RAYMOND JAMES FINANCIAL INC
DEF 14A, 1998-12-24
SECURITY BROKERS, DEALERS & FLOTATION COMPANIES
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                    RAYMOND JAMES FINANCIAL, INC.
                         880 Carillon Parkway
                    St. Petersburg, Florida 33716
                            (727) 573-3800

               NOTICE OF ANNUAL MEETING OF SHAREHOLDERS

                           JANUARY 28, 1999

To the Shareholders of Raymond James Financial, Inc.:

      The  Annual Meeting of Shareholders of Raymond James Financial,  Inc.
will  be  held at the Raymond James Financial Center, 880 Carillon Parkway,
St. Petersburg, Florida, on Thursday, January 28, 1999 at 4:00 p.m. for the
following purposes:

1.   To elect thirteen nominees to the Board of Directors of the Company;

2.   To ratify Incentive Compensation Criteria for certain of the Company's
     executive officers;

3.   To ratify the appointment of PricewaterhouseCoopers LLP as independent
     accountants of the Company for the fiscal year ending September 24, 1999;

4.   To  adopt the 1998 Employee Stock Purchase Plan, which authorizes the
     issuance  of  1,500,000 shares of Common Stock, $.01 par value,  of  the
     Company for purchase by employees of the Company and its subsidiaries;

5.   To  transact  any  other  business as may properly  come  before  the
     meeting.

      Shareholders  of record as of the close of business on  December  10,
1998  will be entitled to vote at this meeting or any adjournment  thereof.
Information relating to the matters to be considered and voted  on  at  the
Annual  Meeting  is  set  forth  in the Proxy Statement  accompanying  this
Notice.

                                   By order of the Board of Directors,

                                   /s/ BARRY AUGENBRAUN
                                   Barry Augenbraun, Secretary

December 10, 1998

                        If you do  not  expect to attend the
                        meeting  in  person,  please vote on
                        the matters  to be considered at the
                        meeting by  completing  the enclosed
                        Proxy and mailing it promptly in the
                        enclosed envelope.
                            



                             PROXY STATEMENT


   This proxy statement is furnished in connection with the solicitation  of
proxies on behalf of the Board of Directors of Raymond James Financial, Inc.
(the "Company") for the Annual Meeting of Shareholders to be held on January
28, 1999 at 4:00 p.m., or any adjournment thereof.

  If the accompanying proxy form is completed, signed and returned, the shares
represented  thereby will be voted at the meeting.  Delivery  of  the  proxy
does  not  affect the right to vote in person should the shareholder  attend
the  meeting.  The shareholder may revoke the proxy at any time prior to the
voting thereof.

  The affirmative vote of a majority of the shares of common stock represented
at  the  meeting,  either in person or by proxy, will be  required  for  the
election of any nominee, or the ratification or approval of any proposal  or
other business that may properly come before the meeting.

   The annual report of the Company for the year ended September 25, 1998 is
being  mailed with this proxy statement to shareholders entitled to vote  at
the  meeting.   The  cost of all proxy solicitation  will  be  paid  by  the
Company.


                      SHAREHOLDERS ENTITLED TO VOTE
                                   AND
                          PRINCIPAL SHAREHOLDERS

  Shareholders of record at the close of business on December 10, 1998 will be
entitled  to notice of, and to vote at, the Annual Meeting.  At  that  date,
there  were  48,149,410 shares of common stock outstanding and  entitled  to
vote.   Shareholders are entitled to one vote per share on all matters.  All
references to number of shares in this proxy statement have been adjusted to
reflect all stock splits.

   The following table sets forth, as of December 10, 1998, information with
respect to the common stock ownership of each person known by the Company to
own  beneficially more than 5% of the shares of the Company's common  stock,
and of all Executive Officers and Directors as a group:
                                                   Beneficially     Percent
       Name                    Address           Owned Shares (1)   of Class
- ---------------       -----------------------    ----------------   ---------

Thomas A. James        880 Carillon Parkway        7,077,385 (2)      14.70%
                       St. Petersburg,
                       Florida  33716

All Executive Officers
and Directors as a Group                          10,391,910          21.58%
(17 Persons)

(1)  Includes shares credited to Employee Stock Ownership Plan accounts and
     shares which can be acquired within sixty days of record date through the
     exercise of stock options.

(2)  Includes 563,508 shares owned by the James' Children Annuity Trust of
     which Thomas A. James is a beneficiary and for which Sound Trust Company,
     a wholly-owned subsidiary of the Company, serves as trustee.  Excludes
     shares held by two trusts, of which he is not a beneficiary:  3,362,680
     shares owned by the Robert A. James Trust and 152,909 shares owned by the
     James' Grandchildren's Trust, for which Sound Trust Company serves as
     trustee, and both of which have as beneficiaries other James family
     members, including Huntington A. James. Thomas A. James disclaims any
     beneficial interest in these two trusts.

                    PROPOSAL 1:  ELECTION OF DIRECTORS

      Thirteen directors are to be elected to hold office until the  Annual
Meeting of Shareholders in 2000 and until their respective successors shall
have been elected.  Twelve of the nominees were elected by the shareholders
on February 12, 1998, to serve as Directors of the Company until the Annual
Meeting of Shareholders in 1999.  Ms. Chao was appointed by the Board of
Directors in November 1998. It is intended that proxies received will be
voted to elect the nominees named below.

      Should any nominee decline or be unable to accept such nomination to
serve as a director, events which are not presently anticipated,
discretionary authority may be exercised to vote for a substitute nominee.

                                     Principal Occupation, (1)
                                       Directorships and             Director
      Nominee               Age      Security Ownership (2)           Since
- ------------------        -------  --------------------------------  --------

Angela M. Biever             45    Independent Consultant since          1997
                                   1997; Various senior management
                                   positions with First Data
                                   Corporation, an information
                                   and transaction processor from
                                   1991 to 1997, beginning as Senior
                                   Vice President, Finance and
                                   Planning and culminating as
                                   Executive Vice President,
                                   Integrated Services Division;
                                   Vice President, American
                                   Express Company from 1987 to 1991.
                                   Member of Audit Committee.
                                   Common shares owned: 2,500  (.005%)

Jonathan A. Bulkley          64    Managing Director, Barents            1986
                                   Group LLC (emerging markets
                                   /capital markets development
                                   consulting) since 1992; President
                                   and CEO, Charterhouse Media
                                   Group (investment banking) from 1988
                                   to 1992; President and CEO
                                   Jesup & Lamont Securities Group,
                                   Inc. (securities broker-dealer)
                                   from 1987 to 1988; Prior to 1986,
                                   President and CEO of Moseley,
                                   Hallgarten, Estabrook & Weeden
                                   Inc. (securities broker-dealer).
                                   Chairman of Audit Committee.
                                   Common shares owned:  40,420 (.084%)

Elaine L. Chao               45    Distinguished Fellow at The           1998
                                   Heritage Foundation since 1996;
                                   President and CEO of United Way
                                   of America 1992 to 1996; Director
                                   of the Peace Corps 1991 to 1992;
                                   Deputy Secretary of the U.S.
                                   Department  of Transportation
                                   1989 to 1991; Chairman of the
                                   Federal Maritime Commission 1986 
                                   to 1989; Vice President,
                                   Syndications at BankAmerica
                                   Capital Markets Group 1984 to
                                   1986.  Member of Compensation
                                   and Governance Committee.
                                   Common shares owned:  500 (.001%)

Thomas S. Franke             57    President and COO of Raymond          1991
                                   James & Associates, Inc.
                                   ("RJA")* since January 1991;
                                   President and CEO of Blunt
                                   Ellis & Loewi, Inc. (securities
                                   broker-dealer) from 1986 to 1990.
                                   Common shares owned:  147,598 (.307%)

Francis S. Godbold          55     President of Raymond James            1977
                                   Financial, Inc. ("RJF");
                                   Director and Officer of
                                   various affiliated entities.
                                   Executive Vice President of RJA.
                                   Common shares owned: 916,319 (1.903%)


M.  Anthony  Greene         60     Chairman, CEO and President of        1975
                                   Investment Management & Research,
                                   Inc. ("IM&R")*; Executive Vice
                                   President of RJF.
                                   Common shares owned: 596,445 (1.239%)

Harvard H. Hill, Jr., CFP   62     Managing General Partner of           1986
                                   Houston Partners (venture capital)
                                   since 1985; Prior to 1985,
                                   President and CEO of Criterion
                                   Investments; President and COO
                                   of Rotan Mosle; and Vice
                                   President of Dean Witter & Co.
                                   Member of Compensation and Governance
                                   Committee.
                                   Common shares owned: 12,375 (.026%)

Huntington A. James         30     Vice President of Corporate Client    1996
                                   Services since 1998; Syndicate
                                   Associate, RJA 1994 to 1998; MBA
                                   Darden School of Business, University
                                   of Virginia, 1992 to 1994; Corporate
                                   Finance Analyst, Smith Barney,
                                   1990 to 1992.  Son of Thomas A. James.
                                   Common shares owned: 572,669 (1.19%) (4)

Thomas A. James             56     Chairman of the Board and Chief       1970
                                   Executive Officer of RJF; Chairman
                                   of the Board of RJA.  Director and
                                   Officer of various affiliated
                                   entities. Past Chairman of the
                                   Securities Industry Association.
                                   Director of World of Science, Inc.
                                   (retail).
                                   Common shares beneficially
                                   owned:  7,077,385 (14.70%)(3)

Paul W. Marshall            56     Professor of Management at Harvard    1993
                                   Graduate School of Business
                                   Administration since 1996;
                                   Chairman and CEO of Rochester
                                   Shoe Tree Co., Inc. from 1992
                                   to 1997; Chairman of Industrial
                                   Economics, Inc. from 1989 to 1992.
                                   Director of Applied Extrusion
                                   Technologies (manufacturer). 
                                   Chairman of Compensation
                                   and Governance Committee.
                                   Common shares owned:  20,250 (.042%)

J. Stephen Putnam           55     President of Robert Thomas Securi-    1989
                                   ties, Inc. ("RTS")*; Executive Vice
                                   President of RJF; Senior Vice
                                   President of RJA, Correspondent
                                   Services.  Vice President and
                                   Director of F.L. Putnam Securities.
                                   Treasurer of Meescheart Fund, Inc.
                                   (mutual fund).  Director of F.L.
                                   Putnam Investment Management Co.
                                   (investment advisor).
                                   Common shares owned: 181,465 (.377%)

Robert F. Shuck            61      Vice Chairman of RJF; Executive       1970
                                   Vice President of RJA from 1975
                                   to 1991.
                                   Common shares owned: 647,074 (1.344%)

Dennis W. Zank             44      Executive Vice President, Operations  1996
                                   and Administration, RJA.  Director
                                   of several affiliated entities.
                                   Common shares owned:  97,008 (.201%)

*    A wholly-owned subsidiary of Raymond James Financial, Inc.

(1)  Unless otherwise noted, the nominee has had the same principal
     occupation and employment during the last five years.
(2)  Includes shares credited to their Employee Stock Ownership Plan
     accounts and shares which can be acquired within sixty days of record
     date through the exercise of stock options.
(3)  See footnotes under the Principal Shareholders' Ownership table.
(4)  Includes 420,335 shares owned by the Robert A. James Trust and  16,990
     shares owned by the James' Grandchildren's Trust, representing the shares
     to which Huntington A. James is a beneficiary.

      The Board of Directors held four regular  meetings during fiscal 1998.
Each  of  the  directors attended,  in person  or by telephone,  all of the
meetings  held  during  the  year,  except  Ms. Chao, who attended the only
meeting since her appointment.

      The  current standing  committees of  the Board of Directors  are the
Audit Committee and the Compensation and Governance Committee.   These  two
committees met four times during the fiscal year ended September  25, 1998.
Each member of these committees attended, in person or by telephone, all of
the meetings held during each director's tenure this year.  The function of
the  Audit Committee  is to  ensure that  the Company has taken appropriate
steps to  safeguard  assets,  operate  efficiently  and  generate  accurate
financial information.  The Committee meets periodically with the Company's
independent accountants to review the scope and results of the audit and to
consider various accounting and auditing matters related  to  the  Company,
supervises  the  Company's  system of internal  controls  and  reviews  the
results   of   regulatory   examinations.    The   Committee   also   makes
recommendations to the Board of Directors regarding the  appointment of the
Company's independent public  accountants.  The Compensation and Governance
Committee reviews and approves the  compensation  to  be  paid to executive
officers  of  the Company and its subsidiaries and performs certain  duties
prescribed by the Board with respect to employee benefit plans.

      Directors Marshall, Hill, Chao, Bulkley and Biever receive  a  $6,000
annual retainer, a $1,500 attendance fee for each regular meeting, $250 for
each telephone meeting and a $500 attendance fee for Committee Service.

Outside Director Stock Options

      The  Directors who are also employees of the Company  have  voted  in
favor  of  a  non-qualified  stock option plan for  the  Company's  outside
Directors  covering  379,688 shares of the Company's common  stock.   These
options,  37,125  of  which were outstanding at  September  25,  1998,  are
exercisable  at  prices  ranging from $ 6.84 to  $25.96  at  various  times
through August 2000.

Section 16(a) Beneficial Ownership Reporting Compliance

      Robert Shuck, Vice Chairman and Director, was late in filing two Form
4  Reports with respect to the sale of call options (obligations  to  sell)
10,000  shares  of common stock during February 1998 and  the  purchase  of
1,000 shares of common stock in September 1998.




  COMPENSATION AND GOVERNANCE COMMITTEE REPORT ON EXECUTIVE COMPENSATION


Overview and Philosophy

      The  Compensation and Governance Committee (the "Committee")  reviews
corporate  compensation and benefit plan policies, as well as the structure
and  amount of all compensation for executive officers of the Company.  The
Committee consists exclusively of outside directors of the Company  and  is
chaired by Paul W. Marshall.

      The  Committee's  goal  is  to establish  and  maintain  compensation
policies that will enable the Company to attract, motivate and retain high-
quality  executives  and  to  ensure that their  individual  interests  are
aligned with the long-term interests of the Company and its shareholders.

      The Company's objectives are met through a compensation package which
includes  four major components - base salary, annual bonus,  stock  option
awards and retirement plans.

      The  cash compensation components (base salary and annual bonus)  are
heavily  weighted  toward annual bonus.  These bonuses  are  based  on  the
attainment  of performance goals, specifically the profits of an individual
subsidiary/department or on the profits of the Company  as  a  whole.   The
emphasis  on profit-based compensation serves two functions; it  encourages
executives to be conscious of the "bottom line" and it keeps the  Company's
base  salary structure at a modest level, which is advantageous to the firm
given the cyclical nature of the securities industry.

      The  third component of the compensation package, incentive and  non-
qualified stock option awards, is designed to provide a direct link between
the    long-term  interests   of   executives  and   shareholders.  Options
are granted every two years to key management employees.  From time to time
special  awards may be granted when a unique situation exists,  or  if  job
performance or a change in job duties warrants.

       The   fourth  component  of  the  compensation  package  is  Company
contributions  to  various retirement plans.  The Company  maintains  three
qualified  retirement  plans:  a profit sharing  plan,  an  employee  stock
ownership plan and a 401(k) plan.  Contributions to the profit sharing  and
employee  stock  ownership plans, if any, are dependent  upon  the  overall
profits  of the Company.  Since inception of the 401(k) plan in  1987,  the
Company  has matched a portion of the first $1,000 contributed annually  by
employees  to  their 401(k) accounts.  Effective January 1, 1994  the  plan
provides  for the Company to match 100% of the first $500 and  50%  of  the
next  $500  of  compensation deferred by each participant annually.   These
three  plans are offered to all full-time employees who meet the length  of
service  requirements (six months for the 401(k) plan and one year for  the
other  two  plans).   The  Company also maintains a non-qualified  deferred
management bonus plan.  Eligibility is restricted to those who meet certain
compensation  levels set annually by the Board of Directors.   The  vesting
schedule  of  this plan is designed to encourage long-term employment  with
the  firm, and the earliest a participant may become fully vested is at age
55 with 20 years of service.  Contributions to this plan are also dependent
upon the Company's earnings.

      In  addition, the Company has an employee stock purchase  plan  which
allows  employees to purchase shares of the Company's common stock on  four
specified  dates  throughout the year at a 15%  discount  from  the  market
value,  subject to certain limitations.  Finally, certain key employees  of
the  Company participate in a limited partnership arrangement in which  the
Company makes a non-recourse loan to these employees for two thirds of  the
purchase  price per unit of the Raymond James Employee Investment  Fund  I,
L.P.  The  loan plus interest is intended to be paid back from the earnings
of  the  fund.  The fund is invested in the merchant banking activities  of
the Company and other venture capital limited partnerships.

Compensation of the Chief Executive Officer

      In  keeping with the general compensation philosophy outlined  above,
Mr. James' base salary for calendar 1999 will be $245,000, which represents
a  3.4% increase from the $237,000 received in 1998.  Mr. James' salary  is
subject  to  an annual review, as is true of all employees.   It  was  last
adjusted in November 1997, to be effective January 1, 1998.

      In  determining  the bonus offered to Mr. James for fiscal  1998  the
Committee considered many factors, including the following:

          1998 was the fourteenth consecutive record year for the firm in
          terms of revenues;

          Record net income, increasing 16% over the prior year;*

          Book  value  per share increased to $10.56, a 19%  increase over
          the prior yearend;

          Return on average equity for the year was 19.8%; and

          The  compensation of the chief executive officers of other similar
          brokerage firms, as of their most recent proxy statements.

                *  Excluding  the gain from the sale of Liberty  Investment
                   Management, Inc. in 1997.

                                        Compensation and Governance Committee
                                        November 19, 1998

                                        Paul W. Marshall, Chairman
                                        Harvard H. Hill, Jr.
                                        Elaine L. Chao


          PROPOSAL 2:  TO RATIFY INCENTIVE COMPENSATION CRITERIA
             FOR CERTAIN OF THE COMPANY'S EXECUTIVE OFFICERS

      Several  years  ago,  the  Company adopted a  policy  of  formalizing
incentive compensation calculations for executive officers.  This was  done
in  consideration  of  the limitations on tax deductibility  imposed  under
Section  162(m) of the Internal Revenue Code of 1986, as amended.   Section
162(m) limits deductions for compensation in excess of $1 million per  year
by a public corporation to any one of its executive officers unless certain
criteria  are  met.  This rule requires that the incentive compensation  be
based on attainment of one or more performance goals and that the Company's
shareholders  approve both the performance goals and the  formula  used  to
calculate the payment amount.

      The  intention  of the Compensation and Governance Committee  remains
that the executive officers be compensated on a basis consistent with prior
years;  i.e., for obtaining certain performance goals.  It is the Company's
practice  that a portion of any formula-driven bonus amount can be withheld
based on a subjective performance evaluation.  The Committee considers  the
bonus  formulas  for  executive  officers  each  year.   For  purposes   of
determining  incentive compensation for the executive officers  for  fiscal
1998,  the  Committee has approved the executive bonus  formulas  described
below  and  recommends  a  vote  FOR the  approval  of  these  formulas  by
shareholders.

Recommended Bonus Formulas for Executive Officers
                                                   Percent for Calculation
Executive Officer          Basis                       of Maximum Bonus
- --------------------------------------------------------------------------      
Thomas A. James     Total company pre-tax profits           1.30%

Francis S. Godbold  Subjective                              ----

Thomas S. Franke    RJA retail division's pre-tax           4.30%
                    profits per Retail
                    Contribution Report*, pre-tax
                    profits of the RJA fixed
                    income department and Planning
                    Corporation of America, Inc.

M. Anthony Greene   Combined pre-tax profits of             2.75%
                    IM&R and RTS per Retail
                    Contribution Report*

J. Stephen Putnam   Combined pre-tax profits of             1.75%
                    IM&R and RTS per Retail
                    Contribution Report*

                    Correspondent clearing                  2.50%
                    department's pre-tax profits
                    per Retail Contribution
                    Report*

Richard K. Riess    Pre-tax profits of                      6.50%
                    Eagle Asset Management, Inc.

                    Pre-tax profits of Heritage             3.00%
                    Asset Management, Inc.,
                    RJA's Asset Management
                    Services division and
                    AWAD Asset Management, Inc.

* The   Retail  Contribution  Report  adjusts  financial  statement  pretax
  profits  for items related to the retail sales force, primarily a  credit
  for  interest income on cash balances arising from retail customers,  and
  also  includes adjustments to actual clearing costs, a portion of  mutual
  fund  revenues  and expenses, credit for correspondent  clearing  profits
  and accruals for benefit expenses.


                        SUMMARY COMPENSATION TABLE

     The following table sets forth certain information with respect to the
remuneration  earned  during  the last three  fiscal  years  by  the  Chief
Executive  Officer  and  each  of the four other  most  highly  compensated
executive officers of the Company.
                                                                  Long-Term
                                 Annual Compensation              Compensation
                      ------------------------------------   ------------------
                                                   Annual    Stock     All Other
               Fiscal                      Commis- Compen-   Option     Compen-
Name            Year    Salary   Bonus (1)  sions  sation(2) Awards(5) sation(3)
- -------------- ------ -------- ---------- -------- --------- --------- ---------
Thomas A. James  1998 $234,250 $1,550,000 $343,203        -         -   $55,019
Chairman and CEO 1997  223,005  1,450,000  288,114        -         -    62,173
                 1996  212,500  1,250,000  210,242        -         -    58,389

Francis S.Godbold1998  207,500    300,000   39,452 $819,766     9,000    55,639
President of RJF,1997  193,250    700,000   25,142  143,400    33,750    62,788
Executive VP of  1996  173,000  2,066,252   23,630  163,443    11,250    58,271
RJA

M. Anthony Greene1998  231,000  1,280,000       25        -     9,000    55,443
President of IM&R1997  219,500  1,020,000        -        -    33,750    62,586
Executive VP of  1996  209,500  1,000,000      462        -    11,250    58,093
RJF

Thomas S. Franke 1998  200,500    908,000    5,192        -     9,000    54,922
President &      1997  192,500    855,000    4,888        -    33,750    62,063
COO of RJA       1996  189,250  1,000,000(4) 4,524        -    11,250    56,897

Richard K. Riess 1998  159,750  1,085,000        -        -     9,000    55,183
President and CEO1997  151,250    531,237        -        -    16,875    62,873
of Eagle         1996  145,000    508,000        -        -     9,000    46,493
Executive VP of
RJF, Managing 
Director Asset
Management


(1)  In  accordance with the bonus formulas approved at the annual meetings
     of  the  shareholders  on February 12, 1998, February  13,  1997,  and
     February 15, 1996.

(2)  Represents distributions received by Mr. Godbold from investor limited
     partnerships which were syndicated by, and have as a General  Partner,
     a  subsidiary of the Company. The distributions were a portion of  the
     General  Partner's  incentive profits ownership  interest,  which  Mr.
     Godbold had purchased in prior years for a nominal amount.

(3)  This column includes the amount of the Company's contributions to  its
     401(k)  Plan, Profit Sharing Plan, Employee Stock Ownership  Plan  and
     Deferred Management Bonus Plan.

(4)  In  addition to the bonus calculated by the bonus formula approved  at
     the annual meeting of the shareholders on February 15, 1996, Mr. Franke's
     bonus includes a one-time special award of $248,000 in consideration of his
     efforts in the day-to-day management of certain Equity Capital Markets
     departments of RJA and in introducing certain investment banking business
     during fiscal 1996.

(5)  Share amounts adjusted to reflect all stock splits.

Incentive Stock Options

      The  following tables contain information concerning options  granted
to,  and  exercised  by,  the executive officers included  in  the  Summary
Compensation Table during the fiscal year.

                                Option Grants in Last Fiscal Year
                   --------------------------------------------------------
                                                       Potential Realizable
                          % of Total                    Value at Assumed
                             Options                     Annual Rates of
                   Options  Granted   Exercise   Expir-  Stock Appreciation
                   Granted in Fiscal   Price     ration  for Option Term(2)
                                                         ------------------
Name               (#) (1)    Year   ($/share)   Date       5%        10%
                   -------   -----   ---------  -------  ------------------
Francis S. Godbold   9,000   1.08%     $22.17  1/18/2003 $55,118   $121,797
M. Anthony Greene    9,000   1.08%     $22.17  1/18/2003 $55,118   $121,797
Thomas S. Franke     9,000   1.08%     $22.17  1/18/2003 $55,118   $121,797
Richard K. Riess     9,000   1.08%     $22.17  1/18/2003 $55,118   $121,797

(1)  All  of  these options were granted on November 18, 1997.  The options
     vest 60% after three years, an additional 20% after four years and the
     remaining 20% after five years.
(2)  Potential realized values represent the future value, net of  exercise
     price,  of  the options granted if the Company's stock price  were  to
     appreciate  by  5%  and 10% during each year of the awards'  five-year
     life.


                    Aggregated Option Exercises during
                    ----------------------------------
                   Last Fiscal Year and Year-end Value
                   -----------------------------------
                                                              Value of
                                            Number of        Unexercised
                                           Unexercised      In-the-Money
                                            Options at       Options at
                      Shares              Sept. 25, 1998   Sept. 25, 1998
                     Acquired    Value    (Exercisable/    (Exercisable/
Name                on Exercise Realized  Unexercisable)   Unexercisable)
- ------------------  ----------- --------  --------------   --------------       
Francis S. Godbold   16,875     $338,047     0/54,000        $0/$369,376
M. Anthony Greene    16,875     $334,532     0/54,000        $0/$369,376
Thomas S. Franke     14,513     $252,028     0/54,000        $0/$369,376
Richard K. Riess      6,750     $135,219     0/34,875        $0/$219,422

Comparative Stock Performance


      The  graph below compares the cumulative total shareholder return  on
the  common shares of the Company for the last five fiscal years  with  the
cumulative  total return on the Standard & Poor's 500 Index, the  Financial
Service  Analytics stock price index ("FSA index") for regional  securities
brokerage  firms and the securities industry over the same period (assuming
an  investment  of $100 in each on October 1, 1992 and the reinvestment  of
all  dividends). The FSA index for the regional securities brokerage  firms
is comprised of 16 publicly traded regional securities firms, including the
Company. The FSA index for the securities industry is comprised of  the  16
publicly  traded regional firms and 13 publicly traded national  securities
firms.

Name                         1993   1994     1995     1996     1997     1998
                             ----  ------  -------  -------  -------  -------
Raymond James Financial, Inc.$100  $84.25  $120.70  $136.93  $308.98  $272.92
Regional Securities Brokerage
    Firms                     100   84.40   120.09   146.61   330.46   298.46
Securities  Industry          100   78.53   126.44   129.66   273.82   214.22
Standard  &  Poors  500       100  103.67   134.46   161.79   227.20   247.76
Source:  Financial Service Analytics

                 TRANSACTIONS WITH MANAGEMENT & DIRECTORS

      IM&R  leased  its  Atlanta, Georgia, headquarters office  from  Eagle
Management  Associates  (no  relation to Eagle Asset  Management,  Inc.,  a
subsidiary  of  the Company), which is owned by M. Anthony Greene,  through
March  31,  1998.  Management believes the rental paid to Eagle  Management
Associates,  $33,000  in  fiscal 1998, does  not  exceed  that  charged  by
unaffiliated parties for similar space.

     Francis S. Godbold, President and a Director of the Company, owns 7.5%
of the outstanding shares of common stock of RJ Properties, Inc. ("RJP"), a
subsidiary of the Company.  Substantially all the assets of RJP  were  sold
during  fiscal 1998.  Such shares were acquired by Mr. Godbold for  nominal
consideration in connection with the organization of RJP in 1980.

      In fiscal 1995, the Company committed to invest $1 million in Houston
Partners  -  a venture capital fund managed by Houston Partners,  of  which
Harvard  H.  Hill, Jr. is the Managing General Partner.  The commitment  is
recorded  as  an  investment  and a liability in  the  Company's  financial
statements.  There have been no capital draws to date.

      During  1998  the Company launched a merchant banking  fund,  Raymond
James Capital Partners, L.P..  Thomas A. James, Francis S. Godbold and Paul
W.  Marshall have invested $2,000,000, $250,000 and $100,000 in this  fund,
respectively, on the same terms and conditions as other investors.
     
      As described in the Report on Executive Compensation, the Company has
non-recourse loans on investments in the Raymond James Employee  Investment
Fund.  Thomas S. Franke, Francis S. Godbold, J. Stephen Putnam, Richard  K.
Riess, Robert F. Shuck, Dennis W. Zank and Jeffrey P. Julien all have  such
loans  from  the  Company.  Committed loan amounts range  from  $40,000  to
$160,000  plus interest per person, with outstanding balances ranging  from
$4,225 to $16,900 at September 25, 1998.

     The Company, in the ordinary course of its business, extends credit to
margin  accounts  in which certain of its officers and  directors  have  an
interest,  in connection with the purchase of securities.  These extensions
of  credit  have  been  made  on substantially the  same  terms,  including
interest  rates  and  collateral,  as those  prevailing  at  the  time  for
comparable  transactions with non-affiliated persons, and  do  not  involve
more  than  normal  risk  of  collectibility or present  other  unfavorable
features.   The Company also, from time to time and in the ordinary  course
of its business, enters into transactions involving the purchase or sale of
securities as principal from, or to, directors, officers and employees  and
accounts  in  which they have an interest.  These purchases  and  sales  of
securities  on  a  principal basis are effected on substantially  the  same
terms as similar transactions with unaffiliated third parties.

 PROPOSAL 3: RATIFICATION OF APPOINTMENT OF INDEPENDENT PUBLIC ACCOUNTANTS

      The  firm  of  PricewaterhouseCoopers LLP has served  as  independent
accountants of the Company since fiscal 1979, and has audited the Company's
broker-dealer subsidiaries since fiscal 1970.

      A representative of PricewaterhouseCoopers LLP will be present at the
Annual  Meeting of Shareholders.  Such representative will be available  to
respond to appropriate questions and may make a statement if he so desires.

      The  Board  of  Directors recommends a vote FOR ratification  of  the
appointment  of  PricewaterhouseCoopers LLP as the Company's  auditors  for
1999.

         PROPOSAL 4: ADOPTION OF 1998 EMPLOYEE STOCK PURCHASE PLAN

                                     
      In  1994, the Company adopted the 1994 Employee Stock Purchase  Plan,
covering  500,000 shares of common stock of the Company; substantially  all
of  the shares authorized under the Plan have been issued.  Accordingly, on
November 19, 1998, the Company's Board of Directors adopted, subject to the
approval  of  shareholders, the 1998 Employee Stock Purchase Plan  covering
1,500,000  shares  of the Company's common stock.  The Board  of  Directors
believes that the plan will provide an incentive to employees to remain  in
their capacities with the Company and it will encourage them to promote the
best interests of the Company by giving them the opportunity to acquire  or
enlarge their stock ownership in the Company.

     The plan provides employees of the Company the right to purchase, on a
quarterly basis, shares of the Company's common stock at 85% of fair market
value.  The number of shares that can be purchased in any calendar  year by
any  individual is limited to the lesser of: (1) 1,000 shares;  (2)  shares
with a fair market value of $25,000; or (3) shares with a fair market value
of  20%  of the individual's annual compensation.  Shares purchased through
the  plan  must be held by the employee for one year, after which time  the
employee is free to dispose of the stock.

      The  plan  is  intended to qualify under Section 423 of the  Internal
Revenue Code of 1986, as amended. Accordingly, no income will be recognized
by  the  employee at the time shares are purchased under  the  plan.   Upon
disposition  of  the  shares within two years, the difference  between  the
employee's purchase price and the fair market value of the shares  at  date
of  purchase  will  be  taxable to the employee as  ordinary  income.   Any
increase or decrease in market value from the date of purchase to the  date
of disposition will be a capital gain or loss to the employee.

     The Company will derive no tax deduction from the sale of shares under
the  plan  as long as such shares are held by the employee for a period  of
two  years  from the date of purchase.  If shares are disposed  of  by  the
employee  prior  to  the expiration of such period,  the  Company  will  be
entitled  to  a  tax  deduction,  as compensation  expense,  equal  to  the
difference  between the employee's purchase price and the market  value  of
the  shares on the date of purchase.  Such deduction would be available  to
the Company in the period of disposition by the employee.

     The Board of Directors recommends a vote FOR the adoption of this
plan.


                              OTHER MATTERS


      Proposals  which shareholders intend to present at  the  2000  annual
meeting  of  shareholders must be received by the  Company  no  later  than
October 1, 1999 to be eligible for inclusion in the proxy material for that
meeting.

      Management knows of no matter to be brought before the meeting  which
is not referred to in the Notice of Meeting.  If any other matters properly
come  before  the  meeting, it is intended that the shares  represented  by
proxy will be voted with respect thereto in accordance with the judgment of
the persons voting them.


                                   By Order of the Board of Directors,

                                   /s/ Barry Augenbraun, Secretary





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