RAYMOND JAMES FINANCIAL INC
DEF 14A, 1999-12-22
SECURITY BROKERS, DEALERS & FLOTATION COMPANIES
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                             1
                    RAYMOND JAMES FINANCIAL, INC.
                         880 Carillon Parkway
                    St. Petersburg, Florida 33716
                            (727) 573-3800

               NOTICE OF ANNUAL MEETING OF SHAREHOLDERS

                          February 10, 2000

To the Shareholders of Raymond James Financial, Inc.:

      The  Annual Meeting of Shareholders of Raymond James Financial,  Inc.
will  be  held at the Raymond James Financial Center, 880 Carillon Parkway,
St.  Petersburg, Florida, on Thursday, February 10, 2000 at 4:00  p.m.  for
the following purposes:

1.   To elect thirteen nominees to the Board of Directors of the Company;

2.   To ratify Incentive Compensation Criteria for certain of the Company's
   executive officers;

3.   To ratify the appointment of PricewaterhouseCoopers LLP as independent
   accountants of the Company for the fiscal year ending September 29, 2000;

4.    To  transact  any  other  business as may properly  come  before  the
   meeting.

      Shareholders  of record as of the close of business on  December  14,
1999  will be entitled to vote at this meeting or any adjournment  thereof.
Information relating to the matters to be considered and voted  on  at  the
Annual  Meeting  is  set  forth  in the Proxy Statement  accompanying  this
Notice.

                                   By order of the Board of Directors,

                                   /s/ BARRY AUGENBRAUN
                                   Barry Augenbraun, Secretary

December 14, 1999

                                   If you do not expect
                    to  attend  the meeting in  person,
                    please  vote on the matters  to  be
                    considered   at  the   meeting   by
                    completing the enclosed  proxy  and
                    mailing it promptly in the enclosed
                    envelope.
                             PROXY STATEMENT

   This proxy statement is furnished in connection with the solicitation  of
proxies on behalf of the Board of Directors of Raymond James Financial, Inc.
(the  "Company")  for  the  Annual Meeting of Shareholders  to  be  held  on
February 10, 2000 at 4:00 p.m., or any adjournment thereof.
  If the accompanying proxy form is completed, signed and returned, the shares
represented  thereby will be voted at the meeting.  Delivery  of  the  proxy
does  not  affect the right to vote in person should the shareholder  attend
the  meeting.  The shareholder may revoke the proxy at any time prior to the
voting thereof.
  The affirmative vote of a majority of the shares of common stock represented
at  the  meeting,  either in person or by proxy, will be  required  for  the
election of any nominee, or the ratification or approval of any proposal  or
other business that may properly come before the meeting.
   The annual report of the Company for the year ended September 24, 1999 is
being  mailed with this proxy statement to shareholders entitled to vote  at
the  meeting.   The  cost of all proxy solicitation  will  be  paid  by  the
Company.

                      SHAREHOLDERS ENTITLED TO VOTE
                                   AND
                          PRINCIPAL SHAREHOLDERS

  Shareholders of record at the close of business on December 14, 1999 will be
entitled  to notice of, and to vote at, the Annual Meeting.  At  that  date,
there  were  46,588,602 shares of common stock outstanding and  entitled  to
vote.   Shareholders are entitled to one vote per share on all matters.  All
references to number of shares in this proxy statement have been adjusted to
reflect all stock splits.
   The following table sets forth, as of December 14, 1999, information with
respect to the common stock ownership of each person known by the Company to
own  beneficially more than 5% of the shares of the Company's common  stock,
and of all Executive Officers and Directors as a group:
                                               Beneficially     Percent
       Name                  Address           Owned Shares     of Class
- ----------------      --------------------     ------------     --------
Thomas A. James       880 Carillon Parkway     7,082,231 (2)       15.2%
                      St. Petersburg,
                      Florida  33716

All Executive Officers
and Directors as a Group                      10,022,456 (1)       21.5%
(17 Persons)
- ------------------------
(1)  Includes shares credited to Employee Stock Ownership Plan accounts  and
   shares  which  can be acquired within sixty days of record  date  through
   the exercise of stock options.
(2)  Includes 563,508 shares owned by the James' Children Annuity  Trust  of
   which Thomas A. James is a beneficiary and for which Sound Trust Company,
   a  wholly-owned  subsidiary of the Company, serves as trustee.   Excludes
   shares  held  by two trusts, of which he is not a beneficiary:  3,362,680
   shares owned by the Robert A. James Trust and 152,909 shares owned by the
   James'  Grandchildren's Trust, for which Sound Trust  Company  serves  as
   trustee,  and  both  of which have as beneficiaries  other  James  family
   members,  including  Huntington A. James. Thomas A. James  disclaims  any
   beneficial interest in these two trusts.

                    PROPOSAL 1:  ELECTION OF DIRECTORS

      Thirteen directors are to be elected to hold office until the  Annual
Meeting of Shareholders in 2001 and until their respective successors shall
have been elected.  All of the nominees were elected by the shareholders on
January  28,  1999, to serve as Directors of the Company until  the  Annual
Meeting of Shareholders in 2000.  It is intended that proxies received will
be voted to elect the nominees named below.
      Should any nominee decline or be unable to accept such nomination  to
serve   as   a  director,  events  which  are  not  presently  anticipated,
discretionary authority may be exercised to vote for a substitute nominee.

                               Principal Occupation, (1)
                                   Directorships and                Director
      Nominee        Age        Security Ownership (2)                Since
- ------------------   ---   ------------------------------------     --------
Angela  M.  Biever   46    Director, Corporate Business Development,  1997
                           supporting Intel's New Business Group
                           in building its Internet participation
                           since 1999;  Independent Consultant,
                           working with a leading Internet Services
                           Provider from 1997 to 1998;
                           Various senior management positions
                           with First Data Corporation, an
                           information and transaction processor
                           from 1991 to 1997, beginning as Senior
                           Vice President, Finance and Planning
                           and culminating as Executive Vice
                           President, Integrated Services Division;
                           Vice President, American Express Company
                           from 1987 to 1991.  Member of Audit
                           Committee.
                           Common shares owned: 2,500  (.005%)

Jonathan A. Bulkley  65    Independent Consultant since 1999,
                           Managing Director, Barents Group LLC      1986
                           (emerging markets/capital markets
                           development consulting) from 1992 to 1999;
                           President and CEO, Charterhouse Media
                           Group (investment banking) from 1988
                           to 1992; President and CEO Jesup & Lamont
                           Securities Group, Inc. (securities broker
                           -dealer) from 1987 to 1988; Prior to 1986,
                           President and CEO of Moseley, Hallgarten,
                           Estabrook & Weeden Inc. (securities broker
                           -dealer).  Chairman of Audit Committee.
                           Common shares owned:  40,420 (.087%)

Elaine L. Chao        46   Distinguished Fellow at The Heritage      1998
                           Foundation since 1996; President
                           and CEO of United Way of America
                           1992 to 1996; Director
                           of the Peace Corps 1991 to 1992;
                           Deputy Secretary of the U.S.
                           Department of Transportation 1989 to 1991;
                           Chairman of the Federal Maritime
                           Commission 1986 to 1989; Vice President,
                           Syndications at BankAmerica Capital Markets
                           Group 1984 to 1986.  Director of Northwest
                           Airlines, Clorox Co., C.R. Bard, Inc.
                           (healthcare manufacturer) and
                           Columbia/HCA HealthCare Corp. Member of
                           Compensation and Governance Committee.
                           Common shares owned: 1,000 (.002%)

Thomas S. Franke      58   President and Chief Operating Officer       1991
                           of Raymond James & Associates, Inc.
                           ("RJA")* since 1991; President and CEO
                           of Blunt Ellis & Loewi, Inc. (securities
                           broker-dealer) from 1986 to 1990.
                           Common  shares owned:  171,255 (.368%)(2)

Francis S. Godbold    56   President of Raymond James Financial,      1977
                           Inc. ("RJF"); Director and Officer of various
                           affiliated entities.  Executive
                           Vice President of RJA.
                           Common shares owned: 943,879 (2.026%)(2)

M. Anthony Greene     61   Chairman of Raymond James Financial        1975
                           Sevices, Inc. ("RJFS")*;
                           Chairman, CEO and President of
                           Investment Management & Research,
                           Inc. ("IM&R")** from 1975 to 1998;
                           Executive Vice President of RJF.
                           Common  shares owned:  621,508 (1.334%)(2)

Harvard H.
 Hill, Jr., CFP       63   Managing General Partner of Houston        1986
                           Partners (venture capital) since 1985;
                           Prior to 1985, President and CEO
                           of Criterion Investments; President
                           and COO of Rotan Mosle; and Vice
                           President of Dean Witter & Co.
                           Member of Compensation and Governance
                           Committee.
                           Common shares owned:  5,000  (.011%)

Huntington A. James   31   Vice President of Corporate Client        1996
                           Services since 1998;
                           Syndicate Associate, RJA 1994 to 1998;
                           MBA Darden School of Business, University
                           of Virginia, 1992 to 1994;  Corporate
                           Finance Analyst, Smith Barney, 1990 to 1992.
                           Son of Thomas A. James.
                           Common shares owned: 563,816 (1.208%) (2)(4)

Thomas A. James       57   Chairman  of  the  Board and Chief        1970
                           Executive Officer of RJF; Chairman
                           of the Board of RJA.  Director and
                           Officer of various affiliated
                           entities. Past Chairman of the
                           Securities Industry Association.
                           Director of World of Science, Inc.
                           (retail).
                           Common shares beneficially
                           owned: 7,082,231 (15.202%) (3)

Paul W. Marshall      57   Professor of Management at Harvard       1993
                           Graduate School of Business Administration
                           since 1996; Chairman and CEO of Rochester
                           Shoe Tree Co., Inc. from 1992 to 1997;
                           Chairman of Industrial Economics,
                           Inc. from 1989 to 1992.
                           Director of Applied Extrusion Technologies
                           (manufacturer).  Chairman of Compensation
                           and Governance Committee.
                           Common shares owned:   3,375 (.007%)

J. Stephen Putnam     56   President and Chief Operating Officer    1989
                           of Raymond James Financial Services, Inc.
                           ("RJFS")*; President of Robert Thomas
                           Securities, Inc. ("RTS")** from 1989
                           to 1998; Executive Vice President of RJF;
                           Senior Vice  President of RJA,
                           Correspondent Services.  Vice President
                           and Director of F.L. Putnam Securities.
                           Treasurer of Meescheart Fund, Inc.
                           (mutual fund).  Director of F.L.
                           Putnam Investment Management Co.
                           (investment advisor).
                           Common  shares owned: 187,820 (.403%)(2)

Robert F. Shuck       62   Vice Chairman of RJF; Executive Vice      1970
                           President of RJA.
                           Common  shares owned: 640,924 (1.376%)(2)

Dennis W. Zank        45   Executive Vice President, Operations      1996
                           and Administration, RJA.  Director
                           of several affiliated entities.
                           Common shares owned:  83,894 (.180%) (2)

 *   A wholly-owned subsidiary of Raymond James Financial, Inc.
**   RTS and IM&R merged as of January 1, 1999 to become RJFS.

(1)  Unless  otherwise  noted,  the nominee  has  had  the  same  principal
     occupation and employment during the last five years.
(2)  Includes  shares  credited  to  their Employee  Stock  Ownership  Plan
     accounts and shares which can be acquired within sixty days of  record
     date through the exercise of stock options.
(3)  See footnotes under the Principal Shareholders' Ownership table.
(4)  Includes 420,335 shares owned by the Robert A. James Trust and  16,990
     shares owned by the James' Grandchildren's Trust, representing the shares
     to which Huntington A. James is a beneficiary.

     The Board of Directors held four regular meetings, including committee
meetings,  and  two  telephone meetings during fiscal 1999.   Each  of  the
directors attended all of the regular meetings held during the year  except
Ms.  Chao, who missed two meetings.  Ms. Chao, Mr. Bulkley and Mr. Marshall
each missed one of the two Board telephone meetings held during the year.
      The  current  standing committees of the Board of Directors  are  the
Audit  Committee and the Compensation and Governance Committee.  These  two
committees met four times during the fiscal year ended September 24,  1999.
Each  member  of these committees attended, in person, all of the  meetings
held during the year except Ms. Chao, who missed two of the meetings.   The
Audit Committee serves as the principal agent of the Board of Directors  in
fulfilling  the  Board's oversight responsibilities  with  respect  to  the
Company's  financial reporting, the Company's systems of internal  controls
and  the  Company's procedures for establishing compliance with  regulatory
requirements.    In   discharging  that  function,  the   Committee   meets
periodically with the Company's independent accountants to review the scope
and  results  of the audit and to consider various accounting and  auditing
matters  related  to the Company.  The Committee also makes recommendations
to  the  Board  of  Directors regarding the appointment  of  the  Company's
independent public accountants.  The Compensation and Governance  Committee
reviews  and approves the compensation to be paid to executive officers  of
the Company and its subsidiaries and performs certain duties prescribed  by
the Board with respect to employee benefit plans.
      Directors Marshall, Hill, Chao, Bulkley and Biever receive a  $10,000
annual retainer, a $2,000 attendance fee for each regular meeting, $250 for
each telephone meeting and a $500 attendance fee for Committee Service.

Outside Director Stock Options
      The  Directors who are also employees of the Company  have  voted  in
favor  of  a  non-qualified  stock option plan for  the  Company's  outside
Directors  covering  379,688 shares of the Company's common  stock.   These
options,  24,750  of  which were outstanding at  September  24,  1999,  are
exercisable at prices ranging from $6.84 to $25.96 at various times through
February  2004. Outside directors are generally granted 1,500  options  per
year.


Section 16(a) Beneficial Ownership Reporting Compliance
      Huntington A. James, Director, was late in filing one Form  4  Report
with respect to the sale of 10,000 shares of common stock during May 1999.

  COMPENSATION AND GOVERNANCE COMMITTEE REPORT ON EXECUTIVE COMPENSATION

Overview and Philosophy
      The  Compensation and Governance Committee (the "Committee")  reviews
corporate  compensation and benefit plan policies, as well as the structure
and  amount of all compensation for executive officers of the Company.  The
Committee consists exclusively of outside directors of the Company  and  is
chaired by Paul W. Marshall.
      The  Committee's  goal  is  to establish  and  maintain  compensation
policies that will enable the Company to attract, motivate and retain high-
quality  executives  and  to  ensure that their  individual  interests  are
aligned  with  the long-term interests of the Company and its shareholders.
In  doing  so,  individual performance, the compensation of  executives  of
similar brokerage firms and the Company's financial results are considered.
      The Company's objectives are met through a compensation package which
includes  four major components - base salary, annual bonus,  stock  option
awards and retirement plans.
      The  cash compensation components (base salary and annual bonus)  are
heavily  weighted  toward annual bonus.  These bonuses  are  based  on  the
attainment  of performance goals, specifically the profits of an individual
subsidiary/department or on the profits of the Company as a  whole.   These
bonuses  are based on formulas with a subjective portion.  The emphasis  on
profit-based compensation serves two functions: it encourages executives to
be  conscious of the "bottom line" and it keeps the Company's  base  salary
structure  at a modest level, which is advantageous to the firm  given  the
cyclical  nature  of the securities industry.  In fiscal 2000  the  Company
will  begin issuing Company stock in lieu of cash for 10% to 20%  of  bonus
amounts  in  excess  of $250,000.  These shares will be  issued  at  a  20%
discount and will be restricted from sale for three years.
      The  third component of the compensation package, incentive and  non-
qualified stock option awards, is designed to provide a direct link between
the  long-term  interests  of  executives and  shareholders.   Options  are
granted  every two years to key management employees.  From  time  to  time
special  awards may be granted when a unique situation exists,  or  if  job
performance or a change in job duties warrants.
       The   fourth  component  of  the  compensation  package  is  Company
contributions to various retirement plans, which are based on  compensation
levels  and  years  of  service.   The Company  maintains  three  qualified
retirement  plans: a profit sharing plan, an employee stock ownership  plan
and  a 401(k) plan.  Contributions to the profit sharing and employee stock
ownership  plans,  if any, are dependent upon the overall  profits  of  the
Company.   Since  inception of the 401(k) plan in  1987,  the  Company  has
matched a portion of the first $1,000 contributed annually by employees  to
their 401(k) accounts.  Effective January 1, 1994 the plan provides for the
Company  to  match  100% of the first $500 and 50%  of  the  next  $500  of
compensation deferred by each participant annually.  These three plans  are
offered  to  all  full-time  employees  who  meet  the  length  of  service
requirements (six months for the 401(k) plan and one year for the other two
plans).   The  Company  also maintains a non-qualified deferred  management
bonus   plan.   Eligibility  is  restricted  to  those  who  meet   certain
compensation  levels set annually by the Board of Directors.   The  vesting
schedule  of  this plan is designed to encourage long-term employment  with
the  firm, and the earliest a participant may become fully vested is at age
55 with 20 years of service.  Contributions to this plan are also dependent
upon  the Company's earnings.  Beginning in fiscal 2000 deferred management
bonus plan contributions will be made to a new but similar plan.
      In  addition, the Company has an employee stock purchase  plan  which
allows  employees to purchase shares of the Company's common stock on  four
specified  dates  throughout the year at a 15%  discount  from  the  market
value,  subject to certain limitations including a one-year holding period.
Finally,  certain  key employees of the Company participate  in  a  limited
partnership arrangement in which the Company makes a non-recourse  loan  to
these  employees  for  two thirds of the purchase price  per  unit  of  the
Raymond  James Employee Investment Fund I, L.P. The loan plus  interest  is
intended  to  be  paid back from the earnings of the  fund.   The  fund  is
invested  in  the  merchant banking activities of  the  Company  and  other
venture capital limited partnerships.

Compensation of the Chief Executive Officer
      In  keeping with the general compensation philosophy outlined  above,
Mr. James' base salary for calendar 2000 will be $250,000, which represents
a  2%  increase from the $245,000 received in 1999.  Mr. James'  salary  is
subject  to  an annual review, as is true of all employees.   It  was  last
adjusted in November 1998, to be effective January 1, 1999.
      In  determining  the bonus offered to Mr. James for fiscal  1999  the
Committee considered many factors, including the following:

                1999 was the fifteenth consecutive record year for the firm
                in terms of revenues;

                1999 net income was 8% below 1998;

                Book  value  per share increased to $11.82, a 12%  increase
                over the prior yearend;

                Return on average equity for the year was 16.2%; and

                The  compensation of the chief executive officers of  other
                similar brokerage  firms, as  of  their most recent proxy
                statements.

_____________________________________________________
                                        Compensation and Governance Committee
                                        November 18, 1999

                                        Paul W. Marshall, Chairman
                                        Harvard H. Hill, Jr.
                                        Elaine L. Chao


          PROPOSAL 2:  TO RATIFY INCENTIVE COMPENSATION CRITERIA
             FOR CERTAIN OF THE COMPANY'S EXECUTIVE OFFICERS

      Several  years  ago,  the  Company adopted a  policy  of  formalizing
incentive compensation calculations for executive officers.  This was  done
in  consideration  of  the limitations on tax deductibility  imposed  under
Section  162(m) of the Internal Revenue Code of 1986, as amended.   Section
162(m) limits deductions for compensation in excess of $1 million per  year
by a public corporation to any one of its executive officers unless certain
criteria  are  met.  This rule requires that the incentive compensation  be
based on attainment of one or more performance goals and that the Company's
shareholders  approve both the performance goals and the  formula  used  to
calculate the payment amount.
      The  intention  of the Compensation and Governance Committee  remains
that the executive officers be compensated on a basis consistent with prior
years;  i.e., for obtaining certain performance goals.  It is the Company's
practice  that a portion of any formula-driven bonus amount can be withheld
based on a subjective performance evaluation.  The Committee considers  the
bonus  formulas  for  executive  officers  each  year.   For  purposes   of
determining  incentive compensation for the executive officers  for  fiscal
2000,  the  Committee has approved the executive bonus  formulas  described
below  and  recommends  a  vote  FOR the  approval  of  these  formulas  by
shareholders.





Recommended Bonus Formulas for Executive Officers
                                                   Percent for Calculation
Executive Officer          Basis                       of Maximum Bonus
- -----------------   ------------------------------------------------------
Thomas A. James     Total company pre-tax profits           1.20%

Thomas S. Franke    RJA retail division's pre-tax           3.25%
                    profits per Retail
                    Contribution Report*, pre-tax
                    profits of the RJA fixed
                    income department and Planning
                    Corporation of America, Inc.

M. Anthony Greene   Pre-tax profits of RJFS                 2.50%
                    per Retail Contribution
                    Report*


J. Stephen Putnam   Pre-tax profits of RJFS                 1.60%
                    per Retail Contribution
                    Report*

                    Correspondent clearing                  2.50%
                    department's pre-tax profits
                    per Retail Contribution
                    Report*

Richard K. Riess    Pre-tax profits of                      6.25%
                    Eagle Asset Management, Inc.

                    Pre-tax profits of Heritage             3.00%
                    Asset Management, Inc. and
                    RJA's Asset Management
                    Services division

     The  Retail  Contribution Report adjusts financial statement  pre-tax
  profits for items related to the retail sales force, primarily a credit for
  interest income on cash balances arising from retail customers, and  also
  includes  adjustments to actual clearing costs, a portion of mutual  fund
  revenues  and  expenses, credit for correspondent  clearing  profits  and
  accruals for benefit expenses.











                        SUMMARY COMPENSATION TABLE

     The following table sets forth certain information with respect to the
remuneration  earned  during  the last three  fiscal  years  by  the  Chief
Executive  Officer  and  each  of the four other  most  highly  compensated
executive officers of the Company.

                                                               Long-Term
                               Annual Compensation            Compensation
                     ------------------------------------- -------------------
                                                            Stock   All Other
                     Fiscal                       Commis-   Option   Compen-
Name                  Year    Salary      Bonus    sions   Awards(2) sation(3)
- ----------------     ------------------------------------- --------- ---------
Thomas A. James       1999  $243,000  $1,400,000  $391,239        -   $47,111
Chairman and CEO      1998   234,250   1,550,000   343,203        -    55,019
                      1997   223,005   1,450,000   288,114        -    62,173

M. Anthony Greene     1999   239,250   1,578,000         -        -    47,600
Chairman of RJFS      1998   231,000   1,280,000        25    9,000    55,443
Executive VP of RJF   1997   219,500   1,020,000         -   33,750    62,586

Richard K. Riess      1999   168,000   1,160,000         -        -    47,390
President and CEO
 of Eagle             1998   159,750   1,085,000         -    9,000    55,183
Executive VP of RJF   1997   151,250     531,237         -   16,875    62,873
Managing Director,
Asset Management

J. Stephen Putnam     1999   153,750   1,070,000     7,141        -    47,390
President and COO
 of RJFS              1998   147,500     778,500     8,593    9,000    54,328
Executive VP of RJF   1997   138,250     633,565     7,271   22,500    62,316
Sr. VP RJA, Correspondent
Services

Thomas S. Franke      1999   207,500     840,000     4,377        -    47,181
President and COO
 of RJA               1998   200,500     908,000     5,192    9,000    54,922
                      1997   192,500     855,000     4,888   33,750    62,063

(1)  In  accordance with the bonus formulas approved at the annual meetings
     of  the  shareholders  on  January 28, 1999,  February  12,  1998  and
     February 13, 1997.
(2)  Share amounts adjusted to reflect all stock splits.
(3)  This column includes the amount of the Company's contributions to  its
     401(k)  Plan, Profit Sharing Plan, Employee Stock Ownership  Plan  and
     Deferred Management Bonus Plan.





















Incentive Stock Options
      The  following tables contain information concerning options  granted
to,  and  exercised  by,  the executive officers included  in  the  Summary
Compensation Table during the fiscal year.


                    Aggregate Option Exercises During
                    ---------------------------------
                   Last Fiscal Year and Year-end Value
                   -----------------------------------
                                                              Value of
                                            Number of        Unexercised
                                           Unexercised      In-the-Money
                                            Options at       Options at
                      Shares              Sept. 24, 1999   Sept. 24, 1999
                     Acquired    Value    (Exercisable/    (Exercisable/
Name                on Exercise Realized  Unexercisable)   Unexercisable)
- ----------------    ----------- --------- --------------   --------------
Thomas S. Franke      6,750      $ 81,703      0/47,250       $0/$259,266

Comparative Stock Performance
      The  graph below compares the cumulative total shareholder return  on
the  common shares of the Company for the last five fiscal years  with  the
cumulative total return on the Standard & Poor's 500 Index ("S&P 500"), the
Financial  Service Analytics stock price index ("FSA index")  for  regional
securities brokerage firms and the securities industry over the same period
(assuming  an  investment  of  $100 in each on  October  1,  1994  and  the
reinvestment  of all dividends). The FSA index for the regional  securities
brokerage  firms  is  comprised of 16 publicly traded  regional  securities
firms, including the Company. The FSA index for the securities industry  is
comprised  of the 16 publicly traded regional firms and 13 publicly  traded
national securities firms.

Name                          1994   1995     1996    1997     1998     1999
- ----                          ----  -------  ------- -------  -------  -------
Raymond James Financial, Inc. $100  $143.26  $162.53 $366.74  $323.94  $311.54
Regional Securities Brokerage
    Firms                      100   145.97   174.09  382.57   349.91   407.99
Securities   Industry          100   165.35   167.78  351.81   269.09   477.70
Standard  &  Poor's  500       100   129.69   156.05  219.14   239.00   305.43

Source: Financial Service Analytics

                TRANSACTIONS WITH MANAGEMENT AND DIRECTORS

      Francis  S.  Godbold, President and a Director of the Company,  owned
7.5%  of  the  outstanding shares of common stock of  RJ  Properties,  Inc.
("RJP"),  a  subsidiary of the Company, until August 1999 when  the  shares
were  purchased by RJP for an adjusted book value totaling $258,586  and  a
note  receivable of $100,000.  Mr. Godbold will receive payment on the note
as  RJP  collects  on  certain receivables which  were  excluded  from  the
adjusted book value calculation.  Such shares were acquired by Mr.  Godbold
for  nominal consideration in connection with the organization  of  RJP  in
1980.
      In fiscal 1995, the Company committed to invest $1 million in Houston
Partners  -  a venture capital fund managed by Houston Partners,  of  which
Harvard  H.  Hill, Jr. is the Managing General Partner.  The commitment  is
recorded  as  an  investment  and a liability in  the  Company's  financial
statements.  There have been no capital draws to date.
      During  1998  the Company launched a merchant banking  fund,  Raymond
James Capital Partners, L.P.  Thomas A. James, Francis S. Godbold and  Paul
W.  Marshall have invested $2,000,000, $400,000 and $100,000 in this  fund,
respectively, on the same terms and conditions as other investors.
      As described in the Report on Executive Compensation, the Company has
extended  non-recourse loans to approximately 80 employees for  investments
in  the  Raymond James Employee Investment Fund I, L.P.  Thomas S.  Franke,
Francis  S. Godbold, J. Stephen Putnam, Richard K. Riess, Robert F.  Shuck,
Dennis  W. Zank and Jeffrey P. Julien all have such loans from the Company.
Committed  loan amounts range from $40,000 to  $160,000 plus  interest  per
person,  with  outstanding  balances ranging from  $14,887  to  $59,546  at
September 24, 1999.
     The Company, in the ordinary course of its business, extends credit to
margin  accounts  in which certain of its officers and  directors  have  an
interest,  in connection with the purchase of securities.  These extensions
of  credit  have  been  made  on substantially the  same  terms,  including
interest  rates  and  collateral,  as those  prevailing  at  the  time  for
comparable  transactions with non-affiliated persons, and  do  not  involve
more  than  normal  risk  of  collectibility or present  other  unfavorable
features.   The Company also, from time to time and in the ordinary  course
of its business, enters into transactions involving the purchase or sale of
securities as principal from, or to, directors, officers and employees  and
accounts  in  which they have an interest.  These purchases  and  sales  of
securities  on  a  principal basis are effected on substantially  the  same
terms as similar transactions with unaffiliated third parties.

 PROPOSAL 3: RATIFICATION OF APPOINTMENT OF INDEPENDENT PUBLIC ACCOUNTANTS

      The  firm  of  PricewaterhouseCoopers LLP has served  as  independent
accountants of the Company since fiscal 1979, and has audited the Company's
broker-dealer subsidiaries since fiscal 1970.
      A representative of PricewaterhouseCoopers LLP will be present at the
Annual  Meeting of Shareholders.  Such representative will be available  to
respond to appropriate questions and may make a statement if he so desires.
      The  Board  of  Directors recommends a vote FOR ratification  of  the
appointment  of  PricewaterhouseCoopers LLP as the Company's  auditors  for
fiscal 2000.

                              OTHER MATTERS

      Proposals  which shareholders intend to present at  the  2001  Annual
Meeting  of  Shareholders must be received by the  Company  no  later  than
October 1, 2000 to be eligible for inclusion in the proxy material for that
meeting.
      Management knows of no matter to be brought before the meeting  which
is not referred to in the Notice of Meeting.  If any other matters properly
come  before  the  meeting, it is intended that the shares  represented  by
proxy will be voted with respect thereto in accordance with the judgment of
the persons voting them.


                                   By Order of the Board of Directors,

                                   /s/ Barry Augenbraun, Secretary





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