GIBSON GREETINGS INC
10-Q, 1994-08-30
GREETING CARDS
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                                UNITED STATES

                      SECURITIES AND EXCHANGE COMMISSION

                           Washington, D.C.  20549

                                  FORM 10-Q

  [ X ]   QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
          OF THE SECURITIES EXCHANGE ACT OF 1934

  For the quarterly period ended June 30, 1994

           OR

  [   ]    TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
           OF THE SECURITIES EXCHANGE ACT OF 1934

  For the transition period from  _______ to _______

                      Commission File Number 0-11902

                            GIBSON GREETINGS, INC.

  Incorporated under the laws                   IRS Employer
    of the State of Delaware          Identification No. 52-1242761

                  2100 Section Road, Cincinnati, Ohio 45237

                   Telephone Number: Area Code 513-841-6600

          Indicate by check mark  whether the registrant (1) has  filed all
  reports required  to be filed  by Section 13  or 15(d) of the  Securities
  Exchange Act of 1934 during the  preceding 12 months (or for such shorter
  period that the registrant was required to file such reports), and (2) has
  been subject to such filing requirements for the past 90 days.
  Yes  [X]  No  [ ]

          Indicate the number of shares outstanding of each of the issuer's
  classes of  common stock, as  of the  latest practicable date: 16,095,829
  shares of common stock, par value $.01, outstanding at August 22, 1994.





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<PAGE>
<TABLE>
 Part I., Item 1, Financial Statements

                          GIBSON GREETINGS, INC.
                   CONDENSED CONSOLIDATED BALANCE SHEETS
              (Dollars in thousands except per share amounts)
                                (Unaudited)
<CAPTION>
                                        June 30,   December 31,     June 30,
                                          1994          1993          1993
                                       ---------     ---------     ---------
<S>                                    <C>           <C>           <C>
ASSETS
CURRENT ASSETS:
  Cash and equivalents                 $   5,957     $   9,477     $  15,234
  Trade receivables, net                  50,584       192,163        34,365
  Inventories                            192,427       125,138       185,527
  Prepaid expenses                         5,814         4,207         4,675
  Prepaid income taxes                     8,702            -             -
  Deferred income taxes                   36,333        36,796        29,255
                                       ---------     ---------     ---------
     Total current assets                299,817       367,781       269,056
                                       ---------     ---------     ---------
PLANT AND EQUIPMENT, net                 122,087       116,900       118,117

NOTES RECEIVABLE, net                      1,075            -             -

OTHER ASSETS, net                         85,553        86,924        79,722
                                       ---------     ---------     ---------
                                       $ 508,532     $ 571,605     $ 466,895
                                       =========     =========     =========
LIABILITIES AND STOCKHOLDERS' EQUITY
CURRENT LIABILITIES:
  Debt due within one year             $  33,102     $  66,187     $   1,887
  Accounts payable                        22,512        18,835        17,553
  Income taxes payable                        -         13,071           177
  Other current liabilities               70,682        60,479        47,244
                                       ---------     ---------     ---------
   Total current liabilities             126,296       158,572        66,861
                                       ---------     ---------     ---------
DEFERRED INCOME TAXES                        423          (854)        1,365

LONG-TERM DEBT                            63,695        74,365        76,835

OTHER LIABILITIES                         35,003        21,854        18,298
                                       ---------     ---------     ---------
   Total liabilities                     225,417       253,937       163,359
                                       ---------     ---------     ---------
STOCKHOLDERS' EQUITY:
  Preferred stock, par value $1.00;
   5,000,000 shares authorized,
   none issued                                -             -             -

  Preferred stock, Series A, par
   value $1.00; 300,000 shares
   authorized, none issued                    -             -             -

  Common stock, par value $.01;
   50,000,000 shares authorized,
   16,579,530, 16,533,267 and
   16,508,469 shares issued,
   respectively                              166           165           165
  Paid-in capital                         46,019        45,209        44,615
  Retained earnings                      242,677       277,891       264,279
  Foreign currency adjustment                193           291           365
                                       ---------     ---------     ---------
                                         289,055       323,556       309,424
  Less treasury stock, at cost,
   483,701, 473,344 and 473,344
   shares, respectively                    5,940         5,888         5,888
                                       ---------     ---------     ---------
   Total stockholders' equity            283,115       317,668       303,536
                                       ---------     ---------     ---------
                                       $ 508,532     $ 571,605     $ 466,895
                                       =========     =========     =========
</TABLE>
[FN]
See accompanying notes to condensed consolidated financial statements.
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<PAGE>
<TABLE>
                          GIBSON GREETINGS, INC.
               CONDENSED CONSOLIDATED STATEMENTS OF INCOME
              (Dollars in thousands except per share amounts)
                                (Unaudited)
<CAPTION>
                              Three Months Ended         Six Months Ended
                                    June 30,                  June 30,
                               1994         1993         1994         1993
                            ---------    ---------    ---------    ---------
<S>                         <C>          <C>          <C>          <C>
Revenues                    $  90,648    $  83,964    $ 184,077    $ 168,871

Costs and expenses:

  Operating expenses:

    Cost of products sold      43,538       30,813       79,566       61,809

    Selling, distribution
    and administrative
    expenses                   61,237       49,256      119,089       98,917
                            ---------    ---------    ---------    ---------
    Total operating
      expenses                104,775       80,069      198,655      160,726
                            ---------    ---------    ---------    ---------
Operating income (loss)
  before financing and
  derivative transaction
  expenses                    (14,127)       3,895      (14,578)       8,145

  Financing and derivative
    transaction expenses:

     Interest expense, net of
      capitalized interest      2,055        1,761        4,029        3,417

     Interest income             (188)        (338)        (509)        (767)

     Loss on derivative
       transactions, net        3,295           -        19,746           -
                            ---------    ---------    ---------    ---------
    Total financing and
      derivative transaction
      expenses, net             5,162        1,423       23,266        2,650
                            ---------    ---------    ---------    ---------
Income (loss) before
  income taxes                (19,289)       2,472      (37,844)       5,495

 Income taxes                  (5,611)       1,257       (5,846)       2,478
                            ---------    ---------    ---------    ---------
Net income (loss)           $ (13,678)   $   1,215    $ (31,998)   $   3,017
                            =========    =========    =========    =========
Net income (loss) per share $    (.85)   $     .08    $    (1.98)  $     .19
                            =========    =========    =========    =========
Dividends per share         $     .10    $     .10    $     .20    $     .20
                            =========    =========    =========    =========
</TABLE>
[FN]
See accompanying notes to condensed consolidated financial statements.
<PAGE>
<PAGE>
<TABLE>
                          GIBSON GREETINGS, INC.
              CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                          (Dollars in thousands)
                                (Unaudited)
<CAPTION>
                                                        Six Months Ended
                                                            June 30,
                                                       1994          1993
                                                    ----------    ----------
<S>                                                 <C>           <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
 Net income (loss)                                  $  (31,998)   $    3,017
 Adjustments to reconcile net income (loss) to
  net cash provided by operating activities:
   Depreciation and write-down of display fixtures      11,449        11,085
   Loss on disposal of plant and equipment               2,818         2,420
   Loss on derivative transactions, net                 19,746            -
   Deferred income taxes                                 1,740           729
   Amortization of deferred costs and other
    intangibles                                         10,546         7,543
   Change in assets and liabilities:
      Decrease in trade receivables, net               141,579       135,269
      Increase in inventories                          (67,289)      (58,546)
      Increase in prepaid expenses                      (1,607)         (182)
      Increase in prepaid income taxes                  (8,702)           -
      Increase in notes receivable, net                 (1,075)           -
      Increase in other assets, net of amortization     (9,175)       (6,793)
      Increase in accounts payable                       3,677         1,297
      Decrease in income taxes payable                 (13,071)       (9,880)
      Increase (decrease) in other current
       liabilities                                      10,203        (6,632)
      Increase (decrease) in other liabilities          (6,597)        3,258
   All other, net                                         (125)          155
                                                    ----------    ----------
           Total adjustments                            94,117        79,723
                                                    ----------    ----------
        Net cash provided by operating activities       62,119        82,740
                                                    ----------    ----------
CASH FLOWS FROM INVESTING ACTIVITIES:
 Purchase of plant and equipment                       (19,467)      (16,809)
 Proceeds from sale of plant and equipment                  56            80
 Acquisition of The Paper Factory of Wisconsin, Inc.,
    net of cash acquired                                    -        (24,782)
                                                    ----------    ----------
        Net cash used in investing activities          (19,411)      (41,511)
                                                    ----------    ----------
CASH FLOWS FROM FINANCING ACTIVITIES:
 Net decrease in short-term borrowings                 (40,320)      (39,208)
 Issuance of long-term debt                                 -          8,075
 Payments on long-term debt                             (3,451)       (1,339)
 Issuance of common stock                                  811           179
 Acquisition of common stock for treasury                  (52)           -
 Dividends paid                                         (3,216)       (3,207)
                                                    ----------    ----------
       Net cash used in
        financing activities                           (46,228)      (35,500)
                                                    ----------    ----------
NET INCREASE (DECREASE) IN CASH AND EQUIVALENTS         (3,520)        5,729

CASH AND EQUIVALENTS AT BEGINNING OF PERIOD              9,477         9,505
                                                    ----------    ----------
CASH AND EQUIVALENTS AT END OF PERIOD               $    5,957    $   15,234
                                                    ==========    ==========

Supplemental disclosures of cash flow information
 Cash paid during the period for:
   Interest, net of amounts capitalized             $    3,975    $    4,050
   Income taxes                                         14,039        11,624
</TABLE>
[FN]
See accompanying notes to condensed consolidated financial statements.
PAGE
<PAGE>
                            GIBSON GREETINGS, INC.
             NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                    Six Months Ended June 30, 1994 and 1993
              (Dollars in thousands except per share amounts)
                                  (Unaudited)


Note 1 - Basis of Presentation

The accompanying unaudited condensed consolidated financial statements include
the  accounts of  Gibson Greetings, Inc.  and its  subsidiaries (the Company).
Intercompany transactions and balances have been  eliminated in consolidation.
The unaudited condensed consolidated  financial statements have been  prepared
in accordance  with Article  10-01 of  Regulation  S-X of  the Securities  and
Exchange Commission and,  as such, do not include all  information required by
generally  accepted accounting  principles.   However, in  the opinion  of the
Company,  these financial  statements contain  all adjustments,  consisting of
only normal recurring adjustments, necessary  to present fairly the  financial
position as of June 30, 1994, December 31, 1993 and June 30, 1993, the results
of its operations for the six months ended June 30, 1994 and 1993 and its cash
flows for the six months ended June 30, 1994 and 1993.

On July  1,  1994, the  Company  announced that  it  had determined  that  the
inventory of Cleo, Inc. (Cleo), a wholly-owned subsidiary at December 31, 1993
had  been overstated,  resulting in  an approximate  20% overstatement  of the
Company's previously  reported  1993 consolidated  net  income.   The  Company
believes such overstatement resulted from a deliberate attempt by  one or more
Cleo personnel  to overstate income before income taxes.  The overstatement of
inventory and income before income  taxes was $8,806 at December 31,  1993 and
for  the  year then  ended.   The  December  31,  1993 consolidated  financial
statements have been  amended and restated to  reflect the correction  of such
overstatement  as well as  the accrual of  an unrealized market  value loss of
$3,100 on two derivative transactions outstanding at December 31,  1993, which
did not qualify as hedges, and the recognition of a $1,982 previously deferred
gain from  certain  derivative  transactions entered  into  and/or  terminated
during 1993 which also did not qualify as hedges.  The net effect of these two
derivative  adjustments,  a  loss  of  $1,118,  was  recognized  in  the  1993
consolidated financial statements as  these adjustments became significant  in
light  of  the  reduction  in the  Company's  net  income  resulting from  the
restatement of Cleo inventory.  The above changes  reduced 1993 net income and
net  income per  share from amounts  previously reported  by $6,013  and $.38,
respectively.

At  March 31,  1994,  the  Cleo  inventories remained  overstated  by  $8,806.
Accordingly, the  March 31, 1994  condensed consolidated financial  statements
were  amended and  restated to reflect  the correction  of such overstatement.
The correction had no impact on loss before income taxes, net loss or net loss
per  share for  the three  months ended  March 31,  1994.   The impact  of the
Company's  recognition  of a  $3,100  unrealized loss  on  the  two derivative
transactions which  did not qualify as  hedges in its  restated 1993 financial
statements,  together  with  the  recognition  of  a  $149  gain  from certain
derivative transactions  terminated during 1994 which also  did not qualify as
hedges,  had the  effect of  reducing  the Company's  net  loss on  derivative
transactions,  net loss, and  net loss  per share  for the three  months ended
March  31,  1994  by  $3,249,  $3,249  and  $.20,  respectively,  from amounts
previously reported.

The  Company suggests  that the accompanying  financial statements  be read in
conjunction with the consolidated financial  statements and notes included  in
the  Company's Annual Report  on Form 10-K/A  for the year  ended December 31,
1993.

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<PAGE>
Interest rate  swap and derivative transactions that  do not qualify as hedges
are recorded at their  fair market value, which  is the estimated amount  that
the  Company  would  receive or  pay  to  terminate  the  transactions at  the
reporting date  as  determined by  a financial  institution's valuation  model
based on the projected value of the transactions at maturity.

Certain prior year amounts in the consolidated financial statements  have been
reclassified to conform with the 1994 presentation.


Note 2 - Seasonal Nature of Business

Because  of  the  seasonal  nature  of  the  Company's  business,  results  of
operations for  interim periods are not necessarily  indicative of results for
the full year.


Note 3 - Trade Receivables

Trade receivables consist of the following:

                                           June 30,  December 31,    June 30,
                                             1994         1993         1993
                                          ---------    ---------    ---------
Trade receivables                         $  88,060    $ 245,682    $  74,737

Less reserve for returns,
  allowances, cash discounts
  and doubtful accounts                      37,476       53,519       40,372
                                          ---------    ---------    ---------
                                          $  50,584    $ 192,163    $  34,365
                                          =========    =========    =========


Note 4 - Inventories

Inventories consist of the following:
                                           June 30,  December 31,    June 30,
                                             1994         1993         1993
                                          ---------    ---------    ---------
Finished goods                            $ 125,076    $  74,268    $ 120,971
Work-in-process                              19,907       13,147       15,202
Raw materials and supplies                   47,444       37,723       49,354
                                          ---------    ---------    ---------
                                          $ 192,427    $ 125,138    $ 185,527
                                          =========    =========    =========

Note 5 - Interest Expense

There was  no capitalized interest for  the three-months and six-month periods
ended June 30, 1994 and 1993.

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<PAGE>
Note 6 - Net Income Per Share

The  weighted  average  number  of  shares  of  common  stock  and equivalents
outstanding used in computing net income per share is as follows:

                                                       1994          1993
                                                    ----------    ----------
Three months ended June 30,                             16,111        16,708
                                                    ==========    ==========

Six months ended June 30,                               16,154        16,076
                                                    ==========    ==========

Note 7 - Derivative Transactions

The Company has two interest rate derivative transactions outstanding  at June
30, 1994 which are recorded at fair market value and will  result in a minimum
loss  of $3,000 and  a maximum  potential loss  of $27,575.   The transactions
mature in  June and August  1995 and  may be liquidated  at any time  prior to
maturity.  These positions will continue to be reported at current fair market
value until they mature or are closed out, and fluctuations in such value will
affect  earnings in future  periods.  The  Company recorded a  net loss in the
accompanying  condensed consolidated statements  of income of  $19,746 for the
six months ended June 30,  1994 which is comprised of the  $3,000 minimum loss
to be  paid upon  maturity, an additional  $16,895 unrealized  loss to  record
these  transactions at market  value and the  recognition of a  $149 gain from
certain derivative  transactions  terminated during  1994 which  also did  not
qualify as hedges.  The unrealized loss to record these transactions at market
value  for the three months ended June 30, 1994 is $3,295.  The current market
value was determined by a financial institution's valuation model based on the
projected future value of the transactions at maturity.

The  Company cannot  realize a  gain at  maturity on either  open transaction.
Each  transaction  has a  $25,000  notional value.   On  one  transaction, the
Company's minimum loss will  be $3,000 and its  maximum loss would be  $17,500
depending  on the  six-month LIBOR  rate  on June  7, 1995.    The Company  is
adversely impacted  at the rate  of $72.5 for  each basis point that  the six-
month LIBOR rate on that date exceeds 3.90%, up to a maximum of 5.90%.  On the
other transaction, the Company's maximum loss is capped at  $10,075, depending
on  the basis  point spread  for interest  rate swaps  (the "swap  spread") on
August 15, 1995 relative to the 10.75% U.S.  Treasury Note maturing August 15,
2005.  The Company is adversely  impacted if such swap spread on that  date is
less than 33.5  basis points, with  the amount of  its loss calculated at  the
rate  of $746.3 for  each basis  point, and with  its exposure capped  if such
spread is less than 20 basis points.  The Company will realize no loss on this
transaction  if the swap spread is at or above 33.5 basis points on August 15,
1995.  As  of June 30, 1994, the  six-month LIBOR rate was 5.25%  and the swap
spread was  25.2  basis  points.   The  Company  may elect  to  liquidate  the
transactions  at  any  time  prior  to  maturity  based  on  market conditions
prevailing at the time.

The negative  market values of  these two  positions at June  30, 1994  are as
follows:

              Six-month LIBOR  Band -  3.9% to 5.9%    $15,035
              Swap Spread                                7,960
                                                       -------
                                                       $22,995
                                                       =======
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<PAGE>
Based on the stated maturity dates, the $15,035  accrual for the loss is shown
as an Other  Current Liability while the  $7,960 accrual is shown  as an Other
Liability  in  the  accompanying  condensed consolidated  balance  sheet.   As
required by  SFAS No. 109, the  Company has recorded the tax  benefit from the
loss  on these derivative  transactions and an  offsetting valuation allowance
for the full amount of the estimated tax  benefit due to current uncertainties
surrounding the amount, timing and characteristics of the loss.

Note 8 - Legal Matters
In 1990,  a complaint was  issued against the Company  alleging certain unfair
labor practices  in connection  with a strike  at one  of its facilities.   On
December 18, 1991, an Administrative Law Judge of the National Labor Relations
Board  ("NLRB") issued a  recommended order, which  included reinstatement and
back  pay affecting  approximately 160  strikers, based  on findings  that the
Company had  violated certain provisions of the  National Labor Relations Act.
On  May 7, 1993,  the NLRB upheld  the Administrative Law  Judge's decision in
some  respects, and enlarged  the number of  strikers entitled to  back pay to
approximately  240.  A prompt notice of appeal  was filed in the United States
Court of Appeals for the  District of Columbia Circuit.  The  Company believes
it  has substantial  defenses to  the charges,  and these  defenses have  been
presented  in briefs in the  Company's appeal.  The  appeal is scheduled to be
heard on September 14, 1994.  A decision is expected later in 1994 or early in
1995.

On July  1,  1994, the  Company  announced that  it  had determined  that  the
inventory of Cleo at  December 31, 1993 had  been overstated, resulting in  an
approximate  20%  overstatement of  the  Company's  previously  reported  1993
consolidated net income. See Note 1.

In  early July, 1994, five  purported class actions  were commenced by certain
stockholders (the "Suits") against the Company and its Chairman, President and
Chief  Executive Officer in the United  States District Court for the Southern
District of Ohio, each alleging violations of the federal securities laws and,
in  the case of  two of  the Suits,  breach of common  law duties  and seeking
unspecified  damages for an  asserted public  disclosure of  false information
regarding the Company's earnings.   Each of the Suits points to  the inventory
valuation issue at Cleo as the basis  for its claims.  The Company intends  to
vigorously defend the Suits.

The Securities and Exchange Commission  is conducting a private  investigation
to  determine  whether  the Company  or  any  of its  officers,  directors and
employees  have engaged in  conduct in violation of  certain provisions of the
Securities Exchange Act of 1934 and the rules and regulations thereunder.  The
Company  believes  that  such  investigation  is  focused principally  on  the
derivative transactions and the overstatement of the  Cleo inventory discussed
in Note  1 and  the Company's  public statements and  accounting systems  with
respect thereto.  The Company is cooperating in such investigation.

In addition, the Company is a defendant in certain other litigation.

Management does not believe that an adverse outcome as to any or all  of these
matters  would have a  material adverse effect  on the Company's  net worth or
total  cash flows; however,  the impact  on the  statement of operations  in a
given year could be material.

PAGE
<PAGE>
Part  I.,  Item  2.,  Management's  Discussion  and  Analysis  of  Results  of
Operations and Financial Condition


Introduction

On July  1,  1994, the  Company  announced that  it  had determined  that  the
inventory of Cleo at  December 31, 1993 had  been overstated, resulting in  an
approximate  20%  overstatement  of  the  Company's  previously reported  1993
consolidated  net income.   The Company  believes such  overstatement resulted
from a deliberate attempt  by one or more  Cleo personnel to overstate  income
before income taxes.  The overstatement of inventory and operating income  was
approximately $8.8 million at December  31, 1993 and for the year  then ended.
The December 31, 1993 financial  statements have been amended and restated  to
reflect  the correction of  such overstatement  as well  as the accrual  of an
unrealized market value  loss of $3.1  million on two  derivative transactions
outstanding  at December 31, 1993, which  did not qualify as hedges, partially
offset by  the recognition  of a  $2.0 million previously  deferred gain  from
certain  derivative transactions  entered into  and/or terminated  during 1993
which also did not qualify as hedges.  The net effect  of these two derivative
adjustments,  a  loss of  $1.1  million,  has  been  recognized  in  the  1993
consolidated financial statements as  these adjustments became significant  in
light  of  the reduction  in  the  Company's  net income  resulting  from  the
restatement of Cleo inventory.  In total, the above changes reduced net income
and  net income per share  for the year  ended December 31,  1993 from amounts
previously reported by $6.0 million and $.38, respectively.

At March  31, 1994, the Cleo inventories  remained overstated by approximately
$8.8  million.    Accordingly,  the  March  31,  1994  condensed  consolidated
financial statements were  amended and restated  to reflect the  correction of
such overstatement.  The correction had no impact on loss before income taxes,
net loss or net loss per share for the three months ended March 31, 1994.  The
impact of the Company's recognition  of a $3.1 million unrealized loss  on two
derivative transactions which  did not qualify as hedges  in its restated 1993
financial  statements,  together  with  the  recognition  of   a  $.1  million
previously  deferred  gain  from certain  derivative  transactions  terminated
during 1994  which also did not qualify as  hedges, had the effect of reducing
the Company's  loss on  derivative transactions,  net loss,  and net  loss per
share  for the three months ended March 31, 1994 by $3.2 million, $3.2 million
and $.20, respectively, from amounts previously reported.



Results of Operations

Revenues  in  the second  quarter  increased 8.0%  to $90.6  million  from the
previous year.   This was  principally due  to sales by  The Paper  Factory of
Wisconsin,  Inc.  (The  Paper  Factory)  which  was  acquired  June  1,  1993.
Increases in domestic and international sales of greeting cards were offset by
higher  sales   allowances  reflecting  competitive  pressure.    Returns  and
allowances were  17.5%  of sales  for the  three  months ended  June 30,  1994
compared to 16.4% for the same period in  1993.  For the six months ended June
30, 1994, revenues increased 9.0%  to $184.1 million from 1993  reflecting The
Paper Factory's sales.  Returns and allowances were 19.5% of sales for the six
months ended June 30, 1994 compared to 20.5% for the same period in 1993.

PAGE
<PAGE>
Operating  expenses  totaled $104.8  million  in the  second  quarter  of 1994
representing a 30.9% increase over the corresponding quarter in 1993.  Cost of
products  sold, as  a percent  of revenues,  were 48.0%  versus 36.7%  for the
second quarter  of 1993.  The increase was primarily  due to the impact of the
acquisition of The Paper Factory combined with an increase at Cleo.  The Paper
Factory is  a highly seasonal business  which traditionally posts most  of its
revenues and profits in the third and fourth quarters.   The change in product
mix,  pricing pressures and  customer discounts  which had  adversely affected
gross  margins from Cleo's sales  of gift wrap and  paper products in 1993, as
discussed  in the Company's  Annual Report on  Form 10-K/A for  the year ended
December 31, 1993, continued  in 1994 and the Company expects Cleo  to incur a
loss for  the full twelve months ended December 31,  1994.  The second quarter
1994 results reflect an obsolescence charge resulting from an extensive review
of Cleo's  inventory  as well  as  additional charges  for  sales returns  and
allowances  for  customer  discounts  at  Cleo.    Selling,  distribution  and
administrative  expenses, as  a percent of  revenues, increased  to 67.6% from
58.7%  primarily due to  the impact  of the  acquisition of The  Paper Factory
combined with increased expenditures for  programs implemented by the  Company
to  improve  customer service  and  to increase  sales  and  marketing efforts
primarily with respect to the Company's greeting card division.

Operating expenses totaled  $198.7 million for  the six months ended  June 30,
1994 representing  a 23.6% increase  over 1993.  Cost  of products sold,  as a
percent  of  revenues, were  43.2% versus  36.6% in  1993 reflecting  the full
impact of The Paper Factory in  1994 and the obsolescence charges at Cleo  and
the change in product  mix, pricing pressures and  customer discounts at  Cleo
which  are expected  to continue throughout  1994.   Selling, distribution and
administrative  expenses, as  a percent of  revenues, increased  to 64.7% from
58.6% primarily  due to  the acquisition  of The  Paper Factory  combined with
costs  associated with  programs to improve  customer service  and to increase
selling and marketing efforts primarily with respect to the Company's greeting
card division.

For the three months ended  June 30, 1994, the Company recorded  an unrealized
market value  loss of $3.3 million on  two derivative transactions outstanding
at June 30,  1994, which do not qualify  as hedges.  For the  six months ended
June 30, 1994, the Company  recorded a net loss on derivative  transactions of
$19.7 million consisting  of an unrealized market value loss  of $19.8 million
and the  recognition of a  $.1 million gain, all  from derivative transactions
which do not qualify as  hedges.  The market value of  derivative transactions
outstanding at June  30, 1994 was determined by a  financial institution model
based on the projected future value of the transactions at maturity.

Second quarter pretax  loss of $19.3 million  compared with pretax income  for
1993 of $2.5 million.  Pretax loss for  the six months ended June 30, 1994 was
$37.8 million compared with 1993 pretax income of $5.5 million.

Effective  tax rates for the three  months and six months  ended June 30, 1994
were 29.1% and 15.4%, respectively compared with 50.8%  and 45.1% for the same
periods in 1993.   The effective rates  at which the 1994  loss was benefitted
differs  from  the  statutory  rates due  principally  to  allowances provided
against tax benefits related to the derivative transactions as  realization of
such tax benefits in  the carryforward period is not  assured.  The tax  rates
for  the 1993 period exceeded the statutory rates  in part due to the goodwill
associated with The Paper Factory acquisition.

Net loss for  the second quarter of 1994 was $13.7  million compared with 1993
net income of $1.2 million.  For the  six months ended June 30, 1994, net loss
was $32.0 million compared with 1993 net income of $3.0 million.

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<PAGE>
Financing and derivative  transaction expenses   The Company has  two interest
rate derivative transactions outstanding at June 30, 1994, which  are recorded
at fair market value.  These two transactions have caps on the Company's total
exposure  and  replace  previous  uncapped positions  that  were  entered into
subsequent to December 31, 1993.  Except for the two positions described below
and two relatively  minor ($3 million notional  value) interest rate swaps  on
industrial  revenue  bonds,  the  Company  has  discontinued  trading  in  any
swap/derivative positions.

On March 4, 1994, the Company felt compelled to enter into the two outstanding
interest  rate derivative  transactions in  order to  replace and  to cap  its
exposure  on two  prior  interest  rate  derivative transactions  that  had  a
negative  market  value,  on  that  date,  of  $17.5  million.   The  two  new
transactions, which  are recorded  at fair  market value,  have a  set minimum
floor loss of $3 million at  maturity and a maximum potential loss of  $27.575
million.   The  Company recorded  a  net loss  in  the accompanying  condensed
consolidated statements of  income of $19.7 million  for the six months  ended
June 30, 1994  which is comprised of  the $3 million  minimum loss to be  paid
upon maturity and  an additional $16.8 million unrealized  loss based upon the
fair market value of the transactions on that date and  the recognition of $.1
million  in proceeds  from derivative  transactions deemed  not to  qualify as
hedges.   The current market value was determined by a financial institution's
valuation model  based on the  projected future  value of the  transactions at
maturity.  These positions will continue to be reported at current fair market
value until they mature or are closed out.

The combined effect  of these two  transactions is that  the Company's  losses
will be between $3 million and $27.575 million.  The Company's losses would be
minimized at $3 million  if the six-month LIBOR rate is at or  below  3.90% on
June  7, 1995 and the  basis point spread  for interest rate  swaps (the "swap
spread") relative to the 10.75% U.S. Treasury Note maturing August 15, 2005 is
at  or above 33.5  basis points  on August  15, 1995. On  the other  hand, its
losses would  be maximized  at $27.575  million  if the  six-month LIBOR  rate
equals or exceeds 5.90% on June 7, 1995 and the swap spread is 20 basis points
or  less  on  August 15,  1995.    The  Company  may elect  to  liquidate  the
transactions  at  any  time  prior  to  maturity  based  on  market conditions
prevailing  at the time.   As of June  30, 1994, the six-month  LIBOR rate was
5.25% and the swap spread was  25.2 basis points.  See also Note 7 of Notes to
Condensed Consolidated Financial Statements.

If held  to maturity,  and if market  conditions at maturity  are the  same as
existed on June 30,  1994, the transactions would  result in a total  realized
loss of  approximately $19.0 million.  The  additional $4.0 million unrealized
loss that is being recognized currently results from future  adverse movements
projected by the financial institution's valuation model.  If  those projected
adverse movements do not occur,  or if favorable movements occur, gains  in an
amount  determined by  then current market  conditions would  be recognized in
future periods to reverse the prior recognition of  unrealized losses, up to a
net  loss of  $3 million  in the  best case  at maturity of  the transactions.
Similarly, if there are further future adverse movements, the Company could be
required to recognize up to an additional $4.575 million of loss.

The full amount of  the $23.0 million loss, representing the termination value
at June  30, 1994, had no  cash flow impact in  the first six months  of 1994;
cash will not be required until maturity for  each of the respective positions
unless they are liquidated prior thereto.  The positions may be liquidated and
paid out at any time prior to maturity and the Company will continue to review
the desirability of liquidating them on an ongoing basis.

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<PAGE>
Liquidity and Capital Resources

Cash flows from operating activities for the first six months of 1994 provided
$62.1  million in cash compared to $82.7  million for the same period in 1993.
The decline from 1993 reflected the net loss, excluding the non-cash
charge  related to  the loss on  derivative transactions,  partially offset by
increased collection of trade receivables from the previous year-end.

Cash used in  investing activities for plant  and equipment purchases  in 1994
was $19.5 million compared to  $16.8 million in 1993.  The increase in capital
expenditures was largely due to an increase in fixture purchases.

Cash used in financing activities in the first half of 1994 was  $46.2 million
compared to $35.5 million in 1993.   Prior year included the issuance of  $8.1
million  of long-term  debt issued  to the  former shareholders  of The  Paper
Factory.

Debt due  within one  year at  June 30,  1994  was $33.1  million versus  $1.9
million  at June  30, 1993 reflecting  increased cash  requirements by certain
domestic operations.

Other current liabilities increased $23.4 million from the same period in 1993
primarily due to the current portion of the loss on derivative transactions of
$15.0 million and the timing  of other payments.  Other liabilities  increased
$16.7 million  from  the  same period  in  1993 reflecting  the  $8.0  million
noncurrent  portion of  the  loss on  derivative transactions  as  well as  an
increase in the noncurrent  portion of amounts due  on sales agreements.   The
latter increase reflected new sales agreements and renewed agreements in 1994.

In connection with  certain of the  Company's debt agreements, the  Company is
required  to submit to  its lenders, interim  condensed consolidated financial
statements within 45 days after the end of the quarter.  Since the Company was
seeking a more complete valuation of its derivative transactions prior to  its
restatement  of prior period results, the Company  was unable to provide those
statements for  the period ended  June 30, 1994 to  its lenders by  August 15,
1994.   It is  management's intent to  file those statements  with the lenders
within thirty  days of the  original deadline  which is permissible  under the
debt agreements.  Additionally, these agreements contain  covenants related to
material  adverse changes and  material litigation.   Management believes that
the Company is not in violation of these covenants

Management  believes that  its cash flows  from operations  and credit sources
will provide adequate funds,  both on a short-term  and on a long-term  basis,
for currently foreseeable debt payments, lease commitments  and payments under
existing  customer agreements, as  well as for  financing existing operations,
currently projected capital expenditures, anticipated long-term sales
agreements consistent with industry trends and other contingencies (See
Part II, Item 1).

PAGE
<PAGE>
Part II. Other Information

Item 1. Legal Proceedings


On  July  1, 1994,  the  Company announced  that  it had  determined  that the
inventory of  Cleo at December 31,  1993 had been overstated,  resulting in an
approximate 20%  overstatement  of  the  Company's  previously  reported  1993
consolidated net income.  See Part I, Item 2 hereof.

In  early July,  1994,  five  purported  class  actions  (Vladimir  v.  Gibson
Greetings,  Inc.,  Steiner  v.  Gibson  Greetings,   Inc.,  Gambal  v.  Gibson
Greetings,  Inc., Arosa  v.  Gibson  Greetings,  Inc.,  and  Kates  v.  Gibson
Greetings,  Inc.) were commenced by certain stockholders (the "Suits") against
the Company and  its Chairman, President  and Chief Executive  Officer in  the
United  States District Court for the Southern District of Ohio, each alleging
violations of the  federal securities  laws and,  in the  case of  two of  the
Suits, breach  of common  law duties  and seeking  unspecified damages  for an
asserted public  disclosure  of  false  information  regarding  the  Company's
earnings.  Each of the Suits points  to the inventory valuation issue at  Cleo
as the basis for  its claims.   The Company intends  to vigorously defend  the
Suits.

The  Securities and Exchange Commission  is conducting a private investigation
to determine  whether  the Company  or  any  of its  officers,  directors  and
employees have engaged  in conduct in  violation of certain provisions  of the
Securities Exchange Act of 1934 and the rules and regulations thereunder.  The
Company  believes that  such  investigation  is  focused  principally  on  the
derivative transactions and the overstatement  of the Cleo inventory discussed
in Part  I, Item 2 hereof  and the Company's public  statements and accounting
systems  with  respect  thereto.     The   Company  is  cooperating   in  such
investigation.

In 1989,  unfair labor practice charges  were filed against the  Company as an
outgrowth  of a  strike  at its  Berea, Kentucky  facility.   Remedies  sought
include back  pay  from August  8, 1989  and reinstatement  of employment  for
approximately 200 employees.   In February  1990, the General  Counsel of  the
National Labor Relations Board ("NLRB") issued a complaint based on certain of
the allegations of these charges (In the Matter of Gibson  Greetings, Inc. and
International Brotherhood of  Fireman and Oilers,  AFL-CIO, Cases  9-CA-26706,
27660, 26875.)  On December 18, 1991, an Administrative Law Judge  of the NLRB
issued  a  recommended order,  which  included  reinstatements  and  back  pay
affecting approximately 160 strikers,  based on findings that the  Company had
violated certain  provisions of the National  Labor Relations Act.   On May 7,
1993,  the NLRB  upheld  the  Administrative  Law  Judge's  decision  in  some
respects,  and  enlarged the  number  of  strikers  entitled  to back  pay  to
approximately 240.  A prompt  notice of appeal was filed in the  United States
Court  of Appeals for the District of  Columbia Circuit.  The Company believes
it has  substantial defenses  to the  charges,  and these  defenses have  been
presented in briefs in  the Company's appeal.   The appeal is scheduled to  be
heard on September 14, 1994.  A decision is expected later in 1994 or early in
1995.

In addition, the Company is a defendant in certain other litigation.

Management does not believe that an adverse outcome as  to any or all of these
matters would have  a material adverse  effect on the  Company's net worth  or
total cash  flows; however,  the impact  on the statement  of operations  in a
given year could be material.

PAGE
<PAGE>
Item 2. Changes In Securities

Not applicable.

Item 3. Defaults Upon Senior Securities

Not applicable.

Item 4. Submission of Matters to a Vote of Security Holders

The Annual Meeting  of Shareholders of the Company was held April 21, 1994 for
the following purposes:

To elect two directors;

The results of the matters voted on are as follows:

                                            Against
                                              or                      Broker
                                  For      Withheld   Abstentions    Non-Votes
                              ----------   --------   -----------    ---------
Election of Directors:
   Frank Stanton              13,664,125     80,429            -            -
   Roger T. Staubach          13,656,757     87,797            -            -


Item 5. Other Information

Not applicable.

Item 6. Exhibits and Reports on Form 8-K

a)  Exhibits                          None

b)  Reports on Form 8-K
                                      The Company filed a Form 8-K with the
                                      Securities and Exchange Commission on
                                      April 19, 1994 attaching the Company's
                                      press  release  dated April  19, 1994.
                                      No financial statements were required
                                      to be filed in connection with the
                                      report.

PAGE
<PAGE>


                                   SIGNATURES


Pursuant to the  requirements of the  Securities Exchange Act of  1934, Gibson
Greetings, Inc. has  duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.

                                       GIBSON GREETINGS, INC.

Date    August 29, 1994
                                       By:/s/ William L. Flaherty
                                          ------------------------
                                          William L. Flaherty
                                          Vice President-Finance
                                          Principal Financial
                                          and Accounting Officer






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