NATIONAL SERVICE INDUSTRIES INC
10-Q, 1998-01-14
ELECTRIC LIGHTING & WIRING EQUIPMENT
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                                                                    Page 1 of 51
                                                        Exhibit Index on Page 12

                                    FORM 10-Q

                       SECURITIES AND EXCHANGE COMMISSION

                             WASHINGTON, D.C. 20549

                   Quarterly Report Under Section 13 or 15 (d)
                     of the Securities Exchange Act of 1934



For quarter ended November 30, 1997             Commission file number 1-3208

                        NATIONAL SERVICE INDUSTRIES, INC.

             (Exact Name of Registrant as Specified in its Charter)



            Delaware                              58-0364900
  (State or Other Jurisdiction of       (I.R.S. Employer Identification Number)
  Incorporation or Organization)


            1420 Peachtree Street, N. E., Atlanta, Georgia 30309-3002
               (Address of Principal Executive Offices) (Zip Code)



                                 (404) 853-1000
              (Registrant's Telephone Number, Including Area Code)

                                      None
(Former Name, Former Address and Former Fiscal Year, if Changed Since Last
 Report)



Indicate by check mark whether the registrant (1) has filed all reports required
to be filed  by  Section  13 or 15 (d) of the  Securities  Exchange  Act of 1934
during the preceding 12 months (or for such shorter  period that the  registrant
was  required  to file such  reports),  and (2) has been  subject to such filing
requirements for the past 90 days.

                    Yes - X                       No -

Indicate the number of shares  outstanding  of each of the  issuer's  classes of
common stock, as of the latest  practicable  date  (applicable only to corporate
issuers).

Common Stock - $1.00 Par Value - 42,995,425 shares as of  December 31, 1997.


<PAGE>
 Page 2




               NATIONAL SERVICE INDUSTRIES, INC. AND SUBSIDIARIES

                                      INDEX

                                                                        Page No.

PART I.  FINANCIAL INFORMATION

      CONSOLIDATED BALANCE SHEETS -
           NOVEMBER 30, 1997 AND AUGUST 31, 1997                         3

      CONSOLIDATED STATEMENTS OF INCOME -
           THREE MONTHS ENDED NOVEMBER 30, 1997 AND 1996                 4

      CONSOLIDATED STATEMENTS OF CASH FLOWS -
           THREE MONTHS ENDED NOVEMBER 30, 1997 AND 1996                 5

      NOTES TO CONSOLIDATED FINANCIAL STATEMENTS                        6-7

      MANAGEMENT'S DISCUSSION AND ANALYSIS OF
           FINANCIAL CONDITION AND RESULTS OF OPERATIONS                8-9

PART II.  OTHER INFORMATION

      ITEM 6. EXHIBITS AND REPORTS ON FORM 8-K                          10

SIGNATURES                                                              11

EXHIBIT INDEX                                                           12

<PAGE>
                                                                          Page 3

               NATIONAL SERVICE INDUSTRIES, INC. AND SUBSIDIARIES
                           CONSOLIDATED BALANCE SHEETS
              (Dollar amounts in thousands, except per-share data)

                                                       November 30,   August 31,
                                                           1997            1997
                                                       (Unaudited)
Current Assets:
      Cash and cash equivalents                         $    8,001  $     57,123
      Short-term investments                               152,086       205,302
      Receivables,  less reserves for doubtful
          accounts of $5,593 at November 30, 1997
          and $4,302 at August 31, 1997                    262,144       258,689
      Inventories, at the lower of cost (on a
           first-in, first-out basis) or market            198,284       179,046
      Linens in service, net of amortization                61,330        60,805
      Deferred income taxes                                 18,701        13,077
      Prepayments                                           10,302         6,716
           Total Current Assets                            710,848       780,758

Property, Plant, and Equipment, at cost:
      Land                                                  20,465        19,911
      Buildings and leasehold improvements                 141,661       138,933
      Machinery and equipment                              446,004       434,194
           Total Property, Plant, and Equipment            608,130       593,038
      Less-Accumulated depreciation and
          amortization                                     366,971       356,308
           Property, Plant, and Equipment-net              241,159       236,730

Other Assets:
   Goodwill and other intangibles                           54,955        50,166
   Other                                                    37,119        38,698
           Total Other Assets                               92,074        88,864
                Total Assets                            $1,044,081    $1,106,352

LIABILITIES AND STOCKHOLDERS' EQUITY
Current Liabilities:
      Current maturities of long-term debt              $       92    $      116
      Notes payable                                          7,187         5,773
      Accounts payable                                      95,321       101,512
      Accrued salaries, commissions, and bonuses            30,880        34,776
      Current portion of self-insurance reserves            12,928        12,540
      Accrued taxes payable                                  9,601        38,351
      Other accrued liabilities                             96,783        88,932
           Total Current Liabilities                       252,792       282,000

Long-Term Debt, less current maturities                     26,442        26,197
Deferred Income Taxes                                       43,058        34,093
Self-Insurance Reserves, less current portion               51,033        57,056
Other Long-Term Liabilities                                 38,599        35,193

Stockholders' Equity:
      Series A participating  preferred stock,
          $.05 stated value, 500,000 shares
          authorized,  none issued
      Preferred stock, no par value, 500,000 shares
          authorized,  none issued
      Common stock, $1 par value, 80,000,000 shares
          authorized, 57,918,978 shares issued              57,919        57,919
      Paid-in capital                                       25,443        25,521
      Retained earnings                                    854,225       841,045
                                                           937,587       924,485
Less - Treasury stock, at cost (14,884,919
     shares at November 30, 1997 and 13,719,834
     shares at August 31, 1997)                            305,430       252,672
           Total Stockholders' Equity                      632,157       671,813
            Total Liabilities and Stockholders' Equity  $1,044,081    $1,106,352

The accompanying notes to consolidated financial statements are an integral part
of these balance sheets.
<PAGE>
Page 4
               NATIONAL SERVICE INDUSTRIES, INC. AND SUBSIDIARIES
                  CONSOLIDATED STATEMENTS OF INCOME (Unaudited)
              (Dollar amounts in thousands, except per-share data)

                                                        THREE MONTHS ENDED
                                                            NOVEMBER 30
(In thousands, except per-share data)                    1997         1996

Sales and Service Revenues:
      Net sales of products                          $ 409,518    $ 381,763
      Service revenues                                  78,066      130,130
           Total Revenues                              487,584      511,893

Costs and Expenses:
      Cost of products sold                            249,091      236,604
      Cost of services                                  45,148       75,578
      Selling and administrative expenses              152,628      158,382
      Interest (income) expense, net                    (2,002)       1,341
      Other expense, net                                   364          648
           Total Costs and Expenses                    445,229      472,553

Income before Provision for Income Taxes                42,355       39,340

Provision for Income Taxes                              15,687       14,506

Net Income                                           $  26,668    $  24,834

Per Share:
      Net income                                     $     .61    $     .54

      Cash dividends                                 $     .30    $     .29


Weighted Average Number of Shares
      Outstanding (thousands)                           43,600       45,957













The accompanying notes to consolidated financial statements are an integral part
of these statements.

<PAGE>
                                                                          Page 5
NATIONAL SERVICE INDUSTRIES, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS (Unaudited)
(Dollar amounts in thousands)

                                                            THREE MONTHS ENDED
                                                                     NOVEMBER 30
                                                                1997        1996

Cash Provided by (Used for) Operating Activities
      Net income                                           $ 26,668    $ 24,834
      Adjustments to reconcile net income to
           net cash provided by operating activities:
           Depreciation and amortization                     11,831      14,832
           Provision for losses on accounts receivable        1,172       1,254
           Gain on the sale of property, plant,
               and equipment                                 (2,106)       (222)
           Gain on the sale of businesses                    (1,011)       (401)
           Change in assets and liabilities net of
             effect of acquisitions and divestitures-
                Receivables                                  (3,716)        888
                Inventories and linens in service, net      (19,795)     (1,408)
                Deferred income taxes                         3,423      (2,568)
                Prepayments and other                        (3,529)     (3,985)
                Accounts payable and accrued liabilities    (31,056)     12,690
                Self-insurance reserves and other
                    long-term liabilities                    (2,616)        832
                         Net Cash Provided by (Used for)
                         Operating Activities               (20,735)     46,746

Cash Provided by (Used for) Investing Activities
      Change in short-term investments                       53,216        --
      Purchases of property, plant, and equipment           (14,034)     (9,830)
      Sale of property, plant, and equipment                  1,499       1,816
      Sale of businesses                                      1,440       1,989
      Acquisitions                                           (6,077)     (1,876)
      Change in other assets                                  1,809         687
           Net Cash Provided by (Used for)
                Investing Activities                         37,853      (7,214)

Cash Provided by (Used for) Financing Activities
      Change in notes payable                                   109        --
      Repayment of long-term debt                               (25)        (30)
      Recovery of investment in tax benefits                   --           397
      Deferred income taxes from investment in
           tax benefits                                        --        (1,183)
      Purchase of treasury stock, net                       (52,836)    (33,429)
      Cash dividends paid                                   (13,301)    (13,435)
           Net Cash Used for Financing Activities           (66,053)    (47,680)
Effect of Exchange Rate Changes on Cash                        (187)        336

Net Change in Cash and Cash Equivalents                     (49,122)     (7,812)

Cash and Cash Equivalents at Beginning of Period             57,123      58,662

Cash and Cash Equivalents at End of Period                 $  8,001    $ 50,850

Supplemental Cash Flow Information:
      Income taxes paid during the period                  $ 38,017    $  7,305
      Interest paid during the period                         1,822       1,238

Noncash Investing and Financing Activities:
      Noncash aspects of sale of businesses--
           Receivables incurred                            $   --      $    347
           Liabilities assumed                                 --            10

Noncash aspects of acquisitions--
      Liabilities assumed or incurred                      $  2,061    $    300

The accompanying notes to consolidated financial statements are an integral part
of these statements.

<PAGE>

Page 6

               NATIONAL SERVICE INDUSTRIES, INC. AND SUBSIDIARIES

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Unaudited)

1.  BASIS OF PRESENTATION:

The interim consolidated financial statements included herein have been prepared
by the company without audit and the condensed  consolidated balance sheet as of
August 31, 1997 has been  derived  from  audited  statements.  These  statements
reflect all adjustments,  all of which are of a normal,  recurring nature, which
are, in the opinion of management,  necessary to present fairly the consolidated
financial  position  as of  November  30,  1997,  the  consolidated  results  of
operations  for the three  months  ended  November  30,  1997 and 1996,  and the
consolidated  cash flows for the three months ended  November 30, 1997 and 1996.
Certain  information  and footnote  disclosures  normally  included in financial
statements prepared in accordance with generally accepted accounting  principles
have been condensed or omitted.  The company  believes that the  disclosures are
adequate to make the information presented not misleading.  It is suggested that
these financial  statements be read in conjunction with the financial statements
and notes thereto  included in the company's  Annual Report on Form 10-K for the
fiscal year ended August 31, 1997.

The results of operations  for the three months ended  November 30, 1997 are not
necessarily  indicative  of the results to be expected  for the full fiscal year
because the  company's  revenues and income are  generally  higher in the second
half of its fiscal  year and  because  of the  uncertainty  of general  business
conditions.

2. BUSINESS SEGMENT INFORMATION:
                                    Three Months Ended November 30
                                Sales and Service
                                  Revenues                 Operating Profit
                            1997           1996           1997          1996
                                             (In thousands)
  Lighting Equipment   $   268,658    $   227,447    $   27,637   $     21,372
  Chemical                 105,859         95,482         8,614         10,923
  Textile Rental            78,066        130,130         6,131          8,137
  Envelope                  35,001         31,351         2,534          2,113
  Other                         --         27,483            --          1,579
                       $   487,584    $   511,893        44,916         44,124
  Corporate                                              (4,563)        (4,134)
  Interest income (expense), net                          2,002           (650)
  Total                                              $   42,355   $     39,340

3. INVENTORIES:

Major  classes of  inventory as of November 30, 1997 and August 31, 1997 were as
follows:
                                      November 30,                 August 31,
                                          1997                         1997
                                                  (In thousands)
Raw Materials and Supplies            $    78,272                 $     71,266
Work-in-Process                            10,142                       10,572
Finished Goods                            109,870                       97,208
     Total                            $   198,284                 $    179,046



<PAGE>
                                                                          Page 7

4. NEW  ACCOUNTING  STANDARD

During the quarter  ending  February 28, 1998,  the company is required to adopt
Statement of Financial  Accounting Standards No. 128, "Earnings per Share." SFAS
No. 128 supersedes  Accounting  Principles  Board Opinion No. 15,  "Earnings per
Share," and promulgates new accounting  standards for the computation and manner
of presentation of the company's earnings per share.  Earlier application is not
permitted;  however,  upon  adoption,  the  company  will be required to restate
previously reported annual and interim earnings per share in accordance with the
provisions  of SFAS  No.  128.  The  adoption  of SFAS  No.  128 will not have a
material  impact on the  computation or manner of  presentation of the company's
earnings  per share as  currently  or  previously  presented  under APB 15.  The
following  table  represents  a  reconciliation  of basic and  diluted  weighted
average  shares and a pro forma  calculation  of  earnings  per share  using the
guidelines of SFAS No. 128.

                                                      Three Months Ended
                                                          November 30
                                                   1997                  1996
                                           (In thousands, except per-share data)

Basic weighted average shares outstanding,
     including shares contingently issuable       43,652                45,957

Add:  Shares of common stock assumed issued
      upon exercise of stock options using
      the "Treasury Stock" method as it applies
      to the computation of diluted earnings
      per share                                      452                   258

Diluted weighted average shares outstanding       44,104                46,215

Net earnings used in the computation of basic
     and diluted earnings per share              $26,668               $24,834

Pro Forma Earnings per Share:
      Basic                                         $.61                  $.54

      Diluted                                       $.60                  $.54


<PAGE>

Page 8

                      MANAGEMENT'S DISCUSSION AND ANALYSIS

                OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

     The  following   discussion   should  be  read  in  conjunction   with  the
consolidated financial statements and related notes.

Financial  Condition

National Service Industries'  financial position remained strong at November 30,
1997. Net working  capital was $458.1  million,  compared with $498.8 million at
August 31, 1997,  and the current  ratio was 2.8, the same as at year end.  Cash
and short-term investments were $160.1 million,  compared with $262.4 million at
August 31.  During the first  quarter,  the company  invested  $20.1  million in
capital  expenditures  and  acquisitions.  The company  also  repurchased  $55.0
million of its common stock. The percent of debt to total capitalization was 5.1
percent,  up from 4.6 percent at August 31. Operating  activities consumed $20.7
million in cash due largely to investment in  inventories  to support  increased
sales and the payment of taxes  associated with the gain on the 1997 disposal of
linen plants.  Cash provided by operating  activities  was $46.7 million for the
first quarter last year.

Capital expenditures,  exclusive of acquisition spending, were $14.0 million for
the first  quarter  this year and $9.8  million  for the same period a year ago.
Current-year   spending   consisted   primarily  of  facility   expansions   and
manufacturing process improvements in the lighting equipment segment, efficiency
improvements and replacements of processing equipment and information systems in
the textile  rental  segment,  and facility and  machinery  replacements  in the
envelope  segment.  In the prior-year  quarter,  the lighting  equipment segment
invested   in   facilities   improvements,   equipment   replacements,   process
improvements, and tooling for new products while textile rental segment spending
consisted  primarily of improvement  of facilities and  replacement of equipment
and vehicles.

Current  year  acquisition  spending  of $6.1  million  was due to the  chemical
segment's  purchase of Pure Corporation,  a specialty  chemical company with its
core businesses in Indiana,  Pennsylvania, and New York. Acquisition spending of
$1.9  million  in the  prior  year was  primarily  the  result  of the  chemical
segment's purchase of an Ohio-based chemical products company.

During the quarter,  fiscal 1997 year-end restructuring reserves were reduced by
$2.7 million primarily for exit costs associated with the disposal of facilities
and consolidation of operations and a minor amount of severance-related costs.

Dividend  payments totaled $13.3 million,  or 30 cents per share,  compared with
$13.4  million,  or 29 cents per share,  for the  prior-year  period.  Effective
January,  1998, the regular quarterly dividend rate was increased 3.3 percent to
31 cents per share, or an annual  calendar year rate of $1.24 per share.  During
the quarter, the company repurchased 1.2 million of its common shares.

For  the  periods  presented,  capital  expenditures,   working  capital  needs,
dividends,  acquisitions,  and share  repurchases  were financed  primarily with
internally generated funds.  European operations were supplemented by short-term
borrowings  in the  European  market.  Contractual  commitments  for capital and
acquisition  spending  during the coming  twelve  months total $17 million.  The
company  expects actual capital  expenditures in 1998 to be somewhat higher than
the 1997 level. Capital expenditures,  excluding acquisition spending,  were $49
million in 1997,  $66 million in 1996,  and $59 million in 1995.  Late in fiscal
1996,  the company  negotiated a $250 million  multi-currency  committed  credit
facility  with  eleven  domestic  and  international   banks.  The  company  has
complimentary  lines of credit  totaling  $62  million,  of which $40 million is
available  domestically and $22 million is available on a  multi-currency  basis
primarily from a European bank.  Current  liquid  assets,  internally  generated
funds,  and the available  credit are expected to meet the  anticipated  general
operating cash requirements for the next twelve months.

Over the past year, the company has devoted  significant  internal  resources in
addressing  the  expected  impact  of the Year  2000  issue  on its  information
technology  infrastructure.  At this point in time, the company does not believe
that the Year 2000 issue will have a material impact on its financial  position,
results of operations, liquidity, or future business strategy.

Results of Operations

National  Service  Industries'  earnings per share for the first  quarter  ended
November  30, 1997  increased  13.0 percent to 61 cents  compared  with the same
quarter a year ago.  First quarter sales  decreased 4.7 percent to $488 million.
Net income of $26.7  million was 7.4 percent  higher than a year ago. The higher
net income and a 2.4 million  reduction in average  shares  outstanding  allowed
earnings  per share to increase  13.0  percent  over last year's  first  quarter
results.

<PAGE>

                                                                          Page 9

The lighting  equipment  segment led the company in  performance  with  reported
sales of $268.7 million,  an increase of 18.1 percent over the last year's first
quarter sales of $227.4  million.  Operating  income  increased  29.3 percent to
$27.6  million,  or 10.3  percent  of  revenues,  compared  with 9.4  percent of
revenues  the year  earlier.  The strong  growth in sales and  income  reflected
continued  demand  in  the  non-residential  construction  market.  Another  key
contributor to the exceptional sales growth was the market acceptance of a newly
redesigned  fluorescent  parabolic  fixture  along with  related  revenues  from
associated products.

First quarter  chemical  segment sales increased 10.9 percent to $105.9 million,
due largely to the Enforcer acquisition in last year's third quarter.  Operating
income  decreased to $8.6 million from last year's $10.9  million due in part to
anticipated   seasonal  losses  in  the  retail   distribution   channel.   Also
contributing  to the  reduced  profitability  were higher  manufacturing  costs,
up-front  expenses  associated  with  increased  penetration of the retail sales
channel, and initiatives to improve the effectiveness of the sales force.

Textile  rental  segment  sales  declined 40.0 percent from last year's sales of
$130.1 million as a result of the  divestiture  of the segment's  uniform plants
late in fiscal 1997.  Operating income declined to $6.1 million from last year's
$8.1  million.  Excluding the divested  units,  sales of $78.0 million were even
with last year. Related operating income increased by $1.0 million,  and related
operating  profit margins  improved to 7.9 percent from 6.5 percent.  The margin
improvement was due to incremental  pricing and improved  costs.  Since the 1997
divestiture,  the  segment  is  operating  more  efficiently  and is  delivering
positive economic profit.

Envelope  segment sales  increased 11.6 percent to $35.0 million,  and operating
profits  increased 19.9 percent to $2.5 million due largely to higher sales unit
volume.

Interest  income  improved  due to the  proceeds  derived  from  the sale of the
textile rental and insulation assets in 1997.

The  provision  for  income  taxes was 37.0  percent  of pretax  income  for the
quarter, compared with 36.9 percent the prior-year period.

From time to time, the company may publish  forward-looking  statements relating
to such  matters  as  anticipated  financial  performance,  business  prospects,
technological  developments,  new products,  research and development activities
and  similar  matters.  The  Private  Securities  Litigation  Reform Act of 1995
provides a safe harbor for forward-looking  statements.  In order to comply with
the terms of the safe harbor,  the company notes that a variety of factors could
cause the company's actual results and experience to differ  materially from the
anticipated   results  or  other   expectations   expressed  in  the   company's
forward-looking  statements.  The risks and  uncertainties  that may  affect the
operations,  performance,  development  and  results of the  company's  business
include  without  limitation  the  following:  (a) the  uncertainty  of  general
business and economic conditions,  particularly the potential for a slow down in
nonresidential  construction  awards;  (b)  the  ability  to  achieve  strategic
initiatives,  including  but not limited to the ability to achieve  sales growth
across  the  business  segments  through a  combination  of  increased  pricing,
enhanced  sales force,  new  products,  and  improved  customer  service;  share
repurchases; and acquisitions.

<PAGE>


Page 10

                           PART II. OTHER INFORMATION




Item 6. Exhibits and Reports on Form 8-K

(a) Exhibits are listed on the Index to Exhibits (page 12).

(b) There were no reports on Form 8-K for the three  months  ended  November 30,
    1997.



<PAGE>
                                                                         Page 11

                                   SIGNATURES

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.

                                           NATIONAL SERVICE INDUSTRIES, INC.
                                                       REGISTRANT

DATE  January  14, 1998                    /s/ David Levy
                                                   DAVID LEVY
                                       EXECUTIVE VICE PRESIDENT, ADMINISTRATION
                                                  AND COUNSEL



DATE  January 14, 1998                    /s/ Brock Hattox
                                              BROCK HATTOX
                                       EXECUTIVE VICE PRESIDENT AND
                                         CHIEF FINANCIAL OFFICER



<PAGE>

Page 12


                                INDEX TO EXHIBITS

                                                           Page No.

EXHIBIT 10 (iii)A  (1)-Nonemployee Directors' Stock        Reference is made to
                       Option Agreement between National   Exhibit 10(iii)A(q)
                       Service Industries, Inc. and        of registrant's Form
                       (a)  Barrie A. Wigmore              10-K for the fiscal
                       (b)  Thomas C. Gallagher            year ended August 31,
                                                           1994, which is
                                                           incorporated herein
                                                           by reference.

                   (2)-Employment Letter Agreement         14
                      between National Service Industries,
                        Inc. and James S. Balloun, Dated
                                February 1, 1996

                        [refiled to disclose confidential
                       information previously omitted and
                      filed separately with the Securities
                            and Exchange Commission]

                   (3)-Amendment No. 2 to Benefits         19
                       Protection Trust Agreement
                      between National Service Industries,
                        Inc. and Wachovia Bank and Trust
                        Company Dated September 23, 1997

                   (4)-Amended Schedule 1 of Benefits      23
                       Protection Trust Agreement between
                        National Service Industries, Inc.
                       and Wachovia Bank and Trust Company
                            Dated September 23, 1997

                   (5)-Amended Schedule 1 of Executive     24
                        Benefits Trust Agreement between
                        National Service Industries, Inc.
                       and Wachovia Bank and Trust Company
                            Dated September 23, 1997

                   (6)-Amendment No. 1 to National         25
                      Service Industries, Inc. Nonemployee
                        Director Deferred Stock Unit Plan
                           Effective December 1, 1997

                   (7)-Incentive Stock Option Agreement    27
                       Effective Beginning September 23,
                       1997 between National Service
                       Industries, Inc. and
                       (a)  James S. Balloun
                       (b)  Brock A. Hattox
                       (c)  David Levy
                       (d)  Stewart A. Searle III

                   (8)-Nonqualified Stock Option           33
                       Agreement For Executive Officers
                       Effective Beginning September 23,
                       1997 between National Service
                       Industries, Inc. and
                       (a)  James S. Balloun
                       (b)  Brock A. Hattox
                       (c)  David Levy
                       (d)  Stewart A. Searle III




<PAGE>
                                                                         Page 13
                                INDEX TO EXHIBITS
                                    Page No.

EXHIBIT 10 (iii)A  (9)-Aspiration Achievement Incentive    39
                       Award Agreements between National
                       Service Industries, Inc. and
                       (a)   James S. Balloun
                       (b)   Brock A. Hattox
                       (c)   David Levy
                       (d)   Stewart A. Searle III

                      [a confidential portion of which has
                        been omitted and filed separately
                        with the Securities and Exchange
                                   Commission]

EXHIBIT 11             Computations of Net Income per       50
                       Share of Common Stock

EXHIBIT 27             Financial Data Schedules             51

Page 14
                                                             Exhibit 10(iii)A(2)



                                February 1, 1996




Mr. James S. Balloun
National Service Industries, Inc.
NSI Center
1420 Peachtree Street, N.E.
Atlanta, Georgia   30309-3002


Dear Jim:


This letter will confirm the terms of your employment as Chief Executive Officer
of National Service  Industries,  Inc. ("NSI"),  effective February 1, 1996 (the
"Effective  Date"). We are enthusiastic about your decision to join NSI and look
forward to working with you to enhance the future growth of the company.

The terms of your employment will be as follows:

     1. Duties - You will be the Chief  Executive  Officer  and  Chairman of the
Board of NSI, and will assume the duties and responsibilities  commensurate with
those  positions.  You will devote  substantially  all of your  working time and
attention to the business and affairs of NSI.

     2. Base Salary - Your base salary for each of the three (3) fiscal years of
NSI ending August 31, 1996,  1997, and 1998 will be at least Seven Hundred Fifty
Thousand  Dollars  ($750,000).  Thereafter,  your base salary will be subject to
annual  review for  increases  at such time as NSI conducts  salary  reviews for
executive officers generally.

     3. Annual  Incentive  Compensation  - For the three (3) fiscal years of NSI
ending  August  31,  1996,  1997,  and  1998,  you will  participate  in the NSI
Management  Compensation  and Incentive Plan (the "Annual  Incentive  Plan") and
will be eligible for the following incentive bonuses:

     For fiscal year 1996, an incentive  bonus of Seven  Hundred Fifty  Thousand
     Dollars  ($750,000) if NSI's  Earnings Per Share equal or exceed $2.065 for
     the  fiscal  year.  NSI's  Earnings  Per Share  will be  determined  in the
     customary  manner  under the Annual  Incentive  Plan and will be subject to
     adjustment for changes in capitalization  and for unusual charges or income
     items as provided in the plan.



<PAGE>
                                                                         Page 15
                                                             Exhibit 10(iii)A(2)

     For fiscal years 1997 and 1998,  an incentive  bonus of Seven Hundred Fifty
     Thousand  Dollars   ($750,000)  per  year  if  the  performance   target(s)
     established  for  the  Chief  Executive  Officer  pursuant  to  the  Annual
     Incentive Plan (or a similar plan) is achieved.

For  fiscal  year 1999 and  later  years,  you will  participate  in the  Annual
Incentive  Plan (or a similar plan) and be eligible for an incentive  award at a
level  consistent  with your  position as Chief  Executive  Officer of NSI, with
performance targets consistent with those for other executive officers.

     4. Stock  Options - You have  received,  or you will be eligible  for,  the
following stock option grants pursuant to the NSI Long-Term Incentive Program:

     On January 3, 1996,  you  received a grant of an option (the  "Option")  to
     purchase two hundred fifty thousand (250,000) shares of NSI Common Stock at
     a share price equal to the Common  Stock's  Fair Market Value on that date.
     The Option was granted pursuant to the Long-Term Incentive Plan and has the
     following specific provisions:

          * A ten (10) year term to exercise from date of grant.

          * Vesting as follows,  eighty-five  thousand (85,000) shares will vest
          on the  last day of  NSI's  fiscal  year  1996;  eighty-five  thousand
          (85,000) shares will vest on the last day of fiscal year 1997; and the
          remaining eighty thousand (80,000) shares will vest on the last day of
          fiscal year 1998.

          * Unvested  shares will be forfeited upon your voluntary  termination,
          termination upon death or Disability,  or if you are terminated by NSI
          for Cause (Disability and Cause are defined in Item 7 below).

          * In the event of death, options for vested shares may be exercised by
          your personal representative or estate.

          * If you retire from NSI at age sixty-five  (65) or later,  the Option

<PAGE>
Page 16
                                                             Exhibit 10(iii)A(2)

          will be exercisable for five (5) years or until the end of the term of
          the Option, whichever first occurs.


     You will be eligible  for annual stock  option  grants under the  Long-Term
     Incentive Plan in amounts at the  competitive  median or higher for a Chief
     Executive  Officer of a company of NSI's revenue size and  characteristics,
     or at such other  competitive  level as may be  established by NSI's Board.
     The option  terms will  generally  be as provided  under the plan for other
     executive officers of NSI.

     5. Retirement  Plans - Upon satisfying the  eligibility  requirements,  you
will be eligible to participate in the Company's tax-qualified retirement plans,
NSI Pension Plan C, and the NSI 401(k) Plan for Corporate Office  Employees.  In
addition,  on  the  Effective  Date,  you  will  become  a  participant  in  the
Supplemental  Retirement Plan for Executives of NSI (the "SERP").  Your benefits
under  the SERP will be  determined  in the same  manner as for other  executive
officers of NSI participating in the plan, except that you will be credited with
two (2)  years of  credited  service  under  the SERP  for each  year of  actual
credited  service.  You will become vested in your SERP benefit after completing
five (5) years of employment with NSI.

     S.  Medical,  Life  Insurance,  and Other  Employee  Benefits - You will be
covered by, or eligible to participate in, the medical,  dental, life insurance,
disability,  deferred  compensation,  and other benefit programs  generally made
available by NSI to its executive  officers and their families.  With respect to
life insurance  coverage,  you will be provided no less than $1 million coverage
(subject to coordination with the qualified  retirement plans' death benefits in
the same manner as for other executives).

     7. Severance Payment/Change in Control - Except in the event of termination
in  connection  with a Change in  Control of NSI (as  defined  in the  Severance
Protection Agreement that will cover you), you will be entitled to the following
severance payment:

     If your  employment is terminated on or before August 31, 1998,  except for
     voluntary  termination,  termination  upon death or Disability  (as defined
     below),  or  termination  by NSI for Cause  (as  defined  below),  you will
     receive  a  lump  sum  severance   payment,   immediately   following  your
     termination, of $4.5 million reduced by the total amount of any base salary
     and annual  incentive  bonus(es) paid to you by NSI for the period from the
     Effective Date to the date of your termination.

<PAGE>

                                                                         Page 17
                                                             Exhibit 10(iii)A(2)


     If your  employment  is  terminated  after August 31, 1998,  except for the
     reasons stated in the preceding paragraph,  you will receive a $1.5 million
     lump sum severance payment immediately following your termination.


     For purposes of entitlement to a severance payment,  "Cause" shall mean any
     act(s) on your part that constitutes fraud, a felony involving  dishonesty,
     a breach of fiduciary  duty, or gross  malfeasance  or habitual  neglect of
     your  duties for NSI,  and  "Disability"  shall  mean a physical  or mental
     infirmity which impairs your ability to  substantially  perform your duties
     as Chief Executive  Officer of NSI for a period of one hundred eighty (180)
     consecutive days. The NSI Board, based upon the information provided to it,
     shall determine whether an act constituting  Cause has occurred and whether
     you have suffered a Disability.  In the case of termination for Cause,  (i)
     you will be given written notice of the actions constituting Cause at least
     fifteen  (15) days prior to any meeting of the Board of Directors of NSI at
     which  your  termination  is to be  considered;  (ii) you will be given the
     opportunity to be heard by the Board;  and (iii) your termination for Cause
     must be evidenced by a resolution adopted by two-thirds of the Board.


     With  respect  to Change in  Control  situations,  you will be covered by a
Severance  Protection  Agreement  with the same  provisions as are applicable to
NSI's other executive  officers.  In the event of your termination in connection
with a Change in Control  that  entitles  you to  benefits  under the  Severance
Protection Agreement,  you will receive the greater of the payments and benefits
provided under the Severance  Protection  Agreement (after  consideration of any
tax penalties) or the severance payments described above.

     The base salary, annual incentive,  option grants,  nonqualified retirement
benefits,  and any  severance  payments  will be  structured  to ensure  the tax
deductibility  to NSI of the payments and  benefits  under the Internal  Revenue
Code  of  1986,  including  Code  Section  162(m).  We  can  provide  additional
information on these issues if you so desire.

     We are preparing a SERP  provision and  Severance  Protection  Agreement to
evidence the arrangements set forth in this letter.  These agreements  should be
completed shortly.
<PAGE>

Page 18
                                                             Exhibit 10(iii)A(2)



     Again,  we are  delighted you are joining NSI and we look forward to a long
and mutually  satisfactory  relationship.  This letter  outlines your employment
relationship with NSI; if you agree with the employment terms as outlined above,
please sign and date both copies of this letter agreement and return one copy to
me at your earliest convenience.


                                Very truly yours,



                                /s/ John G. Medlin, Jr.
                                John G. Medlin, Jr.
                                Chairman, Executive Resource,
                                Compensation and Nominating Committee
                                of the Board of Directors



ACCEPTED AND AGREED TO THIS

5    DAY OF FEBRUARY, 1996


/s/ James S. Balloun
    James S. Balloun


                                                                         Page 19
                                                             Exhibit 10(iii)A(3)



                               AMENDMENT NO. 2 TO
                        NATIONAL SERVICE INDUSTRIES, INC.
                            BENEFITS PROTECTION TRUST

     This  Amendment  made and  entered  into as of this 23rd day of  September,
1997, by and between National Service Industries,  Inc., a Delaware  Corporation
(the  "Company"),  and Wachovia  Bank,  N.A.  (formerly  Wachovia Bank and Trust
Company), as Trustee (the "Trustee");

                              W I T N E S S E T H:

     WHEREAS,  the Company  previously  established a trust arrangement known as
the National Service Industries, Inc. Benefits Protection Trust (the "Trust") in
order to  ensure  that,  in the  event of  Change  in  Control  of the  Company,
participants and their beneficiaries  receive the benefits which the Company and
its  Affiliates  are  obligated  to  provide   pursuant  to  various   executive
compensation arrangements (collectively, the "Plans"); and

     WHEREAS,  the  Company  now  desires  to amend  the  Trust  in a number  of
respects;

     NOW,  THEREFORE,  for and in  consideration  of the premises and the mutual
covenants contained herein, the parties hereto agree as follows:

                                       1.

          Section 2.2 is hereby  amended by adding the  following  new  sentence
after the first sentence of the present section:

          "The Trust shall become irrevocable upon the occurrence of a Change in
     Control, subject to the provisions of Section 17.5."

                                       2.

          Section 4.2 is hereby amended by deleting the second paragraph of such
section in its entirety and substituting the following in lieu thereof:

     "Immediately  upon the  occurrence of a Threatened  Change in Control and a
     Change in Control,  the Company  shall  contribute  sufficient  cash to the
     Benefit Account to pay all benefits earned or accrued as of the date of the
     Threatened  Change in Control  and the Change in Control  (whether  payable
     currently or on a deferred  basis) under all the Plans as determined by the
     Trustee in its discretion."


<PAGE>


Page 20
                                                             Exhibit 10(iii)A(3)
                                       3.

     Section  4.3 is hereby  amended  by  deleting  the  present  section in its
entirety and substituting the following in lieu thereof:

     "During a Threatened  Change in Control Period or after the occurrence of a
     Change in Control,  if the Trustee determines that the funds in the Benefit
     Account are  insufficient to fully pay all benefits earned or accrued as of
     any date under the Plans,  the Trustee  shall make a written  demand on the
     Company  to provide  funds in an amount  determined  by the  Trustee in its
     discretion.  The Company shall transfer such funds within fifteen (15) days
     from the time the written demand is mailed."

                                       4.

     Article 6 is  hereby  amended  by  deleting  Sections  6.1 and 6.2 in their
entirety and substituting the following in lieu thereof:

     "6.1  Prior to a Change in  Control,  this  Trust's  assets  shall be held,
     invested  and  reinvested  by  the  Trustee  in  accordance   with  written
     investment  guidelines provided by the Company from time to time. Except as
     mandated  by law,  the  Trustee  shall  not be  liable  for  following  the
     investment  guidelines  from the  Company  prior to a Change in  Control if
     there is a loss due to investments  made in accordance  with the investment
     guidelines  provided  by the  Company.  The  Trustee may invest in and hold
     securities  (including  stock or rights to acquire stock) or obligations of
     the Company,  if directed to do so in writing by the Company. In exercising
     the powers of the Company  under this Section 6.1 of Article 6, the Company
     shall act by its Corporate Treasurer or his written designees, each of whom
     is fully  authorized to exercise  such powers.  The Trustee may, and shall,
     follow the written  guidelines  signed by said Corporate  Treasurer or such
     designees.

     6.2 In  the  absence  of  written  investment  guidelines  provided  by the
     Company,  the Trustee shall invest the assets as if a Change in Control had
     occurred as provided in Section 6.3 of this Article 6 and Article 9."

                                       5.

     Section 10.1 is hereby  amended by adding the following to the beginning of
the second sentence of the present section:

     "To the extent not deducted and paid by the Company,"



<PAGE>

                                                                         Page 21
                                                             Exhibit 10(iii)A(3)

                                       6.

     Section  11.2 is hereby  amended by  deleting  the  present  section in its
entirety and substituting the following in lieu thereof:

     "11.2 (a) Except as restricted  by  securities  or other laws,  the Company
     shall  notify the  Trustee as soon as  practical  of any facts of which its
     officers have knowledge  which have caused the  commencement or termination
     of a Threatened  Change in Control  Period or the occurrence of a Change in
     Control.

     (b) The Trustee is responsible for ascertaining whether a Threatened Change
     in  Control  Period  has  commenced  and  whether a Change in  Control  has
     occurred."

                                                                              7.

     Section  18.2 is hereby  amended  by  deleting  the third  sentence  of the
present section in its entirety and substituting the following in lieu thereof:

     "Upon  receipt of such notice or any other  written  allegation,  or if the
     Trustee has actual  knowledge of the insolvency of, or of the  commencement
     of a case  under the  Bankruptcy  Code in respect  of,  the  Company or any
     Affiliate,  the Trustee  shall  suspend all  payments of benefits  from the
     Trust with respect to  Participants  and  beneficiaries  and shall hold the
     assets of the Trust for the benefit of the general creditors of the Company
     or its Affiliates."

and by adding the following at the end of the present section:

     "Provided that there are sufficient assets, if the Trustee discontinues the
     payment of benefits from the Trust and subsequently  resumes such payments,
     the first payment following such discontinuance shall include the aggregate
     amount of all payments due  Participants or their  beneficiaries  under the
     terms  of the  Plan(s)  for the  period  of such  discontinuance,  less the
     aggregate   amount  of  any  payments   made  to   Participants   or  their
     beneficiaries by the Company (or an Affiliate) in lieu of payments provided
     for hereunder during any such period of discontinuance." 8.

     Schedule 1 is hereby amended by  substituting  a revised  Schedule 1, dated
September 23, 1997, which is attached hereto and made a part hereof.

<PAGE>


Page 22
                                                             Exhibit 10(iii)A(3)


                                       9.

     The within and  foregoing  amendments to the Trust shall be effective as of
September 23, 1997.  Except as hereby  modified,  the Trust shall remain in full
force and effect.

     IN WITNESS  WHEREOF,  the parties hereto have executed this Amendment No. 2
as of the day and year first written above.

                                     NATIONAL SERVICE INDUSTRIES, INC.

                                     By:  /s/ David Levy
                                     WACHOVIA BANK, N.A., AS TRUSTEE

                                     By: /s/

     The undersigned  Affiliates of the Corporation hereby consent to, and agree
to be bound by, this Amendment No. 2 to the Trust.

     This _23_ day of __September_______, 1997.

                                     NATIONAL SERVICE INDUSTRIES, INC.
                                    (Georgia)

                                     By:  /s/ James S. Balloun

                                     NSI ENTERPRISES, INC.

                                     By:  /s/ James S. Balloun

                                     ZEP MANUFACTURING, COMPANY

                                     By:  /s/ Glen Reed

                                     NSI SERVICES, L.P.

                                     By:  /s/ James S. Balloun





                                                                         Page 23
                                                             Exhibit 10(iii)A(4)

                                   Schedule 1

                                    THE PLANS


The following  Company  plans and  agreements  (collectively  referred to as the
"Plans") are subject to this Trust:

          1. Executives' Deferred  Compensation Plan

          2. Supplemental Retirement Plan for Executives

          3. Supplemental Pension Plan

          4. Senior Management Benefit Plan

          5. Supplemental Deferred Savings Plan

          6. 1984 Special Deferred Supplemental Bonus Plans for:

               (i)    Maziar
               (ii)   McClung

          7. 1987 Special Deferred Supplemental Bonus Plans for:

               (i)    Maziar
               (ii)   McClung

          8. Severance Protection Agreements with:

               (i) Balloun  (ii) Levy (iii)  Hattox (iv) Searle (v) McClung (vi)
               Sawyer (vii) Maziar (viii) Joel (ix) Zook


Page 24
                                                             Exhibit 10(iii)A(5)

                                   Schedule 1

                                    THE PLANS


The following  Company  plans and  agreements  (collectively  referred to as the
"Plans") are subject to this Trust:

          1. Executives' Deferred  Compensation Plan

          2. Supplemental Retirement Plan for Executives

          3. Supplemental Pension Plan

          4. Senior Management Benefit Plan

          5. Supplemental Deferred Savings Plan

          6. 1984 Special Deferred Supplemental Bonus Plans for:

               (i)    Maziar
               (ii)   McClung

          7. 1987 Special Deferred Supplemental Bonus Plans for:

               (i)    Maziar
               (ii)   McClung

          8. Severance Protection Agreements with:

               (i) Balloun  (ii) Levy (iii)  Hattox (iv) Searle (v) McClung (vi)
               Sawyer (vii) Maziar (viii) Joel (ix) Zook


                                                                         Page 25
                                                             Exhibit 10(iii)A(6)

                               AMENDMENT NO. 1 TO
                        NATIONAL SERVICE INDUSTRIES, INC.
                  NONEMPLOYEE DIRECTOR DEFERRED STOCK UNIT PLAN



     This  Amendment is made as of the 23rd day of September,  1997, by National
Service Industries, Inc. (the "Corporation").

                              W I T N E S S E T H:

     WHEREAS,  the  Corporation  previously  established  the  National  Service
Industries,  Inc. Nonemployee Director Deferred Stock Unit Plan (the "Plan") for
the  benefit  of  directors  of the  Corporation  who are not  employees  of the
Corporation or any Subsidiary (as defined in the Plan); and

     WHEREAS, pursuant to the power of amendment contained in Section 7.1 of the
Plan, by action of the Board of Directors of the Corporation on the date hereof,
the Plan is hereby amended as follows:

                                       1.

     Paragraph  2.1(e) of the Plan is  amended,  effective  January 8, 1997,  by
deleting  the existing  language  thereof and  substituting  in lieu thereof the
following:  "`Committee'  shall mean the  Executive  Resource  and  Compensation
Committee."
                                       2.

     Paragraph  2.1 (o) of the Plan is amended,  effective  December 1, 1997, by
deleting  the existing  language  thereof and  substituting  in lieu thereof the
following: "`Required Amount' shall mean one-half of the Annual Fee."

                                       3.

     Article  5  of  the  Plan  is  amended,  effective  December  1,  1997,  by
renumbering  Section 5.3 as 5.5 and  inserting the following as Sections 5.3 and
5.4:

     5.3  Annual Grant.  On the first day of each December on and after December
          1, 1997 and prior to the  termination of this Plan (subject to Section
          6.1 below),  the bookkeeping  account of each Eligible  Director shall
          automatically be credited with 350 Deferred Stock Units.

     5.4  One-Time Grant. The bookkeeping  account of each Eligible  Director as
          of  December  1, 1997,  shall  automatically  be  credited  with 1,000
          Deferred  Stock  Units.  The  bookkeeping  account  of  each  Eligible
          Director first


<PAGE>

Page 26
                                                             Exhibit 10(iii)A(6)

          elected to the Board  (whether by action of the Board of  Directors or
          the shareholders of the Corporation) after December 1, 1997, and prior
          to the  termination of this Plan (subject to Section 6.1 hereof) shall
          automatically  be credited with 1,000  Deferred  Stock Units as of the
          effective date of such election.

                                       4.

     Except as provided herein,  the provisions of the Plan shall remain in full
     force and effect.

     IN WITNESS  WHEREOF,  the parties hereto have executed this Amendment No. 1
as of the day and year first written above.

ATTEST:                                      NATIONAL SERVICE INDUSTRIES, INC.





By: /s/ Kenyon  W. Murphy                   By:  /s/ James S. Balloun







                                                                         Page 27
                                                             Exhibit 10(iii)A(7)

                        INCENTIVE STOCK OPTION AGREEMENT
                 FOR EXECUTIVE OFFICERS AND DIVISION PRESIDENTS




     THIS  AGREEMENT,  made as of the 23rd day of  September,  1997 (the  "Grant
Date"),  between National Service Industries,  Inc., a Delaware corporation (the
"Company"), and Name (the "Optionee").

     WHEREAS,  the Company has adopted the  National  Service  Industries,  Inc.
Long-Term Achievement Incentive Plan (the "Plan") in order to provide additional
incentive  to  certain  officers  and  key  employees  of the  Company  and  its
Subsidiaries; and

     WHEREAS,  the  Optionee  performs  services  for the  Company or one of its
Subsidiaries; and

     WHEREAS,  the  Committee  responsible  for  administration  of the Plan has
determined to grant the Option to the Optionee as provided herein.

     NOW, THEREFORE, the parties hereto agree as follows:

     1. Grant of Option.

          1.1 The Company  hereby  grants to the  Optionee  the right and option
     (the  "Option") to purchase all or any part of an aggregate of Amount whole
     Shares  subject to, and in accordance  with,  the terms and  conditions set
     forth in this Agreement.

          1.2 The Option is intended  to qualify as an  Incentive  Stock  Option
     within the  meaning of Section  422 of the Code and shall be so  construed;
     provided, however, that nothing in this Agreement shall be interpreted as a
     representation,  guarantee or other  undertaking on the part of the Company
     that the Option is or will be  determined  to be an Incentive  Stock Option
     within the meaning of Section 422 of the Code. To the extent this Option is
     not  treated  as an  Incentive  Stock  Option,  it  will  be  treated  as a
     Nonqualified Stock Option.

          1.3 This  Agreement  shall be construed in accordance  and  consistent
     with, and subject to, the  provisions of the Plan (the  provisions of which
     are  incorporated  herein by reference) and, except as otherwise  expressly
     set forth herein,  the capitalized  terms used in this Agreement shall have
     the same definitions as set forth in the Plan.

     2. Purchase Price.

          The price at which the Optionee  shall be entitled to purchase  Shares
     upon the exercise of the Option shall be $44.3125 per Share.



<PAGE>

Page 28
                                                             Exhibit 10(iii)A(7)


     3. Duration of Option.

          The  Option  shall be  exercisable  to the  extent  and in the  manner
     provided  herein  for a period of ten (10)  years  from the Grant Date (the
     "Exercise  Term");  provided,  however,  that  the  Option  may be  earlier
     terminated as provided in Section 6 hereof.

     4. Exercisability of Option.

          Unless  otherwise  provided in this  Agreement or the Plan, the Option
     shall  entitle the  Optionee to  purchase,  in whole at any time or in part
     from time to time,  Para.  Each such right of purchase  shall be cumulative
     and  shall  continue,  unless  sooner  exercised  or  terminated  as herein
     provided during the remaining period of the Exercise Term.

     5. Manner of Exercise and Payment.

          5.1  Subject to the terms and  conditions  of this  Agreement  and the
     Plan,  the Option may be  exercised  by delivery  of written  notice to the
     Company,  at its principal  executive office.  Such notice shall state that
     the Optionee is electing to exercise the Option and the number of Shares in
     respect of which the Option is being  exercised  and shall be signed by the
     person or persons  exercising  the Option.  If requested by the  Committee,
     such person or persons shall (i) deliver this Agreement to the Secretary of
     the Company who shall endorse  thereon a notation of such exercise and (ii)
     provide  satisfactory  proof as to the right of such  person or  persons to
     exercise the Option.

          5.2  The  notice  of  exercise  described  in  Section  5.1  shall  be
     accompanied  by the full purchase  price for the Shares in respect of which
     the Option is being exercised,  in cash, by check or by transferring Shares
     to the Company  having a Fair Market Value on the day preceding the date of
     exercise equal to the cash amount for which such Shares are substituted.

          5.3 Upon receipt of notice of exercise and full payment for the Shares
     in respect  of which the  Option is being  exercised,  the  Company  shall,
     subject to Section 17 of the Plan,  take such action as may be necessary to
     effect the  transfer  to the  Optionee  of the number of Shares as to which
     such exercise was effective.

          5.4 The  Optionee  shall not be deemed to be the holder of, or to have
     any of the rights of a holder  with  respect  to any Shares  subject to the
     Option until (i) the Option shall have been exercised pursuant to the terms
     of this  Agreement and the Optionee shall have paid the full purchase price
     for the number of Shares in respect of which the Option was exercised, (ii)
     the Company shall have issued and delivered the Shares to the Optionee, and
     (iii) the  Optionee's  name shall have been  entered  as a  stockholder  of
     record on the books of the Company,  whereupon the Optionee shall have full
     voting and other ownership rights with respect to such Shares.
<PAGE>

                                                                         Page 29
                                                             Exhibit 10(iii)A(7)


     6. Termination of Employment.

          6.1 In General. If the employment of the Optionee with the Company and
     its Subsidiaries shall terminate for any reason, other than for the reasons
     set forth in Sections 6.2 and 7.2 below,  the Optionee's  right to exercise
     any then  outstanding  Options  (whether  or not  vested)  shall  terminate
     immediately upon termination of employment.

          6.2 Termination of Employment Due to Death, Disability or Retirement.

          If  the  Optionee's   termination  of  employment  is  due  to  death,
     Disability or Retirement  (termination  on or after age 65), or if Optionee
     terminates employment after age 55, the following shall apply:

          (a)  Termination  Due To Death.  In the event the Optionee  dies while
               actively employed,  all vested Options at the date of death shall
               remain  exercisable  at any time prior to the  expiration  of the
               Exercise  Term by (A)  such  person(s)  that  have  acquired  the
               Optionee's  rights  under such  Options by will or by the laws of
               descent and  distribution,  or (B) if no such person described in
               (A)  exists,  the  Optionee's  estate  or  representative  of the
               Optionee's estate. All Options that are not vested as of the date
               of death shall be immediately forfeited.

          (b)  Termination  by  Disability.  In the event the  employment of the
               Optionee  is  terminated  by reason  of  Disability,  all  vested
               Options  as of the date the  Committee  determines  the  Optionee
               terminated  for Disability  shall remain  exercisable at any time
               prior to the  expiration of the Exercise  Term.  All Options that
               are not vested as of the date of termination for Disability shall
               be immediately forfeited.

          (c)  Termination  by  Retirement.  In the event the  employment of the
               Optionee is terminated by reason of  Retirement,  the  Optionee's
               Options shall  continue to vest in  accordance  with the original
               schedule  (just as if the  Optionee had  remained  employed)  and
               shall remain  exercisable  at any time prior to the expiration of
               the Exercise  Term.  In the event of the  Optionee's  death after
               Retirement, the Options shall continue to vest and be exercisable
               in  accordance  with this  subsection  (c) as if the Optionee had
               lived  and  the  Options  shall  be  exercisable  by the  persons
               described in (a) above.

          (d)  Termination  After  Attaining Age 55. If the Optionee  terminates
               employment  (other than as a result of death or Disability) after
               attaining  age 55 but  prior  to age  65,  unless  the  Committee
               determines  otherwise  at  the  time  of  such  termination,  the
               Optionee's  Options shall continue to vest in accordance with the
               original schedule (just as if the Optionee had remained employed)
               and shall remain  exercisable at any time prior to the expiration
               of the Exercise Term. In the event of the Optionee's  death after
               Retirement, the Options shall continue to vest and be exercisable
               in  accordance  with this  subsection  (d) as if the Optionee had
               lived  and  the  Options  shall  be  exercisable  by the  persons
               described in (a) above.

<PAGE>

Page 30
                                                             Exhibit 10(iii)A(7)

     7. Effect of Change in Control.

          7.1  Notwithstanding  anything  contained  to  the  contrary  in  this
     Agreement, in the event of a Change in Control, (i) the Option shall become
     immediately and fully exercisable,  and (ii) the Optionee will be permitted
     to surrender for  cancellation  within sixty (60) days after such Change in
     Control,  the  Option or any  portion  of the  Option to the extent not yet
     exercised, and the Optionee shall be entitled to receive immediately a cash
     payment in an amount  equal to the  excess,  if any, of (A) the Fair Market
     Value,  at the time of  surrender,  of the Shares  subject to the Option or
     portion thereof surrendered, over (B) the aggregate purchase price for such
     Shares under the Option; provided,  however, that if the Option was granted
     within six (6) months  prior to the Change in Control and the  Optionee may
     be subject to  liability  under  Section  16(b) of the  Exchange  Act,  the
     Optionee  shall be entitled to surrender the Option,  or any portion of the
     Option,  for  cancellation  during the sixty (60) day period  following the
     expiration  of six (6) months from the Grant Date and to receive the amount
     described above with respect to such surrender for cancellation.

          7.2 If the  employment  of the Optionee is  terminated  within two (2)
     years  following a Change in Control,  all vested Options shall continue to
     be  exercisable  at any time within  three (3) years after the date of such
     termination of employment, but in no event after expiration of the Exercise
     Term.

     8. Nontransferability.

          The Option shall not be transferable other than by will or by the laws
     of descent  and  distribution.  During the  lifetime of the  Optionee,  the
     Option shall be exercisable only by the Optionee.

     9. No Right to Continued Employment.

          Nothing  in  this  Agreement  or the  Plan  shall  be  interpreted  or
     construed to confer upon the Optionee any right with respect to continuance
     of employment by the Company or a Subsidiary,  nor shall this  Agreement or
     the Plan interfere in any way with the right of the Company or a Subsidiary
     to terminate the Optionee's employment at any time.

     10. Adjustments.

          In the event of a Change in  Capitalization,  the  Committee  may make
     appropriate adjustments to the number and class of Shares or other stock or
     securities  subject to the Option and the purchase price for such Shares or
     other stock or  securities.  The  Committee's  adjustment  shall be made in
     accordance  with the  provisions  of  Section  11 of the Plan and  shall be
     effective and final,  binding and  conclusive  for all purposes of the Plan
     and this Agreement.



<PAGE>

                                                                         Page 31
                                                             Exhibit 10(iii)A(7)


     11. Terminating Events.

          Subject  to  Section  7  hereof,  upon the  effective  date of (i) the
     liquidation or dissolution of the Company or (ii) a merger or consolidation
     of the Company (a  "Transaction"),  the Option shall  continue in effect in
     accordance  with its terms and the Optionee shall be entitled to receive in
     respect of all Shares  subject to the Option,  upon exercise of the Option,
     the same  number and kind of stock,  securities,  cash,  property  or other
     consideration  that each  holder of Shares was  entitled  to receive in the
     Transaction.

     12. Withholding of Taxes and Notice of Disposition.

          12.1 The Company shall have the right to deduct from any  distribution
     of cash to the  Optionee an amount  equal to the  federal,  state and local
     income  taxes and other  amounts as may be  required  by law to be withheld
     (the  "Withholding  Taxes") with respect to the Option.  If the Optionee is
     entitled to receive Shares upon exercise of the Option,  the Optionee shall
     pay the  Withholding  Taxes (if any) to the  Company  in cash  prior to the
     issuance of such Shares.  In  satisfaction of the  Withholding  Taxes,  the
     Optionee may make a written  election  (the "Tax  Election"),  which may be
     accepted or rejected in the discretion of the Committee, to have withheld a
     portion of the Shares  issuable to him or her upon  exercise of the Option,
     having an  aggregate  Fair  Market  Value equal to the  withholding  Taxes,
     provided  that,  if the Optionee may be subject to liability  under Section
     16(b) of the Exchange Act, the election  must comply with the  requirements
     applicable to Share transactions by such Optionees.

          12.2 If the  Optionee  makes a  disposition,  within  the  meaning  of
     Section 424(c) of the Code and regulations promulgated  thereunder,  of any
     Share or Shares issued to him pursuant to his exercise of the Option within
     the two-year  period  commencing  on the day after the Grant Date or within
     the  one-year  period  commencing  on the day after the date of transfer of
     such  Share or  Shares  to the  Optionee  pursuant  to such  exercise,  the
     Optionee  shall,  within  ten (10)  days of such  disposition,  notify  the
     Company  thereof,  by  delivery  of  written  notice to the  Company at its
     principal  executive  office,  and  immediately  deliver to the Company the
     amount of Withholding Taxes.

     13. Employee Bound by the Plan.

          The  Optionee  hereby  acknowledges  receipt of a copy of the Plan and
     agrees to be bound by all the terms and provisions thereof.

     14. Modification of Agreement.

          This Agreement may be modified,  amended, suspended or terminated, and
     any terms or  conditions  may be waived,  but only by a written  instrument
     executed by the parties hereto.



<PAGE>

Page 32
                                                             Exhibit 10(iii)A(7)


     15. Severability.

          Should any provision of this Agreement be held by a court of competent
     jurisdiction to be unenforceable  or invalid for any reason,  the remaining
     provisions  of this  Agreement  shall not be affected  by such  holding and
     shall continue in full force in accordance with their terms.

     16. Governing Law.

          The validity,  interpretation,  construction  and  performance of this
     Agreement  shall be governed  by the laws of the State of Delaware  without
     giving effect to the conflicts of laws principles thereof.

     17. Successors in Interest.

          This Agreement  shall inure to the benefit of and be binding upon each
     successor  corporation.  This  Agreement  shall inure to the benefit of the
     Optionee's legal representatives. All obligations imposed upon the Optionee
     and all rights granted to the Company under this Agreement  shall be final,
     binding and conclusive upon the Optionee's heirs, executors, administrators
     and successors.

     18.  Resolution of Disputes.

          Any dispute or disagreement  which may arise under, or as a result of,
     or in any way relate to, the interpretation, construction or application of
     this Agreement shall be determined by the Committee. Any determination made
     hereunder  shall be final,  binding and  conclusive on the Optionee and the
     Company for all purposes.

     19. Shareholder Approval.

          The  effectiveness  of this  Agreement  and of the grant of the Option
     pursuant hereto is subject to the approval of the Plan by the  stockholders
     of the Company in accordance with the terms of the Plan.

ATTEST:                                      NATIONAL SERVICE INDUSTRIES, INC.


/s/ Kenyon W. Murphy                               By: /s/ James S. Balloun
 Secretary                                              James S. Balloun
                                                        Chairman, President and
                                                        Chief Executive Officer




                                                     Name of Optionee:




                                                                         Page 33
                                                             Exhibit 10(iii)A(8)

                       NONQUALIFIED STOCK OPTION AGREEMENT
                 FOR EXECUTIVE OFFICERS AND DIVISION PRESIDENTS


     THIS  AGREEMENT,  made as of the 23rd day of  September,  1997 (the  "Grant
Date"),  between National Service Industries,  Inc., a Delaware corporation (the
"Company"), and Name (the "Optionee").

     WHEREAS,  the Company has adopted the  National  Service  Industries,  Inc.
Long-Term Achievement Incentive Plan (the "Plan") in order to provide additional
incentive  to  certain  officers  and  key  employees  of the  Company  and  its
Subsidiaries; and

     WHEREAS,  the Optionee  performs services for the Company and/or one of its
Subsidiaries; and

     WHEREAS,  the  Committee  responsible  for  administration  of the Plan has
determined to grant the Option to the Optionee as provided herein.

     NOW, THEREFORE, the parties hereto agree as follows:

     1. Grant of Option.

          1.1 The Company  hereby  grants to the  Optionee  the right and option
     (the  "Option") to purchase all or any part of an aggregate of Amount whole
     Shares  subject to, and in accordance  with,  the terms and  conditions set
     forth in this Agreement.

          1.2 The Option is not intended to qualify as an Incentive Stock Option
     within the meaning of Section 422 of the Code.

          1.3 This  Agreement  shall be construed in accordance  and  consistent
     with, and subject to, the  provisions of the Plan (the  provisions of which
     are  incorporated  herein by reference) and, except as otherwise  expressly
     set forth herein,  the capitalized  terms used in this Agreement shall have
     the same definitions as set forth in the Plan.

     2.  Purchase  Price.
The price at which the  Optionee  shall be entitled to purchase  Shares upon the
exercise of the Option shall be $44.3125 per Share.

     3. Duration of Option.
The Option shall be exercisable to the extent and in the manner  provided herein
for a period of ten (10)  years  from the  Grant  Date  (the  "Exercise  Term");
provided,  however,  that the Option may be earlier  terminated  as  provided in
Section 6 hereof.

<PAGE>

Page 34
                                                             Exhibit 10(iii)A(8)

     4. Exercisability of Option.
Unless  otherwise  provided  in this  Agreement  or the Plan,  the Option  shall
entitle the Optionee to  purchase,  in whole at any time or in part from time to
time,  Para. Each such right of purchase shall be cumulative and shall continue,
unless sooner  exercised or terminated as herein  provided  during the remaining
period of the Exercise Term.

     5. Manner of Exercise and Payment.

          5.1  Subject to the terms and  conditions  of this  Agreement  and the
     Plan,  the Option may be  exercised  by delivery  of written  notice to the
     Company,  at its principal  executive office.  Such notice shall state that
     the Optionee is electing to exercise the Option and the number of Shares in
     respect of which the Option is being  exercised  and shall be signed by the
     person or persons  exercising  the Option.  If requested by the  Committee,
     such person or persons shall (i) deliver this Agreement to the Secretary of
     the Company who shall endorse  thereon a notation of such exercise and (ii)
     provide  satisfactory  proof as to the right of such  person or  persons to
     exercise the Option.

          5.2  The  notice  of  exercise  described  in  Section  5.1  shall  be
     accompanied  by the full purchase  price for the Shares in respect of which
     the Option is being exercised,  in cash, by check or by transferring Shares
     to the Company  having a Fair Market Value on the day preceding the date of
     exercise equal to the cash amount for which such Shares are substituted.

          5.3 Upon receipt of notice of exercise and full payment for the Shares
     in respect  of which the  Option is being  exercised,  the  Company  shall,
     subject to Section 17 of the Plan,  take such action as may be necessary to
     effect the  transfer  to the  Optionee  of the number of Shares as to which
     such exercise was effective.

          5.4 The  Optionee  shall not be deemed to be the holder of, or to have
     any of the rights of a holder  with  respect  to any Shares  subject to the
     Option until (i) the Option shall have been exercised pursuant to the terms
     of this  Agreement and the Optionee shall have paid the full purchase price
     for the number of Shares in respect of which the Option was exercised, (ii)
     the Company shall have issued and delivered the Shares to the Optionee, and
     (iii) the  Optionee's  name shall have been  entered  as a  stockholder  of
     record on the books of the Company,  whereupon the Optionee shall have full
     voting and other ownership rights with respect to such Shares.

     6. Termination of Employment.

          6.1 In General. If the employment of the Optionee with the Company and
     its Subsidiaries shall terminate for any reason, other than for the reasons
     set forth in Sections 6.2 and 7.2 below,  the Optionee's  right to exercise
     any then  outstanding  Options  (whether  or not  vested)  shall  terminate
     immediately upon termination of employment.


<PAGE>

                                                                         Page 35
                                                             Exhibit 10(iii)A(8)

          6.2 Termination of Employment Due to Death, Disability.

               If the  Optionee's  termination  of  employment  is due to death,
          Disability  or  Retirement  (termination  on or after  age 65),  or if
          Optionee  terminates  employment  after age 55,  the  following  shall
          apply:

          (a)  Termination  Due To Death.  In the event the Optionee  dies while
               actively employed,  all vested Options at the date of death shall
               remain  exercisable  at any time prior to the  expiration  of the
               Exercise  Term  by (A) a  Permitted  Transferee  (as  defined  in
               Section 8 below),  if any, or such  person(s)  that have acquired
               the  Optionee's  rights under such Options by will or by the laws
               of descent and  distribution,  or (B) if no such person described
               in (A) exists,  the Optionee's  estate or  representative  of the
               Optionee's estate. All Options that are not vested as of the date
               of death shall be immediately forfeited.

          (b)  Termination  by  Disability.  In the event the  employment of the
               Optionee  is  terminated  by reason  of  Disability,  all  vested
               Options  as of the date the  Committee  determines  the  Optionee
               terminated  for Disability  shall remain  exercisable at any time
               prior to the  expiration of the Exercise  Term.  All Options that
               are not vested as of the date of termination for Disability shall
               be immediately forfeited.

          (c)  Termination  by  Retirement.  In the event the  employment of the
               Optionee is terminated by reason of  Retirement,  the  Optionee's
               Options shall  continue to vest in  accordance  with the original
               schedule  (just as if the  Optionee had  remained  employed)  and
               shall remain  exercisable  at any time prior to the expiration of
               the Exercise  Term.  In the event of the  Optionee's  death after
               Retirement, the Options shall continue to vest and be exercisable
               in  accordance  with this  subsection  (c) as if the Optionee had
               lived  and  the  Options  shall  be  exercisable  by the  persons
               described in (a) above.

          (d)  Termination  After  Attaining Age 55. If the Optionee  terminates
               employment  (other than as a result of death or Disability) after
               attaining  age 55 but  prior  to age  65,  unless  the  Committee
               determines  otherwise  at  the  time  of  such  termination,  the
               Optionee's  Options shall continue to vest in accordance with the
               original schedule (just as if the Optionee had remained employed)
               and shall remain  exercisable at any time prior to the expiration
               of the Exercise Term. In the event of the Optionee's  death after
               Retirement, the Options shall continue to vest and be exercisable
               in  accordance  with this  subsection  (d) as if the Optionee had
               lived  and  the  Options  shall  be  exercisable  by the  persons
               described in (a) above.


<PAGE>

Page 36
                                                             Exhibit 10(iii)A(8)


     7. Effect of Change in Control.

          7.1  Notwithstanding  anything  contained  to  the  contrary  in  this
     Agreement, in the event of a Change in Control, (i) the Option shall become
     immediately and fully exercisable,  and (ii) the Optionee will be permitted
     to surrender for  cancellation  within sixty (60) days after such Change in
     Control,  the  Option or any  portion  of the  Option to the extent not yet
     exercised, and the Optionee shall be entitled to receive immediately a cash
     payment in an amount equal to the excess, if any, of (A) the greater of (x)
     the Fair Market Value on the date  preceding the date of surrender,  of the
     shares subject to the Option or portion of the Option  surrendered,  or (y)
     the  Adjusted  Fair  Market  Value of the  Shares  subject to the Option or
     portion thereof surrendered, over (B) the aggregate purchase price for such
     Shares under the Option; provided,  however, that if the Option was granted
     within six (6) months  prior to the Change in Control and the  Optionee may
     be subject to  liability  under  Section  16(b) of the  Exchange  Act,  the
     Optionee  shall be entitled to surrender the Option,  or any portion of the
     Option,  for  cancellation  during the sixty (60) day period  following the
     expiration  of six (6) months from the Grant Date and to receive the amount
     described above with respect to such surrender for cancellation.

          7.2 If the  employment  of the Optionee is  terminated  within two (2)
     years  following a Change in Control,  all vested Options shall continue to
     be  exercisable  at any time within  three (3) years after the date of such
     termination of employment, but in no event after expiration of the Exercise
     Term.

     8. Transferability.
The  Option  shall  not be  transferable  other  than by will or by the  laws of
descent  and  distribution.  Notwithstanding  the  foregoing,  the Option may be
transferred,  in whole or in part, without consideration,  by written instrument
signed by the Optionee,  to any members of the immediate  family of the Optionee
(i.e., spouse,  children and grandchildren),  any trusts for the benefit of such
family members or any  partnerships  whose only partners are such family members
(the "Permitted Transferees").  Appropriate evidence of any such transfer to the
Permitted  Transferees  shall  be  delivered  to the  Company  at its  principal
executive  office.  If all or part of the Option is  transferred  to a Permitted
Transferee,  the Permitted Transferee's rights hereunder shall be subject to the
same  restrictions  and limitations  with respect to the Option as the Optionee.
During the lifetime of the Optionee, the Option shall be exercisable only by the
Optionee, or if applicable, by the Permitted Transferees.

     9. No Right to Continued Employment.
Nothing in this  Agreement  or the Plan shall be  interpreted  or  construed  to
confer upon the Optionee any right with respect to  continuance of employment by
the Company or a Subsidiary,  nor shall this  Agreement or the Plan interfere in
any way  with  the  right  of the  Company  or a  Subsidiary  to  terminate  the
Optionee's employment at any time.


<PAGE>

                                                                         Page 37
                                                             Exhibit 10(iii)A(8)

     10. Adjustments.
In the event of a Change in  Capitalization,  the Committee may make appropriate
adjustments  to the  number  and class of Shares  or other  stock or  securities
subject to the Option and the  purchase  price for such Shares or other stock or
securities.  The  Committee's  adjustment  shall be made in accordance  with the
provisions of Section 11 of the Plan and shall be effective  and final,  binding
and conclusive for all purposes of the Plan and this Agreement.

     11. Terminating Events.
Subject to Section 7 hereof,  upon the effective date of (i) the  liquidation or
dissolution of the Company or (ii) a merger or  consolidation  of the Company (a
"Transaction"), the Option shall continue in effect in accordance with its terms
and the Optionee  shall be entitled to receive in respect of all Shares  subject
to the Option,  upon exercise of the Option,  the same number and kind of stock,
securities, cash, property or other consideration that each holder of Shares was
entitled to receive in the Transaction.

     12. Withholding of Taxes.
The Company shall have the right to deduct from any  distribution of cash to the
Optionee an amount equal to the federal,  state and local income taxes and other
amounts as may be required by law to be withheld (the "Withholding  Taxes") with
respect to the  Option.  If the  Optionee  is  entitled  to receive  Shares upon
exercise of the Option,  the  Optionee  shall pay the  Withholding  Taxes to the
Company in cash prior to the issuance of such  Shares.  In  satisfaction  of the
Withholding   Taxes,  the  Optionee  may  make  a  written  election  (the  "Tax
Election"),  which  may  be  accepted  or  rejected  in  the  discretion  of the
Committee,  to have withheld a portion of the Shares issuable to him or her upon
exercise  of the Option,  having an  aggregate  Fair  Market  Value equal to the
withholding  Taxes,  provided  that, if the Optionee may be subject to liability
under  Section  16(b) of the Exchange  Act,  the  election  must comply with the
requirements applicable to Share transactions by such Optionees.

     13. Employee Bound by the Plan.
The Optionee hereby acknowledges  receipt of a copy of the Plan and agrees to be
bound by all the terms and provisions thereof.

     14. Modification of Agreement.
This Agreement may be modified,  amended, suspended or terminated, and any terms
or conditions may be waived,  but only by a written  instrument  executed by the
parties hereto.

     15. Severability.
Should  any  provision  of  this  Agreement  be held  by a  court  of  competent
jurisdiction  to be  unenforceable  or invalid  for any  reason,  the  remaining
provisions  of this  Agreement  shall not be affected by such  holding and shall
continue in full force in accordance with their terms.


<PAGE>

Page 38
                                                             Exhibit 10(iii)A(8)

     16. Governing Law.
The validity,  interpretation,  construction  and  performance of this Agreement
shall be governed by the laws of the State of Delaware  without giving effect to
the conflicts of laws principles thereof.

     17. Successors in Interest.
This Agreement  shall inure to the benefit of and be binding upon each successor
corporation.  This Agreement shall inure to the benefit of the Optionee's  legal
representatives.  All  obligations  imposed  upon the  Optionee  and all  rights
granted  to the  Company  under  this  Agreement  shall be  final,  binding  and
conclusive  upon  the  Optionee's  heirs,   executors,   Permitted  Transferees,
administrators and successors.

     18. Resolution of Disputes.
Any dispute or disagreement  which may arise under, or as a result of, or in any
way relate to, the interpretation, construction or application of this Agreement
shall be determined by the Committee.  Any determination made hereunder shall be
final, binding and conclusive on the Optionee and the Company for all purposes.



ATTEST:                                      NATIONAL SERVICE INDUSTRIES, INC.




/s/ Kenyon W. Murphy                         By:  /s/ James S. Balloun
           Secretary                                  James S. Balloun
                                                      Chairman, President, and
                                                      Chief Executive Officer






                                                     Name of Optionee:





                                                                         Page 39
                                                             Exhibit 10(iii)A(9)

                ASPIRATION ACHIEVEMENT INCENTIVE AWARD AGREEMENT
                             FOR EXECUTIVE OFFICERS



     THIS  AGREEMENT,  made as of the 23rd day of  September,  1997 (the  "Grant
Date"),  between  National  Service  Industries,  Inc.,  a Delaware  corporation
("NSI")  and NSI  SERVICES,  L.P.  (GA),  a  Subsidiary  of NSI  (together,  the
"Company"), and Grantee (the "Grantee").


     WHEREAS,  NSI has adopted the National Service  Industries,  Inc. Long-Term
Achievement   Incentive  Plan  (the  "Plan")  in  order  to  provide  additional
incentives to certain  officers and key  employees of NSI and its  Subsidiaries;
and


     WHEREAS,  the  Committee  responsible  for  administration  of the Plan has
determined to grant to the Grantee an Aspiration  Achievement Incentive Award as
provided herein.


     NOW, THEREFORE, the parties hereto agree as follows:


     1. Grant of Aspiration Award.

          1.1 The Company hereby grants to the Grantee an Aspiration Achievement
     Incentive Award (the "Award"),  which has a value determined as provided in
     Section 2 below based upon the  performance  of the  Operations  during the
     Performance Cycle from September 1, 1997 to August 31, 2000. As provided in
     the Plan,  Grantee's  right to  payment  of this  Award is  dependent  upon
     Grantee's  continued  employment  in Grantee's  current  position  with the
     Company, or in a position with  responsibilities  of substantially  similar
     value  to  the  Company  during  the  Performance   Cycle.   Under  certain
     circumstances  as  described  below,  Grantee  may be  entitled  to receive
     payment for some  portion of the Award if Grantee's  employment  terminates
     prior to the end of the Performance Cycle.


          1.2 The Grantee hereby acknowledges  receipt of a copy of the Plan and
     agrees to be bound by all the terms and provisions thereof.  This Agreement
     shall be construed in accordance  with,  and subject to, the  provisions of
     the Plan (the  provisions  of which are hereby  incorporated  by reference)
     and, except as otherwise  expressly set forth herein, the capitalized terms
     used in this Agreement shall have the same  definitions as set forth in the
     Plan.


     2. Performance Measure and Performance Levels.


     The Committee has  established the  performance  measure (the  "Performance
Measure"),  and award and  performance  levels set forth in  Appendix A attached
hereto.  The chart in Appendix A specifies a Commitment  performance  level,  at
which the Commitment Level



<PAGE>

Page 40
                                                             Exhibit 10(iii)A(9)

Award  will be paid,  an  Aspiration  performance  level,  at or above  which an
Aspiration Level Award will be paid, and a threshold performance level, at which
a minimum  incentive  award will be paid and below  which no award will be paid.
For each  level of  performance  at or above  the  threshold  performance  level
through  the  Aspiration  performance  level,  Grantee  will  receive  an  award
determined  in  accordance  with the chart and formulae set forth in Appendix A.
The terms used in determining the Performance Measure are defined in Appendix B.

     3. Determination of Aspiration Award.


          3.1 Determination Notice. Subject to Section 3.2, as soon as practical
     following  the  last  day of the  Performance  Cycle,  the  Committee  will
     determine,  in accordance  with Section 7(c) of the Plan,  the  performance
     level of NSI with respect to the  Performance  Measure for the  Performance
     Cycle. The Committee may in determining the performance  level with respect
     to  the  Performance   Measure  adjust  NSI's  financial  results  for  the
     Performance  Cycle to exclude the effect of unusual charges or income items
     which are  distortive  of  financial  results  for the  Performance  Cycle;
     provided,  that, in determining  financial  results,  items whose exclusion
     from  consideration  will increase the performance  level of NSI shall only
     have their effects excluded if they constitute  "extraordinary items" under
     generally  accepted  accounting  principles  and all  such  items  shall be
     excluded.  The Committee shall also adjust the performance  calculations to
     exclude the  unanticipated  effect on  financial  results of changes in the
     Code,  or other tax laws,  and the  regulations  thereunder.  The Committee
     shall also exclude from  consideration the effect on financial  performance
     of each of the following  events or items where the result of excluding the
     particular  event or item is to increase the performance  level of NSI: (i)
     an  acquisition  or a  divestiture  involving  more than $10 million in net
     worth or $25 million in  business  revenues;  (ii) an equity  restructuring
     involving more than $1 million;  (iii) asset impairment  charges  involving
     more than $1 million and restructuring costs involving more than $1 million
     associated with facility closings or reduction in employment  levels;  (iv)
     changes in accounting  treatment or rules  involving  more than $1 million.
     The  Committee  may decrease the amount of the Award  otherwise  payable to
     Grantee if, in the  Committee's  view,  such  adjustment  is  necessary  or
     desirable,  regardless of the extent to which the  Performance  Measure has
     been achieved.  The Committee may establish such  guidelines and procedures
     for reducing the amount of an Award as it deems appropriate.

          The  Company   will  notify  the   Grantee   (or  the   executors   or
     administrators  of the Grantee's  estate, if applicable) of the Committee's
     determination (the "Determination  Notice"). The Determination Notice shall
     specify  the  performance  level  of the  Operations  with  respect  to the
     Performance  Measure for the Performance  Cycle and the amount of Award (if
     any) Grantee will be entitled to receive.  Unless the Committee  determines
     otherwise at the time the Award is paid and except as otherwise provided in
     the event of a Change in Control, the amount Grantee is entitled to receive
     will be paid  one-half in cash and  one-half in Shares.  The Shares will be
     valued at their  Fair  Market  Value as of the last day of the  Performance
     Cycle. Except in the case of a Change in Control, the Committee may, in its
     discretion, attach restrictions,  terms and conditions to the Shares issued
     as part of the Award.


          3.2 Significant  Corporate Events. If, during a Performance Cycle, NSI
     consummates an acquisition  or disposition  that (i) involves  assets whose
     value  equals or  exceeds  20% of the  total  value of NSI's  assets,  (ii)
     represents a part of the business whose revenues equal or exceed 20% of the
     total of NSI's revenues,  or (iii) causes a material  restructuring of NSI,
     the following rules shall apply:



<PAGE>

                                                                         Page 41
                                                             Exhibit 10(iii)A(9)




          (a) If the  transaction  is  consummated  during the first year of the
     Performance  Cycle,  the  Performance  Cycle and the Grantee's  outstanding
     Award  will  be  terminated  with no  payout  and a new  Performance  Cycle
     containing a new Award will be started.


          (b) If the  transaction  is  consummated  after the first  year of the
     Performance Cycle, the Performance Cycle will end and the outstanding Award
     will be determined and paid at NSI's actual performance level to such date,
     taking into account the  adjustments  provided for in Section 3.1 above and
     using prorated performance levels of the Performance Measure to reflect the
     portion  of the  Performance  Cycle  that  had  elapsed  as of the  date of
     consummation of the  acquisition or disposition.  Payment of the Award will
     be made as soon as  practical  after it is  determined.  A new  Performance
     Cycle  will be  started  to  cover  the  period  remaining  in the  initial
     Performance  Cycle or, if that result is not practical,  the Committee will
     make an appropriate  adjustment to reflect the premature termination of the
     initial Performance Cycle.


          If, during a Performance  Cycle,  NSI  consummates  an  acquisition or
     disposition  that is not covered by the special  provisions of this Section
     3.2, the financial  effects of such  acquisition  or  disposition  shall be
     handled as provided in Section 3.1.


          Any actions under this Section 3.2 shall be taken in  accordance  with
     the requirements of Code Section 162(m) and the regulations thereunder.


     4. Termination of Employment.


          4.1 In General. Except as provided in Sections 4.2, 4.3 and 4.4 below,
     in the event that a Grantee's  employment  terminates  during a Performance
     Cycle, all unearned Aspiration Awards shall be immediately forfeited by the
     Grantee.


          4.2 Termination of Employment Due to Death, Disability, or Retirement.
     In the event the  employment  of a Grantee is terminated by reason of death
     or Disability during a Performance  Cycle, the Grantee shall be entitled to
     a prorated payout with respect to the unearned  Award.  The prorated payout
     shall be determined by the Committee based upon the length of time that the
     Grantee was actively  employed during the Performance Cycle relative to the
     full length of the Performance Cycle; provided,  that payment shall only be
     made to the extent at the end of the Performance Cycle the Award would have
     been earned based upon the  performance  level achieved for the Performance
     Cycle  (taking into account the  adjustment  provisions  and other rules in
     Section 3 above); and provided, further, that the performance level used to
     determine  the  prorated   award  cannot  exceed  200%  of  the  Commitment
     performance level.


          In the event of  Grantee's  Retirement  (on or after age 65), the full
     Award  shall  continue  to be  eligible  for  payout  at  the  end  of  the
     Performance  Cycle,  just  as if  Grantee  had  remained  employed  for the
     remainder of the  Performance  Cycle  (including  if the Grantee dies after
     Retirement but before the end of the Performance  Cycle). At the end of the
     Performance  Cycle, the Committee shall make its  determination in the same
     manner as provided in Section 3.


<PAGE>

Page 42
                                                             Exhibit 10(iii)A(9)

          Payment of earned Awards to Grantee in the event of termination due to
     death,  Disability,  or Retirement  shall be made at the same time payments
     would be made to Grantee if Grantee did not terminate employment during the
     Performance Cycle.

          4.3 Change In Control.  Notwithstanding  anything in this Agreement to
     the contrary,  if a Change in Control occurs during the Performance  Cycle,
     then the Grantee's Award shall be determined for the Performance Cycle then
     in progress as though the Performance Cycle had ended as of the date of the
     Change in Control and the outstanding  Award will be paid at the Commitment
     Level Award or the actual  performance level to such date (using,  for such
     purpose,  prorated performance levels of the Performance Measure to reflect
     the portion of the Performance Cycle that has elapsed as of the date of the
     Change in  Control),  whichever  provides  the greater  payment.  The Award
     determined in accordance with the preceding  sentence shall be fully vested
     and payable  immediately to the Grantee.  The Committee shall determine the
     amount of the Award under this  Section  4.3,  subject to the terms of this
     section,  and no downward  adjustment  of the Award  which would  result in
     reduction of the Award by more than 50% shall be permitted.  The Award will
     be paid in full in cash,  unless the Grantee elects to receive  one-half of
     the Award in Shares. For purposes of determining the number of Shares to be
     paid to a Grantee  under this Section 4.3, the Fair Market Value of a Share
     shall be determined  by taking the average  closing price per share for the
     last  twenty  (20)  trading  days prior to the  commencement  of the offer,
     transaction or other event which resulted in a Change in Control.


          4.4 Termination  Without Cause.  In the event Grantee's  employment is
     terminated  by the Company  without  Cause more than one (1) year after the
     commencement  of  the  Performance  Cycle  and  prior  to  the  end  of the
     Performance  Cycle,  the Grantee shall be entitled to a prorated  payout of
     the Award  based  upon the  length of time that the  Grantee  was  actively
     employed  during the  Performance  Cycle relative to the full length of the
     Performance Cycle; provided,  that payment shall be made only to the extent
     at the end of the Performance  Cycle the Award would have been earned based
     upon the performance  level achieved  during the Performance  Cycle (taking
     into account the adjustment provisions and other rules in Section 3 above);
     and provided,  further,  that the  performance  level used to determine the
     prorated  award cannot  exceed 200% of the  Commitment  performance  level.
     Payment  shall be made to Grantee  at the same time as if  Grantee  had not
     terminated employment during the Performance Cycle


     5. No Right to Continued Employment.


     Nothing in this  Agreement or the Plan shall be  interpreted to confer upon
the Grantee any rights with respect to continuance of employment by the Company,
nor shall this  Agreement or the Plan interfere in any way with the right of the
Company to terminate the Grantee's employment at any time.


     6. Nonassignment.


     The Grantee shall not have the right to assign, alienate,  pledge, transfer
or  encumber  any  amounts  due  Grantee  hereunder,  and any attempt to assign,
alienate,  pledge,  transfer,  or encumber Grantee's rights or benefits shall be
null and void and not recognized by the Plan or the Company.



<PAGE>

                                                                         Page 43
                                                             Exhibit 10(iii)A(9)

     7. Modification of Agreement.


     This Agreement may be modified,  amended,  suspended or terminated, and any
terms or conditions may be waived, but only by a written instrument  executed by
the parties hereto.


     8. Severability; Governing Law


     Should any  provision  of this  Agreement  be held by a court of  competent
jurisdiction  to be  unenforceable  or invalid  for any  reason,  the  remaining
provisions  of this  Agreement  shall not be affected by such  holding and shall
continue in full force in accordance with their terms.


     The  validity,   interpretation,   construction  and  performance  of  this
Agreement shall be governed by the laws of the State of Delaware  without giving
effect to the conflicts of laws principles thereof.


     9. Successors in Interest.


     This  Agreement  shall  inure to the  benefit  of and be  binding  upon any
successor  to the  Company.  All  obligations  imposed  upon the Grantee and all
rights  granted to the Company  under this  Agreement  shall be binding upon the
Grantee's heirs, executors, and administrators.


     10. Resolution of Disputes.


     Any dispute or disagreement which may arise under, or as a result of, or in
any way relate to,  the  interpretation,  construction  or  application  of this
Agreement shall be determined by the Committee. Any determination made hereunder
shall be final,  binding and  conclusive  on the Grantee and the Company for all
purposes.


     11. Withholding of Taxes.

     The Company  shall have the right to deduct from any amount  payable  under
this Agreement, an amount equal to the federal, state and local income taxes and
other amounts as may be required by law to be withheld (the "Withholding Taxes")
with  respect  to any  such  amount.  In  satisfaction  of all  or  part  of the
Withholding Taxes, the Grantee may make a written election (the "Tax Election"),
which may be  accepted or rejected in the  discretion  of the  Company,  to have
withheld a portion of the Shares  issuable  to him or her  pursuant to an Award,
having an aggregate Fair Market Value equal to the Withholding Taxes.



<PAGE>

Page 44
                                                             Exhibit 10(iii)A(9)


     12. Shareholder Approval.

     The  effectiveness of this Agreement and of the grant of the Award pursuant
hereto is  subject to the  approval  of the Plan by the  stockholders  of NSI in
accordance with the terms of the Plan.


                            NATIONAL SERVICE INDUSTRIES, INC.



                            By: /s/ James S. Balloun
                                JAMES S. BALLOUN
                                Chairman, President and Chief Executive Officer



                            NSI SERVICES, L.P. (GA), Subsidiary



                            By: /s/ James S. Balloun
                                JAMES S. BALLOUN
                                Chairman, President and Chief Executive Officer





                            Name of Grantee:


<PAGE>

                                                                         Page 45
                                                             Exhibit 10(iii)A(9)

                                                                   Appendix A(1)

NSI Aspiration Award Program Illustration - FY 1998-2000

Name:           James S. Balloun                        Division:      NSI Total
Position:       Chairman & Chief Executive Officer
Salary:         $750,000

Total LTI Multiple:                  160%
AAI % of LTI:                        30%


                                                  Achievement Level
                                      Threshold       Commitment      Aspiration
FY98-00 Economic Profit ($000,000)    **              **              **
Individual AAI Opportunity            $90,000         $360,000        $1,800,000


Aspiration Award Program Opportunity

The following graph depicts the potential incentive award that would be paid out
at different levels of NSI cumulative  economic profit,  including:  a Threshold
performance level; a Commitment performance level; and an Aspiration performance
level.


                                                          Individual
                                                          Aspiration
Economic Profit (000,000)                                 Award

Threshold**                                               $   90,000

Commitment**                                              $  360,000

Aspiration**                                              $1,800,000


**Confidential  information  has been  omitted  and  filed  separately  with the
Securities and Exchange Commission.


<PAGE>

Page 46
                                                             Exhibit 10(iii)A(9)

                                                                   Appendix A(2)

NSI Aspiration Award Program Illustration - FY 1998-2000

Name:           Brock A. Hattox                        Division:       NSI Total
Position:       EVP, Chief Financial Officer
Salary:               $360,000

Total LTI Multiple:                  160%
AAI % of LTI:                        30%


                                                  Achievement Level
                                      Threshold       Commitment      Aspiration
FY98-00 Economic Profit ($000,000)    **              **              **
Individual AAI Opportunity            $43,200         $172,800        $864,000


Aspiration Award Program Opportunity

The following graph depicts the potential incentive award that would be paid out
at different levels of NSI cumulative  economic profit,  including:  a Threshold
performance level; a Commitment performance level; and an Aspiration performance
level.


                                                          Individual
                                                          Aspiration
Economic Profit (000,000)                                 Award

Threshold**                                               $ 43,200

Commitment**                                              $172,800

Aspiration**                                              $864,000


**Confidential  information  has been  omitted  and  filed  separately  with the
Securities and Exchange Commission.


<PAGE>

                                                                         Page 47
                                                             Exhibit 10(iii)A(9)

                                                                   Appendix A(3)

NSI Aspiration Award Program Illustration - FY 1998-2000

Name:           David Levy                             Division:       NSI Total
Position:       EVP, Administration & Counsel
Salary:         $350,000

Total LTI Multiple:                  160%
AAI % of LTI:                        30%


                                                  Achievement Level
                                      Threshold       Commitment      Aspiration
FY98-00 Economic Profit ($000,000)    **              **              **
Individual AAI Opportunity            $42,000         $168,000        $840,000


Aspiration Award Program Opportunity

The following graph depicts the potential incentive award that would be paid out
at different levels of NSI cumulative  economic profit,  including:  a Threshold
performance level; a Commitment performance level; and an Aspiration performance
level.


                                                          Individual
                                                          Aspiration
Economic Profit (000,000)                                 Award

Threshold**                                               $ 42,000

Commitment**                                              $168,000

Aspiration**                                              $840,000


**Confidential  information  has been  omitted  and  filed  separately  with the
Securities and Exchange Commission.


<PAGE>

Page 48
                                                             Exhibit 10(iii)A(9)

                                                                   Appendix A(4)

NSI Aspiration Award Program Illustration - FY 1998-2000

Name:           Stewart A. Searle                       Division:      NSI Total
Position:       SVP, Corporate Development
Salary:         $225,000

Total LTI Multiple:                  160%
AAI % of LTI:                        30%


                                                  Achievement Level
                                      Threshold       Commitment      Aspiration
FY98-00 Economic Profit ($000,000)    **              **              **
Individual AAI Opportunity            $27,000         $108,000        $540,000


Aspiration Award Program Opportunity

The following graph depicts the potential incentive award that would be paid out
at different levels of NSI cumulative  economic profit,  including:  a Threshold
performance level; a Commitment performance level; and an Aspiration performance
level.


                                                          Individual
                                                          Aspiration
Economic Profit (000,000)                                 Award

Threshold**                                               $ 27,000

Commitment**                                              $108,000

Aspiration**                                              $540,000


**Confidential  information  has been  omitted  and  filed  separately  with the
Securities and Exchange Commission.


<PAGE>

                                                                         Page 49
                                                             Exhibit 10(iii)A(9)

                                   APPENDIX B

                             ASPIRATION ACHIEVEMENT
                                 INCENTIVE AWARD
                               PERFORMANCE MEASURE


PERFORMANCE MEASURE                     DEFINITION


Economic Profit                         Sum of the annual  economic  profits for
                                        the performance   cycle.   Annual
                                        economic   profit  shall  be determined
                                        as follows:  Adjusted  After-Tax
                                        Profits  (AATP) minus [Average  Invested
                                        Capital times the Weighted Average Cost
                                        of Capital (WACC)]


RELATED TERMS                           DEFINITION


Average                                 Invested  Capital Average of the average
                                        beginning  and ending  Invested  Capital
                                        balances each month.

Adjusted After-Tax Profit (AATP)        Adjusted Pre-Tax Profit minus Book
                                        Income Taxes.

Adjusted                                Pre-Tax   Profit  (APTP)  Income  before
                                        provision for income taxes plus interest
                                        expense   plus   implied   interest   on
                                        capitalized operating leases.

Book Income Taxes                       Reported tax rate (determined by
                                        dividing the provision for income taxes
                                        by the income before the provision for
                                        income taxes, as reported in NSI's
                                        annual financial statements) applied to
                                        APTP.

Invested Capital                        [Total assets plus capitalized operating
                                        leases, less short and long-term
                                        investment in tax benefits] less [non-
                                        interest bearing liabilities except for
                                        self insurance reserves and deferred tax
                                        credits relating to the safe harbor
                                        lease].

Weighted                                Average  Cost  of  Capital   (WACC)  Ten
                                        percent  (10%)  will be the WACC for the
                                        Performance Cycle ending August 31.









Page 50
                                                                      Exhibit 11

                        NATIONAL SERVICE INDUSTRIES, INC.

              COMPUTATIONS OF NET INCOME PER SHARE OF COMMON STOCK
                      (In thousands, except per-share data)


                                                        THREE MONTHS ENDED
                                                            NOVEMBER 30
                                                   1997                   1996
Primary:
Weighted Average Number of Shares Outstanding
(determined on a monthly basis)                   43,600                 45,957

Net Income                                       $26,668                $24,834

Primary Earnings per Share                          $.61                   $.54


Fully Diluted:

Weighted Average Number of Shares Outstanding     43,600                 45,957

Additional Shares Assuming Exercise of Options:
      Options exercised                            1,853                  1,204
      Treasury stock purchased with proceeds      (1,343)                  (947)

Average Common Shares Outstanding (as adjusted)   44,110                 46,214

Net Income                                       $26,668                $24,834

Fully Diluted Earnings per Share                    $.60                   $.54


<TABLE> <S> <C>


<ARTICLE>               5
<LEGEND>
                                                                         Page 51
                                                                      Exhibit 27

                             Financial Data Schedule
                         Quarter Ended November 30, 1997
                  Pursuant to Section 601(c) of Regulation S-K


This schedule  contains summary  financial  information  extracted from National
Service Industries,  Inc. consolidated balance sheet as of November 30, 1997 and
the  consolidated  statement of income for the three  months ended  November 30,
1997,  and  is  qualified  in  its  entirety  by  reference  to  such  financial
statements.

</LEGEND>



       
<S>                            <C>
<PERIOD-TYPE>                      3-MOS
<FISCAL-YEAR-END>              AUG-31-1998
<PERIOD-START>                 SEP-01-1997
<PERIOD-END>                   NOV-30-1997
<CASH>                             8,001
<SECURITIES>                     152,086
<RECEIVABLES>                    267,737
<ALLOWANCES>                       5,593
<INVENTORY>                      198,284
<CURRENT-ASSETS>                 710,848
<PP&E>                           608,130
<DEPRECIATION>                   366,971
<TOTAL-ASSETS>                 1,044,081
<CURRENT-LIABILITIES>            252,792
<BONDS>                           26,442
                  0
                            0
<COMMON>                          57,919
<OTHER-SE>                       574,238
<TOTAL-LIABILITY-AND-EQUITY>   1,044,081
<SALES>                          409,518
<TOTAL-REVENUES>                 487,584
<CGS>                            249,091
<TOTAL-COSTS>                    294,239
<OTHER-EXPENSES>                 149,661
<LOSS-PROVISION>                       0
<INTEREST-EXPENSE>                 1,329
<INCOME-PRETAX>                   42,355
<INCOME-TAX>                      15,687
<INCOME-CONTINUING>               26,668
<DISCONTINUED>                         0
<EXTRAORDINARY>                        0
<CHANGES>                              0
<NET-INCOME>                      26,668
<EPS-PRIMARY>                       0.61
<EPS-DILUTED>                       0.60
        

</TABLE>


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