CONSECO INC
S-3/A, 1997-09-17
ACCIDENT & HEALTH INSURANCE
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                                                      REGISTRATION NO. 333-32621


                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                              ---------------------

                               AMENDMENT NO. 1 TO

                                    FORM S-3
                             REGISTRATION STATEMENT
                        UNDER THE SECURITIES ACT OF 1933
                              ---------------------



CONSECO, INC.                             INDIANA               35-1468632
(Exact name of the Registrants        (State or other        (I.R.S. Employer
as specified in their respective       jurisdiction          Identification No.)
 charters)                          of incorporation or
                                        organization)


                            11825 N. Pennsylvania St.
                              Carmel, Indiana 46032
                                 (317) 817-6100
               (Address, including zip code, and telephone number,
               including area code, of each Registrant's principal
                               executive offices)

                              ---------------------

                             Karl W. Kindig, Esquire
                                  Conseco, Inc.
                            11825 N. Pennsylvania St.
                              Carmel, Indiana 46032
                                 (317) 817-6708
                (Name, address, including zip code, and telephone
              number, including area code, of agent for service for
                                each Registrant)

                              ---------------------

         APPROXIMATE  DATE OF  COMMENCEMENT  OF PROPOSED SALE TO THE PUBLIC:  As
soon as practicable after the Registration Statement becomes effective.

         If the only securities being registered on this Form are being offered
pursuant to dividend or interest reinvestment plans, please check the following
box.     [ ]

         If any of the securities  being  registered  on  this  Form  are  to be
offered  on a  delayed  or  continuous  basis  pursuant  to Rule 415  under  the
Securities Act of 1933,  other than  securities  offered only in connection with
dividend or interest reinvestment plans, check the following box. [X]

         If this Form is filed to register additional securities for an offering
pursuant to Rule 462(b) under the Securities Act, please check the following box
and list  the  Securities  Act  registration  statement  number  of the  earlier
effective registration statement for the same offering. [ ]

         If this  Form is a  post-effective  amendment  filed  pursuant  to Rule
462(c) under the Securities Act, check the following box and list the Securities
Act  registration   statement  number  of  the  earlier  effective  registration
statement for the same offering. [ ]

         If delivery  of  the prospectus is expected to be made pursuant to Rule
434, please check the following box.     [ ]


    



<PAGE>





Information   contained  herein  is  subject  to  completion  or  amendment.   A
registration  statement  relating  to these  securities  has been filed with the
Securities  and Exchange  Commission.  These  securities may not be sold nor may
offers to buy be accepted prior to the time the registration  statement  becomes
effective.  this  prospectus  shall  not  constitute  an  offer  to  sell or the
solicitation of an offer to buy nor shall there be any sale of these  securities
in any State in which such offer,  solicitation  or sale would be unlawful prior
to registration or qualification under the securities laws of any such State.



<PAGE>



   

                          PRELIMINARY PROSPECTUS DATED
                               SEPTEMBER 17, 1997

    
PROSPECTUS
                                 500,000 Shares
                                  Common Stock
                                  No Par Value

                                  CONSECO, INC.

    TO BE ISSUED UNDER THE CONSECO, INC. PRODUCER STOCK AWARD AND OPTION PLAN

         Conseco, Inc., (the "Company") is hereby offering the right to purchase
shares of its common stock, no par value ("Common  Stock"),  pursuant to options
and stock awards  granted  under the Company's  Producer  Stock Award and Option
Plan  (the  "Plan"),  to  certain  selected  producers,   agents  and  marketing
organizations  ("Producers") who market and sell insurance and other products of
the Company's  subsidiaries  (the "Company's  Subsidiaries").  The Company is an
Indiana  corporation  with  its  principal  executive  offices  at  11825  North
Pennsylvania  Street,  Carmel,  Indiana 46032, and its telephone number is (317)
817-6100.
   
         An aggregate of 500,000  shares of Common Stock may be issued under the
Plan,  subject to adjustments as described in the Plan and this Prospectus.  The
shares of Common Stock are offered by the Company only to Producers  pursuant to
(i) awards of shares of Common  Stock under the Plan or (ii) valid  exercises of
options  to  purchase  shares  of  Common  Stock  granted  under  the  Plan.  No
underwriting  discounts  or  commissions  will be paid in  connection  with  the
offering of such shares of Common Stock. The Company's Common Stock is traded on
the New York Stock Exchange  under the symbol "CNC".  On September 16, 1997, the
last reported sale price of the Common Stock on the New York Stock  Exchange was
$46 7/8 per share.
    
                    ----------------------------------------

   THESE SECURITIES  HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND
   EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION NOR HAS THE SECURITIES
   AND EXCHANGE COMMISSION  OR  ANY  STATE SECURITIES COMMISSION PASSED UPON THE
   ACCURACY OR  ADEQUACY OF THIS PROSPECTUS.  ANY REPRESENTATION TO THE CONTRARY
   IS A CRIMINAL OFFENSE.
                    ----------------------------------------

   
                   The date of this  Prospectus is  September_______, 1997.
    


                                        2

<PAGE>




FOR  NORTH  CAROLINA  RESIDENTS:  THESE  SECURITIES  HAVE NOT BEEN  APPROVED  OR
DISAPPROVED BY THE  COMMISSIONER  OF INSURANCE FOR THE STATE OF NORTH  CAROLINA,
NOR HAS THE COMMISSIONER OF INSURANCE RULED UPON THE ACCURACY OR THE ADEQUACY OF
THIS DOCUMENT.

         State insurance holding company laws and regulations  applicable to the
Company generally provide that no person may acquire control of the Company, and
thus  indirect  control of its  insurance  subsidiaries,  unless such person has
provided certain  required  information to, and such acquisition is approved (or
not  disapproved)  by,  the  appropriate   insurance   regulatory   authorities.
Generally,  any  person  acquiring  beneficial  ownership  of 10% or more of the
Common  Stock  would be  presumed  to have  acquired  such  control,  unless the
appropriate insurance regulatory  authorities upon advance application determine
otherwise.
   

         NO PERSON HAS BEEN  AUTHORIZED TO GIVE ANY  INFORMATION  OR TO MAKE ANY
REPRESENTATIONS  NOT CONTAINED IN THIS PROSPECTUS OR THE DOCUMENTS  INCORPORATED
OR DEEMED  INCORPORATED BY REFERENCE  HEREIN. IF GIVEN OR MADE, SUCH INFORMATION
OR  REPRESENTATIONS  MUST NOT BE RELIED  UPON AS HAVING BEEN  AUTHORIZED  BY THE
COMPANY. THIS PROSPECTUS DOES NOT CONSTITUTE AN OFFER TO SELL, OR A SOLICITATION
OF AN OFFER TO BUY, ANY SECURITIES OTHER THAN THE REGISTERED SECURITIES TO WHICH
IT  RELATES,  OR AN  OFFER  TO SELL OR A  SOLICITATION  OF AN  OFFER  TO BUY THE
SECURITIES TO WHICH IT RELATES,  IN ANY JURISDICTION  WHERE, OR TO ANY PERSON TO
WHOM, IT IS UNLAWFUL TO MAKE SUCH OFFER OR SOLICITATION. NEITHER THE DELIVERY OF
THIS  PROSPECTUS NOR ANY SALE MADE  HEREUNDER  SHALL,  UNDER ANY  CIRCUMSTANCES,
CREATE ANY IMPLICATION THAT THERE HAS NOT BEEN ANY CHANGE IN THE FACTS SET FORTH
IN THIS PROSPECTUS OR IN THE AFFAIRS OF THE COMPANY SINCE THE DATE HEREOF.
    
                              AVAILABLE INFORMATION

         The  Company  is  subject  to  the  informational  requirements  of the
Securities  Exchange  Act of 1934,  as amended  (the  "Exchange  Act"),  and, in
accordance therewith, files reports, proxy statements and other information with
the Securities and Exchange Commission (the "Commission").  Such reports,  proxy
statements and other information filed by the Company with the Commission can be
inspected  and  copied at the  public  reference  facilities  maintained  by the
Commission at 450 Fifth Street, N.W., Room 1024, Washington,  D.C. 20549, and at
the following  regional  offices of the Commission:  New York Regional Office, 7
World Trade Center,  13th Floor,  New York, New York 10048; and Chicago Regional
Office, Citicorp Center, 500 West Madison Street, Suite 1400, Chicago,  Illinois
60661. Copies of such material can be obtained from the Public Reference Section
of the  Commission at 450 Fifth  Street,  N.W.,  Washington,  D.C.  20549,  upon
payment of the prescribed  rates.  In addition,  the Commission  maintains a Web
site  at  http://www.sec.gov   that  contains  reports,  proxy  and  information
statements and other information regarding  registrants,  including the Company,
that file  electronically  with the  Commission.  Copies of such reports,  proxy
statements and other information can also be inspected at the offices of the New
York Stock Exchange, 20 Broad Street, New York, New York 10005.

         The Company has filed with the Commission a  Registration  Statement on
Form S-3 under the  Securities Act of 1933, as amended (the  "Securities  Act"),
with  respect  to  the  Securities  offered  hereby.   This  Prospectus,   which
constitutes  part of the  Registration  Statement,  does not  contain all of the
information set forth in the  Registration  Statement and the exhibits  thereto,
certain parts of which are omitted in accordance  with the rules and regulations
of the Commission.  Statements contained herein concerning the provisions of any
document do not purport to be complete and, in each  instance,  are qualified in
all respects by reference  to the copy of such  document  filed as an exhibit to
the Registration  Statement or otherwise filed with the Commission.  For further
information  with  respect to the Company  and the Common  Stock,  reference  is
hereby made to such Registration  Statement,  including the exhibits thereto and
the documents  incorporated  herein by  reference,  which can be examined at the
Commission's principal office, 450 Fifth Street, N.W.,  Washington,  D.C. 20549,
or copies of which can be  obtained  from the  Commission  at such  office  upon
payment of the fees prescribed by the Commission.


                                        3

<PAGE>



                 INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE

         The  following  documents  previously  filed  by the  Company  with the
Commission  pursuant  to the  Exchange  Act  are  incorporated  herein  by  this
reference:

         1. Annual  Report on Form 10-K for the fiscal year ended  December  31,
1996  including  Part III thereof which is  incorporated  by reference  from the
Company's  proxy  statement  dated  April 10,  1997 for its  annual  meeting  of
shareholders (the "Company's Annual Report");
   
         2.   Quarterly Reports  on  Form  10-Q for the quarters ended March 31,
1997 and June 30, 1997, respectively;
    
         3.   Current  Reports  on  Form  8-K  dated April 1, 1997 and April 30,
1997; and

         4.   The description of the Company's Common Stock in its  Registration
Statements  filed  pursuant to Section 12 of the Exchange Act, and any amendment
or report filed for the purpose of updating any such description.

         All documents filed by the Company  pursuant to Sections 13(a),  13(c),
14 or 15(d) of the Exchange Act  subsequent  to the date hereof and prior to the
termination  of the offering made hereby shall be deemed to be  incorporated  by
reference in this Prospectus or any Prospectus  Supplement and to be part hereof
from the date of filing of such documents.

         Any statement contained herein, or in a document incorporated or deemed
to be  incorporated  by  reference  herein,  shall be deemed to be  modified  or
superseded  for  purposes  of this  Prospectus  to the extent  that a  statement
contained herein or in any other subsequently filed document which also is or is
deemed to be  incorporated  by  reference  herein  modifies or  supersedes  such
statement.  Any such  statement so modified or  superseded  shall not be deemed,
except as so modified or superseded,  to constitute a part of this Prospectus or
any  Prospectus   Supplement.   To  the  extent  that  any  proxy  statement  is
incorporated  by  reference  herein,  such  incorporation  shall not include any
information  contained  in such proxy  statement  that is not,  pursuant  to the
Commission's  rules,  deemed to be "filed" with the Commission or subject to the
liabilities of Section 18 of the Exchange Act.

         The Company  will  provide  without  charge to each person to whom this
Prospectus is delivered, upon the written or oral request of such person, a copy
of any or all of the  documents  incorporated  herein by  reference  (other than
exhibits to such documents unless such exhibits are specifically incorporated by
reference into such documents).  Any such request should be directed to James W.
Rosensteele,  Senior Vice President,  Corporate  Communications,  Conseco, Inc.,
11825 N. Pennsylvania  Street,  Carmel,  Indiana 46032 (telephone number:  (317)
817-2893).


                                        4

<PAGE>

                                   THE COMPANY

         The  Company is a  financial  services  holding  company.  The  Company
develops,  markets and administers annuity, health insurance and individual life
insurance  products.  The Company's  operating strategy is to grow the insurance
business  within its  subsidiaries  by focusing its resources on the development
and  expansion of  profitable  products and strong  distribution  channels.  The
Company has supplemented such growth by acquiring companies that have profitable
niche products, strong distribution systems and progressive management teams who
can work with the  Company  to  implement  the  Company's  operating  and growth
strategies.  Once a company has been acquired,  the Company's operating strategy
has been to consolidate and streamline management and administrative  functions,
to realize  superior  investment  returns  through active asset  management,  to
eliminate  unprofitable  products and distribution  channels,  and to expand and
develop profitable distribution channels and products.

         The Company's principal  executive  offices  are  located  at  11825 N.
Pennsylvania  Street,  Carmel,  Indiana  46032. Its  telephone  number  is (317)
817-6100.

                             DESCRIPTION OF THE PLAN

         Background.  The  Board of  Directors  of the  Company  (the  "Board of
Directors") has adopted the Conseco,  Inc.  Producer Stock Award and Option Plan
(the "Plan").  The purpose of the Plan is to provide  incentives to increase the
financial  identification  of Producers  who market and sell the  insurance  and
other products of the Company's  subsidiaries  with the long-term  growth of the
Company and the  interests of the Company's  shareholders  through the ownership
and  performance  of the  Company's  Common  Stock and to enhance the  Company's
ability to retain Producers and to attract outstanding prospective Producers.

   
         The  summary  of the  Plan  which  appears  below is  qualified  in its
entirety by reference to the full text of the Plan  attached  hereto as Annex 1.
Because the Plan is not offered to employees, the Plan is not a "qualified plan"
within the  meaning of Section  401 of the  Internal  Revenue  Code of 1986,  as
amended (the  "Code"),  and is not subject to the  protective  provisions of the
Employee Retirement Income Security Act of 1974, as amended.

         Types of  Awards.  The Plan  provides  for the grant of awards of stock
options and awards of restricted or  unrestricted  stock.  Awards may be made to
the same  person  on more  than  one  occasion  and may be  granted  singly,  in
combination,  or in tandem as  determined  by the Stock Award  Committee  of the
Board of Directors (the "Stock Award Committee").
    

         Term.  The Plan  became  effective  as of May 13,  1997.  The Plan will
remain in effect until all awards have been  satisfied or expired unless earlier
suspended or terminated.  The Plan may be suspended or terminated at any time by
the Board of Directors,  but any such suspension or termination  will not affect
awards made prior to such suspension or termination.

   
         Administration.  The Plan is administered by the Stock Award Committee.
The members of the Stock Award  Committee are (i) the Chief  Executive  Officer,
(ii) the Chief Financial  Officer and (iii) the Chief  Marketing  Officer of the
Company if they are also directors of the Company.  If any such officer is not a
director,  the Board of Directors  will elect a member of the Board of Directors
to serve on the Stock Award  Committee  instead of such officer.  Subject to the
provisions  of  the  Plan,  the  Stock  Award  Committee,  consistent  with  the
provisions of the Plan,  will have sole authority  acting in its sole discretion
(i) to select Producers to receive awards,  (ii) to determine the timing,  form,
amount or value and terms of awards,  and the  conditions and  restrictions,  if
any, subject to which awards will be made and become vested or exercisable under
the Plan, (iii) to construe the Plan and to prescribe rules and regulations with
respect  to the  administration  of  the  Plan  and  (iv)  to  make  such  other
determinations  not  inconsistent  with the provisions of the Plan, as the Stock
Award Committee deems necessary or appropriate.  All decisions made by the Stock
Award Committee shall be final,  conclusive,  and binding on all participants in
the Plan.

         Participants in the Plan should contact the Secretary,  Conseco,  Inc.,
Legal Department,  11825 N. Pennsylvania  Street,  Carmel,  Indiana 46032, (317)
817-6100  to  obtain  additional  information  with  respect  to the Plan or the
administrators  of the Plan  serving on the Stock Award  Committee.  The current
members of the Stock Award Committee are Messrs.  Stephen C. Hilbert (Chairman),
Rollin M. Dick and Donald F. Gongaware and their address is Conseco, Inc., 11825
N. Pennsylvania Street, Carmel, Indiana 46032.

         Eligibility.  Producers  who  market  and  sell  insurance  and   other
products of the Company's  subsidiaries are eligible to participate in the Plan.
Awards  under  the Plan may be made or  granted  only to  producers,  agents  or
marketing organizations who, at the time

                                        5

<PAGE>



of grant, are Producers.  The selection of participants from Producers is within
the sole discretion of the Stock Award Committee.

         Shares  Subject to the Plan. The number of shares of Common Stock which
may be issued  pursuant to awards granted under the Plan may not exceed 500,000,
subject to adjustment as provided herein and in the Plan.

         Shares of Common Stock shall be deemed to be issued under the Plan only
to the extent  actually  issued  pursuant  to the grant of a stock  award or the
exercise of a stock option.  To the extent that an award lapses or is forfeited,
any shares subject to such award shall again be made available for grant.

         Stock Splits,  Reorganizations and other Corporate Events. In the event
of any increases or decreases in the number of issued and outstanding  shares of
Common   Stock   pursuant   to   stock   splits,    mergers,    reorganizations,
recapitalizations,  stock dividends or other events described under the terms of
the Plan, appropriate adjustments will be made to the aggregate number of shares
available  for  issuance  under the Plan and the  number of  shares  subject  to
outstanding  stock awards and stock options,  in the exercise price per share of
outstanding  stock  options  and in the number and kinds of shares  which may be
distributed  under the Plan.  The terms of stock  options and stock awards shall
also be subject to adjustments by the Stock Award  Committee to reflect  changes
in the Company's capitalization.

         Stock Options.  The Stock Award  Committee may grant awards in the form
of options to purchase  shares of Common Stock.  The Stock Award Committee will,
in its sole discretion with regard to each stock option, determine the number of
shares subject to the option, the manner and time of the option's exercise,  the
exercise price of the option and such other terms and  conditions  including any
circumstances   under  which  options  would  be  subject  to  forfeiture,   not
inconsistent  with the provisions of the Plan, as the Stock Award  Committee may
prescribe. Upon exercise of an option, the exercise price may, at the discretion
of the Stock Award Committee, be paid by a participant in cash, shares of Common
Stock or a combination  thereof.  The Stock Award  Committee  will determine the
effect on the  optionee's  rights under an option in the event of the optionee's
termination  as a  Producer  (by  reason of death,  retirement,  disability,  or
otherwise).  An option may not be  exercised if the holder is then in default of
the payment of any  obligations,  including,  but not  limited  to,  agent debit
balances, owed to the Company or any subsidiary of the Company.

         Options and Rights in  Substitution  for Stock Options Granted by other
Corporations.  Options  may be  granted  under  the  Plan  from  time to time in
substitution  for stock  options  held by  individuals  or  entities  who become
Producers as a result of the merger or  consolidation  of the  corporation  with
whom they had an agent  relationship  with the Company or any  subsidiary of the
Company, or the acquisition by the Company or a subsidiary of the Company of the
assets of such corporation, or the acquisition by the Company or a subsidiary of
the Company of stock of such  corporation  with the result that such corporation
becomes a subsidiary of the Company.

         Unrestricted  Stock.  The Plan  provides  that  unrestricted  shares of
Common Stock may be awarded to Producers  from time to time as determined by the
Stock  Award  Committee  upon such  terms  and  conditions  as the  Stock  Award
Committee may from time to time determine in its sole discretion.

         Restricted Stock. The Plan provides that shares of Common Stock subject
to  certain  restrictions  may be  awarded  to  Producers  from  time to time as
determined  by the  Stock  Award  Committee.  The  Stock  Award  Committee  will
determine the nature and extent of the restrictions on such shares, the duration
of such restrictions, and any circumstance under which restricted shares will be
forfeited.   The  Stock  Award  Committee  will  determine  the  effect  on  the
participant's  rights under a stock award in the event of the  termination  of a
Producer's  status  as such  (by  reason  of  retirement,  disability,  death or
otherwise) prior to the lapse of any applicable restrictions.

         Awards  Subject to Performance  Criteria.  On such terms and subject to
such  conditions  as the  Stock  Award  Committee,  in its sole  discretion  may
determine,  the Company may provide for options or stock awards to be granted in
the future to Producers within a marketing organization of the Company or any of
its  subsidiaries or other Producers  subject to the satisfaction of performance
or other criteria.  For example, the Stock Award Committee may provide for stock
options to be granted  to  Producers  within a  marketing  organization  after a
calendar year in which the marketing  organization  met a certain level of sales
of insurance or other  products of the Company's  subsidiaries.  Similarly,  the
exact  amount  of  shares  of Common  Stock  subject  to such an option  and the
exercise  price  thereof  could be based upon formulas  determined by the Stock
Award Committee, in its sole discretion.

                                        6

<PAGE>



         Agreements,  Programs, Rules, Other Arrangements.  Each award under the
Plan  may  be  evidenced,   recorded  or  disseminated  by  an  agreement,   the
promulgation  of programs or rules or in such other  manner and in such form and
containing such provisions not  inconsistent  with the provisions of the Plan as
the Stock Award Committee from time to time approves. In applicable  situations,
such agreements,  programs,  rules or other  arrangements may include provisions
providing for the payment of the exercise price, in whole or in part, in cash or
by the  delivery of Common  Stock.  Such  agreements,  programs,  rules or other
arrangements may also include,  without  limitation,  provisions relating to (i)
vesting, (ii) tax matters (including provisions prohibiting a holder from making
an election  under  Section  83(b) of the Code) and (iii) any other  matters not
inconsistent with the provisions of the Plan that the Stock Award Committee,  in
its sole discretion, determines. The terms and conditions of agreements need not
be  similar or  identical.  The  Company  shall have the right to deduct in cash
(whether  under the Plan or otherwise)  in connection  with all awards any taxes
required to be withheld  and to require  any  payments  required to enable it to
satisfy its withholding obligations.

         Registration of Common Stock.  The Company intends to make  application
to the New York Stock Exchange for approval of the listing on the New York Stock
Exchange of the shares of Common Stock to be issued under the Plan; however, the
Company will not be obligated to issue any shares of Common Stock under the Plan
unless such shares have been registered  under all applicable  federal and state
securities and other laws and have been listed on the New York Stock Exchange.

         Amendment.  The Board of Directors may, in its sole discretion,  at any
time or from time to time, terminate,  suspend or amend the Plan in any respect.
No amendment,  suspension or termination of the Plan shall,  without the consent
of  any  optionee  or  participant  in  the  Plan  adversely  affected  by  such
termination,  suspension or amendment, alter or impair the rights of such person
under any options or other awards previously granted under the Plan.

         Change of Control.  The Stock Award Committee,  in its sole discretion,
may determine that upon the occurrence of a Change of Control (as defined in the
Plan), an award  outstanding shall be adjusted to effect such Change of Control,
including,  but not limited to, (a) termination of each award within a specified
number of days  after  notice to the  holder  thereof,  and the  receipt by such
holder,  with respect to each share of Common Stock subject to such award,  cash
in an amount  equal to the excess of (i) the higher of (x) the Fair Market Value
(as defined in the Plan) of such share of Common Stock  immediately prior to the
occurrence  of such  transaction  or (y) the  value of the  consideration  to be
received in such  transaction  for one share of Common Stock over (ii) the price
per  share,  if  applicable,  of Common  Stock  set  forth in such  award or (b)
assumption of such award by the acquiring party. If the consideration offered to
shareholders  of the  Company in any  transaction  described  in this  paragraph
consists of anything other than cash, the Stock Award Committee may, in its sole
discretion,   determine  the  fair  cash   equivalent  of  the  portion  of  the
consideration  offered  which is other than cash.  A "Change of  Control" of the
Company is deemed to occur under the Plan if: (i) any  "person," as such term is
used in Sections 13(d) and 14(d)(2) of the Exchange Act,  becomes the beneficial
owner, directly or indirectly,  of securities of the Company representing 25% or
more of the combined voting power of the Company's  outstanding  securities then
entitled  to vote for the  election  of  directors;  or (ii) as the  result of a
tender offer, merger, consolidation,  sale of assets, or contest for election of
directors,   or  any  combination  of  the  foregoing  transactions  or  events,
individuals  who  were  members  of  the  Board  of  Directors  of  the  Company
immediately  prior to any such  transaction  or event  shall  not  constitute  a
majority of the Board of Directors following such transaction or event. However,
no change of control shall be deemed to have occurred if and when either (A) any
such  change is the result of a  transaction  which  constitutes  a "Rule  13e-3
transaction"  as such  term is  defined  in Rule  13e-3  promulgated  under  the
Exchange Act or (B) any such person  becomes,  with the approval of the Board of
Directors of the Company,  the  beneficial  owner of  securities  of the Company
representing  25% or more but less than 50% of the combined  voting power of the
Company's  then  outstanding  securities  entitled  to vote with  respect to the
election of its Board of Directors and in connection therewith  represents,  and
at all  times  continues  to  represent,  in a  filing,  as  amended,  with  the
Securities  and  Exchange  Commission  on Schedule  13D or Schedule  13G (or any
successor  Schedule  thereto) that "such person has acquired such securities for
investment  and not  with  the  purpose  nor  with the  effect  of  changing  or
influencing  the  control  of  the  Company,  nor  in  connection  with  or as a
participant  in any  transaction  having such  purpose or  effect",  or words of
comparable meaning and import.
    

         TAXATION OF AWARDS.

         Stock Options.  Under current  federal  income  tax law, the grant of a
non-qualified stock option has no tax effect on the Company or the option holder
to whom  it is  granted.  Generally,  the  Company  will  be  allowed  to take a
deduction for federal income tax purposes

                                        7

<PAGE>



in an amount  equal to the excess of the fair market  value of the shares at the
time of exercise by the option  holder over the  exercise  price at the time the
option holder exercises his or her stock option.  Generally, the exercise of the
option will result in ordinary  income to the option  holder equal to the amount
of the deduction allowed to be taken by the Company.

   
         If the option  holder  pays cash to  exercise  the  option,  the option
holder's tax basis in the shares  received will be the aggregate  exercise price
paid by the option  holder  plus the amount of taxable  income  recognized  upon
exercise.  Upon any subsequent  disposition of such shares, gain or loss will be
capital gain or loss and will be long term if such shares are held more than the
required time period after exercise.
    
         If the option  holder pays the exercise  price by  delivering  existing
shares of Common  Stock,  the tax  treatment  of the income from the  difference
between the exercise  price and the fair market  value of the stock  received is
the same as described above.  Generally,  the option holder will not recognize a
gain on the transfer of the option holder's  existing stock.  The  corresponding
number of shares  received  on exercise of the option will be treated as if they
are the same as the shares used to pay for the  exercise  of the  option.  Thus,
gain on the shares used to pay the  exercise  price will be  deferred  until the
substituted shares received are later sold. The optionee must recognize ordinary
income equal to the fair market value of the number of shares acquired in excess
of the  number  of  shares  used for the  stock  option  exercise  (the  "excess
shares").  The excess  shares  would then have a tax basis equal to the ordinary
income  recognized.  The Company would also be entitled to a deduction  equal to
the ordinary income recognized by the optionee.

   
         Effect of Restrictions. Under general tax rules, if the shares received
on exercise of non-qualified options are subject to restrictions on transfer and
risk of forfeiture,  taxation of the transaction  (and the Company's  deduction)
will be deferred until the restrictions  lapse,  unless the participant makes an
election  to be taxed  at the time of  exercise  in which  case a  corresponding
deduction  will  be  allowed  for  the  Company.   Award   agreements  or  other
arrangements  may  prohibit a holder from making an election to be taxed  before
the lapse of the restrictions.
    
         Restricted Shares. An individual  receiving restricted shares generally
will recognize ordinary income when the restrictions lapse in an amount equal to
the excess of (i) the fair  market  value of the  shares of Common  Stock at the
time the restrictions lapse over (ii) any amount paid for the restricted shares.
However,  the individual may elect,  within 30 days after the date of receipt of
the restricted  shares,  to report  ordinary  income at the time of such receipt
equal to the excess of (i) the fair  market  value of the  restricted  shares of
Common  Stock at the time the  restrictions  lapse over (ii) any amount paid for
the  restricted  shares.  One risk in making such an  election  is that,  if the
restrictions  fail to lapse for any reason,  the individual will not be entitled
to a deduction.  Generally, the Company will be entitled to a deduction equal to
the  amount  of  income  recognized  by the  individual  at the time  income  is
recognized.  An individual  disposing of restricted  shares will recognize short
term or long term capital gain or loss, depending on whether their stock is held
for less or more than one year from (a) the date the  restrictions  lapse (if no
election has been made), or (b) from the date of receipt if an election has been
made.

         Unrestricted Shares. A participant  receiving any award of unrestricted
shares of Common Stock will recognize income,  and the Company will generally be
allowed a  deduction,  when the award is paid.  The  amount of cash and the fair
market value of the shares of Common Stock  received will be ordinary  income to
the  participant,  and the Company will generally be entitled to a tax deduction
in an amount equal to the ordinary income recognized by the participant.

   
         THE  FOREGOING IS A GENERAL  DISCUSSION OF CERTAIN  POTENTIAL  MATERIAL
INCOME TAX ASPECTS OF THE AWARDS AND IS INCLUDED FOR GENERAL  INFORMATION  ONLY.
THE FOREGOING  DISCUSSION  DOES NOT TAKE INTO ACCOUNT THE  PARTICULAR  FACTS AND
CIRCUMSTANCES OR TAX STATUS OR ATTRIBUTES OF EACH PARTICIPANT.  AS A RESULT, THE
INCOME TAX CONSEQUENCES  ADDRESSED IN THE FOREGOING  DISCUSSION MAY NOT APPLY TO
EACH  PARTICIPANT.  ACCORDINGLY,  EACH  PARTICIPANT  SHOULD  CONSULT HIS OWN TAX
ADVISOR  REGARDING THE SPECIFIC TAX CONSEQUENCES OF AWARDS,  INCLUDING,  BUT NOT
LIMITED TO, THE  APPLICATION AND EFFECT OF FEDERAL,  STATE,  LOCAL AND OTHER TAX
LAWS AND THE POSSIBLE EFFECTS OF CHANGES IN SUCH LAWS.
    
PURCHASE OF COMMON STOCK PURSUANT TO STOCK OPTIONS UNDER THE PLAN
   
         Method of Exercise.  Options  granted  under  the  Plan   may  only  be
exercised  by written  notice to the Stock Award  Committee or such other person
designated by the Stock Award Committee at Conseco,  Inc., 11825 N. Pennsylvania
Street, Carmel, Indiana 46032. The notice

                                        8

<PAGE>



must specify the exact name,  address and social security number of the optionee
and list the options to be exercised.  The Company may from time to time require
additional information in order to effectuate the exercise. The notice must also
state the method of payment of the  exercise  price and be  accompanied  by such
payment.  The Company  currently  allows several methods of payment as discussed
below under  "-Payment for Shares." The Stock Award  Committee  must approve any
payment of the exercise price by any method other than payment in cash.
    

         Exercise Price. The Stock Award Committee determines the exercise price
per  share  in  its  sole  discretion  based  upon  such  factors  as  it  deems
appropriate.

         Payment for Shares. The Plan provides that shares purchased through the
exercise of an option must be paid for in full either (i) in cash  (checks  made
payable to "Conseco, Inc." are acceptable);  (ii) with a number of shares of the
Company's  Common Stock having a fair market value equal to the exercise  price;
(iii) pursuant to a "cashless" exercise program through a broker, bank, or other
financial intermediary acceptable to the Company, where the Company has received
adequate  assurances  that the exercise price and any required tax  withholdings
will be paid to the Company;  or (iv) any combination of (i),(ii) or (iii).  The
certificates  evidencing  the shares to be used for payment  must be endorsed in
blank as specified on the reverse side of such certificates.

         Rights as a  Stockholder.  No stock  will be issued  until  payment  is
received, and as a holder of options, an optionee has no rights as a stockholder
of the  Company  until the option is  exercised  and the stock is issued.  If an
optionee  chooses  to use  shares of Common  Stock to pay all or a portion of an
option exercise price, the shares of stock surrendered in payment will be valued
at the closing  price on the date written  notice of exercise is received by the
Company and, for dividend payment purposes,  shall not be canceled and therefore
shall be deemed to be outstanding  until new  certificates for the option shares
so purchased are issued.

LIMITATIONS ON EXERCISE OF STOCK OPTIONS

   
         Maximum  Exercise  Period.  While the Plan  contains  certain  specific
provisions  pertaining  to  the  exercise  and  lapse  of  options  upon  death,
termination of employment or retirement, the Plan does not specify the length of
time an option  granted under the Plan may be  exercisable  from the date it was
granted.  The Stock Award Committee  establishes such a period for each grant of
options.

         Death. If an optionee dies while a Producer, then vested options may be
exercised  within  twelve  months  of the  date  of  death  by the  executor  or
administrator of the optionee's  estate or the optionee's  legatees or heirs but
only within the original  term of the option and only to the extent the deceased
optionee could have exercised the option on the date of death.  Unvested options
may not be exercised.

         Termination of Status as a Producer.  Vested options may be exercisable
for up to three months following termination of status as a Producer for reasons
other than  death,  permanent  and total  disability,  for cause or  voluntarily
without the Company's written consent. Unvested options may not be exercised.

         Disability.  If an optionee's  status as a Producer  terminates  due to
permanent and total disability, the optionee may exercise any outstanding vested
options,  to the extent  exercisable at the time of  termination,  within twelve
months of the date terminated. Unvested options may not be exercised.

ASSIGNMENT OF AWARDS

         Pursuant  to the tax laws and the  provisions  of the Plan,  except for
unrestricted stock awards, awards granted under the Plan to a natural person are
not transferable  other than by will or the laws of descent and distribution and
exercisable  only by or on behalf of, the person to whom the option was  granted
or by his or her estate or heirs as described  above.  However,  the Stock Award
Committee  may, in its sole  discretion,  provide for or permit the  transfer of
awards by gift to any  member of a holder's  immediate  family or to a trust for
the benefit of such  immediate  family  member.  Except for  unrestricted  stock
awards,   awards  granted  to  a  corporation  or  other  entity  shall  not  be
transferrable  and are  exercisable  only by such holder or, if permitted by the
Stock Award  Committee in its sole  discretion,  by such holder's  successors by
merger, consolidation, reorganization or liquidation.

         Except for unrestricted  stock awards and except as permitted under the
Plan, no awards or interest  therein may be  transferred,  assigned,  pledged or
hypothecated  by the holder  thereof,  or be made  subject  to levy,  execution,
attachment or similar process, by operation of law or otherwise.
    


                                        9

<PAGE>



                                 USE OF PROCEEDS

   
         The  purpose  of the Plan is to  provide an  additional  incentive  for
eligible Participants to market and sell the insurance and other products of the
Company's  Subsidiaries  and to generally  promote the success of the  Company's
business,  rather than to obtain  proceeds for any particular  purpose.  The net
proceeds  that become  available to the Company  through the exercise of options
and sales of Common  Stock  pursuant to the terms of the Plan are expected to be
used for general corporate purposes.
    

             RATIOS OF EARNINGS TO FIXED CHARGES, EARNINGS TO FIXED
                      CHARGES AND PREFERRED STOCK DIVIDENDS
            AND EARNINGS TO FIXED CHARGES, PREFERRED STOCK DIVIDENDS
               AND DISTRIBUTIONS ON COMPANY-OBLIGATED MANDATORILY
              REDEEMABLE PREFERRED SECURITIES OF SUBSIDIARY TRUSTS

   
         The  following  table sets forth the  Company's  ratios of  earnings to
fixed  charges,  earnings to fixed  charges and  preferred  stock  dividends and
earnings to fixed  charges,  preferred  stock  dividends  and  distributions  on
Company-obligated  mandatorily  redeemable  preferred  securities  of subsidiary
trusts for each of the five years ended December 31, 1996 and for the six months
ended June 30, 1996 and 1997.
<TABLE>
<CAPTION>




                                                                                                 SIX MONTHS
                                                  YEAR ENDED DECEMBER 31,                      ENDED JUNE 30,
                                                  -----------------------                      --------------
                                           1992      1993      1994      1995      1996         1996     1997
                                           ----      ----      ----      ----      ----         ----     ----

<S>                                        <C>       <C>       <C>       <C>       <C>          <C>      <C> 
Ratio of earnings to fixed charges:
  As reported............................  1.54X     2.19X     2.26X     1.57X     1.61X        1.62X    1.96X
  Excluding interest on annuities and
     financial products(1)(2)............  6.24X     8.85X     4.55X     3.80X     4.55X        4.31X    7.66X
Ratio of earnings to fixed charges and
  preferred dividends:
     As reported.........................  1.50X     2.04X     1.95X     1.50X     1.50X        1.47X    1.83X
     Excluding interest on annuities and
       financial products(1)(2)..........  5.09X     6.00X     3.14X     3.06X     3.23X        2.80X    5.12X
Ratio of earnings to fixed charges,
  preferred dividends and distributions
  on Company-obligated mandatorily
  redeemable preferred securities of
  subsidiary trusts:
     As reported.........................  1.50X     2.04X     1.95X     1.50X     1.50X        1.47X    1.71X
     Excluding interest on annuities and
       financial products(1)(2)..........  5.09X     6.00X     3.14X     3.06X     3.14X        2.80X    3.80X

    


<FN>
(1)   These ratios are included to assist the reader in analyzing  the impact of
      interest on  annuities  and  financial  products  (which is not  generally
      required to be paid in cash in the period it is  recognized).  Such ratios
      are not intended to, and do not,  represent the following  ratios prepared
      in accordance with generally accepted accounting principles ("GAAP"):  the
      ratio of earnings to fixed charges; the ratio of earnings to fixed charges
      and  preferred  dividends;  or the  ratio of  earnings  to fixed  charges,
      preferred  dividends and  distributions on  Company-obligated  mandatorily
      redeemable preferred securities of subsidiary trusts.
</FN>
   
<FN>
(2)   Excludes  interest  credited to annuity and  financial  products of $506.8
      million, $408.5 million, $134.7 million, $585.4 million and $668.6 million
      for the  years  ended  December  31,  1992,  1993,  1994,  1995 and  1996,
      respectively,  and $289.7  million  and $379.8  million for the six months
      ended June 30, 1996 and 1997, respectively.
</FN>
</TABLE>
    




                                       10

<PAGE>



                                  LEGAL MATTERS

   
      The  legal  validity  of the  Common  Stock has been  passed  upon for the
Company by Karl W. Kindig,  Senior Vice  President,  Legal of Conseco  Services,
LLC, a subsidiary of the Company.  Mr. Kindig is a full-time employee of Conseco
Services, LLC and owns, directly and indirectly,  7,855 shares and holds options
to purchase 181,136 shares of Common Stock.
    

                                     EXPERTS

      The consolidated  financial  statements and schedules of the Company as of
December 31, 1996 and 1995,  and for each of the three years in the period ended
December  31, 1996  incorporated  by  reference  in this  Prospectus,  have been
audited by Coopers & Lybrand L.L.P.,  independent  accountants,  as set forth in
their reports thereon included therein and are incorporated  herein by reference
in reliance  upon such reports  given upon the authority of such firm as experts
in accounting and auditing.

                    CONTINUOUS OFFERING PURSUANT TO RULE 415

      The  Common  Stock  offered  hereby is being  registered  on a delayed  or
continuous basis pursuant to Rule 415 of the Commission for purposes of allowing
the exercise of options by optionees in  accordance  with the terms of the Plan.
As set forth above  under the caption  "INCORPORATION  OF CERTAIN  DOCUMENTS  BY
REFERENCE," information concerning the Company and the Common Stock is available
from reports filed by the Company with the Commission in current reports on Form
8-K,  quarterly  reports  on Form 10-Q,  and  annual  reports on Form 10- K. All
optionees are  encouraged  to carefully  review the current  information  before
making  decisions  concerning  the exercise of options  granted  pursuant to the
Plan.







                                       11

<PAGE>
<TABLE>
<CAPTION>



                                TABLE OF CONTENTS

                                                                                                         PAGE
                                                                                                         ----
<S>                                                                                                        <C> 
   
Prospectus................................................................................................ 2
Available Information..................................................................................... 3
Incorporation of Certain Documents by Reference........................................................... 4
The Company............................................................................................... 5
Description of the Plan................................................................................... 5
Use of Proceeds........................................................................................... 10
Ratios of Earnings to Fixed Charges, Earnings to Fixed Charges and
     Preferred Stock Dividends and Earnings to Fixed Charges, Preferred
     Stock Dividends and Distributions on Company-obligated Mandatorily
     Redeemable Preferred Securities of Subsidiary Trusts................................................. 10
Legal Matters............................................................................................. 11 
Experts................................................................................................... 11
Continuous Offering Pursuant to Rule 415.................................................................. 11
Annex 1...................................................................................................A-1
</TABLE>
    


                                       12
<PAGE>

                                                                        ANNEX 1

   
                                  CONSECO, INC.

                      PRODUCER STOCK AWARD AND OPTION PLAN


                                   ARTICLE I.

                                     Purpose

         The purpose of the CONSECO,  INC.  PRODUCER STOCK AWARD AND OPTION PLAN
(the  "Plan") is to provide a means  through  which  CONSECO,  INC.,  an Indiana
corporation  (the "Company"),  can provide  incentives to increase the financial
identification  of producers,  agents or marketing  organizations who market and
sell  insurance  and  other  products  of  the   subsidiaries   of  the  Company
("Producers")  with the long-term growth of the Company and the interests of the
Company's  shareholders  through the ownership and  performance of the Company's
Common Stock and to enhance the Company's  ability to retain and to attract such
producers, agents or marketing organizations. Accordingly, the Plan provides for
the granting of Stock Options, Stock Awards or any combination of the foregoing,
as is best suited under the circumstances.


                                   ARTICLE II.

                                   Definitions

         The  following  definitions  shall be  applicable  throughout  the Plan
unless specifically modified by any paragraph:

         (a) "Award" means, individually  or  collectively, any Option or  Stock
Award.

         (b) "Board" means the Board of Directors of the Company.

         (c) A "Change of Control" of the Company shall mean a change of control
of a nature  that would be  required  to be reported in response to Item 6(e) of
Schedule  14A of  Regulation  14A  promulgated  under  the 1934  Act as  revised
effective  January  20,  1987,  or, if Item 6(e) is no  longer  in  effect,  any
regulations  issued by the  Securities and Exchange  Commission  pursuant to the
1934 Act which serve similar purposes;  provided, that, without limitation,  (x)
such a change of control shall be deemed to have occurred if and when either (A)
except as provided in (y) below,  any "person" (as such term is used in Sections
13(d) and 14(d) of the 1934 Act) is or  becomes a  "beneficial  owner"  (as such
term is defined  in Rule 13d-3  promulgated  under the 1934  Act),  directly  or
indirectly, of securities of the Company representing 25% or


<PAGE>



more of the combined voting power of the Company's then  outstanding  securities
entitled to vote with  respect to the  election of its Board of Directors or (B)
as the result of a tender  offer,  merger,  consolidation,  sale of  assets,  or
contest  for  election  of  directors,  or  any  combination  of  the  foregoing
transactions  or events,  individuals who were members of the Board of Directors
of the  Company  immediately  prior to any such  transaction  or event shall not
constitute a majority of the Board of Directors  following  such  transaction or
event, and (y) no such change of control shall be deemed to have occurred if and
when either (A) any such change is the result of a transaction which constitutes
a "Rule  13e-3  transaction"  as such term is defined in Rule 13e-3  promulgated
under the 1934 Act or (B) any such  person  becomes,  with the  approval  of the
Board of Directors of the Company,  the  beneficial  owner of  securities of the
Company  representing 25% or more but less than 50% of the combined voting power
of the Company's then  outstanding  securities  entitled to vote with respect to
the election of its Board of Directors and in connection  therewith  represents,
and at all times  continues  to  represent,  in a filing,  as amended,  with the
Securities  and  Exchange  Commission  on Schedule  13D or Schedule  13G (or any
successor  Schedule  thereto) that "such person has acquired such securities for
investment  and not  with  the  purpose  nor  with the  effect  of  changing  or
influencing  the  control  of  the  Company,  nor  in  connection  with  or as a
participant  in any  transaction  having  such  purpose or  effect," or words of
comparable  meaning and import.  The  designation  by any such person,  with the
approval of the Board of  Directors of the Company,  of a single  individual  to
serve as a member  of, or  observer  at  meetings  of,  the  Company's  Board of
Directors,  shall not be considered  "changing or influencing the control of the
Company" within the meaning of the immediately  preceding clause (B), so long as
such individual does not constitute at any time more than one-third of the total
number of directors serving on such Board.

         (d)      "Common Stock" means the common stock, no par value per share,
of the Company.

         (e)      "Company" means Conseco, Inc., an Indiana corporation, and any
successor thereto.

         (f)      "1934 Act" means  the  Securities  Exchange  Act  of  1934, as
amended.

                                                   A-2

<PAGE>




         (g)  "Exercise  Price" means the price  established  by the Stock Award
Committee  as the  consideration  that  must be paid to  purchase  Common  Stock
pursuant to the exercise of an Option.

         (h) "Fair Market Value" means,  as of any specified  date,  the mean of
the reported high and low sales prices of the Common Stock on the stock exchange
composite  tape on that date,  or if no prices are reported on that date, on the
last preceding date on which such prices of Common Stock are so reported. If the
Common Stock is traded over the counter at the time a determination  of its fair
market  value is required to be made  hereunder,  its fair market value shall be
deemed to be equal to the average of the closing bid and asked  prices of Common
Stock for the time period and business days specified in an Award Agreement.  In
the event  Common Stock is not publicly  traded at the time a  determination  of
this value is  required  to be made  hereunder,  the  determination  of its fair
market  value  shall be made by the Stock Award  Committee  in such manner as it
deems appropriate.

         (i) "Holder" means a Producer who has been granted an Award.

         (j) "Option"  means an Award granted under Article VII of the Plan.

         (k) "person" means an  individual,  corporation,  partnership,  limited
liability company, proprietorship or joint venture.

         (l) "Plan" means Conseco, Inc. Producer Stock Award and Option Plan, as
amended from time to time.

         (m) "Producer" means any person or marketing  organization appointed or
contracted  to sell  insurance  or any  other  products  of the  Company  or its
subsidiaries in an agency, brokerage or similar relationship with the Company or
its  subsidiaries  or any  entity  or  person  who  supervises  or  manages  the
activities of such persons.

         (n) "Stock Award"  means an  Award  granted  under  Article VIII of the
Plan.

         (o) "Stock  Award  Committee"  means a  committee  consisting  of three
members of the Board which  shall  include  the Chief  Executive  Officer of the
Company,  the Chief  Marketing  Officer of the Company  and the Chief  Financial
Officer of the Company,  if such officers are members of the Board.  If any such
officer is not a Director, the Board may elect a member of the Board to serve on
the Stock Award Committee  instead of such officer.  The Chief Marketing Officer
shall be the chairman of the Stock Award Committee.


                                                   A-3

<PAGE>



         (p)  "Total  and  Permanent  Disability"  means the  inability  of as a
Producer to provide meaningful service for the Company and its subsidiaries as a
Producer due to a medically  determinable  physical or mental  impairment.  Such
determination of total and permanent disability shall be made by the Stock Award
Committee.


                                  ARTICLE III.

                     Effective Date and Duration of the Plan

         The  Plan  shall  be  effective  as of May 13,  1997,  the  date of its
adoption by the Board.  The Plan shall remain in effect until all Awards granted
under the Plan have been  satisfied  or  expired  unless  earlier  suspended  or
terminated as permitted herein.

                                   ARTICLE IV.

                           Administration of the Plan

         Section 4.01 Administration by  the  Stock  Award  Committee. The  Plan
shall be administered by the Stock Award Committee.

         Section 4.02 Powers.  Subject to the  provisions of the Plan, the Stock
Award  Committee,  consistent  with the provisions of the Plan,  shall have sole
authority,  in its sole  discretion (i) to select  Producers to receive  Awards,
(ii) to determine the timing, form, amount or value and terms of Awards, and the
conditions and  restrictions,  if any,  subject to which Awards will be made and
become vested or exercisable  under the Plan,  (iii) to construe the Plan and to
prescribe rules and regulations with respect to the  administration  of the Plan
and (iv) to make such other  determinations  not inconsistent  with the Plan, as
the Stock  Award  Committee  deems  necessary  or  appropriate.  In making  such
determinations the Stock Award Committee may take into account the nature of the
services rendered by the Producers, their present and potential contributions to
the Company's success, the recommendations of marketing organizations under whom
the  Producers  may be  sub-agents  and such other  factors  as the Stock  Award
Committee in its sole discretion shall deem relevant.

         Section 4.03  Additional  Powers.  The Stock Award Committee shall have
such  additional  powers as may be required to enable it to administer  the Plan
and to carry out its duties hereunder. The Stock Award Committee may correct any
defect or supply any omission or reconcile  any  inconsistency  in any agreement
relating to an Award in the manner and to the extent it shall deem  expedient to
carry it into effect.  The  determinations  of the Stock Award  Committee on the
matters referred to in this Article IV shall be conclusive.




                                       A-4

<PAGE>



                                   ARTICLE V.

                       Grant of Options and Stock Awards;
                           Shares Subject to the Plan

         Section 5.01 Stock Grant and Award  Limits.  The Stock Award  Committee
may from time to time grant Awards to one or more Producers  determined by it to
be eligible for  participation  in the Plan in accordance with the provisions of
Article VI. The Stock Award Committee may from time to time cause the Company to
enter into  commitments to grant Awards in the future based upon the achievement
of performance and other criteria. Subject to Article X, the aggregate number of
shares  of Common  Stock  that may be issued  under  the Plan  shall not  exceed
500,000  shares.  Shares shall be deemed to have been issued under the Plan only
to the extent actually issued and delivered  pursuant to an Award. To the extent
that an Award lapses or the rights of its Holder terminate, any shares of Common
Stock  subject to such Award shall again be available for the grant of an Award.
Stock  certificates  shall be issued by the  Company for those  shares  acquired
pursuant to a Stock Award or the exercise of an Option.

         Section  5.02 Stock  Offered.  The stock to be offered  pursuant to the
grant of an Award may be  authorized  but unissued  Common Stock or Common Stock
previously issued and outstanding and reacquired by the Company.


                                   ARTICLE VI.

                                   Eligibility

         Awards made pursuant to the Plan may be granted only to persons who, at
the time of  grant,  are  Producers.  An Award may be  granted  on more than one
occasion to the same person,  and,  subject to the  limitations set forth in the
Plan, such Award may include Options, Stock Awards or any combination thereof.



                                       A-5

<PAGE>



                                  ARTICLE VII.

                                  Stock Options

         Section 7.01 Option Period. The  term  of  each  Option  shall  be   as
specified by the Stock Award Committee at the date of grant.

         Section 7.02  Limitations  on Exercise of Option.  An Option shall vest
and/or be exercisable in whole or in part and at such times as may be determined
by the Stock Award Committee, in its sole discretion, at the date of grant.

         Section 7.03 Option Agreements,  Programs,  Rules, Other  Arrangements.
Each Option may be evidenced,  recorded or  disseminated  by an  agreement,  the
promulgation  of programs or rules or in such other  manner and in such form and
containing such provisions not  inconsistent  with the provisions of the Plan as
the Stock  Award  Committee  from time to time,  in its sole  discretion,  shall
approve. Such agreements,  programs, rules or other arrangements may provide for
the payment of the Exercise Price, in whole or in part, in cash, by the delivery
of Common Stock or any combination  thereof, or for a "cashless exercise" of the
Option.  Moreover,  such agreements,  programs,  rules or other arrangements may
also include provisions  relating to vesting,  tax matters and any other matters
not inconsistent with the terms and provisions of this Plan that the Stock Award
Committee, in its sole discretion,  determines to be appropriate.  The terms and
conditions  relating to different grants of Options and the related  agreements,
programs, rules or other arrangements need not be similar or identical.

         Section 7.04 Exercise  Price and Payment.  The Exercise  Price shall be
determined  by the Stock  Award  Committee,  but such  Exercise  Price  shall be
subject to adjustment as provided in Article X. The Option may be exercised,  in
whole or in part, as provided by the Stock Award Committee. An Option may not be
exercised  if the Holder is then in default in the  payment of any  obligations,
including,  but not limited to, agent debit  balances owed to the Company or any
of its  subsidiaries.  The Exercise  Price of an Option shall be paid in full in
the manner prescribed by the Stock Award Committee.

         Section 7.05 Shareholder Rights and Privileges. The Holder of an Option
shall be entitled to the privileges and rights of a shareholder as to the Common
Stock  which is the  subject of an Option  only with  respect to such  shares of
Common  Stock as have been  purchased  under the  Option and  registered  in the
Holder's name.

         Section  7.06  Options  and Rights in  Substitution  for Stock  Options
Granted by Other  Corporations.  Options may be granted under the Plan from time
to time in  substitution  for  stock  options  held by  individuals  who  become
Producers as a result of a merger or  consolidation of the corporation with whom
they had an  agent  relationship  with  the  Company  or any  subsidiary  of the
Company, or the acquisition by the Company or a subsidiary of the Company of

                                       A-6

<PAGE>



the  assets  of  such  corporation,  or  the  acquisition  by the  Company  or a
subsidiary of the Company of stock of such corporation with the result that such
corporation becomes a subsidiary of the Company.

                                  ARTICLE VIII.

                                  Stock Awards

         Section 8.01  Restriction  Period To Be  Established by the Stock Award
Committee.  At the time a Stock  Award is made,  the Stock Award  Committee  may
establish a period of time for which restrictions (the "Restriction Period") are
applicable  to such Award.  Each Stock  Award may have a  different  Restriction
Period,  in the sole  discretion of the Stock Award  Committee.  The Restriction
Period  applicable  to a particular  Stock Award shall not be changed  except as
permitted by Section 8.02.

         Section 8.02 Other Terms and Conditions.  Common Stock awarded pursuant
to a Stock Award shall be represented by a stock  certificate  registered in the
name of the  Holder of such  Stock  Award.  Such  Common  Stock  shall be issued
subject  to such  terms  and  containing  such  provisions  as the  Stock  Award
Committee,  in its sole  discretion  consistent with the provisions of the Plan,
may prescribe by agreement, the promulgation of programs, rules or in such other
manner as the Stock Award Committee shall from time to time approve. If provided
for by the Stock Award Committee, in its sole discretion,  the Holder shall have
the right to receive  dividends  during the Restriction  Period,  to vote Common
Stock subject thereto and to enjoy all other shareholder rights, except that (i)
the Holder may not sell, transfer,  pledge,  exchange,  hypothecate or otherwise
dispose of the stock  during the  Restriction  Period,  and (ii) a breach of the
terms and  conditions  established by the Stock Award  Committee,  shall cause a
forfeiture  of the Stock  Award.  At the time of such  Award,  the  Stock  Award
Committee may, in its sole discretion, prescribe additional terms, conditions or
restrictions  relating to Stock  Awards,  including,  but not limited to,  rules
pertaining  to  the  termination  of  service  as  a  Producer  (by  retirement,
disability,  death  or  otherwise)  of a  Holder  prior  to  expiration  of  the
Restriction Period.  Such additional terms,  conditions or restrictions may also
include,  without  limitation,  provisions relating to tax matters and any other
matters not  inconsistent  with the provisions of this Plan that the Stock Award
Committee, in its sole discretion determines,  to be appropriate.  The terms and
conditions of the respective  agreements,  programs,  rules or other arrangement
relating to Stock Awards need not be similar or identical.
    

         Section 8.03 Payment for Stock Award.  The Stock Award  Committee shall
determine the amount and form of any payment for Common Stock received  pursuant
to a Stock Award, provided that in the absence of such a determination, a Holder
shall not be required to make any payment for Common Stock received  pursuant to
a Stock Award, except to the extent otherwise required by law.


                                       A-7

<PAGE>



   
         Section  8.04  Agreements.  The  Stock  Award  Committee,  in its  sole
discretion,  may require  the Company and the Holder to enter into an  agreement
with respect to Stock Awards granted hereunder setting forth each of the matters
contemplated  hereby and such other  matters as the Stock  Award  Committee  may
determine to be  appropriate.  The terms and provisions of such  agreements need
not be similar or identical.


                                   ARTICLE IX.

                                  Future Awards

         The Company may grant future Awards to marketing  organizations  of the
Company  or any of its  subsidiaries  and other  Producers  on such terms as the
Stock Award Committee may determine. Any such grant shall be evidenced, recorded
or disseminated  by an agreement by the  promulgation of programs or rules or in
such  other  manner  and  in  such  form  and  containing  such  provisions  not
inconsistent  with the provisions of the Plan as the Stock Award  Committee from
time to time approves.


                                   ARTICLE X.

                       Recapitalization or Reorganization

         Section  10.01 The shares with  respect to which  Awards may be granted
are shares of Common Stock as presently constituted, but if, and whenever, prior
to the expiration or satisfaction in full of an Award theretofore  granted,  the
Company shall effect a subdivision or consolidation of shares of Common Stock or
the payment of a stock dividend on Common Stock without receipt of consideration
by the Company,  the number of shares of Common Stock with respect to which such
Award may thereafter be exercised or satisfied, as applicable,  (i) in the event
of an  increase in the number of  outstanding  shares  shall be  proportionately
increased,  and the purchase price per share shall be  proportionately  reduced,
and (ii) in the event of a reduction in the number of  outstanding  shares shall
be  proportionately   reduced,  and  the  purchase  price  per  share  shall  be
proportionately increased.

         Section  10.02 If the Company  recapitalizes  or otherwise  changes its
capital structure, thereafter upon any exercise of an Option or purchase under a
Stock Award, as applicable,  of an Award theretofore granted the Holder shall be
entitled to (or entitled to purchase,  if applicable)  under such Award, in lieu
of the number of shares of Common Stock then  covered by such Award,  the number
and class of shares of stock and  securities to which the Holder would have been
entitled pursuant to the terms of the  recapitalization if, immediately prior to
such recapitalization, the Holder had been the holder of record of the number of
shares of Common Stock then covered by such Award.



                                       A-8

<PAGE>



         Section 10.03 The Stock Award Committee,  in its sole  discretion,  may
determine  that,  upon  the  occurrence  of a  Change  of  Control,  each  Award
outstanding  hereunder  shall be  adjusted  to effect  such  Change of  Control,
including,  but not limited to (a)  termination of each Award within a specified
number of days after notice to the Holder,  and such Holder shall receive,  with
respect to each share of Common Stock  subject to such Award,  cash in an amount
equal to the excess of (i) the higher of (x) the Fair Market Value of such share
of Common Stock immediately prior to the occurrence of such Change of Control or
(y) the value of the consideration to be received in connection with such Change
of Control for one share of Common Stock over (ii) the Exercise Price per share,
if applicable, of Common Stock set forth in such Award or (b) assumption of each
Award by the acquiring  party. If the  consideration  offered to shareholders of
the Company in any transaction  described in this paragraph consists of anything
other  than  cash,  the Stock  Award  Committee  shall  determine  the fair cash
equivalent of the portion of the consideration offered which is other than cash.

         Section 10.04 In the event of changes in the  outstanding  Common Stock
by  reason  of  recapitalization,   reorganizations,   mergers,  consolidations,
combinations,  exchanges or other relevant changes in  capitalization  occurring
after the date of the grant of any Award and not otherwise  provided for by this
Article X, any  outstanding  Awards  and any  agreements  or other  arrangements
relating  to such  Awards  shall be subject  to  adjustment  by the Stock  Award
Committee at its discretion as to the number and price of shares of Common Stock
or other  consideration  subject to such Awards. In the event of any such change
in the outstanding  Common Stock, the aggregate number of shares available under
the Plan may be  appropriately  adjusted  by the Stock  Award  Committee,  whose
determination shall be conclusive.
    

         Section  10.05  The  existence  of the  Plan  and  the  Awards  granted
hereunder  shall  not  affect  in any way the right or power of the Board or the
shareholders   of  the   Company   to  make   or   authorize   any   adjustment,
recapitalization,  reorganization  or  other  change  in the  Company's  capital
structure or its business, any merger or consolidation of the Company, any issue
of debt or equity  securities  ahead of or affecting  Common Stock or the rights
thereof,  the  dissolution  or  liquidation  of the Company or any sale,  lease,
exchange  or other  disposition  of all or any part of its assets or business or
any other corporate act or proceeding.

         Section 10.06 Any  adjustment  provided for in Sections  10.01,  10.02,
10.03 and 10.04 above shall be subject to any required shareholder action.

         Section 10.07 Except as hereinbefore  expressly provided,  the issuance
by the Company of shares of stock of any class or  securities  convertible  into
shares of stock of any class, for cash, property, labor or services, upon direct
sale,  upon the  exercise of rights or warrants to subscribe  therefor,  or upon
conversion of shares of obligations of the Company convertible into such shares

                                       A-9

<PAGE>



or other  securities,  and in any case whether or not for fair value,  shall not
affect,  and no adjustment  by reason  thereof shall be made with respect to the
number of shares of Common Stock  subject to Awards  theretofore  granted or the
purchase price per share, if applicable.

   
                                   ARTICLE XI.

                Amendment, Suspension and Termination of the Plan

         The  Board  may,  at any  time  and  from  time  to  time  in its  sole
discretion,  terminate,  suspend or amend the Plan in any respect. No amendment,
suspension or termination of the Plan shall, without the consent of any optionee
or participant in the Plan adversely affected by such termination, suspension or
amendment,  alter or impair the rights of such person under any options or other
awards previously granted under the Plan.


                                  ARTICLE XII.

                                  Miscellaneous

         Section 12.01 No Right To An Award. Neither the adoption of the Plan by
the Company nor any action of the Board or the Stock  Award  Committee  shall be
deemed to give a Producer  any right to be granted an Award to  purchase  Common
Stock or a Stock Award or any of the rights hereunder except as may be evidenced
by an Award and the agreement, program, rule or other arrangement promulgated or
established by the Stock Award  Committee  with respect to such Award,  and then
only to the extent and on the terms and conditions  expressly set forth therein.
The Plan shall be unfunded.  The Company  shall not be required to establish any
special or separate fund or to make any other  segregation of funds or assets to
assure the payment of any Award.

         Section  12.02 No Right to Continued  Status as Producer or  Employment
Conferred.  Nothing contained in the Plan shall (i) confer upon any Producer any
right with  respect  to  continuation  of such  status  with the  Company or any
subsidiary,  (ii)  interfere  in any way with the  right of the  Company  or any
subsidiary  to  terminate  his or her service as a Producer at any time or (iii)
result in the establishment of any employer-employee relationship.

         Section 12.03. Non-exclusivity of the Plan. The adoption of the Plan by
the Board of  Directors  of the Company  shall not be  construed as creating any
limitations on the power of the Board of Directors to adopt such other incentive
arrangements  as it  may  deem  desirable,  including  without  limitation,  the
granting of stock awards or stock options otherwise than under the Plan.

         Section 12.04. Notices.  All  notices  or other  communications  by  an
Eligible  Participant to the Company under or in connection  with the Plan shall
be deemed to have been given when received by the Company in the form  specified
by the Company (if applicable) at

                                      A-10

<PAGE>



the  location,  and by the  person,  specified  by the  Company  for the receipt
thereof.  All notices to Eligible  Participants  under or in connection with the
Plan shall be deemed to have been given when  mailed or  otherwise  given in the
manner specified by the Stock Award Committee to the Eligible Participant at the
address  provided  by the  Eligible  Participant  to the Company for the receipt
thereof.

         Section 12.05 Other Laws; Fractional Shares;  Withholding.  The Company
shall not be obligated to issue any Common Stock  pursuant to any Award  granted
under the Plan at any time when the  shares  covered by such Award have not been
registered  under the  Securities  Act of 1933 and such other  state and federal
laws,  rules or  regulations as the Company or the Stock Award  Committee  deems
applicable  and, in the opinion of legal  counsel for the  Company,  there is no
exemption from the registration  requirements of such laws, rules or regulations
available  for the issuance and sale of such  shares.  In addition,  the Company
shall not be obligated to issue any Common Stock  pursuant to any Award  granted
under the Plan prior to the  acceptance of a  supplemental  listing  application
with  respect to such  Common  Stock by a national  securities  exchange  or the
filing of a  notification  of listing of additional  shares with an  interdealer
quotation  system,  all as deemed  necessary or  appropriate  by counsel for the
Company. No fractional shares of Common Stock shall be delivered,  nor shall any
cash in lieu of fractional  shares be paid.  The Company shall have the right to
deduct in cash (whether  under this Plan or  otherwise)  in connection  with all
Awards any taxes  required  by law to be withheld  and to require  any  payments
required to enable it to satisfy its withholding obligations. In the case of any
Award  satisfied in the form of Common  Stock,  no shares shall be issued unless
and until  arrangements  satisfactory  to the  Company  shall  have been made to
satisfy any withholding  tax obligations  applicable with respect to such Award.
Subject to such terms and  conditions  as the Stock Award  Committee may impose,
the Company shall have the right to retain,  or the Stock Award  Committee  may,
subject  to such terms and  conditions  as it may  establish  from time to time,
permit Holders to elect to tender Common Stock (including  Common Stock issuable
in respect of an Award) to satisfy,  in whole or in part, the amount required to
be withheld.

         Section 12.06 No Restriction on Corporate Action.  Nothing contained in
the Plan shall be  construed  to prevent the Company or any of its  subsidiaries
from  taking  any  corporate  action  which is  deemed  by the  Company  or such
subsidiary to be appropriate or in its best interest, whether or not such action
would  have an adverse  effect on the Plan or any Award made under the Plan.  No
Producer,  beneficiary  or other person shall have any claim against the Company
or any subsidiary as a result of any such action.

         Section  12.07  Restrictions  on  Transfer  of Awards Held by a Natural
Person. Except for unrestricted Stock Awards, an Award shall not be transferable
except (i) by will or the laws of descent and  distribution,  or (ii) by gift to
any member of the Holder's




                                      A-11

<PAGE>


immediate  family or to a trust for the benefit of such immediate family member,
if permitted in the applicable Award Agreement.  Except as may be provided in an
Award Agreement,  an award may be exercisable  during the lifetime of the Holder
only by such Holder or the Holder's guardian or legal representative.

         Section 12.08  Restrictions on Transfer of Awards Held by a Corporation
or Entity. Except for unrestricted Stock Awards, Awards granted to a Holder that
is not a natural person shall not be transferrable, and may be exercised only by
such  Holder,   or  by  such  Holder's   successor  by  merger,   consolidation,
reorganization,  or  liquidation,  if the  Board or the  Stock  Award  Committee
determines  in its sole  discretion,  to permit  the  transfer  of such Award in
connection with such merger, consolidation,  reorganization, or liquidation, but
in no event may any Award be exercised  after the  expiration of the term of the
Award provided by the Stock Award Committee.

         Section 12.09 Other  Restrictions on Transfer.  Except for unrestricted
Stock  Awards  and except as  permitted  under the Plan,  no Awards or  interest
therein may be transferred,  assigned, pledged or hypothecated by the Holder, by
operation of law or otherwise,  and any attempt to do so shall be void. No award
or interest  therein  shall be made subject to levy,  execution,  attachment  or
similar process, and any attempt to levy, execute, attach, or otherwise transfer
the Award or any  interest  therein  or to place a lien  upon the same  shall be
void.

         Section 12.10 Governing Law. This Plan shall be construed in accordance
with the laws of the State of Indiana.
    





                                      A-12


<PAGE>
                                     PART II

                     INFORMATION NOT REQUIRED IN PROSPECTUS

ITEM 14.  OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION
<TABLE>
<CAPTION>


<S>                                                                                     <C>
Securities and Exchange Commission registration fee.....................................$ 6,145.83
Legal fees and expenses.................................................................  1,000.00
Accounting fees and expenses............................................................  5,000.00
Printing and engraving expenses......................................................... 50,000.00
Blue sky fees and expenses..............................................................  5,000.00
Miscellaneous...........................................................................  1,000.00
                                                                                        ----------       
      Total   ..........................................................................$68,145.83
                                                                                        ==========       
</TABLE>

    Except for the SEC registration fee, all of the foregoing are estimates.

ITEM 15.  INDEMNIFICATION OF OFFICERS AND DIRECTORS

      The  Indiana  Business  Corporation  Law grants  authorization  to Indiana
corporations  to indemnify  officers  and  directors  for their  conduct if such
conduct was in good faith and was in the corporation's best interests or, in the
case of  directors,  was not  opposed to such best  interests,  and  permits the
purchase of  insurance  in this  regard.  In  addition,  the  shareholders  of a
corporation  may approve the  inclusion of other or  additional  indemnification
provisions in the articles of incorporation and by-laws.

      The By-laws of Conseco provide for the  indemnification of any person made
a party to any  action,  suit or  proceeding  by reason of the fact that he is a
director,  officer or employee of Conseco, unless it is adjudged in such action,
suit or  proceeding  that such person is liable for  negligence or misconduct in
the  performance  of his  duties.  Such  indemnification  shall be  against  the
reasonable  expenses,  including  attorneys'  fees,  incurred  by such person in
connection  with  the  defense  of  such  action,  suit or  proceeding.  In some
circumstances, Conseco may reimburse any such person for the reasonable costs of
settlement  of any such action,  suit or proceeding if a majority of the members
of the Board of Directors not involved in the  controversy  shall determine that
it was in the  interests of Conseco that such  settlement  be made and that such
person was not guilty of negligence or misconduct.

      The  above  discussion  of  Conseco's  By-laws  and the  Indiana  Business
Corporation  Law is not  intended  to be  exhaustive  and  is  qualified  in its
entirety by such By-laws and the Indiana Business Corporation Law.

ITEM 16.  EXHIBITS

      EXHIBIT NUMBER                             DESCRIPTION OF EXHIBIT

            3.1            Amended and  Restated  Articles of  Incorporation  of
                           Conseco,  Inc.  were  filed  with the  Commission  as
                           Exhibit  3.1 to the  Registration  Statement  on Form
                           S-2, No. 33-8498;  Articles of Amendment thereto,  as
                           filed September 9, 1988 with the Indiana Secretary of
                           State,  were  filed  with the  Commission  as Exhibit
                           3.1.1 to  Conseco's  Annual  Report  on Form 10-K for
                           1988;  Articles of Amendment  thereto,  as filed June
                           13, 1989 with the Indiana  Secretary  of State,  were
                           filed  with  the   Commission  as  Exhibit  3.1.2  to
                           Conseco's  Report on Form 10-Q for the quarter  ended
                           June 30, 1989; and Articles of Amendment thereto,  as
                           filed June 29,  1993 with the  Indiana  Secretary  of
                           State,  were  filed with the  Commission  as 3.1.3 to
                           Conseco's  Report on Form 10-Q for the quarter  ended
                           June 30,  1993,  and  Articles of  Amendment  thereto
                           relating to the PRIDES were filed with the Commission
                           as Exhibit 3.(i).3 to the Registrant's Report on Form
                           8-K dated  January  17,  1996,  and are  incorporated
                           herein by this reference.
   
            3.2           Amended and Restated Bylaws of Conseco, Inc. effective
                          February  10, 1986 were filed with the  Commission  as
                          Exhibit 3.2 to its Registration Statement of Form S-1,
                          No. 33-4367,  and an Amendment  thereto was filed with
                          the  Commission as Exhibit 3.2.1 to Amendment  No.2 to
                          its  Registration  Statement of Form S-1, No. 33-4367;
                          and are incorporated herein by this reference.

                                      II-1

<PAGE>



            4.1            Conseco, Inc. Producer Stock Award and Option Plan 
                           incorporated by reference to Annex I of the 
                           Prospectus contained in this Registration Statement 
                           on Form S-3, Registration No. 333-32621.

            5.1            Opinion of Karl W. Kindig, Esquire.*

           12.1            Computation of Ratios of Earnings  to Fixed  Charges,
                           Preferred    Dividends    and     Distributions    on
                           Company-obligated  Mandatorily  Redeemable  Preferred
                           Securities of Subsidiary Trusts.

           23.1            Consent  of  Karl  W.  Kindig, Esquire  (included  in
                           Exhibit 5.1 hereto).*

           23.2            Consent of Coopers & Lybrand  L.L.P. with  respect to
                           the    financial   statements   of    Conseco,   Inc.
                           incorporated by reference herein.

           24.1            Powers of  Attorney of Stephen C. Hilbert,  Rollin M.
                           Dick, James S.  Adams,  Ngaire  E.  Cuneo,  Donald F.
                           Gongaware, David R. Decatur, M. Phil Hathaway,  James
                           D. Massey, Dennis E. Murray, Sr. and John M. Mutz are
                           included on the signature  page of this  Registration
                           Statement and are incorporated herein by reference.*
 *previously filed
    

ITEM 17.  UNDERTAKINGS

      (a)    The undersigned Registrant hereby undertakes:

             (1)    To file,  during  any  period  in which  offers or sales are
                    being made, a post-effective  amendment to this Registration
                    Statement:

   
                      (i)   To  include  any  prospectus  required  by   Section
                            10(a)(3) of the Securities Act of 1933;
    

                     (ii)   To  reflect  in the  prospectus  any facts or events
                            arising after the effective date of the Registration
                            Statement   (or  the  most   recent   post-effective
                            amendment  thereof)  which,  individually  or in the
                            aggregate,  represent  a  fundamental  change in the
                            information set forth in the Registration Statement.

                            Notwithstanding  the  foregoing,   any  increase  or
                            decrease  in volume of  securities  offered  (if the
                            total dollar value of  securities  offered would not
                            exceed that which was  registered) and any deviation
                            from  the low or high end of the  estimated  maximum
                            offering  range  may be  reflected  in the  form  of
                            prospectus  filed with the  Commission  pursuant  to
                            Rule  424(b)  under  the  Securities  Act if, in the
                            aggregate, the changes in volume and price represent
                            no more than a 20% change in the  maximum  aggregate
                            offering  price  set  forth in the  "Calculation  of
                            Registration    Fee"   table   in   the    effective
                            Registration Statement.

   
                    (iii)   To include  any material information with respect to
                            the plan of distribution not previously disclosed in
                            the Registration Statement or any material change to
                            such  information  in  the  Registration  Statement;
                            provided, however, that paragraphs (a)(1)(i) and (a)
                            (1) (ii)  above  do  not  apply   if the information
                            required   to  be  included  in   a   post-effective
                            amendment  by  those  paragraphs  is  contained   in
                            periodic reports filed by the Registrant pursuant to
                            Section  13  or  Section   15(d) of  the  Securities
                            Exchange Act  of  1934  that  are  incorporated   by
                            reference in the Registration Statement.
    

             (2)    That, for the purpose of determining any liability under the
                    Securities Act of 1933, each such  post-effective  amendment
                    shall be deemed to be a new registration  statement relating
                    to the securities offered therein,  and the offering of such
                    securities  at that time  shall be deemed to be the  initial
                    bona fide offering thereof.

             (3)    To remove  from  registration  by means of a  post-effective
                    amendment  any  of the  securities  being  registered  which
                    remain unsold at the termination of the offering.

   
      (b)    The undersigned  Registrant hereby undertakes that, for purposes of
             determining  any liability  under the Securities Act of 1933,  each
             filing of the Registrant's  annual report pursuant to Section 13(a)
             or Section  15(d) of the  Securities  Exchange  Act of 1934 that is
             incorporated  by reference in the  Registration  Statement shall be
             deemed  to  be  a  new  registration   statement  relating  to  the
             securities offered therein, and

                                      II-2

<PAGE>



             the offering of such  securities at that time shall be deemed to be
             the initial bona fide offering thereof.
    

      (c)    Insofar  as  indemnification  for  liabilities  arising  under  the
             Securities Act of 1933 may be permitted to directors,  officers and
             controlling  persons of the  Registrant pursuant  to the  foregoing
             provisions, or otherwise,  the  Registrant has been advised that in
             the opinion  of  the  Securities  and  Exchange   Commission   such
             indemnification is against public policy as expressed   in the  Act
             and is, therefore, unenforceable.  In the event that  a  claim  for
             indemnification against such liabilities (other than the payment by
             the Registrant of expenses incurred or paid by a director,  officer
             or controlling person of the Registrant in the  successful  defense
             of any  action, suit or  proceeding) is asserted by such  director,
             officer or controlling  person in  connection  with the  securities
             being registered, the Registrant will, unless in the opinion of its
             counsel  the  matter  has  been  settled by  controlling precedent,
             submit to a court of appropriate jurisdiction the question  whether
             such indemnification  by  it is against  public policy as expressed
             in the Act and  will  be governed by the final adjudication of such
             issue.


      (d)   The undersigned  Registrant  hereby undertakes that (1) for purposes
            of determining  any liability  under the Securities Act of 1933, the
            information  omitted  from the form of  prospectus  filed as part of
            this Registration Statement in reliance upon Rule 430A and contained
            in a form of  prospectus  filed by the  Registrant  pursuant to Rule
            424(b)(1) or (4) or 497(h) under the  Securities Act shall be deemed
            to be part  of this  Registration  Statement  as of the  time it was
            declared  effective;  and (2) for the  purpose  of  determining  any
            liability  under the  Securities Act of 1933,  each post-  effective
            amendment that contains a form of prospectus shall be deemed to be a
            new  registration  statement  relating  to  the  securities  offered
            therein,  and the offering of such  securities at that time shall be
            deemed to be the initial bona fide offering thereof.

      (e)   The undersigned  Registrant hereby undertakes to deliver or cause to
            be  delivered  with  the  prospectus,  to each  person  to whom  the
            prospectus  is sent or given,  the latest  annual report to security
            holders that is  incorporated  by reference  in the  prospectus  and
            furnished  pursuant to and meeting the requirements of Rule 14a-3 or
            Rule 14c-3 under the  Securities  Exchange Act of 1934;  and,  where
            interim financial  information required to be presented by Article 3
            of Regulation S-X are not set forth in the  prospectus,  to deliver,
            or cause to be  delivered to each person to whom the  prospectus  is
            sent or given,  the latest  quarterly  report  that is  specifically
            incorporated  by reference in the prospectus to provide such interim
            financial information.










                                      II-3

<PAGE>



                                   SIGNATURES

   
      Pursuant to the requirements of the Securities Act of 1933, Conseco,  Inc.
certifies  that it has  reasonable  grounds to believe  that it meets all of the
requirements  for filing on Form S-3 and has duly caused this Amendment No. 1 to
Registration Statement to be signed on its behalf by the undersigned,  thereunto
duly authorized, in the City of Carmel, State of Indiana, on September 17, 1997.


                                     CONSECO, INC.


                                     By: /S/ROLLIN M. DICK
                                         ---------------------
                                         Rollin M. Dick,
                                         Executive Vice President and
                                          Chief Financial Officer

     Pursuant  to  the   requirements  of  the  Securities  Act  of  1933,  this
Registration  Statement  has  been  signed  by  the  following  persons  in  the
capacities and on the dates indicated:
<TABLE>
<CAPTION>

           SIGNATURE                              TITLE                                             DATE
           ---------                              -----                                             ----
<S>                                            <C>                                             <C>

                    *                          Director, Chairman of the Board,                 Sept. 17, 1997
- -----------------------------------
          Stephen C. Hilbert                   President and Chief Executive Officer
                                               (Principal Executive Officer)

                    *                          Director, Executive Vice President               Sept. 17, 1997
- -----------------------------------
           Rollin M. Dick                      and Chief Financial Officer
                                               (Principal Financial Officer)

                    *                          Senior Vice President, Chief                     Sept. 17, 1997
- -----------------------------------
          James S. Adams                       Accounting Officer and Treasurer
                                               (Principal Accounting Officer)


                    *                          Director                                         Sept.17, 1997
- -----------------------------------
          Ngaire E. Cuneo


                    *                          Director                                         Sept. 17, 1997
- -----------------------------------
          David R. Decatur


                    *                          Director                                         Sept. 17, 1997
- -----------------------------------
          M. Phil Hathaway


                    *                          Director                                         Sept. 17, 1997
- -----------------------------------
        Donald F. Gongaware


                    *                          Director                                         Sept. 17, 1997
- -----------------------------------
          James D. Massey


                    *                          Director                                         Sept. 17, 1997
- -----------------------------------
       Dennis E. Murray, Sr.


                    *                          Director                                         Sept. 17, 1997
- -----------------------------------
            John M. Mutz



*By: /S/KARL W. KINDIG
     ---------------------------------
     Karl W. Kindig, Attorney-in-Fact
    

</TABLE>

                                      II-4

<PAGE>


                                  EXHIBIT INDEX
                            TO REGISTRATION STATEMENT
                                   ON FORM S-3

                                  CONSECO, INC.


      EXHIBIT NUMBER                           DESCRIPTION OF EXHIBIT

            3.1           Amended  and  Restated  Articles of  Incorporation  of
                          Conseco,  Inc.  were  filed  with  the  Commission  as
                          Exhibit 3.1 to the Registration Statement on Form S-2,
                          No. 33-8498;  Articles of Amendment thereto,  as filed
                          September 9, 1988 with the Indiana Secretary of State,
                          were filed  with the  Commission  as Exhibit  3.1.1 to
                          Conseco's   Annual  Report  on  Form  10-K  for  1988;
                          Articles of Amendment thereto,  as filed June 13, 1989
                          with the Indiana  Secretary of State,  were filed with
                          the Commission as Exhibit 3.1.2 to Conseco's Report on
                          Form 10-Q for the  quarter  ended June 30,  1989;  and
                          Articles of Amendment thereto,  as filed June 29, 1993
                          with the Indiana  Secretary of State,  were filed with
                          the  Commission  as 3.1.3 to Conseco's  Report on Form
                          10-Q for the quarter ended June 30, 1993, and Articles
                          of Amendment thereto relating to the PRIDES were filed
                          with  the   Commission  as  Exhibit   3.(i).3  to  the
                          Registrant's  Report  on Form 8-K  dated  January  17,
                          1996, and are incorporated herein by this reference.
   
            3.2           Amended and Restated Bylaws of Conseco, Inc. effective
                          February  10, 1986 were filed with the  Commission  as
                          Exhibit 3.2 to its Registration Statement of Form S-1,
                          No. 33-4367,  and an Amendment  thereto was filed with
                          the  Commission as Exhibit 3.2.1 to Amendment No. 2 to
                          its  Registration  Statement of Form S-1, No. 33-4367;
                          and are incorporated herein by this reference.

            4.1           Conseco, Inc. Producer Stock Award and Option Plan
                          incorporated by reference to Annex I of the 
                          Prospectus contained in this Registration Statement 
                          on Form S-3, Registration No. 333-32621.

            5.1           Opinion of Karl W. Kindig, Esquire*

           12.1           Computation  of Ratios of Earnings  to Fixed  Charges,
                          Preferred     Dividends    and     Distributions    on
                          Company-obligated   Mandatorily  Redeemable  Preferred
                          Securities of Subsidiary Trusts

           23.1           Consent  of  Karl  W.  Kindig,  Esquire  (included  in
                          Exhibit 5.1 hereto)*

           23.2           Consent of Coopers & Lybrand  L.L.P.  with  respect to
                          the financial statements of Conseco, Inc. incorporated
                          by reference herein.

           24.1           Powers of  Attorney of Stephen C.  Hilbert,  Rollin M.
                          Dick,  James S.  Adams,  Ngaire  E.  Cuneo,  Donald F.
                          Gongaware,  David R. Decatur, M. Phil Hathaway,  James
                          D. Massey,  Dennis E. Murray, Sr. and John M. Mutz are
                          included on the  signature  page of this  Registration
                          Statement and are incorporated herein by reference.*

- -----------------------
 *previously filed.
    







G:\LEGAL\RRD\CLIENT.COS\CNCS-3.DOC
                                      II-5


<TABLE>
<CAPTION>
   
                                                   CONSECO, INC. AND SUBSIDIARIES
                                                                                                                        Exhibit 12.1
                                         Computation of Ratio of Earnings to Fixed Charges,
                               Preferred Dividends and Distributions on Company-Obligated Mandatorily
                                        Redeemable Preferred Securities of Subsidiary Trusts
                                                           (Dollars in millions)

                                                                                                               Six Months Ended
                                                                   Year Ended December 31,                         June 30,
                                                    ----------------------------------------------------    ---------------------
                                                      1992       1993       1994        1995      1996        1996          1997
                                                    --------   --------   --------    --------  --------    --------       ------
<S>                                                  <C>      <C>          <C>       <C>        <C>         <C>            <C>
Pretax income from operations:
   Net income....................................    $169.5   $  297.0     $150.4    $  220.4   $  252.4    $  96.4        $242.1
   Add income tax expense........................     124.6      223.1      111.0        87.0      179.8       84.3         154.9
   Add extraordinary charge on
     extinguishment of debt......................       5.3       11.9        4.0         2.1       26.5       17.4           5.5
   Add minority interest.........................      30.6       78.2       59.0       109.0       34.9       23.4          24.1
   Less equity in undistributed
     earnings of CCP Insurance, Inc..............     (15.8)     (36.6)     (23.8)        -          -          -             -
   Less equity in undistributed
     earnings of Western National Corp...........       -          -        (37.2)        -          -          -             -
   Less equity in undistributed
     earnings of Life Re.........................     (11.3)       -           -          -          -          -             -
                                                     ------   --------     ------    --------   --------    -------        ------

         Pretax income...........................     302.9      573.6      263.4       418.5      493.6      221.5         426.6
                                                     ------   --------     ------    --------   --------    -------        ------

Add fixed charges:
   Interest expense on annuities and financial
      products...................................     506.8      408.5      134.7       585.4      668.6      289.7         379.8
   Interest expense on long-term debt,
     including amortization......................      46.2       58.0       59.3       119.4      108.1       54.2          51.3 
   Interest expense on investment borrowings.....       8.8       10.6        7.7        22.2       22.0        8.6           8.3
   Other  .......................................        .8         .6         .9         1.0         .9         .5            .4
   Portion of rental(1)..........................       2.0        3.9        6.2         6.9        8.0        3.6           4.1
                                                     ------   --------     ------    --------   --------     ------        ------

       Fixed charges.............................     564.6      481.6      208.8       734.9      807.6      356.6         443.9
                                                     ------   --------     ------    --------   --------     ------        ------

       Adjusted earnings.........................    $867.5   $1,055.2     $472.2    $1,153.4   $1,301.2     $578.1        $870.5
                                                     ======   ========     ======    ========   ========     ======        ======

       Ratio of earnings to fixed charges........     1.54X      2.19X      2.26X       1.57X      1.61X      1.62X         1.96X
                                                      =====      =====      =====       =====      =====      =====         =====

       Ratio of earnings to fixed charges,
          excluding interest on annuities and
          financial products ....................     6.24X      8.85X      4.55X       3.80X      4.55X      4.31X         7.66X
                                                      =====      =====      =====       =====      =====      =====         =====

   Fixed charges.................................    $564.6     $481.6     $208.8    $  734.9   $  807.6     $356.6        $443.9
   Add dividends on preferred stock (multiplied
     by the rate of pretax income to income
     before minority interest and extraordinary
     charge).....................................      13.1       34.6       33.2        36.0       57.1       36.0          31.7
                                                     ------   --------     ------    --------   --------     ------        ------

       Adjusted fixed charges....................    $577.7   $  516.2     $242.0    $  770.9   $  864.7     $392.6        $475.6
                                                     ======   ========     ======    ========   ========     ======        ======

       Adjusted earnings.........................    $867.5   $1,055.2     $472.2    $1,153.4   $1,301.2     $578.1        $870.5 
                                                     ======   ========     ======    ========   ========     ======        ======

       Ratio of earnings to fixed
          charges and preferred dividends........     1.50X      2.04X      1.95X       1.50X      1.50X      1.47X         1.83X
                                                      =====      =====      =====       =====      =====      =====         =====

       Ratio of earnings to fixed charges
          and preferred dividends, excluding
          interest on annuities and financial
          products...............................     5.09X      6.00X      3.14X       3.06X      3.23X      2.80X         5.12X
                                                      =====      =====      =====       =====      =====      =====         =====

                                                   (continued on following page)

</TABLE>

<PAGE>
<TABLE>
<CAPTION>


                                                   CONSECO, INC. AND SUBSIDIARIES

                                         Computation of Ratio of Earnings to Fixed Charges,
                               Preferred Dividends and Distributions on Company-Obligated Mandatorily
                                  Redeemable Preferred Securities of Subsidiary Trusts, continued
                                                           (Dollars in millions)

                                                                                                               Six Months Ended
                                                                     Year Ended December 31,                        June 30,
                                                    ----------------------------------------------------    ---------------------
                                                      1992       1993       1994        1995      1996        1996          1997
                                                    --------   --------   --------    --------  --------    --------       ------
 
   <S>                                               <C>      <C>          <C>       <C>        <C>          <C>           <C>  
   Adjusted fixed charges........................    $577.7   $  516.2     $242.0    $  770.9   $  864.7     $392.6        $475.6
   Add distributions on Company-obligated
     mandatorily redeemable preferred securities
     of subsidiary trusts........................        -          -          -           -         5.6         -           33.3
                                                     ------   --------     ------    --------   --------     ------        ------

       Fixed charges.............................    $577.7   $  516.2     $242.0    $  770.9   $  870.3     $392.6        $508.9
                                                     ======   ========     ======    ========   ========     ======        ======

       Adjusted earnings.........................    $867.5   $1,055.2     $472.2    $1,153.4   $1,301.2     $578.1        $870.5
                                                     ======   ========     ======    ========   ========     ======        ======

       Ratio of earnings to fixed charges,
          preferred dividends and distributions
          on Company-obligated mandatorily
          redeemable preferred securities
          of subsidiary trusts...................    1.50X      2.04X      1.95X        1.50X      1.50X      1.47X         1.71X
                                                     =====      =====      =====        =====      =====      =====         =====
       Ratio of earnings to fixed charges,
          preferred dividends and distributions
          on Company-obligated mandatorily
          redeemable preferred securities of
          subsidiary trusts, excluding interest
          on annuities and financial products....    5.09X      6.00X      3.14X        3.06X      3.14X      2.80X         3.80X
                                                     =====      =====      =====        =====      =====      =====         =====
    
<FN>
   (1) Interest portion of rental is assumed to be 33 percent.
</FN>
</TABLE>










                       CONSENT OF INDEPENDENT ACCOUNTANTS



   
  We  consent  to the  incorporation  by  reference  in the  registration
statement of Conseco,  Inc. on Amendment No. 1 to Form S-3 (File No. 333-32621),
of our reports dated March 14, 1997 on our audits of the consolidated  financial
statements and financial statement  schedules of Conseco,  Inc. and subsidiaries
as of December  31, 1996 and 1995,  and for the years ended  December  31, 1996,
1995 and 1994,  included in the Annual  Report on Form 10-K.  We also consent to
the reference to our firm under caption "Experts".


                                                 /S/COOPERS & LYBRAND L.L.P.
                                                 --------------------------- 
                                                 COOPERS & LYBRAND L.L.P.


Indianapolis, Indiana
September 15, 1997
    










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