GIBSON GREETINGS INC
10-Q/A, 1995-06-20
GREETING CARDS
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                                UNITED STATES

                      SECURITIES AND EXCHANGE COMMISSION

                           Washington, D.C.  20549

                                  FORM 10-Q/A

                               (AMENDMENT NO. 1)

  [ X ]   QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
          OF THE SECURITIES EXCHANGE ACT OF 1934

  For the quarterly period ended June 30, 1994

           OR

  [   ]    TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
           OF THE SECURITIES EXCHANGE ACT OF 1934

  For the transition period from  _______ to _______

                      Commission File Number 0-11902

                            GIBSON GREETINGS, INC.

  Incorporated under the laws                   IRS Employer
    of the State of Delaware          Identification No. 52-1242761

                  2100 Section Road, Cincinnati, Ohio 45237

                   Telephone Number: Area Code 513-841-6600

Indicate  by  check  mark  whether  the  registrant  (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act  of
1934 during  the preceding  12 months  (or for  such shorter  period that  the
registrant was required  to file such  reports), and (2)  has been subject  to
such filing requirements for the past 90 days.  Yes [X] No [ ]

Indicate the number of shares outstanding  of each of the issuer's classes  of
common stock, as of the latest practicable date:  16,089,829 shares of  common
stock, par value $.01, outstanding at June 12, 1995.





PAGE
<PAGE>
<TABLE>
 Part I., Item 1, Financial Statements

                          GIBSON GREETINGS, INC.
                   CONDENSED CONSOLIDATED BALANCE SHEETS
              (Dollars in thousands except per share amounts)
                                (Unaudited)
<CAPTION>
                                                    Restated
                                       -------------------------------------
                                        June 30,   December 31,     June 30,
                                          1994          1993          1993
                                       ---------     ---------     ---------
<S>                                    <C>           <C>           <C>
ASSETS
CURRENT ASSETS:
  Cash and equivalents                 $   5,957     $   9,477     $  15,234
  Trade receivables, net                  50,584       192,163        34,365
  Inventories                            192,427       125,138       185,527
  Prepaid expenses                         5,814         4,207         4,675
  Prepaid income taxes                     8,702            -             -
  Deferred income taxes                   36,333        36,796        29,255
                                       ---------     ---------     ---------
     Total current assets                299,817       367,781       269,056
                                       ---------     ---------     ---------
PLANT AND EQUIPMENT, net                 122,087       116,900       118,117

NOTES RECEIVABLE, net                      1,075            -             -

OTHER ASSETS, net                         85,553        86,924        79,722
                                       ---------     ---------     ---------
                                       $ 508,532     $ 571,605     $ 466,895
                                       =========     =========     =========
LIABILITIES AND STOCKHOLDERS' EQUITY
CURRENT LIABILITIES:
  Debt due within one year             $  33,102     $  66,187     $   1,887
  Accounts payable                        22,512        18,835        17,553
  Income taxes payable                        -         13,071           177
  Other current liabilities               70,682        60,479        47,278
                                       ---------     ---------     ---------
   Total current liabilities             126,296       158,572        66,895
                                       ---------     ---------     ---------
DEFERRED INCOME TAXES                        423          (854)        1,365

LONG-TERM DEBT                            63,695        74,365        76,835

OTHER LIABILITIES                         35,352        26,425        19,311
                                       ---------     ---------     ---------
   Total liabilities                     225,766       258,508       164,406
                                       ---------     ---------     ---------
STOCKHOLDERS' EQUITY:
  Preferred stock, par value $1.00;
   5,000,000 shares authorized,
   none issued                                -             -             -

  Preferred stock, Series A, par
   value $1.00; 300,000 shares
   authorized, none issued                    -             -             -

  Common stock, par value $.01;
   50,000,000 shares authorized,
   16,579,530, 16,533,267 and
   16,508,469 shares issued,
   respectively                              166           165           165
  Paid-in capital                         46,019        45,209        44,615
  Retained earnings                      242,328       273,320       263,232
  Foreign currency adjustment                193           291           365
                                       ---------     ---------     ---------
                                         288,706       318,985       308,377
  Less treasury stock, at cost,
   483,701, 473,344 and 473,344
   shares, respectively                    5,940         5,888         5,888
                                       ---------     ---------     ---------
   Total stockholders' equity            282,766       313,097       302,489
                                       ---------     ---------     ---------
                                       $ 508,532     $ 571,605     $ 466,895
                                       =========     =========     =========
</TABLE>
[FN]
See accompanying notes to condensed consolidated financial statements.
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<PAGE>
<TABLE>
                          GIBSON GREETINGS, INC.
              CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
              (Dollars in thousands except per share amounts)
                                (Unaudited)
<CAPTION>
                              Three Months Ended         Six Months Ended
                                   June 30,                  June 30,
                            ----------------------    ----------------------
                                   Restated                  Restated
                            ----------------------    ----------------------
                               1994         1993         1994         1993
                            ---------    ---------    ---------    ---------
<S>                         <C>          <C>          <C>          <C>
Revenues                    $  90,648    $  83,964    $ 184,077    $ 168,871

Costs and expenses:

  Operating expenses:

    Cost of products sold      43,538       30,813       79,566       61,809

    Selling, distribution
    and administrative
    expenses                   61,237       49,256      119,089       98,917
                            ---------    ---------    ---------    ---------
    Total operating
      expenses                104,775       80,069      198,655      160,726
                            ---------    ---------    ---------    ---------
Operating income (loss)
  before financing and
  derivative transaction
  expenses                    (14,127)       3,895      (14,578)       8,145

  Financing and derivative
    transaction expenses:

     Interest expense, net of
      capitalized interest      2,055        1,761        4,029        3,417

     Interest income             (188)        (338)        (509)        (767)

     Loss on derivative
       transactions, net        6,550         (394)      15,524        1,047
                            ---------    ---------    ---------    ---------
    Total financing and
      derivative transaction
      expenses, net             8,417        1,029       19,044        3,697
                            ---------    ---------    ---------    ---------
Income (loss) before
  income taxes                (22,544)       2,866      (33,622)       4,448

 Income taxes                  (5,611)       1,257       (5,846)       2,478
                            ---------    ---------    ---------    ---------
Net income (loss)           $ (16,933)   $   1,609    $ (27,776)   $   1,970
                            =========    =========    =========    =========
Net income (loss) per share $   (1.05)   $     .10    $   (1.72) $       .12
                            =========    =========    =========    =========
Dividends per share         $     .10    $     .10    $     .20    $     .20
                            =========    =========    =========    =========
</TABLE>
[FN]
See accompanying notes to condensed consolidated financial statements.
<PAGE>
<PAGE>
<TABLE>
                          GIBSON GREETINGS, INC.
              CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                          (Dollars in thousands)
                                (Unaudited)
<CAPTION>
                                                        Six Months Ended
                                                            June 30,
                                                    ------------------------
                                                            Restated
                                                    ------------------------
                                                       1994          1993
                                                    ----------    ----------
<S>                                                 <C>           <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
 Net income (loss)                                  $  (27,776)   $    1,970
 Adjustments to reconcile net income (loss) to
  net cash provided by operating activities:
   Depreciation and write-down of display fixtures      11,449        11,085
   Loss on disposal of plant and equipment               2,818         2,420
   Loss on derivative transactions, net                 15,524         1,047
   Deferred income taxes                                 1,740           729
   Amortization of deferred costs and other
    intangibles                                         10,546         7,543
   Change in assets and liabilities:
      Decrease in trade receivables, net               141,579       135,269
      Increase in inventories                          (67,289)      (58,546)
      Increase in prepaid expenses                      (1,607)         (182)
      Increase in prepaid income taxes                  (8,702)           -
      Increase in notes receivable, net                 (1,075)           -
      Increase in other assets, net of amortization     (9,175)       (6,793)
      Increase in accounts payable                       3,677         1,297
      Decrease in income taxes payable                 (13,071)       (9,880)
      Increase (decrease) in other current
       liabilities                                      10,203        (6,632)
      Increase (decrease) in other liabilities          (6,597)        3,258
   All other, net                                         (125)          155
                                                    ----------    ----------
           Total adjustments                            89,895        80,770
                                                    ----------    ----------
        Net cash provided by operating activities       62,119        82,740
                                                    ----------    ----------
CASH FLOWS FROM INVESTING ACTIVITIES:
 Purchase of plant and equipment                       (19,467)      (16,809)
 Proceeds from sale of plant and equipment                  56            80
 Acquisition of The Paper Factory of Wisconsin, Inc.,
    net of cash acquired                                    -        (24,782)
                                                    ----------    ----------
        Net cash used in investing activities          (19,411)      (41,511)
                                                    ----------    ----------
CASH FLOWS FROM FINANCING ACTIVITIES:
 Net decrease in short-term borrowings                 (40,320)      (39,208)
 Issuance of long-term debt                                 -          8,075
 Payments on long-term debt                             (3,451)       (1,339)
 Issuance of common stock                                  811           179
 Acquisition of common stock for treasury                  (52)           -
 Dividends paid                                         (3,216)       (3,207)
                                                    ----------    ----------
       Net cash used in
        financing activities                           (46,228)      (35,500)
                                                    ----------    ----------
NET INCREASE (DECREASE) IN CASH AND EQUIVALENTS         (3,520)        5,729

CASH AND EQUIVALENTS AT BEGINNING OF PERIOD              9,477         9,505
                                                    ----------    ----------
CASH AND EQUIVALENTS AT END OF PERIOD               $    5,957    $   15,234
                                                    ==========    ==========

Supplemental disclosures of cash flow information
 Cash paid during the period for:
   Interest, net of amounts capitalized             $    3,975    $    4,050
   Income taxes                                         14,039        11,624
</TABLE>
[FN]
See accompanying notes to condensed consolidated financial statements.
PAGE
<PAGE>
                            GIBSON GREETINGS, INC.
             NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                    Six Months Ended June 30, 1994 and 1993
              (Dollars in thousands except per share amounts)
                                  (Unaudited)


Note 1 - Basis of Presentation

The accompanying unaudited condensed consolidated financial statements include
the accounts  of Gibson  Greetings, Inc.  and its  subsidiaries (the Company).
Intercompany transactions and balances have been eliminated in  consolidation.
The unaudited condensed consolidated  financial statements have been  prepared
in  accordance  with  Article  10-01  of  Regulation S-X of the Securities and
Exchange Commission and, as such,  do not include all information  required by
generally accepted  accounting principles.   However,  in the  opinion of  the
Company, these  financial statements  contain all  adjustments, consisting  of
only normal recurring adjustments,  necessary to present fairly  the financial
position as of June 30, 1994, December 31, 1993 and June 30, 1993, the results
of its operations for the six months ended June 30, 1994 and 1993 and its cash
flows for  the six  months ended  June 30,  1994 and  1993.   The accompanying
financial  statements  should  be  read  in  conjunction with the consolidated
financial statements and notes included in the Company's Annual Report on Form
10-K/A (Amendment No. 2) for the year ended December 31, 1993.

On  July  1,  1994,  the  Company  announced  that  it had determined that the
inventory of  Cleo, Inc.   (Cleo),  a wholly-owned  subsidiary at December 31,
1993 had been overstated, resulting in an overstatement of the Company's  1993
consolidated net  income.   The overstatement  of inventory  and income before
income taxes was $8,806  and the effect on  net income was $5,346  at December
31,  1993  and  for  the  year  then  ended.   The accompanying 1993 condensed
consolidated financial statements  have been amended  and restated to  reflect
the correction of such overstatement.

At  March  31,  1994,  the  Cleo  inventories  remained  overstated by $8,806.
Accordingly, the  March 31,  1994 condensed  consolidated financial statements
were amended  and restated  to reflect  the correction  of such overstatement.
The correction had no impact on loss before income taxes, net loss or net loss
per share for the three months ended March 31, 1994.

In an institution and settlement of administrative proceedings dated  December
22, 1994 against Bankers Trust  (the Bankers Trust Order), the  Securities and
Exchange Commission (SEC) alleged that Bankers Trust misled the Company  about
the value of the Company's derivative positions by providing the Company  with
fair values that  were significantly different  from the values  determined by
Bankers  Trust's  computer  model  and  recorded  on Bankers Trust's financial
records,  which  difference  resulted  in  a significant understatement of the
magnitude of the Company's fiscal year  1993 losses.  In late March  1995, the
SEC advised the Company that it  believed that the Company should restate  its
1993 consolidated financial statements.

PAGE
<PAGE>

The Company has restated  the 1993 year-end consolidated  financial statements
to reflect derivative  values based on  Bankers Trust's computer  model as set
forth in  the Bankers  Trust Order.   Such  restatement resulted  in a  $4,571
reduction in  previously reported  1993 annual  consolidated net  income and a
corresponding  decrease  in   1994  annual  consolidated   net  loss.     This
restatement, which  was reflected  in the  accompanying condensed consolidated
financial statements,  increased the  previously reported  net income  for the
three months  ended June  30, 1993  by $394  or $.02  per share; increased the
previously reported  net loss  for the  three months  ended June  30, 1994  by
$3,255 or $.20 per share; reduced  the previously reported net income for  the
six months ended June  30, 1993 by $1,047  or $.07 per share;  and reduced the
previously reported net loss for the six months ended June 30, 1994 by  $4,222
or $.26 per share.

Interest rate swap and derivative  transactions that do not qualify  as hedges
are recorded at their  fair market value, which  is the estimated amount  that
the  Company  would  receive  or  pay  to  terminate  the  transactions at the
reporting  date  as  determined  by  a financial institution's valuation model
based on the projected value of the transactions at maturity.

Certain prior year amounts in the consolidated financial statements have  been
reclassified to conform with the 1994 presentation.


Note 2 - Seasonal Nature of Business

Because  of  the  seasonal  nature  of  the  Company's  business,  results  of
operations for interim periods are  not necessarily indicative of results  for
the full year.


Note 3 - Trade Receivables

Trade receivables consist of the following:

                                           June 30,  December 31,    June 30,
                                             1994         1993         1993
                                          ---------    ---------    ---------
Trade receivables                         $  88,060    $ 245,682    $  74,737

Less reserve for returns,
  allowances, cash discounts
  and doubtful accounts                      37,476       53,519       40,372
                                          ---------    ---------    ---------
                                          $  50,584    $ 192,163    $  34,365
                                          =========    =========    =========

PAGE
<PAGE>

Note 4 - Inventories

Inventories consist of the following:
                                           June 30,  December 31,    June 30,
                                             1994         1993         1993
                                          ---------    ---------    ---------
Finished goods                            $ 125,076    $  74,268    $ 120,971
Work-in-process                              19,907       13,147       15,202
Raw materials and supplies                   47,444       37,723       49,354
                                          ---------    ---------    ---------
                                          $ 192,427    $ 125,138    $ 185,527
                                          =========    =========    =========

Note 5 - Interest Expense

There was no capitalized interest  for the three-months and six-month  periods
ended June 30, 1994 and 1993.

Note 6 - Net Income (Loss) Per Share

The  weighted  average  number  of  shares  of  common  stock  and equivalents
outstanding used in computing net income (loss) per share is as follows:

                                                       1994          1993
                                                    ----------    ----------
Three months ended June 30,                             16,111        16,708
                                                    ==========    ==========

Six months ended June 30,                               16,154        16,076
                                                    ==========    ==========

Note 7 - Derivative Transactions

The Company  periodically has  entered into  interest rate  swap or derivative
transactions  with  the  intent  to  manage  the  interest rate sensitivity of
portions of its debt.  On March  4, 1994, the Company felt compelled to  enter
into two  interest rate  derivative transactions  to cap  its exposure  on two
prior  interest  interest  rate  derivative  transactions  that had a negative
market value, on that date, of  $17,500.  These two new transactions  had caps
on the Company's total exposure  and replaced the previous uncapped  positions
that were entered into subsequent to December 31, 1993 in an attempt to  limit
the Company's exposure against rising short-term interest rates.

The negative  market values  of these  two positions  at June  30, 1994 are as
follows:

                Six-month LIBOR Band - 3.9% to 5.9%   $15,035
                Swap Spread                             7,960
                                                      -------
                                                      $22,995
                                                      =======

PAGE
<PAGE>

Based on the stated maturity dates,  the $15,035 accrual for loss is  shown as
an Other  Current Liability  while the  $7,960 accrual  is shown  as an  Other
Liability  in  the  accompanying  condensed  consolidated  balance  sheet.  As
required by SFAS No.  109, the Company has  recorded the tax benefit  from the
loss on these  derivative transactions and  an offsetting valuation  allowance
for the full amount of the estimated tax benefit due to current  uncertainties
surrounding the amount, timing and characteristics of the loss.

On September 12, 1994 the Company filed suit against Bankers Trust Company and
its  affiliate  BT  Securities  in  the  United  States District Court for the
Southern District of Ohio (Gibson Greetings, Inc. v. Bankers Trust Company and
BT  Securities  Corporation)  alleging  that  in  connection  with the sale of
derivatives to the Company they had breached fiduciary duties, made fraudulent
misrepresentations, and failed to  make adequate disclosures, in  violation of
common law and statutory obligations to the Company.  The suit sought  damages
and  asked  that   the  court  declare   the  Company's  existing   derivative
transactions with Bankers Trust to  be unenforceable.  Bankers Trust  filed an
Answer denying the allegations and  a counterclaim seeking enforcement of  the
existing derivative transactions.   On November  23, 1994 the  Company settled
its claims against Bankers Trust.  As part of the settlement, the Company paid
Bankers Trust $6,180, which included the reimbursement of approximately $3,344
of cash payments previously made to the Company by Bankers Trust and  recorded
as income in 1993.  In return, the remaining transactions were terminated with
no further liability to the Company.

Note 8 - Legal Matters

In July 1994, immediately following the Company's announcement of an inventory
misstatement at the Company's subsidiary Cleo, Inc.  (Cleo), which resulted in
an overstatment  of the  Company's previously  reported 1993  consolidated net
income, five purported class  actions were commenced by  certain stockholders.
These  suits  were  consolidated  and  a  Consolidated  Amended  Class  Action
Complaint against  the Company,  its Chairman,  President and  Chief Executive
Officer,  its  Chief  Financial  Officer  and  the  former President and Chief
Executive Officer  of Cleo  was filed  in October  1994 in  the United  States
District Court  for the  Southern District  of Ohio  (In Re  Gibson Securities
Litigation).  In December 1994 the  Court ruled that neither of the  two named
plaintiffs qualified  as a  class representative.   Plaintiffs  have filed  an
Amended Complaint naming a proposed substitute class representative.  Like its
predecessors in this litigation, the most recent complaint alleges  violations
of the federal securities laws  and seeks unspecified damages for  an asserted
public disclosure of false information regarding the Company's earnings.   The
Company intends to defend the suit vigorously and has filed an Answer  denying
any wrongdoing  and a  Third Party  Complaint against  its former  auditor for
contribution against any judgment adverse to the Company.


On April 10, 1995, two purported class action lawsuits were commenced  against
the Company, its Chairman, President and Chief Executive Officer and its Chief
Financial  Officer  in  the  United  States  District  Court  for the Southern
District of Ohio (Kurtz v. Gibson  Greetings Inc., et al and Romine  v. Gibson
Greetings  Inc.,  et  al).    The  Complaints allege violations of the federal
securities  law  for  an  asserted  failure  to  disclose  allegedly  material
information  regarding  the  Company's  financial  performance.    The Company
intends to defend the suits vigorously.

PAGE
<PAGE>

The  litigation  described  in  the  two  preceding paragraphs is in the early
stages  of  proceedings.    Accordingly,  the  Company  presently is unable to
predict  the  effect  of  the  ultimate  resolutions of these matters upon the
Company's results  of operations  and cash  flows; as  of this  date, however,
Managment does  not expect  that such  resolutions would  result in a material
adverse effect upon  the Company's total  net worth, although  a substantially
unfavorable outcome could be material to such net worth.

The SEC is conducting a private investigation to determine whether the Company
or  certain  former  officers  engaged  in  conduct  in  violation  of certain
provisions  of  the  Securities  Exchange  Act  of  1934  and  the  rules  and
regulations  thereunder.    The  investigation  is  focused  on  the Company's
derivative  transactions  and  the  Company's  reporting  and  accounting with
respect thereto.  The Company is cooperating in such investigation.

As noted  in Note  7, on  September 12,  1994 the  Company filed  suit against
Bankers Trust  Company and  its affiliate  BT Securities  in the United States
District Court for  the Southern District  of Ohio (Gibson  Greetings, Inc. v.
Bankers  Trust  Company  and  BT  Securities  Corporation)  alleging  that  in
connection  with  the  sale  of  derivatives  to the Company they had breached
fiduciary  duties,  made  fraudulent  misrepresentations,  and  failed to make
adequate disclosures, in violation of common law and statutory obligations  to
the Company.

In 1989, unfair labor  practice charges were filed  against the Company as  an
outgrowth  of  a  strike  at  its  Berea,  Kentucky facility.  Remedies sought
include  back  pay  from  August  8,  1989 and reinstatement of employment for
approximately 200  employees.   In February  1990, the  General Counsel of the
National Labor Relations Board (NLRB)  issued a complaint based on  certain of
the allegations of these charges (In the Matter of Gibson Greetings, Inc.  and
International Brotherhood  of Firemen  and Oilers,  AFL-CIO Cases  9-CA-26706,
27660, 26875).  On December 18, 1991, an Administrative Law Judge of the  NLRB
issued  a  recommended  order,  which  included  reinstatements  and  back pay
affecting approximately 160 strikers, based  on findings that the Company  had
violated certain provisions of  the National Labor Relations  Act.  On May  7,
1993,  the  NLRB  upheld  the  Administrative  Law  Judge's  decision  in some
respects,  and  enlarged  the  number  of  strikers  entitled  to  back pay to
approximately 240.  An appeal was filed in the United States Court of  Appeals
for the District of Columbia Circuit  and, on May 19, 1995, a  unanimous panel
of that Court reversed  the NLRB's finding.   The Court found that  the strike
was not  an unfair  labor practice  strike and  that a  significant number  of
strikers  had  been  permanently  replaced  and  thus  were  not  entitled  to
reinstatement or  back pay.   The  Court remanded  the case  to the NLRB for a
factual determination on the issue of permanency with respect to approximately
52 replacements hired after  June 29, 1989.   The Company did not  contest the
reinstatement of six employees terminated for alleged striker violence and the
Court ordered reinstatement of four  others in the same category.   Management
does not believe  that the outcome  of this matter  will result in  a material
adverse  effect  on  the  Company's  total  net worth, cash flows or operating
results.

In addition, the  Company is a  defendent in certain  other routine litigation
which is not expected to result in a material adverse effect on the  Company's
net worth, total cash flows or operating results.

PAGE
<PAGE>

Part  I.,  Item  2.,  Management's  Discussion  and  Analysis  of  Results  of
Operations and Financial Condition

Introduction

As announced on July 1, 1994, the Company determined that the inventory of its
Cleo, Inc. gift  wrap subsidiary (Cleo)  had been overstated,  resulting in an
overstatement  of  the  Company's  previously  reported  1993 consolidated net
income.   As a  result of  this overstatement,  as well  as the  accrual of an
unrealized market value net loss on certain derivative transactions which  did
not qualify as hedges, it was  necessary for the Company to amend  and restate
its consolidated financial  statements for the  third quarter ended  September
30, 1993, the fourth quarter ended December 31, 1993, the twelve months  ended
December  31,  1993  and  for   the  first  quarter  ended  March   31,  1994.
Additionally,  the  Company  has  complied  with  the  Securities and Exchange
Commission  (SEC)  request  that  the  Company  restate  its 1993 consolidated
financial statements due to the SEC's allegation that Bankers Trust caused the
Company  to  materially  understate  its  unrealized losses related to certain
derivative transactions during  1993.  The  adjustments made are  described in
Note 1 of the Notes to Condensed Consolidated Financial Statements included in
this report,  and should  be reviewed  in conjunction  with the  discussion of
"Results of Operations" and "Liquidity and Capital Resources" presented below.

Results of Operations

Revenues  in  the  second  quarter  increased  8.0%  to $90.6 million from the
previous year.   This  was principally  due to  sales by  The Paper Factory of
Wisconsin,  Inc.    (The  Paper  Factory)  which  was  acquired  June 1, 1993.
Increases in domestic and international sales of greeting cards were offset by
higher  sales  allowances  reflecting  competitive  pressure.    Returns   and
allowances  were  17.5%  of  sales  for  the  three months ended June 30, 1994
compared to 16.4% for the same period in 1993.  For the six months ended  June
30, 1994, revenues increased 9.0%  to $184.1 million from 1993  reflecting The
Paper Factory's sales.  Returns and allowances were 19.5% of sales for the six
months ended June 30, 1994 compared to 20.5% for the same period in 1993.

PAGE
<PAGE>

Operating  expenses  totaled  $104.8  million  in  the  second quarter of 1994
representing a 30.9% increase over the corresponding quarter in 1993.  Cost of
products sold, as a percent of revenues, was 48.0% versus 36.7% for the second
quarter  of  1993.    The  increase  was  primarily  due  to the impact of the
acquisition of The Paper Factory combined with an increase at Cleo.  The Paper
Factory is a  highly seasonal business  which traditionally posts  most of its
revenues and profits in the third and fourth quarters.  The change in  product
mix, pricing  pressures and  customer discounts  which had  adversely affected
gross margins from Cleo's  sales of gift wrap  and paper products in  1993, as
discussed in the  Company's Annual Report  on Form 10-K/A  for the year  ended
December  31,  1993,  continued  in  1994  and  at  June 30, 1994, the Company
expected Cleo to incur  a loss for the  full twelve months ended  December 31,
1994.    The  second  quarter  1994  results  reflect  an  obsolescence charge
resulting from an extensive review  of Cleo's inventory as well  as additional
charges  for  sales  returns  and  allowances  for customer discounts at Cleo.
Selling, distribution and administrative  expenses, as a percent  of revenues,
increased to 67.6% from 58.7% primarily  due to the impact of the  acquisition
of  The  Paper  Factory  combined  with  increased  expenditures  for programs
implemented by the Company to  improve customer service and to  increase sales
and marketing efforts  primarily with respect  to the Company's  greeting card
division.

Operating expenses totaled  $198.7 million for  the six months  ended June 30,
1994 representing a  23.6% increase over  1993.  Cost  of products sold,  as a
percent of revenues, was 43.2% versus 36.6% in 1993 reflecting the full impact
of The  Paper Factory  in 1994  and the  obsolescence charges  at Cleo and the
change in product mix, pricing pressures and customer discounts at Cleo  which
were  expected  to  continue  throughout  1994.    Selling,  distribution  and
administrative expenses,  as a  percent of  revenues, increased  to 64.7% from
58.6% primarily  due to  the acquisition  of The  Paper Factory  combined with
costs associated  with programs  to improve  customer service  and to increase
selling and marketing efforts primarily with respect to the Company's greeting
card division.

For the three months ended June  30, 1994, the Company recorded an  unrealized
market value loss of $6.6  million on two derivative transactions  outstanding
at June 30, 1994, which did not  qualify as hedges.  For the six  months ended
June 30, 1994, the Company recorded  a net loss on derivative transactions  of
$15.5 million consisting of an  unrealized market value loss of  $15.6 million
and the recognition of a  $0.1 million gain, all from  derivative transactions
which did not qualify as hedges.  The market value of derivative  transactions
outstanding at June 30, 1994  was determined by a financial  institution model
based on the projected  future value of the  transactions at maturity.   These
positions were reported  at current fair  market value until  they were closed
out.  (See "Financing and Derivative Transaction Expenses" below).

Second quarter pretax  loss of $22.5  million compared with  pretax income for
1993 of $2.9 million.  Pretax loss for the six months ended June 30, 1994  was
$33.6 million compared with 1993 pretax income of $4.4 million.

PAGE
<PAGE>

Effective tax rates for  the three months and  six months ended June  30, 1994
were 24.9% and 17.4%, respectively compared with 43.9% and 55.7% for the  same
periods in 1993.   The effective rates at  which the 1994 loss  was benefitted
differs  from  the  statutory  rates  due  principally  to allowances provided
against tax benefits related to the derivative transactions as realization  of
such tax benefits in  the carryforward period is  not assured.  The  tax rates
for the 1993 period exceeded the  statutory rates in part due to  the goodwill
associated with The Paper Factory acquisition.

Net loss for the second quarter  of 1994 was $16.9 million compared  with 1993
net income of $1.6 million.  For the six months ended June 30, 1994, net  loss
was $27.8 million compared with 1993 net income of $2.0 million.

Financing and Derivative  Transaction Expenses

The company had two interest rate derivative transactions outstanding at  June
30, 1994, which were  recorded at fair market  value.  These two  transactions
had  caps  on  the  Company's  total  exposure  and replaced previous uncapped
positions that were entered into subsequent to December 31, 1993.  At June 30,
1994, except for  the two positions  described below and  two relatively minor
($3.0 million notional value) interest rate swaps on industrial revenue bonds,
the Company had discontinued trading in any swap/derivative positions.

On March 4, 1994, the Company felt compelled to enter into the two outstanding
interest  rate  derivative  transactions  in  order  to replace and to cap its
exposure  on  two  prior  interest  rate  derivative  transactions  that had a
negative market value, on that date, of $17.5 million.

On September 12, 1994 the Company filed suit against Bankers Trust Company and
its  affiliate  BT  Securities  in  the  United  States District Court for the
Southern District of Ohio (Gibson Greetings, Inc. v. Bankers Trust Company and
BT  Securities  Corporation)  alleging  that  in  connection  with the sale of
derivatives to the Company they had breached fiduciary duties, made fraudulent
misrepresentations, and failed to  make adequate disclosures, in  violation of
common law and statutory obligations to the Company.  The suit sought  damages
and  asked  that   the  court  declare   the  Company's  existing   derivative
transactions with Bankers Trust to  be unenforceable.  Bankers Trust  filed an
Answer denying the allegations and  a counterclaim seeking enforcement of  the
existing derivative transactions.   On November  23, 1994 the  Company settled
its claims against Bankers Trust.  As part of the settlement, the Company paid
Bankers Trust $6.2 million  which included the reimbursement  of approximately
$3.4 million of cash payments previously made to the Company by Bankers  Trust
and recorded as income  in 1993.  In  return, the remaining transactions  were
terminated with no further liability to the Company.

The full amount of the $23.0 million loss, representing the termination  value
at June 30, 1994 had no cash flow impact in the first six months of 1994.

PAGE
<PAGE>

Certain of the derivative transactions executed during the first six months of
1993 did not qualify as  effective interest rate hedges and,  accordingly, the
proceeds realized  from such  transactions (approximately  $1.1 million)  were
recognized as a component of the  loss on derivative transactions, net in  the
restated condensed  consolidated statement  of income  for the  three and  six
months ended June 30, 1993.  Additionally, the estimated current market  value
of three derivative transactions outstanding at June 30, 1993, which  likewise
did not qualify as effective interest rate hedges, was a loss of $2.0  million
which was accrued in the restated condensed consolidated financial  statements
at June 30, 1993.

Liquidity and Capital Resources

Cash flows from operating activities for the first six months of 1994 provided
$62.1 million in cash compared to  $82.7 million for the same period  in 1993.
The decline from  1993 reflected the  net loss, excluding  the non-cash charge
related to the loss on derivative transactions, partially offset by  increased
collection of trade receivables from the previous year-end.

Cash used in  investing activities for  plant and equipment  purchases in 1994
was $19.5 million compared to $16.8 million in 1993.  The increase in  capital
expenditures was largely due to an increase in fixture purchases.

Cash used in financing activities in the first half of 1994 was $46.2  million
compared to $35.5 million in 1993.   Prior year included the issuance  of $8.1
million  of  long-term  debt  issued  to  the former shareholders of The Paper
Factory.

Debt  due  within  one  year  at  June  30, 1994 was $33.1 million versus $1.9
million at  June 30,  1993 reflecting  increased cash  requirements by certain
domestic operations.

Other current liabilities increased $23.4 million from the same period in 1993
primarily due to the current portion of the loss on derivative transactions of
$15.0 million and the timing  of other payments.  Other  liabilities increased
$16.0  million  from  the  same  period  in  1993  reflecting the $8.0 million
noncurrent  portion  of  the  loss  on  derivative  transactions as well as an
increase in the noncurrent  portion of amounts due  on sales agreements.   The
latter increase reflected new sales agreements and renewed agreements in 1994.

Covenants contained in  the Company's debt  agreement required the  Company to
deliver  to  its  lenders  audited  comparative  1994  and  1993  consolidated
financial statements by  April 30, 1995.   The Company  obtained waivers dated
April 25  and 28,  1995 from  the lenders  extending the  delivery of required
financial statements until June 8,  1995.  These statements were  delivered on
that date.

Management believes  that its  cash flows  from operations  and credit sources
will provide adequate funds,  both on a short-term  and on a long-term  basis,
for currently foreseeable debt payments, lease commitments and payments  under
existing customer agreements,  as well as  for financing existing  operations,
currently  projected   capital  expenditures,   anticipated  long-term   sales
agreements consistent with industry  trends and other contingencies  (See Part
II. Item 1).

PAGE
<PAGE>

Part II. Other Information

Item 1. Legal Proceedings

The  information  presented  in  Note  8  of  Notes  to Condensed Consolidated
Financial Statement (Part I, Item 1) is incorporated by reference in  response
to this Item.

Item 2. Changes In Securities

Not applicable.

Item 3. Defaults Upon Senior Securities

Not applicable.

Item 4. Submission of Matters to a Vote of Security Holders

The Annual Meeting of Shareholders of the Company was held April 21, 1994  for
the following purposes:

To elect two directors;

The results of the matters voted on are as follows:

                                            Against
                                              or                      Broker
                                  For      Withheld   Abstentions    Non-Votes
                              ----------   --------   -----------    ---------
Election of Directors:
   Frank Stanton              13,664,125     80,429            -            -
   Roger T. Staubach          13,656,757     87,797            -            -


Item 5. Other Information

Not applicable.

Item 6. Exhibits and Reports on Form 8-K

a)  Exhibits                          None

b)  Reports on Form 8-K
                                      The Company filed a Form 8-K with the
                                      Securities and Exchange Commission on
                                      April 19, 1994 attaching the Company's
                                      press  release  dated April  19, 1994.
                                      No financial statements were required
                                      to be filed in connection with the
                                      report.

PAGE
<PAGE>


                                   SIGNATURES


Pursuant to the  requirements of the  Securities Exchange Act  of 1934, Gibson
Greetings, Inc. has duly caused this amended report to be signed on its behalf
by the undersigned thereunto duly authorized.

                                       GIBSON GREETINGS, INC.

Date    June 19, 1995
                                       By:/s/ William L. Flaherty
                                          ------------------------
                                          William L. Flaherty
                                          Vice President-Finance
                                          Principal Financial
                                          and Accounting Officer





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