STIFEL FINANCIAL CORP
10-Q, 1996-11-12
SECURITY BROKERS, DEALERS & FLOTATION COMPANIES
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<PAGE>  1
                                
               SECURITIES AND EXCHANGE COMMISSION

                     WASHINGTON, D.C.  20549

                            FORM 10-Q

      
(Mark One)
/x/  QUARTERLY  REPORT PURSUANT TO SECTION 13  OR  15(d)  OF  THE
     SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended  September 27, 1996
                               OR
/ /  TRANSITION  REPORT PURSUANT TO SECTION 13  OR  15(d) OF  THE
     SECURITIES EXCHANGE ACT OF 1934

For the transition period from           to

              Commission file number         1-9305
                              
                      STIFEL FINANCIAL CORP.
     (Exact name of registrant as specified in its charter)

           DELAWARE                                43-1273600
(State or other jurisdiction of     (I.R.S. Employer Identification No.)
incorporation or organization)

500 N. Broadway, St. Louis, Missouri            63102-2188
(Address of principal executive offices)        (Zip Code)

Registrant's telephone number, including area code    314-342-2000


      (Former name, former address, and former fiscal year,
                  if changed since last report)

Indicate  by check mark whether the registrant (1) has filed  all
reports  required  to be filed by Section  13  or  15(d)  of  the
Securities  Exchange Act of 1934 during the preceding  12  months
(or  for such shorter period that the registrant was required  to
file  such  reports)  and  (2) has been subject  to  such  filing
requirements for the past 90 days.  Yes  /X/   No  / /

Shares  of  common  stock  outstanding  at  September  27,  1996:
4,452,431 par value $.15.

Exhibit Index is on page 20.


<PAGE>  2

             Stifel Financial Corp. And Subsidiaries

                         Form 10-Q Index

                       September 27, 1996

                                


                                                             PAGE
PART I.  FINANCIAL CONDITION                                 ----

Item 1. Financial Statements (Unaudited)

     Consolidated Statements of Financial Condition --
       September 27, 1996 and December 31, 1995               3-4

     Consolidated Statements of Operations --
       Three Months Ended September 27, 1996 and
       September 29, 1995                                      5
                                                
     Consolidated Statements of Operations --
       Nine Months Ended September 27, 1996 and
       September 29, 1995                                      6

     Consolidated Statements of Cash Flows--
       Nine Months Ended September 27, 1996 and
       September 29, 1995                                     7-8

     Notes to Consolidated Financial Statements               9-11

Item 2.  Management's Discussion and Analysis of Financial 
         Condition and Results of Operations                 12-16


PART II. OTHER INFORMATION

Item 1.  Legal Proceedings                                     17
Item 6.  Exhibits and Reports on Form 8-K                    17-18
Signatures                                                     19

<PAGE>  3
PART I.  FINANCIAL CONDITION

Item 1. Financial Statements (Unaudited)

                STIFEL FINANCIAL CORP. AND SUBSIDIARIES
             CONSOLIDATED STATEMENTS OF FINANCIAL CONDITION
                             (In thousands)
                                
                                             September 27,   December 31,
                                                 1996            1995
                                              (Unaudited)       (Note)
                                             -------------   ------------
ASSETS                                             
Cash and cash equivalents                      $  7,241       $  6,344
Cash segregated for the exclusive                    
  benefit of customers                              482            776
Receivable from brokers and dealers              22,149         16,424
Receivable from customers, less                      
  allowance for doubtful accounts of                 
  $833 and $805, respectively                   157,226        156,904
Securities owned, at market value                19,124         19,521
                                                   
Membership in exchanges, at cost                     
  (approximate market value:  $2,169                
  and $1,904, respectively)                         513            513
                                                   
Office equipment and leasehold improvements, 
  at cost, less allowances for depreciation 
  and amortization of $10,589 and $12,517, 
  respectively                                    2,559          3,015
                                                   
Goodwill, net of accumulated amortization 
  of $1,031 and $827, respectively                4,564          3,985
                                                   
Notes and non-securities receivable                  
  from employees, net of allowance for 
  doubtful receivables of $2,758 and 
  $3,002, respectively                            3,872          4,328
                                                   
Deferred tax asset                                3,403          3,902
                                                   
Miscellaneous other assets                       10,456         11,063
                                               --------       --------
                                               $231,589       $226,775
                                               ========       ========
                                
NOTE:  The Consolidated Statement of Financial Condition at
       December 31, 1995 has been derived from the audited
       financial statements at that date.
                                
See Notes to Consolidated Financial Statements.

<PAGE>  4
                STIFEL FINANCIAL CORP. AND SUBSIDIARIES
       CONSOLIDATED STATEMENTS OF FINANCIAL CONDITION (CONTINUED)
                             (In thousands)

                                             September 27,   December 31,
                                                 1996            1995
                                              (Unaudited)       (Note)
                                             -------------   ------------
LIABILITIES AND STOCKHOLDERS' EQUITY
            Liabilities                           
Short-term borrowings from banks               $ 50,225       $ 86,450
Payable to brokers and dealers                   81,705         23,127
Payable to customers, including free                 
  credit balances of $8,897 and                     
  $21,079, respectively                          21,454         31,806
Market value of securities sold, but                  
  not yet purchased                               3,494          2,744
Drafts payable                                   10,711         17,867
Accrued employee compensation                     9,805          9,526
Accounts payable and accrued expenses             7,294          9,650
Long-term debt                                   10,150         10,760
                                               --------       --------
       Total Liabilities                        194,838        191,930
                                                  
Subordinated note                                   - -             50
                                                  
       Stockholders' equity                             
Common stock                                        681            681
Additional paid-in capital                       19,490         19,622
Retained earnings                                17,231         15,754
                                               --------       --------
                                                 37,402         36,057
                                                  
Less cost of stock in treasury                      577          1,162
Less unamortized expense of restricted               
  stock awards                                       74            100
                                               --------       --------
       Total Stockholders' Equity                36,751         34,795
                                               --------       --------     
                                               $231,589       $226,775
                                               ========       ========

NOTE:  The Consolidated Statement of Financial Condition at
       December 31, 1995 has been derived from the audited
       financial statements at that date.


See Notes to Consolidated Financial Statements.
             
<PAGE>  5    
              STIFEL FINANCIAL CORP. AND SUBSIDIARIES
               CONSOLIDATED STATEMENTS OF OPERATIONS
              (In thousands, except per share amounts)
                            (UNAUDITED)
                                                    
                                            Three Months Ended
                                      September 27,    September 29,
                                          1996             1995
                                      -------------    -------------
REVENUES                                             
  Commissions                            $ 6,974          $ 7,113
  Principal transactions                   4,378            4,244
  Investment banking                       2,878            2,643
  Interest                                 3,510            3,162
  Sale of investment company shares        2,327            2,126
  Sale of insurance products                 618              447
  Sale of unit investment trusts             375              509
  Other                                    3,143            2,811
                                         -------          -------
                                          24,203           23,055
                                                     
EXPENSES                                             
  Employee compensation & benefits        14,437           13,756
  Commissions & floor brokerage              626              557
  Communication & office supplies          1,744            1,636
  Occupancy & equipment rental             1,767            1,905
  Promotional                                523              400
  Interest                                 2,093            1,926
  Other operating expenses                 2,238            2,393
                                         -------          -------
                                          23,428           22,573
                                         -------          -------
INCOME BEFORE INCOME TAXES                   775              482
                                                     
  Provision for income taxes                 317              320
                                         -------          -------            
   NET INCOME                            $   458          $   162
                                         =======          =======            
                                                     
  Net income per share:                              
    Primary                              $  0.10          $  0.04
    Fully diluted                        $  0.10          $  0.04
  Dividends declared per share           $   - -          $  0.03
  Average common equivalent shares                   
    outstanding:
     Primary                               4,545            4,470
     Fully Diluted                         5,916            5,820
                                                     
                                
See Notes to Consolidated Financial Statements.
                                
<PAGE>  6
              STIFEL FINANCIAL CORP. AND SUBSIDIARIES
               CONSOLIDATED STATEMENTS OF OPERATIONS
             (In thousands, except per share amounts)
                           (UNAUDITED)
                                                    
                                            Nine Months Ended
                                      September 27,    September 29,
                                          1996             1995
                                      -------------    -------------
REVENUES                                             
  Commissions                            $23,289          $21,341
  Principal transactions                  13,537           14,858
  Investment banking                       7,796            7,771
  Interest                                10,069            9,445
  Sale of investment company shares        7,246            6,264
  Sale of insurance products               1,917            1,555
  Sale of unit investment trusts           1,370            1,408
  Other                                   13,123            8,056
                                         -------          -------
                                          78,347           70,698
                                                     
EXPENSES                                             
  Employee compensation & benefits        47,155           42,698
  Commissions & floor brokerage            1,846            1,751
  Communication & office supplies          5,211            5,759
  Occupancy & equipment rental             5,380            5,937
  Promotional                              1,457            1,412
  Interest                                 6,100            6,009
  Other operating expenses                 7,924            6,376
                                         -------          -------
                                          75,073           69,942
                                         -------          -------
INCOME BEFORE INCOME TAXES                 3,274              756
                                                     
  Provision for income taxes               1,305              430
                                         -------          -------   
   NET INCOME                            $ 1,969          $   326
                                         =======          =======            
                                                     
  Net income per share:                              
    Primary                              $  0.43          $  0.07
    Fully diluted                        $  0.41          $  0.07
  Dividends declared per share           $  0.06          $  0.09
  Average common equivalent shares                   
    outstanding:
     Primary                               4,533            4,459
     Fully Diluted                         5,912            5,809
                                
See Notes to Consolidated Financial Statements.

<PAGE>  7
              STIFEL FINANCIAL CORP. AND SUBSIDIARIES
               CONSOLIDATED STATEMENTS OF CASH FLOWS
                           (In thousands)
                            (UNAUDITED)
                                                 Nine Months Ended
                                            September 27,   September 29,
                                                1996            1995
                                            -------------   -------------
CASH FLOWS FROM OPERATING ACTIVITIES
Net income                                    $  1,969        $    326
Non-cash items included in earnings:
  Depreciation and amortization                  1,202           1,508
  Bonus notes amortization                         787             654
  Deferred compensation                            380             396
  Deferred tax benefit                             499           1,005
  Provision for litigation and bad debt          2,188           1,040
  Unrealized losses (gains) on investments          36            (130)
  Amortization of restricted stock awards           42              81
                                              --------        --------
                                                 7,103           4,880

(Increase) decrease in operating receivables:
  Customers                                       (350)         (6,485)
  Brokers and dealers                           (5,725)         10,063
(Decrease) increase in operating payables:
  Customers                                    (10,352)         (1,394)
  Brokers and dealers                           58,578          (7,821)
Decrease (increase) in assets:                    
  Cash segregated for the exclusive
    benefit of customers                           294              (7)
  Securities owned                                 397          (1,264)
  Notes receivable from officers                  
    and employees                               (1,030)           (948)
  Miscellaneous other assets                    (1,216)             (9)
Increase (decrease) in liabilities:
  Securities sold, not yet purchased               750            (619)
  Drafts payable, accounts payable                    
    and accrued expenses, and accrued 
    employee compensation                      (11,806)         (9,111)
                                              --------        --------      
Cash Provided By (Used For)                       
  Operating Activities                        $ 36,643        $(12,715)
                                              --------        --------      
                                
See Notes to Consolidated Financial Statements.
             
<PAGE>  8          
              STIFEL FINANCIAL CORP. AND SUBSIDIARIES
         CONSOLIDATED STATEMENTS OF CASH FLOWS (CONTINUED)
                           (In thousands)
                            (UNAUDITED)
                                                 Nine Months Ended
                                            September 27,   September 29,
                                                1996            1995
                                            -------------   -------------
Cash Provided By (Used For) Operating                         
  Activities - from previous page             $ 36,643        $(12,715)
                                              --------        --------
CASH FLOWS FROM FINANCING ACTIVITIES                 
Net (payments) proceeds for short-term                 
  borrowings from banks                        (36,225)         13,900
  Proceeds from:                                     
    Employee stock purchase plan                   617             755
    Exercised stock options                        - -             124
    Dividend reinvestment plan                      10               9
  Payments for:                                      
    Settlement of long-term debt                  (760)           (760)
    Purchases of stock for treasury               (190)           (512)
    Principal payments under capital leases       (253)           (194)
    Subordinated borrowings                        (50)            - -
    Cash dividends                                (492)           (376)
                                              --------        --------
Cash (Used For) Provided By Financing 
  Activities                                    (7,343)         12,946
                                              --------        --------
CASH FLOWS FROM INVESTING ACTIVITIES                 
  Proceeds from:                                     
    Sale of office equipment and leasehold
      improvements                                  23             915
    Sale of investments                          3,520           1,578
  Payments for:                                      
    Acquisition of office equipment and 
      leasehold improvements                      (362)         (1,082)
    Acquisition of investments                  (1,584)            (90)
                                              --------        --------  
Cash Provided By Investing Activities            1,597           1,321
                                              --------        --------
Increase in cash and cash equivalents              897           1,552
Cash and cash equivalents - beginning 
  of period                                      6,344           6,925
                                              --------        -------- 
Cash and Cash Equivalents - end of period     $  7,241        $  8,477
                                              ========        ========       
Supplemental disclosure of cash flow                 
  information:
  Income tax payments                         $    904        $    344
  Interest payments                           $  6,379        $  6,283

Schedule of noncash investing and
  financing activities:
  Fixed assets acquired under capital lease   $    240        $    - -
  Assumption of debt for investment           $    150        $    - -

See Notes to Consolidated Financial Statements.
<PAGE>  9
            STIFEL FINANCIAL CORP. AND SUBSIDIARIES
     NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)


NOTE A - BASIS OF PRESENTATION

   The consolidated financial statements include the accounts  of
Stifel   Financial  Corp.  and  its  subsidiaries   (collectively
referred  to  as  "the  Company").   The  accompanying  unaudited
consolidated   financial  statements  have   been   prepared   in
accordance  with  generally  accepted accounting  principles  for
interim  financial information and with the instructions to  Form
10-Q and Rule 10-01 of Regulation S-X.  Accordingly, they do  not
include  all  of  the  information  and  footnotes  required   by
generally  accepted accounting principles for complete  financial
statements.   In  the  opinion  of  management,  all  adjustments
(consisting  of  normal recurring accruals) considered  necessary
for  a  fair presentation have been included.  Operating  results
for  the  three and nine months ended September 27, 1996 are  not
necessarily  indicative of the results that may be  expected  for
the  year  ending  December 31, 1996.  For  further  information,
refer  to the financial statements and notes thereto included  in
the  Company's  annual report on Form 10-K  for  the  year  ended
December 31, 1995.

   During  the  nine-month period ended September 27,  1996,  the
Company   wrote   off  $2,838,000  of  office   equipment   which
represented fully amortized capital leases no longer in service.


NOTE B - NET CAPITAL REQUIREMENT

   As a registered broker-dealer and member of the New York Stock
Exchange, the Company's principal subsidiary, Stifel, Nicolaus  &
Company,  Incorporated (SN & Co.), is subject to  the  Securities
and Exchange Commission's (SEC) uniform net capital rules.  SN  &
Co.  has elected to operate under the alternative method  of  the
rule,  which  prohibits  a broker-dealer  from  engaging  in  any
securities transactions when its net capital is less than  2%  of
its  aggregate debit balances, as defined, arising from  customer
transactions.  The SEC may also require a member firm  to  reduce
its  business and restrict withdrawal of subordinated capital  if
its  net capital is less than 4% of aggregate debit balances, and
may  prohibit  a  member  firm from expanding  its  business  and
declaring  cash dividends if its net capital is less than  5%  of
aggregate  debit balances.  At September 27, 1996, SN &  Co.  had
net  capital of $21,006,000 which was 12% of its aggregate  debit
balances  and  $17,611,000  in  excess  of  the  2%  net  capital
requirement.

<PAGE> 10
NOTE C - PLAN OF RESTRUCTURING

  During  the  fourth quarter of 1994, the Board of Directors  of
the  Company approved a restructuring and downsizing plan for the
Company  which  was implemented beginning in December  1994,  and
involved  the  closing or downsizing of 31 office  locations  and
termination  of approximately 70 officers and employees.   Detail
of  the  activity  during the first nine months  related  to  the
restructuring  accruals  recorded at December  31,  1994  are  as
follows:
   
                                                    
                                   Balance at              Balance at
                                    December    Payments   September
                                    31, 1995    /Charges    27, 1996
                                   ----------   --------   ----------
Net lease commitments for 
  closed offices                    $895,000    $195,000    $700,000
Severance pay, extended benefits 
  and receivables written off 
  for terminated employees            67,000      67,000         - -
Abandonment of leasehold 
  improvements                         9,000       9,000         - -
                                    --------    --------    --------
  Total                             $971,000    $271,000    $700,000
                                    ========    ========    ========

  Such  amounts  are  included in the consolidated  statement  of
financial  condition  under the caption of Accounts  payable  and
accrued expenses at September 27, 1996 and December 31, 1995.


NOTE D - SALE OF OKLAHOMA-BASED ASSETS

  On  May  25, 1995, the Company sold the majority of the  assets
of  its  Oklahoma-based  operations  to  Capital  West  Financial
Corporation ("Capital West").  Capital West is primarily owned by
former  employees of the Company.  Included in the sale were  the
majority of the assets related to the Company's retail offices in
Oklahoma, several retail offices in Texas, and the Oklahoma-based
public finance, institutional trading, and sales departments. The
Company received cash, secured and senior notes, and warrants  to
purchase  a  minority  interest in Capital  West.   In  addition,
Capital  West  assumed or subleased certain office and  equipment
lease  obligations  of  the Company.  The sale  resulted  in  the
reduction   of   approximately  70  investment   executives   and
approximately 50 support staff located in 26 branch offices.
  
<PAGE> 11
  The  Company  received secured and senior  notes  with  a  face
amount  of $1,850,000 bearing interest at a 10% annual rate  with
the  final payments due May 24, 2000, in connection with the sale
of  its  Oklahoma-based assets.  The notes  were  recorded  at  a
discounted rate of 17%.  The Company has deferred recognition  of
the  gain  on the sale in the amount of $570,000 and has deferred
recognition  of  any interest income related to the  notes  until
such  time  that  Capital West has demonstrated  the  ability  to
generate  earnings and cash flow to fund interest  and  principal
payments  when  scheduled.   The  Company  received  payments  of
$79,000  toward the notes during the nine months ended  September
27,  1996.  The notes receivable net of the discount of  $336,000
and  deferred  gain of $570,000 are included in the statement  of
financial  condition  under  the  caption  "Miscellaneous   other
assets"  at September 27, 1996 and December 31, 1995.  In  August
of  1996,  the Company amended the purchase price of  the  assets
sold  to provide Capital West the opportunity to extinguish their
debt  with  a lump sum payment of $950,000 on or before  December
16,  1996.   If Capital West does not tender payment by  December
16,  1996, then the terms of the initial agreement will  continue
to apply.
  
    Pro forma financial information assuming the transaction  had
taken place on January 1, 1995 is presented below:
  
         Pro Forma Combined Results of Operations
                                           Nine Months Ended
                                           September 29, 1995
                                           ------------------
         Revenue                              $67,246,000
         Net Income                           $   811,000
         Earnings per primary share           $      0.18

  The above pro forma results do not purport to be indicative  of
results which actually would have occurred had the sale been made
on January 1, 1995.

NOTE E -- RELATED PARTY TRANSACTIONS
  
  The   Company   has  receivables  aggregating   $1,976,000   at
September  27,  1996  and  December 31,  1995,  from  two  former
employees  who were also directors and officers of  the  Company.
These  receivables arose from employment contracts which were  to
be  earned  or  forgiven if performance criteria defined  in  the
contracts were met.  In 1994, the employees terminated  with  the
Company.  The Company filed suits to recover the balance  of  the
receivables.  In October 1996, a NASD Regulation, Inc. Office  of
Dispute Resolution arbitration awarded the Company $1,260,000  in
compensatory  damages plus interest from one of  the  two  former
employees.  The Company continues to pursue collection  on  these
receivables.

NOTE F - SUBSEQUENT EVENT
  
  On  October 22, 1996, the board of directors declared a regular
quarterly  dividend of $0.03 per share, payable on  November  19,
1996 to stockholders of record November 5, 1996.

<PAGE> 12
Item 2.   Management's  Discussion  and  Analysis  of   Financial
     Condition and Results of Operations

  Results of Operations

  Three months ended September 1996 and September 1995
  
  The  Company recorded a net income of $458,000 for the  quarter
ended September 27, 1996 compared to a net income of $162,000 for
the  same  period  one year earlier for an increase  of  $296,000
(182.7%).   The primary earnings per share was $0.10 compared  to
the  previous  year's primary earnings per share of  $0.04.   The
increases  in revenues and net income were primarily attributable
to  strong investment banking activity, continued improvement  in
retail productivity, and controlling administrative costs.
  
  Total revenues increased $1,148,000 (5.0%) to $24,203,000  from
$23,055,000  as  all  categories of revenue  increased  with  the
exception of commissions and sale of unit investment trusts.
  
  Sale  of  investment  company  shares  and  sale  of  insurance
products  increased $201,000 (9.5%) to $2,327,000 from $2,126,000
and $171,000 (38.3%) to $618,000 from $447,000, respectively. The
increase  in sale of investment company shares was representative
of  the  industry-wide stock-fund inflows in August and September
of  1996.   Sale  of insurance products increased  as  result  of
individual  investors  using annuities  as  an  alternative  tax-
advantaged  investment  option. These increases  were  offset  by
slight  decreases  in  commissions and sale  of  unit  investment
trusts  of  $139,000  (2.0%) to $6,974,000  from  $7,113,000  and
$134,000 (26.3%) to $375,000 from $509,000, respectively.
  
  Principal  transactions increased $134,000 (3.2%) to $4,378,000
from  $4,244,000  due  primarily to decreased  inventory  trading
losses  over  last year's comparable period.  Investment  Banking
increased  $235,000  (8.9%)  to $2,878,000  from  $2,643,000  due
largely  to  an  increased number of participation  in  syndicate
equity offerings.
  
  Other  revenues  increased $332,000 (11.8%) to $3,143,000  from
$2,811,000,  primarily as a result of increased  managed  account
fees  and  money market distribution fees. Managed  account  fees
increased  because of the growth of the managed  account  program
which  was introduced in November 1994. Money market distribution
fees increased due to the increase in money market fund balances.
  
  Gross  interest revenues increased $348,000 (11.0%) due chiefly
to  higher margin receivable balances. Interest expense increased
$167,000  (8.7%) as a result of increased loan activity  to  fund
margin  receivables.  Net interest retention  increased  $181,000
(14.6%) to $1,417,000 from $1,236,000.
  
<PAGE> 13
  Total  expenses  increased $855,000 (3.8%) to $23,428,000  from
$22,573,000   primarily  as  a  result  of   increased   employee
compensation  and benefits.  Employee compensation  and  benefits
increased   $681,000  (5.0%)  to  $14,437,000  from   $13,756,000
primarily  as a result of increased variable compensation,  which
increased  $488,000 (5.5%) coincidentally with increased  revenue
production  and  profitability.   Fixed  compensation   increased
$194,000   due  primarily  to  routine  increases   to   salaried
employees.   All other expense categories increased  due  to  the
increased  sales  activity except for the occupancy  &  equipment
rental,  which decreased primarily as a result of savings related
to   the   re-negotiation   and  extension   of   the   corporate
headquarters'  office  lease  and the  decrease  in  depreciation
related  to a purchase of capital equipment in the first  quarter
of 1995 which was subsequently written-down in the fourth quarter
of 1995.
  
  Other  expense  decreased $155,000 (6.5%)  to  $2,238,000  from
$2,393,000  primarily as a result of the decrease in professional
fees   of   $748,000.  The  decrease  in  professional  fees   is
substantially  due  to  the  extraordinarily  large  legal   fees
incurred  during  the third quarter of 1995.  This  decrease  was
partially  offset by increases in settlements & bad debt  expense
and   service   bureau   expenses  of   $505,000   and   $76,000,
respectively.    Settlements   increased   due   to   significant
litigation settlements reached in the third quarter of 1996.
  
  Nine months ended September 1996 and September 1995
  
  The  Company recorded a net income of $1,969,000 for  the  nine
months  ended  September 27, 1996, compared to a  net  income  of
$326,000 for the same period one year earlier for an increase  of
$1,643,000  (504.0%).  The primary earnings per share  was  $0.43
compared to the previous year's $0.07 per share. The increases in
revenues  and net income were primarily attributable to increased
commissions  resulting  from  a high  level  of  retail  investor
activity, continued improvement in retail productivity,  realized
gains  on  sales of investments and a continued concentration  on
improvements to contain administrative costs.
  
  Total  revenues  increased $7,649,000  (10.8%)  to  $78,347,000
from $70,698,000 as all categories of revenue increased with  the
exception  of principal transactions and sales of unit investment
trusts.
  
  Commissions,  sale of investment company shares,  and  sale  of
insurance  products  increased $1,948,000 (9.1%)  to  $23,289,000
from $21,341,000, $982,000 (15.7%) to $7,246,000 from $6,264,000,
and $362,000 (23.3%) to $1,917,000 from $1,555,000, respectively,
due  to  a  high level of retail investor activity  and  improved
retail productivity, as aforementioned.
  
<PAGE> 14
  Other  revenues  increased $5,067,000  (62.9%)  to  $13,123,000
from  $8,056,000  as a result of increased gains on  investments,
managed  account fees, investment advisory fees, clearing income,
and  money  market distribution fees which increased  $2,793,000,
$1,122,000,   $133,000,  $277,000,  and  $374,000,  respectively.
Gains  on  investments primarily resulted from  the  exercise  of
warrants generated by the corporate finance department related to
an  underwriting and the ultimate sale of the shares received for
the  exercise of those warrants.  Managed account fees  increased
because  of the growth of the managed account program  which  was
introduced in November 1994.  Investment advisory fees  increased
due  to increases in portfolio values.  Clearing income increased
as  a direct result of clearing for Capital West Securities, Inc.
which  began  in  June  1995.   Money  market  distribution  fees
increased due to the increase in money market fund balances.
  
  Principal   transactions   decreased   $1,321,000   (8.9%)   to
$13,537,000 from $14,858,000 due primarily to decreased sales  of
fixed income products and inventory trading losses incurred  from
those same fixed income products.
  
  Gross  interest revenues increased $624,000 (6.6%) due  chiefly
to higher margin receivable balances. Interest expenses increased
$91,000  (1.5%)  due  mainly to increased loan  activity.   As  a
result,  net  interest retention increased  $533,000  (15.5%)  to
$3,969,000 from $3,436,000.
  
  Total expenses increased $5,131,000 (7.3%) to $75,073,000  from
$69,942,000   primarily  as  a  result  of   increased   employee
compensation  and benefits.  Employee compensation  and  benefits
increased  $4,457,000  (10.4%)  to $47,155,000  from  $42,698,000
primarily  as a result of increased variable compensation,  which
increased  $5,272,000  (20.0%)  to $31,649,000  from  $26,377,000
concurrently  with  increased production and profitability.   The
increase  in  variable compensation was offset by a  decrease  in
fixed  salaries and benefits which decreased $815,000  (5.0%)  to
$15,505,000  from  $16,320,000 as a result of  the  sale  of  the
Oklahoma division to Capital West Financial Corp. (see Note D  to
the unaudited Consolidated Financial Statements).
  
  The  reduction  of office locations aforementioned  contributed
to  the  reduction  of  communication  and  office  supplies  and
occupancy  and  equipment  which decreased  $548,000  (9.5%)  and
$557,000 (9.4%), respectively.  The three months ended discussion
of  the decrease  of occupancy and equipment also contributed  to
the nine months decrease.
  
<PAGE> 15
  Other  expense increased $1,548,000 (24.3%) to $7,924,000  from
$6,376,000  as  a result of increased settlements  and  bad  debt
expense,  charitable contributions, and computer  service  bureau
fees,   which  increased  $1,979,000,  $134,000,  and   $102,000,
respectively. Settlements and bad debt expense increased  due  to
litigation   settlements  and  increased  activity.    Charitable
contributions increased primarily due to a credit to expense  for
a  write-off  of certain philanthropic commitments in  the  first
half of 1995 which had previously been accrued.  The increase was
partially offset by a decrease of $620,000 in professional  fees,
which  decreased  due  to the extraordinarily  large  legal  fees
incurred in the first nine months of 1995.
  
  Liquidity and Capital Resources
  
  The  Company's assets are highly liquid, consisting  mainly  of
cash  or assets readily convertible into cash.  These assets  are
financed  primarily  by  the Company's equity  capital,  customer
credit  balances, short-term bank loans, proceeds from securities
lending,  long-term senior convertible notes, and other payables.
Changes  in securities market volumes, related customer borrowing
demands,   underwriting  activity,  and  levels   of   securities
inventory   affect   the  amount  of  the   Company's   financing
requirements.   Because of the nature of the Company's  business,
the  changes  in operating assets and liability account  balances
relative  to net income for any particular accounting period  can
be  quite large and somewhat arbitrary and therefore are not very
useful indicators of long-term trends in the Company's cash  flow
from operations.
  
  In  the  nine  months ended September 27, 1996, cash  and  cash
equivalents   increased  $897,000  (14.1%)  to  $7,241,000   from
$6,344,000  at  December  31, 1995.  The  increase  in  cash  was
substantially  a result of cash provided from investing  activity
of   $1,597,000.   The  cash  provided  from  investing  activity
primarily  consisted of proceeds for the sales of investments  of
$3,520,000  and partially offset by payments for investments  and
fixed  assets  of  $1,584,000 and $362,000,  respectively.   Cash
provided  by operating activities was primarily used for  payment
of  short-term  borrowings  from banks.   The  cash  provided  by
operating  activities was principally attributed  to  net  income
adjusted  for non-cash charges of $7,103,000 and an  increase  in
operating payables of $48,225,000.  The cash provided was  partly
offset by cash used for increases in operating receivables, notes
receivable  from  officers and employees,  and  other  assets  of
$6,076,000,   $1,030,000,  and  $1,215,000,   respectively,   and
decreases  of  drafts  payable,  accounts  payable  and   accrued
expenses, and accrued employee compensation of $11,805,000.
  
  SN  &  Co.  is  subject to requirements of the  Securities  and
Exchange   Commission  with  regard  to  liquidity  and   capital
requirements  (see Note B of the Notes to unaudited  Consolidated
Financial Statements).  At  September 27, 1996, SN & Co. had  net
capital  of approximately $21,006,000 which exceeded the  minimum
net capital requirements by approximately $17,611,000.
  
<PAGE> 16
  During  1994,  SN & Co. obtained a revolving subordinated  note
in  the amount of $5,500,000.  The subordinated note was intended
to  be  used  to  finance  underwritings and  was  available  for
additional  advances until January 31, 1996.   During  the  third
quarter  ended  September  27, 1996,  SN  &  Co.  reimbursed  the
remaining  advance of $50,000 against this revolving subordinated
note.
  
  Management believes funds from operations and available  unused
informal   and   formal   short-term   credit   arrangements   of
$154,775,000  at  September  27, 1996,  will  provide  sufficient
resources to meet the present and anticipated financial needs.
  
  The   Company   has  receivables  aggregating   $1,976,000   at
September  27,  1996  and  December 31,  1995,  from  two  former
employees  who were also directors and officers of  the  Company.
These  receivables arose from employment contracts which were  to
be  earned  or  forgiven if performance criteria defined  in  the
contracts were met.  In 1994, the employees terminated  with  the
Company.  The Company filed suits to recover the balance  of  the
receivables.  In October 1996, a NASD Regulation, Inc. Office  of
Dispute Resolution arbitration awarded the Company $1,260,000  in
compensatory  damages plus interest from one of  the  two  former
employees. The Company intends to vigorously pursue collection of
these  receivables and does not anticipate that  the  outcome  of
these  activities  will  adversely affect  liquidity  or  capital
resources.

<PAGE> 17
PART II. OTHER INFORMATION


Item 1. Legal Proceedings

     There were no material changes, during the nine months ended
  September   27,  1996,  in  the  legal  proceedings  previously
  reported  in the Company's Annual Report on Form 10-K  for  the
  year  ended  December  31, 1995.  Such  information  is  hereby
  incorporated by reference.
     
     The  Company  has  receivables  aggregating  $1,976,000   at
  September  27,  1996  and December 31, 1995,  from  two  former
  employees who were also directors and officers of the  Company.
  These  receivables arose from employment contracts  which  were
  to  be  earned or forgiven if performance criteria  defined  in
  the  contracts  were  met.  In 1994, the  employees  terminated
  with  the  Company.   The Company filed suits  to  recover  the
  balance   of  the  receivables.   In  October  1996,   a   NASD
  Regulation,  Inc.  Office  of  Dispute  Resolution  arbitration
  awarded  the  Company $1,260,000 in compensatory  damages  plus
  interest from one of the two former employees.
     
     
Item 6. Exhibits and Reports on Form 8-K
  (a)       Exhibit No.                                    
     (Reference to Item 601(b)                                
        of Regulation S-K)           Description             

               11                 Computation of               
                                Earnings Per Share

               27            Financial Data  Schedule          
                     (furnished to the Securities and Exchange
                          Commission for Electronic Data
                        Gathering, Analysis, and Retrieval
                              [EDGAR] purposes only)

<PAGE> 18
   (b)  Reports on Form 8-K

     The  Company  filed a report on Form 8-K during the  quarter
  ended September 27, 1996. The Company filed a report on Form 8-
  K  dated  July  23,  1996.   This  report  Form  8-K  contained
  information  under Item 5. "Other Events".  On July  23,  1996,
  the  Board of Directors of Stifel Financial Corp. approved  the
  redemption  of  certain  rights under an  existing  Shareholder
  Rights Plan and the adoption of a new Shareholder Rights  Plan.
  Shareholders  of record on August 12, 1996 received  a  payment
  of  $0.05 per share, representing the redemption price for  the
  existing  rights.   Payable date was  August  22,  1996.   This
  payment was in lieu of the regular quarterly dividend of  $0.03
  per share.  Under the new Shareholder Rights Plan, there was  a
  dividend  distribution of one right for each outstanding  share
  of  common  stock, par value $0.15 per share. The dividend  was
  distributed  to  stockholders of record  on  August  12,  1996.
  Each  right entitles the registered holder to purchase one one-
  hundredth  of  a  share  of  a Series  A  Junior  Participating
  Preferred  Stock,  par value $1.00 per share,  at  an  exercise
  price  of $35 per right.  The rights become exercisable on  the
  tenth day after public announcement that a person or group  has
  acquired  15 percent or more of the Company's common  stock  or
  upon  commencement or announcement of intent to make  a  tender
  offer  for  15  percent  or more of the outstanding  shares  of
  common stock without prior written consent of the Company.   If
  the  Company is acquired by any person after the rights  become
  exercisable,  each  right will entitle its holder  to  purchase
  shares  of  common stock at a one-half the then current  market
  price,  and  in  the  event  of a subsequent  merger  or  other
  acquisition  of the Company, to buy shares of common  stock  of
  the  acquiring entity at one-half of the market price of  those
  shares.   The  rights may be redeemed by the Company  prior  to
  becoming exercisable by action of the Board of Directors  at  a
  redemption price of $.01 per right.  These rights will  expire,
  if not previously exercised, on August 12, 2006.
     
     The  Company  filed a report on Form 8-K dated  October  29,
  1996.   This  report Form 8-K contained information under  Item
  4.  "Changes  in  registrant's  certifying  accountants".   The
  Board  of  Directors  of  Stifel  Financial  Corp.,  upon   the
  recommendation  of  its  Audit  Committee,  has  determined  to
  replace   Coopers   &  Lybrand  L.L.P.  as   the   registrant's
  independent auditors for the year ended December 31, 1996.
     


<PAGE> 19
                                
                           SIGNATURES



Pursuant  to the requirement of Securities Exchange Act of  1934,
the  Registrant has duly caused this report to be signed  on  its
behalf by the undersigned thereunto duly authorized.



                                         STIFEL FINANCIAL CORP.
                                              (Registrant)

Date:  November 8, 1996                 By  /s/  Gregory F. Taylor
                                            Gregory F. Taylor
                                            (Chief Executive Officer)



Date:  November 8, 1996                 By  /s/  Stephen J. Bushmann
                                            Stephen J. Bushmann
                                            (Principal Financial and
                                            Accounting Officer)

<PAGE> 20
            STIFEL FINANCIAL CORP. AND SUBSIDIARIES

                                
                          EXHIBIT INDEX
                       September 27, 1996





  Exhibit                                               
  Number                      Description                 

    11             Computation of Earnings Per Share           

    27                 Financial Data Schedule                
               (furnished to the Securities and Exchange
                    Commission for Electronic Data
                  Gathering, Analysis, and Retrieval
                       [EDGAR] purposes only)




                                


                           EXHIBIT 11
             STIFEL FINANCIAL CORP. AND SUBSIDIARIES
                COMPUTATION OF EARNINGS PER SHARE
            (In Thousands, Except Per Share Amounts)
                           (UNAUDITED)
                                                Three Months Ended
                                       September 27, 1996  September 29, 1995
                                                 Fully               Fully
                                        Primary  Diluted    Primary  Diluted

Net income                             $  458   $  458     $  162   $  162
After-tax interest savings assuming 
  conversion of Senior Convertible 
  Notes (1)                               - -      129        - -      157
                                       ------   ------     ------   ------
Net income adjusted for after-tax 
 interest savings                      $  458   $  587     $  162   $  319
                                       ======   ======     ======   ======
Average number of common shares 
  outstanding during the period         4,461    4,461      4,394    4,394
Additional shares assuming exercise       
  of stock options (2)                     84      105         76       76
Additional Shares assuming conversion 
  of Senior Convertible Notes (3)         - -    1,350        - -    1,350
                                       ------   ------     ------   ------ 
Average number of common shares used 
  to calculate earnings per share       4,545    5,916      4,470    5,820
                                       ======   ======     ======   ======
Net earnings per share                 $ 0.10   $ 0.10     $ 0.04   $ 0.04(4)
                                       ======   ======     ======   ======
                                         
                                                  Nine Months Ended
                                       September 27, 1996  September 29, 1995
                                                 Fully               Fully
                                        Primary  Diluted    Primary  Diluted

Net income                             $1,969   $1,969     $  326   $  326
After-tax interest savings assuming 
  conversion of Senior Convertible 
  Notes (1)                               - -      472        - -      473
                                       ------   ------     ------   ------
Net income adjusted for after-tax 
  interest savings                     $1,969   $2,441     $  326   $  799
                                       ======   ======     ======   ======  
Average number of common shares                          
  outstanding during the period         4,457    4,457      4,395    4,395
Additional shares assuming exercise 
  of stock options (2)                     76      105         64       64
Additional Shares assuming conversion 
  of Senior Convertible Notes (3)         - -    1,350        - -    1,350
                                       ------   ------     ------   ------ 
Average number of common shares used 
  to calculate earnings per share       4,533    5,912      4,459    5,809
                                       ======   ======     ======   ======
Net earnings per share                 $ 0.43   $ 0.41     $ 0.07   $ 0.07(4)
                                       ======   ======     ======   ======
<PAGE> 
(1)      Represents the after-tax interest savings resulting from
   assumed  conversion of $10,000,000 aggregate principal  11.25%
   Senior Convertible Notes.
(2)      Represents the number of shares of common stock issuable
   on  the  exercise of dilutive employee stock options less  the
   number  of  shares  of  common stock  which  could  have  been
   purchased with the proceeds from the exercise of such  options
   and  assumed  purchases  of  stock  from  the  Employee  Stock
   Purchase   Plan  (ESPP).   For  primary  earnings  per   share
   computations, these purchases were assumed to have  been  made
   at  the  average market price of the common stock  during  the
   period  or  that part of the period for which the  option  was
   outstanding or shares assumed purchased through the ESPP.  For
   fully diluted earnings per share computations, these purchases
   were  assumed to have been made at the greater of  the  market
   price  of the common stock at the end of the period or average
   market  price  of the common stock during the period  or  that
   part  of  the  period for which the option was outstanding  or
   shares assumed purchased through the ESPP.
(3)      Represents the number of shares of common stock issuable
   upon  conversion  of  $10,000,000 aggregate  principal  11.25%
   Senior Convertible Notes at a conversion price of $7.4059  per
   share.
(4)    Net fully diluted earnings per share computes to $0.05 for
   the  three months ended September 29, 1995 and $0.14  for  the
   nine  months ended September 29, 1995.  Since these are  anti-
   dilutive,  fully diluted earnings per share is  equivalent  to
   primary earnings per share.


<TABLE> <S> <C>

<ARTICLE> BD
<LEGEND>
 THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED
  FROM THE CONSOLIDATED STATEMENT OF FINANCIAL CONDITION DATED
 SEPTEMBER 27, 1996 AND THE STATEMENT OF OPERATIONS FOR THE NINE
MONTHS ENDED SEPTEMBER 27, 1996 AND IS QUALIFIED IN ITS ENTIRETY
           BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER>  1,000
<PERIOD-TYPE>                             9-MOS
<FISCAL-YEAR-END>                         DEC-31-1996
<PERIOD-START>                            JAN-01-1996
<PERIOD-END>                              SEP-27-1996
<CASH>                                          7,723
<RECEIVABLES>                                 166,304
<SECURITIES-RESALE>                                 0
<SECURITIES-BORROWED>                          16,943
<INSTRUMENTS-OWNED>                            19,124
<PP&E>                                          2,559
<TOTAL-ASSETS>                                231,589
<SHORT-TERM>                                   50,225
<PAYABLES>                                     49,511
<REPOS-SOLD>                                        0
<SECURITIES-LOANED>                            81,458
<INSTRUMENTS-SOLD>                              3,494
<LONG-TERM>                                    10,150
<COMMON>                                          681
                               0
                                         0
<OTHER-SE>                                     36,070
<TOTAL-LIABILITY-AND-EQUITY>                  231,589
<TRADING-REVENUE>                              13,537
<INTEREST-DIVIDENDS>                           10,069
<COMMISSIONS>                                  33,822
<INVESTMENT-BANKING-REVENUES>                   7,796
<FEE-REVENUE>                                   2,003
<INTEREST-EXPENSE>                              6,100
<COMPENSATION>                                 47,155
<INCOME-PRETAX>                                 3,274
<INCOME-PRE-EXTRAORDINARY>                      3,274
<EXTRAORDINARY>                                     0
<CHANGES>                                           0
<NET-INCOME>                                    1,969
<EPS-PRIMARY>                                    0.43
<EPS-DILUTED>                                    0.41


</TABLE>


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