NATIONAL MEDIA CORP
SC 13D, 1998-11-02
CATALOG & MAIL-ORDER HOUSES
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<PAGE>

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                  SCHEDULE 13D


                    Under the Securities Exchange Act of 1934
                              (Amendment No. ___)*


                           NATIONAL MEDIA CORPORATION
                                (Name of Issuer)

                     Common Stock, par value $0.01 per share
                         (Title of Class of Securities)

                                   636919102
                                 (CUSIP Number)


                              R. Christopher Weber
          Senior Vice President, Chief Financial Officer and Secretary
                          Jacor Communications Company
                    50 East RiverCenter Boulevard, 12th Floor
                            Covington, Kentucky 41011
                                 (606) 655-2267
                  (Name, Address and Telephone Number of Person
                Authorized to Receive Notices and Communications)


                                October 23, 1998
             (Date of Event which Requires Filing of this Statement)


If the filing person has previously filed a statement on Schedule 13G to 
report the acquisition which is the subject of this Schedule 13D, and is 
filing this schedule because of Sections 240.13d-1 (e), 240.13d-1 (f) or 
240.13d-1 (g), check the following box ___.

NOTE: Schedules filed in paper format shall include a signed original and 
five copies of the schedule, including all exhibits.  See Rule 13d-7 for 
other parties to whom copies are to be sent.

*The remainder of this cover page shall be filled out for a reporting 
person's initial filing on this form with respect to the subject class of 
securities, and for any subsequent amendment containing information which 
would alter the disclosures provided in a prior cover page.

The information required in the remainder of this cover page shall not be 
deemed to be "filed" for the purpose of Section 18 of the Securities Exchange 
Act of 1934 ("Act") or otherwise subject to the liabilities of that section 
of the Act but shall be subject to all other provisions of the Act (however, 
see the Notes).

<PAGE>

CUSIP NO.  636919102
1.   NAMES OF REPORTING PERSONS
     S.S. or I.R.S. Identification Nos. of Above Persons

              Jacor Communications Company
              59-2054850

2.   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
                                                          (a) ____
                                                          (b)  X
                                                              ____

3.   SEC USE ONLY

4.   SOURCE OF FUNDS*

              WC, OO

5.   CHECK IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO ITEMS
     2(d) or 2(e)

              N/A

6.   CITIZENSHIP OR PLACE OF ORGANIZATION

              Delaware

NUMBER OF                  7.       SOLE VOTING POWER
  SHARES                            N/A
BENEFICIALLY
  OWNED BY                 8.       SHARED VOTING POWER
  EACH                              8,319,472 (See Items 5 and 6)
REPORTING
  PERSON                   9.       SOLE DISPOSITIVE POWER
  WITH                              N/A

                           10.      SHARED DISPOSITIVE POWER 
                                    8,319,472 (See Items 5 and 6)

11.  AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

                                    8,319,472 (See Items 5 and 6)

12.  CHECK IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES*

              N/A

13.  PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

              24.6% of Common Stock

14.  TYPE OF REPORTING PERSON*

                   CO, HC
*(See Instructions)


                                  2

<PAGE>


ITEM 1.  SECURITY AND ISSUER

         The name of the issuer is National Media Corporation, a Delaware 
corporation (the "Company"). The address of the principal executive offices 
of the Company is 1581 Ventura Boulevard, Suite 570, Encino, California 
91416. The class of the Company's securities to which this Schedule 13D 
relates is its Common Stock, par value $0.01 per share ("Common Stock").

ITEM 2.  IDENTITY AND BACKGROUND

         (a) - (c) Jacor Communications Company ("JCC") is a Florida 
corporation and is a wholly owned subsidiary of Jacor Communications, Inc., a 
Delaware corporation ("Jacor"). Both JCC and Jacor have their principal 
executive offices located at 50 East RiverCenter Boulevard, 12th Floor, 
Covington, Kentucky 41011. Jacor is the nation's second largest radio company 
measured by total stations. As of October 8, 1998, including announced 
pending acquisitions, Jacor owns, operates or represents 230 radio stations 
in 55 broadcast areas and WKRC-TV in Cincinnati. Additionally, Jacor and its 
wholly owned subsidiary, Premiere Radio Networks, combine to form the third 
largest provider of syndicated radio programming in the country, syndicating 
the nation's leading radio talk shows which include The Rush Limbaugh Show, 
The Dr. Laura Schlessinger Show, Dr. Dean Edell and Art Bell's overnight 
programs, "Dreamland" and "Coast to Coast." Jacor also owns NSN Network 
Services, a satellite systems integration company that provides design, 
communications technology and support to establish and maintain global 
satellite connectivity to companies worldwide.

         The name, business address and principal occupation of each director 
of JCC are as follows:

<TABLE>
<CAPTION>
Name and Business Address                    Principal Occupation
- -------------------------                    ---------------------
<S>                                          <C>
R. Christopher Weber                         Senior Vice President, Chief Financial Officer and
50 East RiverCenter Boulevard                Assistant Secretary of Jacor 
12th Floor
Covington, KY 41011

Jon M. Berry                                 Senior Vice President and Treasurer of Jacor
50 East RiverCenter Boulevard
12th Floor
Covington, KY 41011
</TABLE>


                                 3
<PAGE>



         The name, business address and principal occupation of each 
executive officer of JCC are as follows:

<TABLE>
<CAPTION>
Name and Business Address                    Principal Occupation
- -------------------------                    ---------------------
<S>                                          <C>
Randy Michaels                               Chief Executive Officer of Jacor
50 East RiverCenter Boulevard
12th Floor
Covington, KY 41011

Robert L. Lawrence                           President and Chief Operating Officer of Jacor
50 East RiverCenter Boulevard
12th Floor
Covington, KY 41011

R. Christopher Weber                         Senior Vice President, Chief Financial Officer
50 East RiverCenter Boulevard                and Assistant Secretary of Jacor
12th Floor
Covington, KY 41011

Jon M. Berry                                 Senior Vice President and Treasurer of Jacor
50 East RiverCenter Boulevard
12th Floor
Covington, KY 41011

David H. Crowl                               President/Radio Division of Jacor
50 East RiverCenter Boulevard
12th Floor
Covington, KY 41011

Paul F. Solomon                              Senior Vice President, General Counsel and 
50 East RiverCenter Boulevard                Secretary of Jacor
12th Floor
Covington, KY 41011

Jerome L. Kersting                           Senior Vice President of Jacor
50 East RiverCenter Boulevard
12th Floor
Covington, KY 41011
</TABLE>

         Jacor is the parent holding company of JCC. Zell/Chilmark Fund L.P., 
a Delaware limited partnership (the "Zell/Chilmark"), is a controlling person 
of Jacor. The sole general partner of Zell/Chilmark is ZC Limited 
Partnership, an Illinois limited partnership ("ZC Limited"). The sole general 
partner of ZC Limited is ZC Partnership, a Delaware general partnership 
("ZC"). ZC's general partners are ZC, Inc., an Illinois corporation ("ZCI") 
and CZ, Inc., a Delaware corporation ("CZI").

         ZCI is wholly owned and controlled by Samuel Zell. Samuel Zell, as 
trustee of the Samuel Zell Revocable Trust dated January 17, 1990 (the "SZ 
Trust"), is the sole shareholder of ZCI. Mr. Zell is also the beneficiary of 
the SZ Trust. CZI is wholly owned and controlled by David M. Schulte, its 
sole shareholder.


                                  4
<PAGE>

         The principal executive offices of Zell/Chilmark, ZC Limited, ZC and 
ZCI are located at Two North Riverside Plaza, Chicago, IL 60606. The 
principal executive offices of CZI are located at 875 North Michigan Avenue, 
Chicago, Illinois 60611.

         The name, business address and principal occupation of each director 
of Jacor are as follows:


<TABLE>
<CAPTION>
Name and Business Address                    Principal Occupation
- -------------------------                    ---------------------
<S>                                          <C>
John W. Alexander                            President of Mallard Creek Capital Partners, Inc.,
229 N. Church Street                         primarily an investment company with investments
Suite 200                                    in real estate and development companies; Partner
Charlotte, NC 28202                          of Meringoff Equities, a real estate and investment
                                             company; Trustee of Equity Residential Properties
                                             Trust, a real estate investment trust

Peter C.B. Bynoe                             Partner in the Chicago-based law firm of
203 N. LaSalle Street                        Rudnick & Wolfe
Chicago, IL 60601

Rod F. Dammeyer                              Managing Director of EGI Corporate Investments,
Two North Riverside Plaza                    a division of Equity Group Investments, Inc., a
Chicago, IL 60606                            privately owned investment and management
                                             company

F. Philip Handy                              Managing Director of EGI Corporate Investments,
200 E. New England Avenue                    a division of Equity Group Investments, Inc., a
P.O. Box 3090                                privately owned investment and management
Winter Park, FL 32790                        company

Marc Lasry                                   Executive Vice President of Amroc Investments,
335 Madison Avenue                           Inc., a private investment firm
26th Floor
New York, NY 10017

Robert L. Lawrence                           President and Chief Operating Officer of Jacor
50 East RiverCenter Boulevard
12th Floor
Covington, KY 41011

Randy Michaels                               Chief Executive Officer of Jacor
50 East RiverCenter Boulevard
12th Floor
Covington, KY 41011

                                       5
<PAGE>

Sheli Z. Rosenberg                           President and Chief Executive Officer of Equity
Two North Riverside Plaza                    Group Investments, Inc., a privately owned
Chicago, IL 60606                            investment and management company; Vice Chair
                                             of Jacor

Mary Agnes Wilderotter                       President and Chief Executive Officer of Wink
1001 Marina Village Pkwy.                    Communications Inc., a leading interactive media
Alameda, CA 94501                            company

Samuel Zell                                  Chairman of the Board of Equity Group Investments,
Two North Riverside Plaza                    Inc., a privately owned investment and management
Chicago, IL 60606                            company; Chairman of Jacor
</TABLE>

         The name, business address and principal occupation of each 
executive officer of Jacor are as follows:

<TABLE>
<CAPTION>
Name and Business Address                    Principal Occupation
- -------------------------                    ---------------------
<S>                                          <C>
Samuel Zell                                  Chairman of the Board of Equity Group Investments,
Two North Riverside Plaza                    Inc., a privately owned investment and management
Chicago, IL 60606                            company; Chairman of Jacor

Sheli Z. Rosenberg                           President and Chief Executive Officer of Equity
Two North Riverside Plaza                    Group Investments, Inc., a privately owned
Chicago, IL 60606                            investment and management company; Vice Chair
                                             of Jacor

Randy Michaels                               Chief Executive Officer of Jacor
50 East RiverCenter Boulevard
12th Floor
Covington, KY 41011

Robert L. Lawrence                           President and Chief Operating Officer of Jacor
50 East RiverCenter Boulevard
12th Floor
Covington, KY 41011

David H. Crowl                               President/Radio Division of Jacor
50 East RiverCenter Boulevard
12th Floor
Covington, KY 41011


                                       6
<PAGE>

R. Christopher Weber                         Senior Vice President, Chief Financial Officer and
50 East RiverCenter Boulevard                Assistant Secretary of Jacor
12th Floor
Covington, KY 41011

Jon M. Berry                                 Senior Vice President and Treasurer of Jacor
50 East RiverCenter Boulevard
12th Floor
Covington, KY 41011

John Hogan                                   Senior Vice President of Jacor
50 East RiverCenter Boulevard
12th Floor
Covington, KY 41011

Jerome L. Kersting                           Senior Vice President of Jacor
50 East RiverCenter Boulevard
12th Floor
Covington, KY 41011

Thomas P. Owens                              Senior Vice President- Programming of Jacor
50 East RiverCenter Boulevard
12th Floor
Covington, KY 41011

Paul F. Solomon                              Senior Vice President, General Counsel and
50 East RiverCenter Boulevard                Secretary of Jacor
12th Floor
Covington, KY 41011

Jay Meyers                                   Senior Vice President of Jacor
50 East RiverCenter Boulevard
12th Floor
Covington, KY 41011

Pamela C. Taylor                             Senior Vice President- Corporate Communications
50 East RiverCenter Boulevard                of Jacor
12th Floor
Covington, KY 41011

Martin R. Gausvick                           Vice President- Finance of Jacor
50 East RiverCenter Boulevard
12th Floor
Covington, KY 41011

Alfred Kenyon III                            Vice President- Engineering of Jacor
50 East RiverCenter Boulevard
12th Floor
Covington, KY 41011


                                     7
<PAGE>

Nicholas Jan Miller                          Vice President- Marketing of Jacor
50 East RiverCenter Boulevard
12th Floor
Covington, KY 41011

William P. Suffa                             Vice President- Strategic Development of Jacor
50 East RiverCenter Boulevard
12th Floor
Covington, KY 41011
</TABLE>

         The name, business address, principal occupation and position with 
ZCI of each director and executive officer of ZCI are as follows:

<TABLE>
<CAPTION>
Name and Business Address                    Principal Occupation and Position with ZCI
- -------------------------                    ------------------------------------------
<S>                                          <C>
Samuel Zell                                  Chairman of the Board of Equity Group Investments,
Two N. Riverside Plaza                       Inc., a privately owned investment and management
Chicago, IL 60606                            company; Sole director and President of ZCI

Sheli Z. Rosenberg                           President and Chief Executive Officer of Equity
Two N. Riverside Plaza                       Group Investments, Inc., a privately owned
Chicago, IL 60606                            investment and management company; Vice
                                             President of ZCI

Arthur A. Greenberg                          Principal of the accounting firm  of Arthur A.
Two N. Riverside Plaza                       Greenberg, CPA; Vice President and Treasurer of
Chicago, IL 60606                            ZCI

Rod F. Dammeyer                              Managing Director of EGI Corporate Investments,
Two N. Riverside Plaza                       a division of Equity Group Investments, Inc., a
Chicago, IL 60606                            privately owned investment and management
                                             company; Vice President of ZCI

Donald J. Liebentritt                        Principal in the law firm of Rosenberg & Liebentritt,
Two N. Riverside Plaza                       P.C. and Executive Vice and General Counsel of
Chicago, IL 60606                            Equity Group Investments, Inc., a privately owned
                                             investment and management company; Vice
                                             President of ZCI
</TABLE>
                                     8
<PAGE>

         The name, business address, principal occupation and position with 
CZI of each director and executive officer of CZI are as follows:

<TABLE>
<CAPTION>
Name and Business Address                    Principal Occupation and Position with ZCI
- -------------------------                    ------------------------------------------
<S>                                          <C>
David M. Schulte                             Managing general partner  of Chilmark Partners,
875 N. Michigan Avenue                       L.P., a merchant banking firm that specializes in
Chicago, IL 60611                            providing corporate and investment banking
                                             advice to companies on the restructuring
                                             of their businesses in conjunction with
                                             recapitalizations; Sole director, President, Secretary
                                             and Treasurer of CZI

Joel S. Friedland                            General partner of Chilmark Partners, L.P.; Vice
875 N. Michigan Avenue                       President and Assistant Secretary of CZI
Chicago, IL 60611

Matthew Rosenberg                            General partner of Chilmark Partners, L.P.;
875 N. Michigan Avenue                       Vice President and Assistant Secretary of CZI
Chicago, IL 60611
</TABLE>

         (d) -(e) During the last five years, neither JCC, nor to the best of 
JCC's knowledge, Jacor, the Zell/Chilmark, ZC Limited, ZC, ZCI, CZI or any of 
the directors or executive officers of JCC, Jacor, the Zell/Chilmark, ZC 
Limited, ZC, ZCI or CZI, have been convicted in a criminal proceeding 
(excluding traffic violations or similar misdemeanors) or was a party to a 
civil proceeding of a judicial or administrative body of competent 
jurisdiction as a result of which any such person was or is subject to a 
judgment, decree or final order enjoining future violations of, or 
prohibiting or mandating activities subject to, federal or state securities 
laws or finding any violation with respect to such laws.

         (f) All individuals described in this Item 2 are United States 
citizens.

ITEM 3.  SOURCE AND AMOUNT OF FUNDS OR OTHER CONSIDERATION

         NM Acquisition Co., LLC, a Delaware limited liability company 
("ACO"), was formed in July 1998. Pursuant to its Operating Agreement, ACO 
was formed to purchase securities of the Company as set forth below in Item 4.

         In August 1998, JCC subscribed to purchase a membership interest in 
ACO for an aggregate purchase price of $10,000,000. The source of these funds 
was from JCC's working capital.

         As more fully described below in Item 4, ACO, upon its dissolution, 
distributed the various securities of the Company described below in Item 5 
to JCC.

ITEM 4.  PURPOSE OF TRANSACTION

         On August 11, 1998, ACO entered into a Stock Purchase Agreement (the 
"Stock Purchase Agreement") with the Company pursuant to which ACO would, 
subject to the satisfaction of certain 

                                    9
<PAGE>

conditions including approval by the stockholders of the Company, purchase 
from the Company a minimum of 20,000 and a maximum of 22,000 shares of the 
Company's Series E Convertible Preferred Stock ("Series E Stock"), for a 
minimum aggregate purchase price of $20,000,000 and a maximum aggregate 
purchase price of $22,000,000.

         On August 12, 1998, pursuant to a Letter Agreement (the "Letter 
Agreement") with the Company, Capital Ventures International, a Cayman 
Islands partnership, and RGC International Investors, LDC, a Cayman Islands 
limited duration company, ACO purchased: (i) 10,000 shares of the Company's 
Series D Convertible Preferred Stock ("Series D Stock"); and warrants 
("Warrants") to purchase up to 992,942 shares of Common Stock, for an 
aggregate purchase price of $10,000,000.

         The purpose of the transactions described above was to: (i) cause 
ACO to acquire additional securities of the Company and thereby cause ACO to 
acquire a controlling interest in the Company, (ii) have the Company adopt a 
Certificate of Designations, Preferences and Rights of the Series E Stock, 
(iii) allow ACO to have the right to appoint a majority of the Directors of 
the Company and reduce the number of Directors to seven; (iv) appoint Stephen 
C. Lehman as the Company's Chief Executive Officer; and (v) increase the 
Company's issued and authorized capital stock to allow for the issuance and 
conversion of the Series E Stock. The preceding descriptions of the Stock 
Purchase Agreement and the Letter Agreement are not intended to be complete 
and are qualified in their entirety by reference to the full text of those 
agreements. The Stock Purchase Agreement and the Letter Agreement are 
exhibits hereto and their provisions are incorporated herein by reference.

         On Friday, October 23, 1998, after the approval of the transaction 
by the stockholders of the Company, ACO completed its purchase of 20,000 
shares of Series E Stock from the Company pursuant to the Stock Purchase 
Agreement. Also on October 23, 1998, ACO, pursuant to its Operating 
Agreement, dissolved and distributed in kind the securities of the Company 
held by it to its members, including the securities listed below in Item 5 to 
JCC.

         Except as described above, JCC has no present plans or intentions 
which relate to or would result in any of the transactions required to be 
described in Item 4 of Schedule 13D.

ITEM 5.  INTEREST IN SECURITIES OF THE ISSUER

         The percentages of outstanding Common Stock of the Company reported 
in this Item 5 are based on an amount of 25,466,937 shares of Common Stock 
outstanding, which is the number of shares of Common Stock outstanding as of 
September 18, 1998, as set forth in the Company's Definitive Proxy Statement 
filed with the Securities and Exchange Commission on September 23, 1998. As 
to each item below, the number of outstanding shares of Common Stock has been 
increased to reflect the issuance of additional shares of Common Stock 
pursuant to a conversion by JCC of that particular security.

         (a) JCC may be deemed to be the beneficial owner of 8,319,472 shares 
of Common Stock, which would be 24.6% of the shares of Common Stock, as 
follows:

             (i)   JCC holds 3,561.2 shares of the Company's Series D
                   Stock, which (after the satisfaction or waiver of 
                   certain conditions contained in the Shareholders 
                   Agreement) could be converted into 3,318,532.3 shares 
                   of Common Stock, or 11.5% of the shares of Common Stock;

                                  10
<PAGE>


             (ii)  JCC holds 6,971 shares of the Company's Series E
                   Stock, which (after the satisfaction or waiver of 
                   certain conditions contained in the Shareholders 
                   Agreement) could be converted into 4,647,333.3 shares 
                   of Common Stock, or 15.4% of the shares of Common Stock; and

             (iii) JCC holds 353,606 Warrants to purchase shares of the
                   Company's Common Stock which (after the satisfaction
                   or waiver of certain conditions contained in the
                   Shareholders Agreement) could be exercised for up to
                   353,606 shares of Common Stock, or 1.4% of the shares
                   of Common Stock.

         (b) The Shareholders Agreement described below in Item 6 restricts 
JCC's ability to dispose of securities of the Company held by it. Also, 
pursuant to the Shareholders Agreement, JCC has granted an irrevocable proxy 
to Temporary Media Co., LLC, a Delaware limited liability company ("TMC"), 
with respect to all shares of capital stock of the Company owned by JCC. 
Therefor, JCC has only a shared power to vote or direct the vote or dispose 
or direct the disposition of the 8,319,472 shares of Common Stock (24.6% of 
the outstanding shares of Common Stock) deemed to be held by it. The 
descriptions of the Shareholders Agreement contained herein are not intended 
to be complete and are qualified in their entirety by reference to the full 
text of the Shareholders Agreement, which is an exhibit hereto and is 
incorporated herein by reference.

         TMC's principal office is located at 15821 Ventura Boulevard, Suite 
570, Encino, California 91436 and its principal business is the provision of 
management consulting services to the Company. To the best of JCC's 
knowledge, during the last five years, neither TMC nor any of the directors 
or executive officers of TMC have been convicted in a criminal proceeding 
(excluding traffic violations or similar misdemeanors) or was a party to a 
civil proceeding of a judicial or administrative body of competent 
jurisdiction as a result of which any such person was or is subject to a 
judgment, decree or final order enjoining future violations of, or 
prohibiting or mandating activities subject to, federal or state securities 
laws or finding any violation with respect to such laws.

         (c)      None, except as disclosed in Items 3 and 4 above.

         (d)      Not applicable.

         (e)      Not applicable.

ITEM 6.  CONTRACTS, ARRANGEMENTS, UNDERSTANDINGS OR RELATIONSHIPS WITH
         RESPECT TO SECURITIES OF THE ISSUER

         Pursuant to ACO's Operating Agreement and as a condition for the 
dissolution of ACO and the distribution of the Company's securities to JCC, 
JCC entered into the Shareholders' Agreement dated as of October 23, 1998 
(the "Shareholders Agreement") with the Company and all of the other members 
of ACO. The Shareholders Agreement restricts JCC's ability to sell or 
transfer any of the Series D Stock, Series E Stock, Warrants or Common Stock 
of the Company held by it and also restricts JCC's ability to convert or 
exercise Series D Stock, Series E Stock or Warrants into Common Stock. Also 
pursuant to the Shareholders Agreement, JCC has granted an irrevocable proxy 
to TMC with respect to all shares of capital stock of the Company owned by 
JCC. The descriptions of the Shareholders Agreement contained herein are not 
intended to be complete and 

                                   11

<PAGE>

are qualified in their entirety by reference to the full text of the 
Shareholders Agreement which is an exhibit hereto and is incorporated herein 
by reference.

         Please see Item 5 (b) above for information concerning TMC.

ITEM 7.  MATERIAL TO BE FILED AS EXHIBITS
<TABLE>
<S>        <C>
Exhibit 1  Stock Purchase Agreement dated as of August 11, 1998 by and
           between the Company and ACO. Incorporated by reference to
           Exhibit 10.1 to the Company's Current Report on Form 8-K dated
           August 13, 1998.*

Exhibit 2  Letter Agreement dated as of August 10, 1998 by and between
           the Company, ACO, RGC International Investors, LDC and Capital
           Ventures International. Incorporated by reference to Exhibit
           10.4 to the Company's Current Report on Form 8-K dated
           August 13, 1998.*

Exhibit 3  Shareholders' Agreement dated as of October 23, 1998 by and
           among the Company, JCC and the other persons described on the
           signature pages thereto.

Exhibit 4  Form of Irrevocable Proxy dated as of October 23, 1998 to be 
           executed by JCC and each other member of ACO. (Included as Exhibit
           A to the Shareholders' Agreement).

</TABLE>
- -----------------------------
* Incorporated by reference.


                              12
<PAGE>


SIGNATURE

         After reasonable inquiry and to the best of my knowledge and belief, 
I certify that the information set forth in this statement is true, complete 
and correct.

                               JACOR COMMUNICATIONS COMPANY


                               By: /s/ R. Christopher Weber
                                   --------------------------------------------
                                   R. Christopher Weber, Senior Vice President,
                                   Chief Financial Officer and Secretary


Date: November 2, 1998


                                     13

<PAGE>




                                                                     Exhibit 3










                              NATIONAL MEDIA CORPORATION

                                 -------------------

                               SHAREHOLDERS' AGREEMENT

                                 -------------------

<PAGE>

                                  TABLE OF CONTENTS
<TABLE>
<CAPTION>
                                                                                 PAGE
                                                                                 -----
<S>                                                                              <C>
1.   Definitions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1
     1.1  "Holders". . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1
     1.2  "Investor Stock" . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1
2.   Restrictions on Transfer of Shares by The Members . . . . . . . . . . . . . . .2
3.   Assignments and Transfers . . . . . . . . . . . . . . . . . . . . . . . . . . .3
4.   Legend. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3
5.   Effect of Change in Company's Capital Structure . . . . . . . . . . . . . . . .4
6.   Creation of Proxy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4
7.   Dissolution . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5
8.   Investment Representation . . . . . . . . . . . . . . . . . . . . . . . . . . .5
9.   Miscellaneous . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5
     9.1  Successors and Assigns . . . . . . . . . . . . . . . . . . . . . . . . . .5
     9.2  Notices. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5
     9.3  No Waivers; Rights and Remedies Cumulative . . . . . . . . . . . . . . . .5
     9.4  Survival of Representations and Warranties . . . . . . . . . . . . . . . .5
     9.5  Titles and Subtitles . . . . . . . . . . . . . . . . . . . . . . . . . . .5
     9.6  Governing Law; Submission to Jurisdiction; Waiver of Jury Trial. . . . . .5
     9.7  Counterparts; Facsimile Signatures . . . . . . . . . . . . . . . . . . . .6
     9.8  Expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7
     9.9  Amendments and Waivers . . . . . . . . . . . . . . . . . . . . . . . . . .7
     9.10 Severability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7
     9.11 Entire Agreement . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7
     9.12 Remedy for Breach. . . . . . . . . . . . . . . . . . . . . . . . . . . . .7
</TABLE>

                                          i
<PAGE>
                               SHAREHOLDERS' AGREEMENT

     THIS SHAREHOLDERS' AGREEMENT, dated as of October 23, 1998 (the 
"Agreement"), is entered into by and among National Media Corporation, a 
Delaware corporation ("NMC") and the other persons described on the signature 
pages hereof  ("Members" or "Member").

                                       RECITALS

          WHEREAS, the Members of NM Acquisition Co., LLC, a Delaware limited 
liability company ("ACO") entered into that certain Operating Agreement, 
dated as of August 10, 1998 (the "Operating Agreement"), pursuant to which 
(i) ACO entered into that certain Stock Purchase Agreement, dated as of 
August 12, 1998, by and among ACO, Capital Ventures International, a Cayman 
Islands company ("CVI") and RGC International Investors, a Cayman Islands 
limited duration company ("RGC"), pursuant to which ACO purchased from CVI 
and RGC, in the aggregate, 10,000 shares of Series D Convertible Preferred 
Stock of NMC ("Series D Stock") and warrants to purchase 992,942 shares of 
Common Stock of NMC ("Warrants"); (ii) ACO and NMC entered into that certain 
Stock Purchase Agreement, dated as of August 11, 1998, pursuant to which ACO 
is to purchase from NMC 20,000 shares of Series E Preferred Stock of NMC 
("Series E Stock");

          WHEREAS, the Members desire to enter into an agreement governing 
their respective ability and right to Transfer (as defined below in Section 
2.1) the Investor Stock  (as defined below in Section 1.2)

          WHEREAS, ACO, the Members and NMC desire to set forth certain 
rights and restrictions related to the ownership and disposition of their 
respective beneficial ownership interests in the Investor Stock;

                                      AGREEMENT

     NOW, THEREFORE, in consideration of the mutual promises, 
representations, warranties, covenants and conditions set forth in this 
Agreement, the parties mutually agree as follows:

     1.   DEFINITIONS.  For purposes of this Agreement, the following terms 
shall have the following meanings:

          1.1  "HOLDERS" means the Members or persons who have acquired shares
from any of such persons or their transferees or assignees in accordance with
the provisions of this Agreement.

          1.2  "INVESTOR STOCK" means (i) the Series D Stock, (ii) the Series E
Stock,  (iii) the Common Stock issuable or issued upon conversion of the Series
D Stock, (iv) the Common Stock issuable or issued upon conversion of the Series
E Stock, (v) the Warrants, 

                                    1
<PAGE>

(vi) the Common Stock issuable or issued upon exercise of the Warrants, and 
(vii) any Common Stock of NMC issued as (or issuable upon the conversion or 
exercise of any warrant, right or other security which is issued as) a 
dividend or other distribution with respect to, or in exchange for or in 
replacement of the shares referenced in (i), (ii), (iii), (iv), (v) and (vi) 
above.

     2.   RESTRICTIONS ON TRANSFER OF SHARES BY THE MEMBERS.

          2.1  Except as otherwise provided in this Agreement, no Member may
sell, assign, transfer, pledge, hypothecate, or otherwise encumber or dispose of
in any way, all or any part of or any interest in any or all of the Investor
Stock now or hereafter owned or held by the Members (hereinafter referred to as
a "Transfer").  Any Transfer of Investor Stock not made in conformance with this
Agreement shall be null and void, shall not be recorded on the books of NMC and
shall not be recognized by NMC.

          2.2  Subject to Section 2.3 of this Agreement, for a period ending on
the first anniversary of the date of this Agreement, each Member may Transfer up
to 50% of the Investor Stock, other than the Series E Stock, held by the Member
on the date of this Agreement.

          2.3  No Member shall Transfer more than 25% of the Investor Stock
referred to in Section 2.2 above in any of the following three month periods:
(a) the period beginning on the date of this Agreement and ending on
November 11, 1998, (b) the period beginning on November 12, 1998 and ending on
February 11, 1999, (c) the period beginning on February 12, 1999 and ending on
May 11, 1999, or (d) the period beginning on May 12, 1999 and ending on
August 11, 1999 (each, a "Quarter"); provided, however, that any shares of
Investor Stock which were permitted to be sold in any Quarter and which were not
so sold will be added to the number of shares of Investor Stock permitted to be
sold by it in any subsequent Quarter up to a maximum of 50% of the Investor
Stock referred to in Section 2.2 above.

          2.4  No Member shall Transfer any Series E Stock, or convert any
Series E Stock into Common Stock, prior to the first anniversary of this
Agreement.

          2.5  Notwithstanding the provisions contained in the Certificate of
Designations, Preferences and Rights of Series D Stock of NMC (the "Certificate
of Designations"), the "Conversion Price" (as such term is used in the
Certificate of Designations) shall equal $1.073125 (subject to adjustment as
described in the Certificate of Designations) and each Member waives (for
themselves, their successors, assigns and transferees) their right to convert
such shares at the Variable Conversion Price.  As a condition to the Transfer of
any Investor Stock to any other person or entity (other than NMC) (each, a
"Transferee") by any of the Members, such Transferee shall be required to
execute an instrument reasonably satisfactory to NMC (in form and substance)
pursuant to which such Transferee agrees to be bound by the terms and conditions
of this Agreement as if such Transferee was a party to this Agreement.

                                 2 
<PAGE>

          2.6  The provisions of Sections 2.2, 2.3 and 2.4 shall not apply to
any Transfer where the seller and buyer are both parties to this Agreement.

     3.   ASSIGNMENTS AND TRANSFERS.

          Any attempt by a Member to Transfer Investor Stock in violation of
Section 2 hereof shall be void and NMC shall not effect such a transfer nor will
it treat any alleged transferee(s) as the holder of such shares.

     4.   LEGEND.

          4.1  SERIES D STOCK.   Each replacement certificate for Series D Stock
now owned by each and every Member or any subsequent transferees, successors and
assigns of each and every Member shall bear the following legends upon its face:

          "The ownership, transfer, encumbrance, pledge, assignment,
          or other disposition of this certificate and the shares of
          stock represented thereby, are subject to the restrictions
          contained in a Shareholders' Agreement, a copy of which is
          on file at the office of NMC."

          "The shares represented by this certificate have not been
          registered under the Securities Act of 1933, as amended (the
          "1933 Act") and may not be sold, offered for sale, pledged
          or hypothecated in the absence of (i) an effective
          registration statement as to the securities under the 1933
          Act and an effective registration or qualification of such
          securities for sale under applicable state securities law;
          or (ii) an opinion of counsel satisfactory to the
          corporation that such registration and qualification is not
          required."

          "The conversion terms contained in the Certificate of
          Designation for the Series D Convertible Preferred Shares
          are subject to a contract between all of the holders of such
          shares and National Media Corporation (the "Company") dated
          August 10, 1998 (the "Agreement") which provides that the
          conversion price shall be $1.073125, subject to adjustment
          and termination under certain circumstances.  Each person
          who acquires an interest in the shares represented by this
          Certificate takes subject to this modification and is
          required by the Agreement to have each certificate for
          Shares marked with this legend, and each such person may
          inspect the relevant portion of the Agreement at the office
          of the Company."

                                 3 
<PAGE>

          4.2  SERIES E STOCK.  Each replacement certificate for Series E Stock
now owned by each and every Member or any subsequent transferees, successors and
assigns of each and every Member shall bear the following legends upon its face:

          "The shares of stock represented by this certificate are
          subject to the Agreement among the shareholders dated
          October __, 1998 (the "Agreement").  Among other things, the
          Agreement contains restrictions on the transfer of such
          shares.  Any attempted transfer of such shares in violation
          of the Agreement will be null and void and of no effect."

          "The shares represented by this certificate have not been
          registered under the Securities Act of 1933, as amended (the
          "1933 Act") and may not be sold, offered for sale, pledged
          or hypothecated in the absence of (i) an effective
          registration statement as to the securities under the 1933
          Act and an effective registration or qualification of such
          securities for sale under applicable state securities law;
          or (ii) an opinion of counsel satisfactory to the
          corporation that such registration and qualification is not
          required."

     5.   EFFECT OF CHANGE IN COMPANY'S CAPITAL STRUCTURE.  If, at any time on
or after the date of this Agreement, the number of outstanding shares of any
class of NMC securities comprising the Investor Stock is increased by a stock
split, stock dividend, combination, reclassification or other similar event or
change in the capital structure of NMC, the Investor Stock shall be
proportionately reduced, or if the number of such outstanding shares is
decreased by a reverse stock split, combination or reclassification of shares,
or other similar event or change in the capital structure of NMC, the Investor
Stock shall be proportionately increased.

     6.   CREATION OF PROXY.  Upon the execution of this Agreement, each Member
hereby agrees to execute an irrevocable proxy in favor of Temporary Media Co.,
LLC, a Delaware limited liability company ("TMC"), in the form attached hereto
as EXHIBIT A.

     7.   DISSOLUTION.  The Members hereby agree to dissolve ACO in accordance
with and pursuant to Section 18-801 of the Delaware Limited Liability Company
Act.

     8.   INVESTMENT REPRESENTATION.  Each and every Member hereby confirms,
that the Investor Stock to be issued to the Member will be acquired for
investment for the Member's own account, not as a nominee or agent, and not with
a view to the resale or distribution of any part thereof, and that the Member
has no present intention of selling, granting any participation in, or otherwise
distributing the same.  By executing this Agreement, the Member further
represents that it does not have any contract, undertaking, agreement or
arrangement with any person to sell, transfer or grant participations to such
person or to any third person, with respect to any of the Investor Stock.
Further, each and every Member understands that ACO will rely on the
representations contained in this Section 8 in 

                                 4
<PAGE>

connection with the distribution of the Investor Stock to its Members 
following ACO's dissolution.

     9.   MISCELLANEOUS.

          9.1  SUCCESSORS AND ASSIGNS.  Except as otherwise provided herein, the
terms and conditions of this Agreement shall inure to the benefit of and be
binding upon the respective transferees, successors and assigns of the parties
hereto (including transferees of any shares of Investor Stock).  Nothing in this
Agreement, express or implied, is intended to confer upon any party other than
the parties hereto or their respective successors and assigns any rights,
remedies, obligations, or liabilities under or by reason of this Agreement,
except as expressly provided in this Agreement.

          9.2  NOTICES.  All notices, requests, and other communications to any
party under this Agreement shall be in writing and shall be given to such party
at its address or facsimile number set forth on the signature pages hereof or
such other address or telex or facsimile number as such party may hereafter
specify for the purpose of notice to the other parties.  Each such notice,
request or other communication shall be effective:  (a) if given by facsimile,
when such facsimile is transmitted to the facsimile number, as applicable,
specified in this Section and the party sending the facsimile has telephonically
confirmed its receipt, (b) if given by registered or certified mail, return
receipt requested, 72 hours after such communication is deposited in the mails
with postage prepaid, addressed as aforesaid or (c) if given by any other means,
when delivered at the address specified in this Section.

          9.3  NO WAIVERS; RIGHTS AND REMEDIES CUMULATIVE.  No failure or delay
by any Holder in exercising any right, power, or privilege under this Agreement
shall operate as a waiver thereof nor shall any single or partial exercise
thereof preclude any other or further exercise thereof or the exercise of any
other right, power, or privilege.  The rights and remedies provided in this
Agreement are cumulative and not exclusive of any rights or remedies provided by
law.

          9.4  SURVIVAL OF REPRESENTATIONS AND WARRANTIES.  All representations
and warranties made in, pursuant to or in connection with this Agreement shall
survive the execution and delivery of this Agreement.

          9.5  TITLES AND SUBTITLES.  The titles and subtitles used in this
Agreement are used for convenience only and are not to be considered in
construing or interpreting this Agreement.

          9.6  GOVERNING LAW; SUBMISSION TO JURISDICTION; WAIVER OF JURY TRIAL.

               (a)  GOVERNING LAW.  THIS AGREEMENT SHALL BE DEEMED TO HAVE BEEN
MADE IN THE STATE OF CALIFORNIA AND THE VALIDITY, CONSTRUCTION, INTERPRETATION,
AND ENFORCEMENT HEREOF AND THEREOF, AND THE RIGHTS OF THE PARTIES HERETO AND
THERETO, SHALL BE DETERMINED UNDER, GOVERNED BY, AND CONSTRUED IN 

                                  5
<PAGE>

ACCORDANCE WITH THE INTERNAL LAWS OF THE STATE OF CALIFORNIA, WITHOUT REGARD 
TO PRINCIPLES OF CONFLICTS OF LAW.

               (b)  JURISDICTION AND VENUE.  TO THE MAXIMUM EXTENT PERMITTED BY
LAW, THE PARTIES HERETO AGREE THAT ALL ACTIONS OR PROCEEDINGS ARISING IN
CONNECTION WITH THIS AGREEMENT SHALL BE TRIED AND LITIGATED ONLY IN LOS ANGELES
COUNTY TO THE EXTENT THEY MAY LEGALLY DO SO, THE PARTIES HERETO HEREBY WAIVE ANY
RIGHT EACH MAY HAVE TO ASSERT THE DOCTRINE OF FORUM NON CONVENIENS OR TO OBJECT
TO VENUE TO THE EXTENT ANY PROCEEDING IS BROUGHT IN ACCORDANCE WITH THIS
SUBSECTION (b) AND STIPULATE THAT SUCH COURTS SHALL HAVE IN PERSONAM
JURISDICTION AND VENUE OVER EACH SUCH PARTY FOR THE PURPOSE OF LITIGATING ANY
SUCH DISPUTE, CONTROVERSY, OR PROCEEDING ARISING OUT OF OR RELATED TO THIS
AGREEMENT.  TO THE MAXIMUM EXTENT PERMITTED BY LAW, SERVICE OF PROCESS
SUFFICIENT FOR PERSONAL JURISDICTION IN ANY ACTION AGAINST THE COMPANY MAY BE
MADE BY REGISTERED OR CERTIFIED MAIL, RETURN RECEIPT REQUESTED, TO ITS ADDRESS
SPECIFIED FOR NOTICES PURSUANT TO SECTION 7.2.

               (c)  WAIVER OF TRIAL BY JURY.  TO THE MAXIMUM EXTENT THEY MAY
LEGALLY DO SO, THE PARTIES TO THIS AGREEMENT HEREBY EXPRESSLY WAIVE ANY RIGHT TO
TRIAL BY JURY OF ANY CLAIM, DEMAND, ACTION, CAUSE OF ACTION, OR PROCEEDING
ARISING UNDER OR  WITH RESPECT TO THIS AGREEMENT OR IN ANY WAY CONNECTED WITH,
OR RELATED TO, OR INCIDENTAL TO, THE DEALINGS OF THE PARTIES HERETO WITH RESPECT
TO THIS AGREEMENT OR THE TRANSACTIONS RELATED HERETO, IN EACH CASE WHETHER NOW
EXISTING OR HEREAFTER ARISING, AND IRRESPECTIVE OF WHETHER SOUNDING IN CONTRACT,
TORT, OR OTHERWISE.  TO THE EXTENT THEY MAY LEGALLY DO SO, THE PARTIES TO THIS
AGREEMENT HEREBY AGREE THAT ANY SUCH CLAIM, DEMAND, ACTION, CAUSE OF ACTION, OR
PROCEEDING SHALL BE DECIDED BY A COURT TRIAL WITHOUT A JURY AND THAT ANY PARTY
HERETO MAY FILE AN ORIGINAL COUNTERPART OR A COPY OF THIS SUBSECTION (c) WITH
ANY COURT AS WRITTEN EVIDENCE OF THE CONSENT OF THE OTHER PARTY OR PARTIES
HERETO TO WAIVER OF ITS OR THEIR RIGHT TO TRIAL BY JURY.

          9.7  COUNTERPARTS; FACSIMILE SIGNATURES.  This Agreement may be signed
in any number of counterparts, each of which shall be an original, with the same
effect as if the signatures thereto and hereto were upon the same instrument.
Delivery of an executed counterpart of the signature page to this Agreement by
facsimile shall be effective as delivery of a manually executed counterpart of
this Agreement, and any party delivering an executed counterpart of the
signature page to this Agreement by facsimile to any other party shall
thereafter also promptly deliver a manually executed counterpart of this
Agreement to such other party, but the failure to deliver such manually executed
counterpart shall not affect the validity, enforceability, and binding effect of
this Agreement.

                                 6
<PAGE>

          9.8  EXPENSES.  If any action at law or in equity is necessary to
enforce or interpret the terms of this Agreement, the prevailing party shall be
entitled to reasonable attorneys' fees, costs and necessary disbursements in
addition to any other relief to which such party may be entitled.

          9.9  AMENDMENTS AND WAIVERS.  Any term of this Agreement may be
amended and the observance of any term of this Agreement may be waived (either
generally or in a particular instance and either retroactively or
prospectively), only with the written consent of NMC and the Holders of a
majority of the Investor Stock then outstanding.  Any amendment or waiver
effected in accordance with this paragraph shall be binding upon each holder of
any Investor Stock then outstanding, each future holder of all such Investor
Stock, and NMC.

          9.10 SEVERABILITY.  If one or more provisions of this Agreement are
held to be unenforceable under applicable law, such provision shall be excluded
from this Agreement and the balance of the Agreement shall be interpreted as if
such provision were so excluded and shall be enforceable in accordance with its
terms.

          9.11 ENTIRE AGREEMENT.  This Agreement constitutes the full and entire
understanding and agreement between the parties with regard to the subjects
hereof and thereof.

          9.12 REMEDY FOR BREACH.  NMC hereby acknowledges that in the event of
any breach or threatened breach by any Member of any of the provisions of this
Agreement, the Holder would have no adequate remedy at law and could suffer
substantial and irreparable damage.  Accordingly, NMC, each and every Member and
ACO hereby agree that, in such event, the Holder shall be entitled, without the
necessity of proving damages or posting bond, and notwithstanding any election
by Holder to claim damages, to obtain temporary and/or permanent injunction,
without proving a breach thereof, to restrain any such breach 


                                 7 
<PAGE>

or threatened breach or to obtain specific performance of any such 
provisions, all without prejudice to any and all other remedies which any 
Holder may have at law or in equity.

     IN WITNESS WHEREOF, this Agreement has been duly executed effective as of
the date and year first above written.


NMC:                          NATIONAL MEDIA CORPORATION,
                              a Delaware corporation


                              By
                                --------------------------------------
                                   Name:
                                   Title:

                              Address for Notices:

                              1835 Market Street
                              11 Penn Center, Suite 1100
                              Philadelphia, PA 19103

                              Telephone:     (212) 581-2144
                              Facsimile:     (212) 581-2433




TMC:                          TEMPORARY MEDIA, CO., LLC,
                              a Delaware limited liability company


                              By
                                ---------------------------------------
                                   Name:
                                   Title:  Managing Member

                              Address for Notices:

                              c/o Quantum Television
                              15821 Ventura Blvd., Suite 570
                              Encino, CA  91436
                              Attn:  Daniel M. Yukelson
                              Telephone:     (818) 461-6413
                              Facsimile:     (818) 461-6530


                                        8
<PAGE>

MEMBERS:

WILHELMINA NUEHRING                     ERIC R. WEISS CHARITABLE
FAMILY TRUST                            REMAINDER TRUST


By:                                     By:
   ---------------------------              -----------------------------
     Roberto Crawford                             Eric R. Weiss

Address for Notices:                    Address for Notices:

c/o Roberto Crawford                    c/o Eric R. Weiss
4775 Bradford Lane                      245 Tranquillo Road
Reno, NV 89509-0936                     Pacific Palisades, CA 90272
Telephone:    (702) 828-0333            Telephone:    (310) 459-2488
Facsimile:    (702) 827-6193            Facsimile:    (310) 459-2489



- ------------------------------          ---------------------------------
BRUCE GOODMAN                           JOHN KIRBY

Address for Notices:                    Address for Notices:

2020 Walnut Street, #25J                10380 Wilshire Boulevard
Philadelphia, PA 19103                  Los Angeles, CA 90024
Telephone:     (215) 567-5172           Telephone:     (310) 788-2750
Facsimile:     (818) 461-6533           Facsimile:     (818) 461-6533



- ------------------------------          ---------------------------------
STEPHEN C. LEHMAN                       ERIC R. WEISS

Address for Notices:                    Address for Notices:

25742 Simpson Place                     245 Tranquillo Road
Calabasas, CA 91302-3154                Pacific Palisades, CA 90272
Telephone:     (818) 818-9642           Telephone:     (310) 788-2750
Facsimile:     (818) 818-9541           Facsimile:     (818) 461-6533


                                 9
<PAGE>

- ------------------------------          ---------------------------------
DANIEL M. YUKELSON                      MARK CUBAN

Address for Notices:                    Address for Notices:

148 South Wetherly Drive                2914 Taylor Street
Beverly Hills, CA 90211                 Dallas, TX 75226
Telephone:     (310) 278-2905           Telephone:     (214) 748-1125
Facsimile:     (818) 461-6530           Facsimile:     (214) 748-6657



- ------------------------------          ---------------------------------
TODD WAGNER                             DAVID SALZMAN, individually and
                                        as attorney-in-fact for Sonia Salzman

Address for Notices:                    Address for Notices:

2914 Taylor Street                      702 North Sierra Drive
Dallas, TX 75226                        Beverly Hills, CA 90210
Telephone:  (214) 748-6660, ext. 2101   Telephone:     (310) 858-7766
Facsimile:  (214) 748-6557              Facsimile:     (310) 858-7321


ESSANESS/NM PARTNERS                    TALISMAN CAPITAL OPPORTUNITY
                                        FUND LTD.


By:                                     By:
   ---------------------------            ------------------------------

Address for Notices:                    Address for Notices:

38045 Via Fortuna                       c/o Geoff Tierman
Palm Springs, CA 92264                  16101 La Grande Drive, Suite 100
Telephone:     (760) 327-5677           Little Rock, AR 72211
Facsimile:     (760) ___-____           Telephone:     (501) 821-6800
                                        Facsimile:     (501) 821-6888


                                  10
<PAGE>


- ------------------------------          ---------------------------------
STEVEN HICKS                            D. GEOFF ARMSTRONG

Address for Notices:                    Address for Notices:

c/o Capstar Broadcasting Partners       4301 Michaels Cove
600 Congress Avenue, Suite 1400         Austin, TX 78746
Austin, TX 78701                        Telephone:     (512) 327-9301
Telephone:     (512) 340-7800           Facsimile:     (512) 327-9315
Facsimile:     (512) 340-7890


JACOR COMMUNICATIONS, INC.              GRUBER/MCBAINE INTERNATIONAL


By:                                     By:
   ---------------------------            ------------------------------

Address for Notices:                    Address for Notices:

c/o Jerome Kersting                    c/o Gruber/McBaine Capital Management
50 East River Center Boulevard,        attn:     Christine Arroyo
12th Floor                             50 Osgood Place               
Covington, KY 41011                    San Francisco, CA 94133         
Telephone:     (606) 655-2267          Telephone:     (415) 981-2101  
Facsimile:     (606) 655-9345          Facsimile:     (415) 981-6434  
                                        


DOTCOM PARTNERS, LLC                    S/L TRILLING TRUST


By:                                     By:
   ---------------------------            ------------------------------
                                        Stanley Trilling, individually and 
                                        as attorney-in-fact for Linda Trilling

Address for Notices:                    Address for Notices:

c/o David J. Rosen                      856 Stanford Street
2 North Riverside Plaza, 6th Floor      Santa Monica, CA 90403
Chicago, IL 60606                       Telephone:     (310) 826-7143
Telephone:     (312) 466-3490           Facsimile:     (310) 315-9966
Facsimile:     (312) 454-1671


                                  11
<PAGE>


ALEX BROWN NM PARTNERS, LLC


By:
   ------------------------------


Address for Notices:

c/o Jeffery S. Amling
One South Street, 25th Floor
Baltimore, MD 21202
Telephone:     (410) 895-4341
Facsimile:     (410) 895-4481


HAMARAT/HELEN PARTNERS, LP


By:
   ------------------------------

Address for Notices:

c/o Linda K. Walseth
5251 DTC Parkway, #995
Englewood, CO 80111
Telephone:     (303) 770-3200
Facsimile:     (303) 770-4666


LAGUNITAS PARTNERS, L.P.


By:
   ------------------------------

Address for Notices:

c/o Gruber/McBaine Capital Management
attn: Christine Arroyo
50 Osgood Place
San Francisco, CA 94133
Telephone:     (415) 981-2101
Facsimile:     (415) 981-6434


                                     12
<PAGE>


- ------------------------------          ---------------------------------
ROBERT WILSON                           MARK ARMBRUSTER

Address for Notices:                    Address for Notices:

10441 Oletha Lane                       1411 Fermo Drive
Los Angeles, CA 90077                   Pacific Palisades, CA 90272
Telephone:     (310) 441-9512           Telephone:     (310) 459-5779
Facsimile:     (310)                    Facsimile:     (310)



- ------------------------------          ---------------------------------
JEFFREY CRAIG LAMONT                    TIMOTHY KELLY

Address for Notices:                    Address for Notices:

6400 Pacific Ave., #310                 5456 Collingwood Circle
Playa Del Rey, CA 90293                 Calabasas, CA 91302
Telephone:     (323) 850-5085           Telephone:     (818) 880-6232
Facsimile:     (323) 850-5385           Facsimile:     (818) 880-6902


- ------------------------------          ---------------------------------
ROSS KUDWITT                            REBECCA KUDWITT

Address for Notices:                    Address for Notices:

15 Compo Hill Avenue                    15 Compo Hill Avenue
Westport, CT 06880                      Westport, CT 06880
Telephone:     (203) 222-8830           Telephone:     (203) 222-8830
Facsimile:     (203)                    Facsimile:     (203)


                                     13
<PAGE>


- ------------------------------          ---------------------------------
WILLIAM GERLACH                         CHARLES THORNSTROM

Address for Notices:                    Address for Notices:

126 8th Street                          1124 Amalfi Drive
Seal Beach, CA 90740                    Pacific Palisades, CA 90272
Telephone:     (310) 788-2000           Telephone:     (310)
Facsimile:     (310) 788-2191           Facsimile:     (310)



CASEY KASEM INC.
RETIREMENT TRUST


By
  ----------------------------          ---------------------------------
     Casey Kasem                        FRANK BODENCHACK

Address for Notices:                    Address for Notices:

138 North Mapleton Drive                1585 Broadway, 14th Floor
Los Angeles, CA 90077                   New York, NY 10036
Telephone:     (310) 273-1550           Telephone:     (212)
Facsimile:     (310) 247-8897           Facsimile:     (212)



                                     14
<PAGE>



- ------------------------------          ---------------------------------
BENJAMIN L. HOMEL                       THOMAS P. OWENS

Address for Notices:                    Address for Notices:

50 East Rivercenter Blvd., 12th floor   3525 Herschel View
Cincinnati, OH 45243                    Cincinnati, OH 45208
Telephone:                              Telephone:
Facsimile:                              Facsimile:


- ------------------------------          ---------------------------------
ROBERT L. LAWRENCE                      RICHARD RADUTZKY

Address for Notices:                    Address for Notices:

4320 Willow Hills Lane                  c/o Joyva Corporation
Cincinnati, OH 45243                    53 Varick Avenue
Telephone:                              Brooklyn, NY 11237
Facsimile:                              Telephone:
                                        Facsimile:


- ------------------------------          ---------------------------------
BRIAN B. BOORSTEIN                      CHARLES WILLIAM COMPTON

Address for Notices:                    Address for Notices:

1139 West Montana                       328 North Courtney Drive
Chicago, IL 60614                       Connersville, IN 47331
Telephone:                              Telephone:
Facsimile:                              Facsimile:


                                     15
<PAGE>

- ------------------------------          ---------------------------------
DAVID ROSEN                             HARRY RADUTZKY

Address for Notices:                    Address for Notices:

1058 Skokie Ridge Drive                 c/o Joyva Corporation
Glencoe, IL 60022                       53 Varick Avenue
Telephone:                              Brooklyn, NY 11237
Facsimile:                              Telephone:
                                        Facsimile:


- ------------------------------          ---------------------------------
MILTON RADUTZKY                         JONATHAN LIEBER

Address for Notices:                    Address for Notices:

c/o Joyva Corporation                   271 Hamilton Road
53 Varick Avenue                        Chappaqua, NY 10514
Brooklyn, NY 11237                      Telephone:
Telephone:                              Facsimile:
Facsimile:



LEONARD LOVENTHAL TRUST                 FIFTH THIRD BANK TR


By                                      By
  ------------------------------          -------------------------------
Address for Notices:                    Address for Notices:
3150 North Lakeshore Drive, #20A        38 Fountain Square Plaza
Chicago, IL 60657                       M.D. #1090C4
Telephone:                              Cincinnati, OH 45263
Facsimile:                              Telephone:
                                        Facsimile:


                                     16
<PAGE>


EFFREY A. WELLECK REVOCABLE             R. CHRISTOPHER WEBER/
TRUST U/A/D                             NANCY LEE MCGOWAN 
                                        JTWROS


By                                      By
  ------------------------------          -------------------------------
     Jeffrey A. Welleck, Trustee             R. Christopher Weber

                                        By
                                          -------------------------------
                                             Nancy Lee McGowan

Address for Notices:                         Address for Notices:

1414 Sheridan Road                           417 Sheffield Road
Highland Park, IL 60035                      Cincinnati, OH 45240
Telephone:                                   Telephone:
Facsimile:                                   Facsimile:

                                     17
<PAGE>

HIRSCH LIVING TRUST U/T/D 10/30/90         THE LEHMAN FAMILY TRUST


By                                         By
  ------------------------------             -------------------------------
     Peter Hirsch, Trustee                       Jack Lehman, Trustee

Address for Notices:                         Address for Notices:

466 17th Street                              2265 Geronimo Way
Santa Monica, CA 90402                       Las Vegas, Nevada 89109
Telephone:                                   Telephone:
Facsimile:                                   Facsimile:


- ------------------------------               ---------------------------------
ROBERT MOORE                                 KRAIG T. KITCHLIN

Address for Notices:                         Address for Notices:

3475 Berry Dr.                               4231 Hunt Club Lane
Studio City, CA 91604-4155                   Westlake Village, CA 91361

Telephone:                                   Telephone:
Facsimile:                                   Facsimile:


                                     18
<PAGE>



- ------------------------------               ---------------------------------
ANDREW M. SCHOUN                             LINDA PARK

Address for Notices:                         Address for Notices:

150 Columbus Ave., #23D                      14954 Corona Del Mar
New York, NY 10023                           Pacific Palisades, CA 90272

Telephone:                                   Telephone:
Facsimile:                                   Facsimile:


- ------------------------------               ---------------------------------
DOUGLAS S. FRANKEL                           ROBBIE LEE

Address for Notices:                         Address for Notices:

833 17th  Street, #3                         6840 District Blvd.
Santa Monica, CA 90403                       Bakersfield, CA 93313

Telephone:                                   Telephone:
Facsimile:                                   Facsimile:


                                     19
<PAGE>

- ------------------------------               ---------------------------------
KENNY ELDRIDGE                               JEFFREY S. AMLING

Address for Notices:                         Address for Notices:

11255 SW 93rd Court                          207 Jamaica Lane
Miami, FL 33176                              Palm Beach, FL  33480

Telephone:                                   Telephone:
Facsimile:                                   Facsimile:


- ------------------------------               ---------------------------------
CHARLES CAREY                                DAVID JACOBS

Address for Notices:                         Address for Notices:

70 Woodland Road                             155 East 31st Street, Apt. 10K
Maplewood, NJ 07040                          New York, NY 10016

Telephone:                                   Telephone:
Facsimile:                                   Facsimile:

                                     20
<PAGE>


- ------------------------------               ---------------------------------
SCOTT WIELER                                 HOWARD LOEWENBERG

Address for Notices:                         Address for Notices:

811 St. Georges Road                         8523 Huntspring Drive
Baltimore, MD 21210                          Lutherville, MD 21093

Telephone:                                   Telephone:
Facsimile:                                   Facsimile:


- ------------------------------               ---------------------------------
DREW MARCUS                                  DOUG MITCHELSON

Address for Notices:                         Address for Notices:

47 Birchtree Lane                            141 East 56th Street, Apt. 9H
Greenwich, CT 06830                          New York, NY 10019

Telephone:                                   Telephone:
Facsimile:                                   Facsimile:


                                     21
<PAGE>

                                      Exhibit A


                              NATIONAL MEDIA CORPORATION

                                  IRREVOCABLE PROXY

     The undersigned hereby grants to Temporary Media Co., LLC, a Delaware
limited liability company ("TMC"), an irrevocable proxy, with full power of
substitution, to vote, or to execute and deliver written consents or otherwise
act with respect to, all shares of capital stock (the "Stock") of National Media
Corporation ("NMC") now owned or hereafter acquired by the undersigned as fully,
to the same extent and with the same effect as the undersigned might or could do
under any applicable laws or regulations governing the rights and powers of
stockholders of a Delaware corporation in connection with the election of
directors of NMC.  The undersigned hereby affirms that this proxy is given as a
condition of that certain Shareholders Agreement dated as of October 23, 1998,
between the undersigned, NMC, TMC and others and as such is coupled with an
interest and is irrevocable.  This proxy shall expire at 5:00 p.m. Pacific Time
on October 26, 1999.  All proxies heretofore given are hereby revoked.  Neither
the death nor incapacity of the undersigned nor any transfer or assignment of
any Stock shall cause a revocation of this proxy.

     THIS PROXY SHALL REMAIN IN FULL FORCE AND EFFECT AND BE ENFORCEABLE AGAINST
ANY DONEE, TRANSFEREE OR ASSIGNEE OF THE STOCK.

     Dated this 23rd day of October, 1998.



                                      ------------------------------------------
                                      (Signature of Stockholder)


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