GIBSON GREETINGS INC
10-Q/A, 1995-06-20
GREETING CARDS
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                              UNITED STATES

                   SECURITIES AND EXCHANGE COMMISSION

                         Washington, D.C.  20549


                               FORM 10-Q/A

                            (AMENDMENT NO. 2)

[ X ]   QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
        OF THE SECURITIES EXCHANGE ACT OF 1934


For the quarterly period ended March 31, 1994

         OR

[   ]    TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
         OF THE SECURITIES EXCHANGE ACT OF 1934


For the transition period from  _______ to _______

                   Commission File Number 0-11902


                         GIBSON GREETINGS, INC.


Incorporated under the laws                          IRS Employer
 of the State of Delaware                   Identification No. 52-1242761


                2100 Section Road, Cincinnati, Ohio 45237

                Telephone Number: Area Code 513-841-6600


Indicate  by  check  mark  whether  the  registrant  (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act  of
1934 during  the preceding  12 months  (or for  such shorter  period that  the
registrant was required  to file such  reports), and (2)  has been subject  to
such filing requirements for the past 90 days.  Yes [X] No [ ]

Indicate the number of shares outstanding  of each of the issuer's classes  of
common stock, as of the latest practicable date:  16,089,829 shares of  common
stock, par value $.01, outstanding at June 12, 1995.

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<PAGE>
Part I., Item 1, Financial Statements
<TABLE>
                            GIBSON GREETINGS, INC.
                     CONDENSED CONSOLIDATED BALANCE SHEETS
                (Dollars in thousands except per share amounts)
                                 (Unaudited)
<CAPTION>
                                                       Restated
                                          -----------------------------------
                                          March 31,   December 31,  March 31,
                                             1994         1993         1993
                                          ---------    ---------    ---------
<S>                                       <C>          <C>          <C>
ASSETS

CURRENT ASSETS:
  Cash and equivalents                    $  30,199    $   9,477    $  63,017
  Trade receivables, net                     60,457      192,163       48,900
  Inventories                               156,592      125,138      143,740
  Prepaid expenses                            5,578        4,207        4,632
  Prepaid income taxes                        3,009           -            -
  Deferred income taxes                      34,949       36,796       31,533
                                          ---------    ---------    ---------
    Total current assets                    290,784      367,781      291,822

PLANT AND EQUIPMENT, net                    117,591      116,900      114,629

NOTES RECEIVABLE, net                         1,126           -            -

DEFERRED INCOME TAXES                            -           854           -

OTHER ASSETS, net                            83,314       86,924       52,045
                                          ---------    ---------    ---------
                                          $ 492,815    $ 572,459    $ 458,496
                                          =========    =========    =========
LIABILITIES AND STOCKHOLDERS' EQUITY

CURRENT LIABILITIES:
  Debt due within one year                $   4,004    $  66,187    $   1,881
  Accounts payable                           18,454       18,835       16,442
  Income taxes payable                           -        13,071        4,844
  Other current liabilities                  52,709       60,479       47,143
                                          ---------    ---------    ---------
    Total current liabilities                75,167      158,572       70,310

DEFERRED INCOME TAXES                           486           -           176

LONG-TERM DEBT                               72,936       74,365       68,833

OTHER LIABILITIES                            43,182       26,425       16,760
                                          ---------    ---------    ---------
      Total liabilities                     191,771      259,362      156,079
                                          ---------    ---------    ---------

STOCKHOLDERS' EQUITY:
  Preferred stock, par value $1.00;
   5,000,000 shares authorized,
   none issued                                   -            -            -
  Preferred stock, Series A, par
   value $1.00; 300,000 shares
   authorized, none issued                       -            -            -
  Common stock, par value $.01;
   50,000,000 shares authorized,
   16,561,530, 16,533,267 and
   16,507,419 shares issued, respectively       166          165          165
  Paid-in capital                            45,703       45,209       44,522
  Retained earnings                         260,871      273,320      263,227
  Foreign currency adjustment                   200          291          391
                                          ---------    ---------    ---------
                                            306,940      318,985      308,305
  Less treasury stock, at cost,
   481,344, 473,344 and 473,344
   shares, respectively                       5,896        5,888        5,888
                                          ---------    ---------    ---------
    Total stockholders' equity              301,044      313,097      302,417
                                          ---------    ---------    ---------
                                          $ 492,815    $ 572,459    $ 458,496
                                          =========    =========    =========
</TABLE>
[FN]
See accompanying notes to condensed consolidated financial statements.
PAGE
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<TABLE>

                            GIBSON GREETINGS, INC.
                CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
                (Dollars in thousands except per share amounts)
                                 (Unaudited)
<CAPTION>

                                                         Three Months Ended
                                                             March 31,
                                                       ----------------------
                                                              Restated
                                                       ----------------------
                                                          1994         1993
                                                       ---------    ---------
<S>                                                    <C>          <C>
REVENUES                                               $  93,429    $  84,907

COSTS AND EXPENSES:

  Operating expenses:

    Cost of products sold                                 36,028       30,996

    Selling, distribution and
     administrative expenses                              57,852       49,661
                                                       ---------    ---------
      Total operating expenses                            93,880       80,657
                                                       ---------    ---------
Operating income (loss) before
 financing and derivative transaction expenses              (451)       4,250

  Financing and derivative transaction expenses:

    Interest expense, net of capitalized interest          1,974        1,656

    Interest income                                         (321)        (429)

    Loss on derivative transactions, net                   8,974        1,441
                                                       ---------    ---------
      Total financing and derivative
       transaction expenses, net                          10,627        2,668
                                                       ---------    ---------
Income (loss) before income taxes                        (11,078)       1,582

  Income taxes                                              (235)       1,221
                                                       ---------    ---------
Net income (loss)                                      $ (10,843)   $     361
                                                       =========    =========

Net income (loss) per share                            $    (.67)   $     .02
                                                       =========    =========
Dividends per share                                    $     .10    $     .10
                                                       =========    =========

</TABLE>
[FN]
See accompanying notes to condensed consolidated financial statements.

<TABLE>
                            GIBSON GREETINGS, INC.
                CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                            (Dollars in thousands)
                                 (Unaudited)
<CAPTION>
                                                         Three Months Ended
                                                             March 31,
                                                       ----------------------
                                                               Restated
                                                       ----------------------
                                                          1994         1993
                                                       ---------    ---------
<S>                                                    <C>          <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
  Net income (loss)                                    $ (10,843)   $     361
  Adjustments to reconcile net income (loss)
   to net cash provided by operating activities:
    Depreciation and write-down of display fixtures        5,670        6,479
    Loss on disposal of plant and equipment                  514          418
    Loss on derivative transactions, net                   8,974        1,441
    Deferred income taxes                                  3,187       (2,103)
    Amortization and write-down of deferred
     costs and other intangibles                           5,249        3,703
    Change in assets and liabilities:
     Decrease in trade receivables, net                  131,706      120,705
     Increase in inventories                             (31,454)     (24,982)
     Increase in prepaid expenses                         (1,371)        (331)
     Increase in prepaid income taxes                     (3,009)          -
     Increase in notes receivable, net                    (1,126)          -
     Increase in other assets, net of amortization        (1,639)      (1,472)
     Increase (decrease) in accounts payable                (381)       1,704
     Decrease in income taxes payable                    (13,071)      (5,087)
     Decrease in other current liabilities                (7,770)      (6,132)
     Increase in other liabilities                         7,783          279
    All other, net                                            10          131
                                                       ---------    ---------
      Total adjustments                                  103,272       94,753
                                                       ---------    ---------
        Net cash provided by operating activities         92,429       95,114
                                                       ---------    ---------
CASH FLOWS FROM INVESTING ACTIVITIES:
  Purchase of plant and equipment                         (7,005)      (8,820)
  Proceeds from sale of plant and equipment                   37          115
                                                       ---------    ---------
        Net cash used in investing activities             (6,968)      (8,705)
                                                       ---------    ---------
CASH FLOWS FROM FINANCING ACTIVITIES:
  Net decrease in short-term borrowings                  (62,270)     (30,100)
  Payments on long-term debt                              (1,350)      (1,280)
  Issuance of common stock                                   495           86
  Acquisition of common stock for treasury                    (8)          -
  Dividends paid                                          (1,606)      (1,603)
                                                       ---------    ---------
        Net cash used in financing activities            (64,739)     (32,897)
                                                       ---------    ---------
NET INCREASE IN CASH AND EQUIVALENTS                      20,722       53,512

CASH AND EQUIVALENTS AT BEGINNING OF PERIOD                9,477        9,505
                                                       ---------    ---------
CASH AND EQUIVALENTS AT END OF PERIOD                  $  30,199    $  63,017
                                                       =========    =========

Supplemental disclosures of cash flow information
  Cash paid during the period for:
    Interest, net of amounts capitalized               $     929    $   1,221
    Income taxes                                          12,632        8,406

</TABLE>
[FN]
See accompanying notes to condensed consolidated financial statements.

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<PAGE>

                            GIBSON GREETINGS, INC.
             NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                  Three Months Ended March 31, 1994 and 1993
                 (Amounts in thousands except per share data)
                                  (Unaudited)
Note 1 - Basis of Presentation

The accompanying unaudited condensed consolidated financial statements include
the accounts  of Gibson  Greetings, Inc.  and its  subsidiaries (the Company).
Intercompany transactions and balances have been eliminated in  consolidation.
The unaudited condensed consolidated  financial statements have been  prepared
in  accordance  with  Article  10-01  of  Regulation S-X of the Securities and
Exchange Commission and, as such,  do not include all information  required by
generally accepted  accounting principles.   However,  in the  opinion of  the
Company, these  financial statements  contain all  adjustments, consisting  of
only normal recurring adjustments,  necessary to present fairly  the financial
position as  of March  31, 1994,  December 31,  1993 and  March 31,  1993, the
results of its operations for the  three months ended March 31, 1994  and 1993
and its cash flows for  the three months ended March  31, 1994 and 1993.   The
accompanying  financial  statements  should  be  read  in conjunction with the
consolidated financial statements and  notes included in the  Company's Annual
Report on Form 10-K/A (Amendment No. 2) for the year ended December 31, 1993.

On  July  1,  1994,  the  Company  announced  that  it had determined that the
inventory of Cleo,  Inc.  (Cleo),  a wholly-owned subsidiary,  at December 31,
1993 had been overstated, resulting in an overstatement of the Company's  1993
condensed consolidated net income.  The overstatement of inventory and  income
before income  taxes was  $8,806 and  the effect  on net  income was $5,345 at
December  31,  1993  and  for  the  year  then  ended.   The accompanying 1993
consolidated financial statements  have been amended  and restated to  reflect
the correction of such overstatement.

At  March  31,  1994,  the  Cleo  inventories  remained  overstated by $8,806.
Accordingly, the accompanying  condensed consolidated financial  statements at
March 31, 1994  have been amended  and restated to  reflect the correction  of
such overstatement.  The correction had no impact on loss before income taxes,
net loss or net loss per share for the three months ended March 31, 1994.

In an institution and settlement of administrative proceedings dated  December
22, 1994 against Bankers Trust  (the Bankers Trust Order), the  Securities and
Exchange Commission (SEC) alleged that Bankers Trust misled the Company  about
the value of the Company's derivative positions by providing the Company  with
fair values that  were significantly different  from the values  determined by
Bankers  Trust  computer  model  and  recorded  on  Bankers  Trust's financial
records,  which  difference  resulted  in  a significant understatement of the
magnitude of the Company's fiscal year  1993 losses.  In late March  1995, the
SEC advised the Company that it  believed that the Company should restate  its
1993 consolidated financial statements.

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<PAGE>

The Company has restated  the 1993 year-end consolidated  financial statements
to reflect derivative  values based on  Bankers Trust's computer  model as set
forth in  the Bankers  Trust Order.   Such  restatement resulted  in a  $4,571
reduction in  previously reported  1993 annual  consolidated net  income and a
corresponding  decrease  in   1994  annual  consolidated   net  loss.     This
restatement, which  was reflected  in the  accompanying condensed consolidated
financial statements, reduced the previously  reported net loss for the  three
months  ended  March  31,  1994  by  $7,477  or $.46 per share and reduced the
previously reported net income  for the three months  ended March 31, 1993  by
$1,441 or $.09 per share.

Interest rate swap  and derivative transactions that do not  qualify as hedges
are recorded at their  fair market value, which  is the estimated amount  that
the  Company  would  receive  or  pay to  terminate  the  transactions  at the
reporting date  as  determined by  a financial  institution's valuation  model
based on the projected value of the transactions at maturity.

Certain prior year amounts in the consolidated financial statements  have been
reclassified to conform with the 1994 presentation.

Note 2 - Seasonal Nature of Business

Because  of  the  seasonal  nature  of  the  Company's  business,  results  of
operations for  interim periods are not necessarily  indicative of results for
the full year.

Note 3 - Trade Receivables

Trade receivables consist of the following:

                                          March 31,   December 31,  March 31,
                                             1994         1993         1993
                                          ---------    ---------    ---------
Trade receivables                         $ 105,480    $ 245,682    $ 100,007

Less reserve for returns,
  allowances, cash discounts
  and doubtful accounts                      45,023       53,519       51,107
                                          ---------    ---------    ---------
                                          $  60,457    $ 192,163    $  48,900
                                          =========    =========    =========

Note 4 - Inventories

Inventories consist of the following:

                                          March 31,   December 31,  March 31,
                                             1994         1993         1993
                                          ---------    ---------    ---------
Finished goods                            $  95,227    $  74,268    $  82,570
Work-in-process                              13,845       13,147       13,637
Raw materials and supplies                   47,520       37,723       47,533
                                          ---------    ---------    ---------
                                          $ 156,592    $ 125,138    $ 143,740
                                          =========    =========    =========

PAGE
<PAGE>

Note 5 - Interest Expense

There was no capitalized  interest for the three  months ended March 31,  1994
and 1993.

Note 6 - Net Income (Loss) Per Share

The  weighted  average  number  of  shares  of  common  stock  and equivalents
outstanding used in computing net (loss) income per share is as follows:


                                                       1994          1993
                                                    ----------    ----------
Three months ended March 31,                            16,198        16,074
                                                    ==========    ==========

Note 7 - Derivative Transactions

The Company  periodically has  entered into  interest rate  swap or derivative
transactions  with  the  intent  to  manage  the  interest rate sensitivity of
portions of its debt.  On March  4, 1994, the Company felt compelled to  enter
into two  interest rate  derivative transactions  to cap  its exposure  on two
prior  interest  interest  rate  derivative  transactions  that had a negative
market value, on that date, of  $17,500.  These two new transactions  had caps
on the Company's total exposure  and replaced the previous uncapped  positions
that were entered into subsequent to December 31, 1993 in an attempt to  limit
the Company's exposure against rising short-term interest rates.

The negative market values  of these two positions  at March 31, 1994  were as
follows:

              Six-month LIBOR  Band -  3.9% to 5.9%    $13,274
              Swap Spread                                3,171
                                                       -------
                                                       $16,445
                                                       =======

Based on the stated maturity dates,  the $16,445 accrual for loss is  shown as
an Other Liability in  the accompanying condensed consolidated  balance sheet.
As required by SFAS No. 109, the Company has recorded the tax benefit from the
loss on these  derivative transactions and  an offsetting valuation  allowance
for the full amount of the estimated tax benefit due to current  uncertainties
surrounding the amount, timing and characteristics of the loss.

PAGE
<PAGE>

On September 12, 1994 the Company filed suit against Bankers Trust Company and
its  affiliate  BT  Securities  in  the  United  States District Court for the
Southern District of Ohio (Gibson Greetings, Inc. v. Bankers Trust Company and
BT  Securities  Corporation)  alleging  that  in  connection  with the sale of
derivatives to the Company they had breached fiduciary duties, made fraudulent
misrepresentations, and failed to  make adequate disclosures, in  violation of
common law and statutory obligations to the Company.  The suit sought  damages
and  asked  that   the  court  declare   the  Company's  existing   derivative
transactions with Bankers Trust to  be unenforceable.  Bankers Trust  filed an
Answer denying the allegations and  a counterclaim seeking enforcement of  the
existing derivative transactions.   On November  23, 1994 the  Company settled
its claims against Bankers Trust.  As part of the settlement, the Company paid
Bankers Trust $6,180, which included the reimbursement of approximately $3,344
of cash payments previously made to the Company by Bankers Trust and  recorded
as income in 1993.  In return, the remaining transactions were terminated with
no further liability to the Company.

Note 8 - Legal Matters

In July 1994, immediately following the Company's announcement of an inventory
misstatement at the Company's subsidiary Cleo, Inc.  (Cleo), which resulted in
an overstatment  of the  Company's previously  reported 1993  consolidated net
income, five purported class  actions were commenced by  certain stockholders.
These  suits  were  consolidated  and  a  Consolidated  Amended  Class  Action
Complaint against  the Company,  its Chairman,  President and  Chief Executive
Officer,  its  Chief  Financial  Officer  and  the  former President and Chief
Executive Officer  of Cleo  was filed  in October  1994 in  the United  States
District Court  for the  Southern District  of Ohio  (In Re  Gibson Securities
Litigation).  In December 1994 the  Court ruled that neither of the  two named
plaintiffs qualified  as a  class representative.   Plaintiffs  have filed  an
Amended Complaint naming a proposed substitute class representative.  Like its
predecessors in this litigation, the most recent complaint alleges  violations
of the federal securities laws  and seeks unspecified damages for  an asserted
public disclosure of false information regarding the Company's earnings.   The
Company intends to defend the suit vigorously and has filed an Answer  denying
any wrongdoing  and a  Third Party  Complaint against  its former  auditor for
contribution against any judgment adverse to the Company.

On April 10, 1995, two purported class action lawsuits were commenced  against
the Company, its Chairman, President and Chief Executive Officer and its Chief
Financial  Officer  in  the  United  States  District  Court  for the Southern
District of Ohio (Kurtz v. Gibson  Greetings Inc., et al and Romine  v. Gibson
Greetings  Inc.,  et  al).    The  Complaints allege violations of the federal
securities  law  for  an  asserted  failure  to  disclose  allegedly  material
information  regarding  the  Company's  financial  performance.    The Company
intends to defend the suits vigorously.

The  litigation  described  in  the  two  preceding paragraphs is in the early
stages  of  proceedings.    Accordingly,  the  Company  presently is unable to
predict  the  effect  of  the  ultimate  resolutions of these matters upon the
Company's results  of operations  and cash  flows; as  of this  date, however,
Managment does  not expect  that such  resolutions would  result in a material
adverse effect upon  the Company's total  net worth, although  a substantially
unfavorable outcome could be material to such net worth.

PAGE
<PAGE>

The SEC is conducting a private investigation to determine whether the Company
or  certain  former  officers  engaged  in  conduct  in  violation  of certain
provisions  of  the  Securities  Exchange  Act  of  1934  and  the  rules  and
regulations  thereunder.    The  investigation  is  focused  on  the Company's
derivative  transactions  and  the  Company's  reporting  and  accounting with
respect thereto.  The Company is cooperating in such investigation.

As noted  in Note  7, on  September 12,  1994 the  Company filed  suit against
Bankers Trust  Company and  its affiliate  BT Securities  in the United States
District Court for  the Southern District  of Ohio (Gibson  Greetings, Inc. v.
Bankers  Trust  Company  and  BT  Securities  Corporation)  alleging  that  in
connection  with  the  sale  of  derivatives  to the Company they had breached
fiduciary  duties,  made  fraudulent  misrepresentations,  and  failed to make
adequate disclosures, in violation of common law and statutory obligations  to
the Company.

In 1989, unfair labor  practice charges were filed  against the Company as  an
outgrowth  of  a  strike  at  its  Berea,  Kentucky facility.  Remedies sought
include  back  pay  from  August  8,  1989 and reinstatement of employment for
approximately 200  employees.   In February  1990, the  General Counsel of the
National Labor Relations Board (NLRB)  issued a complaint based on  certain of
the allegations of these charges (In the Matter of Gibson Greetings, Inc.  and
International Brotherhood  of Firemen  and Oilers,  AFL-CIO Cases  9-CA-26706,
27660, 26875).  On December 18, 1991, an Administrative Law Judge of the  NLRB
issued  a  recommended  order,  which  included  reinstatements  and  back pay
affecting approximately 160 strikers, based  on findings that the Company  had
violated certain provisions of  the National Labor Relations  Act.  On May  7,
1993,  the  NLRB  upheld  the  Administrative  Law  Judge's  decision  in some
respects,  and  enlarged  the  number  of  strikers  entitled  to  back pay to
approximately 240.  An appeal was filed in the United States Court of  Appeals
for the District of Columbia Circuit  and, on May 19, 1995, a  unanimous panel
of that Court reversed  the NLRB's finding.   The Court found that  the strike
was not  an unfair  labor practice  strike and  that a  significant number  of
strikers  had  been  permanently  replaced  and  thus  were  not  entitled  to
reinstatement or  back pay.   The  Court remanded  the case  to the NLRB for a
factual determination on the issue of permanency with respect to approximately
52 replacements hired after  June 29, 1989.   The Company did not  contest the
reinstatement of six employees terminated for alleged striker violence and the
Court ordered reinstatement of four  others in the same category.   Management
does not believe  that the outcome  of this matter  will result in  a material
adverse  effect  on  the  Company's  total  net worth, cash flows or operating
results.

In addition, the  Company is a  defendent in certain  other routine litigation
which is not expected to result in a material adverse effect on the  Company's
net worth, total cash flows or operating results.

PAGE
<PAGE>

Part  I.,  Item  2.,  Management's  Discussion  and  Analysis  of  Results  of
Operations and Financial Condition

Introduction

As announced on July 1, 1994, the Company determined that the inventory of its
Cleo, Inc. gift  wrap subsidiary (Cleo)  had been overstated,  resulting in an
overstatement  of  the  Company's  previously  reported  1993 consolidated net
income.   As a  result of  this overstatement,  as well  as the  accrual of an
unrealized market value net loss on certain derivative transactions which  did
not qualify as hedges, it was  necessary for the Company to amend  and restate
its consolidated financial  statements for the  third quarter ended  September
30, 1993, the fourth quarter ended December 31, 1993, the twelve months  ended
December  31,  1993  and  for   the  first  quarter  ended  March   31,  1994.
Additionally,  the  Company  has  complied  with  the  Securities and Exchange
Commission  (SEC)  request  that  the  Company  restate  its 1993 consolidated
financial statements due to the SEC's allegation that Bankers Trust caused the
Company  to  materially  understate  its  unrealized losses related to certain
derivative transactions during  1993.  The  adjustments made are  described in
Note 1 of the Notes to Condensed Consolidated Financial Statements included in
this report,  and should  be reviewed  in conjunction  with the  discussion of
"Results of Operations" and "Liquidity and Capital Resources" presented below.

Results of Operations

Revenues increased 10.0% to  $93.4 million in the  first quarter of 1994  from
$84.9 million in the first quarter of 1993.  This was principally due to sales
by The Paper Factory of Wisconsin, Inc. (The Paper Factory) which was acquired
June 1, 1993,  as well as  increases in sales  of gift wrap and  international
sales  of greetings cards. These gains were partially offset by lower domestic
shipments  of greeting cards  during the quarter  as a result  of shipments in
late 1993 to ensure that customers received adequate replenishment of everyday
cards  as well  as supplies of  Valentine products.   Additionally, the severe
winter weather experienced in certain areas of the country  adversely impacted
retail sales and, in turn, customer reordering of everyday products.   Returns
and allowances were 21.3% of sales for  the three months ended March 31,  1994
compared to 23.9% for the same period in 1993.

Operating  expenses  totaled  $93.9  million  in  the  first  quarter  of 1994
representing a 16.4% increase over the corresponding quarter in 1993.  Cost of
products  sold,  as  a  percent  of  revenues, increased due to lower domestic
greeting card  sales while  selling, distribution  and administrative expenses
increased due to expenses associated with The Paper Factory as well as  higher
expenses to expand the Company's rapidly growing Mexican operations.  At March
31, 1994,  the Company  anticipated that  the change  in product  mix, pricing
pressures and customer discounts  which adversely affected gross  margins from
Cleo's sales of gift  wrap and paper products  in 1993 would continue  in 1994
and that  Cleo would  incur a  loss for  1994.   In addition,  the Company had
recently completed an  extensive review of  Cleo's inventory, and  anticipated
that it  would record,  in the  second quarter  of 1994,  obsolescence charges
against the book value of certain of Cleo's inventory.

PAGE
<PAGE>

Financing and  derivative transaction  expenses increased  over 1993 primarily
due to  net losses  on certain  interest rate  derivative transactions of $9.0
million in  the first  quarter of  1994.   The Company  recorded a net loss on
derivative transactions  for the  three months  ended March  31, 1994  of $9.0
million, consisting of an unrealized market value loss of $9.1 million on  two
derivative transactions outstanding at March  31, 1994, which did not  qualify
as hedges and the  recognition of a $0.1  million gain.  The  market values of
derivative transactions outstanding at March 31, 1994 and 1993 were determined
by  a  financial  institution  based  on  the  projected  future  value of the
transactions  at  maturity.    These  positions  were reported at current fair
market  value  until  they  were  closed  out.  (See "Financing and Derivative
Transactions Expenses" below).

Pretax loss of $11.1 million in  the first quarter of 1994 compared  with 1993
pretax income  of $1.6  million, while  the net  loss of  $10.8 million in the
first quarter of 1994  compared with 1993 net  income of $0.4 million  for the
same period.

Financing and Derivative Transaction Expenses

The company had two interest rate derivative transactions outstanding at March
31, 1994, which were  recorded at fair market  value.  These two  transactions
had  caps  on  the  Company's  total  exposure  and replaced previous uncapped
positions that were entered  into subsequent to December  31, 1993.  At  March
31, 1994,  except for  the two  positions described  below and  two relatively
minor ($3.0 million notional value) interest rate swaps on industrial  revenue
bonds, the Company had discontinued trading in any swap/derivative positions.

On March 4, 1994, the Company felt compelled to enter into the two outstanding
interest  rate  derivative  transactions  in  order  to replace and to cap its
exposure  on  two  prior  interest  rate  derivative  transactions  that had a
negative market value, on that date, of $17.5 million.

On September 12, 1994 the Company filed suit against Bankers Trust Company and
its  affiliate  BT  Securities  in  the  United  States District Court for the
Southern District of Ohio (Gibson Greetings, Inc. v. Bankers Trust Company and
BT  Securities  Corporation)  alleging  that  in  connection  with the sale of
derivatives to the Company they had breached fiduciary duties, made fraudulent
misrepresentations, and failed to  make adequate disclosures, in  violation of
common law and statutory obligations to the Company.  The suit sought  damages
and  asked  that   the  court  declare   the  Company's  existing   derivative
transactions with Bankers Trust to  be unenforceable.  Bankers Trust  filed an
Answer denying the allegations and  a counterclaim seeking enforcement of  the
existing derivative transactions.   On November  23, 1994 the  Company settled
its claims against Bankers Trust.  As part of the settlement, the Company paid
Bankers Trust $6.2 million  which included the reimbursement  of approximately
$3.4 million of cash payments previously made to the Company by Bankers  Trust
and recorded as income  in 1993.  In  return, the remaining transactions  were
terminated with no further liability to the Company.

The full amount of the $16.4 million loss, representing the termination  value
at March 31, 1994 had no cash flow impact in the first quarter.

PAGE
<PAGE>

Certain of the derivative transactions executed during the first three  months
of 1993 did  not qualify as  effective interest rate  hedges and, accordingly,
the proceeds realized from such transactions (approximately $0.2 million) were
recognized as a component of the  loss on derivative transactions, net in  the
restated condensed consolidated statement  of operations for the  three months
ended March 31, 1993.  Additionally, the estimated current market value of two
derivative transactions outstanding at March 31, 1993, which likewise did  not
qualify as effective interest  rate hedges, was a  loss of $1.5 million  which
was accrued  in the  restated condensed  consolidated financial  statements at
March 31, 1993.

Liquidity and Capital Resources

Cash  flows  from  operating  activities  for  the  first three months of 1994
provided $92.4 million in cash compared  to $95.1 million for the same  period
in 1993.   The  decrease from  1993 reflected  net loss  as of  March 31, 1994
offset  by  non-cash  charges  of  $23.6  million,  primarily  reflecting  the
unrealized net loss  on derivative transactions,  and higher inventory  levels
combined with lower income taxes payable.

Cash used  in investing activities for  plant and equipment purchases  in 1994
was $7.0 million compared  to $8.8 million in  1993.  Capital expenditures  in
1993  included the  purchase of  a distribution  center by the  Company's U.K.
based subsidiary.

Cash  used in  financing activities  in the  first quarter  of 1994  was $64.7
million compared to $32.9 million  in 1993.  The increase reflects  the payoff
of  higher short-term  borrowing  levels  at  December 31,  1993  compared  to
December 31, 1992.

Covenants contained in  the Company's debt  agreement required the  Company to
deliver  to  its  lenders  audited  comparative  1994  and  1993  consolidated
financial statements by April 30,  1995.  The Comapany obtained  waivers dated
April 25  and 28,  1995 from  the lenders  extending the  delivery of required
financial statements until June 8,  1995.  These statements were  delivered on
that date.

Management believes  that its  cash flows  from operations  and credit sources
will provide adequate funds,  both on a short-term  and on a long-term  basis,
for currently foreseeable debt payments, lease commitments and payments  under
existing customer agreements,  as well as  for financing existing  operations,
currently  projected   capital  expenditures,   anticipated  long-term   sales
agreements consistent with industry trends and other contingencies.  (See Part
II. Item 1.)

PAGE
<PAGE>

Part II. Other Information

Item 1. Legal Proceedings

The  information  presented  in  Note  8  of  Notes  to Condensed Consolidated
Financial Statements (Part I, Item 1) is incorporated by reference in response
to this Item.

Item 2. Changes In Securities

Not applicable.

Item 3. Defaults Upon Senior Securities

Not applicable.

Item 4. Submission of Matters to a Vote of Security Holders

Not applicable.

Item 5. Other Information

Not applicable.

Item 6. Exhibits and Reports on Form 8-K

a)  Exhibit 10(a)     Employment Agreement between Gibson Greetings, Inc.
                      and Nelson J. Rohrbach, dated May 28, 1993

b)  Reports on Form 8-K
                      The Company filed a Form 8-K with the Securities and
                      Exchange Commission on March 4, 1994 attaching the
                      Company's press release dated March 4, 1994.  No
                      financial statements were required to be filed in
                      connection with the report.


PAGE
<PAGE>

                                   SIGNATURES


Pursuant to the  requirements of the  Securities Exchange Act  of 1934, Gibson
Greetings, Inc. has duly caused this amended report to be signed on its behalf
by the undersigned thereunto duly authorized.

                                       GIBSON GREETINGS, INC.

Date    June 19, 1995
                                       By:/s/ William L. Flaherty
                                          ------------------------
                                          William L. Flaherty
                                          Vice President-Finance
                                          Principal Financial
                                          and Accounting Officer












<PAGE>
<PAGE>
                                                              Exhibit 10(a)

                                 May 28, 1993




Mr. Nelson J. Rohrbach
Appleton, Wisconsin

Dear Jack:

      This  will confirm  that you have  agreed to  serve as  President of the
Paper Factory  of Wisconsin, Inc.   ("the Company").   As President,  you will
report  directly to  the Board of  Directors of  the Company and  to the Chief
Executive Officer of Gibson Greetings, Inc. and will be responsible for all of
the operations of the Company as Chief Executive Officer.  The following terms
and conditions will govern your service to the Company.

1.    You will  serve  the Company,  whose  home office  shall  be located  in
      Appleton, Wisconsin, for your  term of employment hereunder, on  a full-
      time  basis as Chief Executive Officer, and  the Company will employ you
      as such, for a period of four years commencing on the date of Closing of
      that Stock Purchase Agreement to  which you are a party and  ending four
      years from such date unless your employment terminates (or death occurs)
      as hereinafter provided.  Your annual salary will be your current salary
      which amount  will be   reviewed  every fifteen  months  from your  last
      salary adjustment and  which may be  adjusted from time  to time by  the
      Company throughout the  term of  this Agreement in  accordance with  the
      salary administration program at Gibson Greetings, Inc.

2.    You  will participate,  subject to  legal requirements  and to  mutually
      agreeable changes,  to the same  extent and  in the same  manner as  you
      participated  prior to  execution of this  agreement, in  the Management
      Incentive Plan attached  hereto as  Exhibit A (but  with the  individual
      incentive measurements and various target levels determined by the Chief
      Executive Officer of Gibson  Greetings, Inc.) and in the  fringe benefit
      programs of the Company which, as examples, include the Company's 401(k)
      plan,  the Company's vacation  plan, the Company's  health benefit plan,
      and, in your case, the provision of an automobile and Country Club dues.
      In addition, you will participate in  a Special Bonus Plan to the extent
      set forth herein and in Exhibit B,  which is attached to and made a part
      hereof.   You  also  will  be  an  eligible  employee  for  purposes  of
      consideration  for participation  in  the Stock  Option  Plan of  Gibson
      Greetings,  Inc.  subject  to  determinations of  participation  by  the
      appropriate Gibson committee.








<PAGE>
<PAGE>

Mr. Nelson J. Rohrbach
Page Two


3.    In the  event you  are unable  to perform your  duties hereunder  due to
      illness or other incapacity, which  illness or incapacity continues  for
      more than  six consecutive or nonconsecutive months  in any twelve-month
      period,  the Company  shall have  the right,  on not  less than  30 days
      written notice to  you, to terminate your employment  hereunder.  In the
      event of such termination of employment or in the case of your death:

      (a)   your  participation in  Phase I  of the  Special Bonus  Plan shall
            continue unabated for the period of such Phase I;

      (b)   your participation in  Phase II  of the Special  Bonus Plan  shall
            terminate immediately and you shall not participate in such  Phase
            II  Bonus Plan  with  respect to  the fiscal  year  in which  such
            termination occurs or thereafter; and

      (c)   your salary and participation in other fringe benefit programs and
            including the Company's Management  Incentive Plan shall terminate
            as of  the end  of the  month of  terminated employment or  death,
            provided you shall participate in the Management Incentive Plan on
            a  prorata basis with  respect to  the fiscal  year in  which such
            termination or death occurs but not thereafter.

      Termination  of   employment  under  this   paragraph  shall   terminate
      provisions of this  Agreement with  the exception of  the provisions  of
      Paragraphs 5 and 6 of this Paragraph 3.

4.    In the event you  voluntarily terminate your employment during  the term
      of this Agreement  (including retirement), of if  the Company terminates
      your employment for cause:

      (a)   your  participation in  Phase I  of the  Special Bonus  Plan shall
            continue unabated for the period of such Phase I;

      (b)   your participation in  Phase II  of the Special  Bonus Plan  shall
            terminate  immediately and you shall not participate in such Phase
            II  Bonus  Plan with  respect  to the  fiscal year  in  which such
            termination occurs or thereafter; and

      (c)   your salary and participation in other fringe benefit programs and
            including the Company's Management Incentive  Plan shall terminate
            as of  the date of  termination and  you shall not  participate in
            such   Plan  with  respect  to  the  fiscal  year  in  which  such
            termination occurs or thereafter.







<PAGE>
<PAGE>

Mr. Nelson J. Rohrbach
Page Three


      As used  herein,  "cause" shall  include, without limitation, inadequate
      performance,  a lack  of commitment  to the  operations of  the Company,
      negligent  performance,  misconduct,  a  refusal  to  follow appropriate
      directions  or  a material  breach of  this  Agreement.   Termination of
      employment  under  this paragraph  shall  terminate  provisions of  this
      Agreement with the exception of the provisions of Paragraphs 5 and 6 and
      of this Paragraph 4.

5.    In the event of termination of your employment hereunder for any reason,
      you agree that (in addition to any other  restrictions applicable to you
      under  the  Stock Purchase  Agreement described  in  Paragraph 1)  for a
      period of one year thereafter you will not directly or indirectly engage
      or participate  as a  director, officer, employee,  consultant, advisor,
      shareholder,  partner or  joint venturer  in any specialty  retail store
      engaged in the sale of paper party goods, greeting cards or gift wrap in
      any of the markets served by Company on the date of termination.  If any
      of  the provisions  of this  Paragraph  5 are  held to  be unenforceable
      because of the scope, duration  or area of its applicability,  the court
      making such determination  shall have  the power to  modify such  scope,
      duration  or area  or all  of  them, and  such provision  shall then  be
      applicable  in  such  modified  form.    Because  the  Company  will  be
      irreparably  damaged  if  the  provisions  of  this  paragraph  are  not
      specifically  enforced,  Company  shall  be entitled  to  an  injunction
      restraining any violation  of this paragraph by you (without any bond or
      other  security  being required),  or any  other appropriate  decree for
      specific performance.  Such remedies shall not be exclusive and shall be
      in addition to any other remedy which Company may have.

6.    In  connection with  this Agreement,  you agree  to continue  to receive
      Confidential Information in confidence, and  not to disclose to  others,
      assist  others in  the application of,  or use  for your  own gain, such
      information, or any part thereof, unless and until  it has become public
      knowledge  or  has come  into  the possession  of  others  by legal  and
      equitable means.  You further agree that, upon termination of employment
      with  the  Company,  all  documents,  records,  notebooks,  and  similar
      writings,  including copies  thereof, then  in your  possession, whether
      prepared by you or by others, will  be left with or returned promptly to
      the  Company.     For  purposes  of  this   Paragraph  6,  "Confidential
      Information" means  information  concerning Company's  finances,  plans,
      sales, products, processes and services, and those of Company's parent,







<PAGE>
<PAGE>

Mr. Nelson J. Rohrbach
Page Four


      subsidiaries,  divisions, and affiliates, which  is disclosed to you  or
      known by  you as a  consequence of or  through your employment  with the
      Company, and  which is not generally  know in the industry  in which the
      Company or its subsidiaries,  divisions or affiliates are or  may become
      engaged.

7.    So long as you are a participant in the Special Bonus Plan,  the Company
      shall be maintained as a separate operating entity.

8.    This Agreement shall inure to the benefit of and be binding upon you and
      your  legal representatives as well  as the Company,  its successors and
      assigns   including,  without  limitations,   any  person,  partnership,
      corporation or other entity which may acquire all, or substantially all,
      of the Company's assets and business.

      To  indicate your  acceptance  of and  willingness to  be bound  by this
Agreement, please sign and return one duplicate original of this letter.

                                          Yours truly,

                                          THE PAPER FACTORY OF WISCONSIN, INC.

                                          By /s/ Tom Thompson
                                             ----------------

ACCEPTED AND AGREED TO:

/s/ Nelson J. Rohrbach
- -----------------------
Nelson J. Rohrbach

Dated: May 28, 1993





<PAGE>
<PAGE>


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                                0
                                          0
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