GIBSON GREETINGS INC
10-Q/A, 1994-08-29
GREETING CARDS
Previous: INSURED MUNICIPALS INCOME TRUST SERIES 88, 485BPOS, 1994-08-29
Next: GIBSON GREETINGS INC, 10-K/A, 1994-08-29



PAGE
<PAGE>

                                UNITED STATES

                      SECURITIES AND EXCHANGE COMMISSION

                           Washington, D.C.  20549

                                 FORM 10-Q/A

                              (AMENDMENT NO. 1)

  [ X ]   QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
          OF THE SECURITIES EXCHANGE ACT OF 1934

  For the quarterly period ended September 30, 1993

           OR

  [   ]    TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
           OF THE SECURITIES EXCHANGE ACT OF 1934

  For the transition period from  _______ to _______

                      Commission File Number 0-11902

                            GIBSON GREETINGS, INC.

  Incorporated under the laws                   IRS Employer
    of the State of Delaware          Identification No. 52-1242761

                  2100 Section Road, Cincinnati, Ohio 45237

                   Telephone Number: Area Code 513-841-6600

          Indicate by check mark  whether the registrant (1) has  filed all
  reports required  to be filed  by Section 13  or 15(d) of the  Securities
  Exchange Act of 1934 during the  preceding 12 months (or for such shorter
  period that the registrant was required to file such reports), and (2) has
  been subject to such filing requirements for the past 90 days.
  Yes  [X]  No  [ ]

          Indicate the number of shares outstanding of each of the issuer's
  classes of  common stock, as  of the  latest practicable date: 16,095,829
  shares of common stock, par value $.01, outstanding at August 22, 1994.





PAGE
<PAGE>
<TABLE>
 Part I., Item 1, Financial Statements

                          GIBSON GREETINGS, INC.
                   CONDENSED CONSOLIDATED BALANCE SHEETS
              (Dollars in thousands except per share amounts)
                                (Unaudited)
<CAPTION>
                                     September 30, December 31, September 30,
                                          1993          1992          1992
                                       ---------     ---------     ---------
<S>                                    <C>           <C>           <C>
ASSETS
CURRENT ASSETS:
  Cash and equivalents                 $     540     $   9,505     $     290
  Trade receivables, net                 101,038       169,605        92,521
  Inventories                            190,564       118,758       185,424
  Prepaid expenses                         5,213         4,301         4,173
  Prepaid income taxes                        -             -          7,274
  Deferred income taxes                   33,813        31,947        26,225
                                       ---------     ---------     ---------
     Total current assets                331,168       334,116       315,907
                                       ---------     ---------     ---------
PLANT AND EQUIPMENT, net                 117,850       112,712       111,660

OTHER ASSETS, net                         79,552        54,276        50,545
                                       ---------     ---------     ---------
                                       $ 528,570     $ 501,104     $ 478,112
                                       =========     =========     =========
LIABILITIES AND STOCKHOLDERS' EQUITY
CURRENT LIABILITIES:
  Debt due within one year             $  41,962     $  31,911     $  31,116
  Accounts payable                        26,333        14,738        26,141
  Income taxes payable                     3,941         9,931            -
  Other current liabilities               55,289        53,275        45,499
                                       ---------     ---------     ---------
   Total current liabilities             127,525       109,855       102,756
                                       ---------     ---------     ---------
DEFERRED INCOME TAXES                        618         2,693         3,896

LONG-TERM DEBT                            74,441        70,175        69,514

OTHER LIABILITIES                         21,336        15,040        13,892
                                       ---------     ---------     ---------
   Total liabilities                     223,920       197,763       190,058
                                       ---------     ---------     ---------
STOCKHOLDERS' EQUITY:
  Preferred stock, par value $1.00;
   5,000,000 shares authorized,
   none issued                                -             -             -

  Preferred stock, Series A, par
   value $1.00; 300,000 shares
   authorized, none issued                    -             -             -

  Common stock, par value $.01;
   50,000,000 shares authorized,
   16,530,067, 16,506,919 and
   16,506,719 shares issued,
   respectively                              165           165           165
  Paid-in capital                         45,089        44,436        44,088
  Retained earnings                      264,917       264,469       249,388
  Foreign currency adjustment                367           159           301
                                       ---------     ---------     ---------
                                         310,538       309,229       293,942
  Less treasury stock, at cost,
   473,344, 473,344 and 473,344
   shares, respectively                    5,888         5,888         5,888
                                       ---------     ---------     ---------
   Total stockholders' equity            304,650       303,341       288,054
                                       ---------     ---------     ---------
                                       $ 528,570     $ 501,104     $ 478,112
                                       =========     =========     =========
</TABLE>
[FN]
See accompanying notes to condensed consolidated financial statements.
PAGE
<PAGE>
<TABLE>
                          GIBSON GREETINGS, INC.
               CONDENSED CONSOLIDATED STATEMENTS OF INCOME
              (Dollars in thousands except per share amounts)
                                (Unaudited)
<CAPTION>
                              Three Months Ended        Nine Months Ended
                                 September 30,             September 30,
                               1993         1992         1993         1992
                            ---------    ---------    ---------    ---------
<S>                         <C>          <C>          <C>          <C>
Revenues                    $ 142,296    $ 115,556    $ 311,167    $ 273,720

Costs and expenses:

  Operating expenses:

    Cost of products sold      77,519       70,643      139,328      126,244

    Selling, distribution
    and administrative
    expenses                   58,012       63,225      156,929      157,064
                            ---------    ---------    ---------    ---------
     Total operating
       expenses               135,531      133,868      296,257      283,308
                            ---------    ---------    ---------    ---------
Operating income (loss)
  before financing and
  derivative transaction
  expenses                      6,765      (18,312)      14,910       (9,588)

  Financing and derivative
    transaction expenses:

     Interest expense, net of
      capitalized interest      1,945        1,997        5,362        5,375

     Interest income             (127)        (244)        (894)        (950)

     Loss on derivative
       transactions, net        1,879           -         1,879           -
                            ---------    ---------    ---------    ---------
     Total financing
       and derivative
       transaction
       expenses, net            3,697        1,753        6,347        4,425
                            ---------    ---------    ---------    ---------
Income (loss) before
  income taxes and
  cumulative effect
  of accounting changes         3,068      (20,065)       8,563      (14,013)

 Income taxes                     826       (7,736)       3,304       (5,313)
                            ---------    ---------    ---------    ---------
Income (loss) before
 cumulative effect of
 accounting changes             2,242      (12,329)       5,259       (8,700)

Cumulative effect of change
 in accounting for
 postretirement benefits
 other than pensions, net of
 income taxes of $1,609            -            -            -        (2,487)

 Cumulative effect of change
  in accounting for income
  taxes                            -            -            -         1,038
                            ---------    ---------    ---------    ---------
Net income (loss)           $   2,242    $ (12,329)   $   5,259    $ (10,149)
                            =========    =========    =========    =========
Income (loss) per share
 before cumulative effect
 of accounting changes      $     .14    $    (.75)   $     .33    $    (.53)

Cumulative effect per share
 of change in accounting
 for postretirement benefits
 other than pensions, net of
 income taxes                      -            -            -          (.15)

Cumulative effect per share
 of change in accounting for
 income taxes                      -            -            -           .06
                            ---------    ---------    ---------    ---------
Net income (loss) per share $     .14    $    (.75)   $     .33    $    (.62)
                            =========    =========    =========    =========
Dividends per share         $     .10    $     .10    $     .30    $     .29
                            =========    =========    =========    =========
</TABLE>
[FN]
See accompanying notes to condensed consolidated financial statements.
PAGE
<PAGE>
<TABLE>
                          GIBSON GREETINGS, INC.
              CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                          (Dollars in thousands)
                                (Unaudited)
<CAPTION>
                                                        Nine Months Ended
                                                          September 30,
                                                       1993          1992
                                                    ----------    ----------
<S>                                                 <C>           <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
 Net income (loss)                                  $    5,259    $  (10,149)
 Adjustments to reconcile net income (loss) to
  net cash provided by operating activities:
   Depreciation and write-down of display fixtures      18,022        18,334
   Loss on disposal of plant and equipment               3,556         3,293
   Loss on derivative transactions, net                  1,879            -
   Deferred income taxes                                (4,576)           94
   Amortization of deferred costs and other
    intangibles                                         15,617        27,800
   Change in assets and liabilities:
      Decrease in trade receivables, net                68,596       113,506
      Increase in inventories                          (63,583)      (70,785)
      Increase in prepaid expenses                        (720)          (54)
      Increase in prepaid income taxes                      -         (7,274)
      Increase in other assets, net of amortization    (15,730)      (13,338)
      Increase in accounts payable                      10,077        10,879
      Decrease in income taxes payable                  (6,116)      (19,898)
      Increase (decrease) in other current
       liabilities                                       1,413        (1,607)
      Increase (decrease) in other liabilities          (3,658)        6,363
   All other, net                                          174           227
                                                    ----------    ----------
           Total adjustments                            24,951        67,540
                                                    ----------    ----------
        Net cash provided by operating activities       30,210        57,391
                                                    ----------    ----------
CASH FLOWS FROM INVESTING ACTIVITIES:
 Purchase of plant and equipment                       (24,673)      (22,541)
 Proceeds from sale of plant and equipment                 121            23
 Acquisition of The Paper Factory of Wisconsin, Inc.,
    net of cash acquired                               (24,782)           -
                                                    ----------    ----------
        Net cash used in investing activities          (49,334)      (22,518)
                                                    ----------    ----------
CASH FLOWS FROM FINANCING ACTIVITIES:
 Net increase (decrease) in short-term borrowings        7,950       (41,000)
 Issuance of long-term debt                              8,075            -
 Payments on long-term debt                             (1,708)         (657)
 Issuance of common stock                                  653         1,929
 Acquisition of common stock for treasury                   -            (49)
 Dividends paid                                         (4,811)       (4,647)
                                                    ----------    ----------
       Net cash provided by (used in)
        financing activities                            10,159       (44,424)
                                                    ----------    ----------
NET DECREASE IN CASH AND EQUIVALENTS                    (8,965)       (9,551)

CASH AND EQUIVALENTS AT BEGINNING OF PERIOD              9,505         9,841
                                                    ----------    ----------
CASH AND EQUIVALENTS AT END OF PERIOD               $      540    $      290
                                                    ==========    ==========

Supplemental disclosures of cash flow information
 Cash paid during the period for:
   Interest, net of amounts capitalized             $    5,048    $    7,426
   Income taxes                                         14,014        19,022
</TABLE>
[FN]
See accompanying notes to condensed consolidated financial statements.
PAGE
<PAGE>

                            GIBSON GREETINGS, INC.
             NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                 Nine Months Ended September 30, 1993 and 1992
                 (Amounts in thousands except per share data)
                                  (Unaudited)

Note 1 - Basis of Presentation
The accompanying unaudited condensed consolidated financial statements include
the  accounts of  Gibson Greetings, Inc.  and its  subsidiaries (the Company).
Intercompany transactions and balances have been  eliminated in consolidation.
The unaudited condensed consolidated  financial statements have been  prepared
in  accordance with  Article 10-01  of Regulation  S-X of  the  Securities and
Exchange Commission and, as such,  do not include all information required  by
generally  accepted accounting  principles.   However, in  the opinion  of the
Company,  these financial  statements contain  all adjustments,  consisting of
only normal recurring adjustments, necessary  to present fairly the  financial
position as of September 30,  1993, December 31, 1992 and September  30, 1992,
the results of its operations for the nine months ended September 30, 1993 and
1992 and its cash flows for the nine months ended September 30, 1993 and 1992.

On July  1,  1994, the  Company  announced that  it  had determined  that  the
inventory  of Cleo,  Inc. (Cleo), a  wholly-owned subsidiary,  at December 31,
1993 had been overstated, resulting in an approximate 20% overstatement of the
Company's previously  reported  1993 consolidated  net  income.   The  Company
believes  such overstatement resulted from a deliberate attempt by one or more
Cleo personnel to overstate income before  income taxes.  The overstatement of
inventory and income before income  taxes was $8,806 at December 31,  1993 and
for  the year  then  ended.   The  December  31, 1993  consolidated  financial
statements have  been amended and restated  to reflect the correction  of such
overstatement  as well as  the accrual of  an unrealized market  value loss of
$3,100 on two derivative transactions outstanding at December 31,  1993, which
did not qualify as hedges, and the recognition of a $1,982 previously deferred
gain from  certain  derivative  transactions entered  into  and/or  terminated
during 1993 which also did not qualify as hedges.  The net effect of these two
derivative  adjustments,  a  loss  of  $1,118,  was  recognized  in  the  1993
consolidated financial statements as  these adjustments became significant  in
light  of  the reduction  in  the  Company's  net  income resulting  from  the
restatement of Cleo inventory.  The above changes  reduced 1993 net income and
net income  per share  from amounts  previously reported by  $6,013 and  $.38,
respectively.

The Company determined that $1,400 of  the $8,806 inventory and income  before
income taxes overstatement related to the third quarter of 1993.  Accordingly,
the accompanying condensed consolidated financial statements  at September 30,
1993 and  for the  three and  nine  months then  ended have  been amended  and
restated to  reflect the correction of such  overstatement.  Additionally, the
Company  accrued an unrealized market  value loss of  $2,990 on two derivative
transactions outstanding at September 30, 1993 which did not qualify as hedges
and recognized  a  $1,111 previously  deferred  gain from  certain  derivative
transactions entered into  and/or terminated during  the first nine  months of
1993  which also  did not  qualify as  hedges.   The net  effect of  these two
derivative adjustments,  a loss of $1,879, was  recognized in the accompanying
restated  condensed consolidated  financial  statements  as these  adjustments
became  significant  in light  of the  reduction in  the Company's  net income
resulting from the  restatement of Cleo inventory.   The above changes reduced
net income and net  income per share for the three and  nine months then ended
from amounts previously reported by $1,903 and $.12, respectively.

The Company suggests  that these financial  statements be read  in conjunction
with the consolidated financial statements and notes included in the Company's
1992 Annual Report to Stockholders.
PAGE
<PAGE>
Certain prior year amounts in the consolidated financial statements  have been
reclassified to conform with the 1993 presentation.

The Company implemented Statement of Financial Accounting Standards (SFAS) No.
106 - "Employers' Accounting for Postretirement Benefits Other Than Pensions,"
effective as  of January 1,  1992.   This standard requires  that the cost  of
these  benefits, which  are primarily retiree  health care  and life insurance
benefits, be  recognized  in the  financial statements  during the  employees'
active working lives.  In prior years, the Company recognized these costs on a
cash basis.

Effective  January  1,  1992,  the  Company  adopted  Statement  of  Financial
Accounting Standards  (SFAS)  No. 109  -"Accounting  for Income  Taxes."  This
Statement  utilizes  the  liability  method of  accounting  for  income taxes.
Deferred taxes are  determined based on  the estimated  future tax effects  of
differences  between  the financial  statement  and tax  bases  of  assets and
liabilities given the provisions of currently enacted tax laws. Prior to 1992,
the Company  accounted  for income  taxes  using Accounting  Principles  Board
Opinion No. 11.

The  cumulative  effect  of  the  accounting  change  of  $1,038  due  to  the
implementation of  SFAS No.  109  was reflected  in the  Company's  previously
reported  first quarter 1992  results.  As  a result of  the implementation of
SFAS 109,  previously reported net loss of  $11,187 ($.69 per share) decreased
to a net loss of $10,149 ($.62 per share)  for the nine months ended September
30, 1992.

Interest rate swap  and derivative transactions that do  not qualify as hedges
are recorded at their  fair market value, which  is the estimated amount  that
the  Company  would  receive  or pay  to  terminate  the  transactions  at the
reporting date  as  determined by  a financial  institution's valuation  model
based on the projected value of the transactions at maturity.


Note 2 - Seasonal Nature of Business

Because  of  the  seasonal  nature  of  the  Company's  business,  results  of
operations for  interim periods are not necessarily  indicative of results for
the full year.


Note 3 - Acquisition of The Paper Factory of Wisconsin, Inc.

On  June 1, 1993,  the Company acquired  The Paper Factory  of Wisconsin, Inc.
(The Paper  Factory) for $25.1 million in a business combination accounted for
as a purchase.  The Paper Factory operates  retail stores located primarily in
manufacturers' outlet shopping centers.  The results of The Paper  Factory are
not material  and are included in the  consolidated financial statements since
the date of acquisition.   The total cost of the acquisition exceeded the fair
value of the  net assets of The Paper Factory by $26.2 million.  In connection
with the acquisition, the Company  assumed liabilities of approximately  $11.6
million.

PAGE
<PAGE>
Note 4 - Trade Receivables

Trade receivables consist of the following:

                                     September 30, December 31, September 30,
                                          1993          1992          1992
                                       ---------     ---------    ---------
Trade receivables                      $ 139,280     $ 223,022    $ 132,071

Less reserve for returns,
  allowances, cash discounts
  and doubtful accounts                   38,242        53,417       39,550
                                       ---------     ---------    ---------
                                       $ 101,038     $ 169,605    $  92,521
                                       =========     =========    =========

Note 5 - Inventories

Inventories consist of the following:

                                     September 30, December 31, September 30,
                                          1993          1992          1992
                                       ---------     ---------    ---------
Finished goods                         $ 137,762     $  67,736    $ 139,856
Work-in-process                           15,829        12,867       15,207
Raw materials and supplies                36,973        38,155       30,361
                                       ---------     ---------    ---------
                                       $ 190,564     $ 118,758    $ 185,424
                                       =========     =========    =========

Note 6 - Interest Expense

Capitalized  interest   for  the  three-month  and  nine-month  periods  ended
September 30, 1993 and 1992 was $0, $0, $20 and $74, respectively.


Note 7 - Net Income Per Share

The  weighted  average  number  of  shares  of  common  stock  and equivalents
outstanding used in computing net income per share is as follows:

                                                       1993          1992
                                                    ----------    ----------
Three months ended September 30,                        16,121        16,065
                                                    ==========    ==========

Nine months ended September 30,                         16,091        16,121
                                                    ==========    ==========
PAGE
<PAGE>

Note 8 - Derivative Transactions

The  Company  periodically  enters  into  interest  rate  swap  or  derivative
transactions  with  the intent  to  manage the  interest  rate  sensitivity of
portions of its debt.  At September 30, 1993, the Company had four outstanding
interest  rate  swap/derivative  positions  with a  total  notional  amount of
$96,000.   Two  agreements,  with  terms similar  to  the related  bonds,  are
constituted as hedges  and effectively change  the Company's interest  rate on
$3,000 of industrial revenue bonds to 6.67% through  February 1998.  The other
two agreements did  not qualify as hedges.   The first attempted  to limit the
Company's  exposure against  rising short-term rates  on a  notional amount of
$60,000 through 1995.  The  last position provided the Company with  a maximum
1.0%  annuity on  $30,000 through August  1994 predicated  on short-term rates
remaining in a specified range.  The estimated current market value of the two
derivative transactions, as determined by a  financial institution's valuation
model based on a projected future value of the transactions at maturity, was a
loss  of $2,990  at September  30, 1993  and was  accrued in  the accompanying
condensed consolidated financial statements at September 30, 1993 and  for the
three  and  nine  months  then  ended.    The  Company  received  proceeds  of
approximately $1,111 relating to  certain derivative transactions, which  also
did  not qualify as  hedges and which  were either entered  into or terminated
during  1993.    Such  proceeds  have  been  reflected  in   the  accompanying
Consolidated Statement of Income for the three and nine months ended September
30, 1993 as a component of "Loss on derivative transactions, net."

On  March  4,  1994,   the  Company  announced  that,  based   on  trading  of
swap/derivative positions subsequent to year-end, the Company entered into new
transactions  which will  result in  a minimum  loss of  $3,000 and  a maximum
potential  loss of $27,575.   The new  transactions, which mature  in June and
August  1995, may  be liquidated  at any  time prior  to maturity  and had  an
estimated cost  of termination  of  approximately $17,500  at March  4,  1994.
These  positions will  continue to  be reported  at current fair  market value
until  they mature  or are  closed out,  and fluctuations  in such  value will
affect  earnings  in  future  periods.    The  combined  effect  of  these two
transactions is that the  Company's losses will be between $3,000 and $27,575.
The Company's losses would be minimized at $3,000  if the six-month LIBOR rate
is at or below  3.90% on June 7, 1995 and the basis  point spread for interest
rate  swaps (the  "swap spread")  relative to  the 10.75%  U.S. Treasury  Note
maturing  August 15, 2005 is at or above 33.5 basis points on August 15, 1995.
On the  other hand, its losses would be maximized  at $27,575 if the six-month
LIBOR rate equals or  exceeds 5.90% on June 7, 1995 and the  swap spread is 20
basis points or less on August  15, 1995.  The Company may elect  to liquidate
the  transactions at  any time  prior to  maturity based on  market conditions
prevailing at the time.   As of  June 30, 1994, the  six-month LIBOR rate  was
5.25% and the swap spread was 25.2 basis points.  These transactions are still
held  by the  Company and,  at June  30, 1994,  had an  estimated net  cost of
termination of $22,995.

PAGE
<PAGE>
Note 9 - Legal Matters

In 1990,  a complaint was issued  against the Company  alleging certain unfair
labor  practices in connection  with a  strike at one  of its  facilities.  On
December 18, 1991, an Administrative Law Judge of the National Labor Relations
Board  ("NLRB") issued a  recommended order, which  included reinstatement and
back  pay affecting  approximately 160  strikers, based  on findings  that the
Company had  violated certain provisions of the  National Labor Relations Act.
On  May 7, 1993,  the NLRB upheld  the Administrative Law  Judge's decision in
some  respects, and enlarged  the number of  strikers entitled to  back pay to
approximately 240.   A prompt notice of appeal was filed  in the United States
Court of Appeals for the  District of Columbia Circuit.  The  Company believes
it  has substantial  defenses  to the  charges, and  these defenses  have been
presented in briefs  in the Company's appeal.   The appeal is  scheduled to be
heard on September 14, 1994.  A decision is expected later in 1994 or early in
1995.

On July  1,  1994, the  Company  announced that  it  had determined  that  the
inventory of Cleo at  December 31, 1993 had  been overstated, resulting in  an
approximate  20%  overstatement  of  the  Company's  previously reported  1993
consolidated net income. See Note 1.

In  early July, 1994, five  purported class actions  were commenced by certain
stockholders (the "Suits") against the Company and its Chairman, President and
Chief  Executive Officer in the United  States District Court for the Southern
District of Ohio, each alleging violations of the federal securities laws and,
in the  case of  two of  the Suits, breach  of common  law duties  and seeking
unspecified  damages for an  asserted public  disclosure of  false information
regarding the Company's earnings.   Each of the Suits points to  the inventory
valuation issue at Cleo as  the basis for its claims.  The  Company intends to
vigorously defend the Suits.

The Securities and Exchange Commission  is conducting a private  investigation
to determine  whether  the  Company or  any  of its  officers,  directors  and
employees have  engaged in conduct in  violation of certain provisions  of the
Securities Exchange Act of 1934 and the rules and regulations thereunder.  The
Company  believes  that  such  investigation  is  focused principally  on  the
derivative transactions  and the overstatement of the Cleo inventory discussed
in  Note 1  and the Company's  public statements  and accounting  systems with
respect thereto.  The Company is cooperating in such investigation.

In addition, the Company is a defendant in certain other litigation.

Management does not believe that an adverse  outcome as to any or all of these
matters  would have a  material adverse effect  on the Company's  net worth or
total  cash flows; however,  the impact  on the  statement of operations  in a
given year could be material.


PAGE
<PAGE>
Part I.,  Item 2., Management's Discussion and Analysis of Results of Operations
and Financial Condition

Introduction

On July 1, 1994, the Company announced that it had determined that the inventory
of Cleo at December  31, 1993 had been  overstated, resulting in  an approximate
20%  overstatement of the  Company's previously  reported 1993  consolidated net
income.   The  Company believes  such overstatement  resulted from  a deliberate
attempt by one or more  Cleo personnel to overstate income  before income taxes.
The overstatement of inventory and income before income  taxes was approximately
$8.8 million at December 31, 1993 and for the year then ended.  The December 31,
1993 consolidated financial statements have been amended and restated to reflect
the correction of such  overstatement as well  as the  accrual of an  unrealized
market value loss of  $3.1 million on two derivative transactions outstanding at
December 31, 1993, which  did not  qualify as  hedges, partially  offset by  the
recognition  of a $2.0 million previously deferred  gain from certain derivative
transactions entered  into  and/or terminated  during 1993  which  also did  not
qualify as  hedges.  The net effect of these  two derivative adjustments, a loss
of  $1.1  million, has  been  recognized  in  the  1993  consolidated  financial
statements as these adjustments became  significant in light of the reduction in
the Company's net income resulting  from the restatement of Cleo  inventory.  In
total, the above  changes reduced net  income and net  income per share for  the
year ended December 31,  1993 from amounts  previously reported by $6.0  million
and $.38, respectively.

The Company  determined that  $1.4 million  of the  $8.8 million  inventory  and
income  before  income  taxes  overstatement  related   to  the  third  quarter.
Accordingly,  the  accompanying condensed  consolidated financial  statements at
September 30,  1993 and  for  the three  and nine  months then  ended have  been
amended  and  restated  to   reflect  the  correction  of   such  overstatement.
Additionally,  the  Company  accrued an  unrealized market  value  loss  of $3.0
million  on two derivative transactions outstanding at  September 30, 1993 which
did not qualify as hedges and recognized a $1.1 million previously deferred gain
from certain derivative transactions  entered into and/or terminated  during the
first nine months of 1993 which  also did not qualify as hedges.  The net effect
of these two derivative adjustments,  a loss of $1.9 million,  was recognized in
the accompanying restated condensed  consolidated financial statements  as these
adjustments  became significant in light  of the reduction in  the Company's net
income resulting from the  restatement of Cleo inventory.   In total,  the above
changes reduced net  income and  net income  per share  for the  three and  nine
months  then ended from  amounts previously  reported by $1.9 million  and $.12,
respectively.


PAGE
<PAGE>
Results of Operations

Revenues  in the  third  quarter  increased 23.1%  to  $142.3 million  from  the
previous year  reflecting  increases  in  seasonal  cards  partially  offset  by
declines in giftwrap and shipments  to Phar-Mor, Inc. (Phar-Mor).   A decline in
business acquisition costs, partially  offset by  higher competitive  allowances
also contributed  to the  increase.  The  decline in  business acquisition costs
reflects  lower amortization  costs resulting  from the  write-off  of long-term
sales  contracts with Phar-Mor  totaling $16.4  million in 1992.   Phar-Mor, the
Company's  largest customer  in 1991,  filed for  bankruptcy in  September 1992.
Excluding  these write-offs, 1992 third quarter revenues  would have been $132.0
million.  For the nine months ended September 30, 1993, revenues increased 13.7%
to $311.2 million from  1992.   Increases in  everyday and  seasonal cards  were
partially  offset by  declines in  giftwrap and  related products  and decreased
shipments to  Phar-Mor.  Excluding the  Phar-Mor write-offs, total  revenues for
the nine months ended  September 30, 1992 would  have been $290.1 million.   The
acquisition of The Paper Factory  on June 1, 1993 also  contributed to increases
in revenues for both  the three-month and nine-month periods ended September 30,
1993.

Operating expenses, as a percent  of revenues, declined in the  third quarter of
1993  compared to  the prior year's third  quarter, and  totaled $135.5 million.
Cost of products sold ratios decreased from last year primarily due to favorable
product  costs partially offset by  change in product mix, pricing pressures and
customer  discounts which adversely affected gross margins  from Cleo's sales of
gift  wrap and  paper  products.   The  Company  expects that  these  conditions
adversely affecting  Cleo's results  will continue  in 1994  and that  Cleo will
incur  a loss  for 1994.   In  addition, the Company  has recently  completed an
extensive review of Cleo's inventory and anticipates that it will record, in the
second quarter of  1994, obsolescence charges against  the book value of certain
of Cleo's  inventory.  Selling, distribution  and administrative expenses,  as a
percent of revenues, decreased  to 40.8%, reflecting lower bad debt expense  and
other expense, net, partially offset by goodwill amortization  and certain other
purchase  accounting related  expenses attributable  to the  acquisition  of The
Paper Factory  as well as start-up  costs of  certain international  operations.
The 1992 expenses included a  bad debt provision of $5.9  million, the write-off
of the unamortized cost of greeting card fixtures of $5.1 million and work force
restructuring  charges of  $1.4  million related  to  the  Phar-Mor  bankruptcy.
Excluding  all charges  related  to Phar-Mor,  1992  selling,  distribution  and
administrative expenses, as a percent of revenues, would have been 38.5%.

Financing  and derivative  transaction expenses  for the  three months  and nine
months ended September 30, 1993 increased over  1992 primarily due to net losses
on  certain interest rate derivative transactions of $1.9  million.  The Company
recorded a  net loss on derivative transactions with a financial institution for
the three and nine months  ended September 30, 1993 of  $1.9 million, consisting
of  the accrual  of an  unrealized  market value  loss of  $3.0  million on  two
derivative transactions outstanding at September 30, 1993, which did not qualify
as hedges, and the recognition  of a $1.1 million previously  deferred gain from
certain derivative transactions entered into and/or  terminated during the first
nine months of 1993  which also did not qualify as  hedges.  The market value of
derivative transactions  outstanding at September 30,  1993 was determined  by a
financial  institution's valuation model based on the  projected future value of
the transactions at maturity.

PAGE
<PAGE>
Operating expenses for the nine months ended September 30, 1993, as a percent of
revenues, decreased from the  prior nine-month  period, due to  a lower  product
cost ratio of 44.8% and a lower selling, distribution and administrative expense
ratio  of  50.4%,  as   compared  to  comparable  ratios  of  46.1%  and  57.4%,
respectively, in  1992 which reflected the  Phar-Mor bankruptcy.   Excluding the
charges related to Phar-Mor,  the 1992 selling, distribution  and administrative
ratio would have been 49.9%.  Operating expenses in 1993 were adversely affected
by international  operations' start-up costs and  the acquisition  of The  Paper
Factory.  Cost  of products sold  were adversely  affected by change  in product
mix, pricing  pressures  and customer  discounts  which adversely affected gross
margins  from Cleo's  sales of  gift  wrap and  paper products.

Third quarter pretax income of  $3.1 million was $23.1 million  higher than last
year and represented 2.2% of  total revenues.  Pretax income for the nine months
ended September  30, 1993  was $8.6  million and  represented 2.8%  of  revenues
compared to a pretax loss of $14.0 million for 1992.

Effective tax rates for  the three months  and nine  months ended September  30,
1993 were 26.9% and 38.6%,  respectively, compared with 38.6% and  37.9% for the
same periods in 1992.   Recently enacted tax laws raised  the statutory tax rate
for corporations from 34%  to 35%, retroactive  to January  1, 1993.   Partially
offsetting the  adverse impact of the 1% increase in effective tax rates in 1993
and future periods is  the favorable adjustment of  $.8 million recorded  in the
third quarter of 1993 due to the revaluation of certain deferred tax assets.

Income before the cumulative effect of  accounting changes was $5.3  million for
the first  nine months of  1993 and represented  1.7% of revenues  compared to a
loss of $8.7 million for the first nine months of 1992.

During  1992, the Company  adopted Statement  of Financial  Accounting Standards
(SFAS)  No. 106 - "Employers' Accounting for  Postretirement Benefits Other Than
Pensions," retroactive to January 1, 1992.  Upon adoption,  the Company incurred
a  one-time charge  of  $2.5 million,  net  of  income taxes  of  $1.6  million,
attributable to the cumulative effect of the adoption of this accounting change.
The impact on net income  per share was $.15.  In addition, the  Company adopted
SFAS No. 109 - "Accounting for Income Taxes" which resulted in a credit  of $1.1
million or $.06 per share for the cumulative effect of this change.

Net income  for the third quarter of 1993 was  $2.2 million and represented 1.6%
of total revenues compared to a net loss of $12.3 million in 1992.  For the nine
months ended September 30, 1993, net income  of $5.3 million represented 1.7% of
total revenues compared to a net loss of $10.1 million in 1992.

Liquidity and Capital Resources

Cash flows from operating activities for the  first nine months of 1993 provided
$30.2  million in cash compared  to $57.4 million  for the same  period in 1992.
The  decline  from  1992 reflected  lower trade  receivable  decreases  from the
previous  year-end  and  lower   amortization  of   deferred  costs  and   other
intangibles.  This was partially offset by higher net income, lower decreases in
income taxes  payable and lower inventory  increases.  Improvements  realized in
inventory  control programs  were  partially offset  by  inventory  acquired  in
connection  with the purchase of The  Paper Factory.  The  net increase in other
assets from  September 30,  1992 reflected  the increase  in  goodwill of  $26.2
million  associated  with the  acquisition of  The Paper  Factory in  the second
quarter of 1993.

PAGE
<PAGE>
Net cash used in investing  activities totaled $49.3 million in  the nine months
ended September 30, 1993  compared with $22.5 million  in the nine  months ended
September 30, 1992.  Cash  used in investing activities for  plant and equipment
purchases in 1993  was $24.7  million compared to  $22.5 million  in 1992.   The
increase in capital expenditures reflected the purchase of a distribution center
by the Company's U.K.  based subsidiary.   In addition,  the acquisition of  The
Paper Factory was financed with  cash and $8.1 million of  long-term debt issued
to the former shareholders of The Paper Factory.

Cash provided by financing activities in the first nine months of 1993 was $10.2
million compared  to cash used  of $44.4 million  in 1992.  Debt  due within one
year increased  $6.2 million  versus a decrease of  $41.7 million  reflecting an
increase in short-term borrowings.

In April, 1993 the Company consummated a new $210 million, three-year  revolving
credit facility,  replacing the similar existing  facility.   The facility  will
provide funds for general corporate purposes and future growth.

The  Company  periodically  enters   into  interest  rate  swap   or  derivative
transactions  with  a  financial   institution  to  manage  the   interest  rate
sensitivity of a portion  of its debt.   Certain of the  derivative transactions
executed  during the  first nine  months of  1993 did  not qualify  as effective
interest  rate  hedges  and,  accordingly,  the   proceeds  realized  from  such
transactions (approximately $1.1 million) have been recognized as a component of
the  loss  on  derivative  transactions,  net   in  the  accompanying  Condensed
Consolidated Statement of Income for the three  and nine months ended  September
30, 1993.   Additionally, the estimated  current market value of  two derivative
transactions  outstanding at September 30, 1993, which  likewise did not qualify
as  effective interest rate hedges, was a loss of $3.0 million which was accrued
in the accompanying condensed consolidated financial statements at September 30,
1993.  The market value of the derivative transactions at September 30, 1993 was
determined  by a financial institution's valuation model  based on the projected
future value of the transactions at maturity.

On  March  4,   1994,  the   Company  announced  that,  based   on  trading   of
swap/derivative positions subsequent to  year-end, the Company had  entered into
two new transactions with a financial institution which will result in a minimum
loss  of $3.0 million and a  maximum potential loss of  $27.575 million. The new
transactions, which mature in  June and August  1995, may  be liquidated at  any
time prior to maturity and had an estimated cost of termination of approximately
$17.5 million at  March 4, 1994.  As these positions do not constitute effective
hedges, they are reported at  their current fair market value  until they mature
or are closed out, and fluctuations in such value will affect earnings in future
periods.  The combined  effect of these two  transactions is that  the Company's
losses on these transactions will be  between $3.0 million and  $27.575 million.
The Company's losses would be  minimized at $3.0 million if  the six-month LIBOR
rate  is at  or below  3.90% on  June 7,  1995  and the  basis point  spread for
interest rate  swaps (the "swap spread")  relative to  the 10.75% U.S.  Treasury
Note maturing  August 15, 2005 is  at or above 33.5  basis points on  August 15,
1995.  On  the other hand, its losses would  be maximized at $27.575  million if
the  six-month LIBOR rate equals or exceeds  5.90% on June 7,  1995 and the swap
spread is 20 basis points or less on August 15, 1995.  The Company may elect  to
liquidate  the transactions  at  any time  prior  to  maturity based  on  market
conditions prevailing at  the time.   As of June  30, 1994, the six-month  LIBOR
rate was  5.25% and the swap  spread was 25.2 basis points.   These transactions
are still held by  the Company and, at June 30,  1994, had an estimated net cost
of termination of approximately $23.0 million.

PAGE
<PAGE>
In  connection with  certain of the  Company's debt  agreements, the  Company is
required  to submit  to its  lenders, interim  condensed  consolidated financial
statements  within 45 days after the end  of the quarter.  Since the Company was
seeking a more  complete valuation of its  derivative transactions prior  to its
restatement of  prior period results,  the Company  was unable to provide  those
statements for the period ended June 30, 1994 to its lenders by August 15, 1994.
It is  management's  intent to  file those  statements with  the lenders  within
thirty  days  of the  original  deadline  which is  permissible  under  the debt
agreements.    Additionally,  these  agreements  contain  covenants  related  to
material adverse changes and material litigation.  Management  believes that the
Company is not in violation of these covenants.

Management  believes that its cash flows from operations and credit sources will
provide  adequate funds,  both on  a short-term  and on  a long-term  basis, for
currently  foreseeable  debt  payments,  lease commitments  and  payments  under
existing  customer agreements,  as well  as for  financing  existing operations,
currently projected capital expenditures, anticipated long-term sales agreements
consistent with industry trends and other contingencies.  (See Part II, Item 1).

PAGE
<PAGE>
Part II. Other Information

Item 1. Legal Proceedings

On July 1, 1994, the Company announced that it had determined that the inventory
of Cleo at December  31, 1993 had been  overstated, resulting in  an approximate
20%  overstatement of the  Company's previously  reported 1993  consolidated net
income.  See Part I, Item 2 hereof.

In early July, 1994, five purported class actions (Vladimir v. Gibson Greetings,
Inc., Steiner v. Gibson Greetings, Inc., Gambal v. Gibson Greetings, Inc., Arosa
v.  Gibson Greetings, Inc., and Kates v. Gibson  Greetings, Inc.) were commenced
by  certain stockholders  (the "Suits")  against the  Company and  its Chairman,
President and Chief Executive  Officer in the  United States District Court  for
the  Southern  District  of  Ohio,  each  alleging  violations  of  the  federal
securities laws  and, in  the case  of two  of the Suits,  breach of common  law
duties  and seeking  unspecified damages  for an  asserted public  disclosure of
false information regarding the Company's earnings.  Each of the Suits points to
the inventory valuation issue at Cleo as the basis for its  claims.  The Company
intends to vigorously defend the Suits.

The Securities and Exchange Commission is conducting a  private investigation to
determine whether the  Company or any of  its officers, directors  and employees
have engaged  in conduct in  violation of  certain provisions of the  Securities
Exchange Act of 1934  and the  rules and  regulations thereunder.   The  Company
believes  that such  investigation  is focused  principally  on  the  derivative
transactions and  the overstatement of  the Cleo inventory discussed  in Part I,
Item  2 hereof and the  Company's public statements  and accounting systems with
respect thereto.  The Company is cooperating in such investigation.

In 1989, unfair labor  practice charges  were filed  against the  Company as  an
outgrowth of a strike at its Berea,  Kentucky facility.  Remedies sought include
back pay from August  8, 1989 and reinstatement  of employment for approximately
200 employees.  In  February 1990,  the General  Counsel of  the National  Labor
Relations Board  ("NLRB") issued a complaint based on certain of the allegations
of  these charges (In  the Matter  of Gibson  Greetings, Inc.  and International
Brotherhood of Fireman and Oilers, AFL-CIO, Cases 9-CA-26706, 27660, 26875.)  On
December 18, 1991, an Administrative Law Judge  of the NLRB issued a recommended
order, which included reinstatements  and back  pay affecting approximately  160
strikers, based on findings that the Company had violated certain provisions  of
the  National  Labor Relations  Act.   On  May  7,  1993,  the NLRB  upheld  the
Administrative Law Judge's decision in some respects, and enlarged the number of
strikers entitled to  back pay to approximately 240.   A prompt notice of appeal
was filed  in the United  States Court of  Appeals for the District  of Columbia
Circuit.  The Company believes  it has substantial defenses to  the charges, and
these  defenses have  been presented  in briefs  in the  Company's appeal.   The
appeal  is scheduled to be heard on September 14,  1994.  A decision is expected
later in 1994 or early in 1995.

In addition, the Company is a defendant in certain other litigation.

Management does not  believe that an adverse  outcome as to any or all  of these
matters would have a material adverse effect on the Company's net worth or total
cash flows; however, the impact on  the statement of operations in a  given year
could be material.

Item 2. Changes In Securities

Not applicable.

PAGE
<PAGE>
Item 3. Defaults Upon Senior Securities

Not applicable.

Item 4. Submission of Matters to a Vote of Security Holders

Not applicable.

Item 5. Other Information

Not applicable.

Item 6. Exhibits and Reports on Form 8-K
a)  Exhibits                            None.

b)  Reports on Form 8-K                 None.


PAGE
<PAGE>

                                   SIGNATURES


Pursuant to the  requirements of the  Securities Exchange Act of  1934, Gibson
Greetings, Inc. has  duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.

                                       GIBSON GREETINGS, INC.

Date    August 29, 1994
                                       By:/s/ William L. Flaherty
                                          ------------------------
                                          William L. Flaherty
                                          Vice President-Finance
                                          Principal Financial
                                          and Accounting Officer








© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission