LIMITED INC
8-K, 1998-04-10
WOMEN'S CLOTHING STORES
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                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                             -----------------------
                                    FORM 8-K

                         Pursuant to Section 13 or 15(d)

                     of the Securities Exchange Act of 1934

                                  April 9, 1998
                Date of Report (Date of earliest event reported)

                                THE LIMITED, INC.
             (Exact name of registrant as specified in its charter)

                             -----------------------


           Delaware                 1-8344                        31-1029810
 (State of other jurisdiction     (Commission                   (IRS Employer
       of incorporation)           File no.)                 Identification No.)

                                 Three Limited Parkway
                                    P.O. Box 16000
                                  Columbus, OH 43230
                                    (614) 479-7000

                    (Address of principal executive offices)

Item 5.  Other Events

     On April 9, 1998, The Limited, Inc. announced March 1998 sales figures.
See press release attached as Exhibit 99.1 hereto.

Item 7.  Financial Statements, Pro Forma Financial Information and Exhibits

(c) Exhibits

     99.1 Press release dated April 9, 1998

                                    SIGNATURE

     Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.

                            THE LIMITED, INC.

                            By: /s/ Kenneth B. Gilman
                               -----------------------------------
                                 Name:  Kenneth B. Gilman
                                 Title: Vice Chairman of the Board of Directors
                                          and Chief Administrative Officer

April 9, 1998

                                  EXHIBIT INDEX

99.1     Press Release dated April 9, 1998



                                                            Exhibit 99.1

                      THE LIMITED, INC. REPORTS MARCH SALES

Columbus, Ohio (April 9, 1998)--The Limited, Inc. (NYSE/LSE: LTD) reported net
sales of $765.5 million for the five-week period ended April 4, 1998, an
increase of 6%, compared to sales of $719.1 million for the comparable five-week
period ended April 5, 1997. Sales of $1.371 billion for the two months ended
April 4, 1998 increased 6% from sales of $1.289 billion for the same period last
year.

The Company's comparable store sales increased 4% for the five weeks and the
nine weeks ended April 4, 1998.

The Limited, Inc., through Express, Lerner New York, Lane Bryant, Limited
Stores, Structure, Limited Too, Galyan's and Henri Bendel, presently operates
3,700 specialty stores. The Company also owns approximately 83% of Intimate
Brands, Inc. which, through Victoria's Secret Stores and Bath & Body Works
presently operates 1,737 specialty stores and distributes apparel
internationally through the Victoria's Secret Catalogue. The Company owns
approximately 84% of Abercrombie & Fitch which currently operates 159 stores.

                                      # # #





For further information, please contact:               Rita Trevino Flynn
                                                       Vice President
                                                       Communications
                                                       The Limited, Inc.
                                                       614-415-7555



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