SIEBERT FINANCIAL CORP
DEF 14A, 2000-05-01
SECURITY BROKERS, DEALERS & FLOTATION COMPANIES
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                                  SCHEDULE 14A
                     INFORMATION REQUIRED IN PROXY STATEMENT
                  Proxy Statement Pursuant to Section 14(a) of
                      the Securities Exchange Act of 1934

Filed by the Registrant  [x]
Filed by a Party other than the Registrant  [ ]

Check the appropriate box:
[ ]   Preliminary Proxy Statement
[ ]   Confidential, for Use of the Commission Only (as permitted by Rule
      14a-6(e)(2))
[x]   Definitive Proxy Statement
[ ]   Definitive Additional Materials
[ ]   Soliciting Material Pursuant to ss. 240.14a-11(c) or ss. 240.14a-12


                             SIEBERT FINANCIAL CORP.
                ------------------------------------------------
                (Name of Registrant as Specified In Its Charter)



                ------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Reqistrant)

Payment of Filing Fee (Check Appropriate Box):
[x]   No fee required
[ ]   Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11

         1)       Title of each class of securities to which transaction
                  applies:
         2)       Aggregate number of securities to which transaction applies:
         3)       Per unit price or other underlying value of transaction
                  computed pursuant to Exchange Act Rule 0-11 (Set forth the
                  amount on which the filing fee is calculated and state how it
                  was determined):
         4)       Proposed maximum aggregate value of transaction:
         5)       Total fee paid:

[ ]   Fee paid previously with preliminary materials.

[ ]   Check box if any part of the fee is offset as provided by Exchange Act
      Rule 0-11(a)(2) and identify the filing for which the offsetting fee was
      paid previously. Identify the previous filing by registration statement
      number, or the Form or Schedule and the date of its filing

         1)       Amount Previously Paid:
         2)       Form, Schedule or Registration Statement No.:
         3)       Filing Party:
         4)       Dated Filed:

<PAGE>


                             SIEBERT FINANCIAL CORP.
                          885 THIRD AVENUE, SUITE 1720
                            NEW YORK, NEW YORK 10022
                                 (212) 644-2400

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                          TO BE HELD ON JUNE 15, 2000


DEAR SHAREHOLDERS:

         Notice is hereby given of the Annual Meeting of Shareholders of Siebert
Financial  Corp.,  a New York  corporation  , at The Harmonie  Club, 4 East 60th
Street, New York, New York, on Thursday, June 15, 2000 at 9:00 a.m., local time.
The meeting's purpose is to:

1.       Elect five directors; and

2.       Consider any  other matters that  are properly  presented at the Annual
Meeting and any adjournment.

         You may vote at the Annual Meeting if you were one of our  shareholders
of record at the close of business on Monday, April 17, 2000.

         Along with the attached Proxy  Statement,  we are also enclosing a copy
of our  1999  Annual  Report  to  Shareholders,  which  includes  our  financial
statements.

         To assure your  representation  at the meeting,  please vote,  sign and
mail the enclosed proxy as soon as possible. We have enclosed a return envelope,
which  requires no postage if mailed in the United  States.  Your proxy is being
solicited  by the Board of  Directors.  Shareholders  who attend the meeting may
revoke their proxy and vote their shares in person.


                      PLEASE VOTE - YOUR VOTE IS IMPORTANT




                                                     Daniel Iesu
                                                     SECRETARY



New York, New York
May 19, 2000
<PAGE>

                             SIEBERT FINANCIAL CORP.
                          885 THIRD AVENUE, SUITE 1720
                            NEW YORK, NEW YORK 10022
                                 (212) 644-2400

                 PROXY STATEMENT FOR THE 1999 ANNUAL MEETING OF
                    SHAREHOLDERS TO BE HELD ON JUNE 15, 2000


                 INFORMATION ABOUT THE ANNUAL MEETING AND VOTING


ANNUAL MEETING:         June 15, 2000                       The Harmonie Club
                        9:00 a.m., local time.              4 East 60th Street
                                                            New York, New York

RECORD DATE:            Close of business on Monday, April 17, 2000. If you were
                        a shareholder at that time, you may vote at the meeting.
                        Each share is entitled to one vote.  On the record date,
                        we  had   22,896,345   shares   of  our   common   stock
                        outstanding.  Of those  shares,  19,878,700  shares were
                        beneficially owned or controlled by Muriel Siebert,  our
                        Chairwoman and President and one of our directors.

QUORUM:                 The holders of a majority of the  outstanding  shares of
                        common stock, present in person or by proxy and entitled
                        to  vote,  will  constitute  a  quorum  at the  meeting.
                        Abstentions  and broker  non-votes  will be counted  for
                        purposes  of  determining  the  presence or absence of a
                        quorum.

AGENDA:                 1.  Elect five directors.

                        2.  Any other proper business.  However,  we   currently
                            are not  aware  of  any other matters that will come
                            before the meeting.

VOTE REQUIRED:          Proposal 1: The five nominees for  director  who receive
                                    the most  votes will be  elected.  If you do
                                    not  vote  for a  nominee,  or you  indicate
                                    "withhold authority to vote" for any nominee
                                    on your proxy card, your vote will not count
                                    either for or against the nominee.

BROKER NON-VOTES:       If your  broker does not vote on the  proposal,  it will
                        have no effect on the vote with respect to the proposal.

PROXIES:                Please vote;  your vote is  important.  Prompt return of
                        your proxy will help avoid the costs of  resolicitation.
                        Unless   you  tell  us  on  the   proxy   card  to  vote
                        differently,  we will vote signed returned proxies "FOR"
                        the Board's nominees for director.

                        If any  nominee  cannot or will not serve as a director,
                        your proxy will vote in accordance  with his or her best
                        judgment.  At the  time we  began  printing  this  proxy
                        statement, we did not know of any matters that needed to
                        be acted upon


                                       1
<PAGE>

                        at the meeting other than those  discussed in this proxy
                        statement.   However,  if  any  additional  matters  are
                        presented to the shareholders for action at the meeting,
                        your proxy will vote in accordance  with his or her best
                        judgment.

PROXIES SOLICITED BY:   The Board of Directors

Revoking Your
PROXY:                  You may  revoke  your  proxy  before  it is voted at the
                        meeting. Proxies may be revoked if you either:

                        -   deliver a signed,  written revocation letter,  dated
                            later than the proxy to be revoked,  to Daniel Iesu,
                            Secretary,  at Siebert  Financial  Corp.,  885 Third
                            Avenue, Suite 1720, New York, New York 10022;

                        -   deliver a signed  proxy,  dated later than the first
                            proxy, to Mr. Iesu at the address above; or

                        -   attend the Annual  Meeting  and vote in person or by
                            proxy. Attending the meeting without doing more will
                            not revoke your proxy.

COST OF SOLICITATION:   We will  pay all  costs  of  soliciting  these  proxies,
                        estimated  at $3,500 in the  aggregate.  Although we are
                        mailing these proxy materials,  our directors,  officers
                        and  employees  may also solicit  proxies by  telephone,
                        facsimile,  mail or personal contact. These persons will
                        receive no additional  compensation  for their services,
                        but we may reimburse them for  reasonable  out-of-pocket
                        expenses.  We will also furnish  copies of  solicitation
                        materials  to  fiduciaries,   custodians,  nominees  and
                        brokerage houses for forwarding to beneficial  owners of
                        our shares of common stock held in their  names,  and we
                        will  reimburse   them  for   reasonable   out-of-pocket
                        expenses.  American Stock Transfer & Trust Company,  our
                        transfer agent,  is assisting us in the  solicitation of
                        proxies for the meeting for no additional fee.

YOUR COMMENTS:          Your  comments  about any  aspects of our  business  are
                        welcome.  You may use the  space  provided  on the proxy
                        card for this purpose,  if desired.  Although we may not
                        respond on an individual basis, your comments help us to
                        measure your satisfaction,  and we may benefit from your
                        suggestions.





                                       2
<PAGE>


                  EXECUTIVE COMPENSATION AND OTHER INFORMATION


EXECUTIVE
COMPENSATION:           The  following  table shows  salaries  and bonuses  paid
                        during  the last  three  years for our  Chief  Executive
                        Officer  and  for our  executive  officers  whose  total
                        annual salary and bonus during 1999 exceeded $100,000.

                        SUMMARY COMPENSATION TABLE

<TABLE>
<CAPTION>
                                                                                          LONG-TERM
                                                      ANNUAL COMPENSATION                COMPENSATION
                                          ---------------------------------------------------------------

                                                                                          SECURITIES
                                                                       OTHER ANNUAL    UNDERLYING STOCK
NAME AND PRINCIPAL POSITION        YEAR      SALARY        BONUS       COMPENSATION        OPTIONS
- ---------------------------------------------------------------------------------------------------------
<S>                                <C>      <C>            <C>         <C>             <C>
Muriel F. Siebert                  1999     $150,000             --         --                   --
Chairwoman and President           1998      150,000             --         --                   --
                                   1997      150,000             --         --                   --

Daniel Jacobson                    1999      124,519(1)          --         --               20,000
Vice Chairman                      1998           --             --         --                   --
                                   1997           --             --         --                   --

Nicholas P. Dermigny               1999      185,000       $185,000         --                   --
Executive Vice President and       1998      185,000        175,000         --               40,000
 Chief Operating Officer           1997      125,000        187,500         --              200,000

Mitchell M. Cohen                  1999      121,538        125,000         --                   --
Executive Vice President and       1998       25,000         20,000         --               10,000
 Chief Financial Officer           1997           --             --         --                   --

Daniel Iesu                        1999       70,000         80,000         --                   --
Secretary                          1998       70,000         65,000         --                8,000
                                   1997       50,000         65,000         --               60,000
</TABLE>

- ----------

(1)  Mr.  Jacobson began serving as our Vice Chairman on May 3, 1999. The amount
     of salary  listed  above  reflects  earnings  for the period of May 3, 1999
     through December 31, 1999.


STOCK OPTIONS:          Our 1997 Stock  Option  Plan was adopted by the Board in
                        March 1997 and approved by our  shareholders on December
                        1, 1997. The plan permits the issuance of either options
                        intended to qualify as incentive stock options, or ISOs,
                        under  Section  422 of the  Internal  Revenue  Code,  or
                        options not intended to qualify as ISOs.  The  aggregate
                        fair  market  value  of our  common  stock  for  which a
                        participant   is   granted   ISOs  that   first   become
                        exercisable  during  any  given  calendar  year  will be
                        limited to $100,000.  To the extent this  limitation  is
                        exceeded,  an option  will be treated as a  nonqualified
                        stock option.

                        The plan  provides  for the grant of options to purchase
                        up to  2,100,000  shares  of  our  common  stock  to our
                        employees  and the  employees of our  subsidiaries.  The
                        plan  is  administered  by a  committee  of  the  Board,
                        consisting  of  Patricia  L.  Francy and Jane H.  Macon,
                        which selects  persons to receive awards under the Plan,
                        determines  the  amount of each  award and the terms and
                        conditions governing the award,  interprets the plan and
                        any awards  granted  thereunder,


                                       3
<PAGE>


                        establishes rules and regulations for the administration
                        of the plan and  takes  any other  action  necessary  or
                        desirable for the  administration  of the plan. The plan
                        may be  amended by the Board as it deems  advisable.  No
                        amendment  will  become   effective,   however,   unless
                        approved by the affirmative  vote of our shareholders if
                        shareholder  approval  is  necessary  for the  continued
                        validity  of  the  plan  or if  the  failure  to  obtain
                        shareholder   approval   would   adversely   affect  the
                        compliance  of the plan  under  any  rule or  regulation
                        applicable to it. No amendment may,  without the consent
                        of a participant,  impair a  participant's  rights under
                        any option previously granted under the plan.

                        The price for which  shares of our  common  stock may be
                        purchased  upon the  exercise  of an option  will be the
                        fair market value of the shares on the date of the grant
                        of the option.  An ISO  granted to an employee  who owns
                        stock  possessing  more than 10% of the  total  combined
                        voting power of all classes of our stock, however, shall
                        have a purchase price for the underlying shares equal to
                        110% of the fair market value of our common stock on the
                        date of grant. An option  generally may be granted for a
                        term not to exceed ten years from the date the option is
                        granted.  All options will be  exercisable in accordance
                        with the terms and  conditions  described  in the option
                        agreement relating to each option.  Except under limited
                        circumstances involving termination of employment due to
                        retirement or death or disability, a participant may not
                        exercise  any option  granted  under the plan within the
                        first year after the date of the grant of the option.

                        Full  payment  of the  purchase  price for shares of our
                        common stock purchased upon the exercise, in whole or in
                        part,  of an  option  must be  made  at the  time of the
                        exercise.  The plan provides that the purchase price may
                        be paid in cash or in shares of our common  stock valued
                        at their  fair  market  value  on the date of  purchase.
                        Alternatively, an option may be exercised in whole or in
                        part by delivering a properly  executed exercise notice,
                        together with  irrevocable  instructions  to a broker to
                        deliver  promptly  to us the  amount  of  sale  or  loan
                        proceeds   necessary  to  pay  the  purchase  price  and
                        applicable withholding taxes.

                        During  the year ended December 31, 1999, we granted  an
                        option  to purchase 20,000 shares of our common stock to
                        our Vice  Chairman  at an  exercise  price of $32.50 per
                        share. These options are exercisable at a rate of 20% on
                        the first, second, third, fourth and fifth anniversaries
                        of  the  date  of  grant  and  expire  after  the  tenth
                        anniversary of the date of grant.

                        The   following   table  sets  forth   certain   summary
                        information   concerning   individual  grants  of  stock
                        options made during the year ended  December 31, 1999 to
                        each of the officers  named in the Summary  Compensation
                        Table.


                                       4
<PAGE>


                        OPTION GRANTS IN LAST FISCAL YEAR

<TABLE>
<CAPTION>
                                                                                            POTENTIAL
                                                                                         REALIZABLE VALUE
                                                                                           AT ASSUMED
                          NUMBER OF     % OF TOTAL                                       ANNUAL RATES OF
                            SHARES        OPTIONS                                          STOCK PRICE
                          UNDERLYING    GRANTED TO      EXERCISE                         APPRECIATION FOR
                           OPTIONS     EMPLOYEES IN   OR BASE PRICE   EXPIRATION          OPTION TERM (1)
NAME                       GRANTED         1999         PER SHARE        DATE           5%             10%
- -----------------------------------------------------------------------------------------------------------------
<S>                       <C>          <C>            <C>             <C>             <C>           <C>
Muriel F. Siebert            --             --             --             --            --             --
Daniel Jacobson             20,000          58%          $32.50         5/4/09       $425,000      $1,124,200
Nicholas P. Dermigny         --             --             --             --            --             --
Mitchell M. Cohen            --             --             --             --            --             --
Daniel Iesu                  --             --             --             --            --             --
</TABLE>

- ---------------------

(1)      These amounts  represent  assumed rates of appreciation in the price of
         our common  stock  during the terms of the options in  accordance  with
         rates specified in applicable  federal securities  regulations.  Actual
         gains,  if any,  on stock  option  exercises  will depend on the future
         price of our common stock and overall stock market conditions.

                           The  following  table sets forth at December 31, 1999
                           the  number of options  and the value of  unexercised
                           options  held by each of the  officers  named  in the
                           Summary Compensation Table.

<TABLE>
<CAPTION>

                               AGGREGATED OPTION EXERCISES IN LAST FISCAL YEAR AND
                                          FISCAL YEAR END OPTION VALUES
                                                                                                 VALUE OF
                                                                                               UNEXERCISED
                                                             NUMBER OF                         IN-THE-MONEY
                        NUMBER OF                       UNEXERCISED OPTIONS                     OPTIONS AT
                         SHARES                             AT YEAR END                     FISCAL YEAR END (1)
                       ACQUIRED ON     VALUE       ------------------------------     -------------------------------
NAME                     EXERCISE     REALIZED      EXERCISABLE    UNEXERCISABLE       EXERCISABLE     UNEXERCISABLE
- ----------------------------------------------------------------- ---------------     -------------   ---------------
<S>                    <C>            <C>          <C>             <C>                <C>             <C>
Muriel F. Siebert           --            --              --            --                  --                --
Daniel Jacobson             --            --            4,000         16,000                --                --
Nicholas P. Dermigny      48,000    $ 1,193,782        40,000        152,000           $ 490,000        $1,862,000
Mitchell M. Cohen           --            --            2,000          8,000              16,250            65,000
Daniel Iesu               25,600        579,013           --          42,400                --             519,400
</TABLE>

- ----------------------

  (1) The dollar  values have been  calculated  by  determining  the  difference
      between the closing price of our common stock at December 31, 1999, $14.75
      per share, and the exercise prices of the options.

RESTRICTED STOCK
AWARD PLAN:             Our 1999 Restricted Stock Award Plan provides for awards
                        to key  employees of not more than 60,000  shares of our
                        common stock,  subject to adjustments  for stock splits,
                        stock dividends and other changes in our capitalization,
                        to be issued either  immediately after the award or at a
                        future date.  As of December 31, 1999,  41,400 shares of
                        our common stock under the  Restricted  Stock Award Plan
                        had been  awarded and were  outstanding.  As provided in
                        the plan and subject to restrictions, shares awarded may
                        not be disposed of by the recipients for a period of one
                        year  from  the date of the  award.  Cash  dividends


                                       5
<PAGE>


                        on shares  awarded are held by us for the benefit of the
                        recipients,  subject  to the  same  restrictions  as the
                        award.  These dividends  (without  interest) are paid to
                        the recipients upon lapse of the restrictions.

EMPLOYMENT
AGREEMENT:              We  entered  into an  Employment  Agreement  dated as of
                        April 9, 1999 with Daniel  Jacobson to serve as our Vice
                        Chairman,  an officer  position,  beginning May 3, 1999.
                        The  agreement  provides  for an annual  base  salary of
                        $185,000  plus such  bonuses as may be  authorized  from
                        time to time by our Board of  Directors.  The  agreement
                        has  an  initial   three  year  term,   with   automatic
                        extensions  of  one  year  unless   terminated.   If  we
                        terminate  the  agreement  other than for "cause" or the
                        permanent  disability or death of Mr. Jacobson,  he will
                        be entitled to continue to receive his base salary for a
                        period  of (1)  three  years if the  termination  occurs
                        during  the first two  years of the  agreement,  (2) two
                        years if the  termination  occurs  during years three or
                        four  of  the   agreement   (3)  and  one  year  if  the
                        termination  occurs  thereafter.  If  we  terminate  the
                        agreement  due  to  the  permanent   disability  of  Mr.
                        Jacobson, he will be entitled to continue to receive his
                        base salary for a period of one year. In accordance with
                        the  agreement,  we also  granted an option to  purchase
                        20,000 shares of our common stock to Mr.  Jacobson at an
                        exercise price of $32.50 per share.

DIRECTOR
COMPENSATION:           Our non-employee directors receive an annual cash fee of
                        $10,000. In addition, in 1997, we granted to each of our
                        non-employee  directors  an  option to  purchase  40,000
                        shares of our common  stock at $2.3125 per share.  We do
                        not   compensate  our  employees  or  employees  of  our
                        subsidiaries who serve as directors.

COMPENSATION
COMMITTEE REPORT
TO STOCKHOLDERS:        This report of our  Compensation  Committee of the Board
                        of  Directors  shall  not  be  deemed   incorporated  by
                        reference  by any  general  statement  incorporating  by
                        reference this proxy statement into any filing under the
                        Securities Act of 1933, or under the Securities Exchange
                        Act of 1934,  except to the extent that we  specifically
                        incorporate this information by reference, and shall not
                        otherwise be deemed filed under these acts.

                        Our  Compensation  Committee  currently  consists of Ms.
                        Macon and Ms.  Francy.  The  committee  administers  our
                        executive  compensation  programs,   monitors  corporate
                        performance  and its  relationship  to  compensation  of
                        executive     officers,     and    makes     appropriate
                        recommendations    concerning   matters   of   executive
                        compensation.


                                       6
<PAGE>


                        Compensation  Philosophy:   We  believe  that  executive
                        compensation  should be  closely  related  to  increased
                        shareholder value. One of our strengths that contributes
                        to  our  successes  is a  strong  management  team.  Our
                        compensation   program  is  designed  to  enable  us  to
                        attract,  retain and reward  capable  employees  who can
                        contribute  to our  continued  success,  principally  by
                        linking compensation with the attainment of key business
                        objectives.   Accordingly,  our  executive  compensation
                        program is designed to provide competitive compensation,
                        support  our  strategic  business  goals and reflect our
                        performance.

                        Our   compensation   program   reflects  the   following
                        principles:

                        o   Compensation should encourage increased  shareholder
                            value.

                        o   Compensation  programs should support our short- and
                            long-term strategic business goals and objectives.

                        o   Compensation programs should reflect and promote our
                            values  and  reward   individuals   for  outstanding
                            contributions toward business goals.

                        o   Compensation  programs  should  enable us to attract
                            and retain highly qualified professionals.

                        Pay Mix and Measurement:  Our executive  compensation is
                        comprised of two components, base salary and incentives,
                        each  of  which  is   intended   to  serve  the  overall
                        compensation philosophy.

                        The  Chief  Executive  Officer  requested  that her cash
                        compensation for the year 1999 be limited to $150,000.

                        The Company's philosophy is to keep base salaries on the
                        lower  end  of  what  is  considered  standard  for  the
                        industry,  and to be  flexible  with  bonuses  when  the
                        circumstances warrant.

                        The Committee  reviews and approves our Chief  Executive
                        Officer's recommendation of salaries and bonuses for our
                        senior   executives.   In  performing  its  review,  the
                        Committee  has  separate  discussions  with  each of the
                        executives  concerning their own duties and those of the
                        other executives under review.  Bonuses,  except for our
                        Vice   Chairman's,   are  awarded  for   calendar   year
                        performance and take into account the accomplishments of
                        the executive and the Company's overall performance. Our
                        Vice  Chairman's  bonus is on fiscal  year basis  ending
                        April 30 and has not as yet been determined.

                        Stock  options  are  awarded  to  some  executives  upon
                        employment and  generally vest over a   five-yea period.
                        Options on 25,000 shares were awarded to new


                                       7
<PAGE>


                        employees  during 1999.  Additionally,  options on 9,500
                        shares were  awarded to several  employees  during 1999,
                        primarily in connection with promotions.

                        Specific  salary and incentive  amounts are disclosed in
                        the Summary Compensation Table and the Options Grants in
                        Last Fiscal Year table.

                        Patricia L. Francy
                        Jane H. Macon


CERTAIN RELATIONSHIPS
AND RELATED
TRANSACTIONS:           As a registered broker-dealer, our subsidiary is subject
                        to the Uniform Net Capital Rule under the Exchange  Act.
                        "Net  capital"  is  defined as net worth  (assets  minus
                        liabilities),  plus qualifying subordinated  borrowings,
                        less  certain  deductions.  Ms.  Siebert  loaned  us  $3
                        million pursuant to subordinated  notes bearing interest
                        at rates  ranging from 5% to 8%. These notes were repaid
                        by us in September 1999.

                        In 1999,  Ms. Siebert also pledged some of her shares of
                        our common stock as collateral  for the  obligations  of
                        our subsidiary, Siebert, Brandford, Shank & Co., L.L.C.,
                        or SBS, under a $5,000,000  Revolving  Subordinated Loan
                        Agreement. We hold a 49% equity interest in SBS.

                        In 1998,  we loaned an  aggregate  of $4  million to SBS
                        under temporary  subordinated  loan  agreements  entered
                        into  under the  rules of the  National  Association  of
                        Securities  Dealers,  Inc. These loans were subsequently
                        repaid.

                        The  foregoing  transactions  have been  approved by the
                        Board or a committee of the Board or by the shareholders
                        and, to the extent that these arrangements are available
                        from  non-affiliated  parties,  are  on  terms  no  less
                        favorable to us than those available from non-affiliated
                        parties.

OUR PERFORMANCE:        The stock  price  performance  graph  below shall not be
                        deemed   incorporated   by   reference  by  any  general
                        statement   incorporating   by   reference   this  proxy
                        statement  into any filing under the  Securities  Act or
                        under  the  Exchange  Act,   except  to  the  extent  we
                        specifically  incorporate this information by reference,
                        and shall not  otherwise  be deemed  filed  under  these
                        acts.


                                       8
<PAGE>


                COMPARISON OF 37 MONTH CUMULATIVE TOTAL RETURN*
                         AMONG SIEBERT FINANCIAL CORP.,
                      THE NASDAQ STOCK MARKET (U.S.) INDEX
                   AND THE DOW JONES SECURITIES BROKERS INDEX


EDGAR REPRESENTATION OF DATA POINTS USED IN PRINTED GRAPHIC


<TABLE>
<CAPTION>

DOLLARS
                                                               Cumulative Total Return
                                          -----------------------------------------------------------
                                          11/12/96       12/96        12/97       12/98        12/99
<S>                                       <C>           <C>          <C>         <C>          <C>
SIEBERT FINANCIAL CORP.                     100.00       91.15        78.41      319.00       506.59
NASDAQ STOCK MARKET (U.S.)                  100.00      106.11       130.01      183.32       339.26
DOW JONES SECURITIES BROKERS                100.00      116.32       211.59      240.64       372.68

</TABLE>

*     Assumes  $100  invested  on November  12, 1996 in our common  stock and on
      October 31, 1996 in the indices presented. Amounts include reinvestment of
      diviedends.


                        The above graph compares our  performance  from November
                        12,  1996,  the date  that our  common  stock  commenced
                        trading publicly, through December 31, 1999, against the
                        performance  of  the  Nasdaq  Market  Index  and the Dow
                        Jones Securities Brokers Index.



                                       9
<PAGE>


           SECURITY OWNERSHIP OF MANAGEMENT AND PRINCIPAL STOCKHOLDERS


MANAGEMENT
OWNERSHIP:              The following  table lists share ownership of our common
                        stock as of March 31,  2000.  The  information  includes
                        beneficial  ownership  by  each  of  our  directors  and
                        executive  officers,  by  all  directors  and  executive
                        officers as a group and  beneficial  owners known by our
                        management to hold at least 5% of our common  stock.  To
                        our  knowledge,  each person named in the table has sole
                        voting and  investment  power with respect to all shares
                        of common stock shown as beneficially owned by them. Any
                        information  in the table on beneficial  owners known by
                        management  to hold at least 5% of our  common  stock is
                        based on information  furnished to us by such persons or
                        groups and statements filed with the SEC.


                                                   SHARES OF       PERCENT OF
NAME OF BENEFICIAL OWNER(1)                      COMMON STOCK        CLASS(2)
- ---------------------------------------------   --------------    -------------

Muriel F. Siebert                                19,878,700            86.8%

Mitchell M. Cohen                                         0              *

NICHOLAS P. DERMIGNY                                 88,000(3)           *

DANIEL IESU                                          12,000(4)           *

DANIEL JACOBSON                                       4,000(5)           *

PATRICIA L. FRANCY                                   20,000(6)           *

JANE H. MACON                                        20,000(6)           *

DIRECTORS AND EXECUTIVE OFFICERS AS A GROUP      20,022,700(7)         86.9%
(seven persons)

* Less than 1%


- --------

(1)    The address for each person  named in the table is c/o Siebert  Financial
       Corp., 885 Third Avenue, New York, New York 10022.

(2)    Percentages are computed in accordance with Rule 13d-3 under the Exchange
       Act.

(3)    Consists of 88,000  shares of our common stock that Mr.  Dermigny has the
       right to acquire pursuant to a stock option grant.

(4)    Consists of 12,000 shares of our common stock that Mr. Iesu has the right
       to acquire pursuant to a stock option grant.

(5)    Consists of 4,000  shares of our common  stock that Mr.  Jacobson has the
       right to acquire pursuant to a stock option grant.

(6)    Consists of 20,000  shares of our common  stock that the director has the
       right to acquire pursuant to a stock option grant.

(7)    Includes options to purchase an aggregate of 144,000 shares of our common
       stock described above.


                                       10
<PAGE>


                                   PROPOSAL 1:
                              ELECTION OF DIRECTORS


GENERALLY:                 Our Board  nominated  five  directors for election at
                           the meeting. Each nominee currently is serving as one
                           of our  directors.  If you re-elect  them,  they will
                           hold office  until the next  annual  meeting or until
                           their successors have been elected.

<TABLE>
<S>                        <C>                                  <C>
NOMINEES:                  MURIEL F. SIEBERT                    Muriel  Siebert  has been  Chairwoman,  President
                           Age 67                               and a  director  of Muriel  Siebert  & Co.,  Inc.
                                                                since 1967 and the Siebert  Financial Corp. since
                                                                November 8, 1996.  The first woman  member of the
                                                                New York Stock  Exchange  on December  28,  1967,
                                                                Ms. Siebert served as  Superintendent of Banks of
                                                                the State of New York  from 1977 to 1982.  She is
                                                                a  director  of  the  New  York  State   Business
                                                                Council,  the  Commission of Judicial  Nomination
                                                                and the Boy  Scouts  of  Greater  New  York.  Ms.
                                                                Siebert  is also on the  executive  committee  of
                                                                the Economic Club of New York.

                           NICHOLAS P. DERMIGNY                 Nicholas  Dermigny  has been our  Executive  Vice
                           Age 42                               President  and  Chief  Operating   Officer  since
                                                                joining  us  in  1989.  Prior  to  1993,  he  was
                                                                responsible  for our  retail  discount  division.
                                                                Mr.  Dermigny  became an officer and  director on
                                                                November 8, 1996.

                           PATRICIA L. FRANCY                   Patricia  Francy is Treasurer  and  Controller of
                           Age 54                               Columbia  University.  She  previously  served as
                                                                the   University's   Director   of  Finance   and
                                                                Director  of  Budget   Operations  and  has  been
                                                                associated  with the  University  since 1969. Ms.
                                                                Francy became a director on March 11, 1997.

                           JANE H. MACON                        Jane  Macon  is a  partner  with  the law firm of
                           Age 53                               Fulbright & Jaworski L.L.P., San Antonio,  Texas.
                                                                Fulbright  &  Jaworski   L.L.P.   provides  legal
                                                                services  to us. Ms.  Macon  became a director on
                                                                November 8, 1996.
</TABLE>

                                       11
<PAGE>


<TABLE>
<S>                        <C>                                  <C>
                           DANIEL JACOBSON                      Daniel  Jacobson has been our Vice Chairman since
                           Age 71                               May 1999.  Prior to joining us, Mr.  Jacobson was
                                                                a partner at Richard  A.  Eisner & Company,  LLP.
                                                                Mr.  Jacobson  is  also a  director  of  Barnwell
                                                                Industries,  Inc. Mr.  Jacobson became an officer
                                                                and a director on May 3, 1999.
</TABLE>

BOARD MEETINGS:            In 1999, the Board held five meetings and acted three
                           times by unanimous  written  consent.  Each incumbent
                           director  attended  at least  75% of his or her Board
                           meetings and all of his or her committee meetings.

BOARD COMMITTEES:          The  Board  has  standing   Audit  and   Compensation
                           Committees,  each  currently  consisting of Ms. Macon
                           and Ms. Francy.

                           The duties of the Audit Committee include:

                           -    review with the independent  public  accountants
                                of  the  scope  of  their  audit,   the  audited
                                consolidated   financial  statements,   and  any
                                internal  control  comments   contained  in  the
                                independent   public   accountants'   management
                                letter,  including  corrective  action  taken by
                                management;

                           -    review  of  our  interim   unaudited   financial
                                reports;

                           -    review with the independent  public  accountants
                                of  the  adequacy  of  our  internal  accounting
                                control systems; and

                           -    review    and    approval    of     management's
                                recommendation  for the  appointment  of outside
                                independent public accountants.

                           The Audit Committee held two meetings during 1999.

                           The  Compensation  Committee  held one meeting during
                           1999.


SECTION 16(A)
BENEFICIAL OWNERSHIP
REPORTING
COMPLIANCE:                Section  16(a)  of  the  Exchange  Act  requires  our
                           executive  officers  and  directors  and  persons who
                           beneficially own more than 10% of our common stock to
                           file  initial  reports of  ownership  and  reports of
                           changes in ownership with the Securities and Exchange
                           Commission.  These executive officers,  directors and
                           shareholders  are  required  by the SEC to furnish us
                           with copies of all Section 16(a) forms they file.

                           Based solely upon a review of the copies of the forms
                           furnished to us, we believe  that during  fiscal 1999
                           all Section 16(a) filing  requirements  applicable to
                           our  executive  officers,  directors and greater than
                           10% beneficial  owners were complied with on a timely
                           basis.

                                       12
<PAGE>


INDEMNIFICATION OF
OFFICERS AND
DIRECTORS:                 We indemnify our executive  officers and directors to
                           the  extent   permitted  by  applicable  law  against
                           liabilities  incurred as a result of their service to
                           us and  against  liabilities  incurred as a result of
                           their service as directors of other corporations when
                           serving  at our  request.  We  have a  directors  and
                           officers liability insurance policy,  underwritten by
                           Executive  Risk  Indemnity,  Inc.,  in the  aggregate
                           amount of $10 million.  As to  reimbursements  by the
                           insurer of our indemnification  expenses,  the policy
                           has a $150,000 deductible; there is no deductible for
                           covered  liabilities  of  individual   directors  and
                           officers.  In addition,  we have an excess  directors
                           and officers liability insurance policy, underwritten
                           by the Gulf  Insurance  Company,  in the amount of $5
                           million.

VOTE REQUIRED:             The five  nominees  for director who receive the most
                           votes will be elected.  The enclosed proxy allows you
                           to  vote  for  the  election  of all of the  nominees
                           listed,  to  "withhold  authority to vote" for one or
                           more of the  nominees or to  "withhold  authority  to
                           vote" for all of the nominees.

                           If you do not vote  for a  nominee,  or you  indicate
                           "withhold authority to vote" for any nominee, on your
                           proxy  card,  your vote will not count  either for or
                           against the  nominee.  Also,  if your broker does not
                           vote on any of the three  proposals,  it will have no
                           effect on the election.

                           The persons  named in the  enclosed  proxy  intend to
                           vote "FOR" the election of all of the nominees.  Each
                           of the  nominees  currently  serves as a director and
                           has consented to be nominated. We do not foresee that
                           any of the  nominees  will be unable or  unwilling to
                           serve,  but if such a  situation  should  arise  your
                           proxy  will vote in  accordance  with his or her best
                           judgment.



               THE BOARD DEEMS "PROPOSAL 1: ELECTION OF DIRECTORS"
             TO BE IN THE BEST INTERESTS OF SIEBERT FINANCIAL CORP.
                AND ITS SHAREHOLDERS AND RECOMMENDS THAT YOU VOTE
            "FOR" THE ELECTION OF EACH OF THE NOMINEES FOR DIRECTOR.


                                       13
<PAGE>


                     RELATIONSHIP WITH INDEPENDENT AUDITORS

Richard A. Eisner & Company, LLP currently serves as our independent auditors. A
representative of Richard A. Eisner & Company, LLP will be present at the Annual
Meeting and will have an opportunity to make a statement if he desires to do so,
and will respond to appropriate questions from stockholders.


                SHAREHOLDER PROPOSALS FOR THE 2001 ANNUAL MEETING

If you wish to submit  proposals to be  presented at the 2001 Annual  Meeting of
our  shareholders,   the  proposals  must  be  received  by  us  no  later  than
January 17,  2001  for  them  to be  included  in our proxy  materials  for that
meeting.


                                  OTHER MATTERS

The Board does not know of any other matters to be presented at the meeting.  If
any additional  matters are properly presented to the shareholders for action at
the meeting,  the persons  named in the enclosed  proxies and acting  thereunder
will have  discretion  to vote on these  matters  in  accordance  with their own
judgment.

YOU MAY  OBTAIN A COPY OF OUR  ANNUAL  REPORT ON FORM 10-K FOR THE  FISCAL  YEAR
ENDED  DECEMBER  31,  1999 FILED WITH THE  SECURITIES  AND  EXCHANGE  COMMISSION
WITHOUT CHARGE BY WRITING TO: DANIEL IESU,  SECRETARY,  SIEBERT FINANCIAL CORP.,
885 THIRD AVENUE, SUITE 1720, NEW YORK, NEW YORK 10022 OR CALLING 800-872-0711.

                                      By Order of the Board of Directors



                                      Daniel Iesu
                                      Secretary


Dated: May 19, 2000



                   PLEASE COMPLETE, DATE AND SIGN THE ENCLOSED
             PROXY AND RETURN IT PROMPTLY IN THE ENCLOSED ENVELOPE.

                      PLEASE VOTE - YOUR VOTE IS IMPORTANT


                                       14

<PAGE>



                            SIEBERT FINANCIAL CORP.
                                     PROXY
          THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS
                 ANNUAL MEETING OF SHAREHOLDERS - JUNE 15, 2000



         The undersigned  hereby appoint Daniel Iesu and Mitchell M. Cohen,  and
each of them, the proxies of the undersigned, with power of substitution to each
of them to vote all shares of Siebert  Financial Corp.  which the undersigned is
entitled  to vote at the Annual  Meeting of  Shareholders  of Siebert  Financial
Corp. to be held at The Harmonie Club, 4 East 60th Street, New York, New York on
Thursday,  June 15,  2000 at 9:00  A.M.,  local  time,  and at any  adjournments
thereof.

         Unless otherwise  specified in the spaces provided,  the  undersigned's
vote will be cast FOR item (1).




          (Continued, and to be signed and dated, on the reverse side)


<PAGE>


                      FOR ALL NOMINEES            WITHHOLD AUTHORITY
                        LISTED BELOW              (to vote for all
                     (except as marked          nominees listed below)
                   to the contrary below)

<TABLE>
<CAPTION>
<S>               <C>                                                 <C>                              <C>
1.  ELECTION OF                                                       NOMINEES: Muriel F. Siebert,     2. In their discretion on
    DIRECTORS:                [_]                        [_]                    Nicholas P. Dermigny,     any other business which
                                                                                Patricia L. Francy,       may properly come before
(INSTRUCTION:     To withhold authority to vote for any individual              Jane H. Macon and         the meeting or any
                  nominee, write that nominee's name on the space               Daniel Jacobson           adjournments thereof.
                  write that nominee's name on the space provided.
                  below).





                                         Date:             , 2000                                           Date:             , 2000
- --------------------------------------        -------------             ---------------------------------        -------------
      Signature of Stockholder                                          Signature of Joint Owner, if any
</TABLE>



Please  sign  exactly as your name  appears  above.  When  signing as  attorney,
executor,  administrator,  trustee or  guardian,  please give your full title as
such.  Votes MUST be indicated (X) in black or blue ink.  Please Sign and Return
in Enclosed Envelope. No Postage is Required.





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