PEOPLES HOLDING CO
DEF 14A, 2000-03-15
STATE COMMERCIAL BANKS
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                  SCHEDULE 14A INFORMATION

  Proxy Statement Pursuant to Section 14(a) of the Securities
                     Exchange Act of 1934

Filed by the Registrant [X]
Filed by a Party other than the Registrant [ ]

Check the appropriate box:

[ ]  Preliminary Proxy Statement    [ ]  Confidential, for Use
                                         of the Commission Only
                                         (as permitted by
                                         Rule 14a-6(e)(2))
[X]  Definitive Proxy Statement
[ ]  Definitive Additional Materials
[ ]  Soliciting Material Pursuant to Rule 14a-11(c) or Rule
       14a-12

                  THE PEOPLES HOLDING COMPANY
      ---------------------------------------------------
        (Name of Registrant as Specified in its Charter)



<PAGE>


                           THE PEOPLES HOLDING COMPANY
                                  P. O. BOX 709
                         TUPELO, MISSISSIPPI 38802-0709


                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS


TO THE STOCKHOLDERS:

     Notice is hereby  given that the  Annual  Meeting  of  Stockholders  of The
Peoples Holding Company (the "Company") will be held at the principal  office of
The Peoples Bank & Trust  Company at 209 Troy Street,  Tupelo,  Mississippi,  on
April 11, 2000, at 2:00  p.m., CDT, for the following purposes:

(1)      To elect as members of the Board of Directors for
            the terms specified the five (5) nominees presented
            in the proxy material;

(2)      To ratify the appointment of the independent auditors
            for 2000; and

(3)      To transact such other business as properly may come
            before the meeting.

     Information  regarding  the  matters  to be acted  upon at the  meeting  is
contained in the Proxy Statement accompanying this Notice.

   BY ORDER OF THE BOARD OF DIRECTORS


                                   /s/  John W. Smith
March 15, 2000               -------------------------------------
                                        John W. Smith
                                  Vice Chairman of the Board,
                             President and Chief Executive Officer


                                    IMPORTANT
         WHETHER YOU EXPECT TO ATTEND THE MEETING OR NOT, PLEASE MARK,
         SIGN, DATE, AND RETURN, AS PROMPTLY AS POSSIBLE, THE ENCLOSED
        PROXY IN THE ENVELOPE PROVIDED. IT REQUIRES NO POSTAGE IF MAILED
                             IN THE UNITED STATES.




<PAGE>






                           THE PEOPLES HOLDING COMPANY

                                 PROXY STATEMENT

                                 MARCH 15, 2000

                                  INTRODUCTION

     The  accompanying  Proxy is  solicited  by and on  behalf  of the  Board of
Directors of The Peoples  Holding  Company (the "Company") for use at the Annual
Meeting  of  Stockholders  to be held on April 11,  2000,  and any  adjournments
thereof.  The time and place of the  meeting  is set  forth in the  accompanying
Notice of Meeting. All expenses of preparing, printing and mailing the Proxy and
all materials used in the solicitation  thereof will be borne by the Company. In
addition to the use of the mails, proxies may be solicited by personal interview
and telephone by directors,  officers and other  employees of the Company,  with
none receiving additional  compensation for their services. This Proxy Statement
and the accompanying  Proxy are first being sent or given to Stockholders of the
Company on or about March 15, 2000.

                             PURPOSE OF THE MEETING

The annual meeting will be held for the purpose of:
1.  Electing five members of the Board of Directors of the Company
    for terms specified;
2.  Voting on independent auditors for the Company for the current
    year;
3.  Transacting such other matters as properly may come before
    the meeting.

                          VOTES REQUIRED FOR APPROVALS

     The Company has issued  6,212,284 and has outstanding  6,204,784  shares of
Common  Stock,  par value of $5.00 per  share,  which is the only class of stock
outstanding.  Only the  holders of record of Common  Stock of the Company at the
close of business on March 14,  2000,  are entitled to notice of and vote on the
matters to come before the Annual  Meeting of  Stockholders  or any  adjournment
thereof.

     Presence,  in person or by  proxy,  of the  holders  of a  majority  of the
outstanding shares of Common Stock of the Company entitled to vote at the Annual
Meeting is  necessary to  constitute a quorum at the Meeting or any  adjournment
thereof.

     A stockholder  is entitled to one (1) vote,  in person or by proxy,  at the
Annual  Meeting for each share of Common  Stock of the Company held of record in
his or her name at the close of business on the record date, March 14, 2000.

<PAGE>

     Affirmative vote of a majority of the outstanding shares of Common Stock of
the Company is  required to elect  directors.  Each  shareholder  shall have the
right to vote,  allocable  to the  number  of shares  owned by him,  for as many
persons as there are directors to be elected, or to cumulate such votes and give
one candidate as many votes as the number of directors  multiplied by the number
of votes  allocable to his share equal, or to distribute such votes, on the same
principle,  among as many candidates as he shall see fit, without any conditions
precedent to such action.

     Affirmative vote of a majority of outstanding shares of Common Stock of the
Company is required to approve independent auditors.

     Stockholders  may  designate a person or persons  other than those named in
the enclosed Proxy to vote their shares at the Annual Meeting or any adjournment
thereof.  As to any other  matter or  business  which may be brought  before the
Annual Meeting or any  adjournment  thereof,  a vote may be cast pursuant to the
accompanying  Proxy in  accordance  with the  judgment  of the person or persons
voting the same,  but the management and Board of the Company do not know of any
other matters or business to come before the meeting.  Any  stockholder  has the
power  to  vote  his or her  Proxy  at any  time,  insofar  as it has  not  been
exercised,  by written  notice or  subsequently  dated  Proxy,  received  by the
Company,  or by oral revocation given by the stockholder in person at the Annual
Meeting or any adjournment thereof.

                      PRINCIPAL HOLDERS OF VOTING SECURITY

     The Company has only Common Stock  outstanding and as of February 15, 2000,
the Company had 2,681  stockholders of record. To the knowledge of management of
the Company,  no stockholder owns beneficially more than five (5) percent of the
Company's  outstanding  Common  Stock.  As of February 15, 2000,  policy  making
officers and directors as a group beneficially owned, directly and indirectly, a
total of three hundred  forty-three  thousand,  four hundred and nine  (343,409)
shares,  or five and fifty-three  hundredths  percent (5.53%) of total shares of
Common Stock outstanding.

                              ELECTION OF DIRECTORS

     The charter of incorporation  and bylaws of the Company provide for a board
of not less than seven nor more than twenty members to be determined annually by
the  affirmative  vote of a majority  of the entire  Board of  Directors  of the
Company.  The number of directors is currently fixed at fifteen,  and the Board
of Directors  has voted to fix the number of members at fifteen for the ensuing
year.  The Board of  Directors is divided into three  classes  having  staggered
terms.  The five directors  whose terms end in 2000 have been  nominated for
re-election  to another term.

<PAGE>

     The five persons  named below will be nominated for election to serve terms
for the period  indicated below and until their  successors are duly elected and
qualified. It is the intention of the persons named in the Proxy to vote for the
election of the five  nominees.  The following  table sets forth the name,  age,
principal  occupation or position,  periods of service as a director,  number of
shares of Company stock  beneficially  owned and certain other information as to
said directors and nominees:

NAME; AGE;                                     SHARES OF COMPANY STOCK
POSITION; and                                    OWNED DIRECTLY and
PRINCIPAL                      DIRECTOR           (INDIRECTLY) and
OCCUPATION                     SINCE(1)        PERCENTAGE OF TOTAL (2)

                           NOMINEES FOR THREE-YEAR TERMS ENDING IN 2003:

George H. Booth, II; 46;        1994               7,429         *
  Secretary; Tupelo                                   (0)
  Hardware Company (whole-
  sale and retail hardware)

Frank B. Brooks; 56;            1989              13,460         *
  farmer                                            (705)

Robert C. Leake; 67;            1973              17,749         *
  President; Leake &                              (9,772)
  Goodlett, Inc. (building
  supplies and contractors);
  Chairman of the Board of
  Directors; The Peoples
  Holding Company and The
  Peoples Bank and Trust Company

C. Larry Michael; 54;           1997               2,603         *
  President; Transport Trailer                        (0)
  Service, Inc., Rent-A-Box, Inc.,
  and Precision Machine and Metal
  Fabrication, Inc.

J. Heywood Washburn; 69;        1982              23,103         *
  self-employed, investor                        (24,000)


                           DIRECTORS WITH TERMS ENDING IN 2002:

William M. Beasley; 48;         1989              22,000         *
  attorney; Phelps                               (3,793)
  Dunbar, LLP

Marshall H. Dickerson; 50;      1997               3,080         *
  owner and manager;                                  (0)
  Dickerson Furniture Company

Eugene B. Gifford, Jr.; 65;     1987              39,690         *
  attorney; Gifford, Allred                      (16,217)
  and Tennison

<PAGE>

NAME; AGE;                                     SHARES OF COMPANY STOCK
POSITION; and                                    OWNED DIRECTLY and
PRINCIPAL                      DIRECTOR           (INDIRECTLY) and
OCCUPATION                     SINCE(1)        PERCENTAGE OF TOTAL (2)

H. Joe Trulove; 62;             1999              14,011         *
  Senior Vice President;                              (0)
  York Casket Company;
  formerly President; West
  Point Casket Company

J. Niles McNeel; 53;            1999              12,626         *
  attorney; McNeel and                            (5,804)
  Ballard


                           DIRECTORS WITH TERMS ENDING IN 2001:

John M. Creekmore; 44           1997               1,269         *
  attorney                                          (237)

John W. Smith; 64;              1978               6,183         *
  Vice Chairman of the Board,                     (7,826)
  President and Chief Executive
  Officer; The Peoples
  Holding Company and
  The Peoples Bank and
  Trust Company

Jimmy S. Threldkeld; 67;        1974              24,239         *
  President; JCO, Inc.,                               (0)
  real estate development

Robert H. Weaver; 68;           1980              84,353      1.36%
  retired attorney; Watkins                           (0) (3)
  Ludlam & Stennis

J. Larry Young; 61;             1982               2,998         *
  retired pharmacist,                               (262)
  formerly partner;
  Ramsey-Young Pharmacy

(1) The  Company  was  formed in 1982.  Dates  stated  for  years  prior to 1982
indicate  the first year of service as a director of The Peoples  Bank and Trust
Company.  Persons who were  serving as  directors  of The Peoples Bank and Trust
Company in 1982 also became directors of the Company at that time.

(2)  Less than 1% ownership is marked with an asterisk (*).

(3)  Excludes  10,872  shares owned by his wife for which Mr.  Weaver  disclaims
beneficial ownership.

     All of the  directors  and nominees  for the terms  listed above  presently
serve on both the Board of  Directors of the Company and of The Peoples Bank and
Trust Company. All shares of the Bank are owned by the Company.

<PAGE>

                    COMPENSATION, MEETINGS AND COMMITTEES OF
                             THE BOARD OF DIRECTORS

     Compensation  of  Directors.  Directors  who are  officers  of the  Company
receive no additional compensation for their service as directors.  The Board of
Directors fixes the  compensation for outside  directors and currently,  outside
directors  are paid a monthly fee of $300.00 plus an  additional  monthly fee of
$250.00 for each regular board  meeting they attend.  Directors are also paid an
additional  fee of $250.00 for each  committee  meeting or special  called board
meeting which they attend. The Chairman of the Board is paid $1,833.33 per month
plus a fee of $250.00 for each committee meeting which he attends.

     Meetings  and  Attendance.  The Board of Directors of the Company met seven
times during 1999.  No director  attended  less than 75% of the aggregate of the
total number of meetings  held by the Board of Directors and the total number of
meetings held by all committees of the Board on which they served.  The Board of
Directors of the Bank met thirteen times during 1999.

     Executive  Committee.  The Executive  Committee has charge over all matters
under the  direction  and  control of the Board of  Directors  which may require
attention between regular meetings of the Board of Directors. The members of the
Executive Committee are Robert C. Leake, Chairman;  Eugene B. Gifford, Jr.; John
W.  Smith;  Jimmy S.  Threldkeld;  Robert H.  Weaver;  and J. Larry  Young.  The
committee met thirteen times during 1999 with no member  attending less than 75%
of the meetings.

     The  Board of  Directors  of the  Company  performs  the  functions  of the
Compensation  Committee,  the Personnel Committee and the Nominating  Committee.
Mr.  Smith does not  attend or  participate  in board  meetings  when  executive
salaries and other executive benefits are discussed and approved. The members of
the Board that make up the  Compensation  Committee and the Personnel  Committee
are:  William  M.  Beasley;  George  H.  Booth,  II;  Frank B.  Brooks;  John M.
Creekmore;  Marshall H. Dickerson;  Eugene B. Gifford,  Jr.; Robert C. Leake; J.
Niles McNeel;  C. Larry  Michael;  John W. Smith;  Jimmy S.  Threldkeld;  H. Joe
Trulove; J. Heywood Washburn; Robert H. Weaver; and J. Larry Young.

     Compensation Committee Interlocks and Insider Participation.  John W. Smith
serves on the Board which acts as the Compensation Committee. He does not attend
or participate in any board meetings when executive  salaries or other executive
benefits are discussed and approved.

     Audit Committee.  The Audit Committee of the Board of Directors of the Bank
also  functions  as the Audit  Committee  of the  Company and is composed of the
following directors: Frank B. Brooks, Chairman; Marshall H. Dickerson; Eugene B.
Gifford,  Jr.; J. Niles McNeel; and J. Heywood Washburn.  The Audit Committee is
an  independent  committee  made  up  entirely  of  outside  directors  who  are
independent of management of the Company.  The Audit  Committee  meets with both
the internal  and  independent  auditors  and reports  regularly to the Board of
Directors. The Audit Committee met ten times during 1999.

<PAGE>

                               EXECUTIVE OFFICERS

     All executive officers of the Company are elected by the Board of Directors
and hold office for a term of one year and thereafter until their successors are
elected and  qualified.  The  following  information  with  respect to executive
officers of the Company is provided:

NAME                  AGE    POSITION HELD AND YEAR FIRST ELECTED

John W. Smith         64     Director and Executive Vice President
                             of the Company from July 1983 until
                             August 1993; Director and President
                             since August 1993, and Vice Chairman
                             of the Board since April 1997.

                             Director and Executive Vice President
                             of the Bank from 1978 and 1976,
                             respectively, until August 1993;
                             Director, President, and Chief
                             Executive Officer since August 1993,
                             and Vice Chairman of the Board since
                             April 1997.

     The  Administrative  Committee  of the  Employee  Stock  Ownership  Plan is
composed of three  participants  of the Plan,  none of whom are in the executive
management of the Company.


                           SUMMARY COMPENSATION TABLE
                               ANNUAL COMPENSATION

NAME                                              OTHER     ALL
AND                                               ANNUAL   OTHER
PRINCIPAL                                         COMPEN-  COMPEN-
POSITIONS               YEAR  SALARY(1) BONUS(1)  SATION   SATION

John W. Smith           1999  $259,231  $47,336      (2)       (3)
President and           1998  $240,000  $     0      (2)       (3)
CEO since               1997  $226,692  $ 9,754      (2)       (3)
August 1993

The Policy-             1999  $443,229  $47,336                (3)
Making Officer          1998  $429,099  $     0                (3)
and Directors           1997  $402,417  $ 9,754                (3)
as a Group

     Compensation  for the executive  officers was set based on an evaluation of
the salary records of the peer group of bank holding  companies in the state and
in the region and on the performance of the Company.

     (1) Salary  and bonus  forms of  compensation  are  composed  of salary and
directors' fees paid currently and salary and directors' fees that were deferred
under  either  the  Directors'  Deferred  Fee  Plan  or the  Executive  Deferred
Compensation Plan.

     (2) No disclosure is necessary of the aggregate amount of personal benefits
if less than the lesser of $50,000.00 or 10% of the cash compensation  disclosed
in the cash  compensation  table.  Officers  and  employees  use their  personal
automobiles for bank business and are reimbursed at a rate of $.325 per mile.

     (3) See pages regarding Directors' Deferred Fee Plan and Executive Deferred
Compensation Plan.

<PAGE>

                             COMPENSATION COMMITTEE

     The  Board  of  Directors  of the  Company  performs  the  function  of the
Compensation Committee.  Mr. Smith recuses himself during the board meeting when
the executive  salaries and other executive benefits are discussed and approved.
The members of the Board that make up the Compensation  Committee are: Robert C.
Leake,  Chairman;  William M. Beasley;  George H. Booth, II; Frank B. Brooks; C.
Larry Michael; J. Niles McNeel;  Marshall H. Dickerson;  Eugene B. Gifford, Jr.;
John M. Creekmore;  Jimmy S. Threldkeld;  H. Joe Trulove;  J. Heywood  Washburn;
Robert H. Weaver; and J. Larry Young.

     The Company has designed its Executive Compensation Program for the purpose
of attracting  and  retaining  executives  who will  contribute to the Company's
success through achieving designated goals that have been approved by the Board.
The Company's  Executive  Compensation  Program consists of a base salary and an
annual incentive.

     The executive's  base salary is set after a thorough review of his progress
toward  achieving  objectives  identified in the Bank's  strategic  plan.  Those
objectives  include  profits,  growth in assets,  cost control,  quality of loan
portfolio,  technology  enhancements,   customer  service,  bank  expansion  and
progress  achieved  in the  implementation  of the Bank's  major  reorganization
assisted by the Sheshunoff group.

     The   performance   of  those  factors  is  as  follows.   From  a  profits
point-of-view,  earnings  per share was  $2.38,  up 26.6%  over the prior  year.
Growth in assets was 5.0% with net  charge-offs  to average loans of .38% and an
efficiency ratio of 63.8%.

     In  addition  to  the  above  factors,  peer  comparisons,   through  the
Mississippi Bankers Association survey, are made for comparable positions in the
relevant marketplace. The Committee reviews the executive's salary periodically,
and  adjusts  it to  reflect  changes  in  the  market  place  as  well  as  the
individual's performance and responsibilities.

     The  Company has an  incentive  program  that  determines  the  executive's
incentive  based upon  economic  improvement  from the prior year.  This plan is
referred to as  "Performance  Compensation  for  Stakeholders."  The executive's
participation  in  that  program  is the  same as for all  other  employees.  In
addition,  the  executive  participates,  with  nine (9) other  executives  of a
subsidiary,  in a  mangement  incentive  which  is a part  of  the  "Performance
Compensation  for  Stakeholders"  program.  The incentive  compensation  in both
programs  is  based on  economic  standards  for  growth,  profitability,  asset
quality, and productivity. Each of these key performance indicator categories is
quantified in determining the economic improvement achieved by the Company.

     Under the  incentive  plan, a minimum  threshold is set before an incentive
will be paid.  The reward pool ranges from 32% to 41% of the Company's  economic
improvement.  Based on the Bank's  performance in the key performance  indicator
categories an incentive payment of $47,336 was paid to the executive for 1999.

     Other benefits that are provided to the executive include the participation
in a Company-wide  medical plan, Money Purchase Pension Plan,  401(k),  Deferred
Compensation  Plan, and ESOP. (The Bank's Defined Benefit Pension Plan, in which
the executive participated,  was curtailed by the Bank and benefit accruals were
frozen as of December 31, 1996).  These benefits are offered to other  employees
of the subsidiary, The Peoples Bank & Trust Company.

     The  Company has  employment  contracts  with John Smith and six  executive
vice-presidents  of a subsidiary  of the Company.  These  contracts  will not be
effective  unless there is a change of control of the Company and the  executive
is  terminated  for other than cause or elects to terminate his  employment  for
good reason. A severance amount of up to 2.99 times the executive's compensation
could be payable as a result of such termination.

<PAGE>

                      EMPLOYEE STOCK OWNERSHIP PLAN (ESOP)

     The Bank adopted an Employee  Stock  Ownership Plan effective as of January
1, 1981, and the Company adopted said plan effective as of November 1, 1983. The
Plan has  subsequently  been amended to comply with all law  changes.  This plan
covers all employees  who have attained the age of twenty-one  and have at least
one year of continuous service. The non-officer  directors of the Company do not
participate  in the Plan. The Bank set aside $160,000 in 1999 for this Plan. The
amount set aside is used to purchase shares of the Company stock and other stock
which is held in trust for the employees  until  retirement,  death, or break in
service.  The Plan  presently  owns  354,221  shares of the Common  Stock of the
Company or 5.73% of the total outstanding shares.  These shares are voted by the
employees  participating in the Plan. Eligible employees participate in the Plan
based on their salary compared to total eligible salaries for the year. Benefits
are distributed in the form of shares held for the employee's account.

     At the beginning of 1999,  the Plan held 358,260  shares of Common Stock of
the Company.  Between January 1, 1999, and December 31, 1999,  22,421 additional
shares were purchased  less 26,460 shares  distributed to retired and terminated
participants,  bringing  the  total at the end of 1999 to  354,221  shares.  All
Company stock purchased for the Plan was either  purchased on the open market or
from  terminated  ESOP   participants.   John  W.  Smith   participated  in  the
contribution  to the  Employee  Stock  Ownership  Plan,  and  his  share  of the
contribution for 1999 was approximately $1,952.

                          DEFINED BENEFIT PENSION PLAN

     The Defined  Benefit  Pension  Plan of the Bank was adopted by the Company.
The  non-officer  directors of the Company do not  participate  in the Plan. The
Plan allows early and delayed  retirement.  The Company's  funding  policy is to
contribute  annually an amount that falls within the minimum and maximum  amount
determined by consulting  actuaries in accordance  with the Employee  Retirement
Income Security Act of 1974. The Company did not make a contribution to the Plan
for  1999.   Said   evaluation  is  based  on  data   concerning  all  employees
participating  in the Plan as a group.  The actuary  does not compute and assign
any part of a total contribution as the current cost of retirement  benefits for
a specific employee.

     The Plan was curtailed, as of December 31, 1996;  accordingly,  participant
accruals were frozen as of that date.  John Smith's  monthly  pension benefit at
age 65 under the normal form of settlement was frozen at $5,822.65 per month for
ten years  certain.  For this reason the pension table included in past years is
not included this year. Effective January 1, 1997, a Money Purchase Pension Plan
and a 401(k) Plan were established to take the place of the Plan.

                           MONEY PURCHASE PENSION PLAN

     The Company  adopted a Money Purchase  Pension Plan effective as of January
1, 1997.  The Plan covers all  employees who have attained the age of twenty-one
and have at least one year of continuous service.  The non-officer  directors of
the Company do not  participate in this plan. The  contribution  amount is 5% of
total compensation plus an additional 5% of compensation in excess of the social
security wage base.

<PAGE>

                                   401(k) PLAN

     The Company adopted a 401(k) Plan effective as of January 1, 1997. The Plan
covers all employees  who have attained the age of twenty-one  and have at least
one year of continuous service. The non-officer  directors of the Company do not
participate  in  this  plan.  Employees  may  contribute  up  to  10%  of  their
compensation  and the  Company  will  match  100% of this  contribution  up to a
maximum of 3%.

                            BENEFIT RESTORATION PLAN

     Effective  May 1, 1991,  The Peoples Bank and Trust  Company  established a
Benefit  Restoration  Plan.  Due to  subsequent  changes in the federal tax laws
governing  the  integration  of social  security  benefits into the pension plan
formula, The Peoples Bank & Trust Company again amended The Peoples Bank & Trust
Company Pension Plan, and on December 13, 1994, restated the Benefit Restoration
Plan effective January 1, 1994. This plan is an unfunded  non-qualified deferred
compensation  plan  maintained  solely  for the  purpose  of  restoring  certain
benefits for officers  covered under The Peoples Bank and Trust Company  Pension
Plan who  experienced  a decrease of $50 or more in the  present  value of their
pension  benefits  and had a $100 or more  decrease in the  projected  amount of
their future benefits  resulting from an amendment to the Plan which revised the
Plan's  Social  Security  integration  formula  in  order  to  comply  with  IRS
regulations.  The Plan will pay the  eligible  employees a benefit  equal to the
difference  in what  their  benefit  is under the  revised  Plan and what  their
benefit would have been under the Plan prior to its amendment.

     The normal retirement age under the Benefit  Restoration Plan is age 65 and
the  employee is eligible  for early  retirement  upon  reaching  the age of 55,
provided the  employee  has 15 years of service  with the bank. A death  benefit
equal to a 50% joint and  survivor  annuity  will be payable  to the  employee's
spouse in the event of his or her death.  During 1999, the Bank accrued $128,190
for this  Plan.  Due to the  curtailment  of The  Peoples  Bank & Trust  Company
Pension Plan,  this Plan was amended in 1996 in order to freeze  accruals  under
this Plan as of December 31, 1995,  and the Plan was  terminated  as of December
31, 1998. The accrued benefit in each  participant's  account was distributed to
the  participant  with each  participant  given the  opportunity  to defer  this
benefit into the Executive  Deferred  Compensation Plan to be administered under
the  same   terms  as  the   deferred   compensation   plans   currently   under
administration.

                           INCENTIVE COMPENSATION PLAN

     The Board of Directors of the Bank adopted an Incentive  Compensation  Plan
titled "Performance  Compensation for Stakeholders," in 1997. Incentive benefits
are paid to eligible  officers and employees after the end of each calendar year
and  are  determined   based  on  established   criteria   relating  to  growth,
profitability,  asset quality and productivity.  Management sets key performance
indicators (KPI) for all applicable profit centers. The centers are rewarded for
improved  economic benefit to the Bank. Based on the amount of improved economic
benefit  derived from the center,  incentive  compensation  is  calculated  as a
percentage of salary. The President is covered under this plan.

     The  Performance   Compensation  for   Stakeholders   covers  all  eligible
employees.  An employee is credited  for the  pro-rata  amount of time  employed
during the year.  Employees  must be  employed  by the Bank at December 31 to be
eligible. During 1999, the Bank contributed $1,634,096 to this plan.

<PAGE>

      DIRECTORS' DEFERRED FEE PLAN AND EXECUTIVE DEFERRED COMPENSATION PLAN

     On November 12, 1985,  the Board of  Directors  adopted the  Directors'
Deferred Fee Plan and the  Executive  Deferred  Compensation  Plan,  hereinafter
referred to as Part A, and  effective  January 1, 1989,  eligible  directors and
employees were given the opportunity to defer additional compensation under Part
B of these  Plans.  Under the terms of the  Plans,  non-employee  directors  and
eligible  employees may elect to defer,  respectively,  up to 100% of directors'
fees and retainers and up to 10% of salary, as approved from time to time by the
Administrative  Committee  of the Plans.  Amounts  deferred  under Part A of the
Plans accrue  interest  annually at 130% of the Moody's  Average  Corporate Bond
Rate for the month of October preceding  December 31 of each preceding year, and
amounts  deferred  under Part B of the Plans  accrue  interest  annually  at the
Moody's Average Corporate Bond Rate for the month of October preceding  December
31 of each  preceding  year.  If a  Participant  remains an employee or director
until his or her normal  retirement  date and shall then retire,  the Company is
obligated to pay to the  Participant  an amount  equal to the amount  originally
deferred  under Part A as annually  compounded  by 130% of the  Moody's  Average
Corporate  Bond  Rate and at the  Moody's  Average  Corporate  Bond Rate for the
amount  originally  deferred  under  Part  B  until  the  Participant's   normal
retirement date. That result will then continue to be annually compounded by the
appropriate  percentage (130% in the case of Part A and 100% in the case of Part
B) of the Moody's  Average  Corporate Bond Rate being used at the time of normal
retirement until the time the total retirement benefit,  which will generally be
paid  monthly  over  a  fifteen-year  period,  is  completed.  If a  Participant
terminates  his or her  employment  prior to normal  retirement,  he or she will
receive a termination benefit upon the earlier of (i) the Participant's death or
(ii)  attainment of his or her early  retirement  date or (iii) at the time said
Participant  ceases his or her  employment if such date is later than his or her
early  retirement  date.  This benefit  shall be  determined  by  improving  the
Participant's  deferrals under Part A by the Moody's Average Corporate Bond Rate
and under Part B by 75% of the  Moody's  Average  Corporate  Bond Rate,  each as
compounded  on an annual  basis if said  Participant  has been an  employee or a
director for less than ten years or if employment is discontinued  for cause and
by 130% and 100%,  respectively,  of the Moody's Average  Corporate Bond Rate as
compounded  on an  annual  basis if said  Participant  has been an  employee  or
director for ten or more years with such amount being  computed from the date of
entry to the termination date of the Participant.  This benefit will normally be
paid monthly over a fifteen-year period.

     If a Participant  shall die after he or she begins  receiving a benefit but
before  receiving  180  installments  of his or her benefit,  the amount will be
continued  to the  Participant's  beneficiary  until the  balance of 180 monthly
payments  have been  made.  If a  Participant  dies  prior to the time he or she
begins receiving a benefit,  his or her beneficiary is entitled to the higher of
the Pre-Retirement Death Benefit or the Participant's  Accrued Benefit under the
Plan. This benefit will normally be paid monthly over a fifteen-year period.

     The  Plans  are  administered  by  an  Administrative  Committee  which  is
appointed by the Board,  and the  Committee has the authority to amend the Plans
or  extend  them for  additional  years,  subject  to the  right of the Board to
terminate the Plans.  The committee has approved  deferrals  under the Plans for
1999 at the rates  provided  for under  the  terms of the  Plans.  The Plans are
unfunded,  and it is anticipated that they will result in no cost to the Company
over the term of the Plans because life  insurance  policies on the lives of the
Participants  have been  purchased in amounts  estimated to be sufficient to pay
benefits under the Plans.  The Company is both the owner and  beneficiary of all
the  insurance  policies.  On December 31, 1999,  there were six  directors  and
fifteen officers  participating in Part A of the Plan and thirteen directors and
thirty-nine officers participating in Part B of the Plan. During 1999, $5,881.95
was paid from the Directors'  Deferred Fee Plan as widows'  benefits of deceased

<PAGE>

directors and $37,532.45 was paid in benefits to retired directors.  In addition
$37,144.63  was  paid  in  benefits  to  retired  non-executive   officers,  and
$45,691.20 was paid to the widow of a deceased  non-executive  officer.  Amounts
deferred  during 1999 by the  individuals  in the groups  specified  in the cash
compensation  table are included in the totals  disclosed in the table.  Amounts
accrued during 1999, including deferrals,  were as follows: Mr. Smith, $4,748.73
in Part A and  $10,799.39 in Part B; all  executives  and  directors,  including
retired  executives  and  directors  as  a  group,  $86,749.15  in  Part  A  and
$373,791.51 in Part B.

                                 OTHER BENEFITS

     The Company has adopted certain broad-based employee benefit plans in which
executive  officers  participate and certain other  retirement,  life and health
insurance plans providing customary personal benefits.  The benefits under these
plans are not tied to company  performance.  The executive  officer named in the
Summary Compensation Table participates in the other benefits described above.

                                PERFORMANCE GRAPH

This graph sets forth the cumulative  total  shareholder  return  (assuming
reinvestment of dividends) to The Peoples Holding Company's  shareholders during
the  five-year  period ended  December 31, 1999,  as well as the American  Stock
Exchange  (AMEX)  market  index and an industry  group of 47 Regional  Southeast
Banks.





                         1994     1995     1996      1997     1998      1999

THE PEOPLES HOLDING CO.   $100   $115.65  $152.98   $219.91   $203.26   $186.67

REGIONAL SOUTHEAST BANKS   100    147.91   188.81    326.72    311.16    258.80

AMERICAN STOCK EXCHANGE    100    128.90   136.01    163.66    161.44    201.27



     Note:  The graph above  assumes $100 is invested on January 1, 1995, in The
Peoples Holding Company stock; and an identical amount in the AMEX market index;
and the peer group of bank  holding  companies,  the  Regional  Southeast  Banks
Industry Index.

     There  can be no  assurance  that  the  Company's  stock  performance  will
continue into the future with the same or similar  trends  depicted in the graph
above.  The Company will not make nor endorse any predictions as to future stock
performance.

                          TRANSACTIONS WITH MANAGEMENT

     The Bank has had in the past,  and expects to have in the  future,  banking
transactions in the ordinary  course of its business with  directors,  officers,
stockholders of the Company and their associates,  on the same terms,  including
interest rates and collateral on loans, as those prevailing at the same time for
comparable  transactions with others,  and do not involve more than normal risks
of  collectibility  or  present  other  unfavorable  features.  Other than these
transactions, there were no material transactions with this group during 1999.

                             SHAREHOLDERS' PROPOSALS

     Proposals of security  holders intended to be presented at the next meeting
must be received by the Company for inclusion in the Company's  Proxy  Statement
and form of Proxy relating to that meeting by December 11, 2000.

<PAGE>

                        APPOINTMENT OF INDEPENDENT AUDITORS

     The Board of  Directors  has  appointed  Ernst & Young  LLP as  independent
auditors of the Company for 2000.  The Company has been advised by Ernst & Young
LLP that, to the best of its knowledge,  no member of the firm has any direct or
material indirect  financial interest in the Company or any of its subsidiaries,
nor has any such member had any connection  during the past three years with the
Company or any of its  subsidiaries  in the capacity of  promoter,  underwriter,
voting trustee, director, officer or employee.

     A  representative  of Ernst & Young LLP will  attend the Annual  Meeting of
Stockholders and be available to respond to appropriate questions.

                         RELATIONSHIP WITH LEGAL COUNSEL

     The Company and its  subsidiary  have  retained  the law firm of  Mitchell,
Voge, Corban, and Morris as general counsel. W. P. Mitchell is a partner in said
law firm and is Chairman  Emeritus of the Board of  Directors  of the Bank.  The
Company and its subsidiary paid this firm fees and expenses totaling $193,359.92
during 1999.

     During 1999,  the Bank retained the firm of Edwards,  Storey,  Marshall and
Helveston as local counsel for the branch bank at West Point, Mississippi. A. M.
Edwards,  Jr., a Director Emeritus,  is a partner in said law firm. During 1999,
the Bank retained the firm of Gifford,  Allred and Tennison as local counsel for
the branch bank at Booneville,  Mississippi. Eugene B. Gifford, Jr. is a partner
in that law firm.  During 1999,  the Bank  retained  John M.  Creekmore as local
counsel  for the  branch  bank at  Amory,  Mississippi.  During  1999,  the Bank
retained  McNeel and Ballard as local counsel for the branch bank at Louisville,
Mississippi. J. Niles McNeel is a partner in that law firm.



                              FINANCIAL STATEMENTS

     THE COMPANY WILL FURNISH,  WITHOUT CHARGE,  TO EACH STOCKHOLDER  REQUESTING
SUCH A COPY  OF  ITS  ANNUAL  REPORT  ON  FORM  10-K,  INCLUDING  THE  FINANCIAL
STATEMENTS  AND THE SCHEDULES  THEREOF  REQUIRED TO BE FILED WITH THE COMMISSION
PURSUANT TO RULE 13 a-1 UNDER THE ACT FOR THE COMPANY'S MOST RECENT FISCAL YEAR,
TO A BENEFICIAL  OWNER OF ITS SECURITIES  UPON RECEIPT OF A WRITTEN REQUEST FROM
SUCH PERSON. EACH REQUEST MUST SET FORTH A GOOD FAITH REPRESENTATION THAT, AS OF
THE RECORD DATE FOR THE ANNUAL MEETING OF THE COMPANY'S  SECURITY  HOLDERS,  THE
PERSON MAKING THE REQUEST WAS A BENEFICIAL OWNER OF SECURITIES  ENTITLED TO VOTE
AT SUCH MEETING.  REQUEST FOR THE ABOVE  INFORMATION  SHOULD BE DIRECTED TO: THE
PEOPLES  BANK & TRUST  COMPANY,  P.  O.  BOX  709,  TUPELO,  MISSISSIPPI  38802,
ATTENTION:  STUART R.  JOHNSON,  EXECUTIVE  VICE-PRESIDENT  AND CHIEF  FINANCIAL
OFFICER.


                                 OTHER BUSINESS

     Management at present knows of no other  business to be brought  before the
meeting.  If further  business  is  properly  brought  before the  meeting or an
adjournment  thereof, it is the intention of management to vote the accompanying
proxies in accordance with management's judgment.

BY ORDER OF THE BOARD OF DIRECTORS


                                    /s/ John W. Smith
                             -------------------------------------
                                        John W. Smith
                                  Vice Chairman of the Board,
                             President and Chief Executive Officer

<PAGE>


APPENDIX A:

THE PEOPLES HOLDING COMPANY                     PROXY
P. O. Box 709                   THIS PROXY IS SOLICITED ON BEHALF OF
Tupelo, Mississippi 38802       THE BOARD OF DIRECTORS

                        The undersigned hereby appoints William M. Beasley,
                        Marshall H. Dickerson, H. Joe Trulove, and J. Larry
                        Young as Proxies, each with the power to appoint
                        his or her substitute, and hereby authorizes them to
                        represent and to vote, as designated below, all
                        the shares of Common Stock of The Peoples Holding
                        Company held on record by the undersigned on March 14,
                        2000, at the Annual Meeting of Shareholders to be held
                        on April 11, 2000, or any adjournment thereof.

(1)  Election of Directors.
     NOMINEES:

     FOR THREE-YEAR TERM ENDING IN 2003: George H. Booth, II; Frank B. Brooks;
       Robert C. Leake; C. Larry Michael; and J. Heywood Washburn.

     VOTE FOR all nominees listed               VOTE WITHHELD for all
     (except as written to the                  nominees listed [_______]
     contrary below)   [_______]

(Instructions: To withhold authority to vote for any individual nominee,
write that nominee's name on the space provided below.)

- --------------------------------------------------------------

(2)  To ratify the appointment of Ernst & Young LLP as the Company's
independent auditors for 2000.
     FOR[___]   AGAINST[___]     ABSTAIN[___]

(3)  In their discretion, the Proxies are authorized to vote such other
business as properly may come before the meeting.

THIS PROXY, WHEN PROPERLY EXECUTED,  WILL BE VOTED IN THE MANNER DIRECTED HEREIN
BY THE  UNDERSIGNED  STOCKHOLDER.  IF NO DIRECTION  IS MADE,  THIS PROXY WILL BE
VOTED FOR PROPOSALS 1 AND 2.

Please sign below exactly as your name appears on back of this Proxy card.  When
shares are held by joint  tenants,  both should sign. If a  corporation,  please
sign in full  corporate  name by president  or other  authorized  officer.  If a
partnership, please sign in partnership name by authorized person.

Dated ____________________, 2000    __________________________________
                                                Signature

                                    __________________________________
                                        Signature if held jointly

PLEASE MARK,  SIGN, DATE, AND RETURN THIS PROXY CARD PROMPTLY USING THE ENCLOSED
ENVELOPE.





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