SPAN AMERICA MEDICAL SYSTEMS INC
DEF 14A, 1996-12-30
ORTHOPEDIC, PROSTHETIC & SURGICAL APPLIANCES & SUPPLIES
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                            SCHEDULE 14A INFORMATION

          Proxy Statement Pursuant to Section 14(a) of the Securities
                     Exchange Act of 1934 (Amendment No.  )

Filed by the Registrant (X)
Filed by a Party other than the Registrant ( )

Check the appropriate box:


( )  Preliminary Proxy Statement           (  )  Confidential, for Use of the
                                                 Commission Only (as permitted
                                                 by Rule 14a-6(e)(2))
(X)  Definitive Proxy Statement
( )  Definitive Additional Materials
( )  Soliciting Material Pursuant to Section 240.14a-11(c) or Section 240.14a-12


                         SPAN-AMERICA MEDICAL SYSTEMS, INC.
                (Name of Registrant as Specified in its Charter)


      (Name of Person(s) Filing Proxy Statement, if other than Registrant)

Payment of Filing Fee (Check the appropriate box):

(X)  No fee required

( )  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

     1)  Title of each class of securities to which transaction applies:

     2)  Aggregate number of securities to which transaction applies:

     3)  Per unit price or other underlying value of transaction computed
         pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the
         filing fee is calculated and state how it was determined):

     4)  Proposed maximum aggregate value of transaction:

     5)  Total fee paid:

( )  Fee paid previously with preliminary materials.

( )  Check box if any part of the fee is offset as provided by Exchange Act
     Rule 0-11(a)(2) and identify the filing for which the offsetting fee was
     paid previously. Identify the previous filing by registration statement
     number, or the Form or Schedule and the date of its filing.

     1)  Amount Previously Paid:

     2)  Form, Schedule, or Registration Statement No.:

     3)  Filing Party:

     4)  Date Filed:



<PAGE>

                             (Span-America Logo)
 
                       SPAN-AMERICA MEDICAL SYSTEMS, INC.
                              POST OFFICE BOX 5231
                        GREENVILLE, SOUTH CAROLINA 29606
 
                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                                FEBRUARY 4, 1997
 
     TO THE SHAREHOLDERS OF SPAN-AMERICA MEDICAL SYSTEMS, INC.
          Notice is hereby given that the Annual Meeting of Shareholders
     (the "Annual Meeting") of Span-America Medical Systems, Inc. (the
     "Company") will be held at the Company's headquarters at 70 Commerce
     Ctr., Greenville, South Carolina, on February 4, 1997, at 9:00 a.m.,
     for the purpose of considering and acting upon the following matters:
          (1) the election of four directors; and
          (2) the transaction of such other business as may properly come
              before the Annual Meeting or any adjournment thereof.
          The Board of Directors has fixed the close of business on
     December 11, 1996 as the record date for the determination of the
     shareholders entitled to notice and to vote at the Annual Meeting.
          YOU ARE REQUESTED TO COMPLETE AND SIGN THE ACCOMPANYING PROXY AND
     RETURN IT IN THE ENCLOSED ENVELOPE WHETHER OR NOT YOU EXPECT TO ATTEND
     THE MEETING IN PERSON. THE PROXY WILL BE RETURNED TO ANY SHAREHOLDER
     WHO IS PRESENT IN PERSON AND REQUESTS SUCH RETURN.
                                             By Order of the Board of
                                             Directors,
                                             /s/ Richard C. Coggins
                                             RICHARD C. COGGINS
                                             SECRETARY
         December 23, 1996
         Greenville, South Carolina
                    PLEASE RETURN THE ENCLOSED PROXY IMMEDIATELY
 
<PAGE>
                       SPAN-AMERICA MEDICAL SYSTEMS, INC.
                              POST OFFICE BOX 5231
                GREENVILLE, SOUTH CAROLINA 29606 (864) 288-8877
                                PROXY STATEMENT
                         ANNUAL MEETING OF SHAREHOLDERS
                                FEBRUARY 4, 1997
SOLICITATION OF PROXIES
     This Notice of Annual Meeting, Proxy Statement and Proxy (these "Proxy
Materials") are being furnished to shareholders in connection with the
solicitation of proxies by the Board of Directors of Span-America Medical
Systems, Inc. (the "Company") to be voted at the annual meeting of shareholders
(the "Annual Meeting") to be held on February 4, 1997 at the Company's
headquarters at 70 Commerce Ctr., Greenville, South Carolina. The approximate
mailing date of these Proxy Materials is December 30, 1996.
VOTING AT THE ANNUAL MEETING
     Shareholders of record at the close of business on December 11, 1996 will
be entitled to notice of and to vote at the Annual Meeting. At the close of
business on such record date, there were outstanding 3,227,516 shares of the
Company's no par value Common Stock (the "Common Stock"). The Common Stock is
the only class of voting securities of the Company. Holders of shares of Common
Stock are entitled to one vote for each share held of record on all matters
presented for action by the shareholders. The presence, either in person or by
proxy, of the holders of a majority of the outstanding shares of Common Stock of
the Company as of December 11, 1996 is necessary to constitute a quorum at the
Annual Meeting. All shares represented by valid proxies received prior to the
Annual Meeting and not revoked before they are exercised will be voted in
accordance with specifications thereon. If no contrary instructions are
indicated, all shares represented by a proxy will be voted FOR the election to
the Board of Directors of the Nominees described herein, and in the discretion
of the proxy holders as to all other matters that may properly come before the
Annual Meeting.
     Shares will be tabulated by inspectors appointed by the Company, with the
aid of the Company's transfer agent. The inspectors will not be a director or a
nominee for director. The inspectors shall determine, among other things, the
number of shares represented at the Annual Meeting, the existence of a quorum,
the validity and effect of proxies, and shall receive votes, ballots or
consents, hear and determine all challenges and questions arising in connection
with the right to vote, determine the result, and do such acts as are proper to
conduct the election or vote with fairness to all shareholders. Abstentions and
broker non-votes are each included in the determination of the number of shares
present and voting. In connection with the election of directors, broker
non-votes are not counted for purposes of determining the votes cast for
directors.
REVOCATION OF PROXIES
     Any proxy given pursuant to this solicitation may be revoked by the person
giving it at any time before it is voted. Proxies may be revoked by: (i) filing
with the secretary of the Company, at or before the Annual Meeting, a written
notice of revocation bearing a later date than the proxy; (ii) duly executing a
subsequent proxy relating to the same shares and delivering it to the secretary
of the Company at or before the Annual Meeting; or (iii) attending the Annual
Meeting and voting in person (although attendance at the Annual Meeting will not
in and of itself constitute a revocation of a proxy). Any written notice
revoking a proxy should be sent to: Span-America Medical Systems, Inc., Post
Office Box 5231, Greenville, South Carolina 29606, Attention: Secretary.
                                       1
 
<PAGE>
COSTS OF SOLICITATION
     The Company will bear the cost of this proxy solicitation, including the
cost of preparing, handling, printing and mailing these Proxy Materials.
Employees and officers will be reimbursed for the actual out-of-pocket expenses
incurred in connection with the solicitation. Proxies will be solicited
principally by mail but may also be solicited by telephone or through personal
solicitation conducted by regular employees of the Company. The Company has also
engaged Corporate Communications, Inc. in Nashville, Tennessee to assist in
investor relations activities, including distributing shareholder information
and contacting brokerage houses, custodians, nominees and fiduciaries.
BANKS, BROKERS AND OTHER CUSTODIANS
     Banks, brokers and other custodians are requested to forward proxy
solicitation material to their customers where appropriate, and the Company will
reimburse such banks, brokers and custodians for their reasonable out-of-pocket
expenses in sending the proxy material to beneficial owners of the shares.
                             ELECTION OF DIRECTORS
     The number of Company directors is currently set at nine persons in
accordance with the Company's Articles of Incorporation. As provided in the
Company's Articles of Incorporation, the Board is divided into three classes of
directors, with each class being comprised of three persons who serve three-year
terms. Accordingly, as set forth below, management has nominated Roy W. Black,
Thomas D. Henrion, and Douglas E. Kennemore, M.D., to serve as directors under
terms which expire at the 2000 annual meeting of shareholders or when their
successors are duly elected. Management has also nominated Robert A. Whitehorne
to serve as director until the 1998 annual meeting of shareholders to fill the
unexpired term of Charles B. Mitchell who resigned from the Board.
     Unless authority to vote with respect to the election of one or more
nominees is "WITHHELD," it is the intention of the persons named in the
accompanying proxy to vote such proxy for the election of the nominees set forth
below. All of these nominees are United States citizens. In the event that any
of the nominees for director should become unavailable to serve as directors,
which is not anticipated, the persons named in the accompanying proxy will vote
for other persons in their places in accordance with their best judgment. There
are no family relationships among the directors and the executive officers of
the Company.
     Directors will be elected by a plurality of votes cast at the Annual
Meeting. The Company's Articles of Incorporation provide that cumulative voting
is not available in the election of directors.
INFORMATION REGARDING NOMINEES FOR DIRECTOR AND CONTINUING DIRECTORS
     The following table sets forth the names and ages of the four nominees for
director and the directors continuing in office, the positions and offices with
the Company held by each such person, and the period that each such person has
served as a director of the Company.
<TABLE>
<CAPTION>
                                                                                        DIRECTOR
NAME                           AGE     POSITION OR OFFICE WITH THE COMPANY               SINCE
<S>                    <C>            <C>                                              <C>
                        CONTINUING DIRECTORS WITH TERMS EXPIRING IN 1998
Richard C. Coggins             39      Director, Chief Financial Officer                  1993
Brien Laing                    70      Director, Chairman of the Board                    1988
                        NOMINEE FOR DIRECTOR WITH TERM EXPIRING IN 1998
Robert A. Whitehorne           71      Director                                           1975
                        CONTINUING DIRECTORS WITH TERMS EXPIRING IN 1999
Thomas F. Grady, Jr.           54      Director                                           1975
J. Ernest Lathem, M.D.         63      Director                                           1996
James M. Shoemaker, Jr.        64      Director                                           1992
                       NOMINEES FOR DIRECTOR WITH TERMS EXPIRING IN 2000
Roy W. Black                   60      Director                                           --
Thomas D. Henrion              54      Director                                           1996
Douglas E. Kennemore, M.D.     64      Director                                           1975
</TABLE>
 
                                       2
 
<PAGE>
BUSINESS EXPERIENCE OF NOMINEES AND DIRECTORS
     Mr. Coggins joined the Company as Controller in May 1986. He was elected
Treasurer in January 1987, Vice President of Finance in January 1989, and
Secretary in January 1990. He is the Company's Chief Financial Officer. Mr.
Coggins was previously employed by NCNB National Bank in Charlotte, N.C. from
1984 to 1986 where he served as Commercial Banking Officer and Metropolitan Area
Director.
     Mr. Laing retired in 1988 from his most recent position as Corporate Vice
President of Corporate Distribution for Baxter Healthcare Corporation
("Baxter"). Baxter is engaged in the business of manufacturing and distributing
medical products. From 1949 until 1986, Mr. Laing was employed by American
Hospital Supply Corporation (which was acquired by Baxter in 1986) and served as
Sales Representative, Sales Training Director, Vice President of Sales,
President of American Hospital Supply Division and Corporate Group Vice
President of American Hospital Supply Corporation.
     Mr. Whitehorne has been a Senior Lecturer and Director of Business
Relations at the Graduate School of Business, College of William and Mary since
1985. From 1979 until joining the faculty at the College of William and Mary in
July 1985, Mr. Whitehorne served as a Distinguished Lecturer of Management at
the College of Business Administration at the University of South Carolina, as
well as Director of Placement and Alumni Affairs.
     Mr. Grady has been employed by Federal Paper Board Company, Inc. since
1971, serving in various sales and marketing management positions. Federal Paper
Board was acquired by International Paper in 1996. Mr. Grady is currently Vice
President of Sales with International Paper.
     Dr. Lathem retired in 1993 from 28 years in the private practice of
urological surgery in Greenville, South Carolina. He is a Director of Southern
National Corporation and one of its subsidiaries, BB&T of South Carolina. He has
also served as a Director of several closely held corporations.
     Mr. Shoemaker has been a member of the law firm of Wyche, Burgess, Freeman
& Parham, P.A., since 1965 and specializes in corporate and securities law. Mr.
Shoemaker also serves as a director of One Price Clothing Stores, Inc., Palmetto
Bancshares, Inc., and Ryan's Family Steak Houses, Inc.
     Mr. Black has been employed by several Johnson and Johnson, Inc. companies
in various sales, marketing, and executive roles since 1961. He has served since
1994 as Vice-Chairman, Board of Directors of Johnson and Johnson Professional,
Inc. and Vice President of Johnson and Johnson International, Inc. Both
companies manufacture products for neurospinal, joint replacement, and other
surgical applications. Since 1989, Mr. Black has also served as Vice-Chairman,
Board of Directors of Codman and Shurtleff, Inc., which manufactures surgical
instruments, implants, equipment, and other surgical products primarily for
neurological surgery. From 1982 to 1989, Mr. Black was President and Chief
Executive Officer of Codman and Shurtleff, Inc., a subsidiary of Johnson and
Johnson, Inc. Mr. Black anticipates retiring from his present positions on
January 1, 1997.
     Mr. Henrion has been President and Chief Executive Officer of FoodService
Purchasing Cooperative, Inc. in Louisville, Kentucky since 1980. The Cooperative
provides equipment, food, packaging items, and financial services to quick
service restaurant operators including KFC, Taco Bell and Long John Silver's.
Mr. Henrion also serves as a Director for Brinly-Hardy Company, Wholesome &
Hearty Foods, Inc. and the National Cooperative Bank.
     Dr. Kennemore has been engaged in the private practice of neurosurgery in
Greenville, South Carolina since 1965.
MEETINGS AND COMMITTEES OF THE BOARD OF DIRECTORS
     During the 1996 fiscal year, the Board of Directors held five meetings. All
directors attended at least 75% of these meetings and meetings of committees of
the Board on which such directors served.
     The Audit Committee is comprised of Messrs. Shoemaker, Kennemore and
Henrion. The Audit Committee met one time during the 1996 fiscal year. The Audit
Committee reviews the scope and results of the audit by the independent auditors
and the adequacy of the Company's system of internal accounting controls and
procedures, proposes the appointment of the independent auditors subject to
approval of the Board and approves the fees paid for services rendered by such
auditors.
                                       3
 
<PAGE>
     The Compensation Committee is comprised of Messrs. Laing, Grady, and
Whitehorne. The Compensation Committee met two times during the year. The
Compensation Committee reviews and approves the remuneration of officers of the
Company and reviews the overall compensation programs of the Company. The
Compensation Committee's report is included below under "Board Compensation
Committee Report On Executive Compensation."
     The Board does not have a standing nominating committee. The functions of
the nominating committee are performed by the outside directors.
     The Executive Committee is comprised of Messrs. Laing, Grady and
Whitehorne. It met monthly during fiscal 1996 and will meet on an as-needed
basis during fiscal 1997. The Executive Committee serves in an advisory capacity
to the senior management of the Company.
                               EXECUTIVE OFFICERS
     The following table sets forth all of the executive officers of the Company
as of the Record Date, their respective ages, their respective Company positions
and offices, and the respective periods during which they have served in such
positions and offices. There are no persons who have been selected by the
Company to serve as its executive officers who are not set forth in the
following table.
<TABLE>
<CAPTION>
                                                                         COMPANY
NAME                   AGE       COMPANY OFFICES CURRENTLY HELD       OFFICER SINCE
<S>                    <C>     <C>                                    <C>
James D. Ferguson      40      President, Chief Executive Officer          1995
Richard C. Coggins     39      Vice President, Secretary and Chief         1987
                               Financial Officer
</TABLE>
 
     The Company's executive officers are appointed by the Board of Directors
and serve at the pleasure of the Board.
BUSINESS EXPERIENCE OF EXECUTIVE OFFICERS
     Mr. Ferguson joined the Company as Materials Manager in April 1990. He was
named General Manager of the Company's contract packaging business in October
1992. He was elected Vice President of Operations in July 1995, and President
and Chief Executive Officer in August 1996. Prior to joining the Company, Mr.
Ferguson was employed by C.B. Fleet in Lynchburg, VA from 1981 to 1990 where he
served most recently as Director of Manufacturing.
     Mr. Coggins' business experience is set forth above under "Business
Experience of Nominees and Directors."
                                       4
 
<PAGE>
         SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT
     The information set forth below is furnished as of December 11, 1996, with
respect to Common Stock owned beneficially or of record by persons known to the
Company to be the beneficial owner of more than 5% of the Common Stock as of the
Record Date, each of the directors and nominees individually, by certain named
executive officers, and by all directors and officers as a group. Unless
otherwise noted, each person has sole voting and investment power with respect
to such person's shares owned. All share amounts in the table include shares
which are not outstanding but which are the subject of options exercisable in
the 60 days following the Record Date. All percentages are calculated based on
the total number of outstanding shares, plus the number of shares for the
particular person or group which are not outstanding but which are the subject
of options exercisable in the 60 days following the Record Date.
<TABLE>
<CAPTION>
                                               AMOUNT/NATURE
TITLE OF            NAME AND ADDRESS           OF BENEFICIAL     PERCENT
 CLASS            OF BENEFICIAL OWNER            OWNERSHIP       OF CLASS
<S>          <C>                               <C>               <C>
     BENEFICIAL OWNERS OF MORE THAN 5% OF THE COMPANY'S COMMON STOCK
Common       Donald C. Spann                      341,380          10.6%(1)
             358 East Parkins Mill Road
             Greenville, SC 29607
Common       Douglas E. Kennemore, M.D.           204,876           6.3%(2)
             27 Memorial Medical Drive
             Greenville, SC 29605
Common       Dimensional Fund Advisors            201,600           6.2%(3)
             1299 Ocean Avenue, 11th Floor
             Santa Monica, CA 90401
Common       Robert Wilner                        162,902           5.0%(4)
             Edgar Road
             Greenwich, CT 06830
                         DIRECTORS AND NOMINEES
Common       Roy W. Black                              --              *
Common       Richard C. Coggins                    19,500              *(5)
Common       Thomas F. Grady, Jr.                  24,595              *(6)
Common       Thomas D. Henrion                      5,000              *
Common       Douglas E. Kennemore, M.D.           204,876           6.3%(2)
Common       Brien Laing                            9,000              *(7)
Common       J. Ernest Lathem, M.D.                 7,000              *
Common       James M. Shoemaker, Jr.               20,000              *(2)
Common       Robert A. Whitehorne                  32,640           1.0%(2)
                           EXECUTIVE OFFICERS
Common       James D. Ferguson                      3,000              *(8)
Common       Richard C. Coggins                    19,500              *(5)
               DIRECTORS AND EXECUTIVE OFFICERS AS A GROUP
Common       All Directors and Officers           325,611          10.0%
             of the Company as a group
             (10 persons)
</TABLE>
 
(1) The figure shown as beneficially owned by Mr. Spann includes an aggregate of
    22,200 shares owned by his spouse and excludes 620 shares owned by his
    children. Mr. Spann disclaims beneficial ownership with respect to the
    shares owned by his children. The share information for Mr. Spann is based
    upon records from the Transfer Agent dated December 11, 1996.
                                       5
 
<PAGE>
(2) The shares shown as beneficially owned by Messrs. Kennemore, Shoemaker, and
    Whitehorne include 3,000 shares which are currently not outstanding but
    which are subject to options which are exercisable within 60 days of the
    Record Date.
(3) The figure shown as beneficially owned by Dimensional Fund Advisors is based
    on information provided by the owner as of December 23, 1996.
(4) The figure shown as beneficially owned by Mr. Wilner excludes 16,320 shares
    owned by his spouse. Mr. Wilner disclaims beneficial ownership with respect
    to these shares. The share information for Mr. Wilner is based upon records
    from the Transfer Agent dated December 11, 1996.
(5) The shares shown as beneficially owned by Mr. Coggins include 18,500 shares
    which are currently not outstanding but which are subject to options held by
    Mr. Coggins which are exercisable within 60 days of the Record Date.
(6) The figure shown as beneficially owned by Mr. Grady excludes an aggregate of
    7,109 shares owned by his children. Mr. Grady disclaims beneficial ownership
    with respect to these shares. This figure also includes 3,000 shares which
    are currently not outstanding but which are subject to options held by Mr.
    Grady which are exercisable within 60 days of the Record Date.
(7) The shares shown as beneficially owned by Mr. Laing are owned jointly with
    his spouse. This figure also includes 3,000 shares which are currently not
    outstanding but which are subject to options held by Mr. Laing which are
    exercisable within 60 days of the Record Date.
(8) The shares shown as beneficially owned by Mr. Ferguson consist of 3,000
    shares which are currently not outstanding but which are subject to options
    held by Mr. Ferguson which are exercisable within 60 days of the Record
    Date.
 * Less than one percent.
                COMPENSATION OF DIRECTORS AND EXECUTIVE OFFICERS
SUMMARY OF CASH AND CERTAIN OTHER COMPENSATION
     The following table shows, for the 1996, 1995, and 1994 fiscal years, the
cash compensation paid by the Company, as well as certain other compensation
paid or accrued for those years, to the Company's chief executive officer and
vice president of medical sales at the end of fiscal 1996. No other Company
officer earned salary and bonus in excess of $100,000 during the 1996 fiscal
year. Consequently, compensation information for other executive officers is not
included.
SUMMARY COMPENSATION TABLE
<TABLE>
<CAPTION>
                                                                                         LONG-TERM
                                                                                        COMPENSATION
                                                         ANNUAL COMPENSATION               AWARDS
                                                                        OTHER ANNUAL      OPTIONS/       ALL OTHER
NAME AND PRINCIPAL POSITION              YEAR     SALARY      BONUS     COMPENSATION      SARS (#)      COMPENSATION
<S>                                      <C>     <C>         <C>        <C>             <C>             <C>
James D. Ferguson                        1996    $ 79,251         --          (1)          10,000          $3,168(2)
President/CEO                            1995      72,250         --          (1)              --           1,662(2)
                                         1994      67,000      1,464          (1)           1,000           1,415(2)
Mark L. Hunt                             1996     118,888         --          (1)           5,000           2,657(3)
VP-Medical Sales                         1995     115,000         --          (1)              --           9,701(3)
                                         1994      65,341         --          (1)          10,000          70,022(3)
</TABLE>
 
(1) Certain amounts may have been expended by the Company which may have had
    value as a personal benefit to Messrs. Ferguson and Hunt. However, the total
    value of such benefits did not exceed the lesser of $50,000 or 10% of the
    annual salary and bonus for each person.
(2) This amount is comprised of (i) contributions of $921 (1996), $630 (1995),
    and $335 (1994) to the Company's 401(k) Plan by the Company on behalf of Mr.
    Ferguson to match pre-tax deferral contributions, all of which is vested,
    (ii) $1,120 (1996 estimate), $1,032 (1995), and $1,080 (1994) paid to Mr.
    Ferguson through the Company's Employee Stock Ownership Plan, all of which
    is vested, and (iii) $1,127 in annual premiums
                                       6
 
<PAGE>
    paid by the Company for fiscal year 1996 on behalf of Mr. Ferguson with
    respect to life insurance not generally available to all Company employees.
(3) This amount is comprised of (i) $0 (1996), $7,108 (1995) and $69,035 (1994)
    paid to Mr. Hunt or on his behalf for relocation expenses, (ii) $1,670 (1996
    estimate), $1,605 (1995), and $0 (1994) paid to Mr. Hunt through the
    Company's Employee Stock Ownership Plan, all of which is vested, and (iii)
    $987 in annual premiums paid by the Company for the 1996, 1995, and 1994
    fiscal years on behalf of Mr. Hunt with respect to life insurance not
    generally available to all Company employees.
    Mr. Hunt resigned from the Company on September 30, 1996. Pursuant to a
    salary continuation arrangement, the Company paid Mr. Hunt $30,200 during
    the period October through December 1996. Such arrangement expired on
    December 31, 1996.
OPTION/SAR GRANTS IN FISCAL YEAR 1996
     The following stock options were granted during fiscal year 1996 to the
named officers.
<TABLE>
<CAPTION>
                                                                                                         POTENTIAL
                                                              INDIVIDUAL GRANTS                      REALIZABLE VALUE
                                                             PERCENT OF                              AT ASSUMED ANNUAL
                                                                TOTAL                                 RATES OF STOCK
                                                            OPTIONS/SAR'S                                  PRICE
                                              NUMBER OF      GRANTED TO     EXERCISE                 APPRECIATION FOR
                                            OPTIONS/SAR'S   EMPLOYEES IN    PRICE PER   EXPIRATION      OPTION TERM
NAME                                           GRANTED       FISCAL YEAR      SHARE        DATE       5.0%      10.0%
<S>                                         <C>             <C>             <C>         <C>          <C>       <C>
James D. Ferguson                               10,000           12.2%        $5.50      10/31/05    $34,589   $87,656
Mark L. Hunt                                     5,000            6.1%         5.50      10/31/05     17,295    43,828
</TABLE>
 
OPTION/SAR EXERCISES AND YEAR-END VALUE
     The following table sets forth information with respect to Messrs. Ferguson
and Hunt concerning the exercise of options during the 1996 fiscal year and
unexercised options held as of the end of the 1996 fiscal year.
<TABLE>
<CAPTION>
                                                                     NUMBER OF UNEXERCISED          VALUE OF UNEXERCISED IN-
                                         SHARES                   OPTIONS/SARS AT FISCAL YEAR      THE-MONEY OPTIONS/SARS AT
                                       ACQUIRED ON     VALUE                  END                       FISCAL YEAR END
NAME                                    EXERCISE      REALIZED    EXERCISABLE    UNEXERCISABLE    EXERCISABLE    UNEXERCISABLE
<S>                                    <C>            <C>         <C>            <C>              <C>            <C>
James D. Ferguson                            0             0          3,000           8,000         $     0         $     0
Mark L. Hunt                                 0             0          7,000           8,000               0               0
</TABLE>
 
     The "value" of any option set forth in the table above is determined by
subtracting the amount which must be paid upon exercise of the options from the
market value of the underlying Common Stock as of September 27, 1996 (based on
the closing sales price as reported by NASDAQ).
     At the time of his resignation from the Company, Mr. Hunt had a vested
interest in options for 7,000 shares of the Company's Common Stock. Pursuant to
the 1991 Stock Option Plan these options may be exercised until March 31, 1997,
after which time they will expire.
         BOARD COMPENSATION COMMITTEE REPORT ON EXECUTIVE COMPENSATION
     Decisions with respect to the compensation of the Company's executive
officers are made by the three-member Compensation Committee of the Board
comprised of Messrs. Laing, Grady, and Whitehorne. Each member of the
Compensation Committee is a non-employee director. All decisions by the
Compensation Committee relating to the compensation of the Company's executive
officers are reviewed by the full Board. Set forth below is a report submitted
by the Compensation Committee in their capacity as such addressing the Company's
compensation policies for 1996 with respect to the executive officers of the
Company (collectively the "Senior Executives"). The Compensation Committee also
approves compensation of all members of the senior management team. However, the
Company does not consider such other members of the senior management team to be
executive officers.
                                       7
 
<PAGE>
COMPENSATION COMMITTEE REPORT
  GENERAL COMPENSATION POLICIES WITH RESPECT TO EXECUTIVE OFFICERS
     The Compensation Committee does not maintain formal, written executive
compensation policies. However, in general, the Committee has structured officer
compensation so as to provide competitive levels of compensation that integrate
pay with the Company's annual and long-term performance goals, reward
above-average corporate performance, recognize individual initiative,
responsibility and achievements, and assist the Company in attracting and
retaining qualified executives. The Compensation Committee also endorses the
position that stock ownership by management and stock-based performance
compensation arrangements are beneficial in aligning managements' and
shareholders' interest in the enhancement of shareholder value.
     The Senior Executives' overall compensation is intended to be consistent
with the compensation paid to executives of companies similar in size and
character to the Company, provided, that the Company's performance warrants the
compensation being paid. In determining the appropriate compensation, the
Compensation Committee has utilized a combination of salary, incentive cash
compensation, Company stock ownership and benefits. The Compensation Committee
has also attempted to maintain an appropriate relationship between the
compensation among the Senior Executives and their relative levels of
responsibility with the Company.
     Compensation paid to the Company's executive officers in 1996, as reflected
in the foregoing compensation tables, consisted of the following elements: base
salary, matching contributions paid with respect to the Company's 401(k) Plan,
payments made pursuant to the Company's ESOP, payments made pursuant to the
Company's Management Bonus Plan, and certain benefits. Payments under the
Company's 401(k) Plan and ESOP are made to all employees on a non-discriminatory
basis.
  RELATIONSHIP OF PERFORMANCE TO EXECUTIVE COMPENSATION
     The Compensation Committee believes that a significant portion of the
Senior Executives' compensation should be based on individual and corporate
performance. The principal means through which the Company ties compensation to
performance is through the Company's Management Bonus Plan (the "Bonus Plan").
Participants in the Bonus Plan include officers and members of the Company's
senior management team. Pursuant to the Bonus Plan, prior to the beginning of
each fiscal year the Board of Directors approves the Company's operating plan
which contains target earnings projections for the coming year. The target
earnings projections must provide a reasonable increase over the prior year's
earnings and must be consistent with the Company's long-term growth goals. The
Bonus Plan is structured so that each participant has an opportunity to earn
approximately 30% of his or her base salary if the Company reaches 100% of the
target earnings performance. The percentage of salary potentially earned by each
participant under the Bonus Plan ranges from 0%, if the Company earnings are
less than 90% of the target earnings, to a maximum of 45% if the Company's
earnings exceed approximately 130% of target earnings and if certain predefined
individual goals are met. Approximately 40% of each participant's bonus earnings
is contingent on achievement of these specific individual goals. These
individual goals are determined by the chief executive officer and reviewed by
the Compensation Committee.
     Options to purchase Company stock are also granted periodically by the
Compensation Committee to officers and members of the senior management team.
The number of shares granted is based primarily on individual performance and,
secondarily, on Company performance relative to the Company's operating and
strategic plans. This form of compensation, however, is not as substantial as
payments pursuant to the Bonus Plan.
  SALARIES, CASH BONUSES, STOCK OPTION GRANTS, INCENTIVE PAYMENTS
     The 1996 salary levels of the Company's Senior Executives were determined
on the anniversary date of the employee's last performance review and were based
generally on the criteria set forth above. Each employee of the Company,
including the Senior Executives, is assigned a particular job grade level. The
job grade level is determined by a quantitative scoring system which considers
various factors under the major categories of job demands, knowledge, job
content, and level of responsibility. A salary range has been assigned to each
job grade level based on input from independent consultants and the Company's
management. The salary levels of the Senior Executives were based primarily on
individual performance, overall Company performance and achievement of specific
individual and corporate goals for the prior fiscal year. The salary levels of
the Senior Executives must fall within the designated salary ranges for the
appropriate job grade level, pursuant to the Company's salary administration
plan.
                                       8
 
<PAGE>
     No cash bonuses were earned during fiscal 1996 by the Company's Senior
Executives because the Company did not meet its predetermined earnings goals.
  OTHER COMPENSATION PLANS
     The Company has adopted certain broad-based employee benefit plans in which
the chief executive officer and the Senior Executives have been permitted to
participate. The Company has also adopted certain executive officer life and
health insurance plans. The incremental cost to the Company of the chief
executive officer's and Senior Executives' benefits provided under these plans
(which is not set forth in any of the Tables) totalled less than 10% of their
cash compensation in 1996. Benefits under these plans generally are not directly
or indirectly tied to Company performance.
                                             Submitted by the Compensation
                                             Committee
                                             Brien Laing
                                             Thomas F. Grady, Jr.
                                             Robert A. Whitehorne
COMPENSATION OF NON-EMPLOYEE DIRECTORS
     Each director of the Company who is not also an officer of the Company
receives an annual fee of 1,000 shares of unregistered Company Common Stock plus
a per diem fee of $1,000 for each board meeting and committee meeting attended.
Including the value of the Common Stock received in January 1996, no director
received more than $22,500 in fiscal 1996 for his services as a director.
     Directors who are also employees of the Company do not receive compensation
for their service as directors.
PERFORMANCE SHARE INCENTIVE PLAN
     Effective October 3, 1994, the Board of Directors established a performance
share incentive plan to promote the growth and profitability of the Company. The
plan establishes the following financial performance goals which must be
achieved by fiscal year end 1997: (1) return on equity of 16%, (2) return on
sales of 6.8% and (3) a 15% annual increase in cash flow from operations. If all
three goals are achieved, the Company would issue 15,000 shares of Common Stock
and the cash equivalent of 30,000 shares of Common Stock to be divided among the
participants as defined in the plan. The participants in the Plan consist of the
Company's senior management team (8 persons). To date, the Company has made no
accrual for this incentive plan based on current estimates of financial
performance.
                                       9
 
<PAGE>
                               PERFORMANCE GRAPH
     The following graph sets forth the performance of the Company's Common
Stock for the five-year period from September 28, 1991 through September 28,
1996 as compared to the Russell 2000 Index and a peer group index. The peer
group index was prepared by a unaffiliated third party and is comprised of all
exchange-listed companies having the standard industry classification code 3842
(which relates to medical products and supplies). All stock prices reflect the
reinvestment of cash dividends.

                   COMPARISON OF CUMULATIVE TOTAL RETURN
                 AMONG SPAN-AMERICA MEDICAL SYSTEMS, INC.,
                 A PEER GROUP, AND THE RUSSELL 2000 INDEX

(Comparison chart appears here. Plot points are below.)

                     1992      1993       1994      1995      1996

Span-America        130.11    102.62     109.67     99.21      98.47
Medical Systs        

Peer Group           91.41     77.79      85.36    136.79     137.64

Russell 2000        108.94    145.06     148.94    183.74     208.08
 
                                       10
 
<PAGE>
                              CERTAIN TRANSACTIONS
     In 1983, the Company entered into an agreement with Donald C. Spann,
pursuant to which the Company acquired patents and patent rights relating to its
SPAN-AIDS products. Mr. Spann currently owns in excess of 5% of the Company's
common stock. Mr. Spann also served as the Company's chief executive officer
from its inception until July 1993. The agreement between the Company and Mr.
Spann provides that the Company is obligated to pay Mr. Spann royalties equal to
3% of gross sales net of returns on all SPAN-AIDS products covered by such
patents and patent applications. During 1996, the Company paid Mr. Spann royalty
payments of approximately $15,000. The Company believes that the royalty
payments to Mr. Spann were comparable to payments that would have been paid to
an unaffiliated third party for similar patents. Pursuant to the Resignation
Agreement between the Company and Mr. Spann dated July 30, 1993, the Company
paid Mr. Spann amounts owed under the royalty agreements until January 1, 1996,
at which time all patents subject to such royalty agreements became property of
the Company. The Company has no further obligation to make royalty payments to
Mr. Spann.
     The law firm of Wyche, Burgess, Freeman & Parham, P.A., whose members
include Mr. Shoemaker, a director, serves as general counsel to the Company.
                       SECTION 16 REPORTING DELINQUENCIES
     Section 16(a) of the Securities Exchange Act of 1934 requires the Company's
directors and executive officers, and persons who own more than 10% of a
registered class of the Company's equity securities, to file with the Securities
and Exchange Commission (the "SEC") initial reports of ownership and reports of
changes in ownership of Common Stock and other equity securities of the Company.
Executive officers, directors and greater than 10% shareholders are required by
SEC regulations to furnish the Company with copies of all Section 16(a) forms
they file. To the Company's knowledge, based on a review of the copies of such
reports furnished to the Company and representations that no other reports were
required during the 1996 fiscal year, all Section 16(a) filing requirements
applicable to its executive officers, directors and greater than 10% beneficial
owners were met.
                    INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS
     The Board of Directors has selected Ernst & Young LLP as the independent
public accountants for the Company for its 1997 fiscal year. Representatives of
Ernst & Young LLP will be present at the Annual Meeting and will have the
opportunity to make a statement and be available to respond to appropriate
questions from shareholders. Ernst & Young LLP has served the Company as
independent auditors since 1985. Neither the firm nor any of its members has any
relation with the Company except in the firm's capacity as auditors.
                             SHAREHOLDER PROPOSALS
     Proposals by shareholders for consideration at the 1998 Annual Meeting of
Shareholders must be received at the Company's offices at Post Office Box 5231,
Greenville, South Carolina 29606 no later than August 29, 1997, if any such
proposal is to be eligible for inclusion in the Company's proxy materials for
its 1998 Annual Meeting of Shareholders. Under the regulations of the Securities
and Exchange Commission, the Company is not required to include shareholder
proposals in its proxy materials unless certain other conditions specified in
those regulations are satisfied.
                               PROXY SOLICITATION
     The Company will bear the cost of this proxy solicitation. Such
solicitation will be made by mail and also may be made on behalf of the Company
by the Company's regular officers and employees in person or by
telecommunication. The Company will also reimburse banks, brokers and other
custodians holding shares in their names or in the names of nominees for their
reasonable out-of-pocket expenses incurred in sending proxy materials to
beneficial owners of the shares.
                                       11
 
<PAGE>
                             FINANCIAL INFORMATION
     The Company's 1996 Annual Report containing financial statements reflecting
the financial position and results of operations of the Company for the fiscal
year ended September 28, 1996 is being mailed to shareholders concurrently
herewith. The Company will also provide without charge to any shareholder of
record as of December 11, 1996, who so requests in writing, a copy of the
Company's Annual Report on Form 10-K (without exhibits) for the year ended
September 28, 1996 filed with the Securities and Exchange Commission. Any such
request should be directed to Span-America Medical Systems, Inc., P.O. Box 5231,
Greenville, South Carolina 29606 Attention: Richard C. Coggins.
                                 OTHER MATTERS
     Management of the Company is not aware of any other matter to be brought
before the Annual Meeting. If other matters are duly presented for action, it is
the intention of the persons named in the enclosed proxy to vote on such matters
in accordance with their best judgment.
                                             By Order of the Board of Directors,
                                             /s/ Richard C. Coggins
                                             RICHARD C. COGGINS
                                             SECRETARY
December 23, 1996
Greenville, South Carolina
                                       12
 
<PAGE>
 

                     (Span-Amercia Logo appears here.)

*******************************************************************************
                                  APPENDIX

[X] PLEASE MARK VOTES
    AS IN THIS EXAMPLE

    ---------------------
        SPAN-AMERICA
    MEDICAL SYSTEMS, INC.
    ----------------------

RECORD DATE SHARES:


                                                ----------------------------
Please be sure to sign and date this Proxy.     Date
- ----------------------------------------------------------------------------
Shareholder sign here                  Co-owner sign here


                                                     For       With-    For All
                                                               hold      Except
1.)  Election of Directors as set forth in the
     accompanying Proxy Statement (except as
     market to the contrary below)

           Roy W. Black
        Thomas D. Henrion
      Douglas E. Kennemore, M.D.
       Robert A. Whitehorne

INSTRUCTION: To withhold authority to vote for any nominees, mark the
"For All Except" box and strike a line through the nominee's name in
the list above.

2) AT THEIR DISCRETION UPON SUCH MATTERS AS MAY PROPERLY COME BEFORE
   THE MEETING.


Mark box at right if an address change or comment has been noted on the
reverse side of this card.                                   ( )

- ---------------------------------------------------------------------------
  DETACH CARD                                              DETACH CARD

<PAGE>

                SPAN-AMERICA MEDICAL SYSTEMS, INC.

                Annual Meeting, February 4, 1997


The undersigned, shareholder of Span-America Medical Systems, Inc. (the
"Company"), hereby revoking all previous proxies, hereby appoints JAMES
D. FERGUSON and RICHARD C. COGGINS and each of them, the attorney of the 
undersigned with power of substitution, to vote all stock of the Company
standing in the name of the undersigned upon all matters at the Company's
Annual Meeting to be held at the Company's headquarters at 70 Commerce
Center, Greenville, South Carolina, on Tuesday, February 4, 1997, at 9:00 
a.m., and at any adjournments thereof, with all powers, the undersigned
would possess it personally present, and without limiting the general
authorization and power hereby given, directs said attorneys or either
of them to cast the undersigned's vote as specified on the reverse side.

THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS OF SPAN-AMERICA
MEDICAL SYSTEMS, INC. IF NOT OTHERWISE SPECIFIED, THIS PROXY WILL BE
VOTED IN FAVOR OF THE NOMINEES LISTED ON THE REVERSE SIDE.

PLEASE COMPLETE, DATE, SIGN AND MAIL THIS PROXY PROMPTLY IN THE ENCLOSED
POSTAGE-PAID ENVELOPE.

Please sign this Proxy as your name or names appear hereon. If stock is
held jointly, signatures should appear for both names. When signing as
attorney, administrator, trustee, guardian or agent, please indicate
the capacity in which you are acting. If stock is held by a corporation,
please sign in full corporate name by authorized officer and give
title of office.

HAS YOUR ADDRESS CHANGED?                  DO YOU HAVE ANY COMMENTS?

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