litigation  Reform  Act of  1995.  Such  forward-looking  statements
involve risks and  uncertainties  and known and unknown factors that could cause
the actual results of the Company to be materially different from the historical
results or from any future results  expressed or implied by such forward looking
statements,  including,  without  limitation:  changes in general  economic  and
market conditions,  fluctuations in volume and prices of securities, changes and
prospects for changes in interest  rates and demand for brokerage and investment
banking  services,  increases  in  competition  within and without the  discount
brokerage business through broader services offerings or otherwise,  competition
from  electronic   discount   brokerage  firms  offering  greater  discounts  on
commissions than the Company,  prevalence of a flat fee environment,  decline in
participation  in equity or municipal  finance  underwritings,  decreased ticket
volume  in the  discount  brokerage  division,  limited  trading  opportunities,
increases  in  expenses   and  changes  in  net  capital  or  other   regulatory
requirements.

BUSINESS ENVIRONMENT

         Market  conditions  during the first three  months of 1998 and the 1997
fiscal year reflected a continuation  of the 1996 bull market  characterized  by
record volume and record high market levels.  At the same time,  competition has
continued to intensify both among all classes of brokerage  firms and within the
discount  brokerage  business  as well as from new firms not  previously  in the
discount  brokerage  business.  Electronic trading continues to grow as a retail
discount  market  segment  with some firms  offering  very low flat rate trading
execution  fees that are difficult for any  conventional  discount firm to meet.
Many of the flat fee  brokers,  however,  impose  charges for  services  such as
mailing,  transfers and handling  exchanges  which the Company does not and also
direct their  executions to captive market makers.  Continued  competition  from
ultra low cost,  flat fee  brokers  and  broader  service  offerings  from other
discount brokers could also limit the Company's growth or even lead to a decline
in the  Company's  customer  base which  would  adversely  affect its results of
operations.  Industry-wide  changes in trading  practices  are expected to cause
continuing  pressure on fees  earned by  discount  brokers for the sale of order
flow.

         The  Company,  like other  securities  firms,  is directly  affected by
general  economic and market  conditions  including  fluctuations  in volume and
prices of  securities,  changes and prospects for changes in interest  rates and
demand for brokerage and investment  banking  services,  all of which can affect
the Company's  relative  profitability.  In periods of reduced market  activity,
profitability  is likely to be  adversely  affected  because  certain  expenses,
including  salaries  and related  costs,  portions of  communications  costs and
occupancy expenses, remain relatively fixed.
Accordingly,  earnings for any period should not be considered representative of
any other period.

         Siebert's  clearing  broker has represented  that its computer  systems
will be year 2000 operable and fully tested by December 31, 1998.  The Company's
own systems are presently being modified or replaced.  The Company  believes its
cost for meeting this problem will not be material.


                                       20
<PAGE>


CURRENT DEVELOPMENTS

         During  the  first  three  months of 1998,  the  Company,  through  its
Siebert, Brandford, Shank division, acted as either senior manager or co-manager
for a total of over $6.1 billion of municipal bond offerings.  In addition,  the
Company was  appointed as senior  manager for several  large  planned  offerings
including Detroit Metro Wayne County Airport ($1 billion). There is no assurance
that such offerings will occur as planned.

RESULTS OF OPERATIONS

THREE MONTHS ENDED MARCH 31, 1998 COMPARED TO THREE MONTHS ENDED MARCH 31, 1997

         Total revenues for the first three months of 1998 were $6.6 million, an
increase of $912,000 or 16% over the same period in 1997. Investment banking and
interest and dividend revenues increased as compared to the prior year, however,
commission and fee income and trading profits decreased.

         Commission  and fee income  decreased  $149,000 or 3.1% to $4.6 million
due to lower  commissions  earned per trade resulting from the increase of lower
priced electronic trading,  price reductions on other related services caused by
increased  competition  from ultra low cost, flat fee brokers and a reduction of
order flow fees.

         Investment  banking  revenues  increased  $1.2  million or 420% to $1.5
million primarily due to the increased tax exempt  underwriting  activity by the
Siebert, Brandford, Shank division in 1998. This division had minimal operations
for the first three months of 1997, since it only began operations in late 1996.

         Trading profits decreased  $172,000 or 34% to $339,000 primarily due to
reduced  income  opportunities  in  trading  of listed  bond  funds,  the firm's
principal trading activity.

         Interest and dividends  increased $27,000 or 20% to $163,000  primarily
due to trading strategies which generated higher dividend income.

         Total expenses for the first three months of 1998 were $5.4 million, an
increase of $101,000 or 1.9% over the same period in 1997. Employee compensation
and benefits,  occupancy,  interest and other general and  administrative  costs
increased and all other expenses decreased.

         Employee  compensation  and benefit costs increased  $527,000 or 29% to
$2.3 million primarily due to commissions paid to the Siebert,  Brandford, Shank
division's  sales  personnel  resulting from  increased tax exempt  underwriting
activity.

         Clearing and floor  brokerage  fees  decreased  $68,000 or 6.0% to $1.1
million.  Such  costs  decreased  primarily  due to a one time  rebate  from the
clearing broker.

         Advertising and promotion expense decreased $451,000 or 50% to $450,000
due to decreased branch and service promotion.

         Communications  expense decreased $23,000 or 5.3% to $409,000 primarily
due to telephone contract price reductions.

         Occupancy costs increased $33,000 or 20% to $196,000 principally due to
a lease extension option cancellation fee paid during 1998.

         Interest expense increased $8,000 or 8.7% to $100,000  primarily due to
greater use of margin  borrowings  and short  positions in  proprietary  trading
activity.


                                       21
<PAGE>


         Other general and  administrative  expenses increased $76,000 or 11% to
$781,000 primarily due to increased business development expenses related to the
municipal investment banking staff.

         Provision  for income  taxes  increased  $254,000  or 140% to  $436,000
primarily  due to an increase in net income  before tax in the first  quarter of
1998 of $810,000 or 188% to $1.2 million over the same period in 1997, partially
offset by a refund of local taxes.

YEAR ENDED DECEMBER 31, 1997 COMPARED TO YEAR ENDED DECEMBER 31, 1996

         Total revenues for 1997 were $25.9 million, an increase of $1.7 million
or 7.1% over  1996.  Investment  banking  revenues,  trading  and  interest  and
dividend revenues increased as compared to the prior year,  however,  commission
and fee income decreased.

         Commission  and fee  income  decreased  $1.2  million  or 6.1% to $18.9
million due to lower commissions earned per trade resulting from the increase of
lower priced  electronic  trading,  price  reductions on other related  services
caused by  increased  competition  from  ultra low cost flat fee  brokers  and a
reduction of order flow fees.

         Trading profits increased $926,000 or 107% to $1,795,000  primarily due
to  increased  activity in  secondary  municipal  bond  trading by the  Siebert,
Brandford,  Shank division and improved  trading  opportunities in the principal
listed bond funds trading activity.

         Interest and dividends  increased $48,000 or 7.4% to $705,000 primarily
due to trading strategies which generated greater dividend income.

         Investment  banking  revenues  increased  $2.0  million  or 77% to $4.5
million primarily due to a whole year of tax exempt underwriting activity by the
Siebert,  Brandford,  Shank  division in 1997.  This division  operated for only
three months of the year in 1996.

         Total expenses for 1997 were $21.2  million,  a decrease of $806,000 or
3.7% over 1996.  Both employee  compensation  and benefits and  advertising  and
promotion decreased. All other categories of costs increased.

         Employee  compensation  and benefit costs decreased $1.5 million or 16%
to $8.2 million primarily due to Muriel Siebert's compensation reduction, offset
by a full  year's  worth  of  compensation  for the  Siebert,  Brandford,  Shank
division's  principals,  municipal investment banking staff and commission based
municipal trading personnel.

         Clearing and brokerage fees increased  $90,000 or 2.0% to $4.7 million.
Such costs increased due to a higher volume of tickets.

         Advertising and promotion expense  decreased  $514,000 or 15.7% to $2.8
million due to decreased branch and service promotion; 1996 included several one
time expenses related to branch expansion and on-line trading.

         Communications expense increased $87,000 or 6.4% to $1.4 million as the
client base and volume increased and more services were offered directly on-line
and from  activities of the  investment  banking  staff.  These  increases  were
partially offset by telephone contract price reductions.

         Occupancy costs increased  $245,000 or 61% to $649,000  principally due
to a full  year's  worth of rent in 1997 for new retail and  investment  banking
branch offices opened during 1996.

         Interest expense increased $128,000 or 44% to $418,000 primarily due to
greater use of margin  


                                       22
<PAGE>


borrowings and short positions in proprietary trading activity.

         Other general and administrative  expenses increased $704,000 or 30% to
$3.0 million primarily due to travel and  entertainment  expenses related to the
new  municipal  investment  banking  staff  and a range of  miscellaneous  costs
associated with increased volume.

         Current and pro forma provision for income taxes increased $1.1 million
or 116% to $2.1 million while net income for 1997 was $2.6 million,  an increase
of $1.4 million or 116% over 1996, both  proportional  to a similar  increase in
pre-tax income.

YEAR ENDED DECEMBER 31, 1996 COMPARED TO YEAR ENDED DECEMBER 31, 1995

         Total revenues for 1996 were $24.2 million, an increase of $3.1 million
or 15% over 1995.  Commission  and fee income and  investment  banking  revenues
increased and trading and interest and dividend revenues declined.

         Commission  and fee  income  increased  $4.5  million  or 29% to  $20.1
million due to the continued bull market and increased  spending for advertising
and promotion to attract additional clients.  In addition,  under a new clearing
agreement  which was  phased in  during  the  second  quarter  of 1995,  Siebert
received additional  commission income on client margin and free credit balances
and  investments  in certain  mutual and money  market  funds and the amounts of
related customer balances and investments increased substantially.

         Trading  profits  declined  $1.7  million or 67% to  $869,000  due to a
continuing lack of liquidity and substantially  reduced volatility in markets in
which  the firm  trades,  thus  limiting  trading  and  arbitrage  opportunities
compared to the prior year.

         Interest  and  dividends  decreased  $733,000 or 53% to $656,000 due to
decreases in long trading  positions and in trading  strategies  which generated
greater dividend income in 1995 over the corresponding period in 1996.

         Investment  banking  revenues  increased  $1.1  million  or 81% to $2.5
million  due  to  increased   participation   in  both  equity  and  tax  exempt
underwritings  over  the  prior  year  period.   This  resulted  from  providing
additional  resources to the  development  of both types of business  and,  from
October  1,  1996,  the  addition  of  over  20  municipal   investment  banking
professionals  to form the Siebert,  Brandford,  Shank  division  engaged in tax
exempt underwriting.

         Total costs and  expenses for 1996 were $22.0  million,  an increase of
$2.2 million or 11% over 1995. All categories of costs increased except interest
expense and other general and administrative expenses.

         Employee  compensation  and benefit costs increased $1.2 million or 14%
to $9.8  million  due to  provisions  for bonus  payments  and to  increases  in
staffing  to cover  the  trading  and  service  needs of the  retail  commission
business,  and, in the fourth  quarter,  the tax exempt  underwriting  business.
Management,  staff and incentive bonuses increased  $350,000  reflecting volume,
improved performance and firm profitability. The balance of the increase relates
primarily to an increase in average head count of 73 for 1995 to 95 for 1996, an
increase of 32%.  The staff  increase is  primarily  related to the  increase in
retail  commission  business  and, in the fourth  quarter,  the  addition of the
municipal investment banking professionals.

         Clearing and brokerage fees increased $336,000 or 7.9% to $4.6 million.
Such costs increased 


                                       23
<PAGE>


substantially  less than  commission  volume due to the effect of a new clearing
cost structure that became effective in the second quarter of 1995.

         Advertising  and promotion  expense  increased  $780,000 or 31% to $3.3
million due to increased branch and service promotion (for example,  the opening
of the Naples  office in early 1996 and the Surfside  and Palm Beach  offices in
late 1996 and the  introduction  of new products  such as "Siebert  OnLine") and
increased advertising and promotion to differentiate Siebert from other firms in
an increasingly competitive environment.

         Communications expense increased $240,000 or 22% to $1.4 million as the
client  base and  volume  increased  and more  services  were  offered  directly
on-line.

         Occupancy costs increased $77,000 or 24% to $403,000 principally due to
opening a new branch in Naples, Florida in December 1995, pre-opening and rental
costs of three new retail  branches in late 1996, and the new location costs for
the Siebert, Brandford, Shank division for the fourth quarter of 1996.

         Interest expense declined $278,000 or 49% to $291,000  primarily due to
the  decreased  use of  equity  trading  strategies  that  involve  large  short
positions.  Dividend  charges  against  short  positions are included as part of
interest expense.

         Other general and  administrative  expenses decreased $122,000 or 5% to
$2.3 million due principally to reduced legal and consulting fees in the current
year.  Included in general and  administrative  costs for 1996 are approximately
$210,000 in legal,  accounting  and printing  costs related to the JMI merger in
November 1996.

         Siebert's  current and pro forma  provision for income taxes  increased
$405,000  or 74% to  $953,000  while  pro  forma  net  income  for 1996 was $1.2
million,  an  increase  of $516,000  or 74% over 1995,  both  proportional  to a
similar increase in pre-tax income.

YEAR ENDED DECEMBER 31, 1995 COMPARED TO YEAR ENDED DECEMBER 31, 1994

         Total revenues for 1995 were $21.0 million, an increase of $3.7 million
or 21% over 1994.  Commission and fee income and interest and dividend  revenues
increased and trading and investment banking revenues declined.

         Commission  and fee  income  increased  $3.5  million  or 29% to  $15.6
million due to the continued bull market and increased  spending for advertising
to attract additional clients.

         Trading profits declined  $607,000 or 19% to $2.6 million due to a lack
of liquidity and substantially  reduced  volatility in the firm's markets during
the  second  half  of  the  year  thus   limiting  the  trading  and   arbitrage
opportunities present in the first half of the year and in the prior period.

         Interest and dividends  increased  $927,000 or 200% to $1.4 million due
to increases in long trading positions and in trading strategies which generated
greater dividend income.

         Investment  banking revenues decreased $139,000 or 9.1% to $1.4 million
due to reduced  underwriting  volume generally in municipal  markets and a shift
from negotiated  underwriting  transactions to  competitively  bid  transactions
which are relatively less profitable for participants.

         Total costs and  expenses for 1995 were $19.8  million,  an increase of
$3.0 million or 18% over 1994. All categories of costs increased except interest
expense.


                                       24
<PAGE>


         Employee  compensation  and benefit costs increased $2.5 million or 40%
to $8.6 million due to an increase in  Subchapter-S  compensation to Ms. Siebert
of $1.76 million,  an increase in contractual  incentive  bonus  compensation of
$355,000 and an increase in the bonus  provision for other staff and  executives
of $365,000.

         Clearing and brokerage fees increased $282,000 or 7.1% to $4.2 million.
Such costs increased substantially less than commission volume due to the effect
of a new clearing cost structure that became  effective in the second quarter of
1995.

         Advertising and promotion  expense  increased  $186,000 or 8.1% to $2.5
million primarily in increased  advertising to differentiate  Siebert from other
firms in an increasingly competitive environment.

         Communications expense increased $117,000 or 12% to $1.1 million due to
increased  market volume,  increased use of "800" number service  resulting from
national  television  advertising  and increased  use of Siebert's  market phone
service for orders as well as customer inquiries.  Also as a result of increased
volume, the cost of quote services increased $58,000 or 14%.

         Occupancy  costs  increased  $3,000 or 0.9% to $326,000  primarily from
cost escalation provisions in existing leases.

         Interest expense declined $34,000 or 5.7% to $568,000  primarily due to
the  decreased  use of  equity  trading  strategies  that  involve  large  short
positions.  Dividend  charges  against  short  positions are included as part of
interest expense.

         Pro forma  provision  for income  taxes  increased  $303,000 or 124% to
$548,000 and pro forma net income for 1995 was $697,000, an increase of $385,000
or 123% over 1994, both proportional to a similar increase in pre-tax income.

LIQUIDITY AND CAPITAL RESOURCES

         Upon the completion of the Rights Offering and assuming the exercise of
all of the  Rights,  the  Company  will  have  approximately  $____  million  in
additional cash and/or short-term securities.

         The Company's assets are highly liquid,  consisting  generally of cash,
money market funds and securities  freely salable in the open market.  Siebert's
total  assets at March 31, 1998 were $20  million,  of which $2 million took the
form of a secured  demand note. At such date, $15 million or 75% of total assets
were highly liquid.

         Siebert is subject to the net capital requirements of the SEC, the NYSE
and other regulatory  authorities.  At March 31, 1998,  Siebert's regulatory net
capital  was $9.0  million,  $8.7  million  in  excess  of its  minimum  capital
requirement of $250,000.


                                       25
<PAGE>


                                    BUSINESS

GENERAL

         The Company, through its wholly owned subsidiary, Muriel Siebert & Co.,
Inc.  ("Siebert"),  is a retail  discount  brokerage and municipal and corporate
investment  banking firm  operating  through 14 offices  throughout the country.
Muriel F. Siebert, the first woman member of the New York Stock Exchange, is the
Chair and President and owns  approximately 96% of the outstanding common stock,
par value $.01 per share (the "Common Stock"), of the Company.

         The Company has acquired  accounts from other discount  brokerage firms
and,  from  time to time,  the  Company  has  considered  acquisitions  of other
discount  brokerage  firms or their  accounts.  Although the Company  intends to
pursue these  opportunities,  there can be no assurance that the Company will be
able to successfully consummate any such acquisitions in the future.

         The Company was ranked third among discount brokerage firms in the July
1998 issue of SMART  MONEY  MAGAZINE  in part based upon "a huge  advance in its
responsiveness  and solid gains in on-line trading,  mutual funds and breadth of
products." In addition,  unlike many discount brokerage firms, the firm offers a
wide variety of underwriting  and investment  banking  services.  Such services,
offered through its Capital Markets division,  include acting as senior manager,
co-manager or otherwise participating in the underwriting or sales syndicates of
municipal,  corporate  debt and  equity,  government  agency and  mortgage/asset
backed securities issues.

         The  Company  became a  reporting  company  through  a  merger  with J.
Michaels,  Inc.  ("JMI"),  a company  not  previously  associated  with  Siebert
Financial  Corp.,  effective  on November  8, 1996.  Following  the merger,  the
Company's fiscal year was changed to December 31.

         The  Company  was  incorporated  on April 9, 1934 under the laws of the
State of Delaware.  Siebert was  incorporated on June 13, 1969 under the laws of
the State of  Delaware.  The  principal  executive  offices of the  Company  and
Siebert are located at 885 Third Avenue,  17th Floor,  New York,  New York 10022
and their telephone number is (212) 644-2400.

BUSINESS OVERVIEW

         Siebert provides  services to its customers through two main divisions.
Through its Retail  division,  Siebert provides  discount  brokerage and related
services to its retail investor accounts.  Through its Capital Markets division,
Siebert  offers  institutional  clients equity  execution  services on an agency
basis as well as equity, fixed income and municipal  underwriting and investment
banking  services.  In addition,  this  division  participates  in the secondary
markets for Municipal and U.S. Treasury securities and also trades listed closed
end  bond  funds  and  certain  other  securities  for  its  own  account.  This
proprietary  trading  business is  segregated  from that of the agency  business
executed on behalf of institutional clients.

         The  Company  believes  that  it is the  largest  Woman-Owned  Business
Enterprise  ("WBE")  that is a New York  Stock  Exchange  member in the  capital
markets  business in the country and the largest  Minority and Women's  Business
Enterprise  ("MWBE")  in the tax exempt  underwriting  business  in the  country
through its affiliate Siebert, Brandford, Shank & Co., L.L.C.


                                       26
<PAGE>


THE RETAIL DIVISION

         DISCOUNT  BROKERAGE AND RELATED  SERVICES.  The Securities and Exchange
Commission  (the  "SEC")   eliminated   fixed  commission  rates  on  securities
transactions  on May 1, 1975,  a date that would  later come to be known as "May
Day," spawning the discount  brokerage  industry;  that very day, on the opening
bell, Siebert executed its first discounted  commission trade. The firm has been
in  business  and a member of The New York Stock  Exchange,  Inc.  (the  "NYSE")
longer than any other discount broker.

         Siebert's focus in its discount  brokerage  business is to serve retail
clients who seek a wide selection of quality investment  services at commissions
that are substantially lower than those of full-commission firms and competitive
with the national discounters. In fact, many of Siebert's new accounts come from
such full-commission firms.

         Siebert clears all securities  transactions on a fully-disclosed  basis
through National Financial Services Corp. ("NFSC"), a wholly owned subsidiary of
Fidelity   Investments.   NFSC,   with  over  $9   billion   in   assets,   adds
state-of-the-art  technology as well as back-office experience to the operations
of  Siebert   supplementing   Siebert's  in-house  systems.

         Siebert  serves  investors  who make  their own  investment  decisions.
Siebert seeks to assist its customers in their investment  decisions by offering
a number of value added services,  including  research by fax and quick and easy
access to account information.  The firm provides its customers with information
via a toll-free 800 service direct to its representatives  Monday through Friday
between 7:30 a.m. and 7:30 p.m.  Eastern Time.  Through its SiebertNet,  Siebert
OnLine  and  Siebert  MarketPhone  services,  24 hour  access  is  available  to
customers.

         INDEPENDENT  RETAIL  EXECUTION  SERVICES.  Siebert  is  independent  of
Over-the-Counter  ("OTC") and Third Market market makers and consequently offers
what it believes to be the best possible trade executions for customers. Siebert
does not make  markets in  securities,  nor does it  position  against  customer
orders.  Most of the firm's listed orders are routed to the primary exchange for
execution,  however,  all such customer  orders are afforded the opportunity for
price improvement.  Through a service called NYSE Prime(1), Siebert also has the
ability to  document  to  customers  all price  improvements  received on orders
executed  on the NYSE when orders are filled at better  than the  National  Best
Bid/Offer.

         The firm's OTC orders are  executed  through a network of  unaffiliated
Nasdaq  market  makers  with  no  single  market  maker  executing  all  trades.
Additionally,   the  firm  offers  customers   execution  services  through  the
SelectNet(2)  and Instinet(3)  systems for an additional fee. These systems give
customers  access to  extended  trading  hours.  Siebert  believes  that its OTC
executions  afford its customers the best possible  opportunity  for  consistent
price improvement.  Siebert does not have any affiliation with market makers and
therefore does not execute OTC trades through affiliated market makers.

         Siebert executes trades of fixed income securities  through its Capital
Markets  division.  Representatives  of this division  assist clients in buying,
selling or shopping for competitive yields of fixed 

- ---------------------
(1)  NYSE Prime is a service mark of the New York Stock Exchange, Inc.
(2)  SelectNet is a trademark of The Nasdaq Stock Market, Inc.
(3)  Instinet is a trademark of Reuters Group PLC.


                                       27
<PAGE>


income securities,  including municipal bonds, corporate bonds, U.S. Treasuries,
mortgage-backed  securities,  Government Sponsored Enterprises,  Unit Investment
Trusts or  Certificates  of Deposit.  See  "Description  of  Business  --Capital
Markets Division."

         RETAIL  CUSTOMER  SERVICE.  Siebert  provides retail  customers,  at no
additional  charge,  with  personal  service via  toll-free  access to dedicated
customer  support  personnel for all of its products and services.  The customer
service  department  is  located  in its  home  office  in New  York  City.  The
department is staffed and  supervised by securities  professionals  qualified to
address all of the clients' needs. Each representative is equipped with powerful
workstations  running  multiple  software  programs   simultaneously  for  quick
response to customer  inquiries.  The  workstations  display  real-time  quotes,
market information, up-to-date equity and margin balances, positions and account
history.

         PRODUCTS AND SERVICES.  Siebert  offers  retail  customers a variety of
products and services  designed to assist them with their  investment  needs and
allow  them the  convenience  of  maintaining  a single  brokerage  account  for
simplicity and security.  The firm backs up its order  execution  service with a
guarantee  that states,  "If you are  dissatisfied  with a trade for any reason,
that trade is commission free," which excludes losses due to fluctuations in the
market value of securities and applies only to commissions.

         Siebert's  products and services  include the Siebert Asset  Management
account featuring no-fee, no minimum check writing with payee detail; a dividend
reinvestment  program  that  allows  for  the  automatic  reinvestment  of  cash
dividends as well as capital gains  distribution;  retirement  accounts that are
free of fees if the account  maintains assets of at least $10,000;  $100 million
in  protection  per  account,  consisting  of  $500,000  in  protection  through
Securities  Investor  Protection  Corporation  ("SIPC")  and  $99.5  million  in
additional protection at no charge; and free safekeeping services.

         ELECTRONIC   SERVICES.   Siebert  provides  customers  with  electronic
delivery of services  through a variety of means,  as discussed  below.  Siebert
believes,  however, that the electronic delivery services, while cost efficient,
do not  offer a  customer  the  ultimate  in  flexibility.  Siebert  believes  a
combination of electronic services and personalized telephonic service maintains
customer  loyalty and best serves the needs of most customers.  To that end, all
of the  services  of the firm  are  supported  by  trained  licensed  securities
professionals.

         SIEBERTNET - Internet access with features including the efficiency and
manageability  of placing  low  commission  stock and option  orders,  obtaining
research and real time  quotes,  confirmation  of pending and  executed  orders,
access to late breaking news and valuable financial reports,  as well as current
account information including balances and positions.

         SIEBERT  ONLINE - the firm's  popular PC software  runs on Windows 3.1,
Windows95 and Windows98(4) through a secure private connection. It features easy
installation and intuitive  operations but its design lends itself to the active
trader as well.  With the click of a mouse,  investors  can check their  account
status, get real-time quotes and place orders 24 hours a day.

         SIEBERT MARKETPHONE(R) - allows customers to trade at their convenience
through  touch-tone phones and to check balances and executions and receive free
real-time quotes (including  closed end mutual funds).  The service also permits
automatic  transfer to a live broker or the use of the fax-on-demand  feature to
select an investment  report to be delivered to a fax machine through the firm's
Research by Fax(R) service.

- -----------------------
(4)  Windows 3.1,  Windows95  and  Windows98  are  trademarks  of the  Microsoft
     Corporation.


                                       28
<PAGE>


         SELECTNET  AND INSTINET - gives  customers  access to extended  trading
hours.

         PERFORMANCEFAX - allows customers to receive a comprehensive profit and
loss analysis of their  portfolios  faxed each morning  before the market opens.
Alternatively,  the  customer can select from weekly and monthly  schedules  for
receipt of PerformanceFax reports.

         SIEBERT   FUNDEXCHANGE(R)-  the   FundExchange(R)Mutual   Fund  service
provides  customers with access to approximately  7,000 mutual funds,  including
2,000 no-load funds, about 1,000 of which have no transaction fees.

         ON-LINE  STATEMENT  IMAGING  SYSTEM -  electronic  imaging of  customer
statements are displayed directly on the screen of Siebert  representatives  for
fast accurate detail of customer accounts.

         VISA(R)(5)  DEBIT CARD - allows  customers the convenience of a Siebert
VISA debit card.

         SIEBERT RESEARCH BY FAX - customers are able to call toll free from any
touch tone  telephone  and select from a list of research  reports  that will be
faxed 24 hours a day. Upon request,  such reports will be mailed to customers or
made available for customer pick-up at any branch.

         VIP PREMIERE  STATEMENT - these statements  offer a more  sophisticated
view  of the  brokerage  account  information  including  an  account  valuation
section,  an asset  allocation  pie chart,  an enhanced  activity  section and a
detailed income summary section.

         NEW  ACCOUNTS  DEPARTMENT.  Siebert  maintains a separate  New Accounts
department to  familiarize  each customer  with  Siebert's  variety of services,
policies  and  procedures.  The  department  assists in the  development  of new
business received through the firm's print and broadcast  advertising as well as
its referral programs.

         The New Accounts department assesses the credit worthiness of customers
and monitors control procedures for each new customer.  These procedures include
the use of a combination of nationally  recognized  fraud  prevention  services,
credit  bureaus and  internal  controls  developed  and  maintained  by Siebert.
Management feels that these procedures minimize Siebert's exposure to customers'
fraudulent activities.

         The New Accounts  department  staff also assists  customers in document
management and compliance with regulatory requirements.

         RETIREMENT   ACCOUNTS.   Siebert   offers   customers   a  variety   of
self-directed   retirement   accounts   for  which  it  acts  as  agent  on  all
transactions.  Custodial services are provided through an affiliate of NFSC, the
firm's clearing agent, which also serves as trustee for such accounts.  IRA, SEP
IRA,  ROTH IRA,  401(k) and KEOGH  accounts  can be  invested in a wide array of
mutual funds,  stocks,  bonds and other investments all through one consolidated
account.  Cash  balances in these  accounts  are swept daily to the money market
fund chosen by the customer.  Retirement accounts in excess of $10,000 in assets
are free of  maintenance  fees.  Retirement  accounts  also enjoy free  dividend
reinvestment  in more than 12,000  publicly  traded  securities and mutual funds
allowing  customers to  automatically  reinvest cash dividends and capital gains
distributions for additional shares of the same security.

         CUSTOMER FINANCING.  Customers' securities transactions are effected on
either a cash or margin  

- -----------------------
(5)  VISA is a registered trademark of VISA International, Inc.


                                       29
<PAGE>


basis.  Generally, a customer buying securities in a cash-only brokerage account
is required to make payment by the  settlement  date,  generally  three business
days after the trade is executed.  However,  for  purchases of certain  types of
securities,  such as options, a customer must have a cash or a money market fund
balance  in his or her  account  sufficient  to pay for the  trade  prior to its
execution.  When  selling  securities,  a customer  is  required  to deliver the
securities,  and is entitled to receive the proceeds, on the settlement date. In
an account  authorized  for margin  trading,  Siebert  arranges for the clearing
agent to lend its customer a portion of the market  value of certain  securities
up to the limit  imposed by the  Federal  Reserve  Board,  which for most equity
securities is initially 50%. Such loans are  collateralized by the securities in
the customer's  account.  Short sales of securities  represent sales of borrowed
securities  and create an obligation to purchase the securities at a later date.
Customers  may sell  securities  short in a margin  account  subject  to minimum
equity  and  applicable  margin   requirements  and  the  availability  of  such
securities to be borrowed.

         In permitting a customer to engage in transactions, Siebert assumes the
risk of its  customer's  failure to meet his or her  obligations in the event of
adverse  changes in the market value of the  securities  positions in his or her
account.  Both  Siebert and its clearing  agent  reserve the right to set margin
requirements higher than those established by the Federal Reserve Board.

         CURRENT  DEVELOPMENTS.  In June  1998,  Siebert  signed  a new one year
agreement  with NFSC which  provides,  among other  things,  for reduced  ticket
charges and execution fees. Such agreement  provides for the retroactive  effect
of the new charges and execution fees in an amount not to exceed $1,000,000.  If
the new agreement had been effective for the entire calendar year 1997,  Siebert
would have realized monthly savings of a minimum of $150,000. A pro rata portion
of the payment is refundable under certain circumstances and accordingly Siebert
will  recognize  pre-tax  income  of  approximately  $750,000  in its  financial
statements  for the second quarter of 1998. The balance shall be recognized in a
future period after such balance is no longer refundable.  In addition,  Siebert
will have reduced  clearing  costs and  execution  fees for the remainder of the
contract term based on the volume of trades and customer account  balances.  The
new agreement also provides increasing volume discounts as the monthly number of
trades increases.

         OFFICES.  Siebert currently  maintains seven retail discount  brokerage
offices.  See  "Properties."  Customers  can visit the offices to obtain  market
information,  place  orders,  open  accounts,  deliver  and  receive  checks and
securities, and obtain related customer services in person.
Nevertheless, most of Siebert's activities are conducted by telephone and mail.

         The New York office  remains open Monday  through Friday from 7:30 a.m.
to 7:30 p.m.,  Eastern Time,  while branch  offices remain open from 9 a.m. to 5
p.m., Eastern Time, to service customers in person and by telephone.

         RISK  MANAGEMENT.  The  principal  credit  risk to which the Company is
exposed on a regular basis is to customers  who fail to pay for their  purchases
or who fail to maintain the minimum  required  collateral  for amounts  borrowed
against securities positions.

         Siebert  has  established  policies  with  respect to maximum  purchase
commitments for new customers or customers with inadequate collateral to support
a  requested  purchase.  Managers  have some  flexibility  in  allowing  certain
transactions.  When transactions occur outside normal guidelines,  such accounts
are  monitored  closely until their  payment  obligation  is  completed;  if the
customer does not meet the commitment, steps are taken to close out the purchase
and minimize any losses.


                                       30
<PAGE>


         Siebert has a risk unit  specifically  responsible  for  monitoring all
customer  positions for the  maintenance of required  collateral.  The unit also
monitors  accounts  that may be  concentrated  unduly in one or more  securities
whereby a significant decline in the value of a particular concentrated security
could reduce the value of the  account's  collateral  below the  account's  loan
obligation.  Siebert  has not had  significant  credit  losses  in the last five
years.

         INFORMATION   SYSTEMS.   Siebert's   operations  rely  heavily  on  its
information  processing  and  communications   systems.   Siebert's  system  for
processing   securities    transactions   is   highly   automated.    Registered
representatives  equipped with online  computer  terminals  can access  customer
account information,  obtain securities prices and related information and enter
and confirm orders online.

         To support its  customer  service  delivery  systems,  as well as other
applications such as clearing functions, account administration,  record keeping
and direct  customer  access to  investment  information,  Siebert  maintains  a
computer network in New York.  Through its clearing agent,  Siebert's  computers
are also linked to the major registered United States securities exchanges,  the
National  Securities  Clearing  Corporation  and The  Depository  Trust Company.
Failure of  Siebert's  information  processing  or  communication  systems for a
significant  period of time could limit its ability to process its large  volume
of transactions accurately and rapidly. This could cause Siebert to be unable to
satisfy its  obligations  to customers  and other  securities  firms,  and could
result in regulatory violations. External events, such as an earthquake or power
failure, loss of external information feeds, such as security price information,
as well as  internal  malfunctions,  such as those that could  occur  during the
implementation of system modifications, could render part or all of such systems
inoperative.

         To enhance the reliability of the system and integrity of data, Siebert
maintains  carefully  monitored  backup and recovery  functions.  These  include
logging of all critical files intra-day, duplication and storage of all critical
data outside of its central  computer  site each  evening,  and  maintenance  of
facilities for backup and communications located offsite.

CAPITAL MARKETS DIVISION

         In  1991,  Siebert  formalized  its  commitment  to  its  institutional
customer  base by creating a separate  capital  markets  division  (the "Capital
Markets  Division").  This  division has served as a  co-manager,  selling group
member  or   underwriter   on  a  full  spectrum  of  securities   offerings  by
municipalities, corporations and Federal agencies.

         The two principal areas of the Capital Markets  Division are investment
banking and institutional equity execution services.

         INVESTMENT  BANKING.  Siebert  offers  investment  banking  services to
corporate and  municipal  clients  through its Capital  Markets  Division  which
participates  in public  offerings  of equity  and debt  securities  for sale to
institutional and individual investors.

         Siebert has  participated  as an underwriter for taxable and tax-exempt
debt,  raising  capital for many types of issuers  including  states,  counties,
cities, transportation authorities,  sewer and water authorities and housing and
education  agencies.  Since it began  underwriting  in 1989, the firm has either
senior or co-managed over $100 billion in total  transaction  value of municipal
debt.  Siebert  has  participated  as an  underwriter  in several of the largest
common stock offerings that have come to market,  including  Conrail,  Allstate,
PacTel Corporation,  Estee Lauder and Lucent Technologies. To date, the firm has
participated  as an  underwriter  or selling  group member in over 210 corporate
offerings,  including  debt  issuances,  totaling  over  $137  billion  in total
transaction value.


                                       31
<PAGE>


         During 1996, Siebert formed the Siebert,  Brandford,  Shank division of
the  investment  banking group to add to the former  activities of Siebert's tax
exempt underwriting department.  This division is primarily comprised of a group
of investment  banking  professionals  who were previously  employed by the 13th
largest tax exempt  underwriting  firm in the  country.  The  operations  of the
Siebert,  Brandford, Shank division were moved on July 1, 1998 to a newly formed
entity, Siebert,  Brandford,  Shank & Co., L.L.C. Two individuals,  Mr. Napoleon
Brandford  and Ms.  Suzanne F. Shank,  own 51% of the equity and are entitled to
51% of the net profits,  after Siebert's  recovery of start-up  expenses,  while
Siebert  is  entitled  to  the  balance.  The  group  has  made  Siebert  a more
significant  factor  in the tax  exempt  underwriting  area and is  expected  to
enhance  Siebert's  government and  institutional  relationships  as well as the
breadth of products  that can be made  available  to retail  clients.  See "Risk
Factors --Capitalization of Siebert, Brandford, Shank & Co., L.L.C."

         Pending  transfer  to  Siebert,  Brandford,  Shank & Co.,  L.L.C.,  the
municipal bond business has been operated as a division of Siebert,  pursuant to
the financial arrangement previously described.

         In addition to occupying a portion of Siebert's existing offices in New
York,  Siebert,  Brandford,  Shank & Co., L.L.C.  operates out of offices in San
Francisco, Seattle, Houston, Chicago, Detroit, Los Angeles and Dallas.

         To date,  the Siebert,  Brandford,  Shank  division has  co-managed  or
senior  co-managed  offerings of over $27 billion in total transaction value and
senior  managed  offerings  of over $700  million  in total  transaction  value.
Clients include the States of California, Texas and Washington and the Cities of
New York, Chicago, Detroit and St. Louis.

         The principal  sources of revenue of the Capital  Markets  Division are
underwriting profits and management fees derived from underwriting.

         Certain  risks  are  involved  in  the   underwriting   of  securities.
Underwriting  syndicates  agree to purchase  securities  at a discount  from the
initial  public  offering  price.  If the  securities  must  be sold  below  the
syndicate  cost, an underwriter  is exposed to losses on the securities  that it
has committed to purchase.  In the last several years,  investment banking firms
have  increasingly  underwritten  corporate and municipal  offerings  with fewer
syndicate participants or, in some cases, without an underwriting  syndicate. In
such  cases,  the  underwriter  assumes  a larger  part or all of the risk of an
underwriting  transaction.  Under Federal  securities laws, other laws and court
decisions,  an  underwriter is exposed to  substantial  potential  liability for
material  misstatements  or omissions of fact in the prospectus used to describe
the securities  being offered.  While  municipal  securities are exempt from the
registration   requirements   of  the   Securities  Act  of  1933,  as  amended,
underwriters  of municipal  securities  nevertheless  are exposed to substantial
potential  liability in connection with material  misstatements  or omissions of
fact in the offering  documents  prepared in connection  with  offerings of such
securities.

         INSTITUTIONAL   EQUITY   EXECUTION   SERVICES.   The  firm   emphasizes
personalized  service,  professional  order handling and client  satisfaction to
approximately 600 institutional accounts. It utilizes up to 15 independent floor
brokers that use an extensive  network  linked via direct "ring down"  circuits.
Each broker is strategically located on a major exchange which allows Siebert to
execute orders in all market environments.  Utilizing its clearing  arrangement,
Siebert has the ability to provide  foreign  execution and clearing  services to
institutional  customers.  Although the firm has a proprietary trading function,
it does not execute customer orders against such proprietary  positions  because
Siebert believes its client's interest in a transaction  should always be placed
above any other interest.  The firm's institutional client list includes some of
the largest pension funds, investment managers and banks across the country. The
firm trades an average of 540,000 shares daily for  institutional  investors and
for its own account.


                                       32
<PAGE>


         The Institutional  Equity Execution  Services  department  utilizes the
Siebert  Real-Time List Execution  ("SRLX") system.  The SRLX system is designed
exclusively  for  institutional  customers who employ the use of basket  trading
strategies  in their  portfolio  management.  This  system  enables  the Capital
Markets  Division  to  simultaneously  manage an array of baskets  for  multiple
clients while providing  real-time  analysis.  The SRLX system can be integrated
into an  existing  local  area  network.  It is  built  with the  latest  32 bit
technology to take advantage of today's  Pentium(6)-based  PCs running Microsoft
Windows98,  Windows95 or Windows  NT(7).  Data  integrity  is assured  through a
private digital T1 line with built-in network redundancy.

         The SRLX  system is built for  institutional  customers  with  features
designed to add significant value to their trading  capabilities.  This system's
features  include:   design  and  development  by  in-house   professionals  for
reliability and speed;  sophisticated  graphical interface allowing  exceptional
control and monitoring;  real-time order entry, reporting and messaging from the
inter-market  trading  network;  real-time  basket  analysis  including  average
pricing and liquidity;  multiple basket management from a single window; account
allocation and automated report  uploading;  customized  client reports;  active
intervention  for large blocks or inactive  stocks;  and built-in  fail-safe and
recovery system.

ADVERTISING, MARKETING AND PROMOTION

         Siebert develops and maintains its retail customer base through printed
advertising in financial  publications,  broadcast commercials over national and
local cable TV channels as well as promotional efforts and public appearances by
Ms. Siebert.  Additionally,  a significant portion of the firm's new business is
developed  directly from  referrals by satisfied  customers.  Many of the firm's
competitors expend  substantial funds in advertising and direct  solicitation of
prospects and customers to increase their share of the market.

         The Capital  Markets  Division  maintains a practice of  announcing  in
advance  that it will  contribute  a portion of the net  commission  revenues it
derives  from  sales of  certain  negotiated  new issue  equity,  municipal  and
government bonds to charitable organizations. Siebert is certified as a WBE with
numerous states, agencies and authorities.  Siebert is the only WBE which offers
both retail and institutional product distribution capabilities.  It is also the
largest  WBE with  significant  minority  participation.  Although it has been a
member of the New York Stock  Exchange  since 1967,  new business  opportunities
have become  available to it based upon its status as a WBE. See "Description of
Business - Regulation."

COMPETITION

         Siebert encounters  significant  competition from  full-commission  and
discount  brokerage firms, as well as from financial  institutions,  mutual fund
sponsors  and other  organizations  many of which are  significantly  larger and
better capitalized than Siebert. The general financial success of the securities
industry  over the past several  years has  strengthened  existing  competitors.
Siebert  believes  that  such  success  will  continue  to  attract   additional
competitors such as banks,  insurance  companies,  providers of online financial
and information  services and others as they expand their product lines. Many of
these competitors are larger, more diversified,  have greater capital resources,
and offer a wider range of services and financial  products  than Siebert.  Some
such firms are offering  their  services over the facilities of the internet and
have  devoted  more  resources  to and have more  elaborate  web sites  than the
Company.  See "Use of Proceeds." Siebert competes with a wide variety of vendors
of financial  services for the same  customers.  Siebert  believes that its main
competitive  advantages  are quality of execution  and 

- ------------------------
(6)  Pentium is a trademark of the Intel Corporation.
(7)  Microsoft  Windows98,   Windows95  and  WindowsNT  are  trademarks  of  the
     Microsoft Corporation.


                                       33
<PAGE>


service, responsiveness,  price of services and products offered and the breadth
of its product line.

         There are currently over sixty  principal  competitors  with Siebert in
the discount brokerage  business.  Siebert charges  commissions  generally lower
than other discount  brokers but more than some others.  In investment  banking,
Siebert's principal  competitors for business include both national and regional
firms, some of whom have resources substantially greater than Siebert's. Siebert
believes that it is one of the largest independent  discount brokerage firms, as
most firms that were  previously  independent  have been  purchased by or merged
into larger financial institutions.

REGULATION

         The  securities  industry in the United  States is subject to extensive
regulation  under both  Federal  and state laws.  The SEC is the Federal  agency
charged  with   administration  of  the  Federal  securities  laws.  Siebert  is
registered  as  a  broker-dealer  with  the  SEC,  the  NYSE  and  the  National
Association  of Securities  Dealers,  Inc.  ("NASD").  Much of the regulation of
broker-dealers has been delegated to self-regulatory organizations,  principally
the NASD and national  securities  exchanges such as the NYSE which is Siebert's
primary  regulator with respect to financial and operational  compliance.  These
self-regulatory  organizations  adopt  rules  (subject  to  approval by the SEC)
governing  the industry and conduct  periodic  examinations  of  broker-dealers.
Securities firms are also subject to regulation by state securities  authorities
in  the  states  in  which  they  do  business.   Siebert  is  registered  as  a
broker-dealer in 48 states, the District of Columbia and Puerto Rico.

         The principal  purpose of regulations and discipline of  broker-dealers
is  the  protection  of  customers  and  the  securities  markets,  rather  than
protection of creditors and shareholders of  broker-dealers.  The regulations to
which  broker-dealers are subject cover all aspects of the securities  business,
including  training  of  personnel,   sales  methods,  trading  practices  among
broker-dealers, uses and safekeeping of customers' funds and securities, capital
structure of securities firms, record keeping,  fee arrangements,  disclosure to
clients,  and the  conduct of  directors,  officers  and  employees.  Additional
legislation,  changes  in rules  promulgated  by the SEC and by  self-regulatory
organizations or changes in the  interpretation  or enforcement of existing laws
and rules may  directly  affect the method of  operation  and  profitability  of
broker-dealers and investment advisers. The SEC,  self-regulatory  organizations
and state securities  authorities may conduct  administrative  proceedings which
can result in censure,  fine, cease and desist orders or suspension or expulsion
of a  broker-dealer  or an investment  adviser,  its officers or its  employees.
Neither the Company nor Siebert has been the subject of any such  administrative
proceedings.

         As a registered broker-dealer and NASD member organization,  Siebert is
required by Federal law to belong to SIPC,  which provides,  in the event of the
liquidation  of a  broker-dealer,  protection  for  securities  held in customer
accounts  held  by  the  firm  of up to  $500,000  per  customer,  subject  to a
limitation of $100,000 on claims for cash  balances.  The SIPC is funded through
assessments  on registered  broker-dealers.  In addition,  Siebert,  through its
clearing  agent,  has  purchased  from  private  insurers   additional   account
protection  of up to $99.5  million  per  customer,  as  defined,  for  customer
securities  positions only. Stocks,  bonds,  mutual funds and money market funds
are considered securities and are protected on a share basis for the purposes of
SIPC protection and the additional  protection.  Neither SIPC protection nor the
additional protection applies to fluctuations in the market value of securities.

         Siebert is also authorized by the Municipal Securities Rulemaking Board
to effect  transactions  in municipal  securities on behalf of its customers and
has obtained certain additional  registrations with the SEC and state regulatory
agencies necessary to permit it to engage in certain other activities incidental
to its brokerage business.


                                       34
<PAGE>


         Margin  lending  arranged by Siebert is subject to the margin  rules of
the Board of Governors of the Federal  Reserve  System and the NYSE.  Under such
rules, broker-dealers are limited in the amount they may lend in connection with
certain  purchases and short sales of securities and are also required to impose
certain  maintenance  requirements  on the amount of securities and cash held in
margin accounts. In addition, those rules and rules of the Chicago Board Options
Exchange  govern the amount of margin  customers  must  provide and  maintain in
writing uncovered options.

         In 1996, voters in the State of California approved  Proposition 209, a
proposed  statewide  constitutional  amendment by  initiative,  and the Governor
issued an executive order requiring state officials to immediately implement the
initiative. Proposition 209 bans preferential treatment for women and minorities
in state programs.  Under  Proposition  209, state agencies have been ordered to
end all quotas or set asides.  A number of lawsuits were filed  challenging  the
constitutionality  of the  proposition  under the  Fourteenth  Amendment and the
equal  protection  clause  and a court in San  Francisco  issued  an  injunction
blocking the  implementation  of the  proposition.  The Court of Appeals for the
Ninth Circuit considered the appeal of the injunction blocking Proposition 209's
implementation.  Such Court  expressly  upheld  Proposition 209 and the Governor
responded  to the  decision by signing an executive  order  abolishing  minority
preferences  in the awarding of state  contracts.  Ms.  Siebert  believes  that,
irrespective  of the legal  requirements,  as long as there is a "sensitivity to
diversity  and  competitive  equality,"  opportunities  will  be  available  for
qualified WBEs and MWBEs. See "Description of Business - Advertising,  Marketing
and Promotion."

NET CAPITAL REQUIREMENTS

         As a registered broker-dealer,  Siebert is subject to the SEC's Uniform
Net Capital Rule (Rule  15c3-1) (the "Net  Capital  Rule"),  which has also been
adopted through incorporation by reference in NYSE Rule 325. Siebert is a member
firm of the NYSE and the  NASD.  The Net  Capital  Rule  specifies  minimum  net
capital  requirements  for all  registered  broker-dealers  and is  designed  to
measure  financial  integrity  and  liquidity.  Failure to maintain the required
regulatory net capital may subject a firm to suspension or expulsion by the NYSE
and the NASD,  certain punitive  actions by the SEC and other regulatory  bodies
and, ultimately, may require a firm's liquidation.

         Regulatory   net  capital  is  defined  as  net  worth   (assets  minus
liabilities),  plus qualifying subordinated borrowings,  less certain deductions
that result from excluding assets that are not readily convertible into cash and
from  conservatively  valuing  certain other assets.  These  deductions  include
charges  that  discount  the value of firm  security  positions  to reflect  the
possibility of adverse changes in market value prior to disposition.

         The Net Capital Rule requires  notice of equity capital  withdrawals to
be provided to the SEC prior to and subsequent to withdrawals  exceeding certain
sizes. The Net Capital Rule also allows the SEC, under limited circumstances, to
restrict a broker-dealer  from withdrawing  equity capital for up to 20 business
days.

         The firm  falls  within  the  provisions  of Rule  240.15c3-1(a)(1)(ii)
promulgated  by the SEC.  Siebert  has  elected to use the  alternative  method,
permitted by the rule, which requires that Siebert maintain minimum net capital,
as defined,  equal to the greater of  $250,000 or 2 percent of  aggregate  debit
balances arising from customer  transactions,  as defined. (The net capital rule
of the NYSE also  provides  that  equity  capital may not be  withdrawn  or cash
dividends  paid if  resulting  net  capital  would  be less  than 5  percent  of
aggregate  debits.) At March 31, 1998, Siebert had net capital of $9 million and
net capital  requirements  of $250,000  under  Regulation  240.15c3-1(a)(1)(ii).
Siebert is not subject to SEC Rule 15c3-3 and claims  exemption from the reserve
requirement  under Section  15c3-3(k)(2)(ii).  The firm 


                                       35
<PAGE>


maintains net capital in excess of the SEC Rule 17a-11 requirement.

EMPLOYEES

         The Company currently has approximately 115 employees,  all of whom are
full time and four of whom are  corporate  officers.  None of the  employees are
represented  by a union,  and the Company  believes that its relations  with its
employees are good.

PROPERTIES

         Siebert  operates  its business out of the  following  fourteen  leased
offices:

<TABLE>
<CAPTION>
                                                                    Expiration
                                                Approximate           Date of
                                               Office Area in         Current              Renewal
Location                                        Square Feet            Lease                Terms
- --------                                        -----------            -----                -----

<S>                                               <C>                  <C>                   <C> 
Corporate Headquarters, Retail and
Investment Banking Office
- -------------------------

885 Third Ave.
New York, NY  10022                               7,828 SF             4/30/03               None

Retail Offices
- --------------
                                                  1,000 SF            12/31/00               None
9693 Wilshire Boulevard
Beverly Hills, CA  90212

4400 North Federal Highway                        1,038 SF             2/28/02               None
Boca Raton, FL  33431

66 South Street                                   1,341 SF             8/31/98               None
Morristown, NJ  07960

400 Fifth Avenue - South                          1,008 SF             4/22/99               None
Naples, FL  33940

240A South County Road                              770 SF            10/14/00          2 year option
Palm Beach, FL  33480

9569 Harding Avenue                               1,150 SF             9/30/98               None
Surfside, FL  33154

Investment Banking Offices
- --------------------------

30 N. LaSalle Street                              1,613 SF             8/31/99               None
Chicago, IL  60602

1845 Woodall Rodgers Freeway                        224 SF             Month to              None
Dallas, TX  75201                                                       month
</TABLE>


                                                36
<PAGE>

<TABLE>
<CAPTION>
                                                                    Expiration
                                                Approximate           Date of
                                               Office Area in         Current              Renewal
Location                                        Square Feet            Lease                Terms
- --------                                        -----------            -----                -----

<S>                                               <C>                  <C>                   <C> 
400 Renaissance Center                            1,500 SF             Month to              None  
Detroit, MI  48243                                                      month                         
                                                                   
400 Louisiana                                     1,513 SF             6/29/99               None
Houston, TX 77002

523 West 6th Street                               1,138 SF             Month to              None  
Los Angeles, CA  90014                                                  month                         
                                                                   
220 Sansome Street                                3,250 SF             2/28/00               None
San Francisco, CA  94104

601 Union Street                                    325 SF             Month to              None  
Seattle, WA  98101                                                      month                         
                                                                    
</TABLE>

         The Company  believes that its properties are in good condition and are
suitable and adequate for the Company's business operations.

LEGAL PROCEEDINGS

         Siebert is involved in various  routine  lawsuits of a nature  which is
deemed  customary and incidental to its business.  In the opinion of management,
the ultimate disposition of such actions will not have a material adverse effect
on its financial position or results of operations.


                                       37
<PAGE>


                                   MANAGEMENT

DIRECTORS AND EXECUTIVE OFFICERS

         The directors and executive officers of the Company are:

Name                       Age      Position
- ----                       ---      --------

Muriel F. Siebert          65       Chair, President and Director

Nicholas P. Dermigny       40       Executive Vice President,  Chief  Operating
                                    Officer and Director

Richard M. Feldman         37       Executive Vice President,  Chief  Financial 
                                    Officer and Assistant Secretary

Daniel Iesu                38       Secretary

Patricia L. Francy         52       Director

Jane H. Macon              51       Director

Monte E. Wetzler           62       Director

         Certain  information  furnished  to the  Company by each  director  and
executive officer is set forth below.

         Muriel F. Siebert has been Chair,  President  and a director of Siebert
since 1969 and the Company since November 8, 1996. The first woman member of the
New  York  Stock   Exchange  on  December  28,  1967,   Ms.  Siebert  served  as
Superintendent  of Banks of the State of New York  from  1977 to 1982.  She is a
director of the New York State Business  Council,  the National Women's Business
Council, the International Women's Forum and the Boy Scouts of Greater New York.

         Nicholas  P.  Dermigny  has been  Executive  Vice  President  and Chief
Operating  Officer of Siebert  since  joining  the firm in 1989 and the  Company
since  November  8,  1996.  Prior to 1993,  he was  responsible  for the  Retail
division. Mr. Dermigny became a director of the Company on November 8, 1996.

         Richard M. Feldman has been Executive Vice  President,  Chief Financial
Officer and  Assistant  Secretary of Siebert and the Company since October 1997.
From August 1992 to October 1997, Mr. Feldman served as Chief Financial  Officer
of various broker dealers,  including  Waterhouse  Securities,  Inc., a national
discount  brokerage  firm  headquartered  in  New  York  City.  Prior  to  these
positions,  Mr.  Feldman  worked  ten  years  for  Deloitte  &  Touche,  a large
international accounting firm. Mr. Feldman is a Certified Public Accountant.

         Daniel Iesu has been Secretary of Siebert since October 1996 and of the
Company since November 8, 1996. He has been Controller of Siebert since 1989.


                                       38
<PAGE>


         Patricia L. Francy is Treasurer and Controller of Columbia  University.
She previously  served as the  University's  Director of Finance and Director of
Budget  Operations and has been associated  with the University  since 1969. Ms.
Francy became a director of the Company on March 11, 1997.

         Jane H. Macon is a partner  with the law firm of  Fulbright  & Jaworski
L.L.P.,  San Antonio,  Texas.  Ms. Macon has been associated with the firm since
1983. Ms. Macon became a director of the Company on November 8, 1996.

         Monte  E.  Wetzler  is a  partner  with  the New York law firm of Brown
Raysman  Millstein  Felder  &  Steiner,   LLP  and  chairman  of  its  corporate
department. From 1988 until October 31, 1996, Mr. Wetzler was a partner with the
New York law firm of Whitman  Breed Abbott & Morgan,  chairman of its  corporate
department  and a  member  of its  executive  committee.  Mr.  Wetzler  became a
director of the Company on November 8, 1996.

         The Board of Directors has standing Audit and  Compensation  Committees
consisting of Ms. Francy,  Ms. Macon and Mr. Wetzler with Ms. Siebert serving as
a non-voting member.

         Directors are elected by the shareholders at each annual meeting or, in
the case of a vacancy, appointed by the directors then in office, to serve until
the next annual  meeting or until their  successors  are elected and  qualified.
Pursuant to the Company's bylaws,  its officers are chosen annually by the Board
of Directors and hold office until their  respective  successors  are chosen and
qualified.

EXECUTIVE COMPENSATION OF THE COMPANY

         The  following  table sets forth  certain  information  with respect to
compensation  awarded to, earned by or paid to (a) the Company's Chief Executive
Officer and (b) each of the four most highly  compensated  executive officers of
the  Company as of the 1997 year end (other  than the Chief  Executive  Officer)
whose total  annual  salary and bonus  exceeded  $100,000,  in each case for the
preceding three fiscal years (collectively,  the "Named  Executives").  In 1997,
1996 and 1995, there were only two such persons.

                           SUMMARY COMPENSATION TABLE

Name and Principal Position           Year         Salary ($)         Bonus($)
- ---------------------------           ----         ----------         --------

Muriel F. Siebert                     1997         $  150,000        $       --
Chair and President                   1996            150,000         2,975,000
                                      1995            108,000         3,017,000

Nicholas P. Dermigny                  1997            125,000           187,500
Executive Vice President              1996            125,000           205,000
and Chief Operating Officer           1995            125,000           175,000

Daniel Iesu                           1997             50,000            65,000
Secretary                             1996             50,000            53,250
                                      1995             47,692            42,500


                                       39
<PAGE>


COMPENSATION OF DIRECTORS

         Directors who are not employees of the Company or its  subsidiaries are
paid a fee at an  annual  rate  of  $10,000.  On  March  11,  1997,  each of the
non-employee  directors  of the Company  received  an option to purchase  40,000
shares of Common Stock at an exercise  price of $2.313 per share expiring on the
fifth anniversary of the date of grant. Officers and employees of the Company or
its subsidiaries  receive no remuneration  for their services as directors.  The
Company indemnifies its directors to the extent permitted by applicable law.

STOCK OPTION PLAN

         The  Company's  1997 Stock  Option Plan (the "Stock  Option  Plan") was
adopted by the Board of Directors in March 1997 and approved by the shareholders
on  December 1, 1997.  The Stock  Option  Plan  permits  the  issuance of either
options  intended  to qualify  as  incentive  stock  options  ("Incentive  Stock
Options")  under  Section 422 of the Internal  Revenue Code of 1986,  as amended
(the  "Code"),  or  options  not  intended  to so qualify  ("Nonstatutory  Stock
Options").  The  aggregate  fair  market  value  of  Common  Stock  for  which a
participant  is granted  Incentive  Stock Options that first become  exercisable
during any given  calendar year will be limited to $100,000.  To the extent such
limitation  is  exceeded,  an option  will be  treated as a  Nonstatutory  Stock
Option.

         The Stock Option Plan  provides for the grant of options to purchase up
to  2,100,000  shares  of  Common  Stock to  employees  of the  Company  and its
subsidiaries.  The Stock Option Plan is administered by a committee of the Board
of  Directors  consisting  of  Patricia  L.  Francy,  Jane H. Macon and Monte E.
Wetzler (the "Committee") that selects persons to receive awards under the Stock
Option Plan,  determines  the amount of each award and the terms and  conditions
governing  such award,  interprets  the Stock Option Plan and any awards granted
thereunder,  establishes  rules and  regulations for the  administration  of the
Stock  Option Plan and takes any other action  necessary  or  desirable  for the
administration of the Stock Option Plan. The Stock Option Plan may be amended by
the  Board  of  Directors  as it deems  advisable;  PROVIDED,  HOWEVER,  that no
amendment  will become  effective  unless  approved by  affirmative  vote of the
Company's  shareholders if such approval is necessary for the continued validity
of the Stock  Option  Plan or if the  failure  to  obtain  such  approval  would
adversely  affect the  compliance of the Stock Option Plan under any  applicable
rule or  regulation.  No amendment  may,  without the consent of a  participant,
impair such  participant's  rights under any option previously granted under the
Stock Option Plan.

         The price for which shares of Common  Stock may be  purchased  upon the
exercise of an option  will be the fair market  value of such shares on the date
of the grant of such option;  PROVIDED,  HOWEVER, that an Incentive Stock Option
granted  to an  employee  who owns stock  possessing  more than 10% of the total
combined  voting  power of all  classes  of stock of the  Company  shall  have a
purchase price for the underlying  shares equal to 110% of the fair market value
of the Common  Stock on the date of grant.  An option may be granted  for a term
not to exceed ten years from the date such option is granted. An Incentive Stock
Option  awarded to an employee  who owns stock  possessing  more than 10% of the
total  combined  voting power of all classes of stock of the Company may not, in
any event, be exercisable  after the expiration of five years from the date such
Incentive Stock Option is granted. All options will be exercisable in accordance
with the terms and conditions set forth in the option agreements  evidencing the
grant of such options.  Except under limited circumstances involving termination
of employment  due to retirement or death or disability,  a participant  may not
exercise  any option  granted  under the Stock Option Plan within the first year
after the date of the grant of such option.


                                       40
<PAGE>


         Full payment of the purchase price for shares of Common Stock purchased
upon the  exercise,  in whole or in part,  of an option  granted under the Stock
Option  Plan must be made at the time of such  exercise.  The Stock  Option Plan
provides  that the  purchase  price  may be paid in cash or in  shares of Common
Stock valued at their fair market value on the date of purchase.  Alternatively,
an option may be exercised in whole or in part by delivering a properly executed
exercise notice,  together with irrevocable  instructions to a broker to deliver
promptly to the Company the amount of sale or loan proceeds necessary to pay the
purchase price and applicable  withholding  taxes,  and any other documents that
the Committee deems necessary.

         During a participant's lifetime, options granted under the Stock Option
Plan will be  exercisable  only by such  participant.  Furthermore,  any options
granted under the Stock Option Plan may not be  transferred,  other than by will
or by the laws of descent and  distribution.  Notwithstanding  the foregoing,  a
participant  may transfer a  Nonstatutory  Stock Option  granted under the Stock
Option Plan to his or her spouse,  children and/or  grandchildren,  or to one or
more trusts for the benefit of such family members, if the agreement  evidencing
such option so provides and the participant  does not receive any  consideration
for the transfer.

         On May  16,  1997,  the  Company  granted  options  to  certain  of its
employees  at an  exercise  price of $2.313  per  share,  including  options  to
purchase  200,000  shares of Common Stock to its  Executive  Vice  President and
Chief  Operating  Officer.  On November 6, 1997, the Company  granted options to
purchase 40,000 shares of Common Stock to its Executive Vice President and Chief
Financial Officer at an exercise price of $2.219 per share. On February 9, 1998,
the Company  granted options to certain of its employees at an exercise price of
$2.688 per share, including options to purchase 40,000 shares of Common Stock to
its Executive Vice President and Chief Operating Officer, 8,000 shares of Common
Stock to its  Executive  Vice  President and Chief  Financial  Officer and 8,000
shares of Common Stock to its Secretary.  All such options are  exercisable at a
rate of 20% on the first,  second,  third, fourth and fifth anniversaries of the
date of grant  and  expire  after the  tenth  anniversary  of the date of grant;
options to purchase an aggregate of approximately 847,400 shares of Common Stock
are currently  outstanding and held by 38 employees.  Details of such grants are
summarized below:


                                       41
<PAGE>


- --------------------------------------------------------------------------------
                             1997 STOCK OPTION PLAN
- --------------------------------------------------------------------------------
NAME AND POSITION                              FAIR VALUE ($)(1) NUMBER OF UNITS
- --------------------------------------------------------------------------------
Muriel F. Siebert, Chair and President                    0                0
- --------------------------------------------------------------------------------
Nicholas P. Dermigny, Executive                     287,200          240,000
  Vice President and Chief Operating Officer          
- --------------------------------------------------------------------------------
Richard M. Feldman, Executive                        55,440           48,000
  Vice President, Chief Financial Officer and
  Assistant Secretary                                 
- --------------------------------------------------------------------------------
Daniel Iesu, Secretary                               82,040           68,000
- --------------------------------------------------------------------------------
Executive Group (4 persons)                         424,680          356,000
- --------------------------------------------------------------------------------
Patricia L. Francy                                        0                0
- --------------------------------------------------------------------------------
Jane H. Macon                                             0                0
- --------------------------------------------------------------------------------
Monte E. Wetzler                                          0                0
- --------------------------------------------------------------------------------
Non-Executive Director Group (3 persons)                  0                0
- --------------------------------------------------------------------------------
Non-Executive Officer Employee                      643,782          523,400
  Group (approximately 35 persons)                    
- --------------------------------------------------------------------------------

RESTRICTED STOCK AWARD PLAN

         The 1998 Restricted Stock Award Plan (the "Plan"),  provides for awards
of not more than 60,000 shares of Common Stock, subject to adjustments for stock
splits,  stock dividends and other changes in the Company's  capitalization,  to
key employees,  to be issued either  immediately  after the award or at a future
date. As provided in the Plan and subject to  restrictions,  shares  awarded may
not be disposed of by the  recipients  for a period of one year from the date of
the award.  Cash  dividends  on shares  awarded  are held by the Company for the
benefit of the recipients,  subject to the same  restrictions as the award. Such
dividends  (without  interest)  are  paid to the  recipients  upon  lapse of the
restrictions.

         Pursuant  to the Plan,  400 shares of the  Company's  Common  Stock was
awarded to each of 110  employees  of the  Company,  effective  January 5, 1998.
Additional  awards of 400  shares  were  granted  to each of three  individuals,
effective  February 20, 1998. For shares that have been issued, the market value
at the date of the awards was $2.25 and $5.75, respectively.

CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

         As a  registered  broker-dealer,  the Company is subject to the Uniform
Net Capital Rule (Rule 15c3-1)  promulgated by the SEC. "Net capital" is defined
as  net  worth  (assets  minus   liabilities),   plus  qualifying   subordinated
borrowings, less certain deductions. Ms. Siebert has executed subordinated notes
in favor of the  Company  in the  principal  amount  of $3  million  which  bear
interest at rates ranging from 4% to 8%.

         The foregoing  relationship and transactions  have been approved by the
Board or a committee of the Board or by the shareholders and, to the extent that
such  arrangements are available from  non-affiliated  parties,  are on terms no
less favorable to the Company than those available from non-affiliated parties.

- ----------------------
(1)  The fair value of each option grant is estimated on the date of grant using
     the Black-Scholes  option-pricing model with the following weighted-average
     assumptions:  dividend yields ranging from 0% to 3.3%,  expected volatility
     ranging from 25% to 39%,  risk-free  interest  rates  ranging from 6.20% to
     6.43%, and expected lives ranging from 5 to 10 years.

                                       42
<PAGE>


                             PRINCIPAL SHAREHOLDERS


         The  following  table  sets  forth,  as of  July  ____,  1998,  certain
information  with  respect to  beneficial  ownership of the Common Stock by each
person  (or group of  affiliated  persons)  who is known to the  Company  to own
beneficially  more  than  5% of the  Common  Stock,  by  each  of the  Company's
directors and executive  officers and by all directors and executive officers as
a group.  The persons named in the table have sole voting and  investment  power
with respect to all shares of Common stock shown as beneficially owned by them.

         Name                                    Shares         Percentage(1)
         ----                                    ------         -------------

         Muriel F. Siebert                     20,212,000             96.3%(2)
         885 Third Avenue, Suite 1720
         New York, New York 10022              

         Nicholas P. Dermigny                     240,400(3)           1.1%
         Richard M. Feldman                           400                 *
         Daniel Iesu                               68,400(4)              *
         Patricia L. Francy                        40,000(5)              *
         Jane H. Macon                             40,000(5)              *
         Monte E. Wetzler                          40,000(5)              *
         Directors and executive officers      20,641,200(6)          98.3%
           as a group (6 persons)              

         ----------------
         * Less than 1%

(1)      Percentages  computed on the basis of 20,996,440 shares of Common Stock
         outstanding  as of June  _____,  1998 in  accordance  with  Rule  13d-3
         promulgated under the Exchange Act.

(2)      Includes  222,000 shares of Common Stock owned by the Muriel F. Siebert
         Foundation,  Inc.  as to  which  shares  Ms.  Siebert  has  voting  and
         investment power.

(3)      Includes  240,000  shares of Common  Stock which Mr.  Dermigny  has the
         rights to acquire pursuant to a stock option grant.

(4)      Includes  68,000 shares of Common Stock which Mr. Iesu has the right to
         acquire pursuant to a stock option grant.

(5)      Consists of 40,000  shares of Common  Stock which the  director has the
         right to acquire pursuant to a stock option grant.

(6)      Includes  options to purchase an aggregate of 428,000  shares of Common
         Stock described in footnotes 3,4 and 5 above.


                                       43
<PAGE>


                               THE RIGHTS OFFERING

THE RIGHTS

         The Company is  distributing  transferable  Rights,  at no cost, to the
record  holders  ("Holders")  of the Common Stock  outstanding  as of the Record
Date.  The Company will  distribute one (1) Right for each share of Common Stock
held of record on the Record Date. The Rights will be evidenced by  transferable
Subscription  Certificates.   The  Company's  majority  shareholder,  Chair  and
President,  Muriel F.  Siebert,  has  indicated to the Company that to encourage
increased public ownership of stock, and consistent with her waiving her receipt
of past cash dividends,  she intends to waive the receipt of the Rights to which
she would otherwise be entitled.  An aggregate of up to approximately  1,100,000
Underlying Shares will be sold upon exercise of the Rights.

         No  Subscription  Certificate may be divided in such a way as to permit
the holder to receive a greater  number of Rights  than the number to which such
Subscription  Certificate entitles its holder,  except that a depositary,  bank,
trust company, and securities broker or dealer holding shares of Common Stock on
the Record Date for more than one  beneficial  owner may by delivering a written
request by 5:00 p.m.,  New York City time, on  ____________,  August ____,  1998
and, upon proper showing to the  Subscription  Agent,  exchange its Subscription
Certificate  to obtain a  Subscription  Certificate  for the number of Rights to
which all such  beneficial  owners in the aggregate would have been entitled had
each been a Holder on the Record Date.

SUBSCRIPTION PRICE

         The  Subscription  Price is $______ per Underlying Share subscribed for
pursuant to the Basic Subscription Privilege or the Oversubscription  Privilege.
The  Subscription  Price of the  Rights  has  been  determined  by the  Board of
Directors of the Company  based upon an opinion of Advest,  Inc.,  its financial
advisor,  and  represents  a discount to the market price of the Common Stock at
the date of this Prospectus.

EXPIRATION DATE

         The  Rights  will  expire  at 5:00  p.m.,  New York City  time,  on the
Expiration Date. After the Expiration Date,  unexercised Rights will be null and
void.  The Company  will not be  obligated  to honor any  purported  exercise of
Rights received by the Subscription Agent after the Expiration Date,  regardless
of when the documents  relating to such exercise were sent,  except  pursuant to
the Guaranteed Delivery Procedures described below.

SUBSCRIPTION PRIVILEGES

         BASIC  SUBSCRIPTION  PRIVILEGE.  Pursuant  to  the  Basic  Subscription
Privilege,  each Right will entitle the holder thereof to receive,  upon payment
of  the  Subscription  Price,  one  (1)  share  of  Common  Stock.  Certificates
representing shares of Common Stock purchased pursuant to the Basic Subscription
Privilege  will be delivered to  subscribers  as soon as  practicable  after the
Expiration Date.

         OVERSUBSCRIPTION PRIVILEGE.  Subject to the allocation described below,
each Right also carries the right to subscribe pursuant to the  Oversubscription
Privilege at the Subscription  Price for a number of additional shares of Common
Stock available after  satisfaction of all  subscriptions  pursuant to the Basic
Subscription  Privilege,  subject to  proration  by the  Company  under  certain
circumstances.  The right to  subscribe  for  additional  shares of Common Stock
pursuant to the Oversubscription Privilege is not transferable.


                                       44
<PAGE>

         Underlying  Shares  will be  available  for  purchase  pursuant  to the
Oversubscription Privilege only to the extent that any Underlying Shares are not
subscribed  for  through the Basic  Subscription  Privilege.  If the  Underlying
Shares not  subscribed  for through the Basic  Subscription  Privilege  ("Excess
Shares")  are not  sufficient  to  satisfy  all  subscriptions  pursuant  to the
Oversubscription  Privilege,  the  Excess  Shares  will be  allocated  pro  rata
(subject to the elimination of fractional  shares) among those holders of Rights
exercising the Oversubscription Privilege, in proportion to the number of shares
requested by them pursuant to the Oversubscription  Privilege.  Only Record Date
shareholders  who  exercise  the Basic  Subscription  Privilege  in full will be
entitled to exercise the Oversubscription  Privilege.  Transferees of Rights may
not  exercise  the  Oversubscription  Privilege  with  respect  to such  Rights.
Certificates  representing  shares of Common  Stock  purchased  pursuant  to the
Oversubscription   Privilege  will  be  delivered  to  subscribers  as  soon  as
practicable  after  the  Expiration  Date and  after  all  prorations  have been
effected.

         Banks,  brokers and other  nominee  holders of Rights who  exercise the
Basic  Subscription  Privilege and the  Oversubscription  Privilege on behalf of
beneficial  owners of Rights  will be  required  to certify to the  Subscription
Agent and the Company,  in connection with the exercise of the  Oversubscription
Privilege, as to the aggregate number of Rights that have been exercised and the
number of  Underlying  Shares  that are being  subscribed  for  pursuant  to the
Oversubscription  Privilege by each  beneficial  owner of Rights on whose behalf
such nominee holder is acting and that such person was a beneficial owner on the
Record Date.

EXERCISE OF RIGHTS

         Rights may be  exercised by  delivering  to American  Stock  Transfer &
Trust Company,  as the  Subscription  Agent,  on or prior to 5:00 p.m., New York
City  time,  on  the  Expiration  Date,  the  properly  completed  and  executed
Subscription  Certificate  evidencing  such Rights with any  required  signature
guarantees,  together  with payment in full of the  Subscription  Price for each
Underlying Share subscribed for pursuant to the Basic Subscription Privilege and
the  Oversubscription  Privilege.  Such  payment in full must be by (a) check or
bank draft drawn upon a U.S. bank or postal,  telegraphic or express money order
payable to American Stock Transfer & Trust Company,  as  Subscription  Agent, or
(b) wire transfer of funds to the account  maintained by the Subscription  Agent
for such purpose at the [CHASE MANHATTAN BANK,  ACCOUNT NO.  323053807;  ABA NO.
021000021].  The Subscription  Price will be deemed to have been received by the
Subscription  Agent  only upon (i)  clearance  of any  uncertified  check,  (ii)
receipt by the  Subscription  Agent of any  certified  check or bank draft drawn
upon a U.S.  bank or any  postal,  telegraphic  or express  money order or (iii)
receipt of good funds in the Subscription  Agent's account  designated above. If
paying by uncertified  personal  check,  please note that the funds paid thereby
may take at least five  business days to clear.  Accordingly,  holders of Rights
who wish to pay the  Subscription  Price by means of uncertified  personal check
are urged to make  payment  sufficiently  in advance of the  Expiration  Date to
ensure that such  payment is  received  and clears by such date and are urged to
consider payment by means of certified or cashier's  check,  money order or wire
transfer of funds.

                                       45
<PAGE>
         The address to which the  Subscription  Certificates and payment of the
Subscription Price should be delivered is:
<TABLE>
<CAPTION>

                                          AMERICAN STOCK TRANSFER & TRUST COMPANY

<S>                                                   <C>                          <C>
               By Mail:                         By Facsimile Transmission:                        By Hand:
American Stock Transfer & Trust Company               (718) 921-8334               American Stock Transfer & Trust Company
      40 Wall Street, 46th Floor                                                         40 Wall Street, 46th Floor
       New York, New York 10005                                                           New York, New York 10005

                                      To Confirm Receipt and For General Information:
                                                       (800) 937-5449
</TABLE>

         If a Rights holder wishes to exercise Rights,  but time will not permit
such holder to cause the Subscription  Certificate or Subscription  Certificates
evidencing  such  Rights  to  reach  the  Subscription  Agent on or prior to the
Expiration  Date,  such  Rights  may  nevertheless  be  exercised  if all of the
following conditions (the "Guaranteed Delivery Procedures") are met:

         (i) such holder has caused  payment in full of the  Subscription  Price
         for each  Underlying  Share being  subscribed for pursuant to the Basic
         Subscription  Privilege  and  the  Oversubscription   Privilege  to  be
         received (in the manner set forth above) by the  Subscription  Agent on
         or prior to the Expiration Date;

         (ii) the  Subscription  Agent  receives,  on or prior to the Expiration
         Date,  a  guarantee   notice  (a  "Notice  of  Guaranteed   Delivery"),
         substantially  in the form provided with the  Instruction  as to Use of
         Siebert Financial Corp. Subscription  Certificates (the "Instructions")
         distributed with the Subscription Certificates, from a member firm of a
         registered  national  securities  exchange or a member of the  National
         Association  of  Securities  Dealers,  Inc.  (the  "NASD"),  or  from a
         commercial bank or trust company having an office or  correspondent  in
         the United States (each, an "Eligible  Institution"),  stating the name
         of the exercising  Rights holder,  the number of Rights  represented by
         the Subscription Certificate or Subscription  Certificates held by such
         exercising  Rights  holder,  the  number  of  Underlying  Shares  being
         subscribed  for pursuant to the Basic  Subscription  Privilege  and the
         number of Underlying  Shares,  if any, being subscribed for pursuant to
         the  Oversubscription  Privilege,  and guaranteeing the delivery to the
         Subscription  Agent of any  Subscription  Certificate  evidencing  such
         Rights within three Nasdaq  SmallCap  Market trading days following the
         date of the Notice of Guaranteed Delivery; and

         (iii) the properly completed  Subscription  Certificate or Subscription
         Certificates  evidencing the Rights being exercised,  with any required
         signatures  guaranteed,  is received by the  Subscription  Agent within
         three Nasdaq  SmallCap  Market  trading days  following the date of the
         Notice  of  Guaranteed   Delivery  relating  thereto.   The  Notice  of
         Guaranteed  Delivery may be delivered to the Subscription  Agent in the
         same manner as  Subscription  Certificates  at the  addresses set forth
         above, or may be transmitted to the  Subscription  Agent by telegram or
         facsimile   transmission   [(TELECOPY   NO.  (718)  236-4588  OR  (718)
         234-5001)].  Additional  copies  of the form of  Notice  of  Guaranteed
         Delivery are available upon request from the Information  Agent,  whose
         address and telephone numbers are set forth under "Information Agent."

         Funds received in payment of the  Subscription  Price for Excess Shares
subscribed  for  pursuant to the  Oversubscription  Privilege  will be held in a
segregated  account pending  issuance of such Excess Shares.  If a Rights holder
exercising  the  Oversubscription  Privilege is  allocated  less than all of the
shares of Common Stock that such holder  wished to subscribe for pursuant to the
Oversubscription  Privilege,  the excess funds paid by such holder in respect of
the  Subscription  Price for shares not issued

                                       46
<PAGE>

shall be returned by mail without  interest or deduction as soon as  practicable
after the Expiration Date.

         Unless a  Subscription  Certificate  (i)  provides  that the  shares of
Common Stock to be issued pursuant to the exercise of Rights represented thereby
are to be delivered  to the holder of such Rights or (ii) is  submitted  for the
account of an Eligible Institution,  signatures on such Subscription Certificate
must be guaranteed by an Eligible Institution.

         Holders who hold shares of Common Stock for the account of others, such
as  brokers,  trustees  or  depositories  for  securities,   should  notify  the
respective  beneficial  owners of such shares as soon as  possible to  ascertain
such beneficial  owners'  intentions and to obtain  instructions with respect to
the Rights.  If the  beneficial  owner so  instructs,  the record holder of such
Right  should  complete  Subscription   Certificates  and  submit  them  to  the
Subscription  Agent with the proper payment.  In addition,  beneficial owners of
Common Stock or Rights held through such a holder should  contact the holder and
request the holder to effect  transactions  in  accordance  with the  beneficial
owner's instructions.

         The instructions  accompanying the Subscription  Certificates should be
read carefully and followed in detail. DO NOT SEND SUBSCRIPTION  CERTIFICATES TO
THE COMPANY.

         THE METHOD OF DELIVERY OF SUBSCRIPTION  CERTIFICATES AND PAYMENT OF THE
SUBSCRIPTION PRICE TO THE SUBSCRIPTION AGENT WILL BE AT THE ELECTION AND RISK OF
THE RIGHTS HOLDERS, BUT IF SENT BY MAIL IT IS RECOMMENDED THAT SUCH CERTIFICATES
AND PAYMENTS BE SENT BY REGISTERED MAIL,  PROPERLY INSURED,  WITH RETURN RECEIPT
REQUESTED, AND THAT A SUFFICIENT NUMBER OF DAYS BE ALLOWED TO ENSURE DELIVERY TO
THE  SUBSCRIPTION  AGENT AND CLEARANCE OF PAYMENT  PRIOR TO 5:00 P.M.,  NEW YORK
CITY TIME, ON THE EXPIRATION DATE. BECAUSE UNCERTIFIED  PERSONAL CHECKS MAY TAKE
AT LEAST FIVE BUSINESS DAYS TO CLEAR,  YOU ARE STRONGLY URGED TO PAY, OR ARRANGE
FOR  PAYMENT,  BY MEANS OF CERTIFIED  OR  CASHIER'S  CHECK,  MONEY ORDER OR WIRE
TRANSFER OF FUNDS.

         All questions concerning the timeliness, validity, form and eligibility
of  any  exercise  of  Rights  will  be   determined   by  the  Company,   whose
determinations will be final and binding. The Company in its sole discretion may
waive any  defect or  irregularity,  or  permit a defect or  irregularity  to be
corrected within such time as it may determine, or reject the purported exercise
of any Right. Subscriptions will not be deemed to have been received or accepted
until all  irregularities  have been  waived  or cured  within  such time as the
Company  determines  in  its  sole  discretion.  Neither  the  Company  nor  the
Subscription  Agent will be under any duty to give notification of any defect or
irregularity in connection  with the submission of Subscription  Certificates or
incur any liability for failure to give such notification.

         Any  questions  or requests  for  assistance  concerning  the method of
exercising  Rights or requests for  additional  copies of this  Prospectus,  the
Instructions  or the Notice of  Guaranteed  Delivery  should be  directed to the
Information  Agent,  D.F. King & Co., Inc., at its address and telephone  number
set forth under "Information Agent."

NO REVOCATION

         ONCE A HOLDER OF RIGHTS HAS EXERCISED THE BASIC SUBSCRIPTION  PRIVILEGE
AND, IF APPLICABLE,  THE  OVERSUBSCRIPTION  PRIVILEGE,  SUCH EXERCISE MAY NOT BE
REVOKED.

                                       47
<PAGE>

METHOD OF TRANSFERRING RIGHTS

         Rights may be  purchased  or sold through  usual  investment  channels,
including  banks and  brokers.  The Rights may be traded on the Nasdaq  SmallCap
Market and in the  over-the-counter  market.  It is anticipated  that the Rights
will trade on a "when  issued"  basis up to and  including  the Nasdaq  SmallCap
Market trading day immediately following the Record Date.

         The  Rights  evidenced  by a  single  Subscription  Certificate  may be
transferred in whole by endorsing the  Subscription  Certificate for transfer in
accordance with the accompanying Instructions. A portion of the Rights evidenced
by a  single  Subscription  Certificate  (but  not  fractional  Rights)  may  be
transferred by delivering to the Subscription  Agent a Subscription  Certificate
properly  endorsed for transfer,  with  instructions to register such portion of
the Rights  evidenced  thereby in the name of the transferee (and to issue a new
Subscription  Certificate to the transferee evidencing such transferred Rights).
In such event,  a new  Subscription  Certificate  evidencing  the balance of the
Rights  will be  issued  to the  Rights  holder  or,  if the  Rights  holder  so
instructs, to an additional transferee.

         The Rights evidenced by a Subscription Certificate also may be sold, in
whole  or  in  part,  through  the  Subscription  Agent  by  delivering  to  the
Subscription Agent such Subscription  Certificate  properly executed for sale by
the  Subscription  Agent. If only a portion of the Rights  evidenced by a single
Subscription  Certificate  are  to be  sold  by  the  Subscription  Agent,  such
Subscription  Certificate must be accompanied by instructions  setting forth the
action to be taken with respect to the Rights that are not to be sold.  Promptly
following  the  Expiration  Date,  the  Subscription  Agent will send the Rights
holder a check for the net  proceeds  from the sale of any Rights  sold.  If the
Rights can be sold, sales of such Rights will be deemed to have been effected at
the weighted  average price received by the  Subscription  Agent for the sale of
all  Rights  through  the  Subscription  Agent,  less any  applicable  brokerage
commissions,  taxes and other direct  expenses of sale. The Company will pay the
fees charged by the Subscription Agent for effecting such sales.  Orders to sell
Rights must be received by the Subscription  Agent prior to 11:00 a.m., New York
City time, on  ____________,  August _____,  1998 and the  Subscription  Agent's
obligation to execute orders is subject to its ability to find buyers.

         Holders  wishing to transfer  all or a portion of their  Rights  should
allow a  sufficient  amount  of time  prior to the  Expiration  Date for (i) the
transfer  instructions to be received and processed by the  Subscription  Agent,
(ii)  a new  Subscription  Certificate  to be  issued  and  transmitted  to  the
transferee  or  transferees  with  respect  to  transferred  Rights,  and to the
transferor  with  respect  to  retained  Rights,  if any,  and (iii) the  Rights
evidenced by such new  Subscription  Certificates to be exercised or sold by the
recipients  thereof.  Neither the Company nor the Subscription  Agent shall have
any  liability  to  a  transferee  or  transferor  of  Rights  if   Subscription
Certificates  are not  received  in time  for  exercise  or  sale  prior  to the
Expiration Date.

         Except for the fees  charged by the  Subscription  Agent (which will be
paid by the  Company  as  described  above),  all  commissions,  fees and  other
expenses  (including  brokerage  commissions  and  transfer  taxes)  incurred in
connection with the purchase, sale or exercise of Rights will be for the account
of the transferor of the Rights, and none of such commissions,  fees or expenses
will be paid by the Company or the Subscription Agent.

         The Company  anticipates  that the Rights will be eligible for transfer
through, and that the exercise of the Basic Subscription  Privilege (but not the
Oversubscription  Privilege)  may be  effected  through  the  facilities  of the
Depository Trust Company ("DTC"; Rights exercised through DTC are referred to as
"DTC Exercised  Rights").  The holder of a DTC Exercised  Right may exercise the
Oversubscription  Privilege in respect of such DTC  exercised  Right by properly
executing and delivering to the  Subscription  Agent,  at or prior to 5:00 p.m.,
New York City time, on the Expiration  Date, a DTC Participant  Oversubscription
Exercise Form, together with payment of the appropriate

                                       48
<PAGE>

Subscription   Price  for  the  number  of  Underlying   Shares  for  which  the
Oversubscription  Privilege is to be  exercised.  Copies of the DTC  Participant
Oversubscription Exercise Form may be obtained from the Information Agent.

LISTING AND TRADING

         The  outstanding  shares of  Common  Stock  are  listed  on the  Nasdaq
SmallCap  Market.  It is  anticipated  that the Rights  will trade on the Nasdaq
SmallCap Market and in the  over-the-counter  market. There can be no assurance,
however,  that a market for the Rights will  develop or as to the price at which
the Rights will trade. The Company has applied for the listing of the Underlying
Shares on the Nasdaq SmallCap Market.

FOREIGN AND CERTAIN OTHER SHAREHOLDERS

         Subscription Certificates will not be mailed to Holders whose addresses
are outside  the United  States but will be held by the  Subscription  Agent for
their  account.   To  exercise  such  Rights,   such  Holders  must  notify  the
Subscription Agent on or prior to 11:00 a.m., New York City time, on __________,
August _____,  1998, at which time (if no  instructions  have been received) the
Rights represented thereby will be sold, if feasible,  and the net proceeds,  if
any,  remitted to such Holders.  If the Rights can be sold, sales of such Rights
will be deemed to have been effected at the weighted  average price  received by
the  Subscription  Agent for the sale of all  Rights  through  the  Subscription
Agent, less any applicable brokerage commissions, taxes and other expenses.

HOLDERS OF OPTIONS AND RESTRICTED STOCK

         The  Company  will not  distribute  Rights  to  holders  of  vested  or
non-vested  options  outstanding  on the Record Date  pursuant to the  Company's
Stock Option Plan.  Rather,  the Company will adjust the exercise  price of such
vested  options by a percentage  calculated  by dividing the number of shares of
Common Stock issued pursuant to the Rights Offering by the number of outstanding
shares of Common  Stock on the  Record  Date plus the number of shares of Common
Stock issued  pursuant to the Rights  Offering.  See "Management -- Stock Option
Plan."

         Holders of restricted stock pursuant to the Company's  Restricted Stock
Award Plan will be entitled to receive Rights for each restricted  share held as
of the Record Date. See "Management -- Restricted Stock Award Plan."

                                       49
<PAGE>

OPINION OF FINANCIAL ADVISOR

         The  Company  has  retained  Advest,  Inc.  ("Advest")  to  act  as its
exclusive  financial  advisor  in  connection  with  the  Rights  Offering.   On
_________,  1998,  Advest  delivered  to the Company its  opinion  that,  from a
financial  point of view,  the Rights  Offering  is fair to the  Company and its
shareholders  (the  "Fairness  Opinion").  No  limitations  were  imposed by the
Company with respect to the investigations made or procedures followed by Advest
in rendering the Fairness Opinion.

         A COPY OF THE FAIRNESS OPINION,  WHICH SETS FORTH THE ASSUMPTIONS MADE,
MATTERS CONSIDERED AND LIMITS ON THE REVIEW  UNDERTAKEN,  IS ATTACHED AS ANNEX A
TO THIS PROSPECTUS AND IS INCORPORATED  HEREIN BY REFERENCE.  THE SUMMARY OF THE
FAIRNESS  OPINION OF ADVEST SET FORTH IN THIS  PROSPECTUS  IS  QUALIFIED  IN ITS
ENTIRETY BY REFERENCE TO THE FULL TEXT OF SUCH OPINION.  SHAREHOLDERS  ARE URGED
TO READ SUCH OPINION IN ITS ENTIRETY.

         At the Company's Board of Directors meeting on __________, 1998, Advest
delivered its oral and written opinion (dated ________,  1998) that the proposed
Rights  Offering is fair to the Company  and its  shareholders  from a financial
point of view.

         The full text of Advest's written opinion,  dated __________,  1998, is
attached  hereto as Annex A.  Shareholders  are urged to read the opinion in its
entirety for the assumptions made,  matters  considered and limits of the review
undertaken by Advest.

         In arriving at its opinion Advest reviewed:  (1) registration statement
and other publicly available  information  concerning the Company, (2) financial
and operating information with respect to the business, operations and prospects
of the Company  furnished by the Company,  (3) trading  history of the Company's
common  stock and a  comparison  of that  trading  history  with  those of other
relevant  companies,  and (4) a comparison of the financial  terms of the Rights
Offering with the financial terms of certain other relevant recent transactions.

         In addition, Advest undertook the following analyses in determining the
structure of the Rights  Offering and  assessing the fairness to the Company and
its shareholders from a financial point of view: (1) VALUATION ANALYSIS.  Advest
assessed and  compared the  Company's  trading  valuation  based upon its recent
financial performance and earnings growth relative to its peers which consist of
eleven companies;  (2) RIGHTS OFFERING  ANALYSIS.  Advest assessed the structure
and terms of  seventeen  rights  offerings  that have been  issued over the past
eighteen months.

         In arriving at its opinion, Advest assumed and relied upon the accuracy
and  completeness of the financial and other  information  without  assuming any
responsibility  for  independent  verification  of such  information and further
relied upon the  assurances of management of the Company that they are not aware
of any facts that would make such  information  inaccurate  or  misleading.  The
opinion is necessarily based upon market,  economic and other conditions as they
exist on, and can be evaluated as of __________, 1998.

         Advest,  as part of its investment  banking  business is engaged in the
valuation of securities in connection with mergers and acquisitions,  negotiated
underwritings,  secondary  distributions  of listed and unlisted  securities and
private  placements,  and in valuations  for corporate and other  purposes.  The
Company  selected  Advest  to render  its  opinion  on the basis of such  firm's
expertise. Advest has also performed various investment banking services for the
Company in the past and has received customary fees for such services.

                                       50
<PAGE>
VALUATION ANALYSIS

PEER GROUP SELECTION
         Advest  selected a peer group for the Company which  consists of eleven
publicly traded  companies that are  broker/dealers,  discount  brokerage firms,
internet-based   retail  brokerage  firms  and  small  to  mid-cap  trading  and
investment  banking firms all of which are located in the U.S.  Advest  believes
that this group of companies  represents the best peer group given the Company's
broad product  offering and recent  expansion into other lines of business.  The
peer group consisted of the following companies: The Charles Schwab Corporation;
National Discount Brokers Group, Inc.;  E*Trade Group, Inc.;  Ameritrade Holding
Corporation;  Scott & Stringfellow  Financial,  Inc.; Kinnard  Investments Inc.;
First Montauk  Financial Corp.;  Atalanta Sosnoff Capital Corp.;  Kirlin Holding
Corporation; First Albany Companies Inc.; and Freedom Securities Corporation.
 
         TRADING AND FINANCIAL PERFORMANCE  COMPARISONS The peer group above was
used to assess and compare the Company's  current  trading  valuation based upon
its recent financial  performance  (March 31, 1998) and earnings growth relative
to such peer group.  Based on the Company's closing share price of $_________ on
________,  1998,  the  Company  trades at a  price/LTM  EPS of  ____X,  which is
[above/below]  the peer  median  of  ____X.  However,  the  Company's  financial
performance  as  measured  by return on  average  assets  ("ROA")  and return on
average equity  ("ROE") of ____% and ____% is  significantly  [above/below]  its
peers  median ROA and ROE of ____% and ____%,  respectively.  In  addition,  the
Company's  earnings  per share  growth over the last three years has been ____%,
which is significantly  [above/below] its peers' median growth rate of ____%. In
addition, we analyzed the trading valuation of high growth companies which are a
sub-set of the Company's peer group. For the purposes of this analysis,  we have
defined high growth  companies as companies  with earnings and sales growth over
the past three years greater than ____% and ____%, respectively. Based upon this
analysis we came up with three companies  which trade at a median  price/LTM EPS
of ____X and a median three year growth in EPS of ____%, median ROA of ____% and
median  ROE of  ____%.  The  Company's  three  year EPS  growth,  ROA and ROE is
significantly [above/below] the high growth peer group median levels. Therefore,
based  upon  the  Company's  [above/below]  average  financial  performance  and
earnings growth  relative to both sets of peers,  the Company's stock appears to
be fairly valued at its current trading levels.

RIGHTS OFFERING ANALYSIS

         Advest  compiled a list of seventeen  rights  offerings  that have been
issued over the past  eighteen  months.  This list was used to analyze:  (1) the
subscription  price of the right relative to the issuer's  common stock price in
assessing  the  discount to market (2) the  discount  to market  relative to the
transferability of the rights (3) an issuer's common stock price behavior on the
record  date  of the  Rights  Offering  to the  expiration  date  of the  Rights
Offering. The analysis yielded the following statistics: (1) the median discount
to market  for all rights  offerings  was ____% (2) the  discount  to market for
rights  which were  transferable  was ____% (3) the median  price  decline of an
issuer's  common  stock price was ____% from the Record  Date to the  Expiration
Date. Given the recent  significant price movement in the Company's stock price,
we used the 30 day average  closing  stock price to  calculate  the  discount to
market price of the subscription  right. Based upon the Company's 30 day average
stock price of $_______ on __________, 1998, this represents a ____% discount to
market at a  $_______  subscription  price,  which is  [above/below]  the median
discount to market for the seventeen rights offerings of ____% and [above/below]
median  discount of ____% for rights  offering with  transferability  of rights.
Assuming  the  Company's  common  stock price  declines at median  levels,  this
represents a ____% discount to market,  which is [above/below]  rights offerings
with transferable rights.

                                       51
<PAGE>

         The Company selected Advest as its financial  advisor because Advest is
a nationally  recognized  investment  banking  firm engaged in the  valuation of
businesses and their  securities in connection with mergers and acquisitions and
for other purposes and has substantial experience in transactions similar to the
Rights  Offering.  Pursuant  to an  engagement  letter  dated June __, 1998 with
Advest,  the Company  paid Advest an initial  fee for its  advisory  services of
$_____ and became  obligated to pay Advest an additional  fee of $_____ upon the
closing of the Rights Offering. In addition, the engagement letter provides that
the Company will  reimburse  Advest for its  reasonable  out-of-pocket  expenses
(including  reasonable  fees and  disbursements  of its legal  counsel) and will
indemnify Advest and certain related persons against certain liabilities arising
out of its engagement.

         Advest has in the past  provided  financial  advisory  services  to the
Company and received customary fees for rendering such services. In the ordinary
course of business,  Advest may actively  trade in securities of the Company for
its own account and for the account of its customers  and,  accordingly,  may at
any time hold a long or short position in such securities.

         The Company does not currently have and has not had within the past two
years and does not contemplate  hereafter having any material  relationship with
Advest or any of its affiliates.

CERTAIN FEDERAL INCOME TAX CONSEQUENCES TO HOLDERS

         Brown Raysman  Millstein  Felder & Steiner LLP, counsel to the Company,
has advised the Company that the following  summary reflects their opinion as to
the material  United  States  federal  income tax  considerations  applicable to
Holders upon the distribution of the Rights, and to Holders of Rights upon their
exercise and  disposition.  Holders  should be aware that certain of the federal
income tax  consequences  relevant to the Holders are unclear under existing law
or are dependent on factual  considerations  that cannot currently be determined
and counsel have not rendered an opinion with respect to such  consequences.  An
opinion of counsel  represents  the legal  judgment  of such  counsel and is not
binding on the United States Internal Revenue Service (the "Service"). There can
be no  assurance  that the Service will take a similar view as to any of the tax
consequences  described  below. No ruling has been or will be requested from the
Service on any tax matters  relating to the Rights  Offering or the ownership or
disposition  of the Common Stock.

         This  summary  is based  upon the  provisions  of the Code,  the United
States  Treasury   regulations   promulgated   thereunder  (the  "Regulations"),
administrative  rulings and judicial  decisions now in effect,  all of which are
subject   to  change   (possibly   with   retroactive   effect)   or   different
interpretations.  This  summary  does not  purport  to deal with all  aspects of
federal  income  taxation  that may be  relevant  to a  particular  Holder or to
certain types of Holders  subject to special  treatment under the federal income
tax laws (for example,  banks, dealers in securities,  life insurance companies,
tax exempt organizations and foreign taxpayers),  nor does it discuss any aspect
of state,  local or foreign  tax laws.  Foreign  persons  should see "THE RIGHTS
OFFERING  --Certain United States Tax Consequences to Non-United States Holders"
below. Furthermore, this summary is limited to persons that have held the Common
Stock as capital assets  (generally,  property held for  investment)  within the
meaning of Section  1221 of the Code.  This  discussion  is not  intended as tax
advice to the Holders. Holders are advised to consult

                                       52
<PAGE>

their own tax advisors  with respect to the  consequences  to them of the Rights
Offering to their own particular tax situations.

         DISTRIBUTION OF THE RIGHTS. Subject to the discussions in "Constructive
Distributions  Under  Section 305 of the Code,"  below,  Holders of Common Stock
will  not  recognize  taxable  income,  for  federal  income  tax  purposes,  in
connection with the distribution of the Rights.

         BASIS AND  HOLDING  PERIOD OF THE  RIGHTS.  Except as  provided  in the
following  sentence,  the  basis  of  the  Rights  received  by  a  Holder  as a
distribution  with respect to such Holder's Common Stock will be zero. If either
(i) the fair  market  value of the Rights on the date of issuance is 15% or more
of the fair  market  value (on the date of  issuance)  of the Common  Stock with
respect to which they are received or (ii) the Holder  elects,  in such Holder's
federal income tax return for the taxable year in which the Rights are received,
to allocate  part of the basis of such Common  Stock to the Rights,  then,  upon
exercise or transfer of the Rights, the Holder's basis in such Common Stock will
be allocated  between the Common Stock and the Rights in  proportion to the fair
market  values  of each on the date of  distribution.  The  holding  period of a
Holder with respect to the Rights  received as a  distribution  on such Holder's
Common Stock will include the Holder's  holding period for the Common Stock with
respect to which the Rights  were  distributed.  In the case of a  purchaser  of
Rights,  the tax basis of such Rights will be equal to the  purchase  price paid
therefore  and the  holding  period for such  Rights  will  commence  on the day
following the date of the purchase.

         TRANSFER OF THE RIGHTS.  A Holder who sells the Rights  received in the
distribution  prior  to  exercise  will  recognize  gain  or loss  equal  to the
difference  between the sale  proceeds and such  Holder's  basis (if any) in the
Rights sold. Such gain or loss will be capital gain or loss if gain or loss from
a sale of Common  Stock held by such Holder  would be  characterized  as capital
gain or loss at the time of such  sale,  and will be long term  capital  gain or
loss if the  holding  period  for the Rights  disposed  of is more than one year
(with a more  favorable  long term capital gain rate  applicable  if the holding
period is more than eighteen months) and short term capital gain or loss if such
holding period is one year or less.

         LAPSE OF THE  RIGHTS.  Holders  who  received  the Rights in respect of
Common  Stock  who  allow  the  Rights  distributed  to them to  lapse  will not
recognize any gain or loss,  and no adjustment  will be made to the basis of the
Common Stock owned by such Holders.

         EXERCISE  OF THE  RIGHTS;  BASIS AND  HOLDING  PERIOD OF COMMON  STOCK.
Holders of Rights  will not  recognize  gain or loss upon the  exercise  of such
Rights.  The basis of the Common Stock acquired  through  exercise of the Rights
will be equal to the sum of the  Subscription  Price  therefor  and the Holder's
basis in such Rights (if any).  The holding period for the Common Stock acquired
through  exercise of the Rights will begin on the date the Rights are exercised.

         CONSTRUCTIVE  DISTRIBUTIONS  UNDER SECTION 305 OF THE CODE. Section 305
of the Code  provides,  as a  general  rule,  that a  distribution  of rights to
acquire stock of a corporation made by such corporation to its shareholders with
respect  to its stock is not a  taxable  event.  However,  there are a number of
exceptions to this general rule, and a distribution  of rights that falls within
any one of such  exceptions is treated as "a  distribution  of property to which
section 301 applies" (i.e., a distribution that may be taxable as a dividend).

         Under one of the relevant exceptions,  a distribution of stock or stock
rights  will be treated as a  distribution  of  property  to which  section  301
applies if it constitutes a "disproportionate  distribution" with respect to any
class or classes of stock or convertible debt of the corporation. A distribution
of

                                       53
<PAGE>

stock or stock rights constitutes a  "disproportionate  distribution" if it is a
part  of  a  distribution  or  a  series  of  distributions   (including  deemed
distributions)  that has the effect of (i) the  receipt of  property  (including
cash) by some shareholders and (ii) an increase in the  proportionate  interests
of other  shareholders in the assets or earnings and profits of the distributing
corporation.  For this purpose,  cash  dividends  paid with respect to stock and
debt service  payments made with respect to  convertible  securities  (which are
treated for this purpose as  outstanding  stock) may  constitute  the  requisite
"receipt  of  property"  by  some  shareholders  irrespective  of  whether  such
dividends or payments are related to the  distribution of stock or stock rights.
Further,  a  distribution  of stock or stock  rights that does not  maintain the
proportionate   interests  of  the  various  classes  of  stock  and  securities
(including any conversion rights relating  thereto) of the distributing  company
may  constitute  the requisite  increase in the  proportionate  interests in the
assets or earnings and profits of the shareholders receiving the distribution of
stock or stock rights.

         Under a second  relevant  exception,  a distribution  of stock or stock
rights by a corporation  with respect to its preferred  stock  generally will be
treated as a  distribution  of property to which section 301 applies  unless the
distribution  is made with respect to convertible  preferred  stock to take into
account a stock dividend,  stock split or any similar event  (including the sale
of stock at less than fair  market  value  pursuant to a rights  offering)  that
would otherwise result in the dilution of the conversion right.

         If the Rights  Offering were to result in a distribution of property to
which  section 301 applies  under one of the  above-described  exceptions,  such
distribution (measured by the fair market value of the Rights distributed) would
be  treated,  first,  as a dividend  to the extent of the  Company's  current or
accumulated  earnings and profits,  then as a tax-free  return of capital to the
extent of the  recipient's  basis in the  stock to which  such  distribution  is
attributable, and finally as an amount received in exchange for such stock.

         The Company has both current and accumulated earnings and profits as of
the close of its taxable year ended  December 31, 1997 and for the first quarter
of 1998. The amount of earnings and profits,  if any, that the Company will earn
during 1998 will  depend on its future  actions and  financial  performance  and
cannot  currently  be  determined.  However,  based upon the  Company's  current
projections,   it  is  anticipated  that  the  Company  will  have  current  and
accumulated  earnings and profits for its 1998 tax year  sufficient to cover the
estimated  fair market value of the Rights  Offering.  In such case,  the Rights
Offering  may result in dividend  income to the  Holders of Common  Stock if the
Rights  Offering  ultimately is determined to have resulted in a distribution of
property to which section 301 applies.

         If the Company were to either generate current earnings and profits for
1998 or maintain  accumulated  earnings and profits and the Rights Offering were
treated as a distribution  of property to which section 301 applies under one of
the above-described  exceptions,  a Holder might ultimately be treated as having
received  a  dividend  pursuant  to  Section  305 of the Code as a result of the
Rights  Offering equal to the lesser of the value of the  distribution  and such
Holder's  share of the current  and/or  accumulated  earnings and profits of the
Company.  Subject to certain  holding  period and  taxable  income  requirements
imposed  by the Code,  an actual or  constructive  distribution  to a  corporate
Holder  resulting  from the Rights  Offering  that is treated as a dividend  may
qualify for the dividends received deduction  available under section 243 of the
Code. Corporate Holders claiming such a dividends received deduction are advised
to consult with their tax advisors as to the potential limitations applicable to
the dividend received deduction and the potential  applicability of section 1059
to such deduction.

         Whether or not the  Company  has current or  accumulated  earnings  and
profits, in the event that

                                       54
<PAGE>

the Rights  Offering is treated as a distribution  to which section 301 applies,
Holders would receive a basis in the Rights  received or other  property  deemed
distributed equal to the amount of such distribution.

         EACH HOLDER IS URGED TO CONSULT WITH SUCH HOLDER'S OWN TAX ADVISOR WITH
RESPECT TO THE TAX  CONSEQUENCES  OF THE RIGHTS  OFFERING TO SUCH  HOLDER'S  OWN
PARTICULAR  TAX  SITUATION,  INCLUDING THE  APPLICATION  AND EFFECT OF STATE AND
LOCAL INCOME AND OTHER TAX LAWS.

FEDERAL INCOME TAX CONSEQUENCES OF RIGHTS OFFERING TO COMPANY

         The Company will not recognize gain or loss on either the  distribution
or the exercise or lapse of the Rights.

CERTAIN UNITED STATES TAX CONSEQUENCES TO NON-UNITED STATES HOLDERS

         The following  summary describes the material United States federal tax
consequences of the  distribution,  exercise and disposition of the Rights,  and
the ownership and disposition of Common Stock acquired upon exercise thereof, by
a person (a  "non-U.S.  Holder")  who,  for  United  States  federal  income tax
purposes,  is a nonresident alien  individual,  a foreign  corporation,  foreign
partnership,  or foreign estate or trust, as such terms are defined in the Code.
This  summary  does not  discuss  all  aspects of federal  taxation  that may be
relevant to a particular  non-U.S.  Holder,  nor does it consider specific facts
and  circumstances  that may be relevant to a particular  non-U.S.  Holder's tax
position.

         ISSUANCE OR EXERCISE OF THE RIGHTS. Subject to the possible application
of  Section  305 of the Code  (see "THE  RIGHTS  OFFERING--Certain  federal  Tax
Consequences to Holders -- CONSTRUCTIVE  DISTRIBUTIONS  UNDER SECTION 305 OF THE
CODE,"  above),  which  could  cause  the  Rights  Offering  to  result  in  the
constructive  receipt of  dividends  (which  would be taxable  as  described  in
"DIVIDENDS ON COMMON STOCK," below) or of an amount received in exchange for the
Common Stock (which would be taxable as described in  "DISPOSITION  OF RIGHTS OR
COMMON  STOCK,"  below),  non-U.S.  Holders of Common  Stock will not  recognize
taxable income,  for United States federal income tax purposes,  and will not be
subject to withholding  of United States federal income tax, in connection  with
the receipt or exercise of the Rights.

         DISPOSITION OF RIGHTS OR COMMON STOCK. A non-U.S. Holder generally will
not be  subject to United  States  federal  income tax with  respect to any gain
recognized on the  disposition of the Rights or Common Stock unless (i) the gain
is effectively connected with a trade or business of the non-U.S.  Holder in the
United States, (ii) in the case of a non-U.S.  Holder who is a nonresident alien
individual  and holds either the Rights or such Common Stock as a capital asset,
such non-U.S.  Holder meets the "substantial presence test" set forth in section
7701(b)(3) of the Code (generally,  present in the United States for 183 or more
days in the taxable year of sale), (iii) the non-U.S. Holder has owned, directly
or by  attribution,  more than 5% of the  Common  Stock at any time  during  the
shorter of (A) the period during which the Holder owned the Common Stock and (B)
the five-year period ending on the date of disposition of such interest,  at the
time of  disposition,  and the Rights or such Common Stock,  as the case may be,
are/is a United  States  real  property  interest  within the meaning of Section
897(c)(1)  of the Code or (iv) a non-U.S.  Holder is subject to tax  pursuant to
certain provisions of the Code applicable to expatriates.

         DIVIDENDS  ON COMMON  STOCK.  Dividends  paid to a  non-U.S.  Holder of
Common Stock will be

                                       55
<PAGE>

subject to withholding of United States federal income tax at a 30% rate or such
lower rate as may be specified by an  applicable  income tax treaty,  unless (i)
the dividends are effectively  connected with the conduct of a trade or business
of the non-U.S.  Holder within the United  States or (ii) such  non-U.S.  Holder
meets the  "substantial  presence  test" set forth in section  7701(b)(3) of the
Code. In order to claim the benefit of an applicable tax treaty rate, a non-U.S.
Holder  may have to file  with  the  Company  or its  dividend  paying  agent an
exemption or reduced treaty rate  certificate  or letter in accordance  with the
terms of such treaty and the Code.

         Dividends received by a non-U.S.  Holder that are effectively connected
with the conduct of a trade or business of a non-U.S.  Holder  within the United
States are exempt from the  withholding tax described  above. A non-U.S.  Holder
may claim this exemption by filing Form 4224 (Exemption from  Withholding of Tax
on Income  Effectively  Connected  with the  Conduct of Trade or Business in the
United States) with the Company or its dividend paying agent. Dividends that are
effectively  connected with the conduct of a trade or business within the United
States  (after  reduction  by certain  deductions)  are  generally  taxed at the
regular  United  States  federal  income  tax rate and,  in the case of  foreign
corporations,  may also be subject to an additional  U.S.  branch profits tax of
30% (or lower applicable treaty rate) pursuant to section 884 of the Code.

         FEDERAL  ESTATE  TAXES.  Common  Stock held by an  individual  non-U.S.
Holder at the time of death will be included in such  Holder's  gross estate for
United  States  federal  estate tax purposes,  unless an  applicable  estate tax
treaty provides otherwise.

         EACH NON-U.S.  HOLDER IS URGED TO CONSULT WITH SUCH  NON-U.S.  HOLDER'S
OWN TAX ADVISOR WITH RESPECT TO THE TAX  CONSEQUENCES  OF THE RIGHTS OFFERING TO
SUCH NON-U.S.  HOLDER'S OWN PARTICULAR TAX SITUATION,  INCLUDING THE APPLICATION
AND EFFECT OF STATE, LOCAL AND FOREIGN INCOME AND OTHER TAX LAWS.

         U.S. INFORMATION REPORTING REQUIREMENTS AND BACKUP WITHHOLDING.

         Under the Regulations, United States information reporting requirements
and backup  withholding  tax may apply to dividends paid on Common Stock to U.S.
Holders and non-U.S.  Holders.  U.S. Holders are required to file annual returns
reporting any dividends  received  during the reporting  year and such dividends
may be subject to backup  withholding when paid unless the U.S. Holder certifies
its social security number and that backup withholding is not required.

         The Service has imposed new  information  reporting  and  certification
requirements  and  possible  backup  withholding  on  payments of  dividends  to
non-U.S.  Holders. Non-U.S. Holders should consult with their tax advisers as to
compliance with the new rules so as to avoid possible information  reporting and
backup withholding on dividend payments.  U.S. Holders and non-U.S.  Holders may
be  eligible  to  obtain a refund  of any  amounts  withheld  under  the  backup
withholding rules by filing the appropriate claim for refund with the Service.

DESCRIPTION OF COMMON STOCK

         For a description  of the Common  Stock,  see  "DESCRIPTION  OF CAPITAL
STOCK."

                                       56
<PAGE>

SUBSCRIPTION AGENT

         The Company has appointed  American  Stock  Transfer & Trust Company as
Subscription  Agent for the Rights Offering.  The Subscription  Agent's address,
which is the address to which the  Subscription  Certificates and payment of the
Subscription  Price  should be  delivered,  as well as the  address to which the
Notice of Guaranteed Delivery must be delivered, is:

<TABLE>
<CAPTION>
                                       AMERICAN STOCK TRANSFER & TRUST COMPANY
<S>                                                     <C>                          <C>
                 BY MAIL:                         BY FACSIMILE TRANSMISSION:                        BY HAND:
  American Stock Transfer & Trust Company               (718) 921-8334               American Stock Transfer & Trust Company
        40 Wall Street, 46th Floor                                                         40 Wall Street, 46th Floor
         New York, New York 10005                                                           New York, New York 10005

                                       TO CONFIRM RECEIPT AND FOR GENERAL INFORMATION:
                                                        (800) 937-5449
</TABLE>

The Company will pay the fees and expenses of the  Subscription  Agent,  and has
also agreed to indemnify the Subscription  Agent from any liability which it may
incur in connection with the Rights  Offering.  The Company has been informed by
the  Subscription  Agent that it is a bank within the meaning of Section 3(a)(6)
of the Exchange Act.

INFORMATION AGENT

         The Company has appointed  D.F. King & Co., Inc. as  Information  Agent
for the Rights Offering. Any questions or requests for additional copies of this
Prospectus,  the  Instructions  or the  Rights  Offering  Notice  of  Guaranteed
Delivery may be directed to the Information  Agent at the telephone  numbers and
address below.

                              D.F. KING & CO., INC.

                                 77 Water Street
                                   20th Floor
                               New York, NY 10005
                 Banks and Brokers Call Collect: (212) 269-5550
                      Others Call Toll Free: 1-800-859-8508

The Company will pay the fees and expenses of the Information Agent and has also
agreed to indemnify the Information Agent from certain  liabilities which it may
incur in connection with the Rights Offering.

                                       57
<PAGE>

                          DESCRIPTION OF CAPITAL STOCK

         The  following  general  summary of the  material  terms of the capital
stock of the  Company  does not  purport to be  complete  and is subject to, and
qualified  in its  entirety  by  reference  to, the  pertinent  portions  of the
Company's Certificate of Incorporation.

GENERAL

         The  authorized  capital  stock of the Company  consists of  49,000,000
shares of common  stock,  par value $.01 per share (the "Common  Stock").  As of
June _____,  1998, there were 20,996,440 shares of the Common Stock outstanding.
Of this  number,  20,212,000  shares  of Common  Stock,  or 96%,  were  owned or
controlled by Muriel F. Siebert.

COMMON STOCK

         GENERAL.  There are no redemption or sinking fund provisions applicable
to the shares of Common Stock and such shares are not entitled to any preemptive
rights.

         VOTING.  Each  holder of Common  Stock is entitled to one vote for each
share registered in the holder's name on the books of the Company. Since none of
the shares of Common Stock have  cumulative  voting rights,  the holders of more
than 50% of the shares  can elect all the  directors  of the  Company if they so
chose and, in that event,  the holders of the remaining  shares will not be able
to elect any directors.

         DIVIDENDS.  The holders of Common  Stock are  entitled to receive  such
dividends as may be declared  from time to time by the Board of Directors of the
Company from the assets of the Company which are legally available therefor.

         LIQUIDATION.  Upon the  liquidation,  dissolution  or winding-up of the
Company,  holders of Common Stock are entitled to receive,  pro rate,  after the
prior rights of creditors have been satisfied,  all the remaining  assets of the
Company available for distribution.

         TRANSFER AGENT AND  REGISTRAR.  American Stock Transfer & Trust Company
is the transfer agent and registrar for the Common Stock.

                                       58
<PAGE>

                              PLAN OF DISTRIBUTION

         The Company is  distributing  transferable  Rights,  at no cost, to the
Holders of the Common Stock  outstanding  as of the Record Date. See "THE RIGHTS
OFFERING  --The  Rights." Each Right will entitle the holder thereof to receive,
upon payment of the Subscription  Price,  one (1) share of Common Stock.  Record
Date shareholders who fully exercise all Rights distributed to them will also be
entitled to subscribe at the Subscription  Price for shares of Common Stock that
are not  otherwise  purchased  pursuant to the  exercise  of Rights,  subject to
proration by the Company under  certain  circumstances.  The Company's  majority
shareholder,  Muriel F. Siebert,  has indicated to the Company that to encourage
increased public ownership of stock, and consistent with her waiving her receipt
of past  dividends,  she intends to waive the receipt of the Rights to which she
would   otherwise  be  entitled.   See  "THE  RIGHTS  OFFERING  --  Subscription
Privileges."

         The Company anticipates receiving  approximately $ in proceeds from the
Rights Offering,  after payment of  approximately  $235,000 of fees and expenses
incurred in connection with the Rights Offering. See "USE OF PROCEEDS."

TRADING

         The  outstanding  shares of  Common  Stock  are  traded  in the  Nasdaq
SmallCap  Market.  The Company has applied for listing the shares offered hereby
in the Nasdaq SmallCap Market.

DESCRIPTION OF COMMON STOCK

         For a description  of the Common  Stock,  see  "Description  of Capital
Stock."

                                       59
<PAGE>

                                  LEGAL MATTERS

          The legality of the securities offered hereby is being passed upon for
the Company by Brown  Raysman  Millstein  Felder & Steiner,  LLP, New York,  New
York.

                                     EXPERTS

          The  consolidated   statements  of  financial   condition  of  Siebert
Financial Corp. and its  subsidiary,  Muriel Siebert & Co., Inc., as of December
31, 1997 and December  31,  1996,  and the related  consolidated  statements  of
income,  changes in shareholders' equity and cash flows for each of the years in
the three-year  period ended December 31, 1997 included in this  Prospectus have
been  audited by Richard A.  Eisner & Company,  LLP,  independent  auditors,  as
indicated  in their  report with respect  thereto,  and are  included  herein in
reliance  upon such  report  given  upon  authority  of said firm as  experts in
accounting and auditing.


<PAGE>

                     SIEBERT FINANCIAL CORP. AND SUBSIDIARY

                   INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

                                                                           Page
                                                                           ----

    Report of Independent Auditors..........................................F-2

    Consolidated Statements of Financial Condition at
      March 31, 1998 (unaudited) and December 31, 1997 and 1996 ............F-3

    Consolidated Statements of Income for the three months
      ended March 31, 1998 and 1997 (unaudited).............................F-4

    Consolidated Statements of Income for each of the years in
      the three-year period ended December 31, 1997.........................F-5

    Consolidated Statements of Changes in Shareholders' Equity
      for each of the years in the three-year period ended 
      December 31, 1997 and the three months ended 
      March 31, 1998 (unaudited)............................................F-6

    Consolidated Statements of Cash Flows for the three months
      ended March 31, 1998 and 1997 (unaudited).............................F-7

    Consolidated Statements of Cash Flows for each of the years
      in the three-year period ended December 31, 1997......................F-8

    Notes to Consolidated Financial Statements..............................F-9


                                      F-1
<PAGE>

REPORT OF INDEPENDENT AUDITORS

Board of Directors
Siebert Financial Corp.
New York, New York


We have audited the accompanying  consolidated statements of financial condition
of Siebert  Financial  Corp. and its wholly owned  subsidiary as of December 31,
1997 and December 31, 1996, and the related  consolidated  statements of income,
changes  in  shareholders'  equity  and cash  flows for each of the years in the
three-year  period ended December 31, 1997.  These financial  statements are the
responsibility of the Company's management.  Our responsibility is to express an
opinion on these financial statements based on our audits.

We  conducted  our  audits  in  accordance  with  generally   accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion,  the financial  statements  referred to above present fairly, in
all material respects,  the consolidated financial position of Siebert Financial
Corp.  and its wholly owned  subsidiary as of December 31, 1997 and December 31,
1996, and the consolidated  results of their operations and their cash flows for
each  of the  years  in the  three-year  period  ended  December  31,  1997,  in
conformity with generally accepted accounting principles.


Richard A. Eisner & Company, LLP

New York, New York
February 13, 1998

(April 7, 1998, with respect to the third and fourth paragraphs of Note F)



                                      F-2
<PAGE>

SIEBERT FINANCIAL CORP. AND SUBSIDIARY

CONSOLIDATED STATEMENTS OF FINANCIAL CONDITION
<TABLE>
<CAPTION>

                                                                    March 31,           December 31,
                                                                       1998      -------------------------
                                                                   (unaudited)      1997           1996
                                                                   -----------   -----------   -----------
ASSETS

<S>                                                                <C>           <C>           <C>        
Cash and cash equivalents                                          $ 3,808,287   $ 4,394,142   $   231,029
Cash equivalents - restricted                                        1,300,000     1,300,000            --
Receivable from clearing broker                                             --     2,134,839     1,141,439
Securities owned, at market value                                   11,125,733     6,564,668    10,116,248
Secured demand note receivable from affiliate                        2,000,000     2,000,000     2,000,000
Furniture, equipment and leasehold improvements, net                   548,065       475,553       450,254
Investment in affiliate                                                392,000       392,000            --
Prepaid expenses and other assets                                      825,260       620,387       433,738
                                                                   -----------   -----------   -----------

                                                                   $19,999,345   $17,881,589   $14,372,708
                                                                   ===========   ===========   ===========

LIABILITIES AND SHAREHOLDERS' EQUITY

Liabilities:
Securities sold, not yet purchased, at market value                $   382,018   $ 2,037,547   $ 1,447,143
Payable to clearing broker                                           2,332,531            --            --
Accounts payable and accrued liabilities                             3,801,810     3,171,485     2,824,000
                                                                   -----------   -----------   -----------

                                                                     6,516,359     5,209,032     4,271,143
                                                                   -----------   -----------   -----------

Commitments and contingent liabilities

Subordinated borrowings payable to affiliate                         3,000,000     3,000,000     3,000,000
                                                                   -----------   -----------   -----------

Shareholders' equity:
Common stock, $.01 par value; 49,000,000 shares
   authorized, 20,993,640 shares outstanding at March 31, 1998,
   20,950,440 shares outstanding at December 31, 1997,
   and 20,943,588 shares  outstanding at December 31, 1996             209,936       209,504       209,436
Additional paid-in capital                                           6,609,182     6,584,963     6,613,972
Retained earnings                                                    3,663,868     2,878,090       278,157
                                                                   -----------   -----------   -----------

                                                                    10,482,986     9,672,557     7,101,565
                                                                   -----------   -----------   -----------

                                                                   $19,999,345   $17,881,589   $14,372,708
                                                                   ===========   ===========   ===========
</TABLE>

                              See notes to consolidated financial statements.

                                                    F-3
<PAGE>

SIEBERT FINANCIAL CORP. AND SUBSIDIARY

CONSOLIDATED STATEMENTS OF INCOME
(UNAUDITED)
<TABLE>
<CAPTION>

                                                              Three Months Ended
                                                                   March 31,
                                                           -------------------------
                                                               1998          1997
                                                           -----------   -----------
Revenues:
<S>                                                        <C>           <C>        
   Commissions and fees                                    $ 4,595,905   $ 4,744,439
   Investment banking                                        1,492,555       287,049
   Trading profits                                             339,064       511,254
   Interest and dividends                                      163,408       136,502
                                                           -----------   -----------

                                                             6,590,932     5,679,244
                                                           -----------   -----------

Expenses:
   Employee compensation and benefits                        2,348,562     1,821,896
   Clearing fees, including floor brokerage                  1,064,941     1,132,850
   Advertising and promotion                                   449,669       901,086
   Communications                                              409,256       432,162
   Occupancy                                                   196,011       162,755
   Interest                                                    100,051        92,075
   Other general and administrative                            781,524       705,937
                                                           -----------   -----------

                                                             5,350,014     5,248,761
                                                           -----------   -----------

Income before provision for income taxes                     1,240,918       430,483

Provision for income taxes                                     436,000       182,000
                                                           -----------   -----------

Net income                                                 $   804,918   $   248,483
                                                           ===========   ===========

Net income per share of common stock - basic and diluted         $0.04         $0.01

Weighted average shares outstanding - basic                 20,992,018    20,945,940

Weighted average shares outstanding - diluted               21,608,615    20,945,940


                 See notes to consolidated financial statements.
</TABLE>

                                         F-4

<PAGE>
SIEBERT FINANCIAL CORP. AND SUBSIDIARY

CONSOLIDATED STATEMENTS OF INCOME
<TABLE>
<CAPTION>

                                                                       Year Ended December 31,
                                                                ---------------------------------------
                                                                    1997          1996          1995
                                                                -----------   -----------   -----------
<S>                                                             <C>           <C>           <C>        
Revenues:
   Commissions and fees                                         $18,879,674   $20,105,127   $15,645,334
   Investment banking                                             4,487,594     2,532,795     1,396,967
   Trading profits                                                1,795,104       868,823     2,608,078
   Interest and dividends                                           704,911       656,434     1,389,612
                                                                -----------   -----------   -----------

                                                                 25,867,283    24,163,179    21,039,991
                                                                -----------   -----------   -----------
Expenses:
   Employee compensation and benefits                             8,208,006     9,753,847     8,586,116
   Clearing fees, including floor brokerage                       4,675,368     4,585,398     4,249,050
   Advertising and promotion                                      2,751,755     3,265,692     2,485,426
   Communications                                                 1,446,817     1,359,325     1,119,189
   Occupancy                                                        648,763       403,534       326,089
   Interest                                                         418,405       290,465       568,326
   Other general and administrative                               3,043,068     2,339,483     2,461,122
                                                                -----------   -----------   -----------

                                                                 21,192,182    21,997,744    19,795,318
                                                                -----------   -----------   -----------

Income before provision for income taxes                          4,675,101     2,165,435     1,244,673

Provision for income taxes - current                              2,057,000       201,000            --
                                                                -----------   -----------   -----------

NET INCOME - HISTORICAL                                         $ 2,618,101     1,964,435     1,244,673
                                                                ===========

Pro forma provision for income taxes                                              752,000       548,000
                                                                              -----------   -----------

NET INCOME - PRO FORMA                                                          1,212,435   $   696,673
                                                                                            ===========

SUPPLEMENTARY PRO FORMA ADJUSTMENT:
   Effect of officer's salary reduction as though
      1997 salary had been in effect in 1996                                    2,975,000
   Related income taxes                                                        (1,309,000)
                                                                              -----------

SUPPLEMENTARY PRO FORMA NET INCOME                                            $ 2,878,435
                                                                              ===========

Net income per share of common stock - basic and diluted:
   Historical                                                          $.12
   Pro forma                                                                         $.06          $.03
   Supplementary pro forma                                                           $.14

WEIGHTED AVERAGE SHARES DEEMED OUTSTANDING                       20,949,484    20,943,588    20,943,588
</TABLE>

                             See notes to consolidated financial statements.

                                                  F-5
<PAGE>

SIEBERT FINANCIAL CORP. AND SUBSIDIARY

CONSOLIDATED STATEMENTS OF CHANGES IN SHAREHOLDERS' EQUITY
<TABLE>
<CAPTION>

                                               Common Stock
                                           ---------------------
                                             Number                 Additional
                                               of       $.01 Par     Paid-in       Retained
                                             Shares       Value      Capital       Earnings         Total
                                           ----------   --------   -----------    -----------    ------------

<S>                                        <C>           <C>         <C>              <C>           <C>      
BALANCE - JANUARY 1, 1995                  20,420,000   $204,200   $        --    $ 3,688,257    $  3,892,457

Net income                                         --         --            --      1,244,673       1,244,673
                                           ----------   --------   -----------    -----------    ------------

BALANCE - DECEMBER 31, 1995                20,420,000    204,200            --      4,932,930       5,137,130

Net income as subchapter - S corporation
   January 1, 1996 - November 8, 1996              --         --            --      1,686,278       1,686,278

Transfer upon change in tax status                 --         --     6,619,208     (6,619,208)             --

Issuance of shares in connection with
   reorganization                             523,588      5,236        (5,236)            --              --

Net income as C corporation
   November 9, 1996 - December 31, 1996            --         --            --        278,157         278,157
                                           ----------   --------   -----------    -----------    ------------

BALANCE - DECEMBER 31, 1996                20,943,588    209,436     6,613,972        278,157       7,101,565

Net income                                         --         --            --      2,618,101       2,618,101

Issuance of shares in connection with
   offering, net of expenses                    6,852         68       (29,009)            --         (28,941)

Dividend on common stock                           --         --            --        (18,168)        (18,168)
                                           ----------   --------   -----------    -----------    ------------

BALANCE - DECEMBER 31, 1997                20,950,440    209,504     6,584,963      2,878,090       9,672,557

Net income                                         --         --            --        804,918         804,918

Issuance of shares in connection with
   Restricted Stock Award Plan, net of
   2,000 shares forfeited                      43,200        432          (432)            --              --

Noncash compensation in connection
   with Restricted Stock Award Plan                --         --        24,651             --          24,651

Dividend on common stock                           --         --            --        (19,140)        (19,140)
                                           ----------   --------   -----------    -----------    ------------

BALANCE - MARCH 31, 1998 (UNAUDITED)       20,993,640   $209,936   $ 6,609,182    $ 3,663,868    $ 10,482,986
                                           ==========   ========   ===========    ===========    ============
</TABLE>

                                See notes to consolidated financial statements.

                                                     F-6
<PAGE>

SIEBERT FINANCIAL CORP. AND SUBSIDIARY

CONSOLIDATED STATEMENTS OF CASH FLOWS
(UNAUDITED)
<TABLE>
<CAPTION>

                                                                              Three Months Ended
                                                                                   March 31,
                                                                          --------------------------
                                                                              1998           1997
                                                                          -----------    -----------
<S>                                                                       <C>            <C>        
CASH FLOWS FROM OPERATING ACTIVITIES:
   Net income                                                             $   804,918    $   248,483
   Adjustments to reconcile net income to net cash (used in) provided
      by operating activities:
        Depreciation and amortization                                          38,822         37,996
        Noncash compensation                                                   24,651             --
        Changes in operating assets and liabilities:
           Net (increase) decrease in securities owned, at market value    (4,561,065)       786,238
           Net change in receivable from clearing broker                    4,467,370      4,117,804
           (Increase) in prepaid expenses and other assets                   (204,873)       (86,488)
           Net (decrease) in securities sold, not yet purchased,
              at market value                                              (1,655,529)      (964,588)
           Increase (decrease) in accounts payable and accrued
              liabilities                                                     630,325       (296,829)
                                                                          -----------    -----------

              Net cash (used in) provided by operating activities            (455,381)     3,842,616
                                                                          -----------    -----------

CASH FLOWS FROM INVESTING ACTIVITIES:
   Purchase of furniture, equipment and leasehold improvements               (111,334)       (76,533)
   Investment in affiliate                                                         --       (392,000)
                                                                          -----------    -----------

              Net cash (used in) investing activities                        (111,334)      (468,533)
                                                                          -----------    -----------

CASH FLOWS FROM FINANCING ACTIVITIES:
   Dividend on common stock                                                   (19,140)            --
   Issuance of shares, net of expenses                                             --        (28,941)
                                                                          -----------    -----------

              Net cash (used in) financing activities                         (19,140)       (28,941)
                                                                          -----------    -----------

              Net (decrease) increase in cash and cash equivalents           (585,855)     3,345,142

Cash and cash equivalents - beginning of period                             4,394,142        231,029
                                                                          -----------    -----------

Cash and cash equivalents - end of period                                 $ 3,808,287    $ 3,576,171
                                                                          ===========    ===========

SUPPLEMENTAL CASH FLOW DISCLOSURES:
   Cash paid for:
      Interest                                                            $   100,051    $    92,075
      Income taxes                                                            337,290         50,075
</TABLE>

                           See notes to consolidated financial statements.

                                                 F-7
<PAGE>

SIEBERT FINANCIAL CORP. AND SUBSIDIARY

CONSOLIDATED STATEMENTS OF CASH FLOWS
<TABLE>
<CAPTION>
                                                                                       Year Ended December 31,
                                                                            -----------------------------------------
                                                                                1997          1996            1995
                                                                            -----------    -----------    -----------
<S>                                                                         <C>            <C>            <C>        
CASH FLOWS FROM OPERATING ACTIVITIES:
   Net income                                                               $ 2,618,101    $ 1,964,435    $ 1,244,673
   Adjustments to reconcile net income to net cash provided by
    (used in) operating activities:
        Depreciation and amortization                                           157,010        108,460         67,360
        Changes in operating assets and liabilities:
           Net decrease (increase) in securities owned, at market value       3,551,580      3,630,683     (8,006,577)
           Net change in receivable from clearing broker                       (993,400)    (6,377,785)     8,151,165
           (Increase) in prepaid expenses and other assets                     (186,649)      (292,409)        (2,097)
           Net increase (decrease) in securities sold, not yet purchased,
                at market value                                                 590,404        868,653       (994,994)
           Increase (decrease) in accounts payable and accrued
             liabilities                                                        347,485       (515,229)     1,432,940
                                                                            -----------    -----------    -----------

              Net cash provided by (used in) operating activities             6,084,531       (613,192)     1,892,470
                                                                            -----------    -----------    -----------

CASH FLOWS FROM INVESTING ACTIVITIES:
   Investment in cash equivalents-restricted                                 (1,300,000)            --             --
   Purchase of furniture, equipment and leasehold improvements                 (182,309)      (319,850)       (95,771)
   Investment in affiliate                                                     (392,000)            --             --
                                                                            -----------    -----------    -----------

              Net cash (used in) investing activities                        (1,874,309)      (319,850)       (95,771)
                                                                            -----------    -----------    -----------

CASH FLOWS FROM FINANCING ACTIVITIES:
   Subordinated borrowings from affiliate                                            --      1,000,000             --
   Repayment of subordinated borrowings from affiliate                               --             --     (2,000,000)
   Issuance of shares, net of expenses                                          (28,941)            --             --
   Dividend on common stock                                                     (18,168)            --             --
                                                                            -----------    -----------    -----------

              Net cash (used in) provided by financing activities               (47,109)     1,000,000     (2,000,000)
                                                                            -----------    -----------    -----------

              Net increase (decrease) in cash and cash equivalents            4,163,113         66,958       (203,301)

Cash and cash equivalents - beginning of year                                   231,029        164,071        367,372
                                                                            -----------    -----------    -----------

Cash and cash equivalents - end of year                                     $ 4,394,142    $   231,029    $   164,071
                                                                            ===========    ===========    ===========

SUPPLEMENTAL CASH FLOW DISCLOSURES:
   Cash paid for:
      Interest                                                              $   405,000    $   290,465    $   568,326
      Income taxes                                                            1,796,000        234,850        126,342

Supplemental information on noncash financing activities:
   During 1995, an affiliate issued a secured demand note to the Company and the
      Company issued a subordinated note to a shareholder, both in the amount of
      $2,000,000.

                                    See notes to consolidated financial statements.

                                                         F-8
</TABLE>
<PAGE>

SIEBERT FINANCIAL CORP. AND SUBSIDIARY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
THREE  MONTHS  ENDED MARCH 31, 1998 AND 1997 AND YEARS ENDED  DECEMBER 31, 1997,
1996 AND 1995  (INFORMATION  WITH  RESPECT TO MARCH 31, 1998 AND THE THREE MONTH
PERIODS ENDED MARCH 31, 1998 AND 1997 IS UNAUDITED)

NOTE A - ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

[1]    ORGANIZATION AND BASIS OF PRESENTATION:

       Siebert   Financial  Corp.   ("Financial"),   through  its  wholly  owned
       subsidiary,  Muriel  Siebert  & Co.,  Inc.  ("Siebert"),  engages  in the
       business  of  providing   discount   brokerage  services  for  customers,
       investment  banking  services  for  institutional   clients  and  trading
       securities for its own account.

       In accordance with a Plan and Agreement of Merger (the "Agreement") which
       closed on November 8, 1996 (the  "Merger"),  J.  Michaels,  Inc.  ("JMI")
       issued 20,420,000 shares to Muriel Siebert in exchange for all the issued
       and outstanding  shares of Muriel Siebert  Capital  Markets Group,  Inc.,
       sole  shareholder of Siebert.  The Agreement  provided that JMI liquidate
       all its assets other than shares of Siebert,  and distribute the proceeds
       to the  pre-merger  shareholders  of JMI who,  by virtue  of the  Merger,
       collectively  retained a 2 1/2% interest in the  surviving  company which
       has been renamed  Siebert  Financial  Corp. The Merger has been accounted
       for as a  reorganization  of Siebert  whereby  Financial  issued  523,588
       shares  of its  common  stock  to the  pre-merger  shareholders  of  JMI.
       Accordingly,   the  financial  statements  for  1996  and  1995  are  the
       historical basis financial statements of Siebert.

       The financial  statements  reflect the results of  operations,  financial
       condition  and cash flows of Siebert  and,  from the date of the  Merger,
       Financial.  All significant  intercompany  accounts have been eliminated.
       Financial  and  Siebert  collectively  are  referred  to  herein  as  the
       "Company."

       The  consolidated  financial  statements for the three months ended March
       31, 1998 and 1997 are unaudited;  however,  in the opinion of management,
       all  adjustments  considered  necessary to reflect  fairly the  Company's
       financial  position  and  results  of  operations,  consisting  of normal
       recurring adjustments,  have been included.  Because of the nature of the
       Company's business, the results of any interim period are not necessarily
       indicative of results for a full year.

[2]    SECURITY TRANSACTIONS:

       Prior to 1996, security transactions,  commissions, revenues and expenses
       were  recorded  on a  settlement  date  basis,  generally  the  third day
       following the  transaction  for  securities and the next day for options.
       Revenues and related  expenses on a trade date basis were not  materially
       different. Effective January 1, 1996, security transactions, commissions,
       revenues and expenses are recorded on a trade date basis.

       Siebert  clears all its  security  transactions  through an  unaffiliated
       clearing firm on a fully disclosed basis.  Accordingly,  Siebert does not
       hold  funds or  securities  for,  or owe  funds  or  securities  to,  its
       customers.  Those  functions  are performed by the clearing firm which is
       highly capitalized.

                                      F-9
<PAGE>

SIEBERT FINANCIAL CORP. AND SUBSIDIARY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
THREE  MONTHS  ENDED MARCH 31, 1998 AND 1997 AND YEARS ENDED  DECEMBER 31, 1997,
1996 AND 1995  (INFORMATION  WITH  RESPECT TO MARCH 31, 1998 AND THE THREE MONTH
PERIODS ENDED MARCH 31, 1998 AND 1997 IS UNAUDITED)

NOTE A - ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

[3]    INCOME TAXES:

       Prior to November 8, 1996,  the Company  was  considered  a  subchapter-S
       corporation for tax purposes. Such status was terminated by virtue of the
       Merger.  The historical  financial  statements do not include a provision
       for  income  taxes  for the  period  prior  to the  termination  of the S
       election. A pro forma provision for income taxes has been reflected which
       represents  taxes which would have been provided had the Company operated
       as a C corporation for the entire year.

       The Company  accounts for income taxes  utilizing the asset and liability
       approach requiring the recognition of deferred tax assets and liabilities
       for the expected future tax consequences of temporary differences between
       the basis of assets and liabilities for financial  reporting purposes and
       tax purposes. The Company files a consolidated Federal income tax return.

[4]    FURNITURE, EQUIPMENT AND LEASEHOLD IMPROVEMENTS:

       Property and equipment is stated at cost and  depreciation  is calculated
       using the  straight-line  method over the lives of the assets,  generally
       five years.  Leasehold  improvements are amortized over the period of the
       lease.

[5]    CASH EQUIVALENTS:

       For purposes of reporting  cash flows,  cash  equivalents  include  money
       market funds.

[6]    ADVERTISING COSTS:

       Advertising costs are charged to expense as incurred.

[7]    USE OF ESTIMATES:

       The  preparation  of financial  statements in conformity  with  generally
       accepted accounting  principles requires management to make estimates and
       assumptions  that affect the reported  amounts of assets and  liabilities
       and  disclosure of contingent  assets and  liabilities at the date of the
       financial  statements  and the reported  amounts of revenues and expenses
       during the  reporting  period.  Actual  results  could  differ from those
       estimates.

                                      F-10
<PAGE>

SIEBERT FINANCIAL CORP. AND SUBSIDIARY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
THREE  MONTHS  ENDED MARCH 31, 1998 AND 1997 AND YEARS ENDED  DECEMBER 31, 1997,
1996 AND 1995  (INFORMATION  WITH  RESPECT TO MARCH 31, 1998 AND THE THREE MONTH
PERIODS ENDED MARCH 31, 1998 AND 1997 IS UNAUDITED)

NOTE A - ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

[8]    Earnings per share:

       In 1997, the Company adopted Statement of Financial  Accounting Standards
       ("SFAS")  No.  128,  "Earnings  Per  Share."  SFAS No. 128  requires  the
       reporting of earnings  per basic share and  earnings  per diluted  share.
       Earnings  per basic share are  calculated  by dividing  net income by the
       weighted  average  outstanding  shares  during the period.  Earnings  per
       diluted  share are  calculated by dividing net income by the basic shares
       and all dilutive securities  including options.  Adoption of SFAS No. 128
       had no effect on prior periods.

[9]    PRO FORMA AND SUPPLEMENTARY PRO FORMA DATA:

       Pro forma net income  and pro forma  earnings  per share  give  effect to
       income taxes which would have been provided had the Company operated as a
       C corporation for all of 1996 and 1995.

       Supplementary  pro forma net income and  supplementary pro forma earnings
       per share give effect to the  adjustment of Ms.  Siebert's  salary to the
       amount set forth in her current  salary  arrangement  and the related tax
       effect.

[10]   INVESTMENT BANKING:

       Investment  banking  revenues  include  gains and fees,  net of syndicate
       expenses,  arising  primarily  from municipal bond offerings in which the
       Siebert,  Brandford,  Shank  ("SBS")  division  of  Siebert  acts  as  an
       underwriter or agent.  Investment banking management fees are recorded on
       offering date, sales concessions on settlement date and underwriting fees
       at the time the  underwriting  is completed  and the income is reasonably
       determinable.

[11]   CASH EQUIVALENTS - RESTRICTED:

       Cash equivalents - restricted  represents cash invested in a money market
       account which is pledged as collateral  for a secured  demand note in the
       amount of  $1,200,000  executed in favor of Siebert,  Brandford,  Shank &
       Co., L.L.C., an affiliated registered broker dealer.

NOTE B - INVESTMENT IN AFFILIATE

In March 1997,  Siebert and two individuals (the  "Principals")  formed Siebert,
Brandford,  Shank  & Co.,  L.L.C.  to  succeed  to the tax  exempt  underwriting
business of the SBS division of Siebert when regulatory  requirements  have been
met. The agreements with the Principals  provide that profits will be shared 51%
to the  Principals  and  49% to  Siebert.  Losses  incurred  in  the  amount  of
approximately  $601,000  through December 31, 1997 are to be recouped by Siebert
prior to any profit  allocation to the Principals.  Siebert invested $392,000 as
its share of the members' capital of Siebert, Brandford, Shank

                                      F-11
<PAGE>

SIEBERT FINANCIAL CORP. AND SUBSIDIARY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
THREE  MONTHS  ENDED MARCH 31, 1998 AND 1997 AND YEARS ENDED  DECEMBER 31, 1997,
1996 AND 1995  (INFORMATION  WITH  RESPECT TO MARCH 31, 1998 AND THE THREE MONTH
PERIODS ENDED MARCH 31, 1998 AND 1997 IS UNAUDITED)

NOTE B - INVESTMENT IN AFFILIATE (CONTINUED)

& Co., L.L.C.  Siebert operated the SBS division business in accordance with the
terms of the agreements with the Principals.

NOTE C - SUBORDINATED BORROWINGS AND SECURED DEMAND NOTE RECEIVABLE

The  subordinated  borrowings  are  payable to an  affiliate  and consist of the
following:

<TABLE>
<CAPTION>
                                                 March 31,         December 31,
                                                ----------   -----------------------
                                                   1998         1997         1996
                                                ----------   ----------   ----------
<S>                                             <C>          <C>          <C>       
Secured demand note collateral agreement, 4%,
    due December 31, 1999                       $2,000,000   $2,000,000   $2,000,000
Subordinated note, 8%, due January 31, 2000        500,000      500,000      500,000
Subordinated note, 8%, due October 31, 1999        500,000      500,000      500,000
                                                ----------   ----------   ----------

                                                $3,000,000   $3,000,000   $3,000,000
                                                ==========   ==========   ==========
</TABLE>

The long-term  borrowings are automatically  renewed for a period of one year if
notice of demand for payment is not given thirteen months prior to maturity.

The  subordinated  borrowings  are  available in computing net capital under the
Securities  and Exchange  Commission's  (the "SEC") Uniform Net Capital Rule. To
the extent that such borrowings are required for Siebert's continued  compliance
with minimum net capital requirements, they may not be repaid.

Interest paid on subordinated  borrowings was approximately  $66,000 and $40,000
for the three months ended March 31, 1998 and 1997, respectively,  and $160,000,
$123,000  and $160,000  for the years ended  December  31, 1997,  1996 and 1995,
respectively.

The secured demand note receivable of $2,000,000 at March 31, 1998, December 31,
1997 and December 31, 1996 is  collateralized  by marketable  securities  with a
market  value  of   approximately   $2,404,000,   $2,446,000   and   $2,363,000,
respectively.

                                      F-12

<PAGE>
SIEBERT FINANCIAL CORP. AND SUBSIDIARY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
THREE  MONTHS  ENDED MARCH 31, 1998 AND 1997 AND YEARS ENDED  DECEMBER 31, 1997,
1996 AND 1995  (INFORMATION  WITH  RESPECT TO MARCH 31, 1998 AND THE THREE MONTH
PERIODS ENDED MARCH 31, 1998 AND 1997 IS UNAUDITED)

NOTE D - FURNITURE, EQUIPMENT AND LEASEHOLD IMPROVEMENTS, NET

Furniture, equipment and leasehold improvements consist of the following:

                                                 March 31,      December 31,
                                                 --------   -------------------
                                                   1998       1997       1996
                                                 --------   --------   --------

Equipment                                        $635,236   $638,534   $569,471
Leasehold improvements                            132,115    128,655     70,576
Furniture and fixtures                             84,468     84,468     61,539
                                                 --------   --------   --------

                                                  851,819    851,657    701,586

Less accumulated depreciation and amortization    303,754    376,104    251,332
                                                 --------   --------   --------

                                                 $548,065   $475,553   $450,254
                                                 ========   ========   ========

Depreciation and amortization  expense for the three months ended March 31, 1998
and 1997  amounted to  approximately  $39,000 and  $38,000,  respectively.  Such
expense  for the years  ended  December  31,  1997,  1996 and 1995  amounted  to
approximately $157,000, $108,000 and $67,000, respectively.

NOTE E - INCOME TAXES

Income tax expense (pro forma for periods prior to November 8, 1996) consists of
the following:
<TABLE>
<CAPTION>

                              Three Months Ended
                                   March 31,             Year Ended December 31,
                             ------------------------------------------------------
                               1998       1997        1997        1996       1995
                             --------   --------   ----------   --------   --------

<S>                          <C>        <C>        <C>          <C>        <C>     
Federal income tax           $407,000   $120,000   $1,360,000   $624,000   $359,000
State and local income tax     29,000     62,000      697,000    329,000    189,000
                             --------   --------   ----------   --------   --------

Income tax expense           $436,000   $182,000   $2,057,000   $953,000   $548,000
                             ========   ========   ==========   ========   ========
</TABLE>

A reconciliation  between the income tax expense (pro forma for periods prior to
November 8, 1996) and income taxes  computed by applying the  statutory  Federal
income tax rate to income before taxes is as follows:

                                      F-13
<PAGE>

SIEBERT FINANCIAL CORP. AND SUBSIDIARY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
THREE  MONTHS  ENDED MARCH 31, 1998 AND 1997 AND YEARS ENDED  DECEMBER 31, 1997,
1996 AND 1995  (INFORMATION  WITH  RESPECT TO MARCH 31, 1998 AND THE THREE MONTH
PERIODS ENDED MARCH 31, 1998 AND 1997 IS UNAUDITED)
<TABLE>
<CAPTION>

NOTE E - INCOME TAXES (CONTINUED)
                                      Three Months Ended 
                                           March 31,              Year Ended December 31,
                                     ---------------------   --------------------------------
                                        1998        1997        1997        1996       1995
                                     ---------    --------   ----------   --------   --------
<S>                                  <C>          <C>        <C>          <C>        <C>     
Expected income tax
    provision at statutory
    Federal tax rate                 $ 422,000    $146,000   $1,590,000   $736,000   $423,000
State and local taxes, net of
    Federal tax effect                 124,000      36,000      467,000    217,000    125,000
Effect of refund of prior year's
    local taxes net of Federal and 
    state tax effect
                                      (110,000)         --           --         --         --
                                     ---------    --------   ----------   --------   --------

Income tax expense                   $ 436,000    $182,000   $2,057,000   $953,000   $548,000
                                     =========    ========   ==========   ========   ========
</TABLE>

There are no significant  temporary  differences which give rise to deferred tax
assets or  liabilities  at March 31,  1998,  December  31, 1997 and December 31,
1996.


NOTE F - SHAREHOLDERS' EQUITY

Siebert is subject to the SEC's  Uniform Net Capital Rule (Rule  15c3-1),  which
requires the maintenance of minimum net capital.  Siebert has elected to use the
alternative method,  permitted by the rule, which requires that Siebert maintain
minimum net capital,  as defined,  equal to the greater of $250,000 or 2 percent
of aggregate debit balances arising from customer transactions, as defined. (The
net  capital  rule of the New York Stock  Exchange  also  provides  that  equity
capital may not be withdrawn  or cash  dividends  paid if resulting  net capital
would be less than 5 percent of aggregate  debits.) At March 31, 1998,  December
31,  1997 and  December  31,  1996,  Siebert  had net  capital of  approximately
$8,967,000,  $9,052,000  and  $7,754,000,  respectively,  as  compared  with net
capital  requirements  of $250,000.  Siebert  claims  exemption from the reserve
requirement under Section 15c3-3(k)(2)(ii).

In an  offering  completed  on  March  21,  1997,  the  Company  offered  to its
shareholders  with "odd lots" the  opportunity to "round up" their shares to the
next nearest 100 shares.  6,852 shares were issued with  proceeds to the Company
of approximately $16,000. Costs related to the offering approximated $45,000.

On December 22, 1997 and March 16, 1998 the Company declared quarterly dividends
of $.0225 per share. The principal shareholder waived her right to receive her
portion of the dividends.

On April 7, 1998 the Company split its stock 4 for 1 in order to comply with the
rules of The Nasdaq  Stock  Market,  Inc.  relating to listings on the  SmallCap
Market.  All share and per share data contained  herein have been  retroactively
adjusted to reflect this stock split.

                                      F-14
<PAGE>

SIEBERT FINANCIAL CORP. AND SUBSIDIARY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
THREE  MONTHS  ENDED MARCH 31, 1998 AND 1997 AND YEARS ENDED  DECEMBER 31, 1997,
1996 AND 1995  (INFORMATION  WITH  RESPECT TO MARCH 31, 1998 AND THE THREE MONTH
PERIODS ENDED MARCH 31, 1998 AND 1997 IS UNAUDITED)

NOTE G - FINANCIAL INSTRUMENTS WITH OFF-BALANCE SHEET RISK AND CONCENTRATIONS
         OF  CREDIT RISK

In the normal course of business,  Siebert enters into  transactions  in various
financial  instruments  with  off-balance  sheet risk.  This risk  includes both
market and credit risk, which may be in excess of the amounts  recognized in the
statement of financial condition.

Retail customer  transactions  are cleared through National  Financial  Services
Corp.  ("NFSC") on a fully  disclosed  basis.  In the event that  customers  are
unable to fulfill their contractual obligations, NFSC may charge Siebert for any
loss  incurred  in  connection  with  the  purchase  or  sale of  securities  at
prevailing market prices to satisfy  customers'  obligations.  Siebert regularly
monitors the activity in its customer  accounts for  compliance  with its margin
requirements.

Siebert is exposed to the risk of loss on unsettled customer transactions in the
event  customers  and other  counterparties  are unable to  fulfill  contractual
obligations.  Securities  transactions  entered  into as of March  31,  1998 and
December  31,  1997  settled  with no  adverse  effect  on  Siebert's  financial
condition.

NOTE H - COMMITMENTS AND CONTINGENT LIABILITIES

The Company  rents office space under  long-term  operating  leases  expiring in
various periods through 2003.  These leases call for base rent plus  escalations
for taxes and operating expenses.

Future minimum rental payments for base rent plus operating expenses under these
operating leases are as follows:

                   Year Ending
                   December 31,                    Amount
                   ------------                --------------

                      1998                     $      362,000
                      1999                            356,000
                      2000                            343,000
                      2001                            325,000
                      2002                            307,000
                      Thereafter                      103,000
                                               --------------

                                               $    1,796,000
                                               ==============

Rent  expense,   including   escalations  for  operating   costs,   amounted  to
approximately  $129,000  for each of the three  months  ended March 31, 1998 and
1997, and $424,000, $360,000 and $289,000 for the years ended December 31, 1997,
1996 and 1995,  respectively.  Payments  are being  charged to expense  over the
entire lease term on a straight-line basis.

                                      F-15
<PAGE>

SIEBERT FINANCIAL CORP. AND SUBSIDIARY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
THREE  MONTHS  ENDED MARCH 31, 1998 AND 1997 AND YEARS ENDED  DECEMBER 31, 1997,
1996 AND 1995  (INFORMATION  WITH  RESPECT TO MARCH 31, 1998 AND THE THREE MONTH
PERIODS ENDED MARCH 31, 1998 AND 1997 IS UNAUDITED)

NOTE H - COMMITMENTS AND CONTINGENT LIABILITIES (CONTINUED)

Siebert is party to certain claims, suits and complaints arising in the ordinary
course of business.  In the opinion of  management,  all such claims,  suits and
complaints  are  without  merit,  or  involve  amounts  which  would  not have a
significant effect on the financial position of the Company.

Siebert sponsors a defined contribution  retirement plan under Section 401(k) of
the Internal Revenue Code that covers  substantially all employees.  Participant
contributions to the plan are voluntary and are subject to certain  limitations.
Siebert may also make discretionary  contributions to the plan. No contributions
were made by Siebert in the years ended December 31, 1997,  1996 and 1995 and in
the three month periods ended March 31, 1998 and 1997.

Siebert  executed  a  demand  note  payable  in favor  of SBS in the  amount  of
$1,200,000  collaterized by approximately  $1,300,000 of cash equivalents  which
are reported as cash  equivalents - restricted.  This obligation is not included
in the Company's statement of financial condition.

NOTE I - OPTIONS

In 1997,  the  shareholders  of the Company  approved the 1997 Stock Option Plan
(the  "Plan").  The Plan  authorizes  the grant of options to  purchase up to an
aggregate of 2,100,000 shares,  subject to adjustment in certain  circumstances.
Both  non-qualified  options and options intended to qualify as "Incentive Stock
Options"  under Section 422 of the Internal  Revenue  Code,  as amended,  may be
granted  under the Plan.  A Stock  Option  Committee  of the Board of  Directors
administers  the Plan which has the  authority  to  determine  when  options are
granted,  the term during which an option may be  exercised  (provided no option
has a term exceeding 10 years),  the exercise price and the exercise period. The
exercise  price shall  generally  be not less than the fair market  value on the
date of grant. No option may be granted under the Plan after December 2007.

On March 11, 1997,  the Company  granted to  non-employee  directors  options to
purchase  120,000  shares of the Company's  Common Stock at an exercise price of
$2.313 per share.  The directors'  options are  exercisable  six months from the
date of grant and expire  five years  from the date of grant.  On May 16,  1997,
pursuant to the Plan, the Company granted options to certain of its employees to
purchase  799,000  shares of the Company's  Common Stock at an exercise price of
$2.313 per share. On November 6, 1997, pursuant to the Plan, the Company granted
options to an employee to purchase  40,000 shares of the Company's  Common Stock
at an  exercise  price of $2.219 per share.  On  February  9, 1998,  the Company
granted  options to purchase  76,000  shares of the  Company's  Common  Stock to
certain of its  employees  at an  exercise  price of $2.688 per share.  All such
employee  options vest 20% per year for five years and expire ten years from the
date of grant. As of March 31, 1998, no employee options were exercisable.

                                      F-16
<PAGE>

SIEBERT FINANCIAL CORP. AND SUBSIDIARY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
THREE  MONTHS  ENDED MARCH 31, 1998 AND 1997 AND YEARS ENDED  DECEMBER 31, 1997,
1996 AND 1995  (INFORMATION  WITH  RESPECT TO MARCH 31, 1998 AND THE THREE MONTH
PERIODS ENDED MARCH 31, 1998 AND 1997 IS UNAUDITED)

NOTE I - OPTIONS  (CONTINUED)

A summary of the Company's stock option  transactions for the three months ended
March 31, 1998 and the year ended December 31, 1997 is presented below:
<TABLE>
<CAPTION>

                                                                    1998                           1997
                                                          -----------------------        ------------------------
                                                                         Weighted                        Weighted
                                                                          Average                         Average
                                                                         Exercise                        Exercise
                                                           Shares          Price          Shares           Price
                                                          ---------     ---------        ---------       --------
<S>                                                          <C>            <C>            <C>             <C>  
     Outstanding - beginning of period                      925,200         $2.31               -              -
     Granted                                                 76,000         $2.69          959,000         $2.31
     Forfeited                                                    -             -          (33,800)        $2.31
                                                          ---------                      ---------

     Outstanding - end of period                          1,001,200                        925,200         $2.31
                                                          =========                      =========
                                                                                -
     Exercisable at end of period                           120,000         $2.34          120,000         $2.31

     Weighted average fair value of options granted                $1.16                           $1.18
</TABLE>

The following table  summarizes  information  related to options  outstanding at
March 31, 1998:
<TABLE>
<CAPTION>

                                          Options Outstanding                             Options Exercisable
                         ------------------------------------------------------     -------------------------------
                                           Weighted-Average        Weighted-                           Weighted-
          Range            Number             Remaining             Average           Number            Average
     Exercise Prices     Outstanding       Contractual Life      Exercise Price     Exercisable      Exercise Price
     ---------------     -----------      -------------------    --------------     -----------      --------------

<S>     <C>                 <C>                 <C>                  <C>               <C>                <C>  
        $2.31               885,200             8.51 Years           $2.31             120,000            $2.31
        $2.22                40,000             9.60 Years           $2.22                   -                -
        $2.69                76,000             9.85 Years           $2.69                   -                -
                         ----------                                                  ---------

      $2.22 - $2.69       1,001,200             8.65 Years           $2.34             120,000            $2.31
                         ==========                                                  =========
</TABLE>


The following table  summarizes  information  related to options  outstanding at
December 31, 1997:
<TABLE>
<CAPTION>

                                          Options Outstanding                             Options Exercisable
                         ------------------------------------------------------     -------------------------------
                                           Weighted-Average        Weighted-                           Weighted-
          Range            Number             Remaining             Average           Number            Average
     Exercise Prices     Outstanding       Contractual Life      Exercise Price     Exercisable      Exercise Price
     ---------------     -----------      -------------------    --------------     -----------      --------------

<S>     <C>                 <C>                 <C>                  <C>               <C>                <C>  
          $2.31               885,200        8.68 Years              $2.31               120,000         $2.31
          $2.22                40,000        9.85 Years              $2.22                     -             -
                           ----------                                                  ---------

      $2.22 - $2.31           925,200        8.73 Years              $2.31               120,000         $2.31
                           ==========                                                  =========
</TABLE>

The fair value of each option  grant is estimated on the date of grant using the
Black-Scholes   option-pricing   model  with  the   following   weighted-average
assumptions:  dividend  yields  ranging  from 0% to  3.3%,  expected  volatility
ranging  from of 25% to 39%,  risk-free  interest  rates  ranging  from 6.20% to
6.43%, and expected lives ranging from 5 to 10 years.

                                      F-17
<PAGE>

SIEBERT FINANCIAL CORP. AND SUBSIDIARY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
THREE  MONTHS  ENDED MARCH 31, 1998 AND 1997 AND YEARS ENDED  DECEMBER 31, 1997,
1996 AND 1995  (INFORMATION  WITH  RESPECT TO MARCH 31, 1998 AND THE THREE MONTH
PERIODS ENDED MARCH 31, 1998 AND 1997 IS UNAUDITED)

NOTE I - OPTIONS  (CONTINUED)

The Company applies APB Opinion 25 and related Interpretations in accounting for
its options. Accordingly, no compensation cost has been recognized for its stock
option grants.  The effect of applying SFAS No. 123 on 1997 pro forma net income
is not  necessarily  representative  of the effects on  reported  net income for
future years due to, among other things, (1) the vesting period of stock options
and (2) the fair  value  of  additional  stock  options  in  future  years.  Had
compensation  costs for the Company's stock option grants been determined  based
on the fair value at the grant dates for awards,  the  Company's  net income and
earnings per share would have reduced to the pro forma amounts indicated below.

                                          Three Months Ended      Year Ended
                                            March 31, 1998     December 31, 1997
                                          ------------------   -----------------

    Net Income              As reported        $804,918            $2,618,101
                            Pro forma          $752,889            $2,397,101

    Net Income Per Share    As reported            $.04                  $.12
                            Pro forma              $.04                  $.11
 
NOTE J - RECENT ACCOUNTING PRONOUNCEMENTS

In June 1997,  the Financial  Accounting  Standards  Board issued  Statements of
Financial Accounting Standards No. 130, "Reporting Comprehensive Income" and No.
131,  "Disclosure  about  Segments of an  Enterprise  and  Related  Information"
effective  for fiscal years  beginning  after  December  15,  1997.  The Company
believes that the above pronouncements will not have a significant effect on its
financial position or results of operations.

                                      F-18

<PAGE>

                                                                         ANNEX A

                                  ADVEST, INC.
                              One Rockefeller Plaza
                            New York, New York 10020
                               -------------------


                                                          ____________, 1998


Board of Directors
Siebert Financial Corp.
885 Third Avenue
New York, New York   10022


Members of the Board:

         We understand that Siebert  Financial Corp. (the "Company")  intends to
distribute to holders of record of its common stock  outstanding as of ________,
1998,  transferable  subscription rights to subscribe for and purchase 1,006,440
shares  of common  stock  for a price of  $________  per  share  (the  "Proposed
Transaction" or the "Rights Offering"). The terms and conditions of the Proposed
Transaction are set forth in more detail in the Company's Registration Statement
on Form S-1.

         Advest, Inc. ("Advest") has been requested by the Company to advise the
Company  generally with respect to the Rights  Offering,  as well as to render a
written  opinion to the Board that the Rights Offering is fair, from a financial
point of view to the Company and its shareholders.

         In  arriving  at  our  opinion,  we  reviewed  and  analyzed:  (1)  the
Registration  Statement and such other publicly available information concerning
the Company  which we believe to be relevant to our inquiry,  (2)  financial and
operating information with respect to the business,  operations and prospects of
the  Company  furnished  to us by the  Company,  (3) a  trading  history  of the
Company's  common stock and a comparison  of that trading  history with those of
other  companies  which we deemed  relevant,  (4) a comparison of the historical
financial results and present  financial  condition of the Company with those of
other companies which we deemed relevant,  and (5) a comparison of the financial
terms of the Rights  Offering with the  financial  terms of certain other recent
transactions which we deemed relevant.

         In  arriving  at our  opinion,  we have  assumed  and  relied  upon the
accuracy and  completeness  of the  financial and other  information  used by us
without  assuming  any  responsibility  for  independent  verification  of  such
information  and have further  relied upon the  assurances  of management of the
Company  that they are not aware of any facts that  would make such  information
inaccurate or misleading. Our opinion is necessarily based upon market, economic
and other  conditions  as they exist on, and can be evaluated as of, the date of
this letter.

<PAGE>
Board of Directors
Page 2

         Based upon and  subject to the  foregoing,  we are of the opinion as of
the date hereof that, from a financial  point of view, the Proposed  Transaction
is fair to the Company and its shareholders.

         We have acted as financial  advisor to the Company in  connection  with
the Proposed  Transaction  and will receive a fee ($25,000  retainer fee paid by
the Company upon signing an engagement  letter with Advest and $45,000,  payable
by the  Company,  upon  closing  the  Proposed  Transaction)  for  the  Proposed
Transaction.  In  addition,  the Company has agreed to  indemnify us for certain
liabilities  which may arise out of the rendering of this opinion.  We also have
performed  various  investment  banking  services  for the  Company  in the past
(including  a valuation  analysis)  and have  received  customary  fees for such
services.

         This  opinion  is  solely  for the  use and  benefit  of the  Board  of
Directors  of the Company and shall not be disclosed  publicly  except it may be
included  as an exhibit  to the  Prospectus  forming a part of the  Registration
Statement,  or made available to, or relied upon by, any third party without our
prior  approval.  This opinion is not  intended to be and does not  constitute a
recommendation to any shareholder of the Company.


                                                           Very truly yours,


                                                           ADVEST, INC.
<PAGE>


                                     PART II
                     INFORMATION NOT REQUIRED IN PROSPECTUS

ITEM 13. OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION.

         The following table sets forth the expenses in connection with the sale
of the Common  Stock  offered  hereby,  other than  underwriting  discounts  and
commissions. The amount of such expenses are as follows:


SEC registration fees...............................................$   4,462
NASDAQ listing fee..................................................    7,500
Printing and engraving expenses.....................................   18,000*
Legal fees and expenses.............................................   90,000*
Bankers Fees........................................................   70,000*
Information Agent...................................................   10,000*
Subscription and Transfer Agent.....................................   10,000*
Accounting fees and expenses........................................   15,000*
Blue Sky fees and expenses..........................................    5,000*
Miscellaneous.......................................................    5,038*
                                                                     ---------
Total................................................................$235,000*

*  Estimated

ITEM 16. EXHIBITS AND FINANCIAL STATEMENTS SCHEDULES.

(a)  Exhibits:

Exhibit
Number   Description of Exhibit
- ------   ----------------------

2(a)     Plan and  Agreement of Merger  between J.  Michaels,  Inc.  ("JMI") and
         Muriel Siebert Capital Markets Group, Inc. ("MSCMG"), dated as of April
         24, 1996  ("Merger  Agreement")  (incorporated  by reference to Siebert
         Financial  Corp.'s  Form 10-K for the fiscal  year ended  December  31,
         1996)

2(b)     Amendment  No.  1 to  Merger  Agreement,  dated  as of  June  28,  1996
         (incorporated by reference to Siebert  Financial  Corp.'s Form 10-K for
         the fiscal year ended December 31, 1996)

2(c)     Amendment  No. 2 to Merger  Agreement,  dated as of September  30, 1996
         (incorporated by reference to Siebert  Financial  Corp.'s Form 10-K for
         the fiscal year ended December 31, 1996)

2(d)     Amendment  No. 3 to  Merger  Agreement,  dated as of  November  7, 1996
         (incorporated by reference to Siebert  Financial  Corp.'s Form 10-K for
         the fiscal year ended December 31, 1996)

3(a)     Certificate of Incorporation of Siebert Financial Corp., formally known
         as J. Michaels, Inc., originally filed on April 9, 1934, as amended and
         restated  to date  (incorporated  by  reference  to  Siebert  Financial
         Corp.'s Form 10-K for the fiscal year ended December 31, 1996)

                                      II-1
<PAGE>

3(b)     By-laws of Siebert Financial Corp.*

4        Form of Subscription Certificate

5        Opinion  of Brown  Raysman  Millstein  Felder &  Steiner  LLP as to the
         legality of the securities being registered

10(a)    Siebert  Financial  Corp.  1997  Stock  Option  Plan  (incorporated  by
         reference  to Siebert  Financial  Corp.'s Form 10-K for the fiscal year
         ended December 31, 1996)

10(b)    LLC Operating Agreement,  among Siebert,  Brandford,  Shank & Co., LLC,
         Muriel  Siebert & Co.,  Inc.,  Napoleon  Brandford  III and  Suzanne F.
         Shank, dated as of March 10, 1997 (incorporated by reference to Siebert
         Financial  Corp.'s  Form 10-K for the fiscal  year ended  December  31,
         1996)

10(c)    Services Agreement,  between Siebert,  Brandford,  Shank & Co., LLC and
         Muriel Siebert & Co., Inc., dated as of March 10, 1997 (incorporated by
         reference  to Siebert  Financial  Corp.'s Form 10-K for the fiscal year
         ended December 31, 1996)

10(d)    Siebert Financial Corp. 1998 Restricted Stock Award Plan  (incorporated
         by reference to Siebert Financial Corp.'s Form 10-K for the fiscal year
         ended December 31, 1997)

21       List of Subsidiaries of Siebert Financial Corp.*

23(a)    Consent of Richard A. Eisner & Company, LLP

23(b)    Consent of Brown  Raysman  Millstein  Felder & Steiner LLP (included in
         their opinion set forth as Exhibit 5 to this Registration Statement)

24       Powers of  Attorney  of  certain  directors  and  officers  of  Siebert
         (included on page II-10 of the  Registration  Statement  filed with the
         SEC on April 10, 1998)

99.1**   Form  of  Instructions  to  Shareholders  as  to  use  of  Subscription
         Certificates

99.2**   Form of Notice of Guaranteed Delivery for Subscription Certificates and
         Important Tax Information (See exhibit 99.1)

99.3**   Form of Subscription Agency Agreement

99.4**   Form of Information Agent Agreement

99.5**   Form of Letter to Common Shareholders who are record holders

99.6**   Form of Letter to Common  Shareholders  whose addresses are outside the
         United States

99.7**   Form of Letter to Common Shareholders who are beneficial holders

99.8**   Form of Letter to Clients  of Common  Shareholders  who are  beneficial
         holders

99.9**   Form of Certification and Request for Additional Rights

99.10**  Form of Letter to Participants in the 1997 Stock Option Plan


                                      II-2
<PAGE>

99.11**  Form of Letter to Participants in the 1998 Restricted Stock Award Plan

- -------------------
*        Previously filed.
**       To be filed by amendment.

(b)  Financial Statement Schedules:

         Schedules have been omitted because either they are not required or are
         not  applicable or because the required  information  has been included
         elsewhere in the financial statements or notes thereto.


ITEM 17.  UNDERTAKINGS.

                                     * * * *

(d) The undersigned  registrant  hereby undertakes to supplement the prospectus,
after the expiration of the subscription period, to set forth the results of the
subscription offer, the transactions by the underwriters during the subscription
period,   the  amount  of  unsubscribed   securities  to  be  purchased  by  the
underwriters,  and the terms of any subsequent reoffering thereof. If any public
offering  by the  underwriters  is to be made on terms  offering  from those set
forth on the cover page of the prospectus,  a  post-effective  amendment will be
filed to set forth the terms of such offering.


                                      II-3
<PAGE>

                                   SIGNATURES

         Pursuant to the requirements of the Securities Act of 1933, as amended,
the Company has duly caused this  Amendment No. 1 to  Registration  Statement on
Form  S-1  to be  signed  on  its  behalf  by the  undersigned,  thereunto  duly
authorized,  in the City of New York, State of New York, on the 6th day of July,
1998.

                                          SIEBERT FINANCIAL CORP.


                                          By: /s/ Muriel F. Siebert
                                             -----------------------------------
                                                  Muriel F. Siebert
                                                  Chair and President

         Pursuant to the requirements of the Securities Act of 1933, as amended,
this Amendment No. 1 to Registration Statement on Form S-1 has been signed below
by the following persons, in the capacities indicated, on July 6, 1998.

              Name                                       Title
              ----                                       -----

/s/ Muriel F. Siebert                          Chair, President and Director
- --------------------------------               (principal executive officer)
    Muriel F. Siebert

/s/ Nicholas P. Dermigny                       Executive Vice President, Chief 
- --------------------------------               Operating Officer and 
    Nicholas P. Dermigny                       Director

/s/ Richard M. Feldman                         Executive Vice President and 
- --------------------------------               Chief Financial Officer and 
    Richard M. Feldman                         Assistant Secretary (principal 
                                               financial and accounting officer)

/s/ Patricia L. Francy                         Director
- --------------------------------
    Patricia L. Francy

/s/ Jane H. Macon                              Director
- --------------------------------
    Jane H. Macon

/s/ Monte E. Wetzler                           Director
- --------------------------------
    Monte E. Wetzler


                                      II-4
<PAGE>

                             EXHIBIT INDEX

Exhibit
Number          Description of Exhibits                                    Page
- ------          -----------------------                                    ----

2(a)            Plan and Agreement of Merger between J. Michaels, Inc.
                ("JMI") and Muriel Siebert Capital Markets Group, Inc.
                ("MSCMG"),   dated  as  of  April  24,  1996  ("Merger
                Agreement")  (incorporated  by  reference  to  Siebert
                Financial  Corp.'s Form 10-K for the fiscal year ended
                December 31, 1996)

2(b)            Amendment No. 1 to Merger Agreement,  dated as of June
                28,  1996   (incorporated   by  reference  to  Siebert
                Financial  Corp.'s Form 10-K for the fiscal year ended
                December 31, 1996)

2(c)            Amendment  No.  2 to  Merger  Agreement,  dated  as of
                September  30,  1996  (incorporated  by  reference  to
                Siebert  Financial  Corp.'s  Form 10-K for the  fiscal
                year ended December 31, 1996)

2(d)            Amendment  No.  3 to  Merger  Agreement,  dated  as of
                November 7, 1996 (incorporated by reference to Siebert
                Financial  Corp.'s Form 10-K for the fiscal year ended
                December 31, 1996)

3(a)            Certificate  of  Incorporation  of  Siebert  Financial
                Corp., formally known as J. Michaels, Inc., originally
                filed on April 9, 1934,  as amended  and  restated  to
                date  (incorporated by reference to Siebert  Financial
                Corp.'s  Form 10-K for the fiscal year ended  December
                31, 1996)

3(b)            By-laws of Siebert Financial Corp.*

4               Form of Subscription Certificate

5               Opinion of Brown  Raysman  Millstein  Felder & Steiner
                LLP  as  to  the  legality  of  the  securities  being
                registered

10(a)           Siebert   Financial   Corp.  1997  Stock  Option  Plan
                (incorporated   by  reference  to  Siebert   Financial
                Corp.'s  Form 10-K for the fiscal year ended  December
                31, 1996)

10(b)           LLC Operating  Agreement,  among  Siebert,  Brandford,
                Shank & Co., LLC, Muriel Siebert & Co., Inc., Napoleon
                Brandford III and Suzanne F. Shank,  dated as of March
                10,  1997   (incorporated   by  reference  to  Siebert
                Financial  Corp.'s Form 10-K for the fiscal year ended
                December 31, 1996)

10(c)           Services Agreement,  between Siebert, Brandford, Shank
                & Co., LLC and Muriel Siebert & Co., Inc., dated as of
                March 10, 1997  (incorporated  by reference to Siebert
                Financial  Corp.'s Form 10-K for the fiscal year ended
                December 31, 1996)

10(d)           Siebert  Financial Corp.  1998 Restricted  Stock Award
                Plan  (incorporated by reference to Siebert  Financial
                Corp.'s  Form 10-K for the fiscal year ended  December
                31, 1997)

<PAGE>

21              List of Subsidiaries of Siebert Financial Corp.*

23(a)           Consent of Richard A. Eisner & Company, LLP

23(b)           Consent of Brown  Raysman  Millstein  Felder & Steiner
                LLP  (included in their opinion set forth as Exhibit 5
                to this Registration Statement)

24              Powers of Attorney of certain  directors  and officers
                of Siebert (included on page II-10 of the Registration
                Statement filed with the SEC on April 10, 1998)

99.1**          Form  of  Instructions  to  Shareholders  as to use of
                Subscription Certificates

99.2**          Form of Notice of Guaranteed Delivery for Subscription
                Certificates   and  Important  Tax  information   (See
                exhibit 99.1)

99.3**          Form of Subscription Agency Agreement

99.4**          Form of Information Agent Agreement

99.5**          Form of Letter to Common  Shareholders  who are record
                holders

99.6**          Form of Letter to Common  Shareholders whose addresses
                are outside the United States

99.7**          Form  of  Letter  to  Common   Shareholders   who  are
                beneficial holders

99.8**          Form of Letter to Clients of Common  Shareholders  who
                are beneficial holders

99.9**          Form of Certification and Request for Additional Rights

99.10**         Form of  Letter  to  Participants  in the  1997  Stock
                Option Plan

99.11**         Form of Letter to  Participants in the 1998 Restricted
                Stock Award Plan


- -------------------
*        Previously filed.
**       To be filed by amendment.




                                                                       EXHIBIT 5


                  Brown Raysman Millstein Felder & Steiner, LLP
                              120 West 45th Street
                            New York, New York 10036
                                 (212) 944-1515

                                  July 6, 1998

Siebert Financial Corp.
885 Third Avenue, Suite 1720
New York, New York  10022

                            Re:     Siebert Financial Corp.

Ladies and Gentlemen:

         We refer to Amendment No. 1 to the Registration  Statement on Form S-1
(Reg. No. 333-49843) (the "Registration  Statement") under the Securities Act of
1933, as amended (the "Securities Act"), filed by Siebert Financial Corp., a New
York corporation (the  "Company"),  with the Securities and Exchange  Commission
(the  "SEC").  The  Registration  Statement  covers (i) rights to purchase  (the
"Rights")  shares of the Company's  common stock,  par value $.01 per share (the
"Company Common Stock") and (ii) shares of Company Common Stock to be issued and
sold upon the  exercise of the Rights to be  distributed  in  connection  with a
rights offering (the "Rights Offering").

         We have examined the originals or certified,  photostatic  or facsimile
copies of such  records  and other  documents  as we have  deemed  relevant  and
necessary as the basis for the opinions set forth below. In such examination, we
have assumed the legal capacity of all natural  persons,  the genuineness of all
signatures,  the  authenticity  of all  documents  submitted to us as certified,
photostatic or facsimile  copies and the  authenticity  of the originals of such
copies.

         Based upon our examination  mentioned  above, as described  above,  and
subject  to  the  assumptions  and  qualifications  stated  and  relying  on the
statements of fact contained in the documents  that we have examined,  we are of
the opinion that the Rights proposed to be issued by the Company and the Company
Common  Stock  proposed  to be  issued  and sold by the  Company  have been duly
authorized for issuance and that the Common Stock, when issued to holders of the
Company Common Stock in accordance with the terms of the Rights  Offering,  will
have been validly issued and will be fully paid and non-assessable.

         We  consent  to  the  filing  of  this  opinion  as an  Exhibit  to the
Registration  Statement.  In  giving  this  consent,  we do not omit that we are
within the category of persons whose consent is required  under Section 7 of the
Securities Act or the General Rules and Regulations of the SEC.

                                            Very truly yours,

                                            BROWN RAYSMAN MILLSTEIN
                                               FELDER & STEINER LLP






                                                                   EXHIBIT 23(a)




                         CONSENT OF INDEPENDENT AUDITORS



We consent to the inclusion in this Amendment No. 1 to Registration Statement on
Form S-1 (Reg.  No.  333-49843) of our report dated  February 13, 1998 (April 7,
1998 with respect to the third and fourth paragraphs of Note F) on our audits of
Siebert  Financial Corp. and Subsidiary as of December 31, 1997 and December 31,
1996 and for each of the years in the three-year period ended December 31, 1997.
We also consent to the reference to our firm under the caption "Experts."


Richard A. Eisner & Company, LLP



New York, New York
July 2, 1998






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