SIEBERT FINANCIAL CORP
POS AM, 1998-08-31
SECURITY BROKERS, DEALERS & FLOTATION COMPANIES
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     As filed with the Securities and Exchange Commission on August 31, 1998
                                                      Registration No. 333-49843
================================================================================

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                 POST-EFFECTIVE
                                 AMENDMENT NO. 1
                                       TO
                                    FORM S-1
                             REGISTRATION STATEMENT
                                      UNDER
                           THE SECURITIES ACT OF 1933


                             SIEBERT FINANCIAL CORP.
             (Exact name of registrant as specified in its charter)

<TABLE>
<CAPTION>

<S>                                 <C>                              <C>    
          New York                             6211                              11-1796714
(State or other jurisdiction of      (Primary Standard Industrial     (I.R.S. Employer Identification
incorporation or organization)        Classification Code Number)                 Number)
</TABLE>

                          885 Third Avenue, Suite 1720
                            New York, New York 10022
                                 (212) 644-2400
               (Address, including zip code, and telephone number,
        including area code, of registrant's principal executive offices)

<TABLE>
<CAPTION>
<S>            <C>                                         <C>
                                                                             Copy to:
                  Richard M. Feldman                                    Sarah Hewitt, Esq.
                Siebert Financial Corp.                    Brown Raysman Millstein Felder & Steiner, LLP
             885 Third Avenue, Suite 1720                              120 West 45th Street
               New York, New York  10022                             New York, New York  10036
                    (212) 644-2400                                        (212) 944-1515
(Name, address, including zip code, and telephone number,
      including area code, of agent for service)
</TABLE>

  APPROXIMATE  DATE OF COMMENCEMENT  OF PROPOSED SALE TO THE PUBLIC:  As soon as
practicable following the effective date of this Registration  Statement and the
effective date of the Rights Offering described herein.

  If any of the securities  being registered on this Form are to be offered on a
delayed or continuous  basis  pursuant to Rule 415 under the  Securities  Act of
1933, check the following box. |X|
  If this  Form is filed  to  register  additional  securities  for an  offering
pursuant to Rule 462(b) under the  Securities  Act,  check the following box and
list the Securities Act registration  statement number of the earlier  effective
registration statement for the same offering. [ ] ______
  If this Form is a post-effective amendment filed pursuant to Rule 462(c) under
the  Securities  Act,  check  the  following  box and  list the  Securities  Act
registration  statement number of the earlier effective  registration  statement
for the same offering. [ ] ______
  If this Form is a post-effective amendment filed pursuant to Rule 462(d) under
the  Securities  Act,  check  the  following  box and  list the  Securities  Act
registration  statement number of the earlier effective  registration  statement
for the same offering. [ ] ______
  If delivery  of the  prospectus  is expected to be made  pursuant to Rule 434,
check the following box. [ ] ______


THE REGISTRANT HEREBY AMENDS THIS  REGISTRATION  STATEMENT ON SUCH DATE OR DATES
AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT  SHALL FILE
A FURTHER AMENDMENT WHICH SPECIFICALLY  STATES THAT THIS REGISTRATION  STATEMENT
SHALL  THEREAFTER  BECOME  EFFECTIVE  IN  ACCORDANCE  WITH  SECTION  8(A) OF THE
SECURITIES ACT OF 1933, AS AMENDED,  OR UNTIL THIS REGISTRATION  STATEMENT SHALL
BECOME EFFECTIVE ON SUCH DATE AS THE SECURITIES AND EXCHANGE COMMISSION,  ACTING
PURSUANT TO SAID SECTION 8(A), MAY DETERMINE.

<PAGE>

                        SUPPLEMENT dated August 31, 1998
                        to PROSPECTUS dated July 31, 1998

                             SIEBERT FINANCIAL CORP.

         Primarily due to recent market conditions, Siebert Financial Corp. (the
"Company") has extended the expiration date of its offering to holders of record
of its Common Stock outstanding as of July 29, 1998 of transferable subscription
rights to  subscribe  for and purchase  additional  shares of Common Stock for a
price of $7.50 per share from 5:00 p.m.,  New York City time, on Monday,  August
31, 1998 to 5:00 p.m.,  New York City time,  on  Thursday,  October 1, 1998 (the
"Extended  Expiration Date"). As of the close of business on Friday,  August 28,
1998,  rights to purchase an aggregate of 32,021 shares of Common Stock had been
exercised pursuant to the Basic Subscription  Privilege and the Oversubscription
Privilege. SHAREHOLDERS ARE ENCOURAGED TO CONSIDER THE RIGHTS OFFERING CAREFULLY
PRIOR TO THE EXTENDED  EXPIRATION DATE. After the Extended  Expiration Date, the
Rights Offering will be null and void unless further  extended (which is not now
contemplated).

         The  Company  has  decided  to permit  any  holder  of Rights  that has
exercised   the  Basic   Subscription   Privilege   and,  if   applicable,   the
Oversubscription  Privilege,  prior to 5:00 p.m.  on Monday,  August 31, 1998 to
revoke either or both such exercise(s) prior to the Extended Expiration Date. In
order to effect such a revocation, a written or facsimile transmission notice of
revocation must be received by the Subscription Agent, American Stock Transfer &
Trust Company, at its address set forth in the Prospectus, prior to the Extended
Expiration  Date. Any such notice of revocation must (i) specify the name of the
person  who  has  exercised  the  Basic  Subscription  and/or   Oversubscription
Privilege being revoked, (ii) identify the Subscription Certificate(s) for which
a subscription  exercise is being revoked  (including the certificate  number or
numbers  and the number of shares of Common  Stock for which  such  Subscription
Certificate(s)  may be exercised)  and (iii) be signed by the holder in the same
manner as the original signature on the Subscription  Certificate(s)  previously
tendered (including any required signature guarantees).  All questions as to the
validity,  form and  eligibility  (including  time of receipt  thereof)  of such
notices  will  be  determined  by the  Company  in its  sole  discretion,  which
determination  shall be final  and  binding  on all  parties.  Any  Subscription
Certificate for which a right of exercise has been revoked will be deemed not to
have been validly  tendered for purposes of the Rights Offering and no shares of
Common  Stock will be issued  with  respect  thereto  unless  such  Subscription
Certificate is validly retendered.  Properly revoked  Subscription  Certificates
may be retendered by following the procedures  described in the Prospectus under
"The  Rights  Offering - Exercise  of Rights" at any time prior to the  Extended
Expiration  Date.  NO  EXERCISE  OF THE BASIC  SUBSCRIPTION  PRIVILEGE  AND,  IF
APPLICABLE,  THE OVERSUBSCRIPTION PRIVILEGE AFTER MONDAY, AUGUST 31, 1998 MAY BE
REVOKED.

         For further information concerning the Rights Offering, see "The Rights
Offering" in the Prospectus  delivered  previously.  Any questions regarding the
Rights Offering or the extension of the Rights  Offering  expiration date may be
directed to D.F.  King & Co., the  information  agent  appointed  for the Rights
Offering, at the telephone numbers and address below.

                              D.F. KING & CO., INC.

                                 77 Water Street
                                   20th Floor
                               New York, NY 10005
                 Banks and Brokers Call Collect: (212) 269-5550
                      Others Call Toll Free: 1-800-859-8508

<PAGE>
PROSPECTUS

                        1,100,000 Shares of Common Stock

                             SIEBERT FINANCIAL CORP.

                                 Rights Offering

         Siebert  Financial  Corp. (the "Company") is distributing to holders of
record of its  common  stock,  par value $.01 per share  (the  "Common  Stock"),
outstanding  as of July 29, 1998 (the "Record Date")  transferable  subscription
rights (the "Rights") to subscribe for and purchase  additional shares of Common
Stock for a price of $7.50 per share (the "Subscription Price").

         Each shareholder will receive one (1) transferable Right for each share
of  Common  Stock  held  of  record  on the  Record  Date.  Each  Right  will be
exercisable for one (1) share of Common Stock.  No fractional  Rights or cash in
lieu thereof will be issued or paid.  Holders of Rights are entitled to purchase
for the Subscription Price one share of Common Stock for each Right held. Record
Date shareholders who fully exercise all Rights distributed to them will also be
entitled to subscribe at the Subscription  Price for shares of Common Stock that
are not  otherwise  purchased  pursuant to the  exercise  of Rights,  subject to
pro-ration by the Company under certain  circumstances.  Once a holder of Rights
has exercised such Rights, such exercise may not be revoked.  The Rights will be
evidenced   by    transferable    subscription    certificates    ("Subscription
Certificates").  The Company's majority shareholder, Chair and President, Muriel
F.  Siebert,  has  indicated to the Company that to encourage  increased  public
ownership of the Common Stock,  and  consistent  with her waiving her receipt of
past cash dividends, she intends to waive the receipt of the Rights to which she
would  otherwise be entitled.  An  aggregate  of up to  approximately  1,100,000
shares of Common Stock (the  "Underlying  Shares") will be sold upon exercise of
the Rights.  The distribution of the Rights and the sale of the shares of Common
Stock upon the  exercise  of the  Rights is  referred  to herein as the  "Rights
Offering." See "THE RIGHTS OFFERING."

         The Rights offering will commence on the date of this  Prospectus.  The
Rights will expire at 5:00 p.m., New York City time, on Monday,  August 31, 1998
(the "Expiration Date").  Holders of Rights are encouraged to consider carefully
the exercise or sale of the Rights by the Expiration  Date. After the Expiration
Date, unexercised Rights will be null and void. See "THE RIGHTS OFFERING."

         REFERENCE IS MADE TO  "INVESTMENT  CONSIDERATIONS"  BEGINNING ON PAGE 8
WHICH CONTAINS MATERIAL INFORMATION THAT SHOULD BE CONSIDERED IN CONNECTION WITH
THE SECURITIES BEING OFFERED HEREBY.

         The Common  Stock is traded in the  Nasdaq  SmallCap  Market  under the
symbol  "SIEB," and the Rights  will trade in the same  market  under the symbol
"SIEBR."  The  closing  sale  price of the Common  Stock in the Nasdaq  SmallCap
Market on July 29,  1998 was  $10.125  per  share.  See  "Price  Range of Common
Stock."

         THESE   SECURITIES  HAVE  NOT  BEEN  APPROVED  OR  DISAPPROVED  BY  THE
SECURITIES AND EXCHANGE  COMMISSION OR ANY STATE  SECURITIES  COMMISSION NOR HAS
THE SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION PASSED
UPON THE  ACCURACY OR ADEQUACY OF THIS  PROSPECTUS.  ANY  REPRESENTATION  TO THE
CONTRARY IS A CRIMINAL OFFENSE.

- --------------------------------------------------------------------------------

                               Price to Shareholder   Proceeds to the Issuer(1)
- --------------------------------------------------------------------------------

Per Share                      $     7.50             $     7.50
- --------------------------------------------------------------------------------

Total: 1,100,000 Shares        $8,250,000             $8,250,000
- --------------------------------------------------------------------------------

(1)  Before  deducting  estimated  expenses  of the  offering  by the Company of
     $235,000.

                  The date of this Prospectus is July 31, 1998.

<PAGE>
NO DEALER,  SALESMAN OR OTHER PERSON HAS BEEN AUTHORIZED TO GIVE ANY INFORMATION
OR TO MAKE ANY  REPRESENTATIONS NOT CONTAINED IN OR INCORPORATED BY REFERENCE IN
THIS PROSPECTUS AND, IF GIVEN OR MADE, SUCH OTHER  INFORMATION OR REPRESENTATION
SHOULD NOT BE RELIED UPON AS HAVING BEEN  AUTHORIZED BY THE COMPANY OR ANY OTHER
PERSON.  NEITHER THE  DELIVERY OF THIS  PROSPECTUS  NOR ANY SALE MADE  HEREUNDER
SHALL,  UNDER ANY  CIRCUMSTANCES,  CREATE ANY IMPLICATION THAT THERE HAS BEEN NO
CHANGE IN THE AFFAIRS OF THE COMPANY SINCE THE DATE HEREOF. THIS PROSPECTUS DOES
NOT  CONSTITUTE  AN  OFFER  TO SELL OR A  SOLICITATION  OF AN  OFFER  TO BUY THE
SECURITIES  OFFERED  HEREBY TO ANY  PERSON OR BY ANYONE IN ANY  JURISDICTION  IN
WHICH SUCH OFFER OR SOLICITATION MAY NOT LAWFULLY BE MADE.

                              AVAILABLE INFORMATION

         The Company has filed with the Securities and Exchange  Commission (the
"SEC") a  Registration  Statement  on Form  S-1  (together  with any  amendments
thereto,  the  "Registration  Statement")  under the  Securities Act of 1933, as
amended (the  "Securities  Act"),  with respect to the Rights and the underlying
shares of Common Stock. This Prospectus does not contain all the information set
forth in the  Registration  Statement,  certain  parts of which are  omitted  in
accordance  with the rules and regulations of the SEC and certain items of which
may be  contained in schedules  and  exhibits to the  Registration  Statement as
permitted by the rules and  regulations of the SEC to which  reference is hereby
made for further  information  with respect to the  Company,  the Rights and the
underlying  shares of  Common  Stock.  Items of  information  omitted  from this
Prospectus  but  contained in the  Registration  Statement  may be inspected and
copied at the public  reference  facilities  maintained by the SEC at Room 1024,
450 Fifth Street,  N.W.,  Washington,  D.C. 20549, and at the following regional
offices of the SEC: 7 World Trade Center, New York, New York 10048, and Citicorp
Center, 500 West Madison,  Suite 1400,  Chicago,  Illinois 60661. Copies of such
material  can be obtained  from the Public  Reference  Section of the SEC at 450
Fifth  Street,  N.W.,  Washington,  D.C.  20549,  at prescribed  rates.  The SEC
maintains a Web site that contains  reports,  proxy  statements and  information
statements and other information  regarding registrants that file electronically
with the SEC. The address of the Web site is http://www.sec.gov.

         The  Company  is  subject  to  the  informational  requirements  of the
Securities  Exchange  Act of 1934,  as amended  (the  "Exchange  Act"),  and, in
accordance therewith, files reports, proxy statements and other information with
the SEC. Such reports,  proxy statements and other  information can be inspected
and copied at the public reference facilities  maintained by the SEC referred to
above.  In  addition,  copies  of  such  reports,  proxy  statements  and  other
information  concerning  the  Company  may also be  inspected  and copied at the
offices of The Nasdaq Stock  Market,  Inc. at 1735 K Street,  N.W.,  Washington,
D.C. 20006-1506 where the Common Stock is traded.

                                       2
<PAGE>

================================================================================

                               PROSPECTUS SUMMARY

         THE FOLLOWING SUMMARY IS QUALIFIED IN ITS ENTIRETY BY THE MORE DETAILED
INFORMATION AND FINANCIAL  STATEMENTS AND NOTES THERETO  APPEARING  ELSEWHERE IN
THIS  PROSPECTUS  OR  INCORPORATED  BY REFERENCE  HEREIN THE FINANCIAL AND OTHER
INFORMATION  CONTAINED  HEREIN WITH RESPECT TO THE COMPANY HAS BEEN  ADJUSTED TO
GIVE EFFECT TO THE 4 FOR 1 STOCK SPLIT  EFFECTIVE APRIL 7, 1998. THIS MEMORANDUM
CONTAINS  FORWARD-LOOKING  STATEMENTS  THAT  INVOLVE  RISKS  AND  UNCERTAINTIES.
PROSPECTIVE  INVESTORS  ARE  CAUTIONED  THAT ACTUAL EVENTS OR RESULTS MAY DIFFER
MATERIALLY FROM THOSE INDICATED BY SUCH FORWARD-LOOKING STATEMENTS. FACTORS THAT
MAY CAUSE  ACTUAL  RESULTS TO DIFFER  MATERIALLY  FROM THOSE  INDICATED  BY SUCH
FORWARD-LOOKING  STATEMENTS  INCLUDE THE  MATTERS  SET FORTH  UNDER  "INVESTMENT
CONSIDERATIONS" AND ELSEWHERE IN THIS MEMORANDUM.

                                   THE COMPANY

         The Company, through its wholly owned subsidiary, Muriel Siebert & Co.,
Inc.  ("Siebert"),  is a retail  discount  brokerage and municipal and corporate
investment  banking firm  operating  through 14 offices  throughout the country.
Siebert provides services to its customers  through two main divisions.  Through
its Retail division, Siebert provides discount brokerage and related services to
its retail  investor  accounts.  Through its Capital Markets  division,  Siebert
offers  institutional  clients equity  execution  services on an agency basis as
well as equity,  fixed income and municipal  underwriting and investment banking
services.  In addition,  this division participates in the secondary markets for
Municipal and U.S.  Treasury  securities  and also trades listed closed end bond
funds and certain other securities for its own account. This proprietary trading
business is segregated  from that of the agency  business  executed on behalf of
institutional clients.

         The Company has acquired  accounts from other discount  brokerage firms
and, from time to time, has considered  acquisitions of other discount brokerage
firms  or  their  accounts.   Although  the  Company  intends  to  pursue  these
opportunities,  there  can be no  assurance  that  the  Company  will be able to
successfully consummate any such acquisitions in the future.

         The Company was ranked third among discount brokerage firms in the July
1998 issue of SMART  MONEY  MAGAZINE  in part based upon "a huge  advance in its
responsiveness  and solid gains in on-line trading,  mutual funds and breadth of
products." In addition,  unlike many discount brokerage firms, the firm offers a
wide variety of underwriting  and investment  banking  services.  Such services,
offered through its Capital Markets division,  include acting as senior manager,
co-manager or otherwise participating in the underwriting or sales syndicates of
municipal,  corporate  debt and  equity,  government  agency and  mortgage/asset
backed securities issues.

         Muriel  F.  Siebert,  the  first  woman  member  of the New York  Stock
Exchange,  is  the  Chair  and  President  and  owns  approximately  96%  of the
outstanding  Common Stock of the Company.  The Company  believes  that it is the
largest  Woman-Owned  Business  Enterprise  ("WBE") that is a New York  Exchange
member in the capital markets  business in the country and the largest  Minority
and Women's Business Enterprise ("MWBE") in the tax exempt underwriting business
in the country through its affiliate, Siebert, Brandford, Shank & Co., L.L.C.

  The Company was  incorporated  on April 9, 1934 under the laws of the State of
New York.  Siebert was incorporated on June 13, 1969 under the laws of the State
of Delaware. The principal executive offices of the

================================================================================

                                       3
<PAGE>

================================================================================

Company and Siebert are located at 885 Third Avenue,  17th Floor,  New York, New
York 10022 and their telephone number is (212) 644-2400.


                               THE RIGHTS OFFERING

Rights.......................................Each  shareholder  will receive one
                                             (1)  transferable  Right  for  each
                                             share  of  Common   Stock  held  of
                                             record on Wednesday, July 29, 1998,
                                             the Record Date. Each Right will be
                                             exercisable  for one (1)  share  of
                                             Common    Stock.    The   Company's
                                             majority  shareholder,   Chair  and
                                             President,  Muriel F. Siebert,  has
                                             indicated  to the  Company  that to
                                             encourage      increased     public
                                             ownership of the Common Stock,  she
                                             intends  to  waive  receipt  of the
                                             Rights to which she would otherwise
                                             be entitled.  An aggregate of up to
                                             approximately  1,100,000  shares of
                                             Common   Stock   (the   "Underlying
                                             Shares") will be sold upon exercise
                                             of the Rights.  The distribution of
                                             the  Rights  and  the  sale  of the
                                             shares  of  Common  Stock  upon the
                                             exercise  of the Rights is referred
                                             to herein as the "Rights Offering."
                                             See  "THE  RIGHTS  OFFERING  -- The
                                             Rights."

Subscription Price...........................$7.50 in cash per  share of  Common
                                             Stock  subscribed  for  pursuant to
                                             the Basic Subscription Privilege or
                                             the Oversubscription Privilege (the
                                             "Subscription      Price").     The
                                             Subscription  Price  of the  Rights
                                             has been determined by the Board of
                                             Directors of the Company based upon
                                             an  opinion of  Advest,  Inc.,  its
                                             financial adviser, and represents a
                                             discount to the market price of the
                                             Common  Stock  at the  date of this
                                             Prospectus.    See   "THE    RIGHTS
                                             OFFERING -- Subscription Price" and
                                             "--Opinion of Financial Adviser."

Rights Ticker Symbol ........................SIEBR

Record Date..................................Wednesday, July 29, 1998

Expiration Date..............................Monday,  August 31,  1998,  at 5:00
                                             p.m., New York City time.

Basic Subscription Privilege.................Each Right will be exercisable  for
                                             one (1) share of Common  Stock (the
                                             "Basic  Subscription   Privilege").
                                             See   "THE   RIGHTS   OFFERING   --
                                             Subscription  Privileges  --  Basic
                                             Subscription Privilege."

Oversubscription Privilege...................Record Date  shareholders who fully
                                             exercise all Rights  distributed to
                                             them  will  also  be   entitled  to
                                             subscribe at the Subscription Price
                                             for shares of Common Stock that are
                                             not otherwise purchased pursuant to
                                             the exercise of Rights,  subject to
                                             proration  by  the  Company   under
                                             certain      circumstances     (the
                                             "Oversubscription  Privilege").  If
                                             the

================================================================================

                                       4
<PAGE>

================================================================================

                                             Underlying  Shares  not  subscribed
                                             for through the Basic  Subscription
                                             Privilege ("Excess Shares") are not
                                             sufficient     to    satisfy    all
                                             subscriptions   pursuant   to   the
                                             Oversubscription   Privilege,   the
                                             Excess Shares will be allocated pro
                                             rata (subject to the elimination of
                                             fractional   shares)   among  those
                                             holders  of Rights  exercising  the
                                             Oversubscription    Privilege,   in
                                             proportion  to the number of shares
                                             requested  by them  pursuant to the
                                             Oversubscription   Privilege.   See
                                             "THE     RIGHTS     OFFERING     --
                                             Subscription      Privileges     --
                                             Oversubscription Privilege."

Transferability of Rights....................The Rights are transferable, and it
                                             is anticipated that they will trade
                                             on the Nasdaq  SmallCap  Market and
                                             in  the   over-the-counter   market
                                             until the close of  business on the
                                             last   trading  day  prior  to  the
                                             Expiration  Date.  There  can be no
                                             assurance,  however,  that a market
                                             for the Rights  will  develop or as
                                             to the  prices at which the  Rights
                                             will   trade.   See   "THE   RIGHTS
                                             OFFERING -- Listing and Trading."

                                             The    Subscription    Agent   will
                                             endeavor to sell Rights for holders
                                             who  have  so  requested  and  have
                                             delivered Subscription Certificates
                                             with  the   instruction   for  sale
                                             properly     executed     to    the
                                             Subscription  Agent by 11:00  a.m.,
                                             New  York  City  time,  on  Friday,
                                             August  28,  1998.   Any  brokerage
                                             commission,  taxes and other direct
                                             expenses  of  sale  will be paid by
                                             the   holder.   There   can  be  no
                                             assurance  that  the   Subscription
                                             Agent  will be  able  to  sell  any
                                             Rights  or as  to  the  prices  the
                                             Subscription  Agent  may be able to
                                             obtain  in  such  sales.  See  "THE
                                             RIGHTS   OFFERING   --   Method  of
                                             Transferring Rights."

                                             The   right   to   subscribe    for
                                             additional  shares of Common  Stock
                                             pursuant  to  the  Oversubscription
                                             Privilege is not transferable.

Procedure for Exercising Rights..............Basic  Subscription  Privileges and
                                             Oversubscription  Privileges may be
                                             exercised  by  properly  completing
                                             the  Subscription  Certificate  and
                                             forwarding    such     Subscription
                                             Certificate   (or   following   the
                                             Guaranteed    Delivery   Procedures
                                             described herein),  with payment of
                                             the  Subscription  Price  for  each
                                             Underlying   Share  subscribed  for
                                             pursuant to the Basic  Subscription
                                             Privilege and the  Oversubscription
                                             Privilege,   to  the   Subscription
                                             Agent on or prior to the Expiration
                                             Date.   If  the  mail  is  used  to
                                             forward Subscription  Certificates,
                                             it  is  recommended  that  insured,
                                             registered  mail be used.  See "THE
                                             RIGHTS   OFFERING  --  Exercise  of
                                             Rights."

                                             ONCE  A  HOLDER   OF   RIGHTS   HAS
                                             EXERCISED  THE  BASIC  SUBSCRIPTION
                                             PRIVILEGE AND, IF  APPLICABLE,  THE
                                             OVERSUBSCRIPTION   PRIVILEGE,  SUCH
                                             EXERCISE  MAY NOT BE  REVOKED.  See
                                             "THE   RIGHTS    OFFERING   --   No
                                             Revocation."

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                                       5
<PAGE>

================================================================================

Procedure for Exercising Rights by
 Foreign Shareholders........................Subscription  Certificates will not
                                             be   mailed   to   Holders    whose
                                             addresses  are  outside  the United
                                             States  but  will  be  held  by the
                                             Subscription    Agent   for   their
                                             account.  To exercise  such Rights,
                                             such   Holders   must   notify  the
                                             Subscription  Agent  on or prior to
                                             11:00 a.m.,  New York City time, on
                                             Friday,  August 28, 1998,  at which
                                             time (if no instructions  have been
                                             received)  the  Rights  represented
                                             thereby will be sold,  if feasible,
                                             and  the  net  proceeds,   if  any,
                                             remitted to such Holders.  See "THE
                                             RIGHTS   OFFERING  --  Foreign  and
                                             Certain Other Shareholders."

Persons Holding Shares, or Wishing to
  Exercise Rights, Through Others............Persons  holding  shares  of Common
                                             Stock  and   receiving  the  Rights
                                             distributable  with respect thereto
                                             through    a    broker,     dealer,
                                             commercial  bank,  trust company or
                                             other  nominee,  as well as persons
                                             holding  certificates  representing
                                             shares of Common  Stock  personally
                                             who  would   prefer  to  have  such
                                             institutions   effect  transactions
                                             relating  to the  Rights  on  their
                                             behalf,    should    contact    the
                                             appropriate  institution or nominee
                                             and   request   it  to  effect  the
                                             transaction   for  them.  See  "THE
                                             RIGHTS   OFFERING  --  Exercise  of
                                             Rights."

Issuance of Common Stock.....................Certificates representing shares of
                                             Common Stock purchased  pursuant to
                                             the  Basic  Subscription  Privilege
                                             will be delivered to subscribers as
                                             soon  as   practicable   after  the
                                             Expiration    Date.    Certificates
                                             representing shares of Common Stock
                                             purchased     pursuant    to    the
                                             Oversubscription  Privilege will be
                                             delivered to subscribers as soon as
                                             practicable  after  the  Expiration
                                             Date and after all prorations  have
                                             been  effected.   See  "THE  RIGHTS
                                             OFFERING      --       Subscription
                                             Privileges."

Use of Proceeds..............................The net  proceeds  from the  Rights
                                             Offering  will be used to  build up
                                             and promote the Company's  internet
                                             trading  service  and  for  general
                                             corporate  purposes.  See  "USE  OF
                                             PROCEEDS."

Subscription Agent...........................American  Stock  Transfer  &  Trust
                                             Company (the "Subscription Agent").
                                             The Subscription  Agent's telephone
                                             number is (800) 937-5449.

Information Agent............................D.F.   King   &  Co.,   Inc.   (the
                                             "Information      Agent").      The
                                             Information    Agent's    telephone
                                             number is 1-800-859-8508.

Federal Income Tax Considerations............See "THE RIGHTS OFFERING -- Certain
                                             Federal Income Tax  Consequences to
                                             Holders"  and "THE RIGHTS  OFFERING
                                             --   Certain   United   States  Tax
                                             Consequences  to Non-United  States
                                             Holders."

================================================================================

                                       6
<PAGE>
================================================================================

Shares of Common Stock
  Outstanding prior to
  Rights Offering............................Approximately   21,007,000   shares
                                             outstanding on the Record Date.

Shares of Common Stock
  Outstanding after Rights Offering..........Approximately   22,107,000   shares
                                             based  on  the   number  of  shares
                                             outstanding  on the Record  Date if
                                             all Rights are exercised.

Investment Considerations ...................In    addition    to   the    other
                                             information   contained   in   this
                                             Prospectus    and   the   documents
                                             incorporated  by reference  herein,
                                             prospective    purchasers    should
                                             consider       the       investment
                                             considerations   and   other   risk
                                             factors set forth elsewhere  herein
                                             prior  to   deciding   whether   to
                                             exercise or sell their Rights.

Selected Financial Data .....................See "SELECTED FINANCIAL DATA."

================================================================================

                                       7
<PAGE>

                            INVESTMENT CONSIDERATIONS

         THIS PROSPECTUS CONTAINS FORWARD-LOOKING  STATEMENTS THAT INVOLVE RISKS
AND  UNCERTAINTIES.  ACTUAL RESULTS COULD DIFFER MATERIALLY FROM THOSE DISCUSSED
IN THESE  FORWARD-LOOKING  STATEMENTS AS A RESULT OF CERTAIN FACTORS,  INCLUDING
THOSE SET FORTH BELOW AND ELSEWHERE IN THIS  PROSPECTUS.  IN ADDITION TO ALL THE
OTHER INFORMATION  CONTAINED IN THIS PROSPECTUS,  PROSPECTIVE  PURCHASERS SHOULD
CONSIDER THE INVESTMENT CONSIDERATIONS SET FORTH BELOW PRIOR TO DECIDING WHETHER
TO EXERCISE OR SELL THE RIGHTS.

MARKET CONDITIONS

         The  securities  business  is, by its  nature,  subject to  significant
risks,  particularly  in  volatile or illiquid  markets,  including  the risk of
trading  losses,   losses  resulting  from  the  ownership  or  underwriting  of
securities,  counterparty failure to meet commitments,  customer fraud, employee
fraud,  issuer fraud,  errors and  misconduct,  failures in connection  with the
processing of securities transactions and litigation.

         The  Company's  principal  business  activity,   retail   broker-dealer
operations,  as well as its investment  banking,  institutional  sales and other
services,  are highly competitive and subject to various risks, volatile trading
markets  and  fluctuations  in the  volume of market  activity.  The  securities
business is directly affected by many factors,  including economic and political
conditions,  broad trends in business and finance,  legislation  and  regulation
affecting the national and  international  business and  financial  communities,
currency  values,  inflation,  market  conditions,  the availability and cost of
short-term or long-term  funding and capital,  the credit  capacity or perceived
creditworthiness of the securities industry in the marketplace and the level and
volatility of interest  rates.  These and other factors can  contribute to lower
price levels for securities and illiquid markets.

         Lower price levels of securities  may result in (i) reduced  volumes of
securities,  options and futures  transactions,  with a consequent  reduction in
commission  revenues,  and (ii)  losses  from  declines  in the market  value of
securities held in trading, investment and underwriting positions. In periods of
low volume,  levels of  profitability  are further  adversely  affected  because
certain expenses remain relatively fixed. Sudden sharp declines in market values
of  securities  and the failure of issuers and  counterparties  to perform their
obligations  can result in illiquid  markets  which,  in turn, may result in the
Company having difficulty selling  securities.  Such negative market conditions,
if prolonged,  may also lower the Company's revenues from investment banking and
other activities.

         As a  result  of  the  varied  risks  associated  with  the  securities
business,  which are beyond the Company's control,  the Company's commission and
other  revenues could be adversely  affected.  A reduction in revenues or a loss
resulting from the underwriting or ownership of securities could have a material
adverse effect on the Company's  results of operations and financial  condition.
In addition,  as a result of such risks,  the  Company's  revenues and operating
results may be subject to significant  fluctuations  from quarter to quarter and
from year to year.  See  "Management's  Discussion  and  Analysis  of  Financial
Condition and Results of Operations--Business Environment."

COMPETITION

         Siebert encounters  significant  competition from  full-commission  and
discount  brokerage firms, as well as from financial  institutions,  mutual fund
sponsors  and other  organizations  many of which are  significantly  larger and
better  capitalized  than Siebert.  The Company's  municipal  bond  underwriting

                                       8
<PAGE>

business  also  encounters  significant  competition  from firms  engaged in the
municipal  finance  business.  The general  financial  success of the securities
industry  over the past several  years has  strengthened  existing  competitors.
Siebert  believes  that  such  success  will  continue  to  attract   additional
competitors such as banks,  insurance  companies,  providers of online financial
and information services, and others as they expand their product lines. Many of
these competitors are larger, more diversified,  have greater capital resources,
and offer a wider range of services and financial products than Siebert. Siebert
competes  with a wide  variety  of vendors of  financial  services  for the same
customers.  See "Management's Discussion and Analysis of Financial Condition and
Results of Operations--Business Environment."

         During  1996 and  1997 and the  first  half of  1998,  competition  has
continued to intensify both among all classes of brokerage  firms and within the
discount  brokerage  business  as well as from new firms not  previously  in the
discount  business  announcing  plans to become  significantly  involved.  Other
firms, traditionally discount execution firms, have announced their intention to
broaden their offerings to include advice and investment management. Since 1994,
some firms have offered low flat rate  execution fees that are difficult for any
conventional  discount firm to meet. Continued  competition from ultra low cost,
flat fee brokers and broader service offerings from other discount brokers could
also  limit the  Company's  growth or even  lead to a decline  in the  Company's
customer  base  which  would   adversely   effect  its  results  of  operations.
Industry-wide  changes in trading  practices  are  expected to cause  continuing
pressure  on fees earned by  discount  brokers for the sale of order flow.  Some
such firms are offering  their  services over the facilities of the internet and
have  devoted  more  resources  to and have more  elaborate  web sites  than the
Company.  See "Use of Proceeds." Many of the flat fee brokers,  however,  impose
charges for services  such as mailing,  transfers and handling  exchanges  which
Siebert  does not and also direct  their  execution  to captive  market  makers.
Increased competition, broader service offerings or the prevalence of a flat fee
environment  could  also  limit  Siebert's  growth or even lead to a decline  in
Siebert's  customer base which would adversely affect its results of operations.
See "Business--Competition."

INTERNET DEVELOPMENT

         Although   the  Company  has  been   offering   internet   trading  for
approximately one year, it has had only limited experience in this area relative
to some other  companies in its industry.  The Company's  ability to develop its
internet  business and enhance its  business  through the internet may depend on
its ability to attract and retain management personnel with internet experience.
There is no assurance that the Company will be able to attract,  hire and retain
qualified personnel. See "Use of Proceeds."

         To the extent that the net proceeds  from the sale of the shares of the
Company's Common Stock offered hereby is used to develop the Company's  internet
retail brokerage  business,  much of such  expenditures will be expensed as made
and the  revenues,  if any,  generated  therefrom  are likely to be  realized in
subsequent accounting periods which may initially have a material adverse effect
on the Company's results of operations. See "Use of Proceeds."

                                        9
<PAGE>

DEPENDENCE ON KEY MANAGEMENT

         The success of the Company is  principally  dependent  on its  founder,
Muriel F. Siebert, Chair and President.  The loss of the services of Ms. Siebert
would  adversely  affect  the  Company.  See  "Management."  The  success of the
Company's  municipal bond underwriting  business is dependent on the services of
two of its  principals,  Napoleon  Brandford III and Suzanne Shank,  the loss of
whose services would adversely affect the Company.

CAPITALIZATION OF SIEBERT, BRANDFORD, SHANK & CO., L.L.C.

         The Company owns 49% of Siebert,  Brandford, Shank & Co., L.L.C., a tax
exempt  underwriting  business.  Two  individuals,  Napoleon  Brandford  III and
Suzanne Shank, own the remaining 51%. Siebert, Brandford, Shank & Co., L.L.C. is
currently in the process of borrowing  additional capital to enhance its ability
to participate in municipal bond underwritings and its ability to sell its bonds
to its  customers.  If such capital is not borrowed or  otherwise  raised,  this
would have a material negative impact on such  participation and such ability to
sell its bonds to customers.  Management  believes that it will be successful in
raising such capital. See "Business--Capital Markets Division."

RISKS ASSOCIATED WITH MINORITY AND WOMEN-OWNED BUSINESS PROGRAMS

         Minority and Women-owned  business programs generally operate under the
authority of state and local governments or their related  agencies.  Changes in
laws or policies of such  governments  or their  agencies  with  respect to such
programs may adversely affect the Company's  participation in municipal bond and
equity  underwritings as well as the Company's execution of institutional equity
transactions.  Management believes that, irrespective of the legal requirements,
as long as there is a  "sensitivity  to  diversity  and  competitive  equality,"
opportunities   will  be  available  for  qualified   minority  and  women-owned
businesses,  especially  in  those  locales  that  have a  significant  minority
population.

PRINCIPAL SHAREHOLDER

         Upon completion of the Offering and if the 1,100,000 shares are sold to
the public,  Ms. Siebert will own or control  approximately 92% of the Company's
outstanding  Common Stock.  Ms.  Siebert will have the power to elect the entire
Board of Directors  and,  except as otherwise  provided by law or the  Company's
Certificate  of  Incorporation,  to  approve  any action  requiring  shareholder
approval  without a  shareholders'  meeting.  See  "Management"  and  "Principal
Shareholders."

PRINCIPAL TRANSACTIONS

         The  Company's  Capital  Markets  division   underwriting  and  trading
activities involve the purchase,  sale or short sale of securities as principal.
These  activities  involve  the risks of changes  in the  market  prices of such
securities  and of decreases in the liquidity of the securities  markets,  which
could  limit  the  Company's  ability  to  resell  securities  purchased  or  to
repurchase  securities sold short.  In addition,  these  activities  subject the
Company's capital to significant risks that  counterparties will fail to perform
their obligations.

         From time to time, the Company  establishes  short positions during the
course of its trading activities. It is a characteristic of short positions that
any loss sustained on closing out the position may exceed the liability  related
thereto as shown on the Company's financial statements.

                                       10
<PAGE>

RISKS ASSOCIATED WITH FEDERAL AND STATE REGULATION

         The Company's  business is, and the securities  industry is, subject to
extensive  regulation in the United States, at both the Federal and state level.
As a matter of public policy,  regulatory  bodies are charged with  safeguarding
the integrity of the securities and other financial  markets and with protecting
the  interests  of  customers  participating  in  those  markets  and  not  with
protecting   the   interests  of  the  Company's   shareholders.   In  addition,
self-regulatory  organizations and other regulatory bodies in the United States,
such as the  SEC,  the New  York  Stock  Exchange  (the  "NYSE"),  the  National
Association  of  Securities  Dealers,   Inc.  (the  "NASD")  and  the  Municipal
Securities  Rulemaking Board (the "MSRB"),  require strict compliance with their
rules and  regulations.  Failure  to  comply  with any of these  laws,  rules or
regulations,  some of which are subject to the uncertainties of  interpretation,
could result in a variety of adverse  consequences  including  civil  penalties,
fines, suspension or expulsion,  which could have a material adverse effect upon
the Company.

         The  laws  and  regulations,  as  well  as  governmental  policies  and
accounting  principles,  governing the financial services and banking industries
have changed  significantly over recent years and are expected to continue to do
so. During the last several years  Congress has  considered  numerous  proposals
that would  significantly alter the structure and regulation of such industries.
The  Company  cannot  predict  which  changes  in  laws  or  regulations,  or in
governmental  policies  and  accounting  principles,  will be adopted,  but such
changes,  if adopted,  could  materially  and adversely  affect the business and
operations of the Company. See "Business--Regulation."

NET CAPITAL REQUIREMENTS; HOLDING COMPANY STRUCTURE

         The  SEC,  the  NYSE  and  various  other  securities  and  commodities
exchanges  and other  regulatory  bodies in the  United  States  have rules with
respect to net capital  requirements which affect the Company.  These rules have
the effect of requiring that at least a substantial portion of a broker-dealer's
assets be kept in cash or highly  liquid  investments.  Compliance  with the net
capital  requirements  by  the  Company  could  limit  operations  that  require
intensive use of capital,  such as  underwriting  or trading  activities.  These
rules could also  restrict  the ability of the Company to withdraw  capital from
Siebert, even in circumstances where Siebert has more than the minimum amount of
required  capital,  which,  in turn,  could  limit the ability of the Company to
implement its strategies. In addition, a change in such rules, or the imposition
of new rules, affecting the scope,  coverage,  calculation or amount of such net
capital  requirements,  or a significant  operating loss or any unusually  large
charge  against  net  capital,   could  have  similar   adverse   effects.   See
"Business--Net Capital Requirements."

SIGNIFICANT INCREASE IN OVERHEAD

         During 1996 and 1997,  Siebert opened retail discount brokerage offices
in Morristown, New Jersey and Palm Beach and Surfside (Bal Harbour), Florida and
relocated its office in Los Angeles. In October 1996, Siebert formed the Siebert
Brandford Shank division of Siebert to add to the former activities of Siebert's
tax exempt  underwriting  department.  The Siebert  Brandford Shank division has
opened offices in San Francisco and Seattle and has opened or assumed the leases
for additional offices in San Francisco, Seattle, Houston, Chicago, Detroit, Los
Angeles and Dallas.  As a result of the new office  expenses and the  additional
compensation expenses,  Siebert's overhead expense has increased  significantly.
There can be no  assurance  that  Siebert will  generate  sufficient  additional
revenue to cover such expense which could have a

                                       11
<PAGE>

material  adverse effect upon the Company.  The Company  intends to build up and
promote its  internet  trading  service and to expend  approximately  $5 million
principally on advertising and promotion of the internet service, development of
such service and salaries for additional personnel for such service. See "Use of
Proceeds."

LIQUIDITY

         Until November 1996, there was no public market for the Common Stock or
any other securities of the Company. In addition,  approximately 800,000 shares,
or  approximately  3.8% of the shares  outstanding,  are  currently  held by the
public. Although the Common Stock is traded in the Nasdaq SmallCap Market, there
can be no assurance that an active public market will continue.

SHARES ELIGIBLE FOR FUTURE SALE

         There  will  be  approximately   22,107,000   shares  of  Common  Stock
outstanding immediately after completion of this Rights Offering,  20,434,000 of
which, owned or controlled by Muriel F. Siebert, will be "restricted securities"
under  the  Securities  Act,  and may only be sold  pursuant  to a  registration
statement  under  the  Securities  Act  or  an  applicable  exemption  from  the
registration  requirements of the Securities Act, including Rule 144 thereunder.
However,  Ms. Siebert has agreed not to sell any shares of Common Stock owned by
her  directly  for a period  of 60 days  from the  date of this  Prospectus.  In
addition,  directors  and employees  having  options to purchase an aggregate of
approximately  258,000  shares of Common Stock are  currently  vested and can be
exercised and the underlying shares of Common Stock sold. A significant  portion
of the shares not owned by Ms.  Siebert  will be freely  tradeable in the public
markets.  Sale of a  substantial  number of shares of Common Stock in the public
market,  whether by Ms.  Siebert or other  shareholders  of the  Company,  could
adversely affect the prevailing market price of the Common Stock.

UNCERTAIN MARKET FOR RIGHTS; MARKET CONDITIONS; MARKET CONSIDERATIONS

         Because  the  Rights are new  securities,  the  trading  market for the
Rights may be volatile.  Moreover,  there can be no assurance  that a market for
the Rights will develop or as to the price at which the Rights will trade.

         The  Subscription  Price of the Rights has been determined by the Board
of Directors of the Company based upon an opinion of Advest, Inc., its financial
adviser,  and  represents  a discount to the market price of the Common Stock at
the  date  of  this  Prospectus.  However,  there  can  be no  assurance  that a
subscribing  Rights holder will be able to sell shares of Common Stock purchased
in the Rights  Offering  at a price  equal to or greater  than the  Subscription
Price.  When made,  the  election of a Rights  holder to exercise  Rights in the
Rights  Offering is irrevocable.  Moreover,  until  certificates  are delivered,
subscribing  Rights  holders may not be able to sell the Common  Stock that they
have  purchased  in the Rights  Offering.  Certificates  representing  shares of
Common Stock  purchased  pursuant to the Basic  Subscription  Privilege  will be
delivered to  subscribers  as soon as  practicable  after the  Expiration  Date.
Certificates  representing  shares of Common  Stock  purchased  pursuant  to the
Oversubscription   Privilege  will  be  delivered  to  subscribers  as  soon  as
practicable  after  the  Expiration  Date and  after  all  prorations  have been
effected.  No interest will be paid to Rights holders on funds  delivered to the
Subscription Agent pursuant to the exercise of Rights pending delivery of shares
of Common Stock acquired upon exercise of Rights.

                                       12
<PAGE>

IMPACT OF RIGHTS OFFERING ON HOLDERS OF COMMON STOCK; DILUTION

         The Rights  entitle the  holders of shares of Common  Stock to purchase
shares  of Common  Stock at a price  below the  prevailing  market  price of the
Common Stock immediately  prior to the commencement of the Rights Offering.  Due
to the  waiver  by Ms.  Siebert  of the  receipt  of  Rights  to which she would
otherwise  be entitled,  holders of shares of Common  Stock who  exercise  their
Rights  through  the  Basic  Subscription  Privilege  and  the  Oversubscription
Privilege will increase their  proportionate  interest in their equity ownership
and voting  power of the Company on a  fully-diluted  basis.  Holders who do not
exercise their Rights will experience a decrease in their proportionate interest
in the  equity  ownership  of the  Company.  The  sale  of the  Rights  may  not
compensate a holder for all or any part of the  reduction in the market value of
such  shareholder's  shares of Common Stock,  if any,  resulting from the Rights
Offering.  Shareholders who do not exercise or sell their Rights will relinquish
any value inherent in the Rights.

         Assuming  all of the Rights are  exercised  and based on  approximately
21,007,000   shares  of  Common  Stock  outstanding  on  the  Record  Date,  the
consummation  of the Rights  Offering  would  result (on a pro forma basis as of
such date) in an increase of approximately 1,100,000 shares of Common Stock.

IMPACT OF RIGHTS OFFERING ON HOLDERS OF OPTIONS & RESTRICTED STOCK

         The  Company  will not  distribute  Rights  to  holders  of  vested  or
non-vested  options  outstanding  on the Record Date  pursuant to the  Company's
Stock Option Plan.  Rather,  the Company will adjust the exercise  price of such
vested and non-vested options by a percentage  calculated by dividing the number
of shares of Common Stock issued  pursuant to the Rights  Offering by the number
of  outstanding  shares of Common  Stock on the  Record  Date plus the number of
shares of Common  Stock  issued  pursuant  to the  Rights  Offering.  Holders of
restricted  stock pursuant to the Company's  Restricted Stock Award Plan will be
entitled to receive Rights for each restricted share held as of the Record Date.

CONSTRUCTIVE DISTRIBUTIONS UNDER THE FEDERAL TAX CODE

         The  distribution  of Rights pursuant to the Rights Offering should not
result in a taxable  distribution of property for Federal income tax purposes to
the holders of shares of Common Stock.  However,  the provisions of the Internal
Revenue  Code and the Treasury  Regulations  issued  thereunder  relating to the
treatment  of  distributions  such as the  Rights  Offering  are not clear as to
certain aspects of the analysis  required to avoid such a taxable  distribution,
and the tax  consequences  of the Rights  Offering  also may be  affected by the
occurrence of future  events.  Accordingly,  counsel to the Company is unable to
render an  opinion  as to the  applicability  of such  provisions  to the Rights
Offering. See "THE RIGHTS  OFFERING--Certain  Federal Income Tax Consequences to
Holders--Constructive Distributions under Section 305 of the Code."


                                       13
<PAGE>


IMMEDIATE DILUTION

         Subscribing Rights holders will experience  dilution,  upon the sale of
such Common  Stock,  in net tangible  book value of $6.60 per share,  based on a
subscription price of $7.50 per share.

FORWARD-LOOKING STATEMENTS

         This Prospectus contains forward-looking  statements within the meaning
of Section 27A of the Securities Act and Section 21E of the Exchange Act. Actual
results could differ from those projected in any forward-looking  statements for
the reasons detailed in the other sections of this "Investment  Considerations "
portion of, and elsewhere in, this Prospectus.

                                       14
<PAGE>

                                 USE OF PROCEEDS

         The net proceeds  available to the Company from the Rights Offering are
estimated to be $8,015,00O  if all the Rights are exercised and after  deducting
expenses payable by the Company estimated to be approximately $235,000.

         The Company intends to use approximately $5 million of the net proceeds
from the Rights Offering to build up and promote its internet  trading  service,
although  such amount may be higher or lower  depending on if the Company  deems
the results from the initial expenditure of such amount successful and it raises
sufficient funds. Such net proceeds will be expended  principally on advertising
and promotion of the internet service,  development of such service and salaries
for  additional  personnel for such service.  Any proceeds not utilized to build
and promote the  internet  trading  service  will be used for general  corporate
purposes.

         Pending any specific application of the net proceeds,  the net proceeds
will be added to working  capital and  invested in  short-term  interest-bearing
obligations.


                                 DIVIDEND POLICY

         To date,  the Company has  established  a practice of paying  quarterly
cash  dividends to its  shareholders.  On December 22, 1997,  March 16, 1998 and
June 23, 1998, dividends of $.0225,  $.0225 and $.03 per share were declared for
all  shareholders of record as of December 30, 1997,  March 20, 1998 and July 9,
1998,  respectively.  Ms. Siebert,  as the majority  shareholder of the Company,
waived her right to receive the three cash dividends declared by the Company and
has  indicated  to the  Company  that she  intends to waive her right to receive
future cash dividends  declared through 1998, if any.  Shareholders who exercise
Rights will not be entitled to receive the June 23 dividend  with respect to the
shares of Common Stock represented by such Rights.

         Subject to statutory and regulatory  constraints,  prevailing financial
conditions and future earnings, the Company may pay cash dividends on its Common
Stock.  In considering  whether to pay such  dividends,  the Company's  Board of
Directors will review the earnings of the Company, its capital requirements, its
economic  forecasts and such other factors as are deemed relevant.  Some portion
of the Company's  earnings will be retained to provide capital for the operation
and expansion of its business.

                                       15
<PAGE>

                           PRICE RANGE OF COMMON STOCK

         The Common Stock commenced  trading in the Nasdaq SmallCap Market under
the symbol  "SIEB" on November  12,  1996.  The high and low sales prices of the
Common  Stock  reported  by the Nasdaq  SmallCap  Market  during  the  following
periods, were:


                                                                  High      Low
                                                                  ----      ---

   Period from November 12, 1996 to December 31, 1996 .......    $3.00     $2.25

   First Quarter - 1997  ....................................    $3.09     $2.31

   Second Quarter - 1997  ...................................    $2.38     $2.31

   Third Quarter - 1997  ....................................    $2.31     $1.31

   Fourth Quarter - 1997  ...................................    $2.25     $1.88

   First Quarter - 1998  ....................................    $9.00     $2.42

   Second Quarter - 1998  ...................................   $19.00     $7.38

   Third Quarter - 1998 (through July 29, 1998)  ............   $11.50     $9.25

         The closing price of the Common Stock on the Nasdaq  SmallCap Market on
July 29, 1998 was $10.125 per share.

         As of July 29, 1998, there were approximately 230 holders of record and
approximately 1,700 additional beneficial holders of the Common Stock.

         The  Company  currently  meets the  criteria  for listing of its Common
Stock on the  American  Stock  Exchange  ("AMEX")  and may meet the criteria for
listing  of  its   Common   Stock  on  the  Nasdaq   National   Market   System.
Notwithstanding its meeting the applicable  criteria,  there can be no assurance
that the Company will, in fact,  either apply for listing or be listed on either
the Nasdaq National Market System or AMEX.

                                       16
<PAGE>

                                 CAPITALIZATION

         The  following  table sets forth the  capitalization  of the Company at
June  30, 1998  as  retroactively  adjusted  for the 4 for 1  stock  split  that
occurred on April 7, 1998,  and as adjusted to reflect the net proceeds from the
sale of the  1,100,000  shares of  Common  Stock  offered  by the  Company  at a
Subscription Price of $7.50 assuming all of the Rights are exercised.  See "Use
of Proceeds."


                                                           June 30, 1998
                                                     -------------------------
                                                       Actual      As Adjusted
                                                     ----------    -----------
                                                           (unaudited)
                                                          (In thousands)

Subordinated debt to shareholder                     $    3,000    $     3,000
                                                     ----------    -----------
Common Stock, par value $.01, 49,000,000 shares
authorized, 20,996,440  shares issued and
outstanding at June 30, 1998 and 22,096,440 shares
issued and outstanding, as adjusted                         210            221
Additional paid-in capital                                6,643         14,647
Retained earnings                                         4,998          4,998
                                                     ----------    -----------
Total shareholders' equity                               11,851         19,866
                                                     ----------    -----------
Total capitalization                                 $   14,851    $    22,866
                                                     ==========    ===========

                                       17

<PAGE>
<TABLE>
<CAPTION>

=================================================================================================================================
                                                                    SELECTED FINANCIAL DATA

          The selected  consolidated  financial data set forth below for the six
months  ended June 30,  1998 and 1997 and for each of the years in the five year
period ended  December 31, 1997 has been  derived from the  Company's  unaudited
interim and audited annual financial statements. Such information should be read
in  conjunction  with,  and is  qualified  in its  entirety  by,  the  financial
statements and notes thereto appearing elsewhere in this Prospectus.

                                  Six Months Ended June 30,                     Year Ended December 31,
                                  -------------------------   -------------------------------------------------------------------
                                      1998          1997          1997          1996          1995          1994          1993
                                  -----------   -----------   -----------   -----------   -----------   -----------   -----------
<S>                               <C>           <C>           <C>           <C>           <C>           <C>           <C>        
Income statement data:
   Revenues:
    Commissions and fees ....     $ 9,301,346   $ 9,095,253   $18,879,674   $20,105,127   $15,645,334   $12,128,797   $14,349,051
    Investment banking ......       2,965,726     1,348,860     4,487,594     2,532,795     1,396,967     1,536,030     2,462,309
    Trading profits .........         767,441     1,183,220     1,795,104       868,823     2,608,078     3,215,288     3,133,722
    Interest and dividends ..         317,892       283,837       704,911       656,434     1,389,612       462,618       261,198
                                  -----------   -----------   -----------   -----------   -----------   -----------   -----------
                                   13,352,405    11,911,170    25,867,283    24,163,179    21,039,991    17,342,733    20,206,280
                                  -----------   -----------   -----------   -----------   -----------   -----------   -----------

   Expenses:
    Employee compensation and
      benefits (1) ..........       4,652,625     3,806,536     8,208,006     9,753,847     8,586,116     6,132,899     8,999,567
    Clearing fees, including
      floor brokerage .......       1,360,789     2,172,279     4,675,368     4,585,398     4,249,050     3,967,558     4,473,740
    Advertising and promotion         759,144     1,539,180     2,751,755     3,265,692     2,485,426     2,299,030     2,171,858
    Communications ..........         823,866       840,614     1,446,817     1,359,325     1,119,189     1,001,957       896,986
    Occupancy ...............         354,333       326,098       648,763       403,534       326,089       323,123       323,235
    Interest ................         192,664       206,840       418,405       290,465       568,326       602,759       323,876
    Other general and
      administrative ........       1,563,300     1,502,575     3,043,068     2,339,483     2,461,122     2,458,237     1,932,143
                                  -----------   -----------   -----------   -----------   -----------   -----------   -----------
                                    9,706,721    10,394,122    21,192,182    21,997,744    19,795,318    16,785,563    19,121,405
                                  -----------   -----------   -----------   -----------   -----------   -----------   -----------
Income before provision for
  income taxes.................     3,645,684     1,517,048     4,675,101     2,165,435
Provision for income taxes.....     1,477,000       673,000     2,057,000       201,000
                                  -----------   -----------   -----------   -----------
Net income - historical........    $2,168,684     $ 844,048   $ 2,618,101     1,964,435     1,244,673       557,170     1,084,875
                                  ===========   ===========   ===========
Pro forma provision for income
  taxes (2)....................                                                 752,000       548,000       245,000       477,000
                                                                            -----------   -----------   -----------   -----------
Net income - pro forma.........                                               1,212,435   $   696,673   $   312,170    $  607,875
                                                                                          ===========   ===========   ===========
Supplementary pro forma adjustment:
    Effect of officer's salary
     reduction as though 1997 salary
      had been in effect in 1996                                              2,975,000
    Related income taxes.......                                              (1,309,000)
                                                                            -----------
Supplementary pro forma net 
  income.......................                                             $ 2,878,435
                                                                            ===========
Net income per share of common stock
  (basic and diluted):
    Historical.................          $.10          $.04          $.12
    Pro forma..................                                                    $.06          $.03          $.01          $.03
    Supplemental pro forma.....                                                    $.14
Weighted average shares deemed 
  outstanding (basic)..........    20,992,510    20,948,156    20,949,484    20,943,588    20,943,588    20,943,588    20,943,588
Weighted average shares deemed 
  outstanding (diluted)........    21,680,399    20,948,156    20,949,484    20,943,588    20,943,588    20,943,588    20,943,588

Statement of financial condition 
 data (at period-end):
  Total assets.................   $23,025,649   $16,017,485   $17,881,589   $14,372,708   $16,291,195   $ 9,372,230   $12,161,104
  Total liabilities excluding
  Subordinated borrowings......     8,174,892     5,100,813     5,209,032     4,271,143     9,154,065     3,479,773     6,825,817
  Subordinated borrowings to
   majority shareholder........     3,000,000     3,000,000     3,000,000     3,000,000     2,000,000     2,000,000     2,000,000
  Shareholders' equity.........    11,850,757     7,916,672     9,672,557     7,101,565     5,137,130     3,892,457     3,335,287
</TABLE>

- -------------------
(1)   Employee   compensation  and  benefits  include  $2,975,000,   $2,975,000,
      $1,215,000  and  $3,958,000  for 1996  through  1993,  respectively,  of S
      corporation  compensation  of Muriel Siebert in excess of the amounts that
      would have been paid had her 1997  compensation  arrangement  of  $150,000
      been in effect.
(2)   The pro forma  provision  for income taxes  represents  income taxes which
      would have been provided had Siebert operated as a C Corporation.

                                       18

<PAGE>
                     MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                  FINANCIAL CONDITION AND RESULTS OF OPERATIONS

         This  discussion  should  be read in  conjunction  with  the  Company's
unaudited quarterly and audited Annual Consolidated Financial Statements and the
Notes thereto contained elsewhere in this Prospectus.

         Statements in this  "Management's  Discussion and Analysis of Financial
Conditions and Results of Operations"  and elsewhere in this document as well as
oral  statements  that may be made by the Company or by  officers,  directors or
employees of the Company acting on the Company's  behalf that are not statements
of historical or current fact constitute "forward looking statements" within the
meaning  of  the  Private  Securities   Litigation  Reform  Act  of  1995.  Such
forward-looking statements involve risks and uncertainties and known and unknown
factors  that could  cause the actual  results of the  Company to be  materially
different  from the historical  results or from any future results  expressed or
implied by such  forward  looking  statements,  including,  without  limitation:
changes in general  economic and market  conditions,  fluctuations in volume and
prices of  securities,  changes and prospects for changes in interest  rates and
demand for brokerage and investment  banking services,  increases in competition
within and without the discount  brokerage  business  through  broader  services
offerings or otherwise,  competition  from electronic  discount  brokerage firms
offering greater discounts on commissions than the Company, prevalence of a flat
fee  environment,  decline  in  participation  in  equity or  municipal  finance
underwritings,  decreased  ticket  volume in the  discount  brokerage  division,
limited trading opportunities,  increases in expenses and changes in net capital
or other regulatory requirements.

BUSINESS ENVIRONMENT

         Market  conditions  during  the first  six  months of 1998 and the 1997
fiscal year reflected a continuation  of the 1996 bull market  characterized  by
record volume and record high market levels.  At the same time,  competition has
continued to intensify both among all classes of brokerage  firms and within the
discount  brokerage  business  as well as from new firms not  previously  in the
discount  brokerage  business.  Electronic trading continues to grow as a retail
discount  market  segment  with some firms  charging  very low flat rate trading
execution  fees that are difficult for any  conventional  discount firm to meet.
Many of the flat fee  brokers,  however,  impose  charges for  services  such as
mailing,  transfers and handling  exchanges  which the Company does not and also
direct their  executions to captive market makers.  Continued  competition  from
ultra low cost,  flat fee  brokers  and  broader  service  offerings  from other
discount brokers could also limit the Company's growth or even lead to a decline
in the  Company's  customer  base which  would  adversely  affect its results of
operations.  Industry-wide  changes in trading  practices  are expected to cause
continuing  pressure on fees  earned by  discount  brokers for the sale of order
flow.

         The  Company,  like other  securities  firms,  is directly  affected by
general  economic and market  conditions  including  fluctuations  in volume and
prices of  securities,  changes and prospects for changes in interest  rates and
demand for brokerage and investment  banking  services,  all of which can affect
the Company's  relative  profitability.  In periods of reduced market  activity,
profitability  is likely to be  adversely  affected  because  certain  expenses,
including  salaries  and related  costs,  portions of  communications  costs and
occupancy  expenses,  remain  relatively  fixed.  Accordingly,  earnings for any
period should not be considered representative of any other period.

         Siebert  utilizes  both  systems  housed  primarily on its own computer
network  and  systems  housed on the  computers  of third  parties,  such as its
clearing broker and payroll vendor,  to conduct its normal business  activities.
Some of the systems on its network  are  proprietary  and many are off the shelf
programs acquired from vendors. Siebert has inventories those systems critical

                                       19
<PAGE>

to its operations and has received  assurances from the developers,  vendors and
third  parties  that those  systems  are, or will be prior to December 31, 1998,
Year 2000  compliant.  Although  nothing has come to Siebert's  attention  which
would cause it to believe that the  assurances it has received are not accurate,
the failure of one or more critical systems to be Year 2000 compliant could have
a material  adverse effect on the results of its operations.  Siebert intends to
test all of the critical  systems during 1999. The costs incurred to date and in
the  future  relating  to this  issue are not  expected  to be  material  in the
aggregate.

CURRENT DEVELOPMENTS

         In June 1998, Siebert signed a new one year agreement with its clearing
broker  which  provides,  among other  things,  for reduced  ticket  charges and
execution  fees. Such agreement  provides for the retroactive  effect of the new
charges and  execution  fees in an amount not to exceed  $1,000,000.  If the new
agreement had been  effective for the entire  calendar year 1997,  Siebert would
have realized  monthly  savings of a minimum of $150,000.  A pro rata portion of
the payment is refundable under certain  circumstances  and accordingly  Siebert
recognized pre-tax income of approximately  $750,000 in its financial statements
for the second  quarter of 1998.  The balance  shall be  recognized  in a future
period after such  balance is no longer  refundable.  In addition,  Siebert will
have reduced clearing costs and execution fees for the remainder of the contract
term  based on the  volume of trades  and  customer  account  balances.  The new
agreement  also provides  increasing  volume  discounts as the monthly number of
trades increases.

RESULTS OF OPERATIONS

SIX  MONTHS ENDED JUNE 30, 1998 COMPARED TO SIX MONTHS ENDED JUNE 30, 1997

         Total  revenues  for the six  months  ended  June 30,  1998 were  $13.4
million,  an  increase  of $1.4  million  or 12% over the same  period  in 1997.
Commission and fee income, investment banking and interest and dividend revenues
increased  as compared to the same  period in the prior year,  however,  trading
profits decreased.

         Commission  and fee income  increased  $206,000 or 2.3% to $9.3 million
due to higher trading volume  partially offset by lower  commissions  earned per
trade  resulting  from the increase of lower priced  electronic  trading,  price
reductions on other related services caused by increased  competition from ultra
low cost, flat fee brokers and a reduction of order flow fees.

         Investment  banking  revenues  increased  $1.6  million or 120% to $3.0
million primarily due to the increased tax exempt  underwriting  activity by the
Siebert, Brandford, Shank division in 1998. This division had minimal operations
for the first six months of 1997, since it only began operations in late 1996.

         Trading profits decreased  $416,000 or 35% to $767,000 primarily due to
reduced  income  opportunities  in  trading  of listed  bond  funds,  the firm's
principal trading activity.

         Interest and dividends  increased $34,000 or 12% to $318,000  primarily
due to trading strategies which generated higher dividend income.

         Total  expenses  for the six  months  ended  June 30,  1998  were  $9.7
million,  a decrease of $687,000 or 6.6% over the same period in 1997.  Clearing
fees,  advertising and promotion,  communications and interest all decreased and
all other expenses increased.

         Employee  compensation  and benefit costs increased  $846,000 or 22% to
$4.7 million primarily due to commissions paid to the Siebert,  Brandford, Shank
division's  sales  personnel  resulting from  increased tax exempt  underwriting
activity.

                                       20
<PAGE>
         Clearing and floor  brokerage fees decreased  $811,000 or 37.0% to $1.4
million. Such costs decreased primarily due to the retroactive effect of the new
agreement with the clearing broker (see "Current Developments" above).

         Advertising and promotion expense decreased $780,000 or 51% to $759,000
due to a decreased level of promotional advertising.

         Communications  expense decreased $17,000 or 2.0% to $824,000 primarily
due to telephone contract price reductions.

         Occupancy costs increased  $28,000 or 8.7% to $354,000  principally due
to a lease extension option cancellation fee paid during 1998.

         Interest expense decreased $14,000 or 6.9% to $193,000 primarily due to
lower use of short positions in proprietary trading activity.

         Other general and administrative  expenses increased $61,000 or 4.0% to
$1.6 million primarily due to increased business development expenses related to
the municipal investment banking staff.

         Provision for income taxes  increased  $804,000 or 119% to $1.5 million
primarily due to an increase in net income before tax in the first six months of
1998 of $2.2  million  or 140% to $3.6  million  over the same  period  in 1997,
partially offset by a refund of local taxes.

YEAR ENDED DECEMBER 31, 1997 COMPARED TO YEAR ENDED DECEMBER 31, 1996

         Total revenues for 1997 were $25.9 million, an increase of $1.7 million
or 7.1% over  1996.  Investment  banking  revenues,  trading  and  interest  and
dividend revenues increased as compared to the prior year,  however,  commission
and fee income decreased.

         Commission  and fee  income  decreased  $1.2  million  or 6.1% to $18.9
million due to lower commissions earned per trade resulting from the increase of
lower priced  electronic  trading,  price  reductions on other related  services
caused by  increased  competition  from  ultra low cost flat fee  brokers  and a
reduction of order flow fees.

         Trading profits increased $926,000 or 107% to $1,795,000  primarily due
to  increased  activity in  secondary  municipal  bond  trading by the  Siebert,
Brandford,  Shank division and improved  trading  opportunities in the principal
listed bond funds trading activity.

         Interest and dividends  increased $48,000 or 7.4% to $705,000 primarily
due to trading strategies which generated greater dividend income.

         Investment  banking  revenues  increased  $2.0  million  or 77% to $4.5
million primarily due to a whole year of tax exempt underwriting activity by the
Siebert,  Brandford,  Shank  division in 1997.  This division  operated for only
three months of the year in 1996.

         Total expenses for 1997 were $21.2  million,  a decrease of $806,000 or
3.7% over 1996.  Both employee  compensation  and benefits and  advertising  and
promotion decreased. All other categories of costs increased.

         Employee  compensation  and benefit costs decreased $1.5 million or 16%
to $8.2 million primarily due to Muriel Siebert's compensation reduction, offset
by a full  year's  worth  of  compensation  for the  Siebert,  Brandford,  Shank
division's  principals,  municipal investment banking staff and commission based
municipal trading personnel.

         Clearing and brokerage fees increased  $90,000 or 2.0% to $4.7 million.
Such costs increased due to a higher volume of tickets.

         Advertising and promotion expense  decreased  $514,000 or 15.7% to $2.8
million due to decreased branch and service promotion; 1996 included several one
time expenses related to branch expansion and on-line trading.

                                       21
<PAGE>
         Communications expense increased $87,000 or 6.4% to $1.4 million as the
client base and volume increased and more services were offered directly on-line
and from  activities of the  investment  banking  staff.  These  increases  were
partially offset by telephone contract price reductions.

         Occupancy costs increased  $245,000 or 61% to $649,000  principally due
to a full  year's  worth of rent in 1997 for new retail and  investment  banking
branch offices opened during 1996.

         Interest expense increased $128,000 or 44% to $418,000 primarily due to
greater use of margin  borrowings  and short  positions in  proprietary  trading
activity.

         Other general and administrative  expenses increased $704,000 or 30% to
$3.0 million primarily due to travel and  entertainment  expenses related to the
new  municipal  investment  banking  staff  and a range of  miscellaneous  costs
associated with increased volume.

         Current and pro forma provision for income taxes increased $1.1 million
or 116% to $2.1 million while net income for 1997 was $2.6 million,  an increase
of $1.4 million or 116% over 1996, both  proportional  to a similar  increase in
pre-tax income.

YEAR ENDED DECEMBER 31, 1996 COMPARED TO YEAR ENDED DECEMBER 31, 1995

         Total revenues for 1996 were $24.2 million, an increase of $3.1 million
or 15% over 1995.  Commission  and fee income and  investment  banking  revenues
increased and trading and interest and dividend revenues declined.

         Commission  and fee  income  increased  $4.5  million  or 29% to  $20.1
million due to the continued bull market and increased  spending for advertising
and promotion to attract additional clients.  In addition,  under a new clearing
agreement  which was  phased in  during  the  second  quarter  of 1995,  Siebert
received additional  commission income on client margin and free credit balances
and  investments  in certain  mutual and money  market  funds and the amounts of
related customer balances and investments increased substantially.

         Trading  profits  declined  $1.7  million or 67% to  $869,000  due to a
continuing lack of liquidity and substantially  reduced volatility in markets in
which  the firm  trades,  thus  limiting  trading  and  arbitrage  opportunities
compared to the prior year.

         Interest  and  dividends  decreased  $733,000 or 53% to $656,000 due to
decreases in long trading  positions and in trading  strategies  which generated
greater dividend income in 1995 over the corresponding period in 1996.

         Investment  banking  revenues  increased  $1.1  million  or 81% to $2.5
million  due  to  increased   participation   in  both  equity  and  tax  exempt
underwritings  over  the  prior  year  period.   This  resulted  from  providing
additional  resources to the  development  of both types of business  and,  from
October  1,  1996,  the  addition  of  over  20  municipal   investment  banking
professionals  to form the Siebert,  Brandford,  Shank  division  engaged in tax
exempt underwriting.


                                       22
<PAGE>


         Total costs and  expenses for 1996 were $22.0  million,  an increase of
$2.2 million or 11% over 1995. All categories of costs increased except interest
expense and other general and administrative expenses.

         Employee  compensation  and benefit costs increased $1.2 million or 14%
to $9.8  million  due to  provisions  for bonus  payments  and to  increases  in
staffing  to cover  the  trading  and  service  needs of the  retail  commission
business,  and, in the fourth  quarter,  the tax exempt  underwriting  business.
Management,  staff and incentive bonuses increased  $350,000  reflecting volume,
improved performance and firm profitability. The balance of the increase relates
primarily to an increase in average head count of 73 for 1995 to 95 for 1996, an
increase of 32%.  The staff  increase is  primarily  related to the  increase in
retail  commission  business  and, in the fourth  quarter,  the  addition of the
municipal investment banking professionals.

         Clearing and brokerage fees increased $336,000 or 7.9% to $4.6 million.
Such costs increased substantially less than commission volume due to the effect
of a new clearing cost structure that became  effective in the second quarter of
1995.

         Advertising  and promotion  expense  increased  $780,000 or 31% to $3.3
million due to increased branch and service promotion (for example,  the opening
of the Naples  office in early 1996 and the Surfside  and Palm Beach  offices in
late 1996 and the  introduction  of new products  such as "Siebert  OnLine") and
increased advertising and promotion to differentiate Siebert from other firms in
an increasingly competitive environment.

         Communications expense increased $240,000 or 22% to $1.4 million as the
client  base and  volume  increased  and more  services  were  offered  directly
on-line.

         Occupancy costs increased $77,000 or 24% to $403,000 principally due to
opening a new branch in Naples, Florida in December 1995, pre-opening and rental
costs of three new retail  branches in late 1996, and the new location costs for
the Siebert, Brandford, Shank division for the fourth quarter of 1996.

         Interest expense declined $278,000 or 49% to $291,000  primarily due to
the  decreased  use of  equity  trading  strategies  that  involve  large  short
positions.  Dividend  charges  against  short  positions are included as part of
interest expense.

         Other general and  administrative  expenses decreased $122,000 or 5% to
$2.3 million due principally to reduced legal and consulting fees in the current
year.  Included in general and  administrative  costs for 1996 are approximately
$210,000 in legal,  accounting  and printing  costs related to the JMI merger in
November 1996.

         Siebert's  current and pro forma  provision for income taxes  increased
$405,000  or 74% to  $953,000  while  pro  forma  net  income  for 1996 was $1.2
million,  an  increase  of $516,000  or 74% over 1995,  both  proportional  to a
similar increase in pre-tax income.

YEAR ENDED DECEMBER 31, 1995 COMPARED TO YEAR ENDED DECEMBER 31, 1994

         Total revenues for 1995 were $21.0 million, an increase of $3.7 million
or 21% over 1994.  Commission and fee income and interest and dividend  revenues
increased and trading and investment banking revenues declined.


                                       23
<PAGE>


         Commission  and fee  income  increased  $3.5  million  or 29% to  $15.6
million due to the continued bull market and increased  spending for advertising
to attract additional clients.

         Trading profits declined  $607,000 or 19% to $2.6 million due to a lack
of liquidity and substantially  reduced  volatility in the firm's markets during
the  second  half  of  the  year  thus   limiting  the  trading  and   arbitrage
opportunities present in the first half of the year and in the prior period.

         Interest and dividends  increased  $927,000 or 200% to $1.4 million due
to increases in long trading positions and in trading strategies which generated
greater dividend income.

         Investment  banking revenues decreased $139,000 or 9.1% to $1.4 million
due to reduced  underwriting  volume generally in municipal  markets and a shift
from negotiated  underwriting  transactions to  competitively  bid  transactions
which are relatively less profitable for participants.

         Total costs and  expenses for 1995 were $19.8  million,  an increase of
$3.0 million or 18% over 1994. All categories of costs increased except interest
expense.

         Employee  compensation  and benefit costs increased $2.5 million or 40%
to $8.6 million due to an increase in  Subchapter-S  compensation to Ms. Siebert
of $1.76 million,  an increase in contractual  incentive  bonus  compensation of
$355,000 and an increase in the bonus  provision for other staff and  executives
of $365,000.

         Clearing and brokerage fees increased $282,000 or 7.1% to $4.2 million.
Such costs increased substantially less than commission volume due to the effect
of a new clearing cost structure that became  effective in the second quarter of
1995.

         Advertising and promotion  expense  increased  $186,000 or 8.1% to $2.5
million primarily in increased  advertising to differentiate  Siebert from other
firms in an increasingly competitive environment.

         Communications expense increased $117,000 or 12% to $1.1 million due to
increased  market volume,  increased use of "800" number service  resulting from
national  television  advertising  and increased  use of Siebert's  market phone
service for orders as well as customer inquiries.  Also as a result of increased
volume, the cost of quote services increased $58,000 or 14%.

         Occupancy  costs  increased  $3,000 or 0.9% to $326,000  primarily from
cost escalation provisions in existing leases.

         Interest expense declined $34,000 or 5.7% to $568,000  primarily due to
the  decreased  use of  equity  trading  strategies  that  involve  large  short
positions.  Dividend  charges  against  short  positions are included as part of
interest expense.


                                       24
<PAGE>


         Pro forma  provision  for income  taxes  increased  $303,000 or 124% to
$548,000 and pro forma net income for 1995 was $697,000, an increase of $385,000
or 123% over 1994, both proportional to a similar increase in pre-tax income.

LIQUIDITY AND CAPITAL RESOURCES

         Upon the completion of the Rights Offering and assuming the exercise of
all of the Rights,  the Company will have  approximately  $8,250,000  million in
additional cash and/or short-term securities.

         The Company's assets are highly liquid,  consisting  generally of cash,
money market funds and securities  freely salable in the open market.  Siebert's
total  assets at June 30, 1998 were $23  million,  of which $2 million  took the
form of a secured  demand  note.  At such  date,  $14.2  million or 62% of total
assets were highly liquid.

         Siebert is subject to the net capital requirements of the SEC, the NYSE
and other regulatory  authorities.  At June 30, 1998,  Siebert's  regulatory net
capital  was $6.9  million,  $6.6  million  in  excess  of its  minimum  capital
requirement of $250,000.


                                       25
<PAGE>


                                    BUSINESS

GENERAL

         The Company, through its wholly owned subsidiary, Muriel Siebert & Co.,
Inc.  ("Siebert"),  is a retail  discount  brokerage and municipal and corporate
investment  banking firm  operating  through 14 offices  throughout the country.
Muriel F. Siebert, the first woman member of the New York Stock Exchange, is the
Chair and President and owns  approximately 96% of the outstanding common stock,
par value $.01 per share (the "Common Stock"), of the Company.

         The Company has acquired  accounts from other discount  brokerage firms
and,  from  time to time,  the  Company  has  considered  acquisitions  of other
discount  brokerage  firms or their  accounts.  Although the Company  intends to
pursue these  opportunities,  there can be no assurance that the Company will be
able to successfully consummate any such acquisitions in the future.

         The Company was ranked third among discount brokerage firms in the July
1998 issue of SMART  MONEY  MAGAZINE  in part based upon "a huge  advance in its
responsiveness  and solid gains in on-line trading,  mutual funds and breadth of
products." In addition,  unlike many discount brokerage firms, the firm offers a
wide variety of underwriting  and investment  banking  services.  Such services,
offered through its Capital Markets division,  include acting as senior manager,
co-manager or otherwise participating in the underwriting or sales syndicates of
municipal,  corporate  debt and  equity,  government  agency and  mortgage/asset
backed securities issues.

         The  Company  became a  reporting  company  through  a  merger  with J.
Michaels,  Inc.  ("JMI"),  a company  not  previously  associated  with  Siebert
Financial  Corp.,  effective  on November  8, 1996.  Following  the merger,  the
Company's fiscal year was changed to December 31.

         The  Company  was  incorporated  on April 9, 1934 under the laws of the
State of Delaware.  Siebert was  incorporated on June 13, 1969 under the laws of
the State of  Delaware.  The  principal  executive  offices of the  Company  and
Siebert are located at 885 Third Avenue,  17th Floor,  New York,  New York 10022
and their telephone number is (212) 644-2400.

BUSINESS OVERVIEW

         Siebert provides  services to its customers through two main divisions.
Through its Retail  division,  Siebert provides  discount  brokerage and related
services to its retail investor accounts.  Through its Capital Markets division,
Siebert  offers  institutional  clients equity  execution  services on an agency
basis as well as equity, fixed income and municipal  underwriting and investment
banking  services.  In addition,  this  division  participates  in the secondary
markets for Municipal and U.S. Treasury securities and also trades listed closed
end  bond  funds  and  certain  other  securities  for  its  own  account.  This
proprietary  trading  business is  segregated  from that of the agency  business
executed on behalf of institutional clients.

         The  Company  believes  that  it is the  largest  Woman-Owned  Business
Enterprise  ("WBE")  that is a New York  Stock  Exchange  member in the  capital
markets  business in the country and the largest  Minority and Women's  Business
Enterprise  ("MWBE")  in the tax exempt  underwriting  business  in the  country
through its affiliate Siebert, Brandford, Shank & Co., L.L.C.

THE RETAIL DIVISION

         DISCOUNT  BROKERAGE AND RELATED  SERVICES.  The Securities and Exchange
Commission  (the  "SEC")   eliminated   fixed  commission  rates  on  securities
transactions on May 1, 1975, a date that would

                                       26
<PAGE>

later come to be known as "May Day," spawning the discount  brokerage  industry;
that very day,  on the  opening  bell,  Siebert  executed  its first  discounted
commission  trade.  The firm has been in  business  and a member of The New York
Stock Exchange, Inc. (the "NYSE") longer than any other discount broker.

         Siebert's focus in its discount  brokerage  business is to serve retail
clients who seek a wide selection of quality investment  services at commissions
that are substantially lower than those of full-commission firms and competitive
with the national discounters. In fact, many of Siebert's new accounts come from
such full-commission firms.

         Siebert clears all securities  transactions on a fully-disclosed  basis
through National Financial Services Corp. ("NFSC"), a wholly owned subsidiary of
Fidelity   Investments.   NFSC,   with  over  $9   billion   in   assets,   adds
state-of-the-art  technology as well as back-office experience to the operations
of Siebert supplementing Siebert's in-house systems.

         Siebert  serves  investors  who make  their own  investment  decisions.
Siebert seeks to assist its customers in their investment  decisions by offering
a number of value added services,  including  research by fax and quick and easy
access to account information.  The firm provides its customers with information
via a toll-free 800 service direct to its representatives  Monday through Friday
between 7:30 a.m. and 7:30 p.m.  Eastern Time.  Through its SiebertNet,  Siebert
OnLine  and  Siebert  MarketPhone  services,  24 hour  access  is  available  to
customers.

         INDEPENDENT  RETAIL  EXECUTION  SERVICES.  Siebert  is  independent  of
Over-the-Counter  ("OTC") and Third Market market makers and consequently offers
what it believes to be the best possible trade executions for customers. Siebert
does not make  markets in  securities,  nor does it  position  against  customer
orders.  Most of the firm's listed orders are routed to the primary exchange for
execution,  however,  all such customer  orders are afforded the opportunity for
price improvement.  Through a service called NYSE Prime(1), Siebert also has the
ability to  document  to  customers  all price  improvements  received on orders
executed  on the NYSE when orders are filled at better  than the  National  Best
Bid/Offer.

         The firm's OTC orders are  executed  through a network of  unaffiliated
Nasdaq  market  makers  with  no  single  market  maker  executing  all  trades.
Additionally,   the  firm  offers  customers   execution  services  through  the
SelectNet(2)  and Instinet(3)  systems for an additional fee. These systems give
customers  access to  extended  trading  hours.  Siebert  believes  that its OTC
executions  afford its customers the best possible  opportunity  for  consistent
price improvement.  Siebert does not have any affiliation with market makers and
therefore does not execute OTC trades through affiliated market makers.

         Siebert executes trades of fixed income securities  through its Capital
Markets  division.  Representatives  of this division  assist clients in buying,
selling or shopping for competitive yields of fixed income securities, including
municipal bonds, corporate bonds, U.S. Treasuries,  mortgage-backed  securities,
Government  Sponsored  Enterprises,  Unit  Investment  Trusts or Certificates of
Deposit. See "Description of Business --Capital Markets Division."

         RETAIL  CUSTOMER  SERVICE.  Siebert  provides retail  customers,  at no
additional  charge,  with  personal  service via  toll-free  access to dedicated
customer  support  personnel for all of its products and services.  The customer
service  department  is  located  in its  home  office  in New  York  City.  The
department is staffed and  supervised by securities  professionals  qualified to
address all of the clients' needs. Each representative is equipped with powerful
workstations  running  multiple  software  programs   simultaneously  for  quick
response 

- -------------------
(1)   NYSE Prime is a service mark of the New York Stock Exchange, Inc.
(2)   SelectNet is a trademark of The Nasdaq Stock Market, Inc.
(3)   Instinet is a trademark of Reuters Group PLC.

                                       27
<PAGE>

to  customer  inquiries.  The  workstations  display  real-time  quotes,  market
information,  up-to-date  equity  and margin  balances,  positions  and  account
history.

         PRODUCTS AND SERVICES.  Siebert  offers  retail  customers a variety of
products and services  designed to assist them with their  investment  needs and
allow  them the  convenience  of  maintaining  a single  brokerage  account  for
simplicity and security.  The firm backs up its order  execution  service with a
guarantee  that states,  "If you are  dissatisfied  with a trade for any reason,
that trade is commission free," which excludes losses due to fluctuations in the
market value of securities and applies only to commissions.

         Siebert's  products and services  include the Siebert Asset  Management
account featuring no-fee, no minimum check writing with payee detail; a dividend
reinvestment  program  that  allows  for  the  automatic  reinvestment  of  cash
dividends as well as capital gains  distribution;  retirement  accounts that are
free of fees if the account  maintains assets of at least $10,000;  $100 million
in  protection  per  account,  consisting  of  $500,000  in  protection  through
Securities  Investor  Protection  Corporation  ("SIPC")  and  $99.5  million  in
additional protection at no charge; and free safekeeping services.

         ELECTRONIC   SERVICES.   Siebert  provides  customers  with  electronic
delivery of services  through a variety of means,  as discussed  below.  Siebert
believes,  however, that the electronic delivery services, while cost efficient,
do not  offer a  customer  the  ultimate  in  flexibility.  Siebert  believes  a
combination of electronic services and personalized telephonic service maintains
customer  loyalty and best serves the needs of most customers.  To that end, all
of the  services  of the firm  are  supported  by  trained  licensed  securities
professionals.

         SIEBERTNET - Internet access with features including the efficiency and
manageability  of placing  low  commission  stock and option  orders,  obtaining
research and real time  quotes,  confirmation  of pending and  executed  orders,
access to late breaking news and valuable financial reports,  as well as current
account information including balances and positions.

         SIEBERT  ONLINE - the firm's  popular PC software  runs on Windows 3.1,
Windows95 and Windows984 - through a secure private connection. It features easy
installation and intuitive  operations but its design lends itself to the active
trader as well.  With the click of a mouse,  investors  can check their  account
status, get real-time quotes and place orders 24 hours a day.

         SIEBERT MARKETPHONE(R) - allows customers to trade at their convenience
through  touch-tone phones and to check balances and executions and receive free
real-time quotes (including  closed end mutual funds).  The service also permits
automatic  transfer to a live broker or the use of the fax-on-demand  feature to
select an investment  report to be delivered to a fax machine through the firm's
Research by Fax(R) service.

         SELECTNET  AND INSTINET - gives  customers  access to extended  trading
hours.

         PERFORMANCEFAX - allows customers to receive a comprehensive profit and
loss analysis of their  portfolios  faxed each morning  before the market opens.
Alternatively,  the  customer can select from weekly and monthly  schedules  for
receipt of PerformanceFax reports.

         SIEBERT   FUNDEXCHANGE(R)-  the   FundExchange(R)Mutual   Fund  service
provides  customers with access to approximately  7,000 mutual funds,  including
2,000 no-load funds, about 1,000 of which have no transaction fees.

         ON-LINE  STATEMENT  IMAGING  SYSTEM -  electronic  imaging of  customer
statements are displayed directly on the screen of Siebert  representatives  for
fast accurate detail of customer accounts.

- -------------------
(4)   Windows 3.1,  Windows95  and  Windows98  are  trademarks  of the Microsoft
      Corporation.
                                       28
<PAGE>

         VISA(R)5  DEBIT CARD - allows  customers the  convenience  of a Siebert
VISA debit card.

         SIEBERT RESEARCH BY FAX - customers are able to call toll free from any
touch tone  telephone  and select from a list of research  reports  that will be
faxed 24 hours a day. Upon request,  such reports will be mailed to customers or
made available for customer pick-up at any branch.

         VIP PREMIERE  STATEMENT - these statements  offer a more  sophisticated
view  of the  brokerage  account  information  including  an  account  valuation
section,  an asset  allocation  pie chart,  an enhanced  activity  section and a
detailed income summary section.

         NEW  ACCOUNTS  DEPARTMENT.  Siebert  maintains a separate  New Accounts
department to  familiarize  each customer  with  Siebert's  variety of services,
policies  and  procedures.  The  department  assists in the  development  of new
business received through the firm's print and broadcast  advertising as well as
its referral programs.

         The New Accounts department assesses the credit worthiness of customers
and monitors control procedures for each new customer.  These procedures include
the use of a combination of nationally  recognized  fraud  prevention  services,
credit  bureaus and  internal  controls  developed  and  maintained  by Siebert.
Management feels that these procedures minimize Siebert's exposure to customers'
fraudulent activities.

         The New Accounts  department  staff also assists  customers in document
management and compliance with regulatory requirements.

         RETIREMENT   ACCOUNTS.   Siebert   offers   customers   a  variety   of
self-directed   retirement   accounts   for  which  it  acts  as  agent  on  all
transactions.  Custodial services are provided through an affiliate of NFSC, the
firm's clearing agent, which also serves as trustee for such accounts.  IRA, SEP
IRA,  ROTH IRA,  401(k) and KEOGH  accounts  can be  invested in a wide array of
mutual funds,  stocks,  bonds and other investments all through one consolidated
account.  Cash  balances in these  accounts  are swept daily to the money market
fund chosen by the customer.  Retirement accounts in excess of $10,000 in assets
are free of  maintenance  fees.  Retirement  accounts  also enjoy free  dividend
reinvestment  in more than 12,000  publicly  traded  securities and mutual funds
allowing  customers to  automatically  reinvest cash dividends and capital gains
distributions for additional shares of the same security.

         CUSTOMER FINANCING.  Customers' securities transactions are effected on
either a cash or margin  basis.  Generally,  a customer  buying  securities in a
cash-only  brokerage account is required to make payment by the settlement date,
generally  three  business  days  after  the  trade is  executed.  However,  for
purchases of certain types of securities,  such as options, a customer must have
a cash or a money  market fund balance in his or her account  sufficient  to pay
for the trade prior to its  execution.  When selling  securities,  a customer is
required to deliver the securities,  and is entitled to receive the proceeds, on
the  settlement  date.  In an account  authorized  for margin  trading,  Siebert
arranges  for the  clearing  agent to lend its  customer a portion of the market
value of  certain  securities  up to the limit  imposed by the  Federal  Reserve
Board,  which for most  equity  securities  is  initially  50%.  Such  loans are
collateralized  by the  securities  in the  customer's  account.  Short sales of
securities  represent  sales of borrowed  securities and create an obligation to
purchase the securities at a later date.  Customers may sell securities short in
a margin account  subject to minimum equity and applicable  margin  requirements
and the availability of such securities to be borrowed.

- -------------------
(5)   VISA is a registered trademark of VISA International, Inc.

                                       29
<PAGE>

         In permitting a customer to engage in transactions, Siebert assumes the
risk of its  customer's  failure to meet his or her  obligations in the event of
adverse  changes in the market value of the  securities  positions in his or her
account.  Both  Siebert and its clearing  agent  reserve the right to set margin
requirements higher than those established by the Federal Reserve Board.

         CURRENT  DEVELOPMENTS.  In June  1998,  Siebert  signed  a new one year
agreement  with NFSC which  provides,  among other  things,  for reduced  ticket
charges and execution fees. Such agreement  provides for the retroactive  effect
of the new charges and execution fees in an amount not to exceed $1,000,000.  If
the new agreement had been effective for the entire calendar year 1997,  Siebert
would have realized monthly savings of a minimum of $150,000. A pro rata portion
of the payment is refundable under certain circumstances and accordingly Siebert
recognized pre-tax income of approximately  $750,000 in its financial statements
for the second  quarter of 1998.  The balance  shall be  recognized  in a future
period after such  balance is no longer  refundable.  In addition,  Siebert will
have reduced clearing costs and execution fees for the remainder of the contract
term  based on the  volume of trades  and  customer  account  balances.  The new
agreement  also provides  increasing  volume  discounts as the monthly number of
trades increases.

         OFFICES.  Siebert currently  maintains seven retail discount  brokerage
offices.  See  "Properties."  Customers  can visit the offices to obtain  market
information,  place  orders,  open  accounts,  deliver  and  receive  checks and
securities, and obtain related customer services in person.
Nevertheless, most of Siebert's activities are conducted by telephone and mail.

         The New York office  remains open Monday  through Friday from 7:30 a.m.
to 7:30 p.m.,  Eastern Time,  while branch  offices remain open from 9 a.m. to 5
p.m., Eastern Time, to service customers in person and by telephone.

         RISK  MANAGEMENT.  The  principal  credit  risk to which the Company is
exposed on a regular basis is to customers  who fail to pay for their  purchases
or who fail to maintain the minimum  required  collateral  for amounts  borrowed
against securities positions.

         Siebert  has  established  policies  with  respect to maximum  purchase
commitments for new customers or customers with inadequate collateral to support
a  requested  purchase.  Managers  have some  flexibility  in  allowing  certain
transactions.  When transactions occur outside normal guidelines,  such accounts
are  monitored  closely until their  payment  obligation  is  completed;  if the
customer does not meet the commitment, steps are taken to close out the purchase
and minimize any losses.

         Siebert has a risk unit  specifically  responsible  for  monitoring all
customer  positions for the  maintenance of required  collateral.  The unit also
monitors  accounts  that may be  concentrated  unduly in one or more  securities
whereby a significant decline in the value of a particular concentrated security
could reduce the value of the  account's  collateral  below the  account's  loan
obligation.  Siebert  has not had  significant  credit  losses  in the last five
years.

         INFORMATION   SYSTEMS.   Siebert's   operations  rely  heavily  on  its
information  processing  and  communications   systems.   Siebert's  system  for
processing   securities    transactions   is   highly   automated.    Registered
representatives  equipped with online  computer  terminals  can access  customer
account information,  obtain securities prices and related information and enter
and confirm orders online.

         To support its  customer  service  delivery  systems,  as well as other
applications such as clearing functions, account administration,  record keeping
and direct  customer  access to  investment  information,  Siebert  maintains  a
computer network in New York.  Through its clearing agent,  Siebert's  computers
are also linked to the major registered United States securities exchanges,  the
National  Securities  Clearing  Corporation  and The  Depository  Trust Company.
Failure of Siebert's information processing or

                                       30
<PAGE>

communication  systems for a significant  period of time could limit its ability
to process its large volume of transactions  accurately and rapidly.  This could
cause  Siebert to be unable to satisfy its  obligations  to customers  and other
securities  firms, and could result in regulatory  violations.  External events,
such as an earthquake or power failure, loss of external information feeds, such
as security price information,  as well as internal malfunctions,  such as those
that could occur during the implementation of system modifications, could render
part or all of such systems inoperative.

         To enhance the reliability of the system and integrity of data, Siebert
maintains  carefully  monitored  backup and recovery  functions.  These  include
logging of all critical files intra-day, duplication and storage of all critical
data outside of its central  computer  site each  evening,  and  maintenance  of
facilities for backup and communications located offsite.

CAPITAL MARKETS DIVISION

         In  1991,  Siebert  formalized  its  commitment  to  its  institutional
customer  base by creating a separate  capital  markets  division  (the "Capital
Markets  Division").  This  division has served as a  co-manager,  selling group
member  or   underwriter   on  a  full  spectrum  of  securities   offerings  by
municipalities, corporations and Federal agencies.

         The two principal areas of the Capital Markets  Division are investment
banking and institutional equity execution services.

         INVESTMENT  BANKING.  Siebert  offers  investment  banking  services to
corporate and  municipal  clients  through its Capital  Markets  Division  which
participates  in public  offerings  of equity  and debt  securities  for sale to
institutional and individual investors.

         Siebert has  participated  as an underwriter for taxable and tax-exempt
debt,  raising  capital for many types of issuers  including  states,  counties,
cities, transportation authorities,  sewer and water authorities and housing and
education  agencies.  Since it began  underwriting  in 1989, the firm has either
senior or co-managed over $100 billion in total  transaction  value of municipal
debt.  Siebert  has  participated  as an  underwriter  in several of the largest
common stock offerings that have come to market,  including  Conrail,  Allstate,
PacTel Corporation,  Estee Lauder and Lucent Technologies. To date, the firm has
participated  as an  underwriter  or selling  group member in over 210 corporate
offerings,  including  debt  issuances,  totaling  over  $137  billion  in total
transaction value.

         During 1996, Siebert formed the Siebert,  Brandford,  Shank division of
the  investment  banking group to add to the former  activities of Siebert's tax
exempt underwriting department.  This division is primarily comprised of a group
of investment  banking  professionals  who were previously  employed by the 13th
largest tax exempt  underwriting  firm in the  country.  The  operations  of the
Siebert,  Brandford, Shank division were moved on July 1, 1998 to a newly formed
entity, Siebert,  Brandford,  Shank & Co., L.L.C. Two individuals,  Mr. Napoleon
Brandford  and Ms.  Suzanne F. Shank,  own 51% of the equity and are entitled to
51% of the net profits,  after Siebert's  recovery of start-up  expenses,  while
Siebert  is  entitled  to  the  balance.  The  group  has  made  Siebert  a more
significant  factor  in the tax  exempt  underwriting  area and is  expected  to
enhance  Siebert's  government and  institutional  relationships  as well as the
breadth of products  that can be made  available  to retail  clients.  See "Risk
Factors --Capitalization of Siebert, Brandford, Shank & Co., L.L.C."

         Pending  transfer  to  Siebert,  Brandford,  Shank & Co.,  L.L.C.,  the
municipal  bond business was operated as a division of Siebert,  pursuant to the
financial arrangement previously described.

         In addition to occupying a portion of Siebert's existing offices in New
York,  Siebert,  Brandford,  Shank & Co., L.L.C.  operates out of offices in San
Francisco, Seattle, Houston, Chicago, Detroit, Los Angeles and Dallas.

                                       31
<PAGE>

         To date,  the Siebert,  Brandford,  Shank  division has  co-managed  or
senior  co-managed  offerings of over $27 billion in total transaction value and
senior  managed  offerings  of over $700  million  in total  transaction  value.
Clients include the States of California, Texas and Washington and the Cities of
New York, Chicago, Detroit and St. Louis.

         The principal  sources of revenue of the Capital  Markets  Division are
underwriting profits and management fees derived from underwriting.

         Certain  risks  are  involved  in  the   underwriting   of  securities.
Underwriting  syndicates  agree to purchase  securities  at a discount  from the
initial  public  offering  price.  If the  securities  must  be sold  below  the
syndicate  cost, an underwriter  is exposed to losses on the securities  that it
has committed to purchase.  In the last several years,  investment banking firms
have  increasingly  underwritten  corporate and municipal  offerings  with fewer
syndicate participants or, in some cases, without an underwriting  syndicate. In
such  cases,  the  underwriter  assumes  a larger  part or all of the risk of an
underwriting  transaction.  Under Federal  securities laws, other laws and court
decisions,  an  underwriter is exposed to  substantial  potential  liability for
material  misstatements  or omissions of fact in the prospectus used to describe
the securities  being offered.  While  municipal  securities are exempt from the
registration   requirements   of  the   Securities  Act  of  1933,  as  amended,
underwriters  of municipal  securities  nevertheless  are exposed to substantial
potential  liability in connection with material  misstatements  or omissions of
fact in the offering  documents  prepared in connection  with  offerings of such
securities.

         INSTITUTIONAL   EQUITY   EXECUTION   SERVICES.   The  firm   emphasizes
personalized  service,  professional  order handling and client  satisfaction to
approximately 600 institutional accounts. It utilizes up to 15 independent floor
brokers that use an extensive  network  linked via direct "ring down"  circuits.
Each broker is strategically located on a major exchange which allows Siebert to
execute orders in all market environments.  Utilizing its clearing  arrangement,
Siebert has the ability to provide  foreign  execution and clearing  services to
institutional  customers.  Although the firm has a proprietary trading function,
it does not execute customer orders against such proprietary  positions  because
Siebert believes its client's interest in a transaction  should always be placed
above any other interest.  The firm's institutional client list includes some of
the largest pension funds, investment managers and banks across the country. The
firm trades an average of 540,000 shares daily for  institutional  investors and
for its own account.

         The Institutional  Equity Execution  Services  department  utilizes the
Siebert  Real-Time List Execution  ("SRLX") system.  The SRLX system is designed
exclusively  for  institutional  customers who employ the use of basket  trading
strategies  in their  portfolio  management.  This  system  enables  the Capital
Markets  Division  to  simultaneously  manage an array of baskets  for  multiple
clients while providing  real-time  analysis.  The SRLX system can be integrated
into an  existing  local  area  network.  It is  built  with the  latest  32 bit
technology to take  advantage of today's  Pentium6-based  PCs running  Microsoft
Windows98, Windows95 or Windows NT.7 Data integrity is assured through a private
digital T1 line with built-in network redundancy.

         The SRLX  system is built for  institutional  customers  with  features
designed to add significant value to their trading  capabilities.  This system's
features  include:   design  and  development  by  in-house   professionals  for
reliability and speed;  sophisticated  graphical interface allowing  exceptional
control and monitoring;  real-time order entry, reporting and messaging from the
inter-market  trading  network;  real-time  basket  analysis  including  average
pricing and liquidity;  multiple basket management from a single window; account
allocation and automated report  uploading;  customized  client reports;  active
intervention for large

- -------------------
(6)   Pentium is a trademark of the Intel Corporation.
(7)   Microsoft  Windows98,  Windows95  and  WindowsNT  are  trademarks  of  the
      Microsoft Corporation.

                                       32
<PAGE>

blocks or inactive stocks; and built-in fail-safe and recovery system.

ADVERTISING, MARKETING AND PROMOTION

         Siebert develops and maintains its retail customer base through printed
advertising in financial  publications,  broadcast commercials over national and
local cable TV channels as well as promotional efforts and public appearances by
Ms. Siebert.  Additionally,  a significant portion of the firm's new business is
developed  directly from  referrals by satisfied  customers.  Many of the firm's
competitors expend  substantial funds in advertising and direct  solicitation of
prospects and customers to increase their share of the market.

         The Capital  Markets  Division  maintains a practice of  announcing  in
advance  that it will  contribute  a portion of the net  commission  revenues it
derives  from  sales of  certain  negotiated  new issue  equity,  municipal  and
government bonds to charitable organizations. Siebert is certified as a WBE with
numerous states, agencies and authorities.  Siebert is the only WBE which offers
both retail and institutional product distribution capabilities.  It is also the
largest  WBE with  significant  minority  participation.  Although it has been a
member of the New York Stock  Exchange  since 1967,  new business  opportunities
have become  available to it based upon its status as a WBE. See "Description of
Business - Regulation."

COMPETITION

         Siebert encounters  significant  competition from  full-commission  and
discount  brokerage firms, as well as from financial  institutions,  mutual fund
sponsors  and other  organizations  many of which are  significantly  larger and
better capitalized than Siebert. The general financial success of the securities
industry  over the past several  years has  strengthened  existing  competitors.
Siebert  believes  that  such  success  will  continue  to  attract   additional
competitors such as banks,  insurance  companies,  providers of online financial
and information  services and others as they expand their product lines. Many of
these competitors are larger, more diversified,  have greater capital resources,
and offer a wider range of services and financial  products  than Siebert.  Some
such firms are offering  their  services over the facilities of the internet and
have  devoted  more  resources  to and have more  elaborate  web sites  than the
Company.  See "Use of Proceeds." Siebert competes with a wide variety of vendors
of financial  services for the same  customers.  Siebert  believes that its main
competitive  advantages  are quality of execution  and service,  responsiveness,
price of services and products offered and the breadth of its product line.

         There are currently over sixty  principal  competitors  with Siebert in
the discount brokerage  business.  Siebert charges  commissions  generally lower
than other discount  brokers but more than some others.  In investment  banking,
Siebert's principal  competitors for business include both national and regional
firms, some of whom have resources substantially greater than Siebert's. Siebert
believes that it is one of the largest independent  discount brokerage firms, as
most firms that were  previously  independent  have been  purchased by or merged
into larger financial institutions.

                                       33

<PAGE>
REGULATION

         The  securities  industry in the United  States is subject to extensive
regulation  under both  Federal  and state laws.  The SEC is the Federal  agency
charged  with   administration  of  the  Federal  securities  laws.  Siebert  is
registered  as  a  broker-dealer  with  the  SEC,  the  NYSE  and  the  National
Association  of Securities  Dealers,  Inc.  ("NASD").  Much of the regulation of
broker-dealers has been delegated to self-regulatory organizations,  principally
the NASD and national  securities  exchanges such as the NYSE which is Siebert's
primary  regulator with respect to financial and operational  compliance.  These
self-regulatory  organizations  adopt  rules  (subject  to  approval by the SEC)
governing  the industry and conduct  periodic  examinations  of  broker-dealers.
Securities firms are also subject to regulation by state securities  authorities
in  the  states  in  which  they  do  business.   Siebert  is  registered  as  a
broker-dealer in 48 states, the District of Columbia and Puerto Rico.

         The principal  purpose of regulations and discipline of  broker-dealers
is  the  protection  of  customers  and  the  securities  markets,  rather  than
protection of creditors and shareholders of  broker-dealers.  The regulations to
which  broker-dealers are subject cover all aspects of the securities  business,
including  training  of  personnel,   sales  methods,  trading  practices  among
broker-dealers, uses and safekeeping of customers' funds and securities, capital
structure of securities firms, record keeping,  fee arrangements,  disclosure to
clients,  and the  conduct of  directors,  officers  and  employees.  Additional
legislation,  changes  in rules  promulgated  by the SEC and by  self-regulatory
organizations or changes in the  interpretation  or enforcement of existing laws
and rules may  directly  affect the method of  operation  and  profitability  of
broker-dealers and investment advisers. The SEC,  self-regulatory  organizations
and state securities  authorities may conduct  administrative  proceedings which
can result in censure,  fine, cease and desist orders or suspension or expulsion
of a  broker-dealer  or an investment  adviser,  its officers or its  employees.
Neither the Company nor Siebert has been the subject of any such  administrative
proceedings.

         As a registered broker-dealer and NASD member organization,  Siebert is
required by Federal law to belong to SIPC,  which provides,  in the event of the
liquidation  of a  broker-dealer,  protection  for  securities  held in customer
accounts  held  by  the  firm  of up to  $500,000  per  customer,  subject  to a
limitation of $100,000 on claims for cash  balances.  The SIPC is funded through
assessments  on registered  broker-dealers.  In addition,  Siebert,  through its
clearing  agent,  has  purchased  from  private  insurers   additional   account
protection  of up to $99.5  million  per  customer,  as  defined,  for  customer
securities  positions only. Stocks,  bonds,  mutual funds and money market funds
are considered securities and are protected on a share basis for the purposes of
SIPC protection and the additional  protection.  Neither SIPC protection nor the
additional protection applies to fluctuations in the market value of securities.

         Siebert is also authorized by the Municipal Securities Rulemaking Board
to effect  transactions  in municipal  securities on behalf of its customers and
has obtained certain additional  registrations with the SEC and state regulatory
agencies necessary to permit it to engage in certain other activities incidental
to its brokerage business.

         Margin  lending  arranged by Siebert is subject to the margin  rules of
the Board of Governors of the Federal  Reserve  System and the NYSE.  Under such
rules, broker-dealers are limited in the amount they may lend in connection with
certain  purchases and short sales of securities and are also required to impose
certain  maintenance  requirements  on the amount of securities and cash held in
margin accounts. In addition, those rules and rules of the Chicago Board Options
Exchange  govern the amount of margin  customers  must  provide and  maintain in
writing uncovered options.

         In 1996, voters in the State of California approved  Proposition 209, a
proposed  statewide  constitutional  amendment by  initiative,  and the Governor
issued an executive order requiring state officials to immediately implement the
initiative. Proposition 209 bans preferential treatment for women and minorities

                                       34
<PAGE>

in state programs.  Under  Proposition  209, state agencies have been ordered to
end all quotas or set asides.  A number of lawsuits were filed  challenging  the
constitutionality  of the  proposition  under the  Fourteenth  Amendment and the
equal  protection  clause  and a court in San  Francisco  issued  an  injunction
blocking the  implementation  of the  proposition.  The Court of Appeals for the
Ninth Circuit considered the appeal of the injunction blocking Proposition 209's
implementation.  Such Court  expressly  upheld  Proposition 209 and the Governor
responded  to the  decision by signing an executive  order  abolishing  minority
preferences  in the awarding of state  contracts.  Ms.  Siebert  believes  that,
irrespective  of the legal  requirements,  as long as there is a "sensitivity to
diversity  and  competitive  equality,"  opportunities  will  be  available  for
qualified WBEs and MWBEs. See "Description of Business - Advertising,  Marketing
and Promotion."

NET CAPITAL REQUIREMENTS

         As a registered broker-dealer,  Siebert is subject to the SEC's Uniform
Net Capital Rule (Rule  15c3-1) (the "Net  Capital  Rule"),  which has also been
adopted through incorporation by reference in NYSE Rule 325. Siebert is a member
firm of the NYSE and the  NASD.  The Net  Capital  Rule  specifies  minimum  net
capital  requirements  for all  registered  broker-dealers  and is  designed  to
measure  financial  integrity  and  liquidity.  Failure to maintain the required
regulatory net capital may subject a firm to suspension or expulsion by the NYSE
and the NASD,  certain punitive  actions by the SEC and other regulatory  bodies
and, ultimately, may require a firm's liquidation.

         Regulatory   net  capital  is  defined  as  net  worth   (assets  minus
liabilities),  plus qualifying subordinated borrowings,  less certain deductions
that result from excluding assets that are not readily convertible into cash and
from  conservatively  valuing  certain other assets.  These  deductions  include
charges  that  discount  the value of firm  security  positions  to reflect  the
possibility of adverse changes in market value prior to disposition.

         The Net Capital Rule requires  notice of equity capital  withdrawals to
be provided to the SEC prior to and subsequent to withdrawals  exceeding certain
sizes. The Net Capital Rule also allows the SEC, under limited circumstances, to
restrict a broker-dealer  from withdrawing  equity capital for up to 20 business
days.

         The firm  falls  within  the  provisions  of Rule  240.15c3-1(a)(1)(ii)
promulgated  by the SEC.  Siebert  has  elected to use the  alternative  method,
permitted by the rule, which requires that Siebert maintain minimum net capital,
as defined,  equal to the greater of  $250,000 or 2 percent of  aggregate  debit
balances arising from customer  transactions,  as defined. (The net capital rule
of the NYSE also  provides  that  equity  capital may not be  withdrawn  or cash
dividends  paid if  resulting  net  capital  would  be less  than 5  percent  of
aggregate debits.) At June 30, 1998, Siebert had net capital of $6.9 million and
net capital  requirements  of $250,000  under  Regulation  240.15c3-1(a)(1)(ii).
Siebert is not subject to SEC Rule 15c3-3 and claims  exemption from the reserve
requirement  under Section  15c3-3(k)(2)(ii).  The firm maintains net capital in
excess of the SEC requirements.

EMPLOYEES

         The Company currently has approximately 115 employees,  all of whom are
full time and four of whom are  corporate  officers.  None of the  employees are
represented  by a union,  and the Company  believes that its relations  with its
employees are good.

                                       35
<PAGE>

PROPERTIES

         Siebert  operates  its business out of the  following  fourteen  leased
offices:
<TABLE>
<CAPTION>

                                            Approximate          Expiration
                                           Office Area in      Date of Current         Renewal
Location                                    Square Feet            Lease                Terms
- --------                                    -----------            -----                -----

Corporate Headquarters, Retail and
Investment Banking Office
- -------------------------
<S>           <C>                             <C>                  <C>                <C>
885 Third Ave.
New York, NY  10022                           7,828 SF             4/30/03                None

Retail Offices
- --------------

                                              1,000 SF            12/31/00                None
9693 Wilshire Boulevard
Beverly Hills, CA  90212

4400 North Federal Highway                    1,038 SF             2/28/02                None
Boca Raton, FL  33431

66 South Street                               1,341 SF             8/31/98                None
Morristown, NJ  07960

400 Fifth Avenue - South                      1,008 SF             4/22/99                None
Naples, FL  33940

240A South County Road                          770 SF            10/14/00           2 year option
Palm Beach, FL  33480

9569 Harding Avenue                           1,150 SF             9/30/98                None
Surfside, FL  33154

Investment Banking Offices
- --------------------------

30 N. LaSalle Street                          1,613 SF             8/31/99                None
Chicago, IL  60602

1845 Woodall Rodgers Freeway                    224 SF          Month to month            None
Dallas, TX  75201

400 Renaissance Center                        1,500 SF          Month to month            None
Detroit, MI  48243
</TABLE>

                                               36
<PAGE>

<TABLE>
<CAPTION>

                                            Approximate          Expiration
                                           Office Area in      Date of Current         Renewal
Location                                    Square Feet            Lease                Terms
- --------                                    -----------            -----                -----

<S>                                           <C>                  <C>                <C>
400 Louisiana                                 1,513 SF             6/29/99               None
Houston, TX 77002

523 West 6th Street                           1,138 SF         Month to month            None
Los Angeles, CA  90014

220 Sansome Street                            3,250 SF             2/28/00               None
San Francisco, CA  94104

601 Union Street                                325 SF         Month to month            None
Seattle, WA  98101
</TABLE>

         The Company  believes that its properties are in good condition and are
suitable and adequate for the Company's business operations.

LEGAL PROCEEDINGS

         Siebert is involved in various  routine  lawsuits of a nature  which is
deemed  customary and incidental to its business.  In the opinion of management,
the ultimate disposition of such actions will not have a material adverse effect
on its financial position or results of operations.

                                       37
<PAGE>

                                   MANAGEMENT

DIRECTORS AND EXECUTIVE OFFICERS

         The directors and executive officers of the Company are:

Name                          Age           Position
- ----                          ---           --------

Muriel F. Siebert             65            Chair, President and Director

Nicholas P. Dermigny          40            Executive Vice President, Chief
                                            Operating  Officer and Director

Richard M. Feldman            37            Executive Vice President, Chief
                                            Financial Officer and Assistant
                                            Secretary

Daniel Iesu                   38            Secretary

Patricia L. Francy            52            Director

Jane H. Macon                 51            Director

Monte E. Wetzler              62            Director

         Certain  information  furnished  to the  Company by each  director  and
executive officer is set forth below.

         Muriel F. Siebert has been Chair,  President  and a director of Siebert
since 1969 and the Company since November 8, 1996. The first woman member of the
New  York  Stock   Exchange  on  December  28,  1967,   Ms.  Siebert  served  as
Superintendent  of Banks of the State of New York  from  1977 to 1982.  She is a
director of the New York State Business  Council,  the National Women's Business
Council, the International Women's Forum and the Boy Scouts of Greater New York.

         Nicholas  P.  Dermigny  has been  Executive  Vice  President  and Chief
Operating  Officer of Siebert  since  joining  the firm in 1989 and the  Company
since  November  8,  1996.  Prior to 1993,  he was  responsible  for the  Retail
division. Mr. Dermigny became a director of the Company on November 8, 1996.

         Richard M. Feldman has been Executive Vice  President,  Chief Financial
Officer and  Assistant  Secretary of Siebert and the Company since October 1997.
From August 1992 to October 1997, Mr. Feldman served as Chief Financial  Officer
of various broker dealers,  including  Waterhouse  Securities,  Inc., a national
discount  brokerage  firm  headquartered  in  New  York  City.  Prior  to  these
positions,  Mr.  Feldman  worked  ten  years  for  Deloitte  &  Touche,  a large
international accounting firm. Mr. Feldman is a Certified Public Accountant.

         Daniel Iesu has been Secretary of Siebert since October 1996 and of the
Company since November 8, 1996. He has been Controller of Siebert since 1989.

         Patricia L. Francy is Treasurer and Controller of Columbia  University.
She previously  served as the  University's  Director of Finance and Director of
Budget  Operations and has been associated  with the University  since 1969. Ms.
Francy became a director of the Company on March 11, 1997.

                                       38
<PAGE>

         Jane H. Macon is a partner  with the law firm of  Fulbright  & Jaworski
L.L.P.,  San Antonio,  Texas.  Ms. Macon has been associated with the firm since
1983. Ms. Macon became a director of the Company on November 8, 1996.

         Monte  E.  Wetzler  is a  partner  with  the New York law firm of Brown
Raysman  Millstein  Felder  &  Steiner,   LLP  and  chairman  of  its  corporate
department. From 1988 until October 31, 1996, Mr. Wetzler was a partner with the
New York law firm of Whitman  Breed Abbott & Morgan,  chairman of its  corporate
department  and a  member  of its  executive  committee.  Mr.  Wetzler  became a
director of the Company on November 8, 1996.

         The Board of Directors has standing Audit and  Compensation  Committees
consisting of Ms. Francy,  Ms. Macon and Mr. Wetzler with Ms. Siebert serving as
a non-voting member.

         Directors are elected by the shareholders at each annual meeting or, in
the case of a vacancy, appointed by the directors then in office, to serve until
the next annual  meeting or until their  successors  are elected and  qualified.
Pursuant to the Company's bylaws,  its officers are chosen annually by the Board
of Directors and hold office until their  respective  successors  are chosen and
qualified.

EXECUTIVE COMPENSATION OF THE COMPANY

         The  following  table sets forth  certain  information  with respect to
compensation  awarded to, earned by or paid to (a) the Company's Chief Executive
Officer and (b) each of the four most highly  compensated  executive officers of
the  Company as of the 1997 year end (other  than the Chief  Executive  Officer)
whose total  annual  salary and bonus  exceeded  $100,000,  in each case for the
preceding three fiscal years (collectively,  the "Named  Executives").  In 1997,
1996 and 1995, there were only two such persons.

                           SUMMARY COMPENSATION TABLE

Name and Principal Position      Year      Salary ($)           Bonus($)
- ---------------------------      ----      ----------           --------

Muriel F. Siebert                1997       $ 150,000         $       --
Chair and President              1996         150,000          2,975,000
                                 1995         108,000          3,017,000

Nicholas P. Dermigny             1997         125,000            187,500
Executive Vice President         1996         125,000            205,000
and Chief Operating Officer      1995         125,000            175,000

Daniel Iesu                      1997          50,000             65,000
Secretary                        1996          50,000             53,250
                                 1995          47,692             42,500

                                       39
<PAGE>

COMPENSATION OF DIRECTORS

         Directors who are not employees of the Company or its  subsidiaries are
paid a fee at an  annual  rate  of  $10,000.  On  March  11,  1997,  each of the
non-employee  directors  of the Company  received  an option to purchase  40,000
shares of Common Stock at an exercise  price of $2.313 per share expiring on the
fifth anniversary of the date of grant. Officers and employees of the Company or
its subsidiaries  receive no remuneration  for their services as directors.  The
Company indemnifies its directors to the extent permitted by applicable law.

STOCK OPTION PLAN

         The  Company's  1997 Stock  Option Plan (the "Stock  Option  Plan") was
adopted by the Board of Directors in March 1997 and approved by the shareholders
on  December 1, 1997.  The Stock  Option  Plan  permits  the  issuance of either
options  intended  to qualify  as  incentive  stock  options  ("Incentive  Stock
Options")  under  Section 422 of the Internal  Revenue Code of 1986,  as amended
(the  "Code"),  or  options  not  intended  to so qualify  ("Nonstatutory  Stock
Options").  The  aggregate  fair  market  value  of  Common  Stock  for  which a
participant  is granted  Incentive  Stock Options that first become  exercisable
during any given  calendar year will be limited to $100,000.  To the extent such
limitation  is  exceeded,  an option  will be  treated as a  Nonstatutory  Stock
Option.

         The Stock Option Plan  provides for the grant of options to purchase up
to  2,100,000  shares  of  Common  Stock to  employees  of the  Company  and its
subsidiaries.  The Stock Option Plan is administered by a committee of the Board
of  Directors  consisting  of  Patricia  L.  Francy,  Jane H. Macon and Monte E.
Wetzler (the "Committee") that selects persons to receive awards under the Stock
Option Plan,  determines  the amount of each award and the terms and  conditions
governing  such award,  interprets  the Stock Option Plan and any awards granted
thereunder,  establishes  rules and  regulations for the  administration  of the
Stock  Option Plan and takes any other action  necessary  or  desirable  for the
administration of the Stock Option Plan. The Stock Option Plan may be amended by
the  Board  of  Directors  as it deems  advisable;  PROVIDED,  HOWEVER,  that no
amendment  will become  effective  unless  approved by  affirmative  vote of the
Company's  shareholders if such approval is necessary for the continued validity
of the Stock  Option  Plan or if the  failure  to  obtain  such  approval  would
adversely  affect the  compliance of the Stock Option Plan under any  applicable
rule or  regulation.  No amendment  may,  without the consent of a  participant,
impair such  participant's  rights under any option previously granted under the
Stock Option Plan.

         The price for which shares of Common  Stock may be  purchased  upon the
exercise of an option  will be the fair market  value of such shares on the date
of the grant of such option;  PROVIDED,  HOWEVER, that an Incentive Stock Option
granted  to an  employee  who owns stock  possessing  more than 10% of the total
combined  voting  power of all  classes  of stock of the  Company  shall  have a
purchase price for the underlying  shares equal to 110% of the fair market value
of the Common  Stock on the date of grant.  An option may be granted  for a term
not to exceed ten years from the date such option is granted. An Incentive Stock
Option  awarded to an employee  who owns stock  possessing  more than 10% of the
total  combined  voting power of all classes of stock of the Company may not, in
any event, be exercisable  after the expiration of five years from the date such
Incentive Stock Option is granted. All options will be exercisable in accordance
with the terms and conditions set forth in the option agreements  evidencing the
grant of such options.  Except under limited circumstances involving termination
of employment  due to retirement or death or disability,  a participant  may not
exercise  any option  granted  under the Stock Option Plan within the first year
after the date of the grant of such option.

                                       40
<PAGE>

         Full payment of the purchase price for shares of Common Stock purchased
upon the  exercise,  in whole or in part,  of an option  granted under the Stock
Option  Plan must be made at the time of such  exercise.  The Stock  Option Plan
provides  that the  purchase  price  may be paid in cash or in  shares of Common
Stock valued at their fair market value on the date of purchase.  Alternatively,
an option may be exercised in whole or in part by delivering a properly executed
exercise notice,  together with irrevocable  instructions to a broker to deliver
promptly to the Company the amount of sale or loan proceeds necessary to pay the
purchase price and applicable  withholding  taxes,  and any other documents that
the Committee deems necessary.

         During a participant's lifetime, options granted under the Stock Option
Plan will be  exercisable  only by such  participant.  Furthermore,  any options
granted under the Stock Option Plan may not be  transferred,  other than by will
or by the laws of descent and  distribution.  Notwithstanding  the foregoing,  a
participant  may transfer a  Nonstatutory  Stock Option  granted under the Stock
Option Plan to his or her spouse,  children and/or  grandchildren,  or to one or
more trusts for the benefit of such family members, if the agreement  evidencing
such option so provides and the participant  does not receive any  consideration
for the transfer.

         On May  16,  1997,  the  Company  granted  options  to  certain  of its
employees  at an  exercise  price of $2.313  per  share,  including  options  to
purchase  200,000  shares of Common Stock to its  Executive  Vice  President and
Chief Operating Officer and 60,000 shares to its Secretary. On November 6, 1997,
the Company  granted  options to purchase  40,000  shares of Common Stock to its
Executive  Vice  President and Chief  Financial  Officer at an exercise price of
$2.219 per share. On February 9, 1998, the Company granted options to certain of
its  employees at an exercise  price of $2.688 per share,  including  options to
purchase 40,000 shares of Common Stock to its Executive Vice President and Chief
Operating Officer,  8,000 shares of Common Stock to its Executive Vice President
and Chief  Financial  Officer and 8,000 shares of Common Stock to its Secretary.
All such options are exercisable at a rate of 20% on the first,  second,  third,
fourth and fifth  anniversaries  of the date of grant and expire after the tenth
anniversary  of the date of grant;  options to purchase an  aggregate of 796,800
shares  of Common  Stock are  currently  outstanding  and held by 34  employees.
Details of such grants are summarized below:

                                       41

<PAGE>
- --------------------------------------------------------------------------------
                             1997 STOCK OPTION PLAN
- --------------------------------------------------------------------------------
NAME AND POSITION                            FAIR VALUE ($)(1)  NUMBER OF UNITS
- --------------------------------------------------------------------------------
Muriel F. Siebert, Chair and President                 0                 0
- --------------------------------------------------------------------------------
Nicholas P. Dermigny, Executive                  287,200           240,000
Vice President and Chief Operating Officer
- --------------------------------------------------------------------------------
Richard M. Feldman, Executive                     55,440            48,000
Vice President, Chief Financial 
Officer and Assistant Secretary
- --------------------------------------------------------------------------------
Daniel Iesu, Secretary                            82,040            68,000
- --------------------------------------------------------------------------------
Executive Group (4 persons)                      424,680           356,000
- --------------------------------------------------------------------------------
Patricia L. Francy                                     0                 0
- --------------------------------------------------------------------------------
Jane H. Macon                                          0                 0
- --------------------------------------------------------------------------------
Monte E. Wetzler                                       0                 0
- --------------------------------------------------------------------------------
Non-Executive Director Group (3 persons)               0                 0
- --------------------------------------------------------------------------------
Non-Executive Officer Employee                   538,184           440,800
Group (approximately 31 persons)
- --------------------------------------------------------------------------------

RESTRICTED STOCK AWARD PLAN

         The 1998 Restricted Stock Award Plan (the "Plan"),  provides for awards
of not more than 60,000 shares of Common Stock, subject to adjustments for stock
splits,  stock dividends and other changes in the Company's  capitalization,  to
key employees,  to be issued either  immediately  after the award or at a future
date. As provided in the Plan and subject to  restrictions,  shares  awarded may
not be disposed of by the  recipients  for a period of one year from the date of
the award.  Cash  dividends  on shares  awarded  are held by the Company for the
benefit of the recipients,  subject to the same  restrictions as the award. Such
dividends  (without  interest)  are  paid to the  recipients  upon  lapse of the
restrictions.

         Pursuant  to the Plan,  400 shares of the  Company's  Common  Stock was
awarded to each of 110  employees  of the  Company,  effective  January 5, 1998.
Additional  awards of 400  shares  were  granted  to each of three  individuals,
effective  February 20, 1998. For shares that have been issued, the market value
at the date of the awards was $2.25 and $5.75, respectively.

CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

         As a  registered  broker-dealer,  the Company is subject to the Uniform
Net Capital Rule (Rule 15c3-1)  promulgated by the SEC. "Net capital" is defined
as  net  worth  (assets  minus   liabilities),   plus  qualifying   subordinated
borrowings, less certain deductions. Ms. Siebert has executed subordinated notes
in favor of the  Company  in the  principal  amount  of $3  million  which  bear
interest at rates ranging from 4% to 8%.

         The foregoing  relationship and transactions  have been approved by the
Board or a committee of the Board or by the shareholders and, to the extent that
such  arrangements are available from  non-affiliated  parties,  are on terms no
less favorable to the Company than those available from non-affiliated parties.

- -----------------
(1)  The fair value of each option grant is estimated on the date of grant using
     the Black-Scholes  option-pricing model with the following weighted-average
     assumptions:  dividend yields ranging from 0% to 3.3%,  expected volatility
     ranging from of 25% to 39%,  risk-free interest rates ranging from 6.20% to
     6.43%, and expected lives ranging from 5 to 10 years.

                                       42
<PAGE>

                             PRINCIPAL SHAREHOLDERS

         The following table sets forth certain current information with respect
to  beneficial  ownership  of the  Common  Stock  by each  person  (or  group of
affiliated persons) who is known to the Company to own beneficially more than 5%
of the Common Stock, by each of the Company's  directors and executive  officers
and by all directors and executive officers as a group. The persons named in the
table have sole voting and investment power with respect to all shares of Common
stock shown as beneficially owned by them.

         Name                                      Shares         Percentage(1)
         ----                                      ------         -------------

         Muriel F. Siebert                       20,212,000          96.3%(2)
         885 Third Avenue, Suite 1720
         New York, New York 10022

         Nicholas P. Dermigny                        40,400(3)           *
         Richard M. Feldman                             400              *
         Daniel Iesu                                 12,400(4)           *
         Patricia L. Francy                          40,000(5)           *
         Jane H. Macon                               40,000(5)           *
         Monte E. Wetzler                            40,000(5)           *
         Directors and executive officers        20,385,200(6)       96.3%
           as a group (6 persons)

         ----------------
         * Less than 1%

(1)      Percentages  computed in accordance with Rule 13d-3  promulgated  under
         the Exchange Act.

(2)      Includes  222,000 shares of Common Stock owned by the Muriel F. Siebert
         Foundation,  Inc.  as to  which  shares  Ms.  Siebert  has  voting  and
         investment power.

(3)      Includes 40,000 shares of Common Stock which Mr. Dermigny has the right
         to acquire pursuant to a stock option grant.

(4)      Includes  12,000 shares of Common Stock which Mr. Iesu has the right to
         acquire pursuant to a stock option grant.

(5)      Consists of 40,000  shares of Common  Stock which the  director has the
         right to acquire pursuant to a stock option grant.

(6)      Includes  options to purchase an aggregate of 172,000  shares of Common
         Stock described in footnotes 3, 4 and 5 above.

                                       43
<PAGE>

                               THE RIGHTS OFFERING

THE RIGHTS

         The Company is  distributing  transferable  Rights,  at no cost, to the
record  holders  ("Holders")  of the Common Stock  outstanding  as of the Record
Date.  The Company will  distribute one (1) Right for each share of Common Stock
held of record on the Record Date. The Rights will be evidenced by  transferable
Subscription  Certificates.   The  Company's  majority  shareholder,  Chair  and
President,  Muriel F.  Siebert,  has  indicated to the Company that to encourage
increased public ownership of stock, and consistent with her waiving her receipt
of past cash dividends,  she intends to waive the receipt of the Rights to which
she would otherwise be entitled.  An aggregate of up to approximately  1,100,000
Underlying Shares will be sold upon exercise of the Rights.

         No  Subscription  Certificate may be divided in such a way as to permit
the holder to receive a greater  number of Rights  than the number to which such
Subscription  Certificate entitles its holder,  except that a depositary,  bank,
trust company, and securities broker or dealer holding shares of Common Stock on
the Record Date for more than one  beneficial  owner may by delivering a written
request by 5:00 p.m.,  New York City time, on Monday,  August 17, 1998 and, upon
proper showing to the Subscription Agent, exchange its Subscription  Certificate
to obtain a Subscription  Certificate for the number of Rights to which all such
beneficial  owners in the  aggregate  would have been  entitled  had each been a
Holder on the Record Date.

SUBSCRIPTION PRICE

         The  Subscription  Price is $7.50 per Underlying  Share  subscribed for
pursuant to the Basic Subscription Privilege or the Oversubscription  Privilege.
The  Subscription  Price of the  Rights  has  been  determined  by the  Board of
Directors of the Company  based upon an opinion of Advest,  Inc.,  its financial
advisor,  and  represents  a discount to the market price of the Common Stock at
the date of this Prospectus.

COMMENCEMENT DATE; EXPIRATION DATE

         The Rights Offering will commence on the date of this  Prospectus.  The
Rights will expire at 5:00 p.m.,  New York City time,  on the  Expiration  Date.
After the Expiration Date, unexercised Rights will be null and void. The Company
will not be obligated to honor any purported  exercise of Rights received by the
Subscription  Agent after the Expiration Date,  regardless of when the documents
relating to such exercise were sent, except pursuant to the Guaranteed  Delivery
Procedures described below.

SUBSCRIPTION PRIVILEGES

         BASIC  SUBSCRIPTION  PRIVILEGE.  Pursuant  to  the  Basic  Subscription
Privilege,  each Right will entitle the holder thereof to receive,  upon payment
of  the  Subscription  Price,  one  (1)  share  of  Common  Stock.  Certificates
representing shares of Common Stock purchased pursuant to the Basic Subscription
Privilege  will be delivered to  subscribers  as soon as  practicable  after the
Expiration Date.

         OVERSUBSCRIPTION PRIVILEGE.  Subject to the allocation described below,
each Right also carries the right to subscribe pursuant to the  Oversubscription
Privilege at the Subscription  Price for a number of additional shares of Common
Stock available after  satisfaction of all  subscriptions  pursuant to the Basic
Subscription  Privilege,  subject to  proration  by the  Company  under  certain
circumstances.  The right to  subscribe  for  additional  shares of Common Stock
pursuant to the Oversubscription Privilege is not transferable.

         Underlying  Shares  will be  available  for  purchase  pursuant  to the
Oversubscription Privilege only

                                       44
<PAGE>

to the extent  that any  Underlying  Shares are not  subscribed  for through the
Basic  Subscription  Privilege.  If the  Underlying  Shares not  subscribed  for
through the Basic Subscription Privilege ("Excess Shares") are not sufficient to
satisfy all subscriptions pursuant to the Oversubscription Privilege, the Excess
Shares will be allocated  pro rata  (subject to the  elimination  of  fractional
shares) among those holders of Rights exercising the Oversubscription Privilege,
in  proportion  to the  number  of  shares  requested  by them  pursuant  to the
Oversubscription Privilege;  PROVIDED, HOWEVER, that if such pro rata allocation
results in any holder  being  allocated a greater  number of Excess  Shares than
such  holder   subscribed   for  pursuant  to  the  exercise  of  such  holder's
Oversubscription  Privilege, then such holder will be allocated only such number
of shares  of Excess  Shares as such  holder  subscribed  for and the  remaining
Excess   Shares  will  be   allocated   among  all  other   holders   exercising
Oversubscription  Privileges.  Only Record Date  shareholders  who  exercise the
Basic  Subscription   Privilege  in  full  will  be  entitled  to  exercise  the
Oversubscription   Privilege.   Transferees  of  Rights  may  not  exercise  the
Oversubscription   Privilege   with   respect  to  such   Rights.   Certificates
representing  shares of Common Stock purchased pursuant to the  Oversubscription
Privilege  will be delivered to  subscribers  as soon as  practicable  after the
Expiration Date and after all prorations have been effected.

         Banks,  brokers and other  nominee  holders of Rights who  exercise the
Basic  Subscription  Privilege and the  Oversubscription  Privilege on behalf of
beneficial  owners of Rights  will be  required  to certify to the  Subscription
Agent and the Company,  in connection with the exercise of the  Oversubscription
Privilege, as to the aggregate number of Rights that have been exercised and the
number of  Underlying  Shares  that are being  subscribed  for  pursuant  to the
Oversubscription  Privilege by each  beneficial  owner of Rights on whose behalf
such nominee holder is acting and that such person was a beneficial owner on the
Record Date.

EXERCISE OF RIGHTS

         Rights may be  exercised by  delivering  to American  Stock  Transfer &
Trust Company,  as the  Subscription  Agent,  on or prior to 5:00 p.m., New York
City  time,  on  the  Expiration  Date,  the  properly  completed  and  executed
Subscription  Certificate  evidencing  such Rights with any  required  signature
guarantees,  together  with payment in full of the  Subscription  Price for each
Underlying Share subscribed for pursuant to the Basic Subscription Privilege and
the  Oversubscription  Privilege.  Such  payment in full must be by (a) check or
bank draft drawn upon a U.S. bank or postal,  telegraphic or express money order
payable to American Stock Transfer & Trust Company,  as  Subscription  Agent, or
(b) wire transfer of funds to the account  maintained by the Subscription  Agent
for such purpose at the Chase Manhattan  Bank,  Account No.  323294723;  ABA No.
021000021.  The  Subscription  Price will be deemed to have been received by the
Subscription  Agent  only upon (i)  clearance  of any  uncertified  check,  (ii)
receipt by the  Subscription  Agent of any  certified  check or bank draft drawn
upon a U.S.  bank or any  postal,  telegraphic  or express  money order or (iii)
receipt of good funds in the Subscription  Agent's account  designated above. If
paying by uncertified  personal  check,  please note that the funds paid thereby
may take at least five  business days to clear.  Accordingly,  holders of Rights
who wish to pay the  Subscription  Price by means of uncertified  personal check
are urged to make  payment  sufficiently  in advance of the  Expiration  Date to
ensure that such  payment is  received  and clears by such date and are urged to
consider payment by means of certified or cashier's  check,  money order or wire
transfer of funds.

                                       45

<PAGE>
         The address to which the  Subscription  Certificates and payment of the
Subscription Price should be delivered is:
<TABLE>
<CAPTION>

<S>             <C>                               <C>                                             <C>
                                       AMERICAN STOCK TRANSFER & TRUST COMPANY
                 BY MAIL:                         BY FACSIMILE TRANSMISSION:                        BY HAND:
  American Stock Transfer & Trust Company               (718) 234-5001               American Stock Transfer & Trust Company
        40 Wall Street, 46th Floor                                                         40 Wall Street, 46th Floor
         New York, New York 10005                                                           New York, New York 10005

                                       TO CONFIRM RECEIPT AND FOR GENERAL INFORMATION:
                                                        (800) 937-5449
</TABLE>

         If a Rights holder wishes to exercise Rights,  but time will not permit
such holder to cause the Subscription  Certificate or Subscription  Certificates
evidencing  such  Rights  to  reach  the  Subscription  Agent on or prior to the
Expiration  Date,  such  Rights  may  nevertheless  be  exercised  if all of the
following conditions (the "Guaranteed Delivery Procedures") are met:

         (i) such holder has caused  payment in full of the  Subscription  Price
         for each  Underlying  Share being  subscribed for pursuant to the Basic
         Subscription  Privilege  and  the  Oversubscription   Privilege  to  be
         received (in the manner set forth above) by the  Subscription  Agent on
         or prior to the Expiration Date;

         (ii) the  Subscription  Agent  receives,  on or prior to the Expiration
         Date,  a  guarantee   notice  (a  "Notice  of  Guaranteed   Delivery"),
         substantially  in the form provided with the  Instruction  as to Use of
         Siebert Financial Corp. Subscription  Certificates (the "Instructions")
         distributed with the Subscription Certificates, from a member firm of a
         registered  national  securities  exchange or a member of the  National
         Association  of  Securities  Dealers,  Inc.  (the  "NASD"),  or  from a
         commercial bank or trust company having an office or  correspondent  in
         the United States (each, an "Eligible  Institution"),  stating the name
         of the exercising  Rights holder,  the number of Rights  represented by
         the Subscription Certificate or Subscription  Certificates held by such
         exercising  Rights  holder,  the  number  of  Underlying  Shares  being
         subscribed  for pursuant to the Basic  Subscription  Privilege  and the
         number of Underlying  Shares,  if any, being subscribed for pursuant to
         the  Oversubscription  Privilege,  and guaranteeing the delivery to the
         Subscription  Agent of any  Subscription  Certificate  evidencing  such
         Rights within three Nasdaq  SmallCap  Market trading days following the
         date of the Notice of Guaranteed Delivery; and

         (iii) the properly completed  Subscription  Certificate or Subscription
         Certificates  evidencing the Rights being exercised,  with any required
         signatures  guaranteed,  is received by the  Subscription  Agent within
         three Nasdaq  SmallCap  Market  trading days  following the date of the
         Notice  of  Guaranteed   Delivery  relating  thereto.   The  Notice  of
         Guaranteed  Delivery may be delivered to the Subscription  Agent in the
         same manner as  Subscription  Certificates  at the  addresses set forth
         above,  or may be  transmitted to the  Subscription  Agent by facsimile
         transmission ((718) 234-5001).  Additional copies of the form of Notice
         of Guaranteed  Delivery are available upon request from the Information
         Agent,  whose  address  and  telephone  numbers  are  set  forth  under
         "Information Agent."

         Funds received in payment of the  Subscription  Price for Excess Shares
subscribed  for  pursuant to the  Oversubscription  Privilege  will be held in a
segregated  account pending  issuance of such Excess Shares.  If a Rights holder
exercising  the  Oversubscription  Privilege is  allocated  less than all of the
shares of Common Stock that such holder  wished to subscribe for pursuant to the
Oversubscription  Privilege,  the excess funds paid by such holder in respect of
the  Subscription  Price for shares not issued shall be returned by mail without
interest or deduction as soon as practicable after the Expiration Date.

                                       46
<PAGE>

         Unless a  Subscription  Certificate  (i)  provides  that the  shares of
Common Stock to be issued pursuant to the exercise of Rights represented thereby
are to be delivered  to the holder of such Rights or (ii) is  submitted  for the
account of an Eligible Institution,  signatures on such Subscription Certificate
must be guaranteed by an Eligible Institution.

         Holders who hold shares of Common Stock for the account of others, such
as  brokers,  trustees  or  depositories  for  securities,   should  notify  the
respective  beneficial  owners of such shares as soon as  possible to  ascertain
such beneficial  owners'  intentions and to obtain  instructions with respect to
the Rights.  If the  beneficial  owner so  instructs,  the record holder of such
Right  should  complete  Subscription   Certificates  and  submit  them  to  the
Subscription  Agent with the proper payment.  In addition,  beneficial owners of
Common Stock or Rights held through such a holder should  contact the holder and
request the holder to effect  transactions  in  accordance  with the  beneficial
owner's instructions.

         The instructions  accompanying the Subscription  Certificates should be
read carefully and followed in detail. DO NOT SEND SUBSCRIPTION  CERTIFICATES TO
THE COMPANY.

         THE METHOD OF DELIVERY OF SUBSCRIPTION  CERTIFICATES AND PAYMENT OF THE
SUBSCRIPTION PRICE TO THE SUBSCRIPTION AGENT WILL BE AT THE ELECTION AND RISK OF
THE RIGHTS HOLDERS, BUT IF SENT BY MAIL IT IS RECOMMENDED THAT SUCH CERTIFICATES
AND PAYMENTS BE SENT BY REGISTERED MAIL,  PROPERLY INSURED,  WITH RETURN RECEIPT
REQUESTED, AND THAT A SUFFICIENT NUMBER OF DAYS BE ALLOWED TO ENSURE DELIVERY TO
THE  SUBSCRIPTION  AGENT AND CLEARANCE OF PAYMENT  PRIOR TO 5:00 P.M.,  NEW YORK
CITY TIME, ON THE EXPIRATION DATE. BECAUSE UNCERTIFIED  PERSONAL CHECKS MAY TAKE
AT LEAST FIVE BUSINESS DAYS TO CLEAR,  YOU ARE STRONGLY URGED TO PAY, OR ARRANGE
FOR  PAYMENT,  BY MEANS OF CERTIFIED  OR  CASHIER'S  CHECK,  MONEY ORDER OR WIRE
TRANSFER OF FUNDS.

         All questions concerning the timeliness, validity, form and eligibility
of  any  exercise  of  Rights  will  be   determined   by  the  Company,   whose
determinations will be final and binding. The Company in its sole discretion may
waive any  defect or  irregularity,  or  permit a defect or  irregularity  to be
corrected within such time as it may determine, or reject the purported exercise
of any Right. Subscriptions will not be deemed to have been received or accepted
until all  irregularities  have been  waived  or cured  within  such time as the
Company  determines  in  its  sole  discretion.  Neither  the  Company  nor  the
Subscription  Agent will be under any duty to give notification of any defect or
irregularity in connection  with the submission of Subscription  Certificates or
incur any liability for failure to give such notification.

         Any  questions  or requests  for  assistance  concerning  the method of
exercising  Rights or requests for  additional  copies of this  Prospectus,  the
Instructions  or the Notice of  Guaranteed  Delivery  should be  directed to the
Information  Agent,  D.F. King & Co., Inc., at its address and telephone  number
set forth under "Information Agent."

NO REVOCATION

         ONCE A HOLDER OF RIGHTS HAS EXERCISED THE BASIC SUBSCRIPTION  PRIVILEGE
AND, IF APPLICABLE,  THE  OVERSUBSCRIPTION  PRIVILEGE,  SUCH EXERCISE MAY NOT BE
REVOKED.

METHOD OF TRANSFERRING RIGHTS

         Rights may be  purchased  or sold through  usual  investment  channels,
including banks and brokers. The Rights may be traded on the Nasdaq SmallCap

                                       47
<PAGE>

Market and in the  over-the-counter  market.  It is anticipated  that the Rights
will trade on a "when  issued"  basis up to and  including  the Nasdaq  SmallCap
Market trading day immediately following the Record Date.

         The  Rights  evidenced  by a  single  Subscription  Certificate  may be
transferred in whole by endorsing the  Subscription  Certificate for transfer in
accordance with the accompanying Instructions. A portion of the Rights evidenced
by a  single  Subscription  Certificate  (but  not  fractional  Rights)  may  be
transferred by delivering to the Subscription  Agent a Subscription  Certificate
properly  endorsed for transfer,  with  instructions to register such portion of
the Rights  evidenced  thereby in the name of the transferee (and to issue a new
Subscription  Certificate to the transferee evidencing such transferred Rights).
In such event,  a new  Subscription  Certificate  evidencing  the balance of the
Rights  will be  issued  to the  Rights  holder  or,  if the  Rights  holder  so
instructs, to an additional transferee.

         The Rights evidenced by a Subscription Certificate also may be sold, in
whole  or  in  part,  through  the  Subscription  Agent  by  delivering  to  the
Subscription Agent such Subscription  Certificate  properly executed for sale by
the  Subscription  Agent. If only a portion of the Rights  evidenced by a single
Subscription  Certificate  are  to be  sold  by  the  Subscription  Agent,  such
Subscription  Certificate must be accompanied by instructions  setting forth the
action to be taken with respect to the Rights that are not to be sold.  Promptly
following  the  Expiration  Date,  the  Subscription  Agent will send the Rights
holder a check for the net  proceeds  from the sale of any Rights  sold.  If the
Rights can be sold, sales of such Rights will be deemed to have been effected at
the weighted  average price received by the  Subscription  Agent for the sale of
all  Rights  through  the  Subscription  Agent,  less any  applicable  brokerage
commissions,  taxes and other direct  expenses of sale. The Company will pay the
fees charged by the Subscription Agent for effecting such sales.  Orders to sell
Rights must be received by the Subscription  Agent prior to 11:00 a.m., New York
City time, on Friday, August 28, 1998 and the Subscription Agent's obligation to
execute orders is subject to its ability to find buyers.

         Holders  wishing to transfer  all or a portion of their  Rights  should
allow a  sufficient  amount  of time  prior to the  Expiration  Date for (i) the
transfer  instructions to be received and processed by the  Subscription  Agent,
(ii)  a new  Subscription  Certificate  to be  issued  and  transmitted  to  the
transferee  or  transferees  with  respect  to  transferred  Rights,  and to the
transferor  with  respect  to  retained  Rights,  if any,  and (iii) the  Rights
evidenced by such new  Subscription  Certificates to be exercised or sold by the
recipients  thereof.  Neither the Company nor the Subscription  Agent shall have
any  liability  to  a  transferee  or  transferor  of  Rights  if   Subscription
Certificates  are not  received  in time  for  exercise  or  sale  prior  to the
Expiration Date.

         Except for the fees  charged by the  Subscription  Agent (which will be
paid by the  Company  as  described  above),  all  commissions,  fees and  other
expenses  (including  brokerage  commissions  and  transfer  taxes)  incurred in
connection with the purchase, sale or exercise of Rights will be for the account
of the transferor of the Rights, and none of such commissions,  fees or expenses
will be paid by the Company or the Subscription Agent.

         The Company  anticipates  that the Rights will be eligible for transfer
through, and that the exercise of the Basic Subscription  Privilege (but not the
Oversubscription  Privilege)  may be  effected  through  the  facilities  of the
Depository Trust Company ("DTC"; Rights exercised through DTC are referred to as
"DTC Exercised  Rights").  The holder of a DTC Exercised  Right may exercise the
Oversubscription  Privilege in respect of such DTC  exercised  Right by properly
executing and delivering to the  Subscription  Agent,  at or prior to 5:00 p.m.,
New York City time, on the Expiration  Date, a DTC Participant  Oversubscription
Exercise Form,  together with payment of the appropriate  Subscription Price for
the number of Underlying Shares for which the  Oversubscription  Privilege is to
be exercised.  Copies of the DTC Participant  Oversubscription Exercise Form may
be obtained from the Information Agent.

                                       48
<PAGE>

LISTING AND TRADING

         The  outstanding  shares of  Common  Stock  are  listed  on the  Nasdaq
SmallCap  Market.  It is  anticipated  that the Rights  will trade on the Nasdaq
SmallCap Market and in the  over-the-counter  market. There can be no assurance,
however,  that a market for the Rights will  develop or as to the price at which
the Rights will trade. The Company has applied for the listing of the Underlying
Shares on the Nasdaq SmallCap Market.

FOREIGN AND CERTAIN OTHER SHAREHOLDERS

         Subscription Certificates will not be mailed to Holders whose addresses
are outside  the United  States but will be held by the  Subscription  Agent for
their  account.   To  exercise  such  Rights,   such  Holders  must  notify  the
Subscription  Agent on or prior to 11:00  a.m.,  New York City time,  on Friday,
August 28,  1998,  at which time (if no  instructions  have been  received)  the
Rights represented thereby will be sold, if feasible,  and the net proceeds,  if
any,  remitted to such Holders.  If the Rights can be sold, sales of such Rights
will be deemed to have been effected at the weighted  average price  received by
the  Subscription  Agent for the sale of all  Rights  through  the  Subscription
Agent, less any applicable brokerage commissions, taxes and other expenses.

HOLDERS OF OPTIONS AND RESTRICTED STOCK

         The  Company  will not  distribute  Rights  to  holders  of  vested  or
non-vested  options  outstanding  on the Record Date  pursuant to the  Company's
Stock Option Plan.  Rather,  the Company will adjust the exercise  price of such
vested and non-vested options by a percentage  calculated by dividing the number
of shares of Common Stock issued  pursuant to the Rights  Offering by the number
of  outstanding  shares of Common  Stock on the  Record  Date plus the number of
shares of Common Stock issued pursuant to the Rights  Offering.  See "Management
- -- Stock Option Plan."

         Holders of restricted stock pursuant to the Company's  Restricted Stock
Award Plan will be entitled to receive Rights for each restricted  share held as
of the Record Date. See "Management -- Restricted Stock Award Plan."

                                       49
<PAGE>

OPINION OF FINANCIAL ADVISOR

         The  Company  has  retained  Advest,  Inc.  ("Advest")  to  act  as its
exclusive financial advisor in connection with the Rights Offering.  On July 27,
1998,  Advest  delivered to the Company its opinion that, from a financial point
of view, the Rights  Offering is fair to the Company and its  shareholders  (the
"Fairness Opinion").  No limitations were imposed by the Company with respect to
the  investigations  made or  procedures  followed  by Advest in  rendering  the
Fairness Opinion.

         A COPY OF THE FAIRNESS OPINION,  WHICH SETS FORTH THE ASSUMPTIONS MADE,
MATTERS CONSIDERED AND LIMITS ON THE REVIEW  UNDERTAKEN,  IS ATTACHED AS ANNEX A
TO THIS PROSPECTUS AND IS INCORPORATED  HEREIN BY REFERENCE.  THE SUMMARY OF THE
FAIRNESS  OPINION OF ADVEST SET FORTH IN THIS  PROSPECTUS  IS  QUALIFIED  IN ITS
ENTIRETY BY REFERENCE TO THE FULL TEXT OF SUCH OPINION.  SHAREHOLDERS  ARE URGED
TO READ SUCH OPINION IN ITS ENTIRETY.

         At the Company's  Board of Directors  meeting on July 27, 1998,  Advest
delivered  its oral  opinion that the  proposed  Rights  Offering is fair to the
Company and its shareholders from a financial point of view.

         The full text of Advest's  written  opinion,  dated July 30,  1998,  is
attached  hereto as Annex A.  Shareholders  are urged to read the opinion in its
entirety for the assumptions made,  matters  considered and limits of the review
undertaken by Advest.

         In arriving at its opinion Advest reviewed:  (1) registration statement
and other publicly available  information  concerning the Company, (2) financial
and operating information with respect to the business, operations and prospects
of the Company  furnished by the Company,  (3) trading  history of the Company's
common  stock and a  comparison  of that  trading  history  with  those of other
relevant  companies,  and (4) a comparison of the financial  terms of the Rights
Offering with the financial terms of certain other relevant recent transactions.

         In addition, Advest undertook the following analyses in determining the
structure of the Rights  Offering and  assessing the fairness to the Company and
its shareholders from a financial point of view: (1) VALUATION ANALYSIS.  Advest
assessed and  compared the  Company's  trading  valuation  based upon its recent
financial performance and earnings growth relative to its peers which consist of
eleven companies;  (2) RIGHTS OFFERING  Analysis.  Advest assessed the structure
and terms of  seventeen  rights  offerings  that have been  issued over the past
eighteen months.

         In arriving at its opinion, Advest assumed and relied upon the accuracy
and  completeness of the financial and other  information  without  assuming any
responsibility  for  independent  verification  of such  information and further
relied upon the  assurances of management of the Company that they are not aware
of any facts that would make such  information  inaccurate  or  misleading.  The
opinion is necessarily based upon market,  economic and other conditions as they
exist on, and can be evaluated as of July 30, 1998.

         Advest,  as part of its investment  banking  business is engaged in the
valuation of securities in connection with mergers and acquisitions,  negotiated
underwritings,  secondary  distributions  of listed and unlisted  securities and
private  placements,  and in valuations  for corporate and other  purposes.  The
Company  selected  Advest  to render  its  opinion  on the basis of such  firm's
expertise. Advest has also performed various investment banking services for the
Company in the past and has received customary fees for such services.

                                       50
<PAGE>

VALUATION ANALYSIS

PEER GROUP SELECTION

         Advest  selected a peer group for the Company which  consists of eleven
publicly traded  companies that are  broker/dealers,  discount  brokerage firms,
internet-based   retail  brokerage  firms  and  small  to  mid-cap  trading  and
investment  banking firms all of which are located in the U.S.  Advest  believes
that this group of companies  represents the best peer group given the Company's
broad product  offering and recent  expansion into other lines of business.  The
peer group consisted of the following companies: The Charles Schwab Corporation;
National Discount Brokers Group, Inc.;  E*Trade Group, Inc.;  Ameritrade Holding
Corporation;  Scott & Stringfellow  Financial,  Inc.; Kinnard  Investments Inc.;
First Montauk  Financial Corp.;  Atalanta Sosnoff Capital Corp.;  Kirlin Holding
Corporation; First Albany Companies Inc.; and Freedom Securities Corporation.

TRADING AND FINANCIAL PERFORMANCE COMPARISONS

         The peer  group  above was used to assess  and  compare  the  Company's
current trading valuation based upon its recent financial  performance (June 30,
1998) and earnings  growth  relative to such peer group.  Based on the Company's
closing  share  price of  $10.875  on July 22,  1998,  the  Company  trades at a
price/LTM EPS of 60.4X,  which is above the peer median of 19.4X . However,  the
Company's financial  performance as measured by return on average assets ("ROA")
and return on average equity ("ROE") of 16.2% and 31.2% is  significantly  above
its peers median ROA and ROE of 2.8% and 14.9%,  respectively.  In addition, the
Company's  earnings  per share  growth over the last three years has been 61.3%,
which is  significantly  above  its  peers'  median  growth  rate of  13.7%.  In
addition, we analyzed the trading valuation of high growth companies which are a
sub-set of the Company's peer group. For the purposes of this analysis,  we have
defined high growth  companies as companies  with earnings and sales growth over
the past three years greater than 24.7% and 26.9%, respectively. Based upon this
analysis we came up with three companies  which trade at a median  price/LTM EPS
of 22.2X and a median three year growth in EPS of 26.9%, median ROA of 14.1% and
median  ROE of  26.0%.  The  Company's  three  year EPS  growth,  ROA and ROE is
significantly above the high growth peer group median levels.  Therefore,  based
upon the  Company's  above average  financial  performance  and earnings  growth
relative to both sets of peers,  the Company's stock appears to be fairly valued
at its current trading levels.

RIGHTS OFFERING ANALYSIS

         Advest  compiled a list of seventeen  rights  offerings  that have been
issued over the past  eighteen  months.  This list was used to analyze:  (1) the
subscription  price of the right relative to the issuer's  common stock price in
assessing  the  discount to market (2) the  discount  to market  relative to the
transferability of the rights (3) an issuer's common stock price behavior on the
record  date  of the  Rights  Offering  to the  expiration  date  of the  Rights
Offering. The analysis yielded the following statistics: (1) the median discount
to market for all rights offerings was 22% (2) the discount to market for rights
which were  transferable  was 17.1% (3) the median price  decline of an issuer's
common stock price was 3.4% from the Record Date to the Expiration  Date.  Given
the recent  significant price movement in the Company's stock price, we used the
30 day average  closing stock price to calculate the discount to market price of
the subscription  right.  Based upon the Company's 30 day average stock price of
$10.44 on July 22, 1998,  this  represents a 28.2% discount to market at a $7.50
subscription  price,  which is above  the  median  discount  to  market  for the
seventeen  rights offerings of 22% and above median discount of 17.1% for rights
offerings with  transferability  of rights.  Assuming the Company's common stock
price  declines at median  levels,  this  represents a 28.6% discount to market,
which is above rights offerings with transferable rights.

                                       51
<PAGE>

         The Company selected Advest as its financial  advisor because Advest is
a nationally  recognized  investment  banking  firm engaged in the  valuation of
businesses and their  securities in connection with mergers and acquisitions and
for other purposes and has substantial experience in transactions similar to the
Rights  Offering.  Pursuant  to an  engagement  letter  dated June 17, 1998 with
Advest,  the Company  paid Advest an initial  fee for its  advisory  services of
$25,000 and became obligated to pay Advest an additional fee of $45,000 upon the
closing of the Rights Offering. In addition, the engagement letter provides that
the Company will  reimburse  Advest for its  reasonable  out-of-pocket  expenses
(including  reasonable  fees and  disbursements  of its legal  counsel) and will
indemnify Advest and certain related persons against certain liabilities arising
out of its engagement.

         Advest has in the past  provided  financial  advisory  services  to the
Company and received customary fees for rendering such services. In the ordinary
course of business,  Advest may actively  trade in securities of the Company for
its own account and for the account of its customers  and,  accordingly,  may at
any time hold a long or short position in such securities.

         The Company does not currently have and has not had within the past two
years and does not contemplate  hereafter having any material  relationship with
Advest or any of its affiliates.

CERTAIN FEDERAL INCOME TAX CONSEQUENCES TO HOLDERS

         Brown Raysman  Millstein  Felder & Steiner LLP, counsel to the Company,
has advised the Company that the following  summary reflects their opinion as to
the material  United  States  federal  income tax  considerations  applicable to
Holders upon the distribution of the Rights, and to Holders of Rights upon their
exercise and  disposition.  Holders  should be aware that certain of the federal
income tax  consequences  relevant to the Holders are unclear under existing law
or are dependent on factual  considerations  that cannot currently be determined
and counsel have not rendered an opinion with respect to such  consequences.  An
opinion of counsel  represents  the legal  judgment  of such  counsel and is not
binding on the United States Internal Revenue Service (the "Service"). There can
be no  assurance  that the Service will take a similar view as to any of the tax
consequences  described  below. No ruling has been or will be requested from the
Service on any tax matters  relating to the Rights  Offering or the ownership or
disposition  of the Common Stock.

         This  summary  is based  upon the  provisions  of the Code,  the United
States  Treasury   regulations   promulgated   thereunder  (the  "Regulations"),
administrative  rulings and judicial  decisions now in effect,  all of which are
subject   to  change   (possibly   with   retroactive   effect)   or   different
interpretations.  This  summary  does not  purport  to deal with all  aspects of
federal  income  taxation  that may be  relevant  to a  particular  Holder or to
certain types of Holders  subject to special  treatment under the federal income
tax laws (for example,  banks, dealers in securities,  life insurance companies,
tax exempt organizations and foreign taxpayers),  nor does it discuss any aspect
of state,  local or foreign  tax laws.  Foreign  persons  should see "THE RIGHTS
OFFERING -- Certain United States Tax Consequences to Non-United States Holders"
below. Furthermore, this summary is limited to persons that have held the Common
Stock as capital assets  (generally,  property held for  investment)  within the
meaning of Section  1221 of the Code.  This  discussion  is not  intended as tax
advice to the  Holders.  Holders are advised to consult  their own tax  advisors
with  respect to the  consequences  to them of the Rights  Offering to their own
particular tax situations.

         DISTRIBUTION OF THE RIGHTS. Subject to the discussions in "CONSTRUCTIVE
DISTRIBUTIONS  UNDER  SECTION 305 OF THE CODE,"  below,  Holders of Common Stock
will  not  recognize  taxable  income,  for  federal  income  tax  purposes,  in
connection with the distribution of the Rights.

         BASIS AND  HOLDING  PERIOD OF THE  RIGHTS.  Except as  provided  in the
following  sentence,  the  basis  of  the  Rights  received  by  a  Holder  as a
distribution  with respect to such Holder's Common Stock will be 

                                       52
<PAGE>

zero.  If either (i) the fair market value of the Rights on the date of issuance
is 15% or more of the fair market  value (on the date of issuance) of the Common
Stock with respect to which they are received or (ii) the Holder elects, in such
Holder's  federal income tax return for the taxable year in which the Rights are
received,  to  allocate  part of the basis of such  Common  Stock to the Rights,
then, upon exercise or transfer of the Rights, the Holder's basis in such Common
Stock will be allocated between the Common Stock and the Rights in proportion to
the fair market values of each on the date of  distribution.  The holding period
of a Holder  with  respect  to the Rights  received  as a  distribution  on such
Holder's  Common Stock will include the Holder's  holding  period for the Common
Stock  with  respect  to which the  Rights  were  distributed.  In the case of a
purchaser of Rights,  the tax basis of such Rights will be equal to the purchase
price paid therefore and the holding period for such Rights will commence on the
day following the date of the purchase.

         TRANSFER OF THE RIGHTS.  A Holder who sells the Rights  received in the
distribution  prior  to  exercise  will  recognize  gain  or loss  equal  to the
difference  between the sale  proceeds and such  Holder's  basis (if any) in the
Rights sold. Such gain or loss will be capital gain or loss if gain or loss from
a sale of Common  Stock held by such Holder  would be  characterized  as capital
gain or loss at the time of such  sale,  and will be long term  capital  gain or
loss if the  holding  period  for the Rights  disposed  of is more than one year
(with a more  favorable  long term capital gain rate  applicable  if the holding
period is more than eighteen months) and short term capital gain or loss if such
holding period is one year or less.

         LAPSE OF THE  RIGHTS.  Holders  who  received  the Rights in respect of
Common  Stock  who  allow  the  Rights  distributed  to them to  lapse  will not
recognize any gain or loss,  and no adjustment  will be made to the basis of the
Common Stock owned by such Holders.

         EXERCISE  OF THE  RIGHTS;  BASIS AND  HOLDING  PERIOD OF COMMON  STOCK.
Holders of Rights  will not  recognize  gain or loss upon the  exercise  of such
Rights.  The basis of the Common Stock acquired  through  exercise of the Rights
will be equal to the sum of the  Subscription  Price  therefor  and the Holder's
basis in such Rights (if any).  The holding period for the Common Stock acquired
through exercise of the Rights will begin on the date the Rights are exercised.

         CONSTRUCTIVE  DISTRIBUTIONS  UNDER SECTION 305 OF THE CODE. Section 305
of the Code  provides,  as a  general  rule,  that a  distribution  of rights to
acquire stock of a corporation made by such corporation to its shareholders with
respect  to its stock is not a  taxable  event.  However,  there are a number of
exceptions to this general rule, and a distribution  of rights that falls within
any one of such  exceptions is treated as "a  distribution  of property to which
section 301 applies" (i.e., a distribution that may be taxable as a dividend).

         Under one of the relevant exceptions,  a distribution of stock or stock
rights  will be treated as a  distribution  of  property  to which  section  301
applies if it constitutes a "disproportionate  distribution" with respect to any
class or classes of stock or convertible debt of the corporation. A distribution
of stock or stock rights constitutes a "disproportionate  distribution" if it is
a  part  of a  distribution  or a  series  of  distributions  (including  deemed
distributions)  that has the effect of (i) the  receipt of  property  (including
cash) by some shareholders and (ii) an increase in the  proportionate  interests
of other  shareholders in the assets or earnings and profits of the distributing
corporation.  For this purpose,  cash  dividends  paid with respect to stock and
debt service  payments made with respect to  convertible  securities  (which are
treated for this purpose as  outstanding  stock) may  constitute  the  requisite
"receipt  of  property"  by  some  shareholders  irrespective  of  whether  such
dividends or payments are related to the  distribution of stock or stock rights.
Further,  a  distribution  of stock or stock  rights that does not  maintain the
proportionate   interests  of  the  various  classes  of  stock  and  securities
(including any conversion rights relating thereto)

                                       53
<PAGE>

of the  distributing  company  may  constitute  the  requisite  increase  in the
proportionate   interests   in  the  assets  or  earnings  and  profits  of  the
shareholders receiving the distribution of stock or stock rights.

         Under a second  relevant  exception,  a distribution  of stock or stock
rights by a corporation  with respect to its preferred  stock  generally will be
treated as a  distribution  of property to which section 301 applies  unless the
distribution  is made with respect to convertible  preferred  stock to take into
account a stock dividend,  stock split or any similar event  (including the sale
of stock at less than fair  market  value  pursuant to a rights  offering)  that
would otherwise result in the dilution of the conversion right.

         If the Rights  Offering were to result in a distribution of property to
which  section 301 applies  under one of the  above-described  exceptions,  such
distribution (measured by the fair market value of the Rights distributed) would
be  treated,  first,  as a dividend  to the extent of the  Company's  current or
accumulated  earnings and profits,  then as a tax-free  return of capital to the
extent of the  recipient's  basis in the  stock to which  such  distribution  is
attributable, and finally as an amount received in exchange for such stock.

         The Company has both current and accumulated earnings and profits as of
the close of its taxable year ended  December 31, 1997 and for the first quarter
of 1998. The amount of earnings and profits,  if any, that the Company will earn
during 1998 will  depend on its future  actions and  financial  performance  and
cannot  currently  be  determined.  However,  based upon the  Company's  current
projections,   it  is  anticipated  that  the  Company  will  have  current  and
accumulated  earnings and profits for its 1998 tax year  sufficient to cover the
estimated  fair market value of the Rights  Offering.  In such case,  the Rights
Offering  may result in dividend  income to the  Holders of Common  Stock if the
Rights  Offering  ultimately is determined to have resulted in a distribution of
property to which section 301 applies.

         If the Company were to either generate current earnings and profits for
1998 or maintain  accumulated  earnings and profits and the Rights Offering were
treated as a distribution  of property to which section 301 applies under one of
the above-described  exceptions,  a Holder might ultimately be treated as having
received  a  dividend  pursuant  to  Section  305 of the Code as a result of the
Rights  Offering equal to the lesser of the value of the  distribution  and such
Holder's  share of the current  and/or  accumulated  earnings and profits of the
Company.  Subject to certain  holding  period and  taxable  income  requirements
imposed  by the Code,  an actual or  constructive  distribution  to a  corporate
Holder  resulting  from the Rights  Offering  that is treated as a dividend  may
qualify for the dividends received deduction  available under section 243 of the
Code. Corporate Holders claiming such a dividends received deduction are advised
to consult with their tax advisors as to the potential limitations applicable to
the dividend received deduction and the potential  applicability of section 1059
to such deduction.

         Whether or not the  Company  has current or  accumulated  earnings  and
profits,  in the event that the Rights  Offering is treated as a distribution to
which section 301 applies,  Holders would receive a basis in the Rights received
or other property deemed distributed equal to the amount of such distribution.

         EACH HOLDER IS URGED TO CONSULT WITH SUCH HOLDER'S OWN TAX ADVISOR WITH
RESPECT TO THE TAX  CONSEQUENCES  OF THE RIGHTS  OFFERING TO SUCH  HOLDER'S  OWN
PARTICULAR  TAX  SITUATION,  INCLUDING THE  APPLICATION  AND EFFECT OF STATE AND
LOCAL INCOME AND OTHER TAX LAWS.

FEDERAL  INCOME TAX CONSEQUENCES OF RIGHTS OFFERING TO COMPANY

         The Company will not recognize gain or loss on either the  distribution
or the exercise or lapse of the Rights.

                                       54
<PAGE>

CERTAIN UNITED STATES TAX CONSEQUENCES TO NON-UNITED STATES HOLDERS

         The following  summary describes the material United States federal tax
consequences of the  distribution,  exercise and disposition of the Rights,  and
the ownership and disposition of Common Stock acquired upon exercise thereof, by
a person (a  "non-U.S.  Holder")  who,  for  United  States  federal  income tax
purposes,  is a nonresident alien  individual,  a foreign  corporation,  foreign
partnership,  or foreign estate or trust, as such terms are defined in the Code.
This  summary  does not  discuss  all  aspects of federal  taxation  that may be
relevant to a particular  non-U.S.  Holder,  nor does it consider specific facts
and  circumstances  that may be relevant to a particular  non-U.S.  Holder's tax
position.

         ISSUANCE OR EXERCISE OF THE RIGHTS. Subject to the possible application
of  Section  305 of the Code  (see "THE  RIGHTS  OFFERING--Certain  federal  Tax
Consequences to Holders -- CONSTRUCTIVE  DISTRIBUTIONS  UNDER SECTION 305 OF THE
CODE,"  above),  which  could  cause  the  Rights  Offering  to  result  in  the
constructive  receipt of  dividends  (which  would be taxable  as  described  in
"DIVIDENDS ON COMMON STOCK," below) or of an amount received in exchange for the
Common Stock (which would be taxable as described in  "DISPOSITION  OF RIGHTS OR
COMMON  STOCK,"  below),  non-U.S.  Holders of Common  Stock will not  recognize
taxable income,  for United States federal income tax purposes,  and will not be
subject to withholding  of United States federal income tax, in connection  with
the receipt or exercise of the Rights.

         DISPOSITION OF RIGHTS OR COMMON STOCK. A non-U.S. Holder generally will
not be  subject to United  States  federal  income tax with  respect to any gain
recognized on the  disposition of the Rights or Common Stock unless (i) the gain
is effectively connected with a trade or business of the non-U.S.  Holder in the
United States, (ii) in the case of a non-U.S.  Holder who is a nonresident alien
individual  and holds either the Rights or such Common Stock as a capital asset,
such non-U.S.  Holder meets the "substantial presence test" set forth in section
7701(b)(3) of the Code (generally,  present in the United States for 183 or more
days in the taxable year of sale), (iii) the non-U.S. Holder has owned, directly
or by  attribution,  more than 5% of the  Common  Stock at any time  during  the
shorter of (A) the period during which the Holder owned the Common Stock and (B)
the five-year period ending on the date of disposition of such interest,  at the
time of  disposition,  and the Rights or such Common Stock,  as the case may be,
are/is a United  States  real  property  interest  within the meaning of Section
897(c)(1)  of the Code or (iv) a non-U.S.  Holder is subject to tax  pursuant to
certain provisions of the Code applicable to expatriates.

         DIVIDENDS  ON COMMON  STOCK.  Dividends  paid to a  non-U.S.  Holder of
Common Stock will be subject to  withholding of United States federal income tax
at a 30% rate or such lower rate as may be specified by an applicable income tax
treaty, unless (i) the dividends are effectively connected with the conduct of a
trade or business of the non-U.S.  Holder  within the United States or (ii) such
non-U.S.  Holder  meets the  "substantial  presence  test" set forth in  section
7701(b)(3)  of the Code.  In order to claim the  benefit  of an  applicable  tax
treaty rate, a non-U.S. Holder may have to file with the Company or its dividend
paying  agent an  exemption  or reduced  treaty  rate  certificate  or letter in
accordance with the terms of such treaty and the Code.

         Dividends received by a non-U.S.  Holder that are effectively connected
with the conduct of a trade or business of a non-U.S.  Holder  within the United
States are exempt from the  withholding tax described  above. A non-U.S.  Holder
may claim this exemption by filing Form 4224 (Exemption from  Withholding of Tax
on Income  Effectively  Connected  with the  Conduct of Trade or Business in the
United States) with the Company or its dividend paying agent. Dividends that are
effectively  connected with the conduct of a trade or business within the United
States  (after  reduction  by certain  deductions)  are  generally  taxed at the
regular  United  States  federal  income  tax rate and,  in the case of  foreign
corporations, may also be subject

                                       55
<PAGE>

to an additional  U.S.  branch  profits tax of 30% (or lower  applicable  treaty
rate) pursuant to section 884 of the Code.

         FEDERAL  ESTATE  TAXES.  Common  Stock held by an  individual  non-U.S.
Holder at the time of death will be included in such  Holder's  gross estate for
United  States  federal  estate tax purposes,  unless an  applicable  estate tax
treaty provides otherwise.

         EACH NON-U.S.  HOLDER IS URGED TO CONSULT WITH SUCH  NON-U.S.  HOLDER'S
OWN TAX ADVISOR WITH RESPECT TO THE TAX  CONSEQUENCES  OF THE RIGHTS OFFERING TO
SUCH NON-U.S.  HOLDER'S OWN PARTICULAR TAX SITUATION,  INCLUDING THE APPLICATION
AND EFFECT OF STATE, LOCAL AND FOREIGN INCOME AND OTHER TAX LAWS.

         U.S. INFORMATION REPORTING REQUIREMENTS AND BACKUP WITHHOLDING.

         Under the Regulations, United States information reporting requirements
and backup  withholding  tax may apply to dividends paid on Common Stock to U.S.
Holders and non-U.S.  Holders.  U.S. Holders are required to file annual returns
reporting any dividends  received  during the reporting  year and such dividends
may be subject to backup  withholding when paid unless the U.S. Holder certifies
its social security number and that backup withholding is not required.

         The Service has imposed new  information  reporting  and  certification
requirements  and  possible  backup  withholding  on  payments of  dividends  to
non-U.S.  Holders. Non-U.S. Holders should consult with their tax advisers as to
compliance with the new rules so as to avoid possible information  reporting and
backup withholding on dividend payments.  U.S. Holders and non-U.S.  Holders may
be  eligible  to  obtain a refund  of any  amounts  withheld  under  the  backup
withholding rules by filing the appropriate claim for refund with the Service.

DESCRIPTION OF COMMON STOCK

         For a description  of the Common  Stock,  see  "DESCRIPTION  OF CAPITAL
STOCK."

SUBSCRIPTION AGENT

         The Company has appointed  American  Stock  Transfer & Trust Company as
Subscription  Agent for the Rights Offering.  The Subscription  Agent's address,
which is the address to which the  Subscription  Certificates and payment of the
Subscription  Price  should be  delivered,  as well as the  address to which the
Notice of Guaranteed Delivery must be delivered, is:

                                       56
<PAGE>
<TABLE>
<CAPTION>
<S>            <C>                               <C>                                <C>              <C>
                                       AMERICAN STOCK TRANSFER & TRUST COMPANY

                 BY MAIL:                         BY FACSIMILE TRANSMISSION:                        BY HAND:
  American Stock Transfer & Trust Company               (718) 234-5001               American Stock Transfer & Trust Company
        40 Wall Street, 46th Floor                                                         40 Wall Street, 46th Floor
         New York, New York 10005                                                           New York, New York 10005

                                       TO CONFIRM RECEIPT AND FOR GENERAL INFORMATION:
                                                        (800) 937-5449
</TABLE>

The Company will pay the fees and expenses of the  Subscription  Agent,  and has
also agreed to indemnify the Subscription  Agent from any liability which it may
incur in connection with the Rights  Offering.  The Company has been informed by
the  Subscription  Agent that it is a bank within the meaning of Section 3(a)(6)
of the Exchange Act.

INFORMATION AGENT

         The Company has appointed  D.F. King & Co., Inc. as  Information  Agent
for the Rights Offering. Any questions or requests for additional copies of this
Prospectus,  the  Instructions  or the  Rights  Offering  Notice  of  Guaranteed
Delivery may be directed to the Information  Agent at the telephone  numbers and
address below.

                              D.F. KING & CO., INC.

                                 77 Water Street
                                   20th Floor
                               New York, NY 10005
                 Banks and Brokers Call Collect: (212) 269-5550
                      Others Call Toll Free: 1-800-859-8508

The Company will pay the fees and expenses of the Information Agent and has also
agreed to indemnify the Information Agent from certain  liabilities which it may
incur in connection with the Rights Offering.

                                       57
<PAGE>

                          DESCRIPTION OF CAPITAL STOCK

         The  following  general  summary of the  material  terms of the capital
stock of the  Company  does not  purport to be  complete  and is subject to, and
qualified  in its  entirety  by  reference  to, the  pertinent  portions  of the
Company's Certificate of Incorporation.

GENERAL

         The  authorized  capital  stock of the Company  consists of  49,000,000
shares of common stock, par value $.01 per share (the "Common Stock"). There are
currently  approximately  21,007,000 shares of the Common Stock outstanding.  Of
this number, 20,212,000 shares of Common Stock, or 96%, were owned or controlled
by Muriel F. Siebert.

COMMON STOCK

         GENERAL.  There are no redemption or sinking fund provisions applicable
to the shares of Common Stock and such shares are not entitled to any preemptive
rights.

         VOTING.  Each  holder of Common  Stock is entitled to one vote for each
share registered in the holder's name on the books of the Company. Since none of
the shares of Common Stock have  cumulative  voting rights,  the holders of more
than 50% of the shares  can elect all the  directors  of the  Company if they so
chose and, in that event,  the holders of the remaining  shares will not be able
to elect any directors.

         DIVIDENDS.  The holders of Common  Stock are  entitled to receive  such
dividends as may be declared  from time to time by the Board of Directors of the
Company from the assets of the Company which are legally available therefor.

         LIQUIDATION.  Upon the  liquidation,  dissolution  or winding-up of the
Company,  holders of Common Stock are entitled to receive,  pro rate,  after the
prior rights of creditors have been satisfied,  all the remaining  assets of the
Company available for distribution.

         TRANSFER AGENT AND  REGISTRAR.  American Stock Transfer & Trust Company
is the transfer agent and registrar for the Common Stock.

                                       58
<PAGE>

                              PLAN OF DISTRIBUTION

         The Company is  distributing  transferable  Rights,  at no cost, to the
Holders of the Common Stock  outstanding  as of the Record Date. See "THE RIGHTS
OFFERING -- The Rights." Each Right will entitle the holder  thereof to receive,
upon payment of the Subscription  Price,  one (1) share of Common Stock.  Record
Date shareholders who fully exercise all Rights distributed to them will also be
entitled to subscribe at the Subscription  Price for shares of Common Stock that
are not  otherwise  purchased  pursuant to the  exercise  of Rights,  subject to
proration by the Company under  certain  circumstances.  The Company's  majority
shareholder,  Muriel F. Siebert,  has indicated to the Company that to encourage
increased public ownership of stock, and consistent with her waiving her receipt
of past  dividends,  she intends to waive the receipt of the Rights to which she
would   otherwise  be  entitled.   See  "THE  RIGHTS  OFFERING  --  Subscription
Privileges."

         The Company  anticipates  receiving  approximately  $8,015,000 proceeds
from the Rights Offering,  after payment of  approximately  $235,000 of fees and
expenses incurred in connection with the Rights Offering. See "USE OF PROCEEDS."

TRADING

          The  outstanding  shares of  Common  Stock  are  traded in the  Nasdaq
SmallCap  Market.  The Company has applied for listing the shares offered hereby
in the Nasdaq SmallCap Market.

DESCRIPTION OF COMMON STOCK

         For a description  of the Common  Stock,  see  "Description  of Capital
Stock."


                                  LEGAL MATTERS

          The legality of the securities offered hereby is being passed upon for
the Company by Brown  Raysman  Millstein  Felder & Steiner,  LLP, New York,  New
York.

                                     EXPERTS

          The  consolidated   statements  of  financial   condition  of  Siebert
Financial Corp. and its  subsidiary,  Muriel Siebert & Co., Inc., as of December
31, 1997 and December  31,  1996,  and the related  consolidated  statements  of
income,  changes in shareholders' equity and cash flows for each of the years in
the three-year  period ended December 31, 1997 included in this  Prospectus have
been  audited by Richard A.  Eisner & Company,  LLP,  independent  auditors,  as
indicated  in their  report with respect  thereto,  and are  included  herein in
reliance  upon such  report  given  upon  authority  of said firm as  experts in
accounting and auditing.

                                       59
<PAGE>
<TABLE>
<CAPTION>

                             SIEBERT FINANCIAL CORP. AND SUBSIDIARY

                           INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

                                                                                          Page
                                                                                          ----

<S> <C>                                                                                   <C>
    Report of Independent Auditors.........................................................F-2

    Consolidated Statements of Financial Condition at
      June 30, 1998 (unaudited) and December 31, 1997 and 1996 ............................F-3

    Consolidated Statements of Income for the six months
      ended June 30, 1998 and 1997 (unaudited).............................................F-4

    Consolidated Statements of Income for each of the years in
      the three-year period ended December 31, 1997........................................F-5

    Consolidated  Statements of Changes in Shareholders'  Equity for each of the
      years in the three-year period ended December 31,
      1997 and the six months ended June 30, 1998 (unaudited)..............................F-6

    Consolidated Statements of Cash Flows for the six months
      ended June 30, 1998 and 1997 (unaudited).............................................F-7

    Consolidated Statements of Cash Flows for each of the years
      in the three-year period ended December 31, 1997.....................................F-8

    Notes to Consolidated Financial Statements.............................................F-9
</TABLE>

                                              F-1

<PAGE>

REPORT OF INDEPENDENT AUDITORS

Board of Directors
Siebert Financial Corp.
New York, New York


We have audited the accompanying  consolidated statements of financial condition
of Siebert  Financial  Corp. and its wholly owned  subsidiary as of December 31,
1997 and December 31, 1996, and the related  consolidated  statements of income,
changes  in  shareholders'  equity  and cash  flows for each of the years in the
three-year  period ended December 31, 1997.  These financial  statements are the
responsibility of the Company's management.  Our responsibility is to express an
opinion on these financial statements based on our audits.

We  conducted  our  audits  in  accordance  with  generally   accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion,  the financial  statements  referred to above present fairly, in
all material respects,  the consolidated financial position of Siebert Financial
Corp.  and its wholly owned  subsidiary as of December 31, 1997 and December 31,
1996, and the consolidated  results of their operations and their cash flows for
each  of the  years  in the  three-year  period  ended  December  31,  1997,  in
conformity with generally accepted accounting principles.


Richard A. Eisner & Company, LLP

New York, New York
February 13, 1998

(April 7, 1998, with respect to the fourth and fifth paragraphs of Note F)

                                       F-2
<PAGE>

SIEBERT FINANCIAL CORP. AND SUBSIDIARY

CONSOLIDATED STATEMENTS OF FINANCIAL CONDITION
<TABLE>
<CAPTION>

                                                                    JUNE 30,            DECEMBER 31,
                                                                       1998      -------------------------
                                                                   (UNAUDITED)       1997         1996
                                                                   -----------   -----------   -----------
<S>                                                                <C>           <C>           <C>        
ASSETS

Cash and cash equivalents                                         $ 3,223,375   $ 4,394,142   $   231,029
Cash equivalents - restricted                                       1,300,000     1,300,000            --
Receivable from broker-dealers                                        890,047     2,134,839     1,141,439
Securities owned, at market value                                  11,049,141     6,564,668    10,116,248
Secured demand note receivable from affiliate                       2,000,000     2,000,000     2,000,000
Furniture, equipment and leasehold improvements, net                  563,538       475,553       450,254
Investment in and receivable from affiliate                         3,392,000       392,000            --
Prepaid expenses and other assets                                     607,548       620,387       433,738
                                                                  -----------   -----------   -----------

                                                                  $23,025,649   $17,881,589   $14,372,708
                                                                  ===========   ===========   ===========

LIABILITIES AND SHAREHOLDERS' EQUITY

Liabilities:
Securities sold, not yet purchased, at market value               $ 2,091,406   $ 2,037,547   $ 1,447,143
Payable to clearing broker                                          2,567,764            --            --
Accounts payable and accrued liabilities                            3,515,722     3,171,485     2,824,000
                                                                  -----------   -----------   -----------

                                                                    8,174,892     5,209,032     4,271,143
                                                                  -----------   -----------   -----------

Commitments and contingent liabilities

Subordinated borrowings payable to affiliate                        3,000,000     3,000,000     3,000,000
                                                                  -----------   -----------   -----------

Shareholders' equity:

Common stock, $.01 par value; 49,000,000 shares
    authorized, 20,996,440 shares outstanding at June 30, 1998,
    20,950,440 shares outstanding at December 31, 1997, and
   20,943,588 shares outstanding at December 31, 1996                 209,964       209,504       209,436
Additional paid-in capital                                          6,643,264     6,584,963     6,613,972
Retained earnings                                                   4,997,529     2,878,090       278,157
                                                                  -----------   -----------   -----------

                                                                   11,850,757     9,672,557     7,101,565
                                                                  -----------   -----------   -----------

                                                                  $23,025,649   $17,881,589   $14,372,708
                                                                  ===========   ===========   ===========
</TABLE>

                              See notes to consolidated financial statements.

                                                    F-3
<PAGE>
<TABLE>
<CAPTION>

SIEBERT FINANCIAL CORP. AND SUBSIDIARY

CONSOLIDATED STATEMENTS OF INCOME
(UNAUDITED)
                                                                SIX MONTHS ENDED
                                                                    JUNE 30,
                                                           -------------------------
                                                               1998          1997
                                                           -----------   -----------
<S>                                                        <C>           <C>        
Revenues:
   Commissions and fees                                    $ 9,301,346   $ 9,095,253
   Investment banking                                        2,965,726     1,348,860
   Trading profits                                             767,441     1,183,220
   Interest and dividends                                      317,892       283,837
                                                           -----------   -----------

                                                            13,352,405    11,911,170
                                                           -----------   -----------

Expenses:
   Employee compensation and benefits                        4,652,625     3,806,536
   Clearing fees, including floor brokerage                  1,360,789     2,172,279
   Advertising and promotion                                   759,144     1,539,180
   Communications                                              823,866       840,614
   Occupancy                                                   354,333       326,098
   Interest                                                    192,664       206,840
   Other general and administrative                          1,563,300     1,502,575
                                                           -----------   -----------

                                                             9,706,721    10,394,122
                                                           -----------   -----------

Income before provision for income taxes                     3,645,684     1,517,048

Provision for income taxes                                   1,477,000       673,000
                                                           -----------   -----------

Net income                                                 $ 2,168,684   $   844,048
                                                           ===========   ===========

Net income per share of common stock - basic and diluted   $      0.10   $      0.04

Weighted average shares outstanding - basic                 20,992,265    20,948,156

Weighted average shares outstanding - diluted               21,668,630    20,948,156
</TABLE>

                    See notes to consolidated financial statements

                                         F-4
<PAGE>
<TABLE>
<CAPTION>

SIEBERT FINANCIAL CORP. AND SUBSIDIARY

CONSOLIDATED STATEMENTS OF INCOME

                                                                                     YEAR ENDED DECEMBER 31,
                                                                    --------------------------------------------------------
                                                                           1997                1996               1995
                                                                    ----------------     ----------------   ----------------
<S>                                                                 <C>                  <C>                <C>             
Revenues:
   Commissions and fees                                             $     18,879,674     $     20,105,127   $     15,645,334
   Investment banking                                                      4,487,594            2,532,795          1,396,967
   Trading profits                                                         1,795,104              868,823          2,608,078
   Interest and dividends                                                    704,911              656,434          1,389,612
                                                                    ----------------     ----------------   ----------------

                                                                          25,867,283           24,163,179         21,039,991
                                                                    ----------------     ----------------   ----------------
Expenses:
   Employee compensation and benefits                                      8,208,006            9,753,847          8,586,116
   Clearing fees, including floor brokerage                                4,675,368            4,585,398          4,249,050
   Advertising and promotion                                               2,751,755            3,265,692          2,485,426
   Communications                                                          1,446,817            1,359,325          1,119,189
   Occupancy                                                                 648,763              403,534            326,089
   Interest                                                                  418,405              290,465            568,326
   Other general and administrative                                        3,043,068            2,339,483          2,461,122
                                                                    ----------------     ----------------   ----------------

                                                                          21,192,182           21,997,744         19,795,318
                                                                    ----------------     ----------------   ----------------

Income before provision for income taxes                                   4,675,101            2,165,435          1,244,673

Provision for income taxes - current                                       2,057,000              201,000                  -
                                                                    ----------------     ----------------   ----------------

NET INCOME - HISTORICAL                                             $      2,618,101            1,964,435          1,244,673
                                                                    ================

Pro forma provision for income taxes                                                              752,000            548,000
                                                                                         ----------------   ----------------

NET INCOME - PRO FORMA                                                                          1,212,435   $        696,673
                                                                                                            ================

SUPPLEMENTARY PRO FORMA ADJUSTMENT:
   Effect of officer's salary reduction as though
      1997 salary had been in effect in 1996                                                    2,975,000
   Related income taxes                                                                        (1,309,000)
                                                                                         ----------------

SUPPLEMENTARY PRO FORMA NET INCOME                                                       $      2,878,435
                                                                                         ================

Net income per share of common stock - basic and diluted:
   Historical                                                              $.12
   Pro forma                                                                                      $.06               $.03
   Supplementary pro forma                                                                        $.14

WEIGHTED AVERAGE SHARES DEEMED OUTSTANDING                                20,949,484           20,943,588         20,943,588


                                       See notes to consolidated financial statements.
</TABLE>

                                                             F-5
<PAGE>

SIEBERT FINANCIAL CORP. AND SUBSIDIARY

CONSOLIDATED STATEMENTS OF CHANGES IN SHAREHOLDERS' EQUITY
<TABLE>
<CAPTION>

                                                      COMMON STOCK
                                                 ---------------------
                                                   NUMBER                ADDITIONAL
                                                     OF       $.01 PAR    PAID-IN        RETAINED
                                                   SHARES      VALUE      CAPITAL        EARNINGS         TOTAL
                                                 ----------   --------   -----------    -----------    ------------
<S>               <C>                            <C>          <C>        <C>            <C>            <C>         
BALANCE - JANUARY 1, 1995                        20,420,000   $204,200   $        --    $ 3,688,257    $  3,892,457

Net income                                               --         --            --      1,244,673       1,244,673
                                                 ----------   --------   -----------    -----------    ------------

BALANCE - DECEMBER 31, 1995                      20,420,000    204,200            --      4,932,930       5,137,130

Net income as subchapter - S corporation
   January 1, 1996 - November 8, 1996                    --         --            --      1,686,278       1,686,278

Transfer upon change in tax status                       --         --     6,619,208     (6,619,208)             --

Issuance of shares in connection with
   reorganization                                   523,588      5,236        (5,236)            --              --

Net income as C corporation
   November 9, 1996 - December 31, 1996                  --         --            --        278,157         278,157
                                                 ----------   --------   -----------    -----------    ------------

BALANCE - DECEMBER 31, 1996                      20,943,588    209,436     6,613,972        278,157       7,101,565

Net income                                               --         --            --      2,618,101       2,618,101

Issuance of shares in connection with
   offering, net of expenses                          6,852         68       (29,009)            --         (28,941)

Dividend on common stock                                 --         --            --        (18,168)        (18,168)
                                                 ----------   --------   -----------    -----------    ------------

BALANCE - DECEMBER 31, 1997                      20,950,440    209,504     6,584,963      2,878,090       9,672,557

Net income                                               --         --            --      2,168,684       2,168,684

Issuance of shares in connection with
   Restricted Stock Award Plan, net of
   5,600 shares forfeited                            39,600        396          (396)            --              --

Noncash compensation in connection
   with Restricted Stock Award Plan                      --         --        43,961             --          43,961

Issuance of shares in connection with exercise
   of employee stock options                          6,400         64        14,736             --          14,800

Dividends on common stock                                --         --            --        (49,245)        (49,245)
                                                 ----------   --------   -----------    -----------    ------------

BALANCE - JUNE 30, 1998 (UNAUDITED)              20,996,440   $209,964   $ 6,643,264    $ 4,997,529    $ 11,850,757
                                                 ==========   ========   ===========    ===========    ============

                                   See notes to consolidated financial statements.
</TABLE>

                                                        F-6
<PAGE>
<TABLE>
<CAPTION>
SIEBERT FINANCIAL CORP. AND SUBSIDIARY

CONSOLIDATED STATEMENTS OF CASH FLOWS
(UNAUDITED)
                                                                                  SIX MONTHS ENDED
                                                                                      JUNE 30,
                                                                            --------------------------
                                                                                1998           1997
                                                                            -----------    -----------
<S>                                                                         <C>            <C>        
CASH FLOWS FROM OPERATING ACTIVITIES:
   Net income                                                               $ 2,168,684    $   844,048
   Adjustments to reconcile net income to net cash provided
      by operating activities:
        Depreciation and amortization                                            79,711         71,772
        Noncash compensation                                                     43,961             --
        Changes in operating assets and liabilities:
           Net (increase) in securities owned, at market value               (4,484,473)      (276,920)
           Net change in receivable from broker-dealers                       3,812,556      1,900,180
           Decrease (increase) in prepaid expenses and other assets              12,839       (446,170)
           Net Increase (decrease) in securities sold, not yet purchased,
              at market value                                                    53,859       (194,081)
           Increase in accounts payable and accrued
              liabilities                                                       344,237        265,010
                                                                            -----------    -----------

              Net cash provided by operating activities                       2,031,374      2,163,839
                                                                            -----------    -----------

CASH FLOWS FROM INVESTING ACTIVITIES:
   Loan to or investment in affiliate                                        (3,000,000)      (392,000)
   Purchase of furniture, equipment and leasehold improvements                 (167,696)       (37,430)
                                                                            -----------    -----------

              Net cash (used in) investing activities                        (3,167,696)      (429,430)
                                                                            -----------    -----------

CASH FLOWS FROM FINANCING ACTIVITIES:
   Proceeds from exercise of stock options                                       14,800             --
   Dividends on common stock                                                    (49,245)            --
   Issuance of shares, net of expenses                                               --        (28,941)
                                                                            -----------    -----------

              Net cash (used in) financing activities                           (34,445)       (28,941)
                                                                            -----------    -----------

              Net (decrease) increase in cash and cash equivalents           (1,170,767)     1,705,468

Cash and cash equivalents - beginning of period                               4,394,142        231,029
                                                                            -----------    -----------

Cash and cash equivalents - end of period                                   $ 3,223,375    $ 1,936,497
                                                                            ===========    ===========

SUPPLEMENTAL CASH FLOW DISCLOSURES:
   Cash paid for:
      Interest                                                              $   192,664    $   206,840
      Income taxes                                                            1,497,711        244,300

                            See notes to consolidated financial statements.
</TABLE>

                                                  F-7
<PAGE>
<TABLE>
<CAPTION>

SIEBERT FINANCIAL CORP. AND SUBSIDIARY

CONSOLIDATED STATEMENTS OF CASH FLOWS

                                                                                         YEAR ENDED DECEMBER 31,
                                                                            -----------------------------------------
                                                                                1997          1996            1995
                                                                            -----------    -----------    -----------
<S>                                                                         <C>            <C>            <C>        
CASH FLOWS FROM OPERATING ACTIVITIES:
   Net income                                                               $ 2,618,101    $ 1,964,435    $ 1,244,673
   Adjustments to reconcile net income to net cash provided by
    (used in) operating activities:
        Depreciation and amortization                                           157,010        108,460         67,360
        Changes in operating assets and liabilities:
           Net decrease (increase) in securities owned, at market value       3,551,580      3,630,683     (8,006,577)
           Net change in receivable from clearing broker                       (993,400)    (6,377,785)     8,151,165
           (Increase) in prepaid expenses and other assets                     (186,649)      (292,409)        (2,097)
           Net increase (decrease) in securities sold, not yet purchased,
                at market value                                                 590,404        868,653       (994,994)
           Increase (decrease) in accounts payable and accrued
             liabilities                                                        347,485       (515,229)     1,432,940
                                                                            -----------    -----------    -----------

              Net cash provided by (used in) operating activities             6,084,531       (613,192)     1,892,470
                                                                            -----------    -----------    -----------

CASH FLOWS FROM INVESTING ACTIVITIES:
   Investment in cash equivalents-restricted                                 (1,300,000)            --             --
   Purchase of furniture, equipment and leasehold improvements                 (182,309)      (319,850)       (95,771)
   Investment in affiliate                                                     (392,000)            --             --
                                                                            -----------    -----------    -----------

              Net cash (used in) investing activities                        (1,874,309)      (319,850)       (95,771)
                                                                            -----------    -----------    -----------

CASH FLOWS FROM FINANCING ACTIVITIES:
   Subordinated borrowings from affiliate                                            --      1,000,000             --
   Repayment of subordinated borrowings from affiliate                               --             --     (2,000,000)
   Issuance of shares, net of expenses                                          (28,941)            --             --
   Dividend on common stock
                                                                                (18,168)            --             --
                                                                            -----------    -----------    -----------

              Net cash (used in) provided by financing activities               (47,109)     1,000,000     (2,000,000)
                                                                            -----------    -----------    -----------

              Net increase (decrease) in cash and cash equivalents            4,163,113         66,958       (203,301)

Cash and cash equivalents - beginning of year                                   231,029        164,071        367,372
                                                                            -----------    -----------    -----------

Cash and cash equivalents - end of year                                     $ 4,394,142    $   231,029    $   164,071
                                                                            ===========    ===========    ===========

SUPPLEMENTAL CASH FLOW DISCLOSURES:
   Cash paid for:
      Interest                                                              $   405,000    $   290,465    $   568,326
      Income taxes                                                            1,796,000        234,850        126,342
</TABLE>

SUPPLEMENTAL INFORMATION ON NONCASH FINANCING ACTIVITIES:
   During 1995, an affiliate issued a secured demand note to the Company and the
      Company issued a subordinated note to a shareholder, both in the amount of
      $2,000,000.

                 See notes to consolidated financial statements.

                                       F-8
<PAGE>

SIEBERT FINANCIAL CORP. AND SUBSIDIARY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
SIX MONTHS ENDED JUNE 30, 1998 AND 1997 AND YEARS ENDED DECEMBER 31, 1997,  1996
AND 1995  (INFORMATION  WITH RESPECT TO JUNE 30, 1998 AND THE SIX MONTH  PERIODS
ENDED JUNE 30, 1998 AND 1997 IS UNAUDITED)

NOTE A - ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

[1]    ORGANIZATION AND BASIS OF PRESENTATION:

       Siebert   Financial  Corp.   ("Financial"),   through  its  wholly  owned
       subsidiary,  Muriel  Siebert  & Co.,  Inc.  ("Siebert"),  engages  in the
       business  of  providing   discount   brokerage  services  for  customers,
       investment  banking  services  for  institutional   clients  and  trading
       securities for its own account.

       In accordance with a Plan and Agreement of Merger (the "Agreement") which
       closed on November 8, 1996 (the  "Merger"),  J.  Michaels,  Inc.  ("JMI")
       issued 20,420,000 shares to Muriel Siebert in exchange for all the issued
       and outstanding  shares of Muriel Siebert  Capital  Markets Group,  Inc.,
       sole  shareholder of Siebert.  The Agreement  provided that JMI liquidate
       all its assets other than shares of Siebert,  and distribute the proceeds
       to the  pre-merger  shareholders  of JMI who,  by virtue  of the  Merger,
       collectively  retained a 2 1/2% interest in the  surviving  company which
       has been renamed  Siebert  Financial  Corp. The Merger has been accounted
       for as a  reorganization  of Siebert  whereby  Financial  issued  523,588
       shares  of its  common  stock  to the  pre-merger  shareholders  of  JMI.
       Accordingly,   the  financial  statements  for  1996  and  1995  are  the
       historical basis financial statements of Siebert.

       The financial  statements  reflect the results of  operations,  financial
       condition  and cash flows of Siebert  and,  from the date of the  Merger,
       Financial.  All significant  intercompany  accounts have been eliminated.
       Financial  and  Siebert  collectively  are  referred  to  herein  as  the
       "Company."

       The consolidated  financial  statements for the six months ended June 30,
       1998 and 1997 are unaudited;  however, in the opinion of management,  all
       adjustments   considered   necessary  to  reflect  fairly  the  Company's
       financial  position  and  results  of  operations,  consisting  of normal
       recurring adjustments,  have been included.  Because of the nature of the
       Company's business, the results of any interim period are not necessarily
       indicative of results for a full year.

[2]    SECURITY TRANSACTIONS:

       Prior to 1996, security transactions,  commissions, revenues and expenses
       were  recorded  on a  settlement  date  basis,  generally  the  third day
       following the  transaction  for  securities and the next day for options.
       Revenues and related  expenses on a trade date basis were not  materially
       different. Effective January 1, 1996, security transactions, commissions,
       revenues and expenses are recorded on a trade date basis.

       Siebert  clears all its  security  transactions  through an  unaffiliated
       clearing firm on a fully disclosed basis.  Accordingly,  Siebert does not
       hold  funds or  securities  for,  or owe  funds  or  securities  to,  its
       customers.  Those  functions  are performed by the clearing firm which is
       highly capitalized.

                                      F-9
<PAGE>

SIEBERT FINANCIAL CORP. AND SUBSIDIARY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
SIX MONTHS ENDED JUNE 30, 1998 AND 1997 AND YEARS ENDED DECEMBER 31, 1997,  1996
AND 1995  (INFORMATION  WITH RESPECT TO JUNE 30, 1998 AND THE SIX MONTH  PERIODS
ENDED JUNE 30, 1998 AND 1997 IS UNAUDITED)

NOTE A - ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

[3]    INCOME TAXES:

       Prior to November 8, 1996,  the Company  was  considered  a  subchapter-S
       corporation for tax purposes. Such status was terminated by virtue of the
       Merger.  The historical  financial  statements do not include a provision
       for  income  taxes  for the  period  prior  to the  termination  of the S
       election. A pro forma provision for income taxes has been reflected which
       represents  taxes which would have been provided had the Company operated
       as a C corporation for the entire year.

       The Company  accounts for income taxes  utilizing the asset and liability
       approach requiring the recognition of deferred tax assets and liabilities
       for the expected future tax consequences of temporary differences between
       the basis of assets and liabilities for financial  reporting purposes and
       tax purposes. The Company files a consolidated Federal income tax return.

[4]    FURNITURE, EQUIPMENT AND LEASEHOLD IMPROVEMENTS:

       Property and equipment is stated at cost and  depreciation  is calculated
       using the  straight-line  method over the lives of the assets,  generally
       five years.  Leasehold  improvements are amortized over the period of the
       lease.

[5]    CASH EQUIVALENTS:

       For purposes of reporting  cash flows,  cash  equivalents  include  money
       market funds.

[6]    ADVERTISING COSTS:

       Advertising costs are charged to expense as incurred.

[7]    USE OF ESTIMATES:

       The  preparation  of financial  statements in conformity  with  generally
       accepted accounting  principles requires management to make estimates and
       assumptions  that affect the reported  amounts of assets and  liabilities
       and  disclosure of contingent  assets and  liabilities at the date of the
       financial  statements  and the reported  amounts of revenues and expenses
       during the  reporting  period.  Actual  results  could  differ from those
       estimates.

                                      F-10
<PAGE>

SIEBERT FINANCIAL CORP. AND SUBSIDIARY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
SIX MONTHS ENDED JUNE 30, 1998 AND 1997 AND YEARS ENDED DECEMBER 31, 1997,  1996
AND 1995  (INFORMATION  WITH RESPECT TO JUNE 30, 1998 AND THE SIX MONTH  PERIODS
ENDED JUNE 30, 1998 AND 1997 IS UNAUDITED)

NOTE A - ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

[8]    EARNINGS PER SHARE:

       In 1997, the Company adopted Statement of Financial  Accounting Standards
       ("SFAS")  No.  128,  "Earnings  Per  Share."  SFAS No. 128  requires  the
       reporting of earnings  per basic share and  earnings  per diluted  share.
       Earnings  per basic share are  calculated  by dividing  net income by the
       weighted  average  outstanding  shares  during the period.  Earnings  per
       diluted  share are  calculated by dividing net income by the basic shares
       and all dilutive securities  including options.  Adoption of SFAS No. 128
       had no effect on prior periods.

[9]    PRO FORMA AND SUPPLEMENTARY PRO FORMA DATA:

       Pro forma net income  and pro forma  earnings  per share  give  effect to
       income taxes which would have been provided had the Company operated as a
       C corporation for all of 1996 and 1995.

       Supplementary  pro forma net income and  supplementary pro forma earnings
       per share give effect to the  adjustment of Ms.  Siebert's  salary to the
       amount set forth in her current  salary  arrangement  and the related tax
       effect.

[10]   INVESTMENT BANKING:

       Investment  banking  revenues  include  gains and fees,  net of syndicate
       expenses,  arising  primarily  from municipal bond offerings in which the
       Siebert,  Brandford,  Shank  ("SBS")  division  of  Siebert  acts  as  an
       underwriter or agent.  Investment banking management fees are recorded on
       offering date, sales concessions on settlement date and underwriting fees
       at the time the  underwriting  is completed  and the income is reasonably
       determinable.

[11]   CASH EQUIVALENTS - RESTRICTED:

       Cash equivalents - restricted  represents cash invested in a money market
       account which is pledged as collateral  for a secured  demand note in the
       amount of  $1,200,000  executed in favor of Siebert,  Brandford,  Shank &
       Co., L.L.C.("SBS LLC"), an affiliated registered broker dealer.

NOTE B - INVESTMENT IN AND RECEIVABLE FROM AFFILIATE

In March 1997, Siebert and two individuals (the "Principals")  formed SBS LLC to
succeed to the tax exempt  underwriting  business of the SBS division of Siebert
when regulatory  requirements  have been met. The agreements with the Principals
provide that profits  will be shared 51% to the  Principals  and 49% to Siebert.
Losses incurred in the amount of  approximately  $601,000  through  December 31,
1997 are to be  recouped  by  Siebert  prior  to any  profit  allocation  to the
Principals.  Siebert  invested  $392,000 as its share of the members' capital of
SBS LLC.  Siebert operated the SBS division business in

                                      F-11
<PAGE>

SIEBERT FINANCIAL CORP. AND SUBSIDIARY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
SIX MONTHS ENDED JUNE 30, 1998 AND 1997 AND YEARS ENDED DECEMBER 31, 1997,  1996
AND 1995  (INFORMATION  WITH RESPECT TO JUNE 30, 1998 AND THE SIX MONTH  PERIODS
ENDED JUNE 30, 1998 AND 1997 IS UNAUDITED)

NOTE B - INVESTMENT IN AFFILIATE (CONTINUED)

accordance with the terms of the agreements with the Principals.

Effective July 1, 1998, SBS LLC met the  regulatory  requirements  and commenced
operations.  In connection therewith,  on June 30, 1998, Siebert,  pursuant to a
Temporary Subordination Agreement expiring on August 14, 1998, loaned $3,000,000
to SBS LLC. See Note F.

Siebert's investment in SBS LLC will be accounted for on the equity method.

NOTE C - SUBORDINATED BORROWINGS AND SECURED DEMAND NOTE RECEIVABLE

The  subordinated  borrowings  are  payable to an  affiliate  and consist of the
following:

<TABLE>
<CAPTION>

                                                     June 30,          December 31,
                                                    ----------   -----------------------
                                                       1998         1997         1996
                                                    ----------   ----------   ----------
<S>                                                 <C>          <C>          <C>       
    Secured demand note collateral agreement, 4%,
        due December 31, 1999                       $2,000,000   $2,000,000   $2,000,000
    Subordinated note, 8%, due January 31, 2000        500,000      500,000      500,000
    Subordinated note, 8%, due October 31, 1999        500,000      500,000      500,000
                                                    ----------   ----------   ----------

                                                    $3,000,000   $3,000,000   $3,000,000
                                                    ==========   ==========   ==========
</TABLE>

The long-term  borrowings are automatically  renewed for a period of one year if
notice of demand for payment is not given thirteen months prior to maturity.

The  subordinated  borrowings  are  available in computing net capital under the
Securities  and Exchange  Commission's  (the "SEC") Uniform Net Capital Rule. To
the extent that such borrowings are required for Siebert's continued  compliance
with minimum net capital requirements, they may not be repaid.

Interest paid on subordinated  borrowings was approximately $136,000 and $80,000
for the six months  ended June 30, 1998 and 1997,  respectively,  and  $160,000,
$123,000  and $160,000  for the years ended  December  31, 1997,  1996 and 1995,
respectively.

The secured demand note receivable of $2,000,000 at June 30, 1998,  December 31,
1997 and December 31, 1996 is  collateralized  by marketable  securities  with a
market  value  of   approximately   $2,404,000,   $2,446,000   and   $2,363,000,
respectively.

                                      F-12
<PAGE>

SIEBERT FINANCIAL CORP. AND SUBSIDIARY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
SIX MONTHS ENDED JUNE 30, 1998 AND 1997 AND YEARS ENDED DECEMBER 31, 1997,  1996
AND 1995  (INFORMATION  WITH RESPECT TO JUNE 30, 1998 AND THE SIX MONTH  PERIODS
ENDED JUNE 30, 1998 AND 1997 IS UNAUDITED)

NOTE D - FURNITURE, EQUIPMENT AND LEASEHOLD IMPROVEMENTS, NET

Furniture, equipment and leasehold improvements consist of the following:
<TABLE>
<CAPTION>

                                                      JUNE 30,       DECEMBER 31,
                                                                 -------------------
                                                        1998       1997       1996
                                                      --------   --------   --------
<S>                                                   <C>        <C>        <C>     
     Equipment                                        $691,658   $638,534   $569,471
     Leasehold improvements                            132,115    128,655     70,576
     Furniture and fixtures                             84,468     84,468     61,539
                                                      --------   --------   --------
                                                       908,241    851,657    701,586

     Less accumulated depreciation and amortization    344,703    376,104    251,332
                                                      --------   --------   --------
                                                      $563,538   $475,553   $450,254
                                                      ========   ========   ========
</TABLE>

Depreciation and amortization expense for the six months ended June 30, 1998 and
1997 amounted to approximately $80,000 and $72,000,  respectively.  Such expense
for the years ended December 31, 1997,  1996 and 1995 amounted to  approximately
$157,000, $108,000 and $67,000, respectively.

NOTE E - INCOME TAXES

Income tax expense (pro forma for periods prior to November 8, 1996) consists of
the following:
<TABLE>
<CAPTION>

                                                   SIX MONTHS ENDED
                                                        JUNE 30,                      YEAR ENDED DECEMBER 31,
                                              --------------------------  -----------------------------------------------
                                                 1998          1997            1997             1996            1995
                                              ----------  --------------  --------------   --------------  --------------
<S>                                      <C>         <C>             <C>              <C>             <C>           
     Federal income tax                       $1,117,000  $      435,000  $    1,360,000   $      624,000  $      359,000
     State and local income tax                  359,000         238,000         697,000          329,000         189,000
                                              ----------  --------------  --------------   --------------  --------------

     Income tax expense                       $1,477,000  $      673,000  $    2,057,000   $      953,000  $      548,000
                                              ==========  ==============  ==============   ==============  ==============
</TABLE>

A reconciliation  between the income tax expense (pro forma for periods prior to
November 8, 1996) and income taxes  computed by applying the  statutory  Federal
income tax rate to income before taxes is as follows:

                                      F-13
<PAGE>

SIEBERT FINANCIAL CORP. AND SUBSIDIARY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
SIX MONTHS ENDED JUNE 30, 1998 AND 1997 AND YEARS ENDED DECEMBER 31, 1997,  1996
AND 1995  (INFORMATION  WITH RESPECT TO JUNE 30, 1998 AND THE SIX MONTH  PERIODS
ENDED JUNE 30, 1998 AND 1997 IS UNAUDITED)

NOTE E - INCOME TAXES (CONTINUED)
<TABLE>
<CAPTION>

                                         SIX MONTHS ENDED      --------------------------------
                                              JUNE 30,              YEAR ENDED DECEMBER 31,
                                      ----------------------   --------------------------------
                                         1998         1997        1997        1996       1995
                                      ----------    --------   ----------   --------   --------
<S>                                   <C>           <C>        <C>          <C>        <C>     
Expected income tax
    provision at statutory
    Federal tax rate                  $1,239,000    $516,000   $1,590,000   $736,000   $423,000
State and local taxes, net of
    Federal tax effect                   348,000     157,000      467,000    217,000    125,000
Effect of refund of prior year's
    local taxes net of Federal and
    state tax effect                    (110,000)         --           --         --         --
                                      ----------    --------   ----------   --------   --------

Income tax expense                    $1,477,000    $673,000   $2,057,000   $953,000   $548,000
                                      ==========    ========   ==========   ========   ========
</TABLE>

There are no significant  temporary  differences which give rise to deferred tax
assets or liabilities at June 30, 1998, December 31, 1997 and December 31, 1996.

NOTE F - SHAREHOLDERS' EQUITY

Siebert is subject to the SEC's  Uniform Net Capital Rule (Rule  15c3-1),  which
requires the maintenance of minimum net capital.  Siebert has elected to use the
alternative method,  permitted by the rule, which requires that Siebert maintain
minimum net capital,  as defined,  equal to the greater of $250,000 or 2 percent
of aggregate debit balances arising from customer transactions, as defined. (The
net  capital  rule of the New York Stock  Exchange  also  provides  that  equity
capital may not be withdrawn  or cash  dividends  paid if resulting  net capital
would be less than 5 percent of aggregate  debits.) At June 30,  1998,  December
31,  1997 and  December  31,  1996,  Siebert  had net  capital of  approximately
$6,854,000,  $9,052,000  and  $7,754,000,  respectively,  as  compared  with net
capital  requirements  of $250,000.  Siebert  claims  exemption from the reserve
requirement under Section 15c3-3(k)(2)(ii).

On June 30, 1998 Siebert  loaned  $3,000,000  to SBS LLC pursuant to a Temporary
Subordination  Agreement,  with a maturity  date of August 14,  1998.  Such loan
resulted in a temporary  reduction in regulatory net capital of $3,000,000 as of
June 30, 1998.  The repayment of the loan will increase the then  regulatory net
capital.  See Note B.

In an  offering  completed  on  March  21,  1997,  the  Company  offered  to its
shareholders  with "odd lots" the  opportunity to "round up" their shares to the
next nearest 100 shares.  6,852 shares were issued with  proceeds to the Company
of approximately $16,000. Costs related to the offering approximated $45,000.

On December 22, 1997,  March 16, 1998 and June 23,  1998,  the Company  declared
quarterly  dividends  of $.0225,  $.0225 and $.03 per share,  respectively.  The
principal shareholder waived her right to receive her portion of the dividends.

                                      F-14
<PAGE>

SIEBERT FINANCIAL CORP. AND SUBSIDIARY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
SIX MONTHS ENDED JUNE 30, 1998 AND 1997 AND YEARS ENDED DECEMBER 31, 1997,  1996
AND 1995  (INFORMATION  WITH RESPECT TO JUNE 30, 1998 AND THE SIX MONTH  PERIODS
ENDED JUNE 30, 1998 AND 1997 IS UNAUDITED)

NOTE F - SHAREHOLDERS' EQUITY (CONTINUED)

On April 7, 1998 the Company split its stock 4 for 1 in order to comply with the
rules of The Nasdaq  Stock  Market,  Inc.  relating to listings on the  SmallCap
Market.  All share and per share data contained  herein have been  retroactively
adjusted to reflect this stock split.

NOTE G - FINANCIAL INSTRUMENTS WITH OFF-BALANCE SHEET RISK AND
           CONCENTRATIONS OF  CREDIT RISK

In the normal course of business,  Siebert enters into  transactions  in various
financial  instruments  with  off-balance  sheet risk.  This risk  includes both
market and credit risk, which may be in excess of the amounts  recognized in the
statement of financial condition.

Retail customer  transactions  are cleared through National  Financial  Services
Corp.  ("NFSC") on a fully  disclosed  basis.  In the event that  customers  are
unable to fulfill their contractual obligations, NFSC may charge Siebert for any
loss  incurred  in  connection  with  the  purchase  or  sale of  securities  at
prevailing market prices to satisfy  customers'  obligations.  Siebert regularly
monitors the activity in its customer  accounts for  compliance  with its margin
requirements.

Siebert is exposed to the risk of loss on unsettled customer transactions in the
event  customers  and other  counterparties  are unable to  fulfill  contractual
obligations.  Securities  transactions  entered  into as of June  30,  1998  and
December  31,  1997  settled  with no  adverse  effect  on  Siebert's  financial
condition.

NOTE H - COMMITMENTS AND CONTINGENT LIABILITIES

The Company  rents office space under  long-term  operating  leases  expiring in
various periods through 2003.  These leases call for base rent plus  escalations
for taxes and operating expenses.

Future minimum rental payments for base rent plus operating expenses under these
operating leases are as follows:

                   YEAR ENDING
                   DECEMBER 31,                      AMOUNT
                   ------------                  --------------
                      1998                       $      362,000
                      1999                              356,000
                      2000                              343,000
                      2001                              325,000
                      2002                              307,000
                      Thereafter                        103,000
                                                 --------------

                                                 $    1,796,000
                                                 ==============

                                      F-15
<PAGE>

SIEBERT FINANCIAL CORP. AND SUBSIDIARY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
SIX MONTHS ENDED JUNE 30, 1998 AND 1997 AND YEARS ENDED DECEMBER 31, 1997,  1996
AND 1995  (INFORMATION  WITH RESPECT TO JUNE 30, 1998 AND THE SIX MONTH  PERIODS
ENDED JUNE 30, 1998 AND 1997 IS UNAUDITED)

NOTE H - COMMITMENTS AND CONTINGENT LIABILITIES (CONTINUED)

Rent  expense,   including   escalations  for  operating   costs,   amounted  to
approximately  $277,000  and  $256,000 for each of the six months ended June 30,
1998 and 1997, respectively,  and $424,000,  $360,000 and $289,000 for the years
ended December 31, 1997, 1996 and 1995, respectively. Payments are being charged
to expense over the entire lease term on a straight-line basis.

Siebert is party to certain claims, suits and complaints arising in the ordinary
course of business.  In the opinion of  management,  all such claims,  suits and
complaints  are  without  merit,  or  involve  amounts  which  would  not have a
significant effect on the financial position of the Company.

Siebert sponsors a defined contribution  retirement plan under Section 401(k) of
the Internal Revenue Code that covers  substantially all employees.  Participant
contributions to the plan are voluntary and are subject to certain  limitations.
Siebert may also make discretionary  contributions to the plan. No contributions
were made by Siebert in the years ended December 31, 1997,  1996 and 1995 and in
the six month periods ended June 30, 1998 and 1997.

Siebert  executed  a  demand  note  payable  in favor  of SBS in the  amount  of
$1,200,000  collaterized by approximately  $1,300,000 of cash equivalents  which
are reported as cash  equivalents - restricted.  This obligation is not included
in the Company's statement of financial condition.

NOTE I - OPTIONS

In 1997,  the  shareholders  of the Company  approved the 1997 Stock Option Plan
(the  "Plan").  The Plan  authorizes  the grant of options to  purchase up to an
aggregate of 2,100,000 shares,  subject to adjustment in certain  circumstances.
Both  non-qualified  options and options intended to qualify as "Incentive Stock
Options"  under Section 422 of the Internal  Revenue  Code,  as amended,  may be
granted  under the Plan.  A Stock  Option  Committee  of the Board of  Directors
administers  the Plan which has the  authority  to  determine  when  options are
granted,  the term during which an option may be  exercised  (provided no option
has a term exceeding 10 years),  the exercise price and the exercise period. The
exercise  price shall  generally  be not less than the fair market  value on the
date of grant. No option may be granted under the Plan after December 2007.

On March 11, 1997,  the Company  granted to  non-employee  directors  options to
purchase  120,000  shares of the Company's  Common Stock at an exercise price of
$2.313 per share.  The directors'  options are  exercisable  six months from the
date of grant and expire  five years  from the date of grant.  On May 16,  1997,
pursuant to the Plan, the Company granted options to certain of its employees to
purchase  799,000  shares of the Company's  Common Stock at an exercise price of
$2.313 per share. On November 6, 1997, pursuant to the Plan, the Company granted
options to an employee to purchase  40,000 shares of the Company's  Common Stock
at an  exercise  price of $2.219 per share.  On  February  9, 1998,  the Company
granted  options to purchase  76,000  shares of the  Company's  Common  Stock to
certain of its  employees  at an  exercise  price of $2.688 per share.  All such
employee  options vest 20% per year for five years and expire ten years from the
date of grant. As of June 30, 1998,  approximately 258,000 employee options were
exercisable.

                                      F-16
<PAGE>

SIEBERT FINANCIAL CORP. AND SUBSIDIARY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
SIX MONTHS ENDED JUNE 30, 1998 AND 1997 AND YEARS ENDED DECEMBER 31, 1997,  1996
AND 1995  (INFORMATION  WITH RESPECT TO JUNE 30, 1998 AND THE SIX MONTH  PERIODS
ENDED JUNE 30, 1998 AND 1997 IS UNAUDITED)

NOTE I - OPTIONS  (CONTINUED)

A summary of the Company's  stock option  transactions  for the six months ended
June 30, 1998 and the year ended December 31, 1997 is presented below:
<TABLE>
<CAPTION>

                                                                    1998                           1997
                                                           ----------------------         -----------------------
                                                                         WEIGHTED                        WEIGHTED
                                                                         AVERAGE                         AVERAGE
                                                                         EXERCISE                        EXERCISE
                                                            SHARES        PRICE            SHARES         PRICE
                                                           --------      --------         --------       --------
<S>                                                          <C>            <C>            <C>             <C>  
     Outstanding - beginning of period                      925,200         $2.31                -             -
     Granted                                                 76,000         $2.69          959,000         $2.31
     Forfeited                                              (67,880)        $2.31          (33,800)        $2.31
     Exercised                                               (6,400)        $2.31                -             -
                                                           --------                       -------- 

     Outstanding - end of period                            926,920         $2.34          925,200         $2.31
                                                           ========                       ========

     Exercisable at end of period                           258,184         $2.34          120,000         $2.31

     Weighted average fair value of options granted                  $1.16                         $1.18
</TABLE>

The following table  summarizes  information  related to options  outstanding at
June 30, 1998:
<TABLE>
<CAPTION>

                                          OPTIONS OUTSTANDING                             OPTIONS EXERCISABLE
                         ------------------------------------------------------     -------------------------------
                                           WEIGHTED-AVERAGE        WEIGHTED-                           WEIGHTED-
          RANGE            NUMBER             REMAINING             AVERAGE           NUMBER            AVERAGE
     EXERCISE PRICES     OUTSTANDING       CONTRACTUAL LIFE      EXERCISE PRICE     EXERCISABLE      EXERCISE PRICE
     ---------------     -----------       ----------------      --------------     -----------      --------------
<S>     <C>                 <C>                 <C>                  <C>               <C>                <C>  

        $2.31               810,920             8.26 Years           $2.31             138,184            $2.31
        $2.22                40,000             9.35 Years           $2.22                   -                -
        $2.69                76,000             9.60 Years           $2.69                   -                -
                         ----------                                                 ----------

      $2.22 - $2.69         926,920             8.40 Years           $2.34             120,000            $2.31
                         ==========                                                 ==========
</TABLE>

The following table  summarizes  information  related to options  outstanding at
December 31, 1997:

<TABLE>
<CAPTION>

                                          OPTIONS OUTSTANDING                             OPTIONS EXERCISABLE
                         ------------------------------------------------------     -------------------------------
                                           WEIGHTED-AVERAGE        WEIGHTED-                           WEIGHTED-
          RANGE            NUMBER             REMAINING             AVERAGE           NUMBER            AVERAGE
     EXERCISE PRICES     OUTSTANDING       CONTRACTUAL LIFE      EXERCISE PRICE     EXERCISABLE      EXERCISE PRICE
     ---------------     -----------       ----------------      --------------     -----------      --------------
<S>     <C>                 <C>                 <C>                  <C>               <C>                <C>  
          $2.31               885,200        8.68 Years              $2.31               120,000         $2.31
          $2.22                40,000        9.85 Years              $2.22                     -             -
                           ----------                                                 ----------

      $2.22 - $2.31           925,200        8.73 Years              $2.31               120,000         $2.31
                           ==========                                                 ==========
</TABLE>

The fair value of each option  grant is estimated on the date of grant using the
Black-Scholes   option-pricing   model  with  the   following   weighted-average
assumptions:  dividend  yields  ranging  from 0% to  3.3%,  expected  volatility
ranging  from of 25% to 39%,  risk-free  interest  rates  ranging  from 6.20% to
6.43%, and expected lives ranging from 5 to 10 years.

                                      F-17
<PAGE>

SIEBERT FINANCIAL CORP. AND SUBSIDIARY
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
SIX MONTHS ENDED JUNE 30, 1998 AND 1997 AND YEARS ENDED DECEMBER 31, 1997,  1996
AND 1995  (INFORMATION  WITH RESPECT TO JUNE 30, 1998 AND THE SIX MONTH  PERIODS
ENDED JUNE 30, 1998 AND 1997 IS UNAUDITED)

NOTE I - OPTIONS  (CONTINUED)

The Company applies APB Opinion 25 and related Interpretations in accounting for
its options. Accordingly, no compensation cost has been recognized for its stock
option  grants.  The effect of applying SFAS No. 123 on pro forma net income for
the year ended  December  31, 1997 and the six months ended June 30, 1998 is not
necessarily  representative  of the  effects on  reported  net income for future
years due to, among other  things,  (1) the vesting  period of stock options and
(2) the fair value of additional stock options in future years. Had compensation
costs for the Company's  stock option grants been  determined  based on the fair
value at the grant dates for awards,  the  Company's net income and earnings per
share would have reduced to the pro forma amounts indicated below.

                                            SIX MONTHS ENDED      YEAR ENDED
                                             JUNE 30, 1998     DECEMBER 31, 1997
                                            ----------------   -----------------

      Net Income              As reported       $2,168,684         $2,618,101
                              Pro forma         $2,121,223         $2,397,101

      Net Income Per Share    As reported          $.10                $.12
                              Pro forma            $.10                $.11

NOTE J - RECENT ACCOUNTING PRONOUNCEMENTS

In June 1997,  the Financial  Accounting  Standards  Board issued  Statements of
Financial Accounting Standards No. 130, "Reporting Comprehensive Income" and No.
131,  "Disclosure  about  Segments of an  Enterprise  and  Related  Information"
effective  for fiscal years  beginning  after  December  15,  1997.  The Company
believes that the above pronouncements will not have a significant effect on its
financial position or results of operations.

NOTE K - CLEARING AGREEMENT

In June 1998,  Siebert signed a new one year agreement with its clearing  broker
which  provides,  among other things,  for reduced  ticket charges and execution
fees. Such  arrangement  provides for retroactive  effect of the new charges and
execution fees, not to exceed  $1,000,000.  A pro rata portion of the payment is
refundable under certain  circumstances,  and,  accordingly,  Siebert recognized
pre-tax income of approximately $750,000 for the six-month period ended June 30,
1998.  The balance  shall be recognized in a future period after such balance is
no longer refundable.

                                      F-18
<PAGE>

                                                                         ANNEX A

                                  ADVEST, INC.
                              ONE ROCKEFELLER PLAZA
                            NEW YORK, NEW YORK 10020

                               -------------------

                                                     July 30, 1998

Board of Directors
Siebert Financial Corp.
885 Third Avenue
New York, New York   10022


Members of the Board:

         We understand that Siebert  Financial Corp. (the "Company")  intends to
distribute to holders of record of its common stock  outstanding  as of July 29,
1998,  transferable  subscription rights to subscribe for and purchase 1,016,560
shares  of  common  stock  for  a  price  of  $7.50  per  share  (the  "Proposed
Transaction" or the "Rights Offering"). The terms and conditions of the Proposed
Transaction are set forth in more detail in the Company's Registration Statement
on Form S-1.

         Advest, Inc. ("Advest") has been requested by the Company to advise the
Company  generally with respect to the Rights  Offering,  as well as to render a
written  opinion to the Board that the Rights Offering is fair, from a financial
point of view to the Company and its shareholders.

         In  arriving  at  our  opinion,  we  reviewed  and  analyzed:  (1)  the
Registration  Statement and such other publicly available information concerning
the Company  which we believe to be relevant to our inquiry,  (2)  financial and
operating information with respect to the business,  operations and prospects of
the  Company  furnished  to us by the  Company,  (3) a  trading  history  of the
Company's  common stock and a comparison  of that trading  history with those of
other  companies  which we deemed  relevant,  (4) a comparison of the historical
financial results and present  financial  condition of the Company with those of
other companies which we deemed relevant,  and (5) a comparison of the financial
terms of the Rights  Offering with the  financial  terms of certain other recent
transactions which we deemed relevant.

         In  arriving  at our  opinion,  we have  assumed  and  relied  upon the
accuracy and  completeness  of the  financial and other  information  used by us
without  assuming  any  responsibility  for  independent  verification  of  such
information  and have further  relied upon the  assurances  of management of the
Company  that they are not aware of any facts that  would make such  information
inaccurate or misleading. Our opinion is necessarily based upon market, economic
and other  conditions  as they exist on, and can be evaluated as of, the date of
this letter.
<PAGE>

BOARD OF DIRECTORS
PAGE 2


         Based upon and  subject to the  foregoing,  we are of the opinion as of
the date hereof that, from a financial  point of view, the Proposed  Transaction
is fair to the Company and its shareholders.

         We have acted as financial  advisor to the Company in  connection  with
the Proposed  Transaction  and will receive a fee ($25,000  retainer fee paid by
the Company upon signing an engagement  letter with Advest and $45,000,  payable
by the  Company,  upon  closing  the  Proposed  Transaction)  for  the  Proposed
Transaction.  In  addition,  the Company has agreed to  indemnify us for certain
liabilities  which may arise out of the rendering of this opinion.  We also have
performed  various  investment  banking  services  for the  Company  in the past
(including  a valuation  analysis)  and have  received  customary  fees for such
services.

         This  opinion  is  solely  for the  use and  benefit  of the  Board  of
Directors  of the Company and shall not be disclosed  publicly  except it may be
included  as an exhibit  to the  Prospectus  forming a part of the  Registration
Statement,  or made available to, or relied upon by, any third party without our
prior  approval.  This opinion is not  intended to be and does not  constitute a
recommendation to any shareholder of the Company.


                                     Very truly yours,


                                     ADVEST, INC.
<PAGE>

                                   SIGNATURES

         Pursuant to the requirements of the Securities Act of 1933, as amended,
the Company has duly caused this Post-Effective  Amendment No. 1 to Registration
Statement on Form S-1 to be signed on its behalf by the  undersigned,  thereunto
duly authorized,  in the City of New York, State of New York, on the 31st day of
August, 1998.

                                               SIEBERT FINANCIAL CORP.


                                               By: /s/ MURIEL F. SIEBERT
                                                  ------------------------------
                                                       Muriel F. Siebert
                                                       Chair and President


         Pursuant to the requirements of the Securities Act of 1933, as amended,
this  Post-Effective  Amendment No. 1 to Registration  Statement on Form S-1 has
been signed below by the following  persons,  in the  capacities  indicated,  on
August 31, 1998.

               Name                                  Title
               ----                                  -----

/s/ MURIEL F. SIEBERT                     Chair, President and Director 
- ------------------------------------      (principal executive officer)
    Muriel F. Siebert

/s/ NICHOLAS P. DERMIGNY                  Executive Vice President, Chief 
- ------------------------------------      Operating Officer and Director
    Nicholas P. Dermigny

/s/ RICHARD M. FELDMAN                    Executive Vice President and 
- ------------------------------------      Chief Financial Officer and Assistant 
    Richard M. Feldman                    Secretary (principal financial and
                                          accounting officer)

/s/ PATRICIA L. FRANCY                    Director
- ------------------------------------
    Patricia L. Francy

/s/ JANE H. MACON                         Director
- ------------------------------------
    Jane H. Macon

/s/ MONTE E. WETZLER                      Director
- ------------------------------------
    Monte E. Wetzler



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