GIBSON GREETINGS INC
10-Q/A, 1994-08-30
GREETING CARDS
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                              UNITED STATES

                   SECURITIES AND EXCHANGE COMMISSION

                         Washington, D.C.  20549


                               FORM 10-Q/A

                            (AMENDMENT NO. 1)

[ X ]   QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
        OF THE SECURITIES EXCHANGE ACT OF 1934


For the quarterly period ended March 31, 1994

         OR

[   ]    TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
         OF THE SECURITIES EXCHANGE ACT OF 1934


For the transition period from  _______ to _______

                   Commission File Number 0-11902


                         GIBSON GREETINGS, INC.


Incorporated under the laws                          IRS Employer
  of the State of Delaware                   Identification No. 52-1242761


                2100 Section Road, Cincinnati, Ohio 45237

                Telephone Number: Area Code 513-841-6600


        Indicate by check mark whether the registrant (1) has filed all
reports required  to be filed by Section 13 or 15(d) of the Securities
Exchange Act of 1934 during the preceding 12 months (or for such shorter
period that the registrant was required to file such reports), and (2) has
been subject to such filing requirements for the past 90 days.
Yes  [X]  No  [ ]

        Indicate the number of shares outstanding of each of the issuer's
classes of common stock, as of the latest practicable date: 16,095,829
shares of common stock, par value $.01, outstanding at August 22, 1994.

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Part I., Item 1, Financial Statements
<TABLE>
                            GIBSON GREETINGS, INC.
                     CONDENSED CONSOLIDATED BALANCE SHEETS
                (Dollars in thousands except per share amounts)
                                 (Unaudited)
<CAPTION>
                                          March 31,   December 31,  March 31,
                                             1994         1993         1993
                                          ---------    ---------    ---------
<S>                                       <C>          <C>          <C>
ASSETS

CURRENT ASSETS:
  Cash and equivalents                    $  30,199    $   9,477    $  63,017
  Trade receivables, net                     60,457      192,163       48,900
  Inventories                               156,592      125,138      143,740
  Prepaid expenses                            5,578        4,207        4,632
  Prepaid income taxes                        3,009           -            -
  Deferred income taxes                      34,949       36,796       31,533
                                          ---------    ---------    ---------
    Total current assets                    290,784      367,781      291,822

PLANT AND EQUIPMENT, net                    117,591      116,900      114,629

NOTES RECEIVABLE, net                         1,126           -            -

OTHER ASSETS, net                            83,314       86,924       52,045
                                          ---------    ---------    ---------
                                          $ 492,815    $ 571,605    $ 458,496
                                          =========    =========    =========
LIABILITIES AND STOCKHOLDERS' EQUITY

CURRENT LIABILITIES:
  Debt due within one year                $   4,004    $  66,187    $   1,881
  Accounts payable                           18,454       18,835       16,442
  Income taxes payable                           -        13,071        4,844
  Other current liabilities                  52,709       60,479       47,143
                                          ---------    ---------    ---------
    Total current liabilities                75,167      158,572       70,310

DEFERRED INCOME TAXES                           486         (854)         176

LONG-TERM DEBT                               72,936       74,365       68,833

OTHER LIABILITIES                            46,088       21,854       15,319
                                          ---------    ---------    ---------
      Total liabilities                     194,677      253,937      154,638
                                          ---------    ---------    ---------

STOCKHOLDERS' EQUITY:
  Preferred stock, par value $1.00;
   5,000,000 shares authorized,
   none issued                                   -            -            -
  Preferred stock, Series A, par
   value $1.00; 300,000 shares
   authorized, none issued                       -            -            -
  Common stock, par value $.01;
   50,000,000 shares authorized,
   16,561,530, 16,533,267 and
   16,507,419 shares issued, respectively       166          165          165
  Paid-in capital                            45,703       45,209       44,522
  Retained earnings                         257,965      277,891      264,668
  Foreign currency adjustment                   200          291          391
                                          ---------    ---------    ---------
                                            304,034      323,556      309,746
  Less treasury stock, at cost,
   481,344, 473,344 and 473,344
   shares, respectively                       5,896        5,888        5,888
                                          ---------    ---------    ---------
    Total stockholders' equity              298,138      317,668      303,858
                                          ---------    ---------    ---------
                                          $ 492,815    $ 571,605    $ 458,496
                                          =========    =========    =========
</TABLE>
[FN]
See accompanying notes to condensed consolidated financial statements.
PAGE
<PAGE>
<TABLE>

                            GIBSON GREETINGS, INC.
                  CONDENSED CONSOLIDATED STATEMENTS OF INCOME
                (Dollars in thousands except per share amounts)
                                 (Unaudited)
<CAPTION>

                                                         Three Months Ended
                                                             March 31,
                                                       ----------------------
                                                          1994         1993
                                                       ---------    ---------
<S>                                                    <C>          <C>
REVENUES                                               $  93,429    $  84,907

COSTS AND EXPENSES:

  Operating expenses:

    Cost of products sold                                 36,028       30,996

    Selling, distribution and
     administrative expenses                              57,852       49,661
                                                       ---------    ---------
      Total operating expenses                            93,880       80,657
                                                       ---------    ---------
Operating income (loss) before
 financing and derivative transaction expenses              (451)       4,250

  Financing and derivative transaction expenses:

    Interest expense, net of capitalized interest          1,974        1,656

    Interest income                                         (321)        (429)

    Loss on derivative transactions, net                  16,451           -
                                                       ---------    ---------
      Total financing and derivative
       transaction expenses, net                          18,104        1,227
                                                       ---------    ---------
Income (loss) before income taxes                        (18,555)       3,023

  Income taxes                                              (235)       1,221
                                                       ---------    ---------
Net income (loss)                                      $ (18,320)   $   1,802
                                                       =========    =========

Net income (loss) per share                            $   (1.13)   $     .11
                                                       =========    =========
Dividends per share                                    $     .10    $     .10
                                                       =========    =========

</TABLE>
[FN]
See accompanying notes to condensed consolidated financial statements.

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<PAGE>
<TABLE>
                            GIBSON GREETINGS, INC.
                CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                            (Dollars in thousands)
                                 (Unaudited)
<CAPTION>
                                                         Three Months Ended
                                                             March 31,
                                                       ----------------------
                                                          1994         1993
                                                       ---------    ---------
<S>                                                    <C>          <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
  Net income (loss)                                    $ (18,320)   $   1,802
  Adjustments to reconcile net income (loss)
   to net cash provided by operating activities:
    Depreciation and write-down of display fixtures        5,670        6,479
    Loss on disposal of plant and equipment                  514          418
    Loss on derivative transactions, net                  16,451           -
    Deferred income taxes                                  3,187       (2,103)
    Amortization and write-down of deferred
     costs and other intangibles                           5,249        3,703
    Change in assets and liabilities:
     Decrease in trade receivables, net                  131,706      120,705
     Increase in inventories                             (31,454)     (24,982)
     Increase in prepaid expenses                         (1,371)        (331)
     Increase in prepaid income taxes                     (3,009)          -
     Increase in notes receivable, net                    (1,126)          -
     Increase in other assets, net of amortization        (1,639)      (1,472)
     Increase (decrease) in accounts payable                (381)       1,704
     Decrease in income taxes payable                    (13,071)      (5,087)
     Decrease in other current liabilities                (7,770)      (6,132)
     Increase in other liabilities                         7,783          279
    All other, net                                            10          131
                                                       ---------    ---------
      Total adjustments                                  110,749       93,312
                                                       ---------    ---------
        Net cash provided by operating activities         92,429       95,114
                                                       ---------    ---------
CASH FLOWS FROM INVESTING ACTIVITIES:
  Purchase of plant and equipment                         (7,005)      (8,820)
  Proceeds from sale of plant and equipment                   37          115
                                                       ---------    ---------
        Net cash used in investing activities             (6,968)      (8,705)
                                                       ---------    ---------
CASH FLOWS FROM FINANCING ACTIVITIES:
  Net decrease in short-term borrowings                  (62,270)     (30,100)
  Payments on long-term debt                              (1,350)      (1,280)
  Issuance of common stock                                   495           86
  Acquisition of common stock for treasury                    (8)          -
  Dividends paid                                          (1,606)      (1,603)
                                                       ---------    ---------
        Net cash used in financing activities            (64,739)     (32,897)
                                                       ---------    ---------
NET INCREASE IN CASH AND EQUIVALENTS                      20,722       53,512

CASH AND EQUIVALENTS AT BEGINNING OF PERIOD                9,477        9,505
                                                       ---------    ---------
CASH AND EQUIVALENTS AT END OF PERIOD                  $  30,199    $  63,017
                                                       =========    =========

Supplemental disclosures of cash flow information
  Cash paid during the period for:
    Interest, net of amounts capitalized               $     929    $   1,221
    Income taxes                                          12,632        8,406

</TABLE>
[FN]
See accompanying notes to condensed consolidated financial statements.

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<PAGE>

                            GIBSON GREETINGS, INC.
             NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                  Three Months Ended March 31, 1994 and 1993
                 (Amounts in thousands except per share data)
                                  (Unaudited)
Note 1 - Basis of Presentation

The accompanying unaudited condensed consolidated financial statements include
the  accounts of  Gibson Greetings, Inc.  and its  subsidiaries (the Company).
Intercompany transactions  and balances have been eliminated in consolidation.
The unaudited condensed consolidated  financial statements have been  prepared
in accordance  with  Article 10-01  of Regulation  S-X of  the Securities  and
Exchange Commission and, as  such, do not include all  information required by
generally  accepted accounting  principles.   However, in  the opinion  of the
Company,  these financial  statements contain  all adjustments,  consisting of
only normal recurring adjustments, necessary  to present fairly the  financial
position  as of  March 31,  1994, December  31, 1993 and  March 31,  1993, the
results of its  operations for the three months ended March  31, 1994 and 1993
and its cash flows for the three months ended March 31, 1994 and 1993.

On July  1,  1994, the  Company  announced that  it  had determined  that  the
inventory  of Cleo,  Inc. (Cleo), a  wholly-owned subsidiary,  at December 31,
1993 had been overstated, resulting in an approximate 20% overstatement of the
Company's previously  reported  1993 consolidated  net  income.   The  Company
believes such overstatement resulted from a  deliberate attempt by one or more
Cleo personnel to overstate income before income taxes.   The overstatement of
inventory and income before income  taxes was $8,806 at December 31,  1993 and
for  the year  then  ended.   The  December  31,  1993 consolidated  financial
statements have been  amended and restated  to reflect the correction  of such
overstatement  as well as  the accrual of  an unrealized market  value loss of
$3,100 on two derivative transactions outstanding at December 31,  1993, which
did not qualify as hedges, and the recognition of a $1,982 previously deferred
gain from  certain  derivative  transactions entered  into  and/or  terminated
during 1993 which also did not qualify as hedges.  The net effect of these two
derivative  adjustments,  a  loss  of  $1,118,  was  recognized  in  the  1993
consolidated financial statements as  these adjustments became significant  in
light of  the  reduction  in  the Company's  net  income  resulting  from  the
restatement of Cleo inventory.  The above changes  reduced 1993 net income and
net income  per share  from amounts  previously reported  by $6,013  and $.38,
respectively.

At  March 31,  1994,  the  Cleo  inventories remained  overstated  by  $8,806.
Accordingly, the  accompanying condensed consolidated  financial statements at
March  31, 1994 have  been amended and  restated to reflect  the correction of
such overstatement.  The correction had no impact on loss before income taxes,
net loss or net loss per share for the three months ended March 31, 1994.  The
impact  of the  Company's  recognition  of a  $3,100  unrealized  loss on  two
derivative  transactions which did not qualify  as hedges in its restated 1993
financial  statements,  together with  the  recognition of  a  $149  gain from
certain derivative  transactions  terminated during  1994 which  also did  not
qualify as  hedges,  had the  effect of  reducing  the Company's  net loss  on
derivative transactions, net loss, and net loss per share for the three months
ended March 31,  1994 from amounts previously  reported by $3,249, $3,249  and
$.20, respectively.

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<PAGE>
The  Company suggests  that the accompanying  financial statements  be read in
conjunction with the consolidated financial  statements and notes included  in
the  Company's Annual Report  on Form 10-K/A  for the year  ended December 31,
1993.

Interest rate swap  and derivative transactions that do not  qualify as hedges
are recorded at their  fair market value, which  is the estimated amount  that
the  Company  would  receive  or  pay to  terminate  the  transactions  at the
reporting date  as  determined by  a financial  institution's valuation  model
based on the projected value of the transactions at maturity.

Certain prior year amounts in the consolidated financial statements  have been
reclassified to conform with the 1994 presentation.


Note 2 - Seasonal Nature of Business

Because  of  the  seasonal  nature  of  the  Company's  business,  results  of
operations for  interim periods are not necessarily  indicative of results for
the full year.

Note 3 - Trade Receivables

Trade receivables consist of the following:

                                          March 31,   December 31,  March 31,
                                             1994         1993         1993
                                          ---------    ---------    ---------
Trade receivables                         $ 105,480    $ 245,682    $ 100,007

Less reserve for returns,
  allowances, cash discounts
  and doubtful accounts                      45,023       53,519       51,107
                                          ---------    ---------    ---------
                                          $  60,457    $ 192,163    $  48,900
                                          =========    =========    =========


Note 4 - Inventories

Inventories consist of the following:

                                          March 31,   December 31,  March 31,
                                             1994         1993         1993
                                          ---------    ---------    ---------
Finished goods                            $  95,227    $  74,268    $  82,570
Work-in-process                              13,845       13,147       13,637
Raw materials and supplies                   47,520       37,723       47,533
                                          ---------    ---------    ---------
                                          $ 156,592    $ 125,138    $ 143,740
                                          =========    =========    =========


Note 5 - Interest Expense

There was no capitalized  interest for the three  months ended March 31,  1994
and 1993.

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<PAGE>
Note 6 - Net Income Per Share

The  weighted  average  number  of  shares  of  common  stock  and equivalents
outstanding used in computing net income per share is as follows:


                                                       1994          1993
                                                    ----------    ----------
Three months ended March 31,                            16,198        16,074
                                                    ==========    ==========

Note 7 - Derivative Transactions

The Company had two interest rate derivative transactions outstanding at March
31, 1994 which  are recorded at fair  market value.  The  Company entered into
these two transactions on March  4, 1994 in replacement of two  prior interest
rate derivative transactions that had  a negative market value, on  that date,
of $17,500.   The two new transactions have a set minimum floor loss of $3,000
at maturity  and a maximum potential loss of $27,575.   The Company recorded a
net loss in  the accompanying condensed  consolidated statements of  income of
$16,451 for the three  months ended March 31,  1994 which is comprised  of the
$3,000  minimum  loss  to be  paid  upon maturity  and  an  additional $13,600
unrealized  loss  to  record  these  transactions  at  market  value  and  the
recognition  of a $149  gain from  certain derivative  transactions terminated
during 1994 which also  did not qualify as hedges.   The current market  value
was determined  by a  financial  institution's valuation  model based  on  the
projected future value of the transactions at maturity.

The Company  cannot realize  a gain  at maturity  on either  open transaction.
Each  transaction  has a  $25,000  notional value.    On one  transaction, the
Company's minimum loss will be  $3,000 and its maximum loss would  be $17,500,
depending  on the  six-month LIBOR  rate  on June  7, 1995.    The Company  is
adversely impacted  at the rate  of $72.5 for  each basis point that  the six-
month LIBOR rate on that date exceeds 3.90%, up to a maximum of 5.90%.  On the
other transaction, the Company's maximum loss is capped at  $10,075, depending
on  the basis  point spread  for interest  rate swaps  (the "swap  spread") on
August 15, 1995 relative to the 10.75% U.S.  Treasury Note maturing August 15,
2005.  The  Company is adversely impacted if such swap  spread on that date is
less than 33.5 basis  points, with the  amount of its  loss calculated at  the
rate of $746.3  for each  basis point, and  with its  exposure capped if  such
spread is less than 20 basis points.  The Company will realize no loss on this
transaction if the swap spread  is at or above 33.5 basis points on August 15,
1995.  As  of June 30, 1994, the  six-month LIBOR rate was 5.25%  and the swap
spread was  25.2  basis  points.   The  Company  may elect  to  liquidate  the
transactions  at  any  time  prior  to  maturity  based  on  market conditions
prevailing at the time.

The negative market values  of these two positions  at March 31, 1994  were as
follows:

              Six-month LIBOR  Band -  3.9% to 5.9%    $13,450
              Swap Spread                                6,250
                                                       -------
                                                       $19,700
                                                       =======

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Based  on the stated maturity dates,  the accrual for the loss  is shown as an
Other Liability in the accompanying condensed consolidated balance sheet.   As
required by SFAS  No. 109, the Company has  recorded the tax benefit  from the
loss  on these derivative  transactions and an  offsetting valuation allowance
for the full amount of the estimated tax  benefit due to current uncertainties
surrounding  the amount,  timing  and  characteristics  of the  loss.    These
transactions are  still  held by  the Company  and,  at June  30,1994, had  an
estimated net cost of termination of $22,995.


Note 8 - Legal Matters

In  1990, a complaint was  issued against the  Company alleging certain unfair
labor practices in  connection with a  strike at  one of its  facilities.   On
December 18, 1991, an Administrative Law Judge of the National Labor Relations
Board  ("NLRB") issued a  recommended order, which  included reinstatement and
back  pay affecting  approximately 160  strikers, based  on findings  that the
Company had  violated certain provisions of the  National Labor Relations Act.
On  May 7, 1993,  the NLRB upheld  the Administrative Law  Judge's decision in
some  respects, and enlarged  the number of  strikers entitled to  back pay to
approximately 240.  A prompt  notice of appeal was filed in the  United States
Court of Appeals for the  District of Columbia Circuit.  The  Company believes
it has  substantial  defenses to  the charges,  and these  defenses have  been
presented in briefs in the  Company's appeal.  The  appeal is scheduled to  be
heard on September 14, 1994.  A decision is expected later in 1994 or early in
1995.

On July  1,  1994, the  Company  announced that  it  had determined  that  the
inventory of Cleo at  December 31, 1993 had  been overstated, resulting in  an
approximate  20%  overstatement of  the  Company's  previously  reported  1993
consolidated net income. See Note 1.

In early July, 1994,  five purported class actions  were commenced by  certain
stockholders (the "Suits") against the Company and its Chairman, President and
Chief Executive Officer in  the United States District Court  for the Southern
District of Ohio, each alleging violations of the federal securities laws and,
in  the case  of two  of the Suits,  breach of  common law  duties and seeking
unspecified  damages for an  asserted public  disclosure of  false information
regarding the Company's earnings.   Each of the Suits points to  the inventory
valuation issue at Cleo  as the basis for its claims.   The Company intends to
vigorously defend the Suits.

The Securities and Exchange Commission  is conducting a private  investigation
to  determine  whether  the Company  or  any of  its  officers,  directors and
employees have engaged in  conduct in violation of  certain provisions of  the
Securities Exchange Act of 1934 and the rules and regulations thereunder.  The
Company  believes  that  such  investigation  is  focused principally  on  the
derivative transactions  and the overstatement of the Cleo inventory discussed
in Note  1 and the  Company's public  statements and  accounting systems  with
respect thereto.  The Company is cooperating in such investigation.

In addition, the Company is a defendant in certain other litigation.

Management  does not believe that an adverse outcome as to any or all of these
matters  would have a  material adverse effect  on the Company's  net worth or
total  cash flows; however,  the impact  on the  statement of operations  in a
given year could be material.


PAGE
<PAGE>
Part  I.,  Item  2.,  Management's  Discussion  and  Analysis  of  Results  of
Operations and Financial Condition

Introduction

On July  1,  1994, the  Company  announced that  it  had determined  that  the
inventory of Cleo at  December 31, 1993 had  been overstated, resulting in  an
approximate  20%  overstatement of  the  Company's  previously  reported  1993
consolidated  net income.   The Company  believes such  overstatement resulted
from a deliberate attempt  by one or more  Cleo personnel to overstate  income
before income taxes.  The overstatement of  inventory and income before income
taxes  was approximately $8.8  million at December  31, 1993 and  for the year
then ended.  The December 31, 1993 consolidated financial statements have been
amended and restated to reflect  the correction of such overstatement as  well
as the  accrual of an  unrealized market  value loss  of $3.1  million on  two
derivative  transactions  outstanding  at  December 31,  1993,  which  did not
qualify  as hedges,  partially  offset by  the recognition  of a  $2.0 million
previously  deferred gain  from certain  derivative transactions  entered into
and/or terminated during 1993 which  also did not qualify as hedges.   The net
effect of these two derivative  adjustments, a loss of $1.1 million,  has been
recognized in the 1993 consolidated financial statements  as these adjustments
became  significant  in light  of the  reduction in  the Company's  net income
resulting from the restatement of Cleo inventory.  In total, the above changes
reduced  net income and net  income per share for  the year ended December 31,
1993 from amounts previously reported by $6.0 million and $.38, respectively.

At March  31, 1994, the Cleo inventories  remained overstated by approximately
$8.8 million.   Accordingly, the accompanying condensed consolidated financial
statements  at March 31,  1994 have been  amended and restated  to reflect the
correction of such overstatement.  The correction had no impact on loss before
income taxes, net  loss or net loss per share for the three months ended March
31,  1994.    The  impact  of the  Company's  recognition  of  a  $3.1 million
unrealized loss on two derivative transactions which did not qualify as hedges
in its restated 1993 financial statements, together with the recognition of  a
$.1 million  previously  deferred gain  from  certain derivative  transactions
terminated during 1994 which also did not qualify as hedges, had the effect of
reducing the Company's loss on derivative transactions, net loss, and net loss
per share for  the three months  ended March  31, 1994 by  $3.2 million,  $3.2
million and $.20, respectively, from amounts previously reported.


Results of Operations

Revenues increased 10.0% to  $93.4 million in the  first quarter of 1994  from
$84.9 million in the first quarter of 1993.  This was principally due to sales
by The Paper Factory of Wisconsin, Inc. (The Paper Factory) which was acquired
June 1, 1993,  as well as  increases in sales  of gift wrap and  international
sales  of greetings cards. These gains were partially offset by lower domestic
shipments  of greeting cards  during the quarter  as a result  of shipments in
late 1993 to ensure that customers received adequate replenishment of everyday
cards  as well  as supplies of  Valentine products.   Additionally, the severe
winter weather experienced in certain areas of the country  adversely impacted
retail sales and, in turn, customer reordering of everyday products.   Returns
and allowances were 21.3% of sales for  the three months ended March 31,  1994
compared to 23.9% for the same period in 1993.

PAGE
<PAGE>
Operating  expenses  totaled  $93.9  million  in  the  first  quarter  of 1994
representing a 16.4% increase over the corresponding quarter in 1993.  Cost of
products sold,  as a  percent of  revenues,  increased due  to lower  domestic
greeting card  sales while selling,  distribution and administrative  expenses
increased due to expenses associated with The Paper  Factory as well as higher
expenses  to expand  the Company's  rapidly growing  Mexican operations.   The
Company  anticipates that  the change in  product  mix, pricing  pressures and
customer discounts which adversely affected gross margins from Cleo's sales of
gift wrap and paper products in 1993 will continue in 1994  and that Cleo will
incur a  loss for  1994.  In addition, the Company has  recently completed  an
extensive   review of Cleo's  inventory, and  anticipates that it will record,
in  the second quarter of 1994,  obsolescence charges against the book value of
certain of Cleo's inventory.

Financing  and derivative transaction  expenses increased  over 1993 primarily
due  to net losses on  certain interest rate  derivative transactions of $16.5
million in  the first quarter  of 1994.   The Company recorded  a net  loss on
derivative transactions  for the three  months ended March  31, 1994  of $16.5
million, consisting of an unrealized market value loss of $16.6 million on two
derivative transactions  outstanding at March 31, 1994,  which did not qualify
as hedges and  the recognition  of a $.1  million gain.   The market value  of
derivative  transactions outstanding  at March  31, 1994  was determined  by a
financial institution's valuation model based on the projected future value of
the transactions at maturity (see below).

Pretax loss of $18.6 million in the  first quarter of 1994 compared with  1993
pretax income of  $3.0 million,  while the net  loss of $18.3  million in  the
first quarter of  1994 compared with 1993  net income of $1.8  million for the
same period.

Financing and derivative  transaction expenses   The Company has  two interest
rate derivative transactions outstanding at March 31, 1994, which are recorded
at fair market value.  These two transactions have caps on the Company's total
exposure  and  replace  previous  uncapped positions  that  were  entered into
subsequent to December 31, 1993.  Except for the two positions described below
and two  relatively minor ($3 million  notional value) interest  rate swaps on
industrial  revenue  bonds,  the  Company  has  discontinued  trading  in  any
swap/derivative positions.

On March 4, 1994, the Company felt compelled to enter into the two outstanding
interest  rate derivative  transactions in  order  to replace  and to  cap its
exposure on  two prior interest rate derivative  transactions with a financial
institution that had a negative market value, on  that date, of $17.5 million.
The two new transactions, which are recorded at fair market  value, have a set
minimum floor loss of $3  million at maturity and a maximum  potential loss of
$27.575 million.    The  Company  recorded a  net  loss  in  the  accompanying
condensed  consolidated statements  of income of  $16.5 million  for the three
months ended  March 31, 1994 which is comprised of the $3 million minimum loss
to be paid upon maturity and an additional $13.6 million unrealized loss based
upon  the  fair  market  value  of  the  transactions  on that  date  and  the
recognition of a $.1 million gain from certain derivative transactions entered
into and/or terminated during 1994 which also  did not qualify as hedges.  The
current  market value was  determined by  a financial  institution's valuation
model  based on the  projected future value  of the  transactions at maturity.
These  positions will  continue to  be reported at  current fair  market value
until they mature or are closed out.  These transactions are still held by the
Company and,  at June 30,  1994, had an  estimated net cost of  termination of
approximately $23.0 million.

PAGE
<PAGE>
The combined effect  of these two  transactions is that  the Company's  losses
will be between $3 million and $27.575 million.  The Company's losses would be
minimized at $3 million  if the six-month LIBOR rate is at or  below  3.90% on
June 7, 1995  and the basis  point spread for  interest rate swaps (the  "swap
spread") relative to the 10.75% U.S. Treasury Note maturing August 15, 2005 is
at or  above 33.5  basis points  on August 15,  1995. On  the other  hand, its
losses would  be maximized  at $27.575  million  if the  six-month LIBOR  rate
equals or exceeds 5.90% on June 7, 1995 and the swap spread is 20 basis points
or  less  on  August 15,  1995.    The  Company  may  elect to  liquidate  the
transactions  at  any  time  prior  to  maturity  based  on  market conditions
prevailing at  the time.  As of  March 31, 1994, the  six-month LIBOR rate was
4.25% and the swap  spread was 33 basis points.   See also Note 7  of Notes to
Condensed Consolidated Financial Statements.

If held  to maturity, and  if market  conditions at maturity  are the  same as
existed on March 31, 1994,  the transactions would result in a  total realized
loss of  approximately $5.9 million.  The  additional $13.8 million unrealized
loss that is being recognized currently results from future  adverse movements
projected by the financial institution's valuation model.  If  those projected
adverse movements do not occur,  or if favorable movements occur, gains  in an
amount  determined by  then current market  conditions would  be recognized in
future periods to reverse the prior recognition of  unrealized losses, up to a
net loss  of $3  million in the  best case  at maturity  of the  transactions.
Similarly, if there are further future adverse movements, the Company could be
required to recognize up to an additional $7.875 million of loss.

The full amount of  the $19.7 million loss, representing the termination value
at March 31, 1994, had no cash flow  impact in the first quarter of 1994; cash
will not  be required  until maturity  for  each of  the respective  positions
unless they are liquidated prior thereto.  The positions may be liquidated and
paid out at any time prior to maturity and the Company will continue to review
the desirability of liquidating them on an ongoing basis.


Liquidity and Capital Resources

Cash flows  from  operating activities  for  the first  three  months of  1994
provided $110.7 million in cash compared to $93.3  million for the same period
in 1993.  The increase  from 1993 reflected a higher trade  receivable balance
from the previous year-end, combined  with an increase of non-cash charges  of
$22.6 million,  primarily  reflecting the  unrealized net  loss on  derivative
transactions.  Partially offsetting this increase was  higher inventory levels
combined with lower income taxes payable.

Cash used  in investing activities for  plant and equipment purchases  in 1994
was $7.0 million compared  to $8.8 million in  1993.  Capital expenditures  in
1993  included the  purchase of  a distribution  center by the  Company's U.K.
based subsidiary.

Cash  used in  financing activities  in the  first quarter  of 1994  was $64.7
million compared to $32.9 million  in 1993.  The increase reflects  the payoff
of  higher short-term  borrowing  levels  at  December 31,  1993  compared  to
December 31, 1992.

PAGE
<PAGE>
In connection with certain  of the Company's  debt agreements, the Company  is
required  to submit to  its lenders, interim  condensed consolidated financial
statements within 45 days after the end of the quarter.  Since the Company was
seeking  a more complete valuation of its derivative transactions prior to its
restatement of prior  period results, the Company was unable  to provide those
statements for the period  ended June 30,  1994 to its  lenders by August  15,
1994.   It is  management's intent to  file those statements  with the lenders
within thirty  days of the  original deadline  which is permissible  under the
debt agreements.  Additionally, these agreements contain  covenants related to
material  adverse changes and  material litigation.   Management believes that
the Company is not in violation of these covenants.

Management  believes that  its cash flows  from operations  and credit sources
will provide adequate funds,  both on a short-term  and on a long-term  basis,
for currently foreseeable debt payments, lease commitments  and payments under
existing  customer agreements, as  well as for  financing existing operations,
currently   projected  capital   expenditures,  anticipated   long-term  sales
agreements consistent with industry trends and other contingencies.   See Part
II, Item 1.

PAGE
<PAGE>
Part II. Other Information

Item 1. Legal Proceedings


On July  1,  1994, the  Company  announced that  it  had determined  that  the
inventory of  Cleo at December 31,  1993 had been overstated,  resulting in an
approximate 20%  overstatement  of  the  Company's  previously  reported  1993
consolidated net income.  See Part I, Item 2 hereof.

In  early July,  1994,  five  purported  class  actions  (Vladimir  v.  Gibson
Greetings,  Inc.,  Steiner  v.  Gibson   Greetings,  Inc.,  Gambal  v.  Gibson
Greetings,  Inc., Arosa  v.  Gibson  Greetings,  Inc.,  and  Kates  v.  Gibson
Greetings, Inc.) were commenced by certain stockholders (the  "Suits") against
the  Company and its  Chairman, President and  Chief Executive  Officer in the
United States District Court for the Southern District of Ohio,  each alleging
violations of  the federal  securities laws  and, in  the case of  two of  the
Suits,  breach of  common law  duties and  seeking unspecified damages  for an
asserted public  disclosure  of  false  information  regarding  the  Company's
earnings.   Each of the Suits points to  the inventory valuation issue at Cleo
as the  basis for its  claims.  The  Company intends to vigorously  defend the
Suits.

The Securities and  Exchange Commission is conducting a  private investigation
to  determine whether  the  Company  or any  of  its  officers, directors  and
employees  have engaged in  conduct in violation of  certain provisions of the
Securities Exchange Act of 1934 and the rules and regulations thereunder.  The
Company  believes  that  such  investigation  is  focused  principally  on the
derivative transactions  and the overstatement of the Cleo inventory discussed
in Part  I, Item 2 hereof  and the Company's public  statements and accounting
systems  with   respect  thereto.     The  Company  is  cooperating   in  such
investigation.

In 1989,  unfair labor practice charges  were filed against the  Company as an
outgrowth  of  a strike  at its  Berea,  Kentucky facility.    Remedies sought
include  back pay  from August  8, 1989  and reinstatement  of employment  for
approximately  200 employees.   In February 1990,  the General  Counsel of the
National Labor Relations Board ("NLRB") issued a complaint based on certain of
the allegations  of these charges (In the Matter of Gibson Greetings, Inc. and
International Brotherhood of  Fireman and Oilers,  AFL-CIO, Cases  9-CA-26706,
27660, 26875.)  On December 18, 1991,  an Administrative Law Judge of the NLRB
issued a  recommended  order,  which  included  reinstatements  and  back  pay
affecting approximately 160 strikers,  based on findings that the  Company had
violated certain  provisions of the National  Labor Relations Act.   On May 7,
1993,  the NLRB  upheld  the  Administrative  Law  Judge's  decision  in  some
respects, and  enlarged  the  number  of  strikers entitled  to  back  pay  to
approximately 240.  A prompt notice of  appeal was filed in the United  States
Court of Appeals for the  District of Columbia Circuit.  The  Company believes
it has  substantial defenses  to  the charges,  and these  defenses have  been
presented in briefs  in the Company's appeal.   The appeal is scheduled  to be
heard on September 14, 1994.  A decision is expected later in 1994 or early in
1995.

In addition, the Company is a defendant in certain other litigation.

Management does not believe that  an adverse outcome as to any or all of these
matters  would have a  material adverse effect  on the Company's  net worth or
total  cash flows;  however, the impact  on the  statement of  operations in a
given year could be material.

PAGE
<PAGE>
Item 2. Changes In Securities

Not applicable.

Item 3. Defaults Upon Senior Securities

Not applicable.

Item 4. Submission of Matters to a Vote of Security Holders

Not applicable.


Item 5. Other Information

Not applicable.

Item 6. Exhibits and Reports on Form 8-K

a)  Exhibit 10(a)     Employment Agreement between Gibson Greetings, Inc.
                      and Nelson J. Rohrbach, dated May 28, 1993

b)  Reports on Form 8-K
                      The Company filed a Form 8-K with the Securities and
                      Exchange Commission on March 4, 1994 attaching the
                      Company's press release dated March 4, 1994.  No
                      financial statements were required to be filed in
                      connection with the report.


PAGE
<PAGE>

                                   SIGNATURES


Pursuant to the  requirements of the  Securities Exchange Act of  1934, Gibson
Greetings, Inc. has  duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.

                                       GIBSON GREETINGS, INC.

Date    August 29, 1994
                                       By:/s/ William L. Flaherty
                                          ------------------------
                                          William L. Flaherty
                                          Vice President-Finance
                                          Principal Financial
                                          and Accounting Officer












<PAGE>
<PAGE>
                                                              Exhibit 10(a)

                                 May 28, 1993




Mr. Nelson J. Rohrbach
Appleton, Wisconsin

Dear Jack:

      This  will confirm  that you have  agreed to  serve as  President of the
Paper Factory  of Wisconsin, Inc.   ("the Company").   As President,  you will
report  directly to  the Board of  Directors of  the Company and  to the Chief
Executive Officer of Gibson Greetings, Inc. and will be responsible for all of
the operations of the Company as Chief Executive Officer.  The following terms
and conditions will govern your service to the Company.

1.    You will  serve  the Company,  whose  home office  shall  be located  in
      Appleton, Wisconsin, for your  term of employment hereunder, on  a full-
      time  basis as Chief Executive Officer, and  the Company will employ you
      as such, for a period of four years commencing on the date of Closing of
      that Stock Purchase Agreement to  which you are a party and  ending four
      years from such date unless your employment terminates (or death occurs)
      as hereinafter provided.  Your annual salary will be your current salary
      which amount  will be   reviewed  every fifteen  months  from your  last
      salary adjustment and  which may be  adjusted from time  to time by  the
      Company throughout the  term of  this Agreement in  accordance with  the
      salary administration program at Gibson Greetings, Inc.

2.    You  will participate,  subject to  legal requirements  and to  mutually
      agreeable changes,  to the same  extent and  in the same  manner as  you
      participated  prior to  execution of this  agreement, in  the Management
      Incentive Plan attached  hereto as  Exhibit A (but  with the  individual
      incentive measurements and various target levels determined by the Chief
      Executive Officer of Gibson  Greetings, Inc.) and in the  fringe benefit
      programs of the Company which, as examples, include the Company's 401(k)
      plan,  the Company's vacation  plan, the Company's  health benefit plan,
      and, in your case, the provision of an automobile and Country Club dues.
      In addition, you will participate in  a Special Bonus Plan to the extent
      set forth herein and in Exhibit B,  which is attached to and made a part
      hereof.   You  also  will  be  an  eligible  employee  for  purposes  of
      consideration  for participation  in  the Stock  Option  Plan of  Gibson
      Greetings,  Inc.  subject  to  determinations of  participation  by  the
      appropriate Gibson committee.








<PAGE>
<PAGE>

Mr. Nelson J. Rohrbach
Page Two


3.    In the  event you  are unable  to perform your  duties hereunder  due to
      illness or other incapacity, which  illness or incapacity continues  for
      more than  six consecutive or nonconsecutive months  in any twelve-month
      period,  the Company  shall have  the right,  on not  less than  30 days
      written notice to  you, to terminate your employment  hereunder.  In the
      event of such termination of employment or in the case of your death:

      (a)   your  participation in  Phase I  of the  Special Bonus  Plan shall
            continue unabated for the period of such Phase I;

      (b)   your participation in  Phase II  of the Special  Bonus Plan  shall
            terminate immediately and you shall not participate in such  Phase
            II  Bonus Plan  with  respect to  the fiscal  year  in which  such
            termination occurs or thereafter; and

      (c)   your salary and participation in other fringe benefit programs and
            including the Company's Management  Incentive Plan shall terminate
            as of  the end  of the  month of  terminated employment or  death,
            provided you shall participate in the Management Incentive Plan on
            a  prorata basis with  respect to  the fiscal  year in  which such
            termination or death occurs but not thereafter.

      Termination  of   employment  under  this   paragraph  shall   terminate
      provisions of this  Agreement with  the exception of  the provisions  of
      Paragraphs 5 and 6 of this Paragraph 3.

4.    In the event you  voluntarily terminate your employment during  the term
      of this Agreement  (including retirement), of if  the Company terminates
      your employment for cause:

      (a)   your  participation in  Phase I  of the  Special Bonus  Plan shall
            continue unabated for the period of such Phase I;

      (b)   your participation in  Phase II  of the Special  Bonus Plan  shall
            terminate  immediately and you shall not participate in such Phase
            II  Bonus  Plan with  respect  to the  fiscal year  in  which such
            termination occurs or thereafter; and

      (c)   your salary and participation in other fringe benefit programs and
            including the Company's Management Incentive  Plan shall terminate
            as of  the date of  termination and  you shall not  participate in
            such   Plan  with  respect  to  the  fiscal  year  in  which  such
            termination occurs or thereafter.







<PAGE>
<PAGE>

Mr. Nelson J. Rohrbach
Page Three


      As used  herein,  "cause" shall  include, without limitation, inadequate
      performance,  a lack  of commitment  to the  operations of  the Company,
      negligent  performance,  misconduct,  a  refusal  to  follow appropriate
      directions  or  a material  breach of  this  Agreement.   Termination of
      employment  under  this paragraph  shall  terminate  provisions of  this
      Agreement with the exception of the provisions of Paragraphs 5 and 6 and
      of this Paragraph 4.

5.    In the event of termination of your employment hereunder for any reason,
      you agree that (in addition to any other  restrictions applicable to you
      under  the  Stock Purchase  Agreement described  in  Paragraph 1)  for a
      period of one year thereafter you will not directly or indirectly engage
      or participate  as a  director, officer, employee,  consultant, advisor,
      shareholder,  partner or  joint venturer  in any specialty  retail store
      engaged in the sale of paper party goods, greeting cards or gift wrap in
      any of the markets served by Company on the date of termination.  If any
      of  the provisions  of this  Paragraph  5 are  held to  be unenforceable
      because of the scope, duration  or area of its applicability,  the court
      making such determination  shall have  the power to  modify such  scope,
      duration  or area  or all  of  them, and  such provision  shall then  be
      applicable  in  such  modified  form.    Because  the  Company  will  be
      irreparably  damaged  if  the  provisions  of  this  paragraph  are  not
      specifically  enforced,  Company  shall  be entitled  to  an  injunction
      restraining any violation  of this paragraph by you (without any bond or
      other  security  being required),  or any  other appropriate  decree for
      specific performance.  Such remedies shall not be exclusive and shall be
      in addition to any other remedy which Company may have.

6.    In  connection with  this Agreement,  you agree  to continue  to receive
      Confidential Information in confidence, and  not to disclose to  others,
      assist  others in  the application of,  or use  for your  own gain, such
      information, or any part thereof, unless and until  it has become public
      knowledge  or  has come  into  the possession  of  others  by legal  and
      equitable means.  You further agree that, upon termination of employment
      with  the  Company,  all  documents,  records,  notebooks,  and  similar
      writings,  including copies  thereof, then  in your  possession, whether
      prepared by you or by others, will  be left with or returned promptly to
      the  Company.     For  purposes  of  this   Paragraph  6,  "Confidential
      Information" means  information  concerning Company's  finances,  plans,
      sales, products, processes and services, and those of Company's parent,







<PAGE>
<PAGE>

Mr. Nelson J. Rohrbach
Page Four


      subsidiaries,  divisions, and affiliates, which  is disclosed to you  or
      known by  you as a  consequence of or  through your employment  with the
      Company, and  which is not generally  know in the industry  in which the
      Company or its subsidiaries,  divisions or affiliates are or  may become
      engaged.

7.    So long as you are a participant in the Special Bonus Plan,  the Company
      shall be maintained as a separate operating entity.

8.    This Agreement shall inure to the benefit of and be binding upon you and
      your  legal representatives as well  as the Company,  its successors and
      assigns   including,  without  limitations,   any  person,  partnership,
      corporation or other entity which may acquire all, or substantially all,
      of the Company's assets and business.

      To  indicate your  acceptance  of and  willingness to  be bound  by this
Agreement, please sign and return one duplicate original of this letter.

                                          Yours truly,

                                          THE PAPER FACTORY OF WISCONSIN, INC.

                                          By /s/ Tom Thompson
                                             ----------------

ACCEPTED AND AGREED TO:

/s/ Nelson J. Rohrbach
- - -----------------------
Nelson J. Rohrbach

Dated: May 28, 1993





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