STIFEL FINANCIAL CORP
10-Q, 1996-08-12
SECURITY BROKERS, DEALERS & FLOTATION COMPANIES
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<PAGE>  1

               SECURITIES AND EXCHANGE COMMISSION

                     WASHINGTON, D.C.  20549

                            FORM 10-Q



(Mark One)
/x/  QUARTERLY  REPORT PURSUANT TO SECTION 13  OR  15(d)  OF  THE
     SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended    June 28, 1996
                               OR
/ /  TRANSITION  REPORT PURSUANT TO SECTION 13  OR  15(d) OF  THE
     SECURITIES EXCHANGE ACT OF 1934

For the transition period from           to

              Commission file number         1-9305
                                
                     STIFEL FINANCIAL CORP.
     (Exact name of registrant as specified in its charter)

           DELAWARE                              43-1273600
(State or other jurisdiction of     (I.R.S. Employer Identification No.)
incorporation or organization)

500 N. Broadway, St. Louis, Missouri            63102-2188
(Address of principal executive offices)        (Zip Code)

Registrant's telephone number, including area code     314-342-2000


      (Former name, former address, and former fiscal year,
                  if changed since last report)

Indicate  by check mark whether the registrant (1) has filed  all
reports  required  to be filed by Section  13  or  15(d)  of  the
Securities  Exchange Act of 1934 during the preceding  12  months
(or  for such shorter period that the registrant was required  to
file  such  reports)  and  (2) has been subject  to  such  filing
requirements for the past 90 days.  Yes /X/    No / /

Shares  of  common stock outstanding at June 28, 1996:  4,463,647
par value $.15.

Exhibit Index is on page 19.

<PAGE>  2

             Stifel Financial Corp. And Subsidiaries

                         Form 10-Q Index

                          June 28, 1996

                                


                                                          PAGE
PART I.  FINANCIAL CONDITION                              ----

Item 1. Financial Statements (Unaudited)

     Consolidated Statements of Financial Condition --
       June 28, 1996 and December 31, 1995                    3-4

     Consolidated Statements of Operations --
       Three Months Ended June 28, 1996 and June 30, 1995      5

     Consolidated Statements of Operations --
       Six Months Ended June 28, 1996 and June 30, 1995        6

     Consolidated Statements of Cash Flows--
       Six Months Ended June 28, 1996 and June 30, 1995       7-8

     Notes to Consolidated Financial Statements               9-12

Item 2.  Management's Discussion and Analysis of Financial
         Condition and Results of Operations                 13-17


PART II. OTHER INFORMATION
                                                      
Item 1.  Legal Proceedings                                    18
Item 6.  Exhibits and Reports on Form 8-K                     19
Signatures                                                    20

<PAGE>  3
PART I.  FINANCIAL CONDITION

Item 1. Financial Statements (Unaudited)

                STIFEL FINANCIAL CORP. AND SUBSIDIARIES
             CONSOLIDATED STATEMENTS OF FINANCIAL CONDITION

                                               June 28,     December 31,
                                                 1996           1995
                                              (Unaudited)      (Note)
ASSETS                                       ------------   ------------      
Cash and cash equivalents                    $  8,694,361   $  6,344,042
Cash segregated for the exclusive                    
  benefit of customers                            480,704        776,286
Receivable from brokers and dealers             7,441,081     16,423,620
Receivable from customers, less                      
  allowance for doubtful accounts of                 
  $812,570 and $804,916, respectively         162,761,966    156,903,772
Securities owned, at market value              24,721,326     19,520,771
                                                   
Membership in exchanges, at cost                     
  (approximate market value:  $2,408,000 
  and $1,904,000, respectively)                   513,015        513,015
                                     
Office equipment and leasehold improvements, 
  at cost, less allowances for depreciation 
  and amortization of $10,280,235 and        
  $12,517,487, respectively                     2,716,536      3,014,464
                                                   
Goodwill, net of accumulated amortization 
  of $953,964 and $826,608, respectively        3,857,896      3,985,252

Notes and non-securities receivable from 
  employees, net of allowance for 
  doubtful receivables of $2,915,984 and 
  $3,002,220, respectively                      4,196,739      4,328,431

Deferred tax asset                              4,190,167      3,901,939
                                                   
Miscellaneous other assets                      9,738,931     11,063,079
                                             ------------   ------------
                                             $229,312,722   $226,774,671
                                             ============   ============
                                
NOTE:  The Consolidated Statement of Financial Condition at
       December 31, 1995 has been derived from the audited
       financial statements at that date.
                                
                                
See Notes to Consolidated Financial Statements.
             
<PAGE>  4
                STIFEL FINANCIAL CORP. AND SUBSIDIARIES
       CONSOLIDATED STATEMENTS OF FINANCIAL CONDITION (CONTINUED)


                                               June 28,     December 31,
                                                 1996           1995
                                              (Unaudited)      (Note)
                                             ------------   ------------    
LIABILITIES AND STOCKHOLDERS' EQUITY
            Liabilities                           
Short-term borrowings from banks             $ 65,225,000   $ 86,450,000
Payable to brokers and dealers                 62,596,945     23,127,421
Payable to customers, including free                 
  credit balances of $13,529,711 and   
  $21,078,544, respectively                    21,133,538     31,806,213
Market value of securities sold, but     
  not yet purchased                             2,271,208      2,744,276
Drafts payable                                 12,118,389     17,866,638
Accrued employee compensation                  10,128,516      9,525,863
Accounts payable and accrued expenses           9,045,312      9,648,898
Long-term debt                                 10,150,000     10,760,000
                                             ------------   ------------
       Total Liabilities                      192,668,908    191,929,309
                                                  
Subordinated note                                  50,000         50,000
                                                  
       Stockholders' equity                              
Common stock                                      681,134        681,134
Additional paid-in capital                     19,490,314     19,622,646
Retained earnings                              16,996,086     15,753,713
                                             ------------   ------------
                                               37,167,534     36,057,493
                                                  
Less cost of stock in treasury                    497,611      1,162,376
Less unamortized expense of restricted             
  stock awards                                     76,109         99,755
                                             ------------   ------------
       Total Stockholders' Equity              36,593,814     34,795,362
                                             ------------   ------------
                                             $229,312,722   $226,774,671
                                             ============   ============

NOTE:  The Consolidated Statement of Financial Condition at
       December 31, 1995 has been derived from the audited
       financial statements at that date.


See Notes to Consolidated Financial Statements.

<PAGE>  5
             STIFEL FINANCIAL CORP. AND SUBSIDIARIES
              CONSOLIDATED STATEMENTS OF OPERATIONS
                           (UNAUDITED)
                                                    
                                           Three Months Ended
                                     June 28, 1996    June 30, 1995
                                     -------------    -------------
REVENUES                                       
  Commissions                         $ 8,339,185      $ 7,339,724
  Principal transactions                4,858,796        5,258,027
  Investment banking                    3,772,992        4,379,242
  Interest                              3,368,995        3,084,843
  Sale of investment company shares     2,455,085        2,066,331
  Sale of insurance products              717,267          559,912
  Sale of unit investment trusts          418,626          472,314
  Other                                 6,776,020        2,587,730
                                      -----------      -----------
                                       30,706,966       25,748,123
                                                     
EXPENSES                                             
  Employee compensation & benefits     18,192,058       15,369,093
  Commissions & floor brokerage           618,310          620,733
  Communication & office supplies       1,707,851        1,967,431
  Occupancy & equipment rental          1,791,558        2,060,807
  Promotional                             450,235          488,147
  Interest                              2,065,253        1,995,378
  Other operating expenses              3,640,665        2,653,558
                                      -----------      -----------
                                       28,465,930       25,155,147
                                      -----------      -----------
INCOME BEFORE INCOME TAXES              2,241,036          592,976
                                                     
  Provision for income taxes              880,000          244,762
                                      -----------      -----------  
   NET INCOME                         $ 1,361,036      $   348,214
                                      ===========      =========== 
                                                     
  Net income per share:                              
    Primary                           $      0.30      $      0.08
    Fully diluted                     $      0.26      $      0.08
  Dividends declared per share        $      0.03      $      0.03
  Average common equivalent shares                   
    outstanding:
     Primary                            4,551,991        4,462,280
     Fully Diluted                      5,923,074        5,834,672
                                                     
                               
See Notes to Consolidated Financial Statements.
                                
<PAGE>  6
             STIFEL FINANCIAL CORP. AND SUBSIDIARIES
              CONSOLIDATED STATEMENTS OF OPERATIONS
                           (UNAUDITED)
                                                    
                                            Six Months Ended
                                     June 28, 1996    June 30, 1995
                                     -------------    -------------
REVENUES                                      
  Commissions                         $16,315,236      $14,228,389
  Principal transactions                9,159,596       10,614,116
  Investment banking                    4,917,867        5,126,995
  Interest                              6,558,853        6,282,533
  Sale of investment company shares     4,919,062        4,137,745
  Sale of insurance products            1,299,267        1,108,126
  Sale of unit investment trusts          994,216          899,126
  Other                                 9,980,307        5,245,629
                                      -----------      -----------
                                       54,144,404       47,642,659
                                                     
EXPENSES                                             
  Employee compensation & benefits     32,717,797       28,942,245
  Commissions & floor brokerage         1,220,372        1,194,770
  Communication & office supplies       3,466,885        4,122,670
  Occupancy & equipment rental          3,612,496        4,031,375
  Promotional                             933,906        1,011,684
  Interest                              4,007,559        4,082,673
  Other operating expenses              5,686,492        3,983,140
                                      -----------      -----------
                                       51,645,507       47,368,557
                                      -----------      -----------
INCOME BEFORE INCOME TAXES              2,498,897          274,102
                                                     
  Provision for income taxes              988,000          109,849
                                      -----------      ----------- 
   NET INCOME                         $ 1,510,897      $   164,253
                                      ===========      =========== 
                                                     
  Net income per share:                              
    Primary                           $      0.33      $      0.04
    Fully diluted                     $      0.31      $      0.04
  Dividends declared per share        $      0.06      $      0.06
  Average common equivalent shares                   
    outstanding:
     Primary                            4,523,298        4,450,246
     Fully Diluted                      5,908,634        5,820,319
                                                     
                                
See Notes to Consolidated Financial Statements.

<PAGE>  7

                STIFEL FINANCIAL CORP. AND SUBSIDIARIES
                 CONSOLIDATED STATEMENTS OF CASH FLOWS
                              (UNAUDITED)
                                                 Six Months Ended
                                           June 28, 1996   June 30, 1995
                                           -------------   -------------
CASH FLOWS FROM OPERATING ACTIVITIES
Net income                                  $  1,510,897    $    164,253
Non-cash items included in earnings:
  Depreciation and amortization                  787,996       1,018,879
  Bonus notes amortization                       499,880         464,444
  Deferred compensation                          292,652         476,678
  Deferred tax benefit                          (288,228)        (16,613)
  Provision for litigation and bad debt        1,561,589         400,000
  Unrealized gains on investments                (13,387)       (130,255)
  Amortization of restricted stock awards         27,144          61,670
                                            ------------    ------------ 
                                               4,378,543       2,439,056
 
(Increase) decrease in operating 
  receivables:
  Customers                                   (5,865,848)      4,915,488
  Brokers and dealers                          8,982,539       6,052,172
(Decrease) increase in operating payables:                  
  Customers                                  (10,672,675)     (2,873,539)
  Brokers and dealers                         39,469,524      (7,218,852)
Decrease (increase) in assets:                    
  Cash segregated for the exclusive
    benefit of customers                         295,582          (4,079)
  Securities owned                            (5,200,555)         27,876
  Notes receivable from officers      
    and employees                               (878,352)       (774,949)
  Miscellaneous other assets                  (1,005,154)       (168,620)
(Decrease) increase in liabilities:
  Securities sold, not yet purchased            (473,068)      3,372,336
  Drafts payable, accounts payable and 
    accrued expenses, and accrued employee 
    compensation                              (7,390,291)     (4,516,068)
                                            ------------    ------------       
Cash Provided By                                  
  Operating Activities                      $ 21,640,245    $  1,250,821
                                            ------------    ------------        
                                
See Notes to Consolidated Financial Statements.
             
<PAGE>  8
                STIFEL FINANCIAL CORP. AND SUBSIDIARIES
           CONSOLIDATED STATEMENTS OF CASH FLOWS (CONTINUED)
                              (UNAUDITED)
                                                 Six Months Ended
                                           June 28, 1996   June 30, 1995
                                           -------------   -------------
Cash Provided By Operating Activities                 
  - from previous page                      $ 21,640,245    $  1,250,821
                                            ------------    ------------
CASH FLOWS FROM FINANCING ACTIVITIES                
Net payments for short-term borrowings                
  from banks                                 (21,225,000)     (3,845,000)
  Proceeds from:                                    
    Subordinated borrowings                          - -       4,000,000
    Employee stock purchase plan                 616,669         755,274
    Exercised stock options                          - -         123,507
    Dividend reinvestment plan                     6,802           5,544
  Payments for:                                     
    Settlement of long-term debt                (760,000)       (760,000)
    Purchases of stock for treasury              (94,536)       (342,757)
    Principal payments under capital            
      leases                                    (154,160)       (126,789)
    Cash dividends                              (268,524)       (250,876)
                                            ------------    ------------
Cash Used For Financing Activities           (21,878,749)       (441,097)
                                            ------------    ------------
CASH FLOWS FROM INVESTING ACTIVITIES                
  Proceeds from:                                    
    Sale of office equipment and                     
      leasehold improvements                       7,612         499,149
    Sale of investments                        3,509,914       1,139,091
  Payments for:                                     
    Acquisition of office equipment                  
      and leasehold improvements                (178,001)     (1,022,883)
    Acquisition of investments                  (750,702)       (142,411)
                                            ------------    ------------
Cash Provided By Investing Activities          2,588,823         472,946
                                            ------------    ------------
Increase in cash and cash equivalents          2,350,319       1,282,670
Cash and cash equivalents -          
  beginning of period                          6,344,042       6,925,192
                                            ------------    ------------
Cash and Cash Equivalents - end of period   $  8,694,361    $  8,207,862
                                            ============    ============

Supplemental disclosure of cash flow                
  information:
  Income tax payments                       $    884,396    $    341,777
  Interest payments                         $  4,084,126    $  4,115,303

Schedule of noncash investing and                   
  financing activities:
  Fixed assets acquired under         
    capital lease                           $    240,000    $        - -
  Assumption of debt for investment         $    150,000    $        - -
         
See Notes to Consolidated Financial Statements.
<PAGE>  9
            STIFEL FINANCIAL CORP. AND SUBSIDIARIES
     NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)

NOTE A - BASIS OF PRESENTATION

   The consolidated financial statements include the accounts  of
Stifel   Financial  Corp.  and  its  subsidiaries   (collectively
referred   to  as  the  Company).   The  accompanying   unaudited
consolidated   financial  statements  have   been   prepared   in
accordance  with  generally  accepted accounting  principles  for
interim  financial information and with the instructions to  Form
10-Q and Rule 10-01 of Regulation S-X.  Accordingly, they do  not
include  all  of  the  information  and  footnotes  required   by
generally  accepted accounting principles for complete  financial
statements.   In  the  opinion  of  management,  all  adjustments
(consisting  of  normal recurring accruals) considered  necessary
for  a  fair presentation have been included.  Operating  results
for  the  three  and  six  months ended June  28,  1996  are  not
necessarily  indicative of the results that may be  expected  for
the  year  ending  December 31, 1996.  For  further  information,
refer  to the financial statements and notes thereto included  in
the  Company's  annual report on Form 10-K  for  the  year  ended
December 31, 1995.

   During  the six-month period ended June 28, 1996, the  Company
wrote  off  $2,838,292 which represented fully amortized  capital
leases.


NOTE B - NET CAPITAL REQUIREMENT

   As a registered broker-dealer and member of the New York Stock
Exchange, the Company's principal subsidiary, Stifel, Nicolaus  &
Company,  Incorporated (SN & Co.), is subject to  the  Securities
and Exchange Commission's (SEC) uniform net capital rules.  SN  &
Co.  has elected to operate under the alternative method  of  the
rule,  which  prohibits  a broker-dealer  from  engaging  in  any
securities transactions when its net capital is less than  2%  of
its  aggregate debit balances, as defined, arising from  customer
transactions.  The SEC may also require a member firm  to  reduce
its  business and restrict withdrawal of subordinated capital  if
its  net capital is less than 4% of aggregate debit balances, and
may  prohibit  a  member  firm from expanding  its  business  and
declaring  cash dividends if its net capital is less than  5%  of
aggregate  debit balances.  At June 28, 1996, SN &  Co.  had  net
capital  of  $20,882,857  which was 12% of  its  aggregate  debit
balances  and  $17,378,893  in  excess  of  the  2%  net  capital
requirement.

<PAGE> 10
NOTE C - PLAN OF RESTRUCTURING

  During  the  fourth quarter of 1994, the Board of Directors  of
the  Company approved a restructuring and downsizing plan for the
Company  which  was implemented beginning in December  1994,  and
involved  the  closing or downsizing of 31 office  locations  and
termination  of approximately 70 officers and employees.   Detail
of  the  activity  during the first six  months  related  to  the
restructuring  accruals  recorded at December  31,  1994  are  as
follows:
   
                                  Balance at              Balance at
                                   December    Payments      June    
                                   31, 1995    /Charges    28, 1996
                                  ----------   --------   ----------
Net lease commitments for     
  closed offices                   $895,460    $102,212    $793,248
Severance pay, extended benefits 
  and receivables written off 
  for terminated employees           66,515         - -      66,515
Abandonment of leasehold 
  improvements                        8,729       8,729         - -
                                   --------    --------    --------
  Total                            $970,704    $110,941    $859,763
                                   ========    ========    ========

  Such  amounts  are  included in the consolidated  statement  of
financial  condition  under the caption of Accounts  payable  and
accrued expenses at June 28, 1996 and December 31, 1995.


NOTE D - SALE OF OKLAHOMA-BASED ASSETS

  On  May  25, 1995, the Company sold the majority of the  assets
of  its  Oklahoma-based  operations  to  Capital  West  Financial
Corporation ("Capital West").  Capital West is primarily owned by
former  employees of the Company.  Included in the sale were  the
majority of the assets related to the Company's retail offices in
Oklahoma, several retail offices in Texas, and the Oklahoma-based
public finance, institutional trading, and sales departments. The
Company received cash, secured and senior notes, and warrants  to
purchase  a  minority  interest in Capital  West.   In  addition,
Capital  West  assumed or subleased certain office and  equipment
lease  obligations  of  the Company.  The sale  resulted  in  the
reduction   of   approximately  70  investment   executives   and
approximately 50 support staff located in 26 branch offices.
  
<PAGE>  11
  The  Company  received secured and senior  notes  with  a  face
amount  of $1,850,000 bearing interest at a 10% annual rate  with
the  final payments due May 24, 2000, in connection with the sale
of  its  Oklahoma-based assets.  The notes  were  recorded  at  a
discounted rate of 17%.  The Company has deferred recognition  of
the  gain  on the sale in the amount of $570,120 and has deferred
recognition  of  any interest income related to the  notes  until
such  time  that  Capital West has demonstrated  the  ability  to
generate  earnings and cash flow to fund interest  and  principal
payments  when  scheduled.   The  notes  receivable  net  of  the
discount  of $335,617 and deferred gain of $570,120 are  included
in  the  statement  of  financial  condition  under  the  caption
"Miscellaneous  other assets" at June 28, 1996 and  December  31,
1995.

  Pro  forma  financial information assuming the transaction  had
taken place on January 1, 1995 is presented below:
  
                                                    Six Months Ended
                                                     June 30, 1995
         Pro Forma Combined Results of Operations   ----------------
         Revenue                                      $44,190,439
         Net Income                                   $   606,600
         Earnings per primary share                   $      0.14

  The above pro forma results do not purport to be indicative  of
results which actually would have occurred had the sale been made
on January 1, 1995.


NOTE E - SUBSEQUENT EVENT
  
  On  June 30, 1987, the Company's Board of Directors declared  a
distribution of one preferred stock purchase right for each share
of  the  Company's common stock.  On July 23, 1996, the Company's
Board  of  Directors approved the redemption of these shareholder
rights  and  the  adoption  of  a new  Shareholder  Rights  Plan.
Shareholders of record on August 12, 1996 will receive a  payment
of  $0.05  per share, representing the redemption price  for  the
existing rights.  Payable date is August 22, 1996.  This  payment
will  be  in lieu of the regular quarterly dividend of $0.03  per
share.
  
<PAGE>  12
  In   addition,  on  July  23,  1996,  the  Company's  Board  of
Directors authorized and declared a dividend distribution of  one
right for each outstanding share of common stock, par value $0.15
per  share.  The dividend will be distributed to stockholders  of
record  on  August  12,  1996.   Each  right  will  entitle   the
registered holder to purchase one one-hundredth of a share  of  a
Series  A  Junior Participating Preferred Stock, par value  $1.00
per  share,  at an exercise price of $35 per right.   The  rights
become  exercisable  on the tenth day after  public  announcement
that  a  person or group has acquired 15 percent or more  of  the
Company's  common stock or upon commencement or  announcement  of
intent  to  make  a tender offer for 15 percent or  more  of  the
outstanding shares of common stock without prior written  consent
of  the Company.  If the Company is acquired by any person  after
the rights become exercisable, each right will entitle its holder
to  purchase shares of common stock at one-half the then  current
market  price, and in the event of a subsequent merger  or  other
acquisition  of the Company, to buy shares of common stock of the
acquiring entity at one-half of the market price of those shares.
The  rights  may  be  redeemed by the Company prior  to  becoming
exercisable  by action of the Board of Directors at a  redemption
price  of  $.01  per  right.  These rights will  expire,  if  not
previously exercised, on August 12, 2006.
  
<PAGE> 13
Item 2.   Management's  Discussion  and  Analysis  of   Financial
          Condition and Results of Operations

  Results of Operations

  Three months ended June 1996 and June 1995

  The  Company  recorded  a  net income  of  $1,361,000  for  the
quarter  ended June 28, 1996 compared to a net income of $348,000
for  the  same  period  one  year  earlier  for  an  increase  of
$1,013,000  (291.1%).  The primary earnings per share  was  $0.30
compared  to  the previous year's primary earnings per  share  of
$0.08.   The increases in revenues and net income were  primarily
attributable  to increased commissions resulting  from  a  robust
retail  market,  continued improvement  in  retail  productivity,
realized  gains  on  sales  of investments  and  a  reduction  in
administrative costs.
  
  Total  revenues  increased $4,959,000  (19.3%)  to  $30,707,000
from $25,748,000 as all categories of revenue increased with  the
exception  of principal transactions, investment banking  income,
and sale of unit investment trusts.
  
  Commissions,  sale of investment company shares,  and  sale  of
insurance products increased $999,000 (13.6%) to $8,339,000  from
$7,340,000,  $389,000 (18.8%) to $2,455,000 from $2,066,000,  and
$157,000 (28.0%) to $717,000 from $560,000, respectively, due  to
a very strong retail market as aforementioned.
  
  Other  revenues  increased $4,188,000  (161.8%)  to  $6,776,000
from  $2,588,000  as a result of increased gains on  investments,
managed  account fees, investment advisory fees, clearing income,
money  market  distribution fees, and wire service  income  which
increased $3,297,000, $381,000, $51,000, $117,000, $126,000,  and
$65,000,  respectively.  Gains on investments primarily  resulted
from  the exercise of warrants generated by the corporate finance
department  related to an underwriting and the ultimate  sale  of
the  shares received for the exercise of those warrants.  Managed
account  fees  increased because of the  growth  of  the  managed
account   program   which  was  introduced  in  November,   1994.
Investment advisory fees increased due to increases in  portfolio
values.  Clearing income increased as a direct result of clearing
for  Capital  West Securities, Inc. which began  in  June,  1995.
Money  market distribution fees increased due to the increase  in
money market fund balances.  Wire service income increased due to
increased volume.
  
  Principal  transactions decreased $399,000 (7.6%) to $4,859,000
from  $5,258,000 due primarily to decreased sales of fixed income
products  and inventory trading losses incurred from  those  same
fixed  income  products.  Investment Banking  decreased  $606,000
(13.8%)  to  $3,773,000 from $4,379,000 due  largely  to  reduced
corporate  and public   offerings   and fewer significant  merger 
and  acquisition transactions.  Sale  of  unit investment  trusts  
decreased $53,000 (11.2%) to $419,000  from $472,000, principally  
due to lower quantities of product available.
  
<PAGE>  14
  Total  expenses  increased $3,311,000  (13.2%)  to  $28,466,000
from  $25,155,000  primarily as a result  of  increased  employee
compensation  and benefits.  Employee compensation  and  benefits
increased  $2,823,000  (18.4%)  to $18,192,000  from  $15,369,000
primarily   as  a  result  of  increased  variable  compensation,
which  increased   $3,266,000   coincidentally   with   increased 
production and profitability.  The increase in variable compensa-
tion  was  offset by a  decrease  in fixed  salaries and benefits 
which  decreased  $443,000  as  a result of  the  downsizing  and 
restructuring  plan  implemented  in  the fourth  quarter of 1994 
and the sale of the Oklahoma division  to Capital  West Financial 
Corp. (see Notes C and D to  the unaudited Consolidated Financial 
Statements).
  
  Gross  interest revenues increased $284,000 (9.2%)  due  mostly
to   higher  margin  receivable  balances.   The  gross  interest
revenues  were  partially  offset  by  an  increase  in  interest
expenses of  $70,000  (3.5%) because  of  slightly higher average 
short-term  borrowings  from banks.  Net interest  retention  in-
creased $214,000 (19.6%) to $1,304,000 from $1,090,000.
  
  The  aforementioned downsizing and restructuring plan  and  the
sale  of  the  Oklahoma division to Capital West Financial  Corp.
reduced the number of retail office locations.  The reduction  of
office  locations contributed to the reduction in  occupancy  and
equipment,  communication  and office  supplies  and  promotional
expenses  which decreased $269,000 (13.1%), $259,000 (13.2%)  and
$38,000 (7.8%), respectively.
  
  Other  expense  increased $987,000 (37.2%) to  $3,641,000  from
$2,654,000 primarily as a result of increased settlements and bad
debt  expense  which increased $1,179,000. Settlements  increased
due  to  a  sizable litigation settlement reached in  the  second
quarter  of  1996.   This increase was offset by  a  decrease  in
professional  fees   and  insurance   of  $150,000  and  $49,000, 
respectively.
  
  Six months ended June 1996 and June 1995
  
  The  Company  recorded a net income of $1,511,000 for  the  six
months  ended June 28, 1996, compared to a net income of $164,000
for  the  same  period  one  year  earlier  for  an  increase  of
$1,347,000  (821.3%).  The primary earnings per share  was  $0.33
compared  to the previous year's $0.04 per share.  The  increases
were  primarily  attributable to the same reasons  as  previously
indicated in the three months ended discussion.
  
  Total  revenues  increased $6,501,000  (13.6%)  to  $54,144,000
from $47,643,000 as all categories of revenue increased with  the
exception  of  principal  transactions  and  investment   banking
revenues.
  
<PAGE> 15
  Commissions,  sale  of  investment  company  shares,  sale   of
insurance  products, and sale of unit investment trusts increased
$2,087,000  (14.7%)  to  $16,315,000 from  $14,228,000,  $781,000
(18.9%)  to  $4,919,000  from  $4,138,000,  $191,000  (17.2%)  to
$1,299,000 from $1,108,000, and $95,000 (10.6%) to $994,000  from
$899,000,  respectively, due to a very strong  retail  market  as
aforementioned.
  
  Other revenues increased $4,734,000 (90.2%) to $9,980,000  from
$5,246,000 as a result of increased gains on investments, managed
account  fees,  exchange  membership  execution  fees, investment 
advisory fees, clearing income, wire service  income,  and  money  
market  distribution  fees  which increased $2,781,000, $775,000, 
$379,000, $153,000, $307,000, $51,000, and $274,000, respectively. 
These increases are due to the same reasons as noted in the three 
month's comments.
  
  Principal   transactions  decreased   $1,454,000   (13.7%)   to
$9,160,000 from $10,614,000 due primarily to decreased  sales  of
fixed income products and inventory trading losses incurred  from
those  same  fixed income products.  Investment banking  revenues
declined due to less corporate finance activity.
  
  Total expenses increased $4,277,000 (9.0%) to $51,646,000  from
$47,369,000   primarily  as  a  result  of   increased   employee
compensation  and benefits.  Employee compensation  and  benefits
increased  $3,776,000  (13.0%)  to $32,718,000  from  $28,942,000
primarily   as  a  result  of  increased  variable  compensation,
which     increased   $4,784,000  (27.3%)  to  $22,309,000   from 
$17,525,000  concurrently   with increased production and profit-
ability.  The increase in variable compensation  was  offset by a 
decrease  in  fixed  salaries   and   benefits   which  decreased 
$1,009,000 (8.8%) to $10,409,000  from $11,418,000 as a result of 
the downsizing and restructuring  plan implemented  in the fourth 
quarter of 1994 and the sale of the Oklahoma  division to Capital 
West Financial Corp. (see Notes C and D to the unaudited Consoli-
dated Financial Statements).
  
  Gross  interest  revenues  increased  $276,000  (4.4%)  due  to
higher  margin  receivable balances. Interest expenses  decreased
$75,000  (1.8%)  due mainly to less interest paid  to  customers.
Net  interest retention increased $351,000 (16.0%) to  $2,551,000
from $2,200,000.
  
  The  reduction of office locations aforementioned in the  three
month  discussion  contributed to the reduction of  communication
and  office  supplies,  occupancy and equipment  and  promotional
expenses  which decreased $656,000 (15.9%), $419,000 (10.4%)  and
$78,000 (7.7%), respectively.
  
<PAGE> 16
  Other  expense increased $1,703,000 (42.8%) to $5,686,000  from
$3,983,000  as  a result of increased settlements  and  bad  debt
expense,  charitable contributions, and professional fees,  which
increased   $1,528,000,  $143,000,  and  $127,000,  respectively.
Settlements  and  bad debt expense increased  due  to  litigation
settlements  and  increased activity.   Charitable  contributions
increased primarily due to a credit to expense for a write-off of
certain philanthropic commitments in the first half of 1995 which
had   previously   been  accrued.  Professional  fees   increased
primarily  as a result of audit fees related to the  1995  annual
audit.
  
  Liquidity and Capital Resources
  
  The  Company's assets are highly liquid, consisting  mainly  of
cash  or assets readily convertible into cash.  These assets  are
financed  primarily  by  the Company's equity  capital,  customer
credit  balances, short-term bank loans, proceeds from securities
lending,  long-term senior convertible notes, and other payables.
Changes  in securities market volumes, related customer borrowing
demands,   underwriting  activity,  and  levels   of   securities
inventory   affect   the  amount  of  the   Company's   financing
requirements.   Because of the nature of the Company's  business,
the  changes  in operating assets and liability account  balances
relative  to net income for any particular accounting period  can
be  quite large and somewhat arbitrary and therefore are not very
useful indicators of long-term trends in the Company's cash  flow
from operations.
  
  In   the  six  months  ended  June  28,  1996,  cash  and  cash
equivalents  increased  $2,350,000  (37.0%)  to  $8,694,000  from
$6,344,000  at  December  31, 1995.  The  increase  in  cash  was
substantially  a result of cash provided from investing  activity
of   $2,589,000.   The  cash  provided  from  investing  activity
primarily  consisted of proceeds for the sales of investments  of
$3,510,000  and partially offset by payments for investments  and
fixed  assets  of  $751,000  and  $178,000,  respectively.   Cash
provided  by operating activities was primarily used for  payment
of  short-term  borrowings  from banks.   The  cash  provided  by
operating  activities was principally attributed  to  net  income
adjusted  for  non-cash  charges of  $4,167,000,  a  decrease  in
operating  receivables of $3,117,000, and an increase in operating
payables of $28,797,000.  The cash provided was partly offset  by
cash  used  for  increases in securities owned, notes  receivable
from  officers  and  employees, and other assets  of  $5,201,000,
$878,000,  and  $794,000, respectively, and decreases  of  drafts
payable,  accounts  payable  and accrued  expenses,  and  accrued
employee  compensation and market value of securities  sold,  not
yet purchased of $7,390,000 and $473,000, respectively.
  
  SN  &  Co.  is  subject to requirements of the  Securities  and
Exchange   Commission  with  regard  to  liquidity  and   capital
requirements  (see Note B of the Notes to unaudited  Consolidated
Financial  Statements).  At  June 28, 1996,  SN  &  Co.  had  net
capital  of approximately $20,883,000 which exceeded the  minimum
net capital requirements by approximately $17,379,000.
  
<PAGE> 17
  During  1994,  SN & Co. obtained a revolving subordinated  note
in  the amount of $5,500,000.  The subordinated note was intended
to  be  used  to  finance  underwritings and  was  available  for
additional advances until January 31, 1996.  At June 28, 1996, SN
&   Co.   had  an  advance  of  $50,000  against  this  revolving
subordinated note which is due January 31, 1997.
  
  Management  believes that funds from operations  and  available
unused  informal  and  formal short-term credit  arrangements  of
$139,775,000 at June 28, 1996, will provide sufficient  resources
to meet the present and anticipated financial needs.
  
  The  Company  has  $2,916,000  in receivables  from  Investment
Executives and other employees who terminated employment with the
Company.  The Company intends to vigorously pursue collection  of
these  receivables and does not anticipate that  the  outcome  of
these  activities  will  adversely affect  liquidity  or  capital
resources.

<PAGE> 18
PART II. OTHER INFORMATION


Item 1. Legal Proceedings

     There  were no material changes, during the six months ended
  June 28, 1996, in the legal proceedings previously reported  in
  the  Company's  Annual Report on Form 10-K for the  year  ended
  December 31, 1995.  Such information is hereby incorporated  by
  reference.

<PAGE>  19
Item 6. Exhibits and Reports on Form 8-K
  (a)        Exhibit No.                              
      (Reference to Item 601(b)                               
         of Regulation S-K)           Description     
      -------------------------       -----------      
                11                   Computation of        
                                   Earnings Per Share

                27              Financial Data  Schedule   
                              (furnished to the Securities 
                               and Exchange Commission for 
                           Electronic Data Gathering, Analysis, 
                           and Retrieval [EDGAR] purposes only)


   (b)  Reports on Form 8-K

     There  were no reports on Form 8-K filed during the  quarter
  ended June 28, 1996.
     
     The  Company filed a report on Form 8-K dated July 23, 1996.
  This  report Form 8-K contained information under Item 5. Other
  Events.   On  July 23, 1996, the Board of Directors  of  Stifel
  Financial  Corp.  approved  the redemption  of  certain  rights
  under  an existing Shareholder Rights Plan and the adoption  of
  a  new  Shareholder  Rights Plan.  Shareholders  of  record  on
  August  12,  1996  will receive a payment of $0.05  per  share,
  representing  the  redemption price for  the  existing  rights.
  Payable date is August 22, 1996.  This payment will be in  lieu
  of  the  regular quarterly dividend of $0.03 per share.   Under
  the  new  Shareholder Rights Plan, there  will  be  a  dividend
  distribution of one right for each outstanding share of  common
  stock,  par  value  $0.15  per  share.  The  dividend  will  be
  distributed  to  stockholders of record  on  August  12,  1996.
  Each  right will entitle the registered holder to purchase  one
  one-hundredth  of  a  share of a Series A Junior  Participating
  Preferred  Stock,  par value $1.00 per share,  at  an  exercise
  price  of $35 per right.  The rights become exercisable on  the
  tenth day after public announcement that a person or group  has
  acquired  15 percent or more of the Company's common  stock  or
  upon  commencement or announcement of intent to make  a  tender
  offer  for  15  percent  or more of the outstanding  shares  of
  common stock without prior written consent of the Company.   If
  the  Company is acquired by any person after the rights  become
  exercisable,  each  right will entitle its holder  to  purchase
  shares  of  common stock at a one-half the then current  market
  price,  and  in  the  event  of a subsequent  merger  or  other
  acquisition  of the Company, to buy shares of common  stock  of
  the  acquiring entity at one-half of the market price of  those
  shares.   The  rights may be redeemed by the Company  prior  to
  becoming exercisable by action of the Board of Directors  at  a
  redemption price of $.01 per right.  These rights will  expire,
  if not previously exercised, on August 12, 2006.

<PAGE>  20
                                
                                
                           SIGNATURES



Pursuant  to the requirement of Securities Exchange Act of  1934,
the  Registrant has duly caused this report to be signed  on  its
behalf by the undersigned thereunto duly authorized.



                                   STIFEL FINANCIAL CORP.
                                         (Registrant)

Date:  August 9, 1996              By  /s/  Gregory F. Taylor
                                       Gregory F. Taylor
                                       (Chief Executive Officer)


Date:  August 9, 1996              By  /s/  Stephen J. Bushmann
                                       Stephen J. Bushmann
                                       (Principal Financial and
                                       Accounting Officer)

<PAGE> 21
             STIFEL FINANCIAL CORP. AND SUBSIDIARIES

                                
                          EXHIBIT INDEX
                          June 28, 1996





 Exhibit                                             
  Number                  Description             
 -------                  -----------               
    11         Computation of Earnings Per Share      

    27              Financial Data Schedule           
            (furnished to the Securities and Exchange
                 Commission for Electronic Data
               Gathering, Analysis, and Retrieval
                     [EDGAR] purposes only)



                           EXHIBIT 11
             STIFEL FINANCIAL CORP. AND SUBSIDIARIES
                COMPUTATION OF EARNINGS PER SHARE
            (In Thousands, Except Per Share Amounts)
                           (UNAUDITED)

                                                 Three Months Ended
                                           June 28, 1996     June 30, 1995
                                                    Fully             Fully
                                          Primary  Diluted  Primary  Diluted

Net income                                 $1,361   $1,361   $  348   $  348
After-tax interest savings assuming       
  Conversion of Senior Convertible 
  Notes (1)                                   - -      172      - -      170
                                           ------   ------   ------   ------
Net income adjusted for after-tax  
  interest savings                         $1,361   $1,533   $  348   $  518
                                           ======   ======   ======   ======
Average number of common shares 
  outstanding during the period             4,470    4,470    4,410    4,410
Additional shares assuming exercise of 
  stock options (2)                            82      103       52       75
Additional Shares assuming conversion of                  
  Senior Convertible Notes (3)                - -    1,350      - -    1,350
                                            -----    -----    -----    -----
Average number of common shares used to 
  calculate earnings per share              4,552    5,923    4,462    5,835
                                            =====    =====    =====    =====
Net earnings per share                      $0.30    $0.26    $0.08    $0.08(4)
                                            =====    =====    =====    =====

                                                  Six Months Ended
                                           June 28, 1996     June 30, 1995
                                                    Fully             Fully
                                          Primary  Diluted  Primary  Diluted
                                                                      
Net income                                 $1,511   $1,511   $  164   $  164
After-tax interest savings assuming 
  conversion of Senior Convertible 
  Notes (1)                                   - -      343      - -      337
                                           ------   ------   ------   ------
Net income adjusted for after-tax   
  interest savings                         $1,511   $1,854   $  164   $  501
                                           ======   ======   ======   ======
Average number of common shares                          
  outstanding during the period             4,456    4,456    4,396    4,396
Additional shares assuming exercise of           
  stock options (2)                            67      103       54       74
Additional Shares assuming conversion of 
  Senior Convertible Notes (3)                - -    1,350      - -    1,350
                                            -----    -----    -----    -----
Average number of common shares                          
  used to calculate earnings per share      4,523    5,909    4,450    5,820
                                            =====    =====    =====    =====
Net earnings per share                      $0.33    $0.31    $0.04    $0.04(4)
                                            =====    =====    =====    =====
<PAGE> 
(1)      Represents the after-tax interest savings resulting from
   assumed  conversion of $10,000,000 aggregate principal  11.25%
   Senior Convertible Notes.
(2)      Represents the number of shares of common stock issuable
   on  the  exercise of dilutive employee stock options less  the
   number  of  shares  of  common stock  which  could  have  been
   purchased with the proceeds from the exercise of such  options
   and  assumed  purchases  of  stock  from  the  Employee  Stock
   Purchase   Plan  (ESPP).   For  primary  earnings  per   share
   computations, these purchases were assumed to have  been  made
   at  the  average market price of the common stock  during  the
   period  or  that part of the period for which the  option  was
   outstanding or shares assumed purchased through the ESPP.  For
   fully diluted earnings per share computations, these purchases
   were  assumed to have been made at the greater of  the  market
   price  of the common stock at the end of the period or average
   market  price  of the common stock during the period  or  that
   part  of  the  period for which the option was outstanding  or
   shares assumed purchased through the ESPP.
 (3)     Represents the number of shares of common stock issuable
   upon  conversion  of  $10,000,000 aggregate  principal  11.25%
   Senior Convertible Notes at a conversion price of $7.4059  per
   share.
(4)Net  fully  diluted earnings per share computes to  $0.09  and
   $0.09  for  three months and six months ended June  30,  1995,
   respectively.   Since these are anti-dilutive,  fully  diluted
   earnings  per  share  is equivalent to  primary  earnings  per
   share.

<TABLE> <S> <C>

<ARTICLE> BD
<LEGEND>                                
 THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED
  FROM THE CONSOLIDATED STATEMENT OF FINANCIAL CONDITION DATED
JUNE 28, 1996 AND THE STATEMENT OF OPERATIONS FOR THE SIX MONTHS
ENDED JUNE 28, 1996 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE
                  TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<PERIOD-TYPE>                             6-MOS
<FISCAL-YEAR-END>                         DEC-31-1996
<PERIOD-START>                            JAN-01-1996
<PERIOD-END>                              JUN-28-1996
<CASH>                                      9,175,065
<RECEIVABLES>                             168,741,386
<SECURITIES-RESALE>                                 0
<SECURITIES-BORROWED>                       5,558,400
<INSTRUMENTS-OWNED>                        24,721,326
<PP&E>                                      2,716,536
<TOTAL-ASSETS>                            229,312,722
<SHORT-TERM>                               65,225,000
<PAYABLES>                                 54,254,841
<REPOS-SOLD>                                        0
<SECURITIES-LOANED>                        60,767,859
<INSTRUMENTS-SOLD>                          2,271,208
<LONG-TERM>                                10,150,000
<COMMON>                                      681,134
                               0
                                         0
<OTHER-SE>                                 35,912,680
<TOTAL-LIABILITY-AND-EQUITY>              229,312,722
<TRADING-REVENUE>                           9,159,596
<INTEREST-DIVIDENDS>                        6,558,853
<COMMISSIONS>                              23,527,781
<INVESTMENT-BANKING-REVENUES>               4,917,867
<FEE-REVENUE>                               1,374,957
<INTEREST-EXPENSE>                          4,007,559
<COMPENSATION>                             32,717,797
<INCOME-PRETAX>                             2,498,897
<INCOME-PRE-EXTRAORDINARY>                  2,498,897
<EXTRAORDINARY>                                     0
<CHANGES>                                           0
<NET-INCOME>                                1,510,897
<EPS-PRIMARY>                                    0.33
<EPS-DILUTED>                                    0.31

</TABLE>


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