GIBSON GREETINGS INC
S-8, 1997-09-17
CONVERTED PAPER & PAPERBOARD PRODS (NO CONTANERS/BOXES)
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                                     -1-
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<PAGE>
  As filed with the Securities and Exchange Commission on September 17, 1997

                                                  Registration No. 333-_______

                      SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C. 20549
                             ____________________

                                   FORM S-8
                            REGISTRATION STATEMENT
                                    UNDER
                          THE SECURITIES ACT OF 1933
                             ____________________

                            GIBSON GREETINGS, INC.

              (Exact name of issuer as specified in its charter)


             Delaware                              52-1242761
     ________________________         ____________________________________
     (State of Incorporation)         (I.R.S. Employer Identification No.)


       2100 Section Road, Cincinnati, Ohio                45237
     _____________________________________________________________________
     (Address of Principal Executive Offices)           (Zip Code)


                            GIBSON GREETINGS, INC.
                          1991 STOCK INCENTIVE PLAN
                           (Full Title of the Plan)

                    Harold L. Caldwell, 2100 Section Road
                           Cincinnati, Ohio  45237
                   (Name and address of agent for service)

                    Telephone number, including area code,
                    of agent for service:  (513) 841-6653
                    _____________________________________


<TABLE>
                       CALCULATION OF REGISTRATION FEE
                       _______________________________
<CAPTION>
   Title of        Amount    Proposed maximum   Proposed maximum
  securities       to be      offering price       aggregate        Amount of
    to be        registered      per share       offering price   registration
  registered        (1)            (2)                (2)             fee
______________   __________  ________________   ________________  ____________
<C>              <C>         <C>                <C>               <C>
 Common Stock,   1,500,000
par value $.01     shares         $22 13/16        $34,218,750     $10,369.32

</TABLE>

                                     -2-
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[FN]
(1) This  registration  statement  also  covers  such indeterminable number of
    additional shares of Common Stock of Gibson Greetings, Inc. as may  become
    issuable  with  respect  to  all  or  any  of  such  shares  pursuant   to
    antidilution provisions in the plan.

(2) Inserted solely for purposes of computing the registration fee and  based,
    pursuant to Rule 457(h) under the Securities Act of 1933, as amended, upon
    the average of the  high and low prices  of the Common Stock  on September
    12, 1997, as reported on the Nasdaq National Market.

This Registration Statement also  relates to Form S-8  Registration Statements
No. 33-44633 and 33-67782 of the Registrant.












































                                     -3-
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<PAGE>

                                   PART II

              INFORMATION REQUIRED IN THE REGISTRATION STATEMENT



     This  Registration  Statement,  being  filed  in  accordance with General
Instruction E to Form S-8, incorporates by reference the contents of Form  S-8
Registration Statements No. 33-44633 and 33-67782.





Item 8.  Exhibits
_________________


Exhibit Number
______________

   5              Opinion of Taft, Stettinius & Hollister
  23.1            Consent of Deloitte & Touche LLP
  23.2            Consent of Counsel (included in Exhibit 5)
  24              Power of Attorney






























                                    II-1
                                     -4-
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<PAGE>
                                  SIGNATURES


     The Registrant.   Pursuant to the  requirements of the  Securities Act of
1933, as amended, the registrant  certifies that it has reasonable  grounds to
believe that it meets all of the  requirements for filing on Form S-8 and  has
duly caused  this registration  statement to  be signed  on its  behalf by the
undersigned, thereunto duly  authorized, in the  City of Cincinnati,  State of
Ohio as of the 16th day of September, 1997.



                                      GIBSON GREETINGS, INC.


                                      By: /s/ Frank J. O'Connell
                                         ____________________________________
                                      Frank J. O'Connell, President and Chief
                                      Executive Officer



     Pursuant to the requirements of  the Securities Act of 1933,  as amended,
this registration statement  has been signed  by the following  persons in the
capacities indicated as of the 16th day of September, 1997.

              Signature                                Title
              _________                                _____


      /s/ Frank J. O'Connell            Chairman of the Board, President and
      _________________________         Chief Executive Officer
      Frank J. O'Connell                (principal executive officer)


      /s/ Paul W. Farley                Assistant Treasurer
      _________________________         (principal accounting officer)
      Paul W. Farley


      /s/ George M. Gibson              Director
      _________________________
      George M. Gibson


      /s/ Charles D. Lindberg           Director
      _________________________
      Charles D. Lindberg


      /s/ Albert R. Pezzillo            Director
      _________________________
      Albert R. Pezzillo




                                     -5-
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<PAGE>

      /s/ Frank Stanton                 Director
      _________________________
      Frank Stanton


      /s/ Charlotte St. Martin          Director
      _________________________
      Charlotte St. Martin


      /s/ C. Anthony Wainwright         Director
      _________________________
      C. Anthony Wainwright









































                                    II-2
                                     -6-
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<PAGE>


                                                           Exhibit 5


                                        September 16, 1997


Securities & Exchange Commission
Judiciary Plaza
450 Fifth Street, N.W.
Washington, D.C.  20549


          Re:    Gibson Greetings, Inc.
                 1991 Stock Incentive Plan
                 _________________________

Dear Sir or Madam:


     We  have  acted  as  counsel  for  Gibson  Greetings,  Inc.,  a  Delaware
corporation  (the  "Corporation"),  in  connection  with  the  registration of
1,500,000 additional shares of the Corporation's common stock, $.01 par  value
(the "Additional Shares"), which may be issued under its 1991 Stock  Incentive
Plan (the "Plan").   We have examined such  documents, records and matters  of
law  as  we  have  deemed  necessary  for  purposes of this opinion and, based
thereupon, we  are of  the opinion  that the  Additional Shares  which may  be
issued or transferred and  sold pursuant to the  Plan will be, when  issued or
transferred in accordance with the terms of the Plan, duly authorized, validly
issued, fully paid and nonassessable.


     We hereby  consent to  the filing  of this  opinion as  an Exhibit to the
Registration Statement on  Form S-8 to  be filed by  the Corporation with  the
Securities and Exchange Commission to effect registration under the Securities
Act of 1933 of the Additional Shares.





                                        TAFT, STETTINIUS & HOLLISTER











                                     -7-
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<PAGE>

                                                           Exhibit 23.1


                        Independent Auditors' Consent
                        _____________________________



We consent to the incorporation by reference in this Registration Statement of
Gibson Greetings,  Inc. on  Form S-8  of our reports dated  February 12, 1997,
appearing in the Annual Report on Form 10-K of Gibson Greetings, Inc. for  the
year ended December 31, 1996.





DELOITTE & TOUCHE LLP



Cincinnati, Ohio,
September 16, 1997






























                                     -8-
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<PAGE>



                                                           Exhibit 24



                              POWER OF ATTORNEY



     We, the undersigned directors  of Gibson Greetings, Inc.,  hereby appoint
Frank J. O'Connell and Paul W. Farley, or either of them, our true and  lawful
attorneys and agents, to do  any and all acts and  things in our names and  on
our behalf in our capacities indicated below, which said attorneys and agents,
or each of them, may deem necessary or advisable to enable said corporation to
comply with the Securities Act of 1933, as amended, and any rules, regulations
and requirements of the Securities and Exchange Commission, in connection with
a  Registration  Statement  on  Form  S-8  to  be filed in connection with the
registration of additional shares  for the corporation's 1991  Stock Incentive
Plan including, without limitation, power and authority to sign for us, or any
of us, in our names in the capacities indicated below, any and all  amendments
to such Registration Statement, and we hereby ratify and confirm all that said
attorneys and agents, or each of them, shall do or cause to be done by  virtue
hereof.



     Pursuant to the requirements of  the Securities Act of 1933,  as amended,
this Power of Attorney  has been signed below  by the following persons  as of
the 16th day of September, 1997 in the capacities indicated:



             Signature                             Title
             _________                             _____



      /s/ Frank J. O'Connell               Chairman of the Board
      _________________________
      Frank J. O'Connell


      /s/ George M. Gibson                 Director
      _________________________
      George M. Gibson


      /s/ Charles D. Lindberg              Director
      _________________________
      Charles D. Lindberg


                                     -9-
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      /s/ Albert R. Pezzilo               Director
      _________________________
      Albert R. Pezzillo


      /s/ Frank Stanton                   Director
      _________________________
      Frank Stanton


      /s/ Charlotte St. Martin            Director
      _________________________
      Charlotte St. Martin


      /s/ C. Anthony Wainwright           Director
      _________________________
      C. Anthony Wainwright





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