RAYMOND JAMES FINANCIAL INC
DEF 14A, 2000-12-22
SECURITY BROKERS, DEALERS & FLOTATION COMPANIES
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                    RAYMOND JAMES FINANCIAL, INC.
                         880 Carillon Parkway
                    St. Petersburg, Florida 33716
                            (727) 573-3800

               NOTICE OF ANNUAL MEETING OF SHAREHOLDERS

                           February 8, 2001

To the Shareholders of Raymond James Financial, Inc.:

      The  Annual Meeting of Shareholders of Raymond James Financial,  Inc.
will  be  held at the Raymond James Financial Center, 880 Carillon Parkway,
St. Petersburg, Florida, on Thursday, February 8, 2001 at 4:00 p.m. for the
following purposes:

1.   To elect thirteen nominees to the Board of Directors of the Company.

2.   To ratify Incentive Compensation Criteria for certain of the Company's
     executive officers.

3.   To  approve an amendment to Article VII (A) of the Company's Articles
     of Incorporation which will permit the Board of Directors to fix the size
     of the Board of Directors.

4.   To  approve  an amendment to Article IV of the Company's Articles  of
     Incorporation  permitting  the  Board of Directors  to  issue  shares  of
     preferred stock in series.

5.   To  transact  any  other  business as may properly  come  before  the
     meeting.

      Shareholders  of record as of the close of business on  December  13,
2000  will be entitled to vote at this meeting or any adjournment  thereof.
Information relating to the matters to be considered and voted  on  at  the
Annual  Meeting  is  set  forth  in the Proxy Statement  accompanying  this
Notice.

                                   By order of the Board of Directors,

                                   /s/ BARRY AUGENBRAUN
                                   Barry Augenbraun, Secretary

December 13, 2000

                                   If you do not expect
                    to  attend  the meeting in  person,
                    please  vote on the matters  to  be
                    considered   at  the   meeting   by
                    completing the enclosed  proxy  and
                    mailing it promptly in the enclosed
                    envelope.

                             PROXY STATEMENT

   This proxy statement is furnished in connection with the solicitation  of
proxies on behalf of the Board of Directors of Raymond James Financial, Inc.
(the  "Company")  for  the  Annual Meeting of Shareholders  to  be  held  on
February 8, 2001 at 4:00 p.m., or any adjournment thereof.
  If the accompanying proxy form is completed, signed and returned, the shares
represented  thereby will be voted at the meeting.  Delivery  of  the  proxy
does  not  affect the right to vote in person should the shareholder  attend
the  meeting.  The shareholder may revoke the proxy at any time prior to the
voting thereof.
  The affirmative vote of a majority of the shares of common stock represented
at  the  meeting,  either in person or by proxy, will be  required  for  the
election of any nominee, or the ratification or approval of any proposal  or
other business that may properly come before the meeting.
  A copy of the Company's Annual Report is being furnished to each stockholder
together with this proxy statement.  The cost of all proxy solicitation will
be paid by the Company.

                      SHAREHOLDERS ENTITLED TO VOTE
                                   AND
                          PRINCIPAL SHAREHOLDERS

  Shareholders of record at the close of business on December 13, 2000 will be
entitled  to notice of, and to vote at, the Annual Meeting.  At  that  date,
there  were  46,886,453 shares of common stock outstanding and  entitled  to
vote.   Shareholders are entitled to one vote per share on all matters.  All
references to number of shares in this proxy statement have been adjusted to
reflect all stock splits.
   The following table sets forth, as of December 13, 2000, information with
respect to the common stock ownership of each person known by the Company to
own  beneficially more than 5% of the shares of the Company's common  stock,
and of all Executive Officers and Directors as a group:
                                                Beneficially    Percent
       Name                  Address         Owned Shares (1)   of Class
--------------------  --------------------   ----------------   --------
Thomas A. James       880 Carillon Parkway      7,083,855 (2)      15.1%
                      St. Petersburg,
                      Florida  33716

All Executive Officers
and Directors as a Group                       10,079,265          21.5%
(18 Persons)
------------------------
(1)  Includes shares credited to Employee Stock Ownership Plan accounts  and
     shares  which can be acquired within sixty days of record date  through
     the exercise of stock options.
(2)  Includes  563,508  shares  owned by the  Robert  A.  and  Helen  James'
     Children Annuity Trust of which Thomas A James is a remainder beneficiary
     and for which Raymond James Trust Company West, a wholly-owned subsidiary
     of the Company, serves as trustee.  Excludes shares held by two trusts, of
     which he is not a beneficiary: 3,362,680 shares owned by the Robert  A.
     James Trust and 152,909 shares owned by the James' Grandchildren's Trust,
     for both of which Raymond James Trust Company West serves as trustee, and
     both of which have as beneficiaries other James family members, including
     Huntington A. James. Thomas A. James disclaims any beneficial interest in
     these two trusts.


                    PROPOSAL 1:  ELECTION OF DIRECTORS

      Thirteen directors are to be elected to hold office until the  Annual
Meeting of Shareholders in 2002 and until their respective successors shall
have been elected.  All of the nominees were elected by the shareholders on
February  10, 2000, to serve as Directors of the Company until  the  Annual
Meeting of Shareholders in 2001.  It is intended that proxies received will
be voted to elect the nominees named below.
      Should any nominee decline or be unable to accept such nomination  to
serve   as   a  director,  events  which  are  not  presently  anticipated,
discretionary authority may be exercised to vote for a substitute nominee.


                                    Principal Occupation, (1)
                                      Directorships and                Director
      Nominee            Age        Security Ownership (2)              Since
------------------     -------   -----------------------------        ----------

Angela M. Biever            47   President, Intel New Business Corp.        1997
                                 since 2000; Director, Corporate
                                 Business Development, supporting
                                 Intel's New Business Group
                                 in building its Internet participation
                                 from 1998 to 1999;  Independent Consultant,
                                 working with a leading Internet Services
                                 Provider from 1997 to 1998;
                                 Various senior management positions
                                 with First Data Corporation, an
                                 information and transaction processor
                                 from 1991 to 1997, beginning as Senior
                                 Vice President, Finance and Planning
                                 and culminating as Executive Vice
                                 President, Integrated Services Division;
                                 Vice President, American Express Company
                                 from 1987 to 1991.  Member of Audit
                                 Committee.
                                 Common shares owned: 3,625  (.008%)

Jonathan A. Bulkley         66   Bulkley Consulting LLC since 1999,         1986
                                 Managing Director, Barents Group LLC
                                 (emerging markets/capital markets
                                 development consulting) from 1992 to 1999;
                                 President and CEO, Charterhouse Media
                                 Group (investment banking) from 1988
                                 to 1992; President and CEO Jesup & Lamont
                                 Securities Group, Inc. (securities broker
                                 -dealer) from 1987 to 1988; Prior to 1986,
                                 President and CEO of Moseley, Hallgarten,
                                 Estabrook & Weeden Inc. (securities broker
                                 -dealer).  Chairman of Audit Committee.
                                 Common shares owned:  43,795 (.093%)

Elaine L. Chao              47   Distinguished Fellow at The Heritage       1998
                                 Foundation since 1996; President
                                 and CEO of United Way of America
                                 1992 to 1996; Director
                                 of the Peace Corps 1991 to 1992;
                                 Deputy Secretary of the U.S.
                                 Department of Transportation 1989 to 1991;
                                 Chairman of the Federal Maritime
                                 Commission 1986 to 1989; Vice President,
                                 Syndications at BankAmerica Capital Markets
                                 Group 1984 to 1986.  Director of Northwest
                                 Airlines, Clorox Co., C.R. Bard, Inc.
                                 (healthcare manufacturer) and
                                 Columbia/HCA HealthCare Corp. Member of
                                 Compensation and Governance Committee.
                                 Common shares owned: 1,000 (.002%)

Thomas S. Franke            59   President and Chief Operating Officer      1991
                                 of Raymond James & Associates, Inc.
                                 ("RJA")* since 1991; President and CEO
                                 of Blunt Ellis & Loewi, Inc. (securities
                                 broker-dealer) from 1986 to 1990.
                                 Common shares owned:  183,135 (.391%)(2)

Francis S. Godbold          57   President of Raymond James Financial,      1977
                                 Inc. ("RJF"); Director and Officer of
                                 various affiliated entities.  Executive
                                 Vice President of RJA.
                                 Common shares owned:  971,261 (2.072%)(2)

M. Anthony Greene           62   Chairman and Chief Executive Officer       1975
                                 of Raymond James Financial
                                 Services, Inc. ("RJFS")*;
                                 Chairman, CEO and President of
                                 Investment Management & Research,
                                 Inc. ("IM&R")** from 1975 to 1998;
                                 Executive Vice President of RJF.
                                 Common shares owned:  595,833 (1.271%)(2)

Harvard H. Hill, Jr., CFP   64   Managing General Partner  of  Houston      1986
                                 Partners (venture capital) since 1985;
                                 Prior to 1985, President and CEO
                                 of Criterion Investments; President
                                 and COO of Rotan Mosle; and Vice
                                 President of Dean Witter & Co.
                                 Member of Compensation and Governance
                                 Committee.
                                 Common shares owned:  6,600  (.014%)

Huntington A. James         32   Founder of Fun Holdings, LLC               1996
                                 (technology in incubator) since 2000;
                                 Vice President of Private Client
                                 Group since 1998;
                                 Syndicate Associate, RJA 1994 to 1998;
                                 MBA Darden School of Business, University
                                 of Virginia, 1992 to 1994;  Corporate
                                 Finance Analyst, Smith Barney, 1990 to 1992.
                                 Son of Thomas A. James.
                                 Common shares owned: 545,609 (1.164%) (2)(4)

Thomas A. James             58   Chairman of the Board and Chief            1970
                                 Executive Officer of RJF; Chairman
                                 of the Board of RJA.  Director and
                                 Officer of various affiliated
                                 entities. Past Chairman of the
                                 Securities Industry Association.
                                 Common shares beneficially
                                 owned: 7,083,855 (15.109%) (3)

Dr. Paul W. Marshall        58   Professor of Management at Harvard         1993
                                 Graduate School of Business Administration
                                 since 1996; Chairman and CEO of Rochester
                                 Shoe Tree Co., Inc. from 1992 to 1997;
                                 Chairman of Industrial Economics,
                                 Inc. from 1989 to 1992.
                                 Director of Applied Extrusion Technologies
                                 (manufacturer).  Chairman of Compensation
                                 and Governance Committee.
                                 Common shares owned:   3,375 (.007%)

J. Stephen Putnam           57   President and Chief Operating Officer      1989
                                 of Raymond James Financial Services, Inc.
                                 ("RJFS")*; President of Robert Thomas
                                 Securities, Inc. ("RTS")** from 1989
                                 to 1998; Executive Vice President of RJF;
                                 Senior Vice  President of RJA,
                                 Correspondent Services.  Vice President
                                 and Director of F.L. Putnam Securities.
                                 Treasurer of Meescheart Fund, Inc.
                                 (mutual fund).  Director of F.L.
                                 Putnam Investment Management Co.
                                 (investment advisor).
                                 Common shares owned:  189,174 (.403%)(2)

Robert F. Shuck             63   Vice Chairman of RJF; Executive Vice       1970
                                 President of RJA.  Director and officer
                                 of various affiliated entities.
                                 Common shares owned:  635,361 (1.355%)(2)

Dennis W. Zank              46   Executive Vice President, Operations       1996
                                 and Administration, RJA.  Director
                                 of several affiliated entities.
                                 Director of Options Clearing Corporation
                                 (industry clearing organization).
                                 Common shares owned:  95,838 (.204%) (2)

*    A wholly-owned subsidiary of Raymond James Financial, Inc.
**   RTS and IM&R merged as of January 1, 1999 to become RJFS.
(1)  Unless  otherwise  noted,  the nominee  has  had  the  same  principal
     occupation and employment during the last five years.
(2)  Includes  shares  credited  to  their Employee  Stock  Ownership  Plan
     accounts  including estimated fiscal 2000 ESOP alloctions, and  shares
     which  can  be acquired within sixty days of record date  through  the
     exercise of stock options.
(3)  See footnotes under the Principal Shareholders' Ownership table.
(4)  Includes 420,335 shares owned by the Robert A. James Trust and  16,990
     shares owned by the James' Grandchildren's Trust, representing the shares
     to which Huntington A. James is a beneficiary.

     The Board of Directors held four regular meetings, including committee
meetings,  and  one  telephone meeting during fiscal  2000.   Each  of  the
directors attended all of the regular meetings held during the year  except
Mr. Shuck, who missed one meeting.
      The  current  standing committees of the Board of Directors  are  the
Audit  Committee and the Compensation and Governance Committee.  These  two
committees met four times during the fiscal year ended September 29,  2000.
Each  member  of these committees attended, in person, all of the  meetings
held  during  the  year  except Mr. Hill who missed  one  Compensation  and
Governance  Committee meeting.  The activities of the Audit  Committee  are
set  out  in their report below.  The Compensation and Governance Committee
reviews  and approves the compensation to be paid to executive officers  of
the Company and its subsidiaries and performs certain duties prescribed  by
the Board with respect to employee benefit plans.
      Directors Marshall, Hill, Chao, Bulkley and Biever receive a  $14,000
annual retainer, a $2,000 attendance fee for each regular meeting, $250 for
each telephone meeting and a $500 attendance fee for Committee Service.

Outside Director Stock Options
      The  Directors who are also employees of the Company  have  voted  in
favor  of  a  non-qualified  stock option plan for  the  Company's  outside
Directors  covering  380,000 shares of the Company's common  stock.   These
options,  28,275  of  which were outstanding at  September  29,  2000,  are
exercisable  at  prices  ranging from $10.74 to  $25.96  at  various  times
through  February  2005.  Outside directors  are  generally  granted  1,500
options per year.

          REPORT OF THE AUDIT COMMITTEE OF THE BOARD OF DIRECTORS

      The  Audit  Committee  of  the Board of  Directors  consists  of  two
independent  members  of the Board; a third independent  Director  will  be
added  during  2001.  The Committee conducts its activities pursuant  to  a
written  charter approved by the Board of Directors (a copy  of  which   is
annexed to this proxy statement - see appendix A).  The Committee serves as
the  principal  agent of the Board of Directors in fulfilling  the  Board's
oversight   responsibilities  with  respect  to  the  Company's   financial
reporting,  the  Company's systems of internal controls and  the  Company's
procedures for establishing compliance with regulatory requirements.
      Management is responsible for the Company's financial statements  and
the financial reporting process, including the Company's system of internal
controls.   The  Company's  independent  accountants  are  responsible  for
performing  an  independent audit of the Company's  consolidated  financial
statements  in  accordance with generally accepted auditing  standards  and
issuing a report on the financial statements.
      Members of the Committee have reviewed and discussed the consolidated
financial  statements  for fiscal 2000 contained in  the  Company's  Annual
Report   on   Form   10-K   with   management   and   representatives    of
PricewaterhouseCoopers,   who  reported  on  the   consolidated   financial
statements.   In  addition, the Committee discussed  with  the  independent
accountants  the matters required to be discussed by Statement on  Auditing
Standards  No.  61, Communication with Audit Committees, as  amended.   The
Committee also discussed with them their independence from the Company  and
its  management, including the matters in the written disclosures  required
by  Independence  Standard  Board Standard No. 1, Independence  Discussions
with  Audit  Committees.  The Charter describes other responsibilities  and
duties undertaken by the Committee.
      Based  on  the  reviews and discussions referred  to  above,  and  in
reliance  on the representations of management and the auditors' report  of
the  independent certified public accountants with respect to the financial
statements,  the Committee recommended to the Board of Directors  (and  the
Board  has  approved) that the audited financial statements be included  in
the  Company's Annual Report on Form 10-K for the year ended September  29,
2000, for filing with the Securities and Exchange Commission.

                         Audit Committee          November 28, 2000

                         Jonathan A. Bulkley, Chairman
                         Angela M. Biever




  COMPENSATION AND GOVERNANCE COMMITTEE REPORT ON EXECUTIVE COMPENSATION

Overview and Philosophy
      The  Compensation and Governance Committee (the "Committee")  reviews
corporate  compensation and benefit plan policies, as well as the structure
and  amount of all compensation for executive officers of the Company.  The
Committee consists exclusively of outside directors of the Company  and  is
chaired by Dr. Paul W. Marshall.
      The  Committee's  goal  is  to establish  and  maintain  compensation
policies that will enable the Company to attract, motivate and retain high-
quality  executives  and  to  ensure that their  individual  interests  are
aligned  with  the long-term interests of the Company and its shareholders.
In  doing  so,  individual performance, the compensation of  executives  of
similar firms and the Company's financial results are considered.
      The Company's objectives are met through a compensation package which
includes  four  major  components - base salary,  annual  bonus  (including
restricted stock), stock option awards and retirement plans.
     The cash and restricted stock compensation components (base salary and
annual bonus) are heavily weighted toward annual bonus.  These bonuses  are
based  on the attainment of performance goals, specifically the profits  of
an  individual subsidiary/department or on the profits of the Company as  a
whole.  These bonuses are based on formulas with a subjective portion.  The
emphasis  on profit-based compensation serves two functions: it  encourages
executives to be conscious of the "bottom line" and it keeps the  Company's
base  salary structure at a modest level, which is advantageous to the firm
given the cyclical nature of the securities industry.  For fiscal 2000  the
Company  began issuing restricted shares of Company stock in lieu  of  cash
for  10% to 20% of bonus amounts in excess of $250,000.  These shares  will
be  issued  at  a 20% discount and will be restricted from sale  for  three
years,  during  which  time  the shares are forfeitable  in  the  event  of
voluntary termination.
      The  third component of the compensation package, incentive and  non-
qualified  stock  option  awards, is designed, along  with  the  restricted
stock,  to  provide  a  direct  link between  the  long-term  interests  of
executives  and shareholders.  Options are granted every two years  to  key
management employees.  From time to time special awards may be granted when
a  unique situation exists, or if job performance or a change in job duties
warrants.
       The   fourth  component  of  the  compensation  package  is  Company
contributions to various retirement plans, which are based on  compensation
levels  and  years  of  service.   The Company  maintains  three  qualified
retirement  plans: a profit sharing plan, an employee stock ownership  plan
and  a 401(k) plan.  Contributions to the profit sharing and employee stock
ownership  plans,  if any, are dependent upon the overall  profits  of  the
Company.   Since  inception of the 401(k) plan in  1987,  the  Company  has
matched a portion of the first $1,000 contributed annually by employees  to
their 401(k) accounts.  Effective January 1, 1994 the plan provides for the
Company  to  match  100% of the first $500 and 50%  of  the  next  $500  of
compensation deferred by each participant annually.  These three plans  are
offered  to  all  full-time  employees  who  meet  the  length  of  service
requirements (six months for the 401(k) plan and one year for the other two
plans).   The  Company also maintains a non-qualified long  term  incentive
plan.   Eligibility of executive officers is restricted to those  who  meet
certain  compensation levels set annually by the Board of  Directors.   The
vesting schedule of this plan is designed to encourage long-term employment
with the firm.  Contributions to this plan on behalf of executives officers
are also dependent upon the Company's earnings.
      In  addition, the Company has an employee stock purchase  plan  which
allows  employees to purchase shares of the Company's common stock on  four
specified  dates  throughout the year at a 15%  discount  from  the  market
value,  subject to certain limitations including a one-year holding period.
Finally,  certain  key employees of the Company participate  in  a  limited
partnership arrangement in which the Company makes a non-recourse  loan  to
these  employees for two thirds of the purchase price per unit.  The  loan,
plus  interest,  is  intended to be paid back  from  the  earnings  of  the
partnership.  This partnership, Raymond James Employee Investment Funds  I,
L.P., is invested in the merchant banking fund sponsored by the Company and
several unaffiliated venture capital limited partnerships.

Compensation of the Chief Executive Officer
      In  keeping with the general compensation philosophy outlined  above,
Mr. James' base salary for calendar 2001 will be $258,000, which represents
a  5%  increase from the $245,000 received in 2000.  Mr. James'  salary  is
subject  to  an annual review, as is true of all employees.   It  was  last
adjusted in November 1999, effective January 1, 2000.
      In  determining  the bonus offered to Mr. James for fiscal  2000  the
Committee considered many factors, including the following:

         *      2000 was the sixteenth consecutive record year for the firm
                in terms of revenues;
         *      2000 net income was 47% above 1999;
         *      Book  value per share increased to $14.05, an 18%  increase
                over the prior yearend;
         *      Return on average equity for the year was 21%; and
         *      The  compensation of the chief executive officers of  other
                similar brokerage firms, as of their most  recent proxy
                statements.

_____________________________________________________
                                        Compensation and Governance Committee
                                        November 29, 2000

                                        Dr. Paul W. Marshall, Chairman
                                        Harvard H. Hill, Jr.
                                        Elaine L. Chao

 PROPOSAL 2: TO RATIFY INCENTIVE COMPENSATION CRITERIA FOR CERTAIN OF THE
                       COMPANY'S EXECUTIVE OFFICERS

      Several  years  ago,  the  Company adopted a  policy  of  formalizing
incentive compensation calculations for executive officers.  This was  done
in  consideration  of  the limitations on tax deductibility  imposed  under
Section  162(m) of the Internal Revenue Code of 1986, as amended.   Section
162(m) limits deductions for compensation in excess of $1 million per  year
by a public corporation to any one of its executive officers unless certain
criteria  are  met.  This rule requires that the incentive compensation  be
based on attainment of one or more performance goals and that the Company's
shareholders  approve both the performance goals and the  formula  used  to
calculate the payment amount.
      The  intention  of the Compensation and Governance Committee  remains
that the executive officers be compensated on a basis consistent with prior
years;  i.e., for obtaining certain performance goals.  It is the Company's
practice  that a portion of any formula-driven bonus amount can be withheld
based on a subjective performance evaluation.  The Committee considers  the
bonus  formulas  for  executive  officers  each  year.   For  purposes   of
determining  incentive compensation for the executive officers  for  fiscal
2001,  the  Committee has approved the executive bonus  formulas  described
below.

MANAGEMENT  RECOMMENDS  A  VOTE  FOR THE  APPROVAL  OF  THESE  FORMULAS  BY
SHAREHOLDERS.

Recommended Bonus Formulas for Executive Officers
                                                   Percent for Calculation
Executive Officer          Basis                       of Maximum Bonus
---------------------------------------------------------------------------
Thomas A. James     Total company pre-tax profits           1.20%

Thomas S. Franke    RJA retail division's pre-tax           3.10%
                    profits per Retail
                    Contribution Report*, pre-tax
                    profits of the RJA fixed
                    income department and Planning
                    Corporation of America, Inc.

M. Anthony Greene   Pre-tax profits of RJFS                 2.20%
                    per Retail Contribution
                    Report*

J. Stephen Putnam   Pre-tax profits of RJFS                 1.40%
                    per Retail Contribution
                    Report*

                    Correspondent clearing                  2.50%
                    department's pre-tax profits
                    per Retail Contribution
                    Report*

Richard K. Riess    Pre-tax profits of                      4.25%
                    Eagle Asset Management, Inc.

                    Pre-tax profits of Heritage             3.00%
                    Asset Management, Inc.
                    RJA's Asset Management
                    Services division and Awad
                    Asset Management.

Jeffrey E. Trocin   Pre-tax profits of RJA's                6.50%
                    Equity Capital Markets,
                    including international
                    institutional equity sales.

*     The  Retail  Contribution Report adjusts financial statement  pre-tax
  profits for items related to the retail sales force, primarily a credit for
  interest income on cash balances arising from retail customers, and  also
  includes  adjustments to actual clearing costs, a portion of mutual  fund
  revenues  and  expenses, credit for correspondent  clearing  profits  and
  accruals for benefit expenses.

                        SUMMARY COMPENSATION TABLE

     The following table sets forth certain information with respect to the
remuneration  earned  during  the last three  fiscal  years  by  the  Chief
Executive  Officer  and  each  of the four other  most  highly  compensated
executive officers of the Company.

                                                                  Long-Term
                                Annual Compensation             Compensation
                       ----------------------------------- --------------------
                                                            Stock    All Other
                       Fiscal                      Commis-  Option    Compen-
Name                    Year    Salary   Bonus (1)  sions  Awards(2)  sation(3)
                       ----------------------------------- --------------------
Thomas A. James         2000  $245,000 $2,200,000 $433,863        -      $61,828
Chairman and CEO        1999   243,000  1,400,000  391,239        -      $47,111
                        1998   234,250  1,550,000  343,203        -       55,019

M. Anthony Greene       2000  $249,250 $2,570,000 $      -    6,000      $62,258
Chairman of RJFS        1999   239,250  1,578,000        -        -       47,600
Executive VP of RJF     1998   231,000  1,280,000       25    9,000       55,443

Richard K. Riess        2000  $177,500 $1,250,000        -    6,500      $62,000
President and
CEO of Eagle            1999   168,000  1,160,000        -        -       47,390
Executive VP of RJF     1998   159,750  1,085,000        -    9,000       55,183
Managing Director,
Asset Management

J. Stephen Putnam       2000  $161,750 $1,706,000 $ 11,291    6,000      $61,250
President and
COO of RJFS             1999   153,750  1,070,000    7,141        -       47,390
Executive VP of RJF     1998   147,500    778,500    8,593    9,000       54,328
Sr. VP RJA,
Correspondent
Services

Thomas S. Franke        2000 $217,250  $1,177,000 $  5,659    6,000      $61,744
President and
COO of RJA              1999  207,500     840,000    4,377        -       47,181
                        1998  200,500     908,000    5,192    9,000       54,922

(1)  In  accordance with the bonus formulas approved at the annual meetings
     of  the  shareholders  on  February 10, 2000,  January  28,  1999  and
     February 12, 1998.
(2)  Share amounts adjusted to reflect all stock splits.
(3)  This column includes the amount of the Company's contributions to  its
     401(k)  Plan, Profit Sharing Plan, Employee Stock Ownership  Plan  and
     Deferred Management Bonus/Long Term Incentive Plan.

Incentive Stock Options
      The  following tables contain information concerning options  granted
to,  and  exercised  by,  the executive officers included  in  the  Summary
Compensation Table during the fiscal year.

                     Option Grants in Last Fiscal Year
                     ---------------------------------
                                                           Potential Realizable
                                                              Value at Assumed
                           % of Total                           Annual Rates
                   Options   Options    Exercise           of Stock Appreciation
                   Granted  Granted in   Price  Expiration  for Option Term (2)
 Name              (#)(1)  Fiscal Year ($/share)    Date         5%        10%
--------------------------------------------------------------------------------
M. Anthony Greene    6,000     .68%     $20.625    1/18/2005   $34,190   $75,551
Richard K. Riess     6,500     .74%     $20.625    1/18/2005   $37,039   $81,846
J. Stephen Putnam    6,000     .68%     $20.625    1/18/2005   $34,190   $75,551
Thomas S. Franke     6,000     .68%     $20.625    1/18/2005   $34,190   $75,551
--------------------------------------------------------------------------------

(1)  All of these options were granted on November 18, 1999.  The options
     vest 60% after three years, an additional 20% after four years and the
     remaining 20% after five years.
(2)  Potential realized values represent the future value, net of exercise
     price, of the options granted if the Company's stock price were to
     appreciate by 5% and 10% during each year of the awards' five-year life.

                    Aggregate Option Exercises During
                    ---------------------------------
                   Last Fiscal Year and Year-end Value
                   -----------------------------------
                                                                  Value of
                                               Number of         Unexercised
                                              Unexercised       In-the-Money
                                               Options at        Options at
                        Shares               Sept. 29, 2000     Sept. 29, 2000
                        Acquired      Value   (Exercisable/      (Exercisable/
Name                   on Exercise   Realized  Unexercisable)     Unexercisable)
--------------------------------------------------------------------------------
M. Anthony Greene            -              -   29,250/30,750  $619,547/$497,203
Richard K. Riess             -              -   17,325/24,050  $372,155/$355,759
J. Stephen Putnam       16,875       $195,664   29,250/30,750  $619,547/$497,203
Thomas S. Franke             -              -   22,500/30,750  $463,594/$497,203
--------------------------------------------------------------------------------

Comparative Stock Performance
      The  graph below compares the cumulative total shareholder return  on
the  common shares of the Company for the last five fiscal years  with  the
cumulative total return on the Standard & Poor's 500 Index ("S&P 500"), the
Financial  Service Analytics stock price index ("FSA index")  for  regional
securities  brokerage firms and for the securities industry over  the  same
period  (assuming an investment of $100 in each on October 1, 1995 and  the
reinvestment  of all dividends). The FSA index for the regional  securities
brokerage  firms  is  comprised of 16 publicly traded  regional  securities
firms, including the Company. The FSA index for the securities industry  is
comprised  of the 16 publicly traded regional firms and 13 publicly  traded
national securities firms.

Name                          1995    1996     1997    1998    1999    2000
----                          ----   -------  ------- ------- ------- -------
Raymond James Financial, Inc. $100   $113.45  $255.99 $226.11 $217.46 $364.77
Regional Securities Brokerage
 Firms                         100    119.26   259.18  222.90  269.03  426.99
Securities Industry            100    101.35   212.02  167.36  298.45  580.22
Standard & Poor's 500          100    120.31   168.96  184.24  235.46  266.82

Source: Financial Service Analytics

                TRANSACTIONS WITH MANAGEMENT AND DIRECTORS

      In fiscal 1995, the Company committed to invest $1 million in Houston
Partners  -  a venture capital fund managed by Houston Partners,  of  which
Harvard  H.  Hill, Jr. is the Managing General Partner.  The commitment  is
recorded  as  an  investment  and a liability in  the  Company's  financial
statements.  The fund has not yet closed, as a result there has not been  a
capital draw.
      During  1998  the Company launched a merchant banking  fund,  Raymond
James  Capital Partners, L.P.  Thomas A. James, Francis S. Godbold and  Dr.
Paul  W.  Marshall have invested $2,000,000, $400,000 and $100,000 in  this
fund, respectively, on the same terms and conditions as other investors.
      As described in the Report on Executive Compensation, the Company has
extended  non-recourse loans to approximately 80 employees for  investments
in  the  Raymond James Employee Investment Fund I, L.P.  Thomas S.  Franke,
Francis  S. Godbold, J. Stephen Putnam, Richard K. Riess, Robert F.  Shuck,
Dennis  W. Zank and Jeffrey P. Julien all have such loans from the Company.
Committed  loan amounts range from $40,000 to  $160,000 plus  interest  per
person,  with  outstanding balances ranging from  $29,164  to  $116,655  at
September 29, 2000.
      In  April  2000, at his request, the Company paid $200,000 to  Dennis
Zank,  director, as a prepayment on his fiscal year end September 29,  2000
bonus.
     The Company, in the ordinary course of its business, extends credit to
margin  accounts  in which certain of its officers and  directors  have  an
interest,  in connection with the purchase of securities.  These extensions
of  credit  have  been  made  on substantially the  same  terms,  including
interest  rates  and  collateral,  as those  prevailing  at  the  time  for
comparable  transactions with non-affiliated persons, and  do  not  involve
more  than  normal  risk  of  collectibility or present  other  unfavorable
features.   The Company also, from time to time and in the ordinary  course
of its business, enters into transactions involving the purchase or sale of
securities as principal from, or to, directors, officers and employees  and
accounts  in  which they have an interest.  These purchases  and  sales  of
securities  on  a  principal basis are effected on substantially  the  same
terms as similar transactions with unaffiliated third parties.

  PROPOSAL 3:  AMENDMENT TO ARTICLE VII (A) OF THE COMPANY'S ARTICLES OF
      INCORPORATION TO ALLOW THE SIZE OF THE BOARD OF DIRECTORS TO BE
              SET FROM TIME TO TIME BY THE BOARD OF DIRECTORS

  At the present time, the Company's Articles of Incorporation provide for a
Board  of  Directors  to consist of no fewer than three  and  no  more  than
thirteen  persons.   Under Florida Law, the Articles  of  Incorporation  may
permit  the  Board of Directors to fix the size of the Board  from  time  to
time.
  Management has recommended, and the Board of Directors has agreed, that the
Company  should  have the ability to increase or decrease the  size  of  the
Board  of  Directors from time to time, as the business of the  Company  may
require.   Accordingly, management has proposed, and the Board of  Directors
has  approved,  an  amendment  to  Article  VII  (A)  of  the  Articles   of
Incorporation which would permit the Board of Directors to fix the  size  of
the  Board  of Directors.  The text of the proposed amendment is  set  forth
below.

AMENDMENT:   Article VII (A) of the Articles of Incorporation of the Company
             shall  be  amended  so  that it shall read, in  its  entirety,  as
             follows:

        (A)  Number: The business of the corporation shall be managed by a Board
             of Directors. The number of directors shall be fixed from time
             to time by resolution of the Board of Directors.  No decrease in
             the number of directors shall have the effect of shortening the
             term of any incumbent director.

  If shareholders approve this amendment, it is contemplated that the size of
the  Board  will  be increased to fifteen people immediately  following  the
annual meeting and that Kenneth A. Shields (appointment as a Board member is
a  term  of agreement to acquire Goepel McDermid Inc., anticipated to  close
December  28, 2000) and Hardwick Simmons (appointment as a Board  member  is
subject  to  determination that no conflict will  exist  with  Mr.  Simmon's
recent  appointment  as the upcoming CEO of the NASDAQ Stock  Market,  Inc.,
effective  February  2001)  will be appointed by  the  Board  as  directors.
Information regarding Messrs.  Shields and Simmons is set forth below.

Kenneth A. Shields         52  President and CEO of Goepel McDermid Inc.,
                               and predecessor Company since 1996
                               a Canadian Brokerage Firm.
                               Past Chairman of the Investment
                               Dealers Association of Canada.
                               Director of TimberWest Forest Corp.
                               Member of the Canadian Accounting
                               Standards Oversight Council.
                               Common shares owned:  000,000 (.000%)

Hardwick Simmons           60  Past President and CEO of Prudential
                               Securities Inc., and Prudential
                               Securities Group Inc.  Member of
                               Prudential Securities Operating
                               Committee and Operating Council
                               and Prudential Securities Group Inc.
                               Board of Directors since 1991.
                               Prior to 1991 President of  Private
                               Client Group at Shearson Lehman
                               Brother, Inc.  Past Chairman of
                               the Securities Industry Association.
                               Former Director of the Chicago Board
                               Options Exchange.  Director of the
                               New York City Partnership and
                               Chamber of Commerce, Inc.
                               Director of both the International
                               Tennis Hall of Fame and the National
                               Academy Foundation.
                               Common shares owned:  00,000 (.00%)

      Approval  of this amendment will require the affirmative  vote  of  a
majority of the stockholders voting thereon. MANAGEMENT RECOMMENDS  A  VOTE
IN FAVOR OF THIS PROPOSAL.

PROPOSAL 4: AMENDMENT TO ARTICLE IV OF THE ARTICLES OF INCORPORATION OF
      THE COMPANY TO PERMIT THE BOARD OF DIRECTORS TO ISSUE SHARES OF
                         PREFERRED STOCK IN SERIES

      Under  Article  IV  of the Company's Articles of  Incorporation,  the
Company has authority to issue up to ten million shares of  Preferred Stock
with a par value of $0.10 per share.  Under Florida Law, when so authorized
in  the  Articles  of  Incorporation, the  Board  of  Directors  can  issue
Preferred  Stock  in series, from time to time.  Each series  of  Preferred
Stock   may   provide  for  different  preferences  and  rights,  including
preferences   with   respect  to  liquidation  and  dividends,   redemption
privileges  and  other rights which may be superior to the  rights  of  the
holders of Common Stock ,and could, under some circumstances be dilutive of
the  rights  of the holders of common stock.  The ability of the  board  to
issue series of preferred stock with special rights and privileges could be
employed as an anti-takeover device; this proposal is not being made by the
board  as  an anti-takeover measure, and the board has no present intention
of proposing anti-takeover measures.
      Management  believes that the Company should have the flexibility  to
issue  Preferred Stock when it would be advantageous for the Company to  do
so,  including  acquisitions of other businesses or properties  or  raising
additional capital.  Accordingly, management has proposed, and the Board of
Directors  has  approved, an amendment to Article IV  of  the  Articles  of
Incorporation  which would provide this authorization.   The  text  of  the
proposed amendment is set forth below.
       Management  has  no present plans to issue any series  of  Preferred
Stock.

AMENDMENT: Article IV of the Articles of Incorporation shall be amended  by
           renumbering the existing paragraph as Section (A) and adding
           thereto a new Section (B) which shall read, in its entirety,
           as follows:

     (B)   The Preferred Stock may be created and issued from time to time in
           one or more series with such designations, preferences, limitations,
           conversion rights, dividend rights, redemption provisions,
           cumulative, relative, participating, optional or other rights,
           including voting rights, qualifications, limitations or restrictions
           thereof as determined by the Board of Directors of the corporation,
           and set forth in the resolution or resolutions providing for the
           creation and issuance of the stock in such series.  Shares of one
           class or series of the corporation's capital stock may be issued
           through a stock dividend or stock split on shares of another class
           or series of the corporation's capital stock.  In addition to the
           right to establish one or more such series of Preferred Stock,
           the Board of Directors shall have full authority to increase or
           decrease the number of shares of Preferred Stock designated for
           any series.

      Approval  of this amendment will require the affirmative  vote  of  a
majority of the stockholders voting thereon. MANAGEMENT RECOMMENDS  A  VOTE
IN FAVOR OF THIS PROPOSAL.

                          INDEPENDENT ACCOUNTANTS

Representatives of PricewaterhouseCoopers, LLC, independent accountants for
the Company for fiscal 2000, will be present at the annual meeting in order
to  respond  to  questions  from  shareholders,  and  they  will  have  the
opportunity to make a statement.  The Company has not made a decision as to
the selection of independent accountants for fiscal 2001.

                              OTHER MATTERS

      Proposals  which shareholders intend to present at  the  2001  Annual
Meeting  of  Shareholders must be received by the  Company  no  later  than
October  15,  2001 to be eligible for inclusion in the proxy  material  for
that meeting.
      Reference is made to the Company's financial statements for the  year
ended  September 29, 2000 and related information contained therein,  which
is incorporated herein by reference.
      Management knows of no matter to be brought before the meeting  which
is not referred to in the Notice of Meeting.  If any other matters properly
come  before  the  meeting, it is intended that the shares  represented  by
proxy will be voted with respect thereto in accordance with the judgment of
the persons voting them.


                                   By Order of the Board of Directors,

                                   /s/ Barry Augenbraun, Secretary


                                                                 Appendix A
                   CHARTER OF THE AUDIT COMMITTEE OF THE
                            BOARD OF DIRECTORS

Mission Statement

      The  Audit  Committee serves as the principal agent of the  Board  of
Directors in fulfilling the Board's oversight responsibilities with respect
to  the  Company's financial reporting, the Company's systems  of  internal
controls  and  the  Company's procedures for establishing  compliance  with
regulatory requirements.

Membership

      The Audit Committee (the Committee) is composed solely of independent
directors  who are financially literate, in the judgment of  the  Board  of
Directors.  At least one of the members of the Committee shall be a  person
who, in the judgment of the Board of Directors, has accounting or financial
management expertise.

Meetings

     Generally, the Audit Committee will hold formal meetings prior to each
meeting  of the Board of Directors.  Additional meetings may be  held  from
time  to  time  as determined by the Chair of the Committee.  In  addition,
members  of  the Audit Committee are free to contact members of management,
the  director  of internal audit and the Company's independent  accountants
whenever they consider appropriate.

Financial  Reporting  Oversight; Relationship  with  Company's  Independent
Accountants

      a.   The Company's independent accountants are ultimately accountable
to the Board of Directors, as representative of the Company's shareholders.
The  Audit Committee exercises the responsibility of the Board of Directors
in that oversight role.

      b.    The  Audit  Committee shall review management's recommendations
with  respect  to  the selection or change of independent accountants;  the
Audit Committee and the Board of Directors have the ultimate authority  and
responsibility  to  select, evaluate and, where  appropriate,  replace  the
independent accountants, or nominate them for approval of the shareholders,
as determined by the Board of Directors.  In that connection, the Committee
may  review  the latest peer review report with respect to the  independent
accountants  and  may inquire of them regarding any significant  litigation
problems or any pending SEC investigation.

      c.   The Committee shall receive from the independent accountants, at
least  annually, a written statement setting out all relationships  between
them  and  the Company and the fees paid for those services.  The Committee
shall  review with the independent accountants any services that may affect
their independence or objectivity and recommend that the Board of Directors
take  appropriate action with respect to any issues that may  affect  their
independence.

      d.    The Committee shall meet with the independent accountants on  a
regular  basis, as it determines appropriate.  At least once  a  year,  the
Committee  shall  meet with representatives of the independent  accountants
without the presence of management representatives.

      e.    The  Committee,  or one of its members,  shall  meet  with  the
representatives of the independent accountants prior to commencement of the
annual  audit  in  order to review the audit scope and  approach,  and  any
specific areas of risk that the auditors propose to focus on.

      f.   Following conclusion of the year-end audit, but prior to release
of  the  financial statements, the Committee, or one of its members,  shall
discuss  with representatives of the independent accountants the  financial
statements  and the results of the audit, including any disagreements  with
management regarding audit scope or accounting presentation.

       g.     At   least   annually,  the  Committee  shall   review   with
representatives  of the independent accountants their judgments  concerning
the  quality  of  the Company's accounting principles as reflected  in  its
financial reporting, whether those principles are consistent with  industry
standards or represent minority positions, and the clarity of disclosure of
information.   The  Committee  shall  also  review  with  the   independent
accountants  their  views  regarding  any  significant  estimates  made  by
management which are reflected in the financial statements.

      h.    At  least  annually,  the  Committee  shall  receive  from  the
independent  accountants a report of their recommendations to  improve  the
Company's  internal  control  structure and  operational  efficiency.   The
Committee   shall  obtain  and  review  management's  response   to   these
recommendations.

Oversight of  the Internal Audit Department

     a.   The Committee shall have oversight responsibility with respect to
the Company's internal audit department.  In that connection, the Committee
shall maintain regular contact with the director of internal audit and meet
with  her/him  at  least  once a year without the  presence  of  management
representatives.

      b.   The Committee shall receive and review reports from the internal
audit  department  with  respect to the results of  audits  undertaken  and
management's   response  to  recommendations  from  the  department.    The
Committee  shall have the authority to direct the internal audit department
to undertake specific projects, including review of specific departments of
the Company.

      c.    The director of internal audit shall have access to the members
of the Audit Committee on a direct basis as necessary.


Oversight of the Broker-Dealer Compliance Departments

      The  Committee  shall maintain regular contact  with  the  compliance
directors  of  the  broker-dealers.  At least once a year,  the  compliance
directors  shall meet with the Committee to report on activities undertaken
during  the year, any regulatory problems encountered and regulatory issues
that may effect the Company in the future.

General

      a.    In exercising its oversight responsibility, the Committee shall
have  access to members of management and may inquire into any issues  that
it  considers  to be of material concern to the Committee or the  Board  of
Directors.

      b.    The  Committee  shall have authority to  conduct  or  authorize
investigations into any matters within its scope of responsibilities and to
retain  advisers, including counsel and other professionals, to  assist  in
the conduct of any investigation.

      c.    The  Committee shall report regularly to the Board of Directors
with respect to its activities.

      d.    The  Committee  shall  review this charter  annually  and  make
changes as it considers appropriate.




















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