PEOPLES HOLDING CO
10-K405, 2000-03-15
STATE COMMERCIAL BANKS
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                              Washington, DC 20549

                                    FORM 10-K

                ANNUAL REPORT PURSUANT TO SECTION 13 AND 15(d) OF
                       THE SECURITIES EXCHANGE ACT OF 1934

                     For fiscal year ended December 31, 1999
                         Commission file number 1-13253

                           THE PEOPLES HOLDING COMPANY
             ------------------------------------------------------
             (Exact name of registrant as specified in its charter)

                             Mississippi 64-0676974
                ------------------------------------------------
                (State or other jurisdiction of (I.R.S. Employer
               incorporation or organization) identification No.)

                                 209 Troy Street
                         Tupelo, Mississippi 38802-0709
                   -------------------------------------------
                    (Address of principal offices) (Zip Code)

                  Registrant's Telephone Number: (662) 680-1001

                        Securities registered pursuant to
                            Section 12(b) of the Act:

      (Title of Class)               Name of each exchange on which registered
- -----------------------------        -----------------------------------------
Common Stock, $5.00 Par Value                 American Stock Exchange

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such shorter  periods that the  registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days. YES__X___NO_____

Disclosure of delinquent  filings pursuant to Item 405 of Regulation S-K will be
contained in the  registrant's  proxy  statement for its 2000 annual  meeting of
shareholders,  which  statement is incorporated by reference in Part III of this
Form 10-K. Yes____ No__X__

The  aggregate  market value of the voting stock held by  non-affiliates  of the
registrant as of March 6, 2000 was  $149,302,615,  based on 6,204,784  shares of
common stock outstanding.

                       DOCUMENTS INCORPORATED BY REFERENCE
Portions of annual Proxy Statement dated March 15, 2000,  relating to the annual
meeting of  shareholders  of The Peoples Holding  Company,  are  incorporated by
reference into Part III.

<PAGE> 2


                           THE PEOPLES HOLDING COMPANY

                                    Form 10-K

                      For the year ended December 31, 1999

                                    CONTENTS

PART I
  Item 1.   Business ............................................... 3
  Item 2.   Properties ............................................. 14
  Item 3.   Legal Proceedings ...................................... 14
  Item 4.   Submission of Matters to a Vote of Security Holders .... 14

PART II
  Item 5.   Market for Registrant's Common Equity
               and Related Stockholder Matters ..................... 15
  Item 6.   Selected Financial Data ................................ 16
  Item 7.   Management's Discussion and Analysis of
               Financial Condition and Results of Operation ........ 17
  Item 7A.  Quantitative and Qualitative Disclosures About
               Market Risk ......................................... 28
  Item 8.   Financial Statements and Supplementary Data ............ 29
  Item 9.   Changes in and Disagreements with Accountants on
               Accounting and Financial Disclosure ................. 51

PART III
  Item 10.  Directors and Executive Officers of the Registrant ..... 51
  Item 11.  Executive Compensation ................................. 51
  Item 12.  Security Ownership of Certain Beneficial Owners
               and Management ...................................... 51
  Item 13.  Certain Relationships and Related Transactions ......... 51

PART IV
  Item 14.  Exhibits, Financial Statement  Schedules, and
               Reports on Form 8-K ................................. 52




<PAGE> 3
                                     PART I

This  Annual  Report  (Form  10-K)  may  contain  or  incorporate  by  reference
statements which may constitute "forward-looking  statements" within the meaning
of Section 27A of the Securities Act of 1933, as amended,  and Section 21 of the
Securities Exchange Act of 1934, as amended. Prospective investors are cautioned
that  any  such  forward-looking   statements  are  not  guarantees  for  future
performance  and involve risks and  uncertainties,  and that actual  results may
differ materially from those  contemplated by such  forward-looking  statements.
Important  factors currently known to management that could cause actual results
to  differ  materially  from  those  in   forward-looking   statements   include
significant  fluctuations  in interest  rates,  inflation,  economic  recession,
significant  changes in the federal and state legal and regulatory  environment,
significant  underperformance  in the Company's  portfolio of outstanding loans,
and competition in the Company's  markets.  The Company undertakes no obligation
to update or revise  forward-looking  statements to reflect changed assumptions,
the occurrence of unanticipated  events,  or changes to future operating results
over time.

ITEM 1. BUSINESS

General

The Peoples  Holding Company (the Registrant or Company) was organized under the
laws of the State of Mississippi and incorporated on November 10, 1982, in order
to acquire all of the common stock of The Peoples Bank & Trust Company,  Tupelo,
Mississippi (the Bank).

Organization

The Registrant  commenced  business on July 1, 1983, and the  acquisition of the
Bank  was  also  consummated  at that  time.  All of the  Registrant's  business
activities  are  conducted   through  the  Bank  and  the  Bank's   wholly-owned
subsidiary,   Reed-Johnson  Insurance  Agency,  Inc.  (Reed-Johnson).  The  Bank
accounts for substantially all of the assets and revenues of the Registrant.  On
December 31, 1999, the Registrant  had 41 banking  offices in Tupelo,  Aberdeen,
Amory,  Batesville,  Booneville,  Calhoun City, Coffeeville,  Corinth,  Grenada,
Guntown,   Hernando,  Iuka,  Louisville,  New  Albany,  Okolona,  Olive  Branch,
Pontotoc,  Saltillo,  Sardis,  Shannon,  Smithville,  Southaven,  Verona,  Water
Valley, West Point, and Winona, Mississippi.

All members of the Board of Directors of the  Registrant are also members of the
Board of Directors of the Bank.  Responsibility  for the  management of the Bank
and its subsidiary remains with the Board of Directors and Officers of the Bank;
however, management services rendered to the Bank by the Registrant are intended
to  supplement  the  internal  management  of the Bank and  expand  the scope of
banking services normally offered by them.

The Bank,  which is the  Registrant's  primary  subsidiary,  was  established in
February 1904 as a  state-chartered  bank. It is insured by the Federal  Deposit
Insurance Corporation.

As a commercial  bank,  a complete  range of banking and  financial  services is
provided to  individuals  and small to  medium-size  businesses.  These services
include  checking and savings  accounts,  business and personal  loans,  interim
construction and residential mortgage loans,  student loans,  equipment leasing,
as well as safe  deposit  and  night  depository  facilities.  Automated  teller
machines  located  throughout our market area and our PC Banking product provide
24-hour banking  services.  Accounts  receivable  factoring is also available to
qualified businesses.  In addition to a wide variety of fiduciary services,  the
Bank administers (as trustee or in other fiduciary or representative capacities)
pension,  profit-sharing  and other employee  benefit plans, and personal trusts
and estates. In addition to offering annuities and mutual funds, the acquisition
of Reed-Johnson  has expanded the  Registrant's  product and delivery network to
include personal and business  insurance  coverages.  Neither the Registrant nor
the Bank has any foreign activities.

<PAGE> 4

Competition

Vigorous  competition  exists in all major  areas where the  Registrant  Company
conducts  business.  Not only does the Registrant compete through its subsidiary
bank with state and national banks in its service  areas,  but also with savings
and loan associations,  credit unions,  finance companies,  mortgage  companies,
insurance  companies,  brokerage firms,  and investment  companies for available
loans and depository accounts. All of these institutions compete in the delivery
of services and products through availability,  quality, and pricing. Within the
Registrant's market area, none of the competitors are dominant.

Supervision and Regulation

The Registrant is a bank holding  company within the meaning of the Bank Holding
Company Act of 1956,  as amended (the Act),  and is  registered as such with the
Board of Governors of the Federal Reserve System (the Board).  The Registrant is
required to file with the Board an annual report and such other  information  as
the Board may require.  The Board may also make  examinations  of the Registrant
and its subsidiary  pursuant to the Act. The Board also has the authority (which
it has not  exercised) to regulate  provisions  of certain bank holding  company
debt.

The Act  requires  every bank holding  company to obtain  prior  approval of the
Board before acquiring  direct or indirect  ownership or control of more than 5%
of the voting  shares of any bank  which is not  already  majority-owned  by the
Registrant.  The Act provides that the Board shall not approve any  acquisition,
merger or  consolidation  which  would  result in  monopoly or which would be in
furtherance  of any  combination  or  conspiracy  to  monopolize  or  attempt to
monopolize  the  business of banking,  or any other  transactions  the effect of
which might substantially lessen competition, or in any manner be a restraint on
trade,  unless the  anti-competitive  effects of the  proposed  transaction  are
clearly  outweighed  in the  public  interest  by  the  probable  effect  of the
transaction in meeting the convenience and needs of the community to be served.

The Act also prohibits a bank holding  company,  with certain  exceptions,  from
itself  engaging in or acquiring  direct or indirect  control of more than 5% of
the  voting  shares  of any  company  engaged  in  non-banking  activities.  The
principal  exception is for engaging in or acquiring  shares of a company  whose
activities  are  found by the  Board to be so  closely  related  to  banking  or
managing banks as to be a proper incident thereto. In making such determinations
the Board is required to consider  whether the performance of such activities by
a bank holding company or its subsidiaries can reasonably be expected to produce
benefits to the public such as greater convenience,  increased  competition,  or
gains in efficiency of resources,  versus the risks of possible  adverse effects
such as decreased  or unfair  competition,  conflicts  of  interest,  or unsound
banking practices.

The Act prohibits the  acquisition by a bank holding  company of more than 5% of
the  outstanding  voting shares of a bank located outside the state in which the
operations of its banking subsidiaries are principally conducted, unless such an
acquisition is specifically authorized by statute of the state in which the bank
to be acquired is located.  The  Registrant  and its  subsidiary  are subject to
certain  restrictions imposed by the Federal Reserve Act and the Federal Deposit
Insurance  Act on any  extensions  of credit to the bank holding  company or its
subsidiary,  on investments in the stock or other securities of the bank holding
company  or its  subsidiary,  and on taking  such stock or other  securities  as
collateral for loans of any borrower.

The Bank Holding Company Act of 1956 was recently  amended to permit  "financial
bank holding companies" to engage in a broad range of financial activities.  The
new legislation,  the Gramm-Leach-Bliley  Act, was enacted on November 12, 1999,
and became effective on March 11, 2000. The Act sets forth both  requirements to
be met in order to engage in financial  activities  and defines those  financial
activities.  Presently,  the Company is considering the implications of the Act,
but has no current plans to form a financial holding company.
<PAGE> 5

The Bank was chartered under the laws of the State of Mississippi and is subject
to the supervision  of, and is regularly  examined by, the Department of Banking
and Consumer  Finance of the State of  Mississippi.  The Bank is also insured by
the Federal  Deposit  Insurance  Corporation  and is subject to examination  and
review by that regulatory authority.

Mississippi banks are permitted to merge with other existing banks statewide and
to acquire or be acquired by banks or bank holding companies. Section 102 of the
Riegle-Neal  Interstate  Banking and  Branching  Efficiency  Act of 1994 removed
territorial  restrictions  for interstate  bank mergers,  effective May 1, 1997.
Out-of-state  bank holding companies may establish a bank in Mississippi only by
acquiring a Mississippi bank or Mississippi bank holding company.

Certain  restrictions  exist regarding the ability of the Bank to transfer funds
to the Company in the form of cash dividends,  loans, or advances.  The approval
of the Mississippi  Department of Banking and Consumer Finance is required prior
to the Bank paying dividends and is limited to earned surplus in excess of three
times the Bank's capital stock.

Federal  Reserve  regulations  also  limit the  amount  the Bank may loan to the
Company  unless  such  loans are  collateralized  by  specific  obligations.  At
December 31, 1999,  the maximum  amount  available for transfer from the Bank to
the  Company  in the form of cash  dividends  and loans was 20.27% of the Bank's
consolidated net assets.

Mississippi  laws  authorize  multi-bank  holding  companies  but  there  are no
statutes regulating the operation of such companies.

Monetary Policy and Economic Controls

The  earnings  and growth of the  banking  industry,  the Bank and,  to a larger
extent,  the Registrant are affected by the policies of regulatory  authorities,
including  the Federal  Reserve  System.  An  important  function of the Federal
Reserve  System is to regulate  the  national  supply of bank credit in order to
combat  recession and curb  inflationary  pressures.  Among the  instruments  of
monetary policy used by the Federal  Reserve to implement  these  objectives are
open market operations in U. S. Government  securities,  changes in the discount
rate on bank  borrowings,  and  changes in  reserve  requirements  against  bank
deposits.  These  instruments are used in varying  degrees to influence  overall
growth of bank loans,  investments,  and deposits  and may also affect  interest
rates charged on loans or paid for deposits.

The  monetary  policies of the  Federal  Reserve  System have had a  significant
effect on the operating results of commercial banks in the past and are expected
to do so in the future.  In view of changing  conditions in the national economy
and in the various money  markets,  as well as the effect of actions by monetary
and fiscal  authorities  including  the Federal  Reserve  System,  the effect on
future  business and earnings of the  Registrant  and its  subsidiary  cannot be
predicted with accuracy.

In the past few years, the trend seems to be toward competitive  equality within
the financial services industry.  This was evidenced in 1980 by the formation of
the Depository  Institution  Deregulation  Committee (the DIDC). The DIDC's sole
purpose was to eliminate the  restrictions  imposed upon the rates of interest a
depository  institution  could  pay on a  deposit  account.  The trend was again
evidenced  in  1982  with  the  passage  of  the  Garn-St.   Germain  Depository
Institutions  Act. This act provided for,  among other things,  the money market
account.  This account was designed to operate in a manner  similar to the money
market mutual funds being  offered by the  investment  brokers.  It would earn a
market rate of  interest  with  limited  third-party  withdrawals  and a minimum
balance requirement.

<PAGE> 6

Sources and Availability of Funds

The funds essential to the business of the Registrant and its subsidiary consist
primarily of funds  derived from  customer  deposits and  borrowings  of federal
funds by the  banking  subsidiary  and from  loans  under  established  lines of
credit. The availability of such funds is primarily  dependent upon the economic
policies of the  federal  government,  the  economy in general,  and the general
credit market for loans.

Personnel

At December 31, 1999, the Registrant and its subsidiary employed 511 people on a
full-time equivalent basis.

Dependence Upon a Single Customer

Neither the Registrant nor its subsidiary is dependent upon a single customer or
upon a limited number of customers.

Segment Reporting

The information under the caption "Note L - Segment  Reporting" on pages 45
through 47 of the Registrant's 1999 Form 10-K is incorporated herein by
reference.

Acquisition of Certain Assets and Liabilities

The information under the caption "Note B - Business  Combinations" on page 36
of the Registrant's 1999 Form 10-K is incorporated herein by reference.

Executive Officers of The Registrant

The principal executive officer of the Company and its subsidiary as of December
31, 1999, is as follows:

              Name                       Age
          John W. Smith                   64

Position and Office:
Director and Executive Vice President of the Company from July 1983 until August
1993; Director and President of the Company since August 1993, and Vice Chairman
of the Board since April 1997.

Director  and  Executive  Vice  President  of  the  Bank  from  1978  and  1976,
respectively,  until  August  1993;  Director,  President,  and Chief  Executive
Officer of the Bank since  August  1993,  and Vice  Chairman  of the Board since
April 1997.

All of the Registrant's officers are appointed annually by the appropriate Board
of Directors to serve at the discretion of the Board.

All prior period amounts have been restated to reflect the business  combination
accounted  for  as  a  pooling-of-interests,  and,  accordingly,  the  financial
position,  results  of  operations  and cash flows are  presented  as though the
companies were combined for all historical periods.

<PAGE> 7
Table 1 - Distribution of Assets, Liabilities and Shareholders' Equity; Interest
          Rates and Interest Differential (In Thousands)
<TABLE>
<CAPTION>
                                                                                    1999
                                                            -------------------------------------------------
                                                             Tax Equivalent    Average Balance      Yields/
                                                            Income or Expense    Sheet Amount        Rates
                                                            -----------------  -----------------  -----------
<S>                                                              <C>             <C>                  <C>
 Earning Assets
   Loans, net of unearned income
      Commercial ..........................................      $ 32,541        $    382,089         8.52%
      Consumer ............................................        18,940             210,706         8.99%
      Other loans .........................................        15,727             172,404         9.12%
                                                            -----------------  -----------------
            Total Loans, Net ..............................        67,208             765,199         8.78%

   Other ..................................................           401               8,328         4.82%

   Taxable securities
      U. S. Government securities .........................         3,128              52,200         5.99%
      U. S. Government agencies ...........................         3,040              48,772         6.23%
      Mortgage-backed securities ..........................         6,008              98,525         6.10%
      Other securities ....................................           266               3,671         7.25%
                                                            -----------------  -----------------
            Total Taxable Securities ......................        12,442             203,168         6.12%

   Tax-exempt securities
      Obligations of states and political subdivisions ....         6,612              82,901         7.98%
                                                            -----------------  -----------------
            Total Securities ..............................        19,054             286,069         6.66%
                                                            -----------------  -----------------
                    Total Earning Assets ..................        86,663           1,059,596         8.18%

Cash and due from banks ...................................                            38,659
Other assets, less allowance for loan losses ..............                            48,356
                                                                               -----------------
                        Total Assets ......................                      $  1,146,611
                                                                               =================

Interest-Bearing Liabilities
   Interest-bearing demand deposit accounts ...............         1,856        $     56,752         3.27%
   Savings and money market accounts ......................         8,584             283,647         3.03%
   Time deposits ..........................................        25,037             503,348         4.97%
                                                            -----------------  -----------------
        Total Interest-Bearing Deposits ...................        35,477             843,747         4.20%

        Total Other Interest-Bearing Liabilities ..........         1,865              32,029         5.82%
                                                            -----------------  -----------------
                  Total Interest-Bearing Liabilities ......        37,342             875,776         4.26%

Noninterest-bearing sources
   Noninterest-bearing deposits ...........................                           144,451
   Other liabilities ......................................                            14,340
   Shareholders' equity ...................................                           112,044
                                                                               -----------------
            Total Liabilities and Shareholders' Equity ....                      $  1,146,611
                                                                               =================
Net interest income/net interest margin ...................      $ 49,321                             4.65%
                                                            =================
</TABLE>

The average balances of non-accruing loans are included in this table.  Weighted
average yields on tax-exempt  loans and securities have been computed on a fully
tax-equivalent  basis assuming a federal tax rate of 35% and a Mississippi state
tax rate of 3.3%, which is net of federal tax benefit.

<PAGE> 8
Table 1 - Distribution of Assets, Liabilities and Shareholders' Equity; Interest
Rates and Interest Differential (continued)
<TABLE>
<CAPTION>
                                                                                     1998
                                                            -------------------------------------------------
                                                             Tax Equivalent    Average Balance      Yields/
                                                            Income or Expense    Sheet Amount        Rates
                                                            -----------------  -----------------  -----------
<S>                                                              <C>             <C>                  <C>
 Earning Assets
   Loans, net of unearned income
      Commercial ..........................................      $ 28,749        $   315,445          9.11%
      Consumer ............................................        18,524            197,272          9.39%
      Other loans .........................................        16,255            168,846          9.63%
                                                            -----------------  -----------------
            Total Loans, Net ..............................        63,528            681,563          9.32%

   Other ..................................................           968             18,486          5.24%

   Taxable securities
      U. S. Government securities .........................         3,892             62,367          6.24%
      U. S. Government agencies ...........................         3,174             51,162          6.20%
      Mortgage-backed securities ..........................         6,418            101,892          6.30%
      Other securities ....................................           262              3,274          8.00%
                                                            -----------------  -----------------
            Total Taxable Securities ......................        13,746            218,695          6.29%

   Tax-exempt securities
      Obligations of states and political subdivisions ....         5,730             70,396          8.14%
                                                            -----------------  -----------------
            Total Securities ..............................        19,476            289,091          6.74%
                                                            -----------------  -----------------
                 Total Earning Assets .....................        83,972            989,140          8.49%

Cash and due from banks ...................................                           34,612
Other assets, less allowance for loan losses ..............                           44,788
                                                                               -----------------
                    Total Assets ..........................                      $ 1,068,540
                                                                               =================

Interest-Bearing Liabilities
    Interest-bearing demand deposit accounts ..............         2,031        $    59,834          3.39%
    Savings and money market accounts .....................         7,235            235,831          3.07%
    Time deposits .........................................        26,677            496,358          5.37%
                                                            -----------------  -----------------
        Total Interest-Bearing Deposits ...................        35,943            792,023          4.54%

        Total Other Interest-Bearing Liabilities ..........         1,491             24,820          6.01%
                                                            -----------------  -----------------
                  Total Interest-Bearing Liabilities ......        37,434            816,843          4.58%

Noninterest-bearing sources
   Noninterest-bearing deposits ...........................                          130,769
   Other liabilities ......................................                           13,286
   Shareholders' equity ...................................                          107,642
                                                                               -----------------
            Total Liabilities and Shareholders' Equity ....                      $ 1,068,540
                                                                               =================
Net interest income/net interest margin ...................      $ 46,538                             4.70%
                                                             ================
</TABLE>

The average balances of non-accruing loans are included in this table.  Weighted
average yields on tax-exempt  loans and securities have been computed on a fully
tax-equivalent  basis assuming a federal tax rate of 35% and a Mississippi state
tax rate of 3.3%, which is net of federal tax benefit.

<PAGE> 9
Table 1 - Distribution of Assets, Liabilities and Shareholders' Equity; Interest
          Rates and Interest Differential (continued)
<TABLE>
<CAPTION>
                                                                                     1997
                                                            -------------------------------------------------
                                                             Tax Equivalent    Average Balance      Yields/
                                                            Income or Expense    Sheet Amount        Rates
                                                            -----------------  -----------------  -----------
<S>                                                              <C>             <C>                 <C>
 Earning Assets
   Loans, net of unearned income
      Commercial ..........................................      $ 26,139        $   282,834         9.24%
      Consumer ............................................        18,467            192,356         9.60%
      Other loans .........................................        14,211            146,526         9.70%
                                                            -----------------  -----------------
            Total Loans, Net ..............................        58,817            621,716         9.46%

   Other ..................................................           695             12,829         5.42%

   Taxable securities
      U. S. Government securities .........................         4,676             76,993         6.07%
      U. S. Government agencies ...........................         3,205             49,921         6.42%
      Mortgage-backed securities ..........................         5,256             79,754         6.59%
      Other securities ....................................           243              3,087         7.87%
                                                            -----------------  -----------------
            Total Taxable Securities ......................        13,380            209,755         6.38%

   Tax-exempt securities
      Obligations of states and political subdivisions ....         4,611             53,559         8.61%
                                                            -----------------  -----------------
            Total Securities ..............................        17,991            263,314         6.83%
                                                            -----------------  -----------------
                  Total Earning Assets ....................        77,503            897,859         8.63%

Cash and due from banks ...................................                           34,405
Other assets, less allowance for loan losses ..............                           37,948
                                                                               -----------------
                     Total Assets .........................                      $   970,212
                                                                               =================

Interest-Bearing Liabilities
    Interest-bearing demand deposit accounts ..............         2,020        $    59,856         3.37%
    Savings and money market accounts .....................         5,784            196,907         2.94%
    Time deposits .........................................        24,329            457,722         5.32%
                                                            -----------------  -----------------
        Total Interest-Bearing  Deposits ..................        32,133            714,485         4.50%

        Total Other Interest-Bearing Liabilities ..........         1,295             21,789         5.94%
                                                            -----------------  -----------------
                  Total Interest-Bearing Liabilities ......        33,428            736,274         4.54%

Noninterest-bearing sources
   Noninterest-bearing deposits ...........................                          121,949
   Other liabilities ......................................                           12,588
   Shareholders' equity ...................................                           99,401
                                                                               -----------------
            Total Liabilities and Shareholders' Equity ....                      $   970,212
                                                                               =================
           Net interest income/net interest margin ........      $ 44,075                            4.91%
                                                            =================
</TABLE>

The average balances of non-accruing loans are included in this table.  Weighted
average yields on tax-exempt  loans and securities have been computed on a fully
tax-equivalent  basis assuming a federal tax rate of 35% and a Mississippi state
tax rate of 3.3%, which is net of federal tax benefit.

<PAGE> 10

Table 2 - Volume/Rate Analysis
(In Thousands)

The following  table sets forth for The Peoples Holding  Company,  for the years
ended December 31 as indicated,  a summary of the changes in interest earned and
interest paid resulting from changes in volume and rates.
<TABLE>
<CAPTION>

                                                                               1999 Compared To 1998
                                                                     ----------------------------------------
                                                                             Increase (Decrease) Due To
                                                                     ----------------------------------------
                                                                        Volume          Rate        Net (1)
                                                                     ------------  -------------  -----------
<S>                                                                    <C>            <C>            <C>
Interest income:
Loans, net of unearned income ....................................     $ 7,748        $ (4,158)      $ 3,590

Securities
   U. S. government securities and agencies ......................        (753)           (128)         (881)
   Obligations of states and political subdivisions ..............         648            (156)          492
   Mortgage-backed securities ....................................        (209)           (196)         (405)
   Other securities ..............................................          30             (28)            2

Other ............................................................        (542)            (36)         (578)
                                                                     ------------  -------------  -----------
Total interest-earning assets ....................................       6,922          (4,702)        2,220

Interest expense:
Interest-bearing demand deposit accounts .........................        (105)            (70)         (175)
Savings accounts .................................................       1,467            (118)        1,349
Time deposits ....................................................         376          (2,016)       (1,640)
Other ............................................................         433             (59)          374
                                                                     ------------  -------------  -----------
Total interest-bearing liabilities ...............................       2,171          (2,263)          (92)
                                                                     ------------  -------------  -----------
Change in net interest income ....................................     $ 4,751        $ (2,439)      $ 2,312
                                                                     ============  =============  ===========
</TABLE>

(1) The change in interest  due to both volume and rate has been  allocated on a
pro-rata basis using the absolute ratio value of amounts calculated.


<PAGE> 11


Table 2 - Volume/Rate Analysis (continued)
<TABLE>
<CAPTION>

                                                                               1998 Compared To 1997
                                                                     ----------------------------------------
                                                                             Increase (Decrease) Due To
                                                                     ----------------------------------------
                                                                        Volume          Rate        Net (1)
                                                                     ------------  -------------  -----------
<S>                                                                    <C>            <C>            <C>
Interest income:
Loans, net of unearned income ....................................     $ 5,632        $ (1,015)      $ 4,617

Securities
   U. S. government securities and agencies ......................        (795)            (31)         (826)
   Obligations of states and political subdivisions ..............         928            (229)          699
   Mortgage-backed securities ....................................       1,459            (297)        1,162
   Other securities ..............................................          14               4            18

Other ............................................................         322             (33)          289
                                                                     ------------  -------------  -----------
Total interest-earning assets ....................................       7,560          (1,601)        5,959

Interest expense:
Interest-bearing demand deposit accounts .........................          (1)             12            11
Savings accounts .................................................       1,143             308         1,451
Time deposits ....................................................       2,053             295         2,348
Other ............................................................         180              16           196
                                                                     ------------  -------------  -----------
Total interest-bearing liabilities ...............................       3,375             631         4,006
                                                                     ------------  -------------  -----------
Change in net interest income ....................................     $ 4,185        $ (2,232)      $ 1,953
                                                                     ============  =============  ===========
</TABLE>

(1) The change in interest  due to both volume and rate has been  allocated on a
pro-rata basis using the absolute ratio value of amounts calculated.

<PAGE> 12

Table 3 - Investment Portfolio
(In Thousands)

The following tables set forth the amortized cost of securities at December 31:

<TABLE>
<CAPTION>
                                                       1999          1998          1997
                                                   -----------   -----------   -----------
<S>                                                  <C>          <C>           <C>
Held to maturity:

U. S. Government and agency securities ...........   $            $   2,234     $   1,960
Obligations of state and political subdivisions ..     85,611        76,893        59,893
Other securities .................................                       49            58
                                                   -----------   -----------   -----------
                                                     $ 85,611     $  79,176     $  61,911
                                                   ===========   ===========   ===========


                                                       1999          1998          1997
                                                   -----------   -----------   -----------
Available for sale:

U. S. Government and agency securities ...........   $ 92,858     $ 104,997     $ 110,683
Other securities .................................     93,508       108,141        77,427
                                                   -----------   -----------   -----------
                                                    $ 186,366     $ 213,138     $ 188,110
                                                   ===========   ===========   ===========
</TABLE>


The  following  table sets forth the  maturity  distribution  in  thousands  and
weighted average yield by maturity of securities at December 31, 1999:

<TABLE>
<CAPTION>

                                                       After One               After Five
                                 Within                But Within              But Within                After
                                One Year               Five Years              Ten Years               Ten Years
                         ---------------------   ---------------------   ---------------------   ---------------------
<S>                       <C>          <C>        <C>          <C>        <C>          <C>        <C>          <C>
Held to Maturity:
Obligations of state
   and political .......  $  2,423     9.10%      $ 17,807     8.05%      $ 46,834     7.13%      $ 18,547     6.98%
                         ==========              ==========              ==========              ==========
Available for Sale:
U. S. Government
  and agency
  securities ...........  $  9,079     5.69%      $ 61,785     5.88%      $ 21,994     6.35%
Other securities .......    14,990     6.23%        39,561     6.26%        38,957     6.21%
                         ----------              ----------              ----------
                 Total    $ 24,069                $101,346                $ 60,951
                         ==========              ==========              ==========
</TABLE>

The  maturity  of  mortgage-backed  securities,  included  as other  securities,
reflects  scheduled  repayments  based upon the anticipated  average life of the
securities.

Weighted average yields on tax-exempt  obligations have been computed on a fully
tax-equivalent  basis assuming a federal tax rate of 35% and a Mississippi state
tax rate of 3.3%, which is net of federal tax benefit.

Yields on available for sale securities are based on amortized cost.

<PAGE> 13

Table 4 - Loan Portfolio
(In Thousands)

The following table sets forth loans, net of unearned income,  outstanding as of
December 31, 1999, which, based on remaining scheduled  repayments of principal,
are due in the periods indicated.  Real estate mortgage loans and consumer loans
are  excluded,  while  net  receivables  on leased  equipment  are  included  in
commercial,  financial  and  agricultural  loans in the  consolidated  financial
statements.  Also, amounts due after one year are classified  according to their
sensitivity to changing interest rates.

<TABLE>
<CAPTION>
                                                         Loans Maturities
                                -------------------------------------------------------------------
                                                     After One         After
                                     Within         But Within          Five
                                    One Year        Five Years         Years             Total
                                ---------------  ---------------  ---------------  ----------------
<S>                               <C>                <C>              <C>               <C>
Commercial, financial and
   agricultural ...............   $   95,904         $  45,371        $  14,510         $ 155,785
Real estate - construction ....       35,241             2,089              107            37,437
                                ---------------  ---------------  ---------------  ----------------
                                  $  131,145         $  47,460        $  14,617         $ 193,222
                                ===============  ===============  ===============  ================
</TABLE>


                                                     Interest Sensitivity
                                                 ---------------------------
                                                    Fixed        Variable
                                                     Rate          Rate
                                                 ------------  -------------
Due after 1 but within 5 years .................   $ 46,228       $ 1,232
Due after 5 years ..............................     14,601            16
                                                 ------------  -------------
                                                   $ 60,829      $  1,248
                                                 ============  =============

Table 5 - Time Deposits
(In Thousands)

The  following  table shows the maturity of time  deposits over $100 at December
31, 1999:

             Less than 3 Months .............  $   38,510
             3 Months- 6 Months .............      30,886
             6 Months-12 Months .............      43,310
               Over 12 Months ...............      29,072
                                              --------------
                                                $ 141,778
                                              ==============


<PAGE> 14

Short-term Borrowings
(In Thousands)

The bank borrowed  $20,000 from the Federal Home Loan Bank (FHLB) on October 20,
1999,  in  anticipation  of  potential  Y2K cash  needs at a rate of 5.85%.  The
$20,000 was  outstanding  on December 31, 1999.  The Federal Home Loan Bank note
matured  and was  repaid on  January  21,  2000.  The  average  balance of other
short-term borrowings for 1999 was $3,243 at a weighted average rate of 5.0%.

ITEM 2. PROPERTIES

The main  offices of the  Registrant  and its  subsidiary,  The Peoples Bank and
Trust Company, are located at 209 Troy Street, Tupelo,  Mississippi.  All floors
of the five-story  building are occupied by various departments within the Bank.
The Technology  Center,  located in Tupelo,  Mississippi,  houses the electronic
data processing,  proof, and statement rendering. In addition, the Bank operated
thirty-one (31) full-service  branches,  and ten (10) limited-service  branches.
The Bank has two (2)  full-service  branches in West Point; one (1) full-service
branch and two (2) limited-service branches in Booneville;  one (1) full-service
branch  and  one (1)  limited-service  branch  in  Amory,  Corinth,  Louisville,
Pontotoc,  and  Southaven;   one  (1)  full-service  branch  each  at  Aberdeen,
Batesville,  Calhoun City, Coffeeville,  Grenada,  Guntown,  Hernando, Iuka, New
Albany, Okolona,  Saltillo,  Sardis, Shannon,  Verona, Water Valley, and Winona,
Mississippi; one (1) limited-service branch each at Olive Branch and Smithville,
Mississippi;  and seven (7)  full-service  branches and one (1)  limited-service
branch in Tupelo, Mississippi.

The Registrant  leases,  on a long-term  basis,  two branch locations for use in
conducting banking  activities and one location for Reed-Johnson.  The aggregate
annual rental for all leased  premises during the year ending December 31, 1999,
did not exceed five percent of the Bank's operating expenses.

It is  anticipated  that in the  next  several  years,  branch  renovations  and
construction will be completed at Coffeeville,  Corinth, Olive Branch, Pontotoc,
and a new location in west Tupelo,  Mississippi.  The other  facilities owned or
occupied under lease by the Bank are considered by management to be adequate.

ITEM 3. LEGAL PROCEEDINGS

There were no material legal  proceedings  pending or threatened at December 31,
1999,  which in the opinion of the Company could have a material  adverse effect
upon the Company's business or financial position.

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

None during the fourth quarter of 1999.

<PAGE> 15

                                     PART II

ITEM 5.  MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER MATTERS

The public market for The Peoples Holding  Company common stock is limited.  The
stock  trades on the American  Stock  Exchange  under the ticker  symbol PHC. At
March 6, 2000, there were  approximately  2,700  shareholders of record based on
the number of record holders.



                                                      Prices
                            Dividends      ----------------------------
                            Per Share          Low             High
                           -----------     ------------   -------------
1999
1st Quarter ..............   $ .190         $ 30.50          $ 36.75
2nd Quarter ..............     .210           29.63            36.00
3rd Quarter ..............     .210           27.00            34.00
4th Quarter ..............     .210           28.38            34.25


1998
1st Quarter ..............   $ .175         $ 34.25          $ 36.75
2nd Quarter ..............     .175           36.00            45.50
3rd Quarter ..............     .175           32.00            39.50
4th Quarter ..............     .190           31.38            34.00







<PAGE> 16

ITEM 6. SELECTED FINANCIAL DATA
(Not covered by Report of Independent Auditors)
(In Thousands, Except Share Data)
<TABLE>
<CAPTION>

                                            1999         1998         1997          1996         1995
                                        ------------ ------------ ------------ ------------- ------------
<S>                                      <C>          <C>          <C>          <C>           <C>
Year ended December 31:
Interest Income .......................  $   83,500   $   81,280   $   75,321   $    69,221   $   65,591
Interest Expense ......................      37,342       37,434       33,428        29,710       26,937
Provision for Loan Losses .............       3,192        2,591        2,304         2,837        2,847
Noninterest Income ....................      19,476       14,461       12,181        11,182       10,693
Noninterest Expense ...................      41,480       39,338       36,051        33,987       32,902
                                        ------------ ------------ ------------ ------------- ------------
Income Before Income Taxes ............      20,962       16,378       15,719        13,869       13,598
Income Taxes ..........................       6,182        4,697        4,716         4,151        4,103
                                        ------------ ------------ ------------ ------------- ------------
Net Income ............................  $   14,780   $   11,681   $   11,003   $     9,718   $    9,495
                                        ============ ============ ============ ============= ============

Per Common Share:
Net Income ............................  $     2.38   $     1.88   $     1.77   $      1.57   $     1.54
Book Value at December 31 .............       18.71        17.80        16.61         15.35        14.51
Market Value at December 31 ...........       28.88        32.31        35.67         24.50        19.55
Cash Dividends Declared and Paid-PHC ..         .82          .72          .57           .50          .46
Cash Dividends Declared and
   Paid-Inter-City ....................                      .36          .27          1.48          .36

At December 31:
Loans, Net of Unearned Income .........  $  799,085   $  729,156   $  661,572   $   593,381   $  551,385
Securities ............................     266,744      293,639      250,923       246,924      215,010
Assets ................................   1,162,959    1,107,795    1,011,942       927,451      874,247
Deposits ..............................     978,958      960,295      870,082       801,545      766,614
Borrowings ............................      51,269       22,476       18,959        11,729        4,913
Shareholders' Equity ..................     116,089      110,209      103,113        95,253       89,637

Selected Ratios
Return on Average:
   Total Assets .......................       1.29%        1.09%         1.13%         1.08%        1.12%
   Shareholders' Equity ...............      13.19%       10.85%        11.07%        10.53%       11.17%
Average Shareholders' Equity to
   Average Assets .....................       9.77%       10.07%        10.25%        10.22%       10.00%

At December 31:
Shareholders' Equity
   To Assets ..........................       9.98%        9.95%        10.19%        10.27%       10.25%
Allowance for Loan Losses
   To Total Loans .....................       1.26%        1.34%         1.39%         1.59%        1.61%
Allowance for Loan Losses
   To Nonperforming Loans .............     126.47%      261.95%       191.39%       206.29%      227.61%
Nonperforming Loans to
   Total Loans ........................       1.00%         .51%          .73%          .77%         .71%
Dividend Payout .......................      35.24%       36.89%        31.38%        33.52%       28.72%
</TABLE>

<PAGE> 17


ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
        OF OPERATIONS

(In Thousands, Except Share Data)

Overview

1999 was a year of challenge for the financial institution industry.  Banks were
not only dealing with the final preparation for Y2K, but were also adapting to a
change in the  Federal  Reserve  Bank's  monetary  policy.  Coupled  with  these
challenges, the financial institution sector found its stock performance falling
short of those of other  industries  whose earnings growth seemed to have little
investor  consideration  for  value.  And while Y2K,  for the most  part,  was a
"non-event",  as the Fed began to  tighten,  many  investor  banks  found  their
investment portfolios under water. Not only were rates below market, but many of
the  portfolios  had also  lengthened  in  maturity  due to the  composition  of
investments within those portfolios.

The Bank did not experience  any  significant  problems  related to the Y2K date
change due to the efforts of a well-trained  and qualified  staff.  As the clock
turned into the new century, the Company's staff was validating all systems. All
computers and phone systems, as well as ATM's, were working without a glitch. In
addition, data integrity was tested for quality with no reports of errors.

During 1999,  economic growth continued its ninth straight year. Foreign markets
had begun to rebound,  unemployment  was at a low of 4.1%,  productivity was up,
wages were growing,  housing starts were up over 3% from the prior year, and the
economy was growing at a robust  rate.  Inflation  was  beginning  to surface as
indicated by the Consumer  Price Index (CPI).  The CPI was 2.9% and 1.7% for the
fourth quarter of 1999 and 1998, respectively.

The Federal  Reserve  became  concerned  about the growth of the economy and the
pressures that were inflationary. The federal funds rate began the year at 4.75%
with the Fed maintaining a neutral bias until the Federal Open Market  Committee
meeting that was held on May 18. While rates did not change,  the Fed moved from
a neutral bias to a tightening bias, and at its next two meetings,  raised rates
50 basis points and adopted a neutral  bias. As the Fed continued to monitor the
economy,  there were few signs of slowing.  Then at the  November  meeting,  the
federal  funds  rate  was  raised  to  5.5%.   These  rate  changes  forced  the
prime-lending  rate up to 8.75% and mid-term  Treasuries  up  approximately  175
basis points.

Amid these  hurdles,  the Company set record  earnings for 1999.  Net income was
$14,780,  up 26.53%  over 1998.  Net income  for 1998 and 1997 was  $11,681  and
$11,003, respectively. Earnings per share were $2.38, $1.88, and $1.77 for 1999,
1998, and 1997, respectively.

Two primary  measures of performance  that are used by the Company are return on
average assets (ROA) and return average equity (ROE).

Return on Average Assets

        1999      1998      1997      1996      1995
       ------    ------    ------    ------    ------
        1.29%     1.09%     1.13%     1.08%     1.12%


Return on Average Equity

        1999      1998      1997      1996      1995
       ------    ------    ------    ------    ------
       13.19%    10.85%    11.07%    10.53%    11.17%

<PAGE> 18

The Company ended the year with total assets of $1,162,959,  up 4.98% over 1998.
Growth  was down  from the  9.47%  rate  experienced  in 1998.  Total  assets at
December 31, 1998, were $1,107,795.

On March 26,  1999,  the Company  acquired  Inter-City  Federal Bank for Savings
located in Louisville,  Mississippi. Assets of Inter-City were approximately $43
million. The merger was accounted for as a pooling-of-interests;  therefore, all
numbers in this report have been  restated for all prior  periods to reflect the
impact of the merger.  The Company  exchanged 347,382 shares of stock for all of
the common stock of Inter-City.

The Company acquired  Reed-Johnson  Insurance Agency,  Inc.,  located in Tupelo,
Mississippi,  on June 24, 1999.  The purchase  came after a bill was signed into
Mississippi  law removing legal barriers that prohibited  commercial  banks from
selling  insurance  products.  Reed-Johnson  is  operating  as  a  wholly  owned
subsidiary of The Peoples Bank & Trust Company.  The  acquisition  was accounted
for under the purchase method of accounting.

Results of Operations

Net interest income on a tax equivalent basis rose 5.98% from $46,538 in 1998 to
$49,321 in 1999. This growth  resulted  primarily from an increase in the volume
of earning  assets over the decrease in the yield on those  assets.  While rates
began to rise  during  1999,  both  yields on  earning  assets and rates paid on
liabilities were lower than those from 1998.  Specifically,  net interest income
on a tax equivalent basis increased  approximately  $3,809 due to an increase in
the volume of earning assets and costing liabilities and decreased approximately
$1,026 due to changes in rates.  The Company  experienced  the most  significant
volume  increase  in  loans,   interest  bearing   transaction   accounts,   and
certificates of deposit.

Average Earning Assets to Total Average Assets

        1999      1998      1997      1996      1995
       ------    ------    ------    ------    ------
       92.41%    92.57%    92.54%    91.90%    91.34%

Tax equivalent  net interest  income for 1998 was up 5.59% from $44,075 in 1997.
This  change in net  interest  income  was  primarily  due to the growth of both
earning  assets  and  deposits.  As in 1999,  yields  in 1998 were down from the
previous year. However, in contrast with 1999, the cost of deposits and borrowed
funds in 1998 was up slightly over 1997. Net interest income on a tax equivalent
basis increased  approximately  $4,504 due to increases in the volume of earning
assets and costing liabilities and decreased approximately $2,041 due to changes
in rates.  The  Company's  growth  came from  loans,  savings  and money  market
accounts.

Net interest  margin,  the tax equivalent net yield on earning assets,  was down
for 1999. While the Company's trend follows the national trend, its net interest
margin is higher than most peer banks.  The trend of a falling  margin is due to
interest rate changes and intense competition from other banks and non-banks.

Net Interest Margin - Tax Equivalent

        1999      1998      1997      1996      1995
       ------    ------    ------    ------    ------
        4.65%     4.70%     4.91%     5.00%     5.20%

<PAGE> 19

Loan interest  income is the largest  component of interest income and, with the
economy  fueling  economic  expansion in the market  place of the Company,  loan
growth was  significant.  Loans are the most  significant  earning  asset of the
Company and  comprised  68.71% and 65.82% of the assets at December 31, 1999 and
1998,  respectively.  Despite  rate  increases  during  the year and the sale of
approximately  $18,000 in credit  card  loans,  overall  loan growth in 1999 was
9.59%, with the most significant  percentage growth in real estate  construction
and mortgages.

The table below sets forth loans  outstanding,  according  to loan type,  net of
unearned discount, at December 31:

Loan Portfolio
<TABLE>
<CAPTION>
                                            1999           1998          1997          1996         1995
                                        -----------    -----------   -----------   -----------  -----------
<S>                                       <C>            <C>           <C>           <C>          <C>
Commercial, financial, agricultural ...   $155,785       $136,249      $119,509      $112,092     $107,472
Real estate-construction ..............     37,437         26,410        24,930        21,022       17,074
Real estate-mortgage ..................    460,348        405,352       368,688       323,283      282,614
Consumer ..............................    145,515        161,145       148,445       136,984      144,225
                                        -----------    -----------   -----------   -----------  -----------
   Total loans net of discount ........   $799,085       $729,156      $661,572      $593,381     $551,385
                                        ===========    ===========   ===========   ===========  ===========
</TABLE>

The taxable  equivalent loan interest income was $67,208,  $63,528,  and $58,817
for the years  ended  December  31,  1999,  1998,  and 1997,  respectively.  The
increase  in 1999 was due to an  increase  in the  average  volume  over 1998 of
$83,636,  up 12.27%.  The tax equivalent  yield on those loans was down 54 basis
points to 8.78%. Although the tax equivalent yield on loans for 1998 was down 14
basis  points,  loan  interest  income grew from an increase of 9.63% in average
loans.

Investment  income is the second  largest  component  of  interest  income.  The
securities portfolio is used to provide term investments, to provide a source of
meeting liquidity needs, and to supply securities to be used in  collateralizing
public funds. The portfolio  decreased  $26,895 or 9.16% from the previous year.
This reduction was the result of allocating  additional  resources to the growth
in higher yielding loans.  The majority of the Company's  investments are in the
mortgage-backed  and municipal sectors.  The investment  portfolio for 1998 grew
17.02% over 1997.  During  1998,  the  Company  reduced  the  percentage  of the
portfolio  held in  treasuries  and  increased  its  holdings in  municipal  and
mortgage-backed securities.

Securities by Sector Allocation

                 Sector                               1999       1998
                 ------                             -------    -------
U. S. Treasury securities ........................     17%        19%
U. S. Government agencies ........................     17%        18%
Mortgage-backed securities .......................     33%        36%
Obligations of states and political subdivisions .     32%        26%
FHLB stock .......................................      1%         1%

Investment  income on a tax  equivalent  basis was down from $19,475 to $19,054.
This  decrease  in interest  was the result of a drop in the  average  volume of
securities from $289,091 to $286,069 and a decrease in the tax equivalent  yield
of 8 basis points. The tax equivalent yield of the portfolio was 6.66% and 6.74%
for 1999 and 1998, respectively.  The investment income for 1998 was up slightly
due to an increase  in volume.  The average  portfolio  was up $25,777.  The tax
equivalent yield on the portfolio was down 9 basis points from 1997.

The tax  equivalent  yields on earning assets were 8.18%,  8.49%,  and 8.63% for
1999, 1998, and 1997, respectively.

<PAGE> 20

The  Company  relies  on  deposits  as  its  major  source  of  funds.  Deposits
represented  84.18% and 86.69% of total  assets at  December  31, 1999 and 1998,
respectively.   Noninterest-bearing  deposits  were  $140,015  and  $152,496  at
December 31, 1999 and 1998, respectively.  This represented 12.04% and 13.77% of
total  assets  at  those  dates.  The  balance  in this  account  may  fluctuate
significantly  from day to day.  The average  balance was up $13,682  over 1998.
Noninterest  bearing  deposits  were up 22.78% over 1997.  This increase was the
result of the Company implementing a more aggressive marketing and sales effort.

Interest-bearing  deposits  at  December  31,  1999 and 1998 were  $838,943  and
$807,799,  respectively.  During 1999 these  deposits grew 3.86%.  On an average
basis,  these  accounts  were up from  $792,023  in  1998  to  $843,747  in 1999
representing  a 6.53% growth.  During 1999 new products were  introduced for the
interest-bearing transaction and money market accounts. These accounts were well
received and resulted in the majority of the growth experienced during the year.
For 1998,  interest-bearing  deposits grew to $807,799,  up 8.30% over 1997. The
largest growth came from interest-bearing transaction and money market accounts.

Interest-Bearing Deposits to Total Deposits

        1999      1998      1997      1996      1995
       ------    ------    ------    ------    ------
       85.38%    85.83%    85.42%    85.06%    84.37%


Interest expense for deposits was $35,477,  $35,943, and $32,133 for 1999, 1998,
and 1997, respectively.  The cost of interest-bearing deposits was 4.20%, 4.54%,
and 4.50% for the same periods.

Interest  expense for borrowed funds  increased from $1,491 in 1998 to $1,865 in
1999. These funds were necessary to fund the loan growth for 1999,  particularly
to fund  longer-term  loans. In addition the bank borrowed 90-day funds from the
Federal Home Loan Bank to meet its Y2K needs.  In 1998, the Company used Federal
Home Loan Bank  money to fund  longer-term  loans.  Interest  rates were low and
customers  were  taking  advantage  of the  environment  by locking in rates for
longer terms. In order to minimize interest rate risk, the Company  match-funded
these loans with funds from the Federal Home Loan Bank.

The provision for loan losses was $3,192, $2,591, and $2,304 for 1999, 1998, and
1997,  respectively.  The  provision  was  up  primarily  due  to  loan  growth,
liquidating  the credit card  portfolio,  and to provide for  charge-offs in the
current period.

Provision for Loan Losses to Average Loans

        1999      1998      1997      1996      1995
       ------    ------    ------    ------    ------
        .42%      .38%      .37%      .50%      .52%

Total non-interest income includes service charges on deposit accounts, fees and
commissions,  trust  revenue,  security  gains,  credit  card  sale,  and  other
non-interest income accounts.  Non-interest income was up 34.68% and 18.72% over
1998 and 1997, respectively.

Non-Interest Income (Less Securities Gains/Losses) to Average Assets

        1999      1998      1997      1996      1995
       ------    ------    ------    ------    ------
        1.37%*    1.35%     1.26%     1.23%     1.32%

* Ratio does not include the gain on the sale of the credit card portfolio.

<PAGE> 21

Service  charges on deposit  accounts  were  $8,309,  up 13.62%  over 1998.  The
Company implemented a number of service charge changes that had been recommended
during 1998 and 1999 by the Alex Sheshunoff Management Services,  Inc. Primarily
these changes involved restructuring the charges related to overdrafts and other
products.  Service  charges for 1998 were up 6.08% over 1997.  This increase was
due to charges related to the growth in transaction accounts.

Fees and commissions  were $3,302,  up 22.12% over 1998. The increase was due to
commissions  from  the  sale  of  annuities  and  mutual  funds,  loan  document
preparation  fees,  and other loan fees.  The Company  experienced a decrease in
mortgage  and  underwriting  fees due to a slowdown  in the demand for  mortgage
products.  For 1998, fees and commissions were $2,704,  up 55.40% over 1997. The
growth for 1998 was attributable to commissions on annuity and mutual fund sales
and sales of mortgage loans.

Trust revenue was up 11.23% from $846 to $941 due to increased  volume. In 1998,
trust revenue was up 17.66% over 1997.

During 1999, the Company sold its credit card portfolio.  Approximately  $18,000
in loans were sold  resulting  in a gain of $3,717.  The Company  recorded  some
additional  expenses  related  to the sale  that  have  been  included  in other
non-interest expense.

Other  non-interest  income for 1999 was $3,122,  down 11.73% from 1998. Despite
the loan growth  experienced during 1999, credit life income was down 19.81%, an
impairment  charge  related to the  mortgage  servicing  value was  recorded for
approximately  $100,  and due to the sale of the credit card  portfolio,  credit
card interchange fees were down 40.49%. For 1998, other non-interest  income was
up 23.28%.  The  primary  growth  came from  credit  card income and the sale of
mortgage loans.

Total  non-interest  expense  includes  salaries  and  employee  benefits,   net
occupancy,  equipment,  and other non-interest  expense. For 1999,  non-interest
expense was $41,480,  up 5.45% over 1998.  This  expense,  totaling  $39,338 for
1998, was up over 1997 by 9.12%.

Non-Interest Expense to Average Assets

        1999      1998      1997      1996      1995
       ------    ------    ------    ------    ------
        3.62%     3.68%     3.72%     3.76%     3.87%

Salaries and employee benefits were $22,398, up $1,033 or 4.84% over 1998. While
regular  payroll was down  approximately  2% from the prior year,  overtime  pay
jumped  $192 or  36.57%.  On January 2, 1999,  the  Company  began  implementing
changes aimed at streamlining it operation.  Namely,  the support  functions for
loans as well as  other  back-office  functions  were  consolidated.  Due to the
installation of new computer systems,  employees spent overtime in getting those
systems operational.  Health insurance, pension, and ESOP costs were down 6.95%,
4.44%,  and  46.67%,  respectively.  The  Company  expensed  $1,564 in  employee
incentive pay for 1999  compared to $332 for 1998. In addition,  the Company did
incur a  substantial  cost  related to  employment  contracts in the merger with
Inter-City  Federal  Bank for  Savings.  This  resulted  in an increase in other
benefits of 12.32%. Salaries and employee benefits were up 6.48% over 1997. This
increase  was  the  result  of  increases  in  regular  payroll,   overtime  and
incentives, health insurance, and other employee benefits.

Net occupancy  expense was $2,858,  up 4.69% over 1998. During 1999, the Company
capitalized  two  new  facilities  and  renovated  one  other  facility.   These
facilities are located in the growing markets of the Company. They were designed
to enhance the Company's service quality by providing more convenient locations.
With the opening of these additional facilities, costs increased for janitorial,
depreciation,  insurance,  and property taxes. In addition,  a building that had
been acquired in a prior acquisition was sold at a loss. For 1998, net occupancy
expense was $2,730,  up 3.29% over 1997.  The increase for 1998 compared to 1997
was also attributable primarily to additional janitorial, utility, and insurance
expense.
<PAGE> 22

Equipment  expense for 1999 was $2,118,  up 7.19% over 1998.  During  1999,  the
Company installed new computer and software systems that increased  depreciation
charges  11.87%.  In  addition,  the  Company  purchased  other  non-capitalized
equipment that resulted in a 77.73% increase over the prior year. These expenses
were  somewhat  offset  by a gain on the sale of the  residual  value on  leased
equipment.  For  1998,  equipment  expense  was  $1,976,  up  7.04%  over  1997.
Depreciation charges and repairs and maintenance led this increase.

For 1999, other non-interest expenses including data processing, was $14,106, up
6.32% over 1998. With the restructuring of the Company,  both work processes and
computer  systems changed.  Incorporated  into these changes was a move toward a
more sales oriented  environment with  consolidation of the support areas.  This
led to  additional  training and travel  costs.  Travel  expenses were up $70 or
21.04% over 1998.  In addition,  the Company was a sponsor of the LPGA U.S. Open
Golf Tournament that was held at Old Waverly.  This cost resulted in an increase
in public relations expenses of approximately  58.54%. The Company also incurred
expenses  related to conversions  in  outsourcing  the servicing of its mortgage
loan portfolio and in the merger with Inter-City Federal Bank for Savings. Other
costs  contributing  to  the  increase  were  temporary   employment   expenses,
marketing,  and data  processing.  Telephone  expense  was up 17.00%  due to the
installation  of a new phone system.  The Call Center was put in place to handle
24-hour service to customers.  This system will  substantially  reduce the calls
being handled by the retail divisions.  Other expenses for 1998 were $13,267, up
15.39% over 1997.  The increase in 1998  compared to 1997 was due to  education,
special community functions  sponsored by the Company,  correspondent bank fees,
and fees paid to Alex Sheshunoff  Management Services,  Inc.  (consultant),  and
data processing.

Efficiency Ratio

        1999      1998      1997      1996      1995
       ------    ------    ------    ------    ------
       63.82%    64.56%    64.04%    64.66%    63.79%

Income tax expense for 1999,  1998,  and 1997 was  $6,182,  $4,697,  and $4,716,
respectively.  The effective tax rates for those years were 29.49%,  28.68%, and
30.00%.  During 1999 and 1998, the Company  increased its holdings in tax exempt
securities,  tax-free  leases  and  loans.  Note H of the Notes to  Consolidated
Financial Statements provides further details of the income tax expense.

Impact of Inflation and Changing Prices

The majority of assets and  liabilities of a financial  institution are monetary
in nature and  therefore  differ  greatly from most  commercial  and  industrial
companies that have  significant  investments  in fixed assets and  inventories.
Management  believes the most significant impact on financial results stems from
the  Company's  ability  to react  to  changes  in  interest  rates.  Therefore,
management is constantly monitoring the Company's rate sensitivity.

Risk Management

The management of risk is an on-going  process.  Risks that are associated  with
the Company include credit, interest rate, and liquidity risks.

Credit Risk

Inherent  in any  lending  activity  is credit  risk,  that is, the risk of loss
should a borrower or trading counterparty  default. The Company's credit risk is
monitored  and  managed by a Loan  Committee  and a Loss  Management  Committee.
Credit quality and policies are major concerns of these committees.  The Company
tries to maintain diversification within its loan portfolio in order to minimize
the effect of economic conditions within a particular industry.

<PAGE> 23

Credit Risk (continued)

The  allowance  for loan losses is available to absorb  probable  credit  losses
inherent in the entire loan portfolio. The appropriate level of the allowance is
based on a quarterly  analysis of the loan  portfolio  and  represents an amount
that management deems adequate to provide for inherent losses,  including losses
on loans assessed as impaired  under SFAS No. 114,  "Accounting by Creditors for
Impairment  of a Loan." The balance of these loans  determined  as impaired  and
their related  allowance is included in management's  estimation and analysis of
the allowance for loan losses. If the allowance is deemed inadequate, management
sets aside additional reserves by increasing the charges against income.

The  allowance  for loan losses was $10,058 and $9,742 at December  31, 1999 and
1998,  respectively.  Based on the Company's year-end evaluation of the adequacy
of the allowance for loan losses,  management deems this allowance  adequate for
future loan losses.

Allowance for Loan Losses to Loans

        1999      1998      1997      1996      1995
       ------    ------    ------    ------    ------
        1.26%     1.34%     1.39%     1.59%     1.61%

The  Company's  net  charge-offs  for 1999  and  1998  were  $2,876  and  $2,070
respectively.  Approximately  67% and 25% of the net  charge-offs  for 1999 were
from consumer and commercial loans,  respectively.  The major losses of consumer
loans were used auto loans and credit  cards.  Management  continues  to monitor
loans and utilize diligent collection efforts.

Net Charge-Offs to Average Loans

        1999      1998      1997      1996      1995
       ------    ------    ------    ------    ------
        .38%      .30%      .40%      .41%      .41%

Non-performing  loans are those on which the accrual of interest  has stopped or
the loan is contractually past due 90 days. Generally,  the accrual of income is
discontinued  when the full  collection of principal or interest is in doubt, or
when the payment of principal or interest  has been  contractually  90 days past
due,  unless  the  obligation  is  both  well  secured  and  in the  process  of
collection.

During 1999, the Company  centralized  the  collection  process and began credit
scoring loans. The credit scoring system is used to assist lenders in evaluating
credit risk.  This system has proven to be beneficial in  identifying  potential
credit  risk  before a loan is made.  This  system is also  used to  assist  the
Company in evaluating  its adequacy of the allowance for loan losses.  Loans are
segregated  according  to a grade.  Loan grades  range  between 1 and 7. Grade 1
loans  would  require  only a small  allowance  while  grade 7  loans  would  be
classified as loss and a complete allowance adequacy would be determined and set
aside for the charge-off.  The Company  calculates the adequacy of the allowance
at each calendar quarter.

Non-Accrual, Past Due and Restructured Loans to Loans

        1999      1998      1997      1996      1995
       ------    ------    ------    ------    ------
        1.01%     .53%      .76%      .81%      .75%

<PAGE> 24

Summary of Loan Loss Experience

The table below  reflects the activity in the  allowance for loan losses for the
years ended December 31:
<TABLE>
<CAPTION>

                                            1999            1998           1997            1996            1995
                                       ------------    ------------    ------------   ------------    ------------
<S>                                       <C>             <C>             <C>            <C>             <C>
Balance at beginning of year .........    $  9,742        $  9,221        $  9,409       $  8,902        $  8,268

Provision for loan losses ............       3,192           2,591           2,304          2,837           2,847

Charge-Offs
     Commercial, financial,
          agricultural ...............         882             433             248            273           1,286
     Real estate-construction ........          41              34             228
     Real estate-mortgage ............         223             267             667            247              96
     Consumer ........................       2,288           1,803           1,909          2,085           1,074
                                       ------------    ------------    ------------   ------------    ------------
Total Charge-Offs ....................       3,434           2,537           3,052          2,605           2,456

Recoveries
     Commercial, financial,
           agricultural ..............         158             142              73             54             101
     Real estate-construction ........           7              11              68
     Real estate-mortgage ............          40              88             197             49               6
     Consumer ........................         353             226             222            172             136
                                       ------------    ------------    ------------   ------------    ------------
Total Recoveries .....................         558             467             560            275             243
                                       ------------    ------------    ------------   ------------    ------------
     Net Charge-offs .................       2,876           2,070           2,492          2,330           2,213
                                       ------------    ------------    ------------   ------------    ------------
Balance at end of year ...............    $ 10,058        $  9,742        $  9,221       $  9,409        $  8,902
                                       ============    ============    ============   ============    ============
</TABLE>

The following  table presents the allocation of the allowance for loan losses by
loan category at December 31 for each of the years presented:
<TABLE>
<CAPTION>

                                            1999        1998         1997         1996         1995
                                         ---------   ----------   ----------   ----------   ----------
<S>                                       <C>         <C>          <C>          <C>          <C>
Commercial, financial, agricultural ...   $ 7,519     $  7,099     $  6,570     $  6,479     $  5,249
Real estate - construction ............
Real estate - mortgage ................       195          283          305          202          157
Consumer ..............................     1,982        1,933        1,892        1,813        1,577
Unallocated ...........................       362          427          454          915        1,919
                                         ---------   ----------   ----------   ----------   ----------
Total .................................   $10,058     $  9,742     $  9,221     $  9,409     $  8,902
                                         =========   ==========   ==========   ==========   ==========
</TABLE>

<PAGE> 25

Loans by Category to Total Loans

The following  table presents the percentage of loans by category to total loans
at December 31 for each of the years presented:

<TABLE>
<CAPTION>
                                             1999          1998           1997          1996           1995
                                         -----------   -----------    -----------   -----------    -----------
<S>                                      <C>           <C>            <C>           <C>            <C>
Commercial, financial, agricultural ...      19.50%        18.69%         18.06%        18.89%         19.49%
Real estate - construction ............       4.68          3.62           3.77          3.54           3.10
Real estate - mortgage ................      57.61         55.59          55.73         54.48          51.26
Consumer ..............................      18.21         22.10          22.44         23.09          26.15
                                         -----------   -----------    -----------   -----------    -----------
Total .................................     100.00%       100.00%        100.00%       100.00%        100.00%
                                         ===========   ===========    ===========   ===========    ===========

Loan Loss Analysis
                                             1999          1998           1997          1996           1995
                                         -----------   -----------    -----------   -----------    -----------
Loans-average .........................  $  765,199    $  681,563     $  621,716    $  563,155     $  545,037
Loans-year end ........................     799,085       729,156        661,572       593,381        551,385
Net charge-offs .......................       2,876         2,070          2,492         2,330          2,213
Allowance for loan losses .............      10,058         9,742          9,221         9,409          8,902


Loan Ratios
                                             1999          1998           1997          1996           1995
                                         -----------   -----------    -----------   -----------    -----------
Net Charge-offs to:
  Loans-average .......................        .38%          .30%           .40%          .41%           .41%
  Allowance for loan losses ...........      28.59%        21.25%         27.03%        24.76%         24.86%

Allowance for loan losses to:
  Loans-year end ......................       1.26%         1.34%          1.39%         1.59%          1.61%
  Non-performing loans ................     126.47%       261.95%        191.39%       206.29%        227.61%

Non-performing loans to:
  Loans-year end ......................       1.00%          .51%           .73%          .77%           .71%
  Loans-average .......................       1.04%          .55%           .77%          .81%           .72%
</TABLE>

The following table shows the principal  amounts of non-accrual and restructured
loans at December 31:
<TABLE>
<CAPTION>
                                             1999          1998           1997          1996           1995
                                         -----------   -----------    -----------   -----------    -----------
<S>                                       <C>           <C>            <C>           <C>            <C>
Non-performing loans
  Non-accruing .......................    $     136     $     204      $   1,070     $   1,655      $     803
  Accruing loans past due 90 days or
    more .............................        7,817         3,515          3,748         2,906          3,108
                                         -----------   -----------    -----------   -----------    -----------
Total non-performing loans ...........        7,953         3,719          4,818         4,561          3,911

Restructured loans ...................          146           178            203           224            243
                                         -----------   -----------    -----------   -----------    -----------

Total ................................    $   8,099     $   3,897      $   5,021     $   4,785      $   4,154
                                         ===========   ===========    ===========   ===========    ===========
</TABLE>

<PAGE> 26

Management  and the Loss  Management  Committee  closely  monitor loans that are
considered to be  non-performing.  The Company's loan review staff also monitors
the  performance of these loans.  The interest  income forgone and recognized on
restructured and non-accruing loans during 1999 was not significant.

Restructured  loans are those for which  concessions  have been  granted  to the
borrower due to a  deterioration  of the borrower's  financial  condition.  Such
concessions may include a reduction in interest rates, or a deferral of interest
or principal payments.

Real estate acquired through the  satisfaction of loan  indebtedness is recorded
at the  lower of cost or fair  market  value  based  on  appraised  value,  less
estimated  selling  costs.  Any  deficiency  between  the loan  balance  and the
purchase  price of the  property is charged to the  allowance  for loan  losses.
Subsequent sales of the property may result in gains or losses to the Company.

Interest Rate Risk

The Company has an Asset/Liability  Committee (ALCO) which is duly authorized by
the Board of  Directors  to monitor  the  position  of the  Company  and to make
decisions relating to that process.  The ALCO's goal is to maximize net interest
income while  providing the Company with an acceptable  level of market risk due
to changes in interest rates.

Market risk is the risk of loss from adverse changes in market prices and rates.
The Company's  market risk arises  primarily from interest rate risk inherent in
its lending and deposit  taking  activities.  To that end,  management  actively
monitors and manages its interest rate risk exposure.

The Company's  profitability  is affected by  fluctuations  in interest rates. A
sudden  and  substantial  change in  interest  rates may  adversely  impact  the
Company's  earnings  to the extent that the  interest  rates borne by assets and
liabilities do not change at the same speed, to the same extent,  or on the same
basis.  The Company  monitors the impact of changes in interest rates on its net
interest  income using several tools.  One measure of the Company's  exposure to
differential  changes in interest rates between assets and  liabilities is shown
in the Company's Maturity and Rate Sensitivity Analysis (GAP Analysis).  Another
test measures the impact on net interest income and on net portfolio value (NPV)
of an  immediate  change in interest  rates in 100 basis point  increments.  Net
portfolio value is defined as the net present value of assets, liabilities,  and
off-balance  sheet  contracts.  Following is the  estimated  impact of immediate
changes in interest rates at the specified levels at December 31:

                                            Percentage Change In:
                              -------------------------------------------------
Change in Interest Rates      Net Interest Income (1)    Net Portfolio Value(2)
   (In Basis Points)             1999         1998         1999         1998
- ------------------------       --------     --------     --------     --------
          +400 ...............    18.7%      (15.5%)      (14.1%)       (8.5%)
          +300 ...............    14.2%      (11.6%)      (10.2%)       (5.8%)
          +200 ...............     9.8%       (7.7%)       (6.5%)       (3.5%)
          +100 ...............     6.2%       (3.7%)       (3.1%)       (1.5%)
          -100 ...............    (2.6%)       6.5%         2.6%         0.7%
          -200 ...............    (7.7%)       1.3%         2.3%        (3.1%)
          -300 ...............   (11.1%)      (0.7%)        5.9%        (5.6%)
          -400 ...............   (15.4%)      (4.0%)        6.1%       (10.1%)


(1) The percentage  change in this column  represents net interest income for 12
months in a stable interest rate  environment  versus the net interest income in
the various rate scenarios.  (2) The percentage change in this column represents
net portfolio value of the Company in a stable interest rate environment  versus
the net portfolio value in the various rate scenarios.

<PAGE> 27

Interest Rate Risk (continued)

The Company's  primary  objective in managing  interest rate risk is to minimize
the adverse  impact of changes in interest  rates on the  Company's net interest
income and capital, while structuring the Company's asset-liability structure to
obtain the maximum  yield-cost  spread on that  structure.  The  Company  relies
primarily on its  asset-liability  structure to control  interest rate risk. The
results  of the  interest  rate  shock are within the limits set by the Board of
Directors.

The Company continually  evaluates interest rate risk management  opportunities,
including  the  possible use of  derivative  financial  instruments.  Management
believes that hedging  instruments  currently  available are not cost-effective,
and therefore,  has focused its efforts on increasing  the Company's  yield-cost
spread through retail growth opportunities.

Computation of  prospective  effects of  hypothetical  interest rate changes are
based on numerous  assumptions,  including  relative  levels of market  interest
rates,  loan  prepayments,  and deposits decay, and should not be relied upon as
indicative of actual results.  Further,  the computations do not contemplate any
actions the ALCO could undertake in response to changes in interest rates.

Certain  shortcomings  are  inherent in the method of analysis  presented in the
computation of net interest  income and NPV. Actual values may differ from those
projections  presented in cases where market  conditions  vary from  assumptions
used in the calculation of net interest income and the net portfolio value.

Liquidity Risk

Liquidity  management  is the  ability  to meet the cash  flow  requirements  of
customers who may be either  depositors  wishing to withdraw  funds or borrowers
needing  assurance that sufficient  funds will be available to meet their credit
needs.

Core  deposits  are a major  source  of  funds  used to meet  cash  flow  needs.
Maintaining  the ability to acquire  these funds as needed in a variety of money
markets is the key to assuring  liquidity.  Approximately  72% of the  Company's
time  deposits  is  composed  of accounts  with  balances  less than $100.  When
evaluating the movement of these funds, even during large interest rate changes,
it is apparent that the Company  continues to attract  deposits that can be used
to meet cash flow needs.  Other  sources  available  for  meeting the  Company's
liquidity needs include  available-for-sale  securities.  The available-for-sale
portfolio is composed of securities with a readily  available market that can be
used to convert to cash if the need arises. In addition, the Company maintains a
federal funds position that provides  day-to-day  funds to meet liquidity  needs
and may also obtain advances from the Federal Home Loan Bank or the treasury tax
and loan note account in order to meet liquidity needs.

Repayments and maturities of loans provide substantial sources of liquidity. The
Company  has  approximately  27.40% of loans  maturing  within  the next  twelve
months.


Average Loan to Deposit Ratio

        1999      1998      1997      1996      1995
       ------    ------    ------    ------    ------
       77.43%    73.86%    74.33%    71.36%    72.92%

<PAGE> 28

Capital Resources

Total shareholders'  equity of the Company was $116,089 and $110,209 at December
31, 1999 and 1998,  respectively.  Shareholders'  equity grew 5.34% during 1999,
and 6.88% during 1998. The growth in capital for both years was  attributable to
earnings less  dividends  declared.  During 1999, the Company  purchased  27,600
shares of stock, retiring 20,100. In addition,  the change in the net unrealized
gain (loss) on securities available for sale decreased capital in 1999 by $4,111
and increased capital by $264 in 1998.  Shareholders'  equity as a percentage of
assets was 9.98% and 9.95% at December 31, 1999 and 1998, respectively.

The Federal  Reserve  Board,  the FDIC,  and the OCC have issued  guidelines for
governing  the levels of capital  that banks are to maintain.  Those  guidelines
specify capital tiers, which include the following classifications:
<TABLE>
<CAPTION>

                                       Tier 1 Risk -           Total Risk -          Leverage
Capital Tiers                          Based Capital          Based Capital            Ratio
- -------------                          -------------          -------------          --------
<S>                                     <C>                    <C>                 <C>
Well capitalized  ...................   6% or above            10% or above        5% or above
Adequately capitalized ..............   4% or above             8% or above        4% or above
Undercapitalized ....................   Less than 4%           Less than 8%        Less than 4%
Significantly undercapitalized ......   Less than 3%           Less than 6%        Less than 3%
Critically undercapitalized .........    2% or less
</TABLE>

The Company met the  guidelines  for a well  capitalized  bank for both 1999 and
1998. At December 31, 1999, the total Tier 1 and total  risk-based  capital were
$113,423 and $123,339, respectively. Risk-weighted assets, less excess allowance
for loan losses, were $793,064 at December 31, 1999. Tier 1 and total risk-based
capital at December 31, 1998, were $103,576 and $112,844, respectively. See Note
K of the Consolidated Financial Statements for capital ratios.

Cash dividends have  increased  each  consecutive  year since 1987 (see selected
financial  information for the previous five years).  Cash dividends were raised
both in 1999 and 1998.  Book value per share was  $18.71 and $17.80 at  December
31,  1999 and 1998,  respectively.  The  increase  in  capital  for both  years,
excluding  the effect of the net  unrealized  gain on  securities  available for
sale,  was  internally  generated  due to a retention  of earnings of 64.76% and
63.11% during 1999 and 1998, respectively.

SEC Form 10-K

A copy of the annual  report on Form  10-K,  as filed  with the  Securities  and
Exchange  Commission,  may be  obtained  without  charge by  directing a written
request to: Stuart Johnson,  Executive Vice President,  The Peoples Bank & Trust
Company, P. O. Box 709, Tupelo, MS 38802-0709.

ITEM 7A.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

The information  under the caption "Risk  Management" on pages 22 through 28
of the Registrant's 1999 Form 10-K is incorporated herein by reference.

<PAGE> 29

ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA





                         Report of Independent Auditors




Board of Directors and Shareholders
The Peoples Holding Company
Tupelo, Mississippi

We have  audited the  accompanying  consolidated  balance  sheets of The Peoples
Holding Company and subsidiary as of December 31, 1999 and 1998, and the related
consolidated statements of income, shareholders' equity, and cash flows for each
of the three  years in the period  ended  December  31,  1999.  These  financial
statements   are  the   responsibility   of  the   Company's   management.   Our
responsibility  is to express an opinion on these financial  statements based on
our audits.

We conducted our audits in accordance with auditing standards generally accepted
in the United States. Those standards require that we plan and perform the audit
to obtain reasonable  assurance about whether the financial  statements are free
of material misstatement. An audit includes examining, on a test basis, evidence
supporting  the amounts and  disclosures in the financial  statements.  An audit
also includes assessing the accounting principles used and significant estimates
made by  management,  as well as  evaluating  the  overall  financial  statement
presentation.  We believe  that our audits  provide a  reasonable  basis for our
opinion.

In our opinion,  the financial  statements  referred to above present fairly, in
all  material  respects,  the  consolidated  financial  position  of The Peoples
Holding  Company  and  subsidiary  at  December  31,  1999  and  1998,  and  the
consolidated  results of their  operations  and their cash flows for each of the
three years in the period ended December 31, 1999, in conformity with accounting
principles generally accepted in the United States.


                                        /s/ Ernst & Young LLP


Memphis, Tennessee
January 24, 2000








<PAGE> 30
<TABLE>
<CAPTION>

                                                  The Peoples Holding Company
                                                  Consolidated Balance Sheets

                                               (In Thousands, Except Share Data)

                                                                         December 31
                                                                 ---------------------------
                                                                     1999           1998
                                                                 ------------   ------------
<S>                                                              <C>            <C>
Assets
    Cash and due from banks .................................... $    42,956    $    32,453
    Interest-bearing balances with banks .......................         915          6,105
                                                                 ------------   ------------
                                       Cash and Cash Equivalents      43,871         38,558
    Time deposits with banks ...................................         152
    Securities available for sale ..............................     181,133        214,463
    Securities held to maturity (fair value - $83,373  and
        $80,779 at December 31, 1999, and 1998, respectively) ..      85,611         79,176

    Loans ......................................................     799,085        729,156
        Allowance for loan losses ..............................     (10,058)        (9,742)
                                                                 ------------   ------------
                                                       Net Loans     789,027        719,414

    Premises and equipment, net ................................      27,730         26,634
    Other assets ...............................................      35,435         29,550
                                                                 ------------   ------------
                                                    Total Assets $ 1,162,959    $ 1,107,795
                                                                 ============   ============
Liabilities and Shareholders' Equity

Liabilities
    Deposits
        Noninterest-bearing .................................... $   140,015    $   152,496
        Interest-bearing .......................................     838,943        807,799
                                                                 ------------   ------------
                                                  Total Deposits     978,958        960,295
   Treasury tax and loan note account ..........................      12,000          2,455
   Advances from the Federal Home Loan Bank ....................      39,269         17,521
   Federal funds purchased .....................................                      2,500
   Other liabilities ...........................................      16,643         14,815
                                                                 ------------   ------------
                                               Total Liabilities   1,046,870        997,586

Shareholders' Equity
   Common stock, $5 par value -15,000,000 shares authorized,
        6,212,284 and 6,191,854 issued and  6,204,784 and
        6,191,854 outstanding at December 31, 1999 and
        1998, respectively .....................................      31,061         30,959
   Treasury stock, at cost .....................................        (230)
   Additional paid-in capital ..................................      40,424         39,876
   Retained earnings ...........................................      48,115         38,544
   Accumulated other comprehensive income (loss) ...............      (3,281)           830
                                                                 ------------   ------------
                                      Total Shareholders' Equity     116,089        110,209
                                                                 ------------   ------------
                      Total Liabilities and Shareholders' Equity $ 1,162,959    $ 1,107,795
                                                                 ============   ============
</TABLE>
See notes to consolidated financial statements.

<PAGE> 31
<TABLE>
<CAPTION>
                               The Peoples Holding Company
                            Consolidated Statements of Income

                            (In Thousands, Except Share Data)

                                                      Year ended December 31
                                               ------------------------------------
                                                  1999         1998         1997
                                               ----------   ----------   ----------
<S>                                            <C>          <C>          <C>
Interest Income
   Loans ..................................... $  66,730    $  63,140    $  58,523
   Securities
      Taxable ................................    12,222       13,506       13,152
      Tax-exempt .............................     4,142        3,650        2,951
   Other  ....................................       406          984          695
                                               ----------   ----------   ----------
                        Total Interest Income     83,500       81,280       75,321

Interest Expense
   Deposits ..................................    35,477       35,943       32,133
   Borrowings ................................     1,865        1,491        1,295
                                               ----------   ----------   ----------
                       Total Interest Expense     37,342       37,434       33,428
                                               ----------   ----------   ----------

Net Interest Income ..........................    46,158       43,846       41,893
Provision for loan losses ....................     3,192        2,591        2,304
                                               ----------   ----------   ----------
                 Net Interest Income After
                    Provision for Loan Losses     42,966       41,255       39,589

Noninterest Income
   Service charges on deposit accounts .......     8,309        7,313        6,894
   Fees and commissions ......................     3,302        2,704        1,740
   Trust revenue .............................       941          846          719
   Securities gains (losses) .................        85           61          (41)
   Gain on sale of credit card portfolio .....     3,717
   Other .....................................     3,122        3,537        2,869
                                               ----------   ----------   ----------
                     Total Noninterest Income     19,476       14,461       12,181
                                               ----------   ----------   ----------

Noninterest Expense
   Salaries and employee benefits ............    22,398       21,365       20,064
   Data processing ...........................     4,007        3,401        2,830
   Net occupancy .............................     2,858        2,730        2,643
   Equipment .................................     2,118        1,976        1,846
   Other .....................................    10,099        9,866        8,668
                                               ----------   ----------   ----------
                    Total Noninterest Expense     41,480       39,338       36,051

Income before income taxes ...................    20,962       16,378       15,719
Income taxes .................................     6,182        4,697        4,716
                                               ----------   ----------   ----------
Net Income ................................... $  14,780    $  11,681    $  11,003
                                               ==========   ==========   ==========

Basic and diluted earnings per share ......... $    2.38    $    1.88    $    1.77
                                               ==========   ==========   ==========

Weighted average shares outstanding .......... 6,205,752    6,201,061    6,206,854
                                               ==========   ==========   ==========
</TABLE>
See notes to consolidated financial statements.

<PAGE> 32
<TABLE>
<CAPTION>

                                           The Peoples Holding Company
                                 Consolidated Statements of Shareholders' Equity

                                        (In Thousands, Except Share Data)

                                                                                                          Accumulated
                                                     Common Stock                Additional                  Other
                                                ----------------------  Treasury   Paid-in    Retained   Comprehensive
                                                   Shares     Amount      Stock    Capital    Earnings   Income (Loss)     Total
                                                ----------- ----------  -------- ----------  ----------  -------------  ----------
<S>                                              <C>        <C>         <C>      <C>         <C>           <C>           <C>
Balance at December 31, 1996 ................... 4,138,263  $   20,691           $   39,876  $  34,459     $     227    $   95,253
Comprehensive income:
Net income .....................................                                                11,003                      11,003
 Other comprehensive income:
  Unrealized holding gains on securities
   available  for sale (net of tax of $201) ....                                                                 312           312
  Less reclassification adjustment for losses
   realized in net income (net of tax of $14) ..                                                                  27            27
                                                                                             ----------  -------------  ----------
  Comprehensive income .........................                                                11,003           339        11,342
Cash dividends - PHC ($.57 per share) ..........                                                (3,360)                     (3,360)
Cash dividends - Inter-City ($.27 per share) ...                                                   (93)                        (93)
Stock split effected in the form of a stock
   dividend .................................... 2,068,591      10,343                         (10,343)
Payment of fractional shares for stock
   dividend ....................................                                                   (29)                        (29)
                                                ----------- ----------  -------- ----------  ----------  -------------  ----------

Balance at December 31, 1997 ................... 6,206,854  $   31,034           $   39,876  $  31,637     $     566    $  103,113
Comprehensive income:
Net income .....................................                                                11,681                      11,681
 Other comprehensive income:
  Unrealized holding gains on securities
   available  for sale (net of tax of $159) ....                                                                 302           302
  Less reclassification adjustment for gains
   realized in net income (net of tax of $23) ..                                                                 (38)          (38)
                                                                                             ----------  -------------  ----------
  Comprehensive income .........................                                                11,681           264        11,945
Cash dividends - PHC ($.72 per share) ..........                                                (4,184)                     (4,184)
Cash dividends - Inter-City ($.36 per share) ...                                                  (125)                       (125)
Treasury stock purchased and retired ...........   (15,000)        (75)                           (465)                       (540)
                                                ----------- ----------  -------- ----------  ----------  -------------  ----------

Balance at December 31, 1998 ................... 6,191,854  $   30,959  $        $   39,876  $  38,544     $     830    $  110,209
Comprehensive income:
Net income .....................................                                                14,780                      14,780
 Other comprehensive income:
  Unrealized holding losses on securities
   available for sale (net of tax of ($2,447))..                                                              (4,058)       (4,058)
  Less reclassification adjustment for gains
   realized in net income (net of tax of ($32)).                                                                 (53)          (53)
                                                                                             ----------  -------------  ----------
  Comprehensive income .........................                                                14,780        (4,111)       10,669
Cash dividends ($.82 per share) ................                                                (5,209)                     (5,209)
Common stock issued for acquisition ............    40,530         203                1,078                                  1,281
Treasury stock purchased .......................    (7,500)                (230)                                              (230)
Treasury stock purchased and retired ...........   (20,100)       (101)                (530)                                  (631)
                                                ----------- ----------  -------- ----------  ----------  -------------  ----------

Balance at December 31, 1999 ................... 6,204,784  $   31,061  $  (230) $   40,424  $  48,115     $  (3,281)   $  116,089
                                                =========== ==========  ======== ==========  ==========  =============  ==========
</TABLE>
See notes to consolidated financial statements.

<PAGE> 33
<TABLE>
<CAPTION>
                                               The Peoples Holding Company
                                          Consolidated Statements of Cash Flows

                                                     (In Thousands)

                                                                         Year ended December 31
                                                                 -------------------------------------
                                                                    1999          1998         1997
                                                                 ----------    ----------   ----------
<S>                                                               <C>           <C>          <C>
Operating Activities
 Net income ..................................................... $ 14,780      $ 11,681     $ 11,003
 Adjustments to reconcile net income to net
    cash provided by operating activities:
      Provision for loan losses .................................    3,192         2,591        2,304
      Net amortization of securities ............................      386           765          336
      Depreciation and amortization .............................    3,067         2,656        2,389
      Deferred income taxes .....................................     (862)         (429)        (241)
      Gain on sales of interest-bearing assets ..................   (4,253)         (736)        (282)
      (Gain) loss on sales of premises and equipment ............      (53)          157          233
      Increase in other assets ..................................   (2,137)       (2,598)      (2,329)
      Increase in other liabilities .............................    1,881         1,405        1,116
                                                                 ----------    ----------   ----------
                        Net Cash Provided by Operating Activities   16,001        15,492       14,529
                                                                 ----------    ----------   ----------
Investing Activities
 Purchases of securities available for sale .....................  (95,808)     (105,184)    (114,367)
 Proceeds from sales of securities available for sale ...........   12,410        16,242       48,988
 Proceeds from call/maturities of securities available for sale .  110,074        63,692       71,322
 Purchases of securities held to maturity .......................  (11,899)      (23,928)     (16,009)
 Proceeds from calls/maturities of securities held to maturity ..    5,483         6,735        6,230
 Net increase in loans .......................................... (131,594)     (151,720)    (104,778)
 Proceeds from sales of loans ...................................   62,397        81,333       33,290
 Proceeds from sales of premises and equipment ..................      369           272           62
 Purchases of premises and equipment ............................   (3,506)       (5,362)      (4,032)
                                                                 ----------    ----------   ----------
                            Net Cash Used in Investing Activities  (52,074)     (117,920)     (79,294)
                                                                 ----------    ----------   ----------
Financing Activities
 Net increase (decrease) in non-interest bearing deposits .......  (12,481)       28,293        4,650
 Net increase in interest-bearing deposits ......................   31,144        61,920       63,888
 Net increase (decrease) in short-term borrowings ...............    7,045        (1,146)        (253)
 Proceeds from other borrowings .................................   24,250         1,000        9,400
 Repayment of other borrowings ..................................   (2,502)       (2,439)      (2,169)
 Cash paid on fractional shares for stock dividend ..............                                 (29)
 Acquisition of treasury stock ..................................     (861)         (540)
 Cash dividends paid ............................................   (5,209)       (4,309)      (3,453)
                                                                 ----------    ----------   ----------
                        Net Cash Provided by Financing Activities   41,386        82,779       72,034
                                                                 ----------    ----------   ----------

             Net Increase (Decrease) in Cash and Cash Equivalents    5,313       (19,649)       7,269
Cash and Cash Equivalents at Beginning of Year ..................   38,558        58,207       50,938
                                                                 ----------    ----------   ----------
                         Cash and Cash Equivalents at End of Year $ 43,871      $ 38,558     $ 58,207
                                                                 ==========    ==========   ==========

Supplemental Disclosures:
   Cash paid for:
      Interest .................................................. $ 36,823      $ 37,528     $ 32,980
      Income taxes ..............................................    7,209         5,404        5,207
   Transfers of loans to other real estate ...................... $    560      $  1,531     $  1,128
</TABLE>

See notes to consolidated financial statements.

<PAGE> 34
                           The Peoples Holding Company
                   Notes to Consolidated Financial Statements
                                December 31, 1999
                        (In Thousands, Except Share Data)

Note A - Significant Accounting Policies

Nature of Operations:  The Peoples  Holding  Company (the Company) is a one-bank
holding company,  offering a diversified range of banking services to retail and
commercial customers, primarily in North Mississippi, through The Peoples Bank &
Trust Company (the Bank).

Principles of Consolidation:  The consolidated  financial statements include the
accounts  of  the  Company  and  its  wholly-owned  subsidiary,  the  Bank.  All
significant  intercompany  balances and transactions  have been eliminated.  The
Company carries its investment in subsidiary at its equity in the underlying net
assets.

Business  Combinations:  All prior period  amounts have been restated to reflect
business combinations accounted for as  poolings-of-interests  and, accordingly,
the financial  position,  results of operations  and cash flows are presented as
though  the  companies  were  combined  for  all  historical  periods.  Business
combinations  accounted for using the purchase method of accounting  reflect the
net  assets  of the  companies  recorded  at  their  fair  value  at the date of
acquisition.  Goodwill is amortized on a  straight-line  basis over 15-25 years,
the  estimated  periods  benefited.  The results of  operations of the purchased
companies are included since the date of acquisition.

Use of Estimates:  The  preparation of financial  statements in conformity  with
generally accepted  accounting  principles requires management to make estimates
and assumptions that affect the amounts reported in the financial statements and
accompanying notes. Actual results could differ from those estimates.

Cash and Cash Equivalents:  The Company considers all highly liquid  investments
with a maturity of three months or less when purchased to be cash equivalents.

Securities:  Securities  are  classified as held to maturity  when  purchased if
management  has the  intent  and  ability to hold the  securities  to  maturity.
Held-to-maturity  securities  are  stated  at  amortized  cost.  Securities  not
classified as held to maturity or trading are  classified as available for sale.
Available-for-sale  securities  are stated at fair  value,  with the  unrealized
gains and losses,  net of tax, reported as a separate component of shareholders'
equity.

The amortized cost of securities classified as held to maturity or available for
sale is adjusted for  amortization of premiums and accretion of discounts.  Such
amortization  and  accretion  is included in  interest  income from  securities.
Interest,  stock, and dividends are included in interest income from securities.
Realized gains and losses,  as well as declines in value judged to be other than
temporary, are included in net securities gains (losses). The cost of securities
sold is based on the specific identification method.

Loans:  Loans  that  management  has the  intent  and  ability  to hold  for the
foreseeable  future or until maturity or pay-off generally are reported at their
outstanding  unpaid principal  balances adjusted for charge-offs,  the allowance
for loan losses,  and any deferred fees or costs on originated  loans.  Interest
income  is  accrued  on the  unpaid  principal  balance.  Loan  origination  and
commitment fees are recognized in the period the loan or commitments are granted
to reflect  reimbursement of the related costs associated with originating those
loans and commitments.

Generally,  the  accrual  of  interest  on  mortgage  and  commercial  loans  is
discontinued  at the time the loan is 90 days  past due  unless  the  credit  is
well-secured  and in process of the collection.  Consumer and other retail loans
are typically  charged off no later than 120 days past due. In all cases,  loans
are placed on  nonaccrual  or  charged-off  at an earlier date if  collection of
principal or interest is considered doubtful.

<PAGE> 35

Note A - Significant Accounting Policies (continued)

All interest  accrued for the current year, but not collected for loans that are
placed on nonaccrual or charged off, is reversed against  interest  income.  The
interest on these loans is  accounted  for on the  cash-basis  or  cost-recovery
method,  until  qualifying for return to accrual.  Loans are returned to accrual
status when all the principal and interest amounts contractually due are brought
current and future payments are reasonably assured.

Allowance  for Loan Losses:  The  allowance  for loan losses is  established  as
losses are  estimated  to have  occurred  through a  provision  for loan  losses
charged to  earnings.  Loan  losses  are  charged  against  the  allowance  when
management  believes  the  uncollectibility  of a  loan  balance  is  confirmed.
Subsequent recoveries, if any, are credited to the allowance.

The  allowance for loan losses is  maintained  at a level  believed  adequate by
management to absorb probable  losses in the loan  portfolio.  The allowance for
loan losses is evaluated  based on a  continuing  assessment  of problem  loans,
historical  loss  experience,  new lending  products,  emerging  credit  trends,
changes  in the  size  and  character  of loan  categories,  and  other  factors
including its risk rating system,  regulatory guidance and economic  conditions.
This  evaluation is  inherently  subjective  as it requires  estimates  that are
susceptible to significant revision as more information becomes available.

A loan is considered  impaired when, based on current information and events, it
is probable that the Company will be unable to collect the scheduled payments of
principal or interest  when due according to the  contractual  terms of the loan
agreement.  Impairment  is measured on a loan by loan basis for  commercial  and
construction  loans by either the present  value of  expected  future cash flows
discounted at the loan's effective  interest rate, the loan's  obtainable market
price, or the fair value of the collateral if the loan is collateral  dependent.
When the ultimate  collectibility  of an impaired loan's  principal is in doubt,
wholly or  partially,  all cash  receipts  are  applied to  principal.  Once the
recorded  balance has been reduced to zero,  future cash receipts are applied to
interest income, to the extent any interest has been foregone, and then they are
recorded as recoveries of any amounts  previously  charged off.  Large groups of
smaller balance homogeneous loans are evaluated collectively for impairment.

Premises  and  Equipment:  Premises  and  equipment  are  stated  at  cost  less
accumulated depreciation and amortization. Depreciation is computed primarily by
use  of  the  straight-line  method  for  furniture,  fixtures,  equipment,  and
premises.  Leasehold improvements are amortized over the period of the leases or
the estimated useful lives of the improvements, whichever is shorter.

Other Real  Estate:  Other real estate of $606 and $907 at December 31, 1999 and
1998,  respectively,  is included  in other  assets and  consists of  properties
acquired  through a  foreclosure  proceeding  or acceptance of a deed in lieu of
foreclosure.  These  properties  are carried at the lower of cost or fair market
value based on appraised value less estimated selling costs. Losses arising from
the acquisition of properties are charged against the allowance for loan losses.

Mortgage   Servicing   Rights:   The   Company    capitalizes    purchased   and
internally-originated  mortgage  servicing rights based on the fair value of the
mortgage  servicing rights relative to the loan as a whole.  Mortgage  servicing
rights are  amortized  in  proportion  to and over the period of  estimated  net
servicing  income.  The fair value of mortgage  servicing  rights is  determined
using  assumptions that market  participants  would use in estimating future net
servicing  income.  Mortgage  servicing  rights  are  stratified  by  loan  type
(government  or  conventional)  and  interest  rate for  purposes  of  measuring
impairment on a quarterly  basis. An impairment loss is recognized to the extent
by which the unamortized  capitalized mortgage servicing rights for each stratum
exceeds the current fair value.

Income Taxes:  Income taxes are accounted for under the liability method.  Under
this  method,  deferred  tax  assets and  liabilities  are  determined  based on
differences  between financial reporting and tax bases of assets and liabilities

<PAGE> 36

Note A - Significant Accounting Policies (continued)

and are  measured  using the  enacted  tax rates and laws that will be in effect
when the  differences  are expected to reverse.  The Company and its  subsidiary
file a  consolidated  federal  income tax return.  The Bank  provides for income
taxes on a separate-return basis and remits to the Company amounts determined to
be currently payable.

Impact of Recently  Issued  Accounting  Standards:  In June 1998,  the Financial
Accounting  Standards  Board (FASB)  issued  Statement  of Financial  Accounting
Standards  No.  133,   "Accounting   for  Derivative   Instruments  and  Hedging
Activities,"  which is required to be adopted in years  beginning after June 15,
2000.  Because the Company does not currently use  derivatives  or intend to use
derivatives,  the adoption of this Statement will not have an impact on earnings
or the financial position of the Company.

Reclassification:  Certain  1998 and 1997  amounts  have  been  reclassified  to
conform to the 1999 presentation.

Note B - Business Combinations

On June 24, 1999, the Company purchased Reed-Johnson Insurance Agency, Inc. with
the issuance of 40,530 shares of the Company's common stock.  Located in Tupelo,
Mississippi,  Reed-Johnson  is  an  independent  insurance  agency  representing
property and casualty  companies and providing  personal and business  coverage.
Reed-Johnson  has  retained  its name and staff and  operates as a  wholly-owned
subsidiary of The Peoples Bank and Trust Company.  The transaction was accounted
for under the purchase method of accounting. The proforma results, giving effect
to this  transaction  as though it occurred as of the beginning of the reporting
period, do not vary significantly from actual results.

On March 26, 1999, the Company merged with  Inter-City  Federal Bank for Savings
(Inter-City).  At the  merger  date,  total  assets,  loans,  and  deposits  for
Inter-City totaled $43,482, $33,812, and $37,751,  respectively.  The merger was
accounted for using the pooling of interests  method of accounting.  The Company
exchanged  347,382  shares of its common  stock for all the  outstanding  common
stock of Inter-City.

The following table presents selected financial  information,  split between the
Company and Inter-City.
                                                     Year ended December 31
                                                   --------------------------
                                                       1999          1998
                                                   ------------  ------------
Interest Income
   The Peoples Holding Company ...................   $82,720       $77,913
   Inter-City Federal Bank for Savings (1) .......       780         3,367
                                                   ------------  ------------
      Total ......................................   $83,500       $81,280
                                                   ============  ============
Interest Expense
   The Peoples Holding Company ...................   $36,916       $35,643
   Inter-City Federal Bank for Savings (1) .......       426         1,791
                                                   ------------  ------------
      Total ......................................   $37,342       $37,434
                                                   ============  ============
Net Income
   The Peoples Holding Company ...................   $14,910       $11,368
   Inter-City Federal Bank for Savings (1) .......      (130)          313
                                                   ------------  ------------
      Total ......................................   $14,780       $11,681
                                                   ============  ============

(1) The results of operations from March 27, 1999, through December 31, 1999,
    are included in The Peoples Holding Company amounts.

<PAGE> 37

Note C - Securities

The amortized  cost and fair value of securities  available for sale and held to
maturity at December 31, 1999, are as follows:
<TABLE>
<CAPTION>

                                                             Securities Available For Sale
                                            ----------------------------------------------------------------
                                            Amortized     Gross Unrealized    Gross Unrealized
                                              Cost             Gains               Losses         Fair Value
                                            ---------     ----------------    ----------------    ----------
<S>                                         <C>               <C>               <C>               <C>
U. S. Treasury securities ................. $  45,564         $                 $    (494)        $   45,070
Obligations of other U. S.
   Government agencies and corporations ...    47,294                              (1,885)            45,409
Mortgage-backed securities ................    89,828              13              (2,867)            86,974
FHLB stock ................................     3,680                                                  3,680
                                            ---------     ----------------    ----------------    ----------
                                            $ 186,366         $    13           $  (5,246)        $  181,133
                                            =========     ================    ================    ==========

                                                                 Securities Held to Maturity
                                            ----------------------------------------------------------------
                                            Amortized     Gross Unrealized    Gross Unrealized
                                              Cost             Gains               Losses         Fair Value
                                            ---------     ----------------    ----------------    ----------
Obligations of states and
   political subdivisions ................. $  85,611         $   357           $  (2,595)        $   83,373
                                            =========     ================    ================    ==========
</TABLE>

The amortized  cost and fair value of securities  available for sale and held to
maturity at December 31, 1998, are as follows:
<TABLE>
<CAPTION>

                                                             Securities Available For Sale
                                            ----------------------------------------------------------------
                                            Amortized     Gross Unrealized    Gross Unrealized
                                              Cost             Gains               Losses         Fair Value
                                            ---------     ----------------    ----------------    ----------
<S>                                         <C>               <C>               <C>               <C>
U.S. Treasury securities .................. $  54,397         $   432           $                 $   54,829
Obligations of other U.S.
   Government agencies and corporations ...    50,600             378                 (10)            50,968
Mortgage-backed securities ................   104,788             675                (150)           105,313
FHLB stock ................................     3,353                                                  3,353
                                            ---------     ----------------    ----------------    ----------
                                            $ 213,138         $ 1,485           $    (160)        $  214,463
                                            =========     ================    ================    ==========

                                                                 Securities Held to Maturity
                                            ----------------------------------------------------------------
                                            Amortized     Gross Unrealized    Gross Unrealized
                                              Cost             Gains               Losses         Fair Value
                                            ---------     ----------------    ----------------    ----------
Obligations of other U.S.
   Government agencies and corporations ... $   2,234         $                 $     (96)        $    2,138
Mortgage-backed securities ................        49               7                                     56
Obligations of states and
   political subdivisions .................    76,893           1,855                (163)            78,585
                                            ---------     ----------------    ----------------    ----------
                                            $  79,176         $ 1,862           $     259)        $   80,779
                                            =========     ================    ================    ==========
</TABLE>

<PAGE> 38
Note C - Securities (continued)

The amortized  cost and fair value of securities  available for sale and held to
maturity  at  December 31,  1999,  by  contractual  maturity,  are shown  below.
Expected  maturities will differ from contractual  maturities  because borrowers
may have  the  right  to call or  prepay  obligations  with or  without  call or
prepayment penalties.
                                          Amortized          Fair
Securities Available for Sale                Cost            Value
                                         -----------      -----------
Due in one year or less ................. $   9,079        $   9,039
Due after one year through five years ...    61,785           60,388
Due after five years through ten years ..    21,994           21,052
                                         -----------      -----------
                                             92,858           90,479

Mortgage-backed securities ..............    89,828           86,974
FHLB stock ..............................     3,680            3,680
                                         -----------      -----------
                                          $ 186,366        $ 181,133
                                         ===========      ===========

                                          Amortized          Fair
Securities Held to Maturity                  Cost            Value
                                         -----------      -----------
Due in one year or less ................. $   2,423        $   2,438
Due after one year through five years ...    17,807           17,969
Due after five years through ten years ..    46,834           45,833
Due after ten years .....................    18,547           17,133
                                         -----------      -----------
                                          $  85,611        $  83,373
                                         ===========      ===========

At  December  31,  1999  and  1998,   securities   with  an  amortized  cost  of
approximately  $196,349  and  $167,208,  respectively,  were  pledged  to secure
government, public, and trust deposits.

Note D - Loans and Allowance for Loan Losses

Loans are summarized as follows:                        December 31
                                               -----------------------------
                                                  1999               1998
                                               ----------         ----------
Commercial, financial, and agricultural ...... $ 158,107          $ 138,374
Real estate - construction ...................    37,437             26,410
Real estate - mortgage .......................   460,349            405,356
Consumer .....................................   150,831            167,843
                                               ----------         ----------
                                                 806,724            737,983
Unearned income ..............................    (7,639)            (8,827)
Allowance for loan losses ....................   (10,058)            (9,742)
                                               ----------         ----------
                                               $ 789,027          $ 719,414
                                               ==========         ==========

Changes in the allowance for loan losses were as follows:
                                                    Year ended December 31
                                             ---------------------------------
                                               1999        1998         1997
                                             --------    --------     --------
Balance at beginning of year ............... $  9,742    $  9,221     $  9,409
  Provision for loan losses ................    3,192       2,591        2,304
  Loans charged-off ........................   (3,434)     (2,537)      (3,052)
  Recoveries of loans
     previously charged-off.................      558         467          560
                                             --------    --------     --------
Balance at end of year ..................... $ 10,058    $  9,742     $  9,221
                                             ========    ========     ========
<PAGE> 39

Note D - Loans and Allowance for Loan Losses (continued)

Impaired  loans  recognized in conformity  with SFAS No. 114, as amended by SFAS
No. 118, were as follows:

                                                        December 31
                                               -----------------------------
                                                  1999               1998
                                               ----------         ----------
Impaired loans with a related allowance for
   loan losses ...............................  $ 1,741            $ 3,212
Impaired loans without a specific allowance
   for loan losses ...........................    2,370              1,065
                                               ----------         ----------
Total impaired loans .........................  $ 4,111            $ 4,277
                                               ==========         ==========

                                                      Year ended December 31
                                               ---------------------------------
                                                 1999        1998         1997
                                               --------    --------     --------
Average recorded investment in impaired loans. $ 4,192     $ 3,841      $ 3,704

Interest income recognized using the accrual
    basis of income recognition .............. $   436     $   340      $   237

Interest income recognized using the
   cash-basis of income recognition .......... $     4     $    13      $    18

Certain Bank executive officers and directors and their associates are customers
of  and  have  other  transactions  with  the  Bank.  Related  party  loans  and
commitments are made on substantially the same terms,  including  interest rates
and collateral, as those prevailing at the time for comparable transactions with
unrelated persons and do not involve more than a normal risk of  collectibility.
The  aggregate  dollar amount of these loans was $11,341 and $10,667 at December
31, 1999 and 1998, respectively.  During 1999, $6,667 of new loans were made and
payments received totaled $5,993.

Note E - Deposits

At December 31, 1999, the approximate  scheduled maturities of time deposits are
as follows:

                  2000 ................ $ 370,118
                  2001 ................    99,389
                  2002 ................    23,040
                  2003 ................     8,727
                  2004 ................     2,459
                  Thereafter ..........     1,140
                                        ---------
                  Total ............... $ 504,873
                                        =========

The  aggregate  amount  of time  deposits  in  denominations  of $100 or more at
December 31, 1999 and 1998 was $141,778 and $131,248, respectively.

Certain executive officers and directors had amounts on deposit with the Bank of
approximately $3,180 at December 31, 1999.


<PAGE> 40


Note F - Advances from the Federal Home Loan Bank

The Company  had  outstanding  advances  from the FHLB of $39,269 and $17,521 at
December 31, 1999 and 1998,  respectively.  The interest rates on these advances
are all at fixed rates which range from 5.29% to 6.99% at December 31, 1999. The
Company had  availability on unused lines of credit with the FHLB of $144,863 at
December 31, 1999.

During  1998,  the Company  obtained  from the Federal Home Loan Bank an advance
totaling  $1,000,  with an interest rate of 6.03% and a maturity date of June 2,
2008. All advances are secured by one-to-four family first mortgages.

Future minimum  payments,  by year and in the aggregate,  related to the Federal
Home Loan Bank  advances  with initial or  remaining  terms of one year or more,
consisted of the following at December 31, 1999:

                  2000 ................ $  21,845
                  2001 ................     4,784
                  2002 ................     3,936
                  2003 ................       968
                  2004 ................       985
                  Thereafter ..........     6,751
                                        ---------
                  Total ............... $  39,269
                                        =========

Note G - Commitments,  Contingent  Liabilities  and Financial  Instruments  with
         Off-Balance Sheet Risk

Loan  commitments  are made to accommodate  the financial needs of the Company's
customers.  Standby  letters of credit  commit the  Company to make  payments on
behalf of customers when certain specified future events occur.

Both  arrangements  have credit risk  essentially  the same as that  involved in
extending  loans to customers  and are subject to the  Company's  normal  credit
policies. Collateral (e.g., securities,  receivables,  inventory,  equipment) is
obtained based on management's credit assessment of the customer.

The Company's  unfunded  loan  commitments  (unfunded  loans and unused lines of
credit) and standby  letters of credit  outstanding  at December 31, 1999,  were
approximately $145,758 and $6,598, respectively,  compared to December 31, 1998,
which were approximately $198,449 and $13,207, respectively.

Various claims and lawsuits,  incidental to the ordinary course of business, are
pending  against the Company and the Bank. In the opinion of  management,  after
consultation with legal counsel,  resolution of these matters is not expected to
have a material effect on the consolidated financial statements.

Market risk resulting from interest rate changes on particular off-balance sheet
financial   instruments  may  be  offset  by  other  on-  or  off-balance  sheet
transactions.  Interest  rate  sensitivity  is  monitored  by  the  Company  for
determining the net effect of potential  changes in interest rates on the market
value of both on- or off-balance sheet financial instruments.

Note H - Income Taxes

Deferred income taxes, included in other assets,  reflect the net tax effects of
temporary differences between the carrying amounts of assets and liabilities for
financial  reporting  purposes and the amounts used for income tax purposes.  No
valuation allowance was recognized as the deferred tax assets were determined to
be  realizable in future years.  This  determination  was based on the Company's
earnings  history  with no  basis  for  believing  future  performance  will not
continue to follow the same  pattern.  Significant  components  of the Company's
deferred tax assets and  liabilities  as of December  31, 1999 and 1998,  are as
follows:

<PAGE> 41

Note H - Income Taxes (continued)

                                                        December 31
                                               -----------------------------
                                                  1999               1998
                                               ----------         ----------
Deferred tax assets
   Allowance for loan losses ................. $  3,745           $  3,548
   Net unrealized losses on securities
       available for sale ....................    1,952
   Deferred compensation  ....................    1,572              1,415
   Other .....................................    1,016                449
                                               ----------         ----------
      Total deferred tax assets ..............    8,285              5,412

Deferred tax liabilities
   Depreciation ..............................    1,425              1,248
   Net unrealized gains on securities
       available for sale ....................                         495
   Other .....................................      734                852
                                               ----------         ----------
      Total deferred tax liabilities .........    2,159              2,595
                                               ----------         ----------
       Net deferred tax assets ............... $  6,126           $  2,817
                                               ==========         ==========

Significant  components  of the  provision  for income  taxes  (credits)  are as
follows:

                                                      Year ended December 31
                                               --------------------------------
                                                 1999        1998        1997
                                               --------    --------    --------
     Current
          Federal ............................ $  6,307    $  4,654    $  4,510
          State ..............................      737         472         447
                                               --------    --------    --------
                                                  7,044       5,126       4,957
     Deferred
          Federal ............................     (735)       (373)       (208)
          State ..............................     (127)        (56)        (33)
                                               --------    --------    --------
                                                   (862)       (429)       (241)
                                               --------    --------    --------
                                               $  6,182    $  4,697    $  4,716
                                               ========    ========    ========

The  reconciliation  of income  taxes  (credits)  computed at the United  States
federal statutory tax rates to the provision for income taxes is:

                                                      Year ended December 31
                                               --------------------------------
                                                 1999        1998        1997
                                               --------    --------    --------
    Tax at U.S. statutory rate ............... $ 7,337     $ 5,732     $ 5,502
    Tax-exempt interest income ...............  (1,709)     (1,498)     (1,201)
    State income tax, net of federal benefit .     401         271         272
    Amortization of intangible assets ........      27          27          58
    Dividends received deduction .............      (9)        (12)        (11)
    Other items-net ..........................     135         177          96
                                               --------    --------    --------
                                               $ 6,182     $ 4,697     $ 4,716
                                               ========    ========    ========
<PAGE> 42

Note I - Restrictions on Cash, Bank Dividends, Loans, or Advances

The Bank is required to maintain average balances with the Federal Reserve Bank.
The average  amount of those  balances for the year ended December 31, 1999, was
approximately $15,174.

Certain  restrictions  exist regarding the ability of the Bank to transfer funds
to the Company in the form of cash dividends,  loans, or advances.  The approval
of the Mississippi  Department of Banking and Consumer Finance is required prior
to the Bank paying  dividends,  which are limited to earned surplus in excess of
three times the Bank's  capital stock.  At December 31, 1999,  the  unrestricted
surplus was approximately $103,783.

Federal  Reserve  regulations  also  limit the  amount  the Bank may loan to the
Company  unless  such  loans are  collateralized  by  specific  obligations.  At
December 31, 1999,  the maximum  amount  available for transfer from the Bank to
the  Company  in the form of cash  dividends  and loans was 20.27% of the Bank's
consolidated  net assets.  There were no loans  outstanding from the Bank to the
Company at December 31, 1999.

Note J - Employee Benefit and Deferred Compensation Plans

The Company sponsored a defined benefit  noncontributory  pension plan which was
curtailed as of December 31, 1996. Accordingly, participant accruals were frozen
as of that date.  The  Company's  funding  policy is to  contribute  annually an
amount that is at least equal to the minimum  amount  determined  by  consulting
actuaries in  accordance  with the Employee  Retirement  Income  Security Act of
1974.  The Company did not make a  contribution  to the Plan for the years 1999,
1998, or 1997.

The Company also provides  certain  health care and/or life insurance to retired
employees.  Substantially all of the Company's employees may become eligible for
these  benefits if they reach normal of early  retirement  while working for the
Company.  The Company pays one-half of the health insurance  premium.  Up to age
70, each retired employee receives life insurance  coverage paid entirely by the
Company.  The Company has accounted for its obligation related to these plans in
accordance with SFAS No. 106, "Employers' Accounting for Postretirement Benefits
Other Than Pensions."

The Company has limited its liability for the rate of increase in the per capita
cost of covered  benefits  (i.e.,  health  care cost trend  rate) to the rate of
inflation assumed to be 4% each year. The health care cost trend rate assumption
has little effect on the amounts reported. For example, increasing or decreasing
the assumed  health care cost trend rates by one  percentage  point in each year
would not increase or decrease the accumulated postretirement benefit obligation
nor the service and interest  cost  components  of net  periodic  postretirement
benefit costs as of December 31, 1999, and for the year then ended.

<PAGE> 43

Note J - Employee Benefit and Deferred Compensation Plans (continued)

Pension Benefits  represent the defined benefit pension plan previously  offered
by the Company and Other Benefits represent the  postretirement  health and life
plans.  There  is  no  additional  minimum  pension  liability  required  to  be
recognized.  The  following  table sets  forth the  required  disclosures  as of
December 31:
<TABLE>
<CAPTION>

                                                      Pension Benefits              Other Benefits
                                                 --------------------------     ------------------------
                                                    1999            1998           1999          1998
                                                 ----------      ----------     ----------    ----------
<S>                                              <C>             <C>            <C>           <C>
Change in benefit obligation
  Benefit obligation at beginning of year .......$  12,417       $  11,237      $     455     $     442
  Service cost ..................................                                      33            27
  Interest cost .................................      867             820             38            31
  Plan participants' contributions ..............                                      44            29
  Actuarial gain (loss)..........................   (1,336)            914             56            65
  Benefits paid .................................     (539)           (554)          (185)         (139)
  Plan amendment ................................                                      39
                                                 ----------     -----------     ----------    ----------
Benefit obligation at end of year ...............$  11,409      $   12,417      $     480     $     455
                                                 ==========     ===========     ==========    ==========


Change in plan assets
  Fair value of plan assets at beginning of year.$  13,015      $   12,096
  Actual return on plan assets ..................      854           1,473
  Benefits paid .................................     (539)           (554)
                                                 ----------     -----------
Fair value of plan assets at end of year ........$  13,330      $   13,015
                                                 ==========     ===========

Prepaid (accrued) benefits cost
  Funded status .................................$   1,921      $      598      $    (480)    $    (455)
  Unrecognized net actuarial (gain) loss ........     (600)            568             90            34
  Unamortized prior service cost ................      290             320             34
                                                 ----------     -----------     ----------    ----------
Prepaid (accrued) benefit cost ..................$   1,611      $    1,486      $    (356)    $    (421)
                                                 ==========     ===========     ==========    ==========

Weighted-average assumptions as of December 31
  Discount rate .................................      8.0%            7.0%           8.0%          7.0%
  Expected return on plan assets ................      8.0%            8.0%           N/A           N/A

</TABLE>


<PAGE> 44

Note J - Employee Benefit and Deferred Compensation Plans (continued)
<TABLE>
<CAPTION>

                                          Year ended December 31                       Year ended December 31
                                   -------------------------------------        ------------------------------------
                                             Pension Benefits                              Other Benefits
                                   -------------------------------------        ------------------------------------
                                      1999          1998         1997              1999         1998         1997
                                   ----------    ----------   ----------        ----------   ----------   ----------
<S>                                <C>           <C>          <C>               <C>          <C>          <C>
Components of net periodic
    benefit cost(income)
  Service cost ................... $             $            $                 $      33    $      27    $      25
  Interest cost ..................       867           820          789                38           31           32
  Expected return on plan assets .    (1,022)         (950)        (859)
  Prior service cost recognized ..        30            30           30                 5
                                   ----------    ----------   ----------        ----------   ----------   ----------
Net periodic benefit cost(income). $     125)    $    (100)   $     (40)        $      76    $      58    $      57
                                   ==========    ==========   ==========        ==========   ==========   ==========
</TABLE>


Effective January 1, 1997, the Company adopted two defined contribution plans: a
money purchase  pension plan and a 401(k) plan. The money purchase  pension plan
is a  noncontributory  pension plan. The Company  contributes 5% of compensation
for each participant  annually into this plan. The Company accrued $674 and $738
to the money purchase  pension plan in 1999 and 1998,  respectively.  The 401(k)
plan is a  contributory  plan.  Employees  may  contribute  up to 10% of pre-tax
earnings  into this plan.  In  addition,  the  Company  provides  for a matching
contribution up to 3% of compensation for each employee who has attained age 21,
completed  a year of service  and is  employed on the last day of the plan year.
The  Company's  costs  related to the 401(k) plan in 1999 and 1998 were $371 and
$381, respectively.

The Company and its  subsidiary  also sponsor an employee  stock  ownership plan
covering  substantially all full-time employees who are 21 years of age and have
completed one year of employment.  Contributions  are determined by the Board of
Directors  and may be paid in either cash or the Company's  common stock.  Total
contributions  to the Plan charged to operating  expenses were $160,  $300,  and
$100 in 1999, 1998, and 1997, respectively.

The Company adopted the existing  Incentive  Compensation Plan effective January
1, 1997.  Incentive  benefits are paid to eligible  officers and employees after
the end of each calendar year and are determined  based on established  criteria
relating to growth,  profitability,  asset quality and productivity.  Management
sets key  performance  indicators  for all  applicable  profit centers to reward
employees  on improved  economic  benefit  derived from the profit  center.  The
expense  associated with the Plan for 1999,  1998 and 1997 was $1,564,  $332 and
$775, respectively.

The Company's Deferred  Compensation Plan is available to eligible directors and
officers. Directors may defer up to 100% of their fees and retainers.  Employees
may defer up to 10% of their salaries.  Opportunities to increase deferrals,  or
for new participants to enter the Plan, are offered  periodically.  The interest
amount accrued on deferrals is tied to Moody's  Average  Corporate Bond Rate for
the previous year. The Plans are unfunded,  and it is anticipated that they will
result  in no cost of the  Company  over  the  term of the  Plans  because  life
insurance  policies  on the lives of the  Participants  have been  purchased  in
amounts  estimated to be sufficient to pay benefits under the Plans. The Company
is both the owner and  beneficiary of the life insurance  policies.  The expense
recorded in 1999, 1998 and 1997 for the Employee  Deferred  Compensation  Plans,
inclusive of the salary deferrals,  was $341, $281 and $269,  respectively.  The
expense recorded in 1999, 1998 and 1997 for the Directors Deferred  Compensation
Plans, inclusive of fee deferrals, was $136, $125 and $108, respectively.  There
were no retainer deferrals for 1999, 1998 or 1997.

<PAGE> 45

Note K - Regulatory Matters

The Bank is subject to various regulatory capital  requirements  administered by
the federal banking agencies.  Failure to meet minimum capital  requirements can
initiate certain mandatory,  and possibly additional  discretionary,  actions by
regulators  that,  if  undertaken,  could have a direct  material  effect on the
Bank's  financial   statements.   Under  capital  adequacy  guidelines  and  the
regulatory  framework for prompt corrective  action, the Bank must meet specific
capital  guidelines  that involve  quantitative  measures of the Bank's  assets,
liabilities,  and certain off-balance-sheet items as calculated under regulatory
accounting  practices.  The Bank's capital amounts and  classification  are also
subject to  qualitative  judgments  by the  regulators  about  components,  risk
weightings, and other factors.

Quantitative  measures  established  by  regulation to ensure  capital  adequacy
require the Bank to maintain minimum amounts and ratios.  All banks are required
to have  core  capital  (Tier  I) of at  least 4% of  risk-weighted  assets  (as
defined),  4% of  average  assets  (as  defined),  and  total  capital  of 8% of
risk-weighted assets (as defined). Management believes, as of December 31, 1999,
that the Bank meets all capital adequacy requirements to which it is subject.

As of December 31, 1999, the most recent  notification  from the Federal Deposit
Insurance  Corporation (FDIC) categorized the Bank as well capitalized under the
regulatory  framework for prompt  corrective  action.  To be categorized as well
capitalized, the Bank must maintain minimum total risk-based, Tier I risk-based,
and Tier I  leverage  ratios  of 10%,  6%,  and 5%,  respectively.  There are no
conditions  or events since that  notification  that  management  believes  have
changed the institution's category.


                                           December 31
                       -----------------------------------------------------
                                 1999                       1998
                       ------------------------ ----------------------------
                          Amount       Ratio        Amount         Ratio
                       ------------ ----------- -------------- -------------
The Company
   Total Capital .....   $123,339       15.55%     $112,844          15.23%
   Tier I Capital ....    113,423       14.30%      103,576          13.98%
   Tier I Leverage ...    113,423        9.95%      103,576           9.75%

The Bank
   Total Capital .....   $123,208       15.54%     $112,920          15.24%
   Tier I Capital ....    113,294       14.29%      103,650          13.99%
   Tier I Leverage ...    113,294        9.94%      103,650           9.76%

Note L - Segment Reporting

The Company  has  defined two  reportable  segments:  branches  and  specialized
products.  Branches offer  commercial,  consumer,  and mortgage loans as well as
full range of deposit services.  Specialized  products include leasing,  student
loans,  credit  cards,  accounts  receivable  factoring,   trust  services,  and
financial investment alternatives.

The Company evaluates  performance based on profit or loss from operations.  The
reportable segments do not receive any allocations for income taxes or gains and
losses from security sales. The accounting  policies of the reportable  segments
are the  same as  those  described  in the  summary  of  significant  accounting
policies.

Intersegment  transfers are recorded at cost; there is no intercompany profit or
loss on these transfers. There are no intercompany receivables.


<PAGE> 46

Note L - Segment Reporting (continued)

Branches are defined as a reportable segment because, while they offer a variety
of products,  they offer the same set of products, use the same delivery system,
and are evaluated by the same set of standards. Specialized products are grouped
together,  not  because of  similarities  in the  products,  but  because of the
delivery  system which is largely  marketed  through  branch  referrals  and the
immateriality  of  the  revenue  generated  by  each  division  separately.  The
similarity in these is that they are all specialized financial services products
which must be supported by experts.

<TABLE>
<CAPTION>

Year ended December 31, 1999
                                                             Specialized
                                                Branches       Products        All Other        Total
                                             ------------- ---------------- --------------- -------------
<S>                                          <C>             <C>            <C>             <C>
Net interest income .......................  $     42,369    $   3,400      $        389    $     46,158
Provision for loan losses .................         1,780        1,209               203           3,192
                                             ------------- ---------------- --------------- -------------
Net interest income after provision
   for loan losses ........................        40,589        2,191               186          42,966

Noninterest income ........................        11,310        7,510               656          19,476
Noninteret expense ........................        24,061        4,595            12,824          41,480
                                             ------------- ---------------- --------------- -------------
Income before income taxes ................        27,838        5,106           (11,982)         20,962
Income taxes ..............................                                        6,182           6,182
                                             ------------- ---------------- --------------- -------------
Net income ................................  $     27,838    $   5,106      $    (18,164)   $     14,780
                                             ============= ================ =============== =============
Intersegment revenue (expense) ............  $        551    $    (551)
                                             ============= ================
Segment assets ............................  $  1,044,751    $  68,857      $     49,351    $  1,162,959
                                             ============= ================ =============== =============

Year ended December 31, 1998

Net interest income .......................  $     40,276    $   3,519      $         51    $     43,846
Provision for loan losses .................         1,707          714               170           2,591
                                             ------------- ---------------- --------------- -------------
Net interest income after provision
   for loan losses ........................        38,569        2,805              (119)         41,255

Noninterest income ........................         9,964        4,233               264          14,461
Noninteret expense ........................        24,830        5,275             9,233          39,338
                                             ------------- ---------------- --------------- -------------
Income before income taxes ................        23,703        1,763            (9,088)         16,378
Income taxes ..............................                                        4,697           4,697
                                             ------------- ---------------- --------------- -------------
Net income ................................  $     23,703    $   1,763      $    (13,785)   $     11,681
                                             ============= ================ =============== =============
Intersegment revenue (expense) ............  $        517    $    (517)
                                             ============= ================
Segment assets ............................  $    984,273    $  91,385      $     32,137    $  1,107,795
                                             ============= ================ =============== =============
</TABLE>

<PAGE> 47

Note L - Segment Reporting (continued)
<TABLE>
<CAPTION>
Year ended December 31, 1997                                Specialized
                                               Branches       Products        All Other        Total
                                             ------------- ---------------- --------------- -------------
<S>                                          <C>             <C>            <C>             <C>
Net interest income .......................  $     38,472    $   3,372      $        49     $     41,893
Provision for loan losses .................         1,823          375              106            2,304
                                             ------------- ---------------- --------------- -------------
Net interest income after provision
   for loan losses ........................        36,649        2,997              (57)          39,589

Noninterest income ........................         9,484        2,590              107           12,181
Noninterest expense  ......................        23,133        4,948            7,970           36,051
                                             ------------- ---------------- --------------- -------------
Income before income taxes ................        23,000          639           (7,920)          15,719
Income taxes ..............................                                       4,716            4,716
                                             ------------- ---------------- --------------- -------------
Net income ................................  $     23,000    $     639      $   (12,636)    $     11,003
                                             ============= ================ =============== =============
Intersegment revenue (expense) ............  $        629    $    (629)
                                             ============= ================
Segment assets ............................  $    895,910    $  77,723      $    38,309     $  1,011,942
                                             ============= ================ =============== =============
</TABLE>

Note M - Disclosures About Fair Value of Financial Instruments

The following  methods and  assumptions  were used to estimate the fair value of
each class of financial instruments for which it is practicable to estimate that
value:

Cash and due from  banks:  The  carrying  amount  reported  in the  consolidated
balance sheet for cash and due from banks approximates fair value.

Interest-bearing  balances  with  banks:  The  carrying  amount  reported in the
consolidated balance sheet for interest-bearing balances with banks approximates
fair value.

Securities:  Fair values for securities are based on quoted market prices, where
available.  If quoted market prices are not available,  fair values are based on
quoted market prices of comparable instruments.

Loans: For variable-rate  loans that reprice  frequently and with no significant
change in credit risk, fair values are based on carrying values. Fixed-rate loan
fair values, including mortgages,  commercial,  agricultural, and consumer loans
are  estimated  using a discounted  cash flow analysis  based on interest  rates
currently  being  offered for loans with  similar  terms to borrowers of similar
credit quality.

Deposits:  The fair values disclosed for demand deposits,  both interest-bearing
and  noninterest-bearing,  are, by  definition,  equal to the amount  payable on
demand at the reporting  date.  The fair values of  certificates  of deposit and
individual  retirement accounts are estimated using a discounted cash flow based
on currently effective interest rates for similar types of accounts.

Treasury  tax and loan  note  account:  The  carrying  amounts  reported  in the
consolidated balance sheet approximate the fair value.

Borrowings: The fair value was determined by discounting the cash flow using the
current market rate.

Off-balance sheet: Off-balance-sheet items are primarily short-term commitments,
often at variable  rates which are tied to prime,  accordingly,  the  commitment
amounts approximate fair value.

<PAGE> 48

Note M - Disclosures About Fair Value of Financial Instruments (continued)

<TABLE>
<CAPTION>

                                                            1999                     1998
                                                    -----------------------  ----------------------
                                                     Carrying       Fair      Carrying      Fair
                                                      Value         Value       Value       Value
                                                    ----------    ---------  ----------   ---------
<S>                                                   <C>          <C>         <C>         <C>
Financial assets:
   Cash and due from banks .........................  $42,956      $42,956     $32,453     $32,453
   Interest bearing balances with banks ............    1,067        1,067       6,105       6,105
   Securities ......................................  266,744      264,506     293,639     295,242
   Loans, net ......................................  789,027      782,928     719,414     727,647

Financial liabilities:
   Deposits ........................................  978,958      978,295     960,295     962,400
   Treasury tax and loan note account ..............   12,000       12,000       2,455       2,455
   Borrowings ......................................   39,269       38,704      20,021      20,204
</TABLE>


Note N - The Peoples Holding Company (Parent Company Only)
         Condensed Financial Information


                                                          December 31
                                                  -------------------------
                                                      1999         1998
                                                  ------------ ------------
Assets
  Cash ...........................................  $     209    $      42
  Dividends receivable ...........................      1,305        1,110
  Stock ..........................................         75
  Investment in bank subsidiary ..................    115,959      110,283
                                                  ------------ ------------
    Total Assets .................................  $ 117,548    $ 111,435
                                                  ============ ============

Liabilities and Shareholders' Equity
  Dividends payable ..............................  $   1,305    $   1,110
  Accrued interest payable and other liabilities .        154          116
  Shareholders' equity ...........................    116,089      110,209
                                                  ------------ ------------
    Total Liabilities and Shareholders' Equity ...  $ 117,548    $ 111,435
                                                  ============ ============








<PAGE> 49

Note N - The Peoples Holding Company (Parent Company Only)
         Condensed Financial Information (continued)
<TABLE>
<CAPTION>
                                                          Year ended December 31
                                                 -----------------------------------------
Statements of Income                                  1999          1998          1997
                                                 ------------- ------------- -------------
<S>                                                <C>           <C>           <C>
Income
   Dividends from bank subsidiary ...............  $   6,426     $   4,988     $   3,453
   Other dividends ..............................                       51            46
   Other income .................................                                      1
   Interest income from bank subsidiary .........                                      2
                                                 ------------- -------------- ------------
                                                       6,426         5,039         3,502
Expenses
   Other ........................................        245           256           251
Income before income tax credits and  equity in
   undistributed net income of bank subsidiary ..      6,181         4,783         3,251
Income tax credits ..............................        (94)          (84)          (86)
                                                 ------------- -------------- ------------
                                                       6,275         4,867         3,337
Equity in undistributed net income of bank
   subsidiary ...................................      8,505         6,814         7,666
                                                 ------------- -------------- ------------
   Net Income ...................................  $  14,780     $  11,681     $  11,003
                                                 ============= ============== ============

                                                          Year ended December 31
                                                 -----------------------------------------
Statements of Cash Flows                              1999          1998          1997
                                                 ------------- -------------- ------------
Operating Activities
 Net Income .....................................  $  14,780     $  11,681     $  11,003
 Adjustments to reconcile net income to net cash
   provided by operating activities:
     Equity in undistributed net income of bank
       subsidiary ...............................     (8,505)       (6,814)       (7,666)
     Increase in dividends receivable ...........       (195)         (251)          (78)
     Increase in other liabilities ..............        233           216           159
                                                 ------------- -------------- ------------
     Net Cash Provided by Operating Activities ..      6,313         4,832         3,418

Investing Activities
 Maturities of certificates of deposit ..........                                     86
 Purchase of stock in insurance company .........        (75)
 Purchase of fractional shares in Inter-City ....         (1)
                                                 ------------- -------------- ------------
     Net Cash Provided by (Used In) Investing
       Activities ...............................        (76)                         86

Financing Activities
 Cash dividends .................................     (5,209)       (4,309)       (3,453)
 Payment of fractional shares on stock dividend .                                    (29)
 Purchase of treasury stock .....................       (861)         (540)
                                                 ------------- -------------- ------------
     Net Cash Used in Financing Activities ......     (6,070)       (4,849)       (3,482)
                                                 ------------- -------------- ------------
     Increase (Decrease) In Cash ................        167           (17)           22
Cash at Beginning of Year .......................         42            59            37
                                                 ------------- -------------- ------------
     Cash at End of Year ........................  $     209     $      42     $      59
                                                 ============= ============== ============
</TABLE>

<PAGE> 50

Note O - Quarterly Results of Operations (Unaudited)

The following is a summary of the unaudited quarterly results of operations:
<TABLE>
<CAPTION>

                                                        Three Months Ended
                                         -------------------------------------------------
                                            Mar 31      June 30      Sept 30      Dec 31
                                         ------------ ----------- ------------ -----------
<S>                                         <C>         <C>          <C>         <C>
Year ended December 31, 1999
  Interest income .......................   $ 20,538    $ 21,002     $ 20,889    $ 21,071
  Interest expense ......................      9,136       9,267        9,291       9,648
                                         ------------ ----------- ------------ -----------
  Net interest income ...................     11,402      11,735       11,598      11,423
  Provision for loan losses .............        746       1,275          530         641
  Noninterest income ....................      3,988       7,548        3,909       4,031
  Noninterest expense ...................     10,327      10,323       10,337      10,493
                                         ------------ ----------- ------------ -----------
  Income before income taxes ............      4,317       7,685        4,640       4,320
  Income taxes ..........................      1,102       2,528        1,448       1,104
                                         ------------ ----------- ------------ -----------
  Net income ............................   $  3,215    $  5,157     $  3,192    $  3,216
                                         ============ =========== ============ ===========
  Basic and diluted earnings per share ..   $   0.52    $   0.83     $   0.51    $   0.52
                                         ============ =========== ============ ===========

Year ended December 31, 1998
  Interest income .......................   $ 19,704    $ 20,185     $ 20,585    $ 20,806
  Interest expense ......................      8,957       9,266        9,585       9,626
                                         ------------ ----------- ------------ -----------
  Net interest income ...................     10,747      10,919       11,000      11,180
  Provision for loan losses .............        645         644          646         656
  Noninterest income ....................      3,431       3,392        3,635       4,003
  Noninterest expense ...................      9,357       9,768        9,767      10,446
                                         ------------ ----------- ------------ -----------
  Income before income taxes ............      4,176       3,899        4,222       4,081
  Income taxes ..........................      1,221       1,089        1,212       1,175
                                         ------------ ----------- ------------ -----------
  Net income ............................   $  2,955    $  2,810     $  3,010    $  2,906
                                         ============ =========== ============ ===========
  Basic and diluted earnings per share ..   $   0.48    $   0.45     $   0.48    $   0.47
                                         ============ =========== ============ ===========

</TABLE>






<PAGE> 51



ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING
        AND FINANCIAL DISCLOSURE

None.


                                    PART III


ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

Directors and nominees of the Registrant appear under "Election of Directors" on
pages 3 through 5 of the Company's  definitive Proxy Statement,  dated March 15,
2000, which is incorporated herein by reference.

Information  concerning  executive officers of the Registrant and its subsidiary
appears  on page 6 under  the  caption  "Executive  Officers"  of the  Company's
definitive Proxy Statement,  dated March 15, 2000, which is incorporated  herein
by reference.

ITEM 11. EXECUTIVE COMPENSATION

The information appearing under "Summary Compensation Table-Annual Compensation"
on pages 6 through 10 of the Company's  definitive Proxy Statement,  dated March
15, 2000, is incorporated herein by reference.

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

The information appearing under "Principal Holders of Voting Security" on page 3
of  the  Company's  definitive  Proxy  Statement,   dated  March  15,  2000,  is
incorporated herein by reference.

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

The information appearing under "Transactions with Management" on page 11 of the
Company's  definitive  Proxy  Statement,  dated March 15, 2000, is  incorporated
herein by reference.


<PAGE> 52

                                     PART IV

ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8-K

     (a) (1) and (2) and (c) The response to this portion of Item 14 is
         submitted as a separate section of this report.

         (3) Listing of Exhibits:
           (3) Articles of Incorporation and Bylaws of  the Registrant are
                 incorporated herein by reference to exhibits filed with the
                 Registration Statement on Form S-14, File No. 2-21776.

          (23) Consent of Independent Auditors

          (27) Financial Data Schedule

      (b) No Form 8-K was filed during the quarter ended December 31, 1999

      (d) Financial Statement Schedules -- None.



<PAGE> 53


SIGNATURES

Pursuant to the  requirements of Section 13 or 15(d) of the Securities  Exchange
Act of 1934,  the  Registrant  has duly  caused  this report to be signed on its
behalf by the undersigned, thereunto duly authorized.

THE PEOPLES HOLDING COMPANY

DATED: March 15, 2000                   By /s/ John W. Smith
                                           ------------------
                                      John W. Smith, President & CEO

Pursuant to the requirements of the Securities Exchange Act of 1934, this report
has been  signed by the  following  persons  in the  capacities  and on the date
indicated.

John W. Smith,
Vice Chairman of the Board,
President and Director
(Chief Executive Officer) ............................/s/ John W. Smith

Robert C. Leake,
Chairman of the Board and
Director ............................................./s/ Robert C. Leake

William M. Beasley, Director ........................./s/ William M. Beasley

George H. Booth, II, Director ......................../s/ George H. Booth, II

Frank B. Brooks, Director ............................/s/ Frank B. Brooks

John M. Creekmore, Director ........................../s/ John M. Creekmore

Marshall H. Dickerson, Director ....................../s/ Marshall H. Dickerson

Eugene B. Gifford, Jr., Director ...................../s/ Eugene B. Gifford, Jr.

J. Niles McNeel, Director ............................/s/ J. Niles McNeel

C. Larry Michael, Director .........................../s/ C. Larry Michael

Jimmy S. Threldkeld, Director ......................../s/ Jimmy S. Threldkeld

H. Joe Trulove, Director ............................./s/ H. Joe Trulove

J. Heywood Washburn, Director ......................../s/ J. Heywood Washburn

Robert H. Weaver, Director .........................../s/ Robert H. Weaver

J. Larry Young, Director ............................./s/ J. Larry Young

<PAGE> 54

Form 10-K--Item 14 (a) (1) and (2)

THE PEOPLES HOLDING COMPANY AND SUBSIDIARY

LIST OF FINANCIAL STATEMENTS

The  following  consolidated  financial  statements  and  report of  independent
auditors of The Peoples Holding Company and subsidiary are included in this Form
10-K (Item 8) of the registrant for the year ended December 31, 1999.

                         Report of Independent Auditors

            Consolidated Balance Sheets--December 31, 1999 and 1998

                 Consolidated Statements of Income--Years ended
                       December 31, 1999, 1998, and 1997

          Consolidated Statements of Shareholders' Equity--Years ended
                        December 31, 1999, 1998, and 1997

               Consolidated Statements of Cash Flows--Years ended
                        December 31, 1999, 1998, and 1997

         Notes to Consolidated Financial Statements--December 31, 1999


Schedules  to the  consolidated  financial  statements  required by Article 9 of
Regulation  S-X are not  required  under  the  related  instructions  or are not
applicable and therefore, have been omitted.



                                   Exhibit 23

                          The Peoples Holding Company

                         Consent of Independent Auditors


We consent to the incorporation by reference in the Registration Statement (Form
S-3 No.  33-20108) of The Peoples Holding Company and in the related  Prospectus
of our report dated January 24, 2000, with respect to the consolidated financial
statements of The Peoples Holding  Company  included in this Annual Report (Form
10-K) for the year ended December 31, 1999.



                                           /s/ Ernst & Young LLP

Memphis, Tennessee
March 13, 2000

<TABLE> <S> <C>

<ARTICLE> 9
<MULTIPLIER> 1,000

<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          DEC-31-1999
<PERIOD-END>                               DEC-31-1999
<CASH>                                          42,956
<INT-BEARING-DEPOSITS>                           1,067
<FED-FUNDS-SOLD>                                     0
<TRADING-ASSETS>                                     0
<INVESTMENTS-HELD-FOR-SALE>                    181,133
<INVESTMENTS-CARRYING>                          85,611
<INVESTMENTS-MARKET>                            83,373
<LOANS>                                        799,085
<ALLOWANCE>                                     10,058
<TOTAL-ASSETS>                               1,162,959
<DEPOSITS>                                     978,958
<SHORT-TERM>                                    32,000
<LIABILITIES-OTHER>                             16,643
<LONG-TERM>                                     19,269
                                0
                                          0
<COMMON>                                        31,061
<OTHER-SE>                                      85,028
<TOTAL-LIABILITIES-AND-EQUITY>                 116,089
<INTEREST-LOAN>                                 66,730
<INTEREST-INVEST>                               16,364
<INTEREST-OTHER>                                   406
<INTEREST-TOTAL>                                83,500
<INTEREST-DEPOSIT>                              35,477
<INTEREST-EXPENSE>                              37,342
<INTEREST-INCOME-NET>                           46,158
<LOAN-LOSSES>                                    3,192
<SECURITIES-GAINS>                                  85
<EXPENSE-OTHER>                                 41,480
<INCOME-PRETAX>                                 20,962
<INCOME-PRE-EXTRAORDINARY>                      20,962
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    14,780
<EPS-BASIC>                                       2.38
<EPS-DILUTED>                                     2.38
<YIELD-ACTUAL>                                    4.65
<LOANS-NON>                                        136
<LOANS-PAST>                                     7,817
<LOANS-TROUBLED>                                   146
<LOANS-PROBLEM>                                      0
<ALLOWANCE-OPEN>                                 9,742
<CHARGE-OFFS>                                    3,434
<RECOVERIES>                                       558
<ALLOWANCE-CLOSE>                               10,058
<ALLOWANCE-DOMESTIC>                            10,058
<ALLOWANCE-FOREIGN>                                  0
<ALLOWANCE-UNALLOCATED>                            362


</TABLE>


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