GIBSON GREETINGS INC
10-K/A, 1994-08-29
GREETING CARDS
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                      SECURITIES AND EXCHANGE COMMISSION

                           Washington, D.C.   20549

                                  FORM 10-K/A

                               (AMENDMENT NO. 1)

[ X ]           ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF

                        THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended December 31, 1993

OR

[   ]           TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
                        OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from                to

                         Commission File Number 0-11902

                             GIBSON GREETINGS, INC.



Incorporated under the laws                            IRS Employer
  of the State of Delaware                     Identification No. 52-1242761




                    2100 Section Road, Cincinnati, Ohio 45237
                    Telephone Number:  Area Code 513-841-6600



Securities registered pursuant to Section 12(b) of the Act: None

Securities registered pursuant to Section 12(g) of the Act:
Common Stock, $.01 par value; Preferred Stock Purchase Rights


        Indicate by check mark whether the registrant (1) has filed all
reports required to be filed by Section 13 or 15(d) of the
Securities Exchange Act of 1934 during the preceding 12 months
(or for such shorter period that the registrant was required to
file such reports), and (2) has been subject to such filing
requirements for the past 90 days.

Yes  X    No


        Indicate by check mark if disclosure of delinquent filers
pursuant to Item 405 of Regulation S-K is not contained herein,
and will not be contained, to the best of registrant's
knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any
amendment to this Form 10-K. [ X ]


        The aggregate market value of the Common Stock, $.01 par value,
of the registrant held by non-affiliates of the registrant as of
August 22, 1994 was approximately $254,709,000.


        Indicate the number of shares outstanding of each of the
registrant's classes of common stock, as of the latest
practicable date:   16,095,829 shares of Common Stock, $.01 par
value, at August 22, 1994.

        Documents incorporated by reference:
                Portions of Gibson Greetings, Inc.'s Proxy Statement for the
                1994 Annual Meeting of Stockholders are incorporated by
                reference in Part III.

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                                    PART I

Item 1.  Business
      Gibson   Greetings,  Inc.  and   its  wholly-owned   and  majority-owned
subsidiaries  (the  "Company") operate  in a  single  industry segment  -- the
design, manufacture and  sale of  everyday and seasonal  greeting cards,  gift
wrap and accessories, paper partywares and related specialty products.

Products
      The Company's major products are extensive lines of greeting cards (both
everyday  and seasonal)  and  gift wrap.   Everyday  cards are  categorized as
conventional  greeting cards and alternative market cards.  Seasonal cards are
devoted to  holiday seasons, which include,  in declining order  of net sales,
Christmas, Valentine's Day, Mother's Day, Easter, Father's Day, Graduation and
Thanksgiving.  In 1993, approximately  58% of net sales of cards  were derived
from  everyday cards and  approximately 42% from seasonal  cards.  The Company
produces  gift  wrap and  gift wrap  accessories  (including tissue  and kraft
paper,  gift bags, tags,  ribbons, bows and gift trims) predominately  for the
Christmas  season.   The  Company's  products also  include  paper partywares,
candles, calendars, gift items  and holiday decorations.  The  following table
sets forth, in thousands of dollars for the years indicated, the Company's net
sales attributable to each of the principal classes of the Company's products:

                          Years Ended December 31,
                     ----------------------------------
                       1993         1992         1991
                     --------     --------     --------
Greeting cards       $268,952     $243,647     $270,579
Gift wrap             192,862      187,965      196,352
Other products         84,351       52,506       55,235
                     --------     --------     --------
  Total net sales    $546,165     $484,118     $522,166
                     ========     ========     ========

      Many  of  the Company's  products  incorporate  well-known   proprietary
characters.  Net sales  associated  with  licensed  properties  accounted  for
approximately 14% of overall 1993 net sales.  The Company believes it benefits
from the publication of cartoon strips, television programming, advertising and
other promotional activities by the creators of such licensed  characters.  The
Company has also developed proprietary properties of its own. See "Trademarks,
Copyrights and Licenses."

      Approximately  2% of the Company's revenues in 1993 were attributable to
export sales  and  royalty income  from  foreign sources.    During 1993,  the
Company acquired  The Paper Factory of Wisconsin, Inc. ("The Paper Factory") a
Wisconsin corporation,  to strengthen the  Company's position in  the rapidly-
growing party segment of the industry.  During 1992, the Company formed Gibson
de Mexico, S.A. de C.V., a Mexican corporation, which purchased the net assets
of  a  Mexican manufacturer  and  marketer of  greeting  cards, to  market the
Company's  products  primarily in  Mexico.   During  1991, the  Company formed
Gibson Greetings International Limited, a  Delaware corporation, to market the
Company's products in the United Kingdom and other European countries.

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Sales and Marketing
      The  Company's  products are  sold in  more  than 50,000  retail outlets
worldwide.  Because of the  value consumers place on convenience,  the Company
continues  to concentrate its  distribution through one-stop-shopping outlets.
To market  effectively  through  these  outlets,  the  Company  has  developed
specific  product programs and new  product lines and  introduced new in-store
displays.  The Company's products are primarily sold under the Gibson and Cleo
brand names and are primarily  distributed to supermarkets, deep  discounters,
mass  merchandisers, variety  stores  and  drug  stores.    During  1993,  the
Company's  five  largest  customers accounted  for  approximately  35%  of the
Company's net sales and only one customer, Wal-Mart Stores Inc., accounted for
more than 10% of the Company's net sales.

      The Company's products under  the Gibson brand name are  usually stocked
in a department where only these products are displayed.  Product displays are
expressly  designed for the presentation  of greeting cards,  gift wrap, paper
partywares,  candles and other products.  The Company also supplies corrugated
displays for seasonal specialties.   The Company's method of  selling greeting
cards requires  frequent and attentive merchandising service and fast delivery
of reorders.   The Company employs  a direct field sales  force that regularly
visits  most of  the Company's  customers, supported  by a  larger, nationwide
merchandising service force.

      In  order  to properly  display and  service  these products,  a sizable
initial investment is made  in store display fixtures, sometimes  totaling 300
linear feet,  and  in the  hiring  and training  of  service associates.    To
minimize  costs and  disruption, in the  short-term, caused  by the  loss of a
customer,  the Company  has entered  into longer  term contracts  with certain
retailers,  consistent  with  general  industry  practice.    These  contracts
generally  have terms  of from  three to  six years,  and sometimes  specify a
minimum  sales volume  commitment.   Some  of the  advantages  to the  Company
include: less disruption  to its  distribution channels; the  ability to  plan
product offerings into  the future;  and establishment of  a reliable  service
network to  ensure the  best product  display and salability.   In  certain of
these contracts, cash payments or credits are  negotiated constituting advance
discounts  against future sales.  These payments are capitalized and amortized
over the initial term of the contract.  In the event of contract default  by a
retailer, such as bankruptcy or liquidation, a contract may be deemed impaired
and  unamortized  amounts  may   be  charged  against  operations  immediately
following the  default.  Use of  these contracts has expanded  in recent years
within the industry and the  Company currently has contracts with a  number of
customers including two of its top five customers.

      Most of the Company's  gift wrap is Christmas-related and is  sold under
the Cleo brand name.  These products are usually shipped in corrugated cartons
which may be used as temporary free-standing displays.  Separate free-standing
product displayers and display  planning services are also made  available for
the purpose  of enhancing the  presentation of  Cleo products.   The Company's
Cleo brand gift wrap is typically sold at lower unit retail  price levels than
the  Company's other brands of  gift wrap.   In general, the  Company does not
provide  in-store merchandising  services with  respect to  Cleo  products but
rather  ships  these  products directly  to  the  retailers'  stores or  their
warehouses for subsequent distribution to individual stores.

      It is characteristic of the Company's business and of  the industry that
accounts receivable for  seasonal merchandise are carried  for relatively long
periods, typically  as long as six  months.  Consistent  with general industry
practice, the Company allows  customers to return for credit  certain seasonal
greeting cards.

Design and Production
      Most  of the Company's greeting cards are designed, printed and finished
at its Cincinnati, Ohio facility and  then sent to its facilities in Berea  or
Covington,  Kentucky for  shipment directly  to retail  stores.   Most of  the
Company's  gift  wrap  is designed,  printed  and  finished  at the  Company's
facilities in Memphis, Tennessee  and distributed from the  Company's facility
in Memphis, Tennessee.  The Company also purchases for resale certain finished
and semi-finished products, such as gift items, from both domestic and foreign
sources.

      The  Company  maintains  a  full-time  staff  of artists,  writers,  art
directors  and  creative  planners who  design  a  majority  of the  Company's
products.    Design of  everyday products  begins  approximately 12  months in
advance of shipment.   The Company's seasonal  greeting cards and  other items
are  designed and  printed  over  longer  periods  than  the  everyday  cards.
Designing seasonal products begins approximately 18 months before  the holiday
date.   Seasonal designs go into production about 12 months before the holiday
date.

      Production of the Company's products increases throughout the year until
late September.  Because a substantial  portion of the Company's shipments are
typically concentrated in the latter half of the year, the Company normally is
required to carry large inventories.

      The Company believes that  adequate quantities of raw materials  used in
its business are and will continue to be available from many suppliers.  Paper
costs  are  the  most significant  component  of  the  Company's product  cost
structure.

Competition
      The  greeting card and gift wrap industry  is highly competitive.  Based
upon its general knowledge of the  industry and the limited public information
available about its competitors, the Company believes it  is the third largest
producer of  greeting cards and gift wrap in the United States.  The Company's
principal  competitors  are  Hallmark   Cards,  Inc.  and  American  Greetings
Corporation, which  are predominant  in the  industry, and CPS/Artfaire,  Inc.
Certain  of  the  Company's  competitors  have  greater  financial  and  other
resources than the Company.

      The  Company believes  that  the  principal  areas of  competition  with
respect  to its  products are quality,  design, service to  the retail outlet,
price and terms, which  may include payments and  other concessions to  retail
customers under  long-term agreements, and  that it  is competitive in  all of
these areas. See "Sales and Marketing".

Trademarks, Copyrights and Licenses
      The  Company has  approximately 40  registrations of  trademarks in  the
United States and foreign countries.   Although the Company does not generally
register  its  creative artwork  and editorial  text  with the  U.S. Copyright
Office, it  does obtain certain  copyright protection by printing  notice of a
claim of  copyright on its  products.   The Company has  rights under  various
license agreements  to incorporate well-known proprietary  characters into its
products.   These licenses,  most of  which are  exclusive, are generally  for
terms of one to four years and are subject to certain renewal options.   There
can  be no assurance that the Company will be able to renew license agreements
as to any  particular proprietary character.   The Company  believes that  its
business is not dependent upon any individual trademark, copyright or license.

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Employees
      As  of  December 31,  1993,  the  Company employed  approximately  4,600
persons on  a full-time  basis.   In addition,  as of  December 31, 1993,  the
Company employed approximately 4,800 persons on a part-time basis.  Because of
the seasonality of the Company's sales, the number of the Company's production
and warehousing employees  varies during  the year, normally  reaching a  peak
level  in  September.   Approximately 800  hourly  employees in  the Company's
Memphis, Tennessee facilities are represented by a local union affiliated with
the United Paper Workers International Union and are employed under a contract
which  expires in 1996.   Approximately 300 hourly  employees currently on the
payroll at the Company's Berea, Kentucky  facility are represented by a  local
union  affiliated  with the  International Brotherhood  of Firemen  and Oilers
Union.  Unfair  labor practice charges have been filed  against the Company as
an  outgrowth  of  a  strike at  the  Berea  facility  in  1989.   See  "Legal
Proceedings."

Environmental Issues
      The Company, over the past ten years, has taken a  proactive approach to
environmental concerns.  In 1986, the Company's subsidiary Cleo, Inc. ("Cleo")
converted  its printing operations to water-based inks.  Likewise, since early
1990, the Gibson Card  Division ("Gibson") has converted its  card and related
products  production  to  water-based  inks.    Previously,  Gibson   had  its
Cincinnati-produced  waste  solvents incinerated.    All  but one  underground
storage tank  on Company owned and  leased premises were removed  in or before
1988.   In  1990,  the last  underground  storage  tank, which  had  contained
isopropyl  alcohol, was also  removed in accordance  with governmental closure
regulations.   For  the  past  seven years,  the  Company has  consulted  with
professional  firms for  environmental audits  before entering  into potential
long-term  real estate  transactions.   Historically,  expenditures associated
with  managing  and limiting  pollution or  hazardous  substances, as  well as
expenditures  to  remediate  previously  contaminated  sites,  have  not  been
material to  the Company's  financial statements.    At August  22, 1994,  the
Company was  aware of  two contingent  environmental liabilities as  discussed
below:

DIAZ REFINERY - JACKSON COUNTY, ARKANSAS
      In  1989, the  Company  was identified  by  the Arkansas  Department  of
Pollution Control  and Ecology ("ADPC&E")  as a potentially  responsible party
("PRP") in connection with the Diaz Refinery Site in Jackson County, Arkansas.
The Company is participating with approximately 700 other PRPs in a settlement
with ADPC&E for remediation of the Site. To date, the Company's share of total
Site costs  has been approximately $46,000,  which has been paid.   The nature
and extent of the contamination  is still being investigated.  Thus, it is not
possible at  this time to provide an estimate  of total clean-up costs for the
Site or the Company's share of such costs.

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KIRK LANDFILL - DYER COUNTY, TENNESSEE
      In December 1993, the Company was advised by the Tennessee Department of
Environment and Conservation  ("TDEC") that  Cleo had been  identified by  the
State   as  a  potentially   liable  party  for   reimbursement  of  Superfund
expenditures  made  by   the  State  of  Tennessee  for  site  identification,
investigation, containment and clean-up,  including monitoring and maintenance
activities.   The Company  has ascertained that  Cleo's alleged responsibility
involves the alleged disposal of certain waste solvents at the Site during the
period  1972-1975.   At this  time, insufficient  information is  available to
determine  the Company's  potential liability,  although such  liability could
exceed $200,000.   To date,  the TDEC has  requested payment  of approximately
$13,000  in costs.   The  Company  is in  the process  of notifying  insurance
companies  believed  to have  issued insurance  policies  that may  cover Cleo
during the applicable time period.

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Item 2. Properties
   The  following is  a summary  of the Company's  principal manufacturing,
distribution and administrative facilities:


                                                                Approximate
                                                                Floor Space
Location                 Principal Use                            (Sq Ft)
- - --------------------      -------------------------------------  -----------
Cincinnati, Ohio         Corporate headquarters, manufacturing
                            and administration                     593,700

Memphis, Tennessee       Manufacturing, distribution and
                            administration                       1,002,800

Berea, Kentucky          Manufacturing and distribution            597,100

Mexico City, Mexico      Manufacturing and distribution             26,900

Telford, England         Manufacturing, distribution and
                            administration                          58,800

Memphis, Tennessee       Manufacturing and distribution          1,153,200

Covington, Kentucky      Manufacturing and distribution            293,000

Florence, Kentucky       Manufacturing and distribution             80,000

Reynosa, Tamaulipas,
  Mexico                 Manufacturing                              86,700

Bloomington, Indiana     Distribution                              167,700

Memphis, Tennessee       Distribution (3 facilities)               796,600

Neenah, Wisconsin        Distribution                               31,000
                                                                 ---------
                                Total                            4,887,500
                                                                 =========

        The first three facilities listed above are all currently
leased for an initial term expiring in 2002.  The Company has
the right to renew the lease for two additional terms of five
years each.  The Company also has an option to purchase these
facilities in 2002 at the higher of $35,400,000 or the fair
market value of the properties at that time.  For accounting
purposes, this lease has been treated as an operating lease.
See Note 11 of Notes to Consolidated Financial Statements
set forth in Item 8 below.

      The  Company's 1.1  million square  foot manufacturing  and distribution
facility  in  Memphis,  Tennessee  has been  financed  primarily  through  the
issuance,  by the  Industrial Development  Board of  the City  of Memphis  and
County  of Shelby,  Tennessee (the  "Board"), of  both taxable  and tax-exempt
economic  development  revenue   bonds  for  the  benefit  of   the  Company's
subsidiary, Cleo.  Title to the facility will be held until 2004 by the Board.
See Note  6 of Notes to Consolidated Financial  Statements set forth in Item 8
below.

      The  Telford,  England,  Covington, Kentucky  and  Bloomington,  Indiana
manufacturing  and  distribution facilities  are owned  by  the Company.   The
Covington, Kentucky facility has  been financed principally through tax-exempt
debt and is pledged to secure the repayment of such debt.  See Note 6 of Notes
to Consolidated Financial Statements set forth in Item 8 below.

       The Florence, Kentucky facility, the  Mexico City, Mexico facility, the
Reynosa,  Tamaulipas,  Mexico  facility  and the  distribution  facilities  at
Memphis, Tennessee, and Neenah, Wisconsin are leased.  The Company also leases
sales offices, other manufacturing, distribution and administrative facilities
and, on  a temporary basis, uses  public warehouse space in  various locations
throughout  the United  States.   The Paper  Factory leases  approximately 140
stores averaging approximately 3,000  to 4,000 square feet per  store. Certain
of these leases contain contingent payments based upon individual store sales.
Leases for all such facilities expire at various dates through 2003.

      The  Company believes that its  facilities are adequate  for its present
needs  and  that  its  properties,  including  machinery  and  equipment,  are
generally in good condition,  well maintained and suitable for  their intended
uses.


Item 3.  Legal Proceedings

      On July 1, 1994, the  Company announced that it had determined  that the
inventory of  Cleo at December 31,  1993 had been overstated,  resulting in an
approximate  20%  overstatement  of  the Company's  previously  reported  1993
consolidated net income. See Item 7 hereof.

      In  early July, 1994, five  purported class actions  (Vladimir v. Gibson
Greetings,  Inc.,  Steiner  v.  Gibson   Greetings,  Inc.,  Gambal  v.  Gibson
Greetings,  Inc., Arosa  v.  Gibson  Greetings,  Inc.,  and  Kates  v.  Gibson
Greetings, Inc.) were commenced by certain stockholders (the  "Suits") against
the  Company and  its Chairman, President  and Chief Executive  Officer in the
United States District Court  for the Southern District of Ohio, each alleging
violations of  the federal  securities laws and,  in the  case of  two of  the
Suits,  breach of common  law duties  and seeking  unspecified damages  for an
asserted  public  disclosure  of  false information  regarding  the  Company's
earnings.  Each of  the Suits points to the inventory valuation  issue at Cleo
as the  basis for its  claims.  The Company  intends to vigorously  defend the
Suits.

      The  Securities   and  Exchange  Commission  is   conducting  a  private
investigation  to  determine  whether the  Company  or  any  of its  officers,
directors  and employees  have  engaged in  conduct  in violation  of  certain
provisions  of  the  Securities  Exchange  Act  of  1934  and  the  rules  and
regulations  thereunder.   The  Company  believes that  such  investigation is
focused principally  on the derivative  transactions and the  overstatement of
the  Cleo  inventory discussed  in  Item 7  hereof  and  the Company's  public
statements  and accounting systems with  respect thereto.   The Company is co-
operating in such investigation.

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      In 1989, unfair labor practice charges were filed against the Company as
an outgrowth  of a strike  at its Berea,  Kentucky facility.   Remedies sought
include  back pay  from August  8,  1989 and  reinstatement of  employment for
approximately  200 employees.   In February  1990, the General  Counsel of the
National Labor Relations Board ("NLRB") issued a complaint based on certain of
the allegations  of these charges (In the Matter of Gibson Greetings, Inc. and
International Brotherhood  of Fireman  and Oilers, AFL-CIO,  Cases 9-CA-26706,
27660, 26875.)   On December 18, 1991, an Administrative Law Judge of the NLRB
issued a  recommended  order,  which  included  reinstatements  and  back  pay
affecting approximately 160 strikers,  based on findings that the  Company had
violated certain  provisions of the National  Labor Relations Act.   On May 7,
1993,  the NLRB  upheld  the  Administrative  Law  Judge's  decision  in  some
respects,  and  enlarged the  number  of  strikers  entitled to  back  pay  to
approximately 240.  A prompt notice  of appeal was filed in the  United States
Court of Appeals for the  District of Columbia Circuit.  The  Company believes
it  has substantial  defenses to  the charges,  and these  defenses have  been
presented in  briefs in the Company's appeal.   The appeal is  scheduled to be
heard on September 14, 1994.  A decision is expected later in 1994 or early in
1995.

      In addition, the Company is a defendant in certain other litigation.

      Management does  not believe that an adverse outcome as to any or all of
these matters  would have a material adverse effect on the Company's net worth
or total  cash flows; however, the impact on the  statement of operations in a
given year could be material.

Item 4.  Submission of Matters to a Vote of Security Holders
      Not applicable.

Executive Officers of the Registrant
   See Item 10.  Directors and Executive Officers of the Registrant.

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Item 5.   Market  for the  Registrant's Common  Stock and Related  Stockholder
Matters
      The  Company's  debt  agreements  contain  certain  covenants  including
limitations on dividends based on a formula related to net income, stock sales
and  certain restricted  investments.  At December  31,  1993, the  amount  of
unrestricted  retained  earnings  available  for dividends  (in  thousands  of
dollars) was $47,152.   The Company's business is seasonal  with a significant
amount of its net sales and net income historically occurring  in the last two
quarters  of  the year.   The  following  table presents  certain consolidated
quarterly financial data (unaudited) for 1993 and 1992:
<TABLE>
<CAPTION>
(Dollars in
thousands except      First      Second       Third      Fourth
per share amounts)  Quarter(2)  Quarter(2)  Quarter(3)  Quarter(3)    Year(3)
                     --------    --------    --------    --------    --------
<S>                  <C>         <C>         <C>         <C>         <C>
1993
- - -------------------
Net sales            $ 84,896    $ 83,796    $142,137    $235,336    $546,165
Total revenues         84,907      83,964     142,296     235,759     546,926
Cost of products
  sold                 30,996      30,813      77,519     137,781     277,109
Net income              1,802       1,215       2,242      14,580      19,839
Net income per share     0.11        0.08        0.14        0.90        1.23
Dividends per share      0.10        0.10        0.10        0.10        0.40
 Market price of
   common stock (1):
        Low            17 7/8      18          17 7/8      18 3/4      17 7/8
        High           20 3/8      20 3/4      22 5/8      21 1/4      22 5/8


1992
- - -------------------
Net sales            $ 79,097    $ 78,219    $115,238    $211,564    $484,118
Total revenues         79,428      78,736     115,556     212,103     485,823
Cost of products
  sold                 27,257      28,344      70,643     121,096     247,340
Income (loss)
 before cumulative
 effect of accounting
 changes                2,427       1,202     (12,329)     16,685       7,985
Cumulative effect of
  accounting changes,
  net of income taxes
  of $1,609            (1,449)         -           -           -       (1,449)
Net income (loss)         978       1,202     (12,329)     16,685       6,536
Income (loss) per
  share before
  cumulative effect
  of accounting
  changes                0.15        0.07       (0.75)       1.03        0.50
Cumulative effect of
  accounting changes    (0.09)         -           -           -        (0.09)
Net income
  (loss) per share       0.06        0.07       (0.75)       1.03        0.41
Dividends per share      0.09        0.10        0.10        0.10        0.39
 Market price of
   common stock (1):
        Low            25 1/8      22          16 1/4      16 1/4      16 1/4
        High           31          27 5/8      24 1/4      20          31

</TABLE>

[FN]
        (1)  Per share prices are based on the closing price as quoted
             in the Nasdaq National Market.
        (2)  Quarterly results for 1992 have been restated to reflect
             the adoption of Statement of Financial Accounting Standards
             (SFAS) No. 106 and SFAS No. 109 in the first quarter. The
             impact of the adoption of these standards was to reduce
             income before cumulative effect of accounting changes
             by $73 and $74 in the first and second quarters, respectively,
             and reduce net income per share in the second quarter by $.01.
        (3)  The third and fourth quarters of 1993 and full year results
             for 1993 have been restated to correct the  Cleo inventory
             overstatement and to record unrealized net losses on derivative
             transactions (Refer to Note 1 of Notes to Consolidated Financial
             Statements).  The Cleo  inventory restatement reduced income
             before income  taxes for  1993  by $8,806;  $1,400 in  the third
             quarter and $7,406 in the fourth quarter.  The derivatives'  net
             impact  on  income before  income  taxes of $1,118 for 1993
             consisted of a reduction in the third quarter of $1,879 partially
             offset by an increase in the fourth quarter of $761.  The
             aggregate effect of these changes was to reduce net income
             by $1,903 and $4,110 in the third and fourth quarters,
             respectively,  and to reduce net income per share by $.12 and $.26
             in the third and fourth quarters, respectively.

PAGE
<PAGE>
Item 6.  Selected Financial Data
      The  following  summaries set  forth  selected  financial data  for  the
Company for  each of  the five years  in the period  ended December  31, 1993.
Selected  financial data should be  read in conjunction  with the Consolidated
Financial Statements set forth in Item 8 below.

<TABLE>
<CAPTION>
Income Statement Data

(Dollars and shares in thousands except per share amounts)


                                    Years Ended December 31,
                    --------------------------------------------------------
                     1993(1)      1992        1991        1990        1989
                    --------    --------    --------    --------    --------
<S>                 <C>         <C>         <C>         <C>         <C>
Revenues:
 Net sales          $546,165    $484,118    $522,166    $511,211    $463,290
 Royalty income          761       1,705       2,148       1,985       1,980
                    --------    --------    --------    --------    --------
  Total revenues     546,926     485,823     524,314     513,196     465,270
                    --------    --------    --------    --------    --------
 Cost of products
  sold               277,109     247,340     252,217     254,182     231,664
 Selling,
  distribution and
  administrative
  expenses           227,863     218,642     194,872     187,282     166,415
 Interest expense      7,737       7,803       9,380       8,667       3,842
 Interest income        (949)     (1,023)       (342)       (819)     (2,319)
 Loss on
  derivative
  transactions, net    1,118          -           -           -           -
                    --------    --------    --------    --------    --------
 Income before
  income taxes and
  cumulative effect
  of accounting
  changes             34,048      13,061      68,187      63,884      65,668
 Income taxes         14,209       5,076      26,303      24,084      23,299
                    --------    --------    --------    --------    --------
 Income before
  cumulative effect
  of accounting
  changes             19,839       7,985      41,884      39,800      42,369
 Cumulative effect
  of accounting
  changes                 -       (1,449)         -           -           -
                    --------    --------    --------    --------    --------
 Net income         $ 19,839    $  6,536    $ 41,884    $ 39,800    $ 42,369
                    ========    ========    ========    ========    ========
 Income per share
  before cumulative
  effect of
  accounting
  changes           $   1.23    $   0.50    $   2.61    $   2.51    $   2.68
                    ========    ========    ========    ========    ========
 Net income
  per share         $   1.23    $   0.41    $   2.61    $   2.51    $   2.68
                    ========    ========    ========    ========    ========
 Dividends
  per share         $   0.40    $   0.39    $   0.36    $   0.34    $   0.33
                    ========    ========    ========    ========    ========
 Average common
  shares and
  equivalents         16,103      16,104      16,039      15,848      15,784
                    ========    ========    ========    ========    ========
</TABLE>
<TABLE>
<CAPTION>
Other Financial Data

(Dollars in thousands except per share amounts)

                                          December 31,
                    --------------------------------------------------------
                      1993        1992        1991        1990        1989
                    --------    --------    --------    --------    --------
<S>                 <C>         <C>         <C>         <C>         <C>
Working capital     $209,209    $224,261    $215,011    $128,489    $146,676
Plant and
 equipment, net      116,900     112,712     110,769     101,996      75,067
Total assets         571,605     501,104     544,261     553,499     438,888
Debt due within
 one year (1)         66,187      31,911      71,208     148,302      89,197
Long-term debt        74,365      70,175      71,079      21,755      30,425
Excess of fair
 value of companies
 acquired over
 cost, net                -           -           -        1,430       2,880
Stockholders'
 equity              317,668     303,341     300,743     261,402     226,043

Equity per share       19.78       18.92       18.86       16.58       14.41
Capital
 expenditures         31,049      30,970      31,736      42,706      31,959

</TABLE>
[FN]
        (1)  The full  year results  for 1993 have  been restated  to
             correct the Cleo inventory  overstatement and to record
             unrealized  net losses  on derivative transactions (Refer
             to Note 1 of Notes to Consolidated Financial  Statements).
             The Cleo inventory restatement reduced income before income
             taxes for 1993 by $8,806. The derivatives' net impact on
             income before income taxes was a reduction of $1,118  for 1993.
             The aggregate effect of these changes was to reduce net income
             by $6,013, and to reduce net income per share by $.38.
        (2)  Includes the current portion of long-term debt which
             consisted of $3,917 in 1993, $1,811 in 1992, $708 in 1991,
             $6,702 in 1990 and $2,697 in 1989.
PAGE
<PAGE>
Item 7.   Management's  Discussion and  Analysis of   Financial Condition  and
Results of Operations

Introduction
      On July 1, 1994, the  Company announced that it had determined  that the
inventory of  Cleo at December 31,  1993 had been overstated,  resulting in an
approximate  20%  overstatement  of  the Company's  previously  reported  1993
consolidated  net income.   The Company  believes such  overstatement resulted
from a  deliberate attempt by one  or more Cleo personnel  to overstate Cleo's
income before income taxes.  The overstatement of inventory  and income before
income  taxes  was   approximately  $8.8  million.     The  accompanying  1993
Consolidated  Financial   Statements  and  this  Management's  Discussion  and
Analysis have  been amended  and restated  to reflect  the correction of  such
overstatement  as well as  the accrual of  an unrealized market  value loss of
$3.1  million on two derivative transactions outstanding at December 31, 1993,
which did not qualify as hedges, partially offset by the recognition of a $2.0
million previously deferred gain  from certain derivative transactions entered
into and/or terminated  during 1993 which also did not qualify as hedges.  The
net effect  of these two derivative  adjustments, a loss of  $1.1 million, has
been recognized in the accompanying  1993 consolidated financial statements as
these  adjustments became  significant  in  light  of  the  reduction  in  the
Company's  net income resulting  from the restatement  of Cleo inventory.   In
total,  the above changes  reduced net income  and net income per share for the
year ended December 31,  1993 from amounts previously reported by $6.0 million
and $.38, respectively.

Results of Operations
      The  Company's 1993  results reflected  a recovery  from the  prior year
which was adversely  impacted by the Chapter 11 bankruptcy filing by Phar-Mor,
Inc. (Phar-Mor) during 1992.  Total revenues in 1993 increased 12.6% to $546.9
million  compared to a decrease  of 7.3% in  1992 and an increase  of  2.2% in
1991. The  revenue gains in  1993 were  attributable to The  Paper Factory  of
Wisconsin,  Inc. (The Paper Factory) which was  acquired in June 1993, as well
as increased  domestic and  international sales  of greeting  cards, partially
offset by  a  modest decline  in  sales of  gift  wrap and  related  products.
Consistent  with general  industry practice, the  Company allows  customers to
return  for credit  certain  seasonal greeting  cards.  Also, consistent  with
general  industry practice,  and where  deemed prudent  to secure  substantial
long-term  volume  commitments,  the   Company  enters  into  long-term  sales
contracts  with certain  retailers,  some of  which include  advance payments.
Returns  and allowances were 13.3% in 1993 compared to 15.9% in 1992 and 17.2%
in 1991. The decline  in 1993 returns and allowances was  due to lower returns
of  certain  seasonal  products  and lower  allowances  for  certain  everyday
products. The Company  does not believe that its  1993 results were materially
affected by  recessionary pressures.  Royalty  income of $.8  million for 1993
declined by $.9  million from 1992 primarily due to  the expiration of certain
international licensing agreements.

      The Company's  1992 results reflected  lower revenues  from Phar-Mor  of
$28.1  million, including the write-off of long-term contracts totalling $16.4
million.   In addition,  lower unit sales  for everyday and  seasonal greeting
cards, partially offset by higher unit sales of gift wrap and lower returns of
certain seasonal products  contributed to the decline.   The 1991 increase  in
total  revenues  resulted  from higher  selling  prices and  unit  sales   for
everyday and seasonal  greeting cards  partially offset by  unit decreases  in
gift wrap and increased returns and allowances.

PAGE
<PAGE>
      Operating costs were $505.0 million  or 92.3% of total revenues in  1993
compared to  97.3% in 1992 and 87.0% in 1991.  Cost of products sold was 50.7%
of  total  revenues in  1993 compared  to 50.9%  and 48.1%  in 1992  and 1991,
respectively. The slight percentage decline in  1993 compared to 1992 was  due
to  higher  revenues and  product sales  mix  improvements resulting  from the
acquisition  of The Paper Factory offset by the change in product mix, pricing
pressures and customer discounts, which adversely affected gross  margins from
Cleo's  sales  of  gift  wrap and paper  products.  As a  result of this, Cleo
operated  at  a  loss  in  1993.  The  Company  expects that  these conditions
adversely affecting Cleo's results will continue in 1994  and  that Cleo  will
incur a loss  for 1994.  In  addition, the  Company has recently completed  an
extensive  review of  Cleo's inventory and  anticipates  that it  will record,
in  the second  quarter of  1994, obsolescence charges against the  book value
of certain  of  Cleo's inventory.  The percentage increase in cost of products
sold  in 1992 compared to  1991  was due to lower  revenues and  product sales
mix.  Selling,  distribution and  administrative expenses were 41.7% of  total
revenues in 1993 compared  to 45.0% in 1992  and 37.2%  in 1991.  The  decline
in  these expenses, as  a percentage,  reflected  higher  revenues,  partially
offset by acquisition costs  associated with  The  Paper  Factory and start-up
costs  for  international  operations.  Additionally, 1992  expenses  included
Phar-Mor  related  items including  write-offs  of accounts receivable of $5.9
million  and card display fixtures of $5.1 million. Expenses  associated  with
international  operations  as  well  as domestic  restructuring  charges  also
adversely impacted 1992.

      Financing  and  derivative  transaction  expenses  were  1.4%  of  total
revenues  in 1993 compared  to 1.4% and  1.7% in 1992  and 1991, respectively.
The Company  recorded a net loss  on derivative transactions with  a financial
institution  for  1993  of  $1.1 million,  consisting  of  the  accrual  of an
unrealized  market value loss of  $3.1 million on  two derivative transactions
outstanding at December  31, 1993, which  did not qualify  as hedges, and  the
recognition  of  a  $2.0 million  gain from  certain  derivative  transactions
entered into  and/or terminated  during 1993 which  also did  not  qualify  as
hedges.   The   market  value   of  derivative   transactions  outstanding  at
December  31, 1993 was determined by a financial institution's valuation model
based on the projected  future value of the transactions at  maturity.   Lower
interest rates were  partially offset  by higher  average borrowings,  largely
resulting from the acquisition of The  Paper Factory as well as higher working
capital requirements.   The decrease  in the  1992 percentage versus  1991 was
attributable to lower  average borrowing levels  combined with lower  interest
rates. Also  included in  1991 were  a $.5 million  prepayment penalty  on the
Company's 13.625%  senior  notes which  were  retired and  increased  interest
expense  associated  with debt  incurred to  finance  a new  manufacturing and
distribution center.

      Income before income taxes  and cumulative effect of  accounting changes
was  $34.0 million,  an increase  of  $21.0 million  over 1992  compared to  a
decrease in 1992 of $55.1 million from 1991 and an increase of $4.3 million in
1991 over 1990.  This represented  6.2% of total revenues  in 1993 compared to
2.7% and 13.0% in 1992 and 1991, respectively.

      The effective  income tax rate for  1993 was 41.7% compared  to 38.9% in
1992 and 38.6%  in 1991. See Notes 1 and 7  of Notes to Consolidated Financial
Statements set forth in Item 8 below.

      Income before cumulative effect of accounting changes was  $19.8 million
in  1993  compared to  $8.0 million  in 1992  and $41.9  million in  1991, and
represented 3.6%   of total  revenues compared to  1.6% and  8.0% in 1992  and
1991, respectively.

      During  1992,  the Company  adopted  Statement  of Financial  Accounting
Standards (SFAS)  No. 106 - "Employer's Accounting for Postretirement Benefits
Other Than  Pensions" retroactive to  January 1,  1992.  Upon  adoption ,  the
Company incurred a one-time  charge  of $2.5  million, net of income taxes  of
$1.6 million, attributable  to the cumulative effect  of the adoption  of this
accounting change. The impact on  net income per share was $.15.  In addition,
the  Company  adopted SFAS  No.  109  - "Accounting  for  Income  Taxes" which
resulted  in a  credit of $1.1  million or  $.06 per share  for the cumulative
effect of this change.

      Net income of $19.8  million in 1993 increased $13.3 million compared to
a decrease  in 1992 of $35.3 million and an  increase of $2.1 million in 1991,
and represented 3.6% of total revenues compared  to 1.3% and 8.0% in 1992  and
1991, respectively.

      The  Company attempts to minimize the impact of inflation by controlling
its cost of raw materials, labor  and other expenses, and pricing its products
in light of general economic conditions.


Liquidity and Capital Resources

      Cash  flows from operating activities for 1993 provided $31.6 million in
cash compared to $74.8 million in 1992  and $47.0 million in 1991. The decline
in 1993 of $43.2 million was primarily the result of decreased amortization of
deferred costs and  other intangibles  of $14.5 million  combined with  higher
working  capital  requirements.  Trade  receivables  increased  13.3%  largely
reflecting  increased  revenues.  Inventories increased  5.4%  resulting  from
increases associated with the acquisition of  The Paper Factory.  The increase
in  other  assets,  excluding   amortization,  primarily  reflects  additional
commitments  made for  long-term  customer agreements  combined with  goodwill
associated with the acquisition of The Paper Factory.

      Cash  used in  investing  activities for  plant and  equipment purchases
totaled $31.0 million in both 1993 and 1992 compared to $31.7 million in 1991.
The Company anticipates that the 1994 expenditure levels will be  in line with
historical trends based upon existing business conditions.

      Cash provided by financing activities in 1993 was $23.7 million compared
to cash used  in financing activities  in 1992 and 1991  of $44.3 million  and
$30.4  million,  respectively.  The  1993 increase  in  short-term  borrowings
reflected  higher  working capital  requirements combined  with funds  used to
acquire  The Paper  Factory.   Long-term  debt increased  in 1993  due to  the
issuance of unsecured notes to  the former shareholders of The  Paper Factory,
payable  over the  next four  years.   During 1991,  the Company  prepaid $6.0
million of  its 13.625%  senior notes  and privately  placed $50.0  million of
9.33% senior notes. Proceeds from  the private placements were used to  reduce
short-term debt.

      In  April 1993, the Company  consummated a new  $210 million, three-year
revolving  credit  facility,  replacing  a similar  existing  facility.    The
facility will provide funds for general corporate purposes and future growth.

PAGE
<PAGE>
      The Company periodically  entered into interest rate swap  or derivative
transactions  with  a  financial  institution  to  manage  the  interest  rate
sensitivity of a portion of its  debt.  Certain of the derivative transactions
executed during  1993 did not qualify  as effective interest rate  hedges and,
accordingly, the proceeds realized  from such transactions (approximately $2.0
million)  have been  recognized  as a  component  of  the loss  on  derivative
transactions, net in  the accompanying 1993 Consolidated  Statement of Income.
Additionally,   the  estimated   current  market   value  of   two  derivative
transactions  outstanding at December 31, 1993, which likewise did not qualify
as  effective  interest rate  hedges, was  a loss  of  $3.1 million  which was
accrued  in  the accompanying  1993  consolidated financial  statements.   The
market  value  of  the  derivative  transactions  at  December  31,  1993  was
determined by a financial institution's valuation model based on the projected
future value of the transactions at maturity.

      On  March  4, 1994,  the  Company announced  that, based  on  trading of
swap/derivative positions subsequent to year-end, the Company had entered into
two  new transactions  with a  financial  institution which  will result  in a
minimum loss  of $3.0 million and a maximum potential loss of $27.575 million.
These  two transactions have caps on the  Company's total exposure and replace
previous uncapped positions.   The new transactions, which mature  in June and
August 1995,  may be  liquidated at  any time  prior to  maturity  and had  an
estimated cost of termination of approximately $17.5 million at March 4, 1994.
As  these positions  do not constitute effective hedges, they will be reported
at their current  fair market value until  they mature or are  closed out, and
fluctuations  in such  value  will affect  earnings in  future  periods.   The
combined effect of  these two  transactions is  that the  Company's losses  on
these transactions  will be between  $3.0 million  and $27.575  million.   The
Company's  losses would be  minimized at $3.0  million if the  six-month LIBOR
rate is at  or below  3.90% on June  7, 1995  and the basis  point spread  for
interest  rate swaps (the "swap spread") relative  to the 10.75% U.S. Treasury
Note maturing August 15, 2005 is at  or above 33.5 basis points on August  15,
1995.  On the other hand, its  losses would be maximized at $27.575 million if
the six-month LIBOR rate equals or exceeds 5.90% on June 7,  1995 and the swap
spread is 20 basis points  or less on August 15, 1995.  The  Company may elect
to liquidate  the transactions at any  time prior to maturity  based on market
conditions prevailing at the  time.  As of June 30, 1994,  the six-month LIBOR
rate was 5.25% and the swap spread  was 25.2 basis points.  These transactions
are still held  by the Company and at June 30,  1994 had an estimated net cost
of termination of approximately $23.0 million.

      Management  believes that  its  cash flows  from  operations and  credit
sources will provide adequate funds,  both on a short-term and on  a long-term
basis, for currently foreseeable debt payments, lease commitments and payments
under  existing customer  agreements,  all of  which  total approximately  $51
million  in 1994  and $23 million  to $33 million  per year for  the next four
years,  as  well as  for  financing existing  operations,  currently projected
capital expenditures, anticipated  long-term sales agreements  consistent with
industry trends and other contingencies.

PAGE
<PAGE>
      In connection with certain of the Company's debt agreements, the Company
is required to submit to its lenders, interim condensed consolidated financial
statements  within 45 days after  the end of each quarter.   Since the Company
was seeking a more complete valuation  of its derivative transactions prior to
its  restatement of prior  period results, the  Company was  unable to provide
those statements for the period ended  June 30, 1994 to its lenders by  August
15, 1994.  It is management's intent to file those statements with the lenders
within thirty  days of  the original deadline  which is permissible  under the
debt agreements.  Additionally, these agreements contain  covenants related to
material adverse changes  and material litigation.   Management believes  that
the Company is not in violation of these covenants.

      Management  does  not  believe  that  there   are  any  trends,  events,
commitments or uncertainties, except for previously disclosed items, and aside
from normal seasonal fluctuations and general industry competitive conditions,
that  should  be  expected  to  have  a  material  effect  on  the results  of
operations,  financial  condition,  liquidity,  or capital  resources  of  the
Company.

      For   additional  financial   information  see   Consolidated  Financial
Statements and Notes to Consolidated Financial Statements  set forth in Item 8
below.

PAGE
<PAGE>
Item 8.  Financial Statements and Supplementary Data
<TABLE>
<CAPTION>
Gibson Greetings, Inc.
Consolidated Statements of Income
Years Ended December 31, 1993, 1992 and 1991
(Dollars in thousands except per share amounts)

                                            1993         1992         1991
                                          ---------   ---------    ---------
<S>                                       <C>         <C>          <C>
Revenues:
    Net sales                             $ 546,165   $ 484,118    $ 522,166
    Royalty income                              761       1,705        2,148
                                          ---------   ---------    ---------
        Total revenues                      546,926     485,823      524,314
                                          ---------   ---------    ---------
Costs and expenses:

  Operating expenses:

    Cost of products sold                   277,109     247,340      252,217
    Selling, distribution and
     administrative expenses                227,863     218,642      194,872
                                          ---------   ---------    ---------
        Total operating expenses            504,972     465,982      447,089
                                          ---------   ---------    ---------

Operating income before financing
    and derivative transaction expenses      41,954      19,841       77,225

  Financing and derivative
   transaction expenses:

    Interest expense, net of
     capitalized interest                     7,737       7,803        9,380
    Interest income                            (949)     (1,023)        (342)
    Loss on derivative transactions, net      1,118          -            -
                                          ---------   ---------    ---------
        Total financing and derivative
          transactions, net                   7,906       6,780        9,038
                                          ---------   ---------    ---------
Income before income taxes and
    cumulative effect of
    accounting changes                       34,048      13,061       68,187

    Income taxes                             14,209       5,076       26,303
                                          ---------   ---------    ---------
Income before cumulative effect
    of accounting changes                    19,839       7,985       41,884
                                          ---------   ---------    ---------
Cumulative effect of change in
    accounting for postretirement
    benefits other than pensions,
    net of income taxes of $1,609                -       (2,487)          -

Cumulative effect of change in
    accounting for income taxes                  -        1,038           -
                                          ---------   ---------    ---------
Net income                                $  19,839   $   6,536    $  41,884
                                          =========   =========    =========


Income per share before
    cumulative effect of
    accounting changes                    $    1.23   $    0.50    $    2.61

Cumulative effect per share
    of change in accounting for
    postretirement benefits
    other than pensions, net of
    income taxes                                 -        (0.15)          -

Cumulative effect per share of
    change in accounting for
    income taxes                                 -         0.06           -
                                          ---------   ---------    ---------
Net income per share                      $    1.23   $    0.41    $    2.61
                                          =========   =========    =========

</TABLE>
[FN]

See accompanying notes to consolidated financial statements.

PAGE
<PAGE>
<TABLE>
<CAPTION>
Gibson Greetings, Inc.
Consolidated Balance Sheets
December 31, 1993 and 1992
(Dollars in thousands except per share amounts)

                                             1993        1992
                                          ---------   ---------
<S>                                       <C>         <C>
Assets
Current assets:
    Cash and equivalents                  $   9,477   $   9,505
    Trade receivables, net                  192,163     169,605
    Inventories                             125,138     118,758
    Prepaid expenses                          4,207       4,301
    Deferred income taxes                    36,796      31,947
                                          ---------   ---------
        Total current assets                367,781     334,116

Plant and equipment, net                    116,900     112,712

Other assets, net                            86,924      54,276
                                          ---------   ---------
                                          $ 571,605   $ 501,104
                                          =========   =========
Liabilities and Stockholders' Equity

Current liabilities:
    Debt due within one year              $  66,187   $  31,911
    Accounts payable                         18,835      14,738
    Income taxes payable                     13,071       9,931
    Other current liabilities                60,479      53,275
                                          ---------   ---------
        Total current liabilities           158,572     109,855

Deferred income taxes                          (854)      2,693

Long-term debt                               74,365      70,175

Other liabilities                            21,854      15,040
                                          ---------   ---------
        Total liabilities                   253,937     197,763
                                          ---------   ---------
Stockholders' Equity:

    Preferred stock, par value $1.00;
      5,000,000 shares authorized,
      none issued                                -           -

    Preferred stock, Series A, par
      value $1.00; 300,000 shares
      authorized, none issued                    -           -

    Common stock, par value $.01;
      50,000,000 shares authorized,
      16,533,267 and 16,506,919
      shares issued, respectively               165         165


    Paid-in capital                          45,209      44,436

    Retained earnings                       277,891     264,469

    Foreign currency adjustment                 291         159
                                          ---------   ---------
                                            323,556     309,229
                                          ---------   ---------
    Less treasury stock, at cost,
      473,344 and 473,344 shares,
      respectively                            5,888       5,888
                                          ---------   ---------
        Total stockholders' equity          317,668     303,341
                                          ---------   ---------
Commitments and contingencies
  (Notes 11 and 12)
                                          $ 571,605   $ 501,104
                                          =========   =========

</TABLE>
[FN]

See accompanying notes to consolidated financial statements.


PAGE
<PAGE>
<TABLE>
<CAPTION>
Gibson Greetings, Inc.
Consolidated Statements of Cash Flows
Years Ended December 31, 1993, 1992 and 1991
(Dollars in thousands)

                                            1993         1992         1991
                                         ---------    ---------    ---------
<S>                                      <C>          <C>          <C>
Cash flows from operating activities:
  Net income                             $  19,839    $   6,536    $  41,884
  Adjustments to reconcile net income
    to net cash provided by operating
    activities:
     Depreciation and write-down of
       display fixtures                     22,688       24,870       18,495
     Loss on disposal of plant
       and equipment                         5,817        3,816        4,441
     Loss on derivative transactions, net    1,118           -            -
     Deferred income taxes                  (8,909)      (6,708)      (3,246)
     Amortization of excess of fair value
       of companies acquired over cost          -            -        (1,430)
     Amortization and write-down of
       deferred costs and
       other intangibles                    19,547       34,087       15,822
     Change in assets and liabilities:
       (Increase) decrease in trade
          receivables, net                 (22,529)      36,422       (5,466)
       (Increase) decrease in
          inventories                        1,843       (4,119)         (29)
       (Increase) decrease in
          prepaid expenses                     286         (182)       3,898
       Increase in other assets,
          net of amortization              (25,999)     (23,356)      (8,085)
       Increase (decrease) in
          accounts payable                   2,579         (524)         386
       Increase (decrease) in
          income taxes payable               3,014       (9,967)       4,456
       Increase (decrease) in other
          current liabilities                6,603        6,169      (24,544)
       Increase in other liabilities         5,696        7,511          457
     All other, net                            (22)         272          (89)
                                         ---------    ---------    ---------
         Total adjustments                  11,732       68,291        5,066
                                         ---------    ---------    ---------
       Net cash provided by
         operating activities               31,571       74,827       46,950
                                         ---------    ---------    ---------
Cash flows from investing activities:
  Purchase of plant and equipment          (31,049)     (30,970)     (31,736)
  Proceeds from sale of
    plant and equipment                        550           63           27
  Acquisition of The Paper Factory
    of Wisconsin, Inc.,
    net of cash acquired                   (24,782)          -            -
                                         ---------    ---------    ---------
       Net cash used in investing
         activities                        (55,281)     (30,907)     (31,709)
                                         ---------    ---------    ---------
Cash flows from financing activities:
  Net increase (decrease) in
    short-term borrowings                   23,062      (40,400)     (71,100)
  Issuance of long-term debt, net            8,075          875       50,000
  Payments on long-term debt                (1,811)        (708)      (6,702)
  Issuance of common stock                     773        2,277        3,243
  Acquisition of common stock
    for treasury                                -           (49)        (222)
  Dividends paid                            (6,417)      (6,251)      (5,638)
                                         ---------    ---------    ---------
       Net cash provided by (used in)
         financing activities               23,682      (44,256)     (30,419)
                                         ---------    ---------    ---------
Net decrease in cash and equivalents           (28)        (336)     (15,178)

Cash and equivalents at beginning of year    9,505        9,841       25,019
                                         ---------    ---------    ---------
Cash and equivalents at end of year      $   9,477    $   9,505    $   9,841
                                         =========    =========    =========
Supplemental disclosure of
 cash flow information
  Cash paid during the year for:
    Interest, net of amounts capitalized $   7,544    $   8,201    $   9,264
    Income taxes                            20,243       19,015       24,851

</TABLE>
[FN]

See accompanying notes to consolidated financial statements.


PAGE
<PAGE>
<TABLE>
<CAPTION>
Gibson Greetings, Inc.
Consolidated Statements of Changes in Stockholders' Equity
Years Ended December 31, 1993, 1992 and 1991
(Dollars in thousands except per share amounts)

                                            1993         1992         1991
                                         ---------    ---------    ---------
<S>                                      <C>          <C>          <C>
Common stock, par value $.01:
    Balance at beginning of year         $     165    $     164    $     162
    Exercise of stock options                   -             1            2
                                         ---------    ---------    ---------
                                               165          165          164
                                         ---------    ---------    ---------
Paid-in capital:
    Balance at beginning of year            44,436       42,160       38,919
    Exercise of stock options                  773        2,276        3,241
                                         ---------    ---------    ---------
                                            45,209       44,436       42,160
                                         ---------    ---------    ---------
Retained earnings:
    Balance at beginning of year           264,469      264,184      227,938
    Net income                              19,839        6,536       41,884
    Cash dividends paid ($.40, $.39,
      and $.36 per share in 1993,
      1992 and 1991, respectively)          (6,417)      (6,251)      (5,638)
                                         ---------    ---------    ---------
                                           277,891      264,469      264,184
                                         ---------    ---------    ---------
Foreign currency translation adjustment:
    Balance at beginning of year               159           74           -
    Aggregate adjustments resulting
      from translation of financial
      statements into U.S. dollars             132           85           74
                                         ---------    ---------    ---------
                                               291          159           74
                                         ---------    ---------    ---------
Less treasury stock, at cost:
    Balance at beginning of year             5,888        5,839        5,617
    Common stock acquired                       -            49          222
                                         ---------    ---------    ---------
                                             5,888        5,888        5,839
                                         ---------    ---------    ---------
        Total stockholders' equity       $ 317,668    $ 303,341    $ 300,743
                                         =========    =========    =========

</TABLE>
[FN]

See accompanying notes to consolidated financial statements.

PAGE
<PAGE>
                           Gibson Greetings, Inc.
                  Notes to Consolidated Financial Statements
                 Years Ended December 31, 1993, 1992 and 1991
                (Dollars in thousands except per share amounts)

Note 1--Nature of Business and Statement of Accounting Policies

Principles of consolidation
   The  consolidated financial  statements include  the accounts  of Gibson
Greetings,  Inc. and  its  wholly-owned and  majority-owned subsidiaries  (the
Company). All intercompany transactions have been eliminated.

Introduction
      On July 1, 1994, the  Company announced that it had determined  that the
inventory of Cleo,  Inc. (Cleo),  a wholly-owned subsidiary,  at December  31,
1993 had been overstated, resulting in an approximate 20% overstatement of the
Company's  previously reported  1993  consolidated net  income.   The  Company
believes such overstatement resulted from a  deliberate attempt by one or more
Cleo   personnel  to  overstate  Cleo's  income  before  income  taxes.    The
overstatement  of inventory  and  income before  income  taxes was  $8,806  at
December  31,  1993 and  for  the  year then  ended.    The accompanying  1993
Consolidated Financial  Statements have been  amended and restated  to reflect
the correction of such overstatement  as well as the accrual of  an unrealized
market  value loss  of $3,100  on two  derivative transactions  outstanding at
December 31, 1993, which  did not qualify as hedges, and  the recognition of a
$1,982 previously  deferred gain from certain  derivative transactions entered
into and/or terminated during  1993 which also did not qualify as hedges.  The
net  effect  of  these  two  derivative adjustments,  a  loss  of  $1,118, was
recognized  in the  accompanying  Consolidated Financial  Statements as  these
adjustments became significant in light of the  reduction in the Company's net
income  resulting  from  the   restatement  of  Cleo  inventory.    The  above
changes  reduced  1993  net  income  and  net  income per  share  from amounts
previously reported by $6,013 and $.38, respectively.

Nature of business
   The  Company  operates  in  a  single   industry  segment:  the  design,
manufacture and sale  of greeting cards, gift wrap and  related products.  The
Company sells to customers in several channels of the retail trade principally
located  in the  United States. The  Company recognizes  sales at  the time of
shipment from its facilities. Provisions for sales returns are recorded at the
time of the  sale, based upon  current conditions  and the Company's  historic
experience.  The   Company  conducts  business  based   upon  periodic  credit
evaluations  of its  customers'  financial condition  and  generally does  not
require  collateral.  The Company  does not  believe  a concentration  of risk
exists  due  to  the diversity  of  channels  of  distribution and  geographic
location of  its retail customers.   During the year ended  December 31, 1993,
the  Company's  largest customer  accounted  for  approximately  12% of  total
revenues  and during  the  year ended  December  31, 1992,  the  same customer
accounted  for approximately  11% of  total revenues.   During the  year ended
December 31, 1991,  a different  customer accounted for  approximately 13%  of
total revenues.

International Operations
   During 1992, the Company formed  Gibson de Mexico, S.A. de  C.V. (Gibson
de Mexico) to purchase certain assets and assume certain liabilities of Pagina
Once,  S.A. de C.V.  (Pagina Once). Pagina  Once was primarily  engaged in the
manufacturing and marketing of greeting cards. Minority stockholders of Gibson
de Mexico are principal  officers of Gibson de Mexico.  The  total cost of the
acquisition exceeded the fair value of the net assets by $583.

   During 1991,  the Company formed Gibson  Greetings International Limited
(Gibson  International) to  market  the Company's  products  primarily in  the
United Kingdom and  other European  countries.  The  minority stockholders  of
Gibson International are principal officers of Gibson International.

      The  activities of these subsidiaries  were not material to consolidated
operations in either 1993 or 1992.

Retail Operations
      On  June 1, 1993, the  Company acquired The  Paper Factory of Wisconsin,
Inc.    (The  Paper  Factory)  for $25.1  million  in  a  business combination
accounted for as a purchase.  The Paper Factory operates retail stores located
primarily in manufacturers' outlet shopping centers.  The results of The Paper
Factory  are not  material  and are  included  in the  consolidated  financial
statements  since the date of acquisition.   The total cost of the acquisition
exceeded  the fair  value of  the net  assets of  The Paper  Factory  by $26.2
million.   In connection with the acquisition, the Company assumed liabilities
of approximately $11.6 million.  Accumulated goodwill amortization at December
31, 1993 was $792.

Cash and equivalents
   Cash and equivalents are  stated at cost. Cash equivalents  include time
deposits,  money  market  instruments  and short-term  debt  obligations  with
original  maturities  of  three  months  or  less.       The  carrying  amount
approximates fair value because of the short maturity of these instruments.

Inventories
      Inventories are stated  at the  lower of cost  (first-in, first-out)  or
market.

Plant and equipment
      Plant and equipment  are stated at cost. Plant and equipment, except for
leasehold improvements,  are depreciated  over their related  estimated useful
lives, using the straight-line method.   Leasehold improvements are  amortized
over  the  terms of  the respective  leases,  using the  straight-line method.
Expenditures for  maintenance and repairs are charged to operations currently;
renewals and betterments are capitalized.

Other assets
      Other  assets include  deferred and  prepaid  costs, goodwill  and other
intangibles.  Deferred and prepaid costs  represent costs incurred relating to
long-term customer sales agreements.  Deferred and prepaid costs are amortized
ratably  over the  terms  of the  agreements, generally  three  to six  years.
Goodwill and other intangibles  are amortized over periods ranging  from three
to twenty years, using the straight-line method.

Income taxes
      Effective January  1, 1992, the  Company adopted Statement  of Financial
Accounting Standards  (SFAS) No. 109  - "Accounting  for Income Taxes."   This
Statement utilizes  the  liability  method of  accounting  for  income  taxes.
Deferred taxes are  determined based on  the estimated future  tax effects  of
differences  between the  financial  statement and  tax  bases of  assets  and
liabilities  given the  provisions of  currently enacted  tax laws.   Prior to
1992, the Company accounted for income taxes using Accounting Principles Board
Opinion No. 11.  Investment tax credits are amortized to income over the lives
of the related assets.

PAGE
<PAGE>
 Excess of fair value of companies acquired over cost
      The  excess of fair value of companies  acquired over cost was amortized
to income  over ten years, using  the straight-line method.   Amortization was
complete in 1991.   Accumulated amortization at December 31, 1993 and 1992 was
$14,480.

Interest rate swap agreements
      The difference between the amount of interest to be paid  and the amount
of  interest  to be  received under  interest rate  swap agreements  (used for
hedging purposes)  due to changing  interest rates is  charged or  credited to
interest  expense over  the life of  the agreements.   Interest  rate swap and
derivative transactions  that do not qualify  as hedges are  recorded at their
fair  market  value.    The  fair market  value  of  interest  rate  swaps and
derivative transactions is the estimated amount that the Company would receive
or pay to terminate the swap agreements at the reporting date as determined by
a financial institution's valuation model based on the projected value  of the
transactions at maturity.

Other Postretirement Benefits
      Effective   January  1,  1992,  the  Company  adopted  SFAS  No.  106  -
"Employers'  Accounting  for  Postretirement  Benefits  Other  Than  Pensions"
(OPEB). This Statement requires that the cost of these benefits be  recognized
in the financial statements during the employee's active working career.

Computation of net income per share
      The computation  of  net income  per share  is based  upon the  weighted
average  number of shares of  common stock and  equivalents outstanding during
the year:    16,102,709  shares for  1993,  16,103,897 shares  for  1992,  and
16,039,259 shares for 1991.

Reclassifications
      Certain prior year amounts in the consolidated financial statements have
been reclassified to conform to the 1993 presentation.


Note 2--Trade Receivables

      Trade  receivables at  December  31,  1993  and  1992,  consist  of  the
following:
<TABLE>
<CAPTION>
                                             1993        1992
                                          ---------   ---------
         <S>                              <C>         <C>
         Trade receivables                $ 245,682   $ 223,022
         Less reserve for returns,
          allowances, cash discounts
          and doubtful accounts              53,519      53,417
                                          ---------   ---------
                                          $ 192,163   $ 169,605
                                          =========   =========

</TABLE>
PAGE
<PAGE>
Note 3--Inventories

        Inventories at December 31, 1993 and 1992, consist of the
following:
<TABLE>
<CAPTION>
                                             1993        1992
                                          ---------   ---------
        <S>                               <C>         <C>
        Finished goods                    $  74,268   $  67,736
        Work-in-process                      13,147      12,867
        Raw materials and supplies           37,723      38,155
                                          ---------   ---------
                                          $ 125,138   $ 118,758
                                          =========   =========

</TABLE>
Note 4--Plant and Equipment

        Plant and equipment at December 31, 1993 and 1992, consist of
the following:
<TABLE>
<CAPTION>
                                             1993        1992
                                          ---------   ---------
        <S>                               <C>         <C>
        Land and buildings                $  35,936   $  32,807
        Machinery and equipment              60,842      54,010
        Display fixtures                     84,117      84,334
        Leasehold improvements               10,001       9,164
        Construction in progress              4,233       3,761
                                          ---------   ---------
                                            195,129     184,076
        Less accumulated depreciation        78,229      71,364
                                          ---------   ---------
                                          $ 116,900   $ 112,712
                                          =========   =========
</TABLE>
Note 5--Other Assets

        Other assets at December 31, 1993 and 1992, consist of the
following:
<TABLE>
<CAPTION>
                                             1993        1992
                                          ---------   ---------
        <S>                               <C>         <C>
        Deferred and prepaid costs        $ 112,157   $  87,895
        Goodwill and other intangibles       31,601       5,384
                                          ---------   ---------
                                            143,758      93,279
        Less accumulated amortization        56,834      39,003
                                          ---------   ---------
                                          $  86,924   $  54,276
                                          =========   =========

</TABLE>
PAGE
<PAGE>
Note 6--Debt

        Debt at December 31, 1993 and 1992, consists of the following:

<TABLE>
<CAPTION>
                                             1993        1992
                                          ---------   ---------
        <S>                               <C>         <C>
        Debt due within one year:

        Commercial paper bearing
          interest at a weighted
          average rate of 3.60%           $  13,020   $      -
        Loans payable to banks
          under a revolving credit
          agreement bearing interest
          at a weighted average rate
          of 3.70%                           10,000          -
        Loans payable to banks under
          uncommitted borrowing
          facilities bearing interest
          at weighted average rates of
          3.55% and 3.58%, respectively      39,250      30,100
        Current portion of long-term debt     3,917       1,811
                                          ---------   ---------
                                          $  66,187   $  31,911
                                          =========   =========
        Long-term debt:

        Senior notes bearing interest
          at 9.33%, with annual serial
          maturities from 1995 through
          2001                            $  50,000   $  50,000
        Economic development revenue
          bonds (tax-exempt) bearing
          interest at a weighted average
          rate of 7.17%, with annual
          serial maturities from 1993
          through 1999 and a term maturity
          in 2004, less unamortized
          discount of $163 and $179 in
          1993 and 1992, respectively, to
          yield an effective rate of 7.29%    9,277       9,821
        Economic development revenue
          bonds (taxable) bearing interest
          at 9.10%, with annual sinking
          fund payments required in 1993
          through 2004, less unamortized
          discount of $159 and $175 in
          1993 and 1992, respectively, to
          yield an effective rate of 9.35%    6,431       6,760
        Notes payable to former
          shareholders of The Paper
          Factory of Wisconsin, Inc.
          bearing interest at 5.01%,
          payable in annual installments
          of $2,019                           8,075          -
        Industrial revenue bonds bearing
          interest at 9.25%, payable in
          semi-annual installments of $300,
          secured by plant and equipment
          with a carrying value of $6,275
          and $6,792 at December 31, 1993
          and 1992, respectively              3,000       3,600
        Urban development action grant
          bearing interest at 8.00%,
          payable in quarterly
          installments, secured by land,
          building and equipment with a
          carrying value of $16,183 and
          $16,262 at December 31, 1993 and
          1992, respectively                    682         875
        Other notes bearing interest at a
          weighted average rate of 5.20%,
          payable in quarterly
          installments, secured by the same
          assets securing the industrial
          revenue bonds                         817         930
                                          ---------   ---------
                                             78,282      71,986
        Less portion due within one year      3,917       1,811
                                          ---------   ---------
                                          $  74,365   $  70,175
                                          =========   =========
</TABLE>
PAGE
<PAGE>
      In  1991, the Company privately placed $50,000 in long-term senior notes
with proceeds being used for general corporate purposes.

      In  1993, the  Company entered  into a  new three-year  revolving credit
agreement, replacing a similar existing facility, which expires April 26,
1996. The amount which can be borrowed under this agreement is $210,000.

      The fair value of the Corporation's long-term debt is estimated based on
the quoted market  prices for  the same or  similar issues  or on the  current
rates offered  to the Corporation  for debt of the  same remaining maturities.
The estimated fair value of the Company's gross long-term debt at December 31,
1993 was $83,992.

      The Company  periodically enters into  interest rate swap  or derivative
transactions  with the  intent  to manage  the  interest rate  sensitivity  of
portions of its debt.  At December 31, 1993,  the Company had four outstanding
interest  rate  swap/derivative  positions with  a  total  notional  amount of
$96,000.    Two agreements,  with  terms  similar to  the  related bonds,  are
constituted as hedges  and effectively change the Company's   interest rate on
$3,000 of industrial  revenue bonds to 6.67% through February  1998 and have a
positive market value of $140 at December 31,  1993.  The other two agreements
do not qualify as hedges.  The first attempts to limit the Company's  exposure
against rising  short-term rates on a notional amount of $60,000 through 1995.
The last  position provides the Company with a maximum 1.0% annuity on $30,000
through  August 1994 predicated on  short-term rates remaining  in a specified
range.  The estimated current market value of  the two derivative transactions
which did not qualify  as hedges was a loss of $3,100 at December 31, 1993 and
was accrued  in  the  accompanying   consolidated financial  statements.   The
Company  received  proceeds  of  approximately  $1,982  relating  to   certain
derivative   transactions, which  also did  not  qualify  as hedges  and which
were either entered into or terminated  during 1993.  Such proceeds  have been
reflected  in  the  accompanying 1993  Consolidated Statement  of Income  as a
component  of "Loss on derivative transactions, net."


      On  March 4,  1994,  the Company  announced that,  based  on trading  of
swap/derivative positions subsequent to year-end, the Company entered into two
new transactions which will result  in a minimum loss of $3,000 and  a maximum
potential  loss of  $27,575. The  new transactions, which  mature in  June and
August  1995, may  be liquidated  at  any time  prior to  maturity and  had an
estimated cost  of termination  of approximately  $17,500 at  March 4,  1994.
These positions will  continue to  be reported  at current  fair market  value
until  they mature  or are  closed out,  and fluctuations  in such  value will
affect  earnings in  future  periods.    The  combined  effect  of  these  two
transactions is that the  Company's losses will be between $3,000 and $27,575.
The Company's losses would be minimized at $3,000 if the  six-month LIBOR rate
is at or  below 3.90% on June 7, 1995 and  the basis point spread for interest
rate swaps  (the "swap  spread")  relative to  the 10.75%  U.S. Treasury  Note
maturing August 15, 2005 is at or above 33.5  basis points on August 15, 1995.
On the other  hand, its losses would be maximized at  $27,575 if the six-month
LIBOR rate equals or exceeds 5.90% on June  7, 1995 and the swap spread is  20
basis points or less  on August 15, 1995.  The Company  may elect to liquidate
the transactions  at any time  prior to  maturity based  on market  conditions
prevailing at the  time.  As of  June 30, 1994,  the six-month LIBOR rate  was
5.25% and the swap spread was 25.2 basis points.  These transactions are still
held  by the  Company and,  at June  30, 1994,  had an  estimated net  cost of
termination of  $22,995.

PAGE
<PAGE>
      The  annual principal  payments due on  long-term debt  for each  of the
years  in the five-year period  ended December 31,  1998, are $3,917, $11,164,
$11,269, $11,116 and $9,205, respectively.

      Capitalized interest for  the years  ended December 31,  1993, 1992  and
1991 were $0, $74 and $322, respectively.

      The  Company's  debt  agreements  contain  certain  covenants  including
limitations on dividends based on a formula related to net income, stock sales
and  certain restricted  investments.  At December  31,  1993, the  amount  of
unrestricted retained earnings available for dividends was $47,152.


Note 7--Income Taxes

        The Company adopted the provisions of SFAS No. 109 effective
January 1, 1992, and recorded a credit of $1,038 and increased
net income per share by $.06 for the cumulative effect of this
change in accounting principle.  There was no effect on income
before income taxes for the year ended December 31, 1992,
resulting from the adoption of SFAS No. 109.

        The provision for income taxes for the years ended December 31,
1993, 1992 and 1991, consists of the following:
<TABLE>
<CAPTION>

                                            1993         1992         1991
                                         ---------    ---------    ---------
        <S>                              <C>          <C>          <C>
        Federal:
          Current                        $  17,903    $   7,257    $  23,915
          Deferred                          (6,850)      (4,594)      (2,617)
          Deferred investment
           tax credits, net                   (122)        (124)        (195)
                                         ---------    ---------    ---------
                                            10,931        2,539       21,103
                                         ---------    ---------    ---------
        State and local:
          Current                            4,532        2,093        5,829
          Deferred                          (1,343)      (1,076)        (629)
                                         ---------    ---------    ---------
                                             3,189        1,017        5,200
                                         ---------    ---------    ---------
        Foreign:
          Current                               -            -            -
          Deferred                              89          (89)          -
                                         ---------    ---------    ---------
                                                89          (89)          -
                                         ---------    ---------    ---------
                                         $  14,209    $   3,467    $  26,303
                                         =========    =========    =========
</TABLE>

PAGE
<PAGE>

        For the year ended December 31, 1992, provision for income
taxes was included in the financial statements as follows:
<TABLE>
<CAPTION>

                                                         1992
                                                      ---------
        <S>                                           <C>
        Continuing operations                         $   5,076
        Transition effect of change in
          accounting for postretirement
          benefits other than pensions                   (1,609)
                                                      ---------
                                                      $   3,467
                                                      =========
</TABLE>

        Recently enacted tax laws raised the statutory tax rate for
corporations from 34% to 35%, retroactive to January 1, 1993.
Partially offsetting the adverse impact of the 1% increase in
effective tax rates in 1993 and future periods is the favorable
adjustment of $.7 million recorded in 1993 due to the
revaluation of certain deferred tax assets.

        The effective income tax rate for the years ended December 31,
1993, 1992 and 1991, varied from the statutory federal income
tax rate as follows:
<TABLE>
<CAPTION>

                                            1993         1992         1991
                                         ---------    ---------    ---------
        <S>                              <C>          <C>          <C>
        Statutory federal
          income tax rate                    35.0%        34.0%        34.0%
        State and local income taxes,
          net of federal income tax
          benefit                             6.1          6.8          5.0
        Nondeductible foreign losses          2.2           -            -
        Other                                (1.6)        (1.9)        (0.4)
                                         ---------    ---------    ---------
                                             41.7%        38.9%        38.6%
                                         =========    =========    =========

</TABLE>

PAGE
<PAGE>

        The tax effect of significant temporary differences
representing deferred tax assets and liabilities is as follows
for the year ended December 31, 1991:
<TABLE>
<CAPTION>
                                                         1991
                                                      ---------
        <S>                                           <C>
        Reserve for returns, allowances, cash
          discounts and doubtful accounts             $  (2,780)
        Reserve for inventories and related items           616
        Depreciation of plant and equipment                 617
        Reserve for display fixtures                       (500)
        Accrued compensation and benefits                (1,479)
        Other                                               280
                                                      ---------
                                                      $  (3,246)
                                                      =========
</TABLE>


        Deferred taxes are determined based on the estimated future tax
effects of differences between the financial statement and tax
bases of assets and liabilities given the provisions of
currently enacted tax laws.

        The net deferred taxes are comprised of the following:
<TABLE>
<CAPTION>
                                             1993        1992
                                          ---------   ---------
        <S>                               <C>         <C>
        Current deferred taxes:
                Gross assets              $  37,573   $  32,646
                Gross liabilities              (777)       (699)
                                          ---------   ---------
                                             36,796      31,947
                                          ---------   ---------
        Noncurrent deferred taxes:
                Gross assets                 12,497       8,180
                Gross liabilities           (11,241)    (10,350)
                Deferred investment
                  tax credits                  (402)       (523)
                                          ---------   ---------
                                                854      (2,693)
                                          ---------   ---------
                                          $  37,650   $  29,254
                                          =========   =========
</TABLE>


        The Company did not record any valuation allowances against
U.S. deferred tax assets at January 1, 1992, December 31, 1992 or
December 31, 1993, due to the substantial amounts of taxable
income generated over the last three to five years.

PAGE
<PAGE>

        The tax balances of significant temporary differences
representing deferred tax assets and liabilities for the years
ended December 31, 1993 and 1992 were as follows:
<TABLE>
<CAPTION>
                                             1993        1992
                                          ---------   ---------
        <S>                               <C>         <C>
        Reserve for returns, allowances,
          cash discounts and doubtful
          accounts                        $  22,279   $  21,828
        Reserve for inventories
          and related items                   7,655       4,959
        Postretirement benefits               1,885       1,851
        Depreciation of plant
          and equipment                     (11,078)    (10,294)
        Reserve for display fixtures          1,644       1,476
        Accrued compensation and benefits    10,854       7,700
        Other accruals and reserves           4,813       2,257
        Deferred investment tax credits
          benefits other than pensions         (402)       (523)
                                          ---------   ---------
                                          $  37,650   $  29,254
                                          =========   =========
</TABLE>


Note 8--Other Current Liabilities

        Other current liabilities at December 31, 1993 and 1992,
consist of the following:
<TABLE>
<CAPTION>
                                             1993        1992
                                          ---------   ---------
        <S>                               <C>         <C>
        Compensation, payroll taxes and
          related withholdings            $  14,110   $  10,626
        Sales, service and
          advertising costs                  22,915      23,157
        Other                                23,454      19,492
                                          ---------   ---------
                                          $  60,479   $  53,275
                                          =========   =========
</TABLE>
PAGE
<PAGE>

Note 9--Postretirement Benefits

        The Company sponsors a defined  benefit pension plan (the
Retirement Plan) covering substantially all employees who meet
certain eligibility requirements.  Benefits are based upon years
of service and average compensation  levels.  The Company's
general funding policy is to contribute amounts deductible for
federal income tax  purposes. Contributions are intended to
provide not only for benefits earned to date, but also for
benefits expected to be earned in the future.

        The following table sets forth the Retirement Plan's funded
status on the measurement dates, September 30, 1993 and 1992,
and a reconciliation of the funded status to the amounts
recognized in the Company's consolidated balance sheets at
December 31, 1993 and 1992:
<TABLE>
<CAPTION>
                                             1993        1992
                                          ---------   ---------
        <S>                               <C>         <C>
        Actuarial present value of
          benefit obligations:
                Vested benefit obligation $  49,995   $  42,871
                                          =========   =========
                Accumulated benefit
                  obligation              $  54,203   $  46,296
                                          =========   =========
                Projected benefit
                  obligation for services
                  rendered to date        $  66,183   $  59,329
        Plan assets at fair market value     62,106      56,457
                                          ---------   ---------
        Plan assets less than projected
          benefit obligation                 (4,077)     (2,872)
        Unrecognized net asset at
          January 1, 1986, being
          recognized over 9.9 years            (873)     (1,332)
        Unrecognized prior service cost       1,852       2,553
        Unrecognized net gain resulting
          from experience different from
          assumed and effects of changes
          in assumptions                     (4,565)     (3,639)
                                          ---------   ---------
        Accrued pension expense included
          in other liabilities            $  (7,663)  $  (5,290)
                                          =========   =========

</TABLE>

        The fair market value of the Retirement Plan's assets at
December 31,  1993 and 1992, was $61,559 and $58,474,
respectively.  The changes in asset values relative to the
measurement dates are primarily due to fluctuations in the
market value of the plan's equity investments.

PAGE
<PAGE>

        In 1990, the Company established a nonqualified defined benefit
plan for employees whose benefits under the Retirement Plan are
limited by provisions of the Internal Revenue Code.
Additionally in 1990, the Company established a nonqualified
defined benefit plan to provide supplemental retirement benefits
for selected executives in addition to benefits provided under
other Company plans.  A nonqualified plan was also established
to provide retirement benefits for members of the Company's
Board of Directors who are not covered under any of the
Company's other plans.  All plans established in 1990 were
unfunded at December 31, 1993 and 1992, although assets for
those plans are held in certain grantor tax trusts known as
"Rabbi" trusts.  These assets are subject to claims of the
Company's creditors but otherwise must be used only for purposes
of providing benefits under the plans.

        The following table sets forth the nonqualified defined benefit
plans' benefit obligations on the measurement dates, September
30, 1993 and 1992, and a reconciliation of those obligations to
the amounts recognized in the Company's consolidated balance
sheets at December 31, 1993 and 1992:
<TABLE>
<CAPTION>
                                             1993        1992
                                          ---------   ---------
        <S>                               <C>         <C>
        Actuarial present value of
          benefit obligations:
                Vested benefit obligation $   3,431   $   2,402
                                          =========   =========
                Accumulated benefit
                  obligation              $   4,396   $   3,206
                                          =========   =========
                Projected benefit
                  obligation for services
                  rendered to date        $   5,321   $   3,870
        Plan assets at fair market value         -           -
                                          ---------   ---------
        Unfunded projected
          benefit obligation                 (5,321)     (3,870)
        Unrecognized prior service cost       2,254       2,163
        Unrecognized net loss resulting
          from experience different from
          assumed and effects of changes
          in assumptions                        834         169
                                          ---------   ---------
        Accrued pension expense included
          in other liabilities            $  (2,233)  $  (1,538)
                                          =========   =========

</TABLE>
PAGE
<PAGE>

        The assumed weighted average discount rate and rate of increase
in future compensation levels used in determining the actuarial
present value of the projected benefit obligation for the plans
was 7.0% and 5.0% in 1993 and 8.0% and 6.0% in 1992,
respectively.  The assumed long-term rate of return on plan
assets used for valuation purposes was 9.0% for 1993 and 1992.

        A summary of the components of net pension expense for all of
the Company's defined benefit plans for the years ended December
31, 1993, 1992 and 1991, is as follows:
<TABLE>
<CAPTION>

                                            1993         1992         1991
                                         ---------    ---------    ---------
        <S>                              <C>          <C>          <C>
        Service cost-benefits earned
          during the period              $   2,917    $   2,834    $   2,529
        Interest cost on projected
          benefit obligation                 5,092        4,758        4,323
        Net amortization and deferral
          income tax benefit                   128          159        6,923
        Expected return on plan assets      (4,941)      (4,610)     (11,064)
                                          --------    ---------    ---------
                                          $  3,196    $   3,141    $   2,711
                                          ========    =========    =========
</TABLE>


        The Company has a defined contribution pension plan for
employees who are members of a collective bargaining unit.
Benefits under this plan are determined based upon years of
service and an hourly contribution rate.  Pension  expense for
this plan for the years ended December 31, 1993, 1992 and 1991,
was $451, $479 and $410, respectively.

        The Company has two defined contribution plans pursuant to
Section 401(k) of the Internal Revenue Code.  The plans provide
that employees meeting certain eligibility requirements may
defer a portion of their salary subject to certain limitations.
The Company pays certain administrative costs of the plans and
contributes to the plans based upon a percentage of the
employee's salary deferral and an annual additional contribution
at the discretion of the Board of Directors.  The total expense
for these plans for the years ended December 31, 1993, 1992 and
1991, was $501, $481 and $511, respectively.

        In addition to providing pension benefits, the Company provides
medical and life insurance benefits for certain eligible
employees upon retirement from the Company. Substantially all
employees may become eligible for such benefits upon retiring
from active employment of the Company. Medical and life
insurance benefits for employees and retirees are paid by a
combination of company and  employee or retiree contributions.
Retiree insurance benefits are provided by insurance companies
whose premiums are based on claims paid during the year. The

PAGE
<PAGE>

Company adopted the provisions of SFAS No. 106 effective January
1, 1992.  This standard requires companies to accrue an
actuarially determined charge for postretirement benefits during
the period in which active employees become eligible, under
existing plan agreements, for such future benefits. The
cumulative effect of this change resulted in a charge to net
income of $2,487 or $.15 per share, after taxes of $1,609. Prior
to January 1, 1992, the Company recognized  these costs, which
were not significant to operations,  on a cash basis.

        Net periodic cost of these benefits for the years ended
December 31, 1993 and 1992 is as follows:
<TABLE>
<CAPTION>
                                             1993        1992
                                          ---------   ---------
        <S>                               <C>         <C>
        Service cost-benefits earned
          during the period               $     148   $     139
        Interest cost on
          accumulated benefits                  470         343
        Net amortization                         61          -
                                          ---------   ---------
                                          $     679   $     482
                                          =========   =========
</TABLE>


        A reconciliation of the accumulated postretirement benefit
obligation (APBO) measured as of September 30, 1993 and 1992 to
the Company's consolidated balance sheets at December 31, 1993
and 1992 was as follows:
<TABLE>
<CAPTION>
                                             1993        1992
                                          ---------   ---------
        <S>                               <C>         <C>
        Retirees                          $   3,514   $   2,681
        Fully eligible active employees       1,228       1,257
        Other active employees                1,084         479
                                          ---------   ---------
        Accumulated benefit obligation        5,826       4,417
        Unrecognized prior service cost        (771)         -
        Unrecognized net loss                  (383)         -
                                          ---------   ---------
        Accrued APBO included in
          other liabilities               $   4,672   $   4,417
                                          =========   =========

</TABLE>
PAGE
<PAGE>

        The accumulated benefit obligation for 1993 and 1992 was
determined using the following assumptions:

                                  1993                       1992
                         -----------------------     -----------------------
        Discount rate              7%                         8%
        Health care cost
          trend rate     11% for 1994 graded down    16% for 1993 and 1994,
                         1% per year to 5% in the    gradually declining to
                         year 2000, 5% thereafter    a rate of 6% by 2003


        The health care cost trend rate assumption does not have a
significant effect on the amounts reported.  For example, a 1%
increase in the health care cost trend rate would increase the
accumulated postretirement benefit obligation as of December 31,
1993, and the net periodic cost for the year then ended by
approximately 5% and 4%, respectively.


Note 10--Stockholders' Equity


Employee stock plans

        Under various stock option and incentive plans, the Company may
grant incentive and nonqualified stock options to purchase its
common stock.  All incentive options are granted at the fair
market value on the date of grant.  Incentive stock options
generally become exercisable one year after the date granted and
expire ten years after the date granted, if not earlier expired
due to termination of employment.  Nonqualified stock options
become exercisable according to a vesting schedule determined at
the date granted and expire on the date set forth in the option
agreement, if not earlier expired due to termination of
employment.

        A summary of stock option activity during the years ended
December 31, 1993, 1992 and 1991, is as follows:
<TABLE>
<CAPTION>

                                            1993         1992         1991
                                         ---------    ---------    ---------
        <S>                              <C>          <C>          <C>
        Number of options to purchase
          common stock:
                Outstanding at
                  beginning of year      1,073,470      646,958     782,529
                Granted                     47,500      534,900      37,000
                Exercised                  (26,348)     (93,021)   (151,338)
                Expired                    (31,580)     (15,367)    (21,233)
                                         ---------    ---------    --------
        Outstanding at end of year       1,063,042    1,073,470     646,958
                                         =========    =========    ========
        Exercisable at end of year         666,594      439,641     408,294
                                         =========    =========    ========
</TABLE>
        The exercise prices of options granted in 1993 ranged from
$18.88 to $21.25.  The exercise prices of options granted in
1992 ranged from $18.38 to $28.63 and the exercise price of
options granted in 1991 ranged from $24.75 to $28.00.  Options
exercised were at prices of $2.38 to $23.50, in 1993, 1992 and
1991.  Options outstanding at December 31, 1993, are at prices
ranging from $11.38 to $28.63.

        Under certain stock incentive plans, the Company may grant the
right to purchase restricted shares of its common stock.  Such
shares are subject to restriction on transfer and to repurchase
by the Company.  The purchase price of restricted shares is
determined by the Company and may be nominal.  In 1993, 1992 and
1991, 0, 5,000 and 38,500 restricted shares, respectively, were
purchased at a price of $1.00 per share.

        At December 31, 1993, 621,192 shares were available under the
stock option and incentive plans, of which 563,166 shares could
be issued as restricted shares.


Stock rights

        On December 4, 1987, the Company's Board of Directors declared
a dividend distribution of one right for each outstanding share
of the Company's common stock to stockholders of record on
December 21, 1987.  Each right entitles the holder to purchase,
for the exercise price of $40 per share, 1/100th of a share of
Series A Preferred Stock. Until exercisable, the rights are
attached to all shares of the Company's common stock outstanding.

        The rights are exercisable only in the event that a person or
group of persons (i) acquires 20% or more of the Company's
common stock and there is a public announcement to that effect,
(ii) announces an intention to commence or commences a tender or
exchange offer which would result in that person or group owning
30% or more of the Company's common stock, or (iii) beneficially
owns a substantial amount (at least 15%) of the Company's common
stock and is declared to be an Adverse Person (as defined in the
Rights Agreement) by the Company's Board of Directors.  Upon a
merger or other business combination transaction, each right may
entitle the holder to purchase common stock of the acquiring
company worth two times the exercise price of the right.  Under
certain other circumstances (defined in the Rights Agreement)
each right may entitle the holder (with certain exceptions) to
purchase common stock, or in certain circumstances, cash,
property or other securities of the Company, having a value
worth two times the exercise price of the right.

        The rights are redeemable at one cent per right at anytime
prior to 20 days after the public announcement that a person or
group has acquired 20% of the Company's common stock. Unless
exercised or redeemed earlier by the Company, the rights expire
on December 28, 1997.

PAGE
<PAGE>
Note 11--Commitments

Lease commitments
      The Company has a long-term lease agreement for certain of its principal
facilities.   The initial lease term  runs through January 31,  2002, with two
five-year renewal  options available.    The basic  rent  under the  lease  is
subject  to adjustment based  on changes in  the Consumer Price  Index for the
preceding five years, effective March 1, 1987, and every five years thereafter
including renewal periods.   The lease provides a purchase  option exercisable
in 2002.  The option price is the  higher of $35,400 or the fair market  value
on  the date of  exercise.  As a  condition of the  lease, all property taxes,
insurance costs and operating expenses are to be paid by the Company.

      The  Company  also  leases additional  manufacturing,  distribution  and
administrative   facilities,  sales   offices  and  personal   property  under
noncancellable leases which expire on various dates through  2003.  Certain of
these leases contain renewal and escalating rental payment provisions.

      Rental expense  for the years ended December 31, 1993, 1992 and 1991, on
all  real   and  personal   property,  was   $20,297,  $15,846  and   $13,777,
respectively. Minimum  future annual  rentals under noncancellable  leases for
each of the years in the five-year period ended December 31, 1998 are $17,444,
$16,242,  $14,190,  $12,759  and  $9,842,  respectively.    After  1998, these
commitments aggregate $25,364.

Contract commitments
      The  Company  has  several  long-term customer  sales  agreements  which
require  payments and credits  for each of  the years in  the five-year period
ended December 31, 1998, of $3,959, $1,347, $707, $443 and $242, respectively.
After  December 31,  1998, these  commitments aggregate  $100.   All of  these
amounts have been recorded  as other current liabilities or  other liabilities
in  the accompanying  balance sheet as  of December  31, 1993.   Subsequent to
December 31,  1993, the  Company entered  into  additional long-term  customer
sales agreements which  require total payments and credits of $45,301 of which
$25,836 and $3,838 will be paid in 1994 and 1995, respectively.

Employment agreements
      The  Company has  employment  agreements with  certain executives  which
provide for, among other things, minimum annual salaries adjusted for cost-of-
living  changes, continued payment  of salaries  in certain  circumstances and
incentive bonuses.   Certain agreements further  provide for signing  bonuses,
deferred compensation payable upon expiration of the agreements and employment
termination payments,  including payments contingent upon  any person becoming
the beneficial owner of 50% or greater of the Company's outstanding stock.

PAGE
<PAGE>
Note 12--Legal Proceedings

      In 1990, a  complaint was  issued against the  Company alleging  certain
unfair  labor practices in connection with a  strike at one of its facilities.
On  December  18, 1991,  an Administrative  Law  Judge of  the  National Labor
Relations  Board   ("NLRB")  issued   a  recommended  order,   which  included
reinstatement  and  back pay  affecting approximately  160 strikers,  based on
findings  that the  Company had  violated certain  provisions of  the National
Labor Relations Act.   On May 7, 1993, the NLRB  upheld the Administrative Law
Judge's  decision  in  some respects,  and  enlarged  the  number of  strikers
entitled  to back pay  to approximately 240.   A  prompt notice of  appeal was
filed  in the  United States  Court of  Appeals for  the District  of Columbia
Circuit.  The Company believes it has substantial defenses to the charges, and
these defenses  have been presented  in briefs in  the Company's appeal.   The
appeal is scheduled to be heard on September 14, 1994.  A decision is expected
later in 1994 or early in 1995.

      On  July 1, 1994, the Company announced  that it had determined that the
inventory of  Cleo at December 31,  1993 had been overstated,  resulting in an
approximate  20%  overstatement  of  the Company's  previously  reported  1993
consolidated net income. See Note 1.

      In  early July,  1994, five  purported class  actions were  commenced by
certain  stockholders  (the "Suits")  against  the Company  and  its Chairman,
President and Chief Executive  Officer in the United States District Court for
the  Southern  District  of Ohio,  each  alleging  violations  of the  federal
securities laws  and, in the  case of two of  the Suits, breach  of common law
duties  and seeking unspecified damages  for an asserted  public disclosure of
false  information regarding the Company's earnings.  Each of the Suits points
to the inventory  valuation issue at Cleo  as the basis  for its claims.   The
Company intends to vigorously defend the Suits.

      The  Securities   and  Exchange  Commission  is   conducting  a  private
investigation  to  determine  whether the  Company  or  any  of its  officers,
directors  and employees  have  engaged in  conduct  in violation  of  certain
provisions  of  the  Securities  Exchange  Act  of  1934  and  the  rules  and
regulations  thereunder.   The  Company believes  that  such investigation  is
focused principally on the  derivative transactions  and the  overstatement of
the Cleo inventory discussed in Note 1 and the Company's public statements and
accounting  systems with respect  thereto.  The Company is cooperating in such
investigation.

      In addition, the Company is a defendant in certain other litigation.

      Management does not believe that an adverse outcome as to any or all  of
these matters would have a material  adverse effect on the Company's net worth
or total cash flows; however, the impact  on the statement of operations in  a
given year could be material.

PAGE
<PAGE>

Report of Independent Public Accountants

To Gibson Greetings, Inc.:

        We have audited the accompanying consolidated balance sheets of
Gibson Greetings, Inc. (a Delaware corporation) and its
subsidiaries as of December 31, 1993 and 1992, and the related
consolidated statements of income, cash flows and changes in
stockholders' equity for each of the three years in the period
ended December 31, 1993. These financial statements and the
schedules referred to below are the responsibility of the
Company's management.  Our responsibility is to express an
opinion on these financial statements and schedules based on our
audits.

        We conducted our audits in accordance with generally accepted
auditing standards.  Those standards require that we plan and
perform the audit to obtain reasonable assurance about whether
the financial statements are free of material misstatement.  An
audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An
audit also includes assessing the accounting principles used and
significant estimates made by management, as well as evaluating
the overall financial statement presentation.  We believe that
our audits provide a reasonable basis for our opinion.

        In our opinion, the financial statements referred to above
present fairly, in all material respects, the financial position
of Gibson Greetings, Inc. and its subsidiaries as of December
31, 1993 and 1992, and the results of their operations and their
cash flows for each of the three years in the period ended
December 31, 1993 in conformity with generally accepted
accounting principles.

        As discussed in notes to consolidated financial statements,
effective January 1, 1992, the Company changed its methods of
accounting for postretirement benefits other than pensions and
income taxes.

        Our audits were made for the purpose of forming an opinion on
the basic financial statements taken as a whole.  The schedules
listed in the index of financial statements are presented for
purposes of complying with the Securities and Exchange
Commission's rules and are not part of the basic financial
statements.  These schedules have been subjected to the auditing
procedures applied in the audits of the basic financial
statements and, in our opinion, fairly state in all material
respects the financial data required to be set forth therein in
relation to the basic financial statements taken as a whole.



                                       ARTHUR ANDERSEN & CO.

Cincinnati, Ohio,
July 27, 1994.

PAGE
<PAGE>
Item  9.  Changes in and Disagreements with Accountants on
Accounting and Financial Disclosure

        Not applicable.



PART III


Except as set forth below, the information required by this Part
is included in the Company's definitive Proxy Statement, filed
with the Securities and Exchange Commission in connection with
the Company's 1994 Annual Meeting of Stockholders, and is
incorporated by reference herein.


Item 10.  Directors and Executive Officers of the Registrant

        The Executive Officers of the Company (at August 1, 1994) are
as follows:

        Name                      Age             Title
        -------------------       ---             ----------------------------
        Benjamin J. Sottile        56             Chairman of the Board,
                                                  President and
                                                  Chief Executive Officer

        William L. Flaherty        46             Vice President, Finance and
                                                  Chief Financial Officer

        Ralph J. Olson             49             Vice President

        Nelson J. Rohrbach         53             Vice President

        Stephen M. Sweeney         57             Vice President, Human
                                                  Resources

Information about Mr. Sottile is incorporated by reference from the Company's
definitive Proxy Statement for the 1994 Annual Meeting of Stockholders.

      WILLIAM L. FLAHERTY.  Mr. Flaherty has been Vice President,  Finance and
Chief Financial  Officer of the  Company since November  1993.  Prior  to that
time, he  served as Vice President  and Corporate Treasurer of  FMR Corp., the
parent company of  Fidelity Investments  Group, a mutual  fund management  and
discount  stock  brokerage  firm (1989  -  1992)  and  as  Vice President  and
Treasurer  of James  River Corporation,  an  integrated manufacturer  of pulp,
paper and converted paper and plastic products (1987 - 1989).

      RALPH  J. OLSON.  Mr.  Olson is a  Vice President of the  Company and is
President and Chief Operating  Officer of the Company's Gibson  Card Division,
positions he has  held since 1991. From  1989 until 1991, he  was President of
the  E-Z Go  Division of  Textron, Inc.,  a manufacturer  of golf  and utility
vehicles.  During the  period from 1984  until 1989,  he was  President of the
Material  Handling  Division  of  Interlake Corp.,  specializing  in  material
handling, automation and storage systems.

PAGE
<PAGE>
      NELSON  J. ROHRBACH.   Mr.  Rohrbach has  been a  Vice President  of the
Company since  April 21,  1994 and President  and Chief  Executive Officer  of
Cleo, Inc.  since April  12,  1994.   Prior to  that time,  he  served as  the
President and Chief Executive  Officer of The Paper Factory of Wisconsin, Inc.
(1989 - 1994) , the Company's wholly-owned factory outlet chain, and continues
to  serve as its  Chief Executive Officer.   Prior to that  time, he served as
President  of CPS/Artfaire,  a  manufacturer of  personal expression  products
(1980 - 1989).

      STEPHEN M. SWEENEY.   Mr. Sweeney joined the Company  as Vice President,
Human  Resources  in 1987.    He  held  similar  positions  with    Coca  Cola
Enterprises, Inc. from 1985  until 1987, the  Tribune Company from 1983  until
1985 and Contel, Inc. from 1976 to 1983.

      Officers serve with the approval of the Board of Directors.


PAGE
<PAGE>
PART IV



Item 14.  Exhibits, Financial Statement Schedules and Reports on
Form 8-K

a)   The following documents are filed as part of this report:
        1.      Financial Statements:

                Page
                Herein   Financial Statement
                ------   -----------------------------------------------------
                12       Consolidated Statements of Income for the years ended
                         December 31, 1993, 1992 and 1991

                13       Consolidated Balance Sheets as of December 31, 1993
                         and 1992

                14       Consolidated Statements of Cash Flows for the years
                         ended December 31, 1993, 1992 and 1991

                15       Consolidated Statements of Changes in Stockholders'
                         Equity for the years ended December 31, 1993, 1992
                         and 1991

                16       Notes to Consolidated Financial Statements

                28       Report of Independent Public Accountants

        2.      Financial Statement Schedules required to be filed by Item 8
                of this Form 10-K:

                Schedules Filed:

                Page
                Herein   Schedule
                ------   -----------------------------------------------------
                32       II      Amounts Receivable from Related Parties

                33       VIII    Valuation and Qualifying Accounts

                34       IX      Short-term Borrowings

                35       X       Supplementary Income Statement Information


        All other schedules are omitted because of the absence of
        conditions under which they are required or because the information
        is shown in the financial statements or notes thereto.

        3.      Exhibits:  See Index of Exhibits (page 36) for a listing of
                all exhibits filed with this annual report on Form 10-K


b)   Reports on Form 8-K:     None.


PAGE
<PAGE>
SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the registrant has duly caused this report to be
signed on its behalf by the undersigned, thereunto duly authorized as
of the 29th day of August 1994.

                                Gibson Greetings, Inc.

                                By      /s/ Benjamin J. Sottile
                                        -----------------------
                                        Benjamin J. Sottile
                                        President and Chief Executive Officer

        Pursuant to the requirements of the Securities Exchange Act of
1934, this report has been signed by the following persons on behalf of
the registrant and in the capacities indicated as of the 29th day of
August 1994.
             Signature                  Title
            ----------                  -----
                                        Chairman of the Board,
            /s/ Benjamin J. Sottile     President and Chief Executive Officer
            -------------------------
            Benjamin J. Sottile         (principal executive officer)

                                        Vice President, Finance
            /s/ William L. Flaherty     Chief Financial Officer
            -------------------------
            William L. Flaherty         (principal financial and
                                         accounting officer)

            /s/ Thomas M. Cooney
            -------------------------
            Thomas M. Cooney             Director

            /s/ Charles D. Lindberg
            -------------------------
            Charles D. Lindberg          Director

            /s/ Albert R. Pezzillo
            -------------------------
            Albert R. Pezzillo           Director

            /s/ Frank Stanton
            -------------------------
            Frank Stanton                Director

            /s/ Charlotte St. Martin
            -------------------------
            Charlotte St. Martin         Director

            /s/ Roger T. Staubach
            -------------------------
            Roger T. Staubach            Director

            /s/ C. Anthony Wainwright
            -------------------------
            C. Anthony Wainwright        Director
PAGE
<PAGE>
<TABLE>
<CAPTION>
GIBSON GREETINGS, INC.
SCHEDULE II - AMOUNTS RECEIVABLE FROM RELATED PARTIES
(Thousands of dollars)


Column A                    Column B      Column C             Column D                      Column E
- - -----------------------    ----------     ---------     -------------------------     -----------------------
                                                              Deductions              Balance at End of Period
                           Balance at                   -------------------------     ------------------------
                           Beginning                     Amounts        Amounts
Name of Debtor             of Period      Additions     Collected     Written Off      Current      Noncurrent
- - -----------------------    ----------     ---------     ---------     -----------     ---------     ----------
<S>                        <C>            <C>           <C>           <C>             <C>           <C>
M. Sillence,
 Operations Director,
 Gibson Greetings
 International Limited:
   Twelve months
    ended 12/31/93         $     249      $      -      $     249     $        -      $      -      $       -
   Twelve months
    ended 12/31/92               322            (72) (A)       -               -            249             -
   Twelve months
    ended 12/31/91                -             322  (B)       -               -            322             -

P.M. Osman,
 Managing Director,
 Gibson Greetings
 International Limited:
   Twelve months
    ended 12/31/93                -               -             -              -             -              -
   Twelve months
    ended 12/31/92                99              45  (A)      144             -             -              -
   Twelve months
    ended 12/31/91                -               99  (C)       -              -             99             -

S. Kosmalski,
 Senior Vice President
 Sales:
   Twelve months
    ended 12/31/93                -               -             -              -             -              -
   Twelve months
    ended 12/31/92                -              120  (D)      120             -             -              -
   Twelve months
    ended 12/31/91                -               -             -              -             -              -

</TABLE>
[FN]
- - -----------------------

     (A)   Includes foreign currency translation adjustments.

     (B)   Real estate assistance loan, secured, bearing interest at 12%
           if note not repaid by May 12, 1993 or upon sale of principal
           residence, whichever occurs first.

     (C)   Real estate assistance loan, secured, bearing interest at 12%
           if note not repaid by November 14, 1992 or upon sale of
           principal residence,  whichever occurs first.

     (D)   Real estate assistance loan, secured, bearing interest at 12%
           if note not repaid by September 15, 1992 or upon sale of
           principal residence,  whichever occurs first.



PAGE
<PAGE>
<TABLE>
<CAPTION>
GIBSON GREETINGS, INC.
SCHEDULE VIII - VALUATION AND QUALIFYING ACCOUNTS
(Thousands of dollars)


Column A                  Column B              Column C               Column D        Column E
- - --------------------     ----------     -------------------------     ----------      ----------
                                                Additions
                                        -------------------------
                         Balance at     Charged to     Charged to                     Balance at
                          Beginnng       Costs and        Other                         End of
Description               of Period      Expenses       Accounts      Deductions        Period
- - --------------------     ----------     ----------     ----------     ----------      ----------
<S>                      <C>            <C>            <C>            <C>             <C>
Deducted from
  trade receivables

Allowance for
 doubtful accounts:
   Twelve months
    ended 12/31/93       $    7,515     $    4,188     $       -      $    1,102 (A)  $   10,601
   Twelve months
    ended 12/31/92            8,950         11,549             -          12,984 (A)       7,515
   Twelve months
    ended 12/31/91            6,850          4,094             -           1,994 (A)       8,950

Allowance for sales
 returns, allowances
 and cash discounts:
    Twelve months
     ended 12/31/93          45,902         89,987             -          92,971 (B)      42,918
    Twelve months
     ended 12/31/92          45,490        100,813             -         100,401 (B)      45,902
    Twelve months
     ended 12/31/91          41,020        116,414             -         111,944 (B)      45,490


</TABLE>
[FN]
- - --------------------

     (A)   Accounts that were judged to be uncollectible and charged to the
           reserve, net of recoveries.

     (B)   Includes actual cash discounts taken by customers and sales returns
           and allowances that were granted to customers, all of which were
           charged to the reserve.


PAGE
<PAGE>
<TABLE>
<CAPTION>
GIBSON GREETINGS, INC.
SCHEDULE IX - SHORT-TERM BORROWINGS
(Thousands of dollars)


Column A                    Column B              Column C                Column D         Column E
- - ----------------------     ----------     --------------------------     -----------      ----------
                                                                                           Weighted
                                                          Maximum         Average          Average
                                          Weighted         Amount          Amount          Interest
                           Balance at     Average        Outstanding     Outstanding         Rate
Category of Aggregrate       End of       Interest       During the      During the       During the
Short-Term Borrowings        Period         Rate           Period          Period           Period
- - ----------------------     ----------     ----------     -----------     -----------      ----------
<S>                        <C>            <C>            <C>             <C>              <C>
Bank Debt (D):
  Twelve months
   ended 12/31/93          $   49,250        3.58 %      $    59,250     $    17,133         3.55 %
  Twelve months
   ended 12/31/92              30,100        3.58             51,000          16,129         4.21
  Twelve months
   ended 12/31/91              70,500        6.10             99,200          60,603         6.59

Commercial Paper (D):
  Twelve months
   ended 12/31/93              13,020        3.60             20,000           1,609         3.36
  Twelve months
   ended 12/31/92                  -           -              49,000           4,589         3.63
  Twelve months
   ended 12/31/91                  -           -               7,000           2,333         7.14


</TABLE>
[FN]
- - ----------------------


     (A)   The maximum amount outstanding during the period was
           determined as of month-end.

     (B)   The average amount outstanding during the period was
           computed based on the average daily outstanding balance.

     (C)   The weighted average interest rate during the period
           was computed by dividing actual short-term interest expense
           by the average amount outstanding during the period.

     (D)   See Note 6 of Notes to fiscal year 1993 and 1992
           Consolidated Financial Statements and Note 8 of
           Notes to fiscal year 1991 Consolidated Financial
           Statements, each Note contained in or incorporated by
           reference into the Company's annual report on Form 10-K
           for that year, for information on short-term borrowing
           facilities.


PAGE
<PAGE>
<TABLE>
<CAPTION>
GIBSON GREETINGS, INC.
SCHEDULE X - SUPPLEMENTARY INCOME STATEMENT INFORMATION
(Thousands of dollars)


     Column A                              Column B
- - ----------------------     ----------------------------------------
                               Twelve Months Ended December 31,
                           ----------------------------------------
Item                          1993           1992           1991
- - ----------------------     ----------     ----------     ----------
<S>                        <C>            <C>            <C>
Royalty expense            $    7,086     $    6,191     $    6,419



</TABLE>

PAGE
<PAGE>

Index of Exhibits

 Exhibit
 Number      Description
 -------     -----------------------------------------------------------------
 3(a)        Restated Certificate of Incorporation as amended (*1)

 3(b)        Bylaws

 4(a)        Article 4.01 of Restated Certificate of Incorporation
             (included in Exhibit 3(a))

 4(b)        Rights Agreement dated as of December 4, 1987, between
             Gibson Greetings, Inc. and The First National Bank of Boston,
             Rights Agent, including Certificate of Designation, Preferences
             and Rights of Series A Preferred Stock (*2)

 10(a)       Lease Agreement dated January 25, 1982 between
             Corporate Property Associates 2 and Corporate Property
             Associates 3 and Gibson Greeting Cards, Inc. (*3)

 10(b)       Sublease Agreement dated January 1, 1977 between B.F.
             Goodrich and Cleo Wrap Division of Gibson Greetings Card, Inc.
             (*3)

 10(c)       Amendment and Extension of Term of Sublease dated June
             26, 1983, between B.F. Goodrich Company and Gibson Greeting
             Cards, Inc. (*4)

 10(d)       Amendment dated June 25, 1985, to Lease Agreement,
             dated January 25, 1982, by and between Corporate Property
             Associates 2 and Corporate Property Associates 3 and Gibson
             Greeting Cards, Inc. (*5)

 10(e)       Lease and Agreement dated March 7, 1986 between
             Associated Warehouses, Inc. and Cleo Wrap Division of Gibson
             Greetings, Inc. (*5)

 10(f)       Commercial Paper Issuing Agent Agreement dated as of
             July 11, 1986, between Gibson Greetings, Inc. and Irving Trust
             Corporation (*6)

 10(g)       Commercial Paper Dealer Agreement dated July 16, 1986,
             between Gibson Greetings, Inc. and The First Boston Corporation
             (*6)

 10(h)       Credit Agreement, dated as of April 26, 1993, by and
             among Gibson Greetings, Inc.; Bankers Trust Company; The Bank of
             New York; Mellon Bank, N.A.; The Fifth Third Bank; Harris Trust
             and Savings Bank; NBD Bank, N.A.; Royal Bank of Canada; The
             Sanwa Bank, Ltd.; Society National Bank; Union Bank of
             Switzerland; Wachovia Bank of Georgia, N.A.; and Bankers Trust
             Company, as agent (*7)

 10(i)       Form of Note Agreement between Gibson Greetings, Inc.
             and Connecticut Mutual Life, The Minnesota Mutual Life Insurance
             Company, The Reliable Life Insurance Company, Federated Life
             Insurance Company, The Variable Annuity Life Insurance Company
             and Nationwide Life Insurance Company, dated May 15, 1991 (*8)

 10(j)       Executive Compensation Plans and Arrangements

             (i)     1982 Stock Option Plan

             (ii)    1983 Stock Option Plan

             (iii)   1985 Stock Option Plan

             (iv)    1987 Stock Option Plan

             (v)     1989 Stock Option Plan

             (vi)    1989 Stock Option Plan for Nonemployee Directors

             (vii)   1991 Stock Option Plan

             (viii)  Employment Agreement with Mr. Cooney (*9)

             (ix)    Form of Second Amendment to Employment Agreement with
                     Mr. Cooney (*1)


PAGE
<PAGE>

 Exhibit
 Number      Description
 -------     -----------------------------------------------------------------
             (x)     Employment Agreement between Gibson Greetings, Inc.
                     and Benjamin J. Sottile, dated April 1, 1993 (*7)

             (xi)    Compensatory agreements (*10)

             (xii)   ERISA Makeup Plan (*11)

             (xiii)  Supplemental Executive Retirement Plan (*11)

             (xiv)   Agreements dated January 2, 1991 and December 10, 1993
                     between Gibson Greetings, Inc. and Stephen M. Sweeney

             (xv)    Agreement dated November 18, 1993 between Gibson
                     Greetings, Inc. and William L. Flaherty

             (xvi)   Agreement dated February 22, 1994 between Gibson
                     Greetings, Inc. and Michael A. Pietrangelo



 11          Computation of Income per Share


 21          Subsidiaries of the Registrant


 23          Consent of Independent Public Accountants



- - ----------------------

    *  Filed as an Exhibit to the document indicated and
       incorporated herein by reference:

            (1)     The Company's Report on Form 10-K for the year ended
                    December 31, 1988.

            (2)     The Company's Report on Form 8-K dated December 28, 1987,
                    filed January 4, 1988.

            (3)     The Company's Registration Statement on Form S-8 (No.
                    2-82990).

            (4)     The Company's Registration Statement on Form S-8 (No.
                    2-96396).

            (5)     The Company's Report on Form 10-K for the year ended
                    December 31, 1985.

            (6)     The Company's Report on Form 10-Q for the quarter ended
                    September 30, 1986.

            (7)     The Company's Report on Form 10-Q for the quarter ended
                    June 30, 1993.

            (8)     The Company's Report on Form 10-Q for the quarter ended
                    June 30, 1991.

            (9)     The Company's Report on Form 10-K for the year ended
                    December 31, 1986.

            (10)    The Company's Report on Form 10-K for the year ended
                    December 31, 1991.

            (11)    The Company's Report on Form 10-K for the year ended
                    December 31, 1992.

- - ----------------------

The Company will furnish to the Commission upon request its
long-term debt instruments not listed above.






<PAGE>
<PAGE>
                                                      Exhibit 3(b)






                                GIBSON GREETINGS, INC.



                                       BY-LAWS



                              As adopted April 29, 1986
                         (as amended through April 29, 1993)



                                      ARTICLE I

                                       OFFICES


                  Section 1.01.  Registered Office.  The registered office of
        Gibson Greetings, Inc. (hereinafter referred to as the "corporation")
        shall be in the City of Wilmington, County of New Castle, State of
        Delaware.

                  Section 1.02.  Additional Offices.  The corporation may also
        have offices at such other places, both within and without the State
        of Delaware, as the Board of Directors may from time to time determine
        or as the business of the corporation may require.

                                      ARTICLE II

                               MEETINGS OF STOCKHOLDERS

                  Section 2.01.  Time and Place.  All meetings of stockholders
        for the election of Directors shall be held at such time and place,
        either within or without the State of Delaware, as shall be designated
        from time to time by the Board of Directors and stated in the notice
        of the meeting or in a duly executed waiver of notice of the meeting.
        Meetings of stockholders for any other purpose may be held at such
        time and place either within or without the State of Delaware as shall
        be stated in the notice of the meeting or in a duly executed waiver of
        notice of the meeting.

                  Section 2.02.  Annual Meeting.  Annual Meetings of
        stockholders for the election of Directors and for such other business
        as may properly be brought before the meeting shall be held on a day
        between March 31 and June 1 in each year, such day to be fixed
        annually by the Board of Directors.

                  Section 2.03.  Notice of Annual Meeting.  Written notice of
        the annual meeting, stating the place, date and time of such annual
        meeting, shall be given to each stockholder entitled to vote at such
PAGE
<PAGE>

        meeting not less than ten (10) (unless a longer period is required by
        law) nor more than fifty (50) days prior to the meeting.

                  Section 2.04.  Special Meeting.  Special meetings of the
        stockholders, for any purpose or purposes, unless otherwise prescribed
        by statute or by the certificate of incorporation, may be called by
        the Chief Executive Officer of the corporation or by a majority of the
        Board of Directors.  Notice of such meeting shall be given in
        accordance with the provisions of Section 2.05 of this Article II and
        of Article V.

                  Section 2.05.  Notice of Special Meeting.  Written notice of
        a special meeting, stating the place, date and time of such special
        meeting and the purpose or purposes for which the meeting is called,
        shall be given to each stockholder not less than ten (10) (unless a
        longer period is required by law) nor more than fifty (50) days prior
        to the meeting.

                  Section 2.06.  List of Stockholders.  The Officer in charge
        of the stock ledger of the corporation or the transfer agent shall
        prepare and make, at least ten (10) days before every meeting of
        stockholders, a complete list of the stockholders entitled to vote at
        the meeting, arranged in alphabetical order, and showing the address
        of each stockholder and the number of shares registered in the name of
        each stockholder.  Such list shall be open to the examination of any
        stockholder, for any purpose germane to the meeting, during ordinary
        business hours, for a period of at least ten (10) days prior to the
        meeting, at a place within the city where the meeting is to be held.
        Such place, if other than the place of the meeting, shall be specified
        in the notice of the meeting.  The list shall also be produced and
        kept at the time and place of the meeting during the whole time of the
        meeting and may be inspected by any stockholder who is present.

                  Section 2.07.  Presiding Officer.  Meetings of stockholders
        shall be presided over by the Chairman of the Board, or, if the
        Chairman is not present, by the President, or, if the President is not
        present, by a Vice President, or, if a Vice President is not present,
        by such person who may have been chosen by the Board of Directors, or,
        if none of such persons is present, by a chairman to be chosen by the
        stockholders owning a majority of the shares of capital stock of the
        corporation issued and outstanding and entitled to vote at the meeting
        and who are present in person or represented by proxy.  The Secretary
        of the corporation, or, if the Secretary is not present, an Assistant
        Secretary, or, if an Assistant Secretary is not present, such person
        as may be chosen by the Board of Directors, shall act as secretary of
        meetings of stockholders, or, if none of such persons is present, the
        stockholders owning a majority of the shares of capital stock of the
        corporation issued and outstanding and entitled to vote at the meeting
        and who are present in person or represented by proxy shall choose any
        person present to act as secretary of the meeting.



                                         -2-
PAGE
<PAGE>

                  Section 2.08.  Quorum and Adjournments.  The holders of a
        majority of the shares of capital stock of the corporation issued and
        outstanding and entitled to vote at stockholders meetings, present in
        person or represented by proxy, shall be necessary to, and shall
        constitute a quorum for, the transaction of business at all meetings
        of the stockholders, except as otherwise provided by statute or by the
        certificate of incorporation.  The stockholders present in person or
        represented by proxy at a duly organized meeting may continue to do
        business until final adjournment of such meeting whether on the same
        day or on a later day, notwithstanding the withdrawal of enough
        stockholders to leave less than a quorum.  If a meeting cannot be
        organized because a quorum has not attended, those present in person
        or represented by proxy may adjourn the meeting from time, until a
        quorum shall be present or represented.  Notice of the adjourned
        meeting need not be given if the time and place of the adjourned
        meeting are announced at the meeting at which the adjournment is
        taken.  Even if a quorum shall be present or represented at any
        meeting of the stockholders, the stockholders entitled to vote at such
        meeting, present in person or represented by proxy, may adjourn the
        meeting from time to time without notice of the adjourned meeting if
        the time and place of the adjourned meeting are announced at the
        meeting at which the adjournment is taken, until a date which is not
        more than thirty (30) days after the date of the original meeting.  At
        any adjourned meeting at which a quorum is present in person or
        represented by proxy any business may be transacted which might have
        been transacted at the meeting as originally called.  If the
        adjournment is for more than thirty (30) days, or if after the
        adjournment a new record date is fixed for the adjourned meeting, a
        notice of the adjourned meeting shall be given to each stockholder of
        record entitled to vote at such meeting.

                  Section 2.09.  Voting.

                       (a)  At any meeting of stockholders, every stockholder
        having the right to vote shall be entitled to vote in person or by
        proxy, but no such proxy shall be voted or acted upon after three (3)
        years from its date, unless the proxy provides for a longer period.
        Except as otherwise provided by law or the certificate of
        incorporation, each stockholder of record shall be entitled to one (1)
        vote for each share of capital stock registered in his name on the
        books of the corporation.

                       (b)  At a meeting at which a quorum is present, all
        elections of Directors shall be determined by a plurality vote, and,
        except as otherwise provided by law or the certificate of
        incorporation, all other matters shall be determined by a vote of a
        majority of the shares present in person or represented by proxy and
        voting on such other matters.





                                         -3-
PAGE
<PAGE>

                                     ARTICLE III

                                      DIRECTORS

                  Section 3.01.  Number.  The number of Directors which shall
        constitute the whole Board shall be as established from time to time
        by a majority of the Board of Directors.

                  Section 3.02.  Place of Meetings.  The Board of Directors
        may hold meetings, both regular and special, either within or without
        the State of Delaware.

                  Section 3.03.  Annual Meeting.  Unless otherwise agreed by
        the newly elected Directors, the annual meeting of each newly elected
        Board of Directors shall be held immediately following the annual
        meeting of stockholders, and no notice of such meeting to either
        incumbent or newly elected Directors shall be necessary.

                  Section 3.04.  Regular Meetings.  Regular meetings of the
        Board of Directors may be held without notice, at such time and place
        as may from time to time be determined by the Board of Directors.

                  Section 3.05.  Special Meetings.  Special meetings of the
        Board of Directors may be called by the Chairman of the Board or the
        President on two (2) days' notice to each Director, if such notice is
        delivered personally or sent by telegram, or on five (5) days' notice
        if sent by mail.  Special meetings shall be called by the Chairman of
        the Board or the President in like manner and on like notice on the
        written request of one-half or more of the number of Directors then in
        office.  The purpose of a special meeting of the Board of Directors
        need not be stated in the notice of such meeting.

                  Section 3.06.  Quorum and Adjournments.  Unless otherwise
        provided by the certificate of incorporation, at all meetings of the
        Board of Directors, one-half of the total number of Directors shall
        constitute a quorum for the transaction of business; provided,
        however, that when the Board consists of one (1) Director, then one
        (1) Director shall constitute a quorum.  If a quorum is not present at
        any meeting of the Board of Directors, the Directors present may
        adjourn the meeting, from time to time, without notice other than
        announcement at the meeting, until a quorum shall be present.

                  Section 3.07.  Presiding Officer.  Meetings of the Board of
        Directors shall be presided over by the Chairman of the Board, or, if
        the Chairman is not present, by the President, or, if the President is
        not present, by such person as the Board may appoint for the purpose
        of presiding at the meeting from which the President is absent.

                  Section 3.08.  Action by Consent.  Unless otherwise
        restricted by the certificate of incorporation or these by-laws, any
        action required or permitted to be taken at any meeting of the Board
        of Directors or of any committee thereof may be taken without a

                                         -4-
PAGE
<PAGE>

        meeting if all members of the Board or committee, as the case may be,
        consent thereto in writing, and the writing or writings are filed with
        the minutes of proceedings of the Board or committee.

                  Section 3.09.  Telephone Meetings.  Members of the Board of
        Directors, or any committee designated by the Board of Directors, may
        participate in a meeting of the Board of Directors, or any committee,
        by means of conference telephone or similar communications equipment
        by means of which all persons participating in the meeting can hear
        each other, and such participation in a meeting shall constitute
        presence in person at the meeting.

                  Section 3.10.  Age Limitation.  No person who has reached
        his or her seventieth (70) birthday shall be nominated or renominated
        for membership on the Board of Directors.  Any member of the Board who
        reaches the age of seventy (70) shall be requested to retire and
        resign as a member of the Board effective as of the annual meeting of
        stockholders of the corporation immediately succeeding the Director's
        seventieth (70) birthday.  No person shall be nominated or renominated
        for membership on the Board of Directors who does not agree to retire
        and resign after reaching the age of seventy (70) as provided in this
        section.  The foregoing age limitations shall not apply to members of
        the Board of Directors who are age seventy (70) or more on the date of
        adoption of this Section 3.10.

                                      ARTICLE IV

                                      COMMITTEES

                  Section 4.01.  Committees of Directors.  The Board of
        Directors may, by resolution passed by a majority of the whole Board,
        designate one (1) or more committees, each committee to consist of one
        (1) or more Directors of the corporation.  The Board of Directors may
        designate one (1) or more persons who are not Directors as additional
        members of any committee, but such persons shall be non-voting members
        of such committee.  The Board of Directors may designate one (1) or
        more Directors as alternate members of any committee, who may replace
        any absent or disqualified member at any meeting of the committee.  In
        the absence or disqualification of a member of a committee, the member
        or members of the committee present at any meeting and not
        disqualified from voting, whether or not such member or members
        constitute a quorum, may unanimously appoint another member of the
        Board of Directors to act at the meeting in the place of any such
        absent or disqualified member.  Any such committee, to the extent
        provided in the resolution of the Board of Directors and permitted by
        law and the certificate of incorporation, shall have and may exercise
        all the powers and authority of the Board of Directors in the
        management of the business and affairs of the corporation.  Such
        committee or committees shall have such name or names as may be
        determined from time to time by resolution adopted by the Board of
        Directors.


                                         -5-
PAGE
<PAGE>

                  Section 4.02.  Minutes of Committee Meetings.  Unless
        otherwise provided in the resolution of the Board of Directors
        establishing such committee, each committee shall keep minutes of
        action taken by it and file the same with the Secretary of the
        corporation.

                  Section 4.03.  Quorum.  A majority of the number of
        Directors constituting any committee shall constitute a quorum for the
        transaction of business, and the affirmative vote of such Directors
        present at the meeting shall be required for any action of the
        committee.

                  Section 4.04.  Vacancies, Changes, and Discharge.  The Board
        of Directors shall have the power at any time to fill vacancies in, to
        change the membership of, and to discharge any committee.

                                      ARTICLE V

                                       NOTICES

                  Section 5.01.  Form and Delivery.

                       (a)  Whenever, under the provisions of law, the
        certificate of incorporation or these by-laws, notice is required to
        be given to any stockholder, it shall not be construed to mean
        personal notice unless otherwise specifically provided, but such
        notice may be given in writing, by mail, telecopy, telegram or
        messenger addressed to such stockholder, at his address as it appears
        on the records of the corporation.  If mailed, such notice shall be
        deemed to be delivered when deposited in the United States mail, with
        postage prepaid.

                       (b)  Whenever, under the provisions of law, the
        certificate of incorporation, or these by-laws, notice is required to
        be given to any Director, it shall not be construed to mean personal
        notice unless otherwise specifically provided, but such notice may be
        given in writing, by mail, telecopy, telegram or messenger addressed
        to such Director at the usual place of residence or business of such
        Director as in the discretion of the person giving such notice will be
        likely to be received most expeditiously by such Director.  If mailed,
        such notice shall be deemed to be delivered when deposited in the
        United States mail, with postage prepaid.  Notice to a Director may
        also be given personally or be sent to such address.

                  Section 5.02.  Waiver.  Whenever any notice is required to
        be given under the provisions of law, the certificate of incorporation
        or these by-laws, a written waiver of notice, signed by the person or
        persons entitled to said notice, whether before or after the time for
        the meeting stated in such notice, shall be deemed equivalent to such
        notice.



                                         -6-
PAGE
<PAGE>

                                      ARTICLE VI

                                       OFFICERS

                  Section 6.01.  Designations.  The Officers of the
        corporation shall be chosen by the Board of Directors and shall be a
        President and a Secretary.  The Board of Directors may also choose a
        Chairman of the Board, a Vice President, or Vice Presidents, a
        Treasurer, one (1) or more Assistant Secretaries and one (1) or more
        Assistant Treasurers and other Officers and agents as it shall deem
        necessary or appropriate.  Any Officer of the corporation shall have
        the authority to affix the seal of the corporation and to attest the
        affixing of the seal by his signature.  All Officers and agents of the
        corporation shall exercise such powers and perform such duties as
        shall from time to time be determined by the Board of Directors.

                  Section 6.02.  Term of Office and Removal.  The Board of
        Directors at its annual meeting, after each annual meeting of
        stockholders or at a meeting called for that purpose shall choose
        Officers and agents, if any, in accordance with the provisions of
        Section 6.01.  Each Officer of the corporation shall hold office until
        his successor is elected and shall qualify.  Any Officer or agent
        elected or appointed by the Board of Directors may be removed, with or
        without cause, at any time by the affirmative vote of a majority of
        the Directors then in office.  Any vacancy occurring in any office of
        the corporation may be filled for the unexpired portion of the term by
        the Board of Directors.

                  Section 6.03.  Compensation.  The salaries of all Officers
        and agents, if any, of the corporation shall be fixed from time to
        time by the Board of Directors, and no Officer or agent shall be
        prevented from receiving such salary by reason of the fact that he is
        also a Director of the corporation.

                  Section 6.04.  The President.

                       (a)  The President shall be the Chief Executive Officer
        of the corporation and, subject to the direction of the Board of
        Directors, shall have general charge of the business, affairs and
        property of the corporation and general supervision over its other
        Officers and agents.  The President shall perform all duties incident
        to the office of President and shall see that all orders and
        resolutions of the Board of Directors or committees of the Board are
        carried into effect.  The President shall be a member of all
        committees of the Board of Directors other than the Compensation
        Committee, the Audit Committee and any other committee from which the
        President is excluded by the resolution establishing such committee.

                       (b)  Unless otherwise prescribed by the Board of
        Directors, the President shall have full power and authority on behalf
        of the corporation to attend, act and vote at any meeting of security
        holders of other corporations in which the corporation may hold

                                         -7-
PAGE
<PAGE>

        securities.  At such meeting the President shall possess and may
        exercise any and all rights and powers incident to the ownership of
        such securities which the corporation might have possessed and
        exercised if it had been present.  The Board of Directors may from
        time to time confer like powers upon any other person or persons.

                  Section 6.05.  The Vice President.  The Vice President, if
        any (or in the event there be more than one (1), the Vice Presidents
        in the order designated, or in the absence of any designation, in the
        order of their election), shall, in the absence of the President or in
        the event of his inability or refusal to act, perform the duties and
        exercise the powers of the President and shall generally assist the
        President and perform such other duties and have such other powers as
        may from time to time be prescribed by the Board of Directors.

                  Section 6.06.  The Secretary.  The Secretary shall attend
        all meetings of the Board of Directors and all meetings of
        stockholders and record all votes and the proceedings of the meetings
        in a book to be kept for that purpose and shall perform like duties
        for any committees of the Board of Directors, if requested by such
        committee.  He shall give, or cause to be given, notice of all
        meetings of stockholders and special meetings of the Board of
        Directors, and shall perform such other duties as may from time to
        time be prescribed by the Board of Directors or the President, under
        whose supervision he shall act.  He shall have custody of the seal of
        the corporation, and he, or an Assistant Secretary, shall have
        authority to affix the same to any instrument requiring it, and, when
        so affixed, the seal may be attested by his signature or by the
        signature of such Assistant Secretary.

                  Section 6.07.  The Assistant Secretary.  The Assistant
        Secretary, if any (or in the event there by more than one (1), the
        Assistant Secretaries in the order designated, or in the absence of
        any designation, in the order of their election), shall, in the
        absence of the Secretary or in the event of his inability or refusal
        to act, perform the duties and exercise the powers of the Secretary
        and shall perform such other duties and have such other powers as may
        from time to time be prescribed by the Board of Directors.

                  Section 6.08.  The Treasurer.  The Treasurer, if any, shall
        have the custody of the corporate funds and other valuable effects,
        including securities, and shall keep full and accurate accounts of
        receipts and disbursements in books belonging to the corporation and
        shall deposit all moneys and other valuable effects in the name and to
        the credit of the corporation in such depositories as may from time to
        time be designated by the Board of Directors.  He shall disburse the
        funds of the corporation as may be ordered by the Board of Directors,
        taking proper vouchers for such disbursements, and shall render to the
        President and the Board of Directors, at regular meetings of the
        Board, or whenever they may require it, an account of all his
        transactions as Treasurer and of the financial condition of the
        corporation.

                                         -8-
PAGE
<PAGE>

                  Section 6.09.  The Assistant Treasurer.  The Assistant
        Treasurer, if any, (or in the event there by more than one (1), the
        Assistant Treasurers in the order designated, or in the absence of any
        designation, in the order of their election), shall, in the absence of
        the Treasurer or in the event of his inability or refusal to act,
        perform the duties and exercise the powers of the Treasurer and shall
        perform such other duties and have such other powers as may from time
        to time be prescribed by the Board of Directors.

                  Section 6.10.  Chairman of the Board.  The Chairman of the
        Board shall preside over meetings of the stockholders and of the Board
        of Directors and shall have such other duties as may from time to time
        be prescribed by the Board of Directors or the President.  In the
        absence of a Chairman of the Board, the above described duties shall
        be carried out by the President.

                  Section 6.11.  Transfer of Authority.  In case of the
        absence of any Officer or for any other reason that the Board of
        Directors deems sufficient, the Board of Directors may transfer the
        powers or duties of that Officer to any other Officer or to any
        Director or employee of the corporation, provided a majority of the
        full Board of Directors concurs.

                                     ARTICLE VII

                                  STOCK CERTIFICATES

                  Section 7.01.  Form and Signatures.  Every holder of stock
        in the corporation shall be entitled to have a certificate, signed by
        or in the name of the corporation, by the Chairman of the Board, the
        President or a Vice President and the Treasurer, an Assistant
        Treasurer, the Secretary or an Assistant Secretary of the corporation,
        certifying the number and class (and series, if any) of shares owned
        by him, and bearing the seal of the corporation.  Such seal and any or
        all of the signatures on the certificate may be a facsimile.  In case
        any Officer, transfer agent, or registrar who has signed, or whose
        facsimile signature has been placed upon a certificate shall have
        ceased to be such Officer, transfer agent, or registrar before such
        certificate is issued, it may be issued by the corporation with the
        same effect as if he were such Officer, transfer agent, or registrar
        at the date of issue.

                  Section 7.02.  Registration of Transfer.  Upon surrender to
        the corporation or any transfer agent of the corporation of a
        certificate for shares duly endorsed or accompanied by proper evidence
        of succession, assignment or authority to transfer, it shall be the
        duty of the corporation or its transfer agent to issue a new
        certificate to the person entitled thereto, to cancel the old
        certificate and to record the transaction upon its books.

                  Section 7.03.  Registered Stockholders.  Except as otherwise
        provided by law, the corporation shall be entitled to recognize the

                                         -9-
PAGE
<PAGE>

        exclusive right of a person who is registered on its books as the
        owner of shares of its capital stock to receive dividends or other
        distributions, to vote as such owner, and to hold liable for calls and
        assessments a person who is registered on its books as the owner of
        shares of its capital stock.   The corporation shall not be bound to
        recognize any equitable, legal, or other claim to or interest in such
        share or shares on the part of any other person whether or not it
        shall have express or other notice thereof, except as otherwise
        provided by law.

                  Section 7.04.  Issuance of Certificate.  No certificate
        shall be issued for any share until (i) consideration for such share
        in the form of cash, services rendered, personal or real property,
        leases of real property or a combination thereof in an amount not less
        than the par value or stated capital of such share has been received
        by the corporation and (ii) the corporation has received a binding
        obligation of the subscriber or purchaser to pay the balance of the
        subscription or purchase price.

                  Section 7.05.  Lost, Stolen or Destroyed Certificates.  The
        Board of Directors may direct a new certificate to be issued in place
        of any certificate theretofore issued by the corporation alleged to
        have been lost, stolen or destroyed, upon the making of an affidavit
        of that fact by the person claiming the certificate of stock to be
        lost, stolen, or destroyed.  When authorizing such issue of a new
        certificate, the Board of Directors may, in its discretion and as a
        condition precedent to the issuance thereof, require the owner of such
        lost, stolen or destroyed certificate, or his legal representative, to
        advertise the same in such manner as it shall require, and to give the
        corporation a bond in such sum, or other security in such form as it
        may direct, as indemnity against any claim that may be made against
        the corporation on account of the alleged loss, theft or destruction
        of any such certificate or the issuance of such new certificate.

                                     ARTICLE VIII

                                  GENERAL PROVISIONS

                  Section 8.01.  Fiscal Year.  The fiscal year of the
        corporation shall be as determined from time to time by the Board of
        Directors.

                  Section 8.02.  Seal.  The corporate seal shall have
        inscribed thereon the name of the corporation, the year of its
        incorporation and the words "Corporate Seal" and "Delaware."

                                      ARTICLE IX

                                      AMENDMENTS

                  Section 9.01.  These by-laws may be altered, amended or
        repealed or new by-laws may be adopted by the stockholders or by the

                                         -10-
PAGE
<PAGE>

        Board of Directors, to the extent that such power is conferred upon
        the Board of Directors by the certificate of incorporation, at any
        regular meeting of the stockholders or of the Board of Directors or at
        any special meeting of the stockholders or of the Board of Directors
        if notice of such proposed alteration, amendment, repeal or adoption
        of new by-laws be contained in the notice of such special meeting.















































                                         -11-
PAGE
<PAGE>


<PAGE>
<PAGE>

                                                      Exhibit 10(j)(i)


                                GIBSON GREETINGS, INC.

                                1982 STOCK OPTION PLAN

                   (As amended and restated through April 29, 1993)


               1.   Name and Purpose.  This Plan, as it may be amended and
          restated from time to time, shall be known as the "Gibson
          Greetings, Inc. 1982 Stock Option Plan" (the "Plan").  The
          purpose of the Plan is to advance the interests of Gibson
          Greetings, Inc. (the "Company") by providing material incentive
          for the continued services of key employees and by attracting
          able executives to employment with the Company and its
          Subsidiaries.  The term "Subsidiary" as used herein means a
          subsidiary corporation of the Company as the term is defined in
          Section 424(f) of the Internal Revenue Code of 1986, as amended
          (the "Code").  Reference to any Code Section in this Plan
          includes the provisions of such Section as it may be amended or
          as it may be replaced by any section or sections of the Code of
          like intent and purpose.

               2.   Administration.  The Plan shall be administered by a
          committee (the "Committee") of the Board of Directors of the
          Company (the "Board") to consist of at least two directors, each
          of whom is a "disinterested person" as defined in Rule 16b-3
          promulgated by the Securities and Exchange Commission under the
          Securities Exchange Act of 1934, as such Rule may be amended from
          time to time, or any successor rule thereto.  Subject to and
          consistent with the provisions of the Plan, the Committee shall
          establish such rules and regulations as it deems necessary or
          appropriate for the proper administration of the Plan, shall
          interpret the provisions of the Plan, shall decide all questions
          of fact arising in the application of Plan provisions and shall
          make such other determinations and take such actions in
          connection with the Plan and the options provided for herein as
          it deems necessary or advisable.

               3.   Eligibility.  Regular full-time employees of the
          Company and its Subsidiaries who are key executive or other key
          salaried employees, including officers, whether or not directors
          of the Company, shall be eligible to participate in the Plan.
          Such employees are herein referred to as "Eligible Employees."
          Those directors who are not regular employees of the Company or
          its Subsidiaries are not eligible to participate in the Plan.

               4.   Shares Subject to Option.

               (a)  The shares to be issued and delivered by the Company
          upon exercise of options granted under the Plan are the Company's
          common shares, $.01 par value, which may be either authorized but
          unissued shares or treasury shares.

               (b)  The aggregate number of common shares of the Company
          which may be issued under the Plan shall not exceed one million
PAGE
<PAGE>


          fifty thousand (1,050,000) shares; subject, however, to the
          adjustment provided in Paragraph 8 in the event of stock splits,
          stock dividends, exchanges of shares or the like occurring after
          the effective date of this Plan.  No option may be granted under
          this Plan which could cause such maximum limit to be exceeded.

               (c)  Common shares covered by an option which is no longer
          exercisable with respect to such shares shall again be available
          for issuance in connection with other options granted under this
          Plan.

               5.   Grant of Options.  The Committee may from time to time,
          in its discretion and subject to the provisions of the Plan,
          grant either nonqualified or Incentive Stock Options (as defined
          in Section 422 of the Code) to Eligible Employees.  Employees to
          whom options have been granted are herein referred to as
          "Optionees".  Each option shall be embodied in an option
          agreement signed by the Optionee and the Company providing that
          the option shall be subject to the provisions of this Plan and
          containing such other provisions as the Committee may prescribe
          not inconsistent with the Plan.  The option agreement shall
          specify whether the option is a nonqualified option or an
          Incentive Stock Option.

               6.   Terms and Conditions of Option.  All options granted
          under the Plan shall contain such terms and conditions as the
          Committee from time to time determines, subject to the foregoing
          and following limitations and requirements.

               (a)  Option price.  The option price per share shall be not
          less than 100% of the fair market value of the Company's common
          shares on the date the option is granted, as determined by the
          Committee in a manner consistent with the requirements of the
          Code for Incentive Stock Options.

               (b)  Period within which option may be exercised.  The
          period of each option shall be fixed by the Committee, but no
          Incentive Stock Option may be exercised after the expiration of
          ten years from the date the option is granted.  The Committee
          may, in its discretion, determine as a condition of any option
          that a stated percentage of the shares covered by such option
          shall be exercisable in any one year or other stated period of
          time.

               (c)  10% Shareholder.  Notwithstanding any other provision
          of this Plan, with respect to an Incentive Stock Option granted
          to an Eligible Employee who, at the time such option is granted
          owns stock possessing more than 10 percent of the total combined
          voting power of all classes of stock of the Company or its
          Subsidiaries, the option price per share shall be at least 110%
          of the fair market value of the common shares subject to the
          option and such option may not be exercised after the expiration
          of five years from the date the option is granted.

                                        - 2 -
PAGE
<PAGE>

               (d)  Termination of option by reason of termination of
          employment.  If an Optionee's employment with the Company and its
          Subsidiaries terminates, all options granted under this Plan to
          such Optionee which are not exercisable on the date of such
          termination of employment shall immediately terminate, and any
          remaining options shall terminate if not exercised before the
          expiration of the following periods, or at such earlier time as
          may be applicable under Paragraph 6(b) or 6(c) above:  (i) thirty
          (30) days following such termination of employment, if such
          termination was not a result of retirement under a Company
          Pension Plan or of death or disability (disability within the
          meaning of Section 22(e)(3) of the Code), or (ii) three (3)
          months following the Optionee's termination of employment because
          of retirement under a Company Pension Plan, or (iii) one (1) year
          following date of death or commencement of disability, if the
          Optionee was an employee of the Company and/or Subsidiary at the
          time of his death or the commencement of his disability; provided
          that such termination provisions may be varied by the Committee
          with respect to nonqualified options which are exercisable on the
          date of termination of employment.

               (e)  Non-transferability.  Each option and all rights
          thereunder shall be exercisable during the Optionee's lifetime
          only by him, or by his guardian or legal representative, and
          shall be non-assignable and non-transferable by the Optionee,
          except that a nonqualified option may be transferred pursuant to
          a "domestic relations order" as defined in Section 414(p)(1)(B)
          of the Code.  In the event of the Optionee's death, any option
          shall be transferable by the Optionee's Will or by the laws of
          descent and distribution, and the representative or
          representatives of his estate, or the person or persons who
          acquired (by bequest or inheritance) the rights to exercise his
          options granted under this Plan, may exercise any of the
          unexercised options in whole or in part prior to the expiration
          of the applicable exercise period, as specified in Paragraph 6(d)
          above.

               (f)  More than one option granted to an Optionee.  More than
          one option may be granted to an Optionee under this Plan and both
          nonqualified and Incentive Stock Options may be granted to an
          Optionee.

               (g)  Compliance with securities laws.  Options granted and
          shares issued by the Company upon exercise of options shall be
          granted and issued only in full compliance with all applicable
          securities laws, including laws, rules and regulations of the
          Securities and Exchange Commission.  With respect thereto, the
          Committee may impose such conditions on transfer, restrictions
          and limitations as it may deem necessary and appropriate to
          assure compliance with such applicable securities laws.

               7.   Method of Exercise.  An option granted under this Plan
          may be exercised by written notice to the Committee, signed by

                                        - 3 -
PAGE
<PAGE>

          the Optionee, or by such other person as is entitled to exercise
          such option.  The notice of exercise shall state the number of
          shares in respect of which the option is being exercised, and
          shall either be accompanied by the payment of the full option
          price for such shares, or shall fix a date (not more than ten
          business days from the date of such notice) for the payment of
          the full option price of the shares being purchased.  All or any
          portion of the payment may be made by the transfer of common
          shares of the Company from the Optionee to the Company, to the
          extent permitted by law.  Such shares shall be valued for this
          purpose at their fair market value on the date they are
          transferred to the Company as payment, determined in the same
          manner as is provided in Paragraph 6(a) hereof.  A certificate or
          certificates for the common shares of the Company purchased
          through the exercise of an option shall be issued in regular
          course after the exercise of the option and payment therefor.
          During the option period no person entitled to exercise any
          option granted under this Plan shall have any of the rights or
          privileges of a shareholder with respect to any shares of stock
          issuable upon exercise of such option until certificates
          representing such shares shall have been issued and delivered.

               8.   Share Adjustments.  In the event there is any change in
          the Company's common shares resulting from stock splits, stock
          dividends, combinations or exchanges or shares, or other similar
          capital adjustments, equitable proportionate adjustments shall
          automatically be made without further action by the Committee in
          (1) the number of shares available for option grant under this
          Plan, (2) the number of shares subject to options granted under
          this Plan, and (3) the option price of optioned shares.

               9.   Merger, Consolidation or Sale of Assets.  In the event
          the Company shall consolidate with, merge into, or transfer all
          or substantially all of its assets to another corporation or
          corporations (herein referred to as "successor employer
          corporation"), such successor employer corporation may obligate
          itself to continue this Plan and to assume all obligations under
          the Plan in a manner consistent with the provisions of Section
          424(a) of the Code.  In the event that such successor employer
          corporation does not obligate itself to continue this Plan as
          above provided, this Plan shall terminate effective upon such
          consolidation, merger, or transfer, and any option previously
          granted hereunder shall terminate.  If practical, the Company
          shall give each Optionee twenty (20) days prior notice of any
          possible transaction which might terminate this Plan and the
          options previously granted hereunder.

               10.  Amendment or Termination.  The Board  may terminate
          this Plan at any time, and may amend the Plan at any time or from
          time to time, without obtaining any approval of the Company's
          shareholders; except that the Plan may not be amended (1) to
          increase the aggregate number of shares issuable under the Plan
          (excepting proportionate adjustments made under Paragraph 8 to

                                        - 4 -
PAGE
<PAGE>

          give effect to stock splits, etc.); (2) to change the option
          price of optioned stock (excepting proportionate adjustments made
          under Paragraph 8); (3) to change the requirement that the option
          price per share of common stock covered by an option granted
          under this Plan not be less than 100% of the fair market value of
          the Company's common stock on the date such option is granted;
          (4) to extend the time within which Incentive Stock Options may
          be granted or the time within which a granted Incentive Stock
          Option may be exercised; or (5) to change, without the consent of
          the Optionee (or his, or his estate's, legal representative), any
          option previously granted to him under the Plan.  If the Plan is
          terminated, any unexercised option shall continue to be
          exercisable in accordance with its terms, except as provided in
          Paragraph 9 above.

               11.  Company Responsibility.  All expenses of this Plan,
          including the cost of maintaining records, shall be borne by the
          Company.  The Company shall have no responsibility or liability
          (other than under applicable Securities Acts) for any act or
          thing done or left undone with respect to the price, time,
          quantity, or other conditions and circumstances of the purchase
          of shares under the terms of the Plan, so long as the Company
          acts in good faith.

               12.  Implied Consent of Participants.  Every Participant, by
          his acceptance of an option under this Plan, shall be deemed to
          have consented to be bound, on his own behalf and on behalf of
          his heirs, assigns, and legal representatives, by all of the
          terms and conditions of this Plan.

               13.  No Effect on Employment Status.  The fact than an
          employee has been granted an option under this Plan shall not
          limit or otherwise qualify the right of his employer to terminate
          his employment at any time.

               14.  Duration and Termination of the Plan.  This Plan became
          effective on January 26, 1982.  No Incentive Stock Option shall
          be granted subsequent to January 25, 1992, or subsequent to any
          earlier date as of which the Plan is terminated pursuant to
          Paragraph 10.

               15.  Delaware Law to Govern.  This plan shall be construed
          and administered in accordance with and governed by the laws of
          the State of Delaware.





          1982opt.pol




                                        - 5 -
PAGE
<PAGE>


                                                          Exhibit 10(j)(ii)

                                GIBSON GREETINGS, INC.

                                1983 STOCK OPTION PLAN

                   (As amended and restated through April 29, 1993)


               1.   Name and Purpose.  This Plan, as it may be amended and
          restated from time to time, shall be known as the "Gibson
          Greetings, Inc. 1983 Stock Option Plan" (the "Plan").  The
          purpose of the Plan is to advance the interests of Gibson
          Greetings, Inc. (the "Company") by providing material incentive
          for the continued services of key employees and by attracting
          able executives to employment with the Company and its
          Subsidiaries.  The term "Subsidiary" as used herein means a
          subsidiary corporation of the Company as the term is defined in
          Section 424(f) of the Internal Revenue Code of 1986, as amended
          (the "Code").  Reference to any Code Section in this Plan
          includes the provisions of such Section as it may be amended or
          as it may be replaced by any section or sections of the Code of
          like intent and purpose.

               2.   Administration.  The Plan shall be administered by a
          committee (the "Committee") of the Board of Directors of the
          Company (the "Board") to consist of at least two directors, each
          of whom is a "disinterested person" as defined in Rule 16b-3
          promulgated by the Securities and Exchange Commission under the
          Securities Exchange Act of 1934, as such Rule may be amended from
          time to time, or any successor rule thereto.  Subject to and
          consistent with the provisions of the Plan, the Committee shall
          establish such rules and regulations as it deems necessary or
          appropriate for the proper administration of the Plan, shall
          interpret the provisions of the Plan, shall decide all questions
          of fact arising in the application of Plan provisions and shall
          make such other determinations and take such actions in
          connection with the Plan and the options provided for herein as
          it deems necessary or advisable.

               3.   Eligibility.  Regular full-time employees of the
          Company and its Subsidiaries who are key executive or other key
          salaried employees, including officers, whether or not directors
          of the Company, shall be eligible to participate in the Plan.
          Such employees are herein referred to as "Eligible Employees."
          Those directors who are not regular employees of the Company or
          its Subsidiaries are not eligible to participate in the Plan.

               4.   Shares Subject to Option.

               (a)  The shares to be issued and delivered by the Company
          upon exercise of options granted under the Plan are the Company's
          common shares, $.01 par value, which may be either authorized but
          unissued shares or treasury shares.

               (b)  The aggregate number of common shares of the Company
          which may be issued under the Plan shall not exceed one hundred
PAGE
<PAGE>

          twelve thousand five hundred (112,500) shares; subject, however,
          to the adjustment provided in Paragraph 8 in the event of stock
          splits, stock dividends, exchanges of shares or the like
          occurring after the effective date of this Plan.  No option may
          be granted under this Plan which could cause such maximum limit
          to be exceeded.

               (c)  Common shares covered by an option which is no longer
          exercisable with respect to such shares shall again be available
          for issuance in connection with other options granted under this
          Plan.

               5.   Grant of Options.  The Committee may from time to time,
          in its discretion and subject to the provisions of the Plan,
          grant either nonqualified or Incentive Stock Options (as defined
          in Section 422 of the Code) to Eligible Employees.  Employees to
          whom options have been granted are herein referred to as
          "Optionees".  Each option shall be embodied in an option
          agreement signed by the Optionee and the Company providing that
          the option shall be subject to the provisions of this Plan and
          containing such other provisions as the Committee may prescribe
          not inconsistent with the Plan.  The option agreement shall
          specify whether the option is a nonqualified option or an
          Incentive Stock Option.

               6.   Terms and Conditions of Option.  All options granted
          under the Plan shall contain such terms and conditions as the
          Committee from time to time determines, subject to the foregoing
          and following limitations and requirements.

               (a)  Option price.  The option price per share shall be not
          less than 100% of the fair market value of the Company's common
          shares on the date the option is granted, as determined by the
          Committee in a manner consistent with the requirements of the
          Code for Incentive Stock Options.

               (b)  Period within which option may be exercised.  The
          period of each option shall be fixed by the Committee, but no
          Incentive Stock Option may be exercised after the expiration of
          ten years from the date the option is granted.  The Committee
          may, in its discretion, determine as a condition of any option
          that a stated percentage of the shares covered by such option
          shall be exercisable in any one year or other stated period of
          time.

               (c)  10% Shareholder.  Notwithstanding any other provision
          of this Plan, with respect to an Incentive Stock Option granted
          to an Eligible Employee who, at the time such option is granted
          owns stock possessing more than 10 percent of the total combined
          voting power of all classes of stock of the Company or its
          Subsidiaries, the option price per share shall be at least 110%
          of the fair market value of the common shares subject to the


                                        - 2 -
PAGE
<PAGE>

          option and such option may not be exercised after the expiration
          of five years from the date the option is granted.

               (d)  Termination of option by reason of termination of
          employment.  If an Optionee's employment with the Company and its
          Subsidiaries terminates, all options granted under this Plan to
          such Optionee which are not exercisable on the date of such
          termination of employment shall immediately terminate, and any
          remaining options shall terminate if not exercised before the
          expiration of the following periods, or at such earlier time as
          may be applicable under Paragraph 6(b) or 6(c) above:  (i) thirty
          (30) days following such termination of employment, if such
          termination was not a result of retirement under a Company
          Pension Plan or of death or disability (disability within the
          meaning of Section 22(e)(3) of the Code), or (ii) three (3)
          months following the Optionee's termination of employment because
          of retirement under a Company Pension Plan, or (iii) one (1) year
          following date of death or commencement of disability, if the
          Optionee was an employee of the Company and/or Subsidiary at the
          time of his death or the commencement of his disability; provided
          that such termination provisions may be varied by the Committee
          with respect to nonqualified options which are exercisable on the
          date of termination of employment.

               (e)  Non-transferability.  Each option and all rights
          thereunder shall be exercisable during the Optionee's lifetime
          only by him, or by his guardian or legal representative, and
          shall be non-assignable and non-transferable by the Optionee,
          except that a nonqualified option may be transferred pursuant to
          a "domestic relations order" as defined in Section 414(p)(1)(B)
          of the Code.  In the event of the Optionee's death, any option
          shall be transferable by the Optionee's Will or by the laws of
          descent and distribution, and the representative or
          representatives of his estate, or the person or persons who
          acquired (by bequest or inheritance) the rights to exercise his
          options granted under this Plan, may exercise any of the
          unexercised options in whole or in part prior to the expiration
          of the applicable exercise period, as specified in Paragraph 6(d)
          above.

               (f)  More than one option granted to an Optionee.  More than
          one option may be granted to an Optionee under this Plan and both
          nonqualified and Incentive Stock Options may be granted to an
          Optionee.

               (g)  Compliance with securities laws.  Options granted and
          shares issued by the Company upon exercise of options shall be
          granted and issued only in full compliance with all applicable
          securities laws, including laws, rules and regulations of the
          Securities and Exchange Commission.  With respect thereto, the
          Committee may impose such conditions on transfer, restrictions
          and limitations as it may deem necessary and appropriate to
          assure compliance with such applicable securities laws.

                                        - 3 -
PAGE
<PAGE>

               7.   Method of Exercise.  An option granted under this Plan
          may be exercised by written notice to the Committee, signed by
          the Optionee, or by such other person as is entitled to exercise
          such option.  The notice of exercise shall state the number of
          shares in respect of which the option is being exercised, and
          shall either be accompanied by the payment of the full option
          price for such shares, or shall fix a date (not more than ten
          business days from the date of such notice) for the payment of
          the full option price of the shares being purchased.  All or any
          portion of the payment may be made by the transfer of common
          shares of the Company from the Optionee to the Company, to the
          extent permitted by law.  Such shares shall be valued for this
          purpose at their fair market value on the date they are
          transferred to the Company as payment, determined in the same
          manner as is provided in Paragraph 6(a) hereof.  A certificate or
          certificates for the common shares of the Company purchased
          through the exercise of an option shall be issued in regular
          course after the exercise of the option and payment therefor.
          During the option period no person entitled to exercise any
          option granted under this Plan shall have any of the rights or
          privileges of a shareholder with respect to any shares of stock
          issuable upon exercise of such option until certificates
          representing such shares shall have been issued and delivered.

               8.   Share Adjustments.  In the event there is any change in
          the Company's common shares resulting from stock splits, stock
          dividends, combinations or exchanges or shares, or other similar
          capital adjustments, equitable proportionate adjustments shall
          automatically be made without further action by the Committee in
          (1) the number of shares available for option grant under this
          Plan, (2) the number of shares subject to options granted under
          this Plan, and (3) the option price of optioned shares.

               9.   Merger, Consolidation or Sale of Assets.  In the event
          the Company shall consolidate with, merge into, or transfer all
          or substantially all of its assets to another corporation or
          corporations (herein referred to as "successor employer
          corporation"), such successor employer corporation may obligate
          itself to continue this Plan and to assume all obligations under
          the Plan in a manner consistent with the provisions of Section
          424(a) of the Code.  In the event that such successor employer
          corporation does not obligate itself to continue this Plan as
          above provided, this Plan shall terminate effective upon such
          consolidation, merger, or transfer, and any option previously
          granted hereunder shall terminate.  If practical, the Company
          shall give each Optionee twenty (20) days prior notice of any
          possible transaction which might terminate this Plan and the
          options previously granted hereunder.

               10.  Amendment or Termination.  The Board  may terminate
          this Plan at any time, and may amend the Plan at any time or from
          time to time, without obtaining any approval of the Company's
          shareholders; except that the Plan may not be amended (1) to

                                        - 4 -
PAGE
<PAGE>

          increase the aggregate number of shares issuable under the Plan
          (excepting proportionate adjustments made under Paragraph 8 to
          give effect to stock splits, etc.); (2) to change the option
          price of optioned stock (excepting proportionate adjustments made
          under Paragraph 8); (3) to change the requirement that the option
          price per share of common stock covered by an option granted
          under this Plan not be less than 100% of the fair market value of
          the Company's common stock on the date such option is granted;
          (4) to extend the time within which Incentive Stock Options may
          be granted or the time within which a granted Incentive Stock
          Option may be exercised; or (5) to change, without the consent of
          the Optionee (or his, or his estate's, legal representative), any
          option previously granted to him under the Plan.  If the Plan is
          terminated, any unexercised option shall continue to be
          exercisable in accordance with its terms, except as provided in
          Paragraph 9 above.

               11.  Company Responsibility.  All expenses of this Plan,
          including the cost of maintaining records, shall be borne by the
          Company.  The Company shall have no responsibility or liability
          (other than under applicable Securities Acts) for any act or
          thing done or left undone with respect to the price, time,
          quantity, or other conditions and circumstances of the purchase
          of shares under the terms of the Plan, so long as the Company
          acts in good faith.

               12.  Implied Consent of Participants.  Every Participant, by
          his acceptance of an option under this Plan, shall be deemed to
          have consented to be bound, on his own behalf and on behalf of
          his heirs, assigns, and legal representatives, by all of the
          terms and conditions of this Plan.

               13.  No Effect on Employment Status.  The fact than an
          employee has been granted an option under this Plan shall not
          limit or otherwise qualify the right of his employer to terminate
          his employment at any time.

               14.  Duration and Termination of the Plan.  This Plan became
          effective on May 13, 1983.  No Incentive Stock Option shall be
          granted subsequent to May 12, 1993, or subsequent to any earlier
          date as of which the Plan is terminated pursuant to Paragraph 10.

               15.  Delaware Law to Govern.  This plan shall be construed
          and administered in accordance with and governed by the laws of
          the State of Delaware.





          1983opt.pol



                                        - 5 -
PAGE
<PAGE>


                                                         Exhibit 10(j)(iii)


                                GIBSON GREETINGS, INC.

                                1985 STOCK OPTION PLAN

                   (As amended and restated through April 29, 1993)


               1.   Name and Purpose.  This Plan, as it may be amended and
          restated from time to time, shall be known as the "Gibson
          Greetings, Inc. 1985 Stock Option Plan" (the "Plan").  The
          purpose of the Plan is to advance the interests of Gibson
          Greetings, Inc. (the "Company") by providing material incentive
          for the continued services of key employees and by attracting
          able executives to employment with the Company and its
          Subsidiaries.  The term "Subsidiary" as used herein means a
          subsidiary corporation of the Company as the term is defined in
          Section 424(f) of the Internal Revenue Code of 1986, as amended
          (the "Code").  Reference to any Code Section in this Plan
          includes the provisions of such Section as it may be amended or
          as it may be replaced by any section or sections of the Code of
          like intent and purpose.

               2.   Administration.  The Plan shall be administered by a
          committee (the "Committee") of the Board of Directors of the
          Company (the "Board") to consist of at least two directors, each
          of whom is a "disinterested person" as defined in Rule 16b-3
          promulgated by the Securities and Exchange Commission under the
          Securities Exchange Act of 1934, as such Rule may be amended from
          time to time, or any successor rule thereto.  Subject to and
          consistent with the provisions of the Plan, the Committee shall
          establish such rules and regulations as it deems necessary or
          appropriate for the proper administration of the Plan, shall
          interpret the provisions of the Plan, shall decide all questions
          of fact arising in the application of Plan provisions and shall
          make such other determinations and take such actions in
          connection with the Plan and the options provided for herein as
          it deems necessary or advisable.

               3.   Eligibility.  Regular full-time employees of the
          Company and its Subsidiaries who are key executive or other key
          salaried employees, including officers, whether or not directors
          of the Company, shall be eligible to participate in the Plan.
          Such employees are herein referred to as "Eligible Employees."
          Those directors who are not regular employees of the Company or
          its Subsidiaries are not eligible to participate in the Plan.

               4.   Shares Subject to Option.

               (a)  The shares to be issued and delivered by the Company
          upon exercise of options granted under the Plan are the Company's
          common shares, $.01 par value, which may be either authorized but
          unissued shares or treasury shares.

               (b)  The aggregate number of common shares of the Company
          which may be issued under the Plan shall not exceed Three Hundred
PAGE
<PAGE>

          Thousand (300,000) shares; subject, however, to the adjustment
          provided in Paragraph 8 in the event of stock splits, stock
          dividends, exchanges of shares or the like occurring after the
          effective date of this Plan.  No option may be granted under this
          Plan which could cause such maximum limit to be exceeded.

               (c)  Common shares covered by an option which is no longer
          exercisable with respect to such shares shall again be available
          for issuance in connection with other options granted under this
          Plan.

               5.   Grant of Options.  The Committee may from time to time,
          in its discretion and subject to the provisions of the Plan,
          grant either nonqualified or Incentive Stock Options (as defined
          in Section 422 of the Code) to Eligible Employees.  Employees to
          whom options have been granted are herein referred to as
          "Optionees".  Each option shall be embodied in an option
          agreement signed by the Optionee and the Company providing that
          the option shall be subject to the provisions of this Plan and
          containing such other provisions as the Committee may prescribe
          not inconsistent with the Plan.  The option agreement shall
          specify whether the option is a nonqualified option or an
          Incentive Stock Option.

               6.   Terms and Conditions of Option.  All options granted
          under the Plan shall contain such terms and conditions as the
          Committee from time to time determines, subject to the foregoing
          and following limitations and requirements.

               (a)  Option price.  The option price per share shall be not
          less than 100% of the fair market value of the Company's common
          shares on the date the option is granted, as determined by the
          Committee in a manner consistent with the requirements of the
          Code for Incentive Stock Options.

               (b)  Period within which option may be exercised.  The
          period of each option shall be fixed by the Committee, but no
          Incentive Stock Option may be exercised after the expiration of
          ten years from the date the option is granted.  The Committee
          may, in its discretion, determine as a condition of any option
          that a stated percentage of the shares covered by such option
          shall be exercisable in any one year or other stated period of
          time.

               (c)  10% Shareholder.  Notwithstanding any other provision
          of this Plan, with respect to an Incentive Stock Option granted
          to an Eligible Employee who, at the time such option is granted
          owns stock possessing more than 10 percent of the total combined
          voting power of all classes of stock of the Company or its
          Subsidiaries, the option price per share shall be at least 110%
          of the fair market value of the common shares subject to the
          option and such option may not be exercised after the expiration
          of five years from the date the option is granted.

                                        - 2 -
PAGE
<PAGE>

               (d)  Termination of option by reason of termination of
          employment.  If an Optionee's employment with the Company and its
          Subsidiaries terminates, all options granted under this Plan to
          such Optionee which are not exercisable on the date of such
          termination of employment shall immediately terminate, and any
          remaining options shall terminate if not exercised before the
          expiration of the following periods, or at such earlier time as
          may be applicable under Paragraph 6(b) or 6(c) above:  (i) thirty
          (30) days following such termination of employment, if such
          termination was not a result of retirement under a Company
          Pension Plan or of death or disability (disability within the
          meaning of Section 22(e)(3) of the Code), or (ii) three (3)
          months following the Optionee's termination of employment because
          of retirement under a Company Pension Plan, or (iii) one (1) year
          following date of death or commencement of disability, if the
          Optionee was an employee of the Company and/or Subsidiary at the
          time of his death or the commencement of his disability; provided
          that such termination provisions may be varied by the Committee
          with respect to nonqualified options which are exercisable on the
          date of termination of employment.

               (e)  Non-transferability.  Each option and all rights
          thereunder shall be exercisable during the Optionee's lifetime
          only by him, or by his guardian or legal representative, and
          shall be non-assignable and non-transferable by the Optionee,
          except that a nonqualified option may be transferred pursuant to
          a "domestic relations order" as defined in Section 414(p)(1)(B)
          of the Code.  In the event of the Optionee's death, any option
          shall be transferable by the Optionee's Will or by the laws of
          descent and distribution, and the representative or
          representatives of his estate, or the person or persons who
          acquired (by bequest or inheritance) the rights to exercise his
          options granted under this Plan, may exercise any of the
          unexercised options in whole or in part prior to the expiration
          of the applicable exercise period, as specified in Paragraph 6(d)
          above.

               (f)  More than one option granted to an Optionee.  More than
          one option may be granted to an Optionee under this Plan and both
          nonqualified and Incentive Stock Options may be granted to an
          Optionee.

               (g)  Compliance with securities laws.  Options granted and
          shares issued by the Company upon exercise of options shall be
          granted and issued only in full compliance with all applicable
          securities laws, including laws, rules and regulations of the
          Securities and Exchange Commission.  With respect thereto, the
          Committee may impose such conditions on transfer, restrictions
          and limitations as it may deem necessary and appropriate to
          assure compliance with such applicable securities laws.

               7.   Method of Exercise.  An option granted under this Plan
          may be exercised by written notice to the Committee, signed by

                                        - 3 -
PAGE
<PAGE>

          the Optionee, or by such other person as is entitled to exercise
          such option.  The notice of exercise shall state the number of
          shares in respect of which the option is being exercised, and
          shall either be accompanied by the payment of the full option
          price for such shares, or shall fix a date (not more than ten
          business days from the date of such notice) for the payment of
          the full option price of the shares being purchased.  All or any
          portion of the payment may be made by the transfer of common
          shares of the Company from the Optionee to the Company, to the
          extent permitted by law.  Such shares shall be valued for this
          purpose at their fair market value on the date they are
          transferred to the Company as payment, determined in the same
          manner as is provided in Paragraph 6(a) hereof.  A certificate or
          certificates for the common shares of the Company purchased
          through the exercise of an option shall be issued in regular
          course after the exercise of the option and payment therefor.
          During the option period no person entitled to exercise any
          option granted under this Plan shall have any of the rights or
          privileges of a shareholder with respect to any shares of stock
          issuable upon exercise of such option until certificates
          representing such shares shall have been issued and delivered.

               8.   Share Adjustments.  In the event there is any change in
          the Company's common shares resulting from stock splits, stock
          dividends, combinations or exchanges or shares, or other similar
          capital adjustments, equitable proportionate adjustments shall
          automatically be made without further action by the Committee in
          (1) the number of shares available for option grant under this
          Plan, (2) the number of shares subject to options granted under
          this Plan, and (3) the option price of optioned shares.

               9.   Merger, Consolidation or Sale of Assets.  In the event
          the Company shall consolidate with, merge into, or transfer all
          or substantially all of its assets to another corporation or
          corporations (herein referred to as "successor employer
          corporation"), such successor employer corporation may obligate
          itself to continue this Plan and to assume all obligations under
          the Plan in a manner consistent with the provisions of Section
          424(a) of the Code.  In the event that such successor employer
          corporation does not obligate itself to continue this Plan as
          above provided, this Plan shall terminate effective upon such
          consolidation, merger, or transfer, and any option previously
          granted hereunder shall terminate.  If practical, the Company
          shall give each Optionee twenty (20) days prior notice of any
          possible transaction which might terminate this Plan and the
          options previously granted hereunder.

               10.  Amendment or Termination.  The Board may terminate this
          Plan at any time, and may amend the Plan at any time or from time
          to time, without obtaining any approval of the Company's
          shareholders; except that the Plan may not be amended (1) to
          increase the aggregate number of shares issuable under the Plan
          (excepting proportionate adjustments made under Paragraph 8 to

                                        - 4 -
PAGE
<PAGE>

          give effect to stock splits, etc.); (2) to change the option
          price of optioned stock (excepting proportionate adjustments made
          under Paragraph 8); (3) to change the requirement that the option
          price per share of common stock covered by an option granted
          under this Plan not be less than 100% of the fair market value of
          the Company's common stock on the date such option is granted;
          (4) to extend the time within which Incentive Stock Options may
          be granted or the time within which a granted Incentive Stock
          Option may be exercised; or (5) to change, without the consent of
          the Optionee (or his, or his estate's, legal representative), any
          option previously granted to him under the Plan.  If the Plan is
          terminated, any unexercised option shall continue to be
          exercisable in accordance with its terms, except as provided in
          Paragraph 9 above.

               11.  Company Responsibility.  All expenses of this Plan,
          including the cost of maintaining records, shall be borne by the
          Company.  The Company shall have no responsibility or liability
          (other than under applicable Securities Acts) for any act or
          thing done or left undone with respect to the price, time,
          quantity, or other conditions and circumstances of the purchase
          of shares under the terms of the Plan, so long as the Company
          acts in good faith.

               12.  Implied Consent of Participants.  Every Participant, by
          his acceptance of an option under this Plan, shall be deemed to
          have consented to be bound, on his own behalf and on behalf of
          his heirs, assigns, and legal representatives, by all of the
          terms and conditions of this Plan.

               13.  No Effect on Employment Status.  The fact than an
          employee has been granted an option under this Plan shall not
          limit or otherwise qualify the right of his employer to terminate
          his employment at any time.

               14.  Duration and Termination of the Plan.  This Plan became
          effective on January 25, 1985.  No Incentive Stock Option shall
          be granted subsequent to January 24, 1995, or subsequent to any
          earlier date as of which the Plan is terminated pursuant to
          Paragraph 10.

               15.  Delaware Law to Govern.  This plan shall be construed
          and administered in accordance with and governed by the laws of
          the State of Delaware.




          1985opt.pol





                                        - 5 -
PAGE
<PAGE>


                                                          Exhibit 10(j)(iv)


                                GIBSON GREETINGS, INC.

                                1987 STOCK OPTION PLAN

                   (As amended and restated through April 29, 1993)


               1.   Name and Purpose.  This Plan, as it may be amended and
          restated from time to time, shall be known as the "Gibson
          Greetings, Inc. 1987 Stock Option Plan" (the "Plan").  The
          purpose of the Plan is to advance the interests of Gibson
          Greetings, Inc. (the "Company") by providing material incentive
          for the continued services of key employees and by attracting
          able executives to employment with the Company and its
          Subsidiaries.  The term "Subsidiary" as used herein means a
          subsidiary corporation of the Company as the term is defined in
          Section 424(f) of the Internal Revenue Code of 1986, as amended
          (the "Code").  Reference to any Code Section in this Plan
          includes the provisions of such Section as it may be amended or
          as it may be replaced by any section or sections of the Code of
          like intent and purpose.

               2.   Administration.  The Plan shall be administered by a
          committee (the "Committee") of the Board of Directors of the
          Company (the "Board") to consist of at least two directors, each
          of whom is a "disinterested person" as defined in Rule 16b-3
          promulgated by the Securities and Exchange Commission under the
          Securities Exchange Act of 1934, as such Rule may be amended from
          time to time, or any successor rule thereto.  Subject to and
          consistent with the provisions of the Plan, the Committee shall
          establish such rules and regulations as it deems necessary or
          appropriate for the proper administration of the Plan, shall
          interpret the provisions of the Plan, shall decide all questions
          of fact arising in the application of Plan provisions and shall
          make such other determinations and take such actions in
          connection with the Plan and the options provided for herein as
          it deems necessary or advisable.

               3.   Eligibility.  Regular full-time employees of the
          Company and its Subsidiaries who are key executive or other key
          salaried employees, including officers, whether or not directors
          of the Company, shall be eligible to participate in the Plan.
          Such employees are herein referred to as "Eligible Employees."
          Those directors who are not regular employees of the Company or
          its Subsidiaries are not eligible to participate in the Plan.

               4.   Shares Subject to Option.

               (a)  The shares to be issued and delivered by the Company
          upon exercise of options granted under the Plan are the Company's
          common shares, $.01 par value, which may be either authorized but
          unissued shares or treasury shares.
PAGE
<PAGE>

               (b)  The aggregate number of common shares of the Company
          which may be issued under the Plan shall not exceed Three Hundred
          Thousand (300,000) shares; subject, however, to the adjustment
          provided in Paragraph 8 in the event of stock splits, stock
          dividends, exchanges of shares or the like occurring after the
          effective date of this Plan.  No option may be granted under this
          Plan which could cause such maximum limit to be exceeded.

               (c)  Common shares covered by an option which is no longer
          exercisable with respect to such shares shall again be available
          for issuance in connection with other options granted under this
          Plan.

               5.   Grant of Options.  The Committee may from time to time,
          in its discretion and subject to the provisions of the Plan,
          grant either nonqualified or Incentive Stock Options (as defined
          in Section 422 of the Code) to Eligible Employees.  Employees to
          whom options have been granted are herein referred to as
          "Optionees".  Each option shall be embodied in an option
          agreement signed by the Optionee and the Company providing that
          the option shall be subject to the provisions of this Plan and
          containing such other provisions as the Committee may prescribe
          not inconsistent with the Plan.  The option agreement shall
          specify whether the option is a nonqualified option or an
          Incentive Stock Option.

               6.   Terms and Conditions of Option.  All options granted
          under the Plan shall contain such terms and conditions as the
          Committee from time to time determines, subject to the foregoing
          and following limitations and requirements.

               (a)  Option price.  The option price per share shall be not
          less than 100% of the fair market value of the Company's common
          shares on the date the option is granted, as determined by the
          Committee in a manner consistent with the requirements of the
          Code for Incentive Stock Options.

               (b)  Period within which option may be exercised.  The
          period of each option shall be fixed by the Committee, but no
          Incentive Stock Option may be exercised after the expiration of
          ten years from the date the option is granted.  The Committee
          may, in its discretion, determine as a condition of any option
          that a stated percentage of the shares covered by such option
          shall be exercisable in any one year or other stated period of
          time.

               (c)  10% Shareholder.  Notwithstanding any other provision
          of this Plan, with respect to an Incentive Stock Option granted
          to an Eligible Employee who, at the time such option is granted
          owns stock possessing more than 10% of the total combined voting
          power of all classes of stock of the Company or its Subsidiaries,
          the option price per share shall be at least 110% of the fair

                                        - 2 -
PAGE
<PAGE>

          market value of the common shares subject to the option and such
          option may not be exercised after the expiration of five years
          from the date the option is granted.

               (d)  Termination of option by reason of termination of
          employment.  If an Optionee's employment with the Company and its
          Subsidiaries terminates, all options granted under this Plan to
          such Optionee which are not exercisable on the date of such
          termination of employment shall immediately terminate, and any
          remaining options shall terminate if not exercised before the
          expiration of the following periods, or at such earlier time as
          may be applicable under Paragraph 6(b) or 6(c) above:  (i) thirty
          (30) days following such termination of employment, if such
          termination was not a result of retirement under a Company
          Pension Plan or of death or disability (disability within the
          meaning of Section 22(e)(3) of the Code), or (ii) three (3)
          months following the Optionee's termination of employment because
          of retirement under a Company Pension Plan, or (iii) one (1) year
          following date of death or commencement of disability, if the
          Optionee was an employee of the Company and/or Subsidiary at the
          time of his death or the commencement of his disability; provided
          that such termination provisions may be varied by the Committee
          with respect to nonqualified options which are exercisable on the
          date of termination of employment.

               (e)  Non-transferability.  Each option and all rights
          thereunder shall be exercisable during the Optionee's lifetime
          only by him, or by his guardian or legal representative, and
          shall be non-assignable and non-transferable by the Optionee,
          except that a nonqualified option may be transferred pursuant to
          a "domestic relations order" as defined in Section 414(p)(1)(B)
          of the Code.  In the event of the Optionee's death, any option
          shall be transferable by the Optionee's Will or by the laws of
          descent and distribution, and the representative or
          representatives of his estate, or the person or persons who
          acquired (by bequest or inheritance) the rights to exercise his
          options granted under this Plan, may exercise any of the
          unexercised options in whole or in part prior to the expiration
          of the applicable exercise period, as specified in Paragraph 6(d)
          above.

               (f)  More than one option granted to an Optionee.  More than
          one option may be granted to an Optionee under this Plan and both
          nonqualified and Incentive Stock Options may be granted to an
          Optionee.

               (g)  Compliance with securities laws.  Options granted and
          shares issued by the Company upon exercise of options shall be
          granted and issued only in full compliance with all applicable
          securities laws, including laws, rules and regulations of the
          Securities and Exchange Commission.  With respect thereto, the
          Committee may impose such conditions on transfer, restrictions

                                        - 3 -
PAGE
<PAGE>

          and limitations as it may deem necessary and appropriate to
          assure compliance with such applicable securities laws.

               7.   Method of Exercise.  An option granted under this Plan
          may be exercised by written notice to the Committee, signed by
          the Optionee, or by such other person as is entitled to exercise
          such option.  The notice of exercise shall state the number of
          shares in respect of which the option is being exercised, and
          shall either be accompanied by the payment of the full option
          price for such shares, or shall fix a date (not more than ten
          business days from the date of such notice) for the payment of
          the full option price of the shares being purchased.  All or any
          portion of the payment may be made by the transfer of common
          shares of the Company from the Optionee to the Company, to the
          extent permitted by law.  Such shares shall be valued for this
          purpose at their fair market value on the date they are
          transferred to the Company as payment, determined in the same
          manner as is provided in Paragraph 6(a) hereof.  A certificate or
          certificates for the common shares of the Company purchased
          through the exercise of an option shall be issued in regular
          course after the exercise of the option and payment therefor.
          During the option period no person entitled to exercise any
          option granted under this Plan shall have any of the rights or
          privileges of a shareholder with respect to any shares of stock
          issuable upon exercise of such option until certificates
          representing such shares shall have been issued and delivered.

               8.   Share Adjustments.  In the event there is any change in
          the Company's common shares resulting from stock splits, stock
          dividends, combinations or exchanges or shares, or other similar
          capital adjustments, equitable proportionate adjustments shall
          automatically be made without further action by the Committee in
          (1) the number of shares available for option grant under this
          Plan, (2) the number of shares subject to options granted under
          this Plan, and (3) the option price of optioned shares.

               9.   Merger, Consolidation or Sale of Assets.  In the event
          the Company shall consolidate with, merge into, or transfer all
          or substantially all of its assets to another corporation or
          corporations (herein referred to as "successor employer
          corporation"), such successor employer corporation may obligate
          itself to continue this Plan and to assume all obligations under
          the Plan in a manner consistent with the provisions of Section
          424(a) of the Code.  In the event that such successor employer
          corporation does not obligate itself to continue this Plan as
          above provided, this Plan shall terminate effective upon such
          consolidation, merger, or transfer, and any option previously
          granted hereunder shall terminate.  If practical, the Company
          shall give each Optionee twenty (20) days prior notice of any
          possible transaction which might terminate this Plan and the
          options previously granted hereunder.


                                        - 4 -
PAGE
<PAGE>

               10.  Amendment or Termination.  The Board may terminate this
          Plan at any time, and may amend the Plan at any time or from time
          to time, without obtaining any approval of the Company's
          shareholders; except that the Plan may not be amended (1) to
          increase the aggregate number of shares issuable under the Plan
          (excepting proportionate adjustments made under Paragraph 8 to
          give effect to stock splits, etc.); (2) to change the option
          price of optioned stock (excepting proportionate adjustments made
          under Paragraph 8); (3) to change the requirement that the option
          price per share of common stock covered by an option granted
          under this Plan not be less than 100% of the fair market value of
          the Company's common stock on the date such option is granted;
          (4) to extend the time within which Incentive Stock Options may
          be granted or the time within which a granted Incentive Stock
          Option may be exercised; or (5) to change, without the consent of
          the Optionee (or his, or his estate's, legal representative), any
          option previously granted to him under the Plan.  If the Plan is
          terminated, any unexercised option shall continue to be
          exercisable in accordance with its terms, except as provided in
          Paragraph 9 above.

               11.  Company Responsibility.  All expenses of this Plan,
          including the cost of maintaining records, shall be borne by the
          Company.  The Company shall have no responsibility or liability
          (other than under applicable Securities Acts) for any act or
          thing done or left undone with respect to the price, time,
          quantity, or other conditions and circumstances of the purchase
          of shares under the terms of the Plan, so long as the Company
          acts in good faith.

               12.  Implied Consent of Participants.  Every Participant, by
          his acceptance of an option under this Plan, shall be deemed to
          have consented to be bound, on his own behalf and on behalf of
          his heirs, assigns, and legal representatives, by all of the
          terms and conditions of this Plan.

               13.  No Effect on Employment Status.  The fact than an
          employee has been granted an option under this Plan shall not
          limit or otherwise qualify the right of his employer to terminate
          his employment at any time.

               14.  Duration and Termination of the Plan.  This Plan became
          effective on January 28, 1987.  No Incentive Stock Option shall
          be granted subsequent to January 27, 1997, or subsequent to any
          earlier date as of which the Plan is terminated pursuant to
          Paragraph 10.

               15.  Delaware Law to Govern.  This plan shall be construed
          and administered in accordance with and governed by the laws of
          the State of Delaware.

          1987opt.pol

                                        - 5 -
PAGE
<PAGE>


                                                           Exhibit 10(j)(v)


                                GIBSON GREETINGS, INC.

                              1989 STOCK INCENTIVE PLAN

                   (As amended and restated through April 29, 1993)


               1.   Name and Purpose.  This Plan, as it may be amended and
          restated from time to time, shall be known as the "Gibson
          Greetings, Inc. 1989 Stock Incentive Plan" (the "Plan").  The
          purpose of the Plan is to advance the interests of Gibson
          Greetings, Inc. (the "Company") by providing material incentive
          for the continued services of key employees and by attracting
          able executives to employment with the Company and its
          Subsidiaries.  The term "Subsidiary" as used herein means a
          subsidiary corporation of the Company as the term is defined in
          Section 424(f) of the Internal Revenue Code of 1986, as amended
          (the "Code").  Reference to any Code Section in this Plan
          includes the provisions of such Section as it may be amended or
          as it may be replaced by any other section or sections of the
          Code of like intent and purpose.

               2.   Administration.  The Plan shall be administered by a
          committee (the "Committee") of the Board of Directors of the
          Company (the "Board") to consist of at least two directors, each
          of whom is a "disinterested person" as defined in Rule 16b-3
          promulgated by the Securities and Exchange Commission under the
          Securities Exchange Act of 1934, as such Rule may be amended from
          time to time, or any successor rule thereto.  Subject to and
          consistent with the provisions of the Plan, the Committee shall
          establish such rules and regulations as it deems necessary or
          appropriate for the proper administration of the Plan, shall
          interpret the provisions of the Plan, shall decide all questions
          of fact arising in the application of Plan provisions and shall
          make such other determinations and take such actions in
          connection with the Plan and the options and Restricted Shares
          provided for herein as it deems necessary or advisable.

               3.   Eligibility.  Regular full-time employees of the
          Company and its Subsidiaries who are key executive or other key
          salaried employees, including officers, whether or not directors
          of the Company, shall be eligible to participate in the Plan.
          Such employees are herein referred to as "Eligible Employees."
          Those directors who are not regular employees of the Company or
          its Subsidiaries are not eligible to participate in the Plan.

               4.   Shares Subject to Plan.

               (a)  The shares to be issued and delivered by the Company
          upon exercise of options granted under the Plan, or issued as
          Restricted Shares under the Plan, are the Company's shares of
          Common Stock, $.01 par value, ("Common Shares") which may be
          either authorized but unissued shares or treasury shares.
PAGE
<PAGE>

               (b)  The aggregate number of Common Shares of the Company
          which may be issued under the Plan shall not exceed Five Hundred
          Thousand (500,000) shares; subject, however, to the adjustment
          provided in Paragraph 8 in the event of stock splits, stock
          dividends, exchanges of shares or the like occurring after the
          effective date of this Plan.  No option may be granted, or
          Restricted Shares issued, under this Plan which could cause such
          maximum limit to be exceeded.

               (c)  Common Shares covered by an option which is no longer
          exercisable with respect to such shares, or Restricted Shares
          which have been resold to the Company and in respect of which no
          benefits of ownership have been received by the Participant,
          shall again be available for issuance under this Plan.

               5.   Grant of Options.  The Committee may from time to time,
          in its discretion and subject to the provisions of the Plan,
          grant either nonqualified or Incentive Stock Options (as defined
          in Section 422 of the Code) to Eligible Employees.  Employees to
          whom options have been granted are herein referred to as
          "Optionees".  Each option shall be embodied in an option
          agreement signed by the Optionee and the Company providing that
          the option shall be subject to the provisions of this Plan and
          containing such other provisions as the Committee may prescribe
          not inconsistent with the Plan.  The option agreement shall
          specify whether the option is a nonqualified option or an
          Incentive Stock Option.

               6.   Terms and Conditions of Option.  All options granted
          under the Plan shall contain such terms and conditions as the
          Committee from time to time determines, subject to the foregoing
          and following limitations and requirements.

               (a)  Option price.  The option price per share shall be not
          less than 100% of the fair market value of the Company's Common
          Shares on the date the option is granted, as determined by the
          Committee in a manner consistent with the requirements of the
          Code for Incentive Stock Options.

               (b)  Period within which option may be exercised.  The
          period of each option shall be fixed by the Committee, but no
          Incentive Stock Option may be exercised after the expiration of
          ten years from the date the option is granted.  The Committee
          may, in its discretion, determine as a condition of any option
          that a stated percentage of the shares covered by such option
          shall be exercisable in any one year or other stated period of
          time.

               (c)  10% Shareholder.  Notwithstanding any other provision
          of this Plan, with respect to an Incentive Stock Option granted
          to an Eligible Employee who, at the time such option is granted
          owns shares possessing more than 10% of the total combined voting
          power of all classes of shares of the Company or its

                                        - 2 -
PAGE
<PAGE>

          Subsidiaries, the option price per share shall be at least 110%
          of the fair market value of the Common Shares subject to the
          option and such option may not be exercised after the expiration
          of five years from the date the option is granted.

               (d)  Termination of option by reason of termination of
          employment.  If an Optionee's employment with the Company and its
          Subsidiaries terminates, all options granted under this Plan to
          such Optionee which are not exercisable on the date of such
          termination of employment shall immediately terminate, and any
          remaining options shall terminate if not exercised before the
          expiration of the following periods, or at such earlier time as
          may be applicable under Paragraph 6(b) or 6(c) above:  (i) thirty
          (30) days following such termination of employment, if such
          termination was not a result of retirement under a Company
          Pension Plan or of death or disability (disability within the
          meaning of Section 22(e)(3) of the Code), or (ii) three (3)
          months following the Optionee's termination of employment because
          of retirement under a Company Pension Plan, or (iii) one (1) year
          following date of death or commencement of disability, if the
          Optionee was an employee of the Company and/or Subsidiary at the
          time of his death or the commencement of his disability; provided
          that such termination provisions may be varied by the Committee
          with respect to nonqualified options which are exercisable on the
          date of termination of employment.

               (e)  Non-transferability.  Each option and all rights
          thereunder shall be exercisable during the Optionee's lifetime
          only by him, or by his guardian or legal representative, and
          shall be non-assignable and non-transferable by the Optionee,
          except that a nonqualified option may be transferred pursuant to
          a "domestic relations order" as defined in Section 414(p)(1)(B)
          of the Code.  In the event of the Optionee's death, any option
          shall be transferable by the Optionee's Will or by the laws of
          descent and distribution, and the representative or
          representatives of his estate, or the person or persons who
          acquired (by bequest or inheritance) the rights to exercise his
          options granted under this Plan, may exercise any of the
          unexercised options in whole or in part prior to the expiration
          of the applicable exercise period, as specified in Paragraph 6(d)
          above.

               (f)  More than one option granted to an Optionee.  More than
          one option may be granted to an Optionee under this Plan and both
          nonqualified and Incentive Stock Options may be granted to an
          Optionee.

               (g)  Compliance with securities laws.  Options granted and
          shares issued by the Company upon exercise of options shall be
          granted and issued only in full compliance with all applicable
          securities laws, including laws, rules and regulations of the
          Securities and Exchange Commission and applicable state Blue Sky
          Laws.  With respect thereto, the Committee may impose such

                                        - 3 -
PAGE
<PAGE>

          conditions on transfer, restrictions and limitations as it may
          deem necessary and appropriate to assure compliance with such
          applicable securities laws.

               (h)  Cancellation of Option.  The Committee shall have the
          authority to effect, at any time and from time to time, with the
          consent of the affected Optionee or Optionees, the cancellation
          of any or all outstanding options granted under this Plan and the
          grant in substitution therefor of new options under this Plan
          (subject to the limitations hereof) covering the same or
          different numbers of Common Shares at an option price per share
          in all events not less than fair market value on the date of the
          new grant.

               7.   Method of Exercise.  An option granted under this Plan
          may be exercised by written notice to the Committee, signed by
          the Optionee, or by such other person as is entitled to exercise
          such option.  The notice of exercise shall state the number of
          Common Shares in respect of which the option is being exercised,
          and shall either be accompanied by the payment of the full option
          price for such shares, or shall fix a date (not more than ten
          business days from the date of such notice) for the payment of
          the full option price of the shares being purchased.  All or any
          portion of the payment may be made by the transfer of Common
          Shares of the Company from the Optionee to the Company, to the
          extent permitted by law.  Such shares shall be valued for this
          purpose at their fair market value on the date they are
          transferred to the Company as payment, determined in the same
          manner as is provided in Paragraph 6(a) hereof.  A certificate or
          certificates for the Common Shares of the Company purchased
          through the exercise of an option shall be issued in regular
          course after the exercise of the option and payment therefor.
          During the option period no person entitled to exercise any
          option granted under this Plan shall have any of the rights or
          privileges of a shareholder with respect to any shares issuable
          upon exercise of such option until certificates representing such
          shares shall have been issued and delivered.

               8.   Share Adjustments.  In the event there is any change in
          the Company's Common Shares resulting from stock splits, stock
          dividends, combinations or exchanges of shares, or other similar
          capital adjustments, equitable proportionate adjustments shall
          automatically be made without further action by the Committee in
          (i) the number of shares available for option grant or issuance
          under this Plan, (ii) the number of shares subject to options
          granted under this Plan, and (iii) the option price of optioned
          shares.

               9.   Allocation and Purchase of Restricted Shares.

                    (a)  The Committee may from time to time, in its
          discretion and subject to the provisions of the Plan, allocate
          Common Shares to any or all Eligible Employees.  Common Shares

                                        - 4 -
PAGE
<PAGE>

          allocated under this Paragraph 9 of the Plan are referred to
          herein as "Restricted Shares."  Employees to whom Restricted
          Shares have been allocated are herein referred to as
          "Participants."  Each Participant to whom an allocation of
          Restricted Shares has been made shall be offered the right to
          purchase such Restricted Shares as herein provided.

                    (b)  The Committee shall advise each Participant to
          whom an allocation of Restricted Shares has been made in writing
          of the terms of the offer, including the number of shares which
          such person shall be entitled to purchase, the purchase price per
          share, and any other terms, conditions and restrictions relating
          thereto.  The Participant shall have thirty (30) days from the
          date of the offer to accept such offer.  The Committee may, in
          the exercise of its discretion, extend the term of any offer.
          Subject to the express provisions of the Plan, the Committee
          shall have the power to make such offer subject to any terms and
          conditions it may establish and the offers made to different
          persons, or to the same person at different times, may be subject
          to terms, conditions and restrictions which differ from each
          other.  Each allocation and offer shall be embodied in a
          "Restricted Share Agreement" signed by the Participant and the
          Company providing that the Restricted Shares shall be subject to
          the provisions of this Plan and containing such other provisions
          as the Committee may prescribe not inconsistent with the Plan.

                    (c)  The purchase price of the Restricted Shares
          offered under this Plan shall be any lawful consideration
          established by the Committee in its discretion.  If a Participant
          elects to purchase Restricted Shares, he shall pay the purchase
          price in full, at the principal office of the Company, prior to
          expiration of the offer.  Upon payment of the purchase price,
          certificates representing the shares shall be issued to the
          Participant, which certificates shall bear an appropriate legend
          reflecting that such shares are subject to the restrictions
          contained in the Plan.  At the Committee's election, such
          certificates may be held by the Company on behalf of the
          Participant until the restrictions applicable to such shares
          shall have lapsed.

               10.  Restrictions Applicable to Restricted Shares.

                    (a)  By purchasing the Restricted Shares allocated to
          him under this Plan, the Participant agrees and consents to the
          restrictions described in this Plan for a period determined by
          the Committee at the time of such allocation, said period
          referred to herein as the "Restricted Period." For the duration
          of the Restricted Period (unless the restrictions earlier lapse
          or are removed by the Committee), Restricted Shares issued under
          this Plan shall not be transferred, delivered, assigned, sold, or
          disposed of in any manner, nor pledged or otherwise hypothecated.
          On the last day of the Restricted Period, or upon the earlier
          lapse or removal of restrictions, such Restricted Shares shall

                                        - 5 -
PAGE
<PAGE>

          cease to be subject to the restrictions under this Paragraph
          10(a) of the Plan.

                    (b)  Restricted Shares issued by the Company under the
          Plan shall be issued only in full compliance with all applicable
          securities laws, including laws, rules and regulations of the
          Securities and Exchange Commission and applicable state Blue Sky
          laws.  With respect thereto, the Committee may impose such
          conditions on transfer, restrictions and limitations as it may
          deem necessary and appropriate to assure compliance with such
          applicable securities laws.

               11.  Termination of Employment During Restricted Period.

                    (a)  If a Participant's employment with the Company and
          its Subsidiaries terminates because of death or disability, the
          restrictions under Paragraph 10(a) of this Plan shall
          automatically terminate as to that number of the Restricted
          Shares owned by the Participant which is equal to the total
          number of such Restricted Shares multiplied by a fraction, the
          numerator of which is the number of full months which have
          elapsed from the date of allocation and the denominator of which
          is the total number of months during the Restricted Period.  The
          Participant (or his estate, heirs, or legatees) shall be required
          to resell the remaining Restricted Shares to the Company at a
          price per share equal to the original purchase price paid by the
          Participant for such shares, or such other price as may be set by
          the Committee in the Restricted Share Agreement, unless the
          Committee shall, in its discretion, waive the restrictions under
          Paragraph 10(a) as to any part or all of such remaining
          Restricted Shares.

                    (b)  If a Participant's employment with the Company and
          its Subsidiaries terminates during the Restricted Period other
          than by reason of death or disability, the Participant shall be
          required to resell all of the Restricted Shares to the Company at
          a price per share equal to the original purchase price paid by
          the Participant for such shares, or such other price as may be
          set by the Committee in the Restricted Share Agreement, unless
          the Committee shall, in its discretion, waive the restrictions
          under Paragraph 10(a) as to any part or all of the Restricted
          Shares.

               12.  Resale of Restricted Shares.  In the event a
          Participant is required to resell Restricted Shares to the
          Company as the result of the termination of the Participant's
          employment as described in Paragraph 11, the Company by written
          notice to the Participant shall specify a date not less than five
          nor more than ten days from the date of such notice to consummate
          the purchase and sale of such Restricted Shares at the principal
          office of the Company.  The Participant shall deliver to the
          Company certificates representing such Restricted Shares, duly
          endorsed and in proper form for transfer, and upon the receipt of

                                        - 6 -
PAGE
<PAGE>

          such share certificates, the Company shall deliver to the
          Participant a check in the amount of the purchase price.  If the
          Participant fails to deliver the share certificates to the
          Company at the time specified in such notice, the Company may
          deposit the purchase price with the Treasurer of the Company, and
          thereafter the shares shall be deemed to have been transferred to
          the Company and the Participant, despite his failure to deliver
          the share certificates, shall have no further rights as a
          stockholder of the Company.  In such event, the Treasurer of the
          Company shall continue to hold the purchase price for such shares
          and shall make payment thereof, without interest, upon delivery
          of the share certificates to the Company.

               13.  Merger, Consolidation or Sale of Assets.  In the event
          the Company shall consolidate with, merge into, or transfer all
          or substantially all of its assets to another corporation or
          corporations (herein referred to as "successor employer
          corporation"), such successor employer corporation may obligate
          itself to continue this Plan and to assume all obligations under
          the Plan in a manner consistent with the provisions of Section
          424(a) of the Code.  In the event that such successor employer
          corporation does not obligate itself to continue this Plan as
          above provided, this Plan shall terminate effective upon such
          consolidation, merger, or transfer, and any option previously
          granted hereunder shall terminate.  If practical, the Company
          shall give each Optionee twenty (20) days prior notice of any
          possible transaction which might terminate this Plan and the
          options previously granted hereunder.

               14.  Amendment or Termination.  The Board may terminate this
          Plan at any time, and may amend the Plan at any time or from time
          to time, without obtaining any approval of the Company's
          shareholders; except that the Plan may not be so amended (i) to
          increase the aggregate number of shares issuable under the Plan
          (excepting proportionate adjustments made under Paragraph 8 to
          give effect to stock splits, etc.); (ii) to change the option
          price of optioned stock (excepting proportionate adjustments made
          under Paragraph 8); (iii) to change the requirement that the
          option price per Common Share covered by an option granted under
          this Plan not be less than 100% of the fair market value of the
          Company's Common Shares on the date such option is granted;
          (iv) to extend the time within which Incentive Stock Options may
          be granted or the time within which a granted Incentive Stock
          Option may be exercised; or (v) to change, without the consent of
          the Optionee (or his, or his estate's, legal representative), any
          option previously granted to him under the Plan.  If the Plan is
          terminated, any unexercised option shall continue to be
          exercisable in accordance with its terms, except as provided in
          Paragraph 13 above, and any Restricted Shares shall continue to
          be subject to the terms of this Plan for the duration of the
          Restricted Period.



                                        - 7 -
PAGE
<PAGE>

               15.  Company Responsibility.  All expenses of this Plan,
          including the cost of maintaining records, shall be borne by the
          Company.  The Company shall have no responsibility or liability
          (other than under applicable Securities Acts) for any act or
          thing done or left undone with respect to the price, time,
          quantity, or other conditions and circumstances of the purchase
          of shares under the terms of the Plan, so long as the Company
          acts in good faith.

               16.  Tax Withholding.  Any grant of an option or issue of
          Restricted Shares hereunder shall provide as determined by the
          Committee for appropriate arrangements for the satisfaction by
          the Company and the Optionee or Participant of all federal,
          state, local or other income, excise or employment taxes or tax
          withholding requirements applicable to the exercise of the
          option, the receipt of Restricted Shares or the later disposition
          of the Common Shares thereby acquired and all such additional
          taxes or amounts as determined by the Committee in its
          discretion, including, without limitation, the right of the
          Company or any subsidiary thereof to receive transfers of Common
          Shares or other property from the Optionee or to deduct or
          withhold in the form of shares from any transfer to an Optionee
          or Participant, in such amount or amounts deemed required or
          appropriate by the Committee in its sole and absolute discretion.

               17.  Implied Consent.  Every Optionee or Participant, by his
          acceptance of an option or Restricted Shares under this Plan,
          shall be deemed to have consented to be bound, on his own behalf
          and on behalf of his heirs, assigns, and legal representatives,
          by all of the terms and conditions of this Plan.

               18.  No Effect on Employment Status. The fact than an
          employee has been granted an option or Restricted Shares under
          this Plan shall not limit or otherwise qualify the right of his
          employer to terminate his employment at any time.

               19.  Duration and Termination of the Plan.  This Plan became
          effective on January 23, 1989.  No Incentive Stock Option shall
          be granted subsequent to January 22, 1999, or subsequent to any
          earlier date as of which the Plan is terminated pursuant to
          Paragraph 14.

               20.  Delaware Law to Govern.  This Plan shall be construed
          and administered in accordance with and governed by the laws of
          the State of Delaware.





          1989opt.pol



                                        - 8 -
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<PAGE>


                                                          Exhibit 10(j)(vi)


                                GIBSON GREETINGS, INC.

                   1989 STOCK OPTION PLAN FOR NONEMPLOYEE DIRECTORS

                   (As amended and restated through April 29, 1993)


               1.   Purpose.  The purpose of this Gibson Greetings, Inc.
          1989 Stock Option Plan for Nonemployee Directors (the "Directors
          Plan" or "Plan") is to enhance the value of the stockholders'
          investment in Gibson Greetings, Inc. (the "Company") by
          encouraging those directors of the Company who are not employees
          of the Company or any of its subsidiaries (the "Directors") to
          acquire or increase and retain a financial interest in the
          Company and thereby also encourage the Directors to remain as
          directors of the Company and to put forth maximum efforts for the
          success of the Company.

               It is intended that stock options ("Nonqualified Stock
          Options" or "Options"), other than incentive stock options as
          defined by the Internal Revenue Code of 1986, as amended (the
          "Code"), may be granted under the Directors Plan.

               2.   Administration of the Directors Plan.

                    (a)  General.  The Directors Plan shall be administered
          by the Board of Directors of the Company (the "Board") which,
          subject to and not inconsistent with the express provisions of
          the Directors Plan, shall exercise all the power and authority
          specifically granted to it under the Plan or necessary or
          advisable, in the sole and absolute discretion of the Board, to
          the administration of the Plan.

                    (b)  Rules and Interpretation.  The Board shall have
          the authority to establish, adopt or revise such rules and
          regulations and to make all such determinations relating to the
          Directors Plan as it may deem necessary or advisable for the
          administration of the Plan and in order to preserve the exemption
          of the Plan and any Plan Options under Rule 16b-3 promulgated by
          the Securities and Exchange Commission under the Securities
          Exchange Act of 1934, as such Rule may be amended from time to
          time, or any successor rule thereto.  The Board's interpretation
          of the Directors Plan or any Option granted hereunder, and all
          decisions and determinations by the Board with respect to the
          Plan, shall be final, binding and conclusive on all parties.  No
          member of the Board shall be personally liable for any action,
          failure to act, determination, interpretation or construction
          made in good faith with respect to the Directors Plan or any
          Option or transaction thereunder.

                    (c)  No Other Rights.  Nothing contained in the
          Directors Plan, nor any Option granted pursuant to the Directors
          Plan, shall confer upon any Director covered by the Directors
          Plan any right to continue as a director of the Company nor limit
PAGE
<PAGE>

          in any way the right of the Company to terminate his status as a
          director at any time.

               3.   The Stock.  The shares of stock available for issuance
          pursuant to the grant of Options under the Directors Plan shall
          consist of 80,000 shares of Common Stock, par value $0.01 per
          share (the "Common Shares"), of the Company, subject to
          adjustment as provided in Section 11 hereof.  All shares acquired
          upon the exercise of Options will be, in whole or in part, either
          Common Shares purchased by the Company in the open market and
          held in the treasury of the Company or authorized and unissued
          Common Shares of the Company.  Should an Option (or a portion
          thereof) expire for any reason without being exercised, the
          shares subject to the portion of such Option not so exercised
          shall be available for subsequent grants under the Directors
          Plan.

               4.   Effective Date and Termination of Plan.  The Directors
          Plan became effective on January 23, 1989 and shall terminate
          upon the earlier of (i) January 23, 1999; or (ii) the date on
          which all shares available for issuance under the Directors Plan
          have been issued pursuant to the exercise of Options granted
          hereunder; or (iii) the determination of the Board that the
          Directors Plan shall terminate.  No Options may be granted under
          the Directors Plan after the termination date, provided that the
          Options granted and outstanding on such date shall continue to
          have force and effect in accordance with the provisions of the
          instruments evidencing such Options.

               5.   Grant, Terms and Conditions of Options.

                    (a)  Grant of Options.  Under the Directors Plan, each
          then serving Director of the Company shall be granted each year,
          at the close of business on the date upon which the Company's
          annual meeting of stockholders for that year is held, beginning
          with the annual meeting to be held during 1989, Nonqualified
          Stock Options to purchase 1,000 Common Shares.  Each Director
          receiving an Option may be referred to herein as an "Optionee."
          Each Option shall be embodied in an option agreement signed by
          the Optionee and the Company providing that the Option shall be
          subject to the provisions of this Plan and containing such other
          provisions as the Board may prescribe not inconsistent with the
          Plan.

                    (b)  When Exercisable.  Options shall be exercisable
          one year after the date of grant.  No fractional shares shall be
          issued, and fractional shares remaining in any Option shall be
          rounded down to the nearest whole number of shares.

                    (c)  Price.  The exercise price per share of each
          Option shall be equal to the fair market value of a Common Share
          on the date of grant, as determined under Section 8 hereof,

                                        - 2 -
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<PAGE>

          provided that the exercise price shall be subject to adjustment
          only as provided in Section 11 hereof.

                    (d)  Term of Options.  Options shall be effective on
          the date of grant and shall be of a term of ten (10) years from
          the date of grant.  Each such Option shall be subject to earlier
          termination as provided in Section 6 hereof.

               6.   Termination of Director Status.

                    (a)  Except as otherwise provided in the Directors
          Plan, an Optionee's Options (i) are exercisable only by the
          Optionee, (ii) are exercisable only while the Optionee is a
          director of the Company and then only if the Options have become
          exercisable by their terms, and (iii) if not exercisable by their
          terms at the time the Optionee ceases to be a director of the
          Company, shall immediately expire on the date the Optionee ceases
          to be a director of the Company.

                    (b)  Except as provided by this subsection (6)(b), any
          Optionee's option which is exercisable by its terms at the time
          the Optionee ceases to be a director of the Company must be
          exercised on or before the earlier of (i) three years after the
          date the Optionee ceases to be a director of the Company or
          (ii) the fixed expiration date of such Option, after which
          applicable period such option shall expire.  If an Optionee's
          status as a director is terminated on account of any act of fraud
          or intentional misrepresentation, or embezzlement,
          misappropriation or conversion of the assets or opportunities of
          the Company or any of its subsidiaries, all Options granted to
          such Optionee shall, to the extent not previously exercised,
          expire immediately as of the date on which the director's status
          as such is terminated.

                    (c)  In the event of the death of the Optionee while a
          director of the Company, each of that Optionee's unexercised
          options (whether or not then exercisable by its terms) shall
          become immediately exercisable by his estate for a period ending
          on the earlier of the fixed expiration date of such Option or
          three years after the date of death, after which period such
          Option shall expire.  For purposes hereof, the estate of an
          Optionee shall be defined to include the legal representatives
          thereof or any person who has acquired the right to exercise an
          Option by reason of the death of the Optionee.

                    (d)  In the event the Optionee ceases to be a director
          by reason of permanent disability (as defined below), each of
          that Optionee's unexercised Options (whether or not then
          exercisable by its terms) shall become exercisable for a period
          ending on the earlier of the fixed expiration date of such Option
          or three years from the date the Optionee ceases to be a
          director, after which period such Option shall expire.  For

                                        - 3 -
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<PAGE>

          purposes hereof "permanent disability" shall be deemed to be the
          inability of the Optionee to perform the duties of a director of
          the Company because of a physical or mental disability as
          evidenced by the opinion of a Company-approved doctor of medicine
          licensed to practice medicine in the United States of America.

               7.   Transferability of Options.  Except that an Option may
          be transferred pursuant to a "domestic relations order" as
          defined in Section 414(p)(1)(B) of the Code, any Option granted
          hereunder shall be transferable only by will or the laws of
          descent and distribution and shall be exercisable during the
          lifetime of the Optionee only by the Optionee or by his guardian
          or legal representative.

               8.   Fair Market Value.  The "fair market value" of a Common
          Share on any relevant date for purposes of any provision of the
          Directors Plan shall be the last reported sales price of a Common
          Share on the NASDAQ National Market System on such date or, if
          there are no reported sales on such date, then the last reported
          sales price on the next preceding day on which such a sale was
          transacted.

               9.   Compliance with Securities Laws.  Options granted and
          shares issued by the Company upon exercise of Options shall be
          granted and issued only in full compliance with all applicable
          securities laws, including laws, rules and regulations of the
          Securities and Exchange Commission and applicable state Blue Sky
          Laws.  With respect thereto, the Board may impose such conditions
          on transfer, restrictions and limitations as it may deem
          necessary and appropriate to assure compliance with such
          applicable securities laws.

               10.  Method of Exercise.  An Option granted under this Plan
          may be exercised by written notice to the Board, signed by the
          Optionee, or by such other person as is entitled to exercise such
          Option.  The notice of exercise shall state the number of shares
          in respect of which the Option is being exercised, and shall
          either be accompanied by the payment of the full option price for
          such shares, or shall fix a date (not more than ten business days
          from the date of such notice) for the payment of the full option
          price of the shares being purchased.  All or any portion of the
          payment may be made by the transfer of Common Shares of the
          Company from the Optionee to the Company, to the extent permitted
          by law.  Such shares shall be valued for this purpose at their
          fair market value on the date they are transferred to the Company
          as payment, determined in the same manner as is provided in
          Section 8 hereof.  A certificate or certificates for the Common
          Shares of the Company purchased through the exercise of an Option
          shall be issued in regular course after the exercise of the
          Option and payment therefor.  During the option period no person
          entitled to exercise any Option granted under this Plan shall
          have any of the rights or privileges of a shareholder with

                                        - 4 -
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<PAGE>

          respect to any Common Shares issuable upon exercise of such
          Option until certificates representing such shares shall have
          been issued and delivered.

               11.  Share Adjustments.  In the event there is any change in
          the Company's Common Shares resulting from stock splits, stock
          dividends, combinations or exchanges of shares, or other similar
          capital adjustments, equitable proportionate adjustments shall
          automatically be made without further action by the Board in (i)
          the number of Common Shares available for Option grants under
          this Directors Plan, (ii) the number of Common Shares subject to
          Options granted under this Plan, and (iii) the option price of
          optioned shares.

               12.  Merger, Consolidation or Sale of Assets.

                    (a)  In the event the Company shall consolidate with,
          merge into, or transfer all or substantially all of its assets to
          another corporation or corporations (herein referred to as
          "successor corporation"), such successor corporation may obligate
          itself to continue this Plan and to assume all obligations under
          the Plan.  In the event that such successor corporation does not
          obligate itself to continue this Plan as above provided, this
          Plan shall terminate effective upon such consolidation, merger,
          or transfer, and, except as provided in Subsection 12(d) hereof,
          any Option previously granted hereunder shall terminate.  If
          practical, the Company shall give each Optionee twenty (20) days
          prior notice of any possible transaction which might terminate
          this Plan and the Options previously granted hereunder.

                    (b)  In the event any person, by any means of purchase
          or acquisition, becomes the "beneficial owner" (as defined in
          Rule l3d-3 promulgated by the Securities and Exchange Commission
          under the Securities Exchange Act of 1934 as in effect on January
          23, 1989, or any successor provision thereto) of more than 50% of
          the outstanding Common Shares of the Company, or commences a
          tender offer pursuant to Regulation l4C promulgated by the
          Securities and Exchange Commission under the Securities Exchange
          Act of 1934 as in effect on April 26, 1985, or any successor
          provision thereto, which if successful, would result in such
          person becoming the beneficial owner of more than 50% of such
          shares, then with respect to each Optionee all Options which were
          outstanding at the time of such event shall immediately become
          exercisable in full.

                    (c)  In the event of the execution of an agreement of
          reorganization, merger or consolidation of the Company with one
          or more corporations as a result of which the Company is not to
          be the surviving corporation (whether or not the Company shall be
          dissolved or liquidated) or the execution of an agreement of sale
          or transfer of all or substantially all of the assets of the
          Company, then with respect to each Optionee all Options which

                                        - 5 -
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<PAGE>

          were outstanding at the time of such event shall immediately
          become exercisable in full.

                    (d)  In the event of the consummation of any of the
          transactions called for in an agreement referred to in Subsection
          12(c) hereof, any Optionee who is subject to the filing
          requirements imposed under Section 16(a) of the Securities
          Exchange Act of 1934 (the "Act") with respect to the Company
          shall receive a payment of cash equal to the difference between
          the aggregate Fair Value of the Common Shares subject to such
          accelerated Option and the aggregate option exercise price of
          such shares.  For this purpose, "Fair Value" shall mean the cash
          value per share to be paid to stockholders pursuant to such
          agreement, or if cash value is not to be paid, the highest
          aggregate fair market value of the subject shares of Common Stock
          during the 60-day period immediately preceding the date of the
          consummation of the transaction.  Payment of said cash shall be
          made within ten (10) days after said consummation of the
          transaction.  The foregoing payments under this Subsection 12(d)
          shall be made in lieu of and in full discharge of any and all
          obligations of the Company in respect of all subject Options of
          the Optionee.

                    (e)  The grant of Options under the Directors Plan
          shall in no way affect the right of the Company to adjust,
          reclassify, reorganized or otherwise change its capital or
          business structure or to merge, consolidate, dissolve, liquidate
          or sell or transfer all or any part of its business or assets.

               13.  Amendment or Termination.  The Board may terminate this
          Plan at any time, and may amend the Plan at any time or from time
          to time, without obtaining any approval of the Company's
          stockholders; except that the Plan may not be so amended (i) to
          increase the aggregate number of Common Shares issuable under the
          Plan (excepting proportionate adjustments made under Section 11
          to give effect to stock splits, etc.); (ii) to change the option
          price of optioned stock (excepting proportionate adjustments made
          under Section 11); (iii) to change the requirement that the
          option price per Common Stock covered by an Option granted under
          this Plan be 100% of the fair market value of the Company's
          Common Shares on the date such Option is granted; or (iv) to
          change, without the consent of the Optionee (or such Optionee's,
          or such Optionee's estate's, legal representative), any Option
          previously granted to such Optionee under the Plan.
          Notwithstanding the foregoing, the provisions of this Directors
          Plan governing the amount, price and timing of awards to
          Directors may not be amended more frequently than once every six
          months other than to comport with changes in the Code or the
          rules thereunder.  If the Plan is terminated, any unexercised
          Option shall continue to be exercisable in accordance with its
          terms, except as provided in Paragraph 12 above.


                                        - 6 -
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<PAGE>

               14.  Company Responsibility.  All expenses of this Plan,
          including the cost of maintaining records, shall be borne by the
          Company.  The Company shall have no responsibility or liability
          (other than under applicable Securities Acts) for any act or
          thing done or left undone with respect to the price, time,
          quantity, or other conditions and circumstances of the purchase
          of Common Shares under the terms of the Plan, so long as the
          Company acts in good faith.

               15.  Implied Consent.  Every Optionee, by his acceptance of
          an Option under this Plan, shall be deemed to have consented to
          be bound, on his or her own behalf and on behalf of such
          Optionee's heirs, assigns, and legal representatives, by all of
          the terms and conditions of this Plan.

               16.  Delaware Law to Govern.  This Plan shall be construed
          and administered in accordance with and governed by the laws of
          the State of Delaware.



          stckoptn.pol































                                        - 7 -
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                                                    Exhibit 10(j)(vii)


                                GIBSON GREETINGS, INC.

                              1991 STOCK INCENTIVE PLAN

                   (As amended and restated through April 29, 1993)


               1.   Name and Purpose.  This Plan, as it may be amended and
          restated from time to time, shall be known as the "Gibson
          Greetings, Inc. 1991 Stock Incentive Plan" (the "Plan").  The
          purpose of the Plan is to advance the interests of Gibson
          Greetings, Inc. (the "Company") by providing material incentive
          for the continued services of key employees and by attracting
          able executives to employment with the Company and its
          Subsidiaries.  The term "Subsidiary" as used herein means a
          subsidiary corporation of the Company as the term is defined in
          Section 424(f) of the Internal Revenue Code of 1986, as amended
          (the "Code").  Reference to any Code Section in this Plan
          includes the provisions of such Section as it may be amended or
          as it may be replaced by any other section or sections of the
          Code of like intent and purpose.

               2.   Administration.  The Plan shall be administered by a
          committee (the "Committee") of the Board of Directors of the
          Company (the "Board") to consist of at least two directors, each
          of whom is a "disinterested person" as defined in Rule 16b-3
          promulgated by the Securities and Exchange Commission under the
          Securities Exchange Act of 1934, as such Rule may be amended from
          time to time, or any successor rule thereto.  Subject to and
          consistent with the provisions of the Plan, the Committee shall
          establish such rules and regulations as it deems necessary or
          appropriate for the proper administration of the Plan, shall
          interpret the provisions of the Plan, shall decide all questions
          of fact arising in the application of Plan provisions and shall
          make such other determinations and take such actions in
          connection with the Plan and the options and Restricted Shares
          provided for herein as it deems necessary or advisable.

               3.   Eligibility.  Regular full-time employees of the
          Company and its Subsidiaries who are key executive or other key
          salaried employees, including officers, whether or not directors
          of the Company, shall be eligible to participate in the Plan.
          Such employees are herein referred to as "Eligible Employees."
          Those directors who are not regular employees of the Company or
          its Subsidiaries are not eligible to participate in the Plan.

               4.   Shares Subject to Plan.

               (a)  The shares to be issued and delivered by the Company
          upon exercise of options granted under the Plan, or issued as
          Restricted Shares under the Plan, are the Company's shares of
          Common Stock, $.01 par value, ("Common Shares") which may be
          either authorized but unissued shares or treasury shares.
PAGE
<PAGE>

               (b)  The aggregate number of Common Shares of the Company
          which may be issued under the Plan shall not exceed One Million
          (1,000,000) shares; subject, however, to the adjustment provided
          in Paragraph 8 in the event of stock splits, stock dividends,
          exchanges of shares or the like occurring after the effective
          date of this Plan.  No option may be granted, or Restricted
          Shares issued, under this Plan which could cause such maximum
          limit to be exceeded.

               (c)  Common Shares covered by an option which is no longer
          exercisable with respect to such shares, or Restricted Shares
          which have been resold to the Company and in respect of which no
          benefits of ownership have been received by the Participant,
          shall again be available for issuance under this Plan.

               5.   Grant of Options.  The Committee may from time to time,
          in its discretion and subject to the provision of the Plan, grant
          either non-qualified or Incentive Stock Options (as defined in
          Section 422 of the Code) to Eligible Employees.  Employees to
          whom options have been granted are herein referred to as
          "Optionees."  Each option shall be embodied in an option
          agreement signed by the Optionee and the Company providing that
          the option shall be subject to the provisions of this Plan and
          containing such other provisions as the Committee may prescribe
          not inconsistent with the Plan.  The option agreement shall
          specify whether the option is a non-qualified option or an
          Incentive Stock Option.

               6.   Terms and Conditions of Option.  All options granted
          under the Plan shall contain such terms and conditions as the
          Committee from time to time determines, subject to the foregoing
          and following limitations and requirements.

               (a)  Option price:  The option price per share for Incentive
          Stock Options shall be not less than 100% of the fair market
          value of the Company's Common Shares on the date the option is
          granted, as determined by the Committee in a manner consistent
          with the requirements of the Code for Incentive Stock Options.
          The option price per share for non-qualified options shall be at
          least 50% of the fair market value of a Common Share on the date
          of option grant, determined in the same manner.

               (b)  Period within which option may be exercised:  The
          period of each option shall be fixed by the Committee, but no
          Incentive Stock Option may be exercised after the expiration of
          ten years from the date the option is granted.  The Committee
          may, in its discretion, determine as a condition of any option
          that a stated percentage of the shares covered by such option
          shall be exercisable in any one year or other stated period of
          time.

               (c)  10% Shareholder:  Notwithstanding any other provision
          of this Plan, with respect to an Incentive Stock Option granted

                                        - 2 -
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<PAGE>

          to an Eligible Employee who, at the time such option is granted
          owns shares possessing more than 10% of the total combined voting
          power of all classes of shares of the Company or its
          Subsidiaries, the option price per share shall be at least 110%
          of the fair market value of the Common Shares subject to the
          option and such option may not be exercised after the expiration
          of five years from the date the option is granted.

               (d)  Termination of option by reason of termination of
          employment:  If an Optionee's employment with the Company and its
          Subsidiaries terminates, all options granted under this Plan to
          such Optionee which are not exercisable on the date of such
          termination of employment shall immediately terminate, and any
          remaining options shall terminate if not exercised before the
          expiration of one of the following periods, or at such earlier
          time as may be applicable under Paragraph 6(b) or 6(c) above:
          (i) thirty (30) days following such termination of employment, if
          such termination was not a result of retirement under a Company
          Pension Plan or of death or disability (disability within the
          meaning of Section 22(e)(3) of the Code), or (ii) three (3)
          months following the Optionee's termination of employment because
          of retirement under a Company Pension Plan, or (iii) one (1) year
          following date of death or commencement of disability, if the
          Optionee was an employee of the Company and/or Subsidiary at the
          time of his death or the commencement of his disability; provided
          that such termination provisions may be varied by the Committee
          with respect to non-qualified options which are exercisable on
          the date of termination of employment.

               (e)  Non-transferability:  Each option and all rights
          thereunder shall be exercisable during the Optionee's lifetime
          only by him, or by his guardian or legal representative, and
          shall be non-assignable and non-transferable by the Optionee,
          except that a non-qualified option may be transferred pursuant to
          a "domestic relations order" as defined in Section 414(p)(1)(B)
          of the Code.  In the event of the Optionee's death, any option
          shall be transferable by the Optionee's Will or by the laws of
          descent and distribution, and the representative or
          representatives of his estate, or the person or persons who
          acquired (by bequest or inheritance) the rights to exercise his
          options granted under this Plan, may exercise any of the
          unexercised options in whole or in part prior to the expiration
          of the applicable exercise period, as specified in Paragraph 6(d)
          above.

               (f)  More than one option granted to an Optionee:  More than
          one option may be granted to an Optionee under this Plan and both
          non-qualified and Incentive Stock Options may be granted to an
          Optionee.

               (g)  Compliance with securities laws:  Options granted and
          shares issued by the Company upon exercise of options shall be
          granted and issued only in full compliance with all applicable

                                        - 3 -
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<PAGE>

          securities laws, including laws, rules and regulations of the
          Securities and Exchange Commission and applicable state Blue Sky
          Laws.  With respect thereto, the Committee may impose such
          conditions on transfer, restrictions and limitations as it may
          deem necessary and appropriate to assure compliance with such
          applicable securities laws.

               (h)  Cancellation of option:  The Committee shall have the
          authority to effect, at any time and from time to time, with the
          consent of the affected Optionee or Optionees, the cancellation
          of any or all outstanding options granted under this Plan and the
          grant in substitution therefor of new options under this Plan
          (subject to the limitations hereof) covering the same or
          different numbers of Common Shares at an option price per share
          in all events not less than fair market value on the date of the
          new grant with regard to Incentive Stock Options and not less
          than 50% of fair market value on the date of the new grant with
          regard to non-qualified stock options.

               7.   Method of Exercise.  An option granted under this Plan
          may be exercised by written notice to the Committee, signed by
          the Optionee, or by such other person as is entitled to exercise
          such option.  The notice of exercise shall state the number of
          Common Shares in respect of which the option is being exercised,
          and shall either be accompanied by the payment of the full option
          price for such shares, or shall fix a date (not more than ten
          business days from the date of such notice) for the payment of
          the full option price of the shares being purchased.  All or any
          portion of the payment may be made by the transfer of Common
          Shares of the Company from the Optionee to the Company, to the
          extent permitted by law.  Such shares shall be valued for this
          purpose at their fair market value on the date they are
          transferred to the Company as payment, determined in the same
          manner as is provided in Paragraph 6(a) hereof.  A certificate or
          certificates for the Common Shares of the Company purchased
          through the exercise of an option shall be issued in regular
          course after the exercise of the option and payment therefor.
          During the option period no person entitled to exercise any
          option granted under this Plan shall have any of the rights or
          privileges of a shareholder with respect to any shares issuable
          upon exercise of such option until certificates representing such
          shares shall have been issued and delivered.

               8.   Share Adjustments.  In the event there is any change in
          the Company's Common Shares resulting from stock splits, stock
          dividends, combinations or exchanges of shares, or other similar
          capital adjustments, equitable proportionate adjustments shall
          automatically be made without further action by the Committee in
          (i) the number of shares available for option grant or issuance
          under this Plan, (ii) the number of shares subject to options
          granted under this Plan, and (iii) the option price of optioned
          shares.


                                        - 4 -
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<PAGE>

               9.   Allocation and Purchase of Restricted Shares.

               (a)  The Committee may from time to time, in its discretion
          and subject to the provisions of the Plan, allocate Common Shares
          to any or all Eligible Employees.  Common Shares allocated under
          this Paragraph 9 of the Plan are referred to herein as
          "Restricted Shares."  Employees to whom Restricted Shares have
          been allocated are herein referred to as "Participants."  Each
          Participant to whom an allocation of Restricted Shares has been
          made shall be offered the right to purchase such Restricted
          Shares as herein provided.

               (b)  The Committee shall advise each Participant to whom an
          allocation of Restricted Shares has been made in writing of the
          terms of the offer, including the number of shares which such
          person shall be entitled to purchase, the purchase price per
          share, and any other terms, conditions and restrictions relating
          thereto.  The Participant shall have thirty (30) days from the
          date of the offer to accept such offer.  The Committee may, in
          the exercise of its discretion, extend the term of any offer.
          Subject to the express provisions of the Plan, the Committee
          shall have the power to make such offer subject to any terms and
          conditions it may establish and the offers made to different
          persons, or to the same person at different times, may be subject
          to terms, conditions and restrictions which differ from each
          other.  Each allocation and offer shall be embodied in a
          "Restricted Share Agreement" signed by the Participant and the
          Company providing that the Restricted Shares shall be subject to
          the provisions of this Plan and containing such other provisions
          as the Committee may prescribe not inconsistent with the Plan.

               (c)  The purchase price of the Restricted Shares offered
          under this Plan shall be any lawful consideration established by
          the Committee in its discretion.  If a Participant elects to
          purchase Restricted Shares, he shall pay the purchase price in
          full, at the principal office of the Company, prior to expiration
          of the offer.  Upon payment of the purchase price, certificates
          representing the shares shall be issued to the Participant, which
          certificates shall bear an appropriate legend reflecting that
          such shares are subject to the restrictions contained in the
          Plan.  At the Committee's election, such certificates may be held
          by the Company on behalf of the Participant until the
          restrictions applicable to such shares shall have lapsed.

               10.  Restrictions Applicable to Restricted Shares.

               (a)  By purchasing the Restricted Shares allocated to him
          under this Plan, the Participant agrees and consents to the
          restrictions described in this Plan for a period determined by
          the Committee at the time of such allocation, said period
          referred to herein as the "Restricted Period."  For the duration
          of the Restricted Period (unless the restrictions earlier lapse
          or are removed by the Committee), Restricted Shares issued under

                                        - 5 -
PAGE
<PAGE>

          this Plan shall not be transferred, delivered, assigned, sold, or
          disposed of in any manner, nor pledged or otherwise hypothecated.
          On the last day of the Restricted Period, or upon the earlier
          lapse or removal of restrictions, such Restricted Shares shall
          cease to be subject to the restrictions under this Paragraph
          10(a) of the Plan.

               (b)  Restricted Shares issued by the Company under the Plan
          shall be issued only in full compliance with all applicable
          securities laws, including laws, rules and regulations of the
          Securities and Exchange Commission and applicable state Blue Sky
          laws.  With respect thereto, the Committee may impose such
          conditions on transfer, restrictions and limitations as it may
          deem necessary and appropriate to assure compliance with such
          applicable securities laws.

               11.  Termination of Employment During Restricted Period.

               (a)  If a Participant's employment with the Company and its
          Subsidiaries terminates because of death or disability, the
          restrictions under Paragraph 10(a) of this Plan shall
          automatically terminate as to that number of the Restricted
          Shares owned by the Participant which is equal to the total
          number of such Restricted Shares multiplied by a fraction, the
          numerator of which is the number of full months which have
          elapsed from the date of allocation and the denominator of which
          is the total number of months during the Restricted Period.  The
          Participant (or his estate, heirs, or legatee) shall be required
          to resell the remaining Restricted Shares to the Company at a
          price per share equal to the original purchase price paid by the
          Participant for such shares, or such other price as may be set by
          the Committee in the Restricted Share Agreement, unless the
          Committee shall, in its discretion, waive the restrictions under
          Paragraph 10(a) as to any part or all of such remaining
          Restricted Shares.

               (b)  If a Participant's employment with the Company and its
          Subsidiaries terminates during the Restricted Period other than
          by reason of death or disability, the Participant shall be
          required to resell all of the Restricted Shares to the Company at
          a price per share equal to the original purchase price paid by
          the Participant for such shares, or such other price as may be
          set by the Committee in the Restricted Share Agreement, unless
          the Committee shall, in its discretion, waive the restrictions
          under Paragraph 10(a) as to any part or all of the Restricted
          Shares.

               12.  Resale of Restricted Shares.  In the event a
          Participant is required to resell Restricted Shares to the
          Company as the result of the termination of the Participant's
          employment as described in Paragraph 11, the Company by written
          notice to the Participant shall specify a date not less than five
          nor more than ten days from the date of such notice to consummate

                                        - 6 -
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<PAGE>

          the purchase and sale of such Restricted Shares at the principal
          office of the Company.  The Participant shall deliver to the
          Company certificates representing such Restricted Shares, duly
          endorsed and in proper form for transfer, and upon the receipt of
          such share certificates, the Company shall deliver to the
          Participant a check in the amount of the purchase price.  If the
          Participant fails to deliver the share certificates to the
          Company at the time specified in such notice, the Company may
          deposit the purchase price with the Treasurer of the Company, and
          thereafter the shares shall be deemed to have been transferred to
          the Company and the Participant, despite his failure to deliver
          the share certificates, shall have no further rights as a
          stockholder of the Company.  In such event, the Treasurer of the
          Company shall continue to hold the purchase price for such shares
          and shall make payment thereof, without interest, upon delivery
          of the share certificates to the Company.

               13.  Merger, Consolidation or Sale of Assets.  In the event
          the Company shall consolidate with, merge into, or transfer all
          or substantially all of its assets to another corporation or
          corporations (herein referred to as "successor employer
          corporation"), such successor employer corporation may obligate
          itself to continue this Plan and to assume all obligations under
          the Plan in a manner consistent with the provisions of Section
          424(a) of the Code.  In the event that such successor employer
          corporation does not obligate itself to continue this Plan as
          above provided, this Plan shall terminate effective upon such
          consolidation, merger, or transfer, and any option previously
          granted hereunder shall terminate.  If practical, the Company
          shall give each Optionee twenty (20) days prior notice of any
          possible transaction which might terminate this Plan and the
          options previously granted hereunder.

               14.  Amendment or Termination.  The Board may terminate this
          Plan at any time, and may amend the Plan at any time or from time
          to time, without obtaining any approval of the Company's
          shareholders; except that the Plan may not be so amended (i) to
          increase the aggregate number of shares issuable under the Plan
          (excepting proportionate adjustments made under Paragraph 8 to
          give effect to stock splits, etc.); (ii) to change the option
          price of optioned stock (excepting proportionate adjustments made
          under Paragraph 8); (iii) to change the requirement that the
          option price per Common Share covered by an Incentive Stock
          Option granted under this Plan not be less than 100% of the fair
          market value of the Company's Common Shares on the date such
          option is granted; (iv) to extend the time within which Incentive
          Stock Options may be granted or the time within which a granted
          Incentive Stock Option may be exercised; or (v) to change,
          without the consent of the Optionee (or his, or his estate's,
          legal representative), any option previously granted to him under
          the Plan.  If the Plan is terminated, any unexercised option
          shall continue to be exercisable in accordance with its terms,
          except as provided in Paragraph 13 above, and any Restricted

                                        - 7 -
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<PAGE>

          Shares shall continue to be subject to the terms of this Plan for
          the duration of the Restricted Period.

               15.  Company Responsibility.  All expenses of this Plan,
          including the cost of maintaining records, shall be borne by the
          Company.  The Company shall have no responsibility or liability
          (other than under applicable Securities Acts) for any act or
          thing done or left undone with respect to the price, time,
          quantity, or other conditions and circumstances of the purchase
          of shares under the terms of the Plan, so long as the Company
          acts in good faith.

               16.  Tax Withholding.  Any grant of an option or issue of
          Restricted Shares hereunder shall provide as determined by the
          Committee for appropriate arrangements for the satisfaction by
          the Company and the Optionee or Participant of all federal,
          state, local or other income, excise or employment taxes or tax
          withholding requirements applicable to the exercise of the
          option, the receipt of Restricted Shares or the later disposition
          of the Common Shares thereby acquired and all such additional
          taxes or amounts as determined by the Committee in its
          discretion, including, without limitation, the right of the
          Company or any subsidiary thereof to receive transfers of Common
          Shares or other property from the Optionee or to deduct or
          withhold in the form of shares from any transfer to an Optionee
          or Participant, in such amount or amounts deemed required or
          appropriate by the Committee in its sole and absolute discretion.

               17.  Implied Consent.  Every Optionee or Participant, by his
          acceptance of an option or Restricted Shares under this Plan,
          shall be deemed to have consented to be bound, on his own behalf
          and on behalf of his heirs, assigns, and legal representatives,
          by all of the terms and conditions of this Plan.

               18.  No Effect on Employment Status.  The fact that an
          employee has been granted an option or Restricted Shares under
          this Plan shall not limit or otherwise qualify the right of his
          employer to terminate his employment at any time.

               19.  Duration and Termination of the Plan.  This Plan became
          effective on February 3, 1991.  No Incentive Stock Option shall
          be granted subsequent to February 2, 2001, or subsequent to any
          earlier date as of which the Plan is terminated pursuant to
          Paragraph 14.

               20.  Delaware Law to Govern:  This Plan shall be construed
          and administered in accordance with and governed by the laws of
          the State of Delaware.


          gib1991.pln



                                        - 8 -
PAGE
<PAGE>



                                                         Exhibit 10(j)(xiv)




                                             January 2, 1991




          Mr. Stephen M. Sweeney
          Vice President - Human Resources
          Gibson Greetings, Inc.
          2100 Section Road
          Cincinnati, OH   45237


          Re:  Employment Agreement

          Dear Steve:

          In  accordance with our prior  discussions, it is  my pleasure to
          confirm to you the following terms and conditions under which you
          have  agreed  to  continue  serving  as  Vice  President -  Human
          Resources of Gibson Greetings, Inc. ("Company").

          1.   You have agreed to serve the Company on a full-time basis as
               a  senior  executive employee,  and  the  Company agrees  to
               employ you as such,  for a period of three  years commencing
               December  1, 1990 and ending November 30, 1993.  Your annual
               salary, effective December 1, 1990, shall be $136,000, which
               amount may be  increased from  time to time  by the  Company
               throughout the term of the Agreement in accordance  with the
               Company's salary administration  program.  In addition,  you
               will qualify for the Key Executives' Bonus Program.

          2.   In addition to the above salary  and bonus, you will also be
               included in Gibson's  Supplemental Executive Retirement Plan
               and in Gibson's other programs for executives which include:
               executive physical examinations, supplemental life insurance
               and tax preparation and estate planning assistance.

          3.   In the event you are unable to perform your duties hereunder
               due  to  illness  or  other  incapacity,  which   incapacity
               continues for  more than  six consecutive  or nonconsecutive
               months in  any twelve-month  period, the Company  shall have
               the  right, on not less than 30  days written notice to you,
               to terminate this  Agreement.   In the event  of your  death
               during your employment hereunder, your salary shall cease as
               of the last day  of the sixth full calendar  month following
               the  month  in which  your death  occurs.   Except  for such
               salary continuation rights,  this Agreement shall  terminate
               as of the date of death.
PAGE
<PAGE>
          Mr. Stephen M. Sweeney
          January 2, 1991
          Page 2



          4.   In  the event  any  person becomes  the beneficial  owner of
               fifty percent (50%) or more of the Company's securities, and
               you are  not retained  by that  person in substantially  the
               same capacity and salary as contemplated herein for at least
               six  (6) months from the  date of said  change in beneficial
               ownership, then upon your termination hereunder, you will be
               paid one year's salary  reduced by 1/12 for each  full month
               of  employment  completed after  said  change  in beneficial
               ownership.  Any amount to be paid hereunder would be further
               reduced by  the value of  any severance package  received by
               you  from   the  new  ownership  in   connection  with  your
               termination.

          5.   In the  event  you  voluntarily  terminate  your  employment
               during  the term of this Agreement, or if your employment is
               terminated  for   cause,  your  right  to  all  compensation
               hereunder  shall  cease  as  of  the  date  of  termination.
               "Cause"  shall  mean   dishonesty,  insubordination,   gross
               negligence, or willful misconduct in the performance of your
               duties,  failure  to  perform   duties  in  a  diligent  and
               competent manner, or any willful and material breach of this
               Agreement.  Termination  of employment under this  Paragraph
               shall  terminate this  Agreement with  the exception  of the
               provisions of Paragraphs 6, 7 and 9.

          6.   Also in the event  you voluntarily terminate your employment
               hereunder,  or  in the  event  the  Company terminates  this
               Agreement and your employment for cause, you agree  that for
               a period of two  years after such termination, you  will not
               compete, directly  or indirectly,  with the Company  or with
               any  division, subsidiary  or  affiliate of  the Company  or
               participate  as a  director, officer,  employee, consultant,
               advisor, partner  or joint venturer in  any business engaged
               in the manufacture or  sale of greeting cards, gift  wrap or
               other products produced by the  Company, or by any division,
               subsidiary  or  affiliate   of  the  Company,  without   the
               Company's  prior consent.  If this  Agreement is not earlier
               terminated   as  provided  in   this  Paragraph,  your  said
               obligation not  to compete  shall continue  in effect for  a
               period  of  one  year   following  the  expiration  of  this
               Agreement or of any renewal or extension hereof.

          7.   In connection  with this Agreement, you agree to continue to
               receive  confidential   information   of  the   Company   in
               confidence, and not to disclose to  others, assist others in
               the  application  of,  or  use  for  your  own   gain,  such
               information,  or any part  thereof, unless and  until it has
               become  public knowledge or has  come into the possession of
               others  by legal  and equitable  means.   You further  agree
               that, upon  termination of employment with  the Company, all
PAGE
<PAGE>
          Mr. Stephen M. Sweeney
          January 2, 1991
          Page 3



               documents,   records,   notebooks,  and   similar  writings,
               including copies thereof, then  in your possession,  whether
               prepared by you or by others, will be left with the Company.
               For purposes  of this Paragraph,  "confidential information"
               means  information  concerning  Company's  finances,  plans,
               sales,  products,  processes  and   services,  or  those  of
               Company's  subsidiaries, divisions  or affiliates,  which is
               disclosed to  you or  known by you  as a  consequence of  or
               through your employment with  the Company, and which  is not
               generally  known in the industry in which the Company or its
               subsidiaries,  divisions or  affiliates  are  or may  become
               engaged.

          8.   Nothing herein is intended  to be granted to you  in lieu of
               any rights or  privileges to which you may be entitled as an
               executive  employee  of  the Company  under  any retirement,
               insurance, hospitalization,  or other plan which  may now or
               hereafter be in effect.

          9.   This  Agreement shall inure to the benefit of and be binding
               upon  you  and your  legal  representatives as  well  as the
               Company,  its  successors  and  assigns  including,  without
               limitation,  any person,  partnership, corporation  or other
               entity which  may acquire all, or substantially  all, of the
               Company's assets and business.

          To indicate your  acceptance of  and willingness to  be bound  by
          this Agreement, please sign and return one duplicate  original of
          this letter.

                                             Sincerely,

                                             GIBSON GREETINGS, INC.


                                             /s/ Benjamin J. Sottile


                                             Benjamin J. Sottile
                                             President and C.E.O.


          BJS/HLC/ss


          ACCEPTED AND AGREED TO:


            /s/ Stephen M. Sweeney
          Stephen M. Sweeney

          Date:   January 2, 1991
PAGE
<PAGE>




                                                         Exhibit 10(j)(xiv)


                                             December 10, 1993



          Mr. Stephen M. Sweeney
          Vice President - Human Resources
          Gibson Greetings, Inc.
          2100 Section Road
          Cincinnati, OH   45237

          Dear Steve:

          As you are probably aware, your employment  agreement with Gibson
          Greetings, Inc.  was set  to expire on  November 30, 1993.   Upon
          that expiration, without an  extension, you would have become  an
          at-will employee of the Company.

          However, we believe that you, as a valued member of the  Company,
          have  earned and  continue to  deserve  the career  and financial
          security afforded by  an employment agreement.  Therefore, we are
          hereby offering to extend your agreement indefinitely until it is
          terminated  by the Company  upon one  (1) year's  advance written
          notice to you.   The  agreement shall remain  subject to  earlier
          termination for cause.   All  other terms and  conditions of  the
          agreement shall remain the same.

          Please  be aware that, even  if the Company  decides to terminate
          your  employment  agreement,  that  would not  necessarily  be  a
          termination of your employment relationship with the Company.

          To indicate your acceptance of this amendment,  please sign where
          indicated below and, as promptly as possible, return the executed
          original in the enclosed self-addressed envelope.  Please be sure
          to retain an executed copy for your records.

                                             Sincerely,

                                             GIBSON GREETINGS, INC.

                                             /s/ Benjamin J. Sottile

                                             Benjamin J. Sottile
                                             Chairman of the Board,
                                             President and
                                             Chief Executive Officer
          BJS/HLC/dk

          ACCEPTED AND AGREED TO:

          Stephen M. Sweeney

          Date:    12/16/93
PAGE
<PAGE>


                                                      Exhibit 10(j)(xv)










                                             November 18, 1993




          Mr. William L. Flaherty
          Vice President - Finance
          Gibson Greetings, Inc.
          2100 Section Road
          Cincinnati, OH   45237

          Dear Bill:

          Gibson  Greetings,  Inc. and  I are  very  pleased that  you have
          agreed to serve as  Vice President - Finance and  Chief Financial
          Officer  of Gibson Greetings, Inc. ("the Company").  As such, you
          will  report directly to the Chairman and Chief Executive Officer
          of the Company and  will be responsible for  all of the  Finance,
          Treasury,  Accounting,  Tax, Internal  Audit and  Risk Management
          functions  of the Company.   The  following terms  and conditions
          will govern your service to the Company.

          1.   You will serve  the Company on a full-time basis as a senior
               executive employee, and the Company will employ you as such,
               for a period of three years commencing November 18, 1993 and
               ending November  17, 1996  unless you are  terminated at  an
               earlier  date pursuant  to Paragraph  11, 12  or 14  of this
               Agreement.    Your annual  salary  will  be $175,000,  which
               amount will be reviewed every  fifteen months and which  may
               be increased from time to time by the Company throughout the
               term  of this  Agreement  in accordance  with the  Company's
               salary administration program.

               No  later than  twelve  months prior  to  expiration of  the
               initial term of this  Agreement, it will be reviewed  by the
               Company for the purpose  of deciding whether or not  it will
               be  extended  upon its  expiration.    You will  be  advised
               promptly of  a  decision not  to  extend.   If  you are  not
               notified  at that  time  of a  decision  not to  extend  the
               Agreement, it will continue indefinitely until terminated by
               the Company for  any reason and at any time  upon giving you
               one (1) year's  advance written notice.   This Agreement  at
               all times  shall remain  subject to earlier  termination for
               cause pursuant to Paragraph 11, 12 or 14.

               Notwithstanding  anything  herein to  the  contrary, if  the
               Company decides not to  extend this Agreement at the  end of
PAGE
<PAGE>


          Mr. William L. Flaherty
          November 18, 1993
          Page 2




               the initial term and elects  to terminate your employment at
               that  time, you will  receive a separation  payment equal to
               six  months'  salary  and   be  provided  with  outplacement
               services arranged by the Company at its expense.

          2.   You  will receive a signing  bonus of $30,000  paid in equal
               installments of $7,500 on  December 1, 1993 and on  March 1,
               June 1 and September 1, 1994,  provided you are still in the
               employ of the Company on those dates.

          3.   As a participant in the Company's Executive  Bonus Plan, you
               will be eligible  for a bonus for 1994 and for the remaining
               term  of this Agreement and  for each year  of any extension
               hereof.

          4.   As   additional  consideration   for  this   Agreement,  and
               contingent upon approval by  the Compensation Committee, you
               will  be  granted a  nonqualified  stock  option for  15,000
               shares  of the  common stock  of the  Company.   The options
               shall  become vested at  the rate  of thirty-three  and one-
               third   percent  (33 %)   for  each   of  the   first  three
               anniversaries  of   the  grant  date.     Such  vesting  and
               subsequent exercisability  shall  be conditioned  upon  your
               continuing  to  be  employed by  the  Company  on each  such
               anniversary date.

          5.   The Company will reimburse  you for your reasonable expenses
               of  moving from Weston,  Massachusetts to  Cincinnati, Ohio,
               including:   household moving costs; your  and your spouse's
               travel  expenses  for  house-hunting  trips  as  approved in
               advance by  the Company; and realtor fees and transfer taxes
               for the sale of your present home in Weston, Massachusetts.

          6.   You  will  be  covered  by  the  Company's  special  benefit
               programs  for executives which  include:  executive physical
               examinations,  life  insurance, tax  preparation  and estate
               planning  assistance.   The  amount of  your life  insurance
               shall be three (3)  times your annual salary, not  to exceed
               $600,000.

          7.   Upon  approval of  the Compensation  Committee, you  will be
               named a participant in the Company's  Supplemental Executive
               Retirement Plan (SERP).

          8.   You  will be covered by  the Company's health insurance plan
               for which we will waive the usual waiting period.
PAGE
<PAGE>


          Mr. William L. Flaherty
          November 18, 1993
          Page 3




          9.   You will be  eligible for  four (4) weeks  of paid  vacation
               during each year this Agreement remains in effect.

          10.  In the  event any  person becomes  the  beneficial owner  of
               fifty percent (50%) or more of the Company's securities, and
               you are not  retained by  that person  in substantially  the
               same capacity and salary as contemplated herein for at least
               six  (6) months from the  date of said  change in beneficial
               ownership, then,  upon your termination  hereunder, you will
               be  paid one  year's salary  reduced by  1/12 for  each full
               month   of  employment   completed  after  said   change  in
               beneficial ownership.  Any amount to be paid hereunder would
               be  further reduced  by the  value of any  severance package
               received by  you from the  new ownership in  connection with
               your termination.

          11.  In the event you are unable to perform your duties hereunder
               due   to  illness  or  other  incapacity,  which  incapacity
               continues for more  than six  consecutive or  nonconsecutive
               months in  any twelve-month  period, the Company  shall have
               the right, on not less than 30 days' written notice  to you,
               to terminate this  Agreement.   In the event  of your  death
               during your employment hereunder, your salary shall cease as
               of the last day  of the sixth full calendar  month following
               the  month  in which  your death  occurs.   Except  for such
               salary  continuation  rights and  except  for  certain stock
               option rights, this Agreement shall terminate as of the date
               of death.

          12.  In  the  event  you  voluntarily  terminate  your employment
               during  the term  of  this  Agreement,  or  if  the  Company
               terminates this  Agreement and  your  employment for  cause,
               your right to all  compensation hereunder shall cease  as of
               the date of termination.  As used in this Agreement, "cause"
               shall   mean  dishonesty,   gross  negligence,   or  willful
               misconduct in the  performance of your  duties or a  willful
               and  material  breach of  this  Agreement.   Termination  of
               employment shall terminate this Agreement with the exception
               of the provisions of Paragraphs 13, 14, 15 and 17.

          13.  Also in the event  you voluntarily terminate your employment
               hereunder  or  retire, or  if  the  Company terminates  this
               Agreement and your employment for cause, you agree  that for
               a period of  one and one-half years after  such termination,
               you  will  not compete,  directly  or  indirectly, with  the
               Company or with any division, subsidiary or affiliate of the
               Company  or  participate as  a director,  officer, employee,
PAGE
<PAGE>


          Mr. William L. Flaherty
          November 18, 1993
          Page 4




               consultant,  advisor,  partner  or  joint  venturer  in  any
               business  engaged in  the  manufacture or  sale of  greeting
               cards, gift wrap or  other products produced or sold  by the
               Company, or  by any division, subsidiary or affiliate of the
               Company, without  the Company's  prior written consent.   If
               the  Company chooses  to terminate  this Agreement  any time
               after  the initial term and  you continue to  be employed by
               the Company as an  employee, agent, consultant or otherwise,
               you  agree that this Paragraph 13 shall continue to bind you
               for a period of one (1) year after your separation  from the
               Company as an employee, agent, consultant or otherwise.

          14.  In the  event the Company terminates this Agreement and your
               employment  without cause  during the  initial term  of this
               Agreement, you shall continue  to be paid your  then current
               salary through the effective date of such termination.

          15.  In   connection  with   this  Agreement,  you   may  receive
               confidential information  of the  Company.  You  agree, both
               during the term of this Agreement and after termination, not
               to disclose to others, assist others in the application  of,
               or  use for  your own  gain, such  information, or  any part
               thereof, unless and until it  has become public knowledge or
               has  come  into  the  possession  of  others  by  legal  and
               equitable means.   You further agree  that, upon termination
               of  employment  with the  Company,  all  documents, records,
               notebooks, and similar  writings, including copies  thereof,
               then  in your  possession,  whether prepared  by  you or  by
               others,  will  be  left  with or  returned  promptly  to the
               Company.   For purposes of this  Paragraph 15, "confidential
               information"   means    information   concerning   Company's
               finances, plans, sales, products, processes and services, or
               those  of Company's  subsidiaries, divisions  or affiliates,
               which is disclosed to you or  known by you as a  consequence
               of or through your employment with the Company, and which is
               not  generally known in the industry in which the Company or
               its subsidiaries, divisions or  affiliates are or may become
               engaged.  You agree that this Paragraph 15 shall continue to
               bind you notwithstanding  the termination of  this Agreement
               or  your  employment  for any  reason  whatsoever.    If the
               Company chooses  to terminate this Agreement  any time after
               the  initial term  and you  continue to  be employed  by the
               Company as an employee,  agent, consultant or otherwise, you
               agree  that this  Paragraph 15  shall  continue to  bind you
               after your separation as an employee, agent or consultant.
PAGE
<PAGE>


          Mr. William L. Flaherty
          November 18, 1993
          Page 5




          16.  Nothing herein is intended to be  granted to you in lieu  of
               any rights or privileges to which  you may be entitled as an
               executive  employee of  the  Company  under any  retirement,
               insurance, hospitalization,  or other plan which  may now or
               hereafter be in effect.

          17.  This  Agreement shall inure to the benefit of and be binding
               upon you  and  your legal  representatives  as well  as  the
               Company,  its  successors  and  assigns  including,  without
               limitation,  any person,  partnership, corporation  or other
               entity which may acquire all,  or substantially all, of  the
               Company's assets and business.

          18.  If any provision  of this  Agreement is later  deemed to  be
               void,  the  provision  may  be stricken  and  the  remaining
               portions  of this Agreement enforced as  if the provision so
               stricken was never included herein.

          To indicate your  acceptance of  and willingness to  be bound  by
          this Agreement, please sign and return one  duplicate original of
          this letter.

                                             Sincerely,

                                             GIBSON GREETINGS, INC.


                                             /s/ Benjamin J. Sottile


                                             Benjamin J. Sottile
                                             Chairman of the Board,
                                             President and
                                             Chief Executive Officer




          ACCEPTED AND AGREED TO:


            William L. Flaherty
          William L. Flaherty


          Date:     1/5/94
PAGE
<PAGE>



                                                      Exhibit 10(j)(xvi)










                                             February 22, 1994




          Mr. Michael A. Pietrangelo
          Cleo, Inc.
          4025 Viscount
          Memphis, Tennessee

          Dear Mike:

               This letter  sets forth our mutual agreement with respect to
          your decision to  leave the employment of  Gibson Greetings, Inc.
          ("Gibson") and  its wholly owned subsidiary,  Cleo, Inc. ("Cleo")
          (and both of which jointly herein are called "Gibson Companies").
          In this connection, we have reached the following agreement:
               1.   Except   as  provided  in  Paragraph  11  herein,  your
          Employment Agreement, dated May 9,  1990 as interpreted by letter
          of  August  29,  1990,  and  your  employment   with  the  Gibson
          Companies, both are hereby terminated, effective as of the  close
          of business on February  28, 1994 with no further  obligations by
          either party under said Agreement.
               2.   Cleo  shall  pay to  you a  total severance  payment of
          $550,000.00,  with the  payment  to be  made in  forty-eight (48)
          equal   semi-monthly   installments   (subject  to   withholdings
          appropriate for severance payments)  commencing on March 15, 1994
          and concluding on February 28, 1996.
               3.   Cleo shall pay to  you forthwith a lump sum  payment of
          $21,153.85  which shall be in  lieu of any  accrued vacations and
          vacation pay.
               4.   You shall be entitled  to continue Cleo health coverage
          for yourself and your  wife and eligible dependents on  the basis
          currently  enjoyed  by  you  for the  severance  payment  period,
          provided this provision  shall terminate in the event  you obtain
          employment  during  such  period  with  an  employer  who  offers
          substantially similar health coverage to its employees.
               5.   You  shall be  entitled  to participate  in the  Gibson
          Companies'  Group  Insurance Plan  during  the severance  payment
          period provided premium payments (currently $30 monthly) are paid
          by you to the Plan.
               6.   You   shall  be  entitled   to  purchase  the  Infiniti
          automobile currently provided to you by Cleo at Cleo's January 1,
          1994 depreciated  book value of $8,400.00,  provided the election
          to purchase and  payment is made  by you on  or before March  15,
          1994.  In the event you determine not to purchase the automobile,
          it shall be returned by you to Cleo on or before March 15, 1994.
PAGE
<PAGE>
          Mr. Michael Pietrangelo
          February 22, 1994
          Page 2



               7.   Cleo shall continue its corporate membership in the TPC
          Southwind  Country  Club  for  your usage  during  the  severance
          payment  period,  provided  that  periodic  membership  dues  and
          expenses are paid by you.  In the event you determine not to make
          said payments or if  the Gibson Companies have another  usage for
          such membership, your membership usage shall cease.
          Notwithstanding the foregoing, to the extent you entertain Gibson
          Companies' customers  at Cleo's request  at the above  Club, your
          expenses shall be reimbursed by Cleo.
               8.   You  may use  your current  Cleo telephone  credit card
          until May 31,  1994 for  business purposes and  with such  credit
          card  to be  returned to Cleo  by you  at the  conclusion of said
          period.
               9.   All outstanding stock options which you hold for common
          stock of  Gibson shall be exercised  by you, if at  all, no later
          than March 28, 1994.
               10.  It is  understood that, except as  provided herein, you
          have  no further rights or  benefits in any  of Gibson Companies'
          fringe  benefit  plans  and  including,  without  limitation, the
          Supplemental Executive Retirement Plan  and the Retirement Income
          Plan.
               11.  The  provisions  of  Paragraph  16  of  the  Employment
          Agreement of May 9, 1990, which paragraph is attached to and made
          a part of this Agreement as Exhibit A, shall remain in full force
          and effect.
               12.  During the two year severance payment period, you agree
          (a) not  to represent or  speak for  the Gibson Companies  in any
          manner without  the prior specific  authorization of  the CEO  of
          Gibson, (b)  not  to obtain  employment  from any  competitor  of
          Gibson Companies, and (c) not to compete with Gibson Companies or
          with the products of Gibson  Companies as an employee of  a third
          party,  as  a  consultant,  as  an  owner  or  in  another  other
          proprietary capacity, provided that  subject to the foregoing you
          otherwise may seek and obtain employment from a third party.
               13.  You hereby  resign, effective February 28,  1994, as an
          Officer and Director of Gibson and of all of its subsidiaries.
               14.  The foregoing  understandings are in full settlement of
          all severance rights and any claims  of any nature arising out of
          your  employment  and you  waive  and release  and  hold harmless
          Gibson Companies, and its directors, officers, agents,  employees
          and  affiliated  organizations,  from  and against  any  and  all
          rights,  claims, demands and causes of action arising out of your
          employment  relationship  with   Gibson  Companies   or  out   of
          termination of your employment relationship. * /s/ MP
               15.  This Agreement shall be construed under the laws of the
          State of Ohio.
                                             Yours truly,

                                             GIBSON COMPANIES
PAGE
<PAGE>
          Mr. Michael Pietrangelo
          February 22, 1994
          Page 3




                                             By   /s/ Benjamin  J. Sottile



          AGREED:


           /s/ M Pietrangelo
          Michael A. Pietrangelo

          Date:     2/23/94

   /s/ MP   * The Gibson Companies release and hold you harmless from and
              against any and all rights, claims, demands and causes of action
              arising out of your employment relationship with Gibson Companies
              or out of termination of your employment relationship but
              excepting such matters arising out of your conduct as a member
              of the Board of Directors of  Gibson and its subsidiaries but
              with respect to which directorships certain provisions of law
              and of Gibson Companies' Articles and Bylaws otherwise may
              be applicable.
PAGE
<PAGE>


          16.  In  connection with  this  Agreement, you  agree to  receive
               confidential  information of the  Company in confidence, and
               not to disclose to others,  assist others in the application
               of, or use for your own  gain, such information, or any part
               thereof, unless and until it has become public knowledge  or
               has come into  the possession  of such others  by legal  and
               equitable means.   You further agree  that, upon termination
               of  employment  with  the Company,  all  documents, records,
               notebooks, and  similar writings, including  copies thereof,
               then in  your  possession, whether  prepared  by you  or  by
               others, will be left with the Company.  For purposes of this
               Paragraph  16  "confidential information"  means information
               disclosed  to you  or known  by you as  a consequence  of or
               through your employment with Company, not generally known in
               the  industry in which the Company is or may become engaged,
               concerning  the  Company's  sales,  products,  processes and
               services  or   those  of  its  divisions,   subsidiaries  or
               affiliates.


























                                      EXHIBIT  A
PAGE
<PAGE>



                                                                  Exhibit 11

GIBSON GREETINGS, INC.
COMPUTATION OF INCOME PER SHARE
(In thousands except per share amounts)
<TABLE>
<CAPTION>

                               Twelve Months Ended December 31,
                           ----------------------------------------
                              1993           1992           1991
                           ----------     ----------     ----------
<S>                        <C>            <C>            <C>
Income before cumulative
 effect of accounting
 changes                   $   19,839     $    7,985     $   41,884

Cumulative effect of
 accounting changes,
 net of income taxes               -          (1,449)            -
                           ----------     ----------     ----------
Net income                 $   19,839     $    6,536     $   41,884
                           ==========     ==========     ==========

Weighted average number
 of shares of common
 stock and equivalents
 outstanding:

   Common stock                16,042         16,022         15,876
   Options                         61             82            163
                           ----------     ----------     ----------
                               16,103         16,104         16,039
                           ==========     ==========     ==========

Income per share before
  cumulative effect of
  accounting changes       $     1.23     $     0.50     $     2.61

Cumulative effect per share
  of accounting changes            -           (0.09)            -
                           ----------     ----------     ----------
Net income per share       $     1.23     $     0.41     $     2.61
                           ==========     ==========     ==========


</TABLE>
PAGE
<PAGE>



                                                                  Exhibit 21

GIBSON GREETINGS, INC.
Subsidiaries of the Registrant
As of December 31, 1993

     NAME                                          STATE OF INCORPORATION
     --------------------------------------        ----------------------
     Cleo, Inc.                                    Tennessee
     Gibson Greetings International Limited        Delaware
     Gibson de Mexico S.A. de C.V.                 Mexico
     Greetings USA, Inc.                           Delaware
     The Paper Factory of Wisconsin, Inc.          Wisconsin



PAGE
<PAGE>



                                                                  Exhibit 23

CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS


As independent public accountants, we hereby consent to the
incorporation of our report dated July 27, 1994 included in this
Form 10-K, into the Company's previously filed Registration
Statements File Nos. 2-88721, 33-2481, 33-18221, 33-32596,
33-32597 and 33-44633.




                                       ARTHUR ANDERSEN & CO.



Cincinnati, Ohio,
August 29, 1994.






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